2025-08-14T13:51:02-05:00 2024-09-30 593040705 RIVERO GORDIMER & COMPANY PA 201 N Franklin St Suite 2200 TAMPA FL 33602 990 2023-10-01 592529118 Tampa Bay Convention & Visitors Bureau Inc TAMP 8008268358 201 N Franklin St Suite 2900 29 Tampa FL 33602 Santiago Corrada President and CEO 8008268358 2025-08-13 1 1 Sam A Lazzara P01342929 8138757774 2023 2025-03-06 01:10:19Z Visit Tampa Bay Santiago Corrada 201 N Franklin St Suite 2900 2900 Tampa FL 33602 32541293 0 X www.visittampabay.com X 1985 FL Promote the Hillsborough County destination to tourists nationally and internationally. 28 27 102 27 0 0 459677 488955 27137468 31477220 104382 171752 147275 198035 27848802 32335962 125826 145055 0 0 4900857 6000774 0 0 0 22308688 25464798 27335371 31610627 513431 725335 12301510 11985918 7362152 6321225 4939358 5664693 X To market and promote the Hillsborough County destination to tourists nationally and internationally. 0 0 Visit Tampa Bay is the destination marketing and leadership organization for Hillsborough County, Florida, whose mission is to create economic impact by increasing visitation and spend to the destination. For FY24, with a budget of approximately $32.7 million, Visit Tampa Bay implemented strategic sales initiatives, as well as marketing and public relations campaigns that directly contributed to the local community's economic development, business climate, and quality of life.(continued on Schedule O) 0 0 0 1 0 0 0 0 0 1 0 0 1 1 1 0 1 0 1 1 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 1 1 0 0 1 48 0 1 102 1 0 0 0 0 1 1 0 0 0 0 0 X 28 27 0 0 0 0 1 1 0 1 1 0 0 1 1 1 1 1 1 1 0 0 FL X X X Eric Davis - VP of Finance 8133424078 201 N Franklin St Suite 2900 Tampa FL 33602 Ray Matthews Board Chair 1.00 X X 0 0 0 Evette Torres Chair Elect 1.00 X X 0 0 0 Pam Barber Secretary/Treasurer 1.00 X X 0 0 0 Raul Aguilera Immediate Past Chair 1.00 X 0 0 0 Stewart Clark Director 1.00 X 0 0 0 John Bennett Director 1.00 X 0 0 0 Dave Burton Director 1.00 X 0 0 0 Christopher Minner Director 1.00 X 0 0 0 Joe Collier Director 1.00 X 0 0 0 Brian Butler Director 1.00 X 0 0 0 Pat Ciaccio Director 1.00 X 0 0 0 Jeff Antonaccio Director 1.00 X 0 0 0 Cheryl Flood Director 1.00 X 0 0 0 Jill Manthey Director 1.00 X 0 0 0 Ann Kulig Director 1.00 X 0 0 0 Peter Wright Director 1.00 X 0 0 0 Ron McAnaugh Director 1.00 X 0 0 0 Les Miller Director 1.00 X 0 0 0 Joseph Couceiro Director 1.00 X 0 0 0 Craig Richard Director 1.00 X 0 0 0 Patrick Sorge Director 1.00 X 0 0 0 Greg Horwedel Director 1.00 X 0 0 0 Bob Morrison Director 1.00 X 0 0 0 Chris Plasencia Director 1.00 X 0 0 0 Chad Lobner Director 1.00 X 0 0 0 Santiago Corrada President/CEO 40.00 5.00 X X 493347 0 28482 Steve Griggs Director 1.00 X 0 0 0 Greg Holland Director 1.00 X 0 0 0 JoLynn Lokey Chief Operating Officer 40.00 X 294947 0 41505 Patrick Harrison Chief Marketing Officer 40.00 X 220129 0 22906 Adam Depiro VP of Convention Sales 40.00 X 155048 0 41289 Keith Bukovan VP of Information Technolo 40.00 X 140731 0 29329 1304202 0 163511 6 0 1 0 FKQ Marketing Inc 15351 Roosevelt Blvd Clearwater FL 33760 Advertising 9284441 David A Straz Center for the Performing 1010 North WC MacInnes Place Tampa FL 33602 Advertising 964947 Madden Media 345 E Toole Ave Tucson AZ 85701 Advertising 701172 Visit Florida 101 North Monroe Street Suite 900 Tallahassee FL 32301 Advertising 686750 Brand USA 1725 I Street Northwest Suite 800 Washington DC 20006 Advertising 281500 23 488955 488955 Service Contracts 900099 29387797 29387797 Promotional Activites 900099 1426167 1426167 Member Events 900099 564619 564619 PEO Fee Income 900099 98637 98637 31477220 171752 171752 375413 205331 170082 170082 Other Income 900099 27953 27953 27953 32335962 31675255 0 171752 145055 521829 4553675 149266 438611 337393 36730 29000 48000 1139333 16545434 249692 405115 1195787 1117288 3800280 595464 12176 Industry Memberships 278570 11929 31610627 5242154 5963451 364164 533349 118673 206842 658785 762967 4982126 3258725 2285636 1723401 3632098 2795908 12301510 11985918 2061116 1910412 267111 329104 5033925 4081709 7362152 6321225 X 4939358 5664693 4939358 5664693 12301510 11985918 725335 0 X X 0 1 X 1 0 0 1 0 3369757 1996914 1372843 1470305 1119747 350558 142064 142064 0 1723401 RELATED PARTY RECEIVABLE 13450 RELATED PARTY CUSTODIAL CASH 229074 RIGHT OF USE OPERATING LEASE ASSET, NET 2536768 RIGHT OF USE FINANCE LEASE ASSET, NET 16616 2795908 PASS THROUGH FUNDING 445698 OPERATING LEASE PAYABLE 3618822 FINANCE LEASE PAYABLE 17189 4081709 X 32977780 436487 436487 32541293 -205331 -205331 32335962 32252445 436487 205331 641818 31610627 0 31610627 Part X, Line 2: The Organization adopted the standard for accounting for uncertain tax positions and management believes that the Organization has appropriate support for any tax positions taken its annual filing requirements, and as such, does not have any uncertain tax positions that are material to the financial statements. Part XI, Line 4b - Other Adjustments: Cost of goods sold Part XII, Line 2d - Other Adjustments: Cost of goods sold South America 3 Program Services Promoting Tampa/Hillsborough County as a convention and tourist destination 139406 Europe 3 Program Services Promoting Tampa/Hillsborough County as a convention and tourist destination 448322 Mexico 1 Program Services Promoting Tampa/Hillsborough County as a convention and tourist destination 72861 7 0 0 0 7 0 660589 0 660589 0 0 0 0 0 0 0 Bespoke Collaborative Charities Inc 3305 West Bay to Bay Boulevard Tampa FL 33629 933089579 501(c)(3) 7500 0 N/A N/A Event sponsorship Tampa Bay Black Heritage Festival Inc PO Box 16622 tampa FL 33687 593710725 501(c)(3) 15000 0 N/A N/A Event sponsorship Tampa Theatre 711 North Franklin Street Tampa FL 33602 593191311 501(c)(3) 5250 0 N/A N/A Event sponsorship 3 X 0 0 X X X X X X 0 0 0 Santiago Corrada President/CEO 334309 0 147038 0 12000 0 0 0 28482 0 521829 0 0 0 JoLynn Lokey Chief Operating Officer 255385 0 39562 0 0 0 14747 0 26758 0 336452 0 0 0 Patrick Harrison Chief Marketing Officer 180018 0 40111 0 0 0 11006 0 11900 0 243035 0 0 0 Adam Depiro VP of Convention Sales 121357 0 33691 0 0 0 7752 0 33537 0 196337 0 0 0 Keith Bukovan VP of Information Technolo 120291 0 20440 0 0 0 7034 0 22295 0 170060 0 0 0 Part I, Line 1a Social club dues are paid to the University/Tampa Clubs for the CEO for the purpose of client and stakeholder business lunches. Form 990, Part III, Line 4A, Program Service Accomplishments - Continued Visit Tampa Bay is a partner-based economic development organization, serving over 950 area businesses though sales and marketing opportunities, such as sales leads, client referrals, co-ops, and marketing exposure for business allowing partners to share in the $9.4 billion (direct, induced, and indirect) in visitor spend. The fiscal impact of our efforts in the tourism industry directly reaches local hotels, restaurants, attractions, cultural arts, museums, shopping centers, airports, cruise lines, parks, transportation companies, and more. In addition, tourism also indirectly supports local businesses like dry cleaners, distributors, gas stations, grocery stores and more. During FY24, Visit Tampa Bay implemented a full-funnel media plan strategically layered to drive the target audience from inspiration to conversion. This plan attracted travel intenders to drive immediate demand and included inspirational media tactics to drive future demand and planning. Our vision of "inspiring the world to love Tampa Bay" continues to gain even more momentum in 2024, as our digital conversion campaign generated over $50 million in hotel room revenue from key domestic and international markets, resulting in 350,000 incremental room nights from leisure travelers. Additionally, we enhanced the visibility of our brand by garnering over $26 million in media coverage from prominent national and international publications and broadcast programs. Visit Tampa Bay hosted 449 meetings and conventions with an economic impact greater than $227,446,001 in direct spending. The convention team also booked 592 meetings and conventions for future years with an anticipated economic expenditure of $435,160,462 for future years. Additionally, the convention sales team increased sales calls, tradeshows, sales missions, promotions, client and media familiarization tours, and other cooperative sales and marketing initiatives to attract visitors to the County. These total impacts, along with other conventions, meetings, events, and leisure sales efforts, attracted 28.2 million visitors to Hillsborough County that equated to the $9.4 billion in economic impact from visitor spending. The number of people employed directly by visitors in 2024 was 61,326. In addition, visitors spending resulted in $683 million in state and local taxes during the year. Form 990, Part VI, Section A, line 1a The Executive Committee of the Board of Directors shall be empowered and authorized to exercise all of the powers and authority of the Board of Directors at all times, except during times when the Board of Directors is in session. The Executive Committee shall be comprised of the officers of the corporation, the Immediate Past Chair of the corporation, the Chair of the Finance Committee, and two additional members of the Board of Directors selected by the officers of the board. Form 990, Part VI, Section A, line 6 The Corporation shall have members who shall be those persons, corporations, limited liability companies, partnerships, associations, or firms elected to membership by the Board of Directors. Form 990, Part VI, Section A, line 7a The directors shall be elected by a majority vote of the members of the corporation present and voting and the annual meeting of members. Form 990, Part VI, Section B, line 11b The Form 990 is prepared by the Organization's public accounting firm based on data supplied by the Organization. Once a review is performed by management of the Organization, the Form 990 is presented to the Finance Committee for their final review and approval. In addition, a copy of the Form 990 is made available to all members of the Board of Directors prior to filing. Form 990, Part VI, Section B, line 12c A designated person who has a conflict of interest shall disclose the conflict of interest when it arises, and before action on the transaction or claim in question. Disclosure is required even if a decision concerning the transaction or claim is not subject to approval by the designated person or the Board or Committee on which the designated person serves. Conflicts of interest involving the members of the Board of the corporation shall be reported to the Board. The minutes of the Board and of any Committee at which a conflict of interest was reported shall state who was present for any discussions and votes concerning the transaction or claim involving the conflict of interest. A designated person who has a conflict of interest arising out of or related to a transaction or claim shall be excused from the Board or Committee meeting, as the case may be, before any deliberations or voting concerning the authorization of the transaction or the assertion of the claim, provided that the designated person shall make the disclosure required by this provision, respond to questions from the Board or Committee, and be counted in determining the presence of a quorum at any meeting of the Board or Committee. Any transaction involving a conflict of interest shall be fair and reasonable to the corporation. The designated person will, at all times act with good faith toward the corporation. A conflict of interest statement shall be executed by all designated persons, which will be retained by the Corporation in its administrative office. This statement shall be renewed at least annually at the request of the Corporation and at any time that a conflict of interest may arise. Form 990, Part VI, Section B, line 15a The Compensation Committee shall be responsible for overseeing the compensation and benefits of the CEO/President. Form 990, Part VI, Section C, line 19 The Organization's governing documents, conflict of interest policy, and financial statements are made available to the public upon request. FORM 990, PART XII, LINE 2C: The Organization did not change its oversight process or selection process during the tax year. Tampa Hillsborough Film and Digital Media Commission Inc 201 N Franklin St Suite 2900 Tampa FL 33602 472085299 Promote film industry in Hillsborough County FL 501(c)(6) Tampa Bay Convention & Visitors Bureau Inc 1 0 1 0 0 0 0 0 0 0 0 0 1 0 1 1 1 0 0 0 Tampa Hillsborough Film and Digital Media Commission Inc B 75625 fmv