ADVERTISING COUNCIL INC: Form 990, tax year 2019

View the entire original 990 at ProPublica ↗

Organization: ADVERTISING COUNCIL INC (EIN 13-0417693)
Tax period: 2019-07-01 to 2020-06-30
Filed: 2021-05-16
IRS object ID: 202131369349300733
Schema version: 2019v5.2
Source: Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header
Form 990
Schedule A
Schedule B
Schedule D
Schedule G
Schedule J
Schedule O

Return header ReturnHeader

Field	Value	IRS element (for citing)
Return	2021-05-16T15:08:22-05:00	ReturnTs
Tax Period End	2020-06-30	TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

Field	Value	IRS element (for citing)
Preparer Firm EIN	271728945	PreparerFirmEIN

Preparer Firm Name PreparerFirmName

Field	Value	IRS element (for citing)
Business Name Line1	PKF O'CONNOR DAVIES LLP	BusinessNameLine1Txt

Preparer US Address PreparerUSAddress

Field	Value	IRS element (for citing)
Address Line1	500 MAMARONECK AVENUE	AddressLine1Txt
City	HARRISON	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	105281633	ZIPCd

Field	Value	IRS element (for citing)
Return Type	990	ReturnTypeCd
Tax Period Begin	2019-07-01	TaxPeriodBeginDt

Filer Filer

Field	Value	IRS element (for citing)
EIN	130417693	EIN

Business Name BusinessName

Field	Value	IRS element (for citing)
Business Name Line1	THE ADVERTISING COUNCIL INC	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Business Name Control	ADVE	BusinessNameControlTxt
Phone	2129221500	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	815 SECOND AVENUE 9TH FLOOR	AddressLine1Txt
City	NEW YORK	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	10017	ZIPCd

Business Officer BusinessOfficerGrp

Field	Value	IRS element (for citing)
Person	KENNETH M KROLL	PersonNm
Person Title	CHIEF FINANCIAL OFFICER	PersonTitleTxt
Phone	2129221500	PhoneNum
Signature	2021-05-14	SignatureDt
Discuss With Paid Preparer	Yes (1)	DiscussWithPaidPreparerInd

Preparer Person PreparerPersonGrp

Field	Value	IRS element (for citing)
Preparer Person	GARRETT M HIGGINS	PreparerPersonNm
PTIN	P00543209	PTIN
Phone	9143818900	PhoneNum
Preparation	2021-05-14	PreparationDt

Field	Value	IRS element (for citing)
Tax	2019	TaxYr
Build TS	2022-09-23 18:48:47Z	BuildTS

Form 990 IRS990

Doing Business As Name DoingBusinessAsName

Field	Value	IRS element (for citing)
Business Name Line1	AD COUNCIL EDGE	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Principal Officer	KENNETH M KROLL	PrincipalOfficerNm

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	815 SECOND AVENUE 9TH FLOOR	AddressLine1Txt
City	NEW YORK	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	10017	ZIPCd

Field	Value	IRS element (for citing)
Gross Receipts	$52,770,884	GrossReceiptsAmt
Group Return For Affiliates	0	GroupReturnForAffiliatesInd
Organization501c3	Yes (X)	Organization501c3Ind
Website Address	HTTP://WWW.ADCOUNCIL.ORG/	WebsiteAddressTxt
Type Of Organization Corp	Yes (X)	TypeOfOrganizationCorpInd
Formation	1942	FormationYr
Legal Domicile State	NY	LegalDomicileStateCd
Activity Or Mission	SEE SCHEDULE O	ActivityOrMissionDesc
Voting Members Governing Body	139	VotingMembersGoverningBodyCnt
Voting Members Independent	138	VotingMembersIndependentCnt
Total Employee	334	TotalEmployeeCnt
Total Volunteers	306	TotalVolunteersCnt
Total Gross UBI	$0	TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm	$0	NetUnrelatedBusTxblIncmAmt
PY Contributions Grants	$18,591,195	PYContributionsGrantsAmt
CY Contributions Grants	$23,885,399	CYContributionsGrantsAmt
PY Program Service Revenue	$32,596,454	PYProgramServiceRevenueAmt
CY Program Service Revenue	$26,709,519	CYProgramServiceRevenueAmt
PY Investment Income	$811,927	PYInvestmentIncomeAmt
CY Investment Income	$735,359	CYInvestmentIncomeAmt
PY Other Revenue	-$830,958	PYOtherRevenueAmt
CY Other Revenue	-$858,738	CYOtherRevenueAmt
PY Total Revenue	$51,168,618	PYTotalRevenueAmt
CY Total Revenue	$50,471,539	CYTotalRevenueAmt
PY Grants And Similar Paid	$0	PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid	$0	CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members	$0	PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members	$0	CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid	$20,083,132	PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid	$19,868,001	CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns	$70,250	PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns	$70,000	CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense	$2,727,977	CYTotalFundraisingExpenseAmt
PY Other Expenses	$31,251,823	PYOtherExpensesAmt
CY Other Expenses	$25,746,268	CYOtherExpensesAmt
PY Total Expenses	$51,405,205	PYTotalExpensesAmt
CY Total Expenses	$45,684,269	CYTotalExpensesAmt
PY Revenues Less Expenses	-$236,587	PYRevenuesLessExpensesAmt
CY Revenues Less Expenses	$4,787,270	CYRevenuesLessExpensesAmt
Total Assets BOY	$47,828,938	TotalAssetsBOYAmt
Total Assets EOY	$58,170,440	TotalAssetsEOYAmt
Total Liabilities BOY	$12,958,898	TotalLiabilitiesBOYAmt
Total Liabilities EOY	$18,660,927	TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY	$34,870,040	NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY	$39,509,513	NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part III	Yes (X)	InfoInScheduleOPartIIIInd
Mission	THE AD COUNCIL IS WHERE CREATIVITY AND CAUSES CONVERGE. THE AD COUNCIL LEVERAGES THE BRIGHTEST TALENT IN MEDIA, TECHNOLOGY, ADVERTISING, AND MARKETING TO DEVELOP CAMPAIGNS THAT INSPIRE ACTION AND IMPROVE LIVES.	MissionDesc
Significant New Program Srvc	0	SignificantNewProgramSrvcInd
Significant Change	0	SignificantChangeInd
Expense	$34,864,231	ExpenseAmt
Revenue	$26,709,519	RevenueAmt
Desc	THE AD COUNCIL, ON BEHALF OF NON-PROFIT ORGANIZATIONS AND GOVERNMENT AGENCIES, CREATES PUBLIC SERVICE ADVERTISING CAMPAIGNS WITH THE HELP OF VOLUNTEER ADVERTISING, DIGITAL AND SOCIAL AGENCIES (WHO DONATE THEIR CREATIVE TALENTS AND ENERGY), THE MEDIA (WHO CONTRIBUTE SPACE AND TIME), AND DONORS (WHO PROVIDE CRUCIAL OPERATING SUPPORT). COLLECTIVELY, THEY MAKE THE AD COUNCIL'S GOOD WORK POSSIBLE. IN FY20, THE AD COUNCIL SECURED $1.1 BILLION IN DONATED MEDIA SUPPORT (ACROSS ALL PLATFORMS INCLUDING DIGITAL MEDIA, MOBILE, TV, RADIO, PRINT AND OUT-OF-HOME) ON BEHALF OF ITS CAMPAIGNS. [SEE CONTINUATION ON SCHEDULE O]	Desc
Total Program Service Expenses	$34,864,231	TotalProgramServiceExpensesAmt
Described In Section501c3	Yes (1)	DescribedInSection501c3Ind
Schedule B Required	Yes (1)	ScheduleBRequiredInd
Political Campaign Acty	0	PoliticalCampaignActyInd
Lobbying Activities	0	LobbyingActivitiesInd
Subject To Proxy Tax	0	SubjectToProxyTaxInd
Donor Advised Fund	0	DonorAdvisedFundInd
Conservation Easements	0	ConservationEasementsInd
Collections Of Art	0	CollectionsOfArtInd
Credit Counseling	0	CreditCounselingInd
Donor Rstr Or Quasi Endowments	0	DonorRstrOrQuasiEndowmentsInd
Report Land Building Equipment	Yes (1)	ReportLandBuildingEquipmentInd
Report Investments Other Sec	0	ReportInvestmentsOtherSecInd
Report Program Related Invst	0	ReportProgramRelatedInvstInd
Report Other Assets	0	ReportOtherAssetsInd
Report Other Liabilities	Yes (1)	ReportOtherLiabilitiesInd
Include FIN48 Footnote	Yes (1)	IncludeFIN48FootnoteInd
Independent Audit Fincl Stmt	Yes (1)	IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt	0	ConsolidatedAuditFinclStmtInd
School Operating	0	SchoolOperatingInd
Foreign Office	0	ForeignOfficeInd
Foreign Activities	0	ForeignActivitiesInd
More Than5000 K To Org	0	MoreThan5000KToOrgInd
More Than5000 K To Individuals	0	MoreThan5000KToIndividualsInd
Professional Fundraising	Yes (1)	ProfessionalFundraisingInd
Fundraising Activities	Yes (1)	FundraisingActivitiesInd
Gaming Activities	0	GamingActivitiesInd
Operate Hospital	0	OperateHospitalInd
Grants To Organizations	0	GrantsToOrganizationsInd
Grants To Individuals	0	GrantsToIndividualsInd
Schedule J Required	Yes (1)	ScheduleJRequiredInd
Tax Exempt Bonds	0	TaxExemptBondsInd
Engaged In Excess Benefit Trans	0	EngagedInExcessBenefitTransInd
PY Excess Benefit Trans	0	PYExcessBenefitTransInd
Loan Outstanding	0	LoanOutstandingInd
Grant To Related Person	0	GrantToRelatedPersonInd
Business Rln With Org Mem	0	BusinessRlnWithOrgMemInd
Business Rln With Fam Mem	0	BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent	0	BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri	0	DeductibleNonCashContriInd
Deductible Art Contribution	0	DeductibleArtContributionInd
Terminate Operations	0	TerminateOperationsInd
Partial Liquidation	0	PartialLiquidationInd
Disregarded Entity	0	DisregardedEntityInd
Related Entity	0	RelatedEntityInd
Related Organization Ctrl Ent	0	RelatedOrganizationCtrlEntInd
Trnsfr Exmpt Non Chrtbl Rltd Org	0	TrnsfrExmptNonChrtblRltdOrgInd
Activities Conducted Prtshp	0	ActivitiesConductedPrtshpInd
Schedule O Required	Yes (1)	ScheduleORequiredInd
IRP Document	220	IRPDocumentCnt
IRP Document W2 G	0	IRPDocumentW2GCnt
Employee	334	EmployeeCnt
Employment Tax Returns Filed	Yes (1)	EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit	0	UnrelatedBusIncmOverLimitInd
Foreign Financial Account	0	ForeignFinancialAccountInd
Prohibited Tax Shelter Trans	0	ProhibitedTaxShelterTransInd
Taxable Party Notification	0	TaxablePartyNotificationInd
Nondeductible Contributions	0	NondeductibleContributionsInd
Quid Pro Quo Contributions	Yes (1)	QuidProQuoContributionsInd
Quid Pro Quo Contri Discl	Yes (1)	QuidProQuoContriDisclInd
Form8282 Property Disposed Of	0	Form8282PropertyDisposedOfInd
Rcv Fnds To Pay Prsnl Bnft Cntrct	0	RcvFndsToPayPrsnlBnftCntrctInd
Pay Premiums Prsnl Bnft Cntrct	0	PayPremiumsPrsnlBnftCntrctInd
Indoor Tanning Services	0	IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt	Yes (1)	SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc	0	SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VI	Yes (X)	InfoInScheduleOPartVIInd
Governing Body Voting Members	139	GoverningBodyVotingMembersCnt
Independent Voting Member	138	IndependentVotingMemberCnt
Family Or Business Rln	0	FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties	0	DelegationOfMgmtDutiesInd
Change To Org Documents	0	ChangeToOrgDocumentsInd
Material Diversion Or Misuse	0	MaterialDiversionOrMisuseInd
Members Or Stockholders	0	MembersOrStockholdersInd
Election Of Board Members	0	ElectionOfBoardMembersInd
Decisions Subject To Approva	0	DecisionsSubjectToApprovaInd
Minutes Of Governing Body	Yes (1)	MinutesOfGoverningBodyInd
Minutes Of Committees	Yes (1)	MinutesOfCommitteesInd
Officer Mailing Address	0	OfficerMailingAddressInd
Local Chapters	0	LocalChaptersInd
Form990 Provided To Gvrn Body	0	Form990ProvidedToGvrnBodyInd
Conflict Of Interest Policy	Yes (1)	ConflictOfInterestPolicyInd
Annual Disclosure Covered Prsn	Yes (1)	AnnualDisclosureCoveredPrsnInd
Regular Monitoring Enfrc	Yes (1)	RegularMonitoringEnfrcInd
Whistleblower Policy	Yes (1)	WhistleblowerPolicyInd
Document Retention Policy	Yes (1)	DocumentRetentionPolicyInd
Compensation Process CEO	Yes (1)	CompensationProcessCEOInd
Compensation Process Other	Yes (1)	CompensationProcessOtherInd
Investment In Joint Venture	0	InvestmentInJointVentureInd
States Where Copy Of Return Is Fld	AL	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	AR	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	CA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	FL	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	GA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	IL	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	KS	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	KY	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MD	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MI	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MN	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NC	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	ND	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NH	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NJ	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NM	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NY	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	OR	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	PA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	RI	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	SC	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	TN	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	UT	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	VA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	WV	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	WI	StatesWhereCopyOfReturnIsFldCd
Other Website	Yes (X)	OtherWebsiteInd
Upon Request	Yes (X)	UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Field	Value	IRS element (for citing)
Person	KENNETH M KROLL CFO	PersonNm
Phone	2129841946	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	815 SECOND AVENUE 9TH FLOOR	AddressLine1Txt
City	NEW YORK	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	10017	ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (196 entries)

TitleTitleTxt	Average Hours Per WeekAverageHoursPerWeekRt	Individual Trustee Or DirectorIndividualTrusteeOrDirectorInd	OfficerOfficerInd	Reportable Comp From OrgReportableCompFromOrgAmt	Reportable Comp From Rltd OrgReportableCompFromRltdOrgAmt	Other CompensationOtherCompensationAmt	Key EmployeeKeyEmployeeInd	Highest Compensated EmployeeHighestCompensatedEmployeeInd
LISA SHERMAN
PRESIDENT AND CEO	41.20	Yes (X)	Yes (X)	$1,194,452	$0	$527,122
PAULA VEALE
CHIEF MARKETING & COMMUNICATION	43.30			$475,722	$0	$167,704	Yes (X)
BARBARA LESHINSKY
CHIEF REVENUE & DEVELOPMENT	39.30			$448,642	$0	$183,260	Yes (X)
HEIDI ARTHUR
CHIEF CAMPAIGN DEVELOPMENT	36.80			$333,649	$0	$98,226	Yes (X)
KATE EMANUEL
CHIEF BUSINESS OPERATIONS & STRATEGY	39.30			$335,834	$0	$84,017	Yes (X)
KENNETH M KROLL
CHIEF FINANCIAL OFFICER	44.40		Yes (X)	$323,484	$0	$85,614
MICHELLE HILLMAN
CHIEF CAMPAING DEVELOPMENT	42.10			$325,560	$0	$59,598	Yes (X)
REGINA BRADLEY
CHIEF TALENT & FACILITIES	44.70			$296,485	$0	$73,670	Yes (X)
KATHLEEN KAYSE
CHIEF MEDIA	41.20			$241,475	$0	$68,450	Yes (X)
DANIELLE LINET
SENIOR VP	35.30			$229,640	$0	$67,745	Yes (X)
ANTHONY FOLENO
SENIOR VP	49.90			$236,016	$0	$43,495	Yes (X)
ANNE DEO
SENIOR VP	41.30			$192,182	$0	$72,657	Yes (X)
SARA WEISENTHAL
SENIOR VP	37.40			$218,366	$0	$42,373	Yes (X)
ANASTASIA GOODSTEIN
SENIOR VP	35.90			$190,913	$0	$59,072		Yes (X)
ELLYN FISHER
SENIOR VP	47.40			$180,975	$0	$58,690	Yes (X)
KATHERINE PASTRE
SENIOR VP	42.50			$194,413	$0	$40,166		Yes (X)
ROWENA PATRICK
SENIOR VP	40.60			$189,297	$0	$36,335		Yes (X)
DEBORAH LEITER
SENIOR VP	35.50			$176,940	$0	$46,576		Yes (X)
ANTHONY SIGNORELLI
SVP, CORPORATE PARTNERSHIP	35.80			$177,911	$0	$39,033		Yes (X)
DAVID FISCHER
CHAIR	3.50	Yes (X)	Yes (X)	$0	$0	$0
LINDA BOFF
IMMEDIATE PAST CHAIR	2.00	Yes (X)	Yes (X)	$0	$0	$0
LINDA YACCARINO
VICE CHAIR MEDIA	2.50	Yes (X)	Yes (X)	$0	$0	$0
JACKI KELLEY
VICE CHAIR	2.00	Yes (X)	Yes (X)	$0	$0	$0
DIEGO SCOTTI
VICE CHAIR	2.00	Yes (X)	Yes (X)	$0	$0	$0
LAURA CORB
SECRETARY	1.00	Yes (X)	Yes (X)	$0	$0	$0
MICHAEL E SNEED
CHAIR FINANCE COMMITTEE	3.00	Yes (X)	Yes (X)	$0	$0	$0
NAVEEN AGARWAL
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SABAH ASHRAF
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LOU AVERSANO
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ANNA BAGER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LYNNE BARTRON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SPENCER BAIM
DIRECTOR THRU 4/20/20	0.50	Yes (X)		$0	$0	$0
LESLIE BERLAND
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TANYA BERMAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LYNNE BIGGAR
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JOSEPH BIHLMIER
DIRECTOR THRU 4/1/20	0.50	Yes (X)		$0	$0	$0
SHANNON BRAYTON
DIRECTOR THRU 12/1/19	0.50	Yes (X)		$0	$0	$0
ANDREA BRIMMER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
NICK BRIEN
DIRECTOR THRU 10/15/19	0.50	Yes (X)		$0	$0	$0
HEIDI BROWNING
DIRECTOR	0.50	Yes (X)		$0	$0	$0
PHILIPPE BROWNING
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MICHAEL BROWNSTEIN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
STEPHANIE BUSCEMI
DIRECTOR	1.00	Yes (X)		$0	$0	$0
KASHA CACY
DIRECTOR	1.00	Yes (X)		$0	$0	$0
LISA CAPUTO
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TIM CASTELLI
DIRECTOR	0.50	Yes (X)		$0	$0	$0
BLAKE CHANDLEE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
WENDY CLARK
DIRECTOR THRU 4/20/20	0.50	Yes (X)		$0	$0	$0
MICHAEL CLINTON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JON COOK
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DAVID CREECH
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SETH DALLAIRE
DIRECTOR THRU 10/1/19	0.50	Yes (X)		$0	$0	$0
TOM DAVIS
DIRECTOR THRU 4/20/20	0.50	Yes (X)		$0	$0	$0
ANTHONY DEMAIO
DIRECTOR	0.50	Yes (X)		$0	$0	$0
HARRIS DIAMOND
DIRECTOR	0.50	Yes (X)		$0	$0	$0
HUGH DINEEN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JONAH DISEND
DIRECTOR THRU 4/20/20	0.50	Yes (X)		$0	$0	$0
LISA DONOHUE
DIRECTOR THRU 12/31/19	0.50	Yes (X)		$0	$0	$0
RICHARD EDELMAN
DIRECTOR	1.00	Yes (X)		$0	$0	$0
TINA EDMUNDSON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MEL EDWARDS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TIM ELLIS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
CHAD ENGELGAU
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ANDREW ESSEX
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KONRAD FELDMAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RITA FERRO
DIRECTOR	0.50	Yes (X)		$0	$0	$0
NANCY J FLETCHER
DIRECTOR THRU 10/15/19	0.50	Yes (X)		$0	$0	$0
CHRIS FOLEY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
CONSTANCE FRAZIER
DIRECTOR THRU 10/15/19	0.50	Yes (X)		$0	$0	$0
ERNESTINE FU
DIRECTOR THRU 4/20/20	0.50	Yes (X)		$0	$0	$0
AMY FULLER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MARIANNE GAMBELLI
DIRECTOR	0.50	Yes (X)		$0	$0	$0
WAYNE GATTINELLA
DIRECTOR THRU 4/1/20	0.50	Yes (X)		$0	$0	$0
BEN GOLDHIRSH
DIRECTOR THRU 4/20/20	0.50	Yes (X)		$0	$0	$0
RICK GOMEZ
DIRECTOR	0.50	Yes (X)		$0	$0	$0
BOB GREENBERG
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JILL GREGORY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SCOTT HAGEDORN
DIRECTOR THRU 10/1/19	0.50	Yes (X)		$0	$0	$0
BILL C HAGELSTEIN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ELENA HALE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KATHLEEN HALL
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LAUREN HANRAHAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JODI HARRIS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
CARLA HASSAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
EVA HEYMAN
DIRECTOR THRU 10/15/19	0.50	Yes (X)		$0	$0	$0
BRAD HIRANAGA
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DAVID HOHMAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
GAIL HORWOOD
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MICHAEL HOUSTON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MICHELLE HULST
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TAMARA INGRAM
DIRECTOR THRU 4/20/20	0.50	Yes (X)		$0	$0	$0
WALKER JACOBS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MARCIEN JENCKES
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KATE JHAVERI
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TIM JONES
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DOUG JOSSEM
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ALEXANDER JUTKOWITZ
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KAREN KAPLAN
DIRECTOR	1.00	Yes (X)		$0	$0	$0
JON KAPLAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MARLA KAPLOWITZ
DIRECTOR	0.50	Yes (X)		$0	$0	$0
HARRY KARGMAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DENISE KARKOS
DIRECTOR THRU 10/15/19	0.50	Yes (X)		$0	$0	$0
ANDREW KASPRZYCKI
DIRECTOR THRU 4/20/20	0.50	Yes (X)		$0	$0	$0
MICHAEL E KASSAN
DIRECTOR	1.00	Yes (X)		$0	$0	$0
IVAN OLIVIER KAYSER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KIM KELLEHER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SOPHIE KELLY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KELLYN KENNY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
COLIN KINSELLA
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MEREDITH KOPIT LEVIEN
DIRECTOR	1.00	Yes (X)		$0	$0	$0
STEVEN KRITZMAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DARREN LACHTMAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
CATHERINE LACOUR
DIRECTOR	0.50	Yes (X)		$0	$0	$0
STEVE LANZANO
DIRECTOR	0.50	Yes (X)		$0	$0	$0
NICK LAW
DIRECTOR THRU 7/15/19	0.50	Yes (X)		$0	$0	$0
RICH LEHRFELD
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KRISTIN LEMKAU
DIRECTOR THRU 4/20/20	0.50	Yes (X)		$0	$0	$0
TARA WALPERT LEVY
DIRECTOR	1.00	Yes (X)		$0	$0	$0
LYNN LEWIS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ROBERT D LIODICE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JAMIE LOMAS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JEFF LUCAS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JEFFREY S MADDOCK
DIRECTOR THRU 12/31/19	0.50	Yes (X)		$0	$0	$0
PAMELA DRUCKER MANN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LEV MASS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ROB MASTER
DIRECTOR	1.00	Yes (X)		$0	$0	$0
LIZ MATTHEWS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ERIN MATTS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SEAN MCCAFFREY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ELIZABETH MCCUNE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KIRK MCDONALD
DIRECTOR	1.00	Yes (X)		$0	$0	$0
STEPHANIE MCMAHON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MATT MCNALLY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KATIE MILLER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JAMIE MOLDAFSKY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SEAN MORAN
DIRECTOR THRU 12/31/19	0.50	Yes (X)		$0	$0	$0
CARTER MURRAY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
PETER NAYLOR
DIRECTOR THRU 4/20/20	0.50	Yes (X)		$0	$0	$0
DIANA O'BRIEN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JOHN OSBORN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
STEVE PACHECO
DIRECTOR	0.50	Yes (X)		$0	$0	$0
NICOLLE PANGIS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RYAN PAULEY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MICHELLE PELUSO
DIRECTOR	0.50	Yes (X)		$0	$0	$0
PJ PEREIRA
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ANDY POLANSKY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RAJA RAJAMANNAR
DIRECTOR	0.50	Yes (X)		$0	$0	$0
NANCY REYES
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JOY ROBINS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SETH ROGIN
DIRECTOR THRU 10/15/19	0.50	Yes (X)		$0	$0	$0
LEIF ROLL
DIRECTOR	0.50	Yes (X)		$0	$0	$0
HAYLEY ROMER
DIRECTOR	1.00	Yes (X)		$0	$0	$0
JO ANN ROSS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TARA ROTH
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MICHAEL I ROTH
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ADAM ROTH
DIRECTOR THRU 4/20/20	0.50	Yes (X)		$0	$0	$0
RANDALL ROTHENBERG
DIRECTOR THRU 12/31/19	0.50	Yes (X)		$0	$0	$0
LINDSEY ROY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TROY RUHANEN
DIRECTOR THRU 10/15/19	0.50	Yes (X)		$0	$0	$0
JENNIFER SAENZ
DIRECTOR	0.50	Yes (X)		$0	$0	$0
GEOFF SCHILLER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ERICA SCHMIDT
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TIM SCOTT
DIRECTOR	0.50	Yes (X)		$0	$0	$0
CARRIE SEIFER
DIRECTOR THRU 7/15/19	0.50	Yes (X)		$0	$0	$0
DENNIS D SELF
DIRECTOR THRU 4/1/20	0.50	Yes (X)		$0	$0	$0
NIHARIKA SHAH
DIRECTOR THRU 8/30/19	0.50	Yes (X)		$0	$0	$0
JESSICA SIBLEY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SAMANTHA SKEY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DONNA SPECIALE
DIRECTOR THRU 7/15/19	0.50	Yes (X)		$0	$0	$0
MITCH SPOLAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MARTY ST GEORGE
DIRECTOR THRU 10/1/19	0.50	Yes (X)		$0	$0	$0
PETE STEIN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
BRIAN STEMPECK
DIRECTOR	0.50	Yes (X)		$0	$0	$0
HEATHER STEWART
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RANDI STIPES
DIRECTOR	0.50	Yes (X)		$0	$0	$0
STEVE STOUTE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
GREG STUART
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ANDREA SULLIVAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ANDREW SWINAND
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ROXANNE TAYLOR
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TODD TERESI
DIRECTOR	0.50	Yes (X)		$0	$0	$0
GAIL TIFFORD
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RISHAD A TOBACCOWALA
DIRECTOR THRU 11/1/19	0.50	Yes (X)		$0	$0	$0
JOHN TRAVIS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LISA UTZSCHNEIDER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
VALERIE VARGAS
DIRECTOR THRU 1/13/20	0.50	Yes (X)		$0	$0	$0
MEREDITH VERDONE
DIRECTOR	1.00	Yes (X)		$0	$0	$0
TIFFANY R WARREN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DANIELLE WEISBERG
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TONY WEISMAN
DIRECTOR THRU 12/1/19	0.50	Yes (X)		$0	$0	$0
RISA WEXLER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
EUGENE WILLEMSEN
DIRECTOR THRU 10/15/19	0.50	Yes (X)		$0	$0	$0
MICHELLE D WILSON
DIRECTOR THRU 4/1/20	0.50	Yes (X)		$0	$0	$0
BILL WISE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JENNIFER WITZ
DIRECTOR THRU 10/15/19	0.50	Yes (X)		$0	$0	$0
JENNIFER WONG
DIRECTOR	0.50	Yes (X)		$0	$0	$0

Field	Value	IRS element (for citing)
Total Reportable Comp From Org	$5,961,956	TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org	$0	TotReportableCompRltdOrgAmt
Total Other Compensation	$1,853,803	TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K	57	IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed	0	FormerOfcrEmployeesListedInd
Total Comp Greater Than150 K	Yes (1)	TotalCompGreaterThan150KInd
Compensation From Other Srcs	0	CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1Txt	CityContractorAddress/USAddress/CityNm	State AbbreviationContractorAddress/USAddress/StateAbbreviationCd	ZIPContractorAddress/USAddress/ZIPCd	ServicesServicesDesc	CompensationCompensationAmt
CIRCLE GRAPHICS LLC
PO BOX 07847	DENVER	CO	802170847	DIGITAL PRINTING - BILLBOARD & SIGNAGE	$1,960,434
IPSOS PUBLIC AFFAIRS INC
301 MERRIT 7 4TH FLOOR	NORWALK	CT	06851	RESEARCH FIRM	$924,231
OMNICOM GROUP INC
437 MADISON AVE	NEW YORK	NY	10022	TELEVISION PRODUCTION	$903,377
EXTREME REACH INC
75 SECOND AVE SUITE 720	NEEDHAM	MA	02494	MEDIA DISTRIBUTION	$633,130
HLT NY HILTON LLC
1335 AVENUE OF THE AMERICA	NEW YORK	NY	10019	ANNUAL DINNER VENUE	$633,126

Field	Value	IRS element (for citing)
Cntrct Rcvd Greater Than100 K	65	CntrctRcvdGreaterThan100KCnt
Fundraising	$4,812,660	FundraisingAmt
Government Grants	$1,484,958	GovernmentGrantsAmt
All Other Contributions	$17,587,781	AllOtherContributionsAmt
Total Contributions	$23,885,399	TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (2 entries)

DescDesc	BusinessBusinessCd	Total Revenue ColumnTotalRevenueColumnAmt	Related Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
PUBLIC SVC CAMPAIGNS	900099	$26,296,435	$26,296,435
EDGE CONSULTANCY FEES	900099	$413,084	$413,084

Field	Value	IRS element (for citing)
Total Program Service Revenue	$26,709,519	TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$643,212	TotalRevenueColumnAmt
Exclusion	$643,212	ExclusionAmt

Royalties Revenue RoyaltiesRevenueGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$10,000	TotalRevenueColumnAmt
Exclusion	$10,000	ExclusionAmt

Gross Amount Sales Assets GrossAmountSalesAssetsGrp

Field	Value	IRS element (for citing)
Securities	$1,154,600	SecuritiesAmt

Less Cost Oth Basis Sales Expnss LessCostOthBasisSalesExpnssGrp

Field	Value	IRS element (for citing)
Securities	$1,062,453	SecuritiesAmt

Gain Or Loss GainOrLossGrp

Field	Value	IRS element (for citing)
Securities	$92,147	SecuritiesAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$92,147	TotalRevenueColumnAmt
Exclusion	$92,147	ExclusionAmt

Field	Value	IRS element (for citing)
Fundraising Gross Income	$363,000	FundraisingGrossIncomeAmt
Contri Rpt Fundraising Event	$4,812,660	ContriRptFundraisingEventAmt
Fundraising Direct Expenses	$1,236,892	FundraisingDirectExpensesAmt

Net Incm From Fundraising Evt NetIncmFromFundraisingEvtGrp

Field	Value	IRS element (for citing)
Total Revenue Column	-$873,892	TotalRevenueColumnAmt
Exclusion	-$873,892	ExclusionAmt

Other Revenue Misc OtherRevenueMiscGrp

Field	Value	IRS element (for citing)
Desc	OTHER INCOME	Desc
Business	900099	BusinessCd
Total Revenue Column	$5,154	TotalRevenueColumnAmt
Exclusion	$5,154	ExclusionAmt

Field	Value	IRS element (for citing)
Other Revenue Total	$5,154	OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$50,471,539	TotalRevenueColumnAmt
Related Or Exempt Func Income	$26,709,519	RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue	$0	UnrelatedBusinessRevenueAmt
Exclusion	-$123,379	ExclusionAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

Field	Value	IRS element (for citing)
Total	$5,646,337	TotalAmt
Program Services	$2,630,226	ProgramServicesAmt
Management And General	$1,925,576	ManagementAndGeneralAmt
Fundraising	$1,090,535	FundraisingAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

Field	Value	IRS element (for citing)
Total	$11,900,811	TotalAmt
Program Services	$8,760,115	ProgramServicesAmt
Management And General	$2,138,538	ManagementAndGeneralAmt
Fundraising	$1,002,158	FundraisingAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

Field	Value	IRS element (for citing)
Total	$1,389,521	TotalAmt
Program Services	$757,254	ProgramServicesAmt
Management And General	$518,212	ManagementAndGeneralAmt
Fundraising	$114,055	FundraisingAmt

Payroll Taxes PayrollTaxesGrp

Field	Value	IRS element (for citing)
Total	$931,332	TotalAmt
Program Services	$674,342	ProgramServicesAmt
Management And General	$163,949	ManagementAndGeneralAmt
Fundraising	$93,041	FundraisingAmt

Fees For Services Legal FeesForServicesLegalGrp

Field	Value	IRS element (for citing)
Total	$176,982	TotalAmt
Management And General	$176,982	ManagementAndGeneralAmt

Fees For Services Accounting FeesForServicesAccountingGrp

Field	Value	IRS element (for citing)
Total	$259,176	TotalAmt
Management And General	$259,176	ManagementAndGeneralAmt

Fees For Services Prof Fundraising FeesForServicesProfFundraising

Field	Value	IRS element (for citing)
Total	$70,000	TotalAmt
Fundraising	$70,000	FundraisingAmt

Fees For Srvc Invst Mgmnt Fees FeesForSrvcInvstMgmntFeesGrp

Field	Value	IRS element (for citing)
Total	$33,475	TotalAmt
Management And General	$33,475	ManagementAndGeneralAmt

Fees For Services Other FeesForServicesOtherGrp

Field	Value	IRS element (for citing)
Total	$376,432	TotalAmt
Management And General	$330,255	ManagementAndGeneralAmt
Fundraising	$46,177	FundraisingAmt

Advertising AdvertisingGrp

Field	Value	IRS element (for citing)
Total	$117,791	TotalAmt
Program Services	$8,079	ProgramServicesAmt
Management And General	$108,375	ManagementAndGeneralAmt
Fundraising	$1,337	FundraisingAmt

Office Expenses OfficeExpensesGrp

Field	Value	IRS element (for citing)
Total	$492,916	TotalAmt
Program Services	$312,238	ProgramServicesAmt
Management And General	$157,948	ManagementAndGeneralAmt
Fundraising	$22,730	FundraisingAmt

Information Technology InformationTechnologyGrp

Field	Value	IRS element (for citing)
Total	$1,199,617	TotalAmt
Program Services	$854,905	ProgramServicesAmt
Management And General	$334,959	ManagementAndGeneralAmt
Fundraising	$9,753	FundraisingAmt

Occupancy OccupancyGrp

Field	Value	IRS element (for citing)
Total	$1,264,657	TotalAmt
Program Services	$958,737	ProgramServicesAmt
Management And General	$214,612	ManagementAndGeneralAmt
Fundraising	$91,308	FundraisingAmt

Travel TravelGrp

Field	Value	IRS element (for citing)
Total	$379,376	TotalAmt
Program Services	$265,412	ProgramServicesAmt
Management And General	$63,268	ManagementAndGeneralAmt
Fundraising	$50,696	FundraisingAmt

Conferences Meetings ConferencesMeetingsGrp

Field	Value	IRS element (for citing)
Total	$170,486	TotalAmt
Program Services	$85,861	ProgramServicesAmt
Management And General	$69,472	ManagementAndGeneralAmt
Fundraising	$15,153	FundraisingAmt

Depreciation Depletion DepreciationDepletionGrp

Field	Value	IRS element (for citing)
Total	$994,246	TotalAmt
Management And General	$994,246	ManagementAndGeneralAmt

Insurance InsuranceGrp

Field	Value	IRS element (for citing)
Total	$112,048	TotalAmt
Management And General	$112,048	ManagementAndGeneralAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDesc	TotalTotalAmt	Program ServicesProgramServicesAmt	Management And GeneralManagementAndGeneralAmt	FundraisingFundraisingAmt
UBI TAX PAYMENT	$74,305	$56,330	$12,610	$5,365
PRODUCTION & DISTRIBUTI	$18,712,402	$18,712,402
TEMP HELP & RECRUITING	$1,166,427	$642,967	$436,701	$86,759
PSA ANALYTICS	$80,329	$77,120	$3,209

All Other Expenses AllOtherExpensesGrp

Field	Value	IRS element (for citing)
Total	$135,603	TotalAmt
Program Services	$68,243	ProgramServicesAmt
Management And General	$38,450	ManagementAndGeneralAmt
Fundraising	$28,910	FundraisingAmt

Total Functional Expenses TotalFunctionalExpensesGrp

Field	Value	IRS element (for citing)
Total	$45,684,269	TotalAmt
Program Services	$34,864,231	ProgramServicesAmt
Management And General	$8,092,061	ManagementAndGeneralAmt
Fundraising	$2,727,977	FundraisingAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

Field	Value	IRS element (for citing)
BOY	$1,000	BOYAmt
EOY	$1,000	EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

Field	Value	IRS element (for citing)
BOY	$12,235,903	BOYAmt
EOY	$21,555,209	EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

Field	Value	IRS element (for citing)
BOY	$2,372,970	BOYAmt
EOY	$1,678,250	EOYAmt

Accounts Receivable AccountsReceivableGrp

Field	Value	IRS element (for citing)
BOY	$6,428,231	BOYAmt
EOY	$8,271,099	EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

Field	Value	IRS element (for citing)
BOY	$746,098	BOYAmt
EOY	$590,251	EOYAmt

Field	Value	IRS element (for citing)
Land Bldg Equip Cost Or Other Bss	$12,583,920	LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec	$7,309,030	LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

Field	Value	IRS element (for citing)
BOY	$5,907,276	BOYAmt
EOY	$5,274,890	EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

Field	Value	IRS element (for citing)
BOY	$20,137,460	BOYAmt
EOY	$20,737,364	EOYAmt

Other Assets Total OtherAssetsTotalGrp

Field	Value	IRS element (for citing)
BOY	$0	BOYAmt
EOY	$62,377	EOYAmt

Total Assets TotalAssetsGrp

Field	Value	IRS element (for citing)
BOY	$47,828,938	BOYAmt
EOY	$58,170,440	EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

Field	Value	IRS element (for citing)
BOY	$7,395,086	BOYAmt
EOY	$6,196,984	EOYAmt

Deferred Revenue DeferredRevenueGrp

Field	Value	IRS element (for citing)
BOY	$2,565,056	BOYAmt
EOY	$7,817,697	EOYAmt

Other Liabilities OtherLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$2,998,756	BOYAmt
EOY	$4,646,246	EOYAmt

Total Liabilities TotalLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$12,958,898	BOYAmt
EOY	$18,660,927	EOYAmt

Field	Value	IRS element (for citing)
Organization Follows FASB117	Yes (X)	OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

Field	Value	IRS element (for citing)
BOY	$31,058,780	BOYAmt
EOY	$34,141,204	EOYAmt

Donor Restriction Net Assets DonorRestrictionNetAssetsGrp

Field	Value	IRS element (for citing)
BOY	$3,811,260	BOYAmt
EOY	$5,368,309	EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$34,870,040	BOYAmt
EOY	$39,509,513	EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$47,828,938	BOYAmt
EOY	$58,170,440	EOYAmt

Field	Value	IRS element (for citing)
Info In Schedule O Part XI	Yes (X)	InfoInScheduleOPartXIInd
Reconcilation Revenue Expnss	$4,787,270	ReconcilationRevenueExpnssAmt
Net Unrlzd Gains Losses Invst	-$25,530	NetUnrlzdGainsLossesInvstAmt
Other Changes In Net Assets	-$122,267	OtherChangesInNetAssetsAmt
Info In Schedule O Part XII	Yes (X)	InfoInScheduleOPartXIIInd
Method Of Accounting Accrual	Yes (X)	MethodOfAccountingAccrualInd
Accountant Compile Or Review	0	AccountantCompileOrReviewInd
FS Audited	Yes (1)	FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

Field	Value	IRS element (for citing)
Separate Basis Fincl Stmt	Yes (X)	SeparateBasisFinclStmtInd

Field	Value	IRS element (for citing)
Audit Committee	Yes (1)	AuditCommitteeInd
Federal Grant Audit Required	Yes (1)	FederalGrantAuditRequiredInd
Federal Grant Audit Performed	Yes (1)	FederalGrantAuditPerformedInd

Schedule A IRS990ScheduleA

Field	Value	IRS element (for citing)
Publicly Supported Org509a2	Yes (X)	PubliclySupportedOrg509a2Ind

Gifts Grants Contris Rcvd509 GiftsGrantsContrisRcvd509Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$16,506,037	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$18,466,058	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$19,018,471	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$18,491,195	CurrentTaxYearMinus1YearAmt
Current Tax Year	$23,885,399	CurrentTaxYearAmt
Total	$96,367,160	TotalAmt

Gross Receipts Admissions GrossReceiptsAdmissionsGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$33,829,082	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$30,890,597	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$30,587,605	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$32,596,454	CurrentTaxYearMinus1YearAmt
Current Tax Year	$26,709,519	CurrentTaxYearAmt
Total	$154,613,257	TotalAmt

Total509 Total509Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$50,335,119	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$49,356,655	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$49,606,076	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$51,087,649	CurrentTaxYearMinus1YearAmt
Current Tax Year	$50,594,918	CurrentTaxYearAmt
Total	$250,980,417	TotalAmt

Amounts Rcvd Dsqlfy Person AmountsRcvdDsqlfyPersonGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$189,763	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$187,810	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$190,398	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$189,801	CurrentTaxYearMinus1YearAmt
Current Tax Year	$180,705	CurrentTaxYearAmt
Total	$938,477	TotalAmt

Substantial Contributors Amt SubstantialContributorsAmtGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$15,034,800	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$13,030,677	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$11,873,816	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$17,683,895	CurrentTaxYearMinus1YearAmt
Current Tax Year	$11,951,041	CurrentTaxYearAmt
Total	$69,574,229	TotalAmt

Subst And Dsqlfy Prsns Tot SubstAndDsqlfyPrsnsTotGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$15,224,563	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$13,218,487	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$12,064,214	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$17,873,696	CurrentTaxYearMinus1YearAmt
Current Tax Year	$12,131,746	CurrentTaxYearAmt
Total	$70,512,706	TotalAmt

Field	Value	IRS element (for citing)
Public Support Total509	$180,467,711	PublicSupportTotal509Amt

Gross Investment Income509 GrossInvestmentIncome509Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$376,558	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$425,498	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$590,263	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$685,690	CurrentTaxYearMinus1YearAmt
Current Tax Year	$653,212	CurrentTaxYearAmt
Total	$2,731,221	TotalAmt

Investment Income And UBTI InvestmentIncomeAndUBTIGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$376,558	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$425,498	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$590,263	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$685,690	CurrentTaxYearMinus1YearAmt
Current Tax Year	$653,212	CurrentTaxYearAmt
Total	$2,731,221	TotalAmt

Other Income509 OtherIncome509Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus2 Years	$717	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$3,730	CurrentTaxYearMinus1YearAmt
Current Tax Year	$5,154	CurrentTaxYearAmt
Total	$9,601	TotalAmt

Total Support Calendar Year TotalSupportCalendarYearGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$50,711,677	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$49,782,153	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$50,197,056	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$51,777,069	CurrentTaxYearMinus1YearAmt
Current Tax Year	$51,253,284	CurrentTaxYearAmt
Total	$253,721,239	TotalAmt

Field	Value	IRS element (for citing)
Public Support CY509	0.71130	PublicSupportCY509Pct
Public Support PY509	0.69820	PublicSupportPY509Pct
Investment Income CY	0.01080	InvestmentIncomeCYPct
Investment Income PY	0.00970	InvestmentIncomePYPct
Thirty Thr Pct Suprt Tests CY509	Yes (X)	ThirtyThrPctSuprtTestsCY509Ind

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

Field	Value	IRS element (for citing)
Contributor	RESTRICTED	ContributorNum

Contributor Business Name ContributorBusinessName

Field	Value	IRS element (for citing)
Business Name Line1	RESTRICTED	BusinessNameLine1

Contributor US Address ContributorUSAddress

Field	Value	IRS element (for citing)
Address Line1	RESTRICTED	AddressLine1
Address Line2	RESTRICTED	AddressLine2
City	RESTRICTED	City
State	RESTRICTED	State
ZIP Code	RESTRICTED	ZIPCode

Field	Value	IRS element (for citing)
Total Contributions	RESTRICTED	TotalContributionsAmt

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$6,386,172	OtherCostOrOtherBasisAmt
Depreciation	$1,762,625	DepreciationAmt
Book Value	$4,623,547	BookValueAmt

Equipment EquipmentGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$4,855,143	OtherCostOrOtherBasisAmt
Depreciation	$4,259,405	DepreciationAmt
Book Value	$595,738	BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$1,342,605	OtherCostOrOtherBasisAmt
Depreciation	$1,287,000	DepreciationAmt
Book Value	$55,605	BookValueAmt

Field	Value	IRS element (for citing)
Total Book Value Land Buildings	$5,274,890	TotalBookValueLandBuildingsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp (5 entries)

DescDesc	AmtAmt
DEPOSITS FROM CAMPAIGN SPONSORS	$520,000
ACCUMULATED POSTRETIREMENT BENEFIT OBLIGATION	$231,803
DEFERRED RENTAL OBLIGATIONS	$2,510,624
PAYCHECK PROTECTION PROGRAM	$1,321,442
RETIREMENT AND OTHER DEFERRED COMPENSATION	$62,377

Field	Value	IRS element (for citing)
Total Liability	$4,646,246	TotalLiabilityAmt
Footnote Text	Yes (X)	FootnoteTextInd
Total Rev Etc Audited Fincl Stmt	$53,270,765	TotalRevEtcAuditedFinclStmtAmt
Net Unrealized Gains Invst	-$25,530	NetUnrealizedGainsInvstAmt
Donated Services And Use Fclts	$1,687,864	DonatedServicesAndUseFcltsAmt
Other Revenue	$1,236,892	OtherRevenueAmt
Revenue Not Reported	$2,899,226	RevenueNotReportedAmt
Revenue Subtotal	$50,371,539	RevenueSubtotalAmt
Other Revenues Not Included	$100,000	OtherRevenuesNotIncludedAmt
Revenue Not Reported Fincl Stmt	$100,000	RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990	$50,471,539	TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt	$48,631,292	TotExpnsEtcAuditedFinclStmtAmt
Donated Services Use Fclts	$1,687,864	DonatedServicesUseFcltsAmt
Other Expenses Included	$1,259,159	OtherExpensesIncludedAmt
Expenses Not Reported	$2,947,023	ExpensesNotReportedAmt
Expenses Subtotal	$45,684,269	ExpensesSubtotalAmt
Expenses Not Rpt Fincl Stmt	$0	ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990	$45,684,269	TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail (4 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
PART X, LINE 2:	THE COUNCIL IS EXEMPT FROM FEDERAL INCOME TAXES UNDER SECTION 501(C) (3) OF THE INTERNAL REVENUE CODE AND FROM STATE AND LOCAL TAXES UNDER COMPARABLE LAWS. ACCORDINGLY, NO INCOME TAX EXPENSE OR LIABILITY IS RECORDED IN THE FINANCIAL STATEMENTS.
PART XI, LINE 2D - OTHER ADJUSTMENTS:	DIRECT EXPENSES OF SPECIAL EVENTS REPORTED ON PART VIII, LINE 8B: $1,236,892
PART XI, LINE 4B - OTHER ADJUSTMENTS:	WRITE-OFF OF PLEDGE RECEIVABLE: $100,000
PART XII, LINE 2D - OTHER ADJUSTMENTS:	DIRECT EXPENSES OF SPECIAL EVENTS REPORTED ON PART VIII LINE 8B: $1,236,892 ACTUARIAL LOSS ON ACCUMULATED POST RETIREMENT OBLIGATION: $22,267

Schedule G IRS990ScheduleG

Field	Value	IRS element (for citing)
Mail Solicitations	Yes (X)	MailSolicitationsInd
Email Solicitations	Yes (X)	EmailSolicitationsInd
Phone Solicitations	Yes (X)	PhoneSolicitationsInd
In Person Solicitations	Yes (X)	InPersonSolicitationsInd
Solicitation Of Non Govt Grants	Yes (X)	SolicitationOfNonGovtGrantsInd
Solicitation Of Govt Grants	Yes (X)	SolicitationOfGovtGrantsInd
Special Fundraising Events	Yes (X)	SpecialFundraisingEventsInd
Agrmt Prof Fundraising Acty	Yes (1)	AgrmtProfFundraisingActyInd

Fundraiser Activity Info FundraiserActivityInfoGrp

Field	Value	IRS element (for citing)
Person	PATRICE CLAREMAN LLC	PersonNm

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	121 EAST 61ST ST	AddressLine1Txt
City	NEW YORK	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	10065	ZIPCd

Field	Value	IRS element (for citing)
Activity	ASSIST DIRECTOR OF SPECIAL EVENTS FOR PUBLIC SERVICE AWARD A	ActivityTxt
Fundraiser Control Of Funds	0	FundraiserControlOfFundsInd
Gross Receipts	$5,755,660	GrossReceiptsAmt
Retained By Contractor	$70,000	RetainedByContractorAmt
Net To Organization	$5,685,660	NetToOrganizationAmt

Field	Value	IRS element (for citing)
Total Gross Receipts	$5,755,660	TotalGrossReceiptsAmt
Total Retained By Contractors	$70,000	TotalRetainedByContractorsAmt
Total Net To Organization	$5,685,660	TotalNetToOrganizationAmt
Licensed States	AL	LicensedStatesCd
Licensed States	AK	LicensedStatesCd
Licensed States	AR	LicensedStatesCd
Licensed States	CA	LicensedStatesCd
Licensed States	CO	LicensedStatesCd
Licensed States	CT	LicensedStatesCd
Licensed States	FL	LicensedStatesCd
Licensed States	GA	LicensedStatesCd
Licensed States	IL	LicensedStatesCd
Licensed States	KS	LicensedStatesCd
Licensed States	KY	LicensedStatesCd
Licensed States	ME	LicensedStatesCd
Licensed States	MD	LicensedStatesCd
Licensed States	MA	LicensedStatesCd
Licensed States	MI	LicensedStatesCd
Licensed States	MN	LicensedStatesCd
Licensed States	MS	LicensedStatesCd
Licensed States	MO	LicensedStatesCd
Licensed States	NH	LicensedStatesCd
Licensed States	NJ	LicensedStatesCd
Licensed States	NM	LicensedStatesCd
Licensed States	NY	LicensedStatesCd
Licensed States	NC	LicensedStatesCd
Licensed States	ND	LicensedStatesCd
Licensed States	NV	LicensedStatesCd
Licensed States	OH	LicensedStatesCd
Licensed States	OK	LicensedStatesCd
Licensed States	OR	LicensedStatesCd
Licensed States	PA	LicensedStatesCd
Licensed States	RI	LicensedStatesCd
Licensed States	SC	LicensedStatesCd
Licensed States	TN	LicensedStatesCd
Licensed States	UT	LicensedStatesCd
Licensed States	VA	LicensedStatesCd
Licensed States	WA	LicensedStatesCd
Licensed States	WV	LicensedStatesCd
Licensed States	WI	LicensedStatesCd

Fundraising Event Information FundraisingEventInformationGrp

Field	Value	IRS element (for citing)
Event1	ANNUAL DINNER	Event1Nm
Gross Receipts Event1	$5,175,660	GrossReceiptsEvent1Amt
Charitable Contri Event1	$4,812,660	CharitableContriEvent1Amt
Gross Revenue Event1	$363,000	GrossRevenueEvent1Amt
Cash Prizes Event1	$1,638	CashPrizesEvent1Amt
Rent Facility Costs Event1	$678,050	RentFacilityCostsEvent1Amt
Entertainment Event1	$10,500	EntertainmentEvent1Amt
Other Direct Expenses Event1	$546,704	OtherDirectExpensesEvent1Amt
Gross Receipts Total	$5,175,660	GrossReceiptsTotalAmt
Charitable Contributions Tot	$4,812,660	CharitableContributionsTotAmt
Gross Revenue Total Events	$363,000	GrossRevenueTotalEventsAmt
Cash Prizes Total Events	$1,638	CashPrizesTotalEventsAmt
Rent Fclty Costs Total Events	$678,050	RentFcltyCostsTotalEventsAmt
Entertainment Total Events	$10,500	EntertainmentTotalEventsAmt
Oth Direct Expnss Total Events	$546,704	OthDirectExpnssTotalEventsAmt
Direct Expense Summary Events	$1,236,892	DirectExpenseSummaryEventsAmt
Net Income Summary	-$873,892	NetIncomeSummaryAmt

Supplemental Information Detail SupplementalInformationDetail

Field	Value	IRS element (for citing)
Form And Line Reference	SCHEDULE G, PART I, LINE 2B, COLUMN (V)	FormAndLineReferenceDesc
Explanation	PATRICE CLAREMAN LLC PROVIDES CONSULTATION REGARDING SOLICITATION AND ADMINISTRATIVE SUPPORT FOR THE ADVERTISING COUNCIL'S ANNUAL DINNER. FOR ANNUAL DINNER EVENT, PATRICE CLAREMAN LLC RECEIVED A BASE FEE OF $64,000; WITH $25,000 DUE UPON SIGNING THIS LETTER OF AGREEMENT, AND $25,000 DUE ON DECEMBER 1ST AND THE BALANCE DUE ON JANUARY 15, 2020, PLUS AN ADDITIONAL BONUS OF $1,500 FOR AMOUNT RAISED ABOVE $5,268,453 AND ADDITIONAL PAYMENT OF $1,500 FOR EACH ADDITIONAL $100,000 RAISED.	ExplanationTxt

Schedule J IRS990ScheduleJ

Field	Value	IRS element (for citing)
First Class Or Charter Travel	Yes (X)	FirstClassOrCharterTravelInd
Club Dues Or Fees	Yes (X)	ClubDuesOrFeesInd
Written Policy Ref T And E Expnss	Yes (1)	WrittenPolicyRefTAndEExpnssInd
Substantiation Required	Yes (1)	SubstantiationRequiredInd
Compensation Committee	Yes (X)	CompensationCommitteeInd
Independent Consultant	Yes (X)	IndependentConsultantInd
Form990 Of Other Organizations	Yes (X)	Form990OfOtherOrganizationsInd
Compensation Survey	Yes (X)	CompensationSurveyInd
Board Or Committee Approval	Yes (X)	BoardOrCommitteeApprovalInd
Severance Payment	0	SeverancePaymentInd
Supplemental Nonqual Rtr Plan	0	SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm	0	EquityBasedCompArrngmInd
Comp Based On Revenue Of Flng Org	0	CompBasedOnRevenueOfFlngOrgInd
Comp Bsd On Rev Related Orgs	0	CompBsdOnRevRelatedOrgsInd
Comp Bsd Net Earns Flng Org	0	CompBsdNetEarnsFlngOrgInd
Comp Bsd Net Earns Rltd Orgs	0	CompBsdNetEarnsRltdOrgsInd
Any Non Fixed Payments	Yes (1)	AnyNonFixedPaymentsInd
Initial Contract Exception	0	InitialContractExceptionInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (19 entries)

TitleTitleTxt	Base Compensation Filing OrgBaseCompensationFilingOrgAmt	Compensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmt	Bonus Filing OrganizationBonusFilingOrganizationAmount	Bonus Related OrganizationsBonusRelatedOrganizationsAmt	Other Compensation Filing OrgOtherCompensationFilingOrgAmt	Other Compensation Rltd OrgsOtherCompensationRltdOrgsAmt	Deferred Compensation Flng OrgDeferredCompensationFlngOrgAmt	Deferred Comp Rltd OrgsDeferredCompRltdOrgsAmt	Nontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmt	Nontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmt	Total Compensation Filing OrgTotalCompensationFilingOrgAmt	Total Compensation Rltd OrgsTotalCompensationRltdOrgsAmt	Comp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmt	Comp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
LISA SHERMAN
PRESIDENT AND CEO	$643,669	$0	$303,593	$0	$247,190	$0	$478,000	$0	$49,122	$0	$1,721,574	$0	$493,593	$0
PAULA VEALE
CHIEF MARKETING & COMMUNICATION	$298,806	$0	$89,000	$0	$87,916	$0	$127,260	$0	$40,444	$0	$643,426	$0	$148,500	$0
BARBARA LESHINSKY
CHIEF REVENUE & DEVELOPMENT	$339,921	$0	$97,000	$0	$11,721	$0	$144,695	$0	$38,565	$0	$631,902	$0	$97,000	$0
HEIDI ARTHUR
CHIEF CAMPAIGN DEVELOPMENT	$261,968	$0	$66,750	$0	$4,931	$0	$56,160	$0	$42,066	$0	$431,875	$0	$66,750	$0
KATE EMANUEL
CHIEF BUSINESS OPERATIONS & STRATEGY	$249,590	$0	$65,600	$0	$20,644	$0	$55,150	$0	$28,867	$0	$419,851	$0	$65,600	$0
KENNETH M KROLL
CHIEF FINANCIAL OFFICER	$259,667	$0	$58,100	$0	$5,717	$0	$56,000	$0	$29,614	$0	$409,098	$0	$58,100	$0
MICHELLE HILLMAN
CHIEF CAMPAING DEVELOPMENT	$261,790	$0	$60,500	$0	$3,270	$0	$53,140	$0	$6,458	$0	$385,158	$0	$60,500	$0
REGINA BRADLEY
CHIEF TALENT & FACILITIES	$240,320	$0	$54,600	$0	$1,565	$0	$50,100	$0	$23,570	$0	$370,155	$0	$54,600	$0
KATHLEEN KAYSE
CHIEF MEDIA	$223,380	$0	$15,000	$0	$3,095	$0	$60,000	$0	$8,450	$0	$309,925	$0	$0	$0
DANIELLE LINET
SENIOR VP	$187,937	$0	$40,000	$0	$1,703	$0	$30,750	$0	$36,995	$0	$297,385	$0	$40,000	$0
ANTHONY FOLENO
SENIOR VP	$198,461	$0	$37,100	$0	$455	$0	$30,750	$0	$12,745	$0	$279,511	$0	$37,100	$0
ANNE DEO
SENIOR VP	$160,166	$0	$31,000	$0	$1,016	$0	$27,600	$0	$45,057	$0	$264,839	$0	$31,000	$0
SARA WEISENTHAL
SENIOR VP	$180,876	$0	$36,860	$0	$630	$0	$28,500	$0	$13,873	$0	$260,739	$0	$36,860	$0
ANASTASIA GOODSTEIN
SENIOR VP	$158,541	$0	$31,500	$0	$872	$0	$27,750	$0	$31,322	$0	$249,985	$0	$31,500	$0
ELLYN FISHER
SENIOR VP	$154,736	$0	$26,000	$0	$239	$0	$25,500	$0	$33,190	$0	$239,665	$0	$26,000	$0
KATHERINE PASTRE
SENIOR VP	$157,410	$0	$35,500	$0	$1,503	$0	$26,100	$0	$14,066	$0	$234,579	$0	$35,500	$0
ROWENA PATRICK
SENIOR VP	$160,361	$0	$28,700	$0	$236	$0	$24,450	$0	$11,885	$0	$225,632	$0	$28,700	$0
DEBORAH LEITER
SENIOR VP	$147,901	$0	$28,700	$0	$339	$0	$24,450	$0	$22,126	$0	$223,516	$0	$28,700	$0
ANTHONY SIGNORELLI
SVP, CORPORATE PARTNERSHIP	$146,912	$0	$30,800	$0	$199	$0	$24,600	$0	$14,433	$0	$216,944	$0	$30,800	$0

Supplemental Information Detail SupplementalInformationDetail (3 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
PART I, LINE 1A	THE AD COUNCIL PROVIDED REIMBURSEMENT FOR BUSINESS OR FIRST CLASS TRAVEL TO THE CEO PER CONTRACT IF FLYING DISTANCE (4 HOURS) OR INTERNATIONAL. THE AD COUNCIL PROVIDED AN ANNUAL MEMBERSHIP TO A HEALTH CLUB IN THE AMOUNT OF $900 FOR LISA SHERMAN, KENNETH KROLL, BARBARA LESHINSKY AND KATHLEEN KAYSE, $260 FOR PAULA VEALE, $416 FOR MICHELLE HILLMAN.
PART I, LINE 3	APPROXIMATELY EVERY FOUR YEARS, THE AD COUNCIL HIRES AN INDEPENDENT CONSULTING FIRM TO CONDUCT A COMPREHENSIVE COMPENSATION STUDY. THE STUDY IS CONDUCTED TO ASSESS THE EXTERNAL COMPETITIVENESS OF THE AD COUNCIL'S CURRENT TOTAL PAY, DEVELOP COMPARABLE MARKET BASE SALARY AND TOTAL PAY SUMMARY STATISTICS AND AUDIT AND RECOMMEND CHANGES TO THE AD COUNCIL'S EMPLOYEE INCENTIVE PLAN. THE MOST RECENT COMPREHENSIVE STUDY WAS PERFORMED IN SEPTEMBER 2017 AND REVIEWED FOR COST OF LIVING ADJUSTMENT IN SEPT. 2019. THE INFORMATION GATHERED FROM THESE STUDIES IS USED TO HELP INFORM THE DECISION-MAKING PROCESS OF THE COMPENSATION COMMITTEE. THE COMPENSATION COMMITTEE IS COMPRISED OF THE CHAIRMAN OF THE BOARD, THE THREE VICE CHAIRS AND THE HEAD OF THE FINANCE COMMITTEE. THE COMMITTEE MEETS AT LEAST ANNUALLY TO REVIEW AND ESTABLISH THE TOTAL COMPENSATION PACKAGE (BASE SALARY AND INCENTIVE GOALS) FOR THE PRESIDENT AND CEO AND CHIEFS. THE COMMITTEE ALSO REVIEWS AND APPROVES THE TOTAL INCENTIVE PAYOUT FOR THE ENTIRE ORGANIZATION. THIS ENTIRE PROCESS IS CONTEMPORANEOUSLY DOCUMENTED IN MEETING MINUTES. FISCAL YEAR 2019 COMPENSATION REVIEW WAS PERFORMED ON SEPTEMBER 14, 2018. FISCAL YEAR 2020 COMPENSATION REVIEW WAS PERFORMED ON OCTOBER 8, 2019 OTHER KEY EMPLOYEES ARE ADDRESSED IN THE COMPENSATION STUDY AND THIS COMPARATIVE DATA IS USED AS A PART OF THE PROCESS WHERE THE CEO, CFO, HR AND DEPARTMENT HEADS REVIEW AND APPROVE THE COMPENSATION PACKAGE FOR EACH EMPLOYEE ANNUALLY.
PART I, LINE 7	AMOUNTS INCLUDED IN COLUMN C REFLECT BONUSES EARNED IN THE FISCAL YEAR BUT PAID OUT TWO AND A HALF MONTHS AFTER THE TAX YEAR ENDED. THEREFORE, THE AMOUNTS HAVE BEEN INCLUDED IN DEFERRED COMPENSATION AS REQUIRED BY THE FORM INSTRUCTIONS. DURING FISCAL YEAR 2018 THE AD COUNCIL ENTERED INTO A LONG-TERM INCENTIVE PLAN AGREEMENT WITH ITS CHIEF REVENUE & DEVELOPMENT OFFICER, BARBARA LESHINSKY. THIS AGREEMENT IS BASED ON ACHIEVING REVENUE GROWTH TO A SPECIFIC TARGET OVER A THREE-YEAR PERIOD. IF THE THREE-YEAR REVENUE TARGET IS REACHED THE AGREEMENT PROVIDES FOR A ONE TIME PAYOUT. DURING FISCAL YEAR 2020 AN ACCRUAL OF $72,975 WAS RECORDED TO REPRESENT THE EARNED PORTION OF THE REVENUE TARGET ACHIEVED. THIS AMOUNT IS REFLECTED ON SCHEDULE J, PART II, COLUMN C.

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (10 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
FORM 990, PART I, LINE 1	AS THE NATION'S PREMIER PROVIDER OF PUBLIC SERVICE COMMUNICATIONS, THE AD COUNCIL CREATES CAMPAIGNS ON BEHALF OF NONPROFIT ORGANIZATIONS AND GOVERNMENT AGENCIES, TACKLING THE MOST PRESSING SOCIAL ISSUES AFFECTING AMERICAN SOCIETY TODAY. WE RAISE AWARENESS AND INSPIRE ACTION ON DOZENS OF CRITICAL SOCIAL ISSUES, INCLUDING CORONAVIRUS RESPONSE, DISCRIMINATION, GUN SAFETY, SUICIDE PREVENTION, AND CHILDHOOD HUNGER. THROUGH OUR COMPELLING AND CUTTING-EDGE COMMUNICATIONS, WE CONNECT WITH AMERICANS TO INSPIRE, INFORM, AND SAVE LIVES.
FORM 990, PART III, LINE 4A, PROGRAM SERVICE ACCOMPLISHMENTS:	WHILE DONATED MEDIA IS ESSENTIAL TO THE SUCCESS OF THE CAMPAIGNS, WE ULTIMATELY STRIVE TO INSPIRE ACTION AND IMPROVE LIVES. WE CONTINUALLY SEEK WAYS TO INNOVATE AND ENHANCE THE IMPACT OF OUR CAMPAIGNS, AND THIS YEAR WAS NO DIFFERENT. WE SECURED NEW CREATIVE, TECHNOLOGICAL, DIGITAL, MOBILE, AND MEDIA PARTNERS TO DEEPEN ENGAGEMENT AND DRIVE BEHAVIORAL SHIFTS AMONGST ALL OF OUR TARGET AUDIENCES. SPECIFICALLY, WE: -WORKED WITH BEST-IN-CLASS CREATIVE PARTNERS (INCLUDING PEREIRA O'DELL, R/GA, FCB, DROGA5, LEO BURNETT, BARBARIAN, FACEBOOK CREATIVE SHOP, AND OTHERS) WHO DONATED THEIR PRO BONO CREATIVE RESOURCES TO LAUNCH OVER 19 CAMPAIGNS, INCLUDING: -CORONAVIRUS RESPONSE: IN RESPONSE TO THE ONGOING CORONAVIRUS PANDEMIC, THE AD COUNCILIN PARTNERSHIP WITH THE FEDERAL GOVERNMENT, PUBLIC HEALTH PARTNERS, BOARD MEMBER COMPANIES, MAJOR MEDIA NETWORKS AND DIGITAL PLATFORMSLAUNCHED A SERIES OF NATIONAL PSAS AND MULTI-CHANNEL CONTENT TO PROVIDE CRITICAL AND URGENT MESSAGES TO THE AMERICAN PUBLIC ABOUT COVID-19. THE CAMPAIGN INCLUDES A VARIETY OF RESEARCH-BASED, TARGETED EFFORTS FOCUSING ON MASK USE, SOCIAL DISTANCING, MENTAL HEALTH, AND MORE. -LOVE HAS NO LABELS: LAUNCHED A NEW EFFORT, FIGHT FOR FREEDOM, TO SUPPORT THE ONGOING FIGHT FOR RACIAL JUSTICE FOR THE BLACK COMMUNITY. CREATED BY R/GA, THE PSAS REFERENCE REAL INSTANCES WHERE BLACK AMERICANS HAVE BEEN HARASSED OR ATTACKED FOR SIMPLE ACTIVITIES AND FREEDOMS MANY NON-BLACK AMERICANS TAKE FOR GRANTED: THE FREEDOM TO SLEEP SAFELY IN ONE'S OWN BED (AIYANA STANLEY-JONES, BREONNA TAYLOR), GO JOGGING (AHMAUD ARBERY), WATCH BIRDS IN THE PARK (CHRISTIAN COOPER), WEAR A HOODIE (TRAYVON MARTIN), OR THE FREEDOM TO BREATHE (GEORGE FLOYD, ERIC GARNER). ULTIMATELY, THE FILMS SHOW THE POWER OF ALL PEOPLE COMING TOGETHER IN THE FIGHT AGAINST RACIAL INJUSTICE AND DRIVE THE PUBLIC TO LOVEHASNOLABELS.COM FOR RESOURCES ON HOW THEY CAN LEARN, ACT, AND DONATE. -WILDFIRE PREVENTION: IN PARTNERSHIP WITH THE U.S. FOREST SERVICE AND NATIONAL ASSOCIATION OF STATE FORESTERS, THE CAMPAIGN CELEBRATED SMOKEY BEAR'S 75TH BIRTHDAY MILESTONE IN AUGUST 2019 WITH A ROBUST PRESS ACTIVATION AND A SUITE OF NEW CREATIVE ASSETS FEATURING SMOKEY BEAR THROUGH THE USE OF ANIMATED EMOJI TECHNOLOGY. -SUICIDE PREVENTION: LAUNCHED THE SECOND PHASE OF WORK FOR SEIZE THE AWKWARD, ENCOURAGING TEENS AND YOUNG ADULTS TO REACH OUT TO CONNECT WITH FRIENDS WHO THEY SEE ARE STRUGGLING. DROGA5 DEVELOPED THE WORK PRO BONO, WITH ROBUST PARTNERSHIP SUPPORT FROM TIKTOK, SNAPCHAT, FACEBOOK, AND MANY OTHERS. -KICKED OFF THE DEVELOPMENT OF NEW FULLY INTEGRATED CAMPAIGNS INCLUDING: -BELONGING BEGINS WITH US: A NEW CAMPAIGN DESIGNED TO MAKE ALL COMMUNITIES MORE WELCOMING PLACES FOR EVERYONE, REGARDLESS OF THEIR BACKGROUND OR WHERE THEY WERE BORN. WE DEVELOPED THIS CAMPAIGN TOGETHER WITH THE AGENCY PEREIRA O'DELL TO REACH THE 40% OF AMERICANS WHO FEEL CONFLICTED ABOUT A NUMBER OF SOCIAL ISSUES, INSPIRING THEM TO VIEW THIS AS A QUESTION OF HUMAN CONNECTION, NOT POLITICS. -LOVE HAS NO LABELS: KICKED OFF A NEW EFFORT FOR THE CAMPAIGN. FIGHT VIRUS BIAS RAISES AWARENESS OF THE RISING HATE AMONG THE ASIAN AND PACIFIC ISLANDER COMMUNITIES SURROUNDING COVID-19. -YOUTH VAPING PREVENTION: KICKED OFF A BRAND-NEW EFFORT WITH THE AMERICAN LUNG ASSOCIATION, AIMED AT RAISING AWARENESS AMONGST PARENTS OF CHILDREN 1014 ABOUT THE DANGERS OF YOUTH VAPING AND ENCOURAGING PARENTS TO HAVE PROACTIVE AND ONGOING CONVERSATIONS WITH THEIR CHILDREN. -MIDDLE SCHOOL MENTAL HEALTH: KICKED OFF CAMPAIGN DEVELOPMENT WITH MCCANN, EGAMI GROUP AND CASANOVA FOR MIDDLE SCHOOL MENTAL HEALTH. THE CAMPAIGN TARGETS PARENTS AND CAREGIVERS OF MIDDLE SCHOOLERS WITH AN EMPHASIS ON BLACK AND LATINO AUDIENCES, AND ENCOURAGES THEM TO HAVE REGULAR CHECK-INS WITH THEIR CHILDREN ABOUT EMOTIONAL WELLBEING. -DELIVERED A RECORD $327.9MM IN DONATED MEDIA IN THREE MONTHS, MARCHJUNE, FOR CORONAVIRUS RESPONSE CAMPAIGN. -EXCEEDED $100MM DIGITAL GOAL BY 87%, DELIVERING A TOTAL OF $187MM IN DIGITAL FOR FY20, WITH OVER $70MM IN DIGITAL FOR CORONAVIRUS RESPONSE ALONE. -ACHIEVED RECORD STREAMING GROWTH FROM PARTNERS INCLUDING SLING, PHILO, XANDR, AUDIOMACK, APPNEXUS; AND NEW RELATIONSHIPS WITH PLUTO, TUBITV, AUDIOMACK, SAMSUNG, AND LIVEINTENT. -IN THE FIRST THREE QUARTERS OF FY20, DEEPENED BOARD AND NON-BOARD RELATIONSHIPS, RESULTING IN BREAKTHROUGH FIRST-TIME PARTNERSHIPS WITH NBCUNIVERSAL CIA, TWITTER CREATIVE PRODUCTION TEAM, REDDIT CUSTOM TAKEOVER UNIT, THE ATLANTIC RE:THINK STUDIO, WARNER STUDIO, VOX STUDIO, AND ANCHOR PODCASTS; SIGNIFICANT DONATED INVENTORY GROWTH FROM FOX, COMCAST, LINKEDIN AND WARNER; AND RELATIONSHIP BREAKTHROUGHS WITH CHARTER SPECTRUM, DISNEY/ABC, VOX, GROUP NINE, VICE, TARGET AND MEREDITH. -UPON WHO DECLARATION OF THE COVID-19 PANDEMIC (MARCH 12, 2020), ACTIVATED AN UNPRECEDENTED NUMBER OF ADDITIONAL PARTNERSHIPS AS A RAPID RESPONSE TO THE COVID-19 CRISIS, DELIVERING MULTI-CHANNEL CREATIVE ASSETS, CO-BRANDED SUPPORT AND MEDIA-AGNOSTIC DELIVERABLES AND IMMEDIATE OUTREACH TO RAISE NATIONAL AWARENESS FOR PRIORITIZED CDC MESSAGING AS THE CRISIS EVOLVED. -EXTENDED NEW PRODUCT INNOVATION/TESTING OPPORTUNITIES VIA GOOGLE AD TESTING AND YOUTUBE BRAND LIFT STUDIES; SEARCH PRODUCTS WITH SNAPCHAT; AND LIVE READ PODCAST PLATFORM TESTS WITH ANCHOR, ACHIEVING A SCALABLE SOLUTION FOR TESTING MESSAGE INTEGRATION IN PODCASTS. -DEVELOPED AND EXECUTED STRATEGIC MEDIA PLANS FOR EVERY AD COUNCIL CAMPAIGN, ENSURING 20 OF 22 SCORECARD CAMPAIGNS WILL MEETAND 14 WILL EXCEEDTHEIR DONATED MEDIA/EXPOSURE GOALS AND OVERALL KPIS FOR FY20. -ESTABLISHED A MEDIA ADVISORY COMMITTEE (MAC) TO INFORM AN OPTIMAL MEDIA MODEL NOW AND FOR THE FUTURE, VIA IMMEDIATE AND LONG-TERM APPLICATION OF STRATEGIC, OPERATIONAL AND LANDSCAPE INSIGHTS GLEANED THROUGH LISTENING TOURS AND COMMITTEE MEMBER EXPERTISE. THE MAC CONDUCTED IN-DEPTH EXPLORATIONS AROUND THE PAID/HYBRID MODEL, CONTENT PARTNERSHIPS, MEDIA AGENCY AND RESOURCE MANAGEMENT. -DEEPENED ENGAGEMENT WITH 20 MEDIA AGENCY TEAMS, INCREASING ACCESS TO NEW TOOLS AND RESOURCES FOR MEDIA PLANNING AND CREATIVE DEVELOPMENT. -RESTRUCTURED IN-HOUSE DIGITAL OPERATIONS AND MANAGED PLATFORM TEAM, RESULTING IN A FLEXIBLE FREELANCE STAFFING MODEL. -ACHIEVED MULTICULTURAL SEGMENT GROWTH THROUGH RELATIONSHIP DEVELOPMENT WITH HISPANIC AND BLACK- TARGETED MEDIA PLATFORMS, RESULTING IN PARTNERSHIPS WITH NGL, OMD MULTICULTURAL, LATV, BLACKDOCTORS.ORG, AND AUDIOMACK. -FEATURED THE AD COUNCIL BRAND AND ITS CAMPAIGNS AT KEY INDUSTRY EVENTS AND CONFERENCES, INCLUDING: ADVERTISING WEEK, CONSUMER ELECTRONICS SHOW (CES), WORLD ECONOMIC FORUM, SXSW INTERACTIVE, HISPANICIZE, ADWEEK CHALLENGER BRANDS CONFERENCE, FORBES ASK THE EXPERT, AND THE ATLANTIC FESTIVAL. -LAUNCHED OUR FIRST GAMING PARTNERSHIP THAT INCLUDED AN "IN-GAME ITEM" WITH THE MASSIVE MULTI-PLAYER GAME, GUILD WARS 2, TO PROMOTE OUR SUICIDE PREVENTION CAMPAIGN SEIZE THE AWKWARD AND OUR SECOND VIDEO GAME PSA FEATURING THE AVENGERS FOR LOVE HAS NO LABELS. -LED TWO DESIGN/INNOVATION SPRINTS: ONE FOCUSING ON MENTAL HEALTH AND THE OTHER ON CONNECTING PEOPLE TO GOVERNMENT BENEFITS TO GENERATE NEW THINKING AND EXPLORE WORKING IN DIFFERENT WAYS. -ENGAGED A TOTAL OF 216 INFLUENCERS ON BEHALF OF 15 CAMPAIGNS. WITH A TOTAL OF 690 UNIQUE POSTS, ORIGINAL CAMPAIGN CONTENT REACHED A POTENTIAL AUDIENCE OF 96.5M AND RECEIVED 17.6M VIEWS, 48.3M IMPRESSIONS, 2.6M ENGAGEMENTS, AND AN EARNED MEDIA VALUE OF $11.7M. -PARTNERED WITH HIGH PROFILE CELEBRITY AND DIGITAL TALENT INCLUDING MEGHAN TRAINOR, ADDISON RAE AND AMINE (SEIZE THE AWKWARD), CLAUDIA SULEWSKI (SHELTER PET ADOPTION), JOHN LEGEND (LOVE HAS NO LABELS) AND MICHELLE WILLIAMS, TAYLOR BENNETT AND JOEY SASSO (ALONE TOGETHER). -HOSTED THE CREATORS FOR GOOD SUMMIT FOR SHE CAN STEM ALONG WITH A CREATING FOR CHANGE WEBINAR FOCUSED ON ELEVATING BLACK VOICES AND HELPING TALENT TACKLE RACIAL INJUSTICE. -CREATED OR REFRESHED 38 NATIONAL MULTIMEDIA PUBLIC SERVICE CAMPAIGNS ON BEHALF OF NONPROFIT ORGANIZATIONS AND GOVERNMENT AGENCIES. WITH THE GOAL OF INSPIRING CHANGE AND IMPROVING LIVES, THE CAMPAIGNS ADDRESS FOUR CRITICAL AREAS: 1) FAMILY & COMMUNITY, 2) HEALTH, 3) SAFETY, AND 4) EDUCATION. FAMILY & COMMUNITY: THE FAMILY AND COMMUNITY CAMPAIGNS STRIVE TO BUILD VIBRANT FAMILIES AND COMMUNITIES ACROSS THE UNITED STATES. IN FY20, WE MAINTAINED OR LAUNCHED NEW WORK FOR THE FOLLOWING CAMPAIGNS: ADOPTION FROM FOSTER CARE, CAREGIVER ASSISTANCE, DISCOVERING NATURE, DIVERSITY & INCLUSION, ENDING HUNGER, FATHERHOOD INVOLVEMENT, SHELTER PET ADOPTION, SUICIDE PREVENTION, AND TEEN BULLYING PREVENTION. IN THIS CATEGORY OF CAMPAIGNS, NOTABLE FY20 ACCOMPLISHMENTS INCLUDE: - DIVERSITY & INCLUSION: AS OF FEBRUARY 2020, MORE ADULTS AGREE THAT "THERE ARE THINGS I CAN DO TO HELP CREATE A MORE INCLUSIVE AND ACCEPTING ENVIRONMENT FOR OTHERS" (61% TO 74% IN FEBRUARY 2020).
- DISCOVERING NATURE: IN 2019, THERE WERE OVER 152K SEARCHES FOR	LOCAL FOREST AND PARKS ON DISCOVERTHEFOREST.ORG. - CAREGIVER ASSISTANCE: BETWEEN JANUARY AND JUNE 2020, THE ENGLISH CALL CENTER FOR CAREGIVER SUPPORT RECEIVED 2,209 CALLS. - SHELTER PET ADOPTION: BETWEEN JANUARY AND JUNE 2020, THERE WERE OVER 346K SEARCHES FOR A PET ON THE SHELTER PET PROJECT WEBSITE. - SUICIDE PREVENTION: BETWEEN OCTOBER 2019 AND APRIL 2020, 70% OF THE TARGET AUDIENCE TALKED TO THEIR FRIEND ABOUT WHAT THEY WERE GOING THROUGH. 80% OF THE TARGET AUDIENCE BELIEVE THAT IT WOULD REALLY HELP IF THEY REACH OUT TO A FRIEND STRUGGLING WITH THEIR MENTAL HEALTH, AND 65% OF YOUNG ADULTS SAID THEY ARE EXTREMELY/VERY COMFORTABLE SUPPORTING A FRIEND WHO IS STRUGGLING WITH THEIR MENTAL HEALTH. HEALTH: IN FY20, OUR HEALTH CAMPAIGNS PROMOTED HEALTHY BEHAVIORS AND PREVENTION THROUGH EFFORTS ON ALZHEIMER'S AWARENESS, AUTISM AWARENESS, CORONAVIRUS RESPONSE, LUNG CANCER SCREENING, HIGH BLOOD PRESSURE, AND TYPE 2 DIABETES PREVENTION. IN THIS CATEGORY OF CAMPAIGNS, NOTABLE FY20 ACCOMPLISHMENTS INCLUDE: - AUTISM AWARENESS: BETWEEN APRIL 2019 AND JUNE 2020, 538K VISITORS VISITED THE M-CHAT SCREENING TOOL TO DETERMINE IF THEIR CHILD LIKELY HAS AUTISM. - CORONAVIRUS RESPONSE: THE AD COUNCIL'S CORONAVIRUS RESPONSE WORK AMASSED $279M IN DONATED MEDIA BETWEEN MARCH AND JULY 2020. - HIGH BLOOD PRESSURE: THE CAMPAIGN RECEIVED MORE THAN $51.1M DOLLARS IN DONATED MEDIA AND GENERATED OVER 300K VISITS TO SITE BETWEEN SEPTEMBER 2019 AND JUNE 2020. SAFETY: OUR SAFETY CAMPAIGNS HELP TO KEEP AMERICANS SAFE AND PREVENT INJURY. OUR EFFORTS FOR FY20 INCLUDED CAMPAIGNS ON BUZZED DRIVING PREVENTION, CHILD CAR SAFETY, DRUG-IMPAIRED DRIVING PREVENTION, EMERGENCY PREPAREDNESS, GUN SAFETY, TEXTING AND DRIVING PREVENTION, AND WILDFIRE PREVENTION. IN THIS CATEGORY OF CAMPAIGNS, NOTABLE FY20 ACCOMPLISHMENTS INCLUDE: - GUN SAFETY: IN THE PAST 12 MONTHS (JULY 2019JUNE 2020), 22% OF GUN OWNERS REPORT HAVING SOUGHT OUT INFORMATION ON HOW TO SAFELY STORE A FIREARM. EDUCATION: THE CAMPAIGNS IN THIS CATEGORY STRIVE TO HELP CHILDREN AND ADULTS SUCCEED AND EXCEL. IN FY20, OUR CAMPAIGNS INCLUDED EMPOWERING GIRLS IN STEM, HIGH SCHOOL EQUIVALENCY, JOB TRAINING AND EMPLOYMENT, AND SAVING FOR RETIREMENT. IN THIS CATEGORY OF CAMPAIGNS, NOTABLE FY20 ACCOMPLISHMENTS INCLUDE: - EMPOWERING GIRLS IN STEM: THE PERCENTAGE OF TRACKING SURVEY RESPONDENTS WHO HAVE PERFORMED A "STEM ACTIVITY IN THE LAST 12 MONTHSNOT RELATED TO SCHOOLWORKHAS INCREASED FROM 67% TO 77% (FROM PRE-WAVE/AUGUST 2018JUNE 2020). - HIGH SCHOOL EQUIVALENCY: IN 2019, THERE WERE OVER 355K SESSIONS TO THE FINISHYOURDIPLOMA.ORG SITE, WHICH RESULTED IN 127K ZIP CODE SEARCHES. - SAVING FOR RETIREMENT: BETWEEN JANUARY AND JUNE 2020, THERE WERE OVER 126.9K VISITS TO ACEYOURRETIRMENT.ORG, AND OVER 25,341 CHATS COMPLETE, INDICATING PEOPLE WHO CAME TO THE SITE WENT THROUGH THE CHAT AND RECEIVED THEIR PERSONALIZED ACTION ITEMS.
FORM 990, PART VI, SECTION B, LINE 11B	I) A COPY WAS PROVIDED TO THE AUDIT COMMITTEE OF THE BOARD OF DIRECTORS; II) THE 990 WAS PROVIDED ELECTRONICALLY; III) THE AD COUNCIL PROVIDES SCHEDULES TO AN OUTSIDE ACCOUNTING FIRM WHO PREPARES ITS FORM 990. THE FIRM HAS AN ESTABLISHED REVIEW PROCESS TO ENSURE THE INFORMATION PROVIDED IS COMPREHENSIVE AND TRUTHFUL: THROUGHOUT THE YEAR, THE AUDIT COMMITTEE HAS OPPORTUNITIES TO DISCUSS AND COMMENT ON THE FORM 990 DURING THEIR REGULARLY SCHEDULED MEETINGS. PRIOR TO FILING THE FINAL DRAFT (ELECTRONIC VERSION) OF THE FORM 990 IT IS PROVIDED TO THE AUDIT COMMITTEE.
FORM 990, PART VI, SECTION B, LINE 12C	ALL BOARD MEMBERS, EMPLOYEES AND VOLUNTEERS RECEIVE THE CODE OF CONDUCT AND CONFLICT OF INTEREST POLICY AND ARE REQUIRED TO SIGN THE POLICY. SIGNED FORMS ARE MAINTAINED BOTH WITHIN THE DEVELOPMENT DEPARTMENT (FOR BOARD MEMBERS) AND WITHIN THE HR DEPARTMENT (FOR EMPLOYEES). AD COUNCIL REQUIRES THAT ANY MEMBER REPORT IN WRITING ANY CONFLICT OF INTEREST THAT ARISES IN THE FOLLOWING MANNER: 1) MEMBERS OF THE BOARD OF DIRECTORS SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE CHAIRMAN OF THE BOARD; 2) EMPLOYEES SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE SENIOR VICE PRESIDENT, DIRECTOR OF HUMAN RESOURCES; AND 3) VOLUNTEERS SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE AD COUNCIL'S CEO OR CFO. THE EXISTENCE OF A POTENTIAL CONFLICT OF INTEREST DOES NOT NECESSARILY CONSTITUTE A VIOLATION OF THE CONFLICT OF INTEREST POLICY. THE POLICY REQUIRES DISCLOSURE AND REVIEW OF POTENTIAL CONFLICTS AND PROHIBITION OF ACTUAL CONFLICTS OF INTEREST. IN SOME CASES, DISCLOSURE MAY BE ALL THAT IS REQUIRED. IN OTHER CASES, THE SITUATION MAY REQUIRE ADDITIONAL ACTION TO AVOID AN ACTUAL CONFLICT OF INTEREST OR TO REMEDY ONE. WHERE A CONFLICT OF INTEREST ARISES, AN INTERESTED COVERED PARTY SHALL ABSTAIN FROM DELIBERATIONS AND REFRAIN FROM PARTICIPATING IN ANY DECISIONS OR VOTING IN CONNECTION WITH THE MATTER. THE CODE OF CONDUCT AND CONFLICT OF INTEREST POLICY IS REVIEWED ANNUALLY. THE POLICY WAS UPDATED FOR STAFF IN APRIL 2014 AND FOR THE BOARD IN OCTOBER 2014. THE UPDATED POLICY WAS DISTRIBUTED TO ALL EMPLOYEES AND BOARD MEMBERS TO BE REVIEWED AND SIGNED.
FORM 990, PART VI, SECTION B, LINE 15	APPROXIMATELY EVERY FOUR YEARS, THE AD COUNCIL HIRES AN INDEPENDENT CONSULTING FIRM TO CONDUCT A COMPREHENSIVE COMPENSATION STUDY. THE STUDY IS CONDUCTED TO ASSESS THE EXTERNAL COMPETITIVENESS OF THE AD COUNCIL'S CURRENT TOTAL PAY, DEVELOP COMPARABLE MARKET BASE SALARY AND TOTAL PAY SUMMARY STATISTICS AND AUDIT AND RECOMMEND CHANGES TO THE AD COUNCIL'S EMPLOYEE INCENTIVE PLAN. THE MOST RECENT COMPREHENSIVE STUDY WAS PERFORMED IN SEPTEMBER 2017 AND REVIEWED FOR UPDATED COST OF LIVING ADJUSTMENTS IN SEPTEMBER 2019. THE INFORMATION GATHERED FROM THESE STUDIES IS USED TO HELP INFORM THE DECISION-MAKING PROCESS OF THE COMPENSATION COMMITTEE. THE COMPENSATION COMMITTEE IS COMPRISED OF THE CHAIRMAN OF THE BOARD, THE THREE VICE CHAIRS AND THE HEAD OF THE FINANCE COMMITTEE. THE COMMITTEE MEETS AT LEAST ANNUALLY TO REVIEW AND ESTABLISH THE TOTAL COMPENSATION PACKAGE (BASE SALARY AND INCENTIVE GOALS) FOR THE PRESIDENT AND CEO AND CHIEFS. THE COMMITTEE ALSO REVIEWS AND APPROVES THE TOTAL INCENTIVE PAYOUT FOR THE ENTIRE ORGANIZATION. THIS ENTIRE PROCESS IS CONTEMPORANEOUSLY DOCUMENTED IN MEETING MINUTES. FISCAL YEAR 2019 COMPENSATION REVIEW WAS PERFORMED ON SEPTEMBER 14, 2018. FISCAL YEAR 2020 COMPENSATION REVIEW WAS PERFORMED ON OCTOBER 8, 2019 OTHER KEY EMPLOYEES ARE ADDRESSED IN THE COMPENSATION STUDY AND THIS COMPARATIVE DATA IS USED AS A PART OF THE PROCESS WHERE THE CEO, CFO, HR AND DEPARTMENT HEADS REVIEW AND APPROVE THE COMPENSATION PACKAGE FOR EACH EMPLOYEE ANNUALLY.
FORM 990, PART VI, SECTION C, LINE 19	GOVERNING DOCUMENTS (BY-LAWS) AND/OR CONFLICT OF INTEREST POLICY ARE AVAILABLE UPON REQUEST. THE FINANCIAL STATEMENTS CAN BE FOUND ON THE AD COUNCIL'S WEBSITE: WWW.ADCOUNCIL.ORG.
FORM 990, PART VI, LINE 2:	THE AD COUNCIL'S BUSINESS MODEL INCLUDES THE SERVICES OF A PRO BONO ADVERTISING AGENCY FOR EACH OF THE PUBLIC SERVICE ANNOUNCEMENT CAMPAIGNS ("CAMPAIGNS") THAT THE AD COUNCIL CREATES AND DISTRIBUTES FOR ITS GOVERNMENT AND NON-PROFIT CLIENTS. AMONGST THESE VOLUNTEER AD AGENCIES ARE SEVERAL AGENCIES THAT HAVE OFFICERS WHO ALSO SIT ON THE AD COUNCIL BOARD. THE PRO BONO ADVERTISING AGENCIES ARE APPROVED BY THE CLIENT PRIOR TO THEIR SELECTION. THESE AGENCIES DONATE THEIR LABOR TO THE CAMPAIGN, WITH THE EXCEPTION OF CERTAIN PRE-AUTHORIZED SPECIALIZED TASKS WHICH ARE OFFERED AT DISCOUNTED RATES. THE AD COUNCIL AND ITS CLIENTS PAY FOR PRE-APPROVED OUT-OF-POCKET COSTS INCURRED IN THE COURSE OF PERFORMANCE FOR THESE SPECIFIC CAMPAIGNS. THESE REIMBURSED COSTS INCLUDE PHYSICAL PRODUCTION, TRAVEL, THIRD PARTY RESEARCH, TELEPHONE, POSTAGE AND CERTAIN OTHER COSTS OF CREATING, PRODUCING, AND DISTRIBUTING THESE CAMPAIGNS. ADDITIONALLY, THE AD COUNCIL UTILIZES THE SERVICES OF SPECIALIZED VENDORS FOR THE CAMPAIGNS THAT OFTEN PROVIDE DISCOUNTED AND NON-PROFIT RATES TO THE AD COUNCIL. AMONGST THESE SPECIALIZED VENDORS ARE SEVERAL BUSINESSES THAT HAVE OFFICERS WHO ALSO SIT ON THE AD COUNCIL BOARD. THE AD COUNCIL ALSO HAS SEVERAL REGIONAL EMPLOYEES WHO WORK OUT OF DONATED OFFICE SPACE FROM COMPANIES THAT HAVE OFFICERS WHO SIT ON THE AD COUNCIL BOARD. THESE OFFICE COSTS ARE ACCOUNTED FOR AS IN-KIND USE OF FACILITIES.
FORM 990, PART XI, LINE 9:	ACTUARIAL CHANGE IN POST RETIREMENT OBLIGATIONS -22,267. WRITE-OFF OF PLEDGE RECEIVABLE -100,000.
FORM 990, PART XII, LINE 2C:	THE AD COUNCIL HAS AN AUDIT COMMITTEE THAT ASSUMES RESPONSIBILITY FOR THE OVERSIGHT OF THE AUDIT OF THE FINANCIAL STATEMENTS AND FOR THE SELECTION OF THE INDEPENDENT AUDITORS. THIS PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR.