2021-05-16T15:08:22-05:00 2020-06-30 271728945 PKF O'CONNOR DAVIES LLP 500 MAMARONECK AVENUE HARRISON NY 105281633 990 2019-07-01 130417693 THE ADVERTISING COUNCIL INC ADVE 2129221500 815 SECOND AVENUE 9TH FLOOR NEW YORK NY 10017 KENNETH M KROLL CHIEF FINANCIAL OFFICER 2129221500 2021-05-14 1 GARRETT M HIGGINS P00543209 9143818900 2021-05-14 2019 2022-09-23 18:48:47Z AD COUNCIL EDGE KENNETH M KROLL 815 SECOND AVENUE 9TH FLOOR NEW YORK NY 10017 52770884 0 X HTTP://WWW.ADCOUNCIL.ORG/ X 1942 NY SEE SCHEDULE O 139 138 334 306 0 0 18591195 23885399 32596454 26709519 811927 735359 -830958 -858738 51168618 50471539 0 0 0 0 20083132 19868001 70250 70000 2727977 31251823 25746268 51405205 45684269 -236587 4787270 47828938 58170440 12958898 18660927 34870040 39509513 X THE AD COUNCIL IS WHERE CREATIVITY AND CAUSES CONVERGE. THE AD COUNCIL LEVERAGES THE BRIGHTEST TALENT IN MEDIA, TECHNOLOGY, ADVERTISING, AND MARKETING TO DEVELOP CAMPAIGNS THAT INSPIRE ACTION AND IMPROVE LIVES. 0 0 34864231 26709519 THE AD COUNCIL, ON BEHALF OF NON-PROFIT ORGANIZATIONS AND GOVERNMENT AGENCIES, CREATES PUBLIC SERVICE ADVERTISING CAMPAIGNS WITH THE HELP OF VOLUNTEER ADVERTISING, DIGITAL AND SOCIAL AGENCIES (WHO DONATE THEIR CREATIVE TALENTS AND ENERGY), THE MEDIA (WHO CONTRIBUTE SPACE AND TIME), AND DONORS (WHO PROVIDE CRUCIAL OPERATING SUPPORT). COLLECTIVELY, THEY MAKE THE AD COUNCIL'S GOOD WORK POSSIBLE. IN FY20, THE AD COUNCIL SECURED $1.1 BILLION IN DONATED MEDIA SUPPORT (ACROSS ALL PLATFORMS INCLUDING DIGITAL MEDIA, MOBILE, TV, RADIO, PRINT AND OUT-OF-HOME) ON BEHALF OF ITS CAMPAIGNS. [SEE CONTINUATION ON SCHEDULE O] 34864231 1 1 0 0 0 0 0 0 0 0 1 0 0 0 1 1 1 0 0 0 0 0 0 1 1 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 220 0 334 1 0 0 0 0 0 1 1 0 0 0 0 1 0 X 139 138 0 0 0 0 0 0 0 1 1 0 0 0 1 1 1 1 1 1 1 0 AL AR CA FL GA IL KS KY MA MD MI MN NC ND NH NJ NM NY OR PA RI SC TN UT VA WV WI X X KENNETH M KROLL CFO 2129841946 815 SECOND AVENUE 9TH FLOOR NEW YORK NY 10017 LISA SHERMAN PRESIDENT AND CEO 41.20 X X 1194452 0 527122 PAULA VEALE CHIEF MARKETING & COMMUNICATION 43.30 X 475722 0 167704 BARBARA LESHINSKY CHIEF REVENUE & DEVELOPMENT 39.30 X 448642 0 183260 HEIDI ARTHUR CHIEF CAMPAIGN DEVELOPMENT 36.80 X 333649 0 98226 KATE EMANUEL CHIEF BUSINESS OPERATIONS & STRATEGY 39.30 X 335834 0 84017 KENNETH M KROLL CHIEF FINANCIAL OFFICER 44.40 X 323484 0 85614 MICHELLE HILLMAN CHIEF CAMPAING DEVELOPMENT 42.10 X 325560 0 59598 REGINA BRADLEY CHIEF TALENT & FACILITIES 44.70 X 296485 0 73670 KATHLEEN KAYSE CHIEF MEDIA 41.20 X 241475 0 68450 DANIELLE LINET SENIOR VP 35.30 X 229640 0 67745 ANTHONY FOLENO SENIOR VP 49.90 X 236016 0 43495 ANNE DEO SENIOR VP 41.30 X 192182 0 72657 SARA WEISENTHAL SENIOR VP 37.40 X 218366 0 42373 ANASTASIA GOODSTEIN SENIOR VP 35.90 X 190913 0 59072 ELLYN FISHER SENIOR VP 47.40 X 180975 0 58690 KATHERINE PASTRE SENIOR VP 42.50 X 194413 0 40166 ROWENA PATRICK SENIOR VP 40.60 X 189297 0 36335 DEBORAH LEITER SENIOR VP 35.50 X 176940 0 46576 ANTHONY SIGNORELLI SVP, CORPORATE PARTNERSHIP 35.80 X 177911 0 39033 DAVID FISCHER CHAIR 3.50 X X 0 0 0 LINDA BOFF IMMEDIATE PAST CHAIR 2.00 X X 0 0 0 LINDA YACCARINO VICE CHAIR MEDIA 2.50 X X 0 0 0 JACKI KELLEY VICE CHAIR 2.00 X X 0 0 0 DIEGO SCOTTI VICE CHAIR 2.00 X X 0 0 0 LAURA CORB SECRETARY 1.00 X X 0 0 0 MICHAEL E SNEED CHAIR FINANCE COMMITTEE 3.00 X X 0 0 0 NAVEEN AGARWAL DIRECTOR 0.50 X 0 0 0 SABAH ASHRAF DIRECTOR 0.50 X 0 0 0 LOU AVERSANO DIRECTOR 0.50 X 0 0 0 ANNA BAGER DIRECTOR 0.50 X 0 0 0 LYNNE BARTRON DIRECTOR 0.50 X 0 0 0 SPENCER BAIM DIRECTOR THRU 4/20/20 0.50 X 0 0 0 LESLIE BERLAND DIRECTOR 0.50 X 0 0 0 TANYA BERMAN DIRECTOR 0.50 X 0 0 0 LYNNE BIGGAR DIRECTOR 0.50 X 0 0 0 JOSEPH BIHLMIER DIRECTOR THRU 4/1/20 0.50 X 0 0 0 SHANNON BRAYTON DIRECTOR THRU 12/1/19 0.50 X 0 0 0 ANDREA BRIMMER DIRECTOR 0.50 X 0 0 0 NICK BRIEN DIRECTOR THRU 10/15/19 0.50 X 0 0 0 HEIDI BROWNING DIRECTOR 0.50 X 0 0 0 PHILIPPE BROWNING DIRECTOR 0.50 X 0 0 0 MICHAEL BROWNSTEIN DIRECTOR 0.50 X 0 0 0 STEPHANIE BUSCEMI DIRECTOR 1.00 X 0 0 0 KASHA CACY DIRECTOR 1.00 X 0 0 0 LISA CAPUTO DIRECTOR 0.50 X 0 0 0 TIM CASTELLI DIRECTOR 0.50 X 0 0 0 BLAKE CHANDLEE DIRECTOR 0.50 X 0 0 0 WENDY CLARK DIRECTOR THRU 4/20/20 0.50 X 0 0 0 MICHAEL CLINTON DIRECTOR 0.50 X 0 0 0 JON COOK DIRECTOR 0.50 X 0 0 0 DAVID CREECH DIRECTOR 0.50 X 0 0 0 SETH DALLAIRE DIRECTOR THRU 10/1/19 0.50 X 0 0 0 TOM DAVIS DIRECTOR THRU 4/20/20 0.50 X 0 0 0 ANTHONY DEMAIO DIRECTOR 0.50 X 0 0 0 HARRIS DIAMOND DIRECTOR 0.50 X 0 0 0 HUGH DINEEN DIRECTOR 0.50 X 0 0 0 JONAH DISEND DIRECTOR THRU 4/20/20 0.50 X 0 0 0 LISA DONOHUE DIRECTOR THRU 12/31/19 0.50 X 0 0 0 RICHARD EDELMAN DIRECTOR 1.00 X 0 0 0 TINA EDMUNDSON DIRECTOR 0.50 X 0 0 0 MEL EDWARDS DIRECTOR 0.50 X 0 0 0 TIM ELLIS DIRECTOR 0.50 X 0 0 0 CHAD ENGELGAU DIRECTOR 0.50 X 0 0 0 ANDREW ESSEX DIRECTOR 0.50 X 0 0 0 KONRAD FELDMAN DIRECTOR 0.50 X 0 0 0 RITA FERRO DIRECTOR 0.50 X 0 0 0 NANCY J FLETCHER DIRECTOR THRU 10/15/19 0.50 X 0 0 0 CHRIS FOLEY DIRECTOR 0.50 X 0 0 0 CONSTANCE FRAZIER DIRECTOR THRU 10/15/19 0.50 X 0 0 0 ERNESTINE FU DIRECTOR THRU 4/20/20 0.50 X 0 0 0 AMY FULLER DIRECTOR 0.50 X 0 0 0 MARIANNE GAMBELLI DIRECTOR 0.50 X 0 0 0 WAYNE GATTINELLA DIRECTOR THRU 4/1/20 0.50 X 0 0 0 BEN GOLDHIRSH DIRECTOR THRU 4/20/20 0.50 X 0 0 0 RICK GOMEZ DIRECTOR 0.50 X 0 0 0 BOB GREENBERG DIRECTOR 0.50 X 0 0 0 JILL GREGORY DIRECTOR 0.50 X 0 0 0 SCOTT HAGEDORN DIRECTOR THRU 10/1/19 0.50 X 0 0 0 BILL C HAGELSTEIN DIRECTOR 0.50 X 0 0 0 ELENA HALE DIRECTOR 0.50 X 0 0 0 KATHLEEN HALL DIRECTOR 0.50 X 0 0 0 LAUREN HANRAHAN DIRECTOR 0.50 X 0 0 0 JODI HARRIS DIRECTOR 0.50 X 0 0 0 CARLA HASSAN DIRECTOR 0.50 X 0 0 0 EVA HEYMAN DIRECTOR THRU 10/15/19 0.50 X 0 0 0 BRAD HIRANAGA DIRECTOR 0.50 X 0 0 0 DAVID HOHMAN DIRECTOR 0.50 X 0 0 0 GAIL HORWOOD DIRECTOR 0.50 X 0 0 0 MICHAEL HOUSTON DIRECTOR 0.50 X 0 0 0 MICHELLE HULST DIRECTOR 0.50 X 0 0 0 TAMARA INGRAM DIRECTOR THRU 4/20/20 0.50 X 0 0 0 WALKER JACOBS DIRECTOR 0.50 X 0 0 0 MARCIEN JENCKES DIRECTOR 0.50 X 0 0 0 KATE JHAVERI DIRECTOR 0.50 X 0 0 0 TIM JONES DIRECTOR 0.50 X 0 0 0 DOUG JOSSEM DIRECTOR 0.50 X 0 0 0 ALEXANDER JUTKOWITZ DIRECTOR 0.50 X 0 0 0 KAREN KAPLAN DIRECTOR 1.00 X 0 0 0 JON KAPLAN DIRECTOR 0.50 X 0 0 0 MARLA KAPLOWITZ DIRECTOR 0.50 X 0 0 0 HARRY KARGMAN DIRECTOR 0.50 X 0 0 0 DENISE KARKOS DIRECTOR THRU 10/15/19 0.50 X 0 0 0 ANDREW KASPRZYCKI DIRECTOR THRU 4/20/20 0.50 X 0 0 0 MICHAEL E KASSAN DIRECTOR 1.00 X 0 0 0 IVAN OLIVIER KAYSER DIRECTOR 0.50 X 0 0 0 KIM KELLEHER DIRECTOR 0.50 X 0 0 0 SOPHIE KELLY DIRECTOR 0.50 X 0 0 0 KELLYN KENNY DIRECTOR 0.50 X 0 0 0 COLIN KINSELLA DIRECTOR 0.50 X 0 0 0 MEREDITH KOPIT LEVIEN DIRECTOR 1.00 X 0 0 0 STEVEN KRITZMAN DIRECTOR 0.50 X 0 0 0 DARREN LACHTMAN DIRECTOR 0.50 X 0 0 0 CATHERINE LACOUR DIRECTOR 0.50 X 0 0 0 STEVE LANZANO DIRECTOR 0.50 X 0 0 0 NICK LAW DIRECTOR THRU 7/15/19 0.50 X 0 0 0 RICH LEHRFELD DIRECTOR 0.50 X 0 0 0 KRISTIN LEMKAU DIRECTOR THRU 4/20/20 0.50 X 0 0 0 TARA WALPERT LEVY DIRECTOR 1.00 X 0 0 0 LYNN LEWIS DIRECTOR 0.50 X 0 0 0 ROBERT D LIODICE DIRECTOR 0.50 X 0 0 0 JAMIE LOMAS DIRECTOR 0.50 X 0 0 0 JEFF LUCAS DIRECTOR 0.50 X 0 0 0 JEFFREY S MADDOCK DIRECTOR THRU 12/31/19 0.50 X 0 0 0 PAMELA DRUCKER MANN DIRECTOR 0.50 X 0 0 0 LEV MASS DIRECTOR 0.50 X 0 0 0 ROB MASTER DIRECTOR 1.00 X 0 0 0 LIZ MATTHEWS DIRECTOR 0.50 X 0 0 0 ERIN MATTS DIRECTOR 0.50 X 0 0 0 SEAN MCCAFFREY DIRECTOR 0.50 X 0 0 0 ELIZABETH MCCUNE DIRECTOR 0.50 X 0 0 0 KIRK MCDONALD DIRECTOR 1.00 X 0 0 0 STEPHANIE MCMAHON DIRECTOR 0.50 X 0 0 0 MATT MCNALLY DIRECTOR 0.50 X 0 0 0 KATIE MILLER DIRECTOR 0.50 X 0 0 0 JAMIE MOLDAFSKY DIRECTOR 0.50 X 0 0 0 SEAN MORAN DIRECTOR THRU 12/31/19 0.50 X 0 0 0 CARTER MURRAY DIRECTOR 0.50 X 0 0 0 PETER NAYLOR DIRECTOR THRU 4/20/20 0.50 X 0 0 0 DIANA O'BRIEN DIRECTOR 0.50 X 0 0 0 JOHN OSBORN DIRECTOR 0.50 X 0 0 0 STEVE PACHECO DIRECTOR 0.50 X 0 0 0 NICOLLE PANGIS DIRECTOR 0.50 X 0 0 0 RYAN PAULEY DIRECTOR 0.50 X 0 0 0 MICHELLE PELUSO DIRECTOR 0.50 X 0 0 0 PJ PEREIRA DIRECTOR 0.50 X 0 0 0 ANDY POLANSKY DIRECTOR 0.50 X 0 0 0 RAJA RAJAMANNAR DIRECTOR 0.50 X 0 0 0 NANCY REYES DIRECTOR 0.50 X 0 0 0 JOY ROBINS DIRECTOR 0.50 X 0 0 0 SETH ROGIN DIRECTOR THRU 10/15/19 0.50 X 0 0 0 LEIF ROLL DIRECTOR 0.50 X 0 0 0 HAYLEY ROMER DIRECTOR 1.00 X 0 0 0 JO ANN ROSS DIRECTOR 0.50 X 0 0 0 TARA ROTH DIRECTOR 0.50 X 0 0 0 MICHAEL I ROTH DIRECTOR 0.50 X 0 0 0 ADAM ROTH DIRECTOR THRU 4/20/20 0.50 X 0 0 0 RANDALL ROTHENBERG DIRECTOR THRU 12/31/19 0.50 X 0 0 0 LINDSEY ROY DIRECTOR 0.50 X 0 0 0 TROY RUHANEN DIRECTOR THRU 10/15/19 0.50 X 0 0 0 JENNIFER SAENZ DIRECTOR 0.50 X 0 0 0 GEOFF SCHILLER DIRECTOR 0.50 X 0 0 0 ERICA SCHMIDT DIRECTOR 0.50 X 0 0 0 TIM SCOTT DIRECTOR 0.50 X 0 0 0 CARRIE SEIFER DIRECTOR THRU 7/15/19 0.50 X 0 0 0 DENNIS D SELF DIRECTOR THRU 4/1/20 0.50 X 0 0 0 NIHARIKA SHAH DIRECTOR THRU 8/30/19 0.50 X 0 0 0 JESSICA SIBLEY DIRECTOR 0.50 X 0 0 0 SAMANTHA SKEY DIRECTOR 0.50 X 0 0 0 DONNA SPECIALE DIRECTOR THRU 7/15/19 0.50 X 0 0 0 MITCH SPOLAN DIRECTOR 0.50 X 0 0 0 MARTY ST GEORGE DIRECTOR THRU 10/1/19 0.50 X 0 0 0 PETE STEIN DIRECTOR 0.50 X 0 0 0 BRIAN STEMPECK DIRECTOR 0.50 X 0 0 0 HEATHER STEWART DIRECTOR 0.50 X 0 0 0 RANDI STIPES DIRECTOR 0.50 X 0 0 0 STEVE STOUTE DIRECTOR 0.50 X 0 0 0 GREG STUART DIRECTOR 0.50 X 0 0 0 ANDREA SULLIVAN DIRECTOR 0.50 X 0 0 0 ANDREW SWINAND DIRECTOR 0.50 X 0 0 0 ROXANNE TAYLOR DIRECTOR 0.50 X 0 0 0 TODD TERESI DIRECTOR 0.50 X 0 0 0 GAIL TIFFORD DIRECTOR 0.50 X 0 0 0 RISHAD A TOBACCOWALA DIRECTOR THRU 11/1/19 0.50 X 0 0 0 JOHN TRAVIS DIRECTOR 0.50 X 0 0 0 LISA UTZSCHNEIDER DIRECTOR 0.50 X 0 0 0 VALERIE VARGAS DIRECTOR THRU 1/13/20 0.50 X 0 0 0 MEREDITH VERDONE DIRECTOR 1.00 X 0 0 0 TIFFANY R WARREN DIRECTOR 0.50 X 0 0 0 DANIELLE WEISBERG DIRECTOR 0.50 X 0 0 0 TONY WEISMAN DIRECTOR THRU 12/1/19 0.50 X 0 0 0 RISA WEXLER DIRECTOR 0.50 X 0 0 0 EUGENE WILLEMSEN DIRECTOR THRU 10/15/19 0.50 X 0 0 0 MICHELLE D WILSON DIRECTOR THRU 4/1/20 0.50 X 0 0 0 BILL WISE DIRECTOR 0.50 X 0 0 0 JENNIFER WITZ DIRECTOR THRU 10/15/19 0.50 X 0 0 0 JENNIFER WONG DIRECTOR 0.50 X 0 0 0 5961956 0 1853803 57 0 1 0 CIRCLE GRAPHICS LLC PO BOX 07847 DENVER CO 802170847 DIGITAL PRINTING - BILLBOARD & SIGNAGE 1960434 IPSOS PUBLIC AFFAIRS INC 301 MERRIT 7 4TH FLOOR NORWALK CT 06851 RESEARCH FIRM 924231 OMNICOM GROUP INC 437 MADISON AVE NEW YORK NY 10022 TELEVISION PRODUCTION 903377 EXTREME REACH INC 75 SECOND AVE SUITE 720 NEEDHAM MA 02494 MEDIA DISTRIBUTION 633130 HLT NY HILTON LLC 1335 AVENUE OF THE AMERICA NEW YORK NY 10019 ANNUAL DINNER VENUE 633126 65 4812660 1484958 17587781 23885399 PUBLIC SVC CAMPAIGNS 900099 26296435 26296435 EDGE CONSULTANCY FEES 900099 413084 413084 26709519 643212 643212 10000 10000 1154600 1062453 92147 92147 92147 363000 4812660 1236892 -873892 -873892 OTHER INCOME 900099 5154 5154 5154 50471539 26709519 0 -123379 5646337 2630226 1925576 1090535 11900811 8760115 2138538 1002158 1389521 757254 518212 114055 931332 674342 163949 93041 176982 176982 259176 259176 70000 70000 33475 33475 376432 330255 46177 117791 8079 108375 1337 492916 312238 157948 22730 1199617 854905 334959 9753 1264657 958737 214612 91308 379376 265412 63268 50696 170486 85861 69472 15153 994246 994246 112048 112048 UBI TAX PAYMENT 74305 56330 12610 5365 PRODUCTION & DISTRIBUTI 18712402 18712402 TEMP HELP & RECRUITING 1166427 642967 436701 86759 PSA ANALYTICS 80329 77120 3209 135603 68243 38450 28910 45684269 34864231 8092061 2727977 1000 1000 12235903 21555209 2372970 1678250 6428231 8271099 746098 590251 12583920 7309030 5907276 5274890 20137460 20737364 0 62377 47828938 58170440 7395086 6196984 2565056 7817697 2998756 4646246 12958898 18660927 X 31058780 34141204 3811260 5368309 34870040 39509513 47828938 58170440 X 4787270 -25530 -122267 X X 0 1 X 1 1 1 X 16506037 18466058 19018471 18491195 23885399 96367160 33829082 30890597 30587605 32596454 26709519 154613257 50335119 49356655 49606076 51087649 50594918 250980417 189763 187810 190398 189801 180705 938477 15034800 13030677 11873816 17683895 11951041 69574229 15224563 13218487 12064214 17873696 12131746 70512706 180467711 376558 425498 590263 685690 653212 2731221 376558 425498 590263 685690 653212 2731221 717 3730 5154 9601 50711677 49782153 50197056 51777069 51253284 253721239 0.71130 0.69820 0.01080 0.00970 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 6386172 1762625 4623547 4855143 4259405 595738 1342605 1287000 55605 5274890 DEPOSITS FROM CAMPAIGN SPONSORS 520000 ACCUMULATED POSTRETIREMENT BENEFIT OBLIGATION 231803 DEFERRED RENTAL OBLIGATIONS 2510624 PAYCHECK PROTECTION PROGRAM 1321442 RETIREMENT AND OTHER DEFERRED COMPENSATION 62377 4646246 X 53270765 -25530 1687864 1236892 2899226 50371539 100000 100000 50471539 48631292 1687864 1259159 2947023 45684269 0 45684269 PART X, LINE 2: THE COUNCIL IS EXEMPT FROM FEDERAL INCOME TAXES UNDER SECTION 501(C) (3) OF THE INTERNAL REVENUE CODE AND FROM STATE AND LOCAL TAXES UNDER COMPARABLE LAWS. ACCORDINGLY, NO INCOME TAX EXPENSE OR LIABILITY IS RECORDED IN THE FINANCIAL STATEMENTS. PART XI, LINE 2D - OTHER ADJUSTMENTS: DIRECT EXPENSES OF SPECIAL EVENTS REPORTED ON PART VIII, LINE 8B: $1,236,892 PART XI, LINE 4B - OTHER ADJUSTMENTS: WRITE-OFF OF PLEDGE RECEIVABLE: $100,000 PART XII, LINE 2D - OTHER ADJUSTMENTS: DIRECT EXPENSES OF SPECIAL EVENTS REPORTED ON PART VIII LINE 8B: $1,236,892 ACTUARIAL LOSS ON ACCUMULATED POST RETIREMENT OBLIGATION: $22,267 X X X X X X X 1 PATRICE CLAREMAN LLC 121 EAST 61ST ST NEW YORK NY 10065 ASSIST DIRECTOR OF SPECIAL EVENTS FOR PUBLIC SERVICE AWARD A 0 5755660 70000 5685660 5755660 70000 5685660 AL AK AR CA CO CT FL GA IL KS KY ME MD MA MI MN MS MO NH NJ NM NY NC ND NV OH OK OR PA RI SC TN UT VA WA WV WI ANNUAL DINNER 5175660 4812660 363000 1638 678050 10500 546704 5175660 4812660 363000 1638 678050 10500 546704 1236892 -873892 SCHEDULE G, PART I, LINE 2B, COLUMN (V) PATRICE CLAREMAN LLC PROVIDES CONSULTATION REGARDING SOLICITATION AND ADMINISTRATIVE SUPPORT FOR THE ADVERTISING COUNCIL'S ANNUAL DINNER. FOR ANNUAL DINNER EVENT, PATRICE CLAREMAN LLC RECEIVED A BASE FEE OF $64,000; WITH $25,000 DUE UPON SIGNING THIS LETTER OF AGREEMENT, AND $25,000 DUE ON DECEMBER 1ST AND THE BALANCE DUE ON JANUARY 15, 2020, PLUS AN ADDITIONAL BONUS OF $1,500 FOR AMOUNT RAISED ABOVE $5,268,453 AND ADDITIONAL PAYMENT OF $1,500 FOR EACH ADDITIONAL $100,000 RAISED. X X 1 1 X X X X X 0 0 0 0 0 0 0 1 0 LISA SHERMAN PRESIDENT AND CEO 643669 0 303593 0 247190 0 478000 0 49122 0 1721574 0 493593 0 PAULA VEALE CHIEF MARKETING & COMMUNICATION 298806 0 89000 0 87916 0 127260 0 40444 0 643426 0 148500 0 BARBARA LESHINSKY CHIEF REVENUE & DEVELOPMENT 339921 0 97000 0 11721 0 144695 0 38565 0 631902 0 97000 0 HEIDI ARTHUR CHIEF CAMPAIGN DEVELOPMENT 261968 0 66750 0 4931 0 56160 0 42066 0 431875 0 66750 0 KATE EMANUEL CHIEF BUSINESS OPERATIONS & STRATEGY 249590 0 65600 0 20644 0 55150 0 28867 0 419851 0 65600 0 KENNETH M KROLL CHIEF FINANCIAL OFFICER 259667 0 58100 0 5717 0 56000 0 29614 0 409098 0 58100 0 MICHELLE HILLMAN CHIEF CAMPAING DEVELOPMENT 261790 0 60500 0 3270 0 53140 0 6458 0 385158 0 60500 0 REGINA BRADLEY CHIEF TALENT & FACILITIES 240320 0 54600 0 1565 0 50100 0 23570 0 370155 0 54600 0 KATHLEEN KAYSE CHIEF MEDIA 223380 0 15000 0 3095 0 60000 0 8450 0 309925 0 0 0 DANIELLE LINET SENIOR VP 187937 0 40000 0 1703 0 30750 0 36995 0 297385 0 40000 0 ANTHONY FOLENO SENIOR VP 198461 0 37100 0 455 0 30750 0 12745 0 279511 0 37100 0 ANNE DEO SENIOR VP 160166 0 31000 0 1016 0 27600 0 45057 0 264839 0 31000 0 SARA WEISENTHAL SENIOR VP 180876 0 36860 0 630 0 28500 0 13873 0 260739 0 36860 0 ANASTASIA GOODSTEIN SENIOR VP 158541 0 31500 0 872 0 27750 0 31322 0 249985 0 31500 0 ELLYN FISHER SENIOR VP 154736 0 26000 0 239 0 25500 0 33190 0 239665 0 26000 0 KATHERINE PASTRE SENIOR VP 157410 0 35500 0 1503 0 26100 0 14066 0 234579 0 35500 0 ROWENA PATRICK SENIOR VP 160361 0 28700 0 236 0 24450 0 11885 0 225632 0 28700 0 DEBORAH LEITER SENIOR VP 147901 0 28700 0 339 0 24450 0 22126 0 223516 0 28700 0 ANTHONY SIGNORELLI SVP, CORPORATE PARTNERSHIP 146912 0 30800 0 199 0 24600 0 14433 0 216944 0 30800 0 PART I, LINE 1A THE AD COUNCIL PROVIDED REIMBURSEMENT FOR BUSINESS OR FIRST CLASS TRAVEL TO THE CEO PER CONTRACT IF FLYING DISTANCE (4 HOURS) OR INTERNATIONAL. THE AD COUNCIL PROVIDED AN ANNUAL MEMBERSHIP TO A HEALTH CLUB IN THE AMOUNT OF $900 FOR LISA SHERMAN, KENNETH KROLL, BARBARA LESHINSKY AND KATHLEEN KAYSE, $260 FOR PAULA VEALE, $416 FOR MICHELLE HILLMAN. PART I, LINE 3 APPROXIMATELY EVERY FOUR YEARS, THE AD COUNCIL HIRES AN INDEPENDENT CONSULTING FIRM TO CONDUCT A COMPREHENSIVE COMPENSATION STUDY. THE STUDY IS CONDUCTED TO ASSESS THE EXTERNAL COMPETITIVENESS OF THE AD COUNCIL'S CURRENT TOTAL PAY, DEVELOP COMPARABLE MARKET BASE SALARY AND TOTAL PAY SUMMARY STATISTICS AND AUDIT AND RECOMMEND CHANGES TO THE AD COUNCIL'S EMPLOYEE INCENTIVE PLAN. THE MOST RECENT COMPREHENSIVE STUDY WAS PERFORMED IN SEPTEMBER 2017 AND REVIEWED FOR COST OF LIVING ADJUSTMENT IN SEPT. 2019. THE INFORMATION GATHERED FROM THESE STUDIES IS USED TO HELP INFORM THE DECISION-MAKING PROCESS OF THE COMPENSATION COMMITTEE. THE COMPENSATION COMMITTEE IS COMPRISED OF THE CHAIRMAN OF THE BOARD, THE THREE VICE CHAIRS AND THE HEAD OF THE FINANCE COMMITTEE. THE COMMITTEE MEETS AT LEAST ANNUALLY TO REVIEW AND ESTABLISH THE TOTAL COMPENSATION PACKAGE (BASE SALARY AND INCENTIVE GOALS) FOR THE PRESIDENT AND CEO AND CHIEFS. THE COMMITTEE ALSO REVIEWS AND APPROVES THE TOTAL INCENTIVE PAYOUT FOR THE ENTIRE ORGANIZATION. THIS ENTIRE PROCESS IS CONTEMPORANEOUSLY DOCUMENTED IN MEETING MINUTES. FISCAL YEAR 2019 COMPENSATION REVIEW WAS PERFORMED ON SEPTEMBER 14, 2018. FISCAL YEAR 2020 COMPENSATION REVIEW WAS PERFORMED ON OCTOBER 8, 2019 OTHER KEY EMPLOYEES ARE ADDRESSED IN THE COMPENSATION STUDY AND THIS COMPARATIVE DATA IS USED AS A PART OF THE PROCESS WHERE THE CEO, CFO, HR AND DEPARTMENT HEADS REVIEW AND APPROVE THE COMPENSATION PACKAGE FOR EACH EMPLOYEE ANNUALLY. PART I, LINE 7 AMOUNTS INCLUDED IN COLUMN C REFLECT BONUSES EARNED IN THE FISCAL YEAR BUT PAID OUT TWO AND A HALF MONTHS AFTER THE TAX YEAR ENDED. THEREFORE, THE AMOUNTS HAVE BEEN INCLUDED IN DEFERRED COMPENSATION AS REQUIRED BY THE FORM INSTRUCTIONS. DURING FISCAL YEAR 2018 THE AD COUNCIL ENTERED INTO A LONG-TERM INCENTIVE PLAN AGREEMENT WITH ITS CHIEF REVENUE & DEVELOPMENT OFFICER, BARBARA LESHINSKY. THIS AGREEMENT IS BASED ON ACHIEVING REVENUE GROWTH TO A SPECIFIC TARGET OVER A THREE-YEAR PERIOD. IF THE THREE-YEAR REVENUE TARGET IS REACHED THE AGREEMENT PROVIDES FOR A ONE TIME PAYOUT. DURING FISCAL YEAR 2020 AN ACCRUAL OF $72,975 WAS RECORDED TO REPRESENT THE EARNED PORTION OF THE REVENUE TARGET ACHIEVED. THIS AMOUNT IS REFLECTED ON SCHEDULE J, PART II, COLUMN C. FORM 990, PART I, LINE 1 AS THE NATION'S PREMIER PROVIDER OF PUBLIC SERVICE COMMUNICATIONS, THE AD COUNCIL CREATES CAMPAIGNS ON BEHALF OF NONPROFIT ORGANIZATIONS AND GOVERNMENT AGENCIES, TACKLING THE MOST PRESSING SOCIAL ISSUES AFFECTING AMERICAN SOCIETY TODAY. WE RAISE AWARENESS AND INSPIRE ACTION ON DOZENS OF CRITICAL SOCIAL ISSUES, INCLUDING CORONAVIRUS RESPONSE, DISCRIMINATION, GUN SAFETY, SUICIDE PREVENTION, AND CHILDHOOD HUNGER. THROUGH OUR COMPELLING AND CUTTING-EDGE COMMUNICATIONS, WE CONNECT WITH AMERICANS TO INSPIRE, INFORM, AND SAVE LIVES. FORM 990, PART III, LINE 4A, PROGRAM SERVICE ACCOMPLISHMENTS: WHILE DONATED MEDIA IS ESSENTIAL TO THE SUCCESS OF THE CAMPAIGNS, WE ULTIMATELY STRIVE TO INSPIRE ACTION AND IMPROVE LIVES. WE CONTINUALLY SEEK WAYS TO INNOVATE AND ENHANCE THE IMPACT OF OUR CAMPAIGNS, AND THIS YEAR WAS NO DIFFERENT. WE SECURED NEW CREATIVE, TECHNOLOGICAL, DIGITAL, MOBILE, AND MEDIA PARTNERS TO DEEPEN ENGAGEMENT AND DRIVE BEHAVIORAL SHIFTS AMONGST ALL OF OUR TARGET AUDIENCES. SPECIFICALLY, WE: -WORKED WITH BEST-IN-CLASS CREATIVE PARTNERS (INCLUDING PEREIRA O'DELL, R/GA, FCB, DROGA5, LEO BURNETT, BARBARIAN, FACEBOOK CREATIVE SHOP, AND OTHERS) WHO DONATED THEIR PRO BONO CREATIVE RESOURCES TO LAUNCH OVER 19 CAMPAIGNS, INCLUDING: -CORONAVIRUS RESPONSE: IN RESPONSE TO THE ONGOING CORONAVIRUS PANDEMIC, THE AD COUNCILIN PARTNERSHIP WITH THE FEDERAL GOVERNMENT, PUBLIC HEALTH PARTNERS, BOARD MEMBER COMPANIES, MAJOR MEDIA NETWORKS AND DIGITAL PLATFORMSLAUNCHED A SERIES OF NATIONAL PSAS AND MULTI-CHANNEL CONTENT TO PROVIDE CRITICAL AND URGENT MESSAGES TO THE AMERICAN PUBLIC ABOUT COVID-19. THE CAMPAIGN INCLUDES A VARIETY OF RESEARCH-BASED, TARGETED EFFORTS FOCUSING ON MASK USE, SOCIAL DISTANCING, MENTAL HEALTH, AND MORE. -LOVE HAS NO LABELS: LAUNCHED A NEW EFFORT, FIGHT FOR FREEDOM, TO SUPPORT THE ONGOING FIGHT FOR RACIAL JUSTICE FOR THE BLACK COMMUNITY. CREATED BY R/GA, THE PSAS REFERENCE REAL INSTANCES WHERE BLACK AMERICANS HAVE BEEN HARASSED OR ATTACKED FOR SIMPLE ACTIVITIES AND FREEDOMS MANY NON-BLACK AMERICANS TAKE FOR GRANTED: THE FREEDOM TO SLEEP SAFELY IN ONE'S OWN BED (AIYANA STANLEY-JONES, BREONNA TAYLOR), GO JOGGING (AHMAUD ARBERY), WATCH BIRDS IN THE PARK (CHRISTIAN COOPER), WEAR A HOODIE (TRAYVON MARTIN), OR THE FREEDOM TO BREATHE (GEORGE FLOYD, ERIC GARNER). ULTIMATELY, THE FILMS SHOW THE POWER OF ALL PEOPLE COMING TOGETHER IN THE FIGHT AGAINST RACIAL INJUSTICE AND DRIVE THE PUBLIC TO LOVEHASNOLABELS.COM FOR RESOURCES ON HOW THEY CAN LEARN, ACT, AND DONATE. -WILDFIRE PREVENTION: IN PARTNERSHIP WITH THE U.S. FOREST SERVICE AND NATIONAL ASSOCIATION OF STATE FORESTERS, THE CAMPAIGN CELEBRATED SMOKEY BEAR'S 75TH BIRTHDAY MILESTONE IN AUGUST 2019 WITH A ROBUST PRESS ACTIVATION AND A SUITE OF NEW CREATIVE ASSETS FEATURING SMOKEY BEAR THROUGH THE USE OF ANIMATED EMOJI TECHNOLOGY. -SUICIDE PREVENTION: LAUNCHED THE SECOND PHASE OF WORK FOR SEIZE THE AWKWARD, ENCOURAGING TEENS AND YOUNG ADULTS TO REACH OUT TO CONNECT WITH FRIENDS WHO THEY SEE ARE STRUGGLING. DROGA5 DEVELOPED THE WORK PRO BONO, WITH ROBUST PARTNERSHIP SUPPORT FROM TIKTOK, SNAPCHAT, FACEBOOK, AND MANY OTHERS. -KICKED OFF THE DEVELOPMENT OF NEW FULLY INTEGRATED CAMPAIGNS INCLUDING: -BELONGING BEGINS WITH US: A NEW CAMPAIGN DESIGNED TO MAKE ALL COMMUNITIES MORE WELCOMING PLACES FOR EVERYONE, REGARDLESS OF THEIR BACKGROUND OR WHERE THEY WERE BORN. WE DEVELOPED THIS CAMPAIGN TOGETHER WITH THE AGENCY PEREIRA O'DELL TO REACH THE 40% OF AMERICANS WHO FEEL CONFLICTED ABOUT A NUMBER OF SOCIAL ISSUES, INSPIRING THEM TO VIEW THIS AS A QUESTION OF HUMAN CONNECTION, NOT POLITICS. -LOVE HAS NO LABELS: KICKED OFF A NEW EFFORT FOR THE CAMPAIGN. FIGHT VIRUS BIAS RAISES AWARENESS OF THE RISING HATE AMONG THE ASIAN AND PACIFIC ISLANDER COMMUNITIES SURROUNDING COVID-19. -YOUTH VAPING PREVENTION: KICKED OFF A BRAND-NEW EFFORT WITH THE AMERICAN LUNG ASSOCIATION, AIMED AT RAISING AWARENESS AMONGST PARENTS OF CHILDREN 1014 ABOUT THE DANGERS OF YOUTH VAPING AND ENCOURAGING PARENTS TO HAVE PROACTIVE AND ONGOING CONVERSATIONS WITH THEIR CHILDREN. -MIDDLE SCHOOL MENTAL HEALTH: KICKED OFF CAMPAIGN DEVELOPMENT WITH MCCANN, EGAMI GROUP AND CASANOVA FOR MIDDLE SCHOOL MENTAL HEALTH. THE CAMPAIGN TARGETS PARENTS AND CAREGIVERS OF MIDDLE SCHOOLERS WITH AN EMPHASIS ON BLACK AND LATINO AUDIENCES, AND ENCOURAGES THEM TO HAVE REGULAR CHECK-INS WITH THEIR CHILDREN ABOUT EMOTIONAL WELLBEING. -DELIVERED A RECORD $327.9MM IN DONATED MEDIA IN THREE MONTHS, MARCHJUNE, FOR CORONAVIRUS RESPONSE CAMPAIGN. -EXCEEDED $100MM DIGITAL GOAL BY 87%, DELIVERING A TOTAL OF $187MM IN DIGITAL FOR FY20, WITH OVER $70MM IN DIGITAL FOR CORONAVIRUS RESPONSE ALONE. -ACHIEVED RECORD STREAMING GROWTH FROM PARTNERS INCLUDING SLING, PHILO, XANDR, AUDIOMACK, APPNEXUS; AND NEW RELATIONSHIPS WITH PLUTO, TUBITV, AUDIOMACK, SAMSUNG, AND LIVEINTENT. -IN THE FIRST THREE QUARTERS OF FY20, DEEPENED BOARD AND NON-BOARD RELATIONSHIPS, RESULTING IN BREAKTHROUGH FIRST-TIME PARTNERSHIPS WITH NBCUNIVERSAL CIA, TWITTER CREATIVE PRODUCTION TEAM, REDDIT CUSTOM TAKEOVER UNIT, THE ATLANTIC RE:THINK STUDIO, WARNER STUDIO, VOX STUDIO, AND ANCHOR PODCASTS; SIGNIFICANT DONATED INVENTORY GROWTH FROM FOX, COMCAST, LINKEDIN AND WARNER; AND RELATIONSHIP BREAKTHROUGHS WITH CHARTER SPECTRUM, DISNEY/ABC, VOX, GROUP NINE, VICE, TARGET AND MEREDITH. -UPON WHO DECLARATION OF THE COVID-19 PANDEMIC (MARCH 12, 2020), ACTIVATED AN UNPRECEDENTED NUMBER OF ADDITIONAL PARTNERSHIPS AS A RAPID RESPONSE TO THE COVID-19 CRISIS, DELIVERING MULTI-CHANNEL CREATIVE ASSETS, CO-BRANDED SUPPORT AND MEDIA-AGNOSTIC DELIVERABLES AND IMMEDIATE OUTREACH TO RAISE NATIONAL AWARENESS FOR PRIORITIZED CDC MESSAGING AS THE CRISIS EVOLVED. -EXTENDED NEW PRODUCT INNOVATION/TESTING OPPORTUNITIES VIA GOOGLE AD TESTING AND YOUTUBE BRAND LIFT STUDIES; SEARCH PRODUCTS WITH SNAPCHAT; AND LIVE READ PODCAST PLATFORM TESTS WITH ANCHOR, ACHIEVING A SCALABLE SOLUTION FOR TESTING MESSAGE INTEGRATION IN PODCASTS. -DEVELOPED AND EXECUTED STRATEGIC MEDIA PLANS FOR EVERY AD COUNCIL CAMPAIGN, ENSURING 20 OF 22 SCORECARD CAMPAIGNS WILL MEETAND 14 WILL EXCEEDTHEIR DONATED MEDIA/EXPOSURE GOALS AND OVERALL KPIS FOR FY20. -ESTABLISHED A MEDIA ADVISORY COMMITTEE (MAC) TO INFORM AN OPTIMAL MEDIA MODEL NOW AND FOR THE FUTURE, VIA IMMEDIATE AND LONG-TERM APPLICATION OF STRATEGIC, OPERATIONAL AND LANDSCAPE INSIGHTS GLEANED THROUGH LISTENING TOURS AND COMMITTEE MEMBER EXPERTISE. THE MAC CONDUCTED IN-DEPTH EXPLORATIONS AROUND THE PAID/HYBRID MODEL, CONTENT PARTNERSHIPS, MEDIA AGENCY AND RESOURCE MANAGEMENT. -DEEPENED ENGAGEMENT WITH 20 MEDIA AGENCY TEAMS, INCREASING ACCESS TO NEW TOOLS AND RESOURCES FOR MEDIA PLANNING AND CREATIVE DEVELOPMENT. -RESTRUCTURED IN-HOUSE DIGITAL OPERATIONS AND MANAGED PLATFORM TEAM, RESULTING IN A FLEXIBLE FREELANCE STAFFING MODEL. -ACHIEVED MULTICULTURAL SEGMENT GROWTH THROUGH RELATIONSHIP DEVELOPMENT WITH HISPANIC AND BLACK- TARGETED MEDIA PLATFORMS, RESULTING IN PARTNERSHIPS WITH NGL, OMD MULTICULTURAL, LATV, BLACKDOCTORS.ORG, AND AUDIOMACK. -FEATURED THE AD COUNCIL BRAND AND ITS CAMPAIGNS AT KEY INDUSTRY EVENTS AND CONFERENCES, INCLUDING: ADVERTISING WEEK, CONSUMER ELECTRONICS SHOW (CES), WORLD ECONOMIC FORUM, SXSW INTERACTIVE, HISPANICIZE, ADWEEK CHALLENGER BRANDS CONFERENCE, FORBES ASK THE EXPERT, AND THE ATLANTIC FESTIVAL. -LAUNCHED OUR FIRST GAMING PARTNERSHIP THAT INCLUDED AN "IN-GAME ITEM" WITH THE MASSIVE MULTI-PLAYER GAME, GUILD WARS 2, TO PROMOTE OUR SUICIDE PREVENTION CAMPAIGN SEIZE THE AWKWARD AND OUR SECOND VIDEO GAME PSA FEATURING THE AVENGERS FOR LOVE HAS NO LABELS. -LED TWO DESIGN/INNOVATION SPRINTS: ONE FOCUSING ON MENTAL HEALTH AND THE OTHER ON CONNECTING PEOPLE TO GOVERNMENT BENEFITS TO GENERATE NEW THINKING AND EXPLORE WORKING IN DIFFERENT WAYS. -ENGAGED A TOTAL OF 216 INFLUENCERS ON BEHALF OF 15 CAMPAIGNS. WITH A TOTAL OF 690 UNIQUE POSTS, ORIGINAL CAMPAIGN CONTENT REACHED A POTENTIAL AUDIENCE OF 96.5M AND RECEIVED 17.6M VIEWS, 48.3M IMPRESSIONS, 2.6M ENGAGEMENTS, AND AN EARNED MEDIA VALUE OF $11.7M. -PARTNERED WITH HIGH PROFILE CELEBRITY AND DIGITAL TALENT INCLUDING MEGHAN TRAINOR, ADDISON RAE AND AMINE (SEIZE THE AWKWARD), CLAUDIA SULEWSKI (SHELTER PET ADOPTION), JOHN LEGEND (LOVE HAS NO LABELS) AND MICHELLE WILLIAMS, TAYLOR BENNETT AND JOEY SASSO (ALONE TOGETHER). -HOSTED THE CREATORS FOR GOOD SUMMIT FOR SHE CAN STEM ALONG WITH A CREATING FOR CHANGE WEBINAR FOCUSED ON ELEVATING BLACK VOICES AND HELPING TALENT TACKLE RACIAL INJUSTICE. -CREATED OR REFRESHED 38 NATIONAL MULTIMEDIA PUBLIC SERVICE CAMPAIGNS ON BEHALF OF NONPROFIT ORGANIZATIONS AND GOVERNMENT AGENCIES. WITH THE GOAL OF INSPIRING CHANGE AND IMPROVING LIVES, THE CAMPAIGNS ADDRESS FOUR CRITICAL AREAS: 1) FAMILY & COMMUNITY, 2) HEALTH, 3) SAFETY, AND 4) EDUCATION. FAMILY & COMMUNITY: THE FAMILY AND COMMUNITY CAMPAIGNS STRIVE TO BUILD VIBRANT FAMILIES AND COMMUNITIES ACROSS THE UNITED STATES. IN FY20, WE MAINTAINED OR LAUNCHED NEW WORK FOR THE FOLLOWING CAMPAIGNS: ADOPTION FROM FOSTER CARE, CAREGIVER ASSISTANCE, DISCOVERING NATURE, DIVERSITY & INCLUSION, ENDING HUNGER, FATHERHOOD INVOLVEMENT, SHELTER PET ADOPTION, SUICIDE PREVENTION, AND TEEN BULLYING PREVENTION. IN THIS CATEGORY OF CAMPAIGNS, NOTABLE FY20 ACCOMPLISHMENTS INCLUDE: - DIVERSITY & INCLUSION: AS OF FEBRUARY 2020, MORE ADULTS AGREE THAT "THERE ARE THINGS I CAN DO TO HELP CREATE A MORE INCLUSIVE AND ACCEPTING ENVIRONMENT FOR OTHERS" (61% TO 74% IN FEBRUARY 2020). - DISCOVERING NATURE: IN 2019, THERE WERE OVER 152K SEARCHES FOR LOCAL FOREST AND PARKS ON DISCOVERTHEFOREST.ORG. - CAREGIVER ASSISTANCE: BETWEEN JANUARY AND JUNE 2020, THE ENGLISH CALL CENTER FOR CAREGIVER SUPPORT RECEIVED 2,209 CALLS. - SHELTER PET ADOPTION: BETWEEN JANUARY AND JUNE 2020, THERE WERE OVER 346K SEARCHES FOR A PET ON THE SHELTER PET PROJECT WEBSITE. - SUICIDE PREVENTION: BETWEEN OCTOBER 2019 AND APRIL 2020, 70% OF THE TARGET AUDIENCE TALKED TO THEIR FRIEND ABOUT WHAT THEY WERE GOING THROUGH. 80% OF THE TARGET AUDIENCE BELIEVE THAT IT WOULD REALLY HELP IF THEY REACH OUT TO A FRIEND STRUGGLING WITH THEIR MENTAL HEALTH, AND 65% OF YOUNG ADULTS SAID THEY ARE EXTREMELY/VERY COMFORTABLE SUPPORTING A FRIEND WHO IS STRUGGLING WITH THEIR MENTAL HEALTH. HEALTH: IN FY20, OUR HEALTH CAMPAIGNS PROMOTED HEALTHY BEHAVIORS AND PREVENTION THROUGH EFFORTS ON ALZHEIMER'S AWARENESS, AUTISM AWARENESS, CORONAVIRUS RESPONSE, LUNG CANCER SCREENING, HIGH BLOOD PRESSURE, AND TYPE 2 DIABETES PREVENTION. IN THIS CATEGORY OF CAMPAIGNS, NOTABLE FY20 ACCOMPLISHMENTS INCLUDE: - AUTISM AWARENESS: BETWEEN APRIL 2019 AND JUNE 2020, 538K VISITORS VISITED THE M-CHAT SCREENING TOOL TO DETERMINE IF THEIR CHILD LIKELY HAS AUTISM. - CORONAVIRUS RESPONSE: THE AD COUNCIL'S CORONAVIRUS RESPONSE WORK AMASSED $279M IN DONATED MEDIA BETWEEN MARCH AND JULY 2020. - HIGH BLOOD PRESSURE: THE CAMPAIGN RECEIVED MORE THAN $51.1M DOLLARS IN DONATED MEDIA AND GENERATED OVER 300K VISITS TO SITE BETWEEN SEPTEMBER 2019 AND JUNE 2020. SAFETY: OUR SAFETY CAMPAIGNS HELP TO KEEP AMERICANS SAFE AND PREVENT INJURY. OUR EFFORTS FOR FY20 INCLUDED CAMPAIGNS ON BUZZED DRIVING PREVENTION, CHILD CAR SAFETY, DRUG-IMPAIRED DRIVING PREVENTION, EMERGENCY PREPAREDNESS, GUN SAFETY, TEXTING AND DRIVING PREVENTION, AND WILDFIRE PREVENTION. IN THIS CATEGORY OF CAMPAIGNS, NOTABLE FY20 ACCOMPLISHMENTS INCLUDE: - GUN SAFETY: IN THE PAST 12 MONTHS (JULY 2019JUNE 2020), 22% OF GUN OWNERS REPORT HAVING SOUGHT OUT INFORMATION ON HOW TO SAFELY STORE A FIREARM. EDUCATION: THE CAMPAIGNS IN THIS CATEGORY STRIVE TO HELP CHILDREN AND ADULTS SUCCEED AND EXCEL. IN FY20, OUR CAMPAIGNS INCLUDED EMPOWERING GIRLS IN STEM, HIGH SCHOOL EQUIVALENCY, JOB TRAINING AND EMPLOYMENT, AND SAVING FOR RETIREMENT. IN THIS CATEGORY OF CAMPAIGNS, NOTABLE FY20 ACCOMPLISHMENTS INCLUDE: - EMPOWERING GIRLS IN STEM: THE PERCENTAGE OF TRACKING SURVEY RESPONDENTS WHO HAVE PERFORMED A "STEM ACTIVITY IN THE LAST 12 MONTHSNOT RELATED TO SCHOOLWORKHAS INCREASED FROM 67% TO 77% (FROM PRE-WAVE/AUGUST 2018JUNE 2020). - HIGH SCHOOL EQUIVALENCY: IN 2019, THERE WERE OVER 355K SESSIONS TO THE FINISHYOURDIPLOMA.ORG SITE, WHICH RESULTED IN 127K ZIP CODE SEARCHES. - SAVING FOR RETIREMENT: BETWEEN JANUARY AND JUNE 2020, THERE WERE OVER 126.9K VISITS TO ACEYOURRETIRMENT.ORG, AND OVER 25,341 CHATS COMPLETE, INDICATING PEOPLE WHO CAME TO THE SITE WENT THROUGH THE CHAT AND RECEIVED THEIR PERSONALIZED ACTION ITEMS. FORM 990, PART VI, SECTION B, LINE 11B I) A COPY WAS PROVIDED TO THE AUDIT COMMITTEE OF THE BOARD OF DIRECTORS; II) THE 990 WAS PROVIDED ELECTRONICALLY; III) THE AD COUNCIL PROVIDES SCHEDULES TO AN OUTSIDE ACCOUNTING FIRM WHO PREPARES ITS FORM 990. THE FIRM HAS AN ESTABLISHED REVIEW PROCESS TO ENSURE THE INFORMATION PROVIDED IS COMPREHENSIVE AND TRUTHFUL: THROUGHOUT THE YEAR, THE AUDIT COMMITTEE HAS OPPORTUNITIES TO DISCUSS AND COMMENT ON THE FORM 990 DURING THEIR REGULARLY SCHEDULED MEETINGS. PRIOR TO FILING THE FINAL DRAFT (ELECTRONIC VERSION) OF THE FORM 990 IT IS PROVIDED TO THE AUDIT COMMITTEE. FORM 990, PART VI, SECTION B, LINE 12C ALL BOARD MEMBERS, EMPLOYEES AND VOLUNTEERS RECEIVE THE CODE OF CONDUCT AND CONFLICT OF INTEREST POLICY AND ARE REQUIRED TO SIGN THE POLICY. SIGNED FORMS ARE MAINTAINED BOTH WITHIN THE DEVELOPMENT DEPARTMENT (FOR BOARD MEMBERS) AND WITHIN THE HR DEPARTMENT (FOR EMPLOYEES). AD COUNCIL REQUIRES THAT ANY MEMBER REPORT IN WRITING ANY CONFLICT OF INTEREST THAT ARISES IN THE FOLLOWING MANNER: 1) MEMBERS OF THE BOARD OF DIRECTORS SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE CHAIRMAN OF THE BOARD; 2) EMPLOYEES SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE SENIOR VICE PRESIDENT, DIRECTOR OF HUMAN RESOURCES; AND 3) VOLUNTEERS SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE AD COUNCIL'S CEO OR CFO. THE EXISTENCE OF A POTENTIAL CONFLICT OF INTEREST DOES NOT NECESSARILY CONSTITUTE A VIOLATION OF THE CONFLICT OF INTEREST POLICY. THE POLICY REQUIRES DISCLOSURE AND REVIEW OF POTENTIAL CONFLICTS AND PROHIBITION OF ACTUAL CONFLICTS OF INTEREST. IN SOME CASES, DISCLOSURE MAY BE ALL THAT IS REQUIRED. IN OTHER CASES, THE SITUATION MAY REQUIRE ADDITIONAL ACTION TO AVOID AN ACTUAL CONFLICT OF INTEREST OR TO REMEDY ONE. WHERE A CONFLICT OF INTEREST ARISES, AN INTERESTED COVERED PARTY SHALL ABSTAIN FROM DELIBERATIONS AND REFRAIN FROM PARTICIPATING IN ANY DECISIONS OR VOTING IN CONNECTION WITH THE MATTER. THE CODE OF CONDUCT AND CONFLICT OF INTEREST POLICY IS REVIEWED ANNUALLY. THE POLICY WAS UPDATED FOR STAFF IN APRIL 2014 AND FOR THE BOARD IN OCTOBER 2014. THE UPDATED POLICY WAS DISTRIBUTED TO ALL EMPLOYEES AND BOARD MEMBERS TO BE REVIEWED AND SIGNED. FORM 990, PART VI, SECTION B, LINE 15 APPROXIMATELY EVERY FOUR YEARS, THE AD COUNCIL HIRES AN INDEPENDENT CONSULTING FIRM TO CONDUCT A COMPREHENSIVE COMPENSATION STUDY. THE STUDY IS CONDUCTED TO ASSESS THE EXTERNAL COMPETITIVENESS OF THE AD COUNCIL'S CURRENT TOTAL PAY, DEVELOP COMPARABLE MARKET BASE SALARY AND TOTAL PAY SUMMARY STATISTICS AND AUDIT AND RECOMMEND CHANGES TO THE AD COUNCIL'S EMPLOYEE INCENTIVE PLAN. THE MOST RECENT COMPREHENSIVE STUDY WAS PERFORMED IN SEPTEMBER 2017 AND REVIEWED FOR UPDATED COST OF LIVING ADJUSTMENTS IN SEPTEMBER 2019. THE INFORMATION GATHERED FROM THESE STUDIES IS USED TO HELP INFORM THE DECISION-MAKING PROCESS OF THE COMPENSATION COMMITTEE. THE COMPENSATION COMMITTEE IS COMPRISED OF THE CHAIRMAN OF THE BOARD, THE THREE VICE CHAIRS AND THE HEAD OF THE FINANCE COMMITTEE. THE COMMITTEE MEETS AT LEAST ANNUALLY TO REVIEW AND ESTABLISH THE TOTAL COMPENSATION PACKAGE (BASE SALARY AND INCENTIVE GOALS) FOR THE PRESIDENT AND CEO AND CHIEFS. THE COMMITTEE ALSO REVIEWS AND APPROVES THE TOTAL INCENTIVE PAYOUT FOR THE ENTIRE ORGANIZATION. THIS ENTIRE PROCESS IS CONTEMPORANEOUSLY DOCUMENTED IN MEETING MINUTES. FISCAL YEAR 2019 COMPENSATION REVIEW WAS PERFORMED ON SEPTEMBER 14, 2018. FISCAL YEAR 2020 COMPENSATION REVIEW WAS PERFORMED ON OCTOBER 8, 2019 OTHER KEY EMPLOYEES ARE ADDRESSED IN THE COMPENSATION STUDY AND THIS COMPARATIVE DATA IS USED AS A PART OF THE PROCESS WHERE THE CEO, CFO, HR AND DEPARTMENT HEADS REVIEW AND APPROVE THE COMPENSATION PACKAGE FOR EACH EMPLOYEE ANNUALLY. FORM 990, PART VI, SECTION C, LINE 19 GOVERNING DOCUMENTS (BY-LAWS) AND/OR CONFLICT OF INTEREST POLICY ARE AVAILABLE UPON REQUEST. THE FINANCIAL STATEMENTS CAN BE FOUND ON THE AD COUNCIL'S WEBSITE: WWW.ADCOUNCIL.ORG. FORM 990, PART VI, LINE 2: THE AD COUNCIL'S BUSINESS MODEL INCLUDES THE SERVICES OF A PRO BONO ADVERTISING AGENCY FOR EACH OF THE PUBLIC SERVICE ANNOUNCEMENT CAMPAIGNS ("CAMPAIGNS") THAT THE AD COUNCIL CREATES AND DISTRIBUTES FOR ITS GOVERNMENT AND NON-PROFIT CLIENTS. AMONGST THESE VOLUNTEER AD AGENCIES ARE SEVERAL AGENCIES THAT HAVE OFFICERS WHO ALSO SIT ON THE AD COUNCIL BOARD. THE PRO BONO ADVERTISING AGENCIES ARE APPROVED BY THE CLIENT PRIOR TO THEIR SELECTION. THESE AGENCIES DONATE THEIR LABOR TO THE CAMPAIGN, WITH THE EXCEPTION OF CERTAIN PRE-AUTHORIZED SPECIALIZED TASKS WHICH ARE OFFERED AT DISCOUNTED RATES. THE AD COUNCIL AND ITS CLIENTS PAY FOR PRE-APPROVED OUT-OF-POCKET COSTS INCURRED IN THE COURSE OF PERFORMANCE FOR THESE SPECIFIC CAMPAIGNS. THESE REIMBURSED COSTS INCLUDE PHYSICAL PRODUCTION, TRAVEL, THIRD PARTY RESEARCH, TELEPHONE, POSTAGE AND CERTAIN OTHER COSTS OF CREATING, PRODUCING, AND DISTRIBUTING THESE CAMPAIGNS. ADDITIONALLY, THE AD COUNCIL UTILIZES THE SERVICES OF SPECIALIZED VENDORS FOR THE CAMPAIGNS THAT OFTEN PROVIDE DISCOUNTED AND NON-PROFIT RATES TO THE AD COUNCIL. AMONGST THESE SPECIALIZED VENDORS ARE SEVERAL BUSINESSES THAT HAVE OFFICERS WHO ALSO SIT ON THE AD COUNCIL BOARD. THE AD COUNCIL ALSO HAS SEVERAL REGIONAL EMPLOYEES WHO WORK OUT OF DONATED OFFICE SPACE FROM COMPANIES THAT HAVE OFFICERS WHO SIT ON THE AD COUNCIL BOARD. THESE OFFICE COSTS ARE ACCOUNTED FOR AS IN-KIND USE OF FACILITIES. FORM 990, PART XI, LINE 9: ACTUARIAL CHANGE IN POST RETIREMENT OBLIGATIONS -22,267. WRITE-OFF OF PLEDGE RECEIVABLE -100,000. FORM 990, PART XII, LINE 2C: THE AD COUNCIL HAS AN AUDIT COMMITTEE THAT ASSUMES RESPONSIBILITY FOR THE OVERSIGHT OF THE AUDIT OF THE FINANCIAL STATEMENTS AND FOR THE SELECTION OF THE INDEPENDENT AUDITORS. THIS PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR.