MAJELLA CARES: Form 990, tax year 2020

View the entire original 990 at ProPublica ↗

Organization
MAJELLA CARES (EIN 32-0112866)
Tax period
2020-07-01 to 2021-06-30
Filed
2022-05-16
IRS object ID
202211369349311196
Schema version
2020v4.2
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2022-05-16T15:04:53-05:00ReturnTs
Tax Period End2021-06-30TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN410746749PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1CLIFTONLARSONALLEN LLPBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line1801 CHERRY ST SUITE 1400AddressLine1Txt
CityFORT WORTHCityNm
State AbbreviationTXStateAbbreviationCd
ZIP76102ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2020-07-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN320112866EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1MAJELLA CARESBusinessNameLine1Txt
FieldValueIRS element (for citing)
Business Name ControlMAJEBusinessNameControlTxt
Phone5123400999PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1PO BOX 802021AddressLine1Txt
CityDALLASCityNm
State AbbreviationTXStateAbbreviationCd
ZIP75380ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonBRETT ATTEBERYPersonNm
Person TitlePRESIDENT AND CEOPersonTitleTxt
Phone5123400999PhoneNum
Signature2022-05-15SignatureDt
Discuss With Paid PreparerYes (1)DiscussWithPaidPreparerInd

Signing Officer SigningOfficerGrp

Person Full Name PersonFullName

FieldValueIRS element (for citing)
Person FirstBRETTPersonFirstNm
Person LastATTEBERYPersonLastNm
FieldValueIRS element (for citing)
SSN999009999SSN

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonMICHAELA J CROMAR CPAPreparerPersonNm
PTINP00895728PTIN
Phone8178775000PhoneNum
Preparation2022-05-15PreparationDt

Additional Filer Information AdditionalFilerInformation

Trusted Customer TrustedCustomerGrp

FieldValueIRS element (for citing)
Trusted Customer2TrustedCustomerCd
Authentication Assurance LevelAAL1AuthenticationAssuranceLevelCd
Identity Assurance LevelIAL1IdentityAssuranceLevelCd
FieldValueIRS element (for citing)
Tax2020TaxYr
Build TS2022-09-23 18:48:47ZBuildTS

Form 990 IRS990

Doing Business As Name DoingBusinessAsName

FieldValueIRS element (for citing)
Business Name Line1HEROIC MEDIABusinessNameLine1Txt
FieldValueIRS element (for citing)
Principal OfficerBRETT ATTEBERYPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line1PO BOX 802021AddressLine1Txt
CityDALLASCityNm
State AbbreviationTXStateAbbreviationCd
ZIP75380ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$2,421,760GrossReceiptsAmt
Group Return For Affiliates0GroupReturnForAffiliatesInd
Organization501c3Yes (X)Organization501c3Ind
Website AddressHTTPS://HEROICMEDIA.ORG/WebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation2004FormationYr
Legal Domicile StateTXLegalDomicileStateCd
Activity Or MissionEDUCATING THE PUBLIC ABOUT LIFE ISSUES PRIMARILY THROUGH THE USE OF INTERNET MARKETING.ActivityOrMissionDesc
Voting Members Governing Body9VotingMembersGoverningBodyCnt
Voting Members Independent8VotingMembersIndependentCnt
Total Employee8TotalEmployeeCnt
Total Volunteers8TotalVolunteersCnt
Total Gross UBI$0TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$0NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$1,995,164PYContributionsGrantsAmt
CY Contributions Grants$2,122,462CYContributionsGrantsAmt
PY Program Service Revenue$176,502PYProgramServiceRevenueAmt
CY Program Service Revenue$256,227CYProgramServiceRevenueAmt
PY Investment Income$19,679PYInvestmentIncomeAmt
CY Investment Income$145CYInvestmentIncomeAmt
PY Other Revenue-$217,528PYOtherRevenueAmt
CY Other Revenue-$128,886CYOtherRevenueAmt
PY Total Revenue$1,973,817PYTotalRevenueAmt
CY Total Revenue$2,249,948CYTotalRevenueAmt
PY Grants And Similar Paid$0PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$88,500CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$1,073,322PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$905,652CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$0PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$20,000CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$461,641CYTotalFundraisingExpenseAmt
PY Other Expenses$1,496,653PYOtherExpensesAmt
CY Other Expenses$1,148,051CYOtherExpensesAmt
PY Total Expenses$2,569,975PYTotalExpensesAmt
CY Total Expenses$2,162,203CYTotalExpensesAmt
PY Revenues Less Expenses-$596,158PYRevenuesLessExpensesAmt
CY Revenues Less Expenses$87,745CYRevenuesLessExpensesAmt
Total Assets BOY$980,241TotalAssetsBOYAmt
Total Assets EOY$1,195,076TotalAssetsEOYAmt
Total Liabilities BOY$341,009TotalLiabilitiesBOYAmt
Total Liabilities EOY$357,714TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$639,232NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$837,362NetAssetsOrFundBalancesEOYAmt
MissionTO ENCOURAGE GREATER RESPECT FOR LIFE AND PROMOTE POSITIVE LIFE-AFFIRMING VALUES THROUGH INTERNET MARKETING CAMPAIGNS.MissionDesc
Significant New Program Srvc0SignificantNewProgramSrvcInd
Significant Change0SignificantChangeInd
Expense$1,271,640ExpenseAmt
Grant$88,500GrantAmt
Revenue$256,227RevenueAmt
DescPARTNERED WITH LIFE-AFFIRMING WOMEN'S REPRODUCTIVE HEALTH ORGANIZATIONS TO DEVELOP MEDIA CAMPAIGNS THAT RAISED AWARENESS OF LIFE-PRESERVING HEALTH OPTIONS AVAILABLE TO WOMEN IN TARGETED AND DIVERSE COMMUNITIES ACROSS THE UNITED STATES. UTILIZED INTERNET ADVERTISING TO PROMOTE A RESPECT FOR LIFE AND TO RAISE THE VISIBILITY OF LIFE-AFFIRMING WOMEN'S REPRODUCTIVE HEALTH ORGANIZATIONS.Desc
Total Program Service Expenses$1,271,640TotalProgramServiceExpensesAmt
Described In Section501c3Yes (1)DescribedInSection501c3Ind
Schedule B RequiredYes (1)ScheduleBRequiredInd
Political Campaign Acty0PoliticalCampaignActyInd
Lobbying Activities0LobbyingActivitiesInd
Subject To Proxy Tax0SubjectToProxyTaxInd
Donor Advised Fund0DonorAdvisedFundInd
Conservation Easements0ConservationEasementsInd
Collections Of Art0CollectionsOfArtInd
Credit Counseling0CreditCounselingInd
Donor Rstr Or Quasi Endowments0DonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentYes (1)ReportLandBuildingEquipmentInd
Report Investments Other Sec0ReportInvestmentsOtherSecInd
Report Program Related Invst0ReportProgramRelatedInvstInd
Report Other Assets0ReportOtherAssetsInd
Report Other Liabilities0ReportOtherLiabilitiesInd
Include FIN48 Footnote0IncludeFIN48FootnoteInd
Independent Audit Fincl Stmt0IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt0ConsolidatedAuditFinclStmtInd
School Operating0SchoolOperatingInd
Foreign Office0ForeignOfficeInd
Foreign Activities0ForeignActivitiesInd
More Than5000 K To Org0MoreThan5000KToOrgInd
More Than5000 K To Individuals0MoreThan5000KToIndividualsInd
Professional FundraisingYes (1)ProfessionalFundraisingInd
Fundraising ActivitiesYes (1)FundraisingActivitiesInd
Gaming Activities0GamingActivitiesInd
Operate Hospital0OperateHospitalInd
Grants To OrganizationsYes (1)GrantsToOrganizationsInd
Grants To Individuals0GrantsToIndividualsInd
Schedule J RequiredYes (1)ScheduleJRequiredInd
Tax Exempt Bonds0TaxExemptBondsInd
Engaged In Excess Benefit Trans0EngagedInExcessBenefitTransInd
PY Excess Benefit Trans0PYExcessBenefitTransInd
Loan Outstanding0LoanOutstandingInd
Grant To Related Person0GrantToRelatedPersonInd
Business Rln With Org Mem0BusinessRlnWithOrgMemInd
Business Rln With Fam Mem0BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent0BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri0DeductibleNonCashContriInd
Deductible Art Contribution0DeductibleArtContributionInd
Terminate Operations0TerminateOperationsInd
Partial Liquidation0PartialLiquidationInd
Disregarded Entity0DisregardedEntityInd
Related Entity0RelatedEntityInd
Related Organization Ctrl Ent0RelatedOrganizationCtrlEntInd
Trnsfr Exmpt Non Chrtbl Rltd Org0TrnsfrExmptNonChrtblRltdOrgInd
Activities Conducted Prtshp0ActivitiesConductedPrtshpInd
Schedule O RequiredYes (1)ScheduleORequiredInd
IRP Document10IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Employee8EmployeeCnt
Employment Tax Returns FiledYes (1)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit0UnrelatedBusIncmOverLimitInd
Foreign Financial Account0ForeignFinancialAccountInd
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
Taxable Party Notification0TaxablePartyNotificationInd
Nondeductible Contributions0NondeductibleContributionsInd
Quid Pro Quo ContributionsYes (1)QuidProQuoContributionsInd
Quid Pro Quo Contri DisclYes (1)QuidProQuoContriDisclInd
Form8282 Property Disposed Of0Form8282PropertyDisposedOfInd
Rcv Fnds To Pay Prsnl Bnft Cntrct0RcvFndsToPayPrsnlBnftCntrctInd
Pay Premiums Prsnl Bnft Cntrct0PayPremiumsPrsnlBnftCntrctInd
Indoor Tanning Services0IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt0SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc0SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members9GoverningBodyVotingMembersCnt
Independent Voting Member8IndependentVotingMemberCnt
Family Or Business Rln0FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties0DelegationOfMgmtDutiesInd
Change To Org Documents0ChangeToOrgDocumentsInd
Material Diversion Or Misuse0MaterialDiversionOrMisuseInd
Members Or Stockholders0MembersOrStockholdersInd
Election Of Board Members0ElectionOfBoardMembersInd
Decisions Subject To Approva0DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (1)MinutesOfGoverningBodyInd
Minutes Of Committees0MinutesOfCommitteesInd
Officer Mailing Address0OfficerMailingAddressInd
Local Chapters0LocalChaptersInd
Form990 Provided To Gvrn BodyYes (1)Form990ProvidedToGvrnBodyInd
Conflict Of Interest Policy0ConflictOfInterestPolicyInd
Whistleblower PolicyYes (1)WhistleblowerPolicyInd
Document Retention PolicyYes (1)DocumentRetentionPolicyInd
Compensation Process CEO0CompensationProcessCEOInd
Compensation Process Other0CompensationProcessOtherInd
Investment In Joint Venture0InvestmentInJointVentureInd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1CLIFTONLARSONALLEN LLPBusinessNameLine1Txt
FieldValueIRS element (for citing)
Phone8178775000PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1801 CHERRY ST SUITE 1400AddressLine1Txt
CityFORT WORTHCityNm
State AbbreviationTXStateAbbreviationCd
ZIP76102ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (12 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtHighest Compensated EmployeeHighestCompensatedEmployeeInd
MIKE PERKINS
PRESIDENT AND CEO (OUTGOING)40.00Yes (X)Yes (X)$175,973$0$30,598
BRETT ATTEBERY
PRESIDENT AND CEO40.00Yes (X)Yes (X)$142,800$0$37,155
JIM COFFEY
CHAIRMAN0.00Yes (X)Yes (X)$0$0$0
JAY LAMY
BOARD MEMBER0.00Yes (X)$0$0$0
JEFF KASSING
BOARD MEMBER0.00Yes (X)$0$0$0
PIERRE KOSHAKJI
BOARD MEMBER0.00Yes (X)$0$0$0
ED MELLO
BOARD MEMBER0.00Yes (X)$0$0$0
ANNE O'BRIEN
BOARD MEMBER0.00Yes (X)$0$0$0
REV JOSEPH E STRICKLAND
BOARD MEMBER0.00Yes (X)$0$0$0
BRIDGET VANMEANS
BOARD MEMBER0.00Yes (X)$0$0$0
KAREN GARNETT
VICE PRESIDENT40.00Yes (X)$76,238$0$36,718
KEVIN FITZPATRICK
VP OF PHILANTHROPY40.00$100,300$0$36,718Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$495,311TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$141,189TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K3IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed0FormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (1)TotalCompGreaterThan150KInd
Compensation From Other Srcs0CompensationFromOtherSrcsInd
Cntrct Rcvd Greater Than100 K0CntrctRcvdGreaterThan100KCnt
Fundraising$387,076FundraisingAmt
Government Grants$172,297GovernmentGrantsAmt
All Other Contributions$1,563,089AllOtherContributionsAmt
Total Contributions$2,122,462TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp

FieldValueIRS element (for citing)
DescPERTNERSHIP/CLIENT REVENUEDesc
Business900099BusinessCd
Total Revenue Column$256,227TotalRevenueColumnAmt
Related Or Exempt Func Income$256,227RelatedOrExemptFuncIncomeAmt
FieldValueIRS element (for citing)
Total Program Service Revenue$256,227TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$246TotalRevenueColumnAmt
Exclusion$246ExclusionAmt

Gross Amount Sales Assets GrossAmountSalesAssetsGrp

FieldValueIRS element (for citing)
Other$28,200OtherAmt

Less Cost Oth Basis Sales Expnss LessCostOthBasisSalesExpnssGrp

FieldValueIRS element (for citing)
Other$28,301OtherAmt

Gain Or Loss GainOrLossGrp

FieldValueIRS element (for citing)
Other-$101OtherAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

FieldValueIRS element (for citing)
Total Revenue Column-$101TotalRevenueColumnAmt
Exclusion-$101ExclusionAmt
FieldValueIRS element (for citing)
Fundraising Gross Income$14,625FundraisingGrossIncomeAmt
Contri Rpt Fundraising Event$387,076ContriRptFundraisingEventAmt
Fundraising Direct Expenses$143,511FundraisingDirectExpensesAmt

Net Incm From Fundraising Evt NetIncmFromFundraisingEvtGrp

FieldValueIRS element (for citing)
Total Revenue Column-$128,886TotalRevenueColumnAmt
Exclusion-$128,886ExclusionAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$2,249,948TotalRevenueColumnAmt
Related Or Exempt Func Income$256,227RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$0UnrelatedBusinessRevenueAmt
Exclusion-$128,741ExclusionAmt

Grants To Domestic Orgs GrantsToDomesticOrgsGrp

FieldValueIRS element (for citing)
Total$88,500TotalAmt
Program Services$88,500ProgramServicesAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$397,018TotalAmt
Program Services$218,405ProgramServicesAmt
Management And General$120,153ManagementAndGeneralAmt
Fundraising$58,460FundraisingAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$390,497TotalAmt
Program Services$108,052ProgramServicesAmt
Management And General$101,812ManagementAndGeneralAmt
Fundraising$180,633FundraisingAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$68,131TotalAmt
Program Services$8,351ProgramServicesAmt
Management And General$22,034ManagementAndGeneralAmt
Fundraising$37,746FundraisingAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$50,006TotalAmt
Program Services$19,567ProgramServicesAmt
Management And General$14,260ManagementAndGeneralAmt
Fundraising$16,179FundraisingAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$40,537TotalAmt
Management And General$40,537ManagementAndGeneralAmt

Fees For Services Prof Fundraising FeesForServicesProfFundraising

FieldValueIRS element (for citing)
Total$20,000TotalAmt
Fundraising$20,000FundraisingAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$40,107TotalAmt
Program Services$19,863ProgramServicesAmt
Fundraising$20,244FundraisingAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$51,750TotalAmt
Fundraising$51,750FundraisingAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$46,625TotalAmt
Program Services$453ProgramServicesAmt
Management And General$14,296ManagementAndGeneralAmt
Fundraising$31,876FundraisingAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$60,402TotalAmt
Program Services$14,000ProgramServicesAmt
Management And General$34,710ManagementAndGeneralAmt
Fundraising$11,692FundraisingAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$17,422TotalAmt
Management And General$17,422ManagementAndGeneralAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$10,020TotalAmt
Program Services$2,678ProgramServicesAmt
Management And General$1,314ManagementAndGeneralAmt
Fundraising$6,028FundraisingAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$3,175TotalAmt
Program Services$849ProgramServicesAmt
Management And General$416ManagementAndGeneralAmt
Fundraising$1,910FundraisingAmt

Interest InterestGrp

FieldValueIRS element (for citing)
Total$897TotalAmt
Management And General$897ManagementAndGeneralAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$6,943TotalAmt
Management And General$6,943ManagementAndGeneralAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$19,625TotalAmt
Management And General$19,625ManagementAndGeneralAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmtProgram ServicesProgramServicesAmtManagement And GeneralManagementAndGeneralAmtFundraisingFundraisingAmt
PRODUCTION AND PLACEMEN$768,877$768,783$0$94
OTHER PERSONNEL EXPENSE$39,773$7,889$17,814$14,070
EVENT EXPENSES$13,926$13,926
BANK FEES AND CHARGES$13,812$324$2,529$10,959

All Other Expenses AllOtherExpensesGrp

FieldValueIRS element (for citing)
Total$14,160TotalAmt
Management And General$14,160ManagementAndGeneralAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$2,162,203TotalAmt
Program Services$1,271,640ProgramServicesAmt
Management And General$428,922ManagementAndGeneralAmt
Fundraising$461,641FundraisingAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$149,963BOYAmt
EOY$413,682EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
BOY$154,366BOYAmt
EOY$0EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

FieldValueIRS element (for citing)
BOY$139,176BOYAmt
EOY$701,176EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$23,473BOYAmt
EOY$15,014EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$12,549BOYAmt
EOY$33,978EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$64,107LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$62,110LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$37,242BOYAmt
EOY$1,997EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

FieldValueIRS element (for citing)
BOY$459,175BOYAmt
EOY$25,527EOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
BOY$4,297BOYAmt
EOY$3,702EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$980,241BOYAmt
EOY$1,195,076EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$169,609BOYAmt
EOY$235,424EOYAmt

Unsecured Notes Loans Payable UnsecuredNotesLoansPayableGrp

FieldValueIRS element (for citing)
BOY$171,400BOYAmt
EOY$122,290EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$341,009BOYAmt
EOY$357,714EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$505,212BOYAmt
EOY$177,362EOYAmt

Donor Restriction Net Assets DonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$134,020BOYAmt
EOY$660,000EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$639,232BOYAmt
EOY$837,362EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$980,241BOYAmt
EOY$1,195,076EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss$87,745ReconcilationRevenueExpnssAmt
Net Unrlzd Gains Losses Invst$6,387NetUnrlzdGainsLossesInvstAmt
Prior Period Adjustments$103,998PriorPeriodAdjustmentsAmt
Other Changes In Net Assets$0OtherChangesInNetAssetsAmt
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or Review0AccountantCompileOrReviewInd
FS Audited0FSAuditedInd
Federal Grant Audit Required0FederalGrantAuditRequiredInd

Schedule A IRS990ScheduleA

FieldValueIRS element (for citing)
Public Organization170Yes (X)PublicOrganization170Ind

Gifts Grants Contri Rcvd170 GiftsGrantsContriRcvd170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$1,113,334CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$1,423,573CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$2,116,368CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$1,995,164CurrentTaxYearMinus1YearAmt
Current Tax Year$2,122,462CurrentTaxYearAmt
Total$8,770,901TotalAmt

Total Calendar Year170 TotalCalendarYear170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$1,113,334CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$1,423,573CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$2,116,368CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$1,995,164CurrentTaxYearMinus1YearAmt
Current Tax Year$2,122,462CurrentTaxYearAmt
Total$8,770,901TotalAmt
FieldValueIRS element (for citing)
Substantial Contributors Tot$2,114,587SubstantialContributorsTotAmt
Public Support Total170$6,656,314PublicSupportTotal170Amt

Gross Investment Income170 GrossInvestmentIncome170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$24,777CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$24,450CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$20,612CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$10,296CurrentTaxYearMinus1YearAmt
Current Tax Year$246CurrentTaxYearAmt
Total$80,381TotalAmt

Other Income170 OtherIncome170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$3,747CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$10,555CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$542CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$534CurrentTaxYearMinus1YearAmt
Total$15,378TotalAmt
FieldValueIRS element (for citing)
Total Support$8,866,660TotalSupportAmt
Gross Receipts Rltd Activities$746,034GrossReceiptsRltdActivitiesAmt
Public Support CY1700.75070PublicSupportCY170Pct
Public Support PY1700.72330PublicSupportPY170Pct
Thirty Thr Pct Suprt Tests CY170Yes (X)ThirtyThrPctSuprtTestsCY170Ind

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

FieldValueIRS element (for citing)
ContributorRESTRICTEDContributorNum

Contributor Business Name ContributorBusinessName

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor US Address ContributorUSAddress

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Total ContributionsRESTRICTEDTotalContributionsAmt

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$8,442OtherCostOrOtherBasisAmt
Depreciation$8,442DepreciationAmt
Book Value$0BookValueAmt

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$21,450OtherCostOrOtherBasisAmt
Depreciation$19,698DepreciationAmt
Book Value$1,752BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$34,215OtherCostOrOtherBasisAmt
Depreciation$33,970DepreciationAmt
Book Value$245BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$1,997TotalBookValueLandBuildingsAmt

Schedule G IRS990ScheduleG

FieldValueIRS element (for citing)
Phone SolicitationsYes (X)PhoneSolicitationsInd
In Person SolicitationsYes (X)InPersonSolicitationsInd
Special Fundraising EventsYes (X)SpecialFundraisingEventsInd
Agrmt Prof Fundraising ActyYes (1)AgrmtProfFundraisingActyInd

Fundraiser Activity Info FundraiserActivityInfoGrp

FieldValueIRS element (for citing)
PersonKEVIN FITZPATRICKPersonNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line13354 RICCI LNAddressLine1Txt
CityIRVINGCityNm
State AbbreviationTXStateAbbreviationCd
ZIP75062ZIPCd
FieldValueIRS element (for citing)
ActivityFUNDRAISING CONSULTINGActivityTxt
Fundraiser Control Of Funds0FundraiserControlOfFundsInd
Gross Receipts$0GrossReceiptsAmt
Retained By Contractor$20,000RetainedByContractorAmt
Net To Organization-$20,000NetToOrganizationAmt
FieldValueIRS element (for citing)
Total Retained By Contractors$20,000TotalRetainedByContractorsAmt
Total Net To Organization-$20,000TotalNetToOrganizationAmt
Licensed StatesTXLicensedStatesCd

Fundraising Event Information FundraisingEventInformationGrp

FieldValueIRS element (for citing)
Event1LUNCHEONEvent1Nm
Gross Receipts Event1$401,701GrossReceiptsEvent1Amt
Charitable Contri Event1$387,076CharitableContriEvent1Amt
Gross Revenue Event1$14,625GrossRevenueEvent1Amt
Rent Facility Costs Event1$101,430RentFacilityCostsEvent1Amt
Other Direct Expenses Event1$34,504OtherDirectExpensesEvent1Amt
Gross Receipts Total$401,701GrossReceiptsTotalAmt
Charitable Contributions Tot$387,076CharitableContributionsTotAmt
Gross Revenue Total Events$14,625GrossRevenueTotalEventsAmt
Rent Fclty Costs Total Events$101,430RentFcltyCostsTotalEventsAmt
Oth Direct Expnss Total Events$34,504OthDirectExpnssTotalEventsAmt
Direct Expense Summary Events$135,934DirectExpenseSummaryEventsAmt
Net Income Summary-$121,309NetIncomeSummaryAmt

Schedule I IRS990ScheduleI

FieldValueIRS element (for citing)
Grant Records MaintainedYes (1)GrantRecordsMaintainedInd

Recipient Table RecipientTable (3 entries)

Address Line1USAddress/AddressLine1TxtCityUSAddress/CityNmState AbbreviationUSAddress/StateAbbreviationCdZIPUSAddress/ZIPCdRecipient EINRecipientEINIRC SectionIRCSectionDescCash GrantCashGrantAmtNon Cash AssistanceNonCashAssistanceAmtPurpose Of GrantPurposeOfGrantTxt
STUDENTS FOR LIFE OF AMERICA
100 WINCHESTER STREET STE 301FREDRICKSBURGVA22401521576352501(C)(3)$50,000$0GENERAL OPERATIONS
AND THEN THERE WERE NONE
PO BOX 2571ROUND ROCKTX78680453839973501(C)(3)$20,000$0GENERAL OPERATIONS
SIDEWALK ADVOCATES FOR LIFE
906 W MCDERMOTT DR SET 116-209ALLENTX75013800941301501(C)(3)$15,000$0GENERAL OPERATIONS
FieldValueIRS element (for citing)
Total501c3 Org3Total501c3OrgCnt

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePART I, LINE 2:FormAndLineReferenceDesc
ExplanationNOMINEES FOR THE 2021 PRO-LIFE IMPACT AWARD AND GRANTS WERE THOSE HEROIC MEDIA HAD VETTED THROUGH OUR IN-DEPTH ORGANIZATION PROFILE INTERVIEWS WITH THEIR LEADERSHIP PUBLISHED IN OUR PRO-LIFE MAGAZINE. FOR THE DETERMINATION OF GRANT LEVELS, HEROIC MEDIA CONDUCTED A NATIONWIDE VOTING SURVEY AND GAVE AMOUNTS BASED ON TOTAL NUMBER OF VOTES CAST FOR EACH NOMINATED ORGANIZATION.ExplanationTxt

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Severance Payment0SeverancePaymentInd
Supplemental Nonqual Rtr Plan0SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm0EquityBasedCompArrngmInd
Comp Based On Revenue Of Flng Org0CompBasedOnRevenueOfFlngOrgInd
Comp Bsd On Rev Related Orgs0CompBsdOnRevRelatedOrgsInd
Comp Bsd Net Earns Flng Org0CompBsdNetEarnsFlngOrgInd
Comp Bsd Net Earns Rltd Orgs0CompBsdNetEarnsRltdOrgsInd
Any Non Fixed Payments0AnyNonFixedPaymentsInd
Initial Contract Exception0InitialContractExceptionInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (2 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtCompensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmtBonus Filing OrganizationBonusFilingOrganizationAmountBonus Related OrganizationsBonusRelatedOrganizationsAmtOther Compensation Filing OrgOtherCompensationFilingOrgAmtOther Compensation Rltd OrgsOtherCompensationRltdOrgsAmtDeferred Compensation Flng OrgDeferredCompensationFlngOrgAmtDeferred Comp Rltd OrgsDeferredCompRltdOrgsAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtNontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmtTotal Compensation Rltd OrgsTotalCompensationRltdOrgsAmtComp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmtComp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
MIKE PERKINS
PRESIDENT AND CEO (OUTGOING)$175,973$0$0$0$0$0$0$0$30,598$0$206,571$0$0$0
BRETT ATTEBERY
PRESIDENT AND CEO$142,800$0$0$0$0$0$0$0$37,155$0$179,955$0$0$0

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (3 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
FORM 990, PART VI, SECTION A, LINE 8BTHE ORGANIZATION DOESN'T HAVE A COMMITTEE WITH AN AUTHORITY TO ACT ON BEHALF OF THE GOVERNING BODY.
FORM 990, PART VI, SECTION B, LINE 11BHEROIC MEDIA'S PRESIDENT AND CEO WILL REVIEW THE 990, THEN SUBMIT TO THE BOARD OF DIRECTORS FOR THEIR REVIEW.
FORM 990, PART VI, SECTION C, LINE 19THE ORGANIZATION'S FINANCIAL STATEMENTS AND GOVERNING DOCUMENTS ARE AVAILABLE UPON WRITTEN OR ORAL REQUEST.

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