2022-05-16T15:04:53-05:00 2021-06-30 410746749 CLIFTONLARSONALLEN LLP 801 CHERRY ST SUITE 1400 FORT WORTH TX 76102 990 2020-07-01 320112866 MAJELLA CARES MAJE 5123400999 PO BOX 802021 DALLAS TX 75380 BRETT ATTEBERY PRESIDENT AND CEO 5123400999 2022-05-15 1 BRETT ATTEBERY 999009999 MICHAELA J CROMAR CPA P00895728 8178775000 2022-05-15 2 AAL1 IAL1 2020 2022-09-23 18:48:47Z HEROIC MEDIA BRETT ATTEBERY PO BOX 802021 DALLAS TX 75380 2421760 0 X HTTPS://HEROICMEDIA.ORG/ X 2004 TX EDUCATING THE PUBLIC ABOUT LIFE ISSUES PRIMARILY THROUGH THE USE OF INTERNET MARKETING. 9 8 8 8 0 0 1995164 2122462 176502 256227 19679 145 -217528 -128886 1973817 2249948 0 88500 0 0 1073322 905652 0 20000 461641 1496653 1148051 2569975 2162203 -596158 87745 980241 1195076 341009 357714 639232 837362 TO ENCOURAGE GREATER RESPECT FOR LIFE AND PROMOTE POSITIVE LIFE-AFFIRMING VALUES THROUGH INTERNET MARKETING CAMPAIGNS. 0 0 1271640 88500 256227 PARTNERED WITH LIFE-AFFIRMING WOMEN'S REPRODUCTIVE HEALTH ORGANIZATIONS TO DEVELOP MEDIA CAMPAIGNS THAT RAISED AWARENESS OF LIFE-PRESERVING HEALTH OPTIONS AVAILABLE TO WOMEN IN TARGETED AND DIVERSE COMMUNITIES ACROSS THE UNITED STATES. UTILIZED INTERNET ADVERTISING TO PROMOTE A RESPECT FOR LIFE AND TO RAISE THE VISIBILITY OF LIFE-AFFIRMING WOMEN'S REPRODUCTIVE HEALTH ORGANIZATIONS. 1271640 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 1 1 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 10 0 8 1 0 0 0 0 0 1 1 0 0 0 0 0 0 X 9 8 0 0 0 0 0 0 0 1 0 0 0 1 0 1 1 0 0 0 X CLIFTONLARSONALLEN LLP 8178775000 801 CHERRY ST SUITE 1400 FORT WORTH TX 76102 MIKE PERKINS PRESIDENT AND CEO (OUTGOING) 40.00 X X 175973 0 30598 BRETT ATTEBERY PRESIDENT AND CEO 40.00 X X 142800 0 37155 JIM COFFEY CHAIRMAN 0.00 X X 0 0 0 JAY LAMY BOARD MEMBER 0.00 X 0 0 0 JEFF KASSING BOARD MEMBER 0.00 X 0 0 0 PIERRE KOSHAKJI BOARD MEMBER 0.00 X 0 0 0 ED MELLO BOARD MEMBER 0.00 X 0 0 0 ANNE O'BRIEN BOARD MEMBER 0.00 X 0 0 0 REV JOSEPH E STRICKLAND BOARD MEMBER 0.00 X 0 0 0 BRIDGET VANMEANS BOARD MEMBER 0.00 X 0 0 0 KAREN GARNETT VICE PRESIDENT 40.00 X 76238 0 36718 KEVIN FITZPATRICK VP OF PHILANTHROPY 40.00 X 100300 0 36718 495311 0 141189 3 0 1 0 0 387076 172297 1563089 2122462 PERTNERSHIP/CLIENT REVENUE 900099 256227 256227 256227 246 246 28200 28301 -101 -101 -101 14625 387076 143511 -128886 -128886 2249948 256227 0 -128741 88500 88500 397018 218405 120153 58460 390497 108052 101812 180633 68131 8351 22034 37746 50006 19567 14260 16179 40537 40537 20000 20000 40107 19863 20244 51750 51750 46625 453 14296 31876 60402 14000 34710 11692 17422 17422 10020 2678 1314 6028 3175 849 416 1910 897 897 6943 6943 19625 19625 PRODUCTION AND PLACEMEN 768877 768783 0 94 OTHER PERSONNEL EXPENSE 39773 7889 17814 14070 EVENT EXPENSES 13926 13926 BANK FEES AND CHARGES 13812 324 2529 10959 14160 14160 2162203 1271640 428922 461641 149963 413682 154366 0 139176 701176 23473 15014 12549 33978 64107 62110 37242 1997 459175 25527 4297 3702 980241 1195076 169609 235424 171400 122290 341009 357714 X 505212 177362 134020 660000 639232 837362 980241 1195076 87745 6387 103998 0 X 0 0 0 X 1113334 1423573 2116368 1995164 2122462 8770901 1113334 1423573 2116368 1995164 2122462 8770901 2114587 6656314 24777 24450 20612 10296 246 80381 3747 10555 542 534 15378 8866660 746034 0.75070 0.72330 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 8442 8442 0 21450 19698 1752 34215 33970 245 1997 X X X 1 KEVIN FITZPATRICK 3354 RICCI LN IRVING TX 75062 FUNDRAISING CONSULTING 0 0 20000 -20000 20000 -20000 TX LUNCHEON 401701 387076 14625 101430 34504 401701 387076 14625 101430 34504 135934 -121309 1 STUDENTS FOR LIFE OF AMERICA 100 WINCHESTER STREET STE 301 FREDRICKSBURG VA 22401 521576352 501(C)(3) 50000 0 GENERAL OPERATIONS AND THEN THERE WERE NONE PO BOX 2571 ROUND ROCK TX 78680 453839973 501(C)(3) 20000 0 GENERAL OPERATIONS SIDEWALK ADVOCATES FOR LIFE 906 W MCDERMOTT DR SET 116-209 ALLEN TX 75013 800941301 501(C)(3) 15000 0 GENERAL OPERATIONS 3 PART I, LINE 2: NOMINEES FOR THE 2021 PRO-LIFE IMPACT AWARD AND GRANTS WERE THOSE HEROIC MEDIA HAD VETTED THROUGH OUR IN-DEPTH ORGANIZATION PROFILE INTERVIEWS WITH THEIR LEADERSHIP PUBLISHED IN OUR PRO-LIFE MAGAZINE. FOR THE DETERMINATION OF GRANT LEVELS, HEROIC MEDIA CONDUCTED A NATIONWIDE VOTING SURVEY AND GAVE AMOUNTS BASED ON TOTAL NUMBER OF VOTES CAST FOR EACH NOMINATED ORGANIZATION. 0 0 0 0 0 0 0 0 0 MIKE PERKINS PRESIDENT AND CEO (OUTGOING) 175973 0 0 0 0 0 0 0 30598 0 206571 0 0 0 BRETT ATTEBERY PRESIDENT AND CEO 142800 0 0 0 0 0 0 0 37155 0 179955 0 0 0 FORM 990, PART VI, SECTION A, LINE 8B THE ORGANIZATION DOESN'T HAVE A COMMITTEE WITH AN AUTHORITY TO ACT ON BEHALF OF THE GOVERNING BODY. FORM 990, PART VI, SECTION B, LINE 11B HEROIC MEDIA'S PRESIDENT AND CEO WILL REVIEW THE 990, THEN SUBMIT TO THE BOARD OF DIRECTORS FOR THEIR REVIEW. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION'S FINANCIAL STATEMENTS AND GOVERNING DOCUMENTS ARE AVAILABLE UPON WRITTEN OR ORAL REQUEST.