ADVERTISING COUNCIL INC: Form 990, tax year 2023

View the entire original 990 at ProPublica ↗

Organization: ADVERTISING COUNCIL INC (EIN 13-0417693)
Tax period: 2023-07-01 to 2024-06-30
Filed: 2025-05-15
IRS object ID: 202541359349310344
Schema version: 2023v6.0
Source: Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header
Form 990
Schedule A
Schedule B
Schedule D
Schedule G
Schedule J
Schedule O

Return header ReturnHeader

Field	Value	IRS element (for citing)
Return	2025-05-15T13:39:29-05:00	ReturnTs
Tax Period End	2024-06-30	TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

Field	Value	IRS element (for citing)
Preparer Firm EIN	331374517	PreparerFirmEIN

Preparer Firm Name PreparerFirmName

Field	Value	IRS element (for citing)
Business Name Line1	PKF O'CONNOR DAVIES ADVISORY LLC	BusinessNameLine1Txt

Preparer US Address PreparerUSAddress

Field	Value	IRS element (for citing)
Address Line1	500 MAMARONECK AVENUE SUITE 301	AddressLine1Txt
City	HARRISON	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	105281633	ZIPCd

Field	Value	IRS element (for citing)
Return Type	990	ReturnTypeCd
Tax Period Begin	2023-07-01	TaxPeriodBeginDt

Filer Filer

Field	Value	IRS element (for citing)
EIN	130417693	EIN

Business Name BusinessName

Field	Value	IRS element (for citing)
Business Name Line1	THE ADVERTISING COUNCIL INC	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Business Name Control	ADVE	BusinessNameControlTxt
Phone	2129221500	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	815 SECOND AVENUE 9TH FLOOR	AddressLine1Txt
City	NEW YORK	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	10017	ZIPCd

Business Officer BusinessOfficerGrp

Field	Value	IRS element (for citing)
Person	KENNETH M KROLL	PersonNm
Person Title	CHIEF FINANCIAL OFFICER	PersonTitleTxt
Phone	2129221500	PhoneNum
Signature	2025-05-15	SignatureDt
Discuss With Paid Preparer	Yes (1)	DiscussWithPaidPreparerInd

Field	Value	IRS element (for citing)
IRS Responsible Prty Info Curr	Yes (1)	IRSResponsiblePrtyInfoCurrInd

Preparer Person PreparerPersonGrp

Field	Value	IRS element (for citing)
Preparer Person	GARRETT M HIGGINS	PreparerPersonNm
PTIN	P00543209	PTIN
Phone	9143818900	PhoneNum
Preparation	2025-05-15	PreparationDt

Field	Value	IRS element (for citing)
Tax	2023	TaxYr
Build TS	2025-03-06 01:10:19Z	BuildTS

Form 990 IRS990

Doing Business As Name DoingBusinessAsName

Field	Value	IRS element (for citing)
Business Name Line1	AD COUNCIL EDGE	BusinessNameLine1Txt
Business Name Line2	AD COUNCIL RESEARCH INSTITUTE	BusinessNameLine2Txt

Field	Value	IRS element (for citing)
Principal Officer	KENNETH M KROLL	PrincipalOfficerNm

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	815 SECOND AVENUE 9TH FLOOR	AddressLine1Txt
City	NEW YORK	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	10017	ZIPCd

Field	Value	IRS element (for citing)
Gross Receipts	$80,711,302	GrossReceiptsAmt
Group Return For Affiliates	0	GroupReturnForAffiliatesInd
Organization501c3	Yes (X)	Organization501c3Ind
Website Address	WWW.ADCOUNCIL.ORG	WebsiteAddressTxt
Type Of Organization Corp	Yes (X)	TypeOfOrganizationCorpInd
Formation	1942	FormationYr
Legal Domicile State	NY	LegalDomicileStateCd
Activity Or Mission	THE AD COUNCIL CONVENES CREATIVE STORYTELLERS TO EDUCATE, UNITE AND UPLIFT AUDIENCES.	ActivityOrMissionDesc
Voting Members Governing Body	139	VotingMembersGoverningBodyCnt
Voting Members Independent	138	VotingMembersIndependentCnt
Total Employee	197	TotalEmployeeCnt
Total Volunteers	347	TotalVolunteersCnt
Total Gross UBI	$0	TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm	$0	NetUnrelatedBusTxblIncmAmt
PY Contributions Grants	$30,948,559	PYContributionsGrantsAmt
CY Contributions Grants	$35,098,218	CYContributionsGrantsAmt
PY Program Service Revenue	$39,365,598	PYProgramServiceRevenueAmt
CY Program Service Revenue	$41,254,406	CYProgramServiceRevenueAmt
PY Investment Income	$2,336,944	PYInvestmentIncomeAmt
CY Investment Income	$3,215,759	CYInvestmentIncomeAmt
PY Other Revenue	-$825,902	PYOtherRevenueAmt
CY Other Revenue	-$775,597	CYOtherRevenueAmt
PY Total Revenue	$71,825,199	PYTotalRevenueAmt
CY Total Revenue	$78,792,786	CYTotalRevenueAmt
PY Grants And Similar Paid	$0	PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid	$0	CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members	$0	PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members	$0	CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid	$27,965,277	PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid	$30,633,204	CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns	$0	PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns	$0	CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense	$3,749,754	CYTotalFundraisingExpenseAmt
PY Other Expenses	$37,633,559	PYOtherExpensesAmt
CY Other Expenses	$38,266,870	CYOtherExpensesAmt
PY Total Expenses	$65,598,836	PYTotalExpensesAmt
CY Total Expenses	$68,900,074	CYTotalExpensesAmt
PY Revenues Less Expenses	$6,226,363	PYRevenuesLessExpensesAmt
CY Revenues Less Expenses	$9,892,712	CYRevenuesLessExpensesAmt
Total Assets BOY	$92,630,672	TotalAssetsBOYAmt
Total Assets EOY	$106,079,700	TotalAssetsEOYAmt
Total Liabilities BOY	$25,839,004	TotalLiabilitiesBOYAmt
Total Liabilities EOY	$28,243,831	TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY	$66,791,668	NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY	$77,835,869	NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part III	Yes (X)	InfoInScheduleOPartIIIInd
Mission	WE CONVENE THE BEST STORYTELLERS TO EDUCATE, UNITE AND UPLIFT - BY OPENING HEARTS, INSPIRING ACTION AND ACCELERATING CHANGE.	MissionDesc
Significant New Program Srvc	0	SignificantNewProgramSrvcInd
Significant Change	0	SignificantChangeInd
Expense	$54,329,717	ExpenseAmt
Grant	$0	GrantAmt
Revenue	$41,254,406	RevenueAmt
Desc	THE AD COUNCIL, WORKING WITH PARTNERS ACROSS SECTORS INCLUDING ADVERTISING, MEDIA, TECHNOLOGY, GOVERNMENT AND PHILANTHROPY, CREATES PUBLIC SERVICE ADVERTISING CAMPAIGNS WITH THE HELP OF VOLUNTEER ADVERTISING, DIGITAL AND SOCIAL AGENCIES (WHO DONATE THEIR CREATIVE TALENTS AND ENERGY), THE MEDIA (WHO CONTRIBUTE SPACE AND TIME) AND DONORS (WHO PROVIDE CRUCIAL OPERATING SUPPORT). COLLECTIVELY, THEY MAKE THE AD COUNCIL'S GOOD WORKS POSSIBLE.IN FY24, THE AD COUNCIL SECURED $1.0 BILLION IN DONATED MEDIA SUPPORT (ACROSS ALL PLATFORMS INCLUDING DIGITAL, TV, RADIO, PRINT AND OUT-OF-HOME) ON BEHALF OF OUR SPONSORS' CAMPAIGNS. [SEE CONTINUATION ON SCHEDULE O]	Desc
Total Program Service Expenses	$54,329,717	TotalProgramServiceExpensesAmt
Described In Section501c3	Yes (1)	DescribedInSection501c3Ind
Schedule B Required	Yes (1)	ScheduleBRequiredInd
Political Campaign Acty	0	PoliticalCampaignActyInd
Lobbying Activities	0	LobbyingActivitiesInd
Subject To Proxy Tax	0	SubjectToProxyTaxInd
Donor Advised Fund	0	DonorAdvisedFundInd
Conservation Easements	0	ConservationEasementsInd
Collections Of Art	0	CollectionsOfArtInd
Credit Counseling	0	CreditCounselingInd
Donor Rstr Or Quasi Endowments	0	DonorRstrOrQuasiEndowmentsInd
Report Land Building Equipment	Yes (1)	ReportLandBuildingEquipmentInd
Report Investments Other Sec	0	ReportInvestmentsOtherSecInd
Report Program Related Invst	0	ReportProgramRelatedInvstInd
Report Other Assets	0	ReportOtherAssetsInd
Report Other Liabilities	Yes (1)	ReportOtherLiabilitiesInd
Include FIN48 Footnote	Yes (1)	IncludeFIN48FootnoteInd
Independent Audit Fincl Stmt	Yes (1)	IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt	0	ConsolidatedAuditFinclStmtInd
School Operating	0	SchoolOperatingInd
Foreign Office	0	ForeignOfficeInd
Foreign Activities	0	ForeignActivitiesInd
More Than5000 K To Org	0	MoreThan5000KToOrgInd
More Than5000 K To Individuals	0	MoreThan5000KToIndividualsInd
Professional Fundraising	0	ProfessionalFundraisingInd
Fundraising Activities	Yes (1)	FundraisingActivitiesInd
Gaming Activities	0	GamingActivitiesInd
Operate Hospital	0	OperateHospitalInd
Grants To Organizations	0	GrantsToOrganizationsInd
Grants To Individuals	0	GrantsToIndividualsInd
Schedule J Required	Yes (1)	ScheduleJRequiredInd
Tax Exempt Bonds	0	TaxExemptBondsInd
Engaged In Excess Benefit Trans	0	EngagedInExcessBenefitTransInd
PY Excess Benefit Trans	0	PYExcessBenefitTransInd
Loan Outstanding	0	LoanOutstandingInd
Grant To Related Person	0	GrantToRelatedPersonInd
Business Rln With Org Mem	0	BusinessRlnWithOrgMemInd
Business Rln With Fam Mem	0	BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent	0	BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri	0	DeductibleNonCashContriInd
Deductible Art Contribution	0	DeductibleArtContributionInd
Terminate Operations	0	TerminateOperationsInd
Partial Liquidation	0	PartialLiquidationInd
Disregarded Entity	0	DisregardedEntityInd
Related Entity	0	RelatedEntityInd
Related Organization Ctrl Ent	0	RelatedOrganizationCtrlEntInd
Trnsfr Exmpt Non Chrtbl Rltd Org	0	TrnsfrExmptNonChrtblRltdOrgInd
Activities Conducted Prtshp	0	ActivitiesConductedPrtshpInd
Schedule O Required	Yes (1)	ScheduleORequiredInd
IRP Document	253	IRPDocumentCnt
IRP Document W2 G	0	IRPDocumentW2GCnt
Employee	197	EmployeeCnt
Employment Tax Returns Filed	Yes (1)	EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit	0	UnrelatedBusIncmOverLimitInd
Foreign Financial Account	0	ForeignFinancialAccountInd
Prohibited Tax Shelter Trans	0	ProhibitedTaxShelterTransInd
Taxable Party Notification	0	TaxablePartyNotificationInd
Nondeductible Contributions	0	NondeductibleContributionsInd
Quid Pro Quo Contributions	Yes (1)	QuidProQuoContributionsInd
Quid Pro Quo Contri Discl	Yes (1)	QuidProQuoContriDisclInd
Form8282 Property Disposed Of	0	Form8282PropertyDisposedOfInd
Rcv Fnds To Pay Prsnl Bnft Cntrct	0	RcvFndsToPayPrsnlBnftCntrctInd
Pay Premiums Prsnl Bnft Cntrct	0	PayPremiumsPrsnlBnftCntrctInd
Indoor Tanning Services	0	IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt	Yes (1)	SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc	0	SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VI	Yes (X)	InfoInScheduleOPartVIInd
Governing Body Voting Members	139	GoverningBodyVotingMembersCnt
Independent Voting Member	138	IndependentVotingMemberCnt
Family Or Business Rln	0	FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties	0	DelegationOfMgmtDutiesInd
Change To Org Documents	0	ChangeToOrgDocumentsInd
Material Diversion Or Misuse	0	MaterialDiversionOrMisuseInd
Members Or Stockholders	0	MembersOrStockholdersInd
Election Of Board Members	0	ElectionOfBoardMembersInd
Decisions Subject To Approva	0	DecisionsSubjectToApprovaInd
Minutes Of Governing Body	Yes (1)	MinutesOfGoverningBodyInd
Minutes Of Committees	Yes (1)	MinutesOfCommitteesInd
Officer Mailing Address	0	OfficerMailingAddressInd
Local Chapters	0	LocalChaptersInd
Form990 Provided To Gvrn Body	0	Form990ProvidedToGvrnBodyInd
Conflict Of Interest Policy	Yes (1)	ConflictOfInterestPolicyInd
Annual Disclosure Covered Prsn	Yes (1)	AnnualDisclosureCoveredPrsnInd
Regular Monitoring Enfrc	Yes (1)	RegularMonitoringEnfrcInd
Whistleblower Policy	Yes (1)	WhistleblowerPolicyInd
Document Retention Policy	Yes (1)	DocumentRetentionPolicyInd
Compensation Process CEO	Yes (1)	CompensationProcessCEOInd
Compensation Process Other	Yes (1)	CompensationProcessOtherInd
Investment In Joint Venture	0	InvestmentInJointVentureInd
States Where Copy Of Return Is Fld	AL	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	AR	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	CA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	FL	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	GA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	IL	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	KS	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	KY	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MD	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MI	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MN	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MS	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NC	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	ND	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NH	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NJ	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NM	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NY	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	OR	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	PA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	RI	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	SC	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	TN	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	UT	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	VA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	WV	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	WI	StatesWhereCopyOfReturnIsFldCd
Other Website	Yes (X)	OtherWebsiteInd
Upon Request	Yes (X)	UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Field	Value	IRS element (for citing)
Person	KENNETH M KROLL CFO	PersonNm
Phone	2129841946	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	815 SECOND AVENUE 9TH FLOOR	AddressLine1Txt
City	NEW YORK	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	10017	ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (191 entries)

TitleTitleTxt	Average Hours Per WeekAverageHoursPerWeekRt	Individual Trustee Or DirectorIndividualTrusteeOrDirectorInd	OfficerOfficerInd	Reportable Comp From OrgReportableCompFromOrgAmt	Reportable Comp From Rltd OrgReportableCompFromRltdOrgAmt	Other CompensationOtherCompensationAmt	Key EmployeeKeyEmployeeInd	Highest Compensated EmployeeHighestCompensatedEmployeeInd
LISA SHERMAN
PRESIDENT AND CEO	44.38	Yes (X)	Yes (X)	$1,374,339	$0	$789,648
DIEGO SCOTTI
CHAIR	3.50	Yes (X)	Yes (X)	$0	$0	$0
JACKI KELLEY
IMMEDIATE PAST CHAIR	2.00	Yes (X)	Yes (X)	$0	$0	$0
TARA WALPERT LEVY
VICE CHAIR	2.00	Yes (X)	Yes (X)	$0	$0	$0
RITA FERRO
VICE CHAIR	2.00	Yes (X)	Yes (X)	$0	$0	$0
KIRK MCDONALD
VICE CHAIR	2.00	Yes (X)	Yes (X)	$0	$0	$0
KIM KELLEHER
SECRETARY	1.00	Yes (X)	Yes (X)	$0	$0	$0
LISA UTZSCHNEIDER
CHAIR FINANCE COMMITTEE	3.00	Yes (X)	Yes (X)	$0	$0	$0
JONATHAN ADASHEK
DIRECTOR	0.50	Yes (X)		$0	$0	$0
HEIDI ANDERSEN
DIRECTOR, THRU 5/1/24	0.50	Yes (X)		$0	$0	$0
JAY ASKINASI
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ANNA BAGER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LARA BALAZS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MICHELE BARLOW
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LYNN BARTRON
DIRECTOR, THRU 4/30/24	0.50	Yes (X)		$0	$0	$0
NADJA BELLAN-WHITE
DIRECTOR, THRU 12/31/23	0.50	Yes (X)		$0	$0	$0
LESLIE BERLAND
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JOSEPHINE BERTRAMS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
BRAD BLUM
DIRECTOR, THRU 6/15/24	0.50	Yes (X)		$0	$0	$0
CHRIS BOOTHE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ELIZABETH BRADY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ANDREA BRIMMER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
VANESSA A BROADHURST
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MARC BRODHERSON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
HEIDI BROWNING
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MICHAEL BROWNSTEIN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DEVIKA BULCHANDANI
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LISA CAPUTO
DIRECTOR	0.50	Yes (X)		$0	$0	$0
FIONA CARTER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KRISTIN CARVELL
DIRECTOR	0.50	Yes (X)		$0	$0	$0
BLAKE CHANDLEE
DIRECTOR	1.00	Yes (X)		$0	$0	$0
DAVID COHEN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JEFF COLLINS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
CHRISTINE COOK
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JILL CRESS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TINA DAVIS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
NORM DE GREVE
DIRECTOR, THRU 7/31/23	0.50	Yes (X)		$0	$0	$0
ANTHONY DEMAIO
DIRECTOR, THRU 10/30/23	0.50	Yes (X)		$0	$0	$0
DENISE DRESSER
DIRECTOR, THRU 12/31/23	0.50	Yes (X)		$0	$0	$0
KYLE DROPP
DIRECTOR	0.50	Yes (X)		$0	$0	$0
PAM DRUCKER MANN
DIRECTOR, THRU 6/12/24	0.50	Yes (X)		$0	$0	$0
KATHLEEN DUNLOP
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RICHARD EDELMAN
DIRECTOR	1.00	Yes (X)		$0	$0	$0
MEL EDWARDS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TIM ELLIS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
CHAD ENGELGAU
DIRECTOR, THRU 2/28/24	0.50	Yes (X)		$0	$0	$0
CHRIS FOLEY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MARIANNE GAMBELLI
DIRECTOR, THRU 4/30/24	0.50	Yes (X)		$0	$0	$0
BENOIT GARBE
DIRECTOR, THRU 12/31/23	0.50	Yes (X)		$0	$0	$0
ADAM GERHART
DIRECTOR	0.50	Yes (X)		$0	$0	$0
GREG GLENDAY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
BEN GOLDHIRSH
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JEREMI GORMAN
DIRECTOR, THRU 10/15/23	0.50	Yes (X)		$0	$0	$0
JENNIFER GOTTLIEB
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JAMIE GUTFREUND
DIRECTOR, THRU 9/1/23	0.50	Yes (X)		$0	$0	$0
MICHAEL GUTH
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JIM HABIG
DIRECTOR, THRU 6/12/24	0.50	Yes (X)		$0	$0	$0
CATHY HACKL
DIRECTOR, THRU 10/30/23	0.50	Yes (X)		$0	$0	$0
BILL C HAGELSTEIN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ELENA HALE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KATHLEEN HALL
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JOHN HALLEY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
CHRISSIE HANSON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
PATRICK HARRIS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
CARLA HASSAN
DIRECTOR	1.00	Yes (X)		$0	$0	$0
TARIQ HASSAN
DIRECTOR	1.00	Yes (X)		$0	$0	$0
GAIL HEIMANN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TAMMY HENAULT
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ELIZABETH HERBST-BRADY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MICHAEL HOUSTON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LISA RYAN HOWARD
DIRECTOR	0.50	Yes (X)		$0	$0	$0
CHARISSE HUGHES
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JEAN-PAUL JANSEN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TIM JONES
DIRECTOR, THRU 12/31/23	0.50	Yes (X)		$0	$0	$0
PETER JUNG
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KAREN KAPLAN
DIRECTOR, THRU 12/31/23	0.50	Yes (X)		$0	$0	$0
TODD KAPLAN
DIRECTOR, THRU 6/12/24	0.50	Yes (X)		$0	$0	$0
MARLA KAPLOWITZ
DIRECTOR	0.50	Yes (X)		$0	$0	$0
HARRY KARGMAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MICHAEL KASSAN
DIRECTOR, THRU 4/30/24	1.00	Yes (X)		$0	$0	$0
SOPHIE KELLY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KELLYN KENNY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ZACH KITSCHKE
DIRECTOR	1.00	Yes (X)		$0	$0	$0
BILL KOLB
DIRECTOR, THRU 4/30/24	0.50	Yes (X)		$0	$0	$0
MICHAEL KOMASINSKI
DIRECTOR	0.50	Yes (X)		$0	$0	$0
AMIT KOTECHA
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SUZANNE KOUNKEL
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JILL KRAMER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SARAH KRAMER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
STEVEN KRITZMAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
STEVE LANZANO
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RYANNE LAREDO
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LORENZO LARINI
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DARYL LEE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TAMMY LEVINE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LYNN LEWIS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RYAN LINDER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ROBERT D LIODICE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ANTONIO LUCIO
DIRECTOR	0.50	Yes (X)		$0	$0	$0
HEATHER MALENSHEK
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MARK MARSHALL
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DOUG MARTIN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
STACY MARTINET
DIRECTOR	1.00	Yes (X)		$0	$0	$0
SETH MATLINS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JOHANNA MAYER-JONES
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SEAN MCCAFFREY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ALICE MCKOWN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
NICOLA MENDELSOHN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
NICHOLAS MERCURIO
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SHAKIR MOIN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JAMIE MOLDAFSKY
DIRECTOR, THRU 10/30/23	0.50	Yes (X)		$0	$0	$0
TRAVIS MONTAQUE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ALAN MOSS
DIRECTOR	1.00	Yes (X)		$0	$0	$0
CATHERINE NEWMAN
DIRECTOR, THRU 9/29/23	0.50	Yes (X)		$0	$0	$0
KYLE NORRINGTON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SHANNON NUNN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
BRETT O'BRIEN
DIRECTOR, THRU 4/30/24	0.50	Yes (X)		$0	$0	$0
STEVE PACHECO
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DREW PANAYIOTOU
DIRECTOR	0.50	Yes (X)		$0	$0	$0
NICOLLE PANGIS
DIRECTOR, THRU 11/15/23	0.50	Yes (X)		$0	$0	$0
CHRIS PAQUETTE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RICHARD PARKINSON
DIRECTOR, THRU 1/15/24	0.50	Yes (X)		$0	$0	$0
RYAN PAULEY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
PJ PEREIRA
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ELLIOTT PETTIT
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RAJA RAJAMANNAR
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MARY ANN REILLY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
AMY REINHARD
DIRECTOR	0.50	Yes (X)		$0	$0	$0
NANCY REYES
DIRECTOR, THRU 9/29/23	0.50	Yes (X)		$0	$0	$0
LISA ROATH
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DAN ROBBINS
DIRECTOR, THRU 11/17/23	0.50	Yes (X)		$0	$0	$0
JOY ROBINS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
CHRIS ROGERS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TIFFANY ROLFE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JAMES ROOKE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JO ANN ROSS ROSS
DIRECTOR, THRU 4/30/24	0.50	Yes (X)		$0	$0	$0
DAVE ROTER
DIRECTOR, THRU 9/1/23	0.50	Yes (X)		$0	$0	$0
TARA ROTH
DIRECTOR, THRU 4/30/24	0.50	Yes (X)		$0	$0	$0
DOUG ROZEN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ELIZABETH RUTLEDGE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
CARA SABIN
DIRECTOR, THRU 2/28/24	0.50	Yes (X)		$0	$0	$0
CARRIE SEIFER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JESSICA SIBLEY
DIRECTOR, THRU 3/30/24	0.50	Yes (X)		$0	$0	$0
TIM SIMS
DIRECTOR	1.00	Yes (X)		$0	$0	$0
SAMANTHA SKEY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RAMON SOTO
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MITCH SPOLAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ANDREW SPRINGATE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DEB STAMBAUGH
DIRECTOR, THRU 9/30/23	0.50	Yes (X)		$0	$0	$0
HEATHER STEWART
DIRECTOR, THRU 6/15/24	0.50	Yes (X)		$0	$0	$0
JOSH STINCHCOMB
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RANDI STIPES
DIRECTOR	0.50	Yes (X)		$0	$0	$0
STEVE STOUTE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
GREG STUART
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ANDREW SWINAND
DIRECTOR, THRU 4/30/24	1.00	Yes (X)		$0	$0	$0
LYNN TEO
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TODD TERESI
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KARIN TIMPONE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DARA TRESEDER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
GAYLE TROBERMAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TYLER TURNBULL
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ALEXA VIGNONE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
AARON WALTON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TIFFANY XINGYU WANG
DIRECTOR	0.50	Yes (X)		$0	$0	$0
BILL WATKINS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
WILLIAM WHITE
DIRECTOR	1.00	Yes (X)		$0	$0	$0
JENNIFER WILSON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
BILL WISE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
STEVEN WOLFE PEREIRA
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JEN WONG
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LOUISA WONG
DIRECTOR	0.50	Yes (X)		$0	$0	$0
CLIFFORD YOUNG
DIRECTOR, THRU 4/30/24	0.50	Yes (X)		$0	$0	$0
MARK ZAGORSKI
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ANDREA ZARETSKY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
NEAL ZUCKERMAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KENNETH M KROLL
CHIEF FINANCIAL OFFICER	41.04		Yes (X)	$459,997	$0	$130,427
PAULA VEALE
CHIEF MARKETING & COMMUNICATION	37.96			$504,742	$0	$223,222	Yes (X)
HEIDI ARTHUR
CHIEF CAMPAIGN DEVELOPMENT	38.53			$385,827	$0	$127,246	Yes (X)
MICHELLE HILLMAN
CHIEF CAMPAIGN DEVELOPMENT	37.83			$377,642	$0	$136,851	Yes (X)
ELISE JAMES
CHIEF EQUITY OFFICER EQUITY & INCLUSION	45.96			$359,412	$0	$122,406	Yes (X)
REGINA BRADLEY
CHIEF TALENT & FACILITIES	45.68			$353,885	$0	$123,358	Yes (X)
KATE EMANUEL
CHIEF BUSINESS OPERATIONS & STRATEGY	34.97			$344,929	$0	$112,823	Yes (X)
CHARYSSE NUNEZ
CHIEF INSIGHTS & ANALYTICS OFFICER	38.07			$333,990	$0	$105,956	Yes (X)
DINUKSHINI JEROMINE PERERA
CHIEF MEDIA OFFICER	35.68			$254,749	$0	$122,015	Yes (X)
BARBARA LESHINSKY
CHIEF REVENUE & DEV, THRU DEC. 2023	28.75			$884,648	$0	$195,935	Yes (X)
KATHLEEN KAYSE
CHIEF MEDIA, THRU MAY 2023	12.08			$206,107	$0	$95	Yes (X)
DANIELLE LINET
SVP, CREATIVE STUDIO & MARKETING OPERATIONS	38.11			$258,091	$0	$98,941		Yes (X)
ANTHONY FOLENO
SVP, STRATEGY & EVALUATION	39.28			$255,718	$0	$63,806		Yes (X)
ANTHONY SIGNORELLI
SVP,CORPORATE PARTNERSHIPS	36.29			$241,885	$0	$68,971		Yes (X)
ANNE DEO
SVP, ANALYTICS	41.28			$239,361	$0	$110,941		Yes (X)
KATHRYN ASHLEY MENSCHNER
SVP, MEDIA STRATEGY & ENGAGEMENT	35.87			$233,037	$0	$59,649		Yes (X)

Field	Value	IRS element (for citing)
Total Reportable Comp From Org	$7,068,359	TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org	$0	TotReportableCompRltdOrgAmt
Total Other Compensation	$2,592,290	TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K	94	IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed	0	FormerOfcrEmployeesListedInd
Total Comp Greater Than150 K	Yes (1)	TotalCompGreaterThan150KInd
Compensation From Other Srcs	0	CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1Txt	CityContractorAddress/USAddress/CityNm	State AbbreviationContractorAddress/USAddress/StateAbbreviationCd	ZIPContractorAddress/USAddress/ZIPCd	ServicesServicesDesc	CompensationCompensationAmt
THE TRADE DESK INC
1114 6TH AVENUE 46TH FLOOR	NEW YORK	CA	10036	PROGRAMMATIC DSP	$2,937,010
CG VISUAL SOLUTIONS CORPORATION
120 9TH AVENUE	LONGMONT	CO	80501	DIGITAL PRINTING - BILLBOARD & SIGNAGE	$2,273,315
CREATIVE & RESPONSE RESEARCH SERVICES I
150 N MICHIGAN AVENUE 34TH FLOOR	CHICAGO	IL	60601	RESEARCH	$1,480,358
HOME FRONT COMMUNICATIONS
1201 NEW YORK AVE NW SUITE 900	WASHINGTON	DC	20005	DIGITAL MARKETING	$1,316,767
FCB NEW YORK
387 PARK AVE S 11TH FLOOR	NEW YORK	NY	10016	PSA PRODUCTION	$1,106,052

Field	Value	IRS element (for citing)
Cntrct Rcvd Greater Than100 K	80	CntrctRcvdGreaterThan100KCnt
Fundraising	$7,465,810	FundraisingAmt
All Other Contributions	$27,632,408	AllOtherContributionsAmt
Total Contributions	$35,098,218	TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (2 entries)

DescDesc	BusinessBusinessCd	Total Revenue ColumnTotalRevenueColumnAmt	Related Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
PUBLIC SVC CAMPAIGNS	900099	$39,857,988	$39,857,988
SOC. IMPACT RESEARCH	900099	$1,396,418	$1,396,418

Field	Value	IRS element (for citing)
Total Program Service Revenue	$41,254,406	TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$2,377,743	TotalRevenueColumnAmt
Exclusion	$2,377,743	ExclusionAmt

Gross Rents GrossRentsGrp

Field	Value	IRS element (for citing)
Real	$355,365	RealAmt

Less Rental Expenses LessRentalExpensesGrp

Field	Value	IRS element (for citing)
Real	$0	RealAmt

Rental Income Or Loss RentalIncomeOrLossGrp

Field	Value	IRS element (for citing)
Real	$355,365	RealAmt

Net Rental Income Or Loss NetRentalIncomeOrLossGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$355,365	TotalRevenueColumnAmt
Exclusion	$355,365	ExclusionAmt

Gross Amount Sales Assets GrossAmountSalesAssetsGrp

Field	Value	IRS element (for citing)
Securities	$1,169,835	SecuritiesAmt

Less Cost Oth Basis Sales Expnss LessCostOthBasisSalesExpnssGrp

Field	Value	IRS element (for citing)
Securities	$331,819	SecuritiesAmt

Gain Or Loss GainOrLossGrp

Field	Value	IRS element (for citing)
Securities	$838,016	SecuritiesAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$838,016	TotalRevenueColumnAmt
Exclusion	$838,016	ExclusionAmt

Field	Value	IRS element (for citing)
Fundraising Gross Income	$455,700	FundraisingGrossIncomeAmt
Contri Rpt Fundraising Event	$7,465,810	ContriRptFundraisingEventAmt
Fundraising Direct Expenses	$1,586,697	FundraisingDirectExpensesAmt

Net Incm From Fundraising Evt NetIncmFromFundraisingEvtGrp

Field	Value	IRS element (for citing)
Total Revenue Column	-$1,130,997	TotalRevenueColumnAmt
Exclusion	-$1,130,997	ExclusionAmt

Other Revenue Misc OtherRevenueMiscGrp

Field	Value	IRS element (for citing)
Desc	OTHER INCOME	Desc
Business	900099	BusinessCd
Total Revenue Column	$35	TotalRevenueColumnAmt
Exclusion	$35	ExclusionAmt

Field	Value	IRS element (for citing)
Other Revenue Total	$35	OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$78,792,786	TotalRevenueColumnAmt
Related Or Exempt Func Income	$41,254,406	RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue	$0	UnrelatedBusinessRevenueAmt
Exclusion	$2,440,162	ExclusionAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

Field	Value	IRS element (for citing)
Total	$5,792,010	TotalAmt
Program Services	$2,343,067	ProgramServicesAmt
Management And General	$2,830,340	ManagementAndGeneralAmt
Fundraising	$618,603	FundraisingAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

Field	Value	IRS element (for citing)
Total	$19,864,328	TotalAmt
Program Services	$15,202,023	ProgramServicesAmt
Management And General	$2,610,522	ManagementAndGeneralAmt
Fundraising	$2,051,783	FundraisingAmt

Pension Plan Contributions PensionPlanContributionsGrp

Field	Value	IRS element (for citing)
Total	$1,153,069	TotalAmt
Program Services	$638,523	ProgramServicesAmt
Management And General	$259,169	ManagementAndGeneralAmt
Fundraising	$255,377	FundraisingAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

Field	Value	IRS element (for citing)
Total	$2,070,372	TotalAmt
Program Services	$1,361,984	ProgramServicesAmt
Management And General	$594,017	ManagementAndGeneralAmt
Fundraising	$114,371	FundraisingAmt

Payroll Taxes PayrollTaxesGrp

Field	Value	IRS element (for citing)
Total	$1,753,425	TotalAmt
Program Services	$1,304,424	ProgramServicesAmt
Management And General	$319,135	ManagementAndGeneralAmt
Fundraising	$129,866	FundraisingAmt

Fees For Services Legal FeesForServicesLegalGrp

Field	Value	IRS element (for citing)
Total	$470,026	TotalAmt
Management And General	$470,026	ManagementAndGeneralAmt

Fees For Services Accounting FeesForServicesAccountingGrp

Field	Value	IRS element (for citing)
Total	$290,880	TotalAmt
Management And General	$290,880	ManagementAndGeneralAmt

Fees For Srvc Invst Mgmnt Fees FeesForSrvcInvstMgmntFeesGrp

Field	Value	IRS element (for citing)
Total	$67,000	TotalAmt
Management And General	$67,000	ManagementAndGeneralAmt

Fees For Services Other FeesForServicesOtherGrp

Field	Value	IRS element (for citing)
Total	$294,641	TotalAmt
Program Services	$184,500	ProgramServicesAmt
Management And General	$90,341	ManagementAndGeneralAmt
Fundraising	$19,800	FundraisingAmt

Advertising AdvertisingGrp

Field	Value	IRS element (for citing)
Total	$311,304	TotalAmt
Program Services	$39,781	ProgramServicesAmt
Management And General	$271,523	ManagementAndGeneralAmt

Office Expenses OfficeExpensesGrp

Field	Value	IRS element (for citing)
Total	$288,473	TotalAmt
Program Services	$168,258	ProgramServicesAmt
Management And General	$101,476	ManagementAndGeneralAmt
Fundraising	$18,739	FundraisingAmt

Information Technology InformationTechnologyGrp

Field	Value	IRS element (for citing)
Total	$1,226,013	TotalAmt
Program Services	$691,144	ProgramServicesAmt
Management And General	$533,788	ManagementAndGeneralAmt
Fundraising	$1,081	FundraisingAmt

Occupancy OccupancyGrp

Field	Value	IRS element (for citing)
Total	$1,092,393	TotalAmt
Program Services	$824,975	ProgramServicesAmt
Management And General	$199,799	ManagementAndGeneralAmt
Fundraising	$67,619	FundraisingAmt

Travel TravelGrp

Field	Value	IRS element (for citing)
Total	$968,036	TotalAmt
Program Services	$452,682	ProgramServicesAmt
Management And General	$315,059	ManagementAndGeneralAmt
Fundraising	$200,295	FundraisingAmt

Conferences Meetings ConferencesMeetingsGrp

Field	Value	IRS element (for citing)
Total	$365,746	TotalAmt
Program Services	$110,681	ProgramServicesAmt
Management And General	$210,263	ManagementAndGeneralAmt
Fundraising	$44,802	FundraisingAmt

Depreciation Depletion DepreciationDepletionGrp

Field	Value	IRS element (for citing)
Total	$795,887	TotalAmt
Management And General	$795,887	ManagementAndGeneralAmt

Insurance InsuranceGrp

Field	Value	IRS element (for citing)
Total	$172,532	TotalAmt
Management And General	$172,532	ManagementAndGeneralAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDesc	TotalTotalAmt	Program ServicesProgramServicesAmt	Management And GeneralManagementAndGeneralAmt	FundraisingFundraisingAmt
PROD. & DISTRIBUTION	$30,133,101	$30,133,101
TEMP HELP & RECRUITING	$1,489,419	$735,442	$572,806	$181,171
PSA ANALYTICS	$64,701	$61,372	$3,329
OUTREACH FUNCTIONS	$43,535	$1,575	$7,589	$34,371

All Other Expenses AllOtherExpensesGrp

Field	Value	IRS element (for citing)
Total	$193,183	TotalAmt
Program Services	$76,185	ProgramServicesAmt
Management And General	$105,122	ManagementAndGeneralAmt
Fundraising	$11,876	FundraisingAmt

Total Functional Expenses TotalFunctionalExpensesGrp

Field	Value	IRS element (for citing)
Total	$68,900,074	TotalAmt
Program Services	$54,329,717	ProgramServicesAmt
Management And General	$10,820,603	ManagementAndGeneralAmt
Fundraising	$3,749,754	FundraisingAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

Field	Value	IRS element (for citing)
BOY	$1,000	BOYAmt
EOY	$1,000	EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

Field	Value	IRS element (for citing)
BOY	$31,893,205	BOYAmt
EOY	$44,303,857	EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

Field	Value	IRS element (for citing)
BOY	$4,120,300	BOYAmt
EOY	$4,179,708	EOYAmt

Accounts Receivable AccountsReceivableGrp

Field	Value	IRS element (for citing)
BOY	$17,229,273	BOYAmt
EOY	$15,745,558	EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

Field	Value	IRS element (for citing)
BOY	$991,655	BOYAmt
EOY	$1,121,534	EOYAmt

Field	Value	IRS element (for citing)
Land Bldg Equip Cost Or Other Bss	$13,377,527	LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec	$10,844,279	LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

Field	Value	IRS element (for citing)
BOY	$3,243,866	BOYAmt
EOY	$2,533,248	EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

Field	Value	IRS element (for citing)
BOY	$30,072,868	BOYAmt
EOY	$33,807,388	EOYAmt

Other Assets Total OtherAssetsTotalGrp

Field	Value	IRS element (for citing)
BOY	$5,078,505	BOYAmt
EOY	$4,387,407	EOYAmt

Total Assets TotalAssetsGrp

Field	Value	IRS element (for citing)
BOY	$92,630,672	BOYAmt
EOY	$106,079,700	EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

Field	Value	IRS element (for citing)
BOY	$10,746,805	BOYAmt
EOY	$10,091,107	EOYAmt

Deferred Revenue DeferredRevenueGrp

Field	Value	IRS element (for citing)
BOY	$7,668,031	BOYAmt
EOY	$11,778,974	EOYAmt

Other Liabilities OtherLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$7,424,168	BOYAmt
EOY	$6,373,750	EOYAmt

Total Liabilities TotalLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$25,839,004	BOYAmt
EOY	$28,243,831	EOYAmt

Field	Value	IRS element (for citing)
Organization Follows FASB117	Yes (X)	OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

Field	Value	IRS element (for citing)
BOY	$58,275,603	BOYAmt
EOY	$62,638,224	EOYAmt

Donor Restriction Net Assets DonorRestrictionNetAssetsGrp

Field	Value	IRS element (for citing)
BOY	$8,516,065	BOYAmt
EOY	$15,197,645	EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$66,791,668	BOYAmt
EOY	$77,835,869	EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$92,630,672	BOYAmt
EOY	$106,079,700	EOYAmt

Field	Value	IRS element (for citing)
Info In Schedule O Part XI	Yes (X)	InfoInScheduleOPartXIInd
Reconcilation Revenue Expnss	$9,892,712	ReconcilationRevenueExpnssAmt
Net Unrlzd Gains Losses Invst	$1,149,036	NetUnrlzdGainsLossesInvstAmt
Other Changes In Net Assets	$2,453	OtherChangesInNetAssetsAmt
Info In Schedule O Part XII	Yes (X)	InfoInScheduleOPartXIIInd
Method Of Accounting Accrual	Yes (X)	MethodOfAccountingAccrualInd
Accountant Compile Or Review	0	AccountantCompileOrReviewInd
FS Audited	Yes (1)	FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

Field	Value	IRS element (for citing)
Separate Basis Fincl Stmt	Yes (X)	SeparateBasisFinclStmtInd

Field	Value	IRS element (for citing)
Audit Committee	Yes (1)	AuditCommitteeInd
Federal Grant Audit Required	Yes (1)	FederalGrantAuditRequiredInd
Federal Grant Audit Performed	Yes (1)	FederalGrantAuditPerformedInd

Schedule A IRS990ScheduleA

Field	Value	IRS element (for citing)
Publicly Supported Org509a2	Yes (X)	PubliclySupportedOrg509a2Ind

Gifts Grants Contris Rcvd509 GiftsGrantsContrisRcvd509Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$23,885,399	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$79,344,770	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$24,138,936	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$30,948,559	CurrentTaxYearMinus1YearAmt
Current Tax Year	$35,098,218	CurrentTaxYearAmt
Total	$193,415,882	TotalAmt

Gross Receipts Admissions GrossReceiptsAdmissionsGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$26,709,519	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$36,367,960	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$42,125,509	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$39,365,598	CurrentTaxYearMinus1YearAmt
Current Tax Year	$41,254,406	CurrentTaxYearAmt
Total	$185,822,992	TotalAmt

Total509 Total509Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$50,594,918	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$115,712,730	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$66,264,445	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$70,314,157	CurrentTaxYearMinus1YearAmt
Current Tax Year	$76,352,624	CurrentTaxYearAmt
Total	$379,238,874	TotalAmt

Amounts Rcvd Dsqlfy Person AmountsRcvdDsqlfyPersonGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$180,705	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$207,850	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$205,450	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$199,150	CurrentTaxYearMinus1YearAmt
Current Tax Year	$182,409	CurrentTaxYearAmt
Total	$975,564	TotalAmt

Substantial Contributors Amt SubstantialContributorsAmtGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$11,951,041	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$7,159,908	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$20,670,868	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$13,678,767	CurrentTaxYearMinus1YearAmt
Current Tax Year	$15,916,607	CurrentTaxYearAmt
Total	$69,377,191	TotalAmt

Subst And Dsqlfy Prsns Tot SubstAndDsqlfyPrsnsTotGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$12,131,746	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$7,367,758	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$20,876,318	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$13,877,917	CurrentTaxYearMinus1YearAmt
Current Tax Year	$16,099,016	CurrentTaxYearAmt
Total	$70,352,755	TotalAmt

Field	Value	IRS element (for citing)
Public Support Total509	$308,886,119	PublicSupportTotal509Amt

Gross Investment Income509 GrossInvestmentIncome509Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$653,212	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$495,757	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$608,999	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$1,809,127	CurrentTaxYearMinus1YearAmt
Current Tax Year	$2,733,108	CurrentTaxYearAmt
Total	$6,300,203	TotalAmt

Investment Income And UBTI InvestmentIncomeAndUBTIGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$653,212	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$495,757	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$608,999	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$1,809,127	CurrentTaxYearMinus1YearAmt
Current Tax Year	$2,733,108	CurrentTaxYearAmt
Total	$6,300,203	TotalAmt

Other Income509 OtherIncome509Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$5,154	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$27	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$12,168	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$3,152	CurrentTaxYearMinus1YearAmt
Current Tax Year	$35	CurrentTaxYearAmt
Total	$20,536	TotalAmt

Total Support Calendar Year TotalSupportCalendarYearGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$51,253,284	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$116,208,514	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$66,885,612	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$72,126,436	CurrentTaxYearMinus1YearAmt
Current Tax Year	$79,085,767	CurrentTaxYearAmt
Total	$385,559,613	TotalAmt

Field	Value	IRS element (for citing)
Public Support CY509	0.80110	PublicSupportCY509Pct
Public Support PY509	0.78670	PublicSupportPY509Pct
Investment Income CY	0.01630	InvestmentIncomeCYPct
Investment Income PY	0.01190	InvestmentIncomePYPct
Thirty Thr Pct Suprt Tests CY509	Yes (X)	ThirtyThrPctSuprtTestsCY509Ind

Form990 Schedule A Part VI Form990ScheduleAPartVIGrp

Field	Value	IRS element (for citing)
Form And Line Reference	SCHEDULE A, PART III, LINE 12, EXPLANATION OF OTHER INCOME:	FormAndLineReferenceDesc
Explanation	MISCELLANEOUS INCOME - 2019 AMOUNT: $ 5,154. 2020 AMOUNT: $ 27. 2021 AMOUNT: $ 12,168. 2022 AMOUNT: $ 3,152. 2023 AMOUNT: $ 35.	ExplanationTxt

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

Field	Value	IRS element (for citing)
Contributor	RESTRICTED	ContributorNum

Contributor Business Name ContributorBusinessName

Field	Value	IRS element (for citing)
Business Name Line1	RESTRICTED	BusinessNameLine1

Contributor US Address ContributorUSAddress

Field	Value	IRS element (for citing)
Address Line1	RESTRICTED	AddressLine1
Address Line2	RESTRICTED	AddressLine2
City	RESTRICTED	City
State	RESTRICTED	State
ZIP Code	RESTRICTED	ZIPCode

Field	Value	IRS element (for citing)
Total Contributions	RESTRICTED	TotalContributionsAmt

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$6,386,172	OtherCostOrOtherBasisAmt
Depreciation	$4,089,936	DepreciationAmt
Book Value	$2,296,236	BookValueAmt

Equipment EquipmentGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$5,594,294	OtherCostOrOtherBasisAmt
Depreciation	$5,387,714	DepreciationAmt
Book Value	$206,580	BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$1,397,061	OtherCostOrOtherBasisAmt
Depreciation	$1,366,629	DepreciationAmt
Book Value	$30,432	BookValueAmt

Field	Value	IRS element (for citing)
Total Book Value Land Buildings	$2,533,248	TotalBookValueLandBuildingsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp (4 entries)

DescDesc	AmtAmt
DEPOSITS FROM CAMPAIGN SPONSORS	$440,000
ACCUMULATED POSTRETIREMENT BENEFIT OBLIGATION	$141,745
RETIREMENT AND OTHER DEFERRED COMPENSATION	$506,827
LEASE LIABILITIES	$5,285,178

Field	Value	IRS element (for citing)
Total Liability	$6,373,750	TotalLiabilityAmt
Footnote Text	Yes (X)	FootnoteTextInd
Total Rev Etc Audited Fincl Stmt	$83,356,786	TotalRevEtcAuditedFinclStmtAmt
Net Unrealized Gains Invst	$1,149,036	NetUnrealizedGainsInvstAmt
Donated Services And Use Fclts	$1,825,512	DonatedServicesAndUseFcltsAmt
Other Revenue	$1,589,452	OtherRevenueAmt
Revenue Not Reported	$4,564,000	RevenueNotReportedAmt
Revenue Subtotal	$78,792,786	RevenueSubtotalAmt
Revenue Not Reported Fincl Stmt	$0	RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990	$78,792,786	TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt	$72,312,585	TotExpnsEtcAuditedFinclStmtAmt
Donated Services Use Fclts	$1,825,512	DonatedServicesUseFcltsAmt
Other Expenses Included	$1,586,999	OtherExpensesIncludedAmt
Expenses Not Reported	$3,412,511	ExpensesNotReportedAmt
Expenses Subtotal	$68,900,074	ExpensesSubtotalAmt
Expenses Not Rpt Fincl Stmt	$0	ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990	$68,900,074	TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail (3 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
PART X, LINE 2:	THE COUNCIL IS EXEMPT FROM FEDERAL INCOME TAXES UNDER SECTION 501(C) (3) OF THE INTERNAL REVENUE CODE AND FROM STATE AND LOCAL TAXES UNDER COMPARABLE LAWS. ACCORDINGLY, NO INCOME TAX EXPENSE OR LIABILITY IS RECORDED IN THE FINANCIAL STATEMENTS.
PART XI, LINE 2D - OTHER ADJUSTMENTS:	ACTUARIAL GAIN ON ACCUMULATED POST RETIREMENT OBLIGATION 2,755. SPECIAL EVENT EXPENSES REPORTED ON PART VIII, LINE 8B 1,586,697.
PART XII, LINE 2D - OTHER ADJUSTMENTS:	SPECIAL EVENT EXPENSES REPORTED ON PART VIII, LINE 8B 1,586,697. WRITE-OFF OF PLEDGE RECEIVABLES 302.

Schedule G IRS990ScheduleG

Fundraising Event Information FundraisingEventInformationGrp

Field	Value	IRS element (for citing)
Event1	ANNUAL DINNER	Event1Nm
Gross Receipts Event1	$7,921,510	GrossReceiptsEvent1Amt
Charitable Contri Event1	$7,465,810	CharitableContriEvent1Amt
Gross Revenue Event1	$455,700	GrossRevenueEvent1Amt
Rent Facility Costs Event1	$204,354	RentFacilityCostsEvent1Amt
Other Direct Expenses Event1	$1,382,343	OtherDirectExpensesEvent1Amt
Gross Receipts Total	$7,921,510	GrossReceiptsTotalAmt
Charitable Contributions Tot	$7,465,810	CharitableContributionsTotAmt
Gross Revenue Total Events	$455,700	GrossRevenueTotalEventsAmt
Rent Fclty Costs Total Events	$204,354	RentFcltyCostsTotalEventsAmt
Oth Direct Expnss Total Events	$1,382,343	OthDirectExpnssTotalEventsAmt
Direct Expense Summary Events	$1,586,697	DirectExpenseSummaryEventsAmt
Net Income Summary	-$1,130,997	NetIncomeSummaryAmt

Schedule J IRS990ScheduleJ

Field	Value	IRS element (for citing)
First Class Or Charter Travel	Yes (X)	FirstClassOrCharterTravelInd
Club Dues Or Fees	Yes (X)	ClubDuesOrFeesInd
Written Policy Ref T And E Expnss	Yes (1)	WrittenPolicyRefTAndEExpnssInd
Substantiation Required	Yes (1)	SubstantiationRequiredInd
Compensation Committee	Yes (X)	CompensationCommitteeInd
Independent Consultant	Yes (X)	IndependentConsultantInd
Compensation Survey	Yes (X)	CompensationSurveyInd
Board Or Committee Approval	Yes (X)	BoardOrCommitteeApprovalInd
Severance Payment	0	SeverancePaymentInd
Supplemental Nonqual Rtr Plan	0	SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm	0	EquityBasedCompArrngmInd
Comp Based On Revenue Of Flng Org	0	CompBasedOnRevenueOfFlngOrgInd
Comp Bsd On Rev Related Orgs	0	CompBsdOnRevRelatedOrgsInd
Comp Bsd Net Earns Flng Org	0	CompBsdNetEarnsFlngOrgInd
Comp Bsd Net Earns Rltd Orgs	0	CompBsdNetEarnsRltdOrgsInd
Any Non Fixed Payments	Yes (1)	AnyNonFixedPaymentsInd
Initial Contract Exception	0	InitialContractExceptionInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (17 entries)

TitleTitleTxt	Base Compensation Filing OrgBaseCompensationFilingOrgAmt	Compensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmt	Bonus Filing OrganizationBonusFilingOrganizationAmount	Bonus Related OrganizationsBonusRelatedOrganizationsAmt	Other Compensation Filing OrgOtherCompensationFilingOrgAmt	Other Compensation Rltd OrgsOtherCompensationRltdOrgsAmt	Deferred Compensation Flng OrgDeferredCompensationFlngOrgAmt	Deferred Comp Rltd OrgsDeferredCompRltdOrgsAmt	Nontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmt	Nontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmt	Total Compensation Filing OrgTotalCompensationFilingOrgAmt	Total Compensation Rltd OrgsTotalCompensationRltdOrgsAmt	Comp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmt	Comp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
LISA SHERMAN
PRESIDENT AND CEO	$730,471	$0	$351,000	$0	$292,868	$0	$735,622	$0	$54,026	$0	$2,163,987	$0	$601,608	$0
BARBARA LESHINSKY
CHIEF REVENUE & DEV, THRU DEC. 2023	$343,917	$0	$493,750	$0	$46,981	$0	$173,770	$0	$22,165	$0	$1,080,583	$0	$502,037	$0
PAULA VEALE
CHIEF MARKETING & COMMUNICATION	$321,692	$0	$87,750	$0	$95,300	$0	$177,354	$0	$45,868	$0	$727,964	$0	$157,043	$0
KENNETH M KROLL
CHIEF FINANCIAL OFFICER	$364,726	$0	$82,250	$0	$13,021	$0	$110,525	$0	$19,902	$0	$590,424	$0	$88,438	$0
MICHELLE HILLMAN
CHIEF CAMPAIGN DEVELOPMENT	$264,824	$0	$75,000	$0	$37,818	$0	$104,026	$0	$32,825	$0	$514,493	$0	$78,304	$0
HEIDI ARTHUR
CHIEF CAMPAIGN DEVELOPMENT	$303,150	$0	$72,000	$0	$10,677	$0	$103,917	$0	$23,329	$0	$513,073	$0	$75,380	$0
ELISE JAMES
CHIEF EQUITY OFFICER EQUITY & INCLUS	$283,626	$0	$68,100	$0	$7,686	$0	$86,287	$0	$36,119	$0	$481,818	$0	$70,720	$0
REGINA BRADLEY
CHIEF TALENT & FACILITIES	$281,663	$0	$65,550	$0	$6,672	$0	$91,336	$0	$32,022	$0	$477,243	$0	$67,656	$0
KATE EMANUEL
CHIEF BUSINESS OPERATIONS & STRATEGY	$243,839	$0	$64,400	$0	$36,690	$0	$80,943	$0	$31,880	$0	$457,752	$0	$66,138	$0
CHARYSSE NUNEZ
CHIEF INSIGHTS & ANALYTICS OFFICER	$298,834	$0	$33,000	$0	$2,156	$0	$92,078	$0	$13,878	$0	$439,946	$0	$33,000	$0
DINUKSHINI JEROMINE PERERA
CHIEF MEDIA OFFICER	$241,664	$0	$11,170	$0	$1,915	$0	$97,106	$0	$24,909	$0	$376,764	$0	$11,170	$0
DANIELLE LINET
SVP, CREATIVE STUDIO & MARKETING OPE	$213,660	$0	$43,000	$0	$1,431	$0	$59,789	$0	$39,152	$0	$357,032	$0	$43,000	$0
ANNE DEO
SVP, ANALYTICS	$195,640	$0	$42,600	$0	$1,121	$0	$57,457	$0	$53,484	$0	$350,302	$0	$42,600	$0
ANTHONY FOLENO
SVP, STRATEGY & EVALUATION	$213,674	$0	$41,000	$0	$1,044	$0	$48,511	$0	$15,295	$0	$319,524	$0	$41,000	$0
ANTHONY SIGNORELLI
SVP,CORPORATE PARTNERSHIPS	$207,207	$0	$33,750	$0	$928	$0	$55,497	$0	$13,474	$0	$310,856	$0	$33,750	$0
KATHRYN ASHLEY MENSCHNER
SVP, MEDIA STRATEGY & ENGAGEMENT	$194,026	$0	$38,100	$0	$911	$0	$57,875	$0	$1,774	$0	$292,686	$0	$38,100	$0
KATHLEEN KAYSE
CHIEF MEDIA, THRU MAY 2023	$118,207	$0	$78,000	$0	$9,900	$0	$0	$0	$95	$0	$206,202	$0	$78,000	$0

Supplemental Information Detail SupplementalInformationDetail (2 entries)

Form And Line ReferenceFormAndLineReferenceDesc

ExplanationExplanationTxt

PART I, LINE 1A

THE AD COUNCIL PROVIDED REIMBURSEMENT FOR BUSINESS OR FIRST CLASS TRAVEL TO THE CEO PER CONTRACT IF FLYING DISTANCE (4 HOURS) OR INTERNATIONAL. THE AD COUNCIL PROVIDED AN ANNUAL MEMBERSHIP TO A HEALTH CLUB FOR THE FOLLOWING EMPLOYEES: LISA SHERMAN, KATHLEEN KAYSE, HEIDI ARTHUR, MICHELLE HILLMAN, REGINA BRADLEY, CHARYSSE NUNEZ, DINUKSHINI JEROMINE PERERA, BARBARA LESHINSKY, DANIELLE LINET, ANNE DEO, ANTHONY SIGNORELLI, AND KATHRYN ASHLEY MENSCHNER.

PART I, LINE 7

AMOUNTS INCLUDED IN COLUMN C REFLECT BONUSES EARNED IN THE FISCAL YEAR BUT PAID OUT TWO AND A HALF MONTHS AFTER THE TAX YEAR ENDED. THEREFORE, THE AMOUNTS HAVE BEEN INCLUDED IN DEFERRED COMPENSATION AS REQUIRED BY THE FORM INSTRUCTIONS.

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (9 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
FORM 990, PART I, LINE 1:	THE AD COUNCIL CONVENES CREATIVE STORYTELLERS TO EDUCATE, UNITE AND UPLIFT AUDIENCES BY OPENING HEARTS, INSPIRING ACTION AND ACCELERATING CHANGE AROUND THE MOST PRESSING ISSUES IN AMERICA. SINCE OUR FOUNDING, THE AD COUNCIL AND OUR PARTNERS IN ADVERTISING, MEDIA, MARKETING AND TECH HAVE BEEN BEHIND SOME OF THE COUNTRY'S MOST ICONIC AND IMPACTFUL CAMPAIGNS - SMOKEY BEAR, FRIENDS DON'T LET FRIENDS DRIVE DRUNK, TEAR THE PAPER CEILING AND MANY MORE. WITH A CURRENT FOCUS ON MENTAL HEALTH, SUBSTANCE USE DISORDERS, SKILLS-FIRST HIRING, ANTI-HATE, GUN VIOLENCE PREVENTION, AND OTHER CRITICAL ISSUES, THE AD COUNCIL'S NATIONAL CAMPAIGNS ENCOMPASS ADVERTISING AND MEDIA CONTENT, GROUND GAME AND COMMUNITY EFFORTS, EMPLOYER PROGRAMS, TRUSTED MESSENGER AND INFLUENCER ENGAGEMENT, AMONG OTHER INNOVATIVE STRATEGIES.
FORM 990, PART III, LINE 4A:	WHILE DONATED MEDIA IS ESSENTIAL TO THE SUCCESS OF THE CAMPAIGNS, WE ULTIMATELY STRIVE TO INSPIRE ACTION AND IMPROVE LIVES. WE CONTINUALLY SEEK WAYS TO INNOVATE AND TO ENHANCE THE IMPACT OF EACH CAMPAIGN, AND THIS YEAR WAS NO DIFFERENT. WE SECURED NEW CREATIVE, TECHNOLOGICAL, DIGITAL, MOBILE AND MEDIA PARTNERS TO DEEPEN ENGAGEMENT AND DRIVE BEHAVIORAL SHIFTS AMONG ALL OF OUR TARGET AUDIENCES. THE AD COUNCIL'S 30+ ACTIVE CAMPAIGNS AIM TO INSPIRE CHANGE AND IMPROVE LIVES. NOTABLE CAMPAIGN RESULTS IN FY24 INCLUDE: ADOPTION FROM FOSTER CARE THOSE WHO RECALL SEEING OR HEARING AT LEAST ONE CAMPAIGN PSA ARE SIGNIFICANTLY MORE LIKELY TO SAY THEY HAVE SERIOUSLY CONSIDERED ADOPTING A TEEN FROM FOSTER CARE (40% VS. 13% IN FY24). DIABETES (TYPE 2) PREVENTION THERE HAVE BEEN 8.4 MILLION VISITORS TO THE CAMPAIGN WEBSITE, DOIHAVEPREDIABETES.ORG, SINCE IT LAUNCHED IN JANUARY 2016. IN ADDITION, A TOTAL OF 24.3 MILLION ON-SITE RISK TEST COMPLETIONS AND VIDEO VIEW COMPLETIONS THROUGH JUNE 2024 TO ASSESS INDIVIDUALS RISK OF PREDIABETES. FATHERHOOD INVOLVEMENT IN FY24, 60% OF FATHERS SAW AT LEAST ONE OF THE CAMPAIGN PSAS, SIGNIFICANTLY ABOVE THE AD COUNCIL NORM LUNG CANCER SCREENING SINCE THE CAMPAIGN LAUNCHED IN AUGUST 2017, THERE HAVE BEEN OVER 6.2 MILLION VISITS TO SAVEDBYTHESCAN.ORG WITH 1.3 MILLION ON-SITE QUIZ COMPLETIONS, OF WHICH 21% WERE DETERMINED TO BE HIGH-RISK INDIVIDUALS. SUICIDE PREVENTION IN Q3 2023, WE EXPERIENCED AN ALL-TIME HIGH (68%) IN THE PERCENTAGE OF YOUNG ADULTS WHO REPORT THEY COULD IDENTIFY WHEN A FRIEND IS STRUGGLING VERY/EXTREMELY WELL. TRANSFORMING HIRING AND DIVERSIFYING TALENT IN Q1 2024, STARS WHO HAVE SEEN OR HEARD THE CAMPAIGN PSAS ARE SIGNIFICANTLY MORE LIKELY TO AGREE THAT THEY ARE "MORE LIKELY TO APPLY FOR JOBS THAT REQUIRE BACHELOR'S DEGREES THAN I WAS 2-3 YEARS AGO," 49% AD AWARE VS. 88% NOT AWARE. VETERANS CRISIS PREVENTION 43% OF VETERANS SAID THEY HAD SEEN OR HEARD AT LEAST ONE OF THE PSAS, UP SIGNIFICANTLY FROM NOVEMBER 2022 (28%). THIS REPRESENTS APPROXIMATELY 8 MILLION VETERANS IN THE U.S.
FORM 990, PART VI, SECTION B, LINE 11B	I) A COPY WAS PROVIDED TO THE AUDIT COMMITTEE OF THE BOARD OF DIRECTORS; II) THE 990 WAS PROVIDED ELECTRONICALLY; III) THE AD COUNCIL PROVIDES SCHEDULES TO AN OUTSIDE ACCOUNTING FIRM WHO PREPARES ITS FORM 990. THE FIRM HAS AN ESTABLISHED REVIEW PROCESS TO ENSURE THE INFORMATION PROVIDED IS COMPREHENSIVE AND TRUTHFUL: THROUGHOUT THE YEAR, THE AUDIT COMMITTEE HAS OPPORTUNITIES TO DISCUSS AND COMMENT ON THE FORM 990 DURING THEIR REGULARLY SCHEDULED MEETINGS. PRIOR TO FILING THE FINAL DRAFT (ELECTRONIC VERSION) OF THE FORM 990 IT IS PROVIDED TO THE AUDIT COMMITTEE.
FORM 990, PART VI, SECTION B, LINE 12C	ALL BOARD MEMBERS, EMPLOYEES AND VOLUNTEERS RECEIVE THE CODE OF CONDUCT AND CONFLICT OF INTEREST POLICY AND ARE REQUIRED TO SIGN THE POLICY. SIGNED FORMS ARE MAINTAINED BOTH WITHIN THE DEVELOPMENT DEPARTMENT (FOR BOARD MEMBERS) AND WITHIN THE HR DEPARTMENT (FOR EMPLOYEES). AD COUNCIL REQUIRES THAT ANY MEMBER REPORT IN WRITING ANY CONFLICT OF INTEREST THAT ARISES IN THE FOLLOWING MANNER: 1) MEMBERS OF THE BOARD OF DIRECTORS SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE CHAIRMAN OF THE BOARD; 2) EMPLOYEES SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE CHIEF PEOPLE OFFICER; AND 3) VOLUNTEERS SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE AD COUNCIL'S CEO OR CFO. THE EXISTENCE OF A POTENTIAL CONFLICT OF INTEREST DOES NOT NECESSARILY CONSTITUTE A VIOLATION OF THE CONFLICT OF INTEREST POLICY. THE POLICY REQUIRES DISCLOSURE AND REVIEW OF POTENTIAL CONFLICTS AND PROHIBITION OF ACTUAL CONFLICTS OF INTEREST. IN SOME CASES, DISCLOSURE MAY BE ALL THAT IS REQUIRED. IN OTHER CASES, THE SITUATION MAY REQUIRE ADDITIONAL ACTION TO AVOID AN ACTUAL CONFLICT OF INTEREST OR TO REMEDY ONE. WHERE A CONFLICT OF INTEREST ARISES, AN INTERESTED COVERED PARTY SHALL ABSTAIN FROM DELIBERATIONS AND REFRAIN FROM PARTICIPATING IN ANY DECISIONS OR VOTING IN CONNECTION WITH THE MATTER. THE CODE OF CONDUCT AND CONFLICT OF INTEREST POLICY IS REVIEWED ANNUALLY.
FORM 990, PART VI, SECTION B, LINE 15	APPROXIMATELY EVERY FOUR YEARS, THE AD COUNCIL HIRES AN INDEPENDENT CONSULTING FIRM TO CONDUCT A COMPREHENSIVE COMPENSATION STUDY. THE STUDY IS CONDUCTED TO ASSESS THE EXTERNAL COMPETITIVENESS OF THE AD COUNCIL'S CURRENT TOTAL PAY, DEVELOP COMPARABLE MARKET BASE SALARY AND TOTAL PAY SUMMARY STATISTICS AND AUDIT, AND RECOMMEND CHANGES TO THE AD COUNCIL'S EMPLOYEE INCENTIVE PLAN. THE MOST RECENT COMPREHENSIVE STUDY WAS PERFORMED IN SEPTEMBER 2021 WHICH INCLUDED AN UPDATED COMPENSATION DESIGN AND SALARY STRUCTURE. THE INFORMATION GATHERED FROM THESE STUDIES IS USED TO HELP INFORM THE DECISION-MAKING PROCESS OF THE COMPENSATION COMMITTEE. THE COMPENSATION COMMITTEE IS COMPRISED OF THE CHAIRMAN OF THE BOARD, THE THREE VICE CHAIRS AND THE HEAD OF THE FINANCE COMMITTEE. THE COMMITTEE MEETS AT LEAST ANNUALLY TO REVIEW AND ESTABLISH THE TOTAL COMPENSATION PACKAGE (BASE SALARY AND INCENTIVE GOALS) FOR THE PRESIDENT AND CEO AND CHIEFS. THE COMMITTEE ALSO REVIEWS AND APPROVES THE TOTAL INCENTIVE PAYOUT FOR THE ENTIRE ORGANIZATION. THIS ENTIRE PROCESS IS CONTEMPORANEOUSLY DOCUMENTED IN MEETING MINUTES. FISCAL YEAR 2024 COMPENSATION REVIEW WAS PERFORMED IN OCTOBER 2023. OTHER KEY EMPLOYEES ARE ADDRESSED IN THE COMPENSATION STUDY AND THIS COMPARATIVE DATA IS USED AS A PART OF THE PROCESS WHERE THE CEO, CFO, HR, AND DEPARTMENT HEADS REVIEW AND APPROVE THE COMPENSATION PACKAGE FOR EACH EMPLOYEE ANNUALLY.
FORM 990, PART VI, SECTION C, LINE 19	GOVERNING DOCUMENTS (BY-LAWS) AND/OR CONFLICT OF INTEREST POLICY ARE AVAILABLE UPON REQUEST. THE FINANCIAL STATEMENTS CAN BE FOUND ON THE AD COUNCIL'S WEBSITE: WWW.ADCOUNCIL.ORG.
FORM 990, PART VI, LINE 2:	THE AD COUNCIL'S BUSINESS MODEL INCLUDES THE SERVICES OF A PRO BONO ADVERTISING AGENCY FOR EACH OF THE PUBLIC SERVICE ANNOUNCEMENT CAMPAIGNS ("CAMPAIGNS") THAT THE AD COUNCIL CREATES AND DISTRIBUTES FOR ITS GOVERNMENT AND NON-PROFIT CLIENTS. AMONGST THESE VOLUNTEER AD AGENCIES ARE SEVERAL AGENCIES THAT HAVE OFFICERS WHO ALSO SIT ON THE AD COUNCIL BOARD. THE PRO BONO ADVERTISING AGENCIES ARE APPROVED BY THE CLIENT PRIOR TO THEIR SELECTION. THESE AGENCIES DONATE THEIR LABOR TO THE CAMPAIGN, WITH THE EXCEPTION OF CERTAIN PRE-AUTHORIZED SPECIALIZED TASKS WHICH ARE OFFERED AT DISCOUNTED RATES. THE AD COUNCIL AND ITS CLIENTS PAY FOR PRE-APPROVED OUT-OF-POCKET COSTS INCURRED IN THE COURSE OF PERFORMANCE FOR THESE SPECIFIC CAMPAIGNS. THESE REIMBURSED COSTS INCLUDE PHYSICAL PRODUCTION, TRAVEL, THIRD PARTY RESEARCH, TELEPHONE, POSTAGE AND CERTAIN OTHER COSTS OF CREATING, PRODUCING, AND DISTRIBUTING THESE CAMPAIGNS. ADDITIONALLY, THE AD COUNCIL UTILIZES THE SERVICES OF SPECIALIZED VENDORS FOR THE CAMPAIGNS THAT OFTEN PROVIDE DISCOUNTED AND NON-PROFIT RATES TO THE AD COUNCIL. AMONGST THESE SPECIALIZED VENDORS ARE SEVERAL BUSINESSES THAT HAVE OFFICERS WHO ALSO SIT ON THE AD COUNCIL BOARD. THE AD COUNCIL ALSO HAS SEVERAL REGIONAL EMPLOYEES WHO WORK OUT OF DONATED OFFICE SPACE FROM COMPANIES THAT HAVE OFFICERS WHO SIT ON THE AD COUNCIL BOARD. THESE OFFICE COSTS ARE ACCOUNTED FOR AS IN-KIND USE OF FACILITIES.
FORM 990, PART XI, LINE 9:	ACTUARIAL CHANGE IN POST RETIREMENT OBLIGATIONS 2,755. WRITE-OFF OF PLEDGE RECEIVABLES -302.
FORM 990, PART XII, LINE 2C:	THE AD COUNCIL HAS AN AUDIT COMMITTEE THAT ASSUMES RESPONSIBILITY FOR THE OVERSIGHT OF THE AUDIT OF THE FINANCIAL STATEMENTS AND FOR THE SELECTION OF THE INDEPENDENT AUDITORS. THIS PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR.