2025-05-15T13:39:29-05:00 2024-06-30 331374517 PKF O'CONNOR DAVIES ADVISORY LLC 500 MAMARONECK AVENUE SUITE 301 HARRISON NY 105281633 990 2023-07-01 130417693 THE ADVERTISING COUNCIL INC ADVE 2129221500 815 SECOND AVENUE 9TH FLOOR NEW YORK NY 10017 KENNETH M KROLL CHIEF FINANCIAL OFFICER 2129221500 2025-05-15 1 1 GARRETT M HIGGINS P00543209 9143818900 2025-05-15 2023 2025-03-06 01:10:19Z AD COUNCIL EDGE AD COUNCIL RESEARCH INSTITUTE KENNETH M KROLL 815 SECOND AVENUE 9TH FLOOR NEW YORK NY 10017 80711302 0 X WWW.ADCOUNCIL.ORG X 1942 NY THE AD COUNCIL CONVENES CREATIVE STORYTELLERS TO EDUCATE, UNITE AND UPLIFT AUDIENCES. 139 138 197 347 0 0 30948559 35098218 39365598 41254406 2336944 3215759 -825902 -775597 71825199 78792786 0 0 0 0 27965277 30633204 0 0 3749754 37633559 38266870 65598836 68900074 6226363 9892712 92630672 106079700 25839004 28243831 66791668 77835869 X WE CONVENE THE BEST STORYTELLERS TO EDUCATE, UNITE AND UPLIFT - BY OPENING HEARTS, INSPIRING ACTION AND ACCELERATING CHANGE. 0 0 54329717 0 41254406 THE AD COUNCIL, WORKING WITH PARTNERS ACROSS SECTORS INCLUDING ADVERTISING, MEDIA, TECHNOLOGY, GOVERNMENT AND PHILANTHROPY, CREATES PUBLIC SERVICE ADVERTISING CAMPAIGNS WITH THE HELP OF VOLUNTEER ADVERTISING, DIGITAL AND SOCIAL AGENCIES (WHO DONATE THEIR CREATIVE TALENTS AND ENERGY), THE MEDIA (WHO CONTRIBUTE SPACE AND TIME) AND DONORS (WHO PROVIDE CRUCIAL OPERATING SUPPORT). COLLECTIVELY, THEY MAKE THE AD COUNCIL'S GOOD WORKS POSSIBLE.IN FY24, THE AD COUNCIL SECURED $1.0 BILLION IN DONATED MEDIA SUPPORT (ACROSS ALL PLATFORMS INCLUDING DIGITAL, TV, RADIO, PRINT AND OUT-OF-HOME) ON BEHALF OF OUR SPONSORS' CAMPAIGNS. [SEE CONTINUATION ON SCHEDULE O] 54329717 1 1 0 0 0 0 0 0 0 0 1 0 0 0 1 1 1 0 0 0 0 0 0 0 1 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 253 0 197 1 0 0 0 0 0 1 1 0 0 0 0 1 0 X 139 138 0 0 0 0 0 0 0 1 1 0 0 0 1 1 1 1 1 1 1 0 AL AR CA FL GA IL KS KY MA MD MI MN MS NC ND NH NJ NM NY OR PA RI SC TN UT VA WV WI X X KENNETH M KROLL CFO 2129841946 815 SECOND AVENUE 9TH FLOOR NEW YORK NY 10017 LISA SHERMAN PRESIDENT AND CEO 44.38 X X 1374339 0 789648 DIEGO SCOTTI CHAIR 3.50 X X 0 0 0 JACKI KELLEY IMMEDIATE PAST CHAIR 2.00 X X 0 0 0 TARA WALPERT LEVY VICE CHAIR 2.00 X X 0 0 0 RITA FERRO VICE CHAIR 2.00 X X 0 0 0 KIRK MCDONALD VICE CHAIR 2.00 X X 0 0 0 KIM KELLEHER SECRETARY 1.00 X X 0 0 0 LISA UTZSCHNEIDER CHAIR FINANCE COMMITTEE 3.00 X X 0 0 0 JONATHAN ADASHEK DIRECTOR 0.50 X 0 0 0 HEIDI ANDERSEN DIRECTOR, THRU 5/1/24 0.50 X 0 0 0 JAY ASKINASI DIRECTOR 0.50 X 0 0 0 ANNA BAGER DIRECTOR 0.50 X 0 0 0 LARA BALAZS DIRECTOR 0.50 X 0 0 0 MICHELE BARLOW DIRECTOR 0.50 X 0 0 0 LYNN BARTRON DIRECTOR, THRU 4/30/24 0.50 X 0 0 0 NADJA BELLAN-WHITE DIRECTOR, THRU 12/31/23 0.50 X 0 0 0 LESLIE BERLAND DIRECTOR 0.50 X 0 0 0 JOSEPHINE BERTRAMS DIRECTOR 0.50 X 0 0 0 BRAD BLUM DIRECTOR, THRU 6/15/24 0.50 X 0 0 0 CHRIS BOOTHE DIRECTOR 0.50 X 0 0 0 ELIZABETH BRADY DIRECTOR 0.50 X 0 0 0 ANDREA BRIMMER DIRECTOR 0.50 X 0 0 0 VANESSA A BROADHURST DIRECTOR 0.50 X 0 0 0 MARC BRODHERSON DIRECTOR 0.50 X 0 0 0 HEIDI BROWNING DIRECTOR 0.50 X 0 0 0 MICHAEL BROWNSTEIN DIRECTOR 0.50 X 0 0 0 DEVIKA BULCHANDANI DIRECTOR 0.50 X 0 0 0 LISA CAPUTO DIRECTOR 0.50 X 0 0 0 FIONA CARTER DIRECTOR 0.50 X 0 0 0 KRISTIN CARVELL DIRECTOR 0.50 X 0 0 0 BLAKE CHANDLEE DIRECTOR 1.00 X 0 0 0 DAVID COHEN DIRECTOR 0.50 X 0 0 0 JEFF COLLINS DIRECTOR 0.50 X 0 0 0 CHRISTINE COOK DIRECTOR 0.50 X 0 0 0 JILL CRESS DIRECTOR 0.50 X 0 0 0 TINA DAVIS DIRECTOR 0.50 X 0 0 0 NORM DE GREVE DIRECTOR, THRU 7/31/23 0.50 X 0 0 0 ANTHONY DEMAIO DIRECTOR, THRU 10/30/23 0.50 X 0 0 0 DENISE DRESSER DIRECTOR, THRU 12/31/23 0.50 X 0 0 0 KYLE DROPP DIRECTOR 0.50 X 0 0 0 PAM DRUCKER MANN DIRECTOR, THRU 6/12/24 0.50 X 0 0 0 KATHLEEN DUNLOP DIRECTOR 0.50 X 0 0 0 RICHARD EDELMAN DIRECTOR 1.00 X 0 0 0 MEL EDWARDS DIRECTOR 0.50 X 0 0 0 TIM ELLIS DIRECTOR 0.50 X 0 0 0 CHAD ENGELGAU DIRECTOR, THRU 2/28/24 0.50 X 0 0 0 CHRIS FOLEY DIRECTOR 0.50 X 0 0 0 MARIANNE GAMBELLI DIRECTOR, THRU 4/30/24 0.50 X 0 0 0 BENOIT GARBE DIRECTOR, THRU 12/31/23 0.50 X 0 0 0 ADAM GERHART DIRECTOR 0.50 X 0 0 0 GREG GLENDAY DIRECTOR 0.50 X 0 0 0 BEN GOLDHIRSH DIRECTOR 0.50 X 0 0 0 JEREMI GORMAN DIRECTOR, THRU 10/15/23 0.50 X 0 0 0 JENNIFER GOTTLIEB DIRECTOR 0.50 X 0 0 0 JAMIE GUTFREUND DIRECTOR, THRU 9/1/23 0.50 X 0 0 0 MICHAEL GUTH DIRECTOR 0.50 X 0 0 0 JIM HABIG DIRECTOR, THRU 6/12/24 0.50 X 0 0 0 CATHY HACKL DIRECTOR, THRU 10/30/23 0.50 X 0 0 0 BILL C HAGELSTEIN DIRECTOR 0.50 X 0 0 0 ELENA HALE DIRECTOR 0.50 X 0 0 0 KATHLEEN HALL DIRECTOR 0.50 X 0 0 0 JOHN HALLEY DIRECTOR 0.50 X 0 0 0 CHRISSIE HANSON DIRECTOR 0.50 X 0 0 0 PATRICK HARRIS DIRECTOR 0.50 X 0 0 0 CARLA HASSAN DIRECTOR 1.00 X 0 0 0 TARIQ HASSAN DIRECTOR 1.00 X 0 0 0 GAIL HEIMANN DIRECTOR 0.50 X 0 0 0 TAMMY HENAULT DIRECTOR 0.50 X 0 0 0 ELIZABETH HERBST-BRADY DIRECTOR 0.50 X 0 0 0 MICHAEL HOUSTON DIRECTOR 0.50 X 0 0 0 LISA RYAN HOWARD DIRECTOR 0.50 X 0 0 0 CHARISSE HUGHES DIRECTOR 0.50 X 0 0 0 JEAN-PAUL JANSEN DIRECTOR 0.50 X 0 0 0 TIM JONES DIRECTOR, THRU 12/31/23 0.50 X 0 0 0 PETER JUNG DIRECTOR 0.50 X 0 0 0 KAREN KAPLAN DIRECTOR, THRU 12/31/23 0.50 X 0 0 0 TODD KAPLAN DIRECTOR, THRU 6/12/24 0.50 X 0 0 0 MARLA KAPLOWITZ DIRECTOR 0.50 X 0 0 0 HARRY KARGMAN DIRECTOR 0.50 X 0 0 0 MICHAEL KASSAN DIRECTOR, THRU 4/30/24 1.00 X 0 0 0 SOPHIE KELLY DIRECTOR 0.50 X 0 0 0 KELLYN KENNY DIRECTOR 0.50 X 0 0 0 ZACH KITSCHKE DIRECTOR 1.00 X 0 0 0 BILL KOLB DIRECTOR, THRU 4/30/24 0.50 X 0 0 0 MICHAEL KOMASINSKI DIRECTOR 0.50 X 0 0 0 AMIT KOTECHA DIRECTOR 0.50 X 0 0 0 SUZANNE KOUNKEL DIRECTOR 0.50 X 0 0 0 JILL KRAMER DIRECTOR 0.50 X 0 0 0 SARAH KRAMER DIRECTOR 0.50 X 0 0 0 STEVEN KRITZMAN DIRECTOR 0.50 X 0 0 0 STEVE LANZANO DIRECTOR 0.50 X 0 0 0 RYANNE LAREDO DIRECTOR 0.50 X 0 0 0 LORENZO LARINI DIRECTOR 0.50 X 0 0 0 DARYL LEE DIRECTOR 0.50 X 0 0 0 TAMMY LEVINE DIRECTOR 0.50 X 0 0 0 LYNN LEWIS DIRECTOR 0.50 X 0 0 0 RYAN LINDER DIRECTOR 0.50 X 0 0 0 ROBERT D LIODICE DIRECTOR 0.50 X 0 0 0 ANTONIO LUCIO DIRECTOR 0.50 X 0 0 0 HEATHER MALENSHEK DIRECTOR 0.50 X 0 0 0 MARK MARSHALL DIRECTOR 0.50 X 0 0 0 DOUG MARTIN DIRECTOR 0.50 X 0 0 0 STACY MARTINET DIRECTOR 1.00 X 0 0 0 SETH MATLINS DIRECTOR 0.50 X 0 0 0 JOHANNA MAYER-JONES DIRECTOR 0.50 X 0 0 0 SEAN MCCAFFREY DIRECTOR 0.50 X 0 0 0 ALICE MCKOWN DIRECTOR 0.50 X 0 0 0 NICOLA MENDELSOHN DIRECTOR 0.50 X 0 0 0 NICHOLAS MERCURIO DIRECTOR 0.50 X 0 0 0 SHAKIR MOIN DIRECTOR 0.50 X 0 0 0 JAMIE MOLDAFSKY DIRECTOR, THRU 10/30/23 0.50 X 0 0 0 TRAVIS MONTAQUE DIRECTOR 0.50 X 0 0 0 ALAN MOSS DIRECTOR 1.00 X 0 0 0 CATHERINE NEWMAN DIRECTOR, THRU 9/29/23 0.50 X 0 0 0 KYLE NORRINGTON DIRECTOR 0.50 X 0 0 0 SHANNON NUNN DIRECTOR 0.50 X 0 0 0 BRETT O'BRIEN DIRECTOR, THRU 4/30/24 0.50 X 0 0 0 STEVE PACHECO DIRECTOR 0.50 X 0 0 0 DREW PANAYIOTOU DIRECTOR 0.50 X 0 0 0 NICOLLE PANGIS DIRECTOR, THRU 11/15/23 0.50 X 0 0 0 CHRIS PAQUETTE DIRECTOR 0.50 X 0 0 0 RICHARD PARKINSON DIRECTOR, THRU 1/15/24 0.50 X 0 0 0 RYAN PAULEY DIRECTOR 0.50 X 0 0 0 PJ PEREIRA DIRECTOR 0.50 X 0 0 0 ELLIOTT PETTIT DIRECTOR 0.50 X 0 0 0 RAJA RAJAMANNAR DIRECTOR 0.50 X 0 0 0 MARY ANN REILLY DIRECTOR 0.50 X 0 0 0 AMY REINHARD DIRECTOR 0.50 X 0 0 0 NANCY REYES DIRECTOR, THRU 9/29/23 0.50 X 0 0 0 LISA ROATH DIRECTOR 0.50 X 0 0 0 DAN ROBBINS DIRECTOR, THRU 11/17/23 0.50 X 0 0 0 JOY ROBINS DIRECTOR 0.50 X 0 0 0 CHRIS ROGERS DIRECTOR 0.50 X 0 0 0 TIFFANY ROLFE DIRECTOR 0.50 X 0 0 0 JAMES ROOKE DIRECTOR 0.50 X 0 0 0 JO ANN ROSS ROSS DIRECTOR, THRU 4/30/24 0.50 X 0 0 0 DAVE ROTER DIRECTOR, THRU 9/1/23 0.50 X 0 0 0 TARA ROTH DIRECTOR, THRU 4/30/24 0.50 X 0 0 0 DOUG ROZEN DIRECTOR 0.50 X 0 0 0 ELIZABETH RUTLEDGE DIRECTOR 0.50 X 0 0 0 CARA SABIN DIRECTOR, THRU 2/28/24 0.50 X 0 0 0 CARRIE SEIFER DIRECTOR 0.50 X 0 0 0 JESSICA SIBLEY DIRECTOR, THRU 3/30/24 0.50 X 0 0 0 TIM SIMS DIRECTOR 1.00 X 0 0 0 SAMANTHA SKEY DIRECTOR 0.50 X 0 0 0 RAMON SOTO DIRECTOR 0.50 X 0 0 0 MITCH SPOLAN DIRECTOR 0.50 X 0 0 0 ANDREW SPRINGATE DIRECTOR 0.50 X 0 0 0 DEB STAMBAUGH DIRECTOR, THRU 9/30/23 0.50 X 0 0 0 HEATHER STEWART DIRECTOR, THRU 6/15/24 0.50 X 0 0 0 JOSH STINCHCOMB DIRECTOR 0.50 X 0 0 0 RANDI STIPES DIRECTOR 0.50 X 0 0 0 STEVE STOUTE DIRECTOR 0.50 X 0 0 0 GREG STUART DIRECTOR 0.50 X 0 0 0 ANDREW SWINAND DIRECTOR, THRU 4/30/24 1.00 X 0 0 0 LYNN TEO DIRECTOR 0.50 X 0 0 0 TODD TERESI DIRECTOR 0.50 X 0 0 0 KARIN TIMPONE DIRECTOR 0.50 X 0 0 0 DARA TRESEDER DIRECTOR 0.50 X 0 0 0 GAYLE TROBERMAN DIRECTOR 0.50 X 0 0 0 TYLER TURNBULL DIRECTOR 0.50 X 0 0 0 ALEXA VIGNONE DIRECTOR 0.50 X 0 0 0 AARON WALTON DIRECTOR 0.50 X 0 0 0 TIFFANY XINGYU WANG DIRECTOR 0.50 X 0 0 0 BILL WATKINS DIRECTOR 0.50 X 0 0 0 WILLIAM WHITE DIRECTOR 1.00 X 0 0 0 JENNIFER WILSON DIRECTOR 0.50 X 0 0 0 BILL WISE DIRECTOR 0.50 X 0 0 0 STEVEN WOLFE PEREIRA DIRECTOR 0.50 X 0 0 0 JEN WONG DIRECTOR 0.50 X 0 0 0 LOUISA WONG DIRECTOR 0.50 X 0 0 0 CLIFFORD YOUNG DIRECTOR, THRU 4/30/24 0.50 X 0 0 0 MARK ZAGORSKI DIRECTOR 0.50 X 0 0 0 ANDREA ZARETSKY DIRECTOR 0.50 X 0 0 0 NEAL ZUCKERMAN DIRECTOR 0.50 X 0 0 0 KENNETH M KROLL CHIEF FINANCIAL OFFICER 41.04 X 459997 0 130427 PAULA VEALE CHIEF MARKETING & COMMUNICATION 37.96 X 504742 0 223222 HEIDI ARTHUR CHIEF CAMPAIGN DEVELOPMENT 38.53 X 385827 0 127246 MICHELLE HILLMAN CHIEF CAMPAIGN DEVELOPMENT 37.83 X 377642 0 136851 ELISE JAMES CHIEF EQUITY OFFICER EQUITY & INCLUSION 45.96 X 359412 0 122406 REGINA BRADLEY CHIEF TALENT & FACILITIES 45.68 X 353885 0 123358 KATE EMANUEL CHIEF BUSINESS OPERATIONS & STRATEGY 34.97 X 344929 0 112823 CHARYSSE NUNEZ CHIEF INSIGHTS & ANALYTICS OFFICER 38.07 X 333990 0 105956 DINUKSHINI JEROMINE PERERA CHIEF MEDIA OFFICER 35.68 X 254749 0 122015 BARBARA LESHINSKY CHIEF REVENUE & DEV, THRU DEC. 2023 28.75 X 884648 0 195935 KATHLEEN KAYSE CHIEF MEDIA, THRU MAY 2023 12.08 X 206107 0 95 DANIELLE LINET SVP, CREATIVE STUDIO & MARKETING OPERATIONS 38.11 X 258091 0 98941 ANTHONY FOLENO SVP, STRATEGY & EVALUATION 39.28 X 255718 0 63806 ANTHONY SIGNORELLI SVP,CORPORATE PARTNERSHIPS 36.29 X 241885 0 68971 ANNE DEO SVP, ANALYTICS 41.28 X 239361 0 110941 KATHRYN ASHLEY MENSCHNER SVP, MEDIA STRATEGY & ENGAGEMENT 35.87 X 233037 0 59649 7068359 0 2592290 94 0 1 0 THE TRADE DESK INC 1114 6TH AVENUE 46TH FLOOR NEW YORK CA 10036 PROGRAMMATIC DSP 2937010 CG VISUAL SOLUTIONS CORPORATION 120 9TH AVENUE LONGMONT CO 80501 DIGITAL PRINTING - BILLBOARD & SIGNAGE 2273315 CREATIVE & RESPONSE RESEARCH SERVICES I 150 N MICHIGAN AVENUE 34TH FLOOR CHICAGO IL 60601 RESEARCH 1480358 HOME FRONT COMMUNICATIONS 1201 NEW YORK AVE NW SUITE 900 WASHINGTON DC 20005 DIGITAL MARKETING 1316767 FCB NEW YORK 387 PARK AVE S 11TH FLOOR NEW YORK NY 10016 PSA PRODUCTION 1106052 80 7465810 27632408 35098218 PUBLIC SVC CAMPAIGNS 900099 39857988 39857988 SOC. IMPACT RESEARCH 900099 1396418 1396418 41254406 2377743 2377743 355365 0 355365 355365 355365 1169835 331819 838016 838016 838016 455700 7465810 1586697 -1130997 -1130997 OTHER INCOME 900099 35 35 35 78792786 41254406 0 2440162 5792010 2343067 2830340 618603 19864328 15202023 2610522 2051783 1153069 638523 259169 255377 2070372 1361984 594017 114371 1753425 1304424 319135 129866 470026 470026 290880 290880 67000 67000 294641 184500 90341 19800 311304 39781 271523 288473 168258 101476 18739 1226013 691144 533788 1081 1092393 824975 199799 67619 968036 452682 315059 200295 365746 110681 210263 44802 795887 795887 172532 172532 PROD. & DISTRIBUTION 30133101 30133101 TEMP HELP & RECRUITING 1489419 735442 572806 181171 PSA ANALYTICS 64701 61372 3329 OUTREACH FUNCTIONS 43535 1575 7589 34371 193183 76185 105122 11876 68900074 54329717 10820603 3749754 1000 1000 31893205 44303857 4120300 4179708 17229273 15745558 991655 1121534 13377527 10844279 3243866 2533248 30072868 33807388 5078505 4387407 92630672 106079700 10746805 10091107 7668031 11778974 7424168 6373750 25839004 28243831 X 58275603 62638224 8516065 15197645 66791668 77835869 92630672 106079700 X 9892712 1149036 2453 X X 0 1 X 1 1 1 X 23885399 79344770 24138936 30948559 35098218 193415882 26709519 36367960 42125509 39365598 41254406 185822992 50594918 115712730 66264445 70314157 76352624 379238874 180705 207850 205450 199150 182409 975564 11951041 7159908 20670868 13678767 15916607 69377191 12131746 7367758 20876318 13877917 16099016 70352755 308886119 653212 495757 608999 1809127 2733108 6300203 653212 495757 608999 1809127 2733108 6300203 5154 27 12168 3152 35 20536 51253284 116208514 66885612 72126436 79085767 385559613 0.80110 0.78670 0.01630 0.01190 X SCHEDULE A, PART III, LINE 12, EXPLANATION OF OTHER INCOME: MISCELLANEOUS INCOME - 2019 AMOUNT: $ 5,154. 2020 AMOUNT: $ 27. 2021 AMOUNT: $ 12,168. 2022 AMOUNT: $ 3,152. 2023 AMOUNT: $ 35. RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 6386172 4089936 2296236 5594294 5387714 206580 1397061 1366629 30432 2533248 DEPOSITS FROM CAMPAIGN SPONSORS 440000 ACCUMULATED POSTRETIREMENT BENEFIT OBLIGATION 141745 RETIREMENT AND OTHER DEFERRED COMPENSATION 506827 LEASE LIABILITIES 5285178 6373750 X 83356786 1149036 1825512 1589452 4564000 78792786 0 78792786 72312585 1825512 1586999 3412511 68900074 0 68900074 PART X, LINE 2: THE COUNCIL IS EXEMPT FROM FEDERAL INCOME TAXES UNDER SECTION 501(C) (3) OF THE INTERNAL REVENUE CODE AND FROM STATE AND LOCAL TAXES UNDER COMPARABLE LAWS. ACCORDINGLY, NO INCOME TAX EXPENSE OR LIABILITY IS RECORDED IN THE FINANCIAL STATEMENTS. PART XI, LINE 2D - OTHER ADJUSTMENTS: ACTUARIAL GAIN ON ACCUMULATED POST RETIREMENT OBLIGATION 2,755. SPECIAL EVENT EXPENSES REPORTED ON PART VIII, LINE 8B 1,586,697. PART XII, LINE 2D - OTHER ADJUSTMENTS: SPECIAL EVENT EXPENSES REPORTED ON PART VIII, LINE 8B 1,586,697. WRITE-OFF OF PLEDGE RECEIVABLES 302. ANNUAL DINNER 7921510 7465810 455700 204354 1382343 7921510 7465810 455700 204354 1382343 1586697 -1130997 X X 1 1 X X X X 0 0 0 0 0 0 0 1 0 LISA SHERMAN PRESIDENT AND CEO 730471 0 351000 0 292868 0 735622 0 54026 0 2163987 0 601608 0 BARBARA LESHINSKY CHIEF REVENUE & DEV, THRU DEC. 2023 343917 0 493750 0 46981 0 173770 0 22165 0 1080583 0 502037 0 PAULA VEALE CHIEF MARKETING & COMMUNICATION 321692 0 87750 0 95300 0 177354 0 45868 0 727964 0 157043 0 KENNETH M KROLL CHIEF FINANCIAL OFFICER 364726 0 82250 0 13021 0 110525 0 19902 0 590424 0 88438 0 MICHELLE HILLMAN CHIEF CAMPAIGN DEVELOPMENT 264824 0 75000 0 37818 0 104026 0 32825 0 514493 0 78304 0 HEIDI ARTHUR CHIEF CAMPAIGN DEVELOPMENT 303150 0 72000 0 10677 0 103917 0 23329 0 513073 0 75380 0 ELISE JAMES CHIEF EQUITY OFFICER EQUITY & INCLUS 283626 0 68100 0 7686 0 86287 0 36119 0 481818 0 70720 0 REGINA BRADLEY CHIEF TALENT & FACILITIES 281663 0 65550 0 6672 0 91336 0 32022 0 477243 0 67656 0 KATE EMANUEL CHIEF BUSINESS OPERATIONS & STRATEGY 243839 0 64400 0 36690 0 80943 0 31880 0 457752 0 66138 0 CHARYSSE NUNEZ CHIEF INSIGHTS & ANALYTICS OFFICER 298834 0 33000 0 2156 0 92078 0 13878 0 439946 0 33000 0 DINUKSHINI JEROMINE PERERA CHIEF MEDIA OFFICER 241664 0 11170 0 1915 0 97106 0 24909 0 376764 0 11170 0 DANIELLE LINET SVP, CREATIVE STUDIO & MARKETING OPE 213660 0 43000 0 1431 0 59789 0 39152 0 357032 0 43000 0 ANNE DEO SVP, ANALYTICS 195640 0 42600 0 1121 0 57457 0 53484 0 350302 0 42600 0 ANTHONY FOLENO SVP, STRATEGY & EVALUATION 213674 0 41000 0 1044 0 48511 0 15295 0 319524 0 41000 0 ANTHONY SIGNORELLI SVP,CORPORATE PARTNERSHIPS 207207 0 33750 0 928 0 55497 0 13474 0 310856 0 33750 0 KATHRYN ASHLEY MENSCHNER SVP, MEDIA STRATEGY & ENGAGEMENT 194026 0 38100 0 911 0 57875 0 1774 0 292686 0 38100 0 KATHLEEN KAYSE CHIEF MEDIA, THRU MAY 2023 118207 0 78000 0 9900 0 0 0 95 0 206202 0 78000 0 PART I, LINE 1A THE AD COUNCIL PROVIDED REIMBURSEMENT FOR BUSINESS OR FIRST CLASS TRAVEL TO THE CEO PER CONTRACT IF FLYING DISTANCE (4 HOURS) OR INTERNATIONAL. THE AD COUNCIL PROVIDED AN ANNUAL MEMBERSHIP TO A HEALTH CLUB FOR THE FOLLOWING EMPLOYEES: LISA SHERMAN, KATHLEEN KAYSE, HEIDI ARTHUR, MICHELLE HILLMAN, REGINA BRADLEY, CHARYSSE NUNEZ, DINUKSHINI JEROMINE PERERA, BARBARA LESHINSKY, DANIELLE LINET, ANNE DEO, ANTHONY SIGNORELLI, AND KATHRYN ASHLEY MENSCHNER. PART I, LINE 7 AMOUNTS INCLUDED IN COLUMN C REFLECT BONUSES EARNED IN THE FISCAL YEAR BUT PAID OUT TWO AND A HALF MONTHS AFTER THE TAX YEAR ENDED. THEREFORE, THE AMOUNTS HAVE BEEN INCLUDED IN DEFERRED COMPENSATION AS REQUIRED BY THE FORM INSTRUCTIONS. FORM 990, PART I, LINE 1: THE AD COUNCIL CONVENES CREATIVE STORYTELLERS TO EDUCATE, UNITE AND UPLIFT AUDIENCES BY OPENING HEARTS, INSPIRING ACTION AND ACCELERATING CHANGE AROUND THE MOST PRESSING ISSUES IN AMERICA. SINCE OUR FOUNDING, THE AD COUNCIL AND OUR PARTNERS IN ADVERTISING, MEDIA, MARKETING AND TECH HAVE BEEN BEHIND SOME OF THE COUNTRY'S MOST ICONIC AND IMPACTFUL CAMPAIGNS - SMOKEY BEAR, FRIENDS DON'T LET FRIENDS DRIVE DRUNK, TEAR THE PAPER CEILING AND MANY MORE. WITH A CURRENT FOCUS ON MENTAL HEALTH, SUBSTANCE USE DISORDERS, SKILLS-FIRST HIRING, ANTI-HATE, GUN VIOLENCE PREVENTION, AND OTHER CRITICAL ISSUES, THE AD COUNCIL'S NATIONAL CAMPAIGNS ENCOMPASS ADVERTISING AND MEDIA CONTENT, GROUND GAME AND COMMUNITY EFFORTS, EMPLOYER PROGRAMS, TRUSTED MESSENGER AND INFLUENCER ENGAGEMENT, AMONG OTHER INNOVATIVE STRATEGIES. FORM 990, PART III, LINE 4A: WHILE DONATED MEDIA IS ESSENTIAL TO THE SUCCESS OF THE CAMPAIGNS, WE ULTIMATELY STRIVE TO INSPIRE ACTION AND IMPROVE LIVES. WE CONTINUALLY SEEK WAYS TO INNOVATE AND TO ENHANCE THE IMPACT OF EACH CAMPAIGN, AND THIS YEAR WAS NO DIFFERENT. WE SECURED NEW CREATIVE, TECHNOLOGICAL, DIGITAL, MOBILE AND MEDIA PARTNERS TO DEEPEN ENGAGEMENT AND DRIVE BEHAVIORAL SHIFTS AMONG ALL OF OUR TARGET AUDIENCES. THE AD COUNCIL'S 30+ ACTIVE CAMPAIGNS AIM TO INSPIRE CHANGE AND IMPROVE LIVES. NOTABLE CAMPAIGN RESULTS IN FY24 INCLUDE: ADOPTION FROM FOSTER CARE THOSE WHO RECALL SEEING OR HEARING AT LEAST ONE CAMPAIGN PSA ARE SIGNIFICANTLY MORE LIKELY TO SAY THEY HAVE SERIOUSLY CONSIDERED ADOPTING A TEEN FROM FOSTER CARE (40% VS. 13% IN FY24). DIABETES (TYPE 2) PREVENTION THERE HAVE BEEN 8.4 MILLION VISITORS TO THE CAMPAIGN WEBSITE, DOIHAVEPREDIABETES.ORG, SINCE IT LAUNCHED IN JANUARY 2016. IN ADDITION, A TOTAL OF 24.3 MILLION ON-SITE RISK TEST COMPLETIONS AND VIDEO VIEW COMPLETIONS THROUGH JUNE 2024 TO ASSESS INDIVIDUALS RISK OF PREDIABETES. FATHERHOOD INVOLVEMENT IN FY24, 60% OF FATHERS SAW AT LEAST ONE OF THE CAMPAIGN PSAS, SIGNIFICANTLY ABOVE THE AD COUNCIL NORM LUNG CANCER SCREENING SINCE THE CAMPAIGN LAUNCHED IN AUGUST 2017, THERE HAVE BEEN OVER 6.2 MILLION VISITS TO SAVEDBYTHESCAN.ORG WITH 1.3 MILLION ON-SITE QUIZ COMPLETIONS, OF WHICH 21% WERE DETERMINED TO BE HIGH-RISK INDIVIDUALS. SUICIDE PREVENTION IN Q3 2023, WE EXPERIENCED AN ALL-TIME HIGH (68%) IN THE PERCENTAGE OF YOUNG ADULTS WHO REPORT THEY COULD IDENTIFY WHEN A FRIEND IS STRUGGLING VERY/EXTREMELY WELL. TRANSFORMING HIRING AND DIVERSIFYING TALENT IN Q1 2024, STARS WHO HAVE SEEN OR HEARD THE CAMPAIGN PSAS ARE SIGNIFICANTLY MORE LIKELY TO AGREE THAT THEY ARE "MORE LIKELY TO APPLY FOR JOBS THAT REQUIRE BACHELOR'S DEGREES THAN I WAS 2-3 YEARS AGO," 49% AD AWARE VS. 88% NOT AWARE. VETERANS CRISIS PREVENTION 43% OF VETERANS SAID THEY HAD SEEN OR HEARD AT LEAST ONE OF THE PSAS, UP SIGNIFICANTLY FROM NOVEMBER 2022 (28%). THIS REPRESENTS APPROXIMATELY 8 MILLION VETERANS IN THE U.S. FORM 990, PART VI, SECTION B, LINE 11B I) A COPY WAS PROVIDED TO THE AUDIT COMMITTEE OF THE BOARD OF DIRECTORS; II) THE 990 WAS PROVIDED ELECTRONICALLY; III) THE AD COUNCIL PROVIDES SCHEDULES TO AN OUTSIDE ACCOUNTING FIRM WHO PREPARES ITS FORM 990. THE FIRM HAS AN ESTABLISHED REVIEW PROCESS TO ENSURE THE INFORMATION PROVIDED IS COMPREHENSIVE AND TRUTHFUL: THROUGHOUT THE YEAR, THE AUDIT COMMITTEE HAS OPPORTUNITIES TO DISCUSS AND COMMENT ON THE FORM 990 DURING THEIR REGULARLY SCHEDULED MEETINGS. PRIOR TO FILING THE FINAL DRAFT (ELECTRONIC VERSION) OF THE FORM 990 IT IS PROVIDED TO THE AUDIT COMMITTEE. FORM 990, PART VI, SECTION B, LINE 12C ALL BOARD MEMBERS, EMPLOYEES AND VOLUNTEERS RECEIVE THE CODE OF CONDUCT AND CONFLICT OF INTEREST POLICY AND ARE REQUIRED TO SIGN THE POLICY. SIGNED FORMS ARE MAINTAINED BOTH WITHIN THE DEVELOPMENT DEPARTMENT (FOR BOARD MEMBERS) AND WITHIN THE HR DEPARTMENT (FOR EMPLOYEES). AD COUNCIL REQUIRES THAT ANY MEMBER REPORT IN WRITING ANY CONFLICT OF INTEREST THAT ARISES IN THE FOLLOWING MANNER: 1) MEMBERS OF THE BOARD OF DIRECTORS SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE CHAIRMAN OF THE BOARD; 2) EMPLOYEES SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE CHIEF PEOPLE OFFICER; AND 3) VOLUNTEERS SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE AD COUNCIL'S CEO OR CFO. THE EXISTENCE OF A POTENTIAL CONFLICT OF INTEREST DOES NOT NECESSARILY CONSTITUTE A VIOLATION OF THE CONFLICT OF INTEREST POLICY. THE POLICY REQUIRES DISCLOSURE AND REVIEW OF POTENTIAL CONFLICTS AND PROHIBITION OF ACTUAL CONFLICTS OF INTEREST. IN SOME CASES, DISCLOSURE MAY BE ALL THAT IS REQUIRED. IN OTHER CASES, THE SITUATION MAY REQUIRE ADDITIONAL ACTION TO AVOID AN ACTUAL CONFLICT OF INTEREST OR TO REMEDY ONE. WHERE A CONFLICT OF INTEREST ARISES, AN INTERESTED COVERED PARTY SHALL ABSTAIN FROM DELIBERATIONS AND REFRAIN FROM PARTICIPATING IN ANY DECISIONS OR VOTING IN CONNECTION WITH THE MATTER. THE CODE OF CONDUCT AND CONFLICT OF INTEREST POLICY IS REVIEWED ANNUALLY. FORM 990, PART VI, SECTION B, LINE 15 APPROXIMATELY EVERY FOUR YEARS, THE AD COUNCIL HIRES AN INDEPENDENT CONSULTING FIRM TO CONDUCT A COMPREHENSIVE COMPENSATION STUDY. THE STUDY IS CONDUCTED TO ASSESS THE EXTERNAL COMPETITIVENESS OF THE AD COUNCIL'S CURRENT TOTAL PAY, DEVELOP COMPARABLE MARKET BASE SALARY AND TOTAL PAY SUMMARY STATISTICS AND AUDIT, AND RECOMMEND CHANGES TO THE AD COUNCIL'S EMPLOYEE INCENTIVE PLAN. THE MOST RECENT COMPREHENSIVE STUDY WAS PERFORMED IN SEPTEMBER 2021 WHICH INCLUDED AN UPDATED COMPENSATION DESIGN AND SALARY STRUCTURE. THE INFORMATION GATHERED FROM THESE STUDIES IS USED TO HELP INFORM THE DECISION-MAKING PROCESS OF THE COMPENSATION COMMITTEE. THE COMPENSATION COMMITTEE IS COMPRISED OF THE CHAIRMAN OF THE BOARD, THE THREE VICE CHAIRS AND THE HEAD OF THE FINANCE COMMITTEE. THE COMMITTEE MEETS AT LEAST ANNUALLY TO REVIEW AND ESTABLISH THE TOTAL COMPENSATION PACKAGE (BASE SALARY AND INCENTIVE GOALS) FOR THE PRESIDENT AND CEO AND CHIEFS. THE COMMITTEE ALSO REVIEWS AND APPROVES THE TOTAL INCENTIVE PAYOUT FOR THE ENTIRE ORGANIZATION. THIS ENTIRE PROCESS IS CONTEMPORANEOUSLY DOCUMENTED IN MEETING MINUTES. FISCAL YEAR 2024 COMPENSATION REVIEW WAS PERFORMED IN OCTOBER 2023. OTHER KEY EMPLOYEES ARE ADDRESSED IN THE COMPENSATION STUDY AND THIS COMPARATIVE DATA IS USED AS A PART OF THE PROCESS WHERE THE CEO, CFO, HR, AND DEPARTMENT HEADS REVIEW AND APPROVE THE COMPENSATION PACKAGE FOR EACH EMPLOYEE ANNUALLY. FORM 990, PART VI, SECTION C, LINE 19 GOVERNING DOCUMENTS (BY-LAWS) AND/OR CONFLICT OF INTEREST POLICY ARE AVAILABLE UPON REQUEST. THE FINANCIAL STATEMENTS CAN BE FOUND ON THE AD COUNCIL'S WEBSITE: WWW.ADCOUNCIL.ORG. FORM 990, PART VI, LINE 2: THE AD COUNCIL'S BUSINESS MODEL INCLUDES THE SERVICES OF A PRO BONO ADVERTISING AGENCY FOR EACH OF THE PUBLIC SERVICE ANNOUNCEMENT CAMPAIGNS ("CAMPAIGNS") THAT THE AD COUNCIL CREATES AND DISTRIBUTES FOR ITS GOVERNMENT AND NON-PROFIT CLIENTS. AMONGST THESE VOLUNTEER AD AGENCIES ARE SEVERAL AGENCIES THAT HAVE OFFICERS WHO ALSO SIT ON THE AD COUNCIL BOARD. THE PRO BONO ADVERTISING AGENCIES ARE APPROVED BY THE CLIENT PRIOR TO THEIR SELECTION. THESE AGENCIES DONATE THEIR LABOR TO THE CAMPAIGN, WITH THE EXCEPTION OF CERTAIN PRE-AUTHORIZED SPECIALIZED TASKS WHICH ARE OFFERED AT DISCOUNTED RATES. THE AD COUNCIL AND ITS CLIENTS PAY FOR PRE-APPROVED OUT-OF-POCKET COSTS INCURRED IN THE COURSE OF PERFORMANCE FOR THESE SPECIFIC CAMPAIGNS. THESE REIMBURSED COSTS INCLUDE PHYSICAL PRODUCTION, TRAVEL, THIRD PARTY RESEARCH, TELEPHONE, POSTAGE AND CERTAIN OTHER COSTS OF CREATING, PRODUCING, AND DISTRIBUTING THESE CAMPAIGNS. ADDITIONALLY, THE AD COUNCIL UTILIZES THE SERVICES OF SPECIALIZED VENDORS FOR THE CAMPAIGNS THAT OFTEN PROVIDE DISCOUNTED AND NON-PROFIT RATES TO THE AD COUNCIL. AMONGST THESE SPECIALIZED VENDORS ARE SEVERAL BUSINESSES THAT HAVE OFFICERS WHO ALSO SIT ON THE AD COUNCIL BOARD. THE AD COUNCIL ALSO HAS SEVERAL REGIONAL EMPLOYEES WHO WORK OUT OF DONATED OFFICE SPACE FROM COMPANIES THAT HAVE OFFICERS WHO SIT ON THE AD COUNCIL BOARD. THESE OFFICE COSTS ARE ACCOUNTED FOR AS IN-KIND USE OF FACILITIES. FORM 990, PART XI, LINE 9: ACTUARIAL CHANGE IN POST RETIREMENT OBLIGATIONS 2,755. WRITE-OFF OF PLEDGE RECEIVABLES -302. FORM 990, PART XII, LINE 2C: THE AD COUNCIL HAS AN AUDIT COMMITTEE THAT ASSUMES RESPONSIBILITY FOR THE OVERSIGHT OF THE AUDIT OF THE FINANCIAL STATEMENTS AND FOR THE SELECTION OF THE INDEPENDENT AUDITORS. THIS PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR.