GREATER MILWAUKEE CONVENTION & VISITORS BUREAU INC: Form 990, tax year 2022

View the entire original 990 at ProPublica ↗

Organization
GREATER MILWAUKEE CONVENTION & VISITORS BUREAU INC (EIN 39-1079432)
Tax period
2022-01-01 to 2022-12-31
Filed
2023-10-30
IRS object ID
202323039349300012
Schema version
2022v5.0
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2023-10-30T08:52:55-05:00ReturnTs
Tax Period End2022-12-31TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN390919055PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1RITZ HOLMAN LLPBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line1330 E KILBOURN AVE SUITE 550AddressLine1Txt
CityMILWAUKEECityNm
State AbbreviationWIStateAbbreviationCd
ZIP53202ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2022-01-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN391079432EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1GREATER MILWAUKEE CONVENTIONBusinessNameLine1Txt
Business Name Line2AND VISITORS BUREAU INCBusinessNameLine2Txt
FieldValueIRS element (for citing)
Business Name ControlGREABusinessNameControlTxt
Phone4142874237PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1648 N PLANKINTON AVE 220AddressLine1Txt
CityMILWAUKEECityNm
State AbbreviationWIStateAbbreviationCd
ZIP532032926ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonPEGGY WILLIAMS-SMITHPersonNm
Person TitlePRESIDENT & CEOPersonTitleTxt
Phone4142874237PhoneNum
Signature2023-10-30SignatureDt
Discuss With Paid PreparerYes (1)DiscussWithPaidPreparerInd

Signing Officer SigningOfficerGrp

Person Full Name PersonFullName

FieldValueIRS element (for citing)
Person FirstPEGGYPersonFirstNm
Person LastWILLIAMS-SMITHPersonLastNm
FieldValueIRS element (for citing)
SSN999009999SSN
FieldValueIRS element (for citing)
IRS Responsible Prty Info Curr0IRSResponsiblePrtyInfoCurrInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonKATY L SOMMERPreparerPersonNm
PTINP00273273PTIN
Phone4142711451PhoneNum
Preparation2023-10-30PreparationDt

Additional Filer Information AdditionalFilerInformation

Trusted Customer TrustedCustomerGrp

FieldValueIRS element (for citing)
Trusted Customer2TrustedCustomerCd
Authentication Assurance LevelAAL1AuthenticationAssuranceLevelCd
Identity Assurance LevelIAL1IdentityAssuranceLevelCd
FieldValueIRS element (for citing)
Tax2022TaxYr
Build TS2023-04-26 12:10:37ZBuildTS

Form 990 IRS990

FieldValueIRS element (for citing)
Principal OfficerPEGGY WILLIAMS-SMITHPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line1648 N PLANKINTON AVE 220AddressLine1Txt
CityMILWAUKEECityNm
State AbbreviationWIStateAbbreviationCd
ZIP532032926ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$8,109,222GrossReceiptsAmt
Group Return For Affiliates0GroupReturnForAffiliatesInd
Organization501cYes (X)Organization501cInd
Website AddressWWW.VISITMILWAUKEE.ORGWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation1967FormationYr
Legal Domicile StateWILegalDomicileStateCd
Activity Or MissionVISIT MILWAUKEE IS RESPONSIBLE FOR CREATING ECONOMIC GROWTH AND IMPROVING THE QUALITY OF LIFE FOR OUR COMMUNITIES BY BRANDING, MARKETING, AND SELLING MILWAUKEE AS A MUST-EXPERIENCE DESTINATION.ActivityOrMissionDesc
Voting Members Governing Body35VotingMembersGoverningBodyCnt
Voting Members Independent35VotingMembersIndependentCnt
Total Employee45TotalEmployeeCnt
Total Volunteers157TotalVolunteersCnt
Total Gross UBI$251,868TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$0NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$5,056,369PYContributionsGrantsAmt
CY Contributions Grants$6,650,035CYContributionsGrantsAmt
PY Program Service Revenue$861,077PYProgramServiceRevenueAmt
CY Program Service Revenue$1,195,490CYProgramServiceRevenueAmt
PY Investment Income$2,753PYInvestmentIncomeAmt
CY Investment Income$11,406CYInvestmentIncomeAmt
PY Other Revenue$4,558PYOtherRevenueAmt
CY Other Revenue$252,291CYOtherRevenueAmt
PY Total Revenue$5,924,757PYTotalRevenueAmt
CY Total Revenue$8,109,222CYTotalRevenueAmt
PY Grants And Similar Paid$0PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$0CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$3,152,779PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$3,680,375CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$0PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$0CYTotalFundraisingExpenseAmt
PY Other Expenses$4,785,635PYOtherExpensesAmt
CY Other Expenses$6,811,264CYOtherExpensesAmt
PY Total Expenses$7,938,414PYTotalExpensesAmt
CY Total Expenses$10,491,639CYTotalExpensesAmt
PY Revenues Less Expenses-$2,013,657PYRevenuesLessExpensesAmt
CY Revenues Less Expenses-$2,382,417CYRevenuesLessExpensesAmt
Total Assets BOY$13,303,680TotalAssetsBOYAmt
Total Assets EOY$11,823,311TotalAssetsEOYAmt
Total Liabilities BOY$893,147TotalLiabilitiesBOYAmt
Total Liabilities EOY$1,826,122TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$12,410,533NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$9,997,189NetAssetsOrFundBalancesEOYAmt
MissionVISIT MILWAUKEE IS RESPONSIBLE FOR CREATING ECONOMIC GROWTH AND IMPROVING THE QUALITY OF LIFE FOR OUR COMMUNITIES BY BRANDING, MARKETING, AND SELLING MILWAUKEE AS A MUST-EXPERIENCE DESTINATION.MissionDesc
Significant New Program Srvc0SignificantNewProgramSrvcInd
Significant Change0SignificantChangeInd
Expense$2,663,859ExpenseAmt
Revenue$230,259RevenueAmt
DescCONVENTION SALES AND SERVICES: RAISE THE VOLUME AND QUALITY OF CONVENTION MEETINGS BUSINESS BOOKED IN THE GREATER MILWAUKEE AREA, WHICH IN TURN BENEFITS THE WISCONSIN CENTER, HOTELS, VISIT MILWAUKEE PARTNERS, AND ECONOMY OF THE GREATER MILWAUKEE REGION.Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
Expense$3,512,473ExpenseAmt
Revenue$162,497RevenueAmt
DescMARKETING EFFORTS COORDINATE ALL EXTERNAL COMMUNICATIONS, PAID ADVERTISING, E-MARKETING, AND SOCIAL MEDIA FOR BOTH CONVENTIONS AND LEISURE TOURISM. THE DEPARTMENT IDENTIFIES MARKETING OPPORTUNITIES AND DEVELOPS SHORT AND LONG-TERM MARKETING STRATEGIES TO ATTRACT OVERNIGHT VISITORS FROM OUTSIDE THE MILWAUKEE AREA.Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

FieldValueIRS element (for citing)
Expense$634,136ExpenseAmt
Revenue$247,089RevenueAmt
DescPUBLIC RELATIONS AND COMMUNICATIONS EFFORTS PROMOTE THE GREATER MILWAUKEE REGION ON A LOCAL, REGIONAL, NATIONAL, AND INTERNATIONAL LEVEL TO MEETING PLANNERS, VISITORS, AND RESIDENTS. PUBLIC RELATIONS FOCUSES ON BOTH LEISURE AND CONVENTION TOURISM, INCREASING THE IMPACT OF PAID MARKETING TO INCREASE VISITOR TRAFFIC TO THE MILWAUKEE AREA.Desc
FieldValueIRS element (for citing)
Total Program Service Expenses$6,810,468TotalProgramServiceExpensesAmt
Described In Section501c30DescribedInSection501c3Ind
Schedule B RequiredYes (1)ScheduleBRequiredInd
Political Campaign Acty0PoliticalCampaignActyInd
Subject To Proxy TaxYes (1)SubjectToProxyTaxInd
Donor Advised Fund0DonorAdvisedFundInd
Conservation Easements0ConservationEasementsInd
Collections Of Art0CollectionsOfArtInd
Credit Counseling0CreditCounselingInd
Donor Rstr Or Quasi Endowments0DonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentYes (1)ReportLandBuildingEquipmentInd
Report Investments Other Sec0ReportInvestmentsOtherSecInd
Report Program Related Invst0ReportProgramRelatedInvstInd
Report Other AssetsYes (1)ReportOtherAssetsInd
Report Other LiabilitiesYes (1)ReportOtherLiabilitiesInd
Include FIN48 FootnoteYes (1)IncludeFIN48FootnoteInd
Independent Audit Fincl StmtYes (1)IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt0ConsolidatedAuditFinclStmtInd
School Operating0SchoolOperatingInd
Foreign Office0ForeignOfficeInd
Foreign Activities0ForeignActivitiesInd
More Than5000 K To Org0MoreThan5000KToOrgInd
More Than5000 K To Individuals0MoreThan5000KToIndividualsInd
Professional Fundraising0ProfessionalFundraisingInd
Fundraising Activities0FundraisingActivitiesInd
Gaming Activities0GamingActivitiesInd
Operate Hospital0OperateHospitalInd
Grants To Organizations0GrantsToOrganizationsInd
Grants To Individuals0GrantsToIndividualsInd
Schedule J RequiredYes (1)ScheduleJRequiredInd
Tax Exempt Bonds0TaxExemptBondsInd
Loan Outstanding0LoanOutstandingInd
Grant To Related Person0GrantToRelatedPersonInd
Business Rln With Org Mem0BusinessRlnWithOrgMemInd
Business Rln With Fam Mem0BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent0BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri0DeductibleNonCashContriInd
Deductible Art Contribution0DeductibleArtContributionInd
Terminate Operations0TerminateOperationsInd
Partial Liquidation0PartialLiquidationInd
Disregarded Entity0DisregardedEntityInd
Related EntityYes (1)RelatedEntityInd
Related Organization Ctrl Ent0RelatedOrganizationCtrlEntInd
Activities Conducted Prtshp0ActivitiesConductedPrtshpInd
Schedule O RequiredYes (1)ScheduleORequiredInd
IRP Document47IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Backup Wthld ComplianceYes (1)BackupWthldComplianceInd
Employee45EmployeeCnt
Employment Tax Returns FiledYes (1)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over LimitYes (1)UnrelatedBusIncmOverLimitInd
Form990 T FiledYes (1)Form990TFiledInd
Foreign Financial Account0ForeignFinancialAccountInd
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
Taxable Party Notification0TaxablePartyNotificationInd
Nondeductible ContributionsYes (1)NondeductibleContributionsInd
Nondeductible Contri DisclYes (1)NondeductibleContriDisclInd
Indoor Tanning Services0IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt0SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc0SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members35GoverningBodyVotingMembersCnt
Independent Voting Member35IndependentVotingMemberCnt
Family Or Business Rln0FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties0DelegationOfMgmtDutiesInd
Change To Org Documents0ChangeToOrgDocumentsInd
Material Diversion Or Misuse0MaterialDiversionOrMisuseInd
Members Or StockholdersYes (1)MembersOrStockholdersInd
Election Of Board Members0ElectionOfBoardMembersInd
Decisions Subject To Approva0DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (1)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (1)MinutesOfCommitteesInd
Officer Mailing Address0OfficerMailingAddressInd
Local Chapters0LocalChaptersInd
Form990 Provided To Gvrn Body0Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (1)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (1)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (1)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (1)WhistleblowerPolicyInd
Document Retention PolicyYes (1)DocumentRetentionPolicyInd
Compensation Process CEOYes (1)CompensationProcessCEOInd
Compensation Process OtherYes (1)CompensationProcessOtherInd
Investment In Joint Venture0InvestmentInJointVentureInd
States Where Copy Of Return Is FldWIStatesWhereCopyOfReturnIsFldCd
Other WebsiteYes (X)OtherWebsiteInd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1PEGGY WILLIAMS-SMITHBusinessNameLine1Txt
FieldValueIRS element (for citing)
Phone4142874237PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1648 N PLANKINTON AVE STE 220AddressLine1Txt
CityMILWAUKEECityNm
State AbbreviationWIStateAbbreviationCd
ZIP532032926ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (42 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtHighest Compensated EmployeeHighestCompensatedEmployeeInd
EVE HALL
BOARD CHAIR1.00Yes (X)Yes (X)$0$0$0
JAMES VILLA
TREASURER1.00Yes (X)Yes (X)$0$0$0
SHARI BLACK
CHIEF EXECUTIVE OFFICER1.00Yes (X)$0$0$0
JIM KANTER
DIRECTOR1.00Yes (X)$0$0$0
ALEXX ZAWADA
DIRECTOR1.00Yes (X)$0$0$0
DENNIS WILLIAMS
DIRECTOR1.00Yes (X)$0$0$0
MEAGAN O'REILLY
DIRECTOR1.00Yes (X)$0$0$0
SAMANTHA MALDONADO
DIRECTOR1.00Yes (X)$0$0$0
CRAIG KAMMHOLZ
DIRECTOR1.00Yes (X)$0$0$0
BRIAN DRANZIK
DIRECTOR1.00Yes (X)$0$0$0
PAUL BARTOLOTTA
DIRECTOR1.00Yes (X)$0$0$0
TAMI GARRISON
DIRECTOR1.00Yes (X)$0$0$0
GERARD RANDALL JR
DIRECTOR1.00Yes (X)$0$0$0
DANIELLE BERGNER
DIRECTOR1.00Yes (X)$0$0$0
JEREMY LUCAS
DIRECTOR1.00Yes (X)$0$0$0
KATHLEEN O'LEARY
DIRECTOR1.00Yes (X)$0$0$0
GRADY CROSBY
DIRECTOR1.00Yes (X)$0$0$0
KATE BRAASCH
DIRECTOR1.00Yes (X)$0$0$0
TRACY JOHNSON
DIRECTOR1.00Yes (X)$0$0$0
HOWARD SNYDER
DIRECTOR1.00Yes (X)$0$0$0
BILL DAVIDSON
DIRECTOR1.00Yes (X)$0$0$0
JASON RAE
DIRECTOR1.00Yes (X)$0$0$0
MAXX RODRIGUEZ
DIRECTOR1.00Yes (X)$0$0$0
MELISSA WEISS
DIRECTOR1.00Yes (X)$0$0$0
MARK FLAHERTY
DIRECTOR1.00Yes (X)$0$0$0
LYNDA KOHLER
DIRECTOR1.00Yes (X)$0$0$0
KRISTINE HILLMER
DIRECTOR1.00Yes (X)$0$0$0
CURT KLUTH
DIRECTOR1.00Yes (X)$0$0$0
BETH WEIRICK
DIRECTOR1.00Yes (X)$0$0$0
DENNIS MCBRIDE
DIRECTOR1.00Yes (X)$0$0$0
KEVIN NEWELL
DIRECTOR1.00Yes (X)$0$0$0
MARTY BROOKS
DIRECTOR1.00Yes (X)$0$0$0
MICHAEL EVANS
DIRECTOR1.00Yes (X)$0$0$0
SARAH SMITH-PANCHERI
DIRECTOR1.00Yes (X)$0$0$0
ARLISIA MCHENRY
DIRECTOR1.00Yes (X)$0$0$0
STEVE BAAS
EXECUTIVE DIRECTOR1.00Yes (X)$0$0$0
CHARLOTTE HAYSLETT
VICE PRESIDENT OF HUMAN RESOURCE40.00Yes (X)$113,024$0$23,196
PEGGY WILLIAMS-SMITH
PRESIDENT & CEO40.00Yes (X)$306,554$0$36,563
LUIS AYALA
VP FINANCE/ASST SECRETARY40.00Yes (X)$113,996$0$4,593
MARISSA WERNER
EMPLOYEE40.00$102,037$0$0Yes (X)
LESLIE KRAAK JOHNSON
VP OF SALES40.00$178,455$0$12,117Yes (X)
JOSHUA ALBRECHT
EMPLOYEE40.00$141,847$0$4,303Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$955,913TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$80,772TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K6IndivRcvdGreaterThan100KCnt
Former Ofcr Employees ListedYes (1)FormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (1)TotalCompGreaterThan150KInd
Compensation From Other Srcs0CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1TxtCityContractorAddress/USAddress/CityNmState AbbreviationContractorAddress/USAddress/StateAbbreviationCdZIPContractorAddress/USAddress/ZIPCdServicesServicesDescCompensationCompensationAmt
MADDEN PREPRINT MEDIA LLC
31 N 6TH AVE SUITE 105-157TUCSONAZ85701MARKETING$1,008,883
PLUM PRODUCTIONS
1418 W ST PAUL AVEMILWAUKEEWI53233MARKETING$186,893
EXHIB-IT
6201 JEFFERSON ST NE SUITE 102ALBUQUERQUENM87109MARKETING$159,536
DYNAMIC EVENTS BY DAVID CARUSO
207 E BUFFALO ST 515MILWAUKEEWI532022022 RNC RECEPTION$128,218
QUADGRAPHICS INC
555 S 108TH STWEST ALLISWI53214MARKETING$117,381
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K5CntrctRcvdGreaterThan100KCnt
Government Grants$6,650,035GovernmentGrantsAmt
Total Contributions$6,650,035TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (5 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
MEMBERSHIP DUES & ASSE541900$555,645$555,645
EVENT HOSTING541900$247,089$247,089
CONVENTION SERVICE FEE721310$230,259$230,259
COOPERATIVE ADVERTISIN541800$110,500$110,500
TRADESHOWS541900$51,997$51,997
FieldValueIRS element (for citing)
Total Program Service Revenue$1,195,490TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$11,406TotalRevenueColumnAmt
Exclusion$11,406ExclusionAmt

Other Revenue Misc OtherRevenueMiscGrp (2 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtUnrelated Business RevenueUnrelatedBusinessRevenueAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
ADVERTISING541800$251,868$251,868
MISCELLANEOUS INCOME541900$423$423
FieldValueIRS element (for citing)
Other Revenue Total$252,291OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$8,109,222TotalRevenueColumnAmt
Related Or Exempt Func Income$1,195,913RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$251,868UnrelatedBusinessRevenueAmt
Exclusion$11,406ExclusionAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$634,489TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$2,472,707TotalAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$124,129TotalAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$249,048TotalAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$200,002TotalAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$36,546TotalAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$13,520TotalAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$102,596TotalAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$3,265,439TotalAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$120,673TotalAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$131,812TotalAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$410,893TotalAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$86,123TotalAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$955,774TotalAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$116,799TotalAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$27,441TotalAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmt
OPP FUND EXPENSE$811,983
RESEARCH$213,181
ADMIN EXPENSES$205,428
PROMOTION$196,367

All Other Expenses AllOtherExpensesGrp

FieldValueIRS element (for citing)
Total$116,689TotalAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$10,491,639TotalAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$41,111BOYAmt
EOY$978,908EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
BOY$9,580,577BOYAmt
EOY$8,981,388EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

FieldValueIRS element (for citing)
BOY$1,000,000BOYAmt
EOY$112,025EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$2,103,317BOYAmt
EOY$195,199EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$259,562BOYAmt
EOY$325,373EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$1,339,702LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$1,054,401LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$116,762BOYAmt
EOY$285,301EOYAmt

Intangible Assets IntangibleAssetsGrp

FieldValueIRS element (for citing)
BOY$188,074BOYAmt
EOY$128,360EOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
BOY$14,277BOYAmt
EOY$816,757EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$13,303,680BOYAmt
EOY$11,823,311EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$554,773BOYAmt
EOY$718,842EOYAmt

Deferred Revenue DeferredRevenueGrp

FieldValueIRS element (for citing)
BOY$338,374BOYAmt
EOY$257,320EOYAmt

Other Liabilities OtherLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$849,960EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$893,147BOYAmt
EOY$1,826,122EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$12,410,533BOYAmt
EOY$9,997,189EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$12,410,533BOYAmt
EOY$9,997,189EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$13,303,680BOYAmt
EOY$11,823,311EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss-$2,382,417ReconcilationRevenueExpnssAmt
Prior Period Adjustments-$30,927PriorPeriodAdjustmentsAmt
Other Changes In Net Assets$0OtherChangesInNetAssetsAmt
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or Review0AccountantCompileOrReviewInd
FS AuditedYes (1)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Separate Basis Fincl StmtYes (X)SeparateBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit CommitteeYes (1)AuditCommitteeInd
Federal Grant Audit Required0FederalGrantAuditRequiredInd

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

FieldValueIRS element (for citing)
ContributorRESTRICTEDContributorNum

Contributor Business Name ContributorBusinessName

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor US Address ContributorUSAddress

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Total ContributionsRESTRICTEDTotalContributionsAmt

Schedule C IRS990ScheduleC

FieldValueIRS element (for citing)
Substantially All Dues Nonded0SubstantiallyAllDuesNondedInd
Only In House LobbyingYes (1)OnlyInHouseLobbyingInd
Agree Carryover Prior Year0AgreeCarryoverPriorYearInd

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$360,039OtherCostOrOtherBasisAmt
Depreciation$298,714DepreciationAmt
Book Value$61,325BookValueAmt

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$704,046OtherCostOrOtherBasisAmt
Depreciation$480,070DepreciationAmt
Book Value$223,976BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$275,617OtherCostOrOtherBasisAmt
Depreciation$275,617DepreciationAmt
Book Value$0BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$285,301TotalBookValueLandBuildingsAmt

Other Assets Org OtherAssetsOrgGrp (4 entries)

DescDescBook ValueBookValueAmt
SECURITY DEPOSITS$630
DEFERRED TAX ASSET$2,595
FSA DEPOSIT$2,500
RIGHT OF USE ASSET$811,032
FieldValueIRS element (for citing)
Total Book Value Other Assets$816,757TotalBookValueOtherAssetsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp

FieldValueIRS element (for citing)
DescLEASE LIABILITYDesc
Amt$849,960Amt
FieldValueIRS element (for citing)
Total Liability$849,960TotalLiabilityAmt
Footnote TextYes (X)FootnoteTextInd
Total Rev Etc Audited Fincl Stmt$8,109,222TotalRevEtcAuditedFinclStmtAmt
Revenue Not Reported$0RevenueNotReportedAmt
Revenue Subtotal$8,109,222RevenueSubtotalAmt
Revenue Not Reported Fincl Stmt$0RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990$8,109,222TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt$10,491,639TotExpnsEtcAuditedFinclStmtAmt
Expenses Not Reported$0ExpensesNotReportedAmt
Expenses Subtotal$10,491,639ExpensesSubtotalAmt
Expenses Not Rpt Fincl Stmt$0ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990$10,491,639TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePART X, LINE 2:FormAndLineReferenceDesc
ExplanationTHE ORGANIZATION IS EXEMPT FROM INCOME TAX UNDER SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE AND IS CLASSIFIED AS OTHER THAN A PRIVATE FOUNDATION. HOWEVER, INCOME FROM CERTAIN ACTIVITIES (PRIMARILY ADVERTISING INCOME) NOT DIRECTLY RELATED TO THE ORGANIZATION'S TAX-EXEMPT PURPOSE IS SUBJECT TO TAXATION AS UNRELATED BUSINESS INCOME. UNRELATED BUSINESS LOSSES WERE INCURRED IN THE YEARS ENDED DECEMBER 31, 2016, AND DECEMBER 31, 2017, OF $18,388, AND $34,686, RESPECTIVELY, WHICH ARE ALLOWED TO BE CARRIED FORWARD AND USED TO OFFSET FUTURE TAXABLE INCOME UNTIL THE YEARS ENDING DECEMBER 31, 2036, AND DECEMBER 31, 2037, RESPECTIVELY. NET OPERATING LOSS CARRYFORWARD TAX TOTALED $53,074. THE TOTAL UNRELATED BUSINESS INCOME TAX EXPENSE FOR THE YEAR ENDED DECEMBER 31, 2022 WAS $0. THE ORGANIZATION HAS DETERMINED THAT IT IS LIKELY THAT THE NET OPERATING LOSSES WILL BE REALIZED AND THEREFORE HAS RECOGNIZED A CUMULATIVE DEFERRED TAX ASSET OF $11,148 AS OF DECEMBER 31, 2022. IN ADDITION, THE ORGANIZATION HAS CONTRIBUTION DEDUCTIONS ALLOWED TO BE CARRIED FORWARD UP TO FIVE YEARS AFTER THE RELATED EXPENSE. CONTRIBUTIONS ARE AVAILABLE TO BE DEDUCTED OF $26,435, $54,925, $260,443, $9,450 AND $49,650 UNTIL TAX YEARS ENDING 2022, 2023, 2024 AND 2026, RESPECTIVELY. MANAGEMENT HAS REVIEWED ALL TAX POSITIONS RECOGNIZED IN PREVIOUSLY FILED TAX RETURNS IN THE U.S. FEDERAL AND STATE JURISDICTIONS AND THOSE EXPECTED TO BE TAKEN IN FUTURE TAX RETURNS. AS OF DECEMBER 31, 2022, THE ORGANIZATION HAD NO AMOUNTS RELATED TO UNRECOGNIZED INCOME TAX BENEFITS. THE ORGANIZATION DOES NOT ANTICIPATE ANY SIGNIFICANT CHANGES TO UNRECOGNIZED INCOME TAX BENEFITS OVER THE NEXT YEAR. THE ORGANIZATION IS CURRENTLY NOT UNDER AUDIT BY ANY FEDERAL OR STATE TAXING AUTHORITY.ExplanationTxt

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Club Dues Or FeesYes (X)ClubDuesOrFeesInd
Written Policy Ref T And E ExpnssYes (1)WrittenPolicyRefTAndEExpnssInd
Substantiation RequiredYes (1)SubstantiationRequiredInd
Compensation CommitteeYes (X)CompensationCommitteeInd
Independent ConsultantYes (X)IndependentConsultantInd
Form990 Of Other OrganizationsYes (X)Form990OfOtherOrganizationsInd
Written Employment ContractYes (X)WrittenEmploymentContractInd
Compensation SurveyYes (X)CompensationSurveyInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance Payment0SeverancePaymentInd
Supplemental Nonqual Rtr Plan0SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm0EquityBasedCompArrngmInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (2 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtCompensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmtBonus Filing OrganizationBonusFilingOrganizationAmountBonus Related OrganizationsBonusRelatedOrganizationsAmtOther Compensation Filing OrgOtherCompensationFilingOrgAmtOther Compensation Rltd OrgsOtherCompensationRltdOrgsAmtDeferred Compensation Flng OrgDeferredCompensationFlngOrgAmtDeferred Comp Rltd OrgsDeferredCompRltdOrgsAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtNontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmtTotal Compensation Rltd OrgsTotalCompensationRltdOrgsAmtComp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmtComp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
PEGGY WILLIAMS-SMITH
PRESIDENT & CEO$234,864$0$71,690$0$0$0$0$0$36,563$0$343,117$0$0$0
LESLIE KRAAK JOHNSON
VP OF SALES$133,563$0$35,271$0$9,621$0$0$0$12,117$0$190,572$0$0$0

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (6 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
FORM 990, PART VI, SECTION A, LINE 6LINE 6 EXPLANATION - THE ORGANIZATION HAS ACTIVE MEMBERS WHICH ARE INDIVIDUALS OR ENTITIES, ALL OR PART OF WHOSE BUSINESS OPERATIONS ARE CONDUCTED WITHIN THE GREATER MILWAUKEE AREA, OR WHO RESIDES IN THE GREATER MILWAUKEE AREA. IN ADDITION OTHER MEMBERS INCLUDE HONORARY MEMBERS, MUNICIPAL MEMBERS, AND THE MILWAUKEE COUNTY GOVERNMENT MEMBER. ACTIVE MEMBERS PAY ANNUAL DUES. MEMBERSHIP IS NON-VOTING. MEMBERSHIP INCLUDES PRIVILEGES SUCH AS PARTICIPATION IN VARIOUS ACTIVITIES, PROGRAMS, PUBLICATIONS, EDUCATIONAL AND MARKETING ACTIVITIES AS MAY BE DESIGNATED FROM TIME TO TIME BY THE BOARD OF DIRECTORS. AN ANNUAL MEETING OF MEMBERS IS HELD AS WELL AS POSSIBLE SPECIAL MEETINGS, IF SO CALLED.
FORM 990, PART VI, SECTION B, LINE 11BTHE 990 IS REVIEWED BY THE SECRETARY/TREASURER ON BEHALF OF THE AUDIT/FINANCE COMMITTEE, A STANDING COMMITTEE OF THE BOARD OF DIRECTORS, PRIOR TO FILING. A COPY IS MADE AVAILABLE TO THE FULL BOARD FOR THEIR REVIEW, BUT NOT PRIOR TO FILING.
FORM 990, PART VI, SECTION B, LINE 12CUPON EACH UPDATE OF THE POLICY OR WHEN A NEW MEMBER JOINS THE BOARD THEY ARE REQUESTED TO CAREFULLY READ AND SIGN OFF UPON AGREEMENT. THESE DOCUMENTS ARE KEPT WITHIN HR AND ONLY ACCESSIBLE BY HR AND THE CEO. IF ANY MATTERS OF CONFLICT SHOULD ARISE, HR WORKS DIRECTLY WITH THE INDIVIDUAL, DOCUMENTS ALL CONVERSATIONS AND DISCUSSED DIRECTLY WITH THE CEO
FORM 990, PART VI, SECTION B, LINE 15NEEDS ARE IDENTIFIED BY EITHER THE MANAGER OR DEPARTMENT AND A PROPOSAL IS WRITTEN. IT IS THEN REVIEWED WITH HR TO DETERMINE PROPER LEVELING AND A REASONABLE SALARY RANGE BASED ON INTERNAL METRICS AND OUTSIDE BENCHMARKING STUDIES TO DETERMINE RELATIVITY TO INDUSTRY STANDARDS. PROPOSAL IS THEN REVIEWED BY FINANCE TO ENSURE ADEQUATE FUNDING AND ULTIMATELY REVIEWED BY THE PRESIDENT AND CEO FOR FINAL APPROVAL.
FORM 990, PART VI, SECTION C, LINE 19DOCUMENTS ARE AVAILABLE UPON REQUEST AT OUR OFFICES. THE 990 IS FILED ONLINE AT GUIDESTAR.ORG.
STATEMENT ON VISIT MILWAUKEE NET ASSET BALANCES:THROUGH EXERCISING PRUDENT FISCAL MANAGEMENT AND ENACTING BEST PRACTICES, VISIT MILWAUKEE HAS ESTABLISHED VARIOUS RESERVE AND CONTINGENCY FUNDS OVER THE PAST SEVERAL FISCAL YEARS. THESE FUNDS ARE REFLECTED ON THE FINANCIAL STATEMENTS AS BOARD DESIGNATED NET ASSETS, AND ARE COMPRISED OF FOUR DESIGNATED FUNDS. THESE FUNDS WERE ESTABLISHED BY A BOARD RESOLUTION. TOTAL NET ASSETS MAY GROW OR DECLINE IN ANY GIVEN FISCAL YEAR BASED ON ACTIVITIES WITHIN THE FUNDS. THE FUNDS INCLUDE AN EMERGENCY CONTINGENCY FUND, A NON-PROFIT BEST PRACTICE. VISIT MILWAUKEE RECEIVES 80% OF ITS ANNUAL FUNDING THROUGH ONE FUNDING SOURCE, WHICH CAUSES A CONCENTRATION OF RISK. BEST PRACTICE IS TO MAINTAIN A MINIMUM RESERVE EQUAL TO SIX MONTHS OF OPERATING EXPENSES. IN ADDITION, A RESTRICTED BUSINESS OPPORTUNITY FUND WAS CREATED IN 2007 TO CAPITALIZE ON CONVENTION BUSINESS OPPORTUNITIES FOR THE DOWNTOWN MILWAUKEE AREA. FUNDS ARE DESIGNATED SPECIFICALLY FOR THIS PURPOSE. THE OPERATING RESERVE FUND IS USED TO COVER CURRENT YEAR OPERATING EXPENSES. DUE TO THE TIMING OF ANNUAL DISBURSEMENTS FROM THE MAIN FUNDING SOURCE, VISIT MILWAUKEE MUST DRAW DOWN ITS OPERATING RESERVE FUND THROUGHOUT THE FISCAL YEAR IN ORDER TO FUND CURRENT YEAR EXPENSES. VISIT MILWAUKEE MANAGEMENT MAY NOT UTILIZE ANY OF THE NET ASSET RESERVE FUNDS WITHOUT EXECUTIVE COMMITTEE APPROVAL.

Schedule R IRS990ScheduleR

Id Related Tax Exempt Org IdRelatedTaxExemptOrgGrp

Disregarded Entity Name DisregardedEntityName

FieldValueIRS element (for citing)
Business Name Line1DESTINATION MILWAUKEE INCBusinessNameLine1Txt

US Address USAddress

FieldValueIRS element (for citing)
Address Line1648 N PLANKINTON AVE STE 220AddressLine1Txt
CityMILWAUKEECityNm
State AbbreviationWIStateAbbreviationCd
ZIP532032926ZIPCd
FieldValueIRS element (for citing)
EIN731629024EIN
Primary ActivitiesEDUCATION OF THE PUBLIC REGARDING MILWAUKEEPrimaryActivitiesTxt
Legal Domicile StateWILegalDomicileStateCd
Exempt Code Section501(C)(3)ExemptCodeSectionTxt
Public Charity Status11APublicCharityStatusTxt
Direct Controlling NAN/ADirectControllingNACd
Controlled Organization0ControlledOrganizationInd
FieldValueIRS element (for citing)
Receipt Of Int Annts Rnts Rylts0ReceiptOfIntAnntsRntsRyltsInd
Gift Grnt Or Cap Contri To Oth Org0GiftGrntOrCapContriToOthOrgInd
Gift Grnt Cap Contri From Oth Org0GiftGrntCapContriFromOthOrgInd
Loans Or Guarantees To Other Org0LoansOrGuaranteesToOtherOrgInd
Loans Or Guarantees From Oth Org0LoansOrGuaranteesFromOthOrgInd
Div Related Organization0DivRelatedOrganizationInd
Asset Sale To Other Org0AssetSaleToOtherOrgInd
Asset Purchase From Other Org0AssetPurchaseFromOtherOrgInd
Asset Exchange0AssetExchangeInd
Rental Of Facilities To Oth Org0RentalOfFacilitiesToOthOrgInd
Rental Of Fclts From Oth Org0RentalOfFcltsFromOthOrgInd
Perform Of Services For Oth Org0PerformOfServicesForOthOrgInd
Perform Of Services By Other Org0PerformOfServicesByOtherOrgInd
Sharing Of Facilities0SharingOfFacilitiesInd
Paid Employees Sharing0PaidEmployeesSharingInd
Reimbursement Paid To Other Org0ReimbursementPaidToOtherOrgInd
Reimbursement Paid By Other Org0ReimbursementPaidByOtherOrgInd
Transfer To Other Org0TransferToOtherOrgInd
Transfer From Other Org0TransferFromOtherOrgInd

Comments

Anonymous: no account or email. Up to 2,000 characters, at most one link. Comments are checked automatically; some wait for review.