2023-10-30T08:52:55-05:00 2022-12-31 390919055 RITZ HOLMAN LLP 330 E KILBOURN AVE SUITE 550 MILWAUKEE WI 53202 990 2022-01-01 391079432 GREATER MILWAUKEE CONVENTION AND VISITORS BUREAU INC GREA 4142874237 648 N PLANKINTON AVE 220 MILWAUKEE WI 532032926 PEGGY WILLIAMS-SMITH PRESIDENT & CEO 4142874237 2023-10-30 1 PEGGY WILLIAMS-SMITH 999009999 0 KATY L SOMMER P00273273 4142711451 2023-10-30 2 AAL1 IAL1 2022 2023-04-26 12:10:37Z PEGGY WILLIAMS-SMITH 648 N PLANKINTON AVE 220 MILWAUKEE WI 532032926 8109222 0 X WWW.VISITMILWAUKEE.ORG X 1967 WI VISIT MILWAUKEE IS RESPONSIBLE FOR CREATING ECONOMIC GROWTH AND IMPROVING THE QUALITY OF LIFE FOR OUR COMMUNITIES BY BRANDING, MARKETING, AND SELLING MILWAUKEE AS A MUST-EXPERIENCE DESTINATION. 35 35 45 157 251868 0 5056369 6650035 861077 1195490 2753 11406 4558 252291 5924757 8109222 0 0 0 0 3152779 3680375 0 0 0 4785635 6811264 7938414 10491639 -2013657 -2382417 13303680 11823311 893147 1826122 12410533 9997189 VISIT MILWAUKEE IS RESPONSIBLE FOR CREATING ECONOMIC GROWTH AND IMPROVING THE QUALITY OF LIFE FOR OUR COMMUNITIES BY BRANDING, MARKETING, AND SELLING MILWAUKEE AS A MUST-EXPERIENCE DESTINATION. 0 0 2663859 230259 CONVENTION SALES AND SERVICES: RAISE THE VOLUME AND QUALITY OF CONVENTION MEETINGS BUSINESS BOOKED IN THE GREATER MILWAUKEE AREA, WHICH IN TURN BENEFITS THE WISCONSIN CENTER, HOTELS, VISIT MILWAUKEE PARTNERS, AND ECONOMY OF THE GREATER MILWAUKEE REGION. 3512473 162497 MARKETING EFFORTS COORDINATE ALL EXTERNAL COMMUNICATIONS, PAID ADVERTISING, E-MARKETING, AND SOCIAL MEDIA FOR BOTH CONVENTIONS AND LEISURE TOURISM. THE DEPARTMENT IDENTIFIES MARKETING OPPORTUNITIES AND DEVELOPS SHORT AND LONG-TERM MARKETING STRATEGIES TO ATTRACT OVERNIGHT VISITORS FROM OUTSIDE THE MILWAUKEE AREA. 634136 247089 PUBLIC RELATIONS AND COMMUNICATIONS EFFORTS PROMOTE THE GREATER MILWAUKEE REGION ON A LOCAL, REGIONAL, NATIONAL, AND INTERNATIONAL LEVEL TO MEETING PLANNERS, VISITORS, AND RESIDENTS. PUBLIC RELATIONS FOCUSES ON BOTH LEISURE AND CONVENTION TOURISM, INCREASING THE IMPACT OF PAID MARKETING TO INCREASE VISITOR TRAFFIC TO THE MILWAUKEE AREA. 6810468 0 1 0 1 0 0 0 0 0 1 0 0 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 47 0 1 45 1 1 1 0 0 0 1 1 0 0 0 X 35 35 0 0 0 0 1 0 0 1 1 0 0 0 1 1 1 1 1 1 1 0 WI X X PEGGY WILLIAMS-SMITH 4142874237 648 N PLANKINTON AVE STE 220 MILWAUKEE WI 532032926 EVE HALL BOARD CHAIR 1.00 X X 0 0 0 JAMES VILLA TREASURER 1.00 X X 0 0 0 SHARI BLACK CHIEF EXECUTIVE OFFICER 1.00 X 0 0 0 JIM KANTER DIRECTOR 1.00 X 0 0 0 ALEXX ZAWADA DIRECTOR 1.00 X 0 0 0 DENNIS WILLIAMS DIRECTOR 1.00 X 0 0 0 MEAGAN O'REILLY DIRECTOR 1.00 X 0 0 0 SAMANTHA MALDONADO DIRECTOR 1.00 X 0 0 0 CRAIG KAMMHOLZ DIRECTOR 1.00 X 0 0 0 BRIAN DRANZIK DIRECTOR 1.00 X 0 0 0 PAUL BARTOLOTTA DIRECTOR 1.00 X 0 0 0 TAMI GARRISON DIRECTOR 1.00 X 0 0 0 GERARD RANDALL JR DIRECTOR 1.00 X 0 0 0 DANIELLE BERGNER DIRECTOR 1.00 X 0 0 0 JEREMY LUCAS DIRECTOR 1.00 X 0 0 0 KATHLEEN O'LEARY DIRECTOR 1.00 X 0 0 0 GRADY CROSBY DIRECTOR 1.00 X 0 0 0 KATE BRAASCH DIRECTOR 1.00 X 0 0 0 TRACY JOHNSON DIRECTOR 1.00 X 0 0 0 HOWARD SNYDER DIRECTOR 1.00 X 0 0 0 BILL DAVIDSON DIRECTOR 1.00 X 0 0 0 JASON RAE DIRECTOR 1.00 X 0 0 0 MAXX RODRIGUEZ DIRECTOR 1.00 X 0 0 0 MELISSA WEISS DIRECTOR 1.00 X 0 0 0 MARK FLAHERTY DIRECTOR 1.00 X 0 0 0 LYNDA KOHLER DIRECTOR 1.00 X 0 0 0 KRISTINE HILLMER DIRECTOR 1.00 X 0 0 0 CURT KLUTH DIRECTOR 1.00 X 0 0 0 BETH WEIRICK DIRECTOR 1.00 X 0 0 0 DENNIS MCBRIDE DIRECTOR 1.00 X 0 0 0 KEVIN NEWELL DIRECTOR 1.00 X 0 0 0 MARTY BROOKS DIRECTOR 1.00 X 0 0 0 MICHAEL EVANS DIRECTOR 1.00 X 0 0 0 SARAH SMITH-PANCHERI DIRECTOR 1.00 X 0 0 0 ARLISIA MCHENRY DIRECTOR 1.00 X 0 0 0 STEVE BAAS EXECUTIVE DIRECTOR 1.00 X 0 0 0 CHARLOTTE HAYSLETT VICE PRESIDENT OF HUMAN RESOURCE 40.00 X 113024 0 23196 PEGGY WILLIAMS-SMITH PRESIDENT & CEO 40.00 X 306554 0 36563 LUIS AYALA VP FINANCE/ASST SECRETARY 40.00 X 113996 0 4593 MARISSA WERNER EMPLOYEE 40.00 X 102037 0 0 LESLIE KRAAK JOHNSON VP OF SALES 40.00 X 178455 0 12117 JOSHUA ALBRECHT EMPLOYEE 40.00 X 141847 0 4303 955913 0 80772 6 1 1 0 MADDEN PREPRINT MEDIA LLC 31 N 6TH AVE SUITE 105-157 TUCSON AZ 85701 MARKETING 1008883 PLUM PRODUCTIONS 1418 W ST PAUL AVE MILWAUKEE WI 53233 MARKETING 186893 EXHIB-IT 6201 JEFFERSON ST NE SUITE 102 ALBUQUERQUE NM 87109 MARKETING 159536 DYNAMIC EVENTS BY DAVID CARUSO 207 E BUFFALO ST 515 MILWAUKEE WI 53202 2022 RNC RECEPTION 128218 QUADGRAPHICS INC 555 S 108TH ST WEST ALLIS WI 53214 MARKETING 117381 5 6650035 6650035 MEMBERSHIP DUES & ASSE 541900 555645 555645 EVENT HOSTING 541900 247089 247089 CONVENTION SERVICE FEE 721310 230259 230259 COOPERATIVE ADVERTISIN 541800 110500 110500 TRADESHOWS 541900 51997 51997 1195490 11406 11406 ADVERTISING 541800 251868 251868 MISCELLANEOUS INCOME 541900 423 423 252291 8109222 1195913 251868 11406 634489 2472707 124129 249048 200002 36546 13520 102596 3265439 120673 131812 410893 86123 955774 116799 27441 OPP FUND EXPENSE 811983 RESEARCH 213181 ADMIN EXPENSES 205428 PROMOTION 196367 116689 10491639 41111 978908 9580577 8981388 1000000 112025 2103317 195199 259562 325373 1339702 1054401 116762 285301 188074 128360 14277 816757 13303680 11823311 554773 718842 338374 257320 0 849960 893147 1826122 X 12410533 9997189 12410533 9997189 13303680 11823311 -2382417 -30927 0 X 0 1 X 1 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 1 0 360039 298714 61325 704046 480070 223976 275617 275617 0 285301 SECURITY DEPOSITS 630 DEFERRED TAX ASSET 2595 FSA DEPOSIT 2500 RIGHT OF USE ASSET 811032 816757 LEASE LIABILITY 849960 849960 X 8109222 0 8109222 0 8109222 10491639 0 10491639 0 10491639 PART X, LINE 2: THE ORGANIZATION IS EXEMPT FROM INCOME TAX UNDER SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE AND IS CLASSIFIED AS OTHER THAN A PRIVATE FOUNDATION. HOWEVER, INCOME FROM CERTAIN ACTIVITIES (PRIMARILY ADVERTISING INCOME) NOT DIRECTLY RELATED TO THE ORGANIZATION'S TAX-EXEMPT PURPOSE IS SUBJECT TO TAXATION AS UNRELATED BUSINESS INCOME. UNRELATED BUSINESS LOSSES WERE INCURRED IN THE YEARS ENDED DECEMBER 31, 2016, AND DECEMBER 31, 2017, OF $18,388, AND $34,686, RESPECTIVELY, WHICH ARE ALLOWED TO BE CARRIED FORWARD AND USED TO OFFSET FUTURE TAXABLE INCOME UNTIL THE YEARS ENDING DECEMBER 31, 2036, AND DECEMBER 31, 2037, RESPECTIVELY. NET OPERATING LOSS CARRYFORWARD TAX TOTALED $53,074. THE TOTAL UNRELATED BUSINESS INCOME TAX EXPENSE FOR THE YEAR ENDED DECEMBER 31, 2022 WAS $0. THE ORGANIZATION HAS DETERMINED THAT IT IS LIKELY THAT THE NET OPERATING LOSSES WILL BE REALIZED AND THEREFORE HAS RECOGNIZED A CUMULATIVE DEFERRED TAX ASSET OF $11,148 AS OF DECEMBER 31, 2022. IN ADDITION, THE ORGANIZATION HAS CONTRIBUTION DEDUCTIONS ALLOWED TO BE CARRIED FORWARD UP TO FIVE YEARS AFTER THE RELATED EXPENSE. CONTRIBUTIONS ARE AVAILABLE TO BE DEDUCTED OF $26,435, $54,925, $260,443, $9,450 AND $49,650 UNTIL TAX YEARS ENDING 2022, 2023, 2024 AND 2026, RESPECTIVELY. MANAGEMENT HAS REVIEWED ALL TAX POSITIONS RECOGNIZED IN PREVIOUSLY FILED TAX RETURNS IN THE U.S. FEDERAL AND STATE JURISDICTIONS AND THOSE EXPECTED TO BE TAKEN IN FUTURE TAX RETURNS. AS OF DECEMBER 31, 2022, THE ORGANIZATION HAD NO AMOUNTS RELATED TO UNRECOGNIZED INCOME TAX BENEFITS. THE ORGANIZATION DOES NOT ANTICIPATE ANY SIGNIFICANT CHANGES TO UNRECOGNIZED INCOME TAX BENEFITS OVER THE NEXT YEAR. THE ORGANIZATION IS CURRENTLY NOT UNDER AUDIT BY ANY FEDERAL OR STATE TAXING AUTHORITY. X 1 1 X X X X X X 0 0 0 PEGGY WILLIAMS-SMITH PRESIDENT & CEO 234864 0 71690 0 0 0 0 0 36563 0 343117 0 0 0 LESLIE KRAAK JOHNSON VP OF SALES 133563 0 35271 0 9621 0 0 0 12117 0 190572 0 0 0 FORM 990, PART VI, SECTION A, LINE 6 LINE 6 EXPLANATION - THE ORGANIZATION HAS ACTIVE MEMBERS WHICH ARE INDIVIDUALS OR ENTITIES, ALL OR PART OF WHOSE BUSINESS OPERATIONS ARE CONDUCTED WITHIN THE GREATER MILWAUKEE AREA, OR WHO RESIDES IN THE GREATER MILWAUKEE AREA. IN ADDITION OTHER MEMBERS INCLUDE HONORARY MEMBERS, MUNICIPAL MEMBERS, AND THE MILWAUKEE COUNTY GOVERNMENT MEMBER. ACTIVE MEMBERS PAY ANNUAL DUES. MEMBERSHIP IS NON-VOTING. MEMBERSHIP INCLUDES PRIVILEGES SUCH AS PARTICIPATION IN VARIOUS ACTIVITIES, PROGRAMS, PUBLICATIONS, EDUCATIONAL AND MARKETING ACTIVITIES AS MAY BE DESIGNATED FROM TIME TO TIME BY THE BOARD OF DIRECTORS. AN ANNUAL MEETING OF MEMBERS IS HELD AS WELL AS POSSIBLE SPECIAL MEETINGS, IF SO CALLED. FORM 990, PART VI, SECTION B, LINE 11B THE 990 IS REVIEWED BY THE SECRETARY/TREASURER ON BEHALF OF THE AUDIT/FINANCE COMMITTEE, A STANDING COMMITTEE OF THE BOARD OF DIRECTORS, PRIOR TO FILING. A COPY IS MADE AVAILABLE TO THE FULL BOARD FOR THEIR REVIEW, BUT NOT PRIOR TO FILING. FORM 990, PART VI, SECTION B, LINE 12C UPON EACH UPDATE OF THE POLICY OR WHEN A NEW MEMBER JOINS THE BOARD THEY ARE REQUESTED TO CAREFULLY READ AND SIGN OFF UPON AGREEMENT. THESE DOCUMENTS ARE KEPT WITHIN HR AND ONLY ACCESSIBLE BY HR AND THE CEO. IF ANY MATTERS OF CONFLICT SHOULD ARISE, HR WORKS DIRECTLY WITH THE INDIVIDUAL, DOCUMENTS ALL CONVERSATIONS AND DISCUSSED DIRECTLY WITH THE CEO FORM 990, PART VI, SECTION B, LINE 15 NEEDS ARE IDENTIFIED BY EITHER THE MANAGER OR DEPARTMENT AND A PROPOSAL IS WRITTEN. IT IS THEN REVIEWED WITH HR TO DETERMINE PROPER LEVELING AND A REASONABLE SALARY RANGE BASED ON INTERNAL METRICS AND OUTSIDE BENCHMARKING STUDIES TO DETERMINE RELATIVITY TO INDUSTRY STANDARDS. PROPOSAL IS THEN REVIEWED BY FINANCE TO ENSURE ADEQUATE FUNDING AND ULTIMATELY REVIEWED BY THE PRESIDENT AND CEO FOR FINAL APPROVAL. FORM 990, PART VI, SECTION C, LINE 19 DOCUMENTS ARE AVAILABLE UPON REQUEST AT OUR OFFICES. THE 990 IS FILED ONLINE AT GUIDESTAR.ORG. STATEMENT ON VISIT MILWAUKEE NET ASSET BALANCES: THROUGH EXERCISING PRUDENT FISCAL MANAGEMENT AND ENACTING BEST PRACTICES, VISIT MILWAUKEE HAS ESTABLISHED VARIOUS RESERVE AND CONTINGENCY FUNDS OVER THE PAST SEVERAL FISCAL YEARS. THESE FUNDS ARE REFLECTED ON THE FINANCIAL STATEMENTS AS BOARD DESIGNATED NET ASSETS, AND ARE COMPRISED OF FOUR DESIGNATED FUNDS. THESE FUNDS WERE ESTABLISHED BY A BOARD RESOLUTION. TOTAL NET ASSETS MAY GROW OR DECLINE IN ANY GIVEN FISCAL YEAR BASED ON ACTIVITIES WITHIN THE FUNDS. THE FUNDS INCLUDE AN EMERGENCY CONTINGENCY FUND, A NON-PROFIT BEST PRACTICE. VISIT MILWAUKEE RECEIVES 80% OF ITS ANNUAL FUNDING THROUGH ONE FUNDING SOURCE, WHICH CAUSES A CONCENTRATION OF RISK. BEST PRACTICE IS TO MAINTAIN A MINIMUM RESERVE EQUAL TO SIX MONTHS OF OPERATING EXPENSES. IN ADDITION, A RESTRICTED BUSINESS OPPORTUNITY FUND WAS CREATED IN 2007 TO CAPITALIZE ON CONVENTION BUSINESS OPPORTUNITIES FOR THE DOWNTOWN MILWAUKEE AREA. FUNDS ARE DESIGNATED SPECIFICALLY FOR THIS PURPOSE. THE OPERATING RESERVE FUND IS USED TO COVER CURRENT YEAR OPERATING EXPENSES. DUE TO THE TIMING OF ANNUAL DISBURSEMENTS FROM THE MAIN FUNDING SOURCE, VISIT MILWAUKEE MUST DRAW DOWN ITS OPERATING RESERVE FUND THROUGHOUT THE FISCAL YEAR IN ORDER TO FUND CURRENT YEAR EXPENSES. VISIT MILWAUKEE MANAGEMENT MAY NOT UTILIZE ANY OF THE NET ASSET RESERVE FUNDS WITHOUT EXECUTIVE COMMITTEE APPROVAL. DESTINATION MILWAUKEE INC 648 N PLANKINTON AVE STE 220 MILWAUKEE WI 532032926 731629024 EDUCATION OF THE PUBLIC REGARDING MILWAUKEE WI 501(C)(3) 11A N/A 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0