THE BRANDLAB: Form 990, tax year 2022

View the entire original 990 at ProPublica ↗

Organization: THE BRANDLAB (EIN 80-0199088)
Tax period: 2022-07-01 to 2023-06-30
Filed: 2024-01-27
IRS object ID: 202420279349300707
Schema version: 2022v5.0
Source: Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header
Form 990
Schedule A
Schedule B
Schedule D
Schedule G
Schedule I
Schedule O

Return header ReturnHeader

Field	Value	IRS element (for citing)
Return	2024-01-27T11:42:16-06:00	ReturnTs
Tax Period End	2023-06-30	TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

Field	Value	IRS element (for citing)
Preparer Firm EIN	411647057	PreparerFirmEIN

Preparer Firm Name PreparerFirmName

Field	Value	IRS element (for citing)
Business Name Line1	MAHONEY ULBRICH CHRISTIANSEN & RUSS PA	BusinessNameLine1Txt

Preparer US Address PreparerUSAddress

Field	Value	IRS element (for citing)
Address Line1	10 RIVER PARK PLAZA SUITE 800	AddressLine1Txt
City	SAINT PAUL	CityNm
State Abbreviation	MN	StateAbbreviationCd
ZIP	55107	ZIPCd

Field	Value	IRS element (for citing)
Return Type	990	ReturnTypeCd
Tax Period Begin	2022-07-01	TaxPeriodBeginDt

Filer Filer

Field	Value	IRS element (for citing)
EIN	800199088	EIN

Business Name BusinessName

Field	Value	IRS element (for citing)
Business Name Line1	THE BRANDLAB	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Business Name Control	THEB	BusinessNameControlTxt
Phone	6124830167	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	PO BOX 8159	AddressLine1Txt
City	MINNEAPOLIS	CityNm
State Abbreviation	MN	StateAbbreviationCd
ZIP	55408	ZIPCd

Business Officer BusinessOfficerGrp

Field	Value	IRS element (for citing)
Person	KELLI WILLIAMS	PersonNm
Person Title	CHIEF EXECUTIVE OFFICER	PersonTitleTxt
Phone	6124830167	PhoneNum
Signature	2024-01-24	SignatureDt
Discuss With Paid Preparer	Yes (1)	DiscussWithPaidPreparerInd

Signing Officer SigningOfficerGrp

Person Full Name PersonFullName

Field	Value	IRS element (for citing)
Person First	KELLI	PersonFirstNm
Person Last	WILLIAMS	PersonLastNm

Field	Value	IRS element (for citing)
SSN	999009999	SSN

Field	Value	IRS element (for citing)
IRS Responsible Prty Info Curr	0	IRSResponsiblePrtyInfoCurrInd

Preparer Person PreparerPersonGrp

Field	Value	IRS element (for citing)
Preparer Person	MARC A KOTSONAS	PreparerPersonNm
PTIN	P00544551	PTIN
Phone	6512276695	PhoneNum
Preparation	2024-01-24	PreparationDt

Additional Filer Information AdditionalFilerInformation

Trusted Customer TrustedCustomerGrp

Field	Value	IRS element (for citing)
Trusted Customer	2	TrustedCustomerCd
Authentication Assurance Level	AAL1	AuthenticationAssuranceLevelCd
Identity Assurance Level	IAL1	IdentityAssuranceLevelCd

Field	Value	IRS element (for citing)
Tax	2022	TaxYr
Build TS	2023-04-26 12:10:37Z	BuildTS

Form 990 IRS990

Field	Value	IRS element (for citing)
Principal Officer	KELLI WILLIAMS	PrincipalOfficerNm

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	PO BOX 8159	AddressLine1Txt
City	MINNEAPOLIS	CityNm
State Abbreviation	MN	StateAbbreviationCd
ZIP	55408	ZIPCd

Field	Value	IRS element (for citing)
Gross Receipts	$1,542,050	GrossReceiptsAmt
Group Return For Affiliates	0	GroupReturnForAffiliatesInd
Organization501c3	Yes (X)	Organization501c3Ind
Website Address	WWW.THEBRANDLAB.ORG	WebsiteAddressTxt
Type Of Organization Corp	Yes (X)	TypeOfOrganizationCorpInd
Formation	2008	FormationYr
Legal Domicile State	MN	LegalDomicileStateCd
Activity Or Mission	TO CHANGE THE FACE AND VOICE OF THE MARKETING INDUSTRY.	ActivityOrMissionDesc
Voting Members Governing Body	14	VotingMembersGoverningBodyCnt
Voting Members Independent	14	VotingMembersIndependentCnt
Total Employee	170	TotalEmployeeCnt
Total Volunteers	200	TotalVolunteersCnt
Total Gross UBI	$0	TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm	$0	NetUnrelatedBusTxblIncmAmt
PY Contributions Grants	$2,073,398	PYContributionsGrantsAmt
CY Contributions Grants	$1,024,314	CYContributionsGrantsAmt
PY Program Service Revenue	$128,488	PYProgramServiceRevenueAmt
CY Program Service Revenue	$324,895	CYProgramServiceRevenueAmt
PY Investment Income	$1,724	PYInvestmentIncomeAmt
CY Investment Income	$15,117	CYInvestmentIncomeAmt
PY Other Revenue	$0	PYOtherRevenueAmt
CY Other Revenue	$128,474	CYOtherRevenueAmt
PY Total Revenue	$2,203,610	PYTotalRevenueAmt
CY Total Revenue	$1,492,800	CYTotalRevenueAmt
PY Grants And Similar Paid	$38,000	PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid	$31,487	CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members	$0	PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members	$0	CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid	$1,576,929	PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid	$2,025,796	CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns	$0	PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns	$22,500	CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense	$146,966	CYTotalFundraisingExpenseAmt
PY Other Expenses	$489,363	PYOtherExpensesAmt
CY Other Expenses	$683,476	CYOtherExpensesAmt
PY Total Expenses	$2,104,292	PYTotalExpensesAmt
CY Total Expenses	$2,763,259	CYTotalExpensesAmt
PY Revenues Less Expenses	$99,318	PYRevenuesLessExpensesAmt
CY Revenues Less Expenses	-$1,270,459	CYRevenuesLessExpensesAmt
Total Assets BOY	$2,985,937	TotalAssetsBOYAmt
Total Assets EOY	$1,816,347	TotalAssetsEOYAmt
Total Liabilities BOY	$278,671	TotalLiabilitiesBOYAmt
Total Liabilities EOY	$379,540	TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY	$2,707,266	NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY	$1,436,807	NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part III	Yes (X)	InfoInScheduleOPartIIIInd
Mission	TO CHANGE THE FACE AND THE VOICE OF THE MARKETING AND ADVERTISING INDUSTRY BY PROVIDING STUDENTS AGES 15-25 WITH EXPOSURE, ACCESS, AND OPPORTUNITY TO JOIN THE INDUSTRY WHILE PARTNERING WITH ORGANIZATIONS TO ENSURE THEY PROVIDE EQUITABLE EXPERIENCES WITHIN THEIR ORGANIZATIONS.	MissionDesc
Significant New Program Srvc	0	SignificantNewProgramSrvcInd
Significant Change	0	SignificantChangeInd
Expense	$1,322,438	ExpenseAmt
Grant	$31,487	GrantAmt
Revenue	$157,000	RevenueAmt
Desc	COLLEGE AND BEYOND (CAB) THE COLLEGE AND BEYOND PROGRAM PROVIDES YEAR-ROUND PROGRAMMING - FROM SKILLS TRAINING LIKE RESUME WORKSHOPS AND SPEED NETWORKING EVENTS TO MENTORSHIP FOR YOUNG PROFESSIONALS TO CONNECT WITH AN INDUSTRY LEADER AND FINANCIAL SCHOLARSHIPS OF OVER $30,000 AWARDED TO STUDENTS WHO HAVE PARTICIPATED IN ANY OF OUR PROGRAMS (AKA TBL ALUMS). TBL ALUMS ALSO ENGAGE IN LEADERSHIP OPPORTUNITIES THROUGH OUR CAB BOARD AN ALUM BOARD THAT INFLUENCES PROGRAMMING AND COMMUNICATION WITH THE BROADER TBL NETWORK. OUR ALUM NETWORK IS A GROWING GROUP OF OVER 400.FELLOWSHIP (OR LABFELLOWS) THE LABFELLOWS PROGRAM IS AN EIGHT-MONTH PAID FELLOWSHIP WHERE IN FY23, 16 JOB-READY PEOPLE FROM INDIGENOUS, BLACK, BROWN, AAPI, OR HISPANIC/LATINX BACKGROUNDS GAIN EXPERIENCE WITHIN BOTH CORPORATE AND AGENCY MARKETING AND ADVERTISING TEAMS. FELLOWS ENGAGE IN REAL-WORLD WORK EXPERIENCES AS THEY BUILD SKILLS AND RELATIONSHIPS THAT PREPARE THEM TO ENTER THE WORKFORCE AND LAUNCH SUSTAINABLE CAREERS.	Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

Field	Value	IRS element (for citing)
Expense	$410,439	ExpenseAmt
Desc	SPARK THE SPARK PROGRAM CREATES EXPOSURE TO CAREER PATHWAYS FOR HUNDREDS OF HIGH SCHOOL STUDENTS EACH YEAR. THE EXPERIENTIAL APPROACH COMBINES IN-CLASSROOM ENGAGEMENT OPPORTUNITIES WITH CAREER PANELS AND FIELD TRIPS TO INSPIRE THE NEXT GENERATION OF MARKETING AND ADVERTISING TALENT. IN FY23, WE EXPOSED OVER 1,500 YOUNG PEOPLE TO MARKETING & ADVERTISING CAREERS THROUGH SPARK PROGRAMMING. INTERNSHIPS WE CREATE ACCESS TO PAID INTERNSHIPS AT CREATIVE AGENCIES AND WITHIN CORPORATE MARKETING TEAMS FOR HIGH SCHOOL AND COLLEGE STUDENTS WORKING ON POST-SECONDARY EDUCATION. IN FY23, WE PROVIDED OVER 100 PAID INTERNSHIPS TO YOUNG PEOPLE, AGES 15-25, FROM INDIGENOUS, BLACK, BROWN, AAPI, OR HISPANIC/LATINX BACKGROUNDS. THE INTERNSHIPS PROVIDED ACCESS FOR THE INTERNS TO BUILD SKILLS, DEEPEN THEIR UNDERSTANDING OF CAREER PATHS, AND BUILD THAT FIRST PROFESSIONAL NETWORK.	Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

Field	Value	IRS element (for citing)
Expense	$216,461	ExpenseAmt
Revenue	$345,619	RevenueAmt
Desc	FEARLESS THE FEARLESS PROGRAM AIMS TO SUPPORT THE DIVERSITY, EQUITY, INCLUSION, AND BELONGING EFFORTS WITHIN OUR AGENCY AND CORPORATE PARTNERS WORKING TO CREATE EQUITY WHILE BUILDING MORE INCLUSIVE WORK, WORKERS, AND WORKPLACES. FEARLESS PROGRAMMING IS DELIVERED THROUGH THE BRANDLAB-FACILITATED WORKSHOPS AND DISCUSSIONS. IN FY23, WE FACILITATED OVER 20 WORKSHOPS WITH PARTNERS. WE ALSO CONTINUED OUR ANNUAL FEARLESS CONFERENCE. THE TWO-DAY HYBRID CONFERENCE BROUGHT TOGETHER 300 PEOPLE ACROSS THE MARKETING AND ADVERTISING INDUSTRY, COMMUNITY, AND YOUTH TO EXPLORE HOW WE CAN COLLECTIVELY STRENGTHEN OUR COMMITMENTS AND ACTIONS FOR A MORE DIVERSE AND EQUITABLE INDUSTRY.	Desc

Field	Value	IRS element (for citing)
Total Program Service Expenses	$1,949,338	TotalProgramServiceExpensesAmt
Described In Section501c3	Yes (1)	DescribedInSection501c3Ind
Schedule B Required	Yes (1)	ScheduleBRequiredInd
Political Campaign Acty	0	PoliticalCampaignActyInd
Lobbying Activities	0	LobbyingActivitiesInd
Subject To Proxy Tax	0	SubjectToProxyTaxInd
Donor Advised Fund	0	DonorAdvisedFundInd
Conservation Easements	0	ConservationEasementsInd
Collections Of Art	0	CollectionsOfArtInd
Credit Counseling	0	CreditCounselingInd
Donor Rstr Or Quasi Endowments	0	DonorRstrOrQuasiEndowmentsInd
Report Land Building Equipment	Yes (1)	ReportLandBuildingEquipmentInd
Report Investments Other Sec	0	ReportInvestmentsOtherSecInd
Report Program Related Invst	0	ReportProgramRelatedInvstInd
Report Other Assets	0	ReportOtherAssetsInd
Report Other Liabilities	0	ReportOtherLiabilitiesInd
Include FIN48 Footnote	Yes (1)	IncludeFIN48FootnoteInd
Independent Audit Fincl Stmt	Yes (1)	IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt	0	ConsolidatedAuditFinclStmtInd
School Operating	0	SchoolOperatingInd
Foreign Office	0	ForeignOfficeInd
Foreign Activities	0	ForeignActivitiesInd
More Than5000 K To Org	0	MoreThan5000KToOrgInd
More Than5000 K To Individuals	0	MoreThan5000KToIndividualsInd
Professional Fundraising	Yes (1)	ProfessionalFundraisingInd
Fundraising Activities	0	FundraisingActivitiesInd
Gaming Activities	0	GamingActivitiesInd
Operate Hospital	0	OperateHospitalInd
Grants To Organizations	0	GrantsToOrganizationsInd
Grants To Individuals	Yes (1)	GrantsToIndividualsInd
Schedule J Required	0	ScheduleJRequiredInd
Tax Exempt Bonds	0	TaxExemptBondsInd
Engaged In Excess Benefit Trans	0	EngagedInExcessBenefitTransInd
PY Excess Benefit Trans	0	PYExcessBenefitTransInd
Loan Outstanding	0	LoanOutstandingInd
Grant To Related Person	0	GrantToRelatedPersonInd
Business Rln With Org Mem	0	BusinessRlnWithOrgMemInd
Business Rln With Fam Mem	0	BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent	0	BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri	0	DeductibleNonCashContriInd
Deductible Art Contribution	0	DeductibleArtContributionInd
Terminate Operations	0	TerminateOperationsInd
Partial Liquidation	0	PartialLiquidationInd
Disregarded Entity	0	DisregardedEntityInd
Related Entity	0	RelatedEntityInd
Related Organization Ctrl Ent	0	RelatedOrganizationCtrlEntInd
Trnsfr Exmpt Non Chrtbl Rltd Org	0	TrnsfrExmptNonChrtblRltdOrgInd
Activities Conducted Prtshp	0	ActivitiesConductedPrtshpInd
Schedule O Required	Yes (1)	ScheduleORequiredInd
IRP Document	20	IRPDocumentCnt
IRP Document W2 G	0	IRPDocumentW2GCnt
Backup Wthld Compliance	Yes (1)	BackupWthldComplianceInd
Employee	170	EmployeeCnt
Employment Tax Returns Filed	Yes (1)	EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit	0	UnrelatedBusIncmOverLimitInd
Foreign Financial Account	0	ForeignFinancialAccountInd
Prohibited Tax Shelter Trans	0	ProhibitedTaxShelterTransInd
Taxable Party Notification	0	TaxablePartyNotificationInd
Nondeductible Contributions	0	NondeductibleContributionsInd
Quid Pro Quo Contributions	0	QuidProQuoContributionsInd
Form8282 Property Disposed Of	0	Form8282PropertyDisposedOfInd
Rcv Fnds To Pay Prsnl Bnft Cntrct	0	RcvFndsToPayPrsnlBnftCntrctInd
Pay Premiums Prsnl Bnft Cntrct	0	PayPremiumsPrsnlBnftCntrctInd
Indoor Tanning Services	0	IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt	0	SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc	0	SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VI	Yes (X)	InfoInScheduleOPartVIInd
Governing Body Voting Members	14	GoverningBodyVotingMembersCnt
Independent Voting Member	14	IndependentVotingMemberCnt
Family Or Business Rln	0	FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties	0	DelegationOfMgmtDutiesInd
Change To Org Documents	0	ChangeToOrgDocumentsInd
Material Diversion Or Misuse	0	MaterialDiversionOrMisuseInd
Members Or Stockholders	0	MembersOrStockholdersInd
Election Of Board Members	0	ElectionOfBoardMembersInd
Decisions Subject To Approva	0	DecisionsSubjectToApprovaInd
Minutes Of Governing Body	Yes (1)	MinutesOfGoverningBodyInd
Minutes Of Committees	Yes (1)	MinutesOfCommitteesInd
Officer Mailing Address	0	OfficerMailingAddressInd
Local Chapters	0	LocalChaptersInd
Form990 Provided To Gvrn Body	Yes (1)	Form990ProvidedToGvrnBodyInd
Conflict Of Interest Policy	Yes (1)	ConflictOfInterestPolicyInd
Annual Disclosure Covered Prsn	Yes (1)	AnnualDisclosureCoveredPrsnInd
Regular Monitoring Enfrc	Yes (1)	RegularMonitoringEnfrcInd
Whistleblower Policy	Yes (1)	WhistleblowerPolicyInd
Document Retention Policy	0	DocumentRetentionPolicyInd
Compensation Process CEO	Yes (1)	CompensationProcessCEOInd
Compensation Process Other	0	CompensationProcessOtherInd
Investment In Joint Venture	0	InvestmentInJointVentureInd
States Where Copy Of Return Is Fld	MN	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	WI	StatesWhereCopyOfReturnIsFldCd
Upon Request	Yes (X)	UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

Field	Value	IRS element (for citing)
Business Name Line1	KELLI WILLIAMS	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Phone	6124830167	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	PO BOX 8159	AddressLine1Txt
City	MINNEAPOLIS	CityNm
State Abbreviation	MN	StateAbbreviationCd
ZIP	55408	ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (16 entries)

TitleTitleTxt	Average Hours Per WeekAverageHoursPerWeekRt	Individual Trustee Or DirectorIndividualTrusteeOrDirectorInd	OfficerOfficerInd	Reportable Comp From OrgReportableCompFromOrgAmt	Reportable Comp From Rltd OrgReportableCompFromRltdOrgAmt	Other CompensationOtherCompensationAmt
MARY BETH GEORGE
CHAIR	2.00	Yes (X)	Yes (X)	$0	$0	$0
THOMAS JEFFERSON
VICE CHAIR	0.50	Yes (X)	Yes (X)	$0	$0	$0
LORENZ ESGUERRA
TREASURER	0.50	Yes (X)	Yes (X)	$0	$0	$0
TAYLOR HARRIS
SECRETARY	0.25	Yes (X)		$0	$0	$0
ERIC ASHWORTH
BOARD MEMBER	0.25	Yes (X)		$0	$0	$0
FRANK CROWSON
BOARD MEMBER	0.25	Yes (X)		$0	$0	$0
MELANIE JONES
BOARD MEMBER	0.25	Yes (X)		$0	$0	$0
JEFF KING
BOARD MEMBER	0.25	Yes (X)		$0	$0	$0
TRAVON SELLERS
BOARD MEMBER	0.25	Yes (X)		$0	$0	$0
KATHY MCCUSKEY
BOARD MEMBER	0.25	Yes (X)		$0	$0	$0
MILENA OLIVEIRA
BOARD MEMBER	0.25	Yes (X)		$0	$0	$0
JULIE SCHIEFLE
BOARD MEMBER	0.25	Yes (X)		$0	$0	$0
ALYSSA ABILO
BOARD MEMBER	0.25	Yes (X)		$0	$0	$0
MIKE CAGUIN
BOARD MEMBER	0.25	Yes (X)		$0	$0	$0
MAGGIE MCCRACKEN
CEO THRU NOV	50.00		Yes (X)	$110,577	$0	$0
KELLI WILILAMS
INTERIM CEO / CEO	50.00		Yes (X)	$48,784	$0	$0

Field	Value	IRS element (for citing)
Total Reportable Comp From Org	$159,361	TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org	$0	TotReportableCompRltdOrgAmt
Total Other Compensation	$0	TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K	1	IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed	0	FormerOfcrEmployeesListedInd
Total Comp Greater Than150 K	0	TotalCompGreaterThan150KInd
Compensation From Other Srcs	0	CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp

Contractor Name ContractorName

Business Name BusinessName

Field	Value	IRS element (for citing)
Business Name Line1	CLIFTONLARSONALLENLLP	BusinessNameLine1Txt

Contractor Address ContractorAddress

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	220 SOUTH 6TH STREET SUITE 300	AddressLine1Txt
City	MINNEAPOLIS	CityNm
State Abbreviation	MN	StateAbbreviationCd
ZIP	55402	ZIPCd

Field	Value	IRS element (for citing)
Services	ACCOUNTING & HUMAN RESOURCES	ServicesDesc
Compensation	$110,604	CompensationAmt

Field	Value	IRS element (for citing)
Cntrct Rcvd Greater Than100 K	1	CntrctRcvdGreaterThan100KCnt
All Other Contributions	$1,024,314	AllOtherContributionsAmt
Noncash Contributions	$1,980	NoncashContributionsAmt
Total Contributions	$1,024,314	TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (2 entries)

DescDesc	BusinessBusinessCd	Total Revenue ColumnTotalRevenueColumnAmt	Related Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
FEARLESS WORKSHOPS	900099	$167,895	$167,895
FELLOWSHIP CONTRACTS	900099	$157,000	$157,000

Field	Value	IRS element (for citing)
Total Program Service Revenue	$324,895	TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$15,117	TotalRevenueColumnAmt
Exclusion	$15,117	ExclusionAmt

Field	Value	IRS element (for citing)
Fundraising Gross Income	$177,724	FundraisingGrossIncomeAmt
Fundraising Direct Expenses	$49,250	FundraisingDirectExpensesAmt

Net Incm From Fundraising Evt NetIncmFromFundraisingEvtGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$128,474	TotalRevenueColumnAmt
Exclusion	$128,474	ExclusionAmt

Total Revenue TotalRevenueGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$1,492,800	TotalRevenueColumnAmt
Related Or Exempt Func Income	$324,895	RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue	$0	UnrelatedBusinessRevenueAmt
Exclusion	$143,591	ExclusionAmt

Grants To Domestic Individuals GrantsToDomesticIndividualsGrp

Field	Value	IRS element (for citing)
Total	$31,487	TotalAmt
Program Services	$31,487	ProgramServicesAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

Field	Value	IRS element (for citing)
Total	$48,077	TotalAmt
Program Services	$42,308	ProgramServicesAmt
Management And General	$3,846	ManagementAndGeneralAmt
Fundraising	$1,923	FundraisingAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

Field	Value	IRS element (for citing)
Total	$1,793,261	TotalAmt
Program Services	$1,523,574	ProgramServicesAmt
Management And General	$237,078	ManagementAndGeneralAmt
Fundraising	$32,609	FundraisingAmt

Pension Plan Contributions PensionPlanContributionsGrp

Field	Value	IRS element (for citing)
Total	$7,140	TotalAmt
Program Services	$2,781	ProgramServicesAmt
Management And General	$4,134	ManagementAndGeneralAmt
Fundraising	$225	FundraisingAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

Field	Value	IRS element (for citing)
Total	$32,791	TotalAmt
Program Services	$12,708	ProgramServicesAmt
Management And General	$19,171	ManagementAndGeneralAmt
Fundraising	$912	FundraisingAmt

Payroll Taxes PayrollTaxesGrp

Field	Value	IRS element (for citing)
Total	$144,527	TotalAmt
Program Services	$114,840	ProgramServicesAmt
Management And General	$27,150	ManagementAndGeneralAmt
Fundraising	$2,537	FundraisingAmt

Fees For Services Management FeesForServicesManagementGrp

Field	Value	IRS element (for citing)
Total	$85,115	TotalAmt
Program Services	$74,944	ProgramServicesAmt
Management And General	$6,588	ManagementAndGeneralAmt
Fundraising	$3,583	FundraisingAmt

Fees For Services Legal FeesForServicesLegalGrp

Field	Value	IRS element (for citing)
Total	$4,163	TotalAmt
Management And General	$4,163	ManagementAndGeneralAmt

Fees For Services Accounting FeesForServicesAccountingGrp

Field	Value	IRS element (for citing)
Total	$192,627	TotalAmt
Program Services	$128	ProgramServicesAmt
Management And General	$192,499	ManagementAndGeneralAmt

Fees For Services Prof Fundraising FeesForServicesProfFundraising

Field	Value	IRS element (for citing)
Total	$22,500	TotalAmt
Fundraising	$22,500	FundraisingAmt

Fees For Services Other FeesForServicesOtherGrp

Field	Value	IRS element (for citing)
Total	$125,653	TotalAmt
Program Services	$10,340	ProgramServicesAmt
Management And General	$72,956	ManagementAndGeneralAmt
Fundraising	$42,357	FundraisingAmt

Advertising AdvertisingGrp

Field	Value	IRS element (for citing)
Total	$17,039	TotalAmt
Program Services	$4,657	ProgramServicesAmt
Management And General	$12,252	ManagementAndGeneralAmt
Fundraising	$130	FundraisingAmt

Office Expenses OfficeExpensesGrp

Field	Value	IRS element (for citing)
Total	$28,225	TotalAmt
Program Services	$10,488	ProgramServicesAmt
Management And General	$16,687	ManagementAndGeneralAmt
Fundraising	$1,050	FundraisingAmt

Information Technology InformationTechnologyGrp

Field	Value	IRS element (for citing)
Total	$31,161	TotalAmt
Program Services	$11,059	ProgramServicesAmt
Management And General	$19,871	ManagementAndGeneralAmt
Fundraising	$231	FundraisingAmt

Travel TravelGrp

Field	Value	IRS element (for citing)
Total	$35,132	TotalAmt
Program Services	$13,066	ProgramServicesAmt
Management And General	$20,169	ManagementAndGeneralAmt
Fundraising	$1,897	FundraisingAmt

Depreciation Depletion DepreciationDepletionGrp

Field	Value	IRS element (for citing)
Total	$5,431	TotalAmt
Management And General	$5,431	ManagementAndGeneralAmt

Insurance InsuranceGrp

Field	Value	IRS element (for citing)
Total	$17,756	TotalAmt
Program Services	$3,482	ProgramServicesAmt
Management And General	$14,108	ManagementAndGeneralAmt
Fundraising	$166	FundraisingAmt

Other Expenses OtherExpensesGrp (3 entries)

DescDesc	TotalTotalAmt	Program ServicesProgramServicesAmt	Management And GeneralManagementAndGeneralAmt	FundraisingFundraisingAmt
MEALS AND ENTERTAINMENT	$126,732	$83,131	$7,249	$36,352
BAD DEBTS	$12,000	$10,000	$2,000
MISCELLANEOUS	$2,442	$345	$1,603	$494

Total Functional Expenses TotalFunctionalExpensesGrp

Field	Value	IRS element (for citing)
Total	$2,763,259	TotalAmt
Program Services	$1,949,338	ProgramServicesAmt
Management And General	$666,955	ManagementAndGeneralAmt
Fundraising	$146,966	FundraisingAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

Field	Value	IRS element (for citing)
BOY	$965,674	BOYAmt
EOY	$776,585	EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

Field	Value	IRS element (for citing)
BOY	$725,238	BOYAmt
EOY	$540,356	EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

Field	Value	IRS element (for citing)
BOY	$1,246,530	BOYAmt
EOY	$401,467	EOYAmt

Accounts Receivable AccountsReceivableGrp

Field	Value	IRS element (for citing)
EOY	$42,134	EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

Field	Value	IRS element (for citing)
BOY	$28,945	BOYAmt
EOY	$41,686	EOYAmt

Field	Value	IRS element (for citing)
Land Bldg Equip Cost Or Other Bss	$19,550	LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec	$5,431	LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

Field	Value	IRS element (for citing)
BOY	$19,550	BOYAmt
EOY	$14,119	EOYAmt

Total Assets TotalAssetsGrp

Field	Value	IRS element (for citing)
BOY	$2,985,937	BOYAmt
EOY	$1,816,347	EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

Field	Value	IRS element (for citing)
BOY	$190,628	BOYAmt
EOY	$275,317	EOYAmt

Grants Payable GrantsPayableGrp

Field	Value	IRS element (for citing)
BOY	$51,193	BOYAmt
EOY	$57,556	EOYAmt

Deferred Revenue DeferredRevenueGrp

Field	Value	IRS element (for citing)
BOY	$36,850	BOYAmt
EOY	$46,667	EOYAmt

Total Liabilities TotalLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$278,671	BOYAmt
EOY	$379,540	EOYAmt

Field	Value	IRS element (for citing)
Organization Follows FASB117	Yes (X)	OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

Field	Value	IRS element (for citing)
BOY	$1,248,468	BOYAmt
EOY	$678,379	EOYAmt

Donor Restriction Net Assets DonorRestrictionNetAssetsGrp

Field	Value	IRS element (for citing)
BOY	$1,458,798	BOYAmt
EOY	$758,428	EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$2,707,266	BOYAmt
EOY	$1,436,807	EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$2,985,937	BOYAmt
EOY	$1,816,347	EOYAmt

Field	Value	IRS element (for citing)
Reconcilation Revenue Expnss	-$1,270,459	ReconcilationRevenueExpnssAmt
Other Changes In Net Assets	$0	OtherChangesInNetAssetsAmt
Method Of Accounting Accrual	Yes (X)	MethodOfAccountingAccrualInd
Accountant Compile Or Review	0	AccountantCompileOrReviewInd
FS Audited	Yes (1)	FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

Field	Value	IRS element (for citing)
Separate Basis Fincl Stmt	Yes (X)	SeparateBasisFinclStmtInd

Field	Value	IRS element (for citing)
Audit Committee	Yes (1)	AuditCommitteeInd
Federal Grant Audit Required	0	FederalGrantAuditRequiredInd

Schedule A IRS990ScheduleA

Field	Value	IRS element (for citing)
Public Organization170	Yes (X)	PublicOrganization170Ind

Gifts Grants Contri Rcvd170 GiftsGrantsContriRcvd170Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$807,984	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$1,289,358	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$2,610,864	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$2,073,398	CurrentTaxYearMinus1YearAmt
Current Tax Year	$1,024,313	CurrentTaxYearAmt
Total	$7,805,917	TotalAmt

Total Calendar Year170 TotalCalendarYear170Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$807,984	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$1,289,358	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$2,610,864	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$2,073,398	CurrentTaxYearMinus1YearAmt
Current Tax Year	$1,024,313	CurrentTaxYearAmt
Total	$7,805,917	TotalAmt

Field	Value	IRS element (for citing)
Substantial Contributors Tot	$1,712,939	SubstantialContributorsTotAmt
Public Support Total170	$6,092,978	PublicSupportTotal170Amt

Gross Investment Income170 GrossInvestmentIncome170Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$201	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$137	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$2,612	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$1,724	CurrentTaxYearMinus1YearAmt
Current Tax Year	$15,118	CurrentTaxYearAmt
Total	$19,792	TotalAmt

Field	Value	IRS element (for citing)
Total Support	$7,825,709	TotalSupportAmt
Gross Receipts Rltd Activities	$821,790	GrossReceiptsRltdActivitiesAmt
Public Support CY170	0.77860	PublicSupportCY170Pct
Public Support PY170	0.77530	PublicSupportPY170Pct
Thirty Thr Pct Suprt Tests CY170	Yes (X)	ThirtyThrPctSuprtTestsCY170Ind

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

Field	Value	IRS element (for citing)
Contributor	RESTRICTED	ContributorNum

Contributor Business Name ContributorBusinessName

Field	Value	IRS element (for citing)
Business Name Line1	RESTRICTED	BusinessNameLine1

Contributor US Address ContributorUSAddress

Field	Value	IRS element (for citing)
Address Line1	RESTRICTED	AddressLine1
Address Line2	RESTRICTED	AddressLine2
City	RESTRICTED	City
State	RESTRICTED	State
ZIP Code	RESTRICTED	ZIPCode

Field	Value	IRS element (for citing)
Total Contributions	RESTRICTED	TotalContributionsAmt

Schedule D IRS990ScheduleD

Equipment EquipmentGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$19,550	OtherCostOrOtherBasisAmt
Depreciation	$5,431	DepreciationAmt
Book Value	$14,119	BookValueAmt

Field	Value	IRS element (for citing)
Total Book Value Land Buildings	$14,119	TotalBookValueLandBuildingsAmt
Footnote Text	Yes (X)	FootnoteTextInd
Total Rev Etc Audited Fincl Stmt	$1,736,977	TotalRevEtcAuditedFinclStmtAmt
Donated Services And Use Fclts	$244,177	DonatedServicesAndUseFcltsAmt
Revenue Not Reported	$244,177	RevenueNotReportedAmt
Revenue Subtotal	$1,492,800	RevenueSubtotalAmt
Revenue Not Reported Fincl Stmt	$0	RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990	$1,492,800	TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt	$3,007,436	TotExpnsEtcAuditedFinclStmtAmt
Donated Services Use Fclts	$244,177	DonatedServicesUseFcltsAmt
Expenses Not Reported	$244,177	ExpensesNotReportedAmt
Expenses Subtotal	$2,763,259	ExpensesSubtotalAmt
Expenses Not Rpt Fincl Stmt	$0	ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990	$2,763,259	TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail

Field	Value	IRS element (for citing)
Form And Line Reference	PART X, LINE 2:	FormAndLineReferenceDesc
Explanation	THE BRANDLAB HAS A TAX-EXEMPT STATUS UNDER SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE AND MINNESOTA STATUTE 290.05. IT HAS BEEN CLASSIFIED AS AN ORGANIZATION THAT IS NOT A PRIVATE FOUNDATION UNDER SECTION 509(A)(2) OF THE INTERNAL REVENUE CODE AND CONTRIBUTIONS BY DONORS ARE TAX DEDUCTIBLE. THE BRANDLAB DID NOT HAVE ANY UNRELATED BUSINESS INCOME IN 2023 OR 2022. THE BRANDLAB BELIEVES THAT IT HAS APPROPRIATE SUPPORT FOR ANY TAX POSITIONS TAKEN, AND ACCORDINGLY, DOES NOT HAVE ANY UNCERTAIN TAX POSITIONS THAT ARE MATERIAL TO THE FINANCIAL STATEMENTS.	ExplanationTxt

Schedule G IRS990ScheduleG

Field	Value	IRS element (for citing)
Solicitation Of Non Govt Grants	Yes (X)	SolicitationOfNonGovtGrantsInd
Special Fundraising Events	Yes (X)	SpecialFundraisingEventsInd
Agrmt Prof Fundraising Acty	Yes (1)	AgrmtProfFundraisingActyInd

Fundraiser Activity Info FundraiserActivityInfoGrp

Organization Business Name OrganizationBusinessName

Field	Value	IRS element (for citing)
Business Name Line1	TAMARACK WORDSMITHS INC	BusinessNameLine1Txt

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	4840 XERXES AVE S	AddressLine1Txt
City	MINNEAPOLIS	CityNm
State Abbreviation	MN	StateAbbreviationCd
ZIP	55410	ZIPCd

Field	Value	IRS element (for citing)
Activity	GRANT WRITING	ActivityTxt
Fundraiser Control Of Funds	0	FundraiserControlOfFundsInd
Gross Receipts	$42,000	GrossReceiptsAmt
Retained By Contractor	$22,500	RetainedByContractorAmt
Net To Organization	$19,500	NetToOrganizationAmt

Field	Value	IRS element (for citing)
Total Gross Receipts	$42,000	TotalGrossReceiptsAmt
Total Retained By Contractors	$22,500	TotalRetainedByContractorsAmt
Total Net To Organization	$19,500	TotalNetToOrganizationAmt
Licensed States	MN	LicensedStatesCd

Fundraising Event Information FundraisingEventInformationGrp

Field	Value	IRS element (for citing)
Event1	GALA	Event1Nm
Gross Receipts Event1	$177,724	GrossReceiptsEvent1Amt
Gross Revenue Event1	$177,724	GrossRevenueEvent1Amt
Food And Beverage Event1	$23,590	FoodAndBeverageEvent1Amt
Entertainment Event1	$7,184	EntertainmentEvent1Amt
Other Direct Expenses Event1	$18,476	OtherDirectExpensesEvent1Amt
Gross Receipts Total	$177,724	GrossReceiptsTotalAmt
Gross Revenue Total Events	$177,724	GrossRevenueTotalEventsAmt
Food And Beverage Total Events	$23,590	FoodAndBeverageTotalEventsAmt
Entertainment Total Events	$7,184	EntertainmentTotalEventsAmt
Oth Direct Expnss Total Events	$18,476	OthDirectExpnssTotalEventsAmt
Direct Expense Summary Events	$49,250	DirectExpenseSummaryEventsAmt
Net Income Summary	$128,474	NetIncomeSummaryAmt

Supplemental Information Detail SupplementalInformationDetail

Field	Value	IRS element (for citing)
Form And Line Reference	SCHEDULE G, PART I, LINE 2B, COLUMN (V)	FormAndLineReferenceDesc
Explanation	TAMARACK WORSDMITHS, INC. WAS HIRED FOR GRANT WRITING SERVICES.	ExplanationTxt

Schedule I IRS990ScheduleI

Field	Value	IRS element (for citing)
Grant Records Maintained	Yes (1)	GrantRecordsMaintainedInd

Grants Other Asst To Indiv In US GrantsOtherAsstToIndivInUSGrp

Field	Value	IRS element (for citing)
Grant Type	SCHOLARSHIPS	GrantTypeTxt
Recipient	7	RecipientCnt
Cash Grant	$31,487	CashGrantAmt

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (4 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
FORM 990, PART VI, SECTION B, LINE 11B	AN INDEPENDENT ACCOUNTING FIRM PREPARES THE 990. THE TREASURER AND EXECUTIVE DIRECTOR VERIFY THE AMOUNTS AND OTHER INFORMATION ON THE FORM 990. THE BOARD CHAIR COMPLETES THE REVIEW AND SIGNS OFF. THE FULL BOARD OF DIRECTORS IS PROVIDED A COPY OF THE FORM 990 PRIOR TO FILING WITH THE IRS.
FORM 990, PART VI, SECTION B, LINE 12C	THE ORGANIZATION'S CONFLICT OF INTEREST POLICY APPLIES TO DIRECTORS, OFFICERS, AND MEMBERS OF A COMMITTEE WITH GOVERNING BOARD DELEGATED POWERS. CONFLICTS ARE DETERMINED BY THE BOARD SHALL DETERMINE WHETHER A CONFLICT EXISTS. IN CONNECTION WITH ANY ACTUAL OR POSSIBLE CONFLICT OF INTEREST, AN INTERESTED PERSON MUST DISCLOSE THE EXISTENCE OF THE FINANCIAL INTEREST AND BE GIVEN THE OPPORTUNITY TO DISCLOSE ALL MATERIAL FACTS TO THE DIRECTORS AND MEMBERS OF COMMITTEES WITH GOVERNING BOARD DELEGATED POWERS CONSIDERING THE PROPOSED TRANSACTION OR ARRANGEMENT. AFTER DISCLOSURE OF THE FINANCIAL INTEREST AND ALL MATERIAL FACTS, AND AFTER ANY DISCUSSION WITH THE INTERESTED PERSON, HE/SHE SHALL LEAVE THE GOVERNING BOARD OR COMMITTEE MEETING WHILE THE DETERMINATION OF A CONFLICT OF INTEREST IS DISCUSSED AND VOTED UPON. THE REMAINING BOARD OR COMMITTEE MEMBERS SHALL DECIDE IF A CONFLICT OF INTEREST EXISTS. THE INTERESTED DIRECTOR MAY BE PRESENT FOR DISCUSSION TO ANSWER QUESTIONS, BUT MAY NOT ADVOCATE FOR THE ACTION TO BE TAKEN, CANNOT BE INCLUDED TO ESTABLISH A QUORUM FOR THE MEETING, AND MUST LEAVE THE ROOM WHILE A VOTE IS TAKEN. THE MINUTES OF ALL ACTIONS TAKEN ON SUCH MATTERS SHALL CLEARLY REFLECT THAT THESE REQUIREMENTS HAVE BEEN MET.
FORM 990, PART VI, SECTION B, LINE 15A	THE BOARD OF DIRECTORS REVIEW AND APPROVE THE COMPENSATION OF THE EXECUTIVE DIRECTOR BASED ON THE PROPOSED BUDGET AND SALARIES OF SIMILAR ROLES OF COMPARABLE NONPROFITS.
FORM 990, PART VI, SECTION C, LINE 19	AVAILABLE UPON REQUEST.