2024-01-27T11:42:16-06:00 2023-06-30 411647057 MAHONEY ULBRICH CHRISTIANSEN & RUSS PA 10 RIVER PARK PLAZA SUITE 800 SAINT PAUL MN 55107 990 2022-07-01 800199088 THE BRANDLAB THEB 6124830167 PO BOX 8159 MINNEAPOLIS MN 55408 KELLI WILLIAMS CHIEF EXECUTIVE OFFICER 6124830167 2024-01-24 1 KELLI WILLIAMS 999009999 0 MARC A KOTSONAS P00544551 6512276695 2024-01-24 2 AAL1 IAL1 2022 2023-04-26 12:10:37Z KELLI WILLIAMS PO BOX 8159 MINNEAPOLIS MN 55408 1542050 0 X WWW.THEBRANDLAB.ORG X 2008 MN TO CHANGE THE FACE AND VOICE OF THE MARKETING INDUSTRY. 14 14 170 200 0 0 2073398 1024314 128488 324895 1724 15117 0 128474 2203610 1492800 38000 31487 0 0 1576929 2025796 0 22500 146966 489363 683476 2104292 2763259 99318 -1270459 2985937 1816347 278671 379540 2707266 1436807 X TO CHANGE THE FACE AND THE VOICE OF THE MARKETING AND ADVERTISING INDUSTRY BY PROVIDING STUDENTS AGES 15-25 WITH EXPOSURE, ACCESS, AND OPPORTUNITY TO JOIN THE INDUSTRY WHILE PARTNERING WITH ORGANIZATIONS TO ENSURE THEY PROVIDE EQUITABLE EXPERIENCES WITHIN THEIR ORGANIZATIONS. 0 0 1322438 31487 157000 COLLEGE AND BEYOND (CAB) THE COLLEGE AND BEYOND PROGRAM PROVIDES YEAR-ROUND PROGRAMMING - FROM SKILLS TRAINING LIKE RESUME WORKSHOPS AND SPEED NETWORKING EVENTS TO MENTORSHIP FOR YOUNG PROFESSIONALS TO CONNECT WITH AN INDUSTRY LEADER AND FINANCIAL SCHOLARSHIPS OF OVER $30,000 AWARDED TO STUDENTS WHO HAVE PARTICIPATED IN ANY OF OUR PROGRAMS (AKA TBL ALUMS). TBL ALUMS ALSO ENGAGE IN LEADERSHIP OPPORTUNITIES THROUGH OUR CAB BOARD AN ALUM BOARD THAT INFLUENCES PROGRAMMING AND COMMUNICATION WITH THE BROADER TBL NETWORK. OUR ALUM NETWORK IS A GROWING GROUP OF OVER 400.FELLOWSHIP (OR LABFELLOWS) THE LABFELLOWS PROGRAM IS AN EIGHT-MONTH PAID FELLOWSHIP WHERE IN FY23, 16 JOB-READY PEOPLE FROM INDIGENOUS, BLACK, BROWN, AAPI, OR HISPANIC/LATINX BACKGROUNDS GAIN EXPERIENCE WITHIN BOTH CORPORATE AND AGENCY MARKETING AND ADVERTISING TEAMS. FELLOWS ENGAGE IN REAL-WORLD WORK EXPERIENCES AS THEY BUILD SKILLS AND RELATIONSHIPS THAT PREPARE THEM TO ENTER THE WORKFORCE AND LAUNCH SUSTAINABLE CAREERS. 410439 SPARK THE SPARK PROGRAM CREATES EXPOSURE TO CAREER PATHWAYS FOR HUNDREDS OF HIGH SCHOOL STUDENTS EACH YEAR. THE EXPERIENTIAL APPROACH COMBINES IN-CLASSROOM ENGAGEMENT OPPORTUNITIES WITH CAREER PANELS AND FIELD TRIPS TO INSPIRE THE NEXT GENERATION OF MARKETING AND ADVERTISING TALENT. IN FY23, WE EXPOSED OVER 1,500 YOUNG PEOPLE TO MARKETING & ADVERTISING CAREERS THROUGH SPARK PROGRAMMING. INTERNSHIPS WE CREATE ACCESS TO PAID INTERNSHIPS AT CREATIVE AGENCIES AND WITHIN CORPORATE MARKETING TEAMS FOR HIGH SCHOOL AND COLLEGE STUDENTS WORKING ON POST-SECONDARY EDUCATION. IN FY23, WE PROVIDED OVER 100 PAID INTERNSHIPS TO YOUNG PEOPLE, AGES 15-25, FROM INDIGENOUS, BLACK, BROWN, AAPI, OR HISPANIC/LATINX BACKGROUNDS. THE INTERNSHIPS PROVIDED ACCESS FOR THE INTERNS TO BUILD SKILLS, DEEPEN THEIR UNDERSTANDING OF CAREER PATHS, AND BUILD THAT FIRST PROFESSIONAL NETWORK. 216461 345619 FEARLESS THE FEARLESS PROGRAM AIMS TO SUPPORT THE DIVERSITY, EQUITY, INCLUSION, AND BELONGING EFFORTS WITHIN OUR AGENCY AND CORPORATE PARTNERS WORKING TO CREATE EQUITY WHILE BUILDING MORE INCLUSIVE WORK, WORKERS, AND WORKPLACES. FEARLESS PROGRAMMING IS DELIVERED THROUGH THE BRANDLAB-FACILITATED WORKSHOPS AND DISCUSSIONS. IN FY23, WE FACILITATED OVER 20 WORKSHOPS WITH PARTNERS. WE ALSO CONTINUED OUR ANNUAL FEARLESS CONFERENCE. THE TWO-DAY HYBRID CONFERENCE BROUGHT TOGETHER 300 PEOPLE ACROSS THE MARKETING AND ADVERTISING INDUSTRY, COMMUNITY, AND YOUTH TO EXPLORE HOW WE CAN COLLECTIVELY STRENGTHEN OUR COMMITMENTS AND ACTIONS FOR A MORE DIVERSE AND EQUITABLE INDUSTRY. 1949338 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 1 1 0 0 0 0 0 0 1 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 20 0 1 170 1 0 0 0 0 0 0 0 0 0 0 0 0 X 14 14 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 0 1 0 0 MN WI X KELLI WILLIAMS 6124830167 PO BOX 8159 MINNEAPOLIS MN 55408 MARY BETH GEORGE CHAIR 2.00 X X 0 0 0 THOMAS JEFFERSON VICE CHAIR 0.50 X X 0 0 0 LORENZ ESGUERRA TREASURER 0.50 X X 0 0 0 TAYLOR HARRIS SECRETARY 0.25 X 0 0 0 ERIC ASHWORTH BOARD MEMBER 0.25 X 0 0 0 FRANK CROWSON BOARD MEMBER 0.25 X 0 0 0 MELANIE JONES BOARD MEMBER 0.25 X 0 0 0 JEFF KING BOARD MEMBER 0.25 X 0 0 0 TRAVON SELLERS BOARD MEMBER 0.25 X 0 0 0 KATHY MCCUSKEY BOARD MEMBER 0.25 X 0 0 0 MILENA OLIVEIRA BOARD MEMBER 0.25 X 0 0 0 JULIE SCHIEFLE BOARD MEMBER 0.25 X 0 0 0 ALYSSA ABILO BOARD MEMBER 0.25 X 0 0 0 MIKE CAGUIN BOARD MEMBER 0.25 X 0 0 0 MAGGIE MCCRACKEN CEO THRU NOV 50.00 X 110577 0 0 KELLI WILILAMS INTERIM CEO / CEO 50.00 X 48784 0 0 159361 0 0 1 0 0 0 CLIFTONLARSONALLENLLP 220 SOUTH 6TH STREET SUITE 300 MINNEAPOLIS MN 55402 ACCOUNTING & HUMAN RESOURCES 110604 1 1024314 1980 1024314 FEARLESS WORKSHOPS 900099 167895 167895 FELLOWSHIP CONTRACTS 900099 157000 157000 324895 15117 15117 177724 49250 128474 128474 1492800 324895 0 143591 31487 31487 48077 42308 3846 1923 1793261 1523574 237078 32609 7140 2781 4134 225 32791 12708 19171 912 144527 114840 27150 2537 85115 74944 6588 3583 4163 4163 192627 128 192499 22500 22500 125653 10340 72956 42357 17039 4657 12252 130 28225 10488 16687 1050 31161 11059 19871 231 35132 13066 20169 1897 5431 5431 17756 3482 14108 166 MEALS AND ENTERTAINMENT 126732 83131 7249 36352 BAD DEBTS 12000 10000 2000 MISCELLANEOUS 2442 345 1603 494 2763259 1949338 666955 146966 965674 776585 725238 540356 1246530 401467 42134 28945 41686 19550 5431 19550 14119 2985937 1816347 190628 275317 51193 57556 36850 46667 278671 379540 X 1248468 678379 1458798 758428 2707266 1436807 2985937 1816347 -1270459 0 X 0 1 X 1 0 X 807984 1289358 2610864 2073398 1024313 7805917 807984 1289358 2610864 2073398 1024313 7805917 1712939 6092978 201 137 2612 1724 15118 19792 7825709 821790 0.77860 0.77530 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 19550 5431 14119 14119 X 1736977 244177 244177 1492800 0 1492800 3007436 244177 244177 2763259 0 2763259 PART X, LINE 2: THE BRANDLAB HAS A TAX-EXEMPT STATUS UNDER SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE AND MINNESOTA STATUTE 290.05. IT HAS BEEN CLASSIFIED AS AN ORGANIZATION THAT IS NOT A PRIVATE FOUNDATION UNDER SECTION 509(A)(2) OF THE INTERNAL REVENUE CODE AND CONTRIBUTIONS BY DONORS ARE TAX DEDUCTIBLE. THE BRANDLAB DID NOT HAVE ANY UNRELATED BUSINESS INCOME IN 2023 OR 2022. THE BRANDLAB BELIEVES THAT IT HAS APPROPRIATE SUPPORT FOR ANY TAX POSITIONS TAKEN, AND ACCORDINGLY, DOES NOT HAVE ANY UNCERTAIN TAX POSITIONS THAT ARE MATERIAL TO THE FINANCIAL STATEMENTS. X X 1 TAMARACK WORDSMITHS INC 4840 XERXES AVE S MINNEAPOLIS MN 55410 GRANT WRITING 0 42000 22500 19500 42000 22500 19500 MN GALA 177724 177724 23590 7184 18476 177724 177724 23590 7184 18476 49250 128474 SCHEDULE G, PART I, LINE 2B, COLUMN (V) TAMARACK WORSDMITHS, INC. WAS HIRED FOR GRANT WRITING SERVICES. 1 SCHOLARSHIPS 7 31487 FORM 990, PART VI, SECTION B, LINE 11B AN INDEPENDENT ACCOUNTING FIRM PREPARES THE 990. THE TREASURER AND EXECUTIVE DIRECTOR VERIFY THE AMOUNTS AND OTHER INFORMATION ON THE FORM 990. THE BOARD CHAIR COMPLETES THE REVIEW AND SIGNS OFF. THE FULL BOARD OF DIRECTORS IS PROVIDED A COPY OF THE FORM 990 PRIOR TO FILING WITH THE IRS. FORM 990, PART VI, SECTION B, LINE 12C THE ORGANIZATION'S CONFLICT OF INTEREST POLICY APPLIES TO DIRECTORS, OFFICERS, AND MEMBERS OF A COMMITTEE WITH GOVERNING BOARD DELEGATED POWERS. CONFLICTS ARE DETERMINED BY THE BOARD SHALL DETERMINE WHETHER A CONFLICT EXISTS. IN CONNECTION WITH ANY ACTUAL OR POSSIBLE CONFLICT OF INTEREST, AN INTERESTED PERSON MUST DISCLOSE THE EXISTENCE OF THE FINANCIAL INTEREST AND BE GIVEN THE OPPORTUNITY TO DISCLOSE ALL MATERIAL FACTS TO THE DIRECTORS AND MEMBERS OF COMMITTEES WITH GOVERNING BOARD DELEGATED POWERS CONSIDERING THE PROPOSED TRANSACTION OR ARRANGEMENT. AFTER DISCLOSURE OF THE FINANCIAL INTEREST AND ALL MATERIAL FACTS, AND AFTER ANY DISCUSSION WITH THE INTERESTED PERSON, HE/SHE SHALL LEAVE THE GOVERNING BOARD OR COMMITTEE MEETING WHILE THE DETERMINATION OF A CONFLICT OF INTEREST IS DISCUSSED AND VOTED UPON. THE REMAINING BOARD OR COMMITTEE MEMBERS SHALL DECIDE IF A CONFLICT OF INTEREST EXISTS. THE INTERESTED DIRECTOR MAY BE PRESENT FOR DISCUSSION TO ANSWER QUESTIONS, BUT MAY NOT ADVOCATE FOR THE ACTION TO BE TAKEN, CANNOT BE INCLUDED TO ESTABLISH A QUORUM FOR THE MEETING, AND MUST LEAVE THE ROOM WHILE A VOTE IS TAKEN. THE MINUTES OF ALL ACTIONS TAKEN ON SUCH MATTERS SHALL CLEARLY REFLECT THAT THESE REQUIREMENTS HAVE BEEN MET. FORM 990, PART VI, SECTION B, LINE 15A THE BOARD OF DIRECTORS REVIEW AND APPROVE THE COMPENSATION OF THE EXECUTIVE DIRECTOR BASED ON THE PROPOSED BUDGET AND SALARIES OF SIMILAR ROLES OF COMPARABLE NONPROFITS. FORM 990, PART VI, SECTION C, LINE 19 AVAILABLE UPON REQUEST.