FURP.ORG / PUBLIC DATA EXPLORER

REEL MEDICINE MEDIA

Cite this

Plain text REEL MEDICINE MEDIA. furp.org, nonprofit organization profile, tax years 2023–2025. https://furp.org/org/reel-medicine-media-921848817. Retrieved 2026-10-23.

APA furp.org. (n.d.). REEL MEDICINE MEDIA [Nonprofit organization profile; tax years 2023–2025]. Retrieved October 23, 2026, from https://furp.org/org/reel-medicine-media-921848817

MLA “REEL MEDICINE MEDIA.” furp.org, tax years 2023–2025, https://furp.org/org/reel-medicine-media-921848817. Accessed 23 Oct. 2026.

Retrieved 2026-10-23; covers tax years 2023–2025. Data: furp.org, CC BY 4.0.

2025 · Form 990 · revenue $727K · expenses $441K · assets $432K

EIN
92-1848817
Address
1075 WINSOR AVE, PIEDMONT, CA 94610-1168
Website
www.reelmedicinemedia.org
NTEE code
B99
Exempt type
501(c)(3): charitable, religious, educational, scientific or literary (corporation)
Ruling date
May 2023 (when the IRS recognized its exemption)
IRS status
Exempt (unconditional) (IRS Business Master File) IRS data ↗
Tax-deductible donations
Yes: listed in IRS Publication 78 (public charity) Pub 78 ↗
Foundation status
Public charity, 509(a)(2)
Cross-check
ProPublica Nonprofit Explorer

Mission

Reel Medicine Medias mission is to ensure that everyone has access to the most compassionate healthcare possible. We firmly believe in the transformative power of storytelling to spark a movement towards humanistic and equitable healthcare. Our goal is to inspire meaningful conversations move hearts and minds and change the way we die in America. To fulfill this mission we create documentary films impact programs and film-based education.

Each tax year counts once: when a return was amended, only the latest return for that period is used below (superseded returns stay listed, greyed, under Finances).

People paid by the organization

1 person paid across every filing: current people first, then by total pay from this organization. Organizations counts every nonprofit each person appears on.

NameLatest titleYearsLatest year payTotal pay from hereOrganizations
Catherine King Executive Director2023-2025 $132,902$511,778 1

Officers and directors, no compensation reported

8 people listed on the returns with $0 (or no amount) in every compensation column: current people first. Hours are as filed on the latest return each person appears on.

NameLatest titleYearsHrs/wk (latest)CompensationOrganizations
Mark Zitter Chair2023-2025 3 $0 reported 2
Sanjay Desai MD Treasurer2023-2025 1 $0 reported 1
Amanda Chen Secretary2023-2025 1 $0 reported 1
Dan Ariely Board Member2023-2025 1 $0 reported 1
Jessica Zitter MD Board Member2023-2025 1 $0 reported 1
Bridget Duffy Board Member2024-2025 1 $0 reported 1
Tony Back MD (former) Board Member2023-2024 1 $0 reported 1
Drew Altman (former) Board Member2023-2024 1 $0 reported 1

People by year

2025 · 7 people listed · 1 paid, $133K · 4 employees · 10 volunteers
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
Catherine King Executive Director20 $130,410$0$2,492 $132,9021
Mark Zitter Chair3 $0$0$0 $02
Sanjay Desai MD Treasurer1 $0$0$0 $01
Amanda Chen Secretary1 $0$0$0 $01
Dan Ariely Board Member1 $0$0$0 $01
Jessica Zitter MD Board Member1 $0$0$0 $01
Bridget Duffy Board Member1 $0$0$0 $01
2024 · 9 people listed · 1 paid, $190K · 7 employees · 60 volunteers
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
Catherine King Executive Director40 $174,574$0$15,281 $189,8551
Mark Zitter Chair3 $0$0$0 $02
Sanjay Desai MD Treasurer1 $0$0$0 $01
Amanda Chen Secretary1 $0$0$0 $01
Tony Back MD Board Member1 $0$0$0 $01
Dan Ariely Board Member1 $0$0$0 $01
Drew Altman Board Member1 $0$0$0 $01
Jessica Zitter MD Board Member1 $0$0$0 $01
Bridget Duffy Board Member1 $0$0$0 $01
2023 · 8 people listed · 1 paid, $189K · 12 employees · 7 volunteers
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
Catherine King Executive Director40 $176,021$0$13,000 $189,0211
Mark Zitter Chair3 $0$0$0 $02
Sanjay Desai MD Treasurer1 $0$0$0 $01
Amanda Chen Secretary1 $0$0$0 $01
Tony Back MD Board Member1 $0$0$0 $01
Dan Ariely Board Member1 $0$0$0 $01
Drew Altman Board Member1 $0$0$0 $01
Jessica Zitter MD Board Member1 $0$0$0 $01

Highest-paid independent contractors

2024 · 1 contractor · $107K
NameLocationServicePaid
Jacob BriccaTucson, AZFilm editing$107,149

Who gave

Contributor names are not public for this form type.

Public charities filing Form 990 or 990-EZ report large donors on Schedule B, but the IRS withholds their names and addresses from public copies. Private foundations (990-PF) are different: their contributors are public.

Finances

Newest first. Each filing: its name on one row, its figures on the row beneath. Greyed filings are superseded by a later return for the same period and are left out everywhere else on this page.

RevenueExpensesAssetsNet assetsContributionsProgram revenueOfficer payEmployeesVolunteers
2025 · Form 990 period ending 2025-12-31 · view filing · original 990 ↗
$726,974$440,826 $432,277$409,659 $655,631$70,148 $132,902410
2024 · Form 990 period ending 2024-12-31 · view filing · original 990 ↗
$705,658$784,198 $149,445$123,510 $603,686$98,087 $174,574760
2023 · Form 990 period ending 2023-12-31 · view filing · original 990 ↗
$685,530$555,970 $212,286$203,603 $608,035$73,298 $201,512127

Connected to

Organizations that list some of the same people on their returns (officers, directors, key employees on this organization’s latest return), and related organizations it lists on Schedule R.

Funders of this organization

8 grantors reported grants to this organization, $1,000,250 in all, tax years 2023 to 2025. Exact: the grantor wrote this organization's EIN. Fuzzy: the grantor wrote only a name (foundations' 990-PF has no EIN field), matched to the same or a near-identical name in the same state; the name as filed is shown. From the latest return for each grantor and year, so amended returns aren't counted twice. CSV

GrantorTypeMatchYears givenGrantsTotalLatest yearLatest year's amountGrants
DONOR ADVISED CHARITABLE GIVING DAF sponsor Exact 2023-2024 2$553,700 2024$359,200
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JOHN AND WAUNA HARMAN FOUNDATION Private foundation Fuzzy filed as “REEL MEDICINE MEDIA” 2023 1$150,000 2023$150,000
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FORD FOUNDATION Private foundation Fuzzy filed as “REEL MEDICINE MEDIA” 2024 1$100,000 2024$100,000
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DAVID AND LURA LOVELL FOUNDATION Private foundation Fuzzy filed as “REEL MEDICINE MEDIA” 2024 1$100,000 2024$100,000
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Y C HO HELEN & MICHAEL CHIANG FOUNDATION Private foundation Fuzzy filed as “REEL MEDICINE MEDIA” 2023 1$50,000 2023$50,000
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CALIFORNIA HUMANITIES Public charity Exact 2023 1$40,000 2023$40,000
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FIDELITY INVESTMENTS CHARITABLE GIFT FUND DAF sponsor Exact 2024 1$5,550 2024$5,550
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WEINREB PILECKI SEGAL FOUNDATION Private foundation Fuzzy filed as “REEL MEDICINE MEDIA” 2025 1$1,000 2025$1,000
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Similar organizations

Ranked without any AI: same NTEE code first, then the same NTEE group; then revenue within 2x, 5x or 10x; then the same state; then similar name and mission text. Same state only · More (100)

OrganizationStateNTEELatest revenueLatest expensesTop-paid titleTop payWhy similar
ARMENIAN MEDIA NETWORKCAB99 $684,472$689,614 President$0 Same NTEE code B99, revenue within 2x, same state
THE PLUS ME PROJECTCAB99 $1,005,549$896,884 EXECUTIVE DIRECTOR$100,708 Same NTEE code B99, revenue within 2x, same state
MY HERO PROJECT INCCAB99 $714,907$602,839 PRESIDENT & EXECUTIVE DIRE$36,000 Same NTEE code B99, revenue within 2x, same state
HUMAN VALUES 4 KIDS FOUNDATIONCAB99 $751,304$382,941 President$0 Same NTEE code B99, revenue within 2x, same state
PATIENT SAFETY MOVEMENT FOUNDATIONCAB99 $716,990$734,110 COO$232,834 Same NTEE code B99, revenue within 2x, same state
CONFLICT RESOLUTION CENTER OF SANTA CRUZ COUNTYCAB99 $563,235$424,005 EXECUTIVE DIRECTOR$92,405 Same NTEE code B99, revenue within 2x, same state
UNITED MATH CIRCLES FOUNDATIONCAB99 $551,286$619,257 CEO$108,705 Same NTEE code B99, revenue within 2x, same state
LEAP FOUNDATION INCCAB99 $887,158$853,562 EXECUTIVE DIRECTOR$80,000 Same NTEE code B99, revenue within 2x, same state
BUILDING EQUITY ASPIRATION RESILIENCECAB99 $532,432$423,770 President CEO$166,000 Same NTEE code B99, revenue within 2x, same state
THE INSTITUTE OF BUSINESS & FINANCECAB99 $697,802$789,620 President$95,000 Same NTEE code B99, revenue within 2x, same state
DPMG HEALTHCAB99 $985,713$515,251 PRESIDENT$0 Same NTEE code B99, revenue within 2x, same state
FLIGHT SCHOOL INCCAB99 $742,097$771,372 President & CEO$0 Same NTEE code B99, revenue within 2x, same state
LEARNING HOME VOLUNTEERSCAB99 $534,460$242,476 Board Member$0 Same NTEE code B99, revenue within 2x, same state
CIVIC AI SECURITY PROGRAM INCCAB99 $976,565$406,955 Co-Founder$161,892 Same NTEE code B99, revenue within 2x, same state
FACULTY ASSOCIATION OF CALIFORNIA COMMUNITY COLLEGES-EDUC INSTITUTECAB99 $860,986$1,073,389 Executive Dir.$65,626 Same NTEE code B99, revenue within 2x, same state
FRIENDS OF THE FISCALINI RANCH PRESERVECAB99 $1,066,825-$75,233 Executive Dir.$105,749 Same NTEE code B99, revenue within 2x, same state
CHRISTA MCAULIFFE PARENT-FACULTY GROUPCAB99 $518,191$933,356 Co-President$0 Same NTEE code B99, revenue within 2x, same state
GLOBAL SNAKEBITE INITIATIVE USA FOUNDATION INCCAB99 $831,326$626,695 Executive Director$131,635 Same NTEE code B99, revenue within 2x, same state
THE COMMUNITY SERVICE EDUCATION AND RESEARCH FUND CSERF OF THECAB99 $950,442$845,601 EXECUTIVE DIRECTOR$553,087 Same NTEE code B99, revenue within 2x, same state
JOURNEYS WITHIN OUR COMMUNITYCAB99 $571,958$210,264 Board member$0 Same NTEE code B99, revenue within 2x, same state
GIFTED AND TALENTED EDUCATIONCAB99 $952,890$1,067,875 Director$116,475 Same NTEE code B99, revenue within 2x, same state
MARTIS VALLEY EDUCATION FOUNDATIONCAB99 $520,024$1,094,446 President$0 Same NTEE code B99, revenue within 2x, same state
GO AND LOVE FOUNDATIONCAB99 $532,991$394,444 CEO$92,578 Same NTEE code B99, revenue within 2x, same state
SAN FRANCISCO PUBLIC PRESSCAB99 $562,012$535,007 Director & Secretary$27,946 Same NTEE code B99, revenue within 2x, same state
AGTECH INNOVATION ALLIANCECAB99 $556,103$741,170 Ch Finl Officer$0 Same NTEE code B99, revenue within 2x, same state

Who funds organizations like this

Grantors that funded the 100 most similar organizations. Ranked by total given to them. Foundations (990-PF) and donor-advised fund sponsors only. Same matching as Funders above (by EIN, or by name for foundations).

GrantorTypeTotal givenGrantsOrganizations fundedYearsWhich ones
ONEOC DAF sponsor$13,410,2509 12016–2024 PATIENT SAFETY MOVEMENT FOUNDATION
FIDELITY INVESTMENTS CHARITABLE GIFT FUND funds this one DAF sponsor$11,092,562120 362016–2024 MARTIS VALLEY EDUCATION FOUNDATION; BERKELEY ALEMBIC FOUNDATION; SAN FRANCISCO PUBLIC PRESS; CLEANERDNS INC and 32 more
JAMES IRVINE FOUNDATION Private foundation$9,122,50038 42010–2022 FAMILIES IN SCHOOLS; VOICEOFORANGECOUNTYORG; SAN FRANCISCO PUBLIC PRESS; FRIENDS OF THE FISCALINI RANCH PRESERVE
DONOR ADVISED CHARITABLE GIVING funds this one DAF sponsor$7,956,20282 292015–2024 MARTIS VALLEY EDUCATION FOUNDATION; BULLDOG WRESTLING CLUB INC; BELVEDERE-TIBURON LIBRARY FOUNDATION; NICARAGUAN EDUCATION RESOURCE CENTER and 25 more
SEEDLINGS FOUNDATION Private foundation$7,136,70012 12010–2021 MY HERO PROJECT INC
GREATER WASHINGTON COMMUNITY FOUNDATION DAF sponsor$4,299,37019 12009–2024 M STREET CENTER
KIANI FOUNDATION Private foundation$3,850,0002 12015–2020 PATIENT SAFETY MOVEMENT FOUNDATION
FOUNDATION FOR THE CAROLINAS DAF sponsor$3,265,10016 32016–2024 ATMOSPHERIC VEHICLE AND SPACECRAFT FLIGHT EXPLORATION; NORTH CAROLINA BUSINESS LEADERS FOR EDUCATION; ANTIOCHIAN HOUSE OF STUDIES INC
AMERICAN ONLINE GIVING FOUNDATION INC DAF sponsor$2,797,79753 222019–2024 CHRISTA MCAULIFFE PARENT-FACULTY GROUP; PLEASANTON PARTNERSHIPS IN EDUCATION FOUNDATION; THE PLUS ME PROJECT; JOURNEYS WITHIN OUR COMMUNITY and 18 more
THE CALIFORNIA ENDOWMENT Private foundation$2,516,42038 42011–2024 FAMILIES IN SCHOOLS; VOICEOFORANGECOUNTYORG; SAN FRANCISCO PUBLIC PRESS; BIOTECH PARTNERS
CALIFORNIA COMMUNITY FOUNDATION DAF sponsor$2,359,67820 52009–2024 FAMILIES IN SCHOOLS; RETHINKING SCHOOLS LIMITED; TWO BIT CIRCUS FOUNDATION; FRIENDS OF THE FISCALINI RANCH PRESERVE and 1 more
SILICON VALLEY COMMUNITY FOUNDATION DAF sponsor$2,170,28449 132010–2024 BAY AREA BIOSCIENCE EDUCATION COMMUNITY; ASIAN PACIFIC AMERICAN LEADERSHIP INSTITUTE; SAN FRANCISCO PUBLIC PRESS; LEARNING HOME VOLUNTEERS and 9 more
VANGUARD CHARITABLE ENDOWMENT PROGRAM DAF sponsor$1,872,52726 152020–2024 VOICEOFORANGECOUNTYORG; CIVIC AI SECURITY PROGRAM INC; MY HERO PROJECT INC; THINK DIGNITY and 11 more
ORANGE COUNTY COMMUNITY FOUNDATION DAF sponsor$1,807,55928 42011–2024 BIOTECH PARTNERS; NEWPORT BAY NATURALISTS AND FRIENDS; VOICEOFORANGECOUNTYORG; MY HERO PROJECT INC
GS DONOR ADVISED PHILANTHROPY FUND FOR WEALTH MANAGEMENT INC DAF sponsor$1,667,3339 22017–2024 FAMILIES IN SCHOOLS; NORTH CAROLINA BUSINESS LEADERS FOR EDUCATION

The full list · all similar organizations

Where the money went

Every expense line on each return, biggest first: Form 990 Part IX (with its program, management and fundraising columns), 990-EZ Part I, or 990-PF Part I. Event marks lines the organization itself describes as events. “Events” in each summary adds those lines, conferences and meetings, and the direct costs of fundraising events. Unusual is not the same as improper. Many of these patterns have ordinary explanations. Check the filing.

2025 · Form 990 · $440,826 spent · pay $262,562 · grants $0 · events $8,223
LineAs describedTotalProgramManagementFundraisingShare
Pay: officers, directors, trustees, key employees $132,902$73,096$26,580$33,225 30.1%
Fees: other services $112,843$110,427$1,871$546 25.6%
Other salaries and wages $99,406$74,907$9,850$14,650 22.5%
Information technology $15,424$9,302$2,526$3,597 3.5%
Payroll taxes $15,031$9,528$2,297$3,206 3.4%
Other employee benefits $14,471$9,705$1,816$2,950 3.3%
Travel $11,210$11,207$0$2 2.5%
Office expenses $9,300$6,229$1,356$1,714 2.1%
Conferences, conventions and meetings $8,223$8,000$91$131 1.9%
Fees: accounting $7,055$0$7,055$0 1.6%
Depreciation and depletion $5,892$3,417$1,002$1,473 1.3%
Insurance $4,122$1,176$2,435$511 0.9%
Advertising and promotion $2,843$2,843$0$0 0.6%
Fees: legal $1,352$419$933$0 0.3%
Pension plan contributions $752$249$233$271 0.2%
Total$440,826100%

View the filing

2024 · Form 990 · $784,198 spent · pay $368,205 · grants $0 · events $3,637
LineAs describedTotalProgramManagementFundraisingShare
Fees: other services $328,073$307,599$19,323$1,151 41.8%
Pay: officers, directors, trustees, key employees $174,574$104,744$34,915$34,915 22.3%
Other salaries and wages $141,675$122,959$3,926$14,790 18.1%
Payroll taxes $25,116$18,220$3,031$3,865 3.2%
Other employee benefits $20,645$13,966$2,816$3,864 2.6%
Information technology $16,528$12,352$1,937$2,239 2.1%
Fees: legal $13,423$4,196$9,219$8 1.7%
Office expenses $12,327$8,836$1,766$1,725 1.6%
Travel $12,092$11,475$532$85 1.5%
Fees: accounting $11,983$0$11,983$0 1.5%
Insurance $11,609$8,557$2,136$916 1.5%
Pension plan contributions $6,195$4,180$930$1,085 0.8%
Depreciation and depletion $6,137$4,296$767$1,074 0.8%
Conferences, conventions and meetings $3,637$3,637$0$0 0.5%
Fees: professional fundraisers $184--$184 0.0%
Total$784,198100%

View the filing

2023 · Form 990 · $555,970 spent · pay $397,203 · grants $0 · events $1,856
LineAs describedTotalProgramManagementFundraisingShare
Pay: officers, directors, trustees, key employees $201,512$130,983$30,227$40,302 36.2%
Other salaries and wages $162,468$136,656$11,708$14,104 29.2%
Fees: other services $67,649$48,967$15,683$2,999 12.2%
Fees: legal $19,840$13,978$3,906$1,957 3.6%
Information technology $19,527$15,408$1,685$2,434 3.5%
Other employee benefits $18,750$16,765$935$1,050 3.4%
Travel $14,564$12,971$652$941 2.6%
Payroll taxes $13,533$11,541$892$1,100 2.4%
Fees: accounting $12,901$0$12,901$0 2.3%
All other expenses $5,915$3,395$1,976$544 1.1%
Depreciation and depletion $5,904$4,605$531$768 1.1%
Office expenses $5,758$3,285$219$2,253 1.0%
Insurance $4,803$4,144$270$390 0.9%
Conferences, conventions and meetings $1,856$1,557$122$176 0.3%
Pension plan contributions $940$804$111$25 0.2%
Advertising and promotion $50$50$0$0 0.0%
Total$555,970100%

View the filing