REEL MEDICINE MEDIA
Cite this
Plain text REEL MEDICINE MEDIA. furp.org, nonprofit organization profile, tax years 2023–2025. https://furp.org/org/reel-medicine-media-921848817. Retrieved 2026-10-23.
APA furp.org. (n.d.). REEL MEDICINE MEDIA [Nonprofit organization profile; tax years 2023–2025]. Retrieved October 23, 2026, from https://furp.org/org/reel-medicine-media-921848817
MLA “REEL MEDICINE MEDIA.” furp.org, tax years 2023–2025, https://furp.org/org/reel-medicine-media-921848817. Accessed 23 Oct. 2026.
Retrieved 2026-10-23; covers tax years 2023–2025. Data: furp.org, CC BY 4.0.
2025 · Form 990 · revenue $727K · expenses $441K · assets $432K
- EIN
- 92-1848817
- Address
- 1075 WINSOR AVE, PIEDMONT, CA 94610-1168
- Website
- www.reelmedicinemedia.org
- NTEE code
- B99
- Exempt type
- 501(c)(3): charitable, religious, educational, scientific or literary (corporation)
- Ruling date
- May 2023 (when the IRS recognized its exemption)
- IRS status
- Exempt (unconditional) (IRS Business Master File) IRS data ↗
- Tax-deductible donations
- Yes: listed in IRS Publication 78 (public charity) Pub 78 ↗
- Foundation status
- Public charity, 509(a)(2)
- Cross-check
- ProPublica Nonprofit Explorer
Mission
Reel Medicine Medias mission is to ensure that everyone has access to the most compassionate healthcare possible. We firmly believe in the transformative power of storytelling to spark a movement towards humanistic and equitable healthcare. Our goal is to inspire meaningful conversations move hearts and minds and change the way we die in America. To fulfill this mission we create documentary films impact programs and film-based education.
Each tax year counts once: when a return was amended, only the latest return for that period is used below (superseded returns stay listed, greyed, under Finances).
People paid by the organization
1 person paid across every filing: current people first, then by total pay from this organization. Organizations counts every nonprofit each person appears on.
| Name | Latest title | Years | Latest year pay | Total pay from here | Organizations |
|---|---|---|---|---|---|
| Catherine King | Executive Director | 2023-2025 | $132,902 | $511,778 | 1 |
Officers and directors, no compensation reported
8 people listed on the returns with $0 (or no amount) in every compensation column: current people first. Hours are as filed on the latest return each person appears on.
| Name | Latest title | Years | Hrs/wk (latest) | Compensation | Organizations |
|---|---|---|---|---|---|
| Mark Zitter | Chair | 2023-2025 | 3 | $0 reported | 2 |
| Sanjay Desai MD | Treasurer | 2023-2025 | 1 | $0 reported | 1 |
| Amanda Chen | Secretary | 2023-2025 | 1 | $0 reported | 1 |
| Dan Ariely | Board Member | 2023-2025 | 1 | $0 reported | 1 |
| Jessica Zitter MD | Board Member | 2023-2025 | 1 | $0 reported | 1 |
| Bridget Duffy | Board Member | 2024-2025 | 1 | $0 reported | 1 |
| Tony Back MD (former) | Board Member | 2023-2024 | 1 | $0 reported | 1 |
| Drew Altman (former) | Board Member | 2023-2024 | 1 | $0 reported | 1 |
People by year
2025 · 7 people listed · 1 paid, $133K · 4 employees · 10 volunteers
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| Catherine King | Executive Director | 20 | $130,410 | $0 | $2,492 | $132,902 | 1 |
| Mark Zitter | Chair | 3 | $0 | $0 | $0 | $0 | 2 |
| Sanjay Desai MD | Treasurer | 1 | $0 | $0 | $0 | $0 | 1 |
| Amanda Chen | Secretary | 1 | $0 | $0 | $0 | $0 | 1 |
| Dan Ariely | Board Member | 1 | $0 | $0 | $0 | $0 | 1 |
| Jessica Zitter MD | Board Member | 1 | $0 | $0 | $0 | $0 | 1 |
| Bridget Duffy | Board Member | 1 | $0 | $0 | $0 | $0 | 1 |
2024 · 9 people listed · 1 paid, $190K · 7 employees · 60 volunteers
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| Catherine King | Executive Director | 40 | $174,574 | $0 | $15,281 | $189,855 | 1 |
| Mark Zitter | Chair | 3 | $0 | $0 | $0 | $0 | 2 |
| Sanjay Desai MD | Treasurer | 1 | $0 | $0 | $0 | $0 | 1 |
| Amanda Chen | Secretary | 1 | $0 | $0 | $0 | $0 | 1 |
| Tony Back MD | Board Member | 1 | $0 | $0 | $0 | $0 | 1 |
| Dan Ariely | Board Member | 1 | $0 | $0 | $0 | $0 | 1 |
| Drew Altman | Board Member | 1 | $0 | $0 | $0 | $0 | 1 |
| Jessica Zitter MD | Board Member | 1 | $0 | $0 | $0 | $0 | 1 |
| Bridget Duffy | Board Member | 1 | $0 | $0 | $0 | $0 | 1 |
2023 · 8 people listed · 1 paid, $189K · 12 employees · 7 volunteers
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| Catherine King | Executive Director | 40 | $176,021 | $0 | $13,000 | $189,021 | 1 |
| Mark Zitter | Chair | 3 | $0 | $0 | $0 | $0 | 2 |
| Sanjay Desai MD | Treasurer | 1 | $0 | $0 | $0 | $0 | 1 |
| Amanda Chen | Secretary | 1 | $0 | $0 | $0 | $0 | 1 |
| Tony Back MD | Board Member | 1 | $0 | $0 | $0 | $0 | 1 |
| Dan Ariely | Board Member | 1 | $0 | $0 | $0 | $0 | 1 |
| Drew Altman | Board Member | 1 | $0 | $0 | $0 | $0 | 1 |
| Jessica Zitter MD | Board Member | 1 | $0 | $0 | $0 | $0 | 1 |
Highest-paid independent contractors
2024 · 1 contractor · $107K
| Name | Location | Service | Paid |
|---|---|---|---|
| Jacob Bricca | Tucson, AZ | Film editing | $107,149 |
Who gave
Contributor names are not public for this form type.
Public charities filing Form 990 or 990-EZ report large donors on Schedule B, but the IRS withholds their names and addresses from public copies. Private foundations (990-PF) are different: their contributors are public.
Finances
Newest first. Each filing: its name on one row, its figures on the row beneath. Greyed filings are superseded by a later return for the same period and are left out everywhere else on this page.
| Revenue | Expenses | Assets | Net assets | Contributions | Program revenue | Officer pay | Employees | Volunteers |
|---|---|---|---|---|---|---|---|---|
| 2025 · Form 990 | ||||||||
| $726,974 | $440,826 | $432,277 | $409,659 | $655,631 | $70,148 | $132,902 | 4 | 10 |
| 2024 · Form 990 | ||||||||
| $705,658 | $784,198 | $149,445 | $123,510 | $603,686 | $98,087 | $174,574 | 7 | 60 |
| 2023 · Form 990 | ||||||||
| $685,530 | $555,970 | $212,286 | $203,603 | $608,035 | $73,298 | $201,512 | 12 | 7 |
Connected to
Organizations that list some of the same people on their returns (officers, directors, key employees on this organization’s latest return), and related organizations it lists on Schedule R.
- BOUNDLESS JUNIOR AGILITY CAMP Piedmont, CA · 1 person in common (Mark Zitter)
Funders of this organization
8 grantors reported grants to this organization, $1,000,250 in all, tax years 2023 to 2025. Exact: the grantor wrote this organization's EIN. Fuzzy: the grantor wrote only a name (foundations' 990-PF has no EIN field), matched to the same or a near-identical name in the same state; the name as filed is shown. From the latest return for each grantor and year, so amended returns aren't counted twice. CSV
| Grantor | Type | Match | Years given | Grants | Total | Latest year | Latest year's amount | Grants |
|---|---|---|---|---|---|---|---|---|
| DONOR ADVISED CHARITABLE GIVING | DAF sponsor | Exact | 2023-2024 | 2 | $553,700 | 2024 | $359,200 | show |
| JOHN AND WAUNA HARMAN FOUNDATION | Private foundation | Fuzzy filed as “REEL MEDICINE MEDIA” | 2023 | 1 | $150,000 | 2023 | $150,000 | show |
| FORD FOUNDATION | Private foundation | Fuzzy filed as “REEL MEDICINE MEDIA” | 2024 | 1 | $100,000 | 2024 | $100,000 | show |
| DAVID AND LURA LOVELL FOUNDATION | Private foundation | Fuzzy filed as “REEL MEDICINE MEDIA” | 2024 | 1 | $100,000 | 2024 | $100,000 | show |
| Y C HO HELEN & MICHAEL CHIANG FOUNDATION | Private foundation | Fuzzy filed as “REEL MEDICINE MEDIA” | 2023 | 1 | $50,000 | 2023 | $50,000 | show |
| CALIFORNIA HUMANITIES | Public charity | Exact | 2023 | 1 | $40,000 | 2023 | $40,000 | show |
| FIDELITY INVESTMENTS CHARITABLE GIFT FUND | DAF sponsor | Exact | 2024 | 1 | $5,550 | 2024 | $5,550 | show |
| WEINREB PILECKI SEGAL FOUNDATION | Private foundation | Fuzzy filed as “REEL MEDICINE MEDIA” | 2025 | 1 | $1,000 | 2025 | $1,000 | show |
Similar organizations
Ranked without any AI: same NTEE code first, then the same NTEE group; then revenue within 2x, 5x or 10x; then the same state; then similar name and mission text. Same state only · More (100)
| Organization | State | NTEE | Latest revenue | Latest expenses | Top-paid title | Top pay | Why similar |
|---|---|---|---|---|---|---|---|
| ARMENIAN MEDIA NETWORK | CA | B99 | $684,472 | $689,614 | President | $0 | Same NTEE code B99, revenue within 2x, same state |
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| MY HERO PROJECT INC | CA | B99 | $714,907 | $602,839 | PRESIDENT & EXECUTIVE DIRE | $36,000 | Same NTEE code B99, revenue within 2x, same state |
| HUMAN VALUES 4 KIDS FOUNDATION | CA | B99 | $751,304 | $382,941 | President | $0 | Same NTEE code B99, revenue within 2x, same state |
| PATIENT SAFETY MOVEMENT FOUNDATION | CA | B99 | $716,990 | $734,110 | COO | $232,834 | Same NTEE code B99, revenue within 2x, same state |
| CONFLICT RESOLUTION CENTER OF SANTA CRUZ COUNTY | CA | B99 | $563,235 | $424,005 | EXECUTIVE DIRECTOR | $92,405 | Same NTEE code B99, revenue within 2x, same state |
| UNITED MATH CIRCLES FOUNDATION | CA | B99 | $551,286 | $619,257 | CEO | $108,705 | Same NTEE code B99, revenue within 2x, same state |
| LEAP FOUNDATION INC | CA | B99 | $887,158 | $853,562 | EXECUTIVE DIRECTOR | $80,000 | Same NTEE code B99, revenue within 2x, same state |
| BUILDING EQUITY ASPIRATION RESILIENCE | CA | B99 | $532,432 | $423,770 | President CEO | $166,000 | Same NTEE code B99, revenue within 2x, same state |
| THE INSTITUTE OF BUSINESS & FINANCE | CA | B99 | $697,802 | $789,620 | President | $95,000 | Same NTEE code B99, revenue within 2x, same state |
| DPMG HEALTH | CA | B99 | $985,713 | $515,251 | PRESIDENT | $0 | Same NTEE code B99, revenue within 2x, same state |
| FLIGHT SCHOOL INC | CA | B99 | $742,097 | $771,372 | President & CEO | $0 | Same NTEE code B99, revenue within 2x, same state |
| LEARNING HOME VOLUNTEERS | CA | B99 | $534,460 | $242,476 | Board Member | $0 | Same NTEE code B99, revenue within 2x, same state |
| CIVIC AI SECURITY PROGRAM INC | CA | B99 | $976,565 | $406,955 | Co-Founder | $161,892 | Same NTEE code B99, revenue within 2x, same state |
| FACULTY ASSOCIATION OF CALIFORNIA COMMUNITY COLLEGES-EDUC INSTITUTE | CA | B99 | $860,986 | $1,073,389 | Executive Dir. | $65,626 | Same NTEE code B99, revenue within 2x, same state |
| FRIENDS OF THE FISCALINI RANCH PRESERVE | CA | B99 | $1,066,825 | -$75,233 | Executive Dir. | $105,749 | Same NTEE code B99, revenue within 2x, same state |
| CHRISTA MCAULIFFE PARENT-FACULTY GROUP | CA | B99 | $518,191 | $933,356 | Co-President | $0 | Same NTEE code B99, revenue within 2x, same state |
| GLOBAL SNAKEBITE INITIATIVE USA FOUNDATION INC | CA | B99 | $831,326 | $626,695 | Executive Director | $131,635 | Same NTEE code B99, revenue within 2x, same state |
| THE COMMUNITY SERVICE EDUCATION AND RESEARCH FUND CSERF OF THE | CA | B99 | $950,442 | $845,601 | EXECUTIVE DIRECTOR | $553,087 | Same NTEE code B99, revenue within 2x, same state |
| JOURNEYS WITHIN OUR COMMUNITY | CA | B99 | $571,958 | $210,264 | Board member | $0 | Same NTEE code B99, revenue within 2x, same state |
| GIFTED AND TALENTED EDUCATION | CA | B99 | $952,890 | $1,067,875 | Director | $116,475 | Same NTEE code B99, revenue within 2x, same state |
| MARTIS VALLEY EDUCATION FOUNDATION | CA | B99 | $520,024 | $1,094,446 | President | $0 | Same NTEE code B99, revenue within 2x, same state |
| GO AND LOVE FOUNDATION | CA | B99 | $532,991 | $394,444 | CEO | $92,578 | Same NTEE code B99, revenue within 2x, same state |
| SAN FRANCISCO PUBLIC PRESS | CA | B99 | $562,012 | $535,007 | Director & Secretary | $27,946 | Same NTEE code B99, revenue within 2x, same state |
| AGTECH INNOVATION ALLIANCE | CA | B99 | $556,103 | $741,170 | Ch Finl Officer | $0 | Same NTEE code B99, revenue within 2x, same state |
Who funds organizations like this
Grantors that funded the 100 most similar organizations. Ranked by total given to them. Foundations (990-PF) and donor-advised fund sponsors only. Same matching as Funders above (by EIN, or by name for foundations).
The full list · all similar organizations
Where the money went
Every expense line on each return, biggest first: Form 990 Part IX (with its program, management and fundraising columns), 990-EZ Part I, or 990-PF Part I. Event marks lines the organization itself describes as events. “Events” in each summary adds those lines, conferences and meetings, and the direct costs of fundraising events. Unusual is not the same as improper. Many of these patterns have ordinary explanations. Check the filing.
2025 · Form 990 · $440,826 spent · pay $262,562 · grants $0 · events $8,223
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Pay: officers, directors, trustees, key employees | $132,902 | $73,096 | $26,580 | $33,225 | 30.1% | |
| Fees: other services | $112,843 | $110,427 | $1,871 | $546 | 25.6% | |
| Other salaries and wages | $99,406 | $74,907 | $9,850 | $14,650 | 22.5% | |
| Information technology | $15,424 | $9,302 | $2,526 | $3,597 | 3.5% | |
| Payroll taxes | $15,031 | $9,528 | $2,297 | $3,206 | 3.4% | |
| Other employee benefits | $14,471 | $9,705 | $1,816 | $2,950 | 3.3% | |
| Travel | $11,210 | $11,207 | $0 | $2 | 2.5% | |
| Office expenses | $9,300 | $6,229 | $1,356 | $1,714 | 2.1% | |
| Conferences, conventions and meetings | $8,223 | $8,000 | $91 | $131 | 1.9% | |
| Fees: accounting | $7,055 | $0 | $7,055 | $0 | 1.6% | |
| Depreciation and depletion | $5,892 | $3,417 | $1,002 | $1,473 | 1.3% | |
| Insurance | $4,122 | $1,176 | $2,435 | $511 | 0.9% | |
| Advertising and promotion | $2,843 | $2,843 | $0 | $0 | 0.6% | |
| Fees: legal | $1,352 | $419 | $933 | $0 | 0.3% | |
| Pension plan contributions | $752 | $249 | $233 | $271 | 0.2% | |
| Total | $440,826 | 100% |
2024 · Form 990 · $784,198 spent · pay $368,205 · grants $0 · events $3,637
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Fees: other services | $328,073 | $307,599 | $19,323 | $1,151 | 41.8% | |
| Pay: officers, directors, trustees, key employees | $174,574 | $104,744 | $34,915 | $34,915 | 22.3% | |
| Other salaries and wages | $141,675 | $122,959 | $3,926 | $14,790 | 18.1% | |
| Payroll taxes | $25,116 | $18,220 | $3,031 | $3,865 | 3.2% | |
| Other employee benefits | $20,645 | $13,966 | $2,816 | $3,864 | 2.6% | |
| Information technology | $16,528 | $12,352 | $1,937 | $2,239 | 2.1% | |
| Fees: legal | $13,423 | $4,196 | $9,219 | $8 | 1.7% | |
| Office expenses | $12,327 | $8,836 | $1,766 | $1,725 | 1.6% | |
| Travel | $12,092 | $11,475 | $532 | $85 | 1.5% | |
| Fees: accounting | $11,983 | $0 | $11,983 | $0 | 1.5% | |
| Insurance | $11,609 | $8,557 | $2,136 | $916 | 1.5% | |
| Pension plan contributions | $6,195 | $4,180 | $930 | $1,085 | 0.8% | |
| Depreciation and depletion | $6,137 | $4,296 | $767 | $1,074 | 0.8% | |
| Conferences, conventions and meetings | $3,637 | $3,637 | $0 | $0 | 0.5% | |
| Fees: professional fundraisers | $184 | - | - | $184 | 0.0% | |
| Total | $784,198 | 100% |
2023 · Form 990 · $555,970 spent · pay $397,203 · grants $0 · events $1,856
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Pay: officers, directors, trustees, key employees | $201,512 | $130,983 | $30,227 | $40,302 | 36.2% | |
| Other salaries and wages | $162,468 | $136,656 | $11,708 | $14,104 | 29.2% | |
| Fees: other services | $67,649 | $48,967 | $15,683 | $2,999 | 12.2% | |
| Fees: legal | $19,840 | $13,978 | $3,906 | $1,957 | 3.6% | |
| Information technology | $19,527 | $15,408 | $1,685 | $2,434 | 3.5% | |
| Other employee benefits | $18,750 | $16,765 | $935 | $1,050 | 3.4% | |
| Travel | $14,564 | $12,971 | $652 | $941 | 2.6% | |
| Payroll taxes | $13,533 | $11,541 | $892 | $1,100 | 2.4% | |
| Fees: accounting | $12,901 | $0 | $12,901 | $0 | 2.3% | |
| All other expenses | $5,915 | $3,395 | $1,976 | $544 | 1.1% | |
| Depreciation and depletion | $5,904 | $4,605 | $531 | $768 | 1.1% | |
| Office expenses | $5,758 | $3,285 | $219 | $2,253 | 1.0% | |
| Insurance | $4,803 | $4,144 | $270 | $390 | 0.9% | |
| Conferences, conventions and meetings | $1,856 | $1,557 | $122 | $176 | 0.3% | |
| Pension plan contributions | $940 | $804 | $111 | $25 | 0.2% | |
| Advertising and promotion | $50 | $50 | $0 | $0 | 0.0% | |
| Total | $555,970 | 100% |