GREENER BY DEFAULT

Cite this

Plain text GREENER BY DEFAULT. furp.org, nonprofit organization profile, tax years 2023–2025. https://furp.org/org/greener-by-default-921286554. Retrieved 2026-10-29.

APA furp.org. (n.d.). GREENER BY DEFAULT [Nonprofit organization profile; tax years 2023–2025]. Retrieved October 29, 2026, from https://furp.org/org/greener-by-default-921286554

MLA “GREENER BY DEFAULT.” furp.org, tax years 2023–2025, https://furp.org/org/greener-by-default-921286554. Accessed 29 Oct. 2026.

Retrieved 2026-10-29; covers tax years 2023–2025. Data: furp.org, CC BY 4.0.

2025 · Form 990 · revenue $1.8M · expenses $1.9M · assets $1.4M

EIN
92-1286554
Address
1519 W WARREN BLVD UNIT 503 PMB 175, CHICAGO, IL 60607-1846
Website
GREENERBYDEFAULT.COM
NTEE code
K40
Exempt type
501(c)(3): charitable, religious, educational, scientific or literary (corporation)
Ruling date
August 2023 (when the IRS recognized its exemption)
IRS status
Exempt (unconditional) (IRS Business Master File) IRS data ↗
Tax-deductible donations
Yes: listed in IRS Publication 78 (public charity) Pub 78 ↗
Foundation status
Public charity supported by the public (170(b)(1)(a)(vi))
Principal officer
ILANA BRAVERMAN (its 2022 Form 990-N)
Form 990-N e-postcards
1 filed, 2022 (organizations with gross receipts normally $50,000 or less file this instead of a full Form 990) IRS data ↗
Cross-check
ProPublica Nonprofit Explorer

Mission

GREENER BY DEFAULT'S MISSION IS TO CONSULT WITH INSTITUTIONS TO APPLY BEHAVIORAL SCIENCE TO FOOD POLICY, NUDGING DINERS TOWARD SUSTAINABLE PLANT-BASED FOOD WHILE PRESERVING FREEDOM OF CHOICE.

Each tax year counts once: when a return was amended, only the latest return for that period is used below (superseded returns stay listed, greyed, under Finances).

People paid by the organization

2 people paid across every filing: current people first, then by total pay from this organization. Organizations counts every nonprofit each person appears on.

NameLatest titleYearsLatest year payTotal pay from hereOrganizations
Ilana Braverman COO2023-2025 $108,443$286,630 1
Katherine Cantrell CEO2023-2025 $107,839$276,970 1

Officers and directors, no compensation reported

7 people listed on the returns with $0 (or no amount) in every compensation column: current people first. Hours are as filed on the latest return each person appears on.

NameLatest titleYearsHrs/wk (latest)CompensationOrganizations
Wei Tai Kwok CHAIR2023-2025 0 $0 reported 1
Sandeep Patel TREASURER2023-2025 0 $0 reported 1
Lydia Chaudhry SECRETARY2023-2025 0 $0 reported 1
Katie Excoffier BOARD MEMBER2023-2025 0 $0 reported 1
Benjamin Happ BOARD MEMBER2023-2025 0 $0 reported 1
Ali Saad BOARD MEMBER2024-2025 0 $0 reported 1
Jocelyn Dubin (former) BOARD MEMBER2023 0 $0 reported 1

People by year

2025 · 8 people listed · 2 paid, $216K · 17 employees · 6 volunteers
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
ILANA BRAVERMAN COO40 $96,143$0$12,300 $108,4431
KATHERINE CANTRELL CEO40 $97,189$0$10,650 $107,8391
WEI TAI KWOK CHAIR0 $0$0$0 $01
SANDEEP PATEL TREASURER0 $0$0$0 $01
LYDIA CHAUDHRY SECRETARY0 $0$0$0 $01
KATIE EXCOFFIER BOARD MEMBER0 $0$0$0 $01
BENJAMIN HAPP BOARD MEMBER0 $0$0$0 $01
ALI SAAD BOARD MEMBER0 $0$0$0 $01
2024 · 8 people listed · 2 paid, $189K · 12 employees · 6 volunteers
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
ILANA BRAVERMAN COO40 $87,614$0$9,723 $97,3371
KATHERINE CANTRELL CEO40 $88,256$0$2,987 $91,2431
WEI TAI KWOK CHAIR1 $0$0$0 $01
SANDEEP PATEL TREASURER1 $0$0$0 $01
LYDIA CHAUDHRY SECRETARY1 $0$0$0 $01
KATIE EXCOFFIER BOARD MEMBER0 $0$0$0 $01
BENJAMIN HAPP BOARD MEMBER0 $0$0$0 $01
ALI SAAD BOARD MEMBER0 $0$0$0 $01
2023 · 8 people listed · 2 paid, $159K · 6 employees · 15 volunteers
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
ILANA BRAVERMAN COO40 $75,000$0$5,850 $80,8501
KATHERINE CANTRELL CEO40 $75,000$0$2,888 $77,8881
WEI TAI KWOK CHAIR0 $0$0$0 $01
SANDEEP PATEL TREASURER0 $0$0$0 $01
LYDIA CHAUDHRY SECRETARY0 $0$0$0 $01
JOCELYN DUBIN BOARD MEMBER0 $0$0$0 $01
KATIE EXCOFFIER BOARD MEMBER0 $0$0$0 $01
BENJAMIN HAPP BOARD MEMBER0 $0$0$0 $01

Highest-paid independent contractors

No independent contractors reported.

Who gave

Contributor names are not public for this form type.

Public charities filing Form 990 or 990-EZ report large donors on Schedule B, but the IRS withholds their names and addresses from public copies. Private foundations (990-PF) are different: their contributors are public.

Finances

Newest first. Each filing: its name on one row, its figures on the row beneath. Greyed filings are superseded by a later return for the same period and are left out everywhere else on this page.

RevenueExpensesAssetsNet assetsContributionsProgram revenueOfficer payEmployeesVolunteers
2025 · Form 990 period ending 2025-12-31 · view filing · original 990 ↗
$1,767,869$1,860,429 $1,383,886$1,319,901 $1,706,307$18,025 $219,511176
2024 · Form 990 period ending 2024-12-31 · view filing · original 990 ↗
$1,654,373$890,843 $1,465,799$1,412,461 $1,588,881$47,553 $189,510126
2023 · Form 990 period ending 2023-12-31 · view filing · original 990 ↗
$1,079,977$430,984 $668,225$648,931 $889,037$190,940 $158,745615

Funders of this organization

17 grantors reported grants to this organization, $2,746,507 in all, tax years 2023 to 2025. Exact: the grantor wrote this organization's EIN. Fuzzy: the grantor wrote only a name (foundations' 990-PF has no EIN field), matched to the same or a near-identical name in the same state; the name as filed is shown. From the latest return for each grantor and year, so amended returns aren't counted twice. CSV

GrantorTypeMatchYears givenGrantsTotalLatest yearLatest year's amountGrants
WINDWARD FUND Public charity Exact 2024 1$700,000 2024$700,000
show
NATIONAL PHILANTHROPIC TR DAF sponsor Exact 2023-2024 2$572,350 2024$422,350
show
KARUNA FOUNDATION Public charity Exact 2023 1$360,000 2023$360,000
show
FIDELITY INVESTMENTS CHARITABLE GIFT FUND DAF sponsor Exact 2023-2024 2$318,750 2024$208,000
show
BETTER FOOD FOUNDATION INC Public charity Exact 2023 1$154,657 2023$154,657
show
HUMANE AMERICA ANIMAL FOUNDATION Public charity Exact 2023 1$135,000 2023$135,000
show
ACESO FOUNDATION INC Private foundation Fuzzy filed as “GREENER BY DEFAULT” 2024 1$110,000 2024$110,000
show
THE GREENBAUM FOUNDATION Private foundation Fuzzy filed as “GREENER BY DEFAULT” 2024 1$100,000 2024$100,000
show
NOVA VISTA FOUNDATION Private foundation Fuzzy filed as “GREENER BY DEFAULT” 2025 1$75,000 2025$75,000
show
COLEMAN FOUNDATION INC Private foundation Fuzzy filed as “Greener By Default” 2023-2024 2$65,000 2024$50,000
show
GS DONOR ADVISED PHILANTHROPY FUND FOR WEALTH MANAGEMENT INC DAF sponsor Exact 2024 1$50,000 2024$50,000
show
VANGUARD CHARITABLE ENDOWMENT PROGRAM DAF sponsor Exact 2024 1$30,000 2024$30,000
show
DONOR ADVISED CHARITABLE GIVING DAF sponsor Exact 2023-2024 2$27,750 2024$16,250
show
QUINN FOUNDATION Private foundation Fuzzy filed as “GREENER BY DEFAULT” 2023-2025 3$22,500 2025$10,000
show
RANCHO SANTA FE FOUNDATION DAF sponsor Exact 2024 1$15,000 2024$15,000
show
SMITH & ATCHESON FUND FOR Private foundation Fuzzy filed as “GREENER BY DEFAULT” 2024 1$5,500 2024$5,500
show
GRO FOUNDATION INC Private foundation Fuzzy filed as “GREENER BY DEFAULT” 2024 1$5,000 2024$5,000
show

Similar organizations

Ranked without any AI: same NTEE code first, then the same NTEE group; then revenue within 2x, 5x or 10x; then the same state; then similar name and mission text. Same state only · More (100)

OrganizationStateNTEELatest revenueLatest expensesTop-paid titleTop payWhy similar
LITTLE BUNS INC 2ILK40 $1,887,481$1,899,851 EXECUTIVE DI$60,000 Same NTEE code K40, revenue within 2x, same state
BALANCED INCMOK40 $916,474$838,054 Executive Director (Org), President (Board)$78,750 Same NTEE code K40, revenue within 2x
COMMON GROUND COLLECTIVEHIK40 $1,003,089$901,183 EXECUTIVE DI$137,694 Same NTEE code K40, revenue within 2x
ITS GOING TO BE OK INCTXK40 $902,220$719,220 CEO$88,534 Same NTEE code K40, revenue within 2x
FOOD PROJECT INCMAK40 $3,229,190$3,752,306 CO-EXECUTIVE DIRECTOR$128,728 Same NTEE code K40, revenue within 2x
COOKING WITH GABBYCAK40 $1,083,305$1,041,290 EXEC DIR/SECTY$59,464 Same NTEE code K40, revenue within 2x
GIVING GROVEMOK40 $1,808,685$1,409,079 CO-CEO$119,537 Same NTEE code K40, revenue within 2x
FREEDOM FOODSNMK40 $1,805,325$1,600,109 DIRECTOR$46,331 Same NTEE code K40, revenue within 2x
CITY SEED INCCTK40 $1,392,657$1,354,313 EXCUTIVE DIRECTOR$53,212 Same NTEE code K40, revenue within 2x
NUTRITIONFACTS ORG INCDCK40 $2,937,437$2,935,188 President$259,158 Same NTEE code K40, revenue within 2x
FRESH APPROACHCAK40 $3,389,179$3,019,528 EXECUTIVE DIRECTOR$115,163 Same NTEE code K40, revenue within 2x
SEED TO TABLE OREGONORK40 $1,190,170$915,544 Executive Dir.$92,369 Same NTEE code K40, revenue within 2x
MOUNTAIN ROOTS FOOD PROJECTCOK40 $2,122,194$1,767,777 EXECUTIVE DI$96,977 Same NTEE code K40, revenue within 2x
DETROIT BLACK COMMUNITY FOOD SOVEREIGNTY NETWORKMIK40 $2,596,070$2,460,969 Co-Executive Director$70,467 Same NTEE code K40, revenue within 2x
BETTER FOOD FOUNDATION INCCAK40 $1,677,632$1,787,294 EXECUTIVE DI$97,250 Same NTEE code K40, revenue within 2x
FOOD LITERACY CENTERCAK40 $1,357,862$1,361,559 CEO$186,432 Same NTEE code K40, revenue within 2x
COASTAL FOODSHED INCMAK40 $1,311,127$1,199,430 EXECUTIVE DIRECTOR$75,029 Same NTEE code K40, revenue within 2x
EAST END FOOD INSTITUTENYK40 $965,247$799,245 Executive Dir.$51,649 Same NTEE code K40, revenue within 2x
A WELL-FED WORLDDCK40 $2,240,343$2,035,577 Board President Founder CEO$86,520 Same NTEE code K40, revenue within 2x
HEBNI NUTRITION CONSULTANTS INCFLK40 $885,943$858,097 REGISTERED D$40,384 Same NTEE code K40, revenue within 2x
NOURISH CALIFORNIACAK40 $1,045,732$1,674,249 Exec Director$204,000 Same NTEE code K40, revenue within 2x
CHILD NUTRITION SERVICES INCNEK40 $907,645$906,528 EXECUTIVE DI$61,760 Same NTEE code K40, revenue within 2x
OPERATION KIDS INCARK40 $3,355,879$3,352,658 CHAIRPERSON$91,237 Same NTEE code K40, revenue within 2x
SCHOOL NUTRITION FOUNDATIONVAK40 $1,064,079$1,369,762 CEO$589,649 Same NTEE code K40, revenue within 2x
DISCOVERING HEALTHY FOODSTXK40 $2,131,786$2,092,681 President$0 Same NTEE code K40, revenue within 2x

Who funds organizations like this

Grantors that funded the 100 most similar organizations. Ranked by total given to them. Foundations (990-PF) and donor-advised fund sponsors only. Same matching as Funders above (by EIN, or by name for foundations).

GrantorTypeTotal givenGrantsOrganizations fundedYearsWhich ones
FIDELITY INVESTMENTS CHARITABLE GIFT FUND funds this one DAF sponsor$19,897,845161 422016–2024 BIG GREEN; FOOD PROJECT INC; NUTRITIONFACTS ORG INC; FARM FRESH RHODE ISLAND and 38 more
VANGUARD CHARITABLE ENDOWMENT PROGRAM funds this one DAF sponsor$10,904,45552 192020–2024 BETTER FOOD FOUNDATION INC; A WELL-FED WORLD; BALANCED INC; BETTER HEALTH BETTER LIFE INC and 15 more
DONOR ADVISED CHARITABLE GIVING funds this one DAF sponsor$4,121,61083 252014–2024 FARM FRESH RHODE ISLAND; FOOD PROJECT INC; FRESH APPROACH; NUTRITIONFACTS ORG INC and 21 more
THE CHICAGO COMMUNITY TRUST DAF sponsor$3,700,28320 72016–2024 URBAN GROWERS COLLECTIVE INC; DETROIT BLACK COMMUNITY FOOD SOVEREIGNTY NETWORK; SLOW FOOD U S A INC; ILLINOIS HUNGER COALITION and 3 more
COMMUNITY FOUNDATION OF GREATER MEMPHIS INC DAF sponsor$3,453,0006 12015–2019 BIG GREEN
SILICON VALLEY COMMUNITY FOUNDATION DAF sponsor$2,597,85034 122010–2024 FRESH APPROACH; URBAN GROWERS COLLECTIVE INC; GAME CHANGERS FOUNDATION INC; BIG GREEN and 8 more
CHARITIES AID FOUNDATION AMERICA DAF sponsor$2,459,73112 52018–2024 BIG GREEN; FOOD PROJECT INC; THRIVE; URBAN GROWERS COLLECTIVE INC and 1 more
JPMORGAN CHASE FOUNDATION Private foundation$2,252,9338 42011–2025 URBAN GROWERS COLLECTIVE INC; RECIPE FOR SUCCESS FOUNDATION; FOOD PROJECT INC; HARVEST HOME FARMERS MARKET INC
MARGOT AND THOMAS PRITZKER FAMILY FOUNDATION Private foundation$1,907,0006 12020–2024 URBAN GROWERS COLLECTIVE INC
NATIONAL PHILANTHROPIC TR funds this one DAF sponsor$1,785,71633 162017–2024 BETTER FOOD FOUNDATION INC; SUPRSEED INC; NUTRITIONFACTS ORG INC; BIG GREEN and 12 more
IMPACTASSETS INC DAF sponsor$1,653,35025 92020–2024 FRESH APPROACH; DETROIT BLACK COMMUNITY FOOD SOVEREIGNTY NETWORK; URBAN GROWERS COLLECTIVE INC; SLOW FOOD USA INC and 5 more
CALIFORNIA COMMUNITY FOUNDATION DAF sponsor$1,647,5008 22014–2024 NOURISH CALIFORNIA; OUR BIG KITCHEN LOS ANGELES
BOSTON FOUNDATION INC DAF sponsor$1,472,42525 32009–2024 FOOD PROJECT INC; NOURISH CALIFORNIA; SLOW FOOD U S A INC
THE RHODE ISLAND COMMUNITY FOUNDATION DAF sponsor$1,446,82732 22019–2024 FARM FRESH RHODE ISLAND; FOOD PROJECT INC
SUNLIGHT GIVING Private foundation$1,445,00018 22017–2024 FRESH APPROACH; NOURISH CALIFORNIA

The full list · all similar organizations

Where the money went

Every expense line on each return, biggest first: Form 990 Part IX (with its program, management and fundraising columns), 990-EZ Part I, or 990-PF Part I. Event marks lines the organization itself describes as events. “Events” in each summary adds those lines, conferences and meetings, and the direct costs of fundraising events. Unusual is not the same as improper. Many of these patterns have ordinary explanations. Check the filing.

2025 · Form 990 · $1,860,429 spent · pay $1,506,665 · grants $0 · events $23,656
LineAs describedTotalProgramManagementFundraisingShare
Other salaries and wages $1,070,763$990,317$71,958$8,488 57.6%
Pay: officers, directors, trustees, key employees $219,511$164,633$43,902$10,976 11.8%
Fees: other services $131,954$97,907$21,359$12,688 7.1%
Payroll taxes $114,643$98,438$14,427$1,778 6.2%
Other employee benefits $80,371$74,944$5,103$324 4.3%
Travel $58,315$58,315-- 3.1%
Information technology $44,007$37,597$5,844$566 2.4%
Office expenses $30,968$25,989$4,513$466 1.7%
Conferences, conventions and meetings $23,656$23,415$212$29 1.3%
Fees: accounting $22,019-$22,019- 1.2%
Pension plan contributions $21,377$19,825$1,431$121 1.1%
Advertising and promotion $13,467$13,427$40- 0.7%
Other (as described)FOOD AND BEVERAGE $12,355$11,851$152$352 0.7%
Other (as described)LICENSES AND DUES $7,414$6,695$104$615 0.4%
Insurance $3,735$718$3,002$15 0.2%
Other (as described)MISCELLANEOUS $2,449$498$1,950$1 0.1%
Other (as described)SUPPLIES $1,945$1,945-- 0.1%
All other expenses $955-$955- 0.1%
Fees: legal $525-$525- 0.0%
Total$1,860,429100%

View the filing

2024 · Form 990 · $890,843 spent · pay $677,669 · grants $630 · events $13,195
LineAs describedTotalProgramManagementFundraisingShare
Other salaries and wages $386,513$347,611$38,902- 43.4%
Pay: officers, directors, trustees, key employees $189,510$142,133$37,913$9,464 21.3%
Fees: other services $100,621$70,919$9,121$20,581 11.3%
Payroll taxes $57,420$49,143$7,399$878 6.4%
Other employee benefits $39,684$34,308$5,095$281 4.5%
Travel $27,155$27,104$10$41 3.0%
Fees: accounting $18,075-$18,075- 2.0%
Office expenses $15,682$12,145$3,326$211 1.8%
Conferences, conventions and meetings $13,195$12,345$850- 1.5%
Information technology $12,638$10,758$1,739$141 1.4%
Advertising and promotion $7,492$6,569$923- 0.8%
Other (as described)FOOD AND BEVERAGE $6,756$6,553-$203 0.8%
Other (as described)LICENSES AND DUES $5,933$574$5,359- 0.7%
Pension plan contributions $4,542$4,542-- 0.5%
Insurance $2,117$1,805$279$33 0.2%
Other (as described)SUPPLIES $1,022$995$19$8 0.1%
Other (as described)MISCELLANEOUS $1,011$241$770- 0.1%
Grants to US organizations and governments $630$630-- 0.1%
All other expenses $469-$469- 0.1%
Fees: legal $378-$378- 0.0%
Total$890,843100%

View the filing

2023 · Form 990 · $430,984 spent · pay $332,227 · grants $1,000 · events $2,159
LineAs describedTotalProgramManagementFundraisingShare
Pay: officers, directors, trustees, key employees $158,745$139,775$10,135$8,835 36.8%
Other salaries and wages $140,731$139,646$742$343 32.7%
Fees: other services $50,931$49,679$1,252- 11.8%
Payroll taxes $24,712$22,712$1,269$731 5.7%
Travel $12,966$12,338-$628 3.0%
Fees: accounting $8,872-$8,872- 2.1%
Other employee benefits $8,039$7,904-$135 1.9%
Office expenses $7,048$5,950$878$220 1.6%
Other (as described)FOOD AND BEVERAGE $5,236$5,096-$140 1.2%
Information technology $4,817$4,419$192$206 1.1%
Insurance $2,475$986$1,456$33 0.6%
Conferences, conventions and meetings $2,159$2,159-- 0.5%
Other (as described)LICENSES AND DUES $1,026-$1,026- 0.2%
Grants to US organizations and governments $1,000$1,000-- 0.2%
Other (as described)MISCELLANEOUS $833$619$200$14 0.2%
Other (as described)BANK AND MERCHANT FEES $520$13$507- 0.1%
All other expenses $432$358-$74 0.1%
Fees: legal $236-$236- 0.1%
Advertising and promotion $206$206-- 0.0%
Total$430,984100%

View the filing

State business registration

The same business name in the same state, from the state’s official registry data.

Trademarks

3 US trademarks, 3 live.

MarkSerialFiledStatusSource
GBD997747652026-04-20Pending applicationTRTDXFAP, file of 2026-09-23
GREENER BY DEFAULT997747142026-04-20Pending applicationTRTDXFAP, file of 2026-09-23
GREENER BY DEFAULT982711032023-11-15RegisteredTRTYRAP, file of 2026-04-03

The newest marks of the trademark owners above, matched to this record by name (and state).

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