NATIONAL SCHOOL CHOICE AWARENESS FOUNDATION INC
Cite this
Plain text NATIONAL SCHOOL CHOICE AWARENESS FOUNDATION INC. furp.org, nonprofit organization profile, tax years 2021–2024. https://furp.org/org/national-school-choice-awareness-foundation-inc-872081402. Retrieved 2026-10-31.
APA furp.org. (n.d.). NATIONAL SCHOOL CHOICE AWARENESS FOUNDATION INC [Nonprofit organization profile; tax years 2021–2024]. Retrieved October 31, 2026, from https://furp.org/org/national-school-choice-awareness-foundation-inc-872081402
MLA “NATIONAL SCHOOL CHOICE AWARENESS FOUNDATION INC.” furp.org, tax years 2021–2024, https://furp.org/org/national-school-choice-awareness-foundation-inc-872081402. Accessed 31 Oct. 2026.
Retrieved 2026-10-31; covers tax years 2021–2024. Data: furp.org, CC BY 4.0.
2024 · Form 990PF · revenue $9.6M · expenses $9.1M · assets $17.3M
- Also known as
- FOUNDATION INC
- EIN
- 87-2081402
- Address
- 18117 BISCAYNE BLVD 2509, AVENTURA, FL 33160-2535
- Website
- HTTPS://SCHOOLCHOICEAWARENESS.ORG
- NTEE code
- T23
- Exempt type
- 501(c)(3): charitable, religious, educational, scientific or literary (corporation)
- Ruling date
- March 2022 (when the IRS recognized its exemption)
- IRS status
- Exempt (unconditional) (IRS Business Master File) IRS data ↗
- Tax-deductible donations
- Yes: listed in IRS Publication 78 (private operating foundation) Pub 78 ↗
- Foundation status
- Private operating foundation
- Cross-check
- ProPublica Nonprofit Explorer
Each tax year counts once: when a return was amended, only the latest return for that period is used below (superseded returns stay listed, greyed, under Finances).
People paid by the organization
8 people paid across every filing: current people first, then by total pay from this organization. Organizations counts every nonprofit each person appears on.
| Name | Latest title | Years | Latest year pay | Total pay from here | Organizations |
|---|---|---|---|---|---|
| Andrew Campanella | CHAIRMAN & CEO | 2021-2024 | $394,496 | $1,128,551 | 1 |
| Sandra Brown | VP, FINANCE | 2022-2024 | $201,562 | $543,477 | 1 |
| Shelby Doyle | VP, PUBLIC AWARENESS | 2022-2024 | $199,482 | $535,918 | 1 |
| Noelle Delaney | VP, EVENTS AND PARTN | 2022-2024 | $196,935 | $530,448 | 1 |
| Haleigh Madsen | SR.DIRECTOR, FULFILL | 2022-2024 | $168,043 | $479,604 | 1 |
| Shaunette Parker | SR.DIRECTOR, AWARENE | 2024 | $138,342 | $138,342 | 1 |
| Lisa Keegan | VICE CHAIR | 2021-2024 | $26,460 | $75,660 | 1 |
| Krissia Spivey (former) | PROJECT DIRECTOR, CO | 2022-2023 | $117,134 | $213,331 | 1 |
Officers and directors, no compensation reported
1 person listed on the returns with $0 (or no amount) in every compensation column: current people first. Hours are as filed on the latest return each person appears on.
| Name | Latest title | Years | Hrs/wk (latest) | Compensation | Organizations |
|---|---|---|---|---|---|
| Tracy Gleason | SECRETARY & TREASURER | 2021-2024 | 5 | $0 reported | 1 |
People by year
2024 · 8 people listed · 7 paid, $1.3M
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| ANDREW CAMPANELLA | CHAIRMAN & CEO | 40 | $364,845 | - | $29,651 | $394,496 | 1 |
| SANDRA BROWN | VP, FINANCE | 40 | $181,098 | - | $20,464 | $201,562 | 1 |
| SHELBY DOYLE | VP, PUBLIC AWARENESS | 40 | $175,175 | - | $24,307 | $199,482 | 1 |
| NOELLE DELANEY | VP, EVENTS AND PARTN | 40 | $177,100 | - | $19,835 | $196,935 | 1 |
| HALEIGH MADSEN | SR.DIRECTOR, FULFILL | 40 | $149,175 | - | $18,868 | $168,043 | 1 |
| SHAUNETTE PARKER | SR.DIRECTOR, AWARENE | 40 | $120,089 | - | $18,253 | $138,342 | 1 |
| LISA KEEGAN | VICE CHAIR | 5 | $26,460 | - | $0 | $26,460 | 1 |
| TRACY GLEASON | SECRETARY & TREASURER | 5 | $0 | - | $0 | $0 | 1 |
2023 · 8 people listed · 7 paid, $1.3M
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| ANDREW CAMPANELLA | CHAIRMAN & CEO | 40 | $372,354 | - | $30,788 | $403,142 | 1 |
| SANDRA BROWN | VP, FINANCE | 40 | $165,027 | - | $19,282 | $184,309 | 1 |
| NOELLE DELANEY | VP, EVENTS AND PARTN | 40 | $160,423 | - | $18,746 | $179,169 | 1 |
| SHELBY DOYLE | VP, PUBLIC AWARENESS | 40 | $158,923 | - | $19,712 | $178,635 | 1 |
| HALEIGH MADSEN | DIRECTOR, FULFILLMEN | 40 | $147,396 | - | $19,031 | $166,427 | 1 |
| KRISSIA SPIVEY | PROJECT DIRECTOR, CO | 40 | $100,942 | - | $16,192 | $117,134 | 1 |
| LISA KEEGAN | VICE CHAIR | 5 | $25,200 | - | $0 | $25,200 | 1 |
| TRACY GLEASON | SECRETARY & TREASURER | 5 | $0 | - | $0 | $0 | 1 |
2022 · 8 people listed · 7 paid, $1.1M
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| ANDREW CAMPANELLA | CHAIRMAN | 40 | $305,000 | - | $25,913 | $330,913 | 1 |
| SHELBY DOYLE | VP, PUBLIC AWARENESS | 40 | $140,096 | - | $17,705 | $157,801 | 1 |
| SANDRA BROWN | VP, FINANCE | 40 | $140,096 | - | $17,510 | $157,606 | 1 |
| NOELLE DELANEY | VP, EVENTS AND PARTN | 40 | $137,180 | - | $17,164 | $154,344 | 1 |
| HALEIGH MADSEN | DIRECTOR, FULFILLMEN | 40 | $128,292 | - | $16,842 | $145,134 | 1 |
| KRISSIA SPIVEY | DIRECTOR, SPANISH-LA | 40 | $81,802 | - | $14,395 | $96,197 | 1 |
| LISA KEEGAN | DIRECTOR | 5 | $24,000 | - | $0 | $24,000 | 1 |
| TRACY GLEASON | DIRECTOR | 5 | $0 | - | $0 | $0 | 1 |
2021 · 3 people listed · none paid
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| ANDREW CAMPANELLA | CHAIRMAN | 8 | $0 | - | $0 | $0 | 1 |
| TRACY GLEASON | DIRECTOR | 5 | $0 | - | $0 | $0 | 1 |
| LISA KEEGAN | DIRECTOR | 5 | $0 | - | $0 | $0 | 1 |
Highest-paid independent contractors
2024 · 5 contractors · $1.6M
| Name | Location | Service | Paid |
|---|---|---|---|
| GOOGLE ADVERTISING | MOUNTAIN VIEW, CA | CHARITABLE PROGRAM ADVERTISING | $568,940 |
| FEDERAL EXPRESS | MEMPHIS, TN | FREIGHT & SHIPPING | $446,735 |
| THE FOUR C'S LLC DBA FULLY PROMOTED OF SOUTH | BEDFORD, NH | EDUCATIONAL MATERIALS PRODUCTION | $251,860 |
| DURAN MEETINGS & EVENTS LLC | PHOENIX, AZ | EVENT PLANNING AND MANAGEMENT SERVICES | $154,000 |
| CLARE MULLIN | DURANGO, CO | SENIOR ADVISOR - DEVELOPMENT | $143,004 |
2023 · 5 contractors · $1.8M
| Name | Location | Service | Paid |
|---|---|---|---|
| EMERALD ADVERTISING | NAPA, CA | ADVERTISING & CONSULTING | $616,352 |
| GOOGLE ADVERTISING | MOUNTAIN VIEW, CA | ADVERTISING | $443,621 |
| FEDERAL EXPRESS | MEMPHIS, TN | FREIGHT & SHIPPING | $443,351 |
| JR REINGOLD & ASSOCIATES INC | ALEXANDRIA, VA | ADVERTISING | $198,712 |
| ASSIGNMENT DESK | MT PLEASANT, SC | PHOTO & VIDEO | $121,310 |
2022 · 5 contractors · $1.5M
| Name | Location | Service | Paid |
|---|---|---|---|
| AMERICAN FUTURE SYSTEMS | MALVERN, PA | EDUCATIONAL MATERIAL PRODUCTION | $485,971 |
| UPS | ATLANTA, GA | FRIGHT & SHIPPING | $351,786 |
| CROWD FAVORITE LTD | LAS VEGAS, NV | WEBSITE DEVELOPMENT & MAINTENANCE | $286,914 |
| GOOGLE ADVERTISING | MOUNTAIN VIEW, CA | ADVERTISING | $210,317 |
| EMERALD ADVERTISING | NAPA, CA | ADVERTISING & CONSULTING | $171,706 |
Who the money went to
Grants this organization reported paying: Schedule I Part II of the Form 990, or the grants-paid list on the 990-PF. Open a year for every recipient. Recipients link to their own page when the grant names an EIN we have (990-PF grants list no EIN, so those link only on an exact, unique name and state). Grants to individuals are counted; their names are not shown.
2024 · 98 grants to organizations · $815K
2023 · 70 grants to organizations · $1.0M
2022 · 60 grants to organizations · $470K
Negative amounts are returned or refunded grants; they are listed last and left out of the totals of grants paid.
Who gave
Contributors listed on Schedule B of the Form 990-PF: name, city and state as filed (street addresses are not shown), with total and noncash contributions for the year. A link to an organization's page is tagged Fuzzy with its name-similarity score (0 to 1) when it rests on name and state; Schedule B lists no EIN, so no link here is an exact identifier match.
2024 · 2 contributors · $9.3M
| # | Contributor | Type | City, state | Total | Noncash | Source |
|---|---|---|---|---|---|---|
| 1 | GLEASON FAMILY FOUNDATION Fuzzy 1.00 | Organization or other | PINE GROVE, CA | $9,185,000 | - | Form 990PF Sch. B, 2024 · filing |
| 2 | STAND TOGETHER TRUST Fuzzy 1.00 | Organization or other | ARLINGTON, VA | $97,870 | - | Form 990PF Sch. B, 2024 · filing |
2023 · 3 contributors · $9.1M
| # | Contributor | Type | City, state | Total | Noncash | Source |
|---|---|---|---|---|---|---|
| 1 | GLEASON FAMILY FOUNDATION Fuzzy 1.00 | Organization or other | PINE GROVE, CA | $8,975,000 | - | Form 990PF Sch. B, 2023 · filing |
| 2 | STAND TOGETHER TRUST Fuzzy 1.00 | Organization or other | ARLINGTON, VA | $97,870 | - | Form 990PF Sch. B, 2023 · filing |
| 3 | NSCW MANAGEMENT INC | Organization or other | ORANGE BEACH, AL | $6,500 | - | Form 990PF Sch. B, 2023 · filing |
2022 · 3 contributors · $9.3M
| # | Contributor | Type | City, state | Total | Noncash | Source |
|---|---|---|---|---|---|---|
| 1 | GLEASON FAMILY FOUNDATION Fuzzy 1.00 | Organization or other | PINE GROVE, CA | $8,758,473 | $94,489 | Form 990PF Sch. B, 2022 · filing |
| 2 | WALTON FAMILY FOUNDATION Fuzzy 0.85 | Organization or other | BENTONVILLE, AR | $450,000 | - | Form 990PF Sch. B, 2022 · filing |
| 3 | STAND TOGETHER TRUST Fuzzy 1.00 | Organization or other | ARLINGTON, VA | $97,870 | - | Form 990PF Sch. B, 2022 · filing |
2021 · 1 contributor · $14.5M
| # | Contributor | Type | City, state | Total | Noncash | Source |
|---|---|---|---|---|---|---|
| 1 | GLEASON FAMILY FOUNDATION Fuzzy 1.00 | Organization or other | PINE GROVE, CA | $14,468,322 | $6,002,707 | Form 990PF Sch. B, 2021 · filing |
Contributors listed here are as reported on the filing. Unusual is not the same as improper. Many of these patterns have ordinary explanations. Check the filing.
Finances
Newest first. Each filing: its name on one row, its figures on the row beneath. Greyed filings are superseded by a later return for the same period and are left out everywhere else on this page.
| Revenue | Expenses | Assets | Net assets | Contributions | Program revenue | Officer pay | Employees | Volunteers |
|---|---|---|---|---|---|---|---|---|
| 2024 · Form 990PF | ||||||||
| $9,645,451 | $9,104,234 | $17,257,942 | $16,636,160 | $9,288,322 | - | $364,845 | - | - |
| 2023 · Form 990PF | ||||||||
| $9,319,413 | $9,279,248 | $16,899,865 | $16,094,943 | $9,085,110 | - | $372,354 | - | - |
| 2022 · Form 990PF | ||||||||
| $9,316,023 | $6,786,354 | $16,156,561 | $16,054,778 | $9,306,843 | - | $305,000 | - | - |
| 2021 · Form 990PF | ||||||||
| $14,469,336 | $944,227 | $13,578,258 | $13,525,109 | $14,469,322 | - | $0 | - | - |
Funders of this organization
2 grantors reported grants to this organization, $36,931,080 in all, tax years 2021 to 2024. Exact: the grantor wrote this organization's EIN. Fuzzy: the grantor wrote only a name (foundations' 990-PF has no EIN field), matched to the same or a near-identical name in the same state; the name as filed is shown. From the latest return for each grantor and year, so amended returns aren't counted twice. CSV
| Grantor | Type | Match | Years given | Grants | Total | Latest year | Latest year's amount | Grants |
|---|---|---|---|---|---|---|---|---|
| GLEASON FAMILY FOUNDATION | Private foundation | Fuzzy filed as “NATIONAL SCHOOL CHOICE AWARENESS FOUNDATION” | 2021-2024 | 9 | $36,481,080 | 2024 | $9,045,000 | show |
| WALTON FAMILY FOUNDATION INC | Private foundation | Fuzzy filed as “National School Choice Awareness Foundation Inc” | 2022-2024 | 3 | $450,000 | 2024 | $150,000 | show |
Nearby + Similar BETA
Organizations like this one: what they do and who they are linked to
Same category: NTEE code and revenue
Ranked without any AI: same NTEE code first, then the same NTEE group; then revenue within 2x, 5x or 10x; then the same state; then similar name and mission text. Same state only · More (100)
| Organization | State | NTEE | Latest revenue | Latest expenses | Top-paid title | Top pay | Why similar |
|---|---|---|---|---|---|---|---|
| DESAI SETHI FOUNDATION INC | FL | T23 | $8,847,213 | $5,065,381 | DIRECTOR OF PROGRAMS | $192,987 | Same NTEE code T23, revenue within 2x, same state |
| ELEVATE PRIZE FOUNDATION INC | FL | T23 | $10,922,580 | $14,400,688 | DIRECTOR & CEO | $554,513 | Same NTEE code T23, revenue within 2x, same state |
| BERKOWITZ CONTEMPORARY FOUNDATION INC | FL | T23 | $11,727,732 | $740,666 | DIRECTOR, PRESIDENT | $100,000 | Same NTEE code T23, revenue within 2x, same state |
| BANGLADESH AMERICAN SOCIETY OF MUSLIM AID FOR HUMANITY INC | FL | T23 | $8,729,566 | $8,691,229 | DIRECTOR PRESIDENT | $0 | Same NTEE code T23, revenue within 2x, same state |
| COLEN FAMILY CHARITABLE TR | FL | T23 | $10,818,253 | $7,846,425 | Principal | $126,402 | Same NTEE code T23, revenue within 2x, same state |
| ANIMAL FARM FOUNDATION INC | NY | T23 | $5,172,190 | $1,835,741 | EXECUTIVE DIRECTOR | $107,004 | Same NTEE code T23, revenue within 2x |
| ALAKOA FOUNDATION INC | NV | T23 | $5,025,150 | $78,297 | PRESIDENT | $0 | Same NTEE code T23, revenue within 2x |
| CHLECK FAMILY FOUNDATION INC | MA | T23 | $8,457,279 | $3,461,183 | PRESIDENT/EXECUTIVE DIRECT | $187,500 | Same NTEE code T23, revenue within 2x |
| HALL ART FOUNDATION INC | VT | T23 | $9,527,706 | $7,847,213 | 0 | $170,846 | Same NTEE code T23, revenue within 2x |
| WILDERNESS WILDLIFE CENTER FOUNDATION INC | IL | T23 | $8,588,726 | $3,214,912 | PRESIDENT | $0 | Same NTEE code T23, revenue within 2x |
| GERRY FOUNDATION INC | NY | T23 | $16,487,841 | $15,475,252 | Director | $0 | Same NTEE code T23, revenue within 2x |
| JOHNSON FOUNDATION INC | WI | T23 | $5,310,164 | $5,647,851 | PRESIDENT | $255,889 | Same NTEE code T23, revenue within 2x |
| FLAMBOYAN FOUNDATION INC | DC | T23 | $6,779,786 | $12,187,826 | PRESIDENT & COO | $392,419 | Same NTEE code T23, revenue within 2x |
| MOISE Y SAFRA FOUNDATION INC | DE | T23 | $4,959,251 | $18,622,099 | PRESIDENT | $0 | Same NTEE code T23, revenue within 2x |
| BUTLER CHILDRENS GARDEN FOUNDATION INC | IA | T23 | $6,082,983 | $189,221 | PRES-SECY-DIRECTOR | $0 | Same NTEE code T23, revenue within 2x |
| TIGER BARON FOUNDATION INC | NY | T23 | $18,696,863 | $10,338,593 | PRESIDENT | $294,378 | Same NTEE code T23, revenue within 2x |
| HENRY T NICHOLAS EDUCATION FOUNDATION INC | CA | T23 | $7,155,732 | $7,438,041 | CFO | $160,750 | Same NTEE code T23, revenue within 2x |
| CANYON NY FOUNDATION | NY | T23 | $11,742,944 | $1,711,956 | DIRECTOR AND PRESIDENT | $0 | Same NTEE code T23, revenue within 2x |
| CHARLES & AGNES KAZARIAN ETERNAL FOUNDATION | RI | T23 | $11,704,271 | $11,135,319 | CHAIRMAN/PRESIDENT | $0 | Same NTEE code T23, revenue within 2x |
| CHIPSTONE FOUNDATION | WI | T23 | $11,948,482 | $5,409,538 | CHAIR, PRES(CEO), TREAS, DIR | $715,904 | Same NTEE code T23, revenue within 2x |
| THE MICHELSON FOUND ANIMALS FOUNDATION INC | CA | T23 | $10,291,050 | $10,995,449 | CEO/ CFO | $279,222 | Same NTEE code T23, revenue within 2x |
| JERRY AND LAURA JACOBSON FOUNDATION INC | OH | T23 | $6,473,050 | $5,151,060 | EXECUTIVE DIRECTOR | $181,094 | Same NTEE code T23, revenue within 2x |
| ANTONIO J GRACIAS FAMILY FOUNDATION INC | IL | T23 | $8,890,888 | $12,893,006 | OFFICER | $0 | Same NTEE code T23, revenue within 2x |
| CHARLES BUTT FOUNDATION | TX | T23 | $17,474,590 | $16,376,879 | PRESIDENT, DIRECTOR (UNTIL 03/24) | $489,135 | Same NTEE code T23, revenue within 2x |
| BOZEMAN ICE POND PARK FOUNDATION | MT | T23 | $6,701,062 | $122,632 | PRESIDENT | $0 | Same NTEE code T23, revenue within 2x |
Who funds organizations like this
Grantors that funded the 100 most similar organizations. Ranked by total given to them. Foundations (990-PF) and donor-advised fund sponsors only. Same matching as Funders above (by EIN, or by name for foundations).
The full list · all similar organizations
Where the money went
Every expense line on each return, biggest first: Form 990 Part IX (with its program, management and fundraising columns), 990-EZ Part I, or 990-PF Part I. Event marks lines the organization itself describes as events. “Events” in each summary adds those lines, conferences and meetings, and the direct costs of fundraising events. Unusual is not the same as improper. Many of these patterns have ordinary explanations. Check the filing.
2024 · Form 990PF · $9,104,234 spent · pay $2,567,573 · grants $815,402 · events $249,337
| Line | As described | Total | Share |
|---|---|---|---|
| Other expenses | $4,968,669 | 54.6% | |
| Other salaries and wages | $1,857,268 | 20.4% | |
| Contributions, gifts, grants paid | $815,402 | 9.0% | |
| Pay: officers, directors, trustees | $364,845 | 4.0% | |
| Pension plans and employee benefits | $345,460 | 3.8% | |
| Occupancy | $296,275 | 3.3% | |
| Travel, conferences and meetings | $249,337 | 2.7% | |
| Taxes | $204,142 | 2.2% | |
| Depreciation and depletion | $2,836 | 0.0% | |
| Total | $9,104,234 | 100% |
2023 · Form 990PF · $9,279,248 spent · pay $2,439,462 · grants $1,016,370 · events $259,441
| Line | As described | Total | Share |
|---|---|---|---|
| Other expenses | $5,119,314 | 55.2% | |
| Other salaries and wages | $1,754,487 | 18.9% | |
| Contributions, gifts, grants paid | $1,016,370 | 11.0% | |
| Pay: officers, directors, trustees | $372,354 | 4.0% | |
| Pension plans and employee benefits | $312,621 | 3.4% | |
| Occupancy | $302,174 | 3.3% | |
| Travel, conferences and meetings | $259,441 | 2.8% | |
| Taxes | $141,082 | 1.5% | |
| Depreciation and depletion | $1,405 | 0.0% | |
| Total | $9,279,248 | 100% |
2022 · Form 990PF · $6,786,354 spent · pay $1,847,092 · grants $470,300 · events $125,824
| Line | As described | Total | Share |
|---|---|---|---|
| Other expenses | $3,749,031 | 55.2% | |
| Other salaries and wages | $1,343,807 | 19.8% | |
| Contributions, gifts, grants paid | $470,300 | 6.9% | |
| Occupancy | $387,320 | 5.7% | |
| Pay: officers, directors, trustees | $305,000 | 4.5% | |
| Pension plans and employee benefits | $198,285 | 2.9% | |
| Taxes | $158,386 | 2.3% | |
| Travel, conferences and meetings | $125,824 | 1.9% | |
| Fees: accounting | $26,060 | 0.4% | |
| Fees: other professional | $16,903 | 0.2% | |
| Fees: legal | $5,438 | 0.1% | |
| Total | $6,786,354 | 100% |
2021 · Form 990PF · $944,227 spent · pay $334,199 · grants $0 · events $6,174
| Line | As described | Total | Share |
|---|---|---|---|
| Occupancy | $375,358 | 39.8% | |
| Other salaries and wages | $302,655 | 32.1% | |
| Other expenses | $190,902 | 20.2% | |
| Pension plans and employee benefits | $31,544 | 3.3% | |
| Taxes | $30,271 | 3.2% | |
| Travel, conferences and meetings | $6,174 | 0.7% | |
| Fees: accounting | $4,350 | 0.5% | |
| Fees: other professional | $2,973 | 0.3% | |
| Total | $944,227 | 100% |
State business registration
- NATIONAL SCHOOL CHOICE AWARENESS FOUNDATION, INC. FL, Domestic nonprofit corporation (DOMNP), Active, formed 2021-08-06
The same business name in the same state, from the state’s official registry data.
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