CHECK MY ADS INSTITUTE

2024 · Form 990 · revenue $1.5M · expenses $2.1M · assets $600K

EIN

87-1895699

Address

1802 VERNON ST NW PMB 500, WASHINGTON, DC 20009-1217

Website

www.checkmyads.org

NTEE code

B05

Exempt type

501(c)(3): charitable, religious, educational, scientific or literary (corporation)

Ruling date

November 2021 (when the IRS recognized its exemption)

IRS status

Exempt (unconditional) (IRS Business Master File) IRS data ↗

Tax-deductible donations

Yes: listed in IRS Publication 78 (public charity) Pub 78 ↗

Foundation status

Public charity supported by the public (170(b)(1)(a)(vi))

Principal officer

Clair Atkin (its 2021 Form 990-N)

Form 990-N e-postcards

1 filed, 2021 (organizations with gross receipts normally $50,000 or less file this instead of a full Form 990) IRS data ↗

Cross-check

ProPublica Nonprofit Explorer

Mission

Check My Ads is a non profit 501(c)3 adtech watchdog. We are a non-partisan research and media organization. Our business activities include researching brand safety and advertising fraud within the digital advertising industry. We publish stories to an industry audience of Fortune 500 advertisers, agency representatives, and adtech executives, government officials, and the general public.

Each tax year counts once: when a return was amended, only the latest return for that period is used below (superseded returns stay listed, greyed, under Finances).

People paid by the organization

2 people paid across every filing: current people first, then by total pay from this organization. Organizations counts every nonprofit each person appears on.

Officers and directors, no compensation reported

5 people listed on the returns with $0 (or no amount) in every compensation column: current people first. Hours are as filed on the latest return each person appears on.

People by year

Highest-paid independent contractors

No independent contractors reported.

Who gave

Contributor names are not public for this form type.

Public charities filing Form 990 or 990-EZ report large donors on Schedule B, but the IRS withholds their names and addresses from public copies. Private foundations (990-PF) are different: their contributors are public.

Finances

Newest first. Each filing: its name on one row, its figures on the row beneath. Greyed filings are superseded by a later return for the same period and are left out everywhere else on this page.

Funders of this organization

13 grantors reported grants to this organization, $4,481,868 in all, tax years 2021 to 2024. Exact: the grantor wrote this organization's EIN. Fuzzy: the grantor wrote only a name (foundations' 990-PF has no EIN field), matched to the same or a near-identical name in the same state; the name as filed is shown. From the latest return for each grantor and year, so amended returns aren't counted twice. CSV

Nearby + Similar BETA

Who funds organizations like this

Grantors that funded the 100 most similar organizations. Ranked by total given to them. Foundations (990-PF) and donor-advised fund sponsors only. Same matching as Funders above (by EIN, or by name for foundations).

The full list · all similar organizations

Where the money went

Every expense line on each return, biggest first: Form 990 Part IX (with its program, management and fundraising columns), 990-EZ Part I, or 990-PF Part I. Event marks lines the organization itself describes as events. “Events” in each summary adds those lines, conferences and meetings, and the direct costs of fundraising events. Unusual is not the same as improper. Many of these patterns have ordinary explanations. Check the filing.

State business registration

• CHECK MY ADS INSTITUTE CO. FL, Foreign nonprofit corporation (FORNP), Inactive, formed 2023-10-13

The same business name in the same state, from the state’s official registry data.