CARDINAL PRODUCTIONS
Cite this
Plain text CARDINAL PRODUCTIONS. furp.org, nonprofit organization profile, tax years 2021–2024. https://furp.org/org/cardinal-productions-871532828. Retrieved 2026-10-31.
APA furp.org. (n.d.). CARDINAL PRODUCTIONS [Nonprofit organization profile; tax years 2021–2024]. Retrieved October 31, 2026, from https://furp.org/org/cardinal-productions-871532828
MLA “CARDINAL PRODUCTIONS.” furp.org, tax years 2021–2024, https://furp.org/org/cardinal-productions-871532828. Accessed 31 Oct. 2026.
Retrieved 2026-10-31; covers tax years 2021–2024. Data: furp.org, CC BY 4.0.
2024 · Form 990 · revenue $1.4M · expenses $1.4M · assets $1.3M
- Also known as
- Cardinal News
- EIN
- 87-1532828
- Address
- 2301 LABURNUM AVE SW, ROANOKE, VA 24015-3427
- Website
- https://cardinalnews.org
- NTEE code
- W24
- Exempt type
- 501(c)(3): charitable, religious, educational, scientific or literary (corporation)
- Ruling date
- February 2022 (when the IRS recognized its exemption)
- IRS status
- Exempt (unconditional) (IRS Business Master File) IRS data ↗
- Tax-deductible donations
- Yes: listed in IRS Publication 78 (public charity) Pub 78 ↗
- Foundation status
- Public charity supported by the public (170(b)(1)(a)(vi))
- Cross-check
- ProPublica Nonprofit Explorer
Mission
Cardinal News, an independent, nonprofit news organization, reports the untold stories of Southwest and Southside Virginia, and strengthens the voices of the people in our communities who have been sidelined in the commonwealth's political, economic and cultural conversations simply because of where they live.
Each tax year counts once: when a return was amended, only the latest return for that period is used below (superseded returns stay listed, greyed, under Finances).
People paid by the organization
1 person paid across every filing: current people first, then by total pay from this organization. Organizations counts every nonprofit each person appears on.
| Name | Latest title | Years | Latest year pay | Total pay from here | Organizations |
|---|---|---|---|---|---|
| Luanne Rife | Executive Director | 2021-2024 | $108,323 | $247,074 | 1 |
Officers and directors, no compensation reported
6 people listed on the returns with $0 (or no amount) in every compensation column: current people first. Hours are as filed on the latest return each person appears on.
| Name | Latest title | Years | Hrs/wk (latest) | Compensation | Organizations |
|---|---|---|---|---|---|
| Caroline Glickman | President, Board of Directors | 2022-2024 | 5 | $0 reported | 1 |
| Debbie Meade | Secretary, Board of Directors | 2021-2024 | 5 | $0 reported | 1 |
| Chris Turnbull | Treasurer, Board of Directors | 2021-2024 | 4 | $0 reported | 1 |
| Chelyen Davis | Board member | 2024 | 1 | $0 reported | 1 |
| Dayo Abah | Board member | 2024 | 1 | $0 reported | 1 |
| Quinn Graeff (former) | Board member | 2023 | 4 | $0 reported | 1 |
People by year
2024 · 6 people listed · 1 paid, $108K · 21 employees · 27 volunteers
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| Luanne Rife | Executive Director | 40 | $99,911 | $0 | $8,412 | $108,323 | 1 |
| Caroline Glickman | President, Board of Directors | 5 | $0 | $0 | $0 | $0 | 1 |
| Debbie Meade | Secretary, Board of Directors | 5 | $0 | $0 | $0 | $0 | 1 |
| Chris Turnbull | Treasurer, Board of Directors | 4 | $0 | $0 | $0 | $0 | 1 |
| Chelyen Davis | Board member | 1 | $0 | $0 | $0 | $0 | 1 |
| Dayo Abah | Board member | 1 | $0 | $0 | $0 | $0 | 1 |
2023 · 5 people listed · 1 paid, $91K · 16 employees · 28 volunteers
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| Luanne Rife | Executive Director | 40 | $80,362 | $0 | $10,245 | $90,607 | 1 |
| Caroline Glickman | President, Board of Directors | 4 | $0 | $0 | $0 | $0 | 1 |
| Debbie Meade | Secretary, Board of Directors | 4 | $0 | $0 | $0 | $0 | 1 |
| Chris Turnbull | Treasurer, Board of Directors | 4 | $0 | $0 | $0 | $0 | 1 |
| Quinn Graeff | Board member | 4 | $0 | $0 | $0 | $0 | 1 |
2022 · 4 people listed · 1 paid, $48K · 8 employees · 30 volunteers
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| Luanne Rife | Executive Director | 24 | $48,144 | $0 | $0 | $48,144 | 1 |
| Caroline Glickman | President, Board of Directors | 4 | $0 | $0 | $0 | $0 | 1 |
| Debbie Meade | Secretary, Board of Directors | 4 | $0 | $0 | $0 | $0 | 1 |
| Chris Turnbull | Treasurer, Board of Directors | 4 | $0 | $0 | $0 | $0 | 1 |
2021 · 3 people listed · none paid · 3 employees · 31 volunteers
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| Luanne Rife | President, Board of Directors | 40 | $0 | $0 | $0 | $0 | 1 |
| Debbie Meade | Secretary, Board of Directors | 3 | $0 | $0 | $0 | $0 | 1 |
| Chris Turnbull | Treasurer, Board of Directors | 3 | $0 | $0 | $0 | $0 | 1 |
Highest-paid independent contractors
No independent contractors reported.
Who gave
Contributor names are not public for this form type.
Public charities filing Form 990 or 990-EZ report large donors on Schedule B, but the IRS withholds their names and addresses from public copies. Private foundations (990-PF) are different: their contributors are public.
Finances
Newest first. Each filing: its name on one row, its figures on the row beneath. Greyed filings are superseded by a later return for the same period and are left out everywhere else on this page.
| Revenue | Expenses | Assets | Net assets | Contributions | Program revenue | Officer pay | Employees | Volunteers |
|---|---|---|---|---|---|---|---|---|
| 2024 · Form 990 | ||||||||
| $1,362,826 | $1,422,699 | $1,282,627 | $1,212,709 | $1,266,579 | $56,166 | $101,928 | 21 | 27 |
| 2023 · Form 990 | ||||||||
| $1,302,150 | $1,085,706 | $1,339,134 | $1,272,582 | $1,267,622 | $12,725 | $87,118 | 16 | 28 |
| 2022 · Form 990 | ||||||||
| $1,333,452 | $596,945 | $1,088,750 | $1,056,138 | $1,332,081 | $0 | $50,833 | 8 | 30 |
| 2021 · Form 990 | ||||||||
| $470,063 | $150,432 | $337,065 | $319,631 | $470,063 | $0 | $0 | 3 | 31 |
Funders of this organization
13 grantors reported grants to this organization, $834,735 in all, tax years 2020 to 2025. Exact: the grantor wrote this organization's EIN. Fuzzy: the grantor wrote only a name (foundations' 990-PF has no EIN field), matched to the same or a near-identical name in the same state; the name as filed is shown. From the latest return for each grantor and year, so amended returns aren't counted twice. CSV
| Grantor | Type | Match | Years given | Grants | Total | Latest year | Latest year's amount | Grants |
|---|---|---|---|---|---|---|---|---|
| CARILION MEDICAL CENTER | Public charity | Exact | 2020-2022, 2024 | 4 | $300,000 | 2024 | $25,000 | show |
| PATH PARTNERSHIPS | Public charity | Exact | 2022-2024 | 3 | $150,000 | 2024 | $50,000 | show |
| COMMUNITY FOUNDATION SERVING WESTERN VIRGINIA | DAF sponsor | Exact | 2021-2024 | 4 | $77,520 | 2024 | $15,200 | show |
| THE MIAMI FOUNDATION INC | DAF sponsor | Exact | 2023-2025 | 3 | $56,135 | 2025 | $17,525 | show |
| LOCAL MEDIA ASSOCIATION | Public charity | Exact | 2022 | 1 | $50,000 | 2022 | $50,000 | show |
| INSTITUTE FOR NONPROFIT NEWS | Public charity | Exact | 2024-2025 | 2 | $46,500 | 2025 | $8,000 | show |
| MORRIS FAMILY FOUNDATION | Private foundation | Fuzzy filed as “CARDINAL PRODUCTIONS” | 2022-2025 | 4 | $40,000 | 2025 | $5,000 | show |
| LOCAL INDEPENDENT ONLINE NEWS PUBLISHERS INC | Public charity | Exact | 2023 | 1 | $27,300 | 2023 | $27,300 | show |
| BALLAD HEALTH | Public charity | Exact | 2024 | 1 | $25,000 | 2024 | $25,000 | show |
| WELLMONT HEALTH SYSTEM | Public charity | Exact | 2022 | 1 | $25,000 | 2022 | $25,000 | show |
| AMERICAN ENDOWMENT FOUNDATION | DAF sponsor | Exact | 2023-2024 | 2 | $20,000 | 2024 | $10,000 | show |
| FIDELITY INVESTMENTS CHARITABLE GIFT FUND | DAF sponsor | Exact | 2021, 2024 | 2 | $11,280 | 2024 | $5,180 | show |
| AMERICAN PRESS INSTITUTE INC | Public charity | Exact | 2023 | 1 | $6,000 | 2023 | $6,000 | show |
Nearby + Similar BETA
Organizations like this one: what they do and who they are linked to
Same category: NTEE code and revenue
Ranked without any AI: same NTEE code first, then the same NTEE group; then revenue within 2x, 5x or 10x; then the same state; then similar name and mission text. Same state only · More (100)
| Organization | State | NTEE | Latest revenue | Latest expenses | Top-paid title | Top pay | Why similar |
|---|---|---|---|---|---|---|---|
| RICHMONDER INC | VA | W24 | $730,970 | $707,571 | BOARD MEMBER | $0 | Same NTEE code W24, revenue within 2x, same state |
| CHRISTIAN ACTION NETWORK | VA | W24 | $884,385 | $1,079,464 | PRESIDENT | $136,000 | Same NTEE code W24, revenue within 2x, same state |
| CENTER FOR COMMON GROUND | VA | W24 | $2,018,271 | $1,691,891 | Board Member | $29,965 | Same NTEE code W24, revenue within 2x, same state |
| PODER IN ACTION INC | AZ | W24 | $1,925,757 | $2,061,589 | Executive Director (Now Former) | $213,322 | Same NTEE code W24, revenue within 2x |
| NORTH CAROLINA INFORMATION INNOVATION FUND | NC | W24 | $2,030,000 | $2,141,071 | Chair | $0 | Same NTEE code W24, revenue within 2x |
| CURIOUS COMMUNICATIONS INC | NY | W24 | $845,767 | $854,336 | DIRECTOR | $96,979 | Same NTEE code W24, revenue within 2x |
| FIGHT FOR THE FUTURE EDUCATION FUND | MA | W24 | $2,345,978 | $1,702,332 | DIRECTOR | $163,334 | Same NTEE code W24, revenue within 2x |
| NEW ERA COLORADO ACTION FUND | CO | W24 | $1,023,698 | $1,184,188 | Executive Dir. | $157,032 | Same NTEE code W24, revenue within 2x |
| MORMON WOMEN FOR ETHICAL GOVERNMENT FOUNDATION | UT | W24 | $1,372,789 | $813,606 | Executive Dir. | $72,000 | Same NTEE code W24, revenue within 2x |
| INLAND EMPIRE UNITED EDUCATION FUND | CA | W24 | $2,390,450 | $1,900,641 | President | $115,000 | Same NTEE code W24, revenue within 2x |
| BELONG CENTER INC | NY | W24 | $1,079,361 | $543,690 | BOARD MEMBER | $0 | Same NTEE code W24, revenue within 2x |
| COURAGE CALIFORNIA | CA | W24 | $741,899 | $749,910 | PRESIDENT | $169,588 | Same NTEE code W24, revenue within 2x |
| INSTITUTE FOR FREEDOMS INC | CA | W24 | $2,236,962 | $3,679,941 | EXECUTIVE DI | $135,497 | Same NTEE code W24, revenue within 2x |
| CITIZEN UNIVERSITY | WA | W24 | $2,016,776 | $2,223,986 | CHIEF EXECUTIVE OFFICER | $166,140 | Same NTEE code W24, revenue within 2x |
| BALLOT INITIATIVE STRATEGY CENTER FOUNDATION | DC | W24 | $2,423,854 | $2,170,834 | CHAIR | $0 | Same NTEE code W24, revenue within 2x |
| TENNESSEE INVESTOR FUND | TN | W24 | $1,262,956 | $1,531,953 | TREASURER | $0 | Same NTEE code W24, revenue within 2x |
| COMMUNITIES FOR A NEW CALIFORNIA | CA | W24 | $1,406,448 | $1,448,592 | Chief Financial Officer | $79,375 | Same NTEE code W24, revenue within 2x |
| GRASSROOTS ORGANIZING WESTERN WISCONSIN INC | WI | W24 | $817,751 | $538,994 | EXECUTIVE DIRECTOR | $76,870 | Same NTEE code W24, revenue within 2x |
| GEORGIA WAND EDUCATION FUND INC | GA | W24 | $989,679 | $965,918 | Executive Dir. | $104,705 | Same NTEE code W24, revenue within 2x |
| MOBILE VOTING FOUNDATION | CO | W24 | $1,298,000 | $1,047,295 | PRESIDENT | $232,749 | Same NTEE code W24, revenue within 2x |
| SALVADORAN AMERICAN LEADERSHIP AND EDUCATIONAL FUND | CA | W24 | $965,060 | $807,252 | VICE PRESIDENT | $0 | Same NTEE code W24, revenue within 2x |
| COMMONWEALTH ALLIANCE ACTION FUND INC | KY | W24 | $1,219,256 | $1,185,645 | EXECUTIVE DIRECTOR | $135,000 | Same NTEE code W24, revenue within 2x |
| INSTITUTO POWER | AZ | W24 | $1,664,530 | $2,112,260 | Chairman | $0 | Same NTEE code W24, revenue within 2x |
| MINNESOTA VOICE | MN | W24 | $861,889 | $1,295,253 | Executive Director | $117,721 | Same NTEE code W24, revenue within 2x |
| WIN MINNESOTA | MN | W24 | $2,530,129 | $1,917,083 | Executive Director | $172,526 | Same NTEE code W24, revenue within 2x |
Who funds organizations like this
Grantors that funded the 100 most similar organizations. Ranked by total given to them. Foundations (990-PF) and donor-advised fund sponsors only. Same matching as Funders above (by EIN, or by name for foundations).
The full list · all similar organizations
Where the money went
Every expense line on each return, biggest first: Form 990 Part IX (with its program, management and fundraising columns), 990-EZ Part I, or 990-PF Part I. Event marks lines the organization itself describes as events. “Events” in each summary adds those lines, conferences and meetings, and the direct costs of fundraising events. Unusual is not the same as improper. Many of these patterns have ordinary explanations. Check the filing.
2024 · Form 990 · $1,422,699 spent · pay $1,142,935 · grants $0 · events $1,516
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Other salaries and wages | $876,379 | $759,839 | $0 | $116,540 | 61.6% | |
| Pay: officers, directors, trustees, key employees | $101,928 | $10,192 | $45,868 | $45,868 | 7.2% | |
| Fees: other services | $82,181 | $80,861 | $100 | $1,220 | 5.8% | |
| Payroll taxes | $73,656 | $58,043 | $3,443 | $12,170 | 5.2% | |
| Information technology | $60,605 | $48,128 | $3,625 | $8,852 | 4.3% | |
| Other employee benefits | $57,885 | $45,165 | $2,378 | $10,342 | 4.1% | |
| Advertising and promotion | $54,085 | $50,293 | $0 | $3,792 | 3.8% | |
| Office expenses | $42,314 | $22,856 | $14,353 | $5,105 | 3.0% | |
| Pension plan contributions | $33,087 | $25,231 | $1,850 | $6,006 | 2.3% | |
| Travel | $16,331 | $12,714 | $484 | $3,133 | 1.1% | |
| Fees: accounting | $8,030 | $0 | $8,030 | $0 | 0.6% | |
| Insurance | $7,900 | $0 | $7,900 | $0 | 0.6% | |
| Occupancy | $6,802 | $4,126 | $374 | $2,302 | 0.5% | |
| Conferences, conventions and meetings | $1,516 | $1,516 | $0 | $0 | 0.1% | |
| Total | $1,422,699 | 100% |
2023 · Form 990 · $1,085,706 spent · pay $821,427 · grants $0 · events $0
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Other salaries and wages | $617,819 | $572,886 | $0 | $44,933 | 56.9% | |
| Fees: other services | $95,005 | $59,255 | $35,000 | $750 | 8.8% | |
| Pay: officers, directors, trustees, key employees | $87,118 | $8,712 | $39,203 | $39,203 | 8.0% | |
| Advertising and promotion | $60,409 | $60,370 | $7 | $32 | 5.6% | |
| Payroll taxes | $55,115 | $45,407 | $2,858 | $6,850 | 5.1% | |
| Information technology | $52,873 | $46,511 | $2,550 | $3,812 | 4.9% | |
| Other employee benefits | $38,932 | $30,542 | $3,600 | $4,790 | 3.6% | |
| Office expenses | $26,628 | $13,779 | $10,890 | $1,959 | 2.5% | |
| Pension plan contributions | $22,443 | $18,919 | $1,386 | $2,138 | 2.1% | |
| Travel | $10,963 | $10,348 | $199 | $416 | 1.0% | |
| Fees: accounting | $6,500 | $0 | $6,500 | $0 | 0.6% | |
| Occupancy | $6,325 | $6,073 | $126 | $126 | 0.6% | |
| Insurance | $5,576 | $0 | $5,576 | $0 | 0.5% | |
| Total | $1,085,706 | 100% |
2022 · Form 990 · $596,945 spent · pay $353,969 · grants $0 · events $4,850
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Other salaries and wages | $256,293 | $256,293 | $0 | $0 | 42.9% | |
| Advertising and promotion | $94,053 | $82,053 | $0 | $12,000 | 15.8% | |
| Fees: other services | $54,750 | $54,750 | - | - | 9.2% | |
| Pay: officers, directors, trustees, key employees | $50,833 | $5,083 | $22,875 | $22,875 | 8.5% | |
| Information technology | $40,451 | $36,937 | $2,496 | $1,018 | 6.8% | |
| Payroll taxes | $24,999 | $21,335 | $1,832 | $1,832 | 4.2% | |
| Other employee benefits | $21,844 | $19,584 | $1,130 | $1,130 | 3.7% | |
| Office expenses | $18,303 | $8,186 | $9,143 | $974 | 3.1% | |
| Fees: accounting | $15,400 | $0 | $15,400 | $0 | 2.6% | |
| Travel | $8,264 | $5,684 | $812 | $1,768 | 1.4% | |
| Insurance | $5,390 | $0 | $5,390 | $0 | 0.9% | |
| Conferences, conventions and meetings | $4,850 | $3,747 | $0 | $1,103 | 0.8% | |
| Occupancy | $1,255 | $1,255 | $0 | $0 | 0.2% | |
| Fees: professional fundraisers | $260 | - | - | $260 | 0.0% | |
| Total | $596,945 | 100% |
2021 · Form 990 · $150,432 spent · pay $86,862 · grants $0 · events $0
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Other salaries and wages | $75,465 | $75,465 | $0 | $0 | 50.2% | |
| Advertising and promotion | $23,750 | $23,750 | $0 | $0 | 15.8% | |
| Fees: other services | $11,403 | $11,403 | $0 | $0 | 7.6% | |
| Information technology | $10,041 | $9,434 | $607 | $0 | 6.7% | |
| Other employee benefits | $5,868 | $5,868 | $0 | $0 | 3.9% | |
| Payroll taxes | $5,529 | $5,529 | $0 | $0 | 3.7% | |
| Insurance | $5,248 | $0 | $5,248 | $0 | 3.5% | |
| Fees: legal | $4,650 | $0 | $4,650 | $0 | 3.1% | |
| Fees: accounting | $4,250 | $0 | $4,250 | $0 | 2.8% | |
| Office expenses | $3,617 | $891 | $2,726 | $0 | 2.4% | |
| Travel | $611 | $611 | $0 | $0 | 0.4% | |
| Total | $150,432 | 100% |
State business registration
- Cardinal Productions, Inc. VA, Nonstock corporation, Active (Active and In Good Standing), formed 2021-06-22
The same business name in the same state, from the state’s official registry data.
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