THE W O W PROJECT INC
Cite this
Plain text THE W O W PROJECT INC. furp.org, nonprofit organization profile, tax years 2021–2024. https://furp.org/org/the-w-o-w-project-inc-853155239. Retrieved 2026-10-27.
APA furp.org. (n.d.). THE W O W PROJECT INC [Nonprofit organization profile; tax years 2021–2024]. Retrieved October 27, 2026, from https://furp.org/org/the-w-o-w-project-inc-853155239
MLA “THE W O W PROJECT INC.” furp.org, tax years 2021–2024, https://furp.org/org/the-w-o-w-project-inc-853155239. Accessed 27 Oct. 2026.
Retrieved 2026-10-27; covers tax years 2021–2024. Data: furp.org, CC BY 4.0.
2024 · Form 990 · revenue $1.3M · expenses $775K · assets $1.3M
- EIN
- 85-3155239
- Address
- 26 MOTT STREET, NEW YORK, NY 10013-5220
- Website
- WWW.WOWPROJECTNYC.ORG
- NTEE code
- A01
- Exempt type
- 501(c)(3): charitable, religious, educational, scientific or literary (corporation)
- Ruling date
- December 2021 (when the IRS recognized its exemption)
- IRS status
- Exempt (unconditional) (IRS Business Master File) IRS data ↗
- Tax-deductible donations
- Yes: listed in IRS Publication 78 (public charity) Pub 78 ↗
- Foundation status
- Public charity supported by the public (170(b)(1)(a)(vi))
- Cross-check
- ProPublica Nonprofit Explorer
Mission
THE W.O.W. PROJECTS CORE MISSION IS TO CREATE SPACE FOR CONVERSATIONS THAT CROSS GENERATIONAL GAPS TO SEED INTERGENERATIONAL UNDERSTANDING.
Each tax year counts once: when a return was amended, only the latest return for that period is used below (superseded returns stay listed, greyed, under Finances).
People paid by the organization
2 people paid across every filing: current people first, then by total pay from this organization. Organizations counts every nonprofit each person appears on.
| Name | Latest title | Years | Latest year pay | Total pay from here | Organizations |
|---|---|---|---|---|---|
| Marisa Lum | EXECUTIVE DIRECTOR | 2021-2024 | $123,694 | $243,291 | 1 |
| Di Wang | DEPUTY DIRECTOR | 2024 | $99,308 | $99,308 | 1 |
Officers and directors, no compensation reported
7 people listed on the returns with $0 (or no amount) in every compensation column: current people first. Hours are as filed on the latest return each person appears on.
| Name | Latest title | Years | Hrs/wk (latest) | Compensation | Organizations |
|---|---|---|---|---|---|
| Jade Levine | FORMER CHAIR | 2021-2024 | 3 | $0 reported | 1 |
| Elizabeth Moy | SECRETARY | 2022-2024 | 3 | $0 reported | 1 |
| Emily Chow Bluck | BOARD CHAIR | 2022-2024 | 3 | $0 reported | 1 |
| Emily Mock | DIRECTOR | 2022-2024 | 3 | $0 reported | 1 |
| Diane Wong (former) | FORMER CO-CHAIR | 2021-2023 | 3 | $0 reported | 1 |
| Em He (former) | FORMER CO-CHAIR | 2023 | 3 | $0 reported | 1 |
| Chu Ying He (former) | CO-CHAIR | 2021 | 2 | $0 reported | 1 |
People by year
2024 · 6 people listed · 2 paid, $223K · 13 employees · 24 volunteers
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| MARISA LUM | EXECUTIVE DIRECTOR | 40 | $112,309 | $0 | $11,385 | $123,694 | 1 |
| DI WANG | DEPUTY DIRECTOR | 40 | $87,986 | $0 | $11,322 | $99,308 | 1 |
| JADE LEVINE | FORMER CHAIR | 3 | $0 | $0 | $0 | $0 | 1 |
| ELIZABETH MOY | SECRETARY | 3 | $0 | $0 | $0 | $0 | 1 |
| EMILY CHOW BLUCK | BOARD CHAIR | 3 | $0 | $0 | $0 | $0 | 1 |
| EMILY MOCK | DIRECTOR | 3 | $0 | $0 | $0 | $0 | 1 |
2023 · 7 people listed · 1 paid, $100K · 14 employees · 20 volunteers
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| MARISA LUM | EXECUTIVE DIRECTOR | 40 | $99,597 | $0 | $0 | $99,597 | 1 |
| JADE LEVINE | CHAIR | 3 | $0 | $0 | $0 | $0 | 1 |
| ELIZABETH MOY | SECRETARY | 3 | $0 | $0 | $0 | $0 | 1 |
| EMILY CHOW BLUCK | TREASURER | 3 | $0 | $0 | $0 | $0 | 1 |
| EMILY MOCK | DIRECTOR | 3 | $0 | $0 | $0 | $0 | 1 |
| DIANE WONG | FORMER CO-CHAIR | 3 | $0 | $0 | $0 | $0 | 1 |
| EM HE | FORMER CO-CHAIR | 3 | $0 | $0 | $0 | $0 | 1 |
2022 · 5 people listed · 1 paid, $20K · 0 employees · 4 volunteers
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| MARISA LUM | EXECUTIVE DIRECTOR | 40 | $0 | $0 | $20,000 | $20,000 | 1 |
| JADE LEVINE | CHAIR | 3 | $0 | $0 | $0 | $0 | 1 |
| ELIZABETH MOY | SECRETARY | 3 | $0 | $0 | $0 | $0 | 1 |
| EMILY CHOW BLUCK | TREASURER | 3 | $0 | $0 | $0 | $0 | 1 |
| EMILY MOCK | DIRECTOR | 3 | $0 | $0 | $0 | $0 | 1 |
2021 · 4 people listed · none paid
| Name | Title | Hrs/wk | From org | From related | Other | Total | Orgs |
|---|---|---|---|---|---|---|---|
| MARISA LUM | EXECUTIVE DIRECTOR TREASURER | 4 | $0 | - | - | $0 | 1 |
| DIANE WONG | CO-CHAIR | 2 | $0 | - | - | $0 | 1 |
| JADE LEVINE | SECRETARY | 4 | $0 | - | - | $0 | 1 |
| CHU YING HE | CO-CHAIR | 2 | $0 | - | - | $0 | 1 |
Highest-paid independent contractors
No independent contractors reported.
State business registration
- THE W.O.W. PROJECT, INC. NY, DOMESTIC NOT-FOR-PROFIT CORPORATION, Active, formed 2020-08-26
The same business name in the same state, from the state’s official registry data.
Who gave
Contributor names are not public for this form type.
Public charities filing Form 990 or 990-EZ report large donors on Schedule B, but the IRS withholds their names and addresses from public copies. Private foundations (990-PF) are different: their contributors are public.
Finances
Newest first. Each filing: its name on one row, its figures on the row beneath. Greyed filings are superseded by a later return for the same period and are left out everywhere else on this page.
| Revenue | Expenses | Assets | Net assets | Contributions | Program revenue | Officer pay | Employees | Volunteers |
|---|---|---|---|---|---|---|---|---|
| 2024 · Form 990 | ||||||||
| $1,302,091 | $775,190 | $1,251,458 | $1,210,389 | $1,295,211 | $0 | $222,635 | 13 | 24 |
| 2023 · Form 990 | ||||||||
| $812,928 | $1,096,757 | $712,196 | $683,488 | $812,618 | $0 | $212,938 | 14 | 20 |
| 2023 · Form 990 | ||||||||
| $781,379 | $405,545 | $1,367,192 | $1,343,151 | $780,269 | $0 | $27,277 | 14 | 20 |
| 2022 · Form 990 | ||||||||
| $1,082,219 | $289,718 | $976,442 | $967,317 | $1,078,677 | $0 | $69,768 | 0 | 4 |
| 2022 · Form 990 | ||||||||
| $759,299 | $296,153 | $640,537 | $637,962 | $759,299 | $0 | $78,952 | 14 | 4 |
| 2021 · Form 990EZ | ||||||||
| $190,612 | $15,796 | $177,391 | $174,816 | $186,812 | $3,800 | - | - | - |
Funders of this organization
8 grantors reported grants to this organization, $699,222 in all, tax years 2021 to 2025. Exact: the grantor wrote this organization's EIN. Fuzzy: the grantor wrote only a name (foundations' 990-PF has no EIN field), matched to the same or a near-identical name in the same state; the name as filed is shown. From the latest return for each grantor and year, so amended returns aren't counted twice. CSV
| Grantor | Type | Match | Years given | Grants | Total | Latest year | Latest year's amount | Grants |
|---|---|---|---|---|---|---|---|---|
| TIDES CENTER | Public charity | Exact | 2022-2024 | 3 | $327,000 | 2024 | $227,000 | show |
| NEW YORK WOMENS FOUNDATION | Public charity | Exact | 2022-2024 | 5 | $245,000 | 2024 | $60,000 | show |
| SCHERMAN FOUNDATION INC | Private foundation | Fuzzy filed as “THE W O W PROJECT INC” | 2023 | 1 | $40,000 | 2023 | $40,000 | show |
| AMERICAN ONLINE GIVING FOUNDATION INC | DAF sponsor | Exact | 2022, 2025 | 2 | $30,047 | 2025 | $23,671 | show |
| MS FOUNDATION FOR WOMEN INC | DAF sponsor | Exact | 2021-2022 | 2 | $28,000 | 2022 | $20,000 | show |
| REISENBACH PHILANTHROPIES INC | Public charity | Exact | 2023 | 1 | $12,500 | 2023 | $12,500 | show |
| NATIONAL COALITION FOR ASIAN PACIFIC AMERICAN COMMUNITY DEV | Public charity | Exact | 2024 | 1 | $11,375 | 2024 | $11,375 | show |
| DONOR ADVISED CHARITABLE GIVING | DAF sponsor | Exact | 2024 | 1 | $5,300 | 2024 | $5,300 | show |
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Who funds organizations like this
Grantors that funded the 100 most similar organizations. Ranked by total given to them. Foundations (990-PF) and donor-advised fund sponsors only. Same matching as Funders above (by EIN, or by name for foundations).
The full list · all similar organizations
Where the money went
Every expense line on each return, biggest first: Form 990 Part IX (with its program, management and fundraising columns), 990-EZ Part I, or 990-PF Part I. Event marks lines the organization itself describes as events. “Events” in each summary adds those lines, conferences and meetings, and the direct costs of fundraising events. Unusual is not the same as improper. Many of these patterns have ordinary explanations. Check the filing.
2024 · Form 990 · $775,190 spent · pay $470,821 · grants $0 · events $2,257
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Pay: officers, directors, trustees, key employees | $222,635 | $58,582 | $68,740 | $95,313 | 28.7% | |
| Other salaries and wages | $152,516 | $131,855 | $4,596 | $16,065 | 19.7% | |
| Occupancy | $148,908 | $75,590 | $29,109 | $44,209 | 19.2% | |
| Fees: other services | $86,080 | $83,753 | $603 | $1,724 | 11.1% | |
| Other employee benefits | $61,579 | $31,259 | $12,038 | $18,282 | 7.9% | |
| Payroll taxes | $34,091 | $17,306 | $6,664 | $10,121 | 4.4% | |
| Office expenses | $32,580 | $25,148 | $2,198 | $5,234 | 4.2% | |
| Fees: accounting | $11,212 | - | $11,212 | - | 1.4% | |
| Other (as described) | PROGRAM EXPENSES | $9,581 | $9,581 | - | - | 1.2% |
| Other (as described) | FEES AND SUBSCRIPTIONS | $7,435 | $3,685 | $1,594 | $2,156 | 1.0% |
| Travel | $3,269 | $3,269 | - | - | 0.4% | |
| Conferences, conventions and meetings | $2,257 | $1,986 | $108 | $163 | 0.3% | |
| Insurance | $1,885 | $957 | $368 | $560 | 0.2% | |
| Depreciation and depletion | $1,162 | $590 | $227 | $345 | 0.1% | |
| Total | $775,190 | 100% |
2023 · Form 990 · $1,096,757 spent · pay $810,627 · grants $0 · events $4,674
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Other salaries and wages | $489,949 | $448,923 | $32,430 | $8,596 | 44.7% | |
| Pay: officers, directors, trustees, key employees | $212,938 | $57,776 | $66,909 | $88,253 | 19.4% | |
| Occupancy | $148,910 | $107,347 | $21,045 | $20,518 | 13.6% | |
| Fees: other services | $84,758 | $81,698 | $1,550 | $1,510 | 7.7% | |
| Other employee benefits | $55,830 | $40,247 | $7,891 | $7,692 | 5.1% | |
| Payroll taxes | $51,910 | $37,421 | $7,336 | $7,153 | 4.7% | |
| Other (as described) | PROGRAM EXPENSES | $17,969 | $17,969 | - | - | 1.6% |
| Fees: accounting | $11,000 | - | $11,000 | - | 1.0% | |
| Other (as described) | DUES AND SUBSCRIPTIONS | $8,984 | $6,476 | $1,270 | $1,238 | 0.8% |
| Office expenses | $7,928 | $7,066 | $436 | $426 | 0.7% | |
| Conferences, conventions and meetings | $3,370 | $3,370 | - | - | 0.3% | |
| Other (as described) Event | EVENT EXPENSES | $1,304 | - | - | $1,304 | 0.1% |
| Travel | $855 | $855 | - | - | 0.1% | |
| Depreciation and depletion | $799 | $576 | $113 | $110 | 0.1% | |
| Insurance | $253 | $182 | $36 | $35 | 0.0% | |
| Total | $1,096,757 | 100% |
2022 · Form 990 · $289,718 spent · pay $141,823 · grants $0 · events $18,985
| Line | As described | Total | Program | Management | Fundraising | Share |
|---|---|---|---|---|---|---|
| Pay: officers, directors, trustees, key employees | $69,768 | $27,907 | $27,907 | $13,954 | 24.1% | |
| Other salaries and wages | $62,110 | $43,146 | $5,335 | $13,629 | 21.4% | |
| Occupancy | $61,987 | $49,589 | $6,199 | $6,199 | 21.4% | |
| Fees: other services | $35,122 | $10,625 | $16,959 | $7,538 | 12.1% | |
| Office expenses | $16,008 | $5,811 | $10,197 | - | 5.5% | |
| Payroll taxes | $9,945 | $5,358 | $2,507 | $2,080 | 3.4% | |
| Other (as described) Event | EVENT EXPENSES | $7,727 | - | - | $7,727 | 2.7% |
| Other (as described) | DUES AND SUBSCRIPTIONS | $6,965 | $6,840 | $125 | - | 2.4% |
| Fees: accounting | $6,500 | - | $6,500 | - | 2.2% | |
| Conferences, conventions and meetings | $4,007 | $1,030 | $2,977 | - | 1.4% | |
| Other (as described) | PROFESSIONAL DEVELOPMENT | $4,000 | $2,000 | - | $2,000 | 1.4% |
| Other (as described) | PROGRAM EXPENSES | $2,696 | $2,696 | - | - | 0.9% |
| Travel | $898 | $898 | - | - | 0.3% | |
| All other expenses | $837 | - | $837 | - | 0.3% | |
| Insurance | $748 | - | - | $748 | 0.3% | |
| Depreciation and depletion | $400 | - | $400 | - | 0.1% | |
| Fundraising events Event | direct expenses; gross income $5,305 | $7,251 | reported apart | |||
| Total | $289,718 | 100% |
2021 · Form 990EZ · $15,796 spent · pay $0 · grants $0 · events $0
| Line | As described | Total | Share |
|---|---|---|---|
| Fees to independent contractors | $8,500 | 53.8% | |
| Other expenses (detail on Schedule O) | $6,751 | 42.7% | |
| Printing, publications, postage | $545 | 3.5% | |
| Total | $15,796 | 100% |
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