VISIONS COUNSELING INC

Cite this

Plain text VISIONS COUNSELING INC. furp.org, nonprofit organization profile, tax years 2021–2025. https://furp.org/org/visions-counseling-inc-391991697. Retrieved 2026-10-26.

APA furp.org. (n.d.). VISIONS COUNSELING INC [Nonprofit organization profile; tax years 2021–2025]. Retrieved October 26, 2026, from https://furp.org/org/visions-counseling-inc-391991697

MLA “VISIONS COUNSELING INC.” furp.org, tax years 2021–2025, https://furp.org/org/visions-counseling-inc-391991697. Accessed 26 Oct. 2026.

Retrieved 2026-10-26; covers tax years 2021–2025. Data: furp.org, CC BY 4.0.

2025 · Form 990 · revenue $63K · expenses $56K · assets $51K

EIN
39-1991697
Address
N2355 SMITH RD, MERRILL, WI 54452-9453
Website
VISIONCOUNSELING.ORG
NTEE code
E20
Exempt type
501(c)(3): charitable, religious, educational, scientific or literary (corporation)
Ruling date
January 2002 (when the IRS recognized its exemption)
IRS status
Exempt (unconditional) (IRS Business Master File) IRS data ↗
Tax-deductible donations
Yes: listed in IRS Publication 78 (public charity) Pub 78 ↗
Foundation status
Public charity supported by the public (170(b)(1)(a)(vi))
Principal officer
GWENDOLYN MARTELL-DANIELS (its 2023 Form 990-N)
Form 990-N e-postcards
1 filed, 2023 (organizations with gross receipts normally $50,000 or less file this instead of a full Form 990) IRS data ↗
Cross-check
ProPublica Nonprofit Explorer

Mission

TO PROVIDE CHRIST-CENTERED, SOLUTION-FOCUSED COUNSELING AND WELLNESS EDUCATION, REGARDLESS OF ABILITY TO PAY

Each tax year counts once: when a return was amended, only the latest return for that period is used below (superseded returns stay listed, greyed, under Finances).

People paid by the organization

1 person paid across every filing: current people first, then by total pay from this organization. Organizations counts every nonprofit each person appears on.

NameLatest titleYearsLatest year payTotal pay from hereOrganizations
Gwendolyn Martell-Daniels COUNSELOR2021-2025 $17,518$63,058 1

Officers and directors, no compensation reported

4 people listed on the returns with $0 (or no amount) in every compensation column: current people first. Hours are as filed on the latest return each person appears on.

NameLatest titleYearsHrs/wk (latest)CompensationOrganizations
Lynn Gabriel PRESIDENT2024-2025 0 $0 reported 1
Gena Mackenzie MEMBER2024-2025 0 $0 reported 1
Ron Schoeneck SECRETARY2024-2025 0 $0 reported 1
Kathleen Schoeneck SECRETARY2024-2025 0 $0 reported 1

People by year

2025 · 5 people listed · 1 paid, $18K · 0 employees
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
GWENDOLYN MARTELL-DANIELS COUNSELOR40 $17,518$0$0 $17,5181
LYNN GABRIEL PRESIDENT0 $0$0$0 $01
GENA MACKENZIE MEMBER0 $0$0$0 $01
RON SCHOENECK SECRETARY0 $0$0$0 $01
KATHLEEN SCHOENECK SECRETARY0 $0$0$0 $01
2024 · 5 people listed · 1 paid, $22K · 0 employees
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
GWENDOLYN MARTELL-DANIELS COUNSELOR40 $21,740$0$0 $21,7401
LYNN GABRIEL PRESIDENT0 $0$0$0 $01
GENA MACKENZIE MEMBER0 $0$0$0 $01
RON SCHOENECK SECRETARY0 $0$0$0 $01
KATHLEEN SCHOENECK SECRETARY0 $0$0$0 $01
2021 · 1 person listed · 1 paid, $24K · 0 employees
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
GWENDOLYN MARTELL-DANIELS COUNSELOR40 $23,800$0$0 $23,8001

Highest-paid independent contractors

No independent contractors reported.

Who gave

Contributor names are not public for this form type.

Public charities filing Form 990 or 990-EZ report large donors on Schedule B, but the IRS withholds their names and addresses from public copies. Private foundations (990-PF) are different: their contributors are public.

Finances

Newest first. Each filing: its name on one row, its figures on the row beneath. Greyed filings are superseded by a later return for the same period and are left out everywhere else on this page.

RevenueExpensesAssetsNet assetsContributionsProgram revenueOfficer payEmployeesVolunteers
2025 · Form 990 period ending 2025-12-31 · view filing · original 990 ↗
$62,681$55,576 $50,539$50,539 $0$62,681 $17,5180-
2024 · Form 990 period ending 2024-12-31 · view filing · original 990 ↗
$64,516$54,606 $43,434$43,434 $0$64,516 $21,7400-
2021 · Form 990 period ending 2021-12-31 · view filing · original 990 ↗
$52,959$41,676 $32,024$32,024 $0$52,957 $23,8000-

Funders of this organization

Not reported: no grants to this organization appear in the filings we have (tax years 2010 to 2025).

Similar organizations

Ranked without any AI: same NTEE code first, then the same NTEE group; then revenue within 2x, 5x or 10x; then the same state; then similar name and mission text. Same state only · More (100)

OrganizationStateNTEELatest revenueLatest expensesTop-paid titleTop payWhy similar
BELOIT HEALTH SYSTEM AUXILIARY INCWIE20 $85,476$37,373 President$0 Same NTEE code E20, revenue within 2x, same state
ST MATTHEWS PASTORAL COUNSELING CENTER INCKYE20 $90,750$107,244 BOARD CHAIRMAN$0 Same NTEE code E20, revenue within 2x, similar mission
THE YORK COUNTY MEDICAL FOUNDATION INCPAE20 $79,500$72,361 PRESIDENT$0 Same NTEE code E20, revenue within 2x
FRANKLIN COUNTY VOLUNTEERS IN MEDICINE CLINIC INCNCE20 $93,044$105,292 CHAIR$0 Same NTEE code E20, revenue within 2x
DALLAS COUNTY HEALTH SYSTEM INCARE20 $73,649$72,569 Chairman$0 Same NTEE code E20, revenue within 2x
CEDA INCMDE20 $119,473$92,300 Executive Board Director$0 Same NTEE code E20, revenue within 2x
GRACE VILLAGE MEDICAL CLINIC INCGAE20 $87,844$69,644 CEO$0 Same NTEE code E20, revenue within 2x
SAVANDA INCGAE20 $115,048$100,105 VICE-PRESIDENT$0 Same NTEE code E20, revenue within 2x
THE VIRGINIA HOSPITAL CENTER ARLINGTON AUXILIARY INCVAE20 $114,969$46,261 PRESIDENT$0 Same NTEE code E20, revenue within 2x
NATIONAL COALITION OF ETHNIC MINORITY NURSE ASSOCIATIONS INCCAE20 $113,003$118,141 CO - VICE PR$0 Same NTEE code E20, revenue within 2x
AMERICAN HOSPICE FOUNDATION INCMIE20 $109,359$551,839 PRESIDENT$140,829 Same NTEE code E20, revenue within 2x
COMUNIDAD DE COLORESNME20 $106,195$0 Chair$0 Same NTEE code E20, revenue within 2x
HOSPICE CARE IN WESTCHESTER AND PUTNAM INCNYE20 $112,000$3,312 CEO$5,943,362 Same NTEE code E20, revenue within 2x
FERRY COUNTY HEALTH FOUNDATIONWAE20 $90,454$25,559 President$0 Same NTEE code E20, revenue within 2x
NORTHEAST COUNTIES MEDICAL SOCIETYPAE20 $46,586$66,563 PRESIDENT$0 Same NTEE code E20, revenue within 2x
DESTINY HEALTHCARE INTERNATIONALMOE20 $48,741$29,530 President$3,300 Same NTEE code E20, revenue within 2x
ROARING RUN WATERSHED ASSOCIATIONPAE20 $61,932$45,397 DIRECTOR$0 Same NTEE code E20, revenue within 2x
JENNAS RAINBOW FOUNDATION INCNJE20 $40,448$145,410 PRESIDENT$0 Same NTEE code E20, revenue within 2x
KARL POTACH FOUNDATIONMNE20 $65,519$73,464 PRESIDENT$0 Same NTEE code E20, revenue within 2x
AMERICAN COUNCIL FOR RURAL SPECIAL EDUCATIONWVE20 $106,314$119,441 Co-Coordinator$0 Same NTEE code E20, revenue within 2x
GOOD SHEPHERD FOUNDATION CORPFLE20 $74,660$92,050 Physician at clinic$10,495 Same NTEE code E20, revenue within 2x
CENTINELA MEDICAL STAFF INCCAE20 $58,575$96,932 CHIEF OF STAFF$55,000 Same NTEE code E20, revenue within 2x
GOOD SHEPHERD HEALTH CLINIC OF MUSKOGEE INCOKE20 $61,070$59,683 President$0 Same NTEE code E20, revenue within 2x
CBV MANAGEMENTPRE20 $36,977$0 PRESIDENT$0 Same NTEE code E20, revenue within 2x
BUCYRUS COMMUNITY HOSPITAL WOMENS AUXILIARYOHE20 $41,770$9,792 PRESIDENT$0 Same NTEE code E20, revenue within 2x

Who funds organizations like this

Grantors that funded the 100 most similar organizations. Ranked by total given to them. Foundations (990-PF) and donor-advised fund sponsors only. Same matching as Funders above (by EIN, or by name for foundations).

GrantorTypeTotal givenGrantsOrganizations fundedYearsWhich ones
FIDELITY INVESTMENTS CHARITABLE GIFT FUND DAF sponsor$1,826,38648 152016–2024 PROVIDENCE MEMORIAL HOSPITAL AUXILIARY; MEMORIAL HOSPITAL OF BOSCOBEL FOUNDATION INC; INSTITUTE FOR EDUCATION; WESTERN ORTHOPAEDIC FOUNDATION and 11 more
SOURCE OF HOPE FOUNDATION Private foundation$1,445,6277 12015–2022 PARTNERS IN HEALTH
GREATER KANSAS CITY COMMUNITY FOUNDATION DAF sponsor$853,3865 12011–2024 RANSOM MEMORIAL HOSPITAL CHARITABLE ASSOCIATION INC
DONOR ADVISED CHARITABLE GIVING DAF sponsor$633,93613 82014–2024 PARTNERS IN HEALTH; NORTH SHORE HEALTH CARE FOUNDATION; PHEASANT RING; MEMORIAL HOSPITAL OF BOSCOBEL FOUNDATION INC and 4 more
WALTER N AND PHYLLIS A ANDERSON CHARITABLE TR Private foundation$590,59210 12015–2024 NORTH SHORE HEALTH CARE FOUNDATION
VANGUARD CHARITABLE ENDOWMENT PROGRAM DAF sponsor$513,2112 22021–2023 CHOVIS GAM SACCHIDANAND MEDICAL & REASERCH CENTER; PARTNERS IN HEALTH
FIDUCIARY CHARITABLE FOUNDATION DAF sponsor$495,8754 12020–2023 PARTNERS IN HEALTH
DONORS TRUST INC DAF sponsor$400,0001 12020–2020 CENTER FOR THE STUDY OF CARBON DIOXIDE AND GLOBAL CHANGE
KHR MCNEELY FAMILY FOUNDATION Private foundation$350,0001 12024–2024 PARTNERS IN HEALTH
SAINT PAUL & MINNESOTA FOUNDATION DAF sponsor$328,5975 12020–2025 NORTH SHORE HEALTH CARE FOUNDATION
SILICON VALLEY COMMUNITY FOUNDATION DAF sponsor$305,5664 32012–2021 INSTITUTE FOR EDUCATION; AUXILIARY OF THE GOOD SAMARITAN HOSPITAL OF SANTA CLARA VALLEY; PARTNERS IN HEALTH
M J MURDOCK CHARITABLE TRUST Private foundation$300,0001 12022–2022 BEAR LAKE VALLEY HEALTH CARE FOUNDATION
MINNESOTA COMMUNITY FOUNDATION DAF sponsor$239,36910 12010–2019 NORTH SHORE HEALTH CARE FOUNDATION
ROCKEFELLER PHILANTHROPY ADVISORS INC DAF sponsor$225,0002 12017–2022 CENTER FOR HEALTH AND SOCIAL POLICY INC
AMERICAN ONLINE GIVING FOUNDATION INC DAF sponsor$224,85817 72019–2025 CEDA INC; AUXILIARY OF THE GOOD SAMARITAN HOSPITAL OF SANTA CLARA VALLEY; COMUNIDAD DE COLORES; IRELANDS DREAM INC and 3 more

The full list · all similar organizations

Where the money went

Every expense line on each return, biggest first: Form 990 Part IX (with its program, management and fundraising columns), 990-EZ Part I, or 990-PF Part I. Event marks lines the organization itself describes as events. “Events” in each summary adds those lines, conferences and meetings, and the direct costs of fundraising events. Unusual is not the same as improper. Many of these patterns have ordinary explanations. Check the filing.

2025 · Form 990 · $55,576 spent · pay $17,518 · grants $0 · events $0
LineAs describedTotalProgramManagementFundraisingShare
Pay: officers, directors, trustees, key employees $17,518$17,518-- 31.5%
Office expenses $17,449$17,449-- 31.4%
Occupancy $15,000$15,000-- 27.0%
Other (as described)PROFESSIONAL FEES $1,430$1,430-- 2.6%
Advertising and promotion $1,210$1,210-- 2.2%
Fees: accounting $892$892-- 1.6%
Other (as described)CLIENT EXP $756$756-- 1.4%
Insurance $539$539-- 1.0%
Other (as described)MISC $426$426-- 0.8%
Depreciation and depletion $218$218-- 0.4%
Travel $130$130-- 0.2%
All other expenses $8$8-- 0.0%
Total$55,576100%

View the filing

2024 · Form 990 · $54,606 spent · pay $21,740 · grants $0 · events $0
LineAs describedTotalProgramManagementFundraisingShare
Pay: officers, directors, trustees, key employees $21,740$21,740-- 39.8%
Occupancy $20,050$20,050-- 36.7%
Office expenses $8,407$8,407-- 15.4%
Advertising and promotion $1,825$1,825-- 3.3%
Other (as described)PROFESSIONAL FEES $1,046$1,046-- 1.9%
Other (as described)MISC $786$786-- 1.4%
Depreciation and depletion $306$306-- 0.6%
Fees: accounting $228$228-- 0.4%
Other (as described)CLIENT EXP $218$218-- 0.4%
Total$54,606100%

View the filing

2021 · Form 990 · $41,676 spent · pay $23,800 · grants $0 · events $0
LineAs describedTotalProgramManagementFundraisingShare
Pay: officers, directors, trustees, key employees $23,800$23,800-- 57.1%
Other (as described)MISCELLANEOUS $8,048$8,048-- 19.3%
Office expenses $5,747$5,747-- 13.8%
Information technology $1,991$1,991-- 4.8%
Advertising and promotion $1,541$1,541-- 3.7%
Insurance $423$423-- 1.0%
Fees: accounting $126$126-- 0.3%
Total$41,676100%

View the filing

Comments

Anonymous: no account or email. Up to 2,000 characters, at most one link. Comments are checked automatically; some wait for review.