CALIFORNIA MARKETING COMMITTEE

Cite this

Plain text CALIFORNIA MARKETING COMMITTEE. furp.org, nonprofit organization profile, tax years 2012–2019. https://furp.org/org/california-marketing-committee-201486620. Retrieved 2026-10-28.

APA furp.org. (n.d.). CALIFORNIA MARKETING COMMITTEE [Nonprofit organization profile; tax years 2012–2019]. Retrieved October 28, 2026, from https://furp.org/org/california-marketing-committee-201486620

MLA “CALIFORNIA MARKETING COMMITTEE.” furp.org, tax years 2012–2019, https://furp.org/org/california-marketing-committee-201486620. Accessed 28 Oct. 2026.

Retrieved 2026-10-28; covers tax years 2012–2019. Data: furp.org, CC BY 4.0.

2019 · Form 990 · revenue $0 · expenses $0 · assets $0

EIN
20-1486620
Address
PO BOX 1509, PLEASANTON, CA 94566
NTEE code
-
Exempt type
-
Ruling date
-
Cross-check
ProPublica Nonprofit Explorer

Mission

PROMOTE CALIFORNIA THOROUGHBRED AND FAIR HORSE RACING THROUGH MARKETING, BRANDING AND MEDIA, AND INCENTIVES. AT END OF 2018, THE CALIFORNIA LAW AUTHORIZING CMC EXPIRED, AND THE ORGANIZATION WAS LIQUIDATED AND DISSOLVED IN 2019.

Each tax year counts once: when a return was amended, only the latest return for that period is used below (superseded returns stay listed, greyed, under Finances).

People paid by the organization

1 person paid across every filing: current people first, then by total pay from this organization. Organizations counts every nonprofit each person appears on.

NameLatest titleYearsLatest year payTotal pay from hereOrganizations
Shannon Mcdonald (former) SECRETARY/TR2012-2015 $174,307$633,343 1

Officers and directors, no compensation reported

15 people listed on the returns with $0 (or no amount) in every compensation column: current people first. Hours are as filed on the latest return each person appears on.

NameLatest titleYearsHrs/wk (latest)CompensationOrganizations
Terry Lovingier DIRECTOR2017-2019 1 $0 reported 3
Eric Sindler DIRECTOR2017-2019 1 $0 reported 3
Greg Avioli DIRECTOR2016-2019 1 $0 reported 6
Richard Scheidt DIRECTOR2016-2019 1 $0 reported 1
Heather Haviland DIRECTOR2016-2019 1 $0 reported 1
Craig Dado DIRECTOR2012-2019 1 $0 reported 3
Kelly Violini DIRECTOR2012-2019 1 $0 reported 1
Erin Sindler (former) BOARD MEMBER2016 1 $0 reported 1
Nick Coukosi (former) BOARD MEMBER2016 1 $0 reported 1
Shannon Mcdonnald (former) SECRETARY/TREASURER2016 40 $0 reported 1
Joe Morris (former) BOARD MEMBER2012-2015 1 $0 reported 7
Christopher Korby (former) BOARD MEMBER2012-2015 1 $0 reported 1
Mike Wellman (former) BOARD MEMBER2012-2015 1 $0 reported 1
Tom Ludt (former) BOARD MEMBER2013-2015 1 $0 reported 2
Lou Raffetto (former) BOARD MEMBER2012 1 $0 reported 1

People by year

2019 · 7 people listed · none paid · 0 employees · 0 volunteers
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
GREG AVIOLI DIRECTOR1 $0$0$0 $06
ERIC SINDLER DIRECTOR1 $0$0$0 $03
RICHARD SCHEIDT DIRECTOR1 $0$0$0 $01
HEATHER HAVILAND DIRECTOR1 $0$0$0 $01
TERRY LOVINGIER DIRECTOR1 $0$0$0 $03
CRAIG DADO DIRECTOR1 $0$0$0 $03
KELLY VIOLINI DIRECTOR1 $0$0$0 $01
2018 · 7 people listed · none paid · 0 employees · 0 volunteers
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
GREG AVIOLI DIRECTOR1 $0$0$0 $06
ERIC SINDLER DIRECTOR1 $0$0$0 $03
RICHARD SCHEIDT DIRECTOR1 $0$0$0 $01
HEATHER HAVILAND DIRECTOR1 $0$0$0 $01
TERRY LOVINGIER DIRECTOR1 $0$0$0 $03
CRAIG DADO DIRECTOR1 $0$0$0 $03
KELLY VIOLINI DIRECTOR1 $0$0$0 $01
2017 · 6 people listed · none paid · 0 employees · 0 volunteers
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
GREG AVIOLI DIRECTOR1 $0$0$0 $06
ERIC SINDLER DIRECTOR1 $0$0$0 $03
RICHARD SCHEIDT DIRECTOR1 $0$0$0 $01
HEATHER HAVILAND DIRECTOR1 $0$0$0 $01
TERRY LOVINGIER DIRECTOR1 $0$0$0 $03
CRAIG DADO DIRECTOR1 $0$0$0 $03
2016 · 7 people listed · none paid · 0 employees · 0 volunteers
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
CRAIG DADO CHAIRMAN1 $0$0$0 $03
ERIN SINDLER BOARD MEMBER1 $0$0$0 $01
NICK COUKOSI BOARD MEMBER1 $0$0$0 $01
GREG AVIOLI BOARD MEMBER1 $0$0$0 $06
HEATHER HAVILAND BOARD MEMBER1 $0$0$0 $01
RICHARD SCHEIDT BOARD MEMBER1 $0$0$0 $01
SHANNON MCDONNALD SECRETARY/TREASURER40 $0$0$0 $01
2015 · 7 people listed · 1 paid, $174K · 0 employees
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
SHANNON MCDONALD SECRETARY/TR40 $99,432$0$74,875 $174,3071
JOE MORRIS BOARD MEMBER1 $0$0$0 $07
CHRISTOPHER KORBY BOARD MEMBER1 $0$0$0 $01
KELLY VIOLINI BOARD MEMBER1 $0$0$0 $01
MIKE WELLMAN BOARD MEMBER1 $0$0$0 $01
TOM LUDT BOARD MEMBER1 $0$0$0 $02
CRAIG DADO CHAIRMAN1 $0$0$0 $03
2014 · 7 people listed · 1 paid, $162K · 0 employees
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
SHANNON MCDONALD SECRETARY/TR40 $99,463$0$62,253 $161,7161
JOE MORRIS BOARD MEMBER1 $0$0$0 $07
CHRISTOPHER KORBY BOARD MEMBER1 $0$0$0 $01
KELLY VIOLINI BOARD MEMBER1 $0$0$0 $01
MIKE WELLMAN BOARD MEMBER1 $0$0$0 $01
TOM LUDT BOARD MEMBER1 $0$0$0 $02
CRAIG DADO CHAIRMAN1 $0$0$0 $03
2013 · 7 people listed · 1 paid, $154K · 0 employees
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
SHANNON MCDONALD SECRETARY/TR40 $99,363$0$54,349 $153,7121
JOE MORRIS BOARD MEMBER1 $0$0$0 $07
CHRISTOPHER KORBY BOARD MEMBER1 $0$0$0 $01
KELLY VIOLINI BOARD MEMBER1 $0$0$0 $01
MIKE WELLMAN BOARD MEMBER1 $0$0$0 $01
TOM LUDT BOARD MEMBER1 $0$0$0 $02
CRAIG DADO CHAIRMAN1 $0$0$0 $03
2012 · 7 people listed · 1 paid, $144K · 0 employees · 0 volunteers
NameTitleHrs/wkFrom orgFrom relatedOtherTotalOrgs
SHANNON MCDONALD SECRETARY/TREASURER40 $98,485$0$45,123 $143,6081
JOE MORRIS BOARD MEMBER1 $0$0$0 $07
CHRISTOPHER KORBY BOARD MEMBER1 $0$0$0 $01
KELLY VIOLINI BOARD MEMBER1 $0$0$0 $01
LOU RAFFETTO BOARD MEMBER1 $0$0$0 $01
MIKE WELLMAN BOARD MEMBER1 $0$0$0 $01
CRAIG DADO CHAIRMAN1 $0$0$0 $03

Highest-paid independent contractors

No independent contractors reported.

Trademarks

1 US trademark, 0 live.

MarkSerialFiledStatusSource
CAL RACING770367882006-11-03Registration cancelledTRCFECO2, file of 2024-03-27

The newest marks of the trademark owners above, matched to this record by name (and state).

Who gave

Contributor names are not public for this form type.

Public charities filing Form 990 or 990-EZ report large donors on Schedule B, but the IRS withholds their names and addresses from public copies. Private foundations (990-PF) are different: their contributors are public.

Finances

Newest first. Each filing: its name on one row, its figures on the row beneath. Greyed filings are superseded by a later return for the same period and are left out everywhere else on this page.

RevenueExpensesAssetsNet assetsContributionsProgram revenueOfficer payEmployeesVolunteers
2019 · Form 990 period ending 2019-12-31 · view filing · original 990 ↗
$0$0 $0$0 $0$0 $000
2018 · Form 990 period ending 2018-12-31 · view filing · original 990 ↗
$1,617,657$1,597,532 $626,277$20,124 $0$1,617,657 $000
2017 · Form 990 period ending 2017-12-31 · view filing · original 990 ↗
$1,639,133$1,565,577 $772,115$171,394 $0$1,639,133 $000
2016 · Form 990 period ending 2016-12-31 · view filing · original 990 ↗
$1,681,099$1,734,787 $462,704$97,839 $0$1,680,792 $166,21000
2015 · Form 990 period ending 2015-12-31 · view filing · original 990 ↗
$1,764,724$1,869,042 $538,783$151,527 $0$1,764,401 $174,3070-
2014 · Form 990 period ending 2014-12-31 · view filing · original 990 ↗
$1,798,318$1,652,199 $527,031$255,845 $0$1,797,979 $161,7160-
2013 · Form 990 period ending 2013-12-31 · view filing · original 990 ↗
$1,856,661$1,803,946 $524,304$109,726 $0$1,856,139 $153,7120-
2012 · Form 990 period ending 2012-12-31 · view filing · original 990 ↗
$2,068,298$1,832,548 $595,687$57,011 $0$1,924,300 $143,60800

Connected to

Organizations that list some of the same people on their returns (officers, directors, key employees on this organization’s latest return), and related organizations it lists on Schedule R.

Funders of this organization

Not reported: no grants to this organization appear in the filings we have (tax years 2010 to 2025).

Similar organizations

Ranked without any AI: same NTEE code first, then the same NTEE group; then revenue within 2x, 5x or 10x; then the same state; then similar name and mission text. Same state only

OrganizationStateNTEELatest revenueLatest expensesTop-paid titleTop payWhy similar
CALIFORNIA DREAM TEAM COMMITTEECANot reported $8,353$307,142 Executive Direc$32,000 Similar name, same state

Who funds organizations like this

Not reported: none of these organizations has foundation or DAF-sponsor grants in the filings we have.

The full list · all similar organizations

Where the money went

Every expense line on each return, biggest first: Form 990 Part IX (with its program, management and fundraising columns), 990-EZ Part I, or 990-PF Part I. Event marks lines the organization itself describes as events. “Events” in each summary adds those lines, conferences and meetings, and the direct costs of fundraising events. Unusual is not the same as improper. Many of these patterns have ordinary explanations. Check the filing.

2018 · Form 990 · $1,597,532 spent · pay $70,005 · grants $0 · events $0
LineAs describedTotalProgramManagementFundraisingShare
Other (as described)PRODUCT ENHANCEMENT $784,158--- 49.1%
Other (as described)ASSOCIATION PROMOTIONS $310,076--- 19.4%
Other (as described)DATABASE MARKETING $218,813--- 13.7%
Other (as described)PUBLIC RELATIONS $153,041--- 9.6%
Other salaries and wages $70,005--- 4.4%
All other expenses $54,446--- 3.4%
Fees: accounting $5,450--- 0.3%
Insurance $1,543--- 0.1%
Total$1,597,532100%

View the filing

2017 · Form 990 · $1,565,577 spent · pay $73,348 · grants $0 · events $0
LineAs describedTotalProgramManagementFundraisingShare
Other (as described)PRODUCT ENHANCEMENT $769,678--- 49.2%
Other (as described)ASSOCIATION PROMOTIONS $281,564--- 18.0%
Other (as described)DATABASE MARKETING $185,532--- 11.9%
Other (as described)PUBLIC RELATIONS $175,894--- 11.2%
Other salaries and wages $73,348--- 4.7%
All other expenses $72,568--- 4.6%
Fees: accounting $5,450--- 0.3%
Insurance $1,543--- 0.1%
Total$1,565,577100%

View the filing

2016 · Form 990 · $1,734,787 spent · pay $166,210 · grants $0 · events $0
LineAs describedTotalProgramManagementFundraisingShare
Other (as described)PRODUCT ENHANCEMENT $1,172,299$1,172,299-- 67.6%
Other (as described)SIGNIFICANT PLAYER PROG $210,890$210,890-- 12.2%
Pay: officers, directors, trustees, key employees $166,210$166,210-- 9.6%
Other (as described)BRANDING AND MEDIA $89,875$89,875-- 5.2%
Other (as described)SATELLITE MARKETING $75,644$75,644-- 4.4%
All other expenses $19,869$19,869-- 1.1%
Total$1,734,787100%

View the filing

2015 · Form 990 · $1,869,042 spent · pay $174,307 · grants $0 · events $0
LineAs describedTotalProgramManagementFundraisingShare
Other (as described)PRODUCT ENHANCEMENT $1,218,930--- 65.2%
Other (as described)SIGNIFICANT PLAYER PROGRA $247,854--- 13.3%
Pay: officers, directors, trustees, key employees $174,307--- 9.3%
Other (as described)SATELLITE MARKETING $120,000--- 6.4%
Other (as described)BRANDING AND MEDIA $88,915--- 4.8%
All other expenses $19,036--- 1.0%
Total$1,869,042100%

View the filing

2014 · Form 990 · $1,652,199 spent · pay $161,716 · grants $0 · events $0
LineAs describedTotalProgramManagementFundraisingShare
Other (as described)PRODUCT ENHANCEMENT $710,000--- 43.0%
Other (as described)SIGNIFICANT PLAYER PROGRA $551,655--- 33.4%
Pay: officers, directors, trustees, key employees $161,716--- 9.8%
Other (as described)SATELLITE MARKETING $115,636--- 7.0%
Other (as described)BRANDING AND MEDIA $84,404--- 5.1%
All other expenses $28,788--- 1.7%
Total$1,652,199100%

View the filing

2013 · Form 990 · $1,803,946 spent · pay $153,712 · grants $0 · events $0
LineAs describedTotalProgramManagementFundraisingShare
Other (as described)SIGNIFICANT PLAYER PROGRA $794,728--- 44.1%
Other (as described)PRODUCT ENHANCEMENT $465,600--- 25.8%
Other (as described)BRANDING AND MEDIA $213,802--- 11.9%
Pay: officers, directors, trustees, key employees $153,712--- 8.5%
Other (as described)SATELLITE MARKETING $130,380--- 7.2%
All other expenses $45,724--- 2.5%
Total$1,803,946100%

View the filing

2012 · Form 990 · $1,832,548 spent · pay $143,608 · grants $0 · events $0
LineAs describedTotalProgramManagementFundraisingShare
Other (as described)SIGNIFICANT PLAYER PROG $674,398$674,398-- 36.8%
Other (as described)PRODUCT ENHANCEMENT $493,902$493,902-- 27.0%
Other (as described)SATELLITE MARKETING $263,402$263,402-- 14.4%
Pay: officers, directors, trustees, key employees $143,608-$143,608- 7.8%
Other (as described)BRANDING AND MEDIA $139,681$139,681-- 7.6%
All other expenses $117,557$88,658$28,899- 6.4%
Total$1,832,548100%

View the filing

Comments

Anonymous: no account or email. Up to 2,000 characters, at most one link. Comments are checked automatically; some wait for review.