MADISON CHILDRENS MUSEUM INC: Form 990, tax year 2024

View the entire original 990 at ProPublica ↗

Organization: MADISON CHILDRENS MUSEUM INC (EIN 39-1383497)
Tax period: 2024-07-01 to 2025-06-30
Filed: 2026-03-28
IRS object ID: 202610879349300111
Schema version: 2024v5.5
Source: Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header
Form 990
Schedule A
Schedule B
Schedule D
Schedule O
Schedule R

Return header ReturnHeader

Field	Value	IRS element (for citing)
Return	2026-03-28T09:20:34-05:00	ReturnTs
Tax Period End	2025-06-30	TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

Field	Value	IRS element (for citing)
Preparer Firm EIN	391203191	PreparerFirmEIN

Preparer Firm Name PreparerFirmName

Field	Value	IRS element (for citing)
Business Name Line1	SVA CERTIFIED PUBLIC ACCTS SC	BusinessNameLine1Txt

Preparer US Address PreparerUSAddress

Field	Value	IRS element (for citing)
Address Line1	1221 JOHN Q HAMMONS DRIVE	AddressLine1Txt
City	MADISON	CityNm
State Abbreviation	WI	StateAbbreviationCd
ZIP	53717	ZIPCd

Field	Value	IRS element (for citing)
Return Type	990	ReturnTypeCd
Tax Period Begin	2024-07-01	TaxPeriodBeginDt

Filer Filer

Field	Value	IRS element (for citing)
EIN	391383497	EIN

Business Name BusinessName

Field	Value	IRS element (for citing)
Business Name Line1	MADISON CHILDREN'S MUSEUM INC	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Business Name Control	MADI	BusinessNameControlTxt
Phone	6082566445	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	100 N HAMILTON ST	AddressLine1Txt
City	MADISON	CityNm
State Abbreviation	WI	StateAbbreviationCd
ZIP	53703	ZIPCd

Business Officer BusinessOfficerGrp

Field	Value	IRS element (for citing)
Person	KIA KARLEN	PersonNm
Person Title	CO-CEO	PersonTitleTxt
Phone	6082566445	PhoneNum
Signature	2026-03-25	SignatureDt
Discuss With Paid Preparer	Yes (1)	DiscussWithPaidPreparerInd

Field	Value	IRS element (for citing)
IRS Responsible Prty Info Curr	Yes (1)	IRSResponsiblePrtyInfoCurrInd

Preparer Person PreparerPersonGrp

Field	Value	IRS element (for citing)
Preparer Person	KIRSTEN HOUGHTON	PreparerPersonNm
PTIN	P01273230	PTIN
Phone	6088318181	PhoneNum

Field	Value	IRS element (for citing)
Tax	2024	TaxYr
Build TS	2025-03-06 01:10:19Z	BuildTS

Form 990 IRS990

Field	Value	IRS element (for citing)
Principal Officer	MATT PREMO	PrincipalOfficerNm

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	100 N HAMILTON ST	AddressLine1Txt
City	MADISON	CityNm
State Abbreviation	WI	StateAbbreviationCd
ZIP	53703	ZIPCd

Field	Value	IRS element (for citing)
Gross Receipts	$4,307,501	GrossReceiptsAmt
Group Return For Affiliates	0	GroupReturnForAffiliatesInd
Organization501c3	Yes (X)	Organization501c3Ind
Website Address	WWW.MADISONCHILDRENSMUSEUM.ORG	WebsiteAddressTxt
Type Of Organization Corp	Yes (X)	TypeOfOrganizationCorpInd
Formation	1980	FormationYr
Legal Domicile State	WI	LegalDomicileStateCd
Activity Or Mission	MADISON CHILDREN'S MUSEUM PROVIDES EDUCATIONAL EXHIBITS AND PROGRAMS FOR LEARNING THROUGH PLAY	ActivityOrMissionDesc
Voting Members Governing Body	14	VotingMembersGoverningBodyCnt
Voting Members Independent	14	VotingMembersIndependentCnt
Total Employee	93	TotalEmployeeCnt
Total Volunteers	303	TotalVolunteersCnt
Total Gross UBI	$0	TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm	$0	NetUnrelatedBusTxblIncmAmt
PY Contributions Grants	$9,421,888	PYContributionsGrantsAmt
CY Contributions Grants	$3,626,118	CYContributionsGrantsAmt
PY Program Service Revenue	$0	PYProgramServiceRevenueAmt
CY Program Service Revenue	$0	CYProgramServiceRevenueAmt
PY Investment Income	$157,200	PYInvestmentIncomeAmt
CY Investment Income	$179,241	CYInvestmentIncomeAmt
PY Other Revenue	$0	PYOtherRevenueAmt
CY Other Revenue	$0	CYOtherRevenueAmt
PY Total Revenue	$9,579,088	PYTotalRevenueAmt
CY Total Revenue	$3,805,359	CYTotalRevenueAmt
PY Grants And Similar Paid	$0	PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid	$0	CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members	$0	PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members	$0	CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid	$2,912,949	PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid	$3,336,403	CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns	$0	PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns	$0	CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense	$976,910	CYTotalFundraisingExpenseAmt
PY Other Expenses	$2,316,777	PYOtherExpensesAmt
CY Other Expenses	$2,520,149	CYOtherExpensesAmt
PY Total Expenses	$5,229,726	PYTotalExpensesAmt
CY Total Expenses	$5,856,552	CYTotalExpensesAmt
PY Revenues Less Expenses	$4,349,362	PYRevenuesLessExpensesAmt
CY Revenues Less Expenses	-$2,051,193	CYRevenuesLessExpensesAmt
Total Assets BOY	$18,534,778	TotalAssetsBOYAmt
Total Assets EOY	$16,438,434	TotalAssetsEOYAmt
Total Liabilities BOY	$1,562,367	TotalLiabilitiesBOYAmt
Total Liabilities EOY	$1,517,216	TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY	$16,972,411	NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY	$14,921,218	NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part III	Yes (X)	InfoInScheduleOPartIIIInd
Mission	MADISON CHILDREN'S MUSEUM CONNECTS CHILDREN WITH THEIR FAMILIES, THEIR COMMUNITIES, AND THE WORLD BEYOND THROUGH DISCOVERY LEARNING AND CREATIVE PLAY. MADISON CHILDREN'S MUSEUM STRIVES TO BE A WELCOMING, IMAGINATIVE, JOYFUL LEARNING ENVIRONMENT THAT SUPPORTS FAMILIES IN NURTURING CHILDREN'S CREATIVITY AND CURIOSITY. WE FOSTER THE HEALTHY DEVELOPMENT OF ALL CHILDREN SO THAT THEY WILL FULFILL THEIR POTENTIAL AND BECOME ENGAGED COMMUNITY MEMBERS AND GLOBAL CITIZENS. OUR CORE VALUES REFLECT WHAT WE BELIEVE IS IN THE BEST INTEREST OF CHILDREN-ALWAYS. WE BELIEVE IN: PLAY, INTEGRITY, CREATIVITY, COLLABORATION, RISK, INCLUSIVENESS, LEARNING, AND SUSTAINABILITY.	MissionDesc
Significant New Program Srvc	0	SignificantNewProgramSrvcInd
Significant Change	0	SignificantChangeInd
Expense	$1,388,749	ExpenseAmt
Desc	EXHIBIT ENVIRONMENTS CREATE THE CORE EDUCATIONAL AREAS AND PLAY SPACES WITHIN THE MUSEUM SETTING, PROVIDING INTERACTIVE, ENGAGING PLAY OPPORTUNITIES FOR CHILDREN OF ALL AGES, ALONG WITH THEIR ADULT CAREGIVERS. EXHIBITS ARE INTERDISCIPLINARY AND WEAVE TOGETHER THEMES FROM OUR CORE EDUCATIONAL INITIATIVES: ART, HISTORY, CULTURE, SCIENCE, PHYSICAL, AND INNOVATION.THE NICE AGE TRAIL OPENED IN JUNE 2024, CREATING AN IMMERSIVE NEW PLAY SPACE FOR MCM VISITORS. THE NICE AGE TRAIL IS A RICH INTERACTIVE AND HANDS ON EXHIBIT FOR CHILDREN AND FAMILIES THAT EXPLORES THE SCIENCE BEHIND LIFE'S NATURAL RHYTHMS. THE NICE AGE TRAIL CONNECTS CHILDREN TO NATURE IN PROFOUND WAYS, WHEN THEY LEARN THAT THEY HAVE NATURAL SLEEP AND WAKING CYCLES, OR THAT ANIMALS ADAPT TO THE SEASONS AND TIMES OF DAY, JUST LIKE THEM. THE GOAL OF THE NICE AGE TRAIL IS TO INSPIRE WONDER AND CREATE EMPATHIC CONNECTIONS BETWEEN CHILDREN AND OTHER LIVING BEINGS, THROUGH EXPLORING THE SIMILARITIES WE HAVE WITH OTHER SPECIES, WHILE LEARNING ABOUT THE UNIVERSE AND THE SCIENCE BEHIND OUR SHARED CONNECTIONS. THROUGH HANDS-ON EXPERIENCES IN A RICH AND IMMERSIVE WORLD THAT GUIDE OUR DAILY LIVES, ROUTINES, RITUALS, AND EXPRESSIONS. THIS STEAM-RICH EXHIBIT INFUSES WONDER AND CURIOSITY ABOUT THE WORLD INTO EVERY EXHIBIT EXPERIENCE, WHILE INTRODUCING CHILDREN TO CORE STEAM CONCEPTS ABOUT EARTH SCIENCE, ASTRONOMY, BIOLOGY, MATHEMATICS, MUSIC, ART, WITH THE WONDERGROUND EXPANSION IN FY22/23, EXHIBITS NOW OCCUPY MORE THAN 40,000 SQUARE FEET OF INDOOR AND OUTDOOR PUBLIC SPACE - DESIGNED AND FABRICATED BY A WISCONSIN WORKFORCE IN COLLABORATION WITH THE COMMUNITYINCLUDING MORE THAN 130 LOCAL ARTISTSAND FEATURE THE USE OF LOCALLY OBTAINED MATERIALS. EXHIBIT AREAS PROMOTE LEARNING THROUGH PLAY FOR AGES 5 AND UNDER IN THE WILDERNEST AND URB GARDEN EXHIBITS, BOTH OF WHICH ARE CONSTRUCTED OF NATURAL AND REPURPOSED MATERIALS. THE FOLLOWING AREAS ENGAGE CHILDREN UP TO AGE 12: THE TWO-STORY HODGEPODGE MAHAL CLIMBER AND HUMAN-SIZED GERBIL WHEEL FOR WHOLE-BODY EXERCISE; AND THE ART STUDIO FOR CREATIVE EXPRESSION. AN ACCESSIBLE GREEN ROOF, THE ROOFTOP RAMBLE, ENABLES FOUR-SEASON EXPLORATION OF NATURE IN A "PARK IN THE SKY; AN INTERACTIVE EXHIBIT ABOUT LAKES AND WATER QUALITY CALLED SEYMORE'S ADVENTURE; AND AN HISTORICAL EXHIBIT ABOUT THE HISTORY OF CHILDREN'S SEWING CIRCLES CALLED "A STITCH IN TIME".	Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

Field	Value	IRS element (for citing)
Expense	$761,393	ExpenseAmt
Desc	EDUCATION PROGRAMMING ENRICHES THE VISITOR EXPERIENCE THROUGH CLASSES, DROP-IN ACTIVITIES, RESIDENCIES, SPECIAL EVENTS, AND FACILITATION OF THE VISITOR EXPERIENCE IN THE MUSEUM'S EXHIBIT GALLERIES. PROGRAMS PROVIDE DEEPER ENGAGEMENT FOR VISITORS IN THE MUSEUM'S CORE INITIATIVES OF ARTS, SCIENCE AND INNOVATION, CULTURE AND HISTORY, HEALTH, SUSTAINABILITY, EARLY LEARNING, AND ACCESSIBILITY. THE MUSEUM USES ITS PROGRAMS TO EXPRESS ITS VALUES, INCLUDING PLAY, INTEGRITY, CREATIVITY, COLLABORATION, RISK, INCLUSIVENESS, LEARNING, AND SUSTAINABILITY. DURING FY24/25, MCM SERVED 195,000 CHILDREN AND FAMILIES ON SITE, AND PRODUCED OVER 1000 PROGRAMS.THE MCM ROADSHOW PROVIDED MOBILE OUTREACH EXHIBITS AND PROGRAMS THROUGHOUT THE REGION. EIGHTY-FOUR EVENTS, AT FIFTY-SIX LOCATIONS IN DIVERSE, MULTI-LINGUAL NEIGHBORHOODS WERE SERVED IN FY24/25. WE SERVED 2,932 PEOPLE DIRECTLY WITH OVERALL ATTENDANCE OF ALL COMBINED EVENTS AND POTENTIAL EXPOSURE TO APPROXIMATELY 10,000 PEOPLE.THE MUSEUM STRIVES TO SERVE EVERY CHILD, REGARDLESS OF ABILITY, CULTURE, OR ECONOMIC BACKGROUND. THE MUSEUM'S ACCESS FOR EVERYONE PROGRAMS PROVIDE ACCESS FOR NEARLY 1/3 OF ALL VISITORS THROUGH FREE AND LOW-COST ADMISSIONS, MEMBERSHIPS, OUTREACH PROGRAMMING, AND EVENTS. THE MUSEUM INCREASED ITS FREE ADMISSION HOURS IN FY23/24 BY ADDING WEEKLY FREE ADMISSION HOURS ON THURSDAY EVENINGS BEGINNING IN JANUARY 2024, AND WELCOMED MORE THAN 10,000 VISITORS ON FREE THURSDAY NIGHTS.	Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

Field	Value	IRS element (for citing)
Expense	$1,615,307	ExpenseAmt
Desc	MARKETING AND COMMUNICATIONS PROGRAMS HELP THE MUSEUM MEET ITS MISSION BY DEVELOPING AND DELIVERING INFORMATION ABOUT EXHIBITS, PROGRAMS, AND SPECIAL EVENTS TO CONSTITUENTS THROUGHOUT SOUTH CENTRAL WISCONSIN AND FURTHER OUT. THE MUSEUM USES A VARIETY OF COMMUNICATION METHODS TO SPREAD THE WORD ABOUT MUSEUM ACTIVITIES, INCLUDING ITS WEBSITE, SOCIAL MEDIA, EMAIL, MEDIA RELATIONS, ADVERTISING, AND PRINTED COLLATERAL MATERIALS . EXHIBIT SIGNAGE AND MANY MUSEUM PUBLICATIONS INCLUDE BOTH ENGLISH AND SPANISH VERSIONS.THE CENTERPIECE OF THE YEAR'S ADVERTISING PROMOTED THE NICE AGE TRAIL, THE MUSEUM'S NEWEST EXHIBIT. AN INTEGRATED MARKETING PLAN REACHED WELL OVER 100,000 PEOPLE AND RESULTED IN VISITATION AT A RATE OF 16% OVER THE PREVIOUS SUMMER. ADDING FREE THURSDAY EVENING OPEN HOURS ALSO CONTRIBUTED TO THE INCREASED ATTENDANCE. THE MUSEUM COLLABORATES WITH ORGANIZATIONS REPRESENTING DIVERSE COMMUNITIES AND STAKEHOLDERS IN ORDER TO EXPAND ITS REACH THROUGH STRATEGIC PARTNERSHIPS. THESE ORGANIZATIONS INCLUDE THE DOWNTOWN BUSINESS IMPROVEMENT DISTRICT; GREATER MADISON CHAMBER OF COMMERCE; GREATER MADISON CONVENTION & VISITORS BUREAU; AND THE BLACK, LATINO, AND LGBTQ CHAMBERS OF COMMERCE.THE DEPARTMENT RESEARCHED VENUE RENTAL PRICING AND POLICIES IN THE AREA AND ADJUSTED ITS OWN FACILITY RENTAL PRICING AND POLICIES ACCORDINGLY. INTEREST IN THE PROGRAM HAS BEEN INCREASING, THOUGH REVENUE LAGS DUE TO ACCRUAL ACCOUNTING. THE DEPARTMENT PROVIDES SIGNIFICANT COMMUNICATIONS SUPPORT TO THE MUSEUM'S CARETAKERS OF WONDER NATIONAL LEADERSHIP PROJECT AND OTHER SUSTAINABILITY INITIATIVES. THIS WORK STRENGTHENS THE PROJECT COLLABORATIVE AND ALLOWS PARTNERING MUSEUMS TO ADDRESS CLIMATE CHANGE IN WAYS THAT SUPPORT FAMILIES IN THEIR COMMUNITY AND MODEL EFFECTIVE WAYS TO MAKE CHANGE.	Desc

Field	Value	IRS element (for citing)
Total Program Service Expenses	$3,765,449	TotalProgramServiceExpensesAmt
Described In Section501c3	Yes (1)	DescribedInSection501c3Ind
Schedule B Required	Yes (1)	ScheduleBRequiredInd
Political Campaign Acty	0	PoliticalCampaignActyInd
Lobbying Activities	0	LobbyingActivitiesInd
Subject To Proxy Tax	0	SubjectToProxyTaxInd
Donor Advised Fund	0	DonorAdvisedFundInd
Conservation Easements	0	ConservationEasementsInd
Collections Of Art	0	CollectionsOfArtInd
Credit Counseling	0	CreditCounselingInd
Donor Rstr Or Quasi Endowments	0	DonorRstrOrQuasiEndowmentsInd
Report Land Building Equipment	Yes (1)	ReportLandBuildingEquipmentInd
Report Investments Other Sec	0	ReportInvestmentsOtherSecInd
Report Program Related Invst	0	ReportProgramRelatedInvstInd
Report Other Assets	0	ReportOtherAssetsInd
Report Other Liabilities	Yes (1)	ReportOtherLiabilitiesInd
Include FIN48 Footnote	0	IncludeFIN48FootnoteInd
Independent Audit Fincl Stmt	0	IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt	Yes (1)	ConsolidatedAuditFinclStmtInd
School Operating	0	SchoolOperatingInd
Foreign Office	0	ForeignOfficeInd
Foreign Activities	0	ForeignActivitiesInd
More Than5000 K To Org	0	MoreThan5000KToOrgInd
More Than5000 K To Individuals	0	MoreThan5000KToIndividualsInd
Professional Fundraising	0	ProfessionalFundraisingInd
Fundraising Activities	0	FundraisingActivitiesInd
Gaming Activities	0	GamingActivitiesInd
Operate Hospital	0	OperateHospitalInd
Grants To Organizations	0	GrantsToOrganizationsInd
Grants To Individuals	0	GrantsToIndividualsInd
Schedule J Required	0	ScheduleJRequiredInd
Tax Exempt Bonds	0	TaxExemptBondsInd
Engaged In Excess Benefit Trans	0	EngagedInExcessBenefitTransInd
PY Excess Benefit Trans	0	PYExcessBenefitTransInd
Loan Outstanding	0	LoanOutstandingInd
Grant To Related Person	0	GrantToRelatedPersonInd
Business Rln With Org Mem	0	BusinessRlnWithOrgMemInd
Business Rln With Fam Mem	0	BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent	0	BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri	0	DeductibleNonCashContriInd
Deductible Art Contribution	0	DeductibleArtContributionInd
Terminate Operations	0	TerminateOperationsInd
Partial Liquidation	0	PartialLiquidationInd
Disregarded Entity	0	DisregardedEntityInd
Related Entity	Yes (1)	RelatedEntityInd
Related Organization Ctrl Ent	Yes (1)	RelatedOrganizationCtrlEntInd
Transaction With Control Ent	0	TransactionWithControlEntInd
Trnsfr Exmpt Non Chrtbl Rltd Org	0	TrnsfrExmptNonChrtblRltdOrgInd
Activities Conducted Prtshp	0	ActivitiesConductedPrtshpInd
Schedule O Required	Yes (1)	ScheduleORequiredInd
IRP Document	65	IRPDocumentCnt
IRP Document W2 G	0	IRPDocumentW2GCnt
Employee	93	EmployeeCnt
Employment Tax Returns Filed	Yes (1)	EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit	0	UnrelatedBusIncmOverLimitInd
Foreign Financial Account	0	ForeignFinancialAccountInd
Prohibited Tax Shelter Trans	0	ProhibitedTaxShelterTransInd
Taxable Party Notification	0	TaxablePartyNotificationInd
Nondeductible Contributions	0	NondeductibleContributionsInd
Quid Pro Quo Contributions	0	QuidProQuoContributionsInd
Form8282 Property Disposed Of	0	Form8282PropertyDisposedOfInd
Indoor Tanning Services	0	IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt	0	SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc	0	SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VI	Yes (X)	InfoInScheduleOPartVIInd
Governing Body Voting Members	14	GoverningBodyVotingMembersCnt
Independent Voting Member	14	IndependentVotingMemberCnt
Family Or Business Rln	0	FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties	0	DelegationOfMgmtDutiesInd
Change To Org Documents	0	ChangeToOrgDocumentsInd
Material Diversion Or Misuse	0	MaterialDiversionOrMisuseInd
Members Or Stockholders	0	MembersOrStockholdersInd
Election Of Board Members	0	ElectionOfBoardMembersInd
Decisions Subject To Approva	0	DecisionsSubjectToApprovaInd
Minutes Of Governing Body	Yes (1)	MinutesOfGoverningBodyInd
Minutes Of Committees	Yes (1)	MinutesOfCommitteesInd
Officer Mailing Address	0	OfficerMailingAddressInd
Local Chapters	0	LocalChaptersInd
Form990 Provided To Gvrn Body	Yes (1)	Form990ProvidedToGvrnBodyInd
Conflict Of Interest Policy	Yes (1)	ConflictOfInterestPolicyInd
Annual Disclosure Covered Prsn	Yes (1)	AnnualDisclosureCoveredPrsnInd
Regular Monitoring Enfrc	Yes (1)	RegularMonitoringEnfrcInd
Whistleblower Policy	Yes (1)	WhistleblowerPolicyInd
Document Retention Policy	Yes (1)	DocumentRetentionPolicyInd
Compensation Process CEO	Yes (1)	CompensationProcessCEOInd
Compensation Process Other	0	CompensationProcessOtherInd
Investment In Joint Venture	0	InvestmentInJointVentureInd
States Where Copy Of Return Is Fld	WI	StatesWhereCopyOfReturnIsFldCd
Own Website	Yes (X)	OwnWebsiteInd
Upon Request	Yes (X)	UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Field	Value	IRS element (for citing)
Person	KIA KARLEN	PersonNm
Phone	6082566445	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	100 N HAMILTON ST	AddressLine1Txt
City	MADISON	CityNm
State Abbreviation	WI	StateAbbreviationCd
ZIP	53703	ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (16 entries)

TitleTitleTxt	Average Hours Per WeekAverageHoursPerWeekRt	Individual Trustee Or DirectorIndividualTrusteeOrDirectorInd	Reportable Comp From OrgReportableCompFromOrgAmt	Reportable Comp From Rltd OrgReportableCompFromRltdOrgAmt	Other CompensationOtherCompensationAmt	OfficerOfficerInd	Average Hours Per Week Rltd OrgAverageHoursPerWeekRltdOrgRt
MICHELLE CHANG-DER BEDROSIAN
DIRECTOR	1.00	Yes (X)	$0	$0	$0
KRISTIN SHUTTS
DIRECTOR	1.00	Yes (X)	$0	$0	$0
ASYA ALEXANDROVICH
DIRECTOR	1.00	Yes (X)	$0	$0	$0
BRYAN CHAN
DIRECTOR	1.00	Yes (X)	$0	$0	$0
MARTA GIALAMAS
DIRECTOR	1.00	Yes (X)	$0	$0	$0
CRISTINA CHOI
DIRECTOR	1.00	Yes (X)	$0	$0	$0
JANE VILLA
DIRECTOR	1.00	Yes (X)	$0	$0	$0
MARIA SOBRIDO
DIRECTOR	1.00	Yes (X)	$0	$0	$0
JENNIFER JOHNSON
DIRECTOR	1.00	Yes (X)	$0	$0	$0
SARAH CONDELLA
OFFICER AT LARGE	1.00	Yes (X)	$0	$0	$0	Yes (X)
MATT CORNWELL
OFFICER AT LARGE	1.00	Yes (X)	$0	$0	$0	Yes (X)
SYDNEY VANBERG
SECRETARY	0.50	Yes (X)	$0	$0	$0	Yes (X)	0.50
MATT PREMO
BOARD CHAIR	0.50	Yes (X)	$0	$0	$0	Yes (X)	0.50
JOEL MARTIN
VICE CHAIR & TREASURER	1.00	Yes (X)	$0	$0	$0	Yes (X)
TOM LINFIELD
PRESIDENT & CEO	35.00		$85,361	$0	$4,951	Yes (X)	5.00
DEB GILPIN
PRESIDENT & CEO (FORMER)	35.00		$36,642	$0	$1,955	Yes (X)	5.00

Field	Value	IRS element (for citing)
Total Reportable Comp From Org	$122,003	TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org	$0	TotReportableCompRltdOrgAmt
Total Other Compensation	$6,906	TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K	1	IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed	0	FormerOfcrEmployeesListedInd
Total Comp Greater Than150 K	0	TotalCompGreaterThan150KInd
Compensation From Other Srcs	0	CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (2 entries)

Address Line1ContractorAddress/USAddress/AddressLine1Txt	CityContractorAddress/USAddress/CityNm	State AbbreviationContractorAddress/USAddress/StateAbbreviationCd	ZIPContractorAddress/USAddress/ZIPCd	ServicesServicesDesc	CompensationCompensationAmt
COMMUNITY CLEANERS
PO BOX 259883	MADISON	WI	53725	CLEANING	$113,050
SUPER G CARPENTRY LLC
103 OAKRIDGE ST	MOUNT HOREB	WI	53572	CARPENTRY	$104,427

Field	Value	IRS element (for citing)
Cntrct Rcvd Greater Than100 K	2	CntrctRcvdGreaterThan100KCnt
Related Organizations	$3,626,118	RelatedOrganizationsAmt
Total Contributions	$3,626,118	TotalContributionsAmt

Investment Income InvestmentIncomeGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$134,580	TotalRevenueColumnAmt
Exclusion	$134,580	ExclusionAmt

Gross Amount Sales Assets GrossAmountSalesAssetsGrp

Field	Value	IRS element (for citing)
Securities	$546,803	SecuritiesAmt

Less Cost Oth Basis Sales Expnss LessCostOthBasisSalesExpnssGrp

Field	Value	IRS element (for citing)
Securities	$502,142	SecuritiesAmt

Gain Or Loss GainOrLossGrp

Field	Value	IRS element (for citing)
Securities	$44,661	SecuritiesAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$44,661	TotalRevenueColumnAmt
Exclusion	$44,661	ExclusionAmt

Total Revenue TotalRevenueGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$3,805,359	TotalRevenueColumnAmt
Related Or Exempt Func Income	$0	RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue	$0	UnrelatedBusinessRevenueAmt
Exclusion	$179,241	ExclusionAmt

Field	Value	IRS element (for citing)
Info In Schedule O Part IX	Yes (X)	InfoInScheduleOPartIXInd

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

Field	Value	IRS element (for citing)
Total	$205,756	TotalAmt
Management And General	$205,756	ManagementAndGeneralAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

Field	Value	IRS element (for citing)
Total	$2,595,750	TotalAmt
Program Services	$2,102,503	ProgramServicesAmt
Management And General	$262,733	ManagementAndGeneralAmt
Fundraising	$230,514	FundraisingAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

Field	Value	IRS element (for citing)
Total	$254,493	TotalAmt
Program Services	$222,897	ProgramServicesAmt
Management And General	$12,858	ManagementAndGeneralAmt
Fundraising	$18,738	FundraisingAmt

Payroll Taxes PayrollTaxesGrp

Field	Value	IRS element (for citing)
Total	$280,404	TotalAmt
Program Services	$218,025	ProgramServicesAmt
Management And General	$41,853	ManagementAndGeneralAmt
Fundraising	$20,526	FundraisingAmt

Fees For Services Accounting FeesForServicesAccountingGrp

Field	Value	IRS element (for citing)
Total	$36,000	TotalAmt
Management And General	$36,000	ManagementAndGeneralAmt

Fees For Services Other FeesForServicesOtherGrp

Field	Value	IRS element (for citing)
Total	$984,054	TotalAmt
Program Services	$272,241	ProgramServicesAmt
Management And General	$126,686	ManagementAndGeneralAmt
Fundraising	$585,127	FundraisingAmt

Advertising AdvertisingGrp

Field	Value	IRS element (for citing)
Total	$45,905	TotalAmt
Program Services	$44,870	ProgramServicesAmt
Fundraising	$1,035	FundraisingAmt

Office Expenses OfficeExpensesGrp

Field	Value	IRS element (for citing)
Total	$386,182	TotalAmt
Program Services	$285,515	ProgramServicesAmt
Management And General	$38,644	ManagementAndGeneralAmt
Fundraising	$62,023	FundraisingAmt

Information Technology InformationTechnologyGrp

Field	Value	IRS element (for citing)
Total	$94,897	TotalAmt
Program Services	$56,447	ProgramServicesAmt
Management And General	$13,354	ManagementAndGeneralAmt
Fundraising	$25,096	FundraisingAmt

Occupancy OccupancyGrp

Field	Value	IRS element (for citing)
Total	$261,247	TotalAmt
Program Services	$184,663	ProgramServicesAmt
Management And General	$76,584	ManagementAndGeneralAmt

Travel TravelGrp

Field	Value	IRS element (for citing)
Total	$25,638	TotalAmt
Program Services	$4,279	ProgramServicesAmt
Management And General	$102	ManagementAndGeneralAmt
Fundraising	$21,257	FundraisingAmt

Conferences Meetings ConferencesMeetingsGrp

Field	Value	IRS element (for citing)
Total	$49,997	TotalAmt
Program Services	$15,317	ProgramServicesAmt
Management And General	$22,166	ManagementAndGeneralAmt
Fundraising	$12,514	FundraisingAmt

Interest InterestGrp

Field	Value	IRS element (for citing)
Total	$54,421	TotalAmt
Program Services	$2,584	ProgramServicesAmt
Management And General	$51,787	ManagementAndGeneralAmt
Fundraising	$50	FundraisingAmt

Depreciation Depletion DepreciationDepletionGrp

Field	Value	IRS element (for citing)
Total	$518,828	TotalAmt
Program Services	$353,736	ProgramServicesAmt
Management And General	$165,092	ManagementAndGeneralAmt

Insurance InsuranceGrp

Field	Value	IRS element (for citing)
Total	$50,232	TotalAmt
Program Services	$135	ProgramServicesAmt
Management And General	$50,097	ManagementAndGeneralAmt

Other Expenses OtherExpensesGrp (2 entries)

DescDesc	TotalTotalAmt	Program ServicesProgramServicesAmt	Management And GeneralManagementAndGeneralAmt	FundraisingFundraisingAmt
DUES AND SUBSCRIPTIONS	$11,748	$2,237	$9,481	$30
BAD DEBT EXPENSE	$1,000		$1,000

Total Functional Expenses TotalFunctionalExpensesGrp

Field	Value	IRS element (for citing)
Total	$5,856,552	TotalAmt
Program Services	$3,765,449	ProgramServicesAmt
Management And General	$1,114,193	ManagementAndGeneralAmt
Fundraising	$976,910	FundraisingAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

Field	Value	IRS element (for citing)
BOY	$422,392	BOYAmt
EOY	$99,134	EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

Field	Value	IRS element (for citing)
BOY	$172,701	BOYAmt
EOY	$178,958	EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

Field	Value	IRS element (for citing)
BOY	$4,751,194	BOYAmt
EOY	$3,448,344	EOYAmt

Accounts Receivable AccountsReceivableGrp

Field	Value	IRS element (for citing)
BOY	$193,610	BOYAmt
EOY	$116,095	EOYAmt

Inventories For Sale Or Use InventoriesForSaleOrUseGrp

Field	Value	IRS element (for citing)
BOY	$7,074	BOYAmt
EOY	$3,382	EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

Field	Value	IRS element (for citing)
BOY	$40,489	BOYAmt
EOY	$60,782	EOYAmt

Field	Value	IRS element (for citing)
Land Bldg Equip Cost Or Other Bss	$19,352,520	LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec	$6,877,065	LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

Field	Value	IRS element (for citing)
BOY	$12,925,588	BOYAmt
EOY	$12,475,455	EOYAmt

Other Assets Total OtherAssetsTotalGrp

Field	Value	IRS element (for citing)
BOY	$21,730	BOYAmt
EOY	$56,284	EOYAmt

Total Assets TotalAssetsGrp

Field	Value	IRS element (for citing)
BOY	$18,534,778	BOYAmt
EOY	$16,438,434	EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

Field	Value	IRS element (for citing)
BOY	$281,874	BOYAmt
EOY	$289,243	EOYAmt

Mortg Notes Pybl Scrd Invst Prop MortgNotesPyblScrdInvstPropGrp

Field	Value	IRS element (for citing)
BOY	$1,259,933	BOYAmt
EOY	$1,215,648	EOYAmt

Unsecured Notes Loans Payable UnsecuredNotesLoansPayableGrp

Field	Value	IRS element (for citing)
BOY	$4,285	BOYAmt
EOY	$0	EOYAmt

Other Liabilities OtherLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$16,275	BOYAmt
EOY	$12,325	EOYAmt

Total Liabilities TotalLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$1,562,367	BOYAmt
EOY	$1,517,216	EOYAmt

Field	Value	IRS element (for citing)
Organization Follows FASB117	Yes (X)	OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

Field	Value	IRS element (for citing)
BOY	$16,972,411	BOYAmt
EOY	$14,921,218	EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$16,972,411	BOYAmt
EOY	$14,921,218	EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$18,534,778	BOYAmt
EOY	$16,438,434	EOYAmt

Field	Value	IRS element (for citing)
Reconcilation Revenue Expnss	-$2,051,193	ReconcilationRevenueExpnssAmt
Other Changes In Net Assets	$0	OtherChangesInNetAssetsAmt
Info In Schedule O Part XII	Yes (X)	InfoInScheduleOPartXIIInd
Method Of Accounting Accrual	Yes (X)	MethodOfAccountingAccrualInd
Accountant Compile Or Review	0	AccountantCompileOrReviewInd
FS Audited	Yes (1)	FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

Field	Value	IRS element (for citing)
Consolidated Basis Fincl Stmt	Yes (X)	ConsolidatedBasisFinclStmtInd

Field	Value	IRS element (for citing)
Audit Committee	Yes (1)	AuditCommitteeInd
Federal Grant Audit Required	0	FederalGrantAuditRequiredInd

Schedule A IRS990ScheduleA

Field	Value	IRS element (for citing)
Public Organization170	Yes (X)	PublicOrganization170Ind

Gifts Grants Contri Rcvd170 GiftsGrantsContriRcvd170Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$2,886,171	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$4,245,079	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$2,811,332	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$9,421,888	CurrentTaxYearMinus1YearAmt
Current Tax Year	$3,626,118	CurrentTaxYearAmt
Total	$22,990,588	TotalAmt

Total Calendar Year170 TotalCalendarYear170Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$2,886,171	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$4,245,079	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$2,811,332	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$9,421,888	CurrentTaxYearMinus1YearAmt
Current Tax Year	$3,626,118	CurrentTaxYearAmt
Total	$22,990,588	TotalAmt

Field	Value	IRS element (for citing)
Public Support Total170	$22,990,588	PublicSupportTotal170Amt

Gross Investment Income170 GrossInvestmentIncome170Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$558	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$505	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$57,307	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$157,200	CurrentTaxYearMinus1YearAmt
Current Tax Year	$134,580	CurrentTaxYearAmt
Total	$350,150	TotalAmt

Field	Value	IRS element (for citing)
Total Support	$23,340,738	TotalSupportAmt
Public Support CY170	0.98500	PublicSupportCY170Pct
Public Support PY170	0.99060	PublicSupportPY170Pct
Thirty Thr Pct Suprt Tests CY170	Yes (X)	ThirtyThrPctSuprtTestsCY170Ind

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

Field	Value	IRS element (for citing)
Contributor	RESTRICTED	ContributorNum

Contributor Business Name ContributorBusinessName

Field	Value	IRS element (for citing)
Business Name Line1	RESTRICTED	BusinessNameLine1

Contributor US Address ContributorUSAddress

Field	Value	IRS element (for citing)
Address Line1	RESTRICTED	AddressLine1
Address Line2	RESTRICTED	AddressLine2
City	RESTRICTED	City
State	RESTRICTED	State
ZIP Code	RESTRICTED	ZIPCode

Field	Value	IRS element (for citing)
Total Contributions	RESTRICTED	TotalContributionsAmt

Schedule D IRS990ScheduleD

Buildings BuildingsGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$19,114,585	OtherCostOrOtherBasisAmt
Depreciation	$6,680,581	DepreciationAmt
Book Value	$12,434,004	BookValueAmt

Equipment EquipmentGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$237,935	OtherCostOrOtherBasisAmt
Depreciation	$196,484	DepreciationAmt
Book Value	$41,451	BookValueAmt

Field	Value	IRS element (for citing)
Total Book Value Land Buildings	$12,475,455	TotalBookValueLandBuildingsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp

Field	Value	IRS element (for citing)
Desc	LEASE OBLIGATIONS	Desc
Amt	$12,325	Amt

Field	Value	IRS element (for citing)
Total Liability	$12,325	TotalLiabilityAmt

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (7 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
FORM 990, PART VI, SECTION B, LINE 11B	THE CONTROLLER REVIEWS THE PREPARED FORM 990 IN DETAIL AND DISTRIBUTES IT TO ALL MEMBERS OF THE GOVERNING BODY FOR ANY COMMENTS OR CHANGES BEFORE THE RETURN IS FILED WITH THE IRS.
FORM 990, PART VI, SECTION B, LINE 12C	THE ORGANIZATION'S CONFLICT OF INTEREST POLICY COVERS ALL OF ITS DIRECTORS AND OFFICERS. ANY DIRECTOR, OFFICER, OR MEMBER OF A COMMITTEE WHO HAS A DIRECT OR INDIRECT FINANCIAL INTEREST IS CONSIDERED AN INTERESTED PERSON. AN INTERESTED PERSON MUST DISCLOSE THE EXISTENCE OF THE FINANCIAL INTEREST AND BE GIVEN THE OPPORTUNITY TO DISCLOSE ALL MATERIAL FACTS TO THE DIRECTORS CONSIDERING THE PROPOSED TRANSACTION OR ARRANGEMENT. THE INTERESTED PERSON MUST ABSTAIN FROM ANY VOTE ON THE ARRANGEMENT. EACH DIRECTOR AND OFFICER ANNUALLY SIGNS A CONFLICT OF INTEREST STATEMENT AND THE SIGNED STATEMENTS ARE REVIEWED BY MANAGEMENT.
FORM 990, PART VI, SECTION B, LINE 15A	THE EXECUTIVE COMMITTEE OF THE GOVERNING BODY ANNUALLY DETERMINES THE INITIAL COMPENSATION OF THE PRESIDENT AND CEO, WHICH IS BASED IN PART ON DATA OBTAINED FROM A THIRD PARTY ON APPROPRIATE COMPENSATION LEVELS, CONDUCTS AN ANNUAL PERFORMANCE REVIEW, AND IMPLEMENTS ANY RAISES OR OTHER COMPENSATION ADJUSTMENTS AS DEEMED APPROPRIATE BY THE COMMITTEE.
FORM 990, PART VI, SECTION C, LINE 19	THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST.
FORM 990, PART IX, LINE 11G	OTHER PROFESSIONAL SERVICES: PROGRAM SERVICE EXPENSES 272,241. MANAGEMENT AND GENERAL EXPENSES 126,686. FUNDRAISING EXPENSES 585,127. TOTAL EXPENSES 984,054.
FORM 990, PART IX	THE EXPENSES RELATED TO THE CAPITAL EXPANSION PROJECT ARE ALLOCATED BETWEEN MANAGEMENT AND GENERAL EXPENSES AND FUNDRAISING EXPENSES.
FORM 990, PART XII, LINE 2C	THERE WERE NO CHANGES IN THE CURRENT YEAR.

Schedule R IRS990ScheduleR

Id Related Tax Exempt Org IdRelatedTaxExemptOrgGrp

Disregarded Entity Name DisregardedEntityName

Field	Value	IRS element (for citing)
Business Name Line1	MADISON CHILDREN'S MUSEUM FOUNDATION INC	BusinessNameLine1Txt

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	100 N HAMILTON ST	AddressLine1Txt
City	MADISON	CityNm
State Abbreviation	WI	StateAbbreviationCd
ZIP	53703	ZIPCd

Field	Value	IRS element (for citing)
EIN	431956290	EIN
Primary Activities	SUPPORTING ORGANIZATION OF MADISON CHILDREN'S MUSEUM, INC.	PrimaryActivitiesTxt
Legal Domicile State	WI	LegalDomicileStateCd
Exempt Code Section	501(C)(3)	ExemptCodeSectionTxt
Public Charity Status	LINE 12A, I	PublicCharityStatusTxt

Direct Controlling Entity Name DirectControllingEntityName

Field	Value	IRS element (for citing)
Business Name Line1	MADISON CHILDREN'S MUSEUM INC	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Controlled Organization	Yes (1)	ControlledOrganizationInd

Field	Value	IRS element (for citing)
Receipt Of Int Annts Rnts Rylts	0	ReceiptOfIntAnntsRntsRyltsInd
Gift Grnt Or Cap Contri To Oth Org	0	GiftGrntOrCapContriToOthOrgInd
Gift Grnt Cap Contri From Oth Org	Yes (1)	GiftGrntCapContriFromOthOrgInd
Loans Or Guarantees To Other Org	0	LoansOrGuaranteesToOtherOrgInd
Loans Or Guarantees From Oth Org	0	LoansOrGuaranteesFromOthOrgInd
Div Related Organization	0	DivRelatedOrganizationInd
Asset Sale To Other Org	0	AssetSaleToOtherOrgInd
Asset Purchase From Other Org	0	AssetPurchaseFromOtherOrgInd
Asset Exchange	0	AssetExchangeInd
Rental Of Facilities To Oth Org	0	RentalOfFacilitiesToOthOrgInd
Rental Of Fclts From Oth Org	0	RentalOfFcltsFromOthOrgInd
Perform Of Services For Oth Org	0	PerformOfServicesForOthOrgInd
Perform Of Services By Other Org	0	PerformOfServicesByOtherOrgInd
Sharing Of Facilities	Yes (1)	SharingOfFacilitiesInd
Paid Employees Sharing	Yes (1)	PaidEmployeesSharingInd
Reimbursement Paid To Other Org	0	ReimbursementPaidToOtherOrgInd
Reimbursement Paid By Other Org	0	ReimbursementPaidByOtherOrgInd
Transfer To Other Org	0	TransferToOtherOrgInd
Transfer From Other Org	0	TransferFromOtherOrgInd

Transactions Related Org TransactionsRelatedOrgGrp

Other Organization Name OtherOrganizationName

Field	Value	IRS element (for citing)
Business Name Line1	MADISON CHILDREN'S MUSEUM FOUNDATION INC	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Transaction Type	C	TransactionTypeTxt
Involved	$3,626,118	InvolvedAmt
Method Of Amount Determination	FACE AMOUNT	MethodOfAmountDeterminationTxt