NATIONAL OPINION RESEARCH CENTER: Form 990, tax year 2010

View the entire original 990 at ProPublica ↗

Organization
NATIONAL OPINION RESEARCH CENTER (EIN 36-2167808)
Tax period
2009-12-27 to 2010-12-25
Filed
2011-11-08
IRS object ID
201143129349301609
Schema version
2010v3.4
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Timestamp2011-11-08T10:52:46-06:00Timestamp
Tax Period End Date2010-12-25TaxPeriodEndDate

Preparer Firm PreparerFirm

Preparer Firm Business Name PreparerFirmBusinessName

FieldValueIRS element (for citing)
Business Name Line1GRANT THORNTON LLPBusinessNameLine1

Preparer Firm US Address PreparerFirmUSAddress

FieldValueIRS element (for citing)
Address Line1175 W JACKSON BLVD STE 2000AddressLine1
CityCHICAGOCity
StateILState
ZIP Code60604ZIPCode
FieldValueIRS element (for citing)
Return Type990ReturnType
Tax Period Begin Date2009-12-27TaxPeriodBeginDate

Filer Filer

FieldValueIRS element (for citing)
EIN362167808EIN

Name Name

FieldValueIRS element (for citing)
Business Name Line1National Opinion Research CenterBusinessNameLine1
FieldValueIRS element (for citing)
Name ControlNATINameControl
Phone3127594000Phone

US Address USAddress

FieldValueIRS element (for citing)
Address Line155 E Monroe Street 20th FloorAddressLine1
CityChicagoCity
StateILState
ZIP Code60603ZIPCode

Officer Officer

FieldValueIRS element (for citing)
NameJAMES E DUNNEName
TitleTreasurerTitle
Date Signed2011-11-08DateSigned
Authorize Third PartytrueAuthorizeThirdParty

Preparer Preparer

FieldValueIRS element (for citing)
NameANN PETRIEName
Phone3128560200Phone
Self EmployedXSelfEmployed
FieldValueIRS element (for citing)
Tax Year2010TaxYear
Build TS2016-03-07 17:11:31ZBuildTS

Form 990 IRS990

Doing Business As DoingBusinessAs

FieldValueIRS element (for citing)
Business Name Line1NORCBusinessNameLine1
FieldValueIRS element (for citing)
Name Of Principal Officer PersonJames E DunneNameOfPrincipalOfficerPerson

Address Principal Officer US AddressPrincipalOfficerUS

FieldValueIRS element (for citing)
Address Line155 E Monroe Street 20th FloorAddressLine1
CityChicagoCity
StateILState
ZIP Code60603ZIPCode
FieldValueIRS element (for citing)
Gross Receipts149227617GrossReceipts
Group Return For AffiliatesfalseGroupReturnForAffiliates
Organization501c3XOrganization501c3
Web SiteWWW.NORC.ORGWebSite
Type Of Organization CorporationXTypeOfOrganizationCorporation
Year Formation1941YearFormation
State Legal DomicileCOStateLegalDomicile
Activity Or Mission DescriptionConduct high quality social science research in the public interestActivityOrMissionDescription
Nbr Voting Members Governing Body17NbrVotingMembersGoverningBody
Nbr Independent Voting Members9NbrIndependentVotingMembers
Total Nbr Employees3421TotalNbrEmployees
Total Nbr Volunteers0TotalNbrVolunteers
Total Gross UBI0TotalGrossUBI
Net Unrelated Business Txbl Income0NetUnrelatedBusinessTxblIncome
Contributions Grants Prior Year73313589ContributionsGrantsPriorYear
Contributions Grants Current Year126837531ContributionsGrantsCurrentYear
Program Service Revenue Prior Year43098795ProgramServiceRevenuePriorYear
Program Service Revenue CY22362125ProgramServiceRevenueCY
Investment Income Prior Year13278InvestmentIncomePriorYear
Investment Income Current Year27961InvestmentIncomeCurrentYear
Other Revenue Prior Year0OtherRevenuePriorYear
Other Revenue Current Year0OtherRevenueCurrentYear
Total Revenue Prior Year116425662TotalRevenuePriorYear
Total Revenue Current Year149227617TotalRevenueCurrentYear
Grants And Similar Amnts Prior Year0GrantsAndSimilarAmntsPriorYear
Grants And Similar Amnts CY0GrantsAndSimilarAmntsCY
Benefits Paid To Members Prior Year0BenefitsPaidToMembersPriorYear
Benefits Paid To Members CY0BenefitsPaidToMembersCY
Salaries Etc Prior Year60747966SalariesEtcPriorYear
Salaries Etc Current Year80489218SalariesEtcCurrentYear
Total Prof Fundrsng Exp Prior Year0TotalProfFundrsngExpPriorYear
Total Prof Fundrsng Exp CY0TotalProfFundrsngExpCY
Total Fundrsng Exp Current Year0TotalFundrsngExpCurrentYear
Other Expense Prior Year54082244OtherExpensePriorYear
Other Expenses Current Year67782980OtherExpensesCurrentYear
Total Expenses Prior Year114830210TotalExpensesPriorYear
Total Expenses Current Year148272198TotalExpensesCurrentYear
Revenues Less Expenses Prior Year1595452RevenuesLessExpensesPriorYear
Revenues Less Expenses CY955419RevenuesLessExpensesCY
Total Assets BOY46281464TotalAssetsBOY
Total Assets EOY54673304TotalAssetsEOY
Total Liabilities BOY25760027TotalLiabilitiesBOY
Total Liabilities EOY33196448TotalLiabilitiesEOY
Net Assets Or Fund Balances BOY20521437NetAssetsOrFundBalancesBOY
Net Assets Or Fund Balances EOY21476856NetAssetsOrFundBalancesEOY
Info In Schedule O Part IIIXInfoInScheduleOPartIII
Mission DescriptionNational Opinion Research Center ("NORC"), founded in 1941, has headquarters on the University of Chicago's campus, and offices in Chicago's downtown loop, Washington, DC, and Bethesda, Maryland, as well as a field staff that operates nationwide. NORC's clients include government agencies, educational institutions, foundations, other nonprofit organizations, and private corporations. Although NORC's national studies are its most well-known, our projects range from local to regional and international. NORC creates unique value for its clients by developing effective, innovative solutions that combine state-of-the-art technology with high quality social science research in the public interest. Our project work is interdisciplinary, with strong staff cooperation across substantive and operational areas. And NORC is an equal opportunity employer, committed to facilitating the personal and professional development of everyone on our staff.MissionDescription
Significant New Program ServicesfalseSignificantNewProgramServices
Significant ChangefalseSignificantChange
Expense109801769Expense
Grants0Grants
Revenue22362125Revenue
DescriptionNational Opinion Research Center conducts public benefits social science research using advanced survey methodology and analytical techniques.Description
Total Program Service Expense109801769TotalProgramServiceExpense
Described In501 C3trueDescribedIn501C3
Schedule B RequiredtrueScheduleBRequired
Political ActivitiesfalsePoliticalActivities
Lobbying ActivitiestrueLobbyingActivities
Donor Advised FundsfalseDonorAdvisedFunds
Conservation EasementsfalseConservationEasements
Collections Of ArtfalseCollectionsOfArt
Credit CounselingfalseCreditCounseling
Term Or Permanent EndowmentsfalseTermOrPermanentEndowments
Report Land Bldg EquiptrueReportLandBldgEquip
Report Invest Oth SecuritiesfalseReportInvestOthSecurities
Report Prog Rel InvestfalseReportProgRelInvest
Report Other AssetsfalseReportOtherAssets
Report Other LiabilitiestrueReportOtherLiabilities
Report Fin48 FootnotetrueReportFin48Footnote
Independent Audit Financial StmttrueIndependentAuditFinancialStmt
Consolidated Audit Financial StmtfalseConsolidatedAuditFinancialStmt
SchoolfalseSchool
Foreign OfficetrueForeignOffice
Foreign ActivitiestrueForeignActivities
More Than5000 K To OrganizationsfalseMoreThan5000KToOrganizations
More Than5000 K To IndividualsfalseMoreThan5000KToIndividuals
Professional FundraisingfalseProfessionalFundraising
Fundraising ActivitiesfalseFundraisingActivities
GamingfalseGaming
HospitalfalseHospital
Grants To OrganizationsfalseGrantsToOrganizations
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Schedule J RequiredtrueScheduleJRequired
Tax Exempt BondstrueTaxExemptBonds
Invest Tax Exempt BondsfalseInvestTaxExemptBonds
Escrow AccountfalseEscrowAccount
On Behalf Of IssuerfalseOnBehalfOfIssuer
Excess Benefit TransactionfalseExcessBenefitTransaction
Prior Excess Benefit TransactionfalsePriorExcessBenefitTransaction
Loan To Officer Or DQPfalseLoanToOfficerOrDQP
Grant To Related PersonfalseGrantToRelatedPerson
Bsnss Rltnshp With OrganizationtrueBsnssRltnshpWithOrganization
Bsnss Rltnshp Thru Family MemberfalseBsnssRltnshpThruFamilyMember
Officer Entity With Bsnss RltnshpfalseOfficerEntityWithBsnssRltnshp
Deductible Non Cash ContributionsfalseDeductibleNonCashContributions
Deductible Contributions Of ArtfalseDeductibleContributionsOfArt
TerminatedfalseTerminated
Partial LiquidationfalsePartialLiquidation
Disregarded EntityfalseDisregardedEntity
Related EntitytrueRelatedEntity
Related Org Controlled EntityfalseRelatedOrgControlledEntity
Transaction Related EntityfalseTransactionRelatedEntity
Transfers To Exempt Non Chrtbl OrgfalseTransfersToExemptNonChrtblOrg
Activities Conducted PartnershipfalseActivitiesConductedPartnership
Schedule O RequiredtrueScheduleORequired
Number Forms Transmitted With1096237NumberFormsTransmittedWith1096
Number W2 G Included0NumberW2GIncluded
Number Of Employees3421NumberOfEmployees
Employment Tax Returns FiledtrueEmploymentTaxReturnsFiled
Unrelated Business IncomefalseUnrelatedBusinessIncome
Foreign Financial AccounttrueForeignFinancialAccount
Name Of Foreign CountryUKNameOfForeignCountry
Prohibited Tax Shelter TransfalseProhibitedTaxShelterTrans
Taxable Party NotificationfalseTaxablePartyNotification
Non Deductible ContributionsfalseNonDeductibleContributions
Quid Pro Quo ContributionsfalseQuidProQuoContributions
Form8282 Property Disposed OffalseForm8282PropertyDisposedOf
Funds To Pay PremiumsfalseFundsToPayPremiums
Premiums PaidfalsePremiumsPaid
Indoor Tanning ServicesfalseIndoorTanningServices
Info In Schedule O Part VIXInfoInScheduleOPartVI
Nbr Voting Governing Body Members17NbrVotingGoverningBodyMembers
Number Independent Voting Members9NumberIndependentVotingMembers
Family Or Business RelationshipfalseFamilyOrBusinessRelationship
Delegation Of Management DutiesfalseDelegationOfManagementDuties
Changes To Organizing DocsfalseChangesToOrganizingDocs
Material Diversion Or MisusefalseMaterialDiversionOrMisuse
Members Or StockholdersfalseMembersOrStockholders
Election Of Board MemberstrueElectionOfBoardMembers
Decisions Subject To ApprovaltrueDecisionsSubjectToApproval
Minutes Of Governing BodytrueMinutesOfGoverningBody
Minutes Of CommitteestrueMinutesOfCommittees
Officer Mailing AddressfalseOfficerMailingAddress
Local ChaptersfalseLocalChapters
Form990 Provided To Governing BodytrueForm990ProvidedToGoverningBody
Conflict Of Interest PolicytrueConflictOfInterestPolicy
Annual Disclosure Covered PersonstrueAnnualDisclosureCoveredPersons
Regular Monitoring EnforcementtrueRegularMonitoringEnforcement
Whistleblower PolicytrueWhistleblowerPolicy
Document Retention PolicytrueDocumentRetentionPolicy
Compensation Process CEOtrueCompensationProcessCEO
Compensation Process OthertrueCompensationProcessOther
Investment In Joint VenturefalseInvestmentInJointVenture
States Where Copy Of Return Is FiledILStatesWhereCopyOfReturnIsFiled
Upon RequestXUponRequest

The Books Are In Care Of TheBooksAreInCareOf

FieldValueIRS element (for citing)
Name PersonJAMES E DUNNENamePerson
Telephone Number3127594000TelephoneNumber

Address US AddressUS

FieldValueIRS element (for citing)
Address Line155 E MONROE STREET 20TH FLOORAddressLine1
CityChicagoCity
StateILState
ZIP Code60603ZIPCode
FieldValueIRS element (for citing)
Info In Schedule O Part VIIXInfoInScheduleOPartVII

Form990 Part VII Section A Form990PartVIISectionA (31 entries)

TitleTitleAverage Hours Per WeekAverageHoursPerWeekIndividual Trustee Or DirectorIndividualTrusteeOrDirectorReportable Comp From OrganizationReportableCompFromOrganizationReportable Comp From Related OrgsReportableCompFromRelatedOrgsOther CompensationOtherCompensationOfficerOfficerKey EmployeeKeyEmployeeHighest Compensated EmployeeHighestCompensatedEmployee
J Mark Hansen
Trustee1.0X033038062422
Gail R Wilensky
Trustee1.0X000
Edward O Laumann
Chairman and Trustee8.0X5398124593731553X
Clayton S Rose
Trustee1.0X000
Harry L Davis
Trustee1.0X064262738825
Judith M Tanur
Trustee1.0X000
Ralph W Muller
Trustee1.0X000
Janet L Norwood
Trustee1.0X000
James L Madera
Trustee1.0X0169309319132
Thomas F Rosenbaum
Trustee1.0X053143781873
Walter E Massey
Trustee1.0X000
Kerwin Charles
Trustee1.0X039322633573
Diane Lauderdale
Trustee1.0X012853558385
Mario Small
Trustee1.0X024314525590
Judith Feder
Trustee1.0X000
Mary Louise Gorno
Trustee1.0X000
Kenneth Prewitt
Trustee1.0X000
James E Dunne
Treasurer40.0324694028297X
John H Thompson
President40.0467057031840X
Daniel Gaylin
Secretary40.0348131042004X
Ron Jurek
CIO40.0283449038997X
Missy Koppleman
Exec VP Operations & IT40.0321224030454X
Kirk Wolter
Exec VP Survey Research40.0304148035238X
Chet Bowie
Sr. VP Econ, Labor & Populat.40.0271968025087X
Stephen Smith
Sr. VP Healthcare Research40.0250999032512X
Michael Davern
Sr. VP Public Health Research40.0192242033738X
Jeffrey Telgarsky
Sr. VP & Dir. Int'l PM40.0273580043341X
Henry Brownstein
Sr. VP Sub Abuse,Mental Health40.0247942028200X
Bronwyn Nichols
Sr. VP Education40.0262041028716X
Doug Himberger
Sr. VP Secur, Energy, Environ40.0246792032816X
Fritz Scheuren
VP Statistics & Senior Fellow40.0247371019217X
FieldValueIRS element (for citing)
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Total Reportable Comp Frm Rltd Orgs4208380TotalReportableCompFrmRltdOrgs
Total Other Compensation801810TotalOtherCompensation
Number Individuals GT100 K162NumberIndividualsGT100K
Formers ListedfalseFormersListed
Total Comp GT150 KtrueTotalCompGT150K
Compensation From Other SourcesfalseCompensationFromOtherSources

Contractor Compensation ContractorCompensation (5 entries)

Address Line1AddressOfContractor/AddressUS/AddressLine1CityAddressOfContractor/AddressUS/CityStateAddressOfContractor/AddressUS/StateZIP CodeAddressOfContractor/AddressUS/ZIPCodeDescription Of ServicesDescriptionOfServicesCompensationCompensation
Atlas Research LLC
17761 1st Northwest Suite 900WASHINGTONDC20006Survey Research2264845
Addision Professional Financial Sea
222 S Riverside Plaza Suite 1710CHICAGOIL60606Recruiting587912
Robert Michael
4840 S Kimbark AvenueCHICAGOIL60615Survey Research260565
Colm O'Muircheartaigh
5548 South Woodlawn AvenueCHICAGOIL60637Survey Research197914
Joseph George CaldwellPhD
503 Chastine DriveSPARTANBURGSC29301Survey Research124759
FieldValueIRS element (for citing)
Number Of Contractors GT100 K12NumberOfContractorsGT100K
Government Grants126607531GovernmentGrants
All Other Contributions230000AllOtherContributions
Total Contributions126837531TotalContributions

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FieldValueIRS element (for citing)
DescriptionPUBLIC OPINION RESEARCHDescription
Business Code900099BusinessCode
Total Revenue Column22362125TotalRevenueColumn
Related Or Exempt Function Income22362125RelatedOrExemptFunctionIncome
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Total Program Service Revenue22362125TotalProgramServiceRevenue

Investment Income InvestmentIncome

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Total Revenue Column27961TotalRevenueColumn
Exclusion$27,961ExclusionAmount

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Royalties Revenue RoyaltiesRevenue

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Total Revenue Column0TotalRevenueColumn

Net Gain Or Loss Investments NetGainOrLossInvestments

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Total Revenue Column0TotalRevenueColumn

Net Income From Gaming NetIncomeFromGaming

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Total Revenue Column0TotalRevenueColumn

Net Income Or Loss NetIncomeOrLoss

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Total Revenue Column0TotalRevenueColumn
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Total Other Revenue0TotalOtherRevenue

Total Revenue TotalRevenue

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Total Revenue Column149227617TotalRevenueColumn
Related Or Exempt Function Income22362125RelatedOrExemptFunctionIncome
Unrelated Business Revenue0UnrelatedBusinessRevenue
Exclusion$27,961ExclusionAmount

Grants To Domestic Orgs GrantsToDomesticOrgs

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Total0Total

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Total0Total

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Total0Total

Benefits To Members BenefitsToMembers

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Total0Total

Comp Current Officers Directors CompCurrentOfficersDirectors

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Total5356076Total
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Comp Disqual Persons CompDisqualPersons

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Other Salaries And Wages OtherSalariesAndWages

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Pension Plan Contributions PensionPlanContributions

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Other Employee Benefits OtherEmployeeBenefits

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Payroll Taxes PayrollTaxes

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Total0Total

Fees For Services Management FeesForServicesManagement

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Total0Total

Fees For Services Legal FeesForServicesLegal

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Total272568Total
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Fees For Services Accounting FeesForServicesAccounting

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Management And General1331851ManagementAndGeneral

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Total263713Total
Management And General263713ManagementAndGeneral

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Total0Total

Fees For Services Invst Mgmnt Fees FeesForServicesInvstMgmntFees

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Total0Total

Fees For Services Other FeesForServicesOther

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Total3787848Total
Program Services3787848ProgramServices

Advertising Advertising

FieldValueIRS element (for citing)
Total0Total

Office Expenses OfficeExpenses

FieldValueIRS element (for citing)
Total4902426Total
Program Services4094370ProgramServices
Management And General808056ManagementAndGeneral

Information Technology InformationTechnology

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Total7297190Total
Program Services6249232ProgramServices
Management And General1047958ManagementAndGeneral

Royalties Royalties

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Total0Total

Occupancy Occupancy

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Total6388801Total
Management And General6388801ManagementAndGeneral

Travel Travel

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Total8505341Total
Program Services7645887ProgramServices
Management And General859454ManagementAndGeneral

Travel Entrtnmnt Public Officials TravelEntrtnmntPublicOfficials

FieldValueIRS element (for citing)
Total0Total

Conferences Meetings ConferencesMeetings

FieldValueIRS element (for citing)
Total0Total

Interest Interest

FieldValueIRS element (for citing)
Total179257Total
Management And General179257ManagementAndGeneral

Payments To Affiliates PaymentsToAffiliates

FieldValueIRS element (for citing)
Total0Total

Depreciation Depletion DepreciationDepletion

FieldValueIRS element (for citing)
Total4581397Total
Management And General4581397ManagementAndGeneral

Insurance Insurance

FieldValueIRS element (for citing)
Total208030Total
Management And General208030ManagementAndGeneral

Other Expenses OtherExpenses (5 entries)

DescriptionDescriptionTotalTotalProgram ServicesProgramServicesManagement And GeneralManagementAndGeneral
SUBCONTRACTORS23754595211260082628587
DATA PROCESSING14914531320216171237
REPRODUCTION16310911425537205554
.0
.0

All Other Expenses AllOtherExpenses

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Total3187419Total
Program Services5190373ProgramServices
Management And General-2002954ManagementAndGeneral
Fundraising0Fundraising

Total Functional Expenses TotalFunctionalExpenses

FieldValueIRS element (for citing)
Total148272198Total
Program Services109801769ProgramServices
Management And General38470429ManagementAndGeneral
Fundraising0Fundraising

Savings And Temp Cash Investments SavingsAndTempCashInvestments

FieldValueIRS element (for citing)
BOY11911651BOY
EOY15611288EOY

Accounts Receivable AccountsReceivable

FieldValueIRS element (for citing)
BOY27701472BOY
EOY31010507EOY

Prepaid Expenses Deferred Charges PrepaidExpensesDeferredCharges

FieldValueIRS element (for citing)
BOY767977BOY
EOY793548EOY
FieldValueIRS element (for citing)
Land Buildings Equipment Basis35186838LandBuildingsEquipmentBasis
Land Bldg Equipment Accum Deprec27928877LandBldgEquipmentAccumDeprec

Land Buildings Equipment Basis Net LandBuildingsEquipmentBasisNet

FieldValueIRS element (for citing)
BOY5900364BOY
EOY7257961EOY

Total Assets TotalAssets

FieldValueIRS element (for citing)
BOY46281464BOY
EOY54673304EOY

Accounts Payable Accrued Expenses AccountsPayableAccruedExpenses

FieldValueIRS element (for citing)
BOY16107866BOY
EOY19590559EOY

Deferred Revenue DeferredRevenue

FieldValueIRS element (for citing)
BOY6064692BOY
EOY7046690EOY

Tax Exempt Bond Liabilities TaxExemptBondLiabilities

FieldValueIRS element (for citing)
BOY0BOY
EOY3365840EOY

Mort Notes Pybl Secured Invest Prop MortNotesPyblSecuredInvestProp

FieldValueIRS element (for citing)
BOY0BOY
EOY268334EOY

Unsecured Notes Loans Payable UnsecuredNotesLoansPayable

FieldValueIRS element (for citing)
BOY1285833BOY
EOY517500EOY

Other Liabilities OtherLiabilities

FieldValueIRS element (for citing)
BOY2301636BOY
EOY2407525EOY

Total Liabilities TotalLiabilities

FieldValueIRS element (for citing)
BOY25760027BOY
EOY33196448EOY
FieldValueIRS element (for citing)
Follow SFAS117XFollowSFAS117

Unrestricted Net Assets UnrestrictedNetAssets

FieldValueIRS element (for citing)
BOY20268488BOY
EOY21252586EOY

Temporarily Restricted Net Assets TemporarilyRestrictedNetAssets

FieldValueIRS element (for citing)
BOY252949BOY
EOY224270EOY

Total Net Assets Fund Balances TotalNetAssetsFundBalances

FieldValueIRS element (for citing)
BOY20521437BOY
EOY21476856EOY

Total Liab Net Assets Fund Balances TotalLiabNetAssetsFundBalances

FieldValueIRS element (for citing)
BOY46281464BOY
EOY54673304EOY
FieldValueIRS element (for citing)
Reconcilation Revenue Expenses955419ReconcilationRevenueExpenses
Method Of Accounting AccrualXMethodOfAccountingAccrual
Accountant Compile Or ReviewfalseAccountantCompileOrReview
FS AuditedtrueFSAudited
Audit CommitteetrueAuditCommittee
Financial Statement SeparateXFinancialStatementSeparate
Federal Grant Audit RequiredtrueFederalGrantAuditRequired
Federal Grant Audit PerformedtrueFederalGrantAuditPerformed

Schedule A IRS990ScheduleA

FieldValueIRS element (for citing)
Publicly Supported Org170b1 AviXPubliclySupportedOrg170b1Avi

Gifts Grants Contrib Received170 GiftsGrantsContribReceived170

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years66489011CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years54365005CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years74741613CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year73313589CurrentTaxYearMinus1Year
Current Tax Year126837531CurrentTaxYear
Total395746749Total

Total170 Total170

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years66489011CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years54365005CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years74741613CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year73313589CurrentTaxYearMinus1Year
Current Tax Year126837531CurrentTaxYear
Total395746749Total
FieldValueIRS element (for citing)
Public Support Total170395746749PublicSupportTotal170

Gross Investment Income170 GrossInvestmentIncome170

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years117359CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years170286CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years128390CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year13278CurrentTaxYearMinus1Year
Current Tax Year27961CurrentTaxYear
Total457274Total
FieldValueIRS element (for citing)
Total Support396204023TotalSupport
Gross Receipts From Admissions Etc159149842GrossReceiptsFromAdmissionsEtc
Public Support Pertcentage1700.99885PublicSupportPertcentage170
Public Support Pertcent Prior Year0.99759PublicSupportPertcentPriorYear
Thirty Three Percnt Tests CY170XThirtyThreePercntTestsCY170
General Explanationand Sections 170(b)(1)(A)(vi) The amounts reported as gifts, grants, contributions, and membership fees received have been updated for columns (a) 2006 through (d) 2009 to accurately reflect the amounts received for each of those years. The adjustment noted did not affect the public support percentage on line 14.GeneralExplanation

Schedule B IRS990ScheduleB

Contributor Info ContributorInfo

FieldValueIRS element (for citing)
Contributor NumberRESTRICTEDContributorNumber

Contributor Name Business ContributorNameBusiness

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor Address US ContributorAddressUS

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Aggregate ContributionsRESTRICTEDAggregateContributions

Schedule C IRS990ScheduleC

FieldValueIRS element (for citing)
Total Grassroots LobbyingTotalGrassrootsLobbying
Total Direct LobbyingTotalDirectLobbying
Total Lobbying ExpendituresTotalLobbyingExpenditures
Other Exempt Purpose ExpendituresOtherExemptPurposeExpenditures
Total Exempt Purpose ExpendituresTotalExemptPurposeExpenditures
Lobbying NontaxableLobbyingNontaxableAmount
Grassroots NontaxableGrassrootsNontaxableAmount
Tot Lobbying Grassroot Minus Non TxTotLobbyingGrassrootMinusNonTx
Tot Lobby Expend Mns Lobbying NontxTotLobbyExpendMnsLobbyingNontx
VolunteersfalseVolunteers
Paid Staff Or ManagementtruePaidStaffOrManagement
Media AdvertisementsfalseMediaAdvertisements
Mailings MembersfalseMailingsMembers
Publications Or BroadcastfalsePublicationsOrBroadcast
Grants Other OrganizationsfalseGrantsOtherOrganizations
Direct Contact LegislatorstrueDirectContactLegislators
Direct Contact Legislators$263,713DirectContactLegislatorsAmount
Rallies DemonstrationsfalseRalliesDemonstrations
Other ActivitiesfalseOtherActivities
Total Lobbying Expenditures IIB263713TotalLobbyingExpendituresIIB
Not Described In501c3falseNotDescribedIn501c3
Form4720 Filed4912 TaxfalseForm4720Filed4912Tax

Form990 Schedule C Part IV Form990ScheduleCPartIV

FieldValueIRS element (for citing)
IdentifierForm 990, Schedule C, Part II-B, Lines 1b and 1gIdentifier
ExplanationStarting in late Spring 2009, National Opinion Research Center ("NORC") senior management staff has had meetings with staff in the offices of several members of the U.S. House of Representatives and the U.S. Senate representing several states. The purpose of these meetings has been to familiarize members of Congress with NORC management members and to educate them about several important scientific or policy matters that are important to NORC and the social science community. These lobbying activities are in strict accordance with the lobbying principles that NORC developed with its Board of Trustees.Explanation

Schedule D IRS990ScheduleD

FieldValueIRS element (for citing)
Art Public Exhibition AmtsArtPublicExhibitionAmts
Held Works Of Art AmtsHeldWorksOfArtAmts
LandLand
BuildingsBuildings

Leasehold Improvements LeaseholdImprovements

FieldValueIRS element (for citing)
Other Cost Or Other Basis2635105OtherCostOrOtherBasis
Depreciation1976094Depreciation
Book Value659011BookValue

Equipment Equipment

FieldValueIRS element (for citing)
Other Cost Or Other Basis32551733OtherCostOrOtherBasis
Depreciation25952783Depreciation
Book Value6598950BookValue

Other Land Buildings OtherLandBuildings

FieldValueIRS element (for citing)
Other Cost Or Other Basis0OtherCostOrOtherBasis
Depreciation0Depreciation
FieldValueIRS element (for citing)
Total Of Book Value Land Buildings7257961TotalOfBookValueLandBuildings
Federal Income Tax Liability0FederalIncomeTaxLiability

Other Liabilities OtherLiabilities (2 entries)

DescriptionDescriptionAmountAmount
DEFERRED COMPENSATION$32,290
DEFERRED RENT$2,375,235
FieldValueIRS element (for citing)
Total Of Amounts2407525TotalOfAmounts
Total Revenue149227617TotalRevenue
Total Expenses148272198TotalExpenses
Excess Or Deficit For Year955419ExcessOrDeficitForYear
Excess Or Deficit Per FS955419ExcessOrDeficitPerFS
Tot Revenue Etc Audited Fincl Stmt149227617TotRevenueEtcAuditedFinclStmt
Revenue Subtotal149227617RevenueSubtotal
Total Revenue Per Form990149227617TotalRevenuePerForm990
Tot Expenses Etc Audited Fincl Stmt148272198TotExpensesEtcAuditedFinclStmt
Expenses Subtotal148272198ExpensesSubtotal
Total Expenses Per Form990148272198TotalExpensesPerForm990

Form990 Schedule D Part XIV Form990ScheduleDPartXIV

FieldValueIRS element (for citing)
IdentifierForm 990, Schedule D, Part X, Line 2Identifier
Return ReferenceFIN 48 (ASC 740) FootnoteReturnReference
ExplanationNational Opinion Research Center is a tax-exempt organization as described in Section 501(c)(3) of the Internal Revenue Code (the "IRC") and is exempt from Federal income taxes on related income pursuant to Section 501(a) of the IRC. In addition, the Internal Revenue Service has determined that NORC is not a private foundation within the meaning of Section 509(a) of the IRC. The Financial Accounting Standards Board issued guidance that requires tax effects from an uncertain tax position to be recognized in the financial statements only if the position is more likely than not to be sustained if the position were to be challenged by a taxing authority. Management has determined there are no material uncertain tax positions that require recognition in the financial statements. The tax years ended 2007, 2008 and 2009 are still open to audit for both Federal and state purposes. This guidance did not have any impact on NORC's financial statements.Explanation

Schedule F IRS990ScheduleF

Accts Actvs Out US Table AcctsActvsOutUSTable (8 entries)

RegionRegionNumber Of EmployeesNumberOfEmployeesType Of Activities ConductedTypeOfActivitiesConductedSpecific Services ProvidedSpecificServicesProvidedTotal ExpendituresTotalExpenditures
Sub-Saharan Africa106Program ServicesSurvey Research2391893
Middle East and North Africa45Program ServicesSurvey Research1288416
Multi Region33Program ServicesSurvey Research748199
Russia and the Newly Independent States14Program ServicesSurvey Research607512
Central America and the Caribbean19Program ServicesSurvey Research558270
South Asia8Program ServicesSurvey Research133849
East Asia and the Pacific11Program ServicesSurvey Research73209
Europe (Including Iceland and Greenland)3Program ServicesSurvey Reseach37240
FieldValueIRS element (for citing)
Subtotal Number Of Employees239SubtotalNumberOfEmployees
Total Number Of Employees239TotalNumberOfEmployees
Subtotal Amount Spent5838588SubtotalAmountSpent
Total Amount Spent5838588TotalAmountSpent
Transfer To Foreign CorpfalseTransferToForeignCorp
Interest In Foreign TrustfalseInterestInForeignTrust
Own Foreign CorpfalseOwnForeignCorp
Passive Foreign Invest CofalsePassiveForeignInvestCo
Foreign PartnershipfalseForeignPartnership
Boycott CountriesfalseBoycottCountries

Form990 Schedule F Part V Form990ScheduleFPartV

FieldValueIRS element (for citing)
IdentifierForm 990, Schedule F, Part I, Line 3Identifier
Return ReferenceSupplemental Information on Activities Outside the United StatesReturnReference
ExplanationThe number of employees by region constitutes individuals billing to the projects, therefore some employees may be counted more than once if they worked in more than one region and some may have never physically traveled abroad.Explanation

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Compensation CommitteeXCompensationCommittee
Independent ConsultantXIndependentConsultant
Written Employment ContractXWrittenEmploymentContract
Compensation SurveyXCompensationSurvey
Board Or Committee ApprovalXBoardOrCommitteeApproval
Severance PaymentfalseSeverancePayment
Supplemental Nonqual Retire PlanfalseSupplementalNonqualRetirePlan
Equity Based Comp ArrangementfalseEquityBasedCompArrangement
Comp Based On Revenue Of Filing OrgfalseCompBasedOnRevenueOfFilingOrg
Comp Based On Revenue Related OrgsfalseCompBasedOnRevenueRelatedOrgs
Comp Based Net Earnings Filing OrgfalseCompBasedNetEarningsFilingOrg
Comp Based Net Earnings Relate OrgsfalseCompBasedNetEarningsRelateOrgs
Any Non Fixed PaymentsfalseAnyNonFixedPayments
Initial Contract ExceptionfalseInitialContractException

Form990 Schedule J Part II Form990ScheduleJPartII (22 entries)

Base Compensation Filing OrgBaseCompensationFilingOrgComp Based On Related OrgsCompBasedOnRelatedOrgsBonus Filing OrgBonusFilingOrgBonus Related OrgsBonusRelatedOrgsOther Compensation Filing OrgOtherCompensationFilingOrgOther Compensation Related OrgsOtherCompensationRelatedOrgsDeferred Comp Filing OrgDeferredCompFilingOrgDeferred Comp Related OrgsDeferredCompRelatedOrgsNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgNontaxable Benefits Related OrgsNontaxableBenefitsRelatedOrgsTotal Compensation Filing OrgTotalCompensationFilingOrgTotal Compensation Related OrgsTotalCompensationRelatedOrgsComp Report Prior990 Filing OrgCompReportPrior990FilingOrgComp Report Prior990 Related OrgsCompReportPrior990RelatedOrgs
J Mark Hansen
03303800000019600042822039280200
Edward O Laumann
539812459370000019600098535398127539000
Harry L Davis
0429312021331500019600017305067953200
James L Madera
000001693093000191320171222501687428
Thomas F Rosenbaum
052143701000000019600062273061331000
James E Dunne
28185704000002837021242070550352991000
John H Thompson
3807860750000112710212420105980498897000
Daniel Gaylin
293445050000046860212420207620390135000
Ron Jurek
256715025000017340212420177550322446000
Missy Koppleman
27392004500002304021242092120351678000
Kirk Wolter
262322040000018260212420139960339386000
Jeffrey Telgarsky
247684024675012210212420220990316921000
Chet Bowie
24021603175200020843042440297055000
Henry Brownstein
23221701572500020158080420276142000
Stephen Smith
226999024000000202180122940283511000
Bronwyn Nichols
25004101200000018935097810290757000
Doug Himberger
232792014000000183380144780279608000
Michael Davern
19224200000109380228000225980000
Fritz Scheuren
23237101500000019217000266588000
Kerwin Charles
037131901000020907019600013073042589900
Diane Lauderdale
01285350000010533047852018692000
Mario Small
02246780001846701815606534026783500

Schedule K IRS990ScheduleK

Form990 Schedule K Part I Form990ScheduleKPartI

Issuer Name IssuerName

FieldValueIRS element (for citing)
Business Name Line1Illinois Finance AuthorityBusinessNameLine1
FieldValueIRS element (for citing)
Issuer EIN861091967IssuerEIN
Date Issued2010-04-29DateIssued
Issue Price3883662IssuePrice
Description Of PurposeCapital ExpendituresDescriptionOfPurpose
DefeasedfalseDefeased
On Behalf Of IssuerfalseOnBehalfOfIssuer
Pool FinancingfalsePoolFinancing

Form990 Schedule K Part II Form990ScheduleKPartII

FieldValueIRS element (for citing)
Amount Retired0AmountRetired
Amount Bond Defeased0AmountBondDefeased
Total Proceeds3883662TotalProceeds
Amount In Reserve Fund0AmountInReserveFund
Capitalized Interest0CapitalizedInterest
Refunding Escrow0RefundingEscrow
Issuance Costs From Proceeds77673IssuanceCostsFromProceeds
Credit Enhancement0CreditEnhancement
Working Capital Expenditures0WorkingCapitalExpenditures
Capital Expenditures3805989CapitalExpenditures
Other Spent Proceeds0OtherSpentProceeds
Amount Unspent0AmountUnspent
Year Of Subst Completion2015YearOfSubstCompletion
Current RefundingfalseCurrentRefunding
Advance RefundingfalseAdvanceRefunding
Final Allocation MadefalseFinalAllocationMade
Adequate Books And Recds MaintaindtrueAdequateBooksAndRecdsMaintaind

Form990 Schedule K Part III Form990ScheduleKPartIII

FieldValueIRS element (for citing)
Owning Bond Financed PropertyfalseOwningBondFinancedProperty
Any Lease ArrangementsfalseAnyLeaseArrangements
Mngment Cntrct Bond Financd PrprtyfalseMngmentCntrctBondFinancdPrprty
Any Research AgreementsfalseAnyResearchAgreements
Bond Counsel Routinely EngagedfalseBondCounselRoutinelyEngaged
Prcntge Prvt Business Use By Others0.00000PrcntgePrvtBusinessUseByOthers
Percentage Of Prvt Business Re UBI0.00000PercentageOfPrvtBusinessReUBI
Total Private Business Use0.00000TotalPrivateBusinessUse
Post Issuance Compliance ProcdrstruePostIssuanceComplianceProcdrs

Form990 Schedule K Part IV Form990ScheduleKPartIV

FieldValueIRS element (for citing)
Form8038 T FiledfalseForm8038TFiled
Variable Rate IssuefalseVariableRateIssue
Hedge Identified In Books And RecdsfalseHedgeIdentifiedInBooksAndRecds
Superintegrated HedgefalseSuperintegratedHedge
Hedge TerminatedfalseHedgeTerminated
Gross Proceeds Invested In GICfalseGrossProceedsInvestedInGIC
Gross Proceeds InvestedfalseGrossProceedsInvested
Exception To RebatefalseExceptionToRebate

Schedule L IRS990ScheduleL

Form990 Schedule L Part IV Form990ScheduleLPartIV

Name Of Interested Person NameOfInterestedPerson

FieldValueIRS element (for citing)
Name PersonRobert T MichaelNamePerson
FieldValueIRS element (for citing)
RelationshipFormer TrusteeRelationship
Amount Of Transaction260565AmountOfTransaction
Description Of TransactionSurvey ResearchDescriptionOfTransaction
Sharing Of RevenuesfalseSharingOfRevenues

Schedule O IRS990ScheduleO

General Explanation GeneralExplanation (15 entries)

IdentifierIdentifierReturn ReferenceReturnReferenceExplanationExplanation
Form 990, Part VI, Section A, Line 7aPersons Who May Elect One or More Members of the Governing BodyThe University of Chicago is a related organization of National Opinion Research Center ("NORC"). As such, they have the right to appoint +50% of NORC's Board of Trustees.
Form 990, Part VI, Section A, Line 7bDecisions of the Governing Body Subject to ApprovalThe University of Chicago has the right to approve the board of Trustee's appointment or removal of members of the governing body.
Form 990, Part VI, Section B, Line 11bReview of Form 990The board was provided a copy of the Form 990 at its board meeting in October for review and approval prior to its filing.
Form 990, Part VI, Section B, Line 12cConflict of Interest PolicyThis organization monitors and enforces compliance with the conflict of interest policy by having all employees complete a form upon hire, re-hire, or when a new actual or potential conflict of interest arises. In addition, forms must be signed at least annually.
Form 990, Part VI, Section B, Line 15Compensation PolicyThe Compensation Committee of the National Opinion Research Center ("NORC") Board of Trustees establishes and determines certain senior management employees (generally but not exclusively the president's direct reports as well as the president) compensation and bonuses. Recommendations for proposed salary adjustments and bonuses for this group, along with relevant compensation information, are provided to the Compensation Committee for review. The Chair of the Compensation Committee signs off on any Compensation Committee approved bonuses and salary changes for highly compensated employees. The compensation of other officers or key employees of NORC are reviewed annually by the Salary Review Committee ("SRC"), which is appointed annually by the president. SRC reviews similar positions within and across departments, starting rates, salary range maximums, and discusses market considerations. The SRC may approve, disapprove, modify or defer increases of compensation.
Form 990, Part VI, Section C, Line 19Organization's DocumentsThe organization makes its governing documents, conflict of interest policy, Form 990 and financial statements available to the public upon request at the headquarters.
Form 990, Part VIII, Line 1eGovernment grants (contributions)In accordance with recent IRS guidelines, in 2010 NORC reclassified certain "Program Service Revenue" (Line 2a) into "Government grants (contributions)" (Line 1e).
HOURS DEVOTED FOR RELATED ORGANIZATIONFORM 990 PART VIINAME:J. Mark Hansen TITLE:Trustee HOURS:40
HOURS DEVOTED FOR RELATED ORGANIZATIONFORM 990 PART VIINAME:Edward O. Laumann TITLE:Chairman and Trustee HOURS:40
HOURS DEVOTED FOR RELATED ORGANIZATIONFORM 990 PART VIINAME:Harry L. Davis TITLE:Trustee HOURS:40
HOURS DEVOTED FOR RELATED ORGANIZATIONFORM 990 PART VIINAME:James L. Madera TITLE:Trustee HOURS:40
HOURS DEVOTED FOR RELATED ORGANIZATIONFORM 990 PART VIINAME:Thomas F. Rosenbaum TITLE:Trustee HOURS:40
HOURS DEVOTED FOR RELATED ORGANIZATIONFORM 990 PART VIINAME:Kerwin Charles TITLE:Trustee HOURS:40
HOURS DEVOTED FOR RELATED ORGANIZATIONFORM 990 PART VIINAME:Diane Lauderdale TITLE:Trustee HOURS:40
HOURS DEVOTED FOR RELATED ORGANIZATIONFORM 990 PART VIINAME:Mario Small TITLE:Trustee HOURS:40

Schedule R IRS990ScheduleR

Form990 Schedule R Part II Form990ScheduleRPartII

Name Of Disregarded Entity NameOfDisregardedEntity

FieldValueIRS element (for citing)
Business Name Line1University of ChicagoBusinessNameLine1

Address US AddressUS

FieldValueIRS element (for citing)
Address Line15801 S Ellis AveAddressLine1
CityChicagoCity
StateILState
ZIP Code60637ZIPCode
FieldValueIRS element (for citing)
EIN362177139EIN
Primary ActivitiesEduc & ResearPrimaryActivities
Legal Domicile StateILLegalDomicileState
Exempt Code Section501(c)(3)ExemptCodeSection
Public Charity StatusLine 2PublicCharityStatus

Direct Controlling Entity Name DirectControllingEntityName

FieldValueIRS element (for citing)
Business Name Line1NABusinessNameLine1
FieldValueIRS element (for citing)
Receipt Of Int Ann Rents RoyaltiesfalseReceiptOfIntAnnRentsRoyalties
Gift Grant Or Cap Contr To Other OrgfalseGiftGrantOrCapContrToOtherOrg
Gift Grant Or Cap Contr Fr Other OrgtrueGiftGrantOrCapContrFrOtherOrg
Loans Or Guarantees To Other OrgfalseLoansOrGuaranteesToOtherOrg
Loans Or Guarantees From Other OrgfalseLoansOrGuaranteesFromOtherOrg
Sale Of Assets To Other OrgfalseSaleOfAssetsToOtherOrg
Purchase Of Assets From Other OrgfalsePurchaseOfAssetsFromOtherOrg
Exchange Of AssetsfalseExchangeOfAssets
Rental Of Facilities To Other OrgsfalseRentalOfFacilitiesToOtherOrgs
Rental Of Facilities Fr Other OrgstrueRentalOfFacilitiesFrOtherOrgs
Perform Of Services For Other OrgstruePerformOfServicesForOtherOrgs
Perform Of Services By Other OrgstruePerformOfServicesByOtherOrgs
Sharing Of FacilitiesfalseSharingOfFacilities
Sharing Of Paid EmployeesfalseSharingOfPaidEmployees
Reimbursement Paid To Other OrgfalseReimbursementPaidToOtherOrg
Reimbursement Paid By Other OrgfalseReimbursementPaidByOtherOrg
Other Transfer To Other OrgfalseOtherTransferToOtherOrg
Other Transfer From Other OrgfalseOtherTransferFromOtherOrg

Transactions Related Orgs Table TransactionsRelatedOrgsTable (4 entries)

Transaction TypeTransactionTypeAmount InvolvedAmountInvolved
University of Chicago
c225000
University of Chicago
j395780
University of Chicago
k2249076
University of Chicago
l520879

Form990 Schedule R Part VII Form990ScheduleRPartVII (3 entries)

IdentifierIdentifierReturn ReferenceReturnReferenceExplanationExplanation
Form 990, Schedule R, Part IIRelated Party DescriptionThe University of Chicago appoints +50% of National Opinion Research Center's board of trustees.
Form 990, Schedule R, Part VInternal Controls Relating to U of CIn addition to National Opinion Research Center's ("NORC") standard internal controls, all aspects of the relationship between NORC and the University of Chicago ("U of C") are reviewed annually by our conflicted transactions committee. The committee is made up of NORC board members who are independent of U of C. All transactions are covered by written contracts and all payments are made at fair market values.
Form 990, Schedule R, Part V, Line 2, Column BDescriptions of Transactions Between Related PartiesTransaction type "c" gift/grant or capital contribution: Every year, contribution from University of Chicago ("U of C", related organization) is evaluated and included in the annual budget. The budget is approved by the board of directors. The actual contribution is calculated at the end of the fiscal year by determining NORC's actual resource requirements within the budgeted parameters. Transaction type "j" Lease of facilities, equipment, or other assets from other organizations: U of C leases facilities, equipment, and other assets to NORC. This amount is based on fair market value of the rent. Payment is handled through intercompany accounts. Transaction type "k" Performance of services or membership or fundraising solicitations for other organizations and or reimbursement paid to other organization for expenses: U of C is reimbursed by NORC for expenses paid on its behalf. Reimbursement is based on actual amounts paid by U of C on NORC's behalf. No markup is added. Reimbursement is handled through an intercompany account maintained by the two organizations. The reimbursement includes payments on direct allowable projects, indirect cost activities, cost shares, computing services and sub awards. Transaction type "l" Performance of services or membership or fundraising solicitations by other organizations and or reimbursement paid by other organization for expenses: NORC is reimbursed by U of C for performance of services or membership. Reimbursement is based on actual amounts paid by NORC on U of C's behalf. No markup is added. Reimbursement is handled through an intercompany account maintained by the two organizations.

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