RAINFOREST ALLIANCE INC: Form 990, tax year 2009

View the entire original 990 at ProPublica ↗

Organization
RAINFOREST ALLIANCE INC (EIN 13-3377893)
Tax period
2009-07-01 to 2010-06-30
Filed
2011-05-16
IRS object ID
201131369349303168
Schema version
2009v1.7
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Timestamp2011-05-16T14:41:19-05:00Timestamp
Tax Period End Date2010-06-30TaxPeriodEndDate

Preparer Firm PreparerFirm

Preparer Firm Business Name PreparerFirmBusinessName

FieldValueIRS element (for citing)
Business Name Line1WithumSmithBrown PCBusinessNameLine1

Preparer Firm US Address PreparerFirmUSAddress

FieldValueIRS element (for citing)
Address Line11 SPRING STREETAddressLine1
CityNEW BRUNSWICKCity
StateNJState
ZIP Code08901ZIPCode
FieldValueIRS element (for citing)
Return Type990ReturnType
Tax Period Begin Date2009-07-01TaxPeriodBeginDate

Filer Filer

FieldValueIRS element (for citing)
EIN133377893EIN

Name Name

FieldValueIRS element (for citing)
Business Name Line1RAINFOREST ALLIANCE INCBusinessNameLine1
FieldValueIRS element (for citing)
Name ControlRAINNameControl
Phone2126771900Phone

US Address USAddress

FieldValueIRS element (for citing)
Address Line1665 BROADWAYAddressLine1
CityNEW YORKCity
StateNYState
ZIP Code100122420ZIPCode

Officer Officer

FieldValueIRS element (for citing)
NameRichard RyanName
TitleVP, Finance and Administration, CFOTitle
Date Signed2011-05-15DateSigned
Authorize Third PartytrueAuthorizeThirdParty

Preparer Preparer

FieldValueIRS element (for citing)
NameJames DeckerName
Phone7328281614Phone
FieldValueIRS element (for citing)
Tax Year2009TaxYear
Build TS2016-02-24 21:20:13ZBuildTS

Form 990 IRS990

FieldValueIRS element (for citing)
Name Of Principal Officer PersonTENSIE WHELANNameOfPrincipalOfficerPerson

Address Principal Officer US AddressPrincipalOfficerUS

FieldValueIRS element (for citing)
Address Line1665 Broadway Suite 500AddressLine1
CityNew YorkCity
StateNYState
ZIP Code100122420ZIPCode
FieldValueIRS element (for citing)
Gross Receipts34737048GrossReceipts
Group Return For AffiliatesfalseGroupReturnForAffiliates
Organization501cXOrganization501c
Web SiteWWW.RAINFOREST-ALLIANCE.ORGWebSite
Type Of Organization CorporationXTypeOfOrganizationCorporation
Year Formation1987YearFormation
State Legal DomicileNYStateLegalDomicile
Activity Or Mission DescriptionThe Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior.ActivityOrMissionDescription
Nbr Voting Members Governing Body20NbrVotingMembersGoverningBody
Nbr Independent Voting Members19NbrIndependentVotingMembers
Total Nbr Employees146TotalNbrEmployees
Total Nbr Volunteers24TotalNbrVolunteers
Total Gross UBI0TotalGrossUBI
Contributions Grants Prior Year19229638ContributionsGrantsPriorYear
Contributions Grants Current Year20824703ContributionsGrantsCurrentYear
Program Service Revenue Prior Year13142097ProgramServiceRevenuePriorYear
Program Service Revenue CY13289320ProgramServiceRevenueCY
Investment Income Prior Year71907InvestmentIncomePriorYear
Investment Income Current Year39253InvestmentIncomeCurrentYear
Other Revenue Prior Year367339OtherRevenuePriorYear
Other Revenue Current Year193193OtherRevenueCurrentYear
Total Revenue Prior Year32810981TotalRevenuePriorYear
Total Revenue Current Year34346469TotalRevenueCurrentYear
Grants And Similar Amnts Prior Year1761627GrantsAndSimilarAmntsPriorYear
Grants And Similar Amnts CY2233811GrantsAndSimilarAmntsCY
Benefits Paid To Members Prior Year0BenefitsPaidToMembersPriorYear
Benefits Paid To Members CY0BenefitsPaidToMembersCY
Salaries Etc Prior Year12730315SalariesEtcPriorYear
Salaries Etc Current Year13483755SalariesEtcCurrentYear
Total Prof Fundrsng Exp Prior Year95000TotalProfFundrsngExpPriorYear
Total Prof Fundrsng Exp CY111700TotalProfFundrsngExpCY
Total Fundrsng Exp Current Year1970148TotalFundrsngExpCurrentYear
Other Expense Prior Year15400306OtherExpensePriorYear
Other Expenses Current Year18122456OtherExpensesCurrentYear
Total Expenses Prior Year29987248TotalExpensesPriorYear
Total Expenses Current Year33951722TotalExpensesCurrentYear
Revenues Less Expenses Prior Year2823733RevenuesLessExpensesPriorYear
Revenues Less Expenses CY394747RevenuesLessExpensesCY
Total Assets BOY11027052TotalAssetsBOY
Total Assets EOY13697054TotalAssetsEOY
Total Liabilities BOY6516635TotalLiabilitiesBOY
Total Liabilities EOY8779991TotalLiabilitiesEOY
Net Assets Or Fund Balances BOY4510417NetAssetsOrFundBalancesBOY
Net Assets Or Fund Balances EOY4917063NetAssetsOrFundBalancesEOY
Mission DescriptionThe Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behavior.MissionDescription
Significant New Program ServicesfalseSignificantNewProgramServices
Significant ChangefalseSignificantChange
Expense10524778Expense
Grants0Grants
Revenue10263265Revenue
DescriptionSmartWood - The Rainforest Alliance's SmartWood program offers a diverse set of certification and verification services. As the world's leading Forest Stewardship Council (FSC) forest management certifier, SmartWood sets the international gold standard for credibility in auditing environmentally and socially responsible forestry. FSC-certified forests conserve soil and water, reduce waste, curb deforestation and provide habitat for wildlife. Workers on certified forestlands benefit from safe working conditions, health care and decent housing, and their children have access to education. In addition to FSC certification, the Rainforest Alliance also offers timber legality verification services to ensure that wood supplies comes from legal sources, as well as verifying and validating forest-based carbon projects under a variety of standards. Highlights in 2010 include: * The Rainforest Alliance's SmartWood program issued 2,987 FSC Chain of Custody certificates, a 7 percent increase over the previous year. * The area of land under FSC/Rainforest Alliance Certified management grew from 147.8 million acres in 2009 to 156 million acres in 2010. Currently, an estimated 47 percent of all land managed to the FSC's standards has been certified by the Rainforest Alliance. * The carbon services arm of the Rainforest Alliance's SmartWood program achieved a number of firsts in 2010: in Canada, SmartWood validated the first Climate, Community, and Biodiversity project; in Paraguay, SmartWood validated its first Reduced Emissions from Deforestation and Forest Degradation (REDD) project; in Guatemala, SmartWood and the FSC validated the first project to the Voluntary Carbon Standard (VCS); and SmartWood approved the first and third REDD methodologies for the VCS. * Clearwater Paper committed to crafting its premium and ultra bath, napkin and paper towel products with FSC/Rainforest Alliance Certified fiber.Description

Activity2 Activity2

FieldValueIRS element (for citing)
Expense10642044Expense
Grants1881444Grants
Revenue1783513Revenue
DescriptionSustainable Agriculture - Rainforest Alliance certification encourages farmers to grow crops and manage ranchlands sustainably. Because our certification system is built on the three pillars of sustainability -- environmental protection, social equity and economic viability -- and no single pillar can support long-term success on its own, we help farmers improve in all three areas. The Rainforest Alliance also works to connect consumers to Rainforest Alliance Certified sustainable products. Highlights in 2010 include: * At year's end, 1.75 million acres of farmland had earned Rainforest Alliance certification. * With the launch of a new standard for sustainable cattle ranches, the Rainforest Alliance began tackling the social, environmental and economic problems associated with cattle ranching -- the leading cause of deforestation in the Amazon. * We participated in the development of new climate criteria that will help farmers decrease their greenhouse gas emissions, prepare for changing climatic conditions and increase the amount of carbon sequestered on their lands. * For the first time, coffee farmers in Papua New Guinea and tea farmers in Sri Lanka earned Rainforest Alliance certification. * We awarded the first-ever sugarcane certifications in Brazil and El Salvador. * Caribou Coffee, the second largest specialty retailer in the United States, committed to sourcing 100 percent Rainforest Alliance Certified coffee by the close of 2011. * With the launch of the Nescafe Plan, Nestle committed to sourcing 90,000 tons of coffee from farms that comply with the Sustainable Agriculture Network standards - the standards that all Rainforest Alliance Certified farms must meet - by 2020. * A number of companies launched new products bearing the little green frog seal. Among them, Second Cup in Canada; Galaxy chocolate in the UK; Tetley Tea in the UK; American Airlines in the US; and Medaille d'Or in Switzerland. * The volume of Rainforest Alliance Certified cocoa produced in 2010 increased by 319 percent over the previous year - reaching 56,000 metric tons. * More than 120,000 metric tons of Rainforest Alliance Certified tea was produced in 2010 - a 53 percent increase over the previous year.Description

Activity3 Activity3

FieldValueIRS element (for citing)
Expense4531439Expense
Grants198014Grants
Revenue350237Revenue
DescriptionTREES - The Rainforest Alliance's Training, Extension, Enterprises and Sourcing (TREES) program helps communities and small- and medium-sized businesses to harvest forest products in a sustainable way, and sell their goods to conscientious consumers in the global marketplace. Highlights in 2010 include: * TREES assisted over 100 small- and medium-sized community and indigenous forestry operations. * TREES began working in Africa, specifically Ghana and Cameroon, as well as eight new states in Mexico. * In Honduras's Rio Platano Biosphere Reserve, forestry cooperatives assisted by the Rainforest Alliance achieved forest management certification for the first time on 37,000 acres of land. * Through the GuateCarbon pilot project in Guatemala - covering an area of almost 988,500 acres in the Maya Biosphere Reserve - TREES continued to demonstrate how payment for environmental services from REDD+ in well-managed, certified forest can benefit local communities and encourage sustainable land use.Description

Activity Other ActivityOther (4 entries)

ExpenseExpenseGrantsGrantsRevenueRevenueDescriptionDescription
10788213643044126Special Projects
2090967596801106791Communications/education
23562055324340305Sustainable tourism
463091500046470Climate program
FieldValueIRS element (for citing)
Total Of Other Program Service Exp5989084TotalOfOtherProgramServiceExp
Total Of Other Program Service Grnt154353TotalOfOtherProgramServiceGrnt
Total Of Other Program Service Rev1237692TotalOfOtherProgramServiceRev
Total Program Service Expense31687345TotalProgramServiceExpense
Described In501 C3trueDescribedIn501C3
Schedule B RequiredtrueScheduleBRequired
Political ActivitiesfalsePoliticalActivities
Lobbying ActivitiestrueLobbyingActivities
Donor Advised FundsfalseDonorAdvisedFunds
Conservation EasementsfalseConservationEasements
Collections Of ArtfalseCollectionsOfArt
Credit CounselingfalseCreditCounseling
Term Or Permanent EndowmentstrueTermOrPermanentEndowments
Balance Sheet Amounts ReportedtrueBalanceSheetAmountsReported
Independent Audit Financial StmttrueIndependentAuditFinancialStmt
Consolidated Audit Financial StmtfalseConsolidatedAuditFinancialStmt
SchoolfalseSchool
Foreign OfficetrueForeignOffice
Foreign ActivitiestrueForeignActivities
More Than5000 K To OrganizationstrueMoreThan5000KToOrganizations
More Than5000 K To IndividualstrueMoreThan5000KToIndividuals
Professional FundraisingtrueProfessionalFundraising
Fundraising ActivitiestrueFundraisingActivities
GamingfalseGaming
HospitalfalseHospital
Grants To OrganizationstrueGrantsToOrganizations
Grants To IndividualsfalseGrantsToIndividuals
Schedule J RequiredtrueScheduleJRequired
Tax Exempt BondsfalseTaxExemptBonds
Excess Benefit TransactionfalseExcessBenefitTransaction
Prior Excess Benefit TransactionfalsePriorExcessBenefitTransaction
Loan To Officer Or DQPfalseLoanToOfficerOrDQP
Grant To Related PersonfalseGrantToRelatedPerson
Bsnss Rltnshp With OrganizationfalseBsnssRltnshpWithOrganization
Bsnss Rltnshp Thru Family MembertrueBsnssRltnshpThruFamilyMember
Officer Entity With Bsnss RltnshpfalseOfficerEntityWithBsnssRltnshp
Deductible Non Cash ContributionstrueDeductibleNonCashContributions
Deductible Contributions Of ArtfalseDeductibleContributionsOfArt
TerminatedfalseTerminated
Partial LiquidationfalsePartialLiquidation
Disregarded EntitytrueDisregardedEntity
Related EntityfalseRelatedEntity
Related Org Controlled EntityfalseRelatedOrgControlledEntity
Transfers To Exempt Non Chrtbl OrgfalseTransfersToExemptNonChrtblOrg
Activities Conducted PartnershipfalseActivitiesConductedPartnership
Schedule O RequiredtrueScheduleORequired
Number Forms Transmitted With109696NumberFormsTransmittedWith1096
Number W2 G Included0NumberW2GIncluded
Compliance With Backup WitholdingtrueComplianceWithBackupWitholding
Number Of Employees146NumberOfEmployees
Employment Tax Returns FiledtrueEmploymentTaxReturnsFiled
Unrelated Business IncomefalseUnrelatedBusinessIncome
Foreign Financial AccounttrueForeignFinancialAccount
Name Of Foreign CountryBLNameOfForeignCountry
Name Of Foreign CountryCANameOfForeignCountry
Name Of Foreign CountryCSNameOfForeignCountry
Name Of Foreign CountryECNameOfForeignCountry
Name Of Foreign CountryGHNameOfForeignCountry
Name Of Foreign CountryGTNameOfForeignCountry
Name Of Foreign CountryIDNameOfForeignCountry
Name Of Foreign CountryMXNameOfForeignCountry
Name Of Foreign CountryPENameOfForeignCountry
Name Of Foreign CountrySPNameOfForeignCountry
Prohibited Tax Shelter TransfalseProhibitedTaxShelterTrans
Taxable Party NotificationfalseTaxablePartyNotification
Non Deductible ContributionsfalseNonDeductibleContributions
Quid Pro Quo ContributionstrueQuidProQuoContributions
Quid Pro Quo DisclosuretrueQuidProQuoDisclosure
Form8282 Property Disposed OffalseForm8282PropertyDisposedOf
Funds To Pay PremiumsfalseFundsToPayPremiums
Premiums PaidfalsePremiumsPaid
Nbr Voting Governing Body Members20NbrVotingGoverningBodyMembers
Number Independent Voting Members19NumberIndependentVotingMembers
Family Or Business RelationshipfalseFamilyOrBusinessRelationship
Delegation Of Management DutiesfalseDelegationOfManagementDuties
Changes To Organizing DocsfalseChangesToOrganizingDocs
Material Diversion Or MisusefalseMaterialDiversionOrMisuse
Members Or StockholdersfalseMembersOrStockholders
Election Of Board MembersfalseElectionOfBoardMembers
Decisions Subject To ApprovalfalseDecisionsSubjectToApproval
Minutes Of Governing BodytrueMinutesOfGoverningBody
Minutes Of CommitteestrueMinutesOfCommittees
Officer Mailing AddressfalseOfficerMailingAddress
Local ChapterstrueLocalChapters
Policies Reference ChapterstruePoliciesReferenceChapters
Form990 Provided To Governing BodytrueForm990ProvidedToGoverningBody
Conflict Of Interest PolicytrueConflictOfInterestPolicy
Annual Disclosure Covered PersonstrueAnnualDisclosureCoveredPersons
Regular Monitoring EnforcementtrueRegularMonitoringEnforcement
Whistleblower PolicytrueWhistleblowerPolicy
Document Retention PolicytrueDocumentRetentionPolicy
Compensation Process CEOtrueCompensationProcessCEO
Compensation Process OthertrueCompensationProcessOther
Investment In Joint VenturefalseInvestmentInJointVenture
States Where Copy Of Return Is FiledALStatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is FiledAKStatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is FiledAZStatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is FiledARStatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is FiledCAStatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is FiledCOStatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is FiledCTStatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is FiledFLStatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is FiledGAStatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is FiledHIStatesWhereCopyOfReturnIsFiled
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States Where Copy Of Return Is FiledKSStatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is FiledKYStatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is FiledMEStatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is FiledMDStatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is FiledMAStatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is FiledMIStatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is FiledMNStatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is FiledMSStatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is FiledMOStatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is FiledNHStatesWhereCopyOfReturnIsFiled
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States Where Copy Of Return Is FiledNYStatesWhereCopyOfReturnIsFiled
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States Where Copy Of Return Is FiledNDStatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is FiledOHStatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is FiledOKStatesWhereCopyOfReturnIsFiled
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States Where Copy Of Return Is FiledPAStatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is FiledRIStatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is FiledSCStatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is FiledTNStatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is FiledUTStatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is FiledVAStatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is FiledWAStatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is FiledWVStatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is FiledWIStatesWhereCopyOfReturnIsFiled
Own WebsiteXOwnWebsite
Upon RequestXUponRequest

The Books Are In Care Of TheBooksAreInCareOf

FieldValueIRS element (for citing)
Name PersonRICHARD RYANNamePerson
Telephone Number2126771900TelephoneNumber

Address US AddressUS

FieldValueIRS element (for citing)
Address Line1665 BROADWAY SUITE 500AddressLine1
CityNEW YORKCity
StateNYState
ZIP Code100122420ZIPCode

Form990 Part VII Section A Form990PartVIISectionA (30 entries)

TitleTitleAverage Hours Per WeekAverageHoursPerWeekIndividual Trustee Or DirectorIndividualTrusteeOrDirectorOfficerOfficerReportable Comp From OrganizationReportableCompFromOrganizationReportable Comp From Related OrgsReportableCompFromRelatedOrgsOther CompensationOtherCompensationHighest Compensated EmployeeHighestCompensatedEmployee
DANIEL R KATZ
CHAIR1.0XX000
LABEEB ABBOUD
DIRECTOR1.0X000
BERT AERTS
DIRECTOR1.0X000
ADAM ALBRIGHT
DIRECTOR1.0X000
DR NOEL BROWN
DIRECTOR1.0X000
DANIEL COHEN
DIRECTOR1.0X000
ROGER DEROMEDI
DIRECTOR1.0X000
DR KARL FOSSUM
DIRECTOR1.0X000
WENDY GORDON
VICE CHAIR1.0XX000
SUDHAKAR KESAVAN
DIRECTOR1.0X000
MARY STUART MASTERSON
DIRECTOR1.0X000
BRENDAN MAY
DIRECTOR1.0X000
ERIC ROTHENBERG
DIRECTOR1.0X000
PETER M SCHULTE
Treasurer1.0XX000
KERRI A SMITH
DIRECTOR1.0X000
MARTIN TANDLER
DIRECTOR1.0X000
ANNEMIEKE WIJN
DIRECTOR1.0X000
DAVID WASSERMAN
DIRECTOR1.0X000
ALAN WILZIG
DIRECTOR1.0X000
Marilu Hernandez
Director1.0X00
Tensie Whelan
President40.0X194114021873
Ana Paula Tavares
Sr. VP / VP of Development40.0X139932023941
DANIEL DOUCETTE
VP of Finance & Operations40.0X129170012274
VERA ZLATARSKI
General Counsel40.0X108596018161
Richard Ryan
CFO/VP of Finance and Admin40.0X000
LUIS F DUCHICELA
Regional Project Director40.0130741012590X
Karin Kreider
VP of Agriculture40.011697705003X
Jon Jickling
Director, Smartwood40.090911027600X
Gregory Minnick
Trees Director40.098523016356X
Richard Donovan
Senior VP/VP of Forestry40.0137046012625X
FieldValueIRS element (for citing)
Total Reportable Comp From Org1146010TotalReportableCompFromOrg
Total Reportable Comp Frm Rltd Orgs0TotalReportableCompFrmRltdOrgs
Total Other Compensation150423TotalOtherCompensation
Number Individuals GT100 K7NumberIndividualsGT100K
Formers ListedfalseFormersListed
Total Comp GT150 KtrueTotalCompGT150K
Compensation From Other SourcesfalseCompensationFromOtherSources

Contractor Compensation ContractorCompensation (4 entries)

Address Line1AddressOfContractor/AddressUS/AddressLine1CityAddressOfContractor/AddressUS/CityStateAddressOfContractor/AddressUS/StateZIP CodeAddressOfContractor/AddressUS/ZIPCodeDescription Of ServicesDescriptionOfServicesCompensationCompensationAddress Line1AddressOfContractor/AddressForeign/AddressLine1CityAddressOfContractor/AddressForeign/CityProvince Or StateAddressOfContractor/AddressForeign/ProvinceOrStateCountryAddressOfContractor/AddressForeign/Country
Production Solutions
1953 Gallows Rd Suite 600VIENNAVA22182CONSULTING248138
Mindshift Technologies
307 Waverley Oaks Road 201WALTHAMMA02452IT Services174271
GLOBAL BUSINESS CONSULTING CO
TECHNICAL CONSULTANT140625
THE MESSAGE HUB
COMMUNICATIONS1437954 THE MOUNTREADING0UK
FieldValueIRS element (for citing)
Number Of Contractors GT100 K4NumberOfContractorsGT100K
Membership Dues665816MembershipDues
Fundraising Events1383326FundraisingEvents
Government Grants9118004GovernmentGrants
All Other Contributions9657557AllOtherContributions
Noncash Contributions128494NoncashContributions
Total Contributions20824703TotalContributions

Program Service Revenue ProgramServiceRevenue (2 entries)

DescriptionDescriptionTotal Revenue ColumnTotalRevenueColumnRelated Or Exempt Function IncomeRelatedOrExemptFunctionIncome
CERTIFICATION FEES1154599011545990
CONTRACT INCOME17433301743330
FieldValueIRS element (for citing)
Total Program Service Revenue13289320TotalProgramServiceRevenue

Investment Income InvestmentIncome

FieldValueIRS element (for citing)
Total Revenue Column39253TotalRevenueColumn
Exclusion$39,253ExclusionAmount

Income From Invest Bond Proceeds IncomeFromInvestBondProceeds

FieldValueIRS element (for citing)
Total Revenue Column0TotalRevenueColumn

Royalties Revenue RoyaltiesRevenue

FieldValueIRS element (for citing)
Total Revenue Column0TotalRevenueColumn

Net Gain Or Loss Investments NetGainOrLossInvestments

FieldValueIRS element (for citing)
Total Revenue Column0TotalRevenueColumn
FieldValueIRS element (for citing)
Gross Income Fundraising Events238385GrossIncomeFundraisingEvents
Cntrbtns Rprtd Fundraising Events1383326CntrbtnsRprtdFundraisingEvents
Fundraising Direct Expenses390579FundraisingDirectExpenses

Net Income From Fundraising Events NetIncomeFromFundraisingEvents

FieldValueIRS element (for citing)
Total Revenue Column-152194TotalRevenueColumn

Net Income From Gaming NetIncomeFromGaming

FieldValueIRS element (for citing)
Total Revenue Column0TotalRevenueColumn

Net Income Or Loss NetIncomeOrLoss

FieldValueIRS element (for citing)
Total Revenue Column0TotalRevenueColumn

Other Revenue Misc OtherRevenueMisc

FieldValueIRS element (for citing)
DescriptionOTHER INCOMEDescription
Total Revenue Column345387TotalRevenueColumn
Related Or Exempt Function Income345387RelatedOrExemptFunctionIncome
FieldValueIRS element (for citing)
Total Other Revenue345387TotalOtherRevenue

Total Revenue TotalRevenue

FieldValueIRS element (for citing)
Total Revenue Column34346469TotalRevenueColumn
Related Or Exempt Function Income13634707RelatedOrExemptFunctionIncome
Exclusion$39,253ExclusionAmount

Grants To Domestic Orgs GrantsToDomesticOrgs

FieldValueIRS element (for citing)
Total534553Total
Program Services534553ProgramServices

Grants To Domestic Individuals GrantsToDomesticIndividuals

FieldValueIRS element (for citing)
Total5000Total
Program Services5000ProgramServices

Foreign Grants ForeignGrants

FieldValueIRS element (for citing)
Total1694258Total
Program Services1694258ProgramServices

Benefits To Members BenefitsToMembers

FieldValueIRS element (for citing)
Total0Total

Comp Current Officers Directors CompCurrentOfficersDirectors

FieldValueIRS element (for citing)
Total646977Total
Program Services342303ProgramServices
Management And General127084ManagementAndGeneral
Fundraising177590Fundraising

Comp Disqual Persons CompDisqualPersons

FieldValueIRS element (for citing)
Total0Total

Other Salaries And Wages OtherSalariesAndWages

FieldValueIRS element (for citing)
Total9536477Total
Program Services8986930ProgramServices
Management And General8046ManagementAndGeneral
Fundraising541501Fundraising

Pension Plan Contributions PensionPlanContributions

FieldValueIRS element (for citing)
Total195074Total
Program Services183832ProgramServices
Management And General165ManagementAndGeneral
Fundraising11077Fundraising

Other Employee Benefits OtherEmployeeBenefits

FieldValueIRS element (for citing)
Total2099984Total
Program Services1978971ProgramServices
Management And General1772ManagementAndGeneral
Fundraising119241Fundraising

Payroll Taxes PayrollTaxes

FieldValueIRS element (for citing)
Total1005243Total
Program Services947315ProgramServices
Management And General848ManagementAndGeneral
Fundraising57080Fundraising

Fees For Services Management FeesForServicesManagement

FieldValueIRS element (for citing)
Total0Total

Fees For Services Legal FeesForServicesLegal

FieldValueIRS element (for citing)
Total73237Total
Program Services73237ProgramServices

Fees For Services Accounting FeesForServicesAccounting

FieldValueIRS element (for citing)
Total207050Total
Program Services207050ProgramServices

Fees For Services Lobbying FeesForServicesLobbying

FieldValueIRS element (for citing)
Total10616Total
Program Services10616ProgramServices

Fees For Services Prof Fundraising FeesForServicesProfFundraising

FieldValueIRS element (for citing)
Total111700Total
Fundraising111700Fundraising

Fees For Services Invst Mgmnt Fees FeesForServicesInvstMgmntFees

FieldValueIRS element (for citing)
Total0Total

Fees For Services Other FeesForServicesOther

FieldValueIRS element (for citing)
Total6084645Total
Program Services5922090ProgramServices
Management And General46530ManagementAndGeneral
Fundraising116025Fundraising

Advertising Advertising

FieldValueIRS element (for citing)
Total0Total

Office Expenses OfficeExpenses

FieldValueIRS element (for citing)
Total1363801Total
Program Services958205ProgramServices
Management And General11290ManagementAndGeneral
Fundraising394306Fundraising

Information Technology InformationTechnology

FieldValueIRS element (for citing)
Total0Total

Royalties Royalties

FieldValueIRS element (for citing)
Total0Total

Occupancy Occupancy

FieldValueIRS element (for citing)
Total1536663Total
Program Services1278944ProgramServices
Management And General53014ManagementAndGeneral
Fundraising204705Fundraising

Travel Travel

FieldValueIRS element (for citing)
Total2370441Total
Program Services2279456ProgramServices
Management And General23995ManagementAndGeneral
Fundraising66990Fundraising

Travel Entrtnmnt Public Officials TravelEntrtnmntPublicOfficials

FieldValueIRS element (for citing)
Total0Total

Conferences Meetings ConferencesMeetings

FieldValueIRS element (for citing)
Total0Total

Interest Interest

FieldValueIRS element (for citing)
Total0Total

Payments To Affiliates PaymentsToAffiliates

FieldValueIRS element (for citing)
Total0Total

Depreciation Depletion DepreciationDepletion

FieldValueIRS element (for citing)
Total31587Total
Program Services23911ProgramServices
Management And General223ManagementAndGeneral
Fundraising7453Fundraising

Insurance Insurance

FieldValueIRS element (for citing)
Total0Total

Other Expenses OtherExpenses (4 entries)

DescriptionDescriptionTotalTotalProgram ServicesProgramServicesFundraisingFundraisingManagement And GeneralManagementAndGeneral
CERTIFICATION41197474119450297
WORKSHOPS5841515792214379551
OTHER OFFICE EXPENSES1648517147143415655820525
FOREIGN VAT TAX92001905691246186

Total Functional Expenses TotalFunctionalExpenses

FieldValueIRS element (for citing)
Total33951722Total
Program Services31687345ProgramServices
Management And General294229ManagementAndGeneral
Fundraising1970148Fundraising

Cash Non Interest Bearing CashNonInterestBearing

FieldValueIRS element (for citing)
BOY3244303BOY
EOY7251748EOY

Savings And Temp Cash Investments SavingsAndTempCashInvestments

FieldValueIRS element (for citing)
BOY1255489BOY
EOY613033EOY

Pledges And Grants Receivable PledgesAndGrantsReceivable

FieldValueIRS element (for citing)
BOY2191823BOY
EOY3294437EOY

Accounts Receivable AccountsReceivable

FieldValueIRS element (for citing)
BOY2636737BOY
EOY595037EOY

Prepaid Expenses Deferred Charges PrepaidExpensesDeferredCharges

FieldValueIRS element (for citing)
BOY305749BOY
EOY461613EOY
FieldValueIRS element (for citing)
Land Buildings Equipment Basis801729LandBuildingsEquipmentBasis
Land Bldg Equipment Accum Deprec613276LandBldgEquipmentAccumDeprec

Land Buildings Equipment Basis Net LandBuildingsEquipmentBasisNet

FieldValueIRS element (for citing)
BOY141936BOY
EOY188453EOY

Investments Pub Traded Securities InvestmentsPubTradedSecurities

FieldValueIRS element (for citing)
BOY25446BOY
EOY300391EOY

Investments Other Securities InvestmentsOtherSecurities

FieldValueIRS element (for citing)
BOY1039231BOY
EOY806004EOY

Other Assets Total OtherAssetsTotal

FieldValueIRS element (for citing)
BOY186338BOY
EOY186338EOY

Total Assets TotalAssets

FieldValueIRS element (for citing)
BOY11027052BOY
EOY13697054EOY

Accounts Payable Accrued Expenses AccountsPayableAccruedExpenses

FieldValueIRS element (for citing)
BOY3988204BOY
EOY4988786EOY

Deferred Revenue DeferredRevenue

FieldValueIRS element (for citing)
BOY0BOY
EOY1285673EOY

Mort Notes Pybl Secured Invest Prop MortNotesPyblSecuredInvestProp

FieldValueIRS element (for citing)
BOY2391750BOY
EOY2391750EOY

Other Liabilities OtherLiabilities

FieldValueIRS element (for citing)
BOY136681BOY
EOY113782EOY

Total Liabilities TotalLiabilities

FieldValueIRS element (for citing)
BOY6516635BOY
EOY8779991EOY
FieldValueIRS element (for citing)
Follow SFAS117XFollowSFAS117

Unrestricted Net Assets UnrestrictedNetAssets

FieldValueIRS element (for citing)
BOY-1265304BOY
EOY-1121944EOY

Temporarily Restricted Net Assets TemporarilyRestrictedNetAssets

FieldValueIRS element (for citing)
BOY4775721BOY
EOY5039007EOY

Permanently Restricted Net Assets PermanentlyRestrictedNetAssets

FieldValueIRS element (for citing)
BOY1000000BOY
EOY1000000EOY

Total Net Assets Fund Balances TotalNetAssetsFundBalances

FieldValueIRS element (for citing)
BOY4510417BOY
EOY4917063EOY

Total Liab Net Assets Fund Balances TotalLiabNetAssetsFundBalances

FieldValueIRS element (for citing)
BOY11027052BOY
EOY13697054EOY
FieldValueIRS element (for citing)
Method Of Accounting AccrualXMethodOfAccountingAccrual
Accountant Compile Or ReviewfalseAccountantCompileOrReview
FS AuditedtrueFSAudited
Audit CommitteetrueAuditCommittee
Financial Statement SeparateXFinancialStatementSeparate
Federal Grant Audit RequiredtrueFederalGrantAuditRequired
Federal Grant Audit PerformedtrueFederalGrantAuditPerformed

Schedule A IRS990ScheduleA

FieldValueIRS element (for citing)
Publicly Supported Org170b1 AviXPubliclySupportedOrg170b1Avi
Contrib By Controlling IndividualfalseContribByControllingIndividual
Contribution By Related PartyfalseContributionByRelatedParty
Contrib By35 Controlled EntityfalseContribBy35ControlledEntity

Gifts Grants Contrib Received170 GiftsGrantsContribReceived170

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years5151139CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years7654259CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years18221104CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year19229638CurrentTaxYearMinus1Year
Current Tax Year20824703CurrentTaxYear
Total71080843Total

Total170 Total170

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years5151139CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years7654259CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years18221104CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year19229638CurrentTaxYearMinus1Year
Current Tax Year20824703CurrentTaxYear
Total71080843Total
FieldValueIRS element (for citing)
Amounts Subst Contributors Total7022764AmountsSubstContributorsTotal
Public Support Total17064058079PublicSupportTotal170

Gross Investment Income170 GrossInvestmentIncome170

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years6302CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years32124CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years55664CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year71907CurrentTaxYearMinus1Year
Current Tax Year39253CurrentTaxYear
Total205250Total

Other Income170 OtherIncome170

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years121066CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years139763CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years103950CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year428395CurrentTaxYearMinus1Year
Current Tax Year345387CurrentTaxYear
Total1138561Total
FieldValueIRS element (for citing)
Total Support72424654TotalSupport
Gross Receipts From Admissions Etc58181761GrossReceiptsFromAdmissionsEtc
Public Support Pertcentage1700.88448PublicSupportPertcentage170
Public Support Pertcent Prior Year0.98206PublicSupportPertcentPriorYear
Thirty Three Percnt Tests CY170XThirtyThreePercntTestsCY170

Schedule B IRS990ScheduleB

Contributor Info ContributorInfo

FieldValueIRS element (for citing)
Contributor NumberRESTRICTEDContributorNumber

Contributor Name Business ContributorNameBusiness

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor Address US ContributorAddressUS

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Aggregate ContributionsRESTRICTEDAggregateContributions

Schedule C IRS990ScheduleC

Total Grassroots Lobbying TotalGrassrootsLobbying

FieldValueIRS element (for citing)
Filing Organizations Totals10616FilingOrganizationsTotals
FieldValueIRS element (for citing)
Total Direct LobbyingTotalDirectLobbying

Total Lobbying Expenditures TotalLobbyingExpenditures

FieldValueIRS element (for citing)
Filing Organizations Totals10616FilingOrganizationsTotals

Other Exempt Purpose Expenditures OtherExemptPurposeExpenditures

FieldValueIRS element (for citing)
Filing Organizations Totals31676729FilingOrganizationsTotals

Total Exempt Purpose Expenditures TotalExemptPurposeExpenditures

FieldValueIRS element (for citing)
Filing Organizations Totals31687345FilingOrganizationsTotals

Lobbying Nontaxable LobbyingNontaxableAmount

FieldValueIRS element (for citing)
Filing Organizations Totals1000000FilingOrganizationsTotals

Grassroots Nontaxable GrassrootsNontaxableAmount

FieldValueIRS element (for citing)
Filing Organizations Totals250000FilingOrganizationsTotals
FieldValueIRS element (for citing)
Tot Lobbying Grassroot Minus Non TxTotLobbyingGrassrootMinusNonTx
Tot Lobby Expend Mns Lobbying NontxTotLobbyExpendMnsLobbyingNontx

Lobbying Nontaxable Amount2 LobbyingNontaxableAmount2

FieldValueIRS element (for citing)
Current Year Minus30CurrentYearMinus3
Current Year Minus20CurrentYearMinus2
Current Year Minus14341CurrentYearMinus1
Current Year10616CurrentYear
Total14957Total
FieldValueIRS element (for citing)
Lobbying Ceiling$22,436LobbyingCeilingAmount

Total Lobbying Expenditures2 TotalLobbyingExpenditures2

FieldValueIRS element (for citing)
Current Year Minus14341CurrentYearMinus1
Current Year10616CurrentYear
Total14957Total

Grassroots Nontaxable Amount2 GrassrootsNontaxableAmount2

FieldValueIRS element (for citing)
Current Year Minus1250000CurrentYearMinus1
Current Year250000CurrentYear
Total500000Total
FieldValueIRS element (for citing)
Grassroots Ceiling$750,000GrassrootsCeilingAmount

Grassroots Lobbying Expenditures GrassrootsLobbyingExpenditures

FieldValueIRS element (for citing)
Current Year Minus14341CurrentYearMinus1
Current Year10616CurrentYear
Total14957Total

Schedule D IRS990ScheduleD

FieldValueIRS element (for citing)
Art Public Exhibition AmtsArtPublicExhibitionAmts
Held Works Of Art AmtsHeldWorksOfArtAmts

Current Year CurrentYear

FieldValueIRS element (for citing)
Beginning Of Year Balance1039231BeginningOfYearBalance
Investment Earnings Or Losses25164InvestmentEarningsOrLosses
End Of Year Balance1064395EndOfYearBalance

Current Year Minus1 Year CurrentYearMinus1Year

FieldValueIRS element (for citing)
Contributions1000000Contributions
Investment Earnings Or Losses39231InvestmentEarningsOrLosses
End Of Year Balance1039231EndOfYearBalance
FieldValueIRS element (for citing)
Permanent Endowment EOY Balance0.94000PermanentEndowmentEOYBalance
Term Endowment EOY Balance0.06000TermEndowmentEOYBalance
Endowments Held By Unrelated OrgsfalseEndowmentsHeldByUnrelatedOrgs
Endowments Held By Related OrgsfalseEndowmentsHeldByRelatedOrgs
LandLand
BuildingsBuildings

Leasehold Improvements LeaseholdImprovements

FieldValueIRS element (for citing)
Other Cost Or Other Basis60275OtherCostOrOtherBasis
Depreciation23925Depreciation
Book Value36350BookValue

Equipment Equipment

FieldValueIRS element (for citing)
Other Cost Or Other Basis132506OtherCostOrOtherBasis
Depreciation132506Depreciation
Book Value0BookValue

Other Land Buildings OtherLandBuildings

FieldValueIRS element (for citing)
Other Cost Or Other Basis608948OtherCostOrOtherBasis
Depreciation456845Depreciation
Book Value152103BookValue
FieldValueIRS element (for citing)
Total Of Book Value Land Buildings188453TotalOfBookValueLandBuildings
Financial DerivativesFinancialDerivatives
Closely Held Equity InterestsCloselyHeldEquityInterests

Other Securities OtherSecurities

FieldValueIRS element (for citing)
DescriptionCERTIFICATES OF DEPOSITDescription
Book Value806004BookValue
Method Of ValuationFMethodOfValuation
FieldValueIRS element (for citing)
Total Of Book Value Securities806004TotalOfBookValueSecurities
Federal Income Tax Liability0FederalIncomeTaxLiability

Other Liabilities OtherLiabilities

FieldValueIRS element (for citing)
DescriptionDEFERRED RENT LIABILITYDescription
Amount$113,782Amount
FieldValueIRS element (for citing)
Total Of Amounts113782TotalOfAmounts
Total Revenue34346469TotalRevenue
Total Expenses33951722TotalExpenses
Excess Or Deficit For Year394747ExcessOrDeficitForYear
Net Unrealized GL On Investments11899NetUnrealizedGLOnInvestments
Total Adjustments11899TotalAdjustments
Excess Or Deficit Per FS406646ExcessOrDeficitPerFS
Tot Revenue Etc Audited Fincl Stmt35626290TotRevenueEtcAuditedFinclStmt
Net Unrealized Gains Investments11899NetUnrealizedGainsInvestments
Donated Srvc And Use Of Facilities1149587DonatedSrvcAndUseOfFacilities
Other Revenues118335OtherRevenues
Revenue Not Rptd F9901279821RevenueNotRptdF990
Revenue Subtotal34346469RevenueSubtotal
Total Revenue Per Form99034346469TotalRevenuePerForm990
Tot Expenses Etc Audited Fincl Stmt35219644TotExpensesEtcAuditedFinclStmt
Donated Services Use Of Facilities1149587DonatedServicesUseOfFacilities
Other Expenses Included118335OtherExpensesIncluded
Expenses Not Rptd F9901267922ExpensesNotRptdF990
Expenses Subtotal33951722ExpensesSubtotal
Total Expenses Per Form99033951722TotalExpensesPerForm990

Form990 Schedule D Part XIV Form990ScheduleDPartXIV (2 entries)

IdentifierIdentifierReturn ReferenceReturnReferenceExplanationExplanation
Organization's liability for uncertain tax positions under FIN 48Schedule D, Page 3, Part XRA has evaluated uncertain tax positions with respect to its U.S. operations and concluded there are no such positions at June 30, 2010. There are no open tax years prior to June 30, 2007.
Revenue and expense reconciliationSchedule D, page 4, part XII, line 2d and part XIII line 2dDonated goods of $118,335 were included as both revenue and expense in the financial statements, however these amounts were netted against the special event revenue for the presentation in Form 990 as required.

Schedule F IRS990ScheduleF

FieldValueIRS element (for citing)
Grant Records MaintainedtrueGrantRecordsMaintained

Accts Actvs Out US Table AcctsActvsOutUSTable (8 entries)

RegionRegionNumber Of OfficesNumberOfOfficesNumber Of EmployeesNumberOfEmployeesType Of Activities ConductedTypeOfActivitiesConductedSpecific Services ProvidedSpecificServicesProvidedTotal ExpendituresTotalExpenditures
North America226Program ServicesSmartwood, Trees, Tour3233070
Central America and the Caribbean377Program ServicesAgriculure, SW, Trees6915925
South America423Program ServicesSmartwood, Tourism, Tr5897349
East Asia and the Pacific113Program ServicesSmartwood, Trees, Ag2548005
Europe (Including Iceland and Greenland)111Program ServicesAgriculture, Smartwood1012888
Russia and the Newly Independent States00Program ServicesTrees93070
Sub-Saharan Africa10Program ServicesAgriculture, Trees, SW1665281
South Asia00Program ServicesAgriculture53425
FieldValueIRS element (for citing)
Total Number Of Offices12TotalNumberOfOffices
Total Number Of Employees150TotalNumberOfEmployees
Total Amount Spent21419013TotalAmountSpent

Grants To Orgs Outside US GrantsToOrgsOutsideUS (22 entries)

RegionRegionPurpose Of GrantPurposeOfGrantAmount Of Cash GrantAmountOfCashGrantManner Of Cash DisbursementMannerOfCashDisbursement
Sub-Saharan AfricaSustainable Livelihoods24445EFT
South AmericaSustainable Livelihoods91155EFT
Cent. America/CaribbeanSustainable Livelihoods93937EFT
Cent. America/CaribbeanSustainable Livelihoods138836EFT
Cent. America/CaribbeanSustainable Livelihoods133789EFT
Sub-Saharan AfricaSustainable Livelihoods95049EFT
Cent. America/CaribbeanSustainable Livelihoods50888EFT
South AmericaSustainable Tourism122964EFT
Cent. America/CaribbeanSustainable Livelihoods132406EFT
Cent. America/CaribbeanEducation7417EFT
South AmericaSustainable Livelihoods7500EFT
South AmericaEducation7754EFT
Cent. America/CaribbeanEducation7417EFT
Cent. America/CaribbeanEducation7420EFT
South AmericaEducation7417EFT
South AmericaEducation7422EFT
Cent. America/CaribbeanEducation7417EFT
Cent. America/CaribbeanEducation7417EFT
Cent. America/CaribbeanSustainable Livelihoods283109EFT
East Asia/PacificSustainable Forestry140677EFT
Europe/Iceland/GreenlandSustainable Trading241486EFT
RussiaSustainable Forestry57336EFT
FieldValueIRS element (for citing)
Total Number Of Other Orgs20TotalNumberOfOtherOrgs

Grants To Ind Outside US GrantsToIndOutsideUS

FieldValueIRS element (for citing)
Type Of Assistancemexican fellowshipTypeOfAssistance
RegionNorth AmericaRegion
Number Of Recipients1NumberOfRecipients
Amount Of Cash Grant16000AmountOfCashGrant
Manner Of Cash DisbursementEFTMannerOfCashDisbursement

Form990 Schedule F Part IV Form990ScheduleFPartIV

FieldValueIRS element (for citing)
IdentifierProcedures for monitoring the use of grant funds outside the U.S.Identifier
Return ReferenceSchedule F, Page 1, Part I, Item 2ReturnReference
ExplanationRainforest Alliance monitors funds through its local office's regular interaction with the recipient and regular reporting requirements that are determined for each party.Explanation

Schedule G IRS990ScheduleG

FieldValueIRS element (for citing)
Mail SolicitationsXMailSolicitations
Email SolicitationsXEmailSolicitations
Phone SolicitationsXPhoneSolicitations
In Person SolicitationsXInPersonSolicitations
Solicitation Of Non Govt GrantsXSolicitationOfNonGovtGrants
Solicitation Of Govt GrantsXSolicitationOfGovtGrants
Special Fundraising EventsXSpecialFundraisingEvents
Agreement Ref FundraisingtrueAgreementRefFundraising

Fundraiser Activity Information FundraiserActivityInformation (3 entries)

Name Of IndividualNameOfIndividualActivityActivityFundraiser Control Of FundsFundraiserControlOfFundsGross ReceiptsGrossReceiptsAmount Retained By ContractorAmountRetainedByContractorNet To OrganizationNetToOrganization
Checkoway Consulting and CreativeFundraising Consultingfalse0344500
Raybin AssociatesFundraising Consultantfalse0652500
James Tolisano Development AssessmeFundraising Consultantfalse0120000
FieldValueIRS element (for citing)
Total Gross Receipts0TotalGrossReceipts
Total Retained By Contractors111700TotalRetainedByContractors
Total Net To Organization0TotalNetToOrganization
Licensed StatesALLicensedStates
Licensed StatesAKLicensedStates
Licensed StatesAZLicensedStates
Licensed StatesARLicensedStates
Licensed StatesCALicensedStates
Licensed StatesCOLicensedStates
Licensed StatesCTLicensedStates
Licensed StatesFLLicensedStates
Licensed StatesGALicensedStates
Licensed StatesILLicensedStates
Licensed StatesKSLicensedStates
Licensed StatesKYLicensedStates
Licensed StatesMELicensedStates
Licensed StatesMDLicensedStates
Licensed StatesMALicensedStates
Licensed StatesMILicensedStates
Licensed StatesMNLicensedStates
Licensed StatesMSLicensedStates
Licensed StatesMOLicensedStates
Licensed StatesNHLicensedStates
Licensed StatesNJLicensedStates
Licensed StatesNMLicensedStates
Licensed StatesNYLicensedStates
Licensed StatesNCLicensedStates
Licensed StatesNDLicensedStates
Licensed StatesOHLicensedStates
Licensed StatesOKLicensedStates
Licensed StatesORLicensedStates
Licensed StatesPALicensedStates
Licensed StatesRILicensedStates
Licensed StatesSCLicensedStates
Licensed StatesTNLicensedStates
Licensed StatesUTLicensedStates
Licensed StatesVALicensedStates
Licensed StatesWALicensedStates
Licensed StatesWVLicensedStates
Licensed StatesWILicensedStates

Events Information EventsInformation

FieldValueIRS element (for citing)
Name Of Event1GALANameOfEvent1
Gross Receipts Event11571817GrossReceiptsEvent1
Charitable Contributions Event11350106CharitableContributionsEvent1
Gross Revenue Event1221711GrossRevenueEvent1
Rent Facility Costs Event1163467RentFacilityCostsEvent1
Other Direct Expenses Event1187744OtherDirectExpensesEvent1
Name Of Event2Jungle eventNameOfEvent2
Gross Receipts Event249894GrossReceiptsEvent2
Charitable Contributions Event233220CharitableContributionsEvent2
Gross Revenue Event216674GrossRevenueEvent2
Rent Facility Costs Event233943RentFacilityCostsEvent2
Other Direct Expenses Event25424OtherDirectExpensesEvent2
Total Number Of Other Events0TotalNumberOfOtherEvents
Gross Receipts Total1621711GrossReceiptsTotal
Charitable Contributions Total1383326CharitableContributionsTotal
Gross Revenue Total Events238385GrossRevenueTotalEvents
Rent Facility Costs Total Events197410RentFacilityCostsTotalEvents
Other Direct Expenses Total Events193168OtherDirectExpensesTotalEvents
Direct Expense Summary Events390578DirectExpenseSummaryEvents
Net Income Summary-152193NetIncomeSummary

Schedule I IRS990ScheduleI

FieldValueIRS element (for citing)
Records MaintainedtrueRecordsMaintained

Recipient Table RecipientTable (4 entries)

Address Line1AddressUS/AddressLine1CityAddressUS/CityStateAddressUS/StateZIP CodeAddressUS/ZIPCodeEIN Of RecipientEINOfRecipientIRC SectionIRCSectionAmount Of Cash GrantAmountOfCashGrantPurpose Of GrantPurposeOfGrant
AG Innovations Network
101 Morris Street Suite 212SebastopolCA954723838680462304501(c)(3)217523Sustainable Trading Relationships in Sub-Saharan Africa
Counterpart International
2345 Crystal Drive Suite 301ArlingtonVA22202136183605501(c)(3)14060Sustainable Trading Relationships in Sub-Saharan Africa
Catholic Relief Services
228 W Lexington StreetBaltimoreMD212013413135563422501(c)(3)287540Sustainable Trading Relationships in Sub-Saharan Africa
University of Georgia Research Foundation Inc
617 Boyd GSRCAthensGA30602581353149501(c)(3)15430Monitoring
FieldValueIRS element (for citing)
Total Nbr Of501 C3 And Govt Grants4TotalNbrOf501C3AndGovtGrants
Total Nbr Of Other Organizations0TotalNbrOfOtherOrganizations

Form990 Schedule I Part IV Form990ScheduleIPartIV

FieldValueIRS element (for citing)
IdentifierProcedures for monitoring the use of grant funds in the U.S.Identifier
Return ReferenceSchedule I, Page 1, Part 1, Item 2ReturnReference
ExplanationRainforest Alliance monitors funds through its local office's regular interaction with the recipient and regular reporting requirements that are determined for each party.Explanation

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Compensation SurveyXCompensationSurvey
Board Or Committee ApprovalXBoardOrCommitteeApproval
Severance PaymentfalseSeverancePayment
Supplemental Nonqual Retire PlanfalseSupplementalNonqualRetirePlan
Equity Based Comp ArrangementfalseEquityBasedCompArrangement
Comp Based On Revenue Of Filing OrgfalseCompBasedOnRevenueOfFilingOrg
Comp Based On Revenue Related OrgsfalseCompBasedOnRevenueRelatedOrgs
Comp Based Net Earnings Filing OrgfalseCompBasedNetEarningsFilingOrg
Comp Based Net Earnings Relate OrgsfalseCompBasedNetEarningsRelateOrgs
Any Non Fixed PaymentsfalseAnyNonFixedPayments
Initial Contract ExceptionfalseInitialContractException

Form990 Schedule J Part II Form990ScheduleJPartII (2 entries)

Base Compensation Filing OrgBaseCompensationFilingOrgComp Based On Related OrgsCompBasedOnRelatedOrgsBonus Filing OrgBonusFilingOrgBonus Related OrgsBonusRelatedOrgsOther Compensation Filing OrgOtherCompensationFilingOrgOther Compensation Related OrgsOtherCompensationRelatedOrgsDeferred Comp Filing OrgDeferredCompFilingOrgDeferred Comp Related OrgsDeferredCompRelatedOrgsNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgNontaxable Benefits Related OrgsNontaxableBenefitsRelatedOrgsTotal Compensation Filing OrgTotalCompensationFilingOrgTotal Compensation Related OrgsTotalCompensationRelatedOrgsComp Report Prior990 Filing OrgCompReportPrior990FilingOrgComp Report Prior990 Related OrgsCompReportPrior990RelatedOrgs
Tensie Whelan
1941140000000218730215987000
Ana Paula Tavares
1399320000000239410163873000

Schedule L IRS990ScheduleL

Form990 Schedule L Part IV Form990ScheduleLPartIV

Name Of Interested Person NameOfInterestedPerson

FieldValueIRS element (for citing)
Name PersonJoke AertsNamePerson
FieldValueIRS element (for citing)
RelationshipFamily member of DirectorRelationship
Amount Of Transaction14333AmountOfTransaction
Description Of TransactionEmploymentDescriptionOfTransaction
Sharing Of RevenuesfalseSharingOfRevenues

Schedule M IRS990ScheduleM

FieldValueIRS element (for citing)
Works Of ArtWorksOfArt
Art Historical TreasuresArtHistoricalTreasures
Art Fractional InterestArtFractionalInterest
Books And PublicationsBooksAndPublications
Clothing And Household GoodsClothingAndHouseholdGoods
Cars And Other VehiclesCarsAndOtherVehicles
Boats And PlanesBoatsAndPlanes
Intellectual PropertyIntellectualProperty

Securities Publicly Traded SecuritiesPubliclyTraded

FieldValueIRS element (for citing)
Non Cash CheckboxXNonCashCheckbox
Number Of Contributions7NumberOfContributions
Noncash Contribs Rptd F99010159NoncashContribsRptdF990
Method Of Determining RevenuesSelling priceMethodOfDeterminingRevenues
FieldValueIRS element (for citing)
Securities Closely Held StockSecuritiesCloselyHeldStock
Securities Prtnrshp Trust IntrstsSecuritiesPrtnrshpTrustIntrsts
Securities MiscellaneousSecuritiesMiscellaneous
Qualified Contrib Hist StructQualifiedContribHistStruct
Qualified Contrib OtherQualifiedContribOther
Real Estate ResidentialRealEstateResidential
Real Estate CommercialRealEstateCommercial
Real Estate OtherRealEstateOther
CollectiblesCollectibles
Food InventoryFoodInventory
Drugs And Medical SuppliesDrugsAndMedicalSupplies
TaxidermyTaxidermy
Historical ArtifactsHistoricalArtifacts
Scientific SpecimensScientificSpecimens
Archaeological ArtifactsArchaeologicalArtifacts

Other Non Cash Contributions Table OtherNonCashContributionsTable

FieldValueIRS element (for citing)
Non Cash CheckboxXNonCashCheckbox
DescriptionEvent donations of goods, food or beveragesDescription
Number Of Contributions17NumberOfContributions
Noncash Contribs Rptd F990118335NoncashContribsRptdF990
Method Of Determining RevenuesFair ValueMethodOfDeterminingRevenues
FieldValueIRS element (for citing)
Any Property That Must Be HeldfalseAnyPropertyThatMustBeHeld
Review Process Unusual NC GiftsfalseReviewProcessUnusualNCGifts
Third Parties UsedtrueThirdPartiesUsed

Form990 Schedule M Part II Form990ScheduleMPartII

FieldValueIRS element (for citing)
IdentifierSales of publicly traded stockIdentifier
Return ReferenceSchedule M, Part I, Line 32(b)ReturnReference
ExplanationThe Organization uses a brokerage firm to sell donations of securities received as contributions from donors.Explanation

Schedule O IRS990ScheduleO

General Explanation GeneralExplanation (13 entries)

IdentifierIdentifierReturn ReferenceReturnReferenceExplanationExplanation
Other Program Services Description and Highlights - Special ProjectsPage 2, Part III, Line 4d (1 of 3)EVALUATION & RESEARCH -- The Rainforest Alliance determines the impact of our work through rigorous scientific research. We are particularly interested in studying and quantifying impacts on the following areas: water; biodiversity; environmental degradation; threatened and endangered species; treatment of workers; community health; competitiveness of community-based operations; and overall costs and benefits of certification or adoption of sustainability practices. Highlights of 2010: --Released report on the costs and benefits of implementing best management practices for tourism businesses. -- Engaged with the Eco Ag Partnership to outline collaborative analysis of social and ecological outcomes of Rainforest Alliance certification of tea in Kenya. -Provided support for the Ghana Forest, Climate and Communities Alliance Project through training of project staff in the collection of GPS data and the processing/mapping of these data in Google Earth.
Other Program Services Description and Highlights - EducationPage 2, Part III, Line 4d (2 of 3)Education - The Rainforest Alliance helps students of all ages understand the role that each one of us plays in biodiversity conservation. Our educational materials provide kids and teachers with the information they need to understand fundamental environmental issues and to take action that will help protect our planet. Our free, kindergarten through eighth grade curriculum follows state and national learning standards. Classroom lessons teach pertinent science, social studies, math and language arts concepts within the overarching context of environmental education. Highlights in 2010 include: * The Rainforest Alliance was honored with the Stepping Stones Museum for Children Stepping Up for Children Award. * Our education team promoted good global citizenship with school partners in Brooklyn, Newark and Jacksonville, helping to build environmental values among 291 teachers and 3,892 students using lesson plans on sustainability. * The Rainforest Alliance's Web based Learning Site - which includes facts about rainforest plants and animals, online games, virtual storybooks and activities, and comprehensive resources for teachers - received more than 1,093,000 page views and downloads.
Other Program Services Description and Highlights - Sustainable TourismPage 2, Part III, Line 4d (3 of 3)Tourism - The Rainforest Alliance offers training to tourism businesses, including hotels and lodges, and provides them with the tools and techniques they need to run efficiently and sustainably. Businesses that have completed our program earn the right to use the trademark Rainforest Alliance Verified TM mark on promotional materials. Through SustainableTrip.org and other tools, the Rainforest Alliance provides travelers, tour operators, and travel agents with a comprehensive listing of destinations that are not only beautiful, but also benefit communities, flora and fauna. Highlights in 2010 include: * The Rainforest Alliance took home the 2010 TIES Innovation Leadership Award, in recognition of its innovative work to promote sustainable tourism and bring tangible benefits to communities and conservation. * We launched SustainableTrip.org, a search tool for eco-savvy travelers looking for sustainable tourism businesses in Latin America and the Caribbean * We worked with 590 tourism businesses, up 34 percent (from 440 businesses) from 2009.
Other program services - Climate ProgramPage 2, Part III, Line 4DClimate Program- The Rainforest Alliance is working with farmers, foresters and tourism entrepreneurs throughout the tropics to help them reduce their greenhouse gas (GHG) footprint and adapt to the impacts of climate change. Through innovative, market-based tools - such as the development of forest carbon projects that result in the generation of carbon credits - we give communities an additional incentive to conserve their forestlands, reduce pressures on forests, decrease GHG emissions and increase carbon storage. Highlights in 2010 include: * The Rainforest Alliance verified or validated nine new carbon projects, covering almost 1.3 million acres of land, bringing the total number of forest carbon project verifications and validations to 18 (representing 3.1 million acres in 16 countries). * We concluded six assessments of forest carbon accounting methodologies * Nearly 400 students, teachers and local community members in Guatemala's Maya Biosphere Reserve participated in activity-based trainings hosted by the Rainforest Alliance. The trainings highlighted the role that forests play in curbing climate change and the potential benefits of investments in forest carbon projects. * The Rainforest Alliance reached out to stakeholders and policy makers at the United Nations Conference of Parties 16 on the subject of REDD+ financial, social and environmental issues. The policy positions we supported through the year are largely reflected in the resulting Cancun Agreements.
Additional bank accountsPart V, Line 4B - Foreign accountsForeign accounts are also maintained in the following countries which are in addition to the listing shown in Attachment 8: United Kingdom and Nicaragua.
Form 990 Review ProcessPage 6, Part VI, Section B, Line 11The VP of Finance and Administration/CFO initially reviews the organization's draft Form 990. The Office of General Counsel reviews the draft 990 with respect to any questions involving legal matters. The draft Form 990 is distributed to each of the organization's officers and directors. Each officer and director is asked to review the draft Form 990, and raise any questions or comments. After all comments are received, the VP of Finance and Administration/CFO oversees any revisions before the final Form 990 is filed.
Conflict of Interest PolicyPage 6, Part VI, Section B, Line 12cA copy of our conflict of interest policy, along with a conflict of interest disclosure statement, is furnished to each director, officer and staff member of the Rainforest Alliance upon undertaking the duties of such office, and annually thereafter for the term of such person's service to the organization. Any disclosures are reviewed by an internal committee made up of the President, Vice President of Finance and Administration/CFO and the General Counsel, and are reported on a quarterly basis to the Audit and Risk Committee. The Audit and Risk Committee has among its responsibilities the duty of reviewing the organization's performance in maintaining full independence. In addition, a detailed Form 990 Disclosure Statement, with respect to disclosures required to be reported on Form 990 about any transactions between the organization and those who serve it in various volunteer and paid capacities, and about any transactions among those persons, is distributed annually to members of the committee that awards Kleinhans fellowships and the Rainforest Alliance's directors, officers and key employees.
Compensation PolicyPage 6, Part VI, Section B, Line 15The organization has developed salary administration guidelines (the "Guidelines") that apply in setting the compensation of all of its employees. Under the Guidelines, the organization conducts an annual salary review for all employees. The organization participates in several salary surveys with similarly sized, international non-profit organizations to ensure that its salaries are within the range of those of comparable organizations. The midpoint of the organization's salary ranges generally falls within the salary range averages of comparable non-profit organizations. Performance reviews are used to establish an individual employee's compensation within the range set by comparability data. The Executive Committee of the Board of Directors approves modification of compensation that extends to substantially all employees. The Guidelines also require the Executive Committee to review and approve separately the compensation of the President and Vice President for Finance and Administration, unless those individuals receive a modification of compensation that extends to substantially all employees.
Organization's DocumentsPage 6, Part VI, Section C, Line 19The Organization's governing documents, conflict of interest policy, and financial statements are available to the public upon written request to management. In addition, the Organization's audited financial statements, conflict of interest and whistleblower policies, and summaries of all of its policies and procedures to ensure independence, are available on its Website.
Officer salary for CFO/VP of FinancePage 8, Part VII, Section AThere is no reportable compensation shown in columns D, E, or F for Richard Ryan, the CFO/VP of Finance and Administration as he was hired in 2010 and there were no reportable wages on the 2009 W-2 for him. He has been included on the schedule as he is an officer of the organization.
Foreign payroll taxes and fringe benefitsPage 10, Part IX, Line 9For employees working in foreign countries, the amounts for pension plan contributions, payroll taxes, and other employee benefits are all included in Line 9 - Other Employee Benefits.
Endowment FundsSchedule D, Page 2, Part V, Question 4The Endowment is intended to support Rainforest Alliance in its work to conserve biodiversity and ensure sustainable livelihoods by funding research and related activities regarding non-timber forest products. Such activities may include, without limitation, annual research fellowships, research coordination to oversee the research and provide support in refining and disseminating research results, and conferences to build knowledge, awareness and action.
Related OrganizationsSchedule R, Part I, (D) Total Income and (E) AssetsThe Organization has included all transactions of related organizations in its financial statements as well as in its Form 990. Specific identification of income and year end assets has not been included in the totals shown on Schedule R Part I. The Organization has plans to implement changes that will allow it to track these details on a going-forward basis by entity.

Schedule R IRS990ScheduleR

Form990 Schedule R Part I Form990ScheduleRPartI (7 entries)

Address Line1AddressForeign/AddressLine1CityAddressForeign/CityProvince Or StateAddressForeign/ProvinceOrStateCountryAddressForeign/CountryPostal CodeAddressForeign/PostalCodePrimary ActivitiesPrimaryActivitiesLegal Domicile Foreign CountryLegalDomicileForeignCountry
Rainforest Alliance Mexico-Alianza Para
PenSamientos 104Col. ReformaOaxacaMXC.P. 68000TreesMX
Rainforest Alliance Canada
15 Chemin BissonChelseaQuebecCAJ9B 1T9SmartwoodCA
Fundacion Rainforest Alliance
c/o Luciano 2 Cenes de la VegaGranadaSP18190SmartSourceSP
Sustainable Farm International Limitada
Apartado 11029-1100San JoseCSAgricultureCS
Rainforest Alliance SRL
Calle Manual Ignacio Salvatier 359Santa CruzBLSmartwoodBL
Rainforest Alliance Ltd
259-269 Old Marylebone RoadLondonUKNW15RAAgricultureUK
Rainforest Alliance Ghana
Hse No 36 Abosti StreetEast LegonGHACCRATreesGH
FieldValueIRS element (for citing)
Receipt Of Int Ann Rents RoyaltiesfalseReceiptOfIntAnnRentsRoyalties
Gift Grant Or Cap Contr To Other OrgfalseGiftGrantOrCapContrToOtherOrg
Gift Grant Or Cap Contr Fr Other OrgfalseGiftGrantOrCapContrFrOtherOrg
Loans Or Guarantees To Other OrgfalseLoansOrGuaranteesToOtherOrg
Loans Or Guarantees From Other OrgfalseLoansOrGuaranteesFromOtherOrg
Sale Of Assets To Other OrgfalseSaleOfAssetsToOtherOrg
Purchase Of Assets From Other OrgfalsePurchaseOfAssetsFromOtherOrg
Exchange Of AssetsfalseExchangeOfAssets
Rental Of Facilities To Other OrgsfalseRentalOfFacilitiesToOtherOrgs
Rental Of Facilities Fr Other OrgsfalseRentalOfFacilitiesFrOtherOrgs
Perform Of Services For Other OrgsfalsePerformOfServicesForOtherOrgs
Perform Of Services By Other OrgstruePerformOfServicesByOtherOrgs
Sharing Of FacilitiesfalseSharingOfFacilities
Sharing Of Paid EmployeesfalseSharingOfPaidEmployees
Reimbursement Paid To Other OrgfalseReimbursementPaidToOtherOrg
Reimbursement Paid By Other OrgfalseReimbursementPaidByOtherOrg
Other Transfer To Other OrgtrueOtherTransferToOtherOrg
Other Transfer From Other OrgfalseOtherTransferFromOtherOrg

Transactions Related Orgs Table TransactionsRelatedOrgsTable (2 entries)

Transaction TypeTransactionTypeAmount InvolvedAmountInvolved
PT Smartwood Indonesia
L1770910
PT Smartwood Indonesia
Q35101

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