NATIONAL RETAIL FEDERATION INC: Form 990, tax year 2009

View the entire original 990 at ProPublica ↗

Organization: NATIONAL RETAIL FEDERATION INC (EIN 13-5582627)
Tax period: 2009-03-01 to 2010-02-28
Filed: 2011-01-13
IRS object ID: 201130139349300308
Schema version: 2009v1.7
Source: Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header
Form 990
Schedule C
Schedule D
Schedule F
Schedule J
Schedule O
Schedule R

Return header ReturnHeader

Field	Value	IRS element (for citing)
Timestamp	2011-01-13T12:59:36-06:00	Timestamp
Tax Period End Date	2010-02-28	TaxPeriodEndDate

Preparer Firm PreparerFirm

Preparer Firm Business Name PreparerFirmBusinessName

Field	Value	IRS element (for citing)
Business Name Line1	DELOITTE TAX LLP	BusinessNameLine1

Preparer Firm US Address PreparerFirmUSAddress

Field	Value	IRS element (for citing)
Address Line1	600 RENAISSANCE CENTER SUITE 900	AddressLine1
City	DETROIT	City
State	MI	State
ZIP Code	482431895	ZIPCode

Field	Value	IRS element (for citing)
Return Type	990	ReturnType
Tax Period Begin Date	2009-03-01	TaxPeriodBeginDate

Filer Filer

Field	Value	IRS element (for citing)
EIN	135582627	EIN

Name Name

Field	Value	IRS element (for citing)
Business Name Line1	NATIONAL RETAIL FEDERATION INC	BusinessNameLine1

Field	Value	IRS element (for citing)
Name Control	NATI	NameControl
Phone	2027837971	Phone

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	LIBERTY PLACE 325 7TH ST NW No 1100	AddressLine1
City	WASHINGTON	City
State	DC	State
ZIP Code	20004	ZIPCode

Officer Officer

Field	Value	IRS element (for citing)
Name	DELOITTE TAX LLP	Name
Title	CFO	Title
Phone	2027837971	Phone
Date Signed	2011-01-13	DateSigned
Authorize Third Party	1	AuthorizeThirdParty

Preparer Preparer

Field	Value	IRS element (for citing)
Name	JENNIFER GILARDI	Name
Phone	3133963000	Phone

Field	Value	IRS element (for citing)
Tax Year	2009	TaxYear
Build TS	2016-02-24 21:20:13Z	BuildTS

Form 990 IRS990

Field	Value	IRS element (for citing)
Name Of Principal Officer Person	TRACY MULLIN	NameOfPrincipalOfficerPerson

Address Principal Officer US AddressPrincipalOfficerUS

Field	Value	IRS element (for citing)
Address Line1	LIBERTY PLACE 325 7TH ST NW No 1100	AddressLine1
City	WASHINGTON	City
State	DC	State
ZIP Code	20004	ZIPCode

Field	Value	IRS element (for citing)
Gross Receipts	50678609	GrossReceipts
Group Return For Affiliates	0	GroupReturnForAffiliates
Organization501c	X	Organization501c
Web Site	WWW.NRF.COM	WebSite
Type Of Organization Corporation	X	TypeOfOrganizationCorporation
Year Formation	1911	YearFormation
State Legal Domicile	NY	StateLegalDomicile
Activity Or Mission Description	NRF'S MISSION IS TO ADVANCE AND PROTECT THE INTERESTS OF THE RETAIL INDUSTRY (SEE SCHEDULE O) TO HELP RETAILERS ACHIEVE EXCELLENCE IN ALL AREAS OF THEIR BUSINESS.	ActivityOrMissionDescription
Nbr Voting Members Governing Body	49	NbrVotingMembersGoverningBody
Nbr Independent Voting Members	48	NbrIndependentVotingMembers
Total Nbr Employees	103	TotalNbrEmployees
Total Nbr Volunteers	2900	TotalNbrVolunteers
Total Gross UBI	2000	TotalGrossUBI
Net Unrelated Business Txbl Income	-6200	NetUnrelatedBusinessTxblIncome
Contributions Grants Prior Year	7175883	ContributionsGrantsPriorYear
Contributions Grants Current Year	6625515	ContributionsGrantsCurrentYear
Program Service Revenue Prior Year	22526410	ProgramServiceRevenuePriorYear
Program Service Revenue CY	18466527	ProgramServiceRevenueCY
Investment Income Prior Year	-114961	InvestmentIncomePriorYear
Investment Income Current Year	-324548	InvestmentIncomeCurrentYear
Other Revenue Prior Year	91090	OtherRevenuePriorYear
Other Revenue Current Year	90021	OtherRevenueCurrentYear
Total Revenue Prior Year	29678422	TotalRevenuePriorYear
Total Revenue Current Year	24857515	TotalRevenueCurrentYear
Grants And Similar Amnts CY	0	GrantsAndSimilarAmntsCY
Benefits Paid To Members CY	0	BenefitsPaidToMembersCY
Salaries Etc Prior Year	12708844	SalariesEtcPriorYear
Salaries Etc Current Year	12893642	SalariesEtcCurrentYear
Total Prof Fundrsng Exp CY	0	TotalProfFundrsngExpCY
Total Fundrsng Exp Current Year	0	TotalFundrsngExpCurrentYear
Other Expense Prior Year	16843538	OtherExpensePriorYear
Other Expenses Current Year	14252268	OtherExpensesCurrentYear
Total Expenses Prior Year	29552382	TotalExpensesPriorYear
Total Expenses Current Year	27145910	TotalExpensesCurrentYear
Revenues Less Expenses Prior Year	126040	RevenuesLessExpensesPriorYear
Revenues Less Expenses CY	-2288395	RevenuesLessExpensesCY
Total Assets BOY	45207972	TotalAssetsBOY
Total Assets EOY	46898537	TotalAssetsEOY
Total Liabilities BOY	17744444	TotalLiabilitiesBOY
Total Liabilities EOY	20444163	TotalLiabilitiesEOY
Net Assets Or Fund Balances BOY	27463528	NetAssetsOrFundBalancesBOY
Net Assets Or Fund Balances EOY	26454374	NetAssetsOrFundBalancesEOY
Mission Description	NRF'S MISSION IS TO ADVANCE AND PROTECT THE INTERESTS OF THE RETAIL INDUSTRY AND TO HELP RETAILERS ACHIEVE EXCELLENCE IN ALL AREAS OF THEIR BUSINESS.	MissionDescription
Significant New Program Services	0	SignificantNewProgramServices
Significant Change	0	SignificantChange
Description	NRF HELPS RETAILERS ACHIEVE EXCELLENCE IN ALL AREAS OF THEIR BUSINESS THROUGH ITS ANNUAL CONVENTION, AND MORE THAN 20 CONFERENCES AND WORKSHOPS. THESE EVENTS BRING RETAILERS TOGETHER WITH INDUSTRY THOUGHT LEADERS AND SUPPLIERS TO EXPLORE RESEARCH ON THE FUTURE OF RETAIL; EXAMINE BENCHMARKING AND BEST PRACTICES OF INDUSTRY PEERS; AND LEARN ABOUT CUTTING EDGE PRODUCTS FROM THE INDUSTRY'S LEADING SOLUTION PROVIDERS. DESIGNED TO MEET THE NEEDS OF A VARIETY OF RETAIL DISCIPLINES INCLUDING TECHNOLOGY, E-COMMERCE, LOSS PREVENTION AND MARKETING, THE EVENTS ATTRACTS MORE THAN 20,000 INDUSTRY PROFESSIONALS ANNUALLY.	Description

Activity2 Activity2

Field	Value	IRS element (for citing)
Description	NRF ADVANCES AND PROTECTS THE INTERESTS OF THE RETAIL INDUSTRY THROUGH ITS LEGISLATIVE AND REGULATORY ADVOCACY. THESE EFFORTS FOCUS ON THE ISSUES THAT DIRECTLY AFFECT THE RETAIL BUSINESS INCLUDING PRODUCT SAFETY, INTERNATIONAL TRADE, CREDIT AND PAYMENTS POLICY, LABOR BENEFITS AND EMPLOYMENT PRACTICES, AND TAX POLICY, AMONG OTHERS.	Description

Activity3 Activity3

Field	Value	IRS element (for citing)
Description	NRF HELPS ITS MEMBERS ACHIEVE EXCELLENCE IN THEIR BUSINESS THROUGH INFOMRATION DISSEMINATION ON TOPICS THAT RANGE FROM ORGANIZED RETAIL CRIME TO E-COMMENRCE SALES TRENDS; FACILITATION OF PEER TO PEER INTERACTION THAT CREATE WORKABLE SOLUTIONS TO BUSINESS CHALLENGES SUCH AS LEVERAGING TECHNOLOOGY IN AN UNCERTAIN ECONOMY AND MANAGING GENERATIONAL DIFFERENCES; AND DEVELOPMENT OF INDUSTRY STANDARDS THAT REDUCE THE COST OF TECHNOLOGY. THE WORK IS CONDUCTED BY OVER 50 INDUSTRY COUNCILS AND TASK FORCES.	Description

Field	Value	IRS element (for citing)
Described In501 C3	0	DescribedIn501C3
Schedule B Required	0	ScheduleBRequired
Political Activities	0	PoliticalActivities
Subject To Proxy Tax	1	SubjectToProxyTax
Donor Advised Funds	0	DonorAdvisedFunds
Conservation Easements	0	ConservationEasements
Collections Of Art	0	CollectionsOfArt
Credit Counseling	0	CreditCounseling
Term Or Permanent Endowments	0	TermOrPermanentEndowments
Balance Sheet Amounts Reported	1	BalanceSheetAmountsReported
Independent Audit Financial Stmt	0	IndependentAuditFinancialStmt
Consolidated Audit Financial Stmt	1	ConsolidatedAuditFinancialStmt
School	0	School
Foreign Office	0	ForeignOffice
Foreign Activities	1	ForeignActivities
More Than5000 K To Organizations	0	MoreThan5000KToOrganizations
More Than5000 K To Individuals	0	MoreThan5000KToIndividuals
Professional Fundraising	0	ProfessionalFundraising
Fundraising Activities	0	FundraisingActivities
Gaming	0	Gaming
Hospital	0	Hospital
Grants To Organizations	0	GrantsToOrganizations
Grants To Individuals	0	GrantsToIndividuals
Schedule J Required	1	ScheduleJRequired
Tax Exempt Bonds	0	TaxExemptBonds
Loan To Officer Or DQP	0	LoanToOfficerOrDQP
Grant To Related Person	0	GrantToRelatedPerson
Bsnss Rltnshp With Organization	0	BsnssRltnshpWithOrganization
Bsnss Rltnshp Thru Family Member	0	BsnssRltnshpThruFamilyMember
Officer Entity With Bsnss Rltnshp	0	OfficerEntityWithBsnssRltnshp
Deductible Non Cash Contributions	0	DeductibleNonCashContributions
Deductible Contributions Of Art	0	DeductibleContributionsOfArt
Terminated	0	Terminated
Partial Liquidation	0	PartialLiquidation
Disregarded Entity	0	DisregardedEntity
Related Entity	1	RelatedEntity
Related Org Controlled Entity	1	RelatedOrgControlledEntity
Activities Conducted Partnership	0	ActivitiesConductedPartnership
Schedule O Required	1	ScheduleORequired
Number Forms Transmitted With1096	79	NumberFormsTransmittedWith1096
Number W2 G Included	0	NumberW2GIncluded
Compliance With Backup Witholding	1	ComplianceWithBackupWitholding
Number Of Employees	103	NumberOfEmployees
Employment Tax Returns Filed	1	EmploymentTaxReturnsFiled
Unrelated Business Income	1	UnrelatedBusinessIncome
Form990-T Filed	1	Form990-TFiled
Foreign Financial Account	0	ForeignFinancialAccount
Prohibited Tax Shelter Trans	0	ProhibitedTaxShelterTrans
Taxable Party Notification	0	TaxablePartyNotification
Non Deductible Contributions	0	NonDeductibleContributions
Nbr Voting Governing Body Members	49	NbrVotingGoverningBodyMembers
Number Independent Voting Members	48	NumberIndependentVotingMembers
Family Or Business Relationship	1	FamilyOrBusinessRelationship
Delegation Of Management Duties	0	DelegationOfManagementDuties
Changes To Organizing Docs	0	ChangesToOrganizingDocs
Material Diversion Or Misuse	0	MaterialDiversionOrMisuse
Members Or Stockholders	1	MembersOrStockholders
Election Of Board Members	1	ElectionOfBoardMembers
Decisions Subject To Approval	1	DecisionsSubjectToApproval
Minutes Of Governing Body	1	MinutesOfGoverningBody
Minutes Of Committees	1	MinutesOfCommittees
Officer Mailing Address	0	OfficerMailingAddress
Local Chapters	0	LocalChapters
Form990 Provided To Governing Body	1	Form990ProvidedToGoverningBody
Conflict Of Interest Policy	1	ConflictOfInterestPolicy
Annual Disclosure Covered Persons	1	AnnualDisclosureCoveredPersons
Regular Monitoring Enforcement	1	RegularMonitoringEnforcement
Whistleblower Policy	1	WhistleblowerPolicy
Document Retention Policy	1	DocumentRetentionPolicy
Compensation Process CEO	1	CompensationProcessCEO
Compensation Process Other	1	CompensationProcessOther
Investment In Joint Venture	0	InvestmentInJointVenture
Upon Request	X	UponRequest

The Books Are In Care Of TheBooksAreInCareOf

Name Business NameBusiness

Field	Value	IRS element (for citing)
Business Name Line1	CARLEEN KOHUT	BusinessNameLine1

Field	Value	IRS element (for citing)
Telephone Number	2026268129	TelephoneNumber

Address US AddressUS

Field	Value	IRS element (for citing)
Address Line1	325 7TH ST NW	AddressLine1
City	WASHINGTON	City
State	DC	State
ZIP Code	20004	ZIPCode

Form990 Part VII Section A Form990PartVIISectionA (57 entries)

TitleTitle	Average Hours Per WeekAverageHoursPerWeek	Individual Trustee Or DirectorIndividualTrusteeOrDirector	Reportable Comp From OrganizationReportableCompFromOrganization	Reportable Comp From Related OrgsReportableCompFromRelatedOrgs	Other CompensationOtherCompensation	OfficerOfficer	Highest Compensated EmployeeHighestCompensatedEmployee
THOMAS G BATA
DIRECTOR	0.50	X	0	0	0
H JAMES BAUM
DIRECTOR	1.00	X	0	0	0
ROBERT M BEALL II
DIRECTOR	1.00	X	0	0	0
ARTEM A BEKTEMIROV
DIRECTOR	0.50	X	0	0	0
ROBERT M BENHAM
DIRECTOR	1.00	X	0	0	0
BYRON L BERGEN
DIRECTOR	0.50	X	0	0	0
CEM BOYNER
DIRECTOR	0.50	X	0	0	0
CLAUDIO DEL VECCHIO
DIRECTOR	0.50	X	0	0	0
WILLIAM DOMBROWSKI
DIRECTOR	1.00	X	0	0	0
ROGER N FARAH
DIRECTOR	1.00	X	0	0	0
JOE FLANNERY
DIRECTOR	0.50	X	0	0	0
PHILIP L FRANCIS
DIRECTOR	1.00	X	0	0	0
MINDY GROSSMAN
DIRECTOR	1.00	X	0	0	0
PHILIPPE HOUZE
DIRECTOR	0.50	X	0	0	0
ELLIOT S JAFFE
DIRECTOR	0.50	X	0	0	0
M FAROOQ KATHWARI
DIRECTOR	1.00	X	0	0	0
DANIEL SC KOO
DIRECTOR	1.00	X	0	0	0
KAY LAWTHER KRILL
DIRECTOR	0.50	X	0	0	0
HOWARD L LEVINE
DIRECTOR	0.50	X	0	0	0
KEITH LIPERT
DIRECTOR	0.50	X	0	0	0
TERRY J LUNDGREN
DIRECTOR	1.00	X	0	0	0
JON L LUTHER
DIRECTOR	1.00	X	0	0	0
MARTY P ALBERTSON
DIRECTOR	0.50	X	0	0	0
JOHN KARONIS
DIRECTOR	0.50	X	0	0	0
DANIEL LALONDE
DIRECTOR	0.50	X	0	0	0
LOVRO MANDAC
DIRECTOR	0.50	X	0	0	0
WILLIAM L MCCOMB
DIRECTOR	0.50	X	0	0	0
CHRIS MCCORMICK
DIRECTOR	0.50	X	0	0	0
MITCHELL B MODEL
DIRECTOR	0.50	X	0	0	0
JORGE PONT
DIRECTOR	0.50	X	0	0	0
DARYL ROUTZAHN
DIRECTOR	1.00	X	0	0	0
MATTHEW E RUBEL
DIRECTOR	0.50	X	0	0	0
CARL CHUCK RUBIN
DIRECTOR	1.00	X	0	0	0
RON SACINO
DIRECTOR	1.00	X	0	0	0
STEPHEN I SADOVE
DIRECTOR	1.00	X	0	0	0
GORDON I SEGAL
DIRECTOR	1.00	X	0	0	0
JEFF B SHERMAN
DIRECTOR	0.50	X	0	0	0
EDWARD W STACK
DIRECTOR	0.50	X	0	0	0
J HILL STOCKTON
DIRECTOR	0.50	X	0	0	0
TRUDY F SULLIVAN
DIRECTOR	0.50	X	0	0	0
BURTON M TANSKY
DIRECTOR	1.00	X	0	0	0
KIP TINDELL
DIRECTOR	1.00	X	0	0	0
MYRON E ULLMAN III
DIRECTOR	1.00	X	0	0	0
GARY WHITE
DIRECTOR	0.50	X	0	0	0
JAMES F WRIGHT
DIRECTOR	1.00	X	0	0	0
LAURENT MILCHIOR
DIRECTOR	0.50	X	0	0	0
LORI SCHAFER
DIRECTOR	0.50	X	0	0	0
ARNOLD B ZETCHER
DIRECTOR	0.50	X	0	0	0
BRIAN K DEVINE
DIRECTOR	0.50	X	0	0	0
TRACY MULLIN
DIRECTOR, PRES / CEO	50.00	X	1556954	0	2286	X
STEVEN J PFISTER
SVP, GVT RELATIONS	50.00		534706	0	414		X
MALLORY DUNCAN
GENERAL COUNSEL	50.00		301556	0	1188	X
DAVID HOGAN
SVP, RETAIL OPS & CIO	50.00		277199	0	414		X
CARLEEN KOHUT
SENIOR VP, CFO	50.00		255158	0	414	X
ERIK AUTOR
VP, INTERNATIONAL TRADE	50.00		227199	0	414		X
ROBERT J GREEN
VP, GVT/POL AFFAIRS	50.00		219027	0	270		X
RACHELLE BERNSTEIN
VP, TAX COUNSEL	50.00		217426	0	774		X

Field	Value	IRS element (for citing)
Total Reportable Comp From Org	3589225	TotalReportableCompFromOrg
Total Reportable Comp Frm Rltd Orgs	0	TotalReportableCompFrmRltdOrgs
Total Other Compensation	6174	TotalOtherCompensation
Number Individuals GT100 K	27	NumberIndividualsGT100K
Formers Listed	0	FormersListed
Total Comp GT150 K	1	TotalCompGT150K
Compensation From Other Sources	0	CompensationFromOtherSources

Contractor Compensation ContractorCompensation (5 entries)

Address Line1AddressOfContractor/AddressUS/AddressLine1	CityAddressOfContractor/AddressUS/City	StateAddressOfContractor/AddressUS/State	ZIP CodeAddressOfContractor/AddressUS/ZIPCode	Description Of ServicesDescriptionOfServices	CompensationCompensation
GES EXPOSITION SERVICES
4805 SAND LAKE RD	ORLANDO	FL	32819	CONVENTION SERVICES	772436
AVW TELAV
9900 BUSINESS PARKWAY	LANHAM	MD	20706	CONVENTION SERVICES	648124
MADER CONSULTING SERVICES INC
2 OAK PLACE	BERNVILLE	PA	19506	CONSULTING SERVICES	388517
SHAW PITTMAN
50 FREMONT STREET	SAN FRANCISCO	CA	941052228	LEGAL SERVICES	283747
CENTERPLATE
201 E BROAD ST	SPARTANBURG	SC	29306	CONVENTION SERVICES	264893

Field	Value	IRS element (for citing)
Number Of Contractors GT100 K	14	NumberOfContractorsGT100K
Membership Dues	6625515	MembershipDues
Total Contributions	6625515	TotalContributions

Program Service Revenue ProgramServiceRevenue (3 entries)

DescriptionDescription	Business CodeBusinessCode	Total Revenue ColumnTotalRevenueColumn	Related Or Exempt Function IncomeRelatedOrExemptFunctionIncome	Unrelated Business RevenueUnrelatedBusinessRevenue
CONVENTION CONFERENCE	900099	18086648	18084648	2000
SPECIAL PROJECTS	900099	226007	226007
MEMBER PROGRAMS	900099	153872	153872

Field	Value	IRS element (for citing)
Total Program Service Revenue	18466527	TotalProgramServiceRevenue

Investment Income InvestmentIncome

Field	Value	IRS element (for citing)
Total Revenue Column	506046	TotalRevenueColumn
Exclusion	$506,046	ExclusionAmount

Royalties Revenue RoyaltiesRevenue

Field	Value	IRS element (for citing)
Total Revenue Column	90021	TotalRevenueColumn
Exclusion	$90,021	ExclusionAmount

Gross Amount Sales Assets GrossAmountSalesAssets

Field	Value	IRS element (for citing)
Securities	24990500	Securities

Less Cost Oth Basis Sales Expenses LessCostOthBasisSalesExpenses

Field	Value	IRS element (for citing)
Securities	25821094	Securities

Gain Or Loss GainOrLoss

Field	Value	IRS element (for citing)
Securities	-830594	Securities

Net Gain Or Loss Investments NetGainOrLossInvestments

Field	Value	IRS element (for citing)
Total Revenue Column	-830594	TotalRevenueColumn
Exclusion	-$830,594	ExclusionAmount

Total Revenue TotalRevenue

Field	Value	IRS element (for citing)
Total Revenue Column	24857515	TotalRevenueColumn
Related Or Exempt Function Income	18464527	RelatedOrExemptFunctionIncome
Unrelated Business Revenue	2000	UnrelatedBusinessRevenue
Exclusion	-$234,527	ExclusionAmount

Comp Current Officers Directors CompCurrentOfficersDirectors

Field	Value	IRS element (for citing)
Total	2050130	Total

Other Salaries And Wages OtherSalariesAndWages

Field	Value	IRS element (for citing)
Total	8084694	Total

Pension Plan Contributions PensionPlanContributions

Field	Value	IRS element (for citing)
Total	1665147	Total

Other Employee Benefits OtherEmployeeBenefits

Field	Value	IRS element (for citing)
Total	429095	Total

Payroll Taxes PayrollTaxes

Field	Value	IRS element (for citing)
Total	664576	Total

Fees For Services Legal FeesForServicesLegal

Field	Value	IRS element (for citing)
Total	382723	Total

Fees For Services Accounting FeesForServicesAccounting

Field	Value	IRS element (for citing)
Total	122191	Total

Fees For Services Invst Mgmnt Fees FeesForServicesInvstMgmntFees

Field	Value	IRS element (for citing)
Total	140746	Total

Fees For Services Other FeesForServicesOther

Field	Value	IRS element (for citing)
Total	1942886	Total

Advertising Advertising

Field	Value	IRS element (for citing)
Total	82635	Total

Office Expenses OfficeExpenses

Field	Value	IRS element (for citing)
Total	944862	Total

Information Technology InformationTechnology

Field	Value	IRS element (for citing)
Total	51713	Total

Occupancy Occupancy

Field	Value	IRS element (for citing)
Total	1403814	Total

Travel Travel

Field	Value	IRS element (for citing)
Total	252058	Total

Conferences Meetings ConferencesMeetings

Field	Value	IRS element (for citing)
Total	7623296	Total

Interest Interest

Field	Value	IRS element (for citing)
Total	35399	Total

Depreciation Depletion DepreciationDepletion

Field	Value	IRS element (for citing)
Total	401794	Total

Insurance Insurance

Field	Value	IRS element (for citing)
Total	52980	Total

Other Expenses OtherExpenses (5 entries)

DescriptionDescription	TotalTotal
RECRUITING	288890
PROJECT EXPENSES	172049
DUES	99006
BAD DEBT EXPENSE	80004
BUS & REPRESENTATION	55170

All Other Expenses AllOtherExpenses

Field	Value	IRS element (for citing)
Total	120052	Total

Total Functional Expenses TotalFunctionalExpenses

Field	Value	IRS element (for citing)
Total	27145910	Total

Cash Non Interest Bearing CashNonInterestBearing

Field	Value	IRS element (for citing)
BOY	1589473	BOY
EOY	2089940	EOY

Accounts Receivable AccountsReceivable

Field	Value	IRS element (for citing)
BOY	1261132	BOY
EOY	1389952	EOY

Prepaid Expenses Deferred Charges PrepaidExpensesDeferredCharges

Field	Value	IRS element (for citing)
BOY	227726	BOY
EOY	648327	EOY

Field	Value	IRS element (for citing)
Land Buildings Equipment Basis	3129526	LandBuildingsEquipmentBasis
Land Bldg Equipment Accum Deprec	2368850	LandBldgEquipmentAccumDeprec

Land Buildings Equipment Basis Net LandBuildingsEquipmentBasisNet

Field	Value	IRS element (for citing)
BOY	1142959	BOY
EOY	760676	EOY

Investments Other Securities InvestmentsOtherSecurities

Field	Value	IRS element (for citing)
BOY	17053877	BOY
EOY	20858367	EOY

Other Assets Total OtherAssetsTotal

Field	Value	IRS element (for citing)
BOY	23932805	BOY
EOY	21151275	EOY

Total Assets TotalAssets

Field	Value	IRS element (for citing)
BOY	45207972	BOY
EOY	46898537	EOY

Accounts Payable Accrued Expenses AccountsPayableAccruedExpenses

Field	Value	IRS element (for citing)
BOY	2972630	BOY
EOY	3423120	EOY

Deferred Revenue DeferredRevenue

Field	Value	IRS element (for citing)
BOY	6801790	BOY
EOY	8266174	EOY

Mort Notes Pybl Secured Invest Prop MortNotesPyblSecuredInvestProp

Field	Value	IRS element (for citing)
EOY	1000000	EOY

Other Liabilities OtherLiabilities

Field	Value	IRS element (for citing)
BOY	7970024	BOY
EOY	7754869	EOY

Total Liabilities TotalLiabilities

Field	Value	IRS element (for citing)
BOY	17744444	BOY
EOY	20444163	EOY

Field	Value	IRS element (for citing)
Follow SFAS117	X	FollowSFAS117

Unrestricted Net Assets UnrestrictedNetAssets

Field	Value	IRS element (for citing)
BOY	27463528	BOY
EOY	26454374	EOY

Total Net Assets Fund Balances TotalNetAssetsFundBalances

Field	Value	IRS element (for citing)
BOY	27463528	BOY
EOY	26454374	EOY

Total Liab Net Assets Fund Balances TotalLiabNetAssetsFundBalances

Field	Value	IRS element (for citing)
BOY	45207972	BOY
EOY	46898537	EOY

Field	Value	IRS element (for citing)
Method Of Accounting Accrual	X	MethodOfAccountingAccrual
Accountant Compile Or Review	0	AccountantCompileOrReview
FS Audited	1	FSAudited
Audit Committee	1	AuditCommittee
Financial Statement Consolidated	X	FinancialStatementConsolidated
Federal Grant Audit Required	0	FederalGrantAuditRequired

Schedule C IRS990ScheduleC

Field	Value	IRS element (for citing)
Substantially All Dues Nondeduct	0	SubstantiallyAllDuesNondeduct
Only In House Lobbying	0	OnlyInHouseLobbying
Agree To Carryover Prior Year	1	AgreeToCarryoverPriorYear
Dues Assessments	6625515	DuesAssessments
Non Ded Lobby Political Current	2070144	NonDedLobbyPoliticalCurrent
Non Ded Lobby Political Total	2070144	NonDedLobbyPoliticalTotal
Aggr Amt Reported In Dues Notices	2154415	AggrAmtReportedInDuesNotices
Taxable	-$84,271	TaxableAmount

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovements

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	618773	OtherCostOrOtherBasis
Depreciation	357281	Depreciation
Book Value	261492	BookValue

Equipment Equipment

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	157306	OtherCostOrOtherBasis
Depreciation	143536	Depreciation
Book Value	13770	BookValue

Other Land Buildings OtherLandBuildings

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	2353447	OtherCostOrOtherBasis
Depreciation	1868033	Depreciation
Book Value	485414	BookValue

Field	Value	IRS element (for citing)
Total Of Book Value Land Buildings	760676	TotalOfBookValueLandBuildings

Other Securities OtherSecurities (6 entries)

DescriptionDescription	Book ValueBookValue	Method Of ValuationMethodOfValuation
CERTIFICATES OF DEPOSIT	216034	F
US GOVERNMENT OBLIGATIONS	3386297	F
MORTGAGE AND ASSET BACKED SECURITIES	1599649	F
EQUITY INSTRUMENTS	10342451	F
MONEY MARKET FUNDS	4119960	F
US GOVT SPONSORED ENTITY BONDS	1193976	F

Field	Value	IRS element (for citing)
Total Of Book Value Securities	20858367	TotalOfBookValueSecurities

Other Assets OtherAssets (2 entries)

DescriptionDescription	Book ValueBookValue
INVESTMENT IN SUBSIDIARY	20384140
OTHER ASSETS	767135

Field	Value	IRS element (for citing)
Total Book Value Other Assets	21151275	TotalBookValueOtherAssets

Other Liabilities OtherLiabilities (5 entries)

DescriptionDescription	AmountAmount
PENSION LIABILITY	$3,575,601
DEFERRED COMPENSATION	$2,870,353
ACCRUED RENT	$661,382
LEASES PAYABLE	$37,746
POST RETIREMENT HEALTH INSURANCE LIABILITY	$609,787

Field	Value	IRS element (for citing)
Total Of Amounts	7754869	TotalOfAmounts

Form990 Schedule D Part XIV Form990ScheduleDPartXIV

Field	Value	IRS element (for citing)
Explanation	NRF HAS EVALUATED THE EFFECT OF THE STANDARD [ACCOUNTING GUIDANCE FOR UNCERTAINTY IN INCOME TAXES] AND HAS DETERMINED THAT THE ADOPTION OF THIS GUIDANCE RESULTED IN NO CHANGE TO THE BEGINNING BALANCE OF NET ASSETS AND DID NOT HAVE ANY MATERIAL IMPACT ON NRF'S STATEMENT OF ACTIVITIES.	Explanation

Schedule F IRS990ScheduleF

Accts Actvs Out US Table AcctsActvsOutUSTable

Field	Value	IRS element (for citing)
Region	EUROPE (INCLUDING ICELAND AND GREENLAND)	Region
Type Of Activities Conducted	PROGRAM SERVICES	TypeOfActivitiesConducted
Specific Services Provided	VARIOUS EDUCATIONAL MEETINGS CONDUCTED FOR INTERNATIONAL RETAILERS.	SpecificServicesProvided
Total Expenditures	27016	TotalExpenditures

Field	Value	IRS element (for citing)
Total Number Of Offices	0	TotalNumberOfOffices
Total Number Of Employees	0	TotalNumberOfEmployees
Total Amount Spent	27016	TotalAmountSpent

Schedule J IRS990ScheduleJ

Field	Value	IRS element (for citing)
First Class Or Charter Travel	X	FirstClassOrCharterTravel
Club Dues Or Fees	X	ClubDuesOrFees
Written Policy Re T And E Expenses	1	WrittenPolicyReTAndEExpenses
Substantiation Required	1	SubstantiationRequired
Compensation Committee	X	CompensationCommittee
Independent Consultant	X	IndependentConsultant
Written Employment Contract	X	WrittenEmploymentContract
Compensation Survey	X	CompensationSurvey
Board Or Committee Approval	X	BoardOrCommitteeApproval
Severance Payment	0	SeverancePayment
Supplemental Nonqual Retire Plan	1	SupplementalNonqualRetirePlan
Equity Based Comp Arrangement	0	EquityBasedCompArrangement

Form990 Schedule J Part II Form990ScheduleJPartII (8 entries)

Base Compensation Filing OrgBaseCompensationFilingOrg	Comp Based On Related OrgsCompBasedOnRelatedOrgs	Bonus Filing OrgBonusFilingOrg	Bonus Related OrgsBonusRelatedOrgs	Other Compensation Filing OrgOtherCompensationFilingOrg	Other Compensation Related OrgsOtherCompensationRelatedOrgs	Deferred Comp Filing OrgDeferredCompFilingOrg	Deferred Comp Related OrgsDeferredCompRelatedOrgs	Nontaxable Benefits Filing OrgNontaxableBenefitsFilingOrg	Nontaxable Benefits Related OrgsNontaxableBenefitsRelatedOrgs	Total Compensation Filing OrgTotalCompensationFilingOrg	Total Compensation Related OrgsTotalCompensationRelatedOrgs	Comp Report Prior990 Filing OrgCompReportPrior990FilingOrg	Comp Report Prior990 Related OrgsCompReportPrior990RelatedOrgs
TRACY MULLIN
690000	0	207000	0	659954	0	132743	0	117698	0	1807395	0	0	0
STEVEN J PFISTER
436800	0	0	0	97906	0	74503	0	66928	0	676137	0	0	0
MALLORY DUNCAN
301556	0	0	0	0	0	52284	0	46070	0	399910	0	0	0
DAVID HOGAN
277199	0	0	0	0	0	47943	0	43335	0	368477	0	0	0
CARLEEN KOHUT
255158	0	0	0	0	0	44137	0	39481	0	338776	0	0	0
ERIK AUTOR
227199	0	0	0	0	0	39309	0	35116	0	301624	0	0	0
ROBERT J GREEN
219027	0	0	0	0	0	37873	0	33962	0	290862	0	0	0
RACHELLE BERNSTEIN
217426	0	0	0	0	0	37683	0	33287	0	288396	0	0	0

Form990 Schedule J Part III Form990ScheduleJPartIII (3 entries)

Return ReferenceReturnReference	ExplanationExplanation	IdentifierIdentifier
Part I, Line 1a	FIRST CLASS TRAVEL IS PROVIDED ON AN EXCEPTION BASIS FOR OVERSEAS TRAVEL. ANYONE FLYING OVERSEAS MAY BE ELIGIBLE. IT IS NOT INCLUDED AS COMPENSATION ON A W-2 AS WE CONSIDER IT PART OF DOING BUSINESS. CLUB DUES WERE PAID TO ONE HCE. THE AMOUNTS WERE NOT INCLUDED IN HIS W-2 WAGES BECAUSE THE CLUB MEMBERSHIP WAS FOR BUSINESS USE ONLY; NO PERSONAL USE WAS PERMITTED.
Part I, Line 4a	TRACY MULLIN: $660,427 AND STEVE PFISTER: $103,716 AMOUNTS INCLUDED IN W-2 AND COMPENSATION SCHEDULE
Part III	EIGHTEEN PERCENT OF EACH OFFICER'S COMPENSATION AS WELL AS DAVID HOGAN'S COMPENSATION (THE EQUIVALENT OF 9 HOURS PER WEEK) IS DEVOTED TO THE ACTIVITIES OF NRF'S SUBISIDIARY, NRF ENTERPRISES. A PORTION OF THE SALARIES REFLECTED ON SCHEDULE J WERE DEDUCTED BY NRF ENTERPRISES ON ITS 2009 FORM 1120.	Supplemental Information

Schedule O IRS990ScheduleO

General Explanation GeneralExplanation (10 entries)

IdentifierIdentifier	ExplanationExplanation
Form 990, Part VI, Section A, line 2	THE FOLLOWING PERSONS SERVE THE BOARD OF NRF AND NRF ENTERPRISES, A RELATED FOR-PROFIT ORGANIZATION: H JAMES BAUM ROBERT M BEALL II ROBERT M BENHAM WILLIAM DOMBROWSKI ROGER N FARAH PHILIP L FRANCIS MINDY F GROSSMAN M FAROOQ KATHWARI DANIEL SC KOO TERRY J LUNDGREN JON L LUTHER TRACY MULLIN DARYL ROUTZAHN CHUCK RUBIN STEPHEN SADOVE GORDON I SEGAL BURTON M TANSKY KIP TINDELL MYRON E ULLMAN III JAMES F WRIGHT RON SACINO
Form 990, Part VI, Section A, line 6	NRF IS A MEMBERSHIP BASED TRADE ASSOCIATION.
Form 990, Part VI, Section A, line 7a	NRF'S GOVERNING BODY IS ELECTED BY ITS MEMBERSHIP.
Form 990, Part VI, Section A, line 7b	NRF'S GOVERNING BODY NOMINATES ITS OFFICERS, WHICH IS THEN SUBJECT TO THE APPROVAL OF THE MEMBERSHIP.
Form 990, Part VI, Section B, line 11	NRF'S 990 IS MADE AVAILABLE TO ITS GOVERNING BODY VIA ITS SECURE WEBPAGE PRIOR TO ITS FILING. NRF'S FINANCE COMMITTEE, THE STANDING COMMITTEE OF THE BOARD CHARGED WITH FINANCIAL OVERSIGHT OF NRF, REVIEWS THE DRAFT RETURN IN DEPTH WITH NRF MANAGEMENT. UPON THE COMPLETION OF THE REVIEW AND APPROVAL BY THE COMMITTEE, THE CHAIR OF THE FINANCE COMMITTEE COMMENDS THE 990 TO THE BOARD FOR THEIR APPROVAL AND AUTHORIZATION TO FILE.
Form 990, Part VI, Section B, line 12c	NRF PERIODICALLY REVIEWS ITS BUSINESS ETHICS & EMPLOYEE CONDUCT POLICY WITH STAFF AND REQUIRES EMPLOYEES TO ANNUALLY CERTIFY THEIR COMPLIANCE WTIH THE POLICY. NRF'S GOVERNING BODY ALSO ATTESTS ANNUALLY TO ITS CONFLICT OF INTEREST POLICY. IN THE EVENT A CONFLICT IS DETERMINED THE BOARD MEMBER WITH THE CONFLICT IS ASKED TO RECUSE HIMSELF FROM VOTING ON THE MATTER.
Form 990, Part VI, Section B, line 15	FORM 990, PART VI, SECTION B, LINE 15A: NRF'S COMPENSATION COMMITTEE, WHICH IS COMPRISED OF MEMBERS OF THE GOVERNING BODY, ESTABLISHES THE COMPENSATION FOR THE CEO. IN SETTING THE COMPENSATION THE GROUP CONSIDERS PERFORMANCE TO GOALS AS WELL AS COMPARABILITY DATA. THERE IS CONTEMPORANEOUS SUBSTANTIATION OF THE COMMITTEE'S DELIBERATIONS. FORM 990, PART VI, SECTION B, LINE 15B: NRF'S PRESIDENT AND CEO ESTABLISHES THE COMPENSATION OF THE OTHER OFFICERS OF THE ORGANIZATION. IN SETTING THE COMPENSATION THE PRESIDENT & CEO CONSIDERS PERFORMANCE TO GOALS AS WELL AS COMPARABILITY DATA. THESE DECISIONS ARE REVIEWED WITH THE COMPENSATION COMMITTEE ANNUALLY AND THERE IS CONTEMPORANEOUS SUBSTANTIATION OF THE COMPENSATION DECISIONS.
Form 990, Part VI, Section C, line 19	NRF'S FINANCIAL INFORMATION IS MADE AVAILABLE THROUGH THE PUBLIC DISCLOSURE OF ITS FORM 990. NRF'S ARTICLES OF INCORPORATION ARE ON FILE WITH THE STATE OF NEW YORK AND ADDITIONAL GOVERNANCE INFORMATION IS CONTAINED IN THE FORM 990. NRF'S CONFLICT OF INTEREST POLICIES ARE AVAILABLE UPON REQUEST.
FORM 990, PART IV, LINE 12 AND FORM 990, PART XI, LINE 2B	AUDITED STATEMENT RESPONSE - THE ORGANIZATION IS INCLUDED IN A CONSOLIDATED FINANCIAL STATEMENT AUDITED BY AN INDEPENDENT AUDITOR UNDER GAAP AND ISSUED TO NATIONAL RETAIL FEDERATION AND SUBSIDIARY.
FORM 990, PART IX, LINE 11D	NRF'S DIRECT AND GRASSROOTS LOBBYING OF NATIONAL, STATE, AND LOCAL LEGISLATION IS PERFORMED BY NRF'S STAFF OF LOBBYISTS. IN 2009 NRF DID NOT ENGAGE INDEPENDENT CONTRACTORS TO PERFORM SUCH DUTIES.

Schedule R IRS990ScheduleR

Form990 Schedule R Part II Form990ScheduleRPartII (2 entries)

Address Line1AddressUS/AddressLine1	CityAddressUS/City	StateAddressUS/State	ZIP CodeAddressUS/ZIPCode	EINEIN	Primary ActivitiesPrimaryActivities	Legal Domicile StateLegalDomicileState	Exempt Code SectionExemptCodeSection	Public Charity StatusPublicCharityStatus	Direct Controlling Entity NADirectControllingEntityNA
NRF FOUNDATION
325 7TH STREET NW	WASHINGTON	DC	20004	521224690	SUPPORTS THE ACTIVITIES OF THE NRF	DC	SECTION 501(c)(3)	11d-III-FI	N/A
NRF POLITICAL ACTION COM
325 7TH STREET NW	WASHINGTON	DC	20004		POLITICAL ACTION COMMITTEE	DC	SECTION 527		N/A

Form990 Schedule R Part IV Form990ScheduleRPartIV

Name Of Related Org NameOfRelatedOrg

Field	Value	IRS element (for citing)
Business Name Line1	NRF ENTERPRISES INC	BusinessNameLine1

Address US AddressUS

Field	Value	IRS element (for citing)
Address Line1	325 7TH ST NW	AddressLine1
City	WASHINGTON	City
State	DC	State
ZIP Code	20004	ZIPCode

Field	Value	IRS element (for citing)
EIN	131985451	EIN
Primary Activity	PUBLICATIONS ADVERTISING	PrimaryActivity
Legal Domicile State	DC	LegalDomicileState
Direct Controlling Entity NA	N/A	DirectControllingEntityNA
Type Of Entity	C	TypeOfEntity
Share Of Total Income	1673839	ShareOfTotalIncome
Share Of EOY Assets	1349071	ShareOfEOYAssets
Percentage Ownership	1.00000	PercentageOwnership

Field	Value	IRS element (for citing)
Receipt Of Int Ann Rents Royalties	0	ReceiptOfIntAnnRentsRoyalties
Gift Grant Or Cap Contr To Other Org	1	GiftGrantOrCapContrToOtherOrg
Gift Grant Or Cap Contr Fr Other Org	0	GiftGrantOrCapContrFrOtherOrg
Loans Or Guarantees To Other Org	0	LoansOrGuaranteesToOtherOrg
Loans Or Guarantees From Other Org	0	LoansOrGuaranteesFromOtherOrg
Sale Of Assets To Other Org	0	SaleOfAssetsToOtherOrg
Purchase Of Assets From Other Org	0	PurchaseOfAssetsFromOtherOrg
Exchange Of Assets	0	ExchangeOfAssets
Rental Of Facilities To Other Orgs	0	RentalOfFacilitiesToOtherOrgs
Rental Of Facilities Fr Other Orgs	0	RentalOfFacilitiesFrOtherOrgs
Perform Of Services For Other Orgs	1	PerformOfServicesForOtherOrgs
Perform Of Services By Other Orgs	0	PerformOfServicesByOtherOrgs
Sharing Of Facilities	1	SharingOfFacilities
Sharing Of Paid Employees	1	SharingOfPaidEmployees
Reimbursement Paid To Other Org	0	ReimbursementPaidToOtherOrg
Reimbursement Paid By Other Org	1	ReimbursementPaidByOtherOrg
Other Transfer To Other Org	1	OtherTransferToOtherOrg
Other Transfer From Other Org	0	OtherTransferFromOtherOrg

Transactions Related Orgs Table TransactionsRelatedOrgsTable (5 entries)

Transaction TypeTransactionType	Amount InvolvedAmountInvolved
NRF FOUNDATION
P	429941
NRF FOUNDATION
Q	260693
NRF ENTERPRISES
B	1103313
NRF ENTERPRISES
K	55610
NRF ENTERPRISES
P	1055060