DISCOVERY WORLD LTD: Form 990, tax year 2011

View the entire original 990 at ProPublica ↗

Organization: DISCOVERY WORLD LTD (EIN 39-1691578)
Tax period: 2011-01-01 to 2011-12-31
Filed: 2012-08-08
IRS object ID: 201212269349300886
Schema version: 2011v1.2
Source: Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header
Form 990
Schedule A
Schedule B
Schedule D
Schedule G
Schedule J
Schedule L
Schedule O

Return header ReturnHeader

Field	Value	IRS element (for citing)
Timestamp	2012-08-08T13:35:23-00:00	Timestamp
Tax Period End Date	2011-12-31	TaxPeriodEndDate

Preparer Firm PreparerFirm

Preparer Firm Business Name PreparerFirmBusinessName

Field	Value	IRS element (for citing)
Business Name Line1	KRAUSE AND ASSOCIATES SC	BusinessNameLine1

Preparer Firm US Address PreparerFirmUSAddress

Field	Value	IRS element (for citing)
Address Line1	1214 BRIDGE STREET	AddressLine1
City	GRAFTON	City
State	WI	State
ZIP Code	53024	ZIPCode

Field	Value	IRS element (for citing)
Return Type	990	ReturnType
Tax Period Begin Date	2011-01-01	TaxPeriodBeginDate

Filer Filer

Field	Value	IRS element (for citing)
EIN	391691578	EIN

Name Name

Field	Value	IRS element (for citing)
Business Name Line1	DISCOVERY WORLD LTD	BusinessNameLine1

Field	Value	IRS element (for citing)
Name Control	DISC	NameControl
Phone	4147658602	Phone

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	500 N HARBOR DRIVE	AddressLine1
City	MILWAUKEE	City
State	WI	State
ZIP Code	53202	ZIPCode

Officer Officer

Field	Value	IRS element (for citing)
Name	JOEL BRENNAN	Name
Title	CEO	Title
Date Signed	2012-08-08	DateSigned
Authorize Third Party	true	AuthorizeThirdParty

Preparer Preparer

Field	Value	IRS element (for citing)
Name	DAVID KRAUSE	Name
Phone	2623779988	Phone
Date Prepared	2012-08-08	DatePrepared
Self Employed	X	SelfEmployed

Field	Value	IRS element (for citing)
Tax Year	2011	TaxYear
Build TS	2016-02-24 21:20:13Z	BuildTS

Form 990 IRS990

Field	Value	IRS element (for citing)
Name Of Principal Officer Person	Roger Butzlaff	NameOfPrincipalOfficerPerson

Address Principal Officer US AddressPrincipalOfficerUS

Field	Value	IRS element (for citing)
Address Line1	500 N Harbor Drive	AddressLine1
City	Milwaukee	City
State	WI	State
ZIP Code	53202	ZIPCode

Field	Value	IRS element (for citing)
Gross Receipts	4972038	GrossReceipts
Group Return For Affiliates	false	GroupReturnForAffiliates
Organization501c3	X	Organization501c3
Web Site	www.discoveryworld.org	WebSite
Type Of Organization Corporation	X	TypeOfOrganizationCorporation
Year Formation	2004	YearFormation
State Legal Domicile	WI	StateLegalDomicile
Activity Or Mission Description	Discovery World educates, motivates, mobilizes and inspires the innovators and entrepreneurs of the 21st century. We connect innovation, science, and technology with exploration, environment, and our Great Lakes freshwater resources through interactive exhibits and experimental learning programs.	ActivityOrMissionDescription
Nbr Voting Members Governing Body	40	NbrVotingMembersGoverningBody
Nbr Independent Voting Members	36	NbrIndependentVotingMembers
Total Nbr Employees	191	TotalNbrEmployees
Total Nbr Volunteers	201	TotalNbrVolunteers
Total Gross UBI	-26344	TotalGrossUBI
Net Unrelated Business Txbl Income	-26344	NetUnrelatedBusinessTxblIncome
Contributions Grants Prior Year	6175253	ContributionsGrantsPriorYear
Contributions Grants Current Year	1468055	ContributionsGrantsCurrentYear
Program Service Revenue Prior Year	2074602	ProgramServiceRevenuePriorYear
Program Service Revenue CY	1835365	ProgramServiceRevenueCY
Investment Income Prior Year	4389	InvestmentIncomePriorYear
Investment Income Current Year	19929	InvestmentIncomeCurrentYear
Other Revenue Prior Year	-1236972	OtherRevenuePriorYear
Other Revenue Current Year	232568	OtherRevenueCurrentYear
Total Revenue Prior Year	7017272	TotalRevenuePriorYear
Total Revenue Current Year	3555917	TotalRevenueCurrentYear
Grants And Similar Amnts CY	0	GrantsAndSimilarAmntsCY
Benefits Paid To Members CY	0	BenefitsPaidToMembersCY
Salaries Etc Prior Year	3041799	SalariesEtcPriorYear
Salaries Etc Current Year	3109178	SalariesEtcCurrentYear
Total Prof Fundrsng Exp CY	0	TotalProfFundrsngExpCY
Total Fundrsng Exp Current Year	141078	TotalFundrsngExpCurrentYear
Other Expense Prior Year	7697615	OtherExpensePriorYear
Other Expenses Current Year	7874196	OtherExpensesCurrentYear
Total Expenses Prior Year	10739414	TotalExpensesPriorYear
Total Expenses Current Year	10983374	TotalExpensesCurrentYear
Revenues Less Expenses Prior Year	-3722142	RevenuesLessExpensesPriorYear
Revenues Less Expenses CY	-7427457	RevenuesLessExpensesCY
Total Assets BOY	82847000	TotalAssetsBOY
Total Assets EOY	76563515	TotalAssetsEOY
Total Liabilities BOY	25944342	TotalLiabilitiesBOY
Total Liabilities EOY	27125195	TotalLiabilitiesEOY
Net Assets Or Fund Balances BOY	56902658	NetAssetsOrFundBalancesBOY
Net Assets Or Fund Balances EOY	49438320	NetAssetsOrFundBalancesEOY
Mission Description	Discovery Worlds mission is to increase public awareness and understanding of the roles and impacts of science, economics, and technology on society.	MissionDescription
Significant New Program Services	false	SignificantNewProgramServices
Significant Change	false	SignificantChange
Expense	9287031	Expense
Revenue	1549495	Revenue
Description	The museum offers educational programs, camps and tours to the public which provides the public an opportunity to interact with the scientific, economic, and technological exhibits.	Description

Activity2 Activity2

Field	Value	IRS element (for citing)
Expense	559451	Expense
Revenue	285870	Revenue
Description	Schooner educational programs focusing on ship building, the Great Lakes, and water ecology. Discovery World also operates a maritime museum which demonstrates historical information about life on the Great Lakes.	Description

Field	Value	IRS element (for citing)
Total Program Service Expense	9846482	TotalProgramServiceExpense
Described In501 C3	true	DescribedIn501C3
Schedule B Required	true	ScheduleBRequired
Political Activities	false	PoliticalActivities
Lobbying Activities	false	LobbyingActivities
Donor Advised Funds	false	DonorAdvisedFunds
Conservation Easements	false	ConservationEasements
Collections Of Art	false	CollectionsOfArt
Credit Counseling	false	CreditCounseling
Term Or Permanent Endowments	false	TermOrPermanentEndowments
Report Land Bldg Equip	true	ReportLandBldgEquip
Report Invest Oth Securities	false	ReportInvestOthSecurities
Report Prog Rel Invest	false	ReportProgRelInvest
Report Other Assets	true	ReportOtherAssets
Report Other Liabilities	true	ReportOtherLiabilities
Report Fin48 Footnote	false	ReportFin48Footnote
Independent Audit Financial Stmt	true	IndependentAuditFinancialStmt
Consolidated Audit Financial Stmt	false	ConsolidatedAuditFinancialStmt
School	false	School
Foreign Office	false	ForeignOffice
Foreign Activities	false	ForeignActivities
More Than5000 K To Organizations	false	MoreThan5000KToOrganizations
More Than5000 K To Individuals	false	MoreThan5000KToIndividuals
Professional Fundraising	true	ProfessionalFundraising
Fundraising Activities	true	FundraisingActivities
Gaming	false	Gaming
Hospital	false	Hospital
Grants To Organizations	false	GrantsToOrganizations
Grants To Individuals	false	GrantsToIndividuals
Schedule J Required	true	ScheduleJRequired
Tax Exempt Bonds	false	TaxExemptBonds
Excess Benefit Transaction	false	ExcessBenefitTransaction
Prior Excess Benefit Transaction	false	PriorExcessBenefitTransaction
Loan To Officer Or DQP	true	LoanToOfficerOrDQP
Grant To Related Person	false	GrantToRelatedPerson
Bsnss Rltnshp With Organization	true	BsnssRltnshpWithOrganization
Bsnss Rltnshp Thru Family Member	true	BsnssRltnshpThruFamilyMember
Officer Entity With Bsnss Rltnshp	true	OfficerEntityWithBsnssRltnshp
Deductible Non Cash Contributions	false	DeductibleNonCashContributions
Deductible Contributions Of Art	false	DeductibleContributionsOfArt
Terminated	false	Terminated
Partial Liquidation	false	PartialLiquidation
Disregarded Entity	false	DisregardedEntity
Related Entity	false	RelatedEntity
Related Org Controlled Entity	false	RelatedOrgControlledEntity
Transaction Related Entity	false	TransactionRelatedEntity
Transfers To Exempt Non Chrtbl Org	false	TransfersToExemptNonChrtblOrg
Activities Conducted Partnership	false	ActivitiesConductedPartnership
Schedule O Required	true	ScheduleORequired
Number Forms Transmitted With1096	12	NumberFormsTransmittedWith1096
Number W2 G Included	0	NumberW2GIncluded
Compliance With Backup Witholding	true	ComplianceWithBackupWitholding
Number Of Employees	191	NumberOfEmployees
Employment Tax Returns Filed	true	EmploymentTaxReturnsFiled
Unrelated Business Income	true	UnrelatedBusinessIncome
Form990-T Filed	true	Form990-TFiled
Foreign Financial Account	false	ForeignFinancialAccount
Prohibited Tax Shelter Trans	false	ProhibitedTaxShelterTrans
Taxable Party Notification	false	TaxablePartyNotification
Non Deductible Contributions	false	NonDeductibleContributions
Quid Pro Quo Contributions	true	QuidProQuoContributions
Quid Pro Quo Disclosure	true	QuidProQuoDisclosure
Form8282 Property Disposed Of	false	Form8282PropertyDisposedOf
Funds To Pay Premiums	false	FundsToPayPremiums
Premiums Paid	false	PremiumsPaid
Indoor Tanning Services	false	IndoorTanningServices
Info In Schedule O Part VI	X	InfoInScheduleOPartVI
Nbr Voting Governing Body Members	40	NbrVotingGoverningBodyMembers
Number Independent Voting Members	36	NumberIndependentVotingMembers
Family Or Business Relationship	true	FamilyOrBusinessRelationship
Delegation Of Management Duties	false	DelegationOfManagementDuties
Changes To Organizing Docs	false	ChangesToOrganizingDocs
Material Diversion Or Misuse	false	MaterialDiversionOrMisuse
Members Or Stockholders	false	MembersOrStockholders
Election Of Board Members	false	ElectionOfBoardMembers
Decisions Subject To Approval	false	DecisionsSubjectToApproval
Minutes Of Governing Body	true	MinutesOfGoverningBody
Minutes Of Committees	true	MinutesOfCommittees
Officer Mailing Address	false	OfficerMailingAddress
Local Chapters	false	LocalChapters
Form990 Provided To Governing Body	true	Form990ProvidedToGoverningBody
Conflict Of Interest Policy	true	ConflictOfInterestPolicy
Annual Disclosure Covered Persons	true	AnnualDisclosureCoveredPersons
Regular Monitoring Enforcement	true	RegularMonitoringEnforcement
Whistleblower Policy	false	WhistleblowerPolicy
Document Retention Policy	false	DocumentRetentionPolicy
Compensation Process CEO	true	CompensationProcessCEO
Compensation Process Other	true	CompensationProcessOther
Investment In Joint Venture	false	InvestmentInJointVenture
States Where Copy Of Return Is Filed	WI	StatesWhereCopyOfReturnIsFiled
Upon Request	X	UponRequest

The Books Are In Care Of TheBooksAreInCareOf

Field	Value	IRS element (for citing)
Name Person	Roger Butzlaff	NamePerson
Telephone Number	4147658602	TelephoneNumber

Address US AddressUS

Field	Value	IRS element (for citing)
Address Line1	500 N Harbor Drive	AddressLine1
City	Milwaukee	City
State	WI	State
ZIP Code	53202	ZIPCode

Form990 Part VII Section A Form990PartVIISectionA (40 entries)

TitleTitle	Average Hours Per WeekAverageHoursPerWeek	Individual Trustee Or DirectorIndividualTrusteeOrDirector	OfficerOfficer	Reportable Comp From OrganizationReportableCompFromOrganization	Reportable Comp From Related OrgsReportableCompFromRelatedOrgs	Other CompensationOtherCompensation	Highest Compensated EmployeeHighestCompensatedEmployee
MICHAEL J CUDAHY
CO-CHAIR	001.00	X	X	0	0	0
GARY GRUNAU
CO-CHAIR	001.00	X	X	0	0	0
TERRENCE MCMAHON
CO-CHAIR	001.00	X	X	0	0	0
ALLEN LEVERETT
TREASURER	001.00	X	X	0	0	0
TIM BEHLING
DIRECTOR	001.00	X		0	0	0
JOEL BRENNAN
CEO PRESIDENT	055.00	X	X	159908	0	0	X
COLIN BOYD
DIRECTOR	001.00	X		0	0	0
RANDALL CROCKER
DIRECTOR	001.00	X		0	0	0
LISA CUDAHY
DIRECTOR	001.00	X		0	0	0
DAVID DENOMIE
DIRECTOR	001.00	X		0	0	0
JOSH GIMBEL
DIRECTOR	001.00	X		0	0	0
GREG GOMEZ
DIRECTOR	001.00	X		0	0	0
PETER HARKIN
DIRECTOR	001.00	X		0	0	0
GARY HEWITT
DIRECTOR	001.00	X		0	0	0
SHERRY HUSA
DIRECTOR	001.00	X		0	0	0
CAROLIN JOYCE
DIRECTOR	001.00	X		0	0	0
BRUCE KEYES
DIRECTOR	001.00	X		0	0	0
VAL KLUMP
DIRECTOR	001.00	X		0	0	0
DENNIS KUESTER
DIRECTOR	001.00	X		0	0	0
PAUL KRAJNIAK
EXECUTIVE DIRECTOR	055.00	X	X	133529	0	0	X
VARUN LAROYIA
DIRECTOR	001.00	X		0	0	0
MARY JO LAYDEN
DIRECTOR	001.00	X		0	0	0
KEVIN LINDSEY
DIRECTOR	001.00	X		0	0	0
JOHN LINNEN
DIRECTOR	001.00	X		0	0	0
FRED LUBER
DIRECTOR	001.00	X		0	0	0
MARK METZENDORF
DIRECTOR	001.00	X		0	0	0
BRUCE MILNE
DIRECTOR	001.00	X		0	0	0
PAUL PURCELL
DIRECTOR	001.00	X		0	0	0
LISA QUEZADA
DIRECTOR	001.00	X		0	0	0
KEVIN SCHAFER
DIRECTOR	001.00	X		0	0	0
JON SIMONS
DIRECTOR	001.00	X		0	0	0
ROGER SMITH
DIRECTOR	001.00	X		0	0	0
JEFF SPENCE
DIRECTOR	001.00	X		0	0	0
JOHN STOLLENWERK
DIRECTOR	001.00	X		0	0	0
JERMONE SULLIVAN
DIRECTOR	001.00	X		0	0	0
MIKE TOUHEY
DIRECTOR	001.00	X		0	0	0
DR HERMANN VIETS
DIRECTOR	001.00	X		0	0	0
BENJAMIN WAGNER
DIRECTOR	001.00	X		0	0	0
HEATHER HIPKE
DIRECTOR	001.00	X		0	0	0
JAYNE HLADIO
DIRECTOR	001.00	X		0	0	0

Field	Value	IRS element (for citing)
Total Reportable Comp From Org	293437	TotalReportableCompFromOrg
Number Individuals GT100 K	2	NumberIndividualsGT100K
Formers Listed	false	FormersListed
Total Comp GT150 K	true	TotalCompGT150K
Compensation From Other Sources	false	CompensationFromOtherSources
Membership Dues	540477	MembershipDues
All Other Contributions	927578	AllOtherContributions
Total Contributions	1468055	TotalContributions

Program Service Revenue ProgramServiceRevenue (5 entries)

DescriptionDescription	Business CodeBusinessCode	Total Revenue ColumnTotalRevenueColumn	Related Or Exempt Function IncomeRelatedOrExemptFunctionIncome
VESSEL INCOME	713990	285870	285870
CAMPS	713990	220236	220236
ADMISSIONS	713990	992090	992090
EDUCATIONAL PROGRAMS	713990	315341	315341
CAFE	713990	21828	21828

Field	Value	IRS element (for citing)
Total Program Service Revenue	1835365	TotalProgramServiceRevenue

Investment Income InvestmentIncome

Field	Value	IRS element (for citing)
Total Revenue Column	9548	TotalRevenueColumn
Exclusion	$9,548	ExclusionAmount

Gross Rents GrossRents

Field	Value	IRS element (for citing)
Real	977759	Real

Less Rental Expenses LessRentalExpenses

Field	Value	IRS element (for citing)
Real	1011171	Real

Rental Income Or Loss RentalIncomeOrLoss

Field	Value	IRS element (for citing)
Real	-33412	Real

Net Rental Income Or Loss NetRentalIncomeOrLoss

Field	Value	IRS element (for citing)
Total Revenue Column	-33412	TotalRevenueColumn
Unrelated Business Revenue	-33412	UnrelatedBusinessRevenue

Gross Amount Sales Assets GrossAmountSalesAssets

Field	Value	IRS element (for citing)
Securities	71918	Securities

Less Cost Oth Basis Sales Expenses LessCostOthBasisSalesExpenses

Field	Value	IRS element (for citing)
Securities	61537	Securities

Gain Or Loss GainOrLoss

Field	Value	IRS element (for citing)
Securities	10381	Securities

Net Gain Or Loss Investments NetGainOrLossInvestments

Field	Value	IRS element (for citing)
Total Revenue Column	10381	TotalRevenueColumn
Exclusion	$10,381	ExclusionAmount

Field	Value	IRS element (for citing)
Gross Income Fundraising Events	409579	GrossIncomeFundraisingEvents
Fundraising Direct Expenses	150675	FundraisingDirectExpenses

Net Income From Fundraising Events NetIncomeFromFundraisingEvents

Field	Value	IRS element (for citing)
Total Revenue Column	258904	TotalRevenueColumn

Field	Value	IRS element (for citing)
Gross Sales Of Inventory	199806	GrossSalesOfInventory
Cost Of Goods Sold	192738	CostOfGoodsSold

Net Income Or Loss NetIncomeOrLoss

Field	Value	IRS element (for citing)
Total Revenue Column	7068	TotalRevenueColumn
Unrelated Business Revenue	7068	UnrelatedBusinessRevenue

Other Revenue Misc OtherRevenueMisc

Field	Value	IRS element (for citing)
Description	OTHER	Description
Total Revenue Column	8	TotalRevenueColumn
Related Or Exempt Function Income	8	RelatedOrExemptFunctionIncome

Field	Value	IRS element (for citing)
Total Other Revenue	8	TotalOtherRevenue

Total Revenue TotalRevenue

Field	Value	IRS element (for citing)
Total Revenue Column	3555917	TotalRevenueColumn
Related Or Exempt Function Income	1835373	RelatedOrExemptFunctionIncome
Unrelated Business Revenue	-26344	UnrelatedBusinessRevenue
Exclusion	$19,929	ExclusionAmount

Grants To Domestic Orgs GrantsToDomesticOrgs

Field	Value	IRS element (for citing)
Total	0	Total

Grants To Domestic Individuals GrantsToDomesticIndividuals

Field	Value	IRS element (for citing)
Total	0	Total

Foreign Grants ForeignGrants

Field	Value	IRS element (for citing)
Total	0	Total

Benefits To Members BenefitsToMembers

Field	Value	IRS element (for citing)
Total	0	Total

Comp Current Officers Directors CompCurrentOfficersDirectors

Field	Value	IRS element (for citing)
Total	275437	Total
Program Services	206578	ProgramServices
Management And General	68859	ManagementAndGeneral

Comp Disqual Persons CompDisqualPersons

Field	Value	IRS element (for citing)
Total	0	Total

Other Salaries And Wages OtherSalariesAndWages

Field	Value	IRS element (for citing)
Total	2294016	Total
Program Services	2021119	ProgramServices
Management And General	162865	ManagementAndGeneral
Fundraising	110032	Fundraising

Pension Plan Contributions PensionPlanContributions

Field	Value	IRS element (for citing)
Total	24096	Total
Program Services	20730	ProgramServices
Management And General	2470	ManagementAndGeneral
Fundraising	896	Fundraising

Other Employee Benefits OtherEmployeeBenefits

Field	Value	IRS element (for citing)
Total	297598	Total
Program Services	256023	ProgramServices
Management And General	30506	ManagementAndGeneral
Fundraising	11069	Fundraising

Payroll Taxes PayrollTaxes

Field	Value	IRS element (for citing)
Total	218031	Total
Program Services	190762	ProgramServices
Management And General	19300	ManagementAndGeneral
Fundraising	7969	Fundraising

Fees For Services Management FeesForServicesManagement

Field	Value	IRS element (for citing)
Total	0	Total

Fees For Services Legal FeesForServicesLegal

Field	Value	IRS element (for citing)
Total	0	Total

Fees For Services Accounting FeesForServicesAccounting

Field	Value	IRS element (for citing)
Total	45608	Total
Program Services	12141	ProgramServices
Management And General	33467	ManagementAndGeneral

Fees For Services Lobbying FeesForServicesLobbying

Field	Value	IRS element (for citing)
Total	0	Total

Field	Value	IRS element (for citing)
Fees For Services Prof Fundraising		FeesForServicesProfFundraising

Fees For Services Invst Mgmnt Fees FeesForServicesInvstMgmntFees

Field	Value	IRS element (for citing)
Total	0	Total

Fees For Services Other FeesForServicesOther

Field	Value	IRS element (for citing)
Total	106671	Total
Program Services	87202	ProgramServices
Management And General	19393	ManagementAndGeneral
Fundraising	76	Fundraising

Advertising Advertising

Field	Value	IRS element (for citing)
Total	245280	Total
Program Services	219913	ProgramServices
Management And General	24306	ManagementAndGeneral
Fundraising	1061	Fundraising

Office Expenses OfficeExpenses

Field	Value	IRS element (for citing)
Total	400748	Total
Program Services	334131	ProgramServices
Management And General	60801	ManagementAndGeneral
Fundraising	5816	Fundraising

Information Technology InformationTechnology

Field	Value	IRS element (for citing)
Total	0	Total

Royalties Royalties

Field	Value	IRS element (for citing)
Total	0	Total

Occupancy Occupancy

Field	Value	IRS element (for citing)
Total	517157	Total
Program Services	465619	ProgramServices
Management And General	51538	ManagementAndGeneral

Travel Travel

Field	Value	IRS element (for citing)
Total	0	Total

Travel Entrtnmnt Public Officials TravelEntrtnmntPublicOfficials

Field	Value	IRS element (for citing)
Total	0	Total

Conferences Meetings ConferencesMeetings

Field	Value	IRS element (for citing)
Total	25165	Total
Program Services	18477	ProgramServices
Management And General	2529	ManagementAndGeneral
Fundraising	4159	Fundraising

Interest Interest

Field	Value	IRS element (for citing)
Total	704684	Total
Program Services	634216	ProgramServices
Management And General	70468	ManagementAndGeneral

Payments To Affiliates PaymentsToAffiliates

Field	Value	IRS element (for citing)
Total	0	Total

Depreciation Depletion DepreciationDepletion

Field	Value	IRS element (for citing)
Total	5016498	Total
Program Services	4640780	ProgramServices
Management And General	375718	ManagementAndGeneral

Insurance Insurance

Field	Value	IRS element (for citing)
Total	214665	Total
Program Services	174372	ProgramServices
Management And General	40293	ManagementAndGeneral

Other Expenses OtherExpenses (4 entries)

DescriptionDescription	TotalTotal	Program ServicesProgramServices	Management And GeneralManagementAndGeneral
EQUIPMENT RENTAL	297439	294022	3417
MAINTENANCE	425645	397381	28264
VESSEL SUPPLIES	56694	56694
EXHIBIT SUPPLIES AND PROGRAMS	142783	141163	1620

All Other Expenses AllOtherExpenses

Field	Value	IRS element (for citing)
Total	-324841	Total
Program Services	-324841	ProgramServices

Total Functional Expenses TotalFunctionalExpenses

Field	Value	IRS element (for citing)
Total	10983374	Total
Program Services	9846482	ProgramServices
Management And General	995814	ManagementAndGeneral
Fundraising	141078	Fundraising

Cash Non Interest Bearing CashNonInterestBearing

Field	Value	IRS element (for citing)
BOY	557088	BOY
EOY	569078	EOY

Savings And Temp Cash Investments SavingsAndTempCashInvestments

Field	Value	IRS element (for citing)
BOY	21395	BOY
EOY	75099	EOY

Pledges And Grants Receivable PledgesAndGrantsReceivable

Field	Value	IRS element (for citing)
BOY	9007458	BOY
EOY	6005637	EOY

Accounts Receivable AccountsReceivable

Field	Value	IRS element (for citing)
BOY	141662	BOY
EOY	133133	EOY

Inventories For Sale Or Use InventoriesForSaleOrUse

Field	Value	IRS element (for citing)
BOY	29370	BOY
EOY	30072	EOY

Prepaid Expenses Deferred Charges PrepaidExpensesDeferredCharges

Field	Value	IRS element (for citing)
BOY	26482	BOY
EOY	76668	EOY

Field	Value	IRS element (for citing)
Land Buildings Equipment Basis	93316994	LandBuildingsEquipmentBasis
Land Bldg Equipment Accum Deprec	28904579	LandBldgEquipmentAccumDeprec

Land Buildings Equipment Basis Net LandBuildingsEquipmentBasisNet

Field	Value	IRS element (for citing)
BOY	68679773	BOY
EOY	64412415	EOY

Intangible Assets IntangibleAssets

Field	Value	IRS element (for citing)
BOY	768099	BOY
EOY	639843	EOY

Other Assets Total OtherAssetsTotal

Field	Value	IRS element (for citing)
BOY	3615673	BOY
EOY	4621570	EOY

Total Assets TotalAssets

Field	Value	IRS element (for citing)
BOY	82847000	BOY
EOY	76563515	EOY

Accounts Payable Accrued Expenses AccountsPayableAccruedExpenses

Field	Value	IRS element (for citing)
BOY	417896	BOY
EOY	628700	EOY

Deferred Revenue DeferredRevenue

Field	Value	IRS element (for citing)
BOY	245405	BOY
EOY	277194	EOY

Loans From Officers Directors LoansFromOfficersDirectors

Field	Value	IRS element (for citing)
BOY	2600000	BOY
EOY	2600000	EOY

Mort Notes Pybl Secured Invest Prop MortNotesPyblSecuredInvestProp

Field	Value	IRS element (for citing)
BOY	22570000	BOY
EOY	23532000	EOY

Other Liabilities OtherLiabilities

Field	Value	IRS element (for citing)
BOY	111041	BOY
EOY	87301	EOY

Total Liabilities TotalLiabilities

Field	Value	IRS element (for citing)
BOY	25944342	BOY
EOY	27125195	EOY

Field	Value	IRS element (for citing)
Follow SFAS117	X	FollowSFAS117

Unrestricted Net Assets UnrestrictedNetAssets

Field	Value	IRS element (for citing)
BOY	-12677357	BOY
EOY	-15320688	EOY

Temporarily Restricted Net Assets TemporarilyRestrictedNetAssets

Field	Value	IRS element (for citing)
BOY	69231612	BOY
EOY	64410605	EOY

Permanently Restricted Net Assets PermanentlyRestrictedNetAssets

Field	Value	IRS element (for citing)
BOY	348403	BOY
EOY	348403	EOY

Total Net Assets Fund Balances TotalNetAssetsFundBalances

Field	Value	IRS element (for citing)
BOY	56902658	BOY
EOY	49438320	EOY

Total Liab Net Assets Fund Balances TotalLiabNetAssetsFundBalances

Field	Value	IRS element (for citing)
BOY	82847000	BOY
EOY	76563515	EOY

Field	Value	IRS element (for citing)
Info In Schedule O Part XI	X	InfoInScheduleOPartXI
Reconcilation Revenue Expenses	-7427457	ReconcilationRevenueExpenses
Reconcilation Other Changes	-36881	ReconcilationOtherChanges
Method Of Accounting Accrual	X	MethodOfAccountingAccrual
Accountant Compile Or Review	false	AccountantCompileOrReview
FS Audited	true	FSAudited
Audit Committee	true	AuditCommittee
Financial Statement Separate	X	FinancialStatementSeparate
Federal Grant Audit Required	false	FederalGrantAuditRequired

Schedule A IRS990ScheduleA

Field	Value	IRS element (for citing)
Publicly Supported Org509a2	X	PubliclySupportedOrg509a2
Public Support Total170	0	PublicSupportTotal170
Public Support Pertcentage170	0.00000	PublicSupportPertcentage170

Gifts Grants Contrib Received509 GiftsGrantsContribReceived509

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	6601632	CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years	3126861	CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years	3425403	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	6094148	CurrentTaxYearMinus1Year
Current Tax Year	1390055	CurrentTaxYear
Total	20638099	Total

Gross Receipts From Admissions GrossReceiptsFromAdmissions

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	885474	CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years	1153569	CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years	1804806	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	2074602	CurrentTaxYearMinus1Year
Current Tax Year	1835365	CurrentTaxYear
Total	7753816	Total

Total509 Total509

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	7487106	CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years	4280430	CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years	5230209	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	8168750	CurrentTaxYearMinus1Year
Current Tax Year	3225420	CurrentTaxYear
Total	28391915	Total

Amts Recd From Disqual Persons AmtsRecdFromDisqualPersons

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	5085004	CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years	1423092	CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years	1030532	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	2197500	CurrentTaxYearMinus1Year
Total	9736128	Total

Amts From Subst Contributors AmtsFromSubstContributors

Field	Value	IRS element (for citing)
Current Tax Year Minus2 Years	49486	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	2191600	CurrentTaxYearMinus1Year
Current Tax Year	235700	CurrentTaxYear
Total	2476786	Total

Support From DQ Ps Etc SupportFromDQPsEtc

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	5085004	CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years	1423092	CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years	1080018	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	4389100	CurrentTaxYearMinus1Year
Current Tax Year	235700	CurrentTaxYear
Total	12212914	Total

Field	Value	IRS element (for citing)
Public Support Total509	16179001	PublicSupportTotal509

Gross Investment Income509 GrossInvestmentIncome509

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	11558	CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years	9339	CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years	6061	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	4389	CurrentTaxYearMinus1Year
Current Tax Year	19929	CurrentTaxYear
Total	51276	Total

Post1975 UBTI Post1975UBTI

Field	Value	IRS element (for citing)
Total	0	Total

Investment Income And UBTI InvestmentIncomeAndUBTI

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	11558	CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years	9339	CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years	6061	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	4389	CurrentTaxYearMinus1Year
Current Tax Year	19929	CurrentTaxYear
Total	51276	Total

Net Income From Other UBI NetIncomeFromOtherUBI

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	-4825	CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years	-156306	CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years	-184878	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	-11332	CurrentTaxYearMinus1Year
Current Tax Year	-26344	CurrentTaxYear
Total	-383685	Total

Other Income509 OtherIncome509

Field	Value	IRS element (for citing)
Total	0	Total

Total Support Total TotalSupportTotal

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	7493839	CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years	4133463	CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years	5051392	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	8161807	CurrentTaxYearMinus1Year
Current Tax Year	3219005	CurrentTaxYear
Total	28059506	Total

Field	Value	IRS element (for citing)
Public Support Percentage509	0.57660	PublicSupportPercentage509
Prior Year Support Percentage	0.37850	PriorYearSupportPercentage
Investment Income Percentage	0.00180	InvestmentIncomePercentage
Prior Yr Invest Income Percentage	0.00130	PriorYrInvestIncomePercentage
Thirty Three Percnt Tests CY509	X	ThirtyThreePercntTestsCY509

Schedule B IRS990ScheduleB

Contributor Info ContributorInfo

Field	Value	IRS element (for citing)
Contributor Number	RESTRICTED	ContributorNumber

Contributor Name Business ContributorNameBusiness

Field	Value	IRS element (for citing)
Business Name Line1	RESTRICTED	BusinessNameLine1

Contributor Address US ContributorAddressUS

Field	Value	IRS element (for citing)
Address Line1	RESTRICTED	AddressLine1
Address Line2	RESTRICTED	AddressLine2
City	RESTRICTED	City
State	RESTRICTED	State
ZIP Code	RESTRICTED	ZIPCode

Field	Value	IRS element (for citing)
Aggregate Contributions	RESTRICTED	AggregateContributions

Schedule D IRS990ScheduleD

Field	Value	IRS element (for citing)
Included On FS	false	IncludedOnFS

Buildings Buildings

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	56048166	OtherCostOrOtherBasis
Depreciation	8509831	Depreciation
Book Value	47538335	BookValue

Equipment Equipment

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	4098583	OtherCostOrOtherBasis
Depreciation	3576099	Depreciation
Book Value	522484	BookValue

Other Land Buildings OtherLandBuildings

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	33170245	OtherCostOrOtherBasis
Depreciation	16818649	Depreciation
Book Value	16351596	BookValue

Field	Value	IRS element (for citing)
Total Of Book Value Land Buildings	64412415	TotalOfBookValueLandBuildings

Other Assets OtherAssets (4 entries)

DescriptionDescription	Book ValueBookValue
Exhibits under construction	157103
Investment	328378
Restricted escrow funds	270449
Related party receivable	3865640

Field	Value	IRS element (for citing)
Total Book Value Other Assets	4621570	TotalBookValueOtherAssets

Other Liabilities OtherLiabilities

Field	Value	IRS element (for citing)
Description	Accounts payable construction	Description
Amount	$87,301	Amount

Field	Value	IRS element (for citing)
Total Of Amounts	87301	TotalOfAmounts
Total Revenue	3555917	TotalRevenue
Total Expenses	10983374	TotalExpenses
Excess Or Deficit For Year	-7427457	ExcessOrDeficitForYear
Excess Or Deficit Per FS	-7427457	ExcessOrDeficitPerFS
Tot Revenue Etc Audited Fincl Stmt	4930213	TotRevenueEtcAuditedFinclStmt
Net Unrealized Gains Investments	-36881	NetUnrealizedGainsInvestments
Other Revenues	1411177	OtherRevenues
Revenue Not Rptd F990	1374296	RevenueNotRptdF990
Revenue Subtotal	3555917	RevenueSubtotal
Total Revenue Per Form990	3555917	TotalRevenuePerForm990
Tot Expenses Etc Audited Fincl Stmt	12394551	TotExpensesEtcAuditedFinclStmt
Other Expenses Included	1411177	OtherExpensesIncluded
Expenses Not Rptd F990	1411177	ExpensesNotRptdF990
Expenses Subtotal	10983374	ExpensesSubtotal
Total Expenses Per Form990	10983374	TotalExpensesPerForm990

Form990 Schedule D Part XIV Form990ScheduleDPartXIV (2 entries)

IdentifierIdentifier	Return ReferenceReturnReference	ExplanationExplanation
XII	2d	The expenses 1,411,177 related to the rental of space, gift shop and special events are recorded as expenses in the audited financial statements. Consistent with the instructions for IRS Form 990, those expenses are offset against income from the activities in the tax return.
XIII	2d	The expenses 1,411,177 related to the rental of space, gift shop and special events are recorded as expenses in the audited financial statements. Consistent with the instructions for IRS Form 990, those expenses are offset against income from the activities in the tax return.

Schedule G IRS990ScheduleG

Field	Value	IRS element (for citing)
In Person Solicitations	X	InPersonSolicitations
Agreement Ref Fundraising	true	AgreementRefFundraising
Licensed States	WI	LicensedStates

Events Information EventsInformation

Field	Value	IRS element (for citing)
Name Of Event1	ANNUAL GALA	NameOfEvent1
Gross Receipts Event1	409579	GrossReceiptsEvent1
Gross Revenue Event1	409579	GrossRevenueEvent1
Other Direct Expenses Event1	150675	OtherDirectExpensesEvent1
Gross Receipts Total	409579	GrossReceiptsTotal
Gross Revenue Total Events	409579	GrossRevenueTotalEvents
Other Direct Expenses Total Events	150675	OtherDirectExpensesTotalEvents
Direct Expense Summary Events	150675	DirectExpenseSummaryEvents
Net Income Summary	258904	NetIncomeSummary

Schedule J IRS990ScheduleJ

Field	Value	IRS element (for citing)
Compensation Committee	X	CompensationCommittee
Form990 Of Other Organizations	X	Form990OfOtherOrganizations
Board Or Committee Approval	X	BoardOrCommitteeApproval
Severance Payment	false	SeverancePayment
Supplemental Nonqual Retire Plan	false	SupplementalNonqualRetirePlan
Equity Based Comp Arrangement	false	EquityBasedCompArrangement
Comp Based On Revenue Of Filing Org	false	CompBasedOnRevenueOfFilingOrg
Comp Based On Revenue Related Orgs	false	CompBasedOnRevenueRelatedOrgs
Comp Based Net Earnings Filing Org	false	CompBasedNetEarningsFilingOrg
Comp Based Net Earnings Relate Orgs	false	CompBasedNetEarningsRelateOrgs
Any Non Fixed Payments	false	AnyNonFixedPayments
Initial Contract Exception	false	InitialContractException

Form990 Schedule J Part II Form990ScheduleJPartII

Field	Value	IRS element (for citing)
Name Person	JOEL BRENNAN	NamePerson
Base Compensation Filing Org	159908	BaseCompensationFilingOrg
Nontaxable Benefits Filing Org	13001	NontaxableBenefitsFilingOrg
Total Compensation Filing Org	172909	TotalCompensationFilingOrg

Schedule L IRS990ScheduleL

Loan Table LoanTable

Field	Value	IRS element (for citing)
Name Person	Michael Cudahy	NamePerson
Purpose Of Loan	Operations	PurposeOfLoan
Loan To Organization	X	LoanToOrganization
Original Principal	$2,600,000	OriginalPrincipalAmount
Balance Due	2600000	BalanceDue
Default	false	Default
Approved By Board	true	ApprovedByBoard
Written Agreement	true	WrittenAgreement

Field	Value	IRS element (for citing)
Total Balance Due	2600000	TotalBalanceDue

Form990 Schedule L Part IV Form990ScheduleLPartIV

Name Of Interested Person NameOfInterestedPerson

Field	Value	IRS element (for citing)
Name Person	Michael Cudahy	NamePerson

Field	Value	IRS element (for citing)
Relationship	Board Members	Relationship
Amount Of Transaction	2600000	AmountOfTransaction
Description Of Transaction	Loan to organization	DescriptionOfTransaction
Sharing Of Revenues	false	SharingOfRevenues

Form990 Schedule L Part V Form990ScheduleLPartV (2 entries)

IdentifierIdentifier	Return ReferenceReturnReference	ExplanationExplanation
II	1	Loan from interested persons purpose of loan - operating expenses
IV	1	Loan from board member referenced in Part II, line 1.

Schedule O IRS990ScheduleO

General Explanation GeneralExplanation (6 entries)

IdentifierIdentifier	Return ReferenceReturnReference	ExplanationExplanation
Form 990 Part VI	11	The board reviews a draft of the 990 and related schedules prior to submission to the IRS.
Form 990 Part VI	12c	Board members complete a conflict of interest form, which is kept on file. The CEO reviews for potential conflicts of interest.
Form 990 Part VI	15	The Organization compares compensation levels to the Guidestar wage and salary survey and to other benchmarks. Compensation of the CEO and Executive Director is determined by the Executive Committee of the Board of Directors. New hire require written approval from the hiring manage, the CEO and the CFO. This approval includes pay rate. All changes in compensation must be signed by the immediate supervisor the CEO and the CFO. Board members serve as volunteers and are not compensated.
Form 990 Part VI	19	Public documents are available upon request.
Form 990 Part XI	5	Unrealized loss on investments 36,881.
		Form 990 Part VI Section B Line 11 The board reviews a draft of the 990 and related schedules prior to submission to the IRS. Form 990 Part VI Section B Line 12c Board members complete a conflict of interest form, which is kept on file. The CEO reviews for potential conflicts of interest. Form 990 Part VI Section B Line 15 The Organization compares compensation levels to the Guidestar wage and salary survey and to other benchmarks. Compensation of the CEO and Executive Director is determined by the Executive Committee of the Board of Directors. New hire require written approval from the hiring manage, the CEO and the CFO. This approval includes pay rate. All changes in compensation must be signed by the immediate supervisor the CEO and the CFO. Board members serve as volunteers and are not compensated. Form 990 Part VI Section C Line 19 Public documents are available upon request. Form 990 Part XI Line 5 Unrealized loss on investments 36,881.