ADVERTISING COUNCIL INC: Form 990, tax year 2011

View the entire original 990 at ProPublica ↗

Organization: ADVERTISING COUNCIL INC (EIN 13-0417693)
Tax period: 2011-07-01 to 2012-06-30
Filed: 2013-05-14
IRS object ID: 201301349349305505
Schema version: 2011v1.5
Source: Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header
Form 990
Schedule A
Schedule B
Schedule D
Schedule G
Schedule J
Schedule L
Schedule O

Return header ReturnHeader

Field	Value	IRS element (for citing)
Timestamp	2013-05-14T14:12:33-05:00	Timestamp
Tax Period End Date	2012-06-30	TaxPeriodEndDate

Preparer Firm PreparerFirm

Field	Value	IRS element (for citing)
EIN	271728945	EIN

Preparer Firm Business Name PreparerFirmBusinessName

Field	Value	IRS element (for citing)
Business Name Line1	O'CONNOR DAVIES LLP	BusinessNameLine1

Preparer Firm US Address PreparerFirmUSAddress

Field	Value	IRS element (for citing)
Address Line1	665 FIFTH AVENUE	AddressLine1
City	NEW YORK	City
State	NY	State
ZIP Code	10022	ZIPCode

Field	Value	IRS element (for citing)
Return Type	990	ReturnType
Tax Period Begin Date	2011-07-01	TaxPeriodBeginDate

Filer Filer

Field	Value	IRS element (for citing)
EIN	130417693	EIN

Name Name

Field	Value	IRS element (for citing)
Business Name Line1	THE ADVERTISING COUNCIL INC	BusinessNameLine1

Field	Value	IRS element (for citing)
Name Control	ADVE	NameControl
Phone	2129221500	Phone

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	815 SECOND AVENUE 9TH FLOOR	AddressLine1
City	NEW YORK	City
State	NY	State
ZIP Code	10017	ZIPCode

Officer Officer

Field	Value	IRS element (for citing)
Name	JON FISH	Name
Title	EXECUTIVE VP AND CFO	Title
Phone	2129221500	Phone
Date Signed	2013-05-13	DateSigned
Authorize Third Party	1	AuthorizeThirdParty

Preparer Preparer

Field	Value	IRS element (for citing)
Name	GARRETT M HIGGINS	Name
PTIN	P00543209	PTIN
Phone	2122862600	Phone
Date Prepared	2013-05-13	DatePrepared

Field	Value	IRS element (for citing)
Tax Year	2011	TaxYear
Build TS	2016-02-24 21:20:13Z	BuildTS

Form 990 IRS990

Field	Value	IRS element (for citing)
Name Of Principal Officer Person	JON FISH	NameOfPrincipalOfficerPerson

Address Principal Officer US AddressPrincipalOfficerUS

Field	Value	IRS element (for citing)
Address Line1	815 SECOND AVENUE 9TH FLOOR	AddressLine1
City	NEW YORK	City
State	NY	State
ZIP Code	10017	ZIPCode

Field	Value	IRS element (for citing)
Gross Receipts	47042263	GrossReceipts
Group Return For Affiliates	0	GroupReturnForAffiliates
Organization501c3	X	Organization501c3
Web Site	HTTP://WWW.ADCOUNCIL.ORG/	WebSite
Type Of Organization Corporation	X	TypeOfOrganizationCorporation
Year Formation	1942	YearFormation
State Legal Domicile	NY	StateLegalDomicile
Activity Or Mission Description	SEE SCHEDULE O	ActivityOrMissionDescription
Nbr Voting Members Governing Body	115	NbrVotingMembersGoverningBody
Nbr Independent Voting Members	114	NbrIndependentVotingMembers
Total Nbr Employees	143	TotalNbrEmployees
Total Nbr Volunteers	271	TotalNbrVolunteers
Total Gross UBI	0	TotalGrossUBI
Net Unrelated Business Txbl Income	0	NetUnrelatedBusinessTxblIncome
Contributions Grants Prior Year	9415045	ContributionsGrantsPriorYear
Contributions Grants Current Year	9864057	ContributionsGrantsCurrentYear
Program Service Revenue Prior Year	31389964	ProgramServiceRevenuePriorYear
Program Service Revenue CY	28951530	ProgramServiceRevenueCY
Investment Income Prior Year	-163107	InvestmentIncomePriorYear
Investment Income Current Year	1333166	InvestmentIncomeCurrentYear
Other Revenue Prior Year	-133440	OtherRevenuePriorYear
Other Revenue Current Year	-138980	OtherRevenueCurrentYear
Total Revenue Prior Year	40508462	TotalRevenuePriorYear
Total Revenue Current Year	40009773	TotalRevenueCurrentYear
Grants And Similar Amnts Prior Year	0	GrantsAndSimilarAmntsPriorYear
Grants And Similar Amnts CY	0	GrantsAndSimilarAmntsCY
Benefits Paid To Members Prior Year	0	BenefitsPaidToMembersPriorYear
Benefits Paid To Members CY	0	BenefitsPaidToMembersCY
Salaries Etc Prior Year	12395122	SalariesEtcPriorYear
Salaries Etc Current Year	13135331	SalariesEtcCurrentYear
Total Prof Fundrsng Exp Prior Year	32000	TotalProfFundrsngExpPriorYear
Total Prof Fundrsng Exp CY	34000	TotalProfFundrsngExpCY
Total Fundrsng Exp Current Year	1632637	TotalFundrsngExpCurrentYear
Other Expense Prior Year	24939425	OtherExpensePriorYear
Other Expenses Current Year	24844675	OtherExpensesCurrentYear
Total Expenses Prior Year	37366547	TotalExpensesPriorYear
Total Expenses Current Year	38014006	TotalExpensesCurrentYear
Revenues Less Expenses Prior Year	3141915	RevenuesLessExpensesPriorYear
Revenues Less Expenses CY	1995767	RevenuesLessExpensesCY
Total Assets BOY	31838838	TotalAssetsBOY
Total Assets EOY	33009942	TotalAssetsEOY
Total Liabilities BOY	13334204	TotalLiabilitiesBOY
Total Liabilities EOY	13198361	TotalLiabilitiesEOY
Net Assets Or Fund Balances BOY	18504634	NetAssetsOrFundBalancesBOY
Net Assets Or Fund Balances EOY	19811581	NetAssetsOrFundBalancesEOY
Info In Schedule O Part III	X	InfoInScheduleOPartIII
Mission Description	SEE SCHEDULE O	MissionDescription
Significant New Program Services	0	SignificantNewProgramServices
Significant Change	0	SignificantChange
Expense	30166425	Expense
Revenue	28951530	Revenue
Description	THE AD COUNCIL'S PUBLIC SERVICE CAMPAIGNS TARGETING THE AMERICAN PEOPLE ARE BEST DEFINED WITHIN FOUR MAJOR PROGRAM AREAS: 1. HEALTH; 2. SAFETY; 3. EDUCATION; AND 4. FAMILY & COMMUNITY.HEALTH ISSUES ARE SIGNIFICANT FOR ALL AMERICANS BECAUSE THEY PROMOTE INDIVIDUAL BEHAVIORS TO BENEFIT BOTH INDIVIDUAL HEALTH OUTCOMES AND THE GREATER HEALTH OF THE COMMUNITY. BECAUSE SO MANY LEADING ILLNESSES AND DISEASES ARE PROVEN TO BE PREVENTABLE BY A HANDFUL OF HEALTH BEHAVIORS, A PRIORITY IS TO UTILIZE COMMUNICATIONS TO EDUCATE THE PUBLIC AND ESTABLISH HEALTHY HABITS AS EARLY ON IN LIFE AS POSSIBLE. THE AD COUNCIL CURRENTLY PROMOTES HEALTHY BEHAVIORS AND BRINGS AWARENESS TO SERIOUS HEALTH ISSUES FACING OUR NATION, INCLUDING CHILDHOOD OBESITY, CHILDREN'S ORAL HEALTH, AUTISM, AND STROKE. PUBLIC SERVICE MESSAGING ADDRESSING SAFETY ISSUES IS IMPERATIVE FOR ALL AMERICANS BECAUSE IT STRIVES TO KEEP THE PEOPLE OF OUR COUNTRY SAFE AND SECURE. COMMUNICATIONS CAN EFFECTIVELY ADDRESS THE POTENTIAL RISK IN THE THREE PLACES WHERE AMERICANS SPEND THE MOST TIME - AT HOME, WORK OR SCHOOL. THE AREAS ADDRESSED BY THE AD COUNCIL IN THIS AREA RANGE FROM INFORMING PARENTS AND CAREGIVERS ON THE IMPORTANCE OF USING THE CORRECT CAR SEAT, THE CONSEQUENCES OF BUZZED DRIVING TO EMERGENCY PREPAREDNESS, BULLYING AND TEXTING WHILE DRIVING.FOR THE PURPOSE OF ITS PUBLIC SERVICE CAMPAIGNS, THE AD COUNCIL BROADLY DEFINES EDUCATION. BY BUILDING COMMUNICATIONS PROGRAMS AROUND KEY EDUCATION AREAS, AD COUNCIL INITIATIVES RAISE AWARENESS OF ISSUES TO STIMULATE DIALOGUE, IMPROVE ATTITUDES AND CHANGE BEHAVIOR. WITHIN THE PROGRAM SERVICE OF EDUCATION, THE AD COUNCIL'S PUBLIC SERVICE MESSAGING INCLUDES CRUCIAL CAMPAIGNS RANGING FROM READING, HIGH SCHOOL DROPOUT PREVENTION ALL THE WAY THROUGH TO FINANCIAL LITERACY AND ADULT EDUCATION. THE AD COUNCIL'S LARGEST PROGRAM SERVICE IS FAMILY & COMMUNITY. OFTEN CONSIDERED THE FABRIC OF OUR SOCIETY, THE AD COUNCIL WORKS TO IMPROVE AND BUILD UPON THE FOUNDATION OF WHAT MAKES A FAMILY STRONG, INCLUDING ADOPTING FROM FOSTER CARE, FATHER INVOLVEMENT AND MAKING SURE NO CHILD GOES HUNGRY. AN EFFECTIVE COMMUNITY WORKS OVER THE LONG-TERM TO FOSTER, ACHIEVE AND SUSTAIN ECONOMIC, ENVIRONMENTAL, CIVIC AND SOCIAL WELL-BEING FOR ITS PEOPLE. AD COUNCIL PUBLIC SERVICE CAMPAIGNS ENCOMPASS KEY FACTORS AFFECTING THE COMMON AND SHARED WELL-BEING OF COMMUNITIES. THE AREAS ADDRESSING OUR COMMUNITY NEEDS INCLUDE: FORECLOSURE PREVENTION, COMMUNITY ENGAGEMENT AND PROTECTING OUR NATURAL RESOURCES.	Description
Total Program Service Expense	30166425	TotalProgramServiceExpense
Described In501 C3	1	DescribedIn501C3
Schedule B Required	1	ScheduleBRequired
Political Activities	0	PoliticalActivities
Lobbying Activities	0	LobbyingActivities
Subject To Proxy Tax	0	SubjectToProxyTax
Donor Advised Funds	0	DonorAdvisedFunds
Conservation Easements	0	ConservationEasements
Collections Of Art	0	CollectionsOfArt
Credit Counseling	0	CreditCounseling
Term Or Permanent Endowments	0	TermOrPermanentEndowments
Report Land Bldg Equip	1	ReportLandBldgEquip
Report Invest Oth Securities	0	ReportInvestOthSecurities
Report Prog Rel Invest	0	ReportProgRelInvest
Report Other Assets	0	ReportOtherAssets
Report Other Liabilities	1	ReportOtherLiabilities
Report Fin48 Footnote	0	ReportFin48Footnote
Independent Audit Financial Stmt	1	IndependentAuditFinancialStmt
Consolidated Audit Financial Stmt	0	ConsolidatedAuditFinancialStmt
School	0	School
Foreign Office	0	ForeignOffice
Foreign Activities	0	ForeignActivities
More Than5000 K To Organizations	0	MoreThan5000KToOrganizations
More Than5000 K To Individuals	0	MoreThan5000KToIndividuals
Professional Fundraising	1	ProfessionalFundraising
Fundraising Activities	1	FundraisingActivities
Gaming	0	Gaming
Hospital	0	Hospital
Grants To Organizations	0	GrantsToOrganizations
Grants To Individuals	0	GrantsToIndividuals
Schedule J Required	1	ScheduleJRequired
Tax Exempt Bonds	0	TaxExemptBonds
Excess Benefit Transaction	0	ExcessBenefitTransaction
Prior Excess Benefit Transaction	0	PriorExcessBenefitTransaction
Loan To Officer Or DQP	0	LoanToOfficerOrDQP
Grant To Related Person	0	GrantToRelatedPerson
Bsnss Rltnshp With Organization	0	BsnssRltnshpWithOrganization
Bsnss Rltnshp Thru Family Member	0	BsnssRltnshpThruFamilyMember
Officer Entity With Bsnss Rltnshp	1	OfficerEntityWithBsnssRltnshp
Deductible Non Cash Contributions	0	DeductibleNonCashContributions
Deductible Contributions Of Art	0	DeductibleContributionsOfArt
Terminated	0	Terminated
Partial Liquidation	0	PartialLiquidation
Disregarded Entity	0	DisregardedEntity
Related Entity	0	RelatedEntity
Related Org Controlled Entity	0	RelatedOrgControlledEntity
Transaction Related Entity	0	TransactionRelatedEntity
Transfers To Exempt Non Chrtbl Org	0	TransfersToExemptNonChrtblOrg
Activities Conducted Partnership	0	ActivitiesConductedPartnership
Schedule O Required	1	ScheduleORequired
Number Forms Transmitted With1096	95	NumberFormsTransmittedWith1096
Number W2 G Included	0	NumberW2GIncluded
Number Of Employees	143	NumberOfEmployees
Employment Tax Returns Filed	1	EmploymentTaxReturnsFiled
Unrelated Business Income	0	UnrelatedBusinessIncome
Foreign Financial Account	0	ForeignFinancialAccount
Prohibited Tax Shelter Trans	0	ProhibitedTaxShelterTrans
Taxable Party Notification	0	TaxablePartyNotification
Non Deductible Contributions	0	NonDeductibleContributions
Quid Pro Quo Contributions	1	QuidProQuoContributions
Quid Pro Quo Disclosure	1	QuidProQuoDisclosure
Form8282 Property Disposed Of	0	Form8282PropertyDisposedOf
Funds To Pay Premiums	0	FundsToPayPremiums
Premiums Paid	1	PremiumsPaid
Indoor Tanning Services	0	IndoorTanningServices
Info In Schedule O Part VI	X	InfoInScheduleOPartVI
Nbr Voting Governing Body Members	115	NbrVotingGoverningBodyMembers
Number Independent Voting Members	114	NumberIndependentVotingMembers
Family Or Business Relationship	0	FamilyOrBusinessRelationship
Delegation Of Management Duties	0	DelegationOfManagementDuties
Changes To Organizing Docs	0	ChangesToOrganizingDocs
Material Diversion Or Misuse	0	MaterialDiversionOrMisuse
Members Or Stockholders	0	MembersOrStockholders
Election Of Board Members	0	ElectionOfBoardMembers
Decisions Subject To Approval	0	DecisionsSubjectToApproval
Minutes Of Governing Body	1	MinutesOfGoverningBody
Minutes Of Committees	1	MinutesOfCommittees
Officer Mailing Address	0	OfficerMailingAddress
Local Chapters	0	LocalChapters
Form990 Provided To Governing Body	0	Form990ProvidedToGoverningBody
Conflict Of Interest Policy	1	ConflictOfInterestPolicy
Annual Disclosure Covered Persons	1	AnnualDisclosureCoveredPersons
Regular Monitoring Enforcement	1	RegularMonitoringEnforcement
Whistleblower Policy	1	WhistleblowerPolicy
Document Retention Policy	1	DocumentRetentionPolicy
Compensation Process CEO	1	CompensationProcessCEO
Compensation Process Other	1	CompensationProcessOther
Investment In Joint Venture	0	InvestmentInJointVenture
States Where Copy Of Return Is Filed	AL	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	AK	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	AZ	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	AR	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	CA	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	CO	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	CT	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	FL	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	GA	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	IL	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	KS	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	KY	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	MA	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	MD	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	ME	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	MI	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	MN	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	MS	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	MO	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	NC	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	ND	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	NH	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	NJ	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	NM	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	NY	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	OH	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	OK	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	OR	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	PA	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	RI	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	SC	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	TN	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	UT	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	VA	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	WA	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	WV	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	WI	StatesWhereCopyOfReturnIsFiled
Other Website	X	OtherWebsite
Upon Request	X	UponRequest

The Books Are In Care Of TheBooksAreInCareOf

Field	Value	IRS element (for citing)
Name Person	KENNETH M KROLL SVP CONTROLLER	NamePerson
Telephone Number	2129841946	TelephoneNumber

Address US AddressUS

Field	Value	IRS element (for citing)
Address Line1	815 SECOND AVENUE 9TH FLOOR	AddressLine1
City	NEW YORK	City
State	NY	State
ZIP Code	10017	ZIPCode

Field	Value	IRS element (for citing)
Info In Schedule O Part VII	X	InfoInScheduleOPartVII

Form990 Part VII Section A Form990PartVIISectionA (140 entries)

TitleTitle	Average Hours Per WeekAverageHoursPerWeek	Individual Trustee Or DirectorIndividualTrusteeOrDirector	OfficerOfficer	Reportable Comp From OrganizationReportableCompFromOrganization	Reportable Comp From Related OrgsReportableCompFromRelatedOrgs	Other CompensationOtherCompensation	Key EmployeeKeyEmployee	Highest Compensated EmployeeHighestCompensatedEmployee
PEGGY CONLON SCH J PART III SCH O
(& SCH O) PRESIDENT AND CEO	42.00	X	X	1788880	0	215338
ANDREW ROBERTSON
CHAIR	3.00	X	X	0	0	0
TIM ARMSTRONG
IMMEDIATE PAST CHAIR	2.00	X	X	0	0	0
MARC PRITCHARD
VICE CHAIR	2.00	X	X	0	0	0
DEBRA LEE
VICE CHAIR	2.00	X	X	0	0	0
NANCY HILL
SECRETARY	1.00	X	X	0	0	0
JAMES BARGE
CHAIR FINANCE COMMITTEE	2.00	X	X	0	0	0
BILL ABBOTT
DIRECTOR	0.50	X		0	0	0
MAGID ABRAHAM
DIRECTOR	0.50	X		0	0	0
MARK ADDICKS
DIRECTOR	0.50	X		0	0	0
A SALMAN AMIN
DIRECTOR	1.00	X		0	0	0
ADAM BAIN
DIRECTOR	0.50	X		0	0	0
MARK BAYNES
DIRECTOR	0.50	X		0	0	0
KATHY BEHRENS
DIRECTOR	0.50	X		0	0	0
TOM BERNARDIN
DIRECTOR	0.50	X		0	0	0
JONATHAN BLUM
DIRECTOR	0.50	X		0	0	0
GEORGE BODENHEIMER
DIRECTOR	0.50	X		0	0	0
JOANNE BRADFORD
DIRECTOR	0.50	X		0	0	0
SEAN BRATCHES
DIRECTOR	0.50	X		0	0	0
ANDREW BRENNAN
DIRECTOR	0.50	X		0	0	0
NICK BRIEN
DIRECTOR	1.00	X		0	0	0
LEE BROWN
DIRECTOR	0.50	X		0	0	0
CHUCK BRYMER
DIRECTOR	0.50	X		0	0	0
CHRISTA CARONE
DIRECTOR	0.50	X		0	0	0
TOM CARROLL
DIRECTOR	0.50	X		0	0	0
DAVID CHRISTOPHER
DIRECTOR	1.00	X		0	0	0
MICHAEL CLINTON
DIRECTOR	0.50	X		0	0	0
LISA COCHRANE
DIRECTOR	0.50	X		0	0	0
DEBORAH CONRAD
DIRECTOR	0.50	X		0	0	0
LAURA CORB
DIRECTOR	1.00	X		0	0	0
SEAN CUNNINGHAM
DIRECTOR	0.50	X		0	0	0
JAMES DATRI
DIRECTOR	0.50	X		0	0	0
MAINARDO DE NARDIS
DIRECTOR	1.00	X		0	0	0
LAURA DESMOND
DIRECTOR	0.50	X		0	0	0
LISA DOLLINGER
DIRECTOR	0.50	X		0	0	0
HOWARD DRAFT
DIRECTOR	0.50	X		0	0	0
DAVID EASTMAN
DIRECTOR	0.50	X		0	0	0
WILLIAM ECCLESHARE
DIRECTOR	0.50	X		0	0	0
RICHARD EDELMAN
DIRECTOR	1.00	X		0	0	0
RICH EIGENDORFF
DIRECTOR	0.50	X		0	0	0
PAMELA EL
DIRECTOR	0.50	X		0	0	0
GARY ELLIOTT
DIRECTOR	0.50	X		0	0	0
ANDY ENGLAND
DIRECTOR	1.00	X		0	0	0
ERICA FARBER
DIRECTOR	0.50	X		0	0	0
JEFF FARIN
DIRECTOR	0.50	X		0	0	0
ANNE FINUCANE
DIRECTOR	0.50	X		0	0	0
DAVID FISCHER
DIRECTOR	0.50	X		0	0	0
LAUREN FLAHERTY
DIRECTOR	0.50	X		0	0	0
NANCY FLETCHER
DIRECTOR	0.50	X		0	0	0
MARIA LUISA FRANCOLI
DIRECTOR	0.50	X		0	0	0
ALFREDO GANGOTENA
DIRECTOR	0.50	X		0	0	0
MARGO GEORGIADIS
DIRECTOR	0.50	X		0	0	0
MARK GIBSON
DIRECTOR	0.50	X		0	0	0
NEIL GOLDEN
DIRECTOR	0.50	X		0	0	0
BOB GREENBERG
DIRECTOR	0.50	X		0	0	0
PAUL GUYARDO
DIRECTOR	0.50	X		0	0	0
JACK HABER
DIRECTOR	0.50	X		0	0	0
BILL HAGELSTEIN
DIRECTOR	0.50	X		0	0	0
BONNIE HAMMER
DIRECTOR	0.50	X		0	0	0
BRIAN HANSBERRY
DIRECTOR	0.50	X		0	0	0
DAVID HASLINGDEN
DIRECTOR	0.50	X		0	0	0
SCOTT HERMAN
DIRECTOR	0.50	X		0	0	0
MARTY HOMLISH
DIRECTOR	0.50	X		0	0	0
DAVID HUNKE
DIRECTOR	0.50	X		0	0	0
SUE HUNT
DIRECTOR	0.50	X		0	0	0
JOHN INGERSOLL
DIRECTOR	0.50	X		0	0	0
MICHAEL KELLY
DIRECTOR	1.00	X		0	0	0
DAVID KENNY
DIRECTOR	0.50	X		0	0	0
PETER KRIVKOVICH
DIRECTOR	0.50	X		0	0	0
STEPHEN LACY
DIRECTOR	1.50	X		0	0	0
STEVEN LANZANO
DIRECTOR	0.50	X		0	0	0
DAVID LEVY
DIRECTOR	0.50	X		0	0	0
ANN LEWNES
DIRECTOR	0.50	X		0	0	0
NINA LINK
DIRECTOR	0.50	X		0	0	0
ROBERT LIODICE
DIRECTOR	1.00	X		0	0	0
CAROLINE LITTLE
DIRECTOR	0.50	X		0	0	0
ROBERT LORD
DIRECTOR	0.50	X		0	0	0
ANTONIO LUCIO
DIRECTOR	1.00	X		0	0	0
BILL LUDWIG
DIRECTOR	0.50	X		0	0	0
ALAN MARKS
DIRECTOR	0.50	X		0	0	0
ROB MASTER
DIRECTOR	0.50	X		0	0	0
COLIN MCCONNELL
DIRECTOR	0.50	X		0	0	0
PETER MCDONOUGH
DIRECTOR	0.50	X		0	0	0
MAUREEN MCGUIRE
DIRECTOR	0.50	X		0	0	0
CHARLOTTE MCKINES
DIRECTOR	0.50	X		0	0	0
JAMIE MOLDAFSKY
DIRECTOR	0.50	X		0	0	0
NIGEL MORRIS
DIRECTOR	0.50	X		0	0	0
STEVE MOSKO
DIRECTOR	0.50	X		0	0	0
JO MUSE
DIRECTOR	0.50	X		0	0	0
ROB NORMAN
DIRECTOR	0.50	X		0	0	0
BILL OGLE
DIRECTOR	0.50	X		0	0	0
ANTHONY PALMER
DIRECTOR	0.50	X		0	0	0
STEVE PHELPS
DIRECTOR	0.50	X		0	0	0
MICHAEL POWELL
DIRECTOR	0.50	X		0	0	0
STEPHEN QUINN
DIRECTOR	0.50	X		0	0	0
KAREN QUINTOS
DIRECTOR	0.50	X		0	0	0
SCOTT REMY
DIRECTOR	0.50	X		0	0	0
SYLIVA REYNOLDS
DIRECTOR	0.50	X		0	0	0
DESIREE ROGERS
DIRECTOR	0.50	X		0	0	0
MICHAEL ROTH
DIRECTOR	0.50	X		0	0	0
RANDALL ROTHENBERG
DIRECTOR	1.00	X		0	0	0
DAVID SABLE
DIRECTOR	0.50	X		0	0	0
DEBRA SANDLER
DIRECTOR	0.50	X		0	0	0
JOHN SEIFERT
DIRECTOR	0.50	X		0	0	0
KRIS SIRCHIO
DIRECTOR	0.50	X		0	0	0
CLIVE SIRKIN
DIRECTOR	0.50	X		0	0	0
GORDON SMITH
DIRECTOR	0.50	X		0	0	0
MICHAEL SNEED
DIRECTOR	0.50	X		0	0	0
MOLLIE SPILMAN
DIRECTOR	1.00	X		0	0	0
MITCH SPOLAN
DIRECTOR	0.50	X		0	0	0
BENJAMIN STUART
DIRECTOR	0.50	X		0	0	0
JOHN STURM
DIRECTOR	0.50	X		0	0	0
KRISTIN SUPPELSA
DIRECTOR	0.50	X		0	0	0
ROBERT TAS
DIRECTOR	0.50	X		0	0	0
HARIT TALWAR
DIRECTOR	0.50	X		0	0	0
CHARLES THURSTON
DIRECTOR	0.50	X		0	0	0
JOSEPH TRIPODI
DIRECTOR	0.50	X		0	0	0
MEREDITH VERDONE
DIRECTOR	0.50	X		0	0	0
MANNY VIDAL
DIRECTOR	1.50	X		0	0	0
MARK WALLER
DIRECTOR	0.50	X		0	0	0
CONNIE WEAVER
DIRECTOR	0.50	X		0	0	0
MARY BETH WEST
DIRECTOR	0.50	X		0	0	0
SUSAN WHITING
DIRECTOR	0.50	X		0	0	0
MICHELLE WILSON
DIRECTOR	0.50	X		0	0	0
BILL WISE
DIRECTOR	0.50	X		0	0	0
DENNIS WOODSIDE
DIRECTOR	1.00	X		0	0	0
DAVID ZASLAV
DIRECTOR	0.50	X		0	0	0
JONATHAN FISH
EXECUTIVE VP AND CFO	42.00		X	327936	0	120243
BARBARA LESHINKSY
EXECUTIVE VP	35.00			349195	0	130020	X
PRISCILLA NATKINS
EXECUTIVE VP	37.00			326882	0	115413	X
PAULA VEALE
EXECUTIVE VP	35.00			287447	0	91408	X
HEIDI ARTHUR
SENIOR VP	36.00			211021	0	15725	X
JENNIFER MAMLET
SENIOR VP	35.00			187482	0	39832	X
KENNETH KROLL
SENIOR VP	40.00			184244	0	25255	X
REGINA BRADLEY
SENIOR VP	35.00			163020	0	43286	X
BARBARA SHIMAITIS
SENIOR VP	39.00			184546	0	33381		X
DANIELLE LINET
SENIOR VP	35.00			154508	0	38106		X
ANTHONY FOLENO
SENIOR VP	42.00			153445	0	19299		X
KATE EMANUEL
SENIOR VP	35.00			153046	0	18925		X
SARA WEISENTHAL
SENIOR VP	35.00			150908	0	19977		X

Field	Value	IRS element (for citing)
Total Reportable Comp From Org	4622560	TotalReportableCompFromOrg
Total Reportable Comp Frm Rltd Orgs	0	TotalReportableCompFrmRltdOrgs
Total Other Compensation	926208	TotalOtherCompensation
Number Individuals GT100 K	23	NumberIndividualsGT100K
Formers Listed	0	FormersListed
Total Comp GT150 K	1	TotalCompGT150K
Compensation From Other Sources	0	CompensationFromOtherSources

Contractor Compensation ContractorCompensation (5 entries)

Address Line1AddressOfContractor/AddressUS/AddressLine1	CityAddressOfContractor/AddressUS/City	StateAddressOfContractor/AddressUS/State	ZIP CodeAddressOfContractor/AddressUS/ZIPCode	Description Of ServicesDescriptionOfServices	CompensationCompensation
CIRCLE GRAPHICS LLC
120 9TH AVENUE	LONGMONT	CO	80501	DIGITAL PRINTING - BILLBOARD	2279569
GREY GLOBAL GROUP
PO BOX 32840	HARTFORD	CT	06150	AD AGENCY PRODUCTION SERVICES	893144
MERKLEY AND PARTNERS
PO BOX 535082	ATLANTA	GA	30353	AD AGENCY PRODUCTION SERVICES	828958
DRAFTFCB
101 EAST ERIE	CHICAGO	IL	60611	AD AGENCY PRODUCTION SERVICES	818014
BBDO
1375 BORADWAY	NEW YORK	NY	10018	AD AGENCY PRODUCTION SERVICES	728535

Field	Value	IRS element (for citing)
Number Of Contractors GT100 K	56	NumberOfContractorsGT100K
Fundraising Events	2236685	FundraisingEvents
All Other Contributions	7627372	AllOtherContributions
Total Contributions	9864057	TotalContributions

Program Service Revenue ProgramServiceRevenue

Field	Value	IRS element (for citing)
Description	PUBLIC SVC CAMPAIGNS	Description
Business Code	900099	BusinessCode
Total Revenue Column	28951530	TotalRevenueColumn
Related Or Exempt Function Income	28951530	RelatedOrExemptFunctionIncome

Field	Value	IRS element (for citing)
Total Program Service Revenue	28951530	TotalProgramServiceRevenue

Investment Income InvestmentIncome

Field	Value	IRS element (for citing)
Total Revenue Column	297173	TotalRevenueColumn
Exclusion	$297,173	ExclusionAmount

Gross Amount Sales Assets GrossAmountSalesAssets

Field	Value	IRS element (for citing)
Securities	7572100	Securities

Less Cost Oth Basis Sales Expenses LessCostOthBasisSalesExpenses

Field	Value	IRS element (for citing)
Securities	6536107	Securities

Gain Or Loss GainOrLoss

Field	Value	IRS element (for citing)
Securities	1035993	Securities

Net Gain Or Loss Investments NetGainOrLossInvestments

Field	Value	IRS element (for citing)
Total Revenue Column	1035993	TotalRevenueColumn
Exclusion	$1,035,993	ExclusionAmount

Field	Value	IRS element (for citing)
Gross Income Fundraising Events	290705	GrossIncomeFundraisingEvents
Cntrbtns Rprtd Fundraising Events	2236685	CntrbtnsRprtdFundraisingEvents
Fundraising Direct Expenses	496383	FundraisingDirectExpenses

Net Income From Fundraising Events NetIncomeFromFundraisingEvents

Field	Value	IRS element (for citing)
Total Revenue Column	-205678	TotalRevenueColumn
Exclusion	-$205,678	ExclusionAmount

Other Revenue Misc OtherRevenueMisc

Field	Value	IRS element (for citing)
Description	REIMBURSED EXPENSES	Description
Business Code	900099	BusinessCode
Total Revenue Column	66698	TotalRevenueColumn
Exclusion	$66,698	ExclusionAmount

Field	Value	IRS element (for citing)
Total Other Revenue	66698	TotalOtherRevenue

Total Revenue TotalRevenue

Field	Value	IRS element (for citing)
Total Revenue Column	40009773	TotalRevenueColumn
Related Or Exempt Function Income	28951530	RelatedOrExemptFunctionIncome
Unrelated Business Revenue	0	UnrelatedBusinessRevenue
Exclusion	$1,194,186	ExclusionAmount

Comp Current Officers Directors CompCurrentOfficersDirectors

Field	Value	IRS element (for citing)
Total	3825597	Total
Program Services	1020116	ProgramServices
Management And General	1893673	ManagementAndGeneral
Fundraising	911808	Fundraising

Other Salaries And Wages OtherSalariesAndWages

Field	Value	IRS element (for citing)
Total	7521066	Total
Program Services	5764615	ProgramServices
Management And General	1337954	ManagementAndGeneral
Fundraising	418497	Fundraising

Pension Plan Contributions PensionPlanContributions

Field	Value	IRS element (for citing)
Total	335641	Total
Program Services	257193	ProgramServices
Management And General	60093	ManagementAndGeneral
Fundraising	18355	Fundraising

Other Employee Benefits OtherEmployeeBenefits

Field	Value	IRS element (for citing)
Total	774585	Total
Program Services	562025	ProgramServices
Management And General	185668	ManagementAndGeneral
Fundraising	26892	Fundraising

Payroll Taxes PayrollTaxes

Field	Value	IRS element (for citing)
Total	678442	Total
Program Services	402047	ProgramServices
Management And General	225227	ManagementAndGeneral
Fundraising	51168	Fundraising

Fees For Services Legal FeesForServicesLegal

Field	Value	IRS element (for citing)
Total	122399	Total
Management And General	122399	ManagementAndGeneral

Fees For Services Accounting FeesForServicesAccounting

Field	Value	IRS element (for citing)
Total	255649	Total
Management And General	255649	ManagementAndGeneral

Fees For Services Prof Fundraising FeesForServicesProfFundraising

Field	Value	IRS element (for citing)
Total	34000	Total
Fundraising	34000	Fundraising

Fees For Services Invst Mgmnt Fees FeesForServicesInvstMgmntFees

Field	Value	IRS element (for citing)
Total	30875	Total
Management And General	30875	ManagementAndGeneral

Fees For Services Other FeesForServicesOther

Field	Value	IRS element (for citing)
Total	61724	Total
Management And General	33130	ManagementAndGeneral
Fundraising	28594	Fundraising

Advertising Advertising

Field	Value	IRS element (for citing)
Total	30337	Total
Program Services	28848	ProgramServices
Management And General	418	ManagementAndGeneral
Fundraising	1071	Fundraising

Office Expenses OfficeExpenses

Field	Value	IRS element (for citing)
Total	282873	Total
Program Services	125168	ProgramServices
Management And General	146083	ManagementAndGeneral
Fundraising	11622	Fundraising

Information Technology InformationTechnology

Field	Value	IRS element (for citing)
Total	1067138	Total
Program Services	643256	ProgramServices
Management And General	423827	ManagementAndGeneral
Fundraising	55	Fundraising

Occupancy Occupancy

Field	Value	IRS element (for citing)
Total	1311506	Total
Program Services	979826	ProgramServices
Management And General	256006	ManagementAndGeneral
Fundraising	75674	Fundraising

Travel Travel

Field	Value	IRS element (for citing)
Total	244179	Total
Program Services	161661	ProgramServices
Management And General	51437	ManagementAndGeneral
Fundraising	31081	Fundraising

Conferences Meetings ConferencesMeetings

Field	Value	IRS element (for citing)
Total	115138	Total
Program Services	53187	ProgramServices
Management And General	41449	ManagementAndGeneral
Fundraising	20502	Fundraising

Depreciation Depletion DepreciationDepletion

Field	Value	IRS element (for citing)
Total	658397	Total
Management And General	658397	ManagementAndGeneral

Insurance Insurance

Field	Value	IRS element (for citing)
Total	65954	Total
Management And General	65954	ManagementAndGeneral

Other Expenses OtherExpenses (4 entries)

DescriptionDescription	TotalTotal	Program ServicesProgramServices	Management And GeneralManagementAndGeneral
PRODUCTION, GRANTS & PR	19908392	19908392
TEMP HELP & RECRUITING	495676	117619	378057
PSA ANALYTICS	70720	63501	7219
CAMPAIGN OUTREACH	69291	69256	35

All Other Expenses AllOtherExpenses

Field	Value	IRS element (for citing)
Total	54427	Total
Program Services	9715	ProgramServices
Management And General	41394	ManagementAndGeneral
Fundraising	3318	Fundraising

Total Functional Expenses TotalFunctionalExpenses

Field	Value	IRS element (for citing)
Total	38014006	Total
Program Services	30166425	ProgramServices
Management And General	6214944	ManagementAndGeneral
Fundraising	1632637	Fundraising

Cash Non Interest Bearing CashNonInterestBearing

Field	Value	IRS element (for citing)
BOY	1000	BOY
EOY	2307	EOY

Savings And Temp Cash Investments SavingsAndTempCashInvestments

Field	Value	IRS element (for citing)
BOY	4522388	BOY
EOY	6786527	EOY

Pledges And Grants Receivable PledgesAndGrantsReceivable

Field	Value	IRS element (for citing)
BOY	1655600	BOY
EOY	2026354	EOY

Accounts Receivable AccountsReceivable

Field	Value	IRS element (for citing)
BOY	10705028	BOY
EOY	7937870	EOY

Prepaid Expenses Deferred Charges PrepaidExpensesDeferredCharges

Field	Value	IRS element (for citing)
BOY	620755	BOY
EOY	541043	EOY

Field	Value	IRS element (for citing)
Land Buildings Equipment Basis	7441478	LandBuildingsEquipmentBasis
Land Bldg Equipment Accum Deprec	4364883	LandBldgEquipmentAccumDeprec

Land Buildings Equipment Basis Net LandBuildingsEquipmentBasisNet

Field	Value	IRS element (for citing)
BOY	2876641	BOY
EOY	3076595	EOY

Investments Pub Traded Securities InvestmentsPubTradedSecurities

Field	Value	IRS element (for citing)
BOY	11457426	BOY
EOY	12639246	EOY

Total Assets TotalAssets

Field	Value	IRS element (for citing)
BOY	31838838	BOY
EOY	33009942	EOY

Accounts Payable Accrued Expenses AccountsPayableAccruedExpenses

Field	Value	IRS element (for citing)
BOY	6346993	BOY
EOY	6408973	EOY

Deferred Revenue DeferredRevenue

Field	Value	IRS element (for citing)
BOY	1408935	BOY
EOY	1268029	EOY

Other Liabilities OtherLiabilities

Field	Value	IRS element (for citing)
BOY	5578276	BOY
EOY	5521359	EOY

Total Liabilities TotalLiabilities

Field	Value	IRS element (for citing)
BOY	13334204	BOY
EOY	13198361	EOY

Field	Value	IRS element (for citing)
Follow SFAS117	X	FollowSFAS117

Unrestricted Net Assets UnrestrictedNetAssets

Field	Value	IRS element (for citing)
BOY	16828655	BOY
EOY	18523022	EOY

Temporarily Restricted Net Assets TemporarilyRestrictedNetAssets

Field	Value	IRS element (for citing)
BOY	1675979	BOY
EOY	1288559	EOY

Total Net Assets Fund Balances TotalNetAssetsFundBalances

Field	Value	IRS element (for citing)
BOY	18504634	BOY
EOY	19811581	EOY

Total Liab Net Assets Fund Balances TotalLiabNetAssetsFundBalances

Field	Value	IRS element (for citing)
BOY	31838838	BOY
EOY	33009942	EOY

Field	Value	IRS element (for citing)
Info In Schedule O Part XI	X	InfoInScheduleOPartXI
Reconcilation Revenue Expenses	1995767	ReconcilationRevenueExpenses
Reconcilation Other Changes	-688820	ReconcilationOtherChanges
Info In Schedule O Part XII	X	InfoInScheduleOPartXII
Method Of Accounting Accrual	X	MethodOfAccountingAccrual
Accountant Compile Or Review	0	AccountantCompileOrReview
FS Audited	1	FSAudited
Audit Committee	1	AuditCommittee
Financial Statement Separate	X	FinancialStatementSeparate
Federal Grant Audit Required	0	FederalGrantAuditRequired

Schedule A IRS990ScheduleA

Field	Value	IRS element (for citing)
Publicly Supported Org509a2	X	PubliclySupportedOrg509a2

Gifts Grants Contrib Received509 GiftsGrantsContribReceived509

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	8366799	CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years	7388042	CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years	8784479	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	9415045	CurrentTaxYearMinus1Year
Current Tax Year	9864057	CurrentTaxYear
Total	43818422	Total

Gross Receipts From Admissions GrossReceiptsFromAdmissions

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	26658564	CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years	33620431	CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years	31269874	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	31654964	CurrentTaxYearMinus1Year
Current Tax Year	29242235	CurrentTaxYear
Total	152446068	Total

Total509 Total509

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	35025363	CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years	41008473	CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years	40054353	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	41070009	CurrentTaxYearMinus1Year
Current Tax Year	39106292	CurrentTaxYear
Total	196264490	Total

Amts Recd From Disqual Persons AmtsRecdFromDisqualPersons

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	110550	CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years	116350	CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years	132007	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	93300	CurrentTaxYearMinus1Year
Current Tax Year	141775	CurrentTaxYear
Total	593982	Total

Amts From Subst Contributors AmtsFromSubstContributors

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	11706388	CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years	14841288	CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years	12262580	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	14390436	CurrentTaxYearMinus1Year
Current Tax Year	12735465	CurrentTaxYear
Total	65936157	Total

Support From DQ Ps Etc SupportFromDQPsEtc

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	11816938	CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years	14957638	CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years	12394587	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	14483736	CurrentTaxYearMinus1Year
Current Tax Year	12877240	CurrentTaxYear
Total	66530139	Total

Field	Value	IRS element (for citing)
Public Support Total509	129734351	PublicSupportTotal509

Gross Investment Income509 GrossInvestmentIncome509

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	994577	CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years	440774	CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years	292954	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	305133	CurrentTaxYearMinus1Year
Current Tax Year	297173	CurrentTaxYear
Total	2330611	Total

Investment Income And UBTI InvestmentIncomeAndUBTI

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	994577	CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years	440774	CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years	292954	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	305133	CurrentTaxYearMinus1Year
Current Tax Year	297173	CurrentTaxYear
Total	2330611	Total

Other Income509 OtherIncome509

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	28241	CurrentTaxYearMinus4Years
Current Tax Year	66698	CurrentTaxYear
Total	94939	Total

Total Support Total TotalSupportTotal

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	36048181	CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years	41449247	CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years	40347307	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	41375142	CurrentTaxYearMinus1Year
Current Tax Year	39470163	CurrentTaxYear
Total	198690040	Total

Field	Value	IRS element (for citing)
Public Support Percentage509	0.65290	PublicSupportPercentage509
Prior Year Support Percentage	0.63320	PriorYearSupportPercentage
Investment Income Percentage	0.01170	InvestmentIncomePercentage
Prior Yr Invest Income Percentage	0.01440	PriorYrInvestIncomePercentage
Thirty Three Percnt Tests CY509	X	ThirtyThreePercntTestsCY509
General Explanation	SCHEDULE A, PART II, LINE 12, EXPLANATION OF OTHER INCOME: MISCELLANEOUS INCOME - $28,241 REIMB SUB-TENANT MOVING INCOME - $60,468 REIMB TELEPHONE INCOME - $6,230	GeneralExplanation

Schedule B IRS990ScheduleB

Contributor Info ContributorInfo

Field	Value	IRS element (for citing)
Contributor Number	RESTRICTED	ContributorNumber

Contributor Name Business ContributorNameBusiness

Field	Value	IRS element (for citing)
Business Name Line1	RESTRICTED	BusinessNameLine1

Contributor Address US ContributorAddressUS

Field	Value	IRS element (for citing)
Address Line1	RESTRICTED	AddressLine1
Address Line2	RESTRICTED	AddressLine2
City	RESTRICTED	City
State	RESTRICTED	State
ZIP Code	RESTRICTED	ZIPCode

Field	Value	IRS element (for citing)
Aggregate Contributions	RESTRICTED	AggregateContributions

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovements

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	3727233	OtherCostOrOtherBasis
Depreciation	1120960	Depreciation
Book Value	2606273	BookValue

Equipment Equipment

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	2318271	OtherCostOrOtherBasis
Depreciation	2074130	Depreciation
Book Value	244141	BookValue

Other Land Buildings OtherLandBuildings

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	1395974	OtherCostOrOtherBasis
Depreciation	1169793	Depreciation
Book Value	226181	BookValue

Field	Value	IRS element (for citing)
Total Of Book Value Land Buildings	3076595	TotalOfBookValueLandBuildings

Other Liabilities OtherLiabilities (4 entries)

DescriptionDescription	AmountAmount
DEPOSITS FROM CAMPAIGN SPONSORS	$925,832
ACCUMULATED POSTRETIREMENT BENEFIT OBLIGATION	$150,537
DEFERRED COMPENSATION AND SERP	$2,230,131
DEFERRED RENTAL OBLIGATIONS	$2,214,859

Field	Value	IRS element (for citing)
Total Of Amounts	5521359	TotalOfAmounts
Total Revenue	40009773	TotalRevenue
Total Expenses	38014006	TotalExpenses
Excess Or Deficit For Year	1995767	ExcessOrDeficitForYear
Net Unrealized GL On Investments	-822457	NetUnrealizedGLOnInvestments
Prior Period Adjustments	-7243	PriorPeriodAdjustments
Other	$140,880	OtherAmount
Total Adjustments	-688820	TotalAdjustments
Excess Or Deficit Per FS	1306947	ExcessOrDeficitPerFS
Tot Revenue Etc Audited Fincl Stmt	40020475	TotRevenueEtcAuditedFinclStmt
Net Unrealized Gains Investments	-822457	NetUnrealizedGainsInvestments
Donated Srvc And Use Of Facilities	344019	DonatedSrvcAndUseOfFacilities
Other Revenues	489140	OtherRevenues
Revenue Not Rptd F990	10702	RevenueNotRptdF990
Revenue Subtotal	40009773	RevenueSubtotal
Revenue Not Rptd On Fin Stmt	0	RevenueNotRptdOnFinStmt
Total Revenue Per Form990	40009773	TotalRevenuePerForm990
Tot Expenses Etc Audited Fincl Stmt	38854408	TotExpensesEtcAuditedFinclStmt
Donated Services Use Of Facilities	344019	DonatedServicesUseOfFacilities
Other Expenses Included	496383	OtherExpensesIncluded
Expenses Not Rptd F990	840402	ExpensesNotRptdF990
Expenses Subtotal	38014006	ExpensesSubtotal
Expenses Not Rptd On Fin Stmt	0	ExpensesNotRptdOnFinStmt
Total Expenses Per Form990	38014006	TotalExpensesPerForm990

Form990 Schedule D Part XIV Form990ScheduleDPartXIV (3 entries)

IdentifierIdentifier	ExplanationExplanation
PART XI, LINE 8 - OTHER ADJUSTMENTS:	ACTUARIAL CHANGE IN POST RETIREMENT OBLIGATIONS 140,880.
PART XII, LINE 2D - OTHER ADJUSTMENTS:	DIRECT EXPENSES OF SPECIAL EVENTS REPORTED ON PART VIII, LINE 8B - $496,383 PRIOR PERIOD ADJUSTMENT NETTED AGAINST MISCELLANEOUS INCOME - $7,243
PART XIII, LINE 2D - OTHER ADJUSTMENTS:	DIRECT EXPENSES OF SPECIAL EVENTS REPORTED ON PART VIII, LINE 8B - $496.383

Schedule G IRS990ScheduleG

Field	Value	IRS element (for citing)
Mail Solicitations	X	MailSolicitations
Email Solicitations	X	EmailSolicitations
Phone Solicitations	X	PhoneSolicitations
In Person Solicitations	X	InPersonSolicitations
Special Fundraising Events	X	SpecialFundraisingEvents
Agreement Ref Fundraising	1	AgreementRefFundraising

Fundraiser Activity Information FundraiserActivityInformation

Field	Value	IRS element (for citing)
Name Of Individual	PATRICE CLAREMAN	NameOfIndividual

Address US AddressUS

Field	Value	IRS element (for citing)
Address Line1	45 BERMUDA RD	AddressLine1
City	WESTPORT	City
State	CT	State
ZIP Code	06880	ZIPCode

Field	Value	IRS element (for citing)
Activity	SOLICITATION AND ADM SUPPORT FOR ANNUAL DINNER	Activity
Fundraiser Control Of Funds	0	FundraiserControlOfFunds
Gross Receipts	2527390	GrossReceipts
Amount Retained By Contractor	34000	AmountRetainedByContractor
Net To Organization	2493390	NetToOrganization

Field	Value	IRS element (for citing)
Total Gross Receipts	2527390	TotalGrossReceipts
Total Retained By Contractors	34000	TotalRetainedByContractors
Total Net To Organization	2493390	TotalNetToOrganization
Licensed States	AL	LicensedStates
Licensed States	AK	LicensedStates
Licensed States	AZ	LicensedStates
Licensed States	AR	LicensedStates
Licensed States	CA	LicensedStates
Licensed States	CO	LicensedStates
Licensed States	CT	LicensedStates
Licensed States	FL	LicensedStates
Licensed States	GA	LicensedStates
Licensed States	IL	LicensedStates
Licensed States	KS	LicensedStates
Licensed States	KY	LicensedStates
Licensed States	ME	LicensedStates
Licensed States	MD	LicensedStates
Licensed States	MA	LicensedStates
Licensed States	MI	LicensedStates
Licensed States	MN	LicensedStates
Licensed States	MS	LicensedStates
Licensed States	MO	LicensedStates
Licensed States	NH	LicensedStates
Licensed States	NJ	LicensedStates
Licensed States	NM	LicensedStates
Licensed States	NY	LicensedStates
Licensed States	NC	LicensedStates
Licensed States	ND	LicensedStates
Licensed States	OH	LicensedStates
Licensed States	OK	LicensedStates
Licensed States	OR	LicensedStates
Licensed States	PA	LicensedStates
Licensed States	RI	LicensedStates
Licensed States	SC	LicensedStates
Licensed States	TN	LicensedStates
Licensed States	UT	LicensedStates
Licensed States	VA	LicensedStates
Licensed States	WA	LicensedStates
Licensed States	WV	LicensedStates
Licensed States	WI	LicensedStates

Events Information EventsInformation

Field	Value	IRS element (for citing)
Name Of Event1	ANNUAL DINNER	NameOfEvent1
Gross Receipts Event1	2527390	GrossReceiptsEvent1
Charitable Contributions Event1	2236685	CharitableContributionsEvent1
Gross Revenue Event1	290705	GrossRevenueEvent1
Rent Facility Costs Event1	308960	RentFacilityCostsEvent1
Other Direct Expenses Event1	187423	OtherDirectExpensesEvent1
Gross Receipts Total	2527390	GrossReceiptsTotal
Charitable Contributions Total	2236685	CharitableContributionsTotal
Gross Revenue Total Events	290705	GrossRevenueTotalEvents
Rent Facility Costs Total Events	308960	RentFacilityCostsTotalEvents
Other Direct Expenses Total Events	187423	OtherDirectExpensesTotalEvents
Direct Expense Summary Events	496383	DirectExpenseSummaryEvents
Net Income Summary	-205678	NetIncomeSummary

Form990 Schedule G Part IV Form990ScheduleGPartIV

Field	Value	IRS element (for citing)
Identifier	EXPLANATION OF FUNDRAISING PAYMENTS	Identifier
Return Reference	SCHEDULE G, PART I, LINE 2B, COLUMN (V)	ReturnReference
Explanation	PATRICE CLAREMAN PROVIDES CONSULTATION REGARDING SOLICITATION AND ADMINISTRATIVE SUPPORT FOR THE ADVERTISING COUNCIL'S ANNUAL DINNER. HE RECEIVED A BASE FEE OF $25,000; WITH $5,000 DUE ON SIGNING OF CONTRACT. AND $10,000 DUE ON NOVEMBER 15TH AND $10,000 DUE ON DECEMBER 15TH. ADDITIONAL FEE OF $1,000 TO BE PAID FOR EACH $100,000 RAISED ABOVE TARGET GOAL OF $2 MILLION.	Explanation

Schedule J IRS990ScheduleJ

Field	Value	IRS element (for citing)
Idemnification Gross Up Payments	X	IdemnificationGrossUpPayments
Club Dues Or Fees	X	ClubDuesOrFees
Written Policy Re T And E Expenses	1	WrittenPolicyReTAndEExpenses
Substantiation Required	1	SubstantiationRequired
Compensation Committee	X	CompensationCommittee
Independent Consultant	X	IndependentConsultant
Form990 Of Other Organizations	X	Form990OfOtherOrganizations
Written Employment Contract	X	WrittenEmploymentContract
Compensation Survey	X	CompensationSurvey
Board Or Committee Approval	X	BoardOrCommitteeApproval
Severance Payment	0	SeverancePayment
Supplemental Nonqual Retire Plan	1	SupplementalNonqualRetirePlan
Equity Based Comp Arrangement	0	EquityBasedCompArrangement
Comp Based On Revenue Of Filing Org	0	CompBasedOnRevenueOfFilingOrg
Comp Based On Revenue Related Orgs	0	CompBasedOnRevenueRelatedOrgs
Comp Based Net Earnings Filing Org	0	CompBasedNetEarningsFilingOrg
Comp Based Net Earnings Relate Orgs	0	CompBasedNetEarningsRelateOrgs
Any Non Fixed Payments	0	AnyNonFixedPayments
Initial Contract Exception	0	InitialContractException

Form990 Schedule J Part II Form990ScheduleJPartII (14 entries)

Base Compensation Filing OrgBaseCompensationFilingOrg	Comp Based On Related OrgsCompBasedOnRelatedOrgs	Bonus Filing OrgBonusFilingOrg	Bonus Related OrgsBonusRelatedOrgs	Other Compensation Filing OrgOtherCompensationFilingOrg	Other Compensation Related OrgsOtherCompensationRelatedOrgs	Deferred Comp Filing OrgDeferredCompFilingOrg	Deferred Comp Related OrgsDeferredCompRelatedOrgs	Nontaxable Benefits Filing OrgNontaxableBenefitsFilingOrg	Nontaxable Benefits Related OrgsNontaxableBenefitsRelatedOrgs	Total Compensation Filing OrgTotalCompensationFilingOrg	Total Compensation Related OrgsTotalCompensationRelatedOrgs	Comp Report Prior990 Filing OrgCompReportPrior990FilingOrg	Comp Report Prior990 Related OrgsCompReportPrior990RelatedOrgs
PEGGY CONLON SCH J PART III SCH O
575941	0	127650	0	1085289	0	197150	0	18188	0	2004218	0	889750	0
JONATHAN FISH
258486	0	59488	0	9962	0	90150	0	30093	0	448179	0	0	0
BARBARA LESHINKSY
267797	0	72000	0	9398	0	92150	0	37870	0	479215	0	0	0
PRISCILLA NATKINS
261686	0	54950	0	10246	0	80150	0	35263	0	442295	0	0	0
PAULA VEALE
229521	0	52550	0	5376	0	62150	0	29258	0	378855	0	0	0
HEIDI ARTHUR
176146	0	34875	0	0	0	15361	0	364	0	226746	0	0	0
JENNIFER MAMLET
150282	0	37200	0	0	0	14197	0	25635	0	227314	0	0	0
KENNETH KROLL
159744	0	24500	0	0	0	13482	0	11773	0	209499	0	0	0
REGINA BRADLEY
140520	0	22500	0	0	0	12644	0	30642	0	206306	0	0	0
BARBARA SHIMAITIS
148796	0	35750	0	0	0	13867	0	19514	0	217927	0	0	0
DANIELLE LINET
128628	0	25880	0	0	0	11967	0	26139	0	192614	0	0	0
ANTHONY FOLENO
132445	0	21000	0	0	0	11267	0	8032	0	172744	0	0	0
KATE EMANUEL
131621	0	21425	0	0	0	0	0	18925	0	171971	0	0	0
SARA WEISENTHAL
126658	0	24250	0	0	0	11107	0	8870	0	170885	0	0	0

Form990 Schedule J Part III Form990ScheduleJPartIII (3 entries)

Return ReferenceReturnReference	ExplanationExplanation
PART I, LINE 1A	PER THE EMPLOYMENT CONTRACT FOR THE PRESIDENT & CEO, THE LONG TERM CARE POLICY & ANNUAL CLUB DUES ARE PAID IN FULL BY THE ORGANIZATION AND "GROSSED UP" AS TAXABLE INCOME WITHIN EACH CALENDAR YEAR. THESE AMOUNTS TOTALING $32,712 ARE INCLUDED IN SCHEDULE J PART II COLUMN B(III).
PART I, LINE 3	APPROXIMATELY EVERY TWO TO FOUR YEARS, THE AD COUNCIL HIRES AN INDEPENDENT CONSULTING FIRM TO CONDUCT A COMPREHENSIVE COMPENSATION STUDY. THE STUDY IS CONDUCTED TO ASSESS THE EXTERNAL COMPETITIVENESS OF THE AD COUNCIL'S CURRENT TOTAL PAY, DEVELOP COMPARABLE MARKET BASE SALARY AND TOTAL PAY SUMMARY STATISTICS AND AUDIT & RECOMMEND CHANGES TO THE AD COUNCIL'S EMPLOYEE INCENTIVE PLAN. THE MOST RECENT STUDY WAS PERFORMED IN JUNE 2010. THE NEXT STUDY WILL BE PERFORMED IN 2014. THE INFORMATION GATHERED FROM THESE STUDIES IS USED TO HELP INFORM THE DECISION MAKING PROCESS OF THE COMPENSATION COMMITTEE. THE COMPENSATION COMMITTEE IS COMPRISED OF THE CHAIRMAN OF THE BOARD, THE TWO VICE CHAIRS AND THE HEAD OF THE FINANCE COMMITTEE. THE COMMITTEE MEETS AT LEAST ANNUALLY TO REVIEW AND ESTABLISH THE TOTAL COMPENSATION PACKAGE (BASE SALARY AND INCENTIVE GOALS) FOR THE PRESIDENT & CEO AND EXECUTIVE VICE PRESIDENTS. THE COMMITTEE ALSO REVIEWS AND APPROVES THE TOTAL INCENTIVE PAYOUT FOR THE ENTIRE ORGANIZATION. THIS ENTIRE PROCESS IS CONTEMPORANEOUSLY DOCUMENTED IN MEETING MINUTES. FISCAL YEAR 2011 COMPENSATION REVIEW WAS PERFORMED ON OCTOBER 6, 2010. FISCAL YEAR 2012 COMPENSATION REVIEW WAS PERFORMED ON SEPTEMBER 8, 2011. FISCAL YEAR 2013 COMPENSATION REVIEW WAS PERFORMED ON SEPTEMBER 20, 2012. OTHER KEY EMPLOYEES ARE ADDRESSED IN THE COMPENSATION STUDY AND THIS COMPARATIVE DATA IS USED AS A PART OF THE PROCESS WHERE THE CEO, CFO, HR AND DEPARTMENT HEAD REVIEW AND APPROVE THE COMPENSATION PACKAGE FOR EACH EMPLOYEE ANNUALLY.
PART I, LINE 4B	THE ADVERTISING COUNCIL, INC. SUPPLEMENTAL EXECUTIVE RETIREMENT PLAN ("SERP") IS SPONSORED BY THE ADVERTISING COUNCIL, INC., A TAX-EXEMPT ENTITY UNDER SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE OF 1986, AS AMENDED (THE "CODE"). THE PURPOSE OF THE PLAN IS TO OFFER ELIGIBLE EMPLOYEES OF THE EMPLOYER DEFERRED COMPENSATION BENEFITS UNDER CODE SECTION 457(F) TO SUPPLEMENT SUCH EMPLOYEES' RETIREMENT BENEFITS. THE PLAN IS INTENDED TO BE A TOP-HAT PLAN (I.E., AN UNFUNDED DEFERRED COMPENSATION PLAN MAINTAINED FOR CERTAIN MEMBERS OF A SELECT GROUP OF MANAGEMENT OR HIGHLY COMPENSATED EMPLOYEES) PURSUANT TO SECTIONS 201(2), 301(A)(3) AND 401(A)(1) OF THE EMPLOYEE RETIREMENT INCOME SECURITY ACT OF 1974, AS AMENDED ("ERISA"). DURING THE TAX YEAR, THE FOLLOWING OFFICERS AND KEY EMPLOYEES PARTICIPATED IN THE SERP PLAN AND RECEIVED CONTRIBUTIONS TOWARDS THEIR PLAN: PEGGY CONLON - $180,000 BARBARA LESHINSKY - $75,000 PRISCILLA NATKINS - $63,000 PAULA VEALE - $45,000 JON FISH - $73,000 SCHEDULE J, PART I, LINE 4B; DURING CALENDAR YEAR 2011, PEGGY CONLON (PRESIDENT & CEO) VESTED IN AND RECEIVED A DISTRIBUTION OF $986,061 FOR PARTICIPATION IN A SUPPLEMENTAL NON-QUALIFIED RETIREMENT PLAN. OF THIS AMOUNT, $889,750 WAS PREVIOUSLY REPORTED ON PRIOR YEARS 990'S AND REPRESENTS INCENTIVE COMPENSATION THAT WAS DEFERRED FOR YEARS 2002-2008. THE REMAINING $96,311 REPRESENTS EARNINGS ON THOSE INVESTMENTS.

Schedule L IRS990ScheduleL

Form990 Schedule L Part IV Form990ScheduleLPartIV (2 entries)

RelationshipRelationship	Amount Of TransactionAmountOfTransaction	Description Of TransactionDescriptionOfTransaction	Sharing Of RevenuesSharingOfRevenues
THE NIELSEN COMPANY
BOARD MEMBER SUSAN WHITING IS AN OFFICER OF THE NIELSEN COMPANY	294935	NIELSEN PROVIDED STANDARD AD MONITORING SERVICES	0
NEW MEDIA STRATEGIES
BOARD MEMBER STEPHEN LACY IS PRESIDENT & CEO OF THE MERIDITH CORP.	393480	MERIDITH CORP. OWNS NEW MEDIA STRATEGIES. NEW MEDIA STRATEGIES PROVIDES SOCIAL MEDIA MARKETING AND MEASUREMENT.	0

Schedule O IRS990ScheduleO

General Explanation GeneralExplanation (13 entries)

IdentifierIdentifier	Return ReferenceReturnReference	ExplanationExplanation
ORGANIZATION MISSION STATEMENT	FORM 990, PART I, LINE 1	DURING THE COURSE OF THE YEAR, THE AD COUNCIL CONDUCTED OVER 50 NATIONAL MULTIMEDIA PUBLIC SERVICE CAMPAIGNS ON BEHALF OF BOTH NON-PROFIT ORGANIZATIONS AND GOVERNMENT AGENCIES ADDRESSING ISSUE AREAS SUCH AS IMPROVING THE QUALITY OF LIFE FOR CHILDREN, PREVENTIVE HEALTH, EDUCATION, COMMUNITY WELL-BEING, AND STRENGTHENING FAMILIES.
ORGANIZATION MISSION STATEMENT	FORM 990, PART III, LINE 1	THE ADVERTISING COUNCIL'S MISSION IS TO IDENTIFY A SELECT NUMBER OF SIGNIFICANT PUBLIC ISSUES AND STIMULATE ACTION ON THOSE ISSUES THROUGH COMMUNICATIONS PROGRAMS THAT MAKE A MEASURABLE DIFFERENCE IN OUR SOCIETY. TO THAT END, THE AD COUNCIL MARSHALS VOLUNTEER TALENT FROM THE ADVERTISING AND COMMUNICATIONS INDUSTRIES, THE FACILITIES OF THE MEDIA, AND THE RESOURCES OF THE BUSINESS AND NON-PROFIT COMMUNITIES TO CREATE AWARENESS, FOSTER UNDERSTANDING AND MOTIVATE ACTION.
	FORM 990, PART VI, SECTION B, LINE 11	I) A COPY WAS PROVIDED TO THE AUDIT COMMITTEE OF THE BOARD OF DIRECTORS; II) THE 990 WAS PROVIDED ELECTRONICALLY; III) THE AD COUNCIL HAS ITS FORM 990 PREPARED BY AN OUTSIDE ACCOUNTING FIRM AND HAS ESTABLISHED THE FOLLOWING REVIEW PROCESS TO ENSURE THE INFORMATION PROVIDED IS COMPREHENSIVE AND TRUTHFUL. THROUGHOUT THE COURSE OF THE YEAR, THE FORM 990 WAS ADDRESSED DURING AUDIT COMMITTEE MEETINGS AND THERE WERE SEVERAL OPPORTUNITIES FOR DISCUSSION AND COMMENT. THEN, ONCE A FINAL DRAFT OF THE FORM 990 IS COMPLETED, REVIEWED BY MANAGEMENT, AND READY FOR FILING, IT IS PROVIDED IN ITS ENTIRETY TO THE AUDIT COMMITTEE MEMBERS IN ELECTRONIC FORM PRIOR TO FILING.
	FORM 990, PART VI, SECTION B, LINE 12C	ALL BOARD MEMBERS, EMPLOYEES AND VOLUNTEERS RECEIVE THE CODE OF CONDUCT AND CONFLICT OF INTEREST POLICY AND ARE REQUIRED TO SIGN THE POLICY. A LOG IS MAINTAINED BOTH WITHIN THE DEVELOPMENT DEPARTMENT (FOR BOARD MEMBERS/VOLUNTEERS) AND WITHIN THE HR DEPARTMENT (FOR EMPLOYEES). AD COUNCIL REQUIRES THAT ANY MEMBER REPORT IN WRITING ANY CONFLICT OF INTEREST THAT ARISES IN THE FOLLOWING MANNER: (1) MEMBERS OF THE BOARD OF DIRECTORS SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE CHAIRMAN OF THE BOARD; (2) EMPLOYEES SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE SENIOR VICE PRESIDENT, DIRECTOR OF HUMAN RESOURCES; AND (3) VOLUNTEERS SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE AD COUNCIL'S CEO OR CFO. THE EXISTENCE OF A POTENTIAL CONFLICT OF INTEREST DOES NOT NECESSARILY CONSTITUTE A VIOLATION OF THE CONFLICT OF INTEREST POLICY. THE POLICY REQUIRES DISCLOSURE AND REVIEW OF POTENTIAL CONFLICTS AND PROHIBITION OF ACTUAL CONFLICTS OF INTEREST. IN SOME CASES, DISCLOSURE MAY BE ALL THAT IS REQUIRED. IN OTHER CASES, THE SITUATION MAY REQUIRE ADDITIONAL ACTION TO AVOID AN ACTUAL CONFLICT OF INTEREST OR TO REMEDY ONE. WHERE A CONFLICT OF INTEREST ARISES, AN INTERESTED COVERED PARTY SHALL ABSTAIN FROM DELIBERATIONS AND REFRAIN FROM PARTICIPATING IN ANY DECISIONS OR VOTING IN CONNECTION WITH THE MATTER. THE CODE OF CONDUCT AND CONFLICT OF INTEREST POLICY IS REVIEWED ANNUALLY. THE POLICY WAS LAST UPDATED DECEMBER 2007.
	FORM 990, PART VI, SECTION B, LINE 15	APPROXIMATELY EVERY TWO TO FOUR YEARS, THE AD COUNCIL HIRES AN INDEPENDENT CONSULTING FIRM TO CONDUCT A COMPREHENSIVE COMPENSATION STUDY. THE STUDY IS CONDUCTED TO ASSESS THE EXTERNAL COMPETITIVENESS OF THE AD COUNCIL'S CURRENT TOTAL PAY, DEVELOP COMPARABLE MARKET BASE SALARY AND TOTAL PAY SUMMARY STATISTICS AND AUDIT & RECOMMEND CHANGES TO THE AD COUNCIL'S EMPLOYEE INCENTIVE PLAN. THE MOST RECENT STUDY WAS PERFORMED IN JUNE 2010. THE NEXT STUDY WILL BE PERFORMED IN 2014. THE INFORMATION GATHERED FROM THESE STUDIES IS USED TO HELP INFORM THE DECISION MAKING PROCESS OF THE COMPENSATION COMMITTEE. THE COMPENSATION COMMITTEE IS COMPRISED OF THE CHAIRMAN OF THE BOARD, THE TWO VICE CHAIRS AND THE HEAD OF THE FINANCE COMMITTEE. THE COMMITTEE MEETS AT LEAST ANNUALLY TO REVIEW AND ESTABLISH THE TOTAL COMPENSATION PACKAGE (BASE SALARY AND INCENTIVE GOALS) FOR THE PRESIDENT & CEO AND EXECUTIVE VICE PRESIDENTS. THE COMMITTEE ALSO REVIEWS AND APPROVES THE TOTAL INCENTIVE PAYOUT FOR THE ENTIRE ORGANIZATION. THIS ENTIRE PROCESS IS CONTEMPORANEOUSLY DOCUMENTED IN MEETING MINUTES. FISCAL YEAR 2011 COMPENSATION REVIEW WAS PERFORMED ON OCTOBER 6, 2010. FISCAL YEAR 2012 COMPENSATION REVIEW WAS PERFORMED ON SEPTEMBER 8, 2011. FISCAL YEAR 2013 COMPENSATION REVIEW WAS PERFORMED ON SEPTEMBER 20, 2012. OTHER KEY EMPLOYEES ARE ADDRESSED IN THE COMPENSATION STUDY AND THIS COMPARATIVE DATA IS USED AS A PART OF THE PROCESS WHERE THE CEO, CFO, HR AND DEPARTMENT HEAD REVIEW AND APPROVE THE COMPENSATION PACKAGE FOR EACH EMPLOYEE ANNUALLY.
	FORM 990, PART VI, SECTION C, LINE 19	GOVERNING DOCUMENTS (BY-LAWS) AND/OR CONFLICT OF INTEREST POLICY ARE AVAILABLE UPON REQUEST. THE FINANCIAL STATEMENTS CAN BE FOUND ON THE AD COUNCIL'S WEBSITE WWW.ADCOUNCIL.ORG.
	FORM 990, PART VII, SECTION A, COLUMN (D):	DURING CALENDAR YEAR 2011, PEGGY CONLON (PRESIDENT & CEO) VESTED IN AND RECEIVED A DISTRIBUTION OF $986,061 FOR PARTICIPATION IN A SUPPLEMENTAL NON-QUALIFIED RETIREMENT PLAN. OF THIS AMOUNT, $889,750 WAS PREVIOUSLY REPORTED ON PRIOR YEARS 990'S AND REPRESENTS INCENTIVE COMPENSATION THAT WAS DEFERRED FOR YEARS 2002-2008. THE REMAINING $96,311 REPRESENTS EARNINGS ON THOSE INVESTMENTS.
CHANGES IN NET ASSETS OR FUND BALANCES:	FORM 990, PART XI, LINE 5:	NET UNREALIZED LOSSES ON INVESTMENTS: -822,457. PRIOR PERIOD ADJUSTMENTS: -7,243. ACTUARIAL CHANGE IN POST RETIREMENT OBLIGATIONS 140,880. TOTAL TO FORM 990, PART XI, LINE 5: -688,820.
OVERSIGHT OF INDEPENDENT AUDIT AND SELECTION OF ACCOUNTANT:	FORM 990, PART XI, LINE 2C:	THE ADVERTISING COUNCIL, INC. HAS A COMMITTEE THAT ASSUMES RESPONSIBILITY FOR THE OVERSIGHT OF THE AUDIT OF THE FINANCIAL STATEMENTS AND FOR THE SELECTION OF THE INDEPENDENT AUDITORS. THIS PROCESS HAS NOT CHANGED FORM THE PRIOR YEAR.
BREAKDOWN OF VOLUNTEERS	FORM 990, PART I, LINE 6:	BOARD = 127 CHAIR EMERITUS & HONORARY MEMBERS = 44 CRC COMMITTEE = 37 ADVISORY COMMITTEE = 29 FINANCE COMMITTEE = 9 AUDIT COMMITTEE = 1 RESEARCH COMMITTEE = 24 TOTAL = 271
EXPLANATION OF FUNDRAISING EVENTS LOSS:	FORM 990, PART VIII, LINE 8C AND FORM 990, SCHEDULE G, PART II, LINE 11:	EACH NOVEMBER THE AD COUNCIL HOLDS THE PUBLIC SERVICE AWARD DINNER. CONTRIBUTIONS FROM THIS EVENT ARE REPORTED ON PART VIII, LINE 1C OF THE FORM 990 AS $2,236,685. AS MANY EVENT ATTENDEES PAY MORE THAN THE RETAIL VALUE OF THE ACTUAL DINNER AN OVERALL GAIN OF $2,031,007 IS REALIZED VS. THE EVENT LOSS OF $205,678 AS REPORTED ON SCHEDULE G PART II.
	FORM 990, PART IV, LINE 28B AND FORM 990, PART VI, LINE 2:	THE AD COUNCIL IS UNAWARE OF ANY FAMILY MEMBER WHO HAD A DIRECT OR INDIRECT BUSINESS RELATIONSHIP WITH THE ORGANIZATION. THIS RESPONSE IS BASED ON BOTH THE AD COUNCIL'S CONFLICT OF INTEREST POLICY AND RELATED DISCLOSURE REQUIREMENTS, AS WELL AS INTERNAL KNOWLEDGE OF CURRENT AD COUNCIL PRACTICES.
	FORM 990, PART IV, LINE 28C AND FORM 990, PART VI, LINE 2:	THE ADVERTISING COUNCIL'S ("AD COUNCIL") BUSINESS MODEL INCLUDES THE SERVICES OF A PRO BONO ADVERTISING AGENCY FOR EACH OF THE PUBLIC SERVICE ANNOUNCEMENT CAMPAIGNS ("CAMPAIGNS") THAT THE AD COUNCIL CREATES AND DISTRIBUTES FOR ITS GOVERNMENT AND NON-PROFIT CLIENTS. AMONGST THESE VOLUNTEER AD AGENCIES INCLUDE SEVERAL AGENCIES THAT HAVE OFFICERS WHO ALSO SIT ON THE AD COUNCIL BOARD. THE PRO BONO ADVERTISING AGENCIES ARE APPROVED BY THE CLIENT PRIOR TO THEIR SELECTION. THESE AGENCIES DONATE THEIR LABOR TO THE CAMPAIGN; WITH THE EXCEPTION OF CERTAIN PRE-AUTHORIZED SPECIALIZED TASKS WHICH ARE OFFERED AT SIGNIFICANTLY DISCOUNTED RATES. THE AD COUNCIL AND ITS CLIENTS PAY FOR PRE-APPROVED OUT OF POCKET COSTS INCURRED IN THE COURSE OF PERFORMANCE FOR THESE SPECIFIC CAMPAIGNS. THESE REIMBURSED COSTS INCLUDE PHYSICAL PRODUCTION, TRAVEL, THIRD PARTY RESEARCH, TELEPHONE, POSTAGE AND CERTAIN OTHER COSTS OF CREATING, PRODUCING, AND DISTRIBUTING THESE CAMPAIGNS. ADDITIONALLY, THE AD COUNCIL UTILIZES THE SERVICES OF SPECIALIZED VENDORS FOR THE CAMPAIGNS WHO OFTEN PROVIDE DISCOUNTED AND NONPROFIT RATES TO THE AD COUNCIL. AMONGST THESE SPECIALIZED VENDORS INCLUDE SEVERAL BUSINESSES THAT HAVE OFFICERS WHO ALSO SIT ON THE AD COUNCIL BOARD. THE AD COUNCIL ALSO HAS SEVERAL REGIONAL EMPLOYEES WHO WORK OUT OF DONATED OFFICE SPACE FROM COMPANIES THAT HAVE OFFICERS WHO SIT ON THE AD COUNCIL BOARD. THESE COSTS ARE ACCOUNTED FOR AS DONATED USE OF FACILITIES.