ADVERTISING COUNCIL INC: Form 990, tax year 2012

View the entire original 990 at ProPublica ↗

Organization: ADVERTISING COUNCIL INC (EIN 13-0417693)
Tax period: 2012-07-01 to 2013-06-30
Filed: 2014-05-13
IRS object ID: 201431339349302868
Schema version: 2012v2.1
Source: Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header
Form 990
Schedule A
Schedule B
Schedule D
Schedule G
Schedule J
Schedule L
Schedule O

Return header ReturnHeader

Field	Value	IRS element (for citing)
Timestamp	2014-05-13T12:16:33-05:00	Timestamp
Tax Period End Date	2013-06-30	TaxPeriodEndDate

Preparer Firm PreparerFirm

Field	Value	IRS element (for citing)
EIN	271728945	EIN

Preparer Firm Business Name PreparerFirmBusinessName

Field	Value	IRS element (for citing)
Business Name Line1	O'CONNOR DAVIES LLP	BusinessNameLine1

Preparer Firm US Address PreparerFirmUSAddress

Field	Value	IRS element (for citing)
Address Line1	665 FIFTH AVENUE	AddressLine1
City	NEW YORK	City
State	NY	State
ZIP Code	10022	ZIPCode

Field	Value	IRS element (for citing)
Return Type	990	ReturnType
Tax Period Begin Date	2012-07-01	TaxPeriodBeginDate

Filer Filer

Field	Value	IRS element (for citing)
EIN	130417693	EIN

Name Name

Field	Value	IRS element (for citing)
Business Name Line1	THE ADVERTISING COUNCIL INC	BusinessNameLine1

Field	Value	IRS element (for citing)
Name Control	ADVE	NameControl
Phone	2129221500	Phone

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	815 SECOND AVENUE 9TH FLOOR	AddressLine1
City	NEW YORK	City
State	NY	State
ZIP Code	10017	ZIPCode

Officer Officer

Field	Value	IRS element (for citing)
Name	JON FISH	Name
Title	EXECUTIVE VP AND CFO	Title
Phone	2129221500	Phone
Date Signed	2014-05-13	DateSigned
Authorize Third Party	1	AuthorizeThirdParty

Preparer Preparer

Field	Value	IRS element (for citing)
Name	GARRETT M HIGGINS	Name
PTIN	P00543209	PTIN
Phone	2122862600	Phone
Date Prepared	2014-05-13	DatePrepared

Field	Value	IRS element (for citing)
Tax Year	2012	TaxYear
Build TS	2015-11-30 17:44:51Z	BuildTS

Form 990 IRS990

Field	Value	IRS element (for citing)
Name Of Principal Officer Person	JON FISH	NameOfPrincipalOfficerPerson

Address Principal Officer US AddressPrincipalOfficerUS

Field	Value	IRS element (for citing)
Address Line1	815 SECOND AVENUE 9TH FLOOR	AddressLine1
City	NEW YORK	City
State	NY	State
ZIP Code	10017	ZIPCode

Field	Value	IRS element (for citing)
Gross Receipts	44144951	GrossReceipts
Group Return For Affiliates	0	GroupReturnForAffiliates
Organization501c3	X	Organization501c3
Web Site	HTTP://WWW.ADCOUNCIL.ORG/	WebSite
Type Of Organization Corporation	X	TypeOfOrganizationCorporation
Year Formation	1942	YearFormation
State Legal Domicile	NY	StateLegalDomicile
Activity Or Mission Description	SEE SCHEDULE O	ActivityOrMissionDescription
Nbr Voting Members Governing Body	119	NbrVotingMembersGoverningBody
Nbr Independent Voting Members	118	NbrIndependentVotingMembers
Total Nbr Employees	123	TotalNbrEmployees
Total Nbr Volunteers	272	TotalNbrVolunteers
Total Gross UBI	0	TotalGrossUBI
Net Unrelated Business Txbl Income	0	NetUnrelatedBusinessTxblIncome
Contributions Grants Prior Year	9864057	ContributionsGrantsPriorYear
Contributions Grants Current Year	10441895	ContributionsGrantsCurrentYear
Program Service Revenue Prior Year	28951530	ProgramServiceRevenuePriorYear
Program Service Revenue CY	31107147	ProgramServiceRevenueCY
Investment Income Prior Year	1333166	InvestmentIncomePriorYear
Investment Income Current Year	449055	InvestmentIncomeCurrentYear
Other Revenue Prior Year	-138980	OtherRevenuePriorYear
Other Revenue Current Year	-1992	OtherRevenueCurrentYear
Total Revenue Prior Year	40009773	TotalRevenuePriorYear
Total Revenue Current Year	41996105	TotalRevenueCurrentYear
Grants And Similar Amnts Prior Year	0	GrantsAndSimilarAmntsPriorYear
Grants And Similar Amnts CY	0	GrantsAndSimilarAmntsCY
Benefits Paid To Members Prior Year	0	BenefitsPaidToMembersPriorYear
Benefits Paid To Members CY	0	BenefitsPaidToMembersCY
Salaries Etc Prior Year	13135331	SalariesEtcPriorYear
Salaries Etc Current Year	14222245	SalariesEtcCurrentYear
Total Prof Fundrsng Exp Prior Year	34000	TotalProfFundrsngExpPriorYear
Total Prof Fundrsng Exp CY	42000	TotalProfFundrsngExpCY
Total Fundrsng Exp Current Year	1653441	TotalFundrsngExpCurrentYear
Other Expense Prior Year	24844675	OtherExpensePriorYear
Other Expenses Current Year	26402973	OtherExpensesCurrentYear
Total Expenses Prior Year	38014006	TotalExpensesPriorYear
Total Expenses Current Year	40667218	TotalExpensesCurrentYear
Revenues Less Expenses Prior Year	1995767	RevenuesLessExpensesPriorYear
Revenues Less Expenses CY	1328887	RevenuesLessExpensesCY
Total Assets BOY	33009942	TotalAssetsBOY
Total Assets EOY	36321773	TotalAssetsEOY
Total Liabilities BOY	13198361	TotalLiabilitiesBOY
Total Liabilities EOY	14644161	TotalLiabilitiesEOY
Net Assets Or Fund Balances BOY	19811581	NetAssetsOrFundBalancesBOY
Net Assets Or Fund Balances EOY	21677612	NetAssetsOrFundBalancesEOY
Info In Schedule O Part III	X	InfoInScheduleOPartIII
Mission Description	SEE SCHEDULE O	MissionDescription
Significant New Program Services	0	SignificantNewProgramServices
Significant Change	0	SignificantChange
Expense	32761502	Expense
Revenue	31296391	Revenue
Description	THE AD COUNCIL'S PUBLIC SERVICE CAMPAIGNS TARGETING THE AMERICAN PEOPLE ARE BEST DEFINED WITHIN FOUR MAJOR PROGRAM AREAS: 1. HEALTH; 2. SAFETY; 3. EDUCATION; AND 4. FAMILY & COMMUNITY.AS SO MANY LEADING ILLNESSES AND DISEASES ARE PROVEN TO BE PREVENTABLE BY A HANDFUL OF HEALTH BEHAVIORS, A PRIORITY IS TO UTILIZE COMMUNICATIONS TO EDUCATE THE PUBLIC AND ESTABLISH HEALTHY HABITS AS EARLY ON IN LIFE AS POSSIBLE. THE AD COUNCIL PROMOTES HEALTHY BEHAVIORS TO ADDRESS CRITICAL ISSUES FROM PREVENTING CHILDHOOD OBESITY, RAISING AWARENESS ABOUT THE IMPORTANCE OF CHILDREN'S ORAL HEALTH, INCREASING EARLY DETECTION OF AUTISM TO EDUCATION OF THE CRITICAL STEPS NEEDED TO RESPOND TO A STROKE. PREVENTION IS THE KEY TO EDUCATION EFFORTS FOR INJURIES THAT MAY OCCUR IN OUR DAILY LIVES. COMMUNICATIONS ADDRESSING SAFETY ISSUES IS IMPERATIVE FOR ALL AMERICANS BECAUSE IT STRIVES TO KEEP PEOPLE SAFE AND SECURE. AD COUNCIL CAMPAIGNS HAVE CONTINUED TO EDUCATE THE PUBLIC ON THE PROPER USE OF CAR SEATS, THE CONSEQUENCES OF IMPAIRED DRIVING TO THE IMPORTANCE OF PREPARING FOR AN EMERGENCY AND STANDING UP TO BULLYING.A SKILLED WORKFORCE AND A WELL-EDUCATED POPULACE ARE ESSENTIAL TO THE HEALTH OF OUR ECONOMY AND DEMOCRACY. BY BUILDING COMMUNICATIONS PROGRAMS AROUND KEY EDUCATION AREAS, AD COUNCIL INITIATIVES RAISE AWARENESS OF ISSUES CRITICAL FOR AN INDIVIDUAL'S FUTURE SUCCESS. THE AD COUNCIL'S PUBLIC SERVICE MESSAGING AROUND EDUCATION INCLUDES CAMPAIGNS RANGING FROM READING, HIGH SCHOOL DROPOUT PREVENTION, COLLEGE ACCESS TO FINANCIAL LITERACY AND ADULT EDUCATION. THE AD COUNCIL'S LARGEST PROGRAM SERVICE IS FAMILY & COMMUNITY. THE AD COUNCIL WORKS TO IMPROVE AND BUILD UPON THE FOUNDATION OF WHAT MAKES A FAMILY STRONG, INCLUDING ADOPTING FROM FOSTER CARE, FATHER INVOLVEMENT, CAREGIVER ASSISTANCE AND MAKING SURE NO CHILD GOES HUNGRY. AD COUNCIL PUBLIC SERVICE CAMPAIGNS ALSO ENCOMPASS KEY FACTORS AFFECTING THE COMMON AND SHARED WELL-BEING OF COMMUNITIES INCLUDING FORECLOSURE PREVENTION, COMMUNITY ENGAGEMENT AND PROTECTING OUR NATURAL RESOURCES.	Description
Total Program Service Expense	32761502	TotalProgramServiceExpense
Described In501 C3	1	DescribedIn501C3
Schedule B Required	1	ScheduleBRequired
Political Activities	0	PoliticalActivities
Lobbying Activities	0	LobbyingActivities
Subject To Proxy Tax	0	SubjectToProxyTax
Donor Advised Funds	0	DonorAdvisedFunds
Conservation Easements	0	ConservationEasements
Collections Of Art	0	CollectionsOfArt
Credit Counseling	0	CreditCounseling
Term Or Permanent Endowments	0	TermOrPermanentEndowments
Report Land Bldg Equip	1	ReportLandBldgEquip
Report Invest Oth Securities	0	ReportInvestOthSecurities
Report Prog Rel Invest	0	ReportProgRelInvest
Report Other Assets	0	ReportOtherAssets
Report Other Liabilities	1	ReportOtherLiabilities
Report Fin48 Footnote	1	ReportFin48Footnote
Independent Audit Financial Stmt	1	IndependentAuditFinancialStmt
Consolidated Audit Financial Stmt	0	ConsolidatedAuditFinancialStmt
School	0	School
Foreign Office	0	ForeignOffice
Foreign Activities	0	ForeignActivities
More Than5000 K To Organizations	0	MoreThan5000KToOrganizations
More Than5000 K To Individuals	0	MoreThan5000KToIndividuals
Professional Fundraising	1	ProfessionalFundraising
Fundraising Activities	1	FundraisingActivities
Gaming	0	Gaming
Hospital	0	Hospital
Grants To Organizations	0	GrantsToOrganizations
Grants To Individuals	0	GrantsToIndividuals
Schedule J Required	1	ScheduleJRequired
Tax Exempt Bonds	0	TaxExemptBonds
Excess Benefit Transaction	0	ExcessBenefitTransaction
Prior Excess Benefit Transaction	0	PriorExcessBenefitTransaction
Loan To Officer Or DQP	0	LoanToOfficerOrDQP
Grant To Related Person	0	GrantToRelatedPerson
Bsnss Rltnshp With Organization	0	BsnssRltnshpWithOrganization
Bsnss Rltnshp Thru Family Member	0	BsnssRltnshpThruFamilyMember
Officer Entity With Bsnss Rltnshp	1	OfficerEntityWithBsnssRltnshp
Deductible Non Cash Contributions	0	DeductibleNonCashContributions
Deductible Contributions Of Art	0	DeductibleContributionsOfArt
Terminated	0	Terminated
Partial Liquidation	0	PartialLiquidation
Disregarded Entity	0	DisregardedEntity
Related Entity	0	RelatedEntity
Related Org Controlled Entity	0	RelatedOrgControlledEntity
Transfers To Exempt Non Chrtbl Org	0	TransfersToExemptNonChrtblOrg
Activities Conducted Partnership	0	ActivitiesConductedPartnership
Schedule O Required	1	ScheduleORequired
Number Forms Transmitted With1096	117	NumberFormsTransmittedWith1096
Number W2 G Included	0	NumberW2GIncluded
Number Of Employees	123	NumberOfEmployees
Employment Tax Returns Filed	1	EmploymentTaxReturnsFiled
Unrelated Business Income	0	UnrelatedBusinessIncome
Foreign Financial Account	0	ForeignFinancialAccount
Prohibited Tax Shelter Trans	0	ProhibitedTaxShelterTrans
Taxable Party Notification	0	TaxablePartyNotification
Non Deductible Contributions	0	NonDeductibleContributions
Quid Pro Quo Contributions	1	QuidProQuoContributions
Quid Pro Quo Disclosure	1	QuidProQuoDisclosure
Form8282 Property Disposed Of	0	Form8282PropertyDisposedOf
Funds To Pay Premiums	0	FundsToPayPremiums
Premiums Paid	0	PremiumsPaid
Indoor Tanning Services	0	IndoorTanningServices
Info In Schedule O Part VI	X	InfoInScheduleOPartVI
Nbr Voting Governing Body Members	119	NbrVotingGoverningBodyMembers
Number Independent Voting Members	118	NumberIndependentVotingMembers
Family Or Business Relationship	0	FamilyOrBusinessRelationship
Delegation Of Management Duties	0	DelegationOfManagementDuties
Changes To Organizing Docs	0	ChangesToOrganizingDocs
Material Diversion Or Misuse	0	MaterialDiversionOrMisuse
Members Or Stockholders	0	MembersOrStockholders
Election Of Board Members	0	ElectionOfBoardMembers
Decisions Subject To Approval	0	DecisionsSubjectToApproval
Minutes Of Governing Body	1	MinutesOfGoverningBody
Minutes Of Committees	1	MinutesOfCommittees
Officer Mailing Address	0	OfficerMailingAddress
Local Chapters	0	LocalChapters
Form990 Provided To Governing Body	0	Form990ProvidedToGoverningBody
Conflict Of Interest Policy	1	ConflictOfInterestPolicy
Annual Disclosure Covered Persons	1	AnnualDisclosureCoveredPersons
Regular Monitoring Enforcement	1	RegularMonitoringEnforcement
Whistleblower Policy	1	WhistleblowerPolicy
Document Retention Policy	1	DocumentRetentionPolicy
Compensation Process CEO	1	CompensationProcessCEO
Compensation Process Other	1	CompensationProcessOther
Investment In Joint Venture	0	InvestmentInJointVenture
States Where Copy Of Return Is Filed	AL	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	AK	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	AZ	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	AR	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	CA	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	CO	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	CT	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	FL	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	GA	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	IL	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	KS	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	KY	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	MA	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	MD	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	ME	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	MI	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	MN	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	MS	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	MO	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	NC	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	ND	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	NH	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	NJ	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	NM	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	NY	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	OH	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	OK	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	OR	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	PA	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	RI	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	SC	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	TN	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	UT	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	VA	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	WA	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	WV	StatesWhereCopyOfReturnIsFiled
States Where Copy Of Return Is Filed	WI	StatesWhereCopyOfReturnIsFiled
Other Website	X	OtherWebsite
Upon Request	X	UponRequest

The Books Are In Care Of TheBooksAreInCareOf

Field	Value	IRS element (for citing)
Name Person	KENNETH M KROLL SVP CONTROLLER	NamePerson
Telephone Number	2129841946	TelephoneNumber

Address US AddressUS

Field	Value	IRS element (for citing)
Address Line1	815 SECOND AVENUE 9TH FLOOR	AddressLine1
City	NEW YORK	City
State	NY	State
ZIP Code	10017	ZIPCode

Form990 Part VII Section A Form990PartVIISectionA (150 entries)

TitleTitle	Average Hours Per WeekAverageHoursPerWeek	Average Hours Per Week RelatedAverageHoursPerWeekRelated	Individual Trustee Or DirectorIndividualTrusteeOrDirector	OfficerOfficer	Reportable Comp From OrganizationReportableCompFromOrganization	Reportable Comp From Related OrgsReportableCompFromRelatedOrgs	Other CompensationOtherCompensation	Key EmployeeKeyEmployee	Highest Compensated EmployeeHighestCompensatedEmployee
PEGGY CONLON
PRESIDENT AND CEO	38.70	0.00	X	X	886297	0	229784
MARC PRITCHARD
CHAIR	3.00	0.00	X	X	0	0	0
ANDREW ROBERTSON
IMMEDIATE PAST CHAIR	2.00	0.00	X	X	0	0	0
DEBRA LEE
VICE CHAIR	2.00	0.00	X	X	0	0	0
LAURA DESMOND
VICE CHAIR	2.00	0.00	X	X	0	0	0
DAVID CHRISTOPHER
VICE CHAIR	2.00	0.00	X	X	0	0	0
NANCY HILL
SECRETARY	1.00	0.00	X	X	0	0	0
JAMES BARGE
CHAIR FINANCE COMMITTEE	2.00	0.00	X	X	0	0	0
MAGID ABRAHAM
DIRECTOR	0.50	0.00	X		0	0	0
JOSEPH ABRUZZESE
DIRECTOR	0.50	0.00	X		0	0	0
MARK ADDICKS
DIRECTOR	0.50	0.00	X		0	0	0
A SALMAN AMIN
DIRECTOR	0.50	0.00	X		0	0	0
ADAM BAIN
DIRECTOR	1.00	0.00	X		0	0	0
MARYAM BANIKARIM
DIRECTOR	0.50	0.00	X		0	0	0
MARK BAYNES
DIRECTOR	0.50	0.00	X		0	0	0
KATHY BEHRENS
DIRECTOR	1.00	0.00	X		0	0	0
TOM BERNARDIN
DIRECTOR	0.50	0.00	X		0	0	0
JONATHAN BLUM
DIRECTOR	0.50	0.00	X		0	0	0
DERMOT BODEN
DIRECTOR	0.50	0.00	X		0	0	0
LINDA BOFF
DIRECTOR	0.50	0.00	X		0	0	0
MONIQUE BONNER
DIRECTOR	0.50	0.00	X		0	0	0
JOANNE BRADFORD
DIRECTOR	0.50	0.00	X		0	0	0
SEAN BRATCHES
DIRECTOR	0.50	0.00	X		0	0	0
ANDREW BRENNAN
DIRECTOR	0.50	0.00	X		0	0	0
NICK BRIEN
DIRECTOR	0.50	0.00	X		0	0	0
LEE BROWN
DIRECTOR	0.50	0.00	X		0	0	0
CHUCK BRYMER
DIRECTOR	0.50	0.00	X		0	0	0
TOBY BYRNE
DIRECTOR	0.50	0.00	X		0	0	0
CHRISTA CARONE
DIRECTOR	0.50	0.00	X		0	0	0
TOM CARROLL
DIRECTOR	0.50	0.00	X		0	0	0
PAUL CHIBE
DIRECTOR	0.50	0.00	X		0	0	0
MICHAEL CLINTON
DIRECTOR	0.50	0.00	X		0	0	0
LISA COCHRANE
DIRECTOR	0.50	0.00	X		0	0	0
DEBORAH CONRAD
DIRECTOR	0.50	0.00	X		0	0	0
LAURA CORB
DIRECTOR	1.00	0.00	X		0	0	0
SEAN CUNNINGHAM
DIRECTOR	0.50	0.00	X		0	0	0
JAMES DATRI
DIRECTOR	0.50	0.00	X		0	0	0
MAINARDO DE NARDIS
DIRECTOR	0.50	0.00	X		0	0	0
HARRIS DIAMOND
DIRECTOR	0.50	0.00	X		0	0	0
HOWARD DRAFT
DIRECTOR	0.50	0.00	X		0	0	0
DAVID EASTMAN
DIRECTOR	0.50	0.00	X		0	0	0
WILLIAM ECCLESHARE
DIRECTOR	0.50	0.00	X		0	0	0
RICHARD EDELMAN
DIRECTOR	1.00	0.00	X		0	0	0
PAUL EDWARDS
DIRECTOR	0.50	0.00	X		0	0	0
RICH EIGENDORFF
DIRECTOR	0.50	0.00	X		0	0	0
PAMELA EL
DIRECTOR	1.00	0.00	X		0	0	0
ANDY ENGLAND
DIRECTOR	0.50	0.00	X		0	0	0
MICHELLE FABRIZI
DIRECTOR	0.50	0.00	X		0	0	0
ERICA FARBER
DIRECTOR	0.50	0.00	X		0	0	0
JEFF FARIN
DIRECTOR	0.50	0.00	X		0	0	0
DAVID FISCHER
DIRECTOR	1.00	0.00	X		0	0	0
LAUREN FLAHERTY
DIRECTOR	0.50	0.00	X		0	0	0
NANCY FLETCHER
DIRECTOR	0.50	0.00	X		0	0	0
MARIA LUISA FRANCOLI
DIRECTOR	0.50	0.00	X		0	0	0
ROB FREDERICK
DIRECTOR	0.50	0.00	X		0	0	0
BETSY FROST WEBB
DIRECTOR	0.50	0.00	X		0	0	0
ALFREDO GANGOTENA
DIRECTOR	0.50	0.00	X		0	0	0
MARGO GEORGIADIS
DIRECTOR	1.00	0.00	X		0	0	0
NEIL GOLDEN
DIRECTOR	0.50	0.00	X		0	0	0
TODD GOLDSTEIN
DIRECTOR	0.50	0.00	X		0	0	0
BOB GREENBERG
DIRECTOR	0.50	0.00	X		0	0	0
PAUL GUYARDO
DIRECTOR	0.50	0.00	X		0	0	0
JACK HABER
DIRECTOR	0.50	0.00	X		0	0	0
BILL HAGELSTEIN
DIRECTOR	0.50	0.00	X		0	0	0
BONNIE HAMMER
DIRECTOR	0.50	0.00	X		0	0	0
JULIE HAMP
DIRECTOR	0.50	0.00	X		0	0	0
DAVID HASLINGDEN
DIRECTOR	0.50	0.00	X		0	0	0
SCOTT HERMAN
DIRECTOR	0.50	0.00	X		0	0	0
MARTY HOMLISH
DIRECTOR	0.50	0.00	X		0	0	0
SUE HUNT
DIRECTOR	1.00	0.00	X		0	0	0
JOHN INGERSOLL
DIRECTOR	0.50	0.00	X		0	0	0
SALLY JENKINS
DIRECTOR	0.50	0.00	X		0	0	0
TIM JONES
DIRECTOR	0.50	0.00	X		0	0	0
MICHAEL KASSAN
DIRECTOR	0.50	0.00	X		0	0	0
DAVID KENNY
DIRECTOR	1.00	0.00	X		0	0	0
PETER KRIVKOVICH
DIRECTOR	0.50	0.00	X		0	0	0
STEPHEN LACY
DIRECTOR	1.00	0.00	X		0	0	0
STEVEN LANZANO
DIRECTOR	0.50	0.00	X		0	0	0
DAVID LEVY
DIRECTOR	0.50	0.00	X		0	0	0
ANN LEWNES
DIRECTOR	1.00	0.00	X		0	0	0
ROBERT LIODICE
DIRECTOR	1.00	0.00	X		0	0	0
CAROLINE LITTLE
DIRECTOR	0.50	0.00	X		0	0	0
ROBERT LORD
DIRECTOR	0.50	0.00	X		0	0	0
ANTONIO LUCIO
DIRECTOR	0.50	0.00	X		0	0	0
BILL LUDWIG
DIRECTOR	0.50	0.00	X		0	0	0
LESYA LYSYJ
DIRECTOR	0.50	0.00	X		0	0	0
ALAN MARKS
DIRECTOR	0.50	0.00	X		0	0	0
ROB MASTER
DIRECTOR	0.50	0.00	X		0	0	0
COLIN MCCONNELL
DIRECTOR	0.50	0.00	X		0	0	0
PETER MCDONOUGH
DIRECTOR	0.50	0.00	X		0	0	0
MAUREEN MCGUIRE
DIRECTOR	0.50	0.00	X		0	0	0
CHARLOTTE MCKINES
DIRECTOR	0.50	0.00	X		0	0	0
JAMIE MOLDAFSKY
DIRECTOR	0.50	0.00	X		0	0	0
NIGEL MORRIS
DIRECTOR	0.50	0.00	X		0	0	0
STEVE MOSKO
DIRECTOR	0.50	0.00	X		0	0	0
JO MUSE
DIRECTOR	0.50	0.00	X		0	0	0
TOM NOLAND
DIRECTOR	0.50	0.00	X		0	0	0
ROB NORMAN
DIRECTOR	0.50	0.00	X		0	0	0
STEVE PACHECO
DIRECTOR	0.50	0.00	X		0	0	0
STEVE PHELPS
DIRECTOR	0.50	0.00	X		0	0	0
MICHAEL POWELL
DIRECTOR	0.50	0.00	X		0	0	0
STEPHEN QUINN
DIRECTOR	0.50	0.00	X		0	0	0
KAREN QUINTOS
DIRECTOR	0.50	0.00	X		0	0	0
DESIREE ROGERS
DIRECTOR	0.50	0.00	X		0	0	0
JO ANN ROSS
DIRECTOR	0.50	0.00	X		0	0	0
MICHAEL ROTH
DIRECTOR	0.50	0.00	X		0	0	0
RANDALL ROTHENBERG
DIRECTOR	1.00	0.00	X		0	0	0
DAVID SABLE
DIRECTOR	0.50	0.00	X		0	0	0
DEBRA SANDLER
DIRECTOR	0.50	0.00	X		0	0	0
JOHN SEIFERT
DIRECTOR	0.50	0.00	X		0	0	0
MICHAEL SENACKERIB
DIRECTOR	0.50	0.00	X		0	0	0
CLARA SHIH
DIRECTOR	0.50	0.00	X		0	0	0
KRIS SIRCHIO
DIRECTOR	0.50	0.00	X		0	0	0
CLIVE SIRKIN
DIRECTOR	0.50	0.00	X		0	0	0
GORDON SMITH
DIRECTOR	0.50	0.00	X		0	0	0
MICHAEL SNEED
DIRECTOR	1.00	0.00	X		0	0	0
MOLLIE SPILMAN
DIRECTOR	0.50	0.00	X		0	0	0
MITCH SPOLAN
DIRECTOR	0.50	0.00	X		0	0	0
BENJAMIN STUART
DIRECTOR	0.50	0.00	X		0	0	0
PAUL STURMAN
DIRECTOR	0.50	0.00	X		0	0	0
KRISTIN SUPPELSA
DIRECTOR	0.50	0.00	X		0	0	0
HARIT TALWAR
DIRECTOR	0.50	0.00	X		0	0	0
ROBERT TAS
DIRECTOR	0.50	0.00	X		0	0	0
CHARLES THURSTON
DIRECTOR	0.50	0.00	X		0	0	0
JOSEPH TRIPODI
DIRECTOR	0.50	0.00	X		0	0	0
DEBORAH VAN VALKENBURGH
DIRECTOR	0.50	0.00	X		0	0	0
MEREDITH VERDONE
DIRECTOR	0.50	0.00	X		0	0	0
MANNY VIDAL
DIRECTOR	1.00	0.00	X		0	0	0
MARK WALLER
DIRECTOR	0.50	0.00	X		0	0	0
CONNIE WEAVER
DIRECTOR	0.50	0.00	X		0	0	0
MARY BETH WEST
DIRECTOR	0.50	0.00	X		0	0	0
SUSAN WHITING
DIRECTOR	1.00	0.00	X		0	0	0
MICHELLE WILSON
DIRECTOR	1.00	0.00	X		0	0	0
BILL WISE
DIRECTOR	0.50	0.00	X		0	0	0
DAVID ZASLAV
DIRECTOR	0.50	0.00	X		0	0	0
JONATHAN FISH
EXECUTIVE VP AND CFO	41.20	0.00		X	361301	0	125882
BARBARA LESHINSKY
EXECUTIVE VP	38.40	0.00			388739	0	133334	X
PRISCILLA NATKINS
EXECUTIVE VP	38.30	0.00			356134	0	116362	X
PAULA VEALE
EXECUTIVE VP	35.80	0.00			316757	0	94698	X
MICHAEL AUERBACH
EXECUTIVE VP	36.40	0.00			245726	0	9331	X
HEIDI ARTHUR
SENIOR VP	36.10	0.00			217140	0	15716	X
KENNETH KROLL
SENIOR VP	40.00	0.00			200705	0	34065	X
JENNIFER MAMLET
SENIOR VP	35.90	0.00			195471	0	31476	X
REGINA BRADLEY
SENIOR VP	35.40	0.00			186259	0	37350	X
MICHELLE HILLMAN
SENIOR VP	39.00	0.00			167368	0	19330	X
BARBARA SHIMAITIS
SENIOR VP	35.70	0.00			202575	0	34888		X
ANTHONY FOLENO
SENIOR VP	41.80	0.00			173325	0	21409		X
DANIELLE LINET
SENIOR VP	35.00	0.00			169911	0	39568		X
JAMES BAUMANN
SENIOR VP	36.30	0.00			165651	0	43902		X
SARA WEISENTHAL
SENIOR VP	38.30	0.00			164555	0	22169		X

Field	Value	IRS element (for citing)
Total Reportable Comp From Org	4397914	TotalReportableCompFromOrg
Total Reportable Comp Frm Rltd Orgs	0	TotalReportableCompFrmRltdOrgs
Total Other Compensation	1009264	TotalOtherCompensation
Number Individuals GT100 K	25	NumberIndividualsGT100K
Formers Listed	0	FormersListed
Total Comp GT150 K	1	TotalCompGT150K
Compensation From Other Sources	0	CompensationFromOtherSources

Contractor Compensation ContractorCompensation (5 entries)

Address Line1AddressOfContractor/AddressUS/AddressLine1	CityAddressOfContractor/AddressUS/City	StateAddressOfContractor/AddressUS/State	ZIP CodeAddressOfContractor/AddressUS/ZIPCode	Description Of ServicesDescriptionOfServices	CompensationCompensation
CIRCLE GRAPHICS LLC
120 9TH AVENUE	LONGMONT	CO	80501	DIGITAL PRINTING - BILLBOARD	2778104
YOUNG & RUBICAM
2 COLUMBUS CIRCLE	NEW YORK	NY	10019	AD AGENCY PRODUCTION SERVICES	1418869
PUBLICIS
13935 COLLECTIONS CENTER DR	CHICAGO	IL	60693	AD AGENCY PRODUCTION SERVICES	887186
GREY GLOBAL GROUP
PO BOX 32840	HARTFORD	CT	06150	AD AGENCY PRODUCTION SERVICES	783677
BBDO
1375 BROADWAY	NEW YORK	NY	10018	AD AGENCY PRODUCTION SERVICES	698879

Field	Value	IRS element (for citing)
Number Of Contractors GT100 K	59	NumberOfContractorsGT100K
Fundraising Events	2690067	FundraisingEvents
All Other Contributions	7751828	AllOtherContributions
Total Contributions	10441895	TotalContributions

Program Service Revenue ProgramServiceRevenue

Field	Value	IRS element (for citing)
Description	PUBLIC SVC CAMPAIGNS	Description
Business Code	900099	BusinessCode
Total Revenue Column	31107147	TotalRevenueColumn
Related Or Exempt Function Income	31107147	RelatedOrExemptFunctionIncome

Field	Value	IRS element (for citing)
Total Program Service Revenue	31107147	TotalProgramServiceRevenue

Investment Income InvestmentIncome

Field	Value	IRS element (for citing)
Total Revenue Column	329465	TotalRevenueColumn
Exclusion	$329,465	ExclusionAmount

Gross Amount Sales Assets GrossAmountSalesAssets

Field	Value	IRS element (for citing)
Securities	1749130	Securities

Less Cost Oth Basis Sales Expenses LessCostOthBasisSalesExpenses

Field	Value	IRS element (for citing)
Securities	1629540	Securities

Gain Or Loss GainOrLoss

Field	Value	IRS element (for citing)
Securities	119590	Securities

Net Gain Or Loss Investments NetGainOrLossInvestments

Field	Value	IRS element (for citing)
Total Revenue Column	119590	TotalRevenueColumn
Exclusion	$119,590	ExclusionAmount

Field	Value	IRS element (for citing)
Gross Income Fundraising Events	328070	GrossIncomeFundraisingEvents
Cntrbtns Rprtd Fundraising Events	2690067	CntrbtnsRprtdFundraisingEvents
Fundraising Direct Expenses	519306	FundraisingDirectExpenses

Net Income From Fundraising Events NetIncomeFromFundraisingEvents

Field	Value	IRS element (for citing)
Total Revenue Column	-191236	TotalRevenueColumn
Exclusion	-$191,236	ExclusionAmount

Other Revenue Misc OtherRevenueMisc

Field	Value	IRS element (for citing)
Description	BAD DEBT RECOVERY	Description
Business Code	900099	BusinessCode
Total Revenue Column	189244	TotalRevenueColumn
Related Or Exempt Function Income	189244	RelatedOrExemptFunctionIncome

Field	Value	IRS element (for citing)
Total Other Revenue	189244	TotalOtherRevenue

Total Revenue TotalRevenue

Field	Value	IRS element (for citing)
Total Revenue Column	41996105	TotalRevenueColumn
Related Or Exempt Function Income	31296391	RelatedOrExemptFunctionIncome
Unrelated Business Revenue	0	UnrelatedBusinessRevenue
Exclusion	$257,819	ExclusionAmount

Comp Current Officers Directors CompCurrentOfficersDirectors

Field	Value	IRS element (for citing)
Total	4122906	Total
Program Services	1294007	ProgramServices
Management And General	1945795	ManagementAndGeneral
Fundraising	883104	Fundraising

Other Salaries And Wages OtherSalariesAndWages

Field	Value	IRS element (for citing)
Total	8019926	Total
Program Services	6108215	ProgramServices
Management And General	1507376	ManagementAndGeneral
Fundraising	404335	Fundraising

Pension Plan Contributions PensionPlanContributions

Field	Value	IRS element (for citing)
Total	498283	Total
Program Services	395665	ProgramServices
Management And General	80659	ManagementAndGeneral
Fundraising	21959	Fundraising

Other Employee Benefits OtherEmployeeBenefits

Field	Value	IRS element (for citing)
Total	855938	Total
Program Services	573115	ProgramServices
Management And General	205939	ManagementAndGeneral
Fundraising	76884	Fundraising

Payroll Taxes PayrollTaxes

Field	Value	IRS element (for citing)
Total	725192	Total
Program Services	494243	ProgramServices
Management And General	203228	ManagementAndGeneral
Fundraising	27721	Fundraising

Fees For Services Legal FeesForServicesLegal

Field	Value	IRS element (for citing)
Total	107704	Total
Program Services	1749	ProgramServices
Management And General	105955	ManagementAndGeneral

Fees For Services Accounting FeesForServicesAccounting

Field	Value	IRS element (for citing)
Total	253283	Total
Management And General	253283	ManagementAndGeneral

Fees For Services Prof Fundraising FeesForServicesProfFundraising

Field	Value	IRS element (for citing)
Total	42000	Total
Fundraising	42000	Fundraising

Fees For Services Invst Mgmnt Fees FeesForServicesInvstMgmntFees

Field	Value	IRS element (for citing)
Total	38460	Total
Management And General	38460	ManagementAndGeneral

Fees For Services Other FeesForServicesOther

Field	Value	IRS element (for citing)
Total	84796	Total
Management And General	64312	ManagementAndGeneral
Fundraising	20484	Fundraising

Advertising Advertising

Field	Value	IRS element (for citing)
Total	5154	Total
Program Services	5154	ProgramServices

Office Expenses OfficeExpenses

Field	Value	IRS element (for citing)
Total	331985	Total
Program Services	184504	ProgramServices
Management And General	133796	ManagementAndGeneral
Fundraising	13685	Fundraising

Information Technology InformationTechnology

Field	Value	IRS element (for citing)
Total	954285	Total
Program Services	740838	ProgramServices
Management And General	207916	ManagementAndGeneral
Fundraising	5531	Fundraising

Occupancy Occupancy

Field	Value	IRS element (for citing)
Total	1221383	Total
Program Services	910541	ProgramServices
Management And General	249773	ManagementAndGeneral
Fundraising	61069	Fundraising

Travel Travel

Field	Value	IRS element (for citing)
Total	252071	Total
Program Services	179153	ProgramServices
Management And General	44514	ManagementAndGeneral
Fundraising	28404	Fundraising

Conferences Meetings ConferencesMeetings

Field	Value	IRS element (for citing)
Total	122823	Total
Program Services	16327	ProgramServices
Management And General	76061	ManagementAndGeneral
Fundraising	30435	Fundraising

Depreciation Depletion DepreciationDepletion

Field	Value	IRS element (for citing)
Total	576214	Total
Management And General	576214	ManagementAndGeneral

Insurance Insurance

Field	Value	IRS element (for citing)
Total	74038	Total
Management And General	74038	ManagementAndGeneral

Other Expenses OtherExpenses (4 entries)

DescriptionDescription	TotalTotal	Program ServicesProgramServices	Management And GeneralManagementAndGeneral	FundraisingFundraising
PRODUCTION, GRANTS & PR	21554425	21554425
TEMP HELP & RECRUITING	580950	130626	449421	903
CAMPAIGN OUTREACH	65524	65165		359
PSA ANALYTICS	43005	43005

All Other Expenses AllOtherExpenses

Field	Value	IRS element (for citing)
Total	136873	Total
Program Services	64770	ProgramServices
Management And General	35535	ManagementAndGeneral
Fundraising	36568	Fundraising

Total Functional Expenses TotalFunctionalExpenses

Field	Value	IRS element (for citing)
Total	40667218	Total
Program Services	32761502	ProgramServices
Management And General	6252275	ManagementAndGeneral
Fundraising	1653441	Fundraising

Cash Non Interest Bearing CashNonInterestBearing

Field	Value	IRS element (for citing)
BOY	2307	BOY
EOY	1000	EOY

Savings And Temp Cash Investments SavingsAndTempCashInvestments

Field	Value	IRS element (for citing)
BOY	6786527	BOY
EOY	7947825	EOY

Pledges And Grants Receivable PledgesAndGrantsReceivable

Field	Value	IRS element (for citing)
BOY	2026354	BOY
EOY	1663586	EOY

Accounts Receivable AccountsReceivable

Field	Value	IRS element (for citing)
BOY	7937870	BOY
EOY	8468702	EOY

Prepaid Expenses Deferred Charges PrepaidExpensesDeferredCharges

Field	Value	IRS element (for citing)
BOY	541043	BOY
EOY	768004	EOY

Field	Value	IRS element (for citing)
Land Buildings Equipment Basis	6609652	LandBuildingsEquipmentBasis
Land Bldg Equipment Accum Deprec	3188979	LandBldgEquipmentAccumDeprec

Land Buildings Equipment Basis Net LandBuildingsEquipmentBasisNet

Field	Value	IRS element (for citing)
BOY	3076595	BOY
EOY	3420673	EOY

Investments Pub Traded Securities InvestmentsPubTradedSecurities

Field	Value	IRS element (for citing)
BOY	12639246	BOY
EOY	14051983	EOY

Total Assets TotalAssets

Field	Value	IRS element (for citing)
BOY	33009942	BOY
EOY	36321773	EOY

Accounts Payable Accrued Expenses AccountsPayableAccruedExpenses

Field	Value	IRS element (for citing)
BOY	6408973	BOY
EOY	6473411	EOY

Deferred Revenue DeferredRevenue

Field	Value	IRS element (for citing)
BOY	1268029	BOY
EOY	2187816	EOY

Other Liabilities OtherLiabilities

Field	Value	IRS element (for citing)
BOY	5521359	BOY
EOY	5982934	EOY

Total Liabilities TotalLiabilities

Field	Value	IRS element (for citing)
BOY	13198361	BOY
EOY	14644161	EOY

Field	Value	IRS element (for citing)
Follow SFAS117	X	FollowSFAS117

Unrestricted Net Assets UnrestrictedNetAssets

Field	Value	IRS element (for citing)
BOY	18523022	BOY
EOY	20999294	EOY

Temporarily Restricted Net Assets TemporarilyRestrictedNetAssets

Field	Value	IRS element (for citing)
BOY	1288559	BOY
EOY	678318	EOY

Total Net Assets Fund Balances TotalNetAssetsFundBalances

Field	Value	IRS element (for citing)
BOY	19811581	BOY
EOY	21677612	EOY

Total Liab Net Assets Fund Balances TotalLiabNetAssetsFundBalances

Field	Value	IRS element (for citing)
BOY	33009942	BOY
EOY	36321773	EOY

Field	Value	IRS element (for citing)
Info In Schedule O Part XI	X	InfoInScheduleOPartXI
Reconcilation Revenue Expenses	1328887	ReconcilationRevenueExpenses
Reconciliation Unrealized Invest	554224	ReconciliationUnrealizedInvest
Reconcilation Other Changes	-17080	ReconcilationOtherChanges
Info In Schedule O Part XII	X	InfoInScheduleOPartXII
Method Of Accounting Accrual	X	MethodOfAccountingAccrual
Accountant Compile Or Review	0	AccountantCompileOrReview
FS Audited	1	FSAudited

FS Audited Basis FSAuditedBasis

Field	Value	IRS element (for citing)
Financial Statement Separate	X	FinancialStatementSeparate

Field	Value	IRS element (for citing)
Audit Committee	1	AuditCommittee
Federal Grant Audit Required	1	FederalGrantAuditRequired
Federal Grant Audit Performed	1	FederalGrantAuditPerformed

Schedule A IRS990ScheduleA

Field	Value	IRS element (for citing)
Publicly Supported Org509a2	X	PubliclySupportedOrg509a2

Gifts Grants Contrib Received509 GiftsGrantsContribReceived509

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	7388042	CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years	8784479	CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years	9415045	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	9864057	CurrentTaxYearMinus1Year
Current Tax Year	10441895	CurrentTaxYear
Total	45893518	Total

Gross Receipts From Admissions GrossReceiptsFromAdmissions

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	33620431	CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years	31269874	CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years	31654964	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	29242235	CurrentTaxYearMinus1Year
Current Tax Year	31435217	CurrentTaxYear
Total	157222721	Total

Total509 Total509

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	41008473	CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years	40054353	CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years	41070009	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	39106292	CurrentTaxYearMinus1Year
Current Tax Year	41877112	CurrentTaxYear
Total	203116239	Total

Amts Recd From Disqual Persons AmtsRecdFromDisqualPersons

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	116350	CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years	132007	CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years	93300	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	141775	CurrentTaxYearMinus1Year
Current Tax Year	145629	CurrentTaxYear
Total	629061	Total

Amts From Subst Contributors AmtsFromSubstContributors

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	14841288	CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years	12262580	CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years	14390436	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	12735465	CurrentTaxYearMinus1Year
Current Tax Year	13036243	CurrentTaxYear
Total	67266012	Total

Support From DQ Ps Etc SupportFromDQPsEtc

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	14957638	CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years	12394587	CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years	14483736	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	12877240	CurrentTaxYearMinus1Year
Current Tax Year	13181872	CurrentTaxYear
Total	67895073	Total

Field	Value	IRS element (for citing)
Public Support Total509	135221166	PublicSupportTotal509

Gross Investment Income509 GrossInvestmentIncome509

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	440774	CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years	292954	CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years	305133	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	297173	CurrentTaxYearMinus1Year
Current Tax Year	329465	CurrentTaxYear
Total	1665499	Total

Investment Income And UBTI InvestmentIncomeAndUBTI

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	440774	CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years	292954	CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years	305133	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	297173	CurrentTaxYearMinus1Year
Current Tax Year	329465	CurrentTaxYear
Total	1665499	Total

Other Income509 OtherIncome509

Field	Value	IRS element (for citing)
Current Tax Year Minus1 Year	66698	CurrentTaxYearMinus1Year
Current Tax Year	189244	CurrentTaxYear
Total	255942	Total

Total Support Total TotalSupportTotal

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	41449247	CurrentTaxYearMinus4Years
Current Tax Year Minus3 Years	40347307	CurrentTaxYearMinus3Years
Current Tax Year Minus2 Years	41375142	CurrentTaxYearMinus2Years
Current Tax Year Minus1 Year	39470163	CurrentTaxYearMinus1Year
Current Tax Year	42395821	CurrentTaxYear
Total	205037680	Total

Field	Value	IRS element (for citing)
Public Support Percentage509	0.65950	PublicSupportPercentage509
Prior Year Support Percentage	0.65290	PriorYearSupportPercentage
Investment Income Percentage	0.00810	InvestmentIncomePercentage
Prior Yr Invest Income Percentage	0.01170	PriorYrInvestIncomePercentage
Thirty Three Percnt Tests CY509	X	ThirtyThreePercntTestsCY509

Schedule B IRS990ScheduleB

Contributor Info ContributorInfo

Field	Value	IRS element (for citing)
Contributor Number	RESTRICTED	ContributorNumber

Contributor Name Business ContributorNameBusiness

Field	Value	IRS element (for citing)
Business Name Line1	RESTRICTED	BusinessNameLine1

Contributor Address US ContributorAddressUS

Field	Value	IRS element (for citing)
Address Line1	RESTRICTED	AddressLine1
Address Line2	RESTRICTED	AddressLine2
City	RESTRICTED	City
State	RESTRICTED	State
ZIP Code	RESTRICTED	ZIPCode

Field	Value	IRS element (for citing)
Aggregate Contributions	RESTRICTED	AggregateContributions

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovements

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	3537416	OtherCostOrOtherBasis
Depreciation	1225927	Depreciation
Book Value	2311489	BookValue

Equipment Equipment

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	1948116	OtherCostOrOtherBasis
Depreciation	917395	Depreciation
Book Value	1030721	BookValue

Other Land Buildings OtherLandBuildings

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	1124120	OtherCostOrOtherBasis
Depreciation	1045657	Depreciation
Book Value	78463	BookValue

Field	Value	IRS element (for citing)
Total Of Book Value Land Buildings	3420673	TotalOfBookValueLandBuildings

Other Liabilities OtherLiabilities (4 entries)

DescriptionDescription	AmountAmount
DEPOSITS FROM CAMPAIGN SPONSORS	$845,832
ACCUMULATED POSTRETIREMENT BENEFIT OBLIGATION	$133,295
DEFERRED COMPENSATION AND SERP	$2,861,570
DEFERRED RENTAL OBLIGATIONS	$2,142,237

Field	Value	IRS element (for citing)
Total Of Amounts	5982934	TotalOfAmounts
Footnote In Part XIII	X	FootnoteInPartXIII
Tot Revenue Etc Audited Fincl Stmt	43448421	TotRevenueEtcAuditedFinclStmt
Net Unrealized Gains Investments	554224	NetUnrealizedGainsInvestments
Donated Srvc And Use Of Facilities	378786	DonatedSrvcAndUseOfFacilities
Other Revenues	519306	OtherRevenues
Revenue Not Rptd F990	1452316	RevenueNotRptdF990
Revenue Subtotal	41996105	RevenueSubtotal
Revenue Not Rptd On Fin Stmt	0	RevenueNotRptdOnFinStmt
Total Revenue Per Form990	41996105	TotalRevenuePerForm990
Tot Expenses Etc Audited Fincl Stmt	41582390	TotExpensesEtcAuditedFinclStmt
Donated Services Use Of Facilities	378786	DonatedServicesUseOfFacilities
Losses Reported	17080	LossesReported
Other Expenses Included	519306	OtherExpensesIncluded
Expenses Not Rptd F990	915172	ExpensesNotRptdF990
Expenses Subtotal	40667218	ExpensesSubtotal
Expenses Not Rptd On Fin Stmt	0	ExpensesNotRptdOnFinStmt
Total Expenses Per Form990	40667218	TotalExpensesPerForm990

Form990 Schedule D Part XIII Form990ScheduleDPartXIII (3 entries)

IdentifierIdentifier	Return ReferenceReturnReference	ExplanationExplanation
DESCRIPTION OF UNCERTAIN TAX POSITIONS UNDER FIN 48:	PART X, LINE 2:	IN 2009, THE COUNCIL ADOPTED THE PROVISIONS OF ACCOUNTING STANDARDS CODIFICATION ("ASC") 740-10-05 RELATING TO ACCOUNTING AND REPORTING FOR UNCERTAINTY IN INCOME TAXES. MANAGEMENT EVALUATED THE COUNCIL'S TAX POSITION AND CONCLUDED THAT THE COUNCIL HAS TAKEN NO UNCERTAIN TAX POSITIONS THAT REQUIRE ADJUSTMENT TO THE FINANCIAL STATEMENTS TO COMPLY WITH THE PROVISIONS OF THIS GUIDANCE.
PART XI, LINE 2D - OTHER ADJUSTMENTS:		DIRECT EXPENSES OF SPECIAL EVENTS REPORTED ON PART VIII, LINE 8B - $519,306
PART XII, LINE 2D - OTHER ADJUSTMENTS:		DIRECT EXPENSES OF SPECIAL EVENTS REPORTED ON PART VIII, LINE 8B - $519,306

Schedule G IRS990ScheduleG

Field	Value	IRS element (for citing)
Mail Solicitations	X	MailSolicitations
Email Solicitations	X	EmailSolicitations
Phone Solicitations	X	PhoneSolicitations
In Person Solicitations	X	InPersonSolicitations
Solicitation Of Non Govt Grants	X	SolicitationOfNonGovtGrants
Special Fundraising Events	X	SpecialFundraisingEvents
Agreement Ref Fundraising	1	AgreementRefFundraising

Fundraiser Activity Information FundraiserActivityInformation

Field	Value	IRS element (for citing)
Name Of Individual	PATRICE CLAREMAN	NameOfIndividual

Address US AddressUS

Field	Value	IRS element (for citing)
Address Line1	45 BERMUDA RD	AddressLine1
City	WESTPORT	City
State	CT	State
ZIP Code	06880	ZIPCode

Field	Value	IRS element (for citing)
Activity	SOLICITATION AND ADM SUPPORT FOR ANNUAL DINNER	Activity
Fundraiser Control Of Funds	0	FundraiserControlOfFunds
Gross Receipts	3018137	GrossReceipts
Amount Retained By Contractor	42000	AmountRetainedByContractor
Net To Organization	2976137	NetToOrganization

Field	Value	IRS element (for citing)
Total Gross Receipts	3018137	TotalGrossReceipts
Total Retained By Contractors	42000	TotalRetainedByContractors
Total Net To Organization	2976137	TotalNetToOrganization
Licensed States	AL	LicensedStates
Licensed States	AK	LicensedStates
Licensed States	AZ	LicensedStates
Licensed States	AR	LicensedStates
Licensed States	CA	LicensedStates
Licensed States	CO	LicensedStates
Licensed States	CT	LicensedStates
Licensed States	FL	LicensedStates
Licensed States	GA	LicensedStates
Licensed States	IL	LicensedStates
Licensed States	KS	LicensedStates
Licensed States	KY	LicensedStates
Licensed States	ME	LicensedStates
Licensed States	MD	LicensedStates
Licensed States	MA	LicensedStates
Licensed States	MI	LicensedStates
Licensed States	MN	LicensedStates
Licensed States	MS	LicensedStates
Licensed States	MO	LicensedStates
Licensed States	NH	LicensedStates
Licensed States	NJ	LicensedStates
Licensed States	NM	LicensedStates
Licensed States	NY	LicensedStates
Licensed States	NC	LicensedStates
Licensed States	ND	LicensedStates
Licensed States	OH	LicensedStates
Licensed States	OK	LicensedStates
Licensed States	OR	LicensedStates
Licensed States	PA	LicensedStates
Licensed States	RI	LicensedStates
Licensed States	SC	LicensedStates
Licensed States	TN	LicensedStates
Licensed States	UT	LicensedStates
Licensed States	VA	LicensedStates
Licensed States	WA	LicensedStates
Licensed States	WV	LicensedStates
Licensed States	WI	LicensedStates

Events Information EventsInformation

Field	Value	IRS element (for citing)
Name Of Event1	ANNUAL DINNER	NameOfEvent1
Gross Receipts Event1	3018137	GrossReceiptsEvent1
Charitable Contributions Event1	2690067	CharitableContributionsEvent1
Gross Revenue Event1	328070	GrossRevenueEvent1
Rent Facility Costs Event1	345193	RentFacilityCostsEvent1
Other Direct Expenses Event1	174113	OtherDirectExpensesEvent1
Gross Receipts Total	3018137	GrossReceiptsTotal
Charitable Contributions Total	2690067	CharitableContributionsTotal
Gross Revenue Total Events	328070	GrossRevenueTotalEvents
Rent Facility Costs Total Events	345193	RentFacilityCostsTotalEvents
Other Direct Expenses Total Events	174113	OtherDirectExpensesTotalEvents
Direct Expense Summary Events	519306	DirectExpenseSummaryEvents
Net Income Summary	-191236	NetIncomeSummary

Form990 Schedule G Part IV Form990ScheduleGPartIV

Field	Value	IRS element (for citing)
Identifier	EXPLANATION OF FUNDRAISING PAYMENTS	Identifier
Return Reference	SCHEDULE G, PART I, LINE 2B, COLUMN (V)	ReturnReference
Explanation	PATRICE CLAREMAN PROVIDES CONSULTATION REGARDING SOLICITATION AND ADMINISTRATIVE SUPPORT FOR THE ADVERTISING COUNCIL'S ANNUAL DINNER. SHE RECEIVED A BASE FEE OF $30,000; WITH $5,000 DUE ON SIGNING OF CONTRACT AND $10,000 DUE ON NOVEMBER 15TH AND $15,000 DUE ON DECEMBER 15TH. ADDITIONAL FEE OF $1,000 TO BE PAID FOR EACH $100,000 RAISED ABOVE TARGET GOAL OF $ 2.2 MILLION.	Explanation

Schedule J IRS990ScheduleJ

Field	Value	IRS element (for citing)
Idemnification Gross Up Payments	X	IdemnificationGrossUpPayments
Club Dues Or Fees	X	ClubDuesOrFees
Written Policy Re T And E Expenses	1	WrittenPolicyReTAndEExpenses
Substantiation Required	1	SubstantiationRequired
Compensation Committee	X	CompensationCommittee
Independent Consultant	X	IndependentConsultant
Form990 Of Other Organizations	X	Form990OfOtherOrganizations
Written Employment Contract	X	WrittenEmploymentContract
Compensation Survey	X	CompensationSurvey
Board Or Committee Approval	X	BoardOrCommitteeApproval
Severance Payment	0	SeverancePayment
Supplemental Nonqual Retire Plan	1	SupplementalNonqualRetirePlan
Equity Based Comp Arrangement	0	EquityBasedCompArrangement
Comp Based On Revenue Of Filing Org	0	CompBasedOnRevenueOfFilingOrg
Comp Based On Revenue Related Orgs	0	CompBasedOnRevenueRelatedOrgs
Comp Based Net Earnings Filing Org	0	CompBasedNetEarningsFilingOrg
Comp Based Net Earnings Relate Orgs	0	CompBasedNetEarningsRelateOrgs
Any Non Fixed Payments	0	AnyNonFixedPayments
Initial Contract Exception	0	InitialContractException

Form990 Schedule J Part II Form990ScheduleJPartII (16 entries)

TitleTitle	Base Compensation Filing OrgBaseCompensationFilingOrg	Comp Based On Related OrgsCompBasedOnRelatedOrgs	Bonus Filing OrgBonusFilingOrg	Bonus Related OrgsBonusRelatedOrgs	Other Compensation Filing OrgOtherCompensationFilingOrg	Other Compensation Related OrgsOtherCompensationRelatedOrgs	Deferred Comp Filing OrgDeferredCompFilingOrg	Deferred Comp Related OrgsDeferredCompRelatedOrgs	Nontaxable Benefits Filing OrgNontaxableBenefitsFilingOrg	Nontaxable Benefits Related OrgsNontaxableBenefitsRelatedOrgs	Total Compensation Filing OrgTotalCompensationFilingOrg	Total Compensation Related OrgsTotalCompensationRelatedOrgs	Comp Report Prior990 Filing OrgCompReportPrior990FilingOrg	Comp Report Prior990 Related OrgsCompReportPrior990RelatedOrgs
PEGGY CONLON
PRESIDENT AND CEO	622919	0	160350	0	103028	0	211000	0	18784	0	1116081	0	0	0
JONATHAN FISH
EXECUTIVE VP AND CFO	277696	0	70013	0	13592	0	93000	0	32882	0	487183	0	0	0
BARBARA LESHINSKY
EXECUTIVE VP	289764	0	83000	0	15975	0	95000	0	38334	0	522073	0	0	0
PRISCILLA NATKINS
EXECUTIVE VP	278559	0	66050	0	11525	0	82500	0	33862	0	472496	0	0	0
PAULA VEALE
EXECUTIVE VP	243908	0	65450	0	7399	0	64000	0	30698	0	411455	0	0	0
MICHAEL AUERBACH
EXECUTIVE VP	197226	0	48500	0	0	0	0	0	9331	0	255057	0	0	0
HEIDI ARTHUR
SENIOR VP	187415	0	29725	0	0	0	15302	0	414	0	232856	0	0	0
KENNETH KROLL
SENIOR VP	166205	0	34500	0	0	0	14912	0	19153	0	234770	0	0	0
JENNIFER MAMLET
SENIOR VP	156171	0	39300	0	0	0	0	0	31476	0	226947	0	0	0
REGINA BRADLEY
SENIOR VP	151959	0	34300	0	0	0	14371	0	22979	0	223609	0	0	0
MICHELLE HILLMAN
SENIOR VP	137743	0	29625	0	0	0	12409	0	6921	0	186698	0	0	0
BARBARA SHIMAITIS
SENIOR VP	160325	0	42250	0	0	0	14923	0	19965	0	237463	0	0	0
ANTHONY FOLENO
SENIOR VP	145825	0	27500	0	0	0	12819	0	8590	0	194734	0	0	0
DANIELLE LINET
SENIOR VP	138591	0	31320	0	0	0	12654	0	26914	0	209479	0	0	0
JAMES BAUMANN
SENIOR VP	133151	0	32500	0	0	0	13576	0	30326	0	209553	0	0	0
SARA WEISENTHAL
SENIOR VP	137805	0	26750	0	0	0	12583	0	9586	0	186724	0	0	0

Form990 Schedule J Part III Form990ScheduleJPartIII (3 entries)

Return ReferenceReturnReference	ExplanationExplanation
PART I, LINE 1A	PER THE EMPLOYMENT CONTRACT FOR THE PRESIDENT & CEO, THE LONG TERM CARE POLICY & ANNUAL CLUB DUES ARE PAID IN FULL BY THE ORGANIZATION AND "GROSSED UP" AS TAXABLE INCOME WITHIN EACH CALENDAR YEAR. THESE AMOUNTS TOTALING $33,632 ARE INCLUDED IN SCHEDULE J PART II COLUMN B(III).
PART I, LINE 3	APPROXIMATELY EVERY TWO TO FOUR YEARS, THE AD COUNCIL HIRES AN INDEPENDENT CONSULTING FIRM TO CONDUCT A COMPREHENSIVE COMPENSATION STUDY. THE STUDY IS CONDUCTED TO ASSESS THE EXTERNAL COMPETITIVENESS OF THE AD COUNCIL'S CURRENT TOTAL PAY, DEVELOP COMPARABLE MARKET BASE SALARY AND TOTAL PAY SUMMARY STATISTICS AND AUDIT & RECOMMEND CHANGES TO THE AD COUNCIL'S EMPLOYEE INCENTIVE PLAN. THE MOST RECENT STUDY WAS PERFORMED IN JUNE 2010. THE NEXT STUDY WILL BE PERFORMED IN 2014. THE INFORMATION GATHERED FROM THESE STUDIES IS USED TO HELP INFORM THE DECISION MAKING PROCESS OF THE COMPENSATION COMMITTEE. THE COMPENSATION COMMITTEE IS COMPRISED OF THE CHAIRMAN OF THE BOARD, THE TWO VICE CHAIRS AND THE HEAD OF THE FINANCE COMMITTEE. THE COMMITTEE MEETS AT LEAST ANNUALLY TO REVIEW AND ESTABLISH THE TOTAL COMPENSATION PACKAGE (BASE SALARY AND INCENTIVE GOALS) FOR THE PRESIDENT & CEO AND EXECUTIVE VICE PRESIDENTS. THE COMMITTEE ALSO REVIEWS AND APPROVES THE TOTAL INCENTIVE PAYOUT FOR THE ENTIRE ORGANIZATION. THIS ENTIRE PROCESS IS CONTEMPORANEOUSLY DOCUMENTED IN MEETING MINUTES. FISCAL YEAR 2013 COMPENSATION REVIEW WAS PERFORMED ON SEPTEMBER 20, 2012. FISCAL YEAR 2014 COMPENSATION REVIEW WAS PERFORMED ON SEPTEMBER 17, 2013. OTHER KEY EMPLOYEES ARE ADDRESSED IN THE COMPENSATION STUDY AND THIS COMPARATIVE DATA IS USED AS A PART OF THE PROCESS WHERE THE CEO, CFO, HR AND DEPARTMENT HEADS REVIEW AND APPROVE THE COMPENSATION PACKAGE FOR EACH EMPLOYEE ANNUALLY.
PART I, LINE 4B	THE ADVERTISING COUNCIL, INC. SUPPLEMENTAL EXECUTIVE RETIREMENT PLAN ("SERP") IS SPONSORED BY THE ADVERTISING COUNCIL, INC., A TAX-EXEMPT ENTITY UNDER SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE OF 1986, AS AMENDED (THE "CODE"). THE PURPOSE OF THE PLAN IS TO OFFER ELIGIBLE EMPLOYEES OF THE EMPLOYER DEFERRED COMPENSATION BENEFITS UNDER CODE SECTION 457(F) TO SUPPLEMENT SUCH EMPLOYEES' RETIREMENT BENEFITS. THE PLAN IS INTENDED TO BE A TOP-HAT PLAN (I.E., AN UNFUNDED DEFERRED COMPENSATION PLAN MAINTAINED FOR CERTAIN MEMBERS OF A SELECT GROUP OF MANAGEMENT OR HIGHLY COMPENSATED EMPLOYEES) PURSUANT TO SECTIONS 201(2), 301(A)(3) AND 401(A)(1) OF THE EMPLOYEE RETIREMENT INCOME SECURITY ACT OF 1974, AS AMENDED ("ERISA"). DURING THE TAX YEAR, THE FOLLOWING OFFICERS AND KEY EMPLOYEES PARTICIPATED IN THE SERP PLAN AND RECEIVED CONTRIBUTIONS TOWARDS THEIR PLAN: PEGGY CONLON - $193,500 BARBARA LESHINSKY - $77,500 JON FISH - $75,500 BETH ELLARD - $67,500 PRISCILLA NATKINS - $65,000 PAULA VEALE - $46,500

Schedule L IRS990ScheduleL

Form990 Schedule L Part IV Form990ScheduleLPartIV

Name Of Interested Person NameOfInterestedPerson

Name Business NameBusiness

Field	Value	IRS element (for citing)
Business Name Line1	THE NIELSEN COMPANY	BusinessNameLine1

Field	Value	IRS element (for citing)
Relationship	BOARD MEMBER SUSAN WHITING IS AN OFFICER OF THE NIELSEN COMPANY.	Relationship
Amount Of Transaction	470055	AmountOfTransaction
Description Of Transaction	NIELSEN PROVIDED STANDARD AD MONITORING SERVICES	DescriptionOfTransaction
Sharing Of Revenues	0	SharingOfRevenues

Schedule O IRS990ScheduleO

General Explanation GeneralExplanation (12 entries)

IdentifierIdentifier	Return ReferenceReturnReference	ExplanationExplanation
ORGANIZATION MISSION STATEMENT	FORM 990, PART I, LINE 1	DURING THE COURSE OF THE YEAR, THE AD COUNCIL CONDUCTED OVER 50 NATIONAL MULTIMEDIA PUBLIC SERVICE CAMPAIGNS ON BEHALF OF BOTH NON-PROFIT ORGANIZATIONS AND GOVERNMENT AGENCIES ADDRESSING ISSUE AREAS SUCH AS IMPROVING THE QUALITY OF LIFE FOR CHILDREN, PREVENTIVE HEALTH, EDUCATION, COMMUNITY WELL-BEING, AND STRENGTHENING FAMILIES.
ORGANIZATION MISSION STATEMENT	FORM 990, PART III, LINE 1	THE ADVERTISING COUNCIL'S MISSION IS TO IDENTIFY A SELECT NUMBER OF SIGNIFICANT PUBLIC ISSUES AND STIMULATE ACTION ON THOSE ISSUES THROUGH COMMUNICATIONS PROGRAMS THAT MAKE A MEASURABLE DIFFERENCE IN OUR SOCIETY. TO THAT END, THE AD COUNCIL MARSHALS VOLUNTEER TALENT FROM THE ADVERTISING AND COMMUNICATIONS INDUSTRIES, THE FACILITIES OF THE MEDIA, AND THE RESOURCES OF THE BUSINESS AND NON-PROFIT COMMUNITIES TO CREATE AWARENESS, FOSTER UNDERSTANDING AND MOTIVATE ACTION.
	FORM 990, PART VI, SECTION B, LINE 11	I) A COPY WAS PROVIDED TO THE AUDIT COMMITTEE OF THE BOARD OF DIRECTORS; II) THE 990 WAS PROVIDED ELECTRONICALLY; III) THE AD COUNCIL HAS ITS FORM 990 PREPARED BY AN OUTSIDE ACCOUNTING FIRM AND HAS ESTABLISHED THE FOLLOWING REVIEW PROCESS TO ENSURE THE INFORMATION PROVIDED IS COMPREHENSIVE AND TRUTHFUL. THROUGHOUT THE COURSE OF THE YEAR, THE FORM 990 WAS ADDRESSED DURING AUDIT COMMITTEE MEETINGS AND THERE WERE SEVERAL OPPORTUNITIES FOR DISCUSSION AND COMMENT. THEN, ONCE A FINAL DRAFT OF THE FORM 990 IS COMPLETED, REVIEWED BY MANAGEMENT, AND READY FOR FILING, IT IS PROVIDED IN ITS ENTIRETY TO THE AUDIT COMMITTEE MEMBERS IN ELECTRONIC FORM PRIOR TO FILING.
	FORM 990, PART VI, SECTION B, LINE 12C	ALL BOARD MEMBERS, EMPLOYEES AND VOLUNTEERS RECEIVE THE CODE OF CONDUCT AND CONFLICT OF INTEREST POLICY AND ARE REQUIRED TO SIGN THE POLICY. A LOG IS MAINTAINED BOTH WITHIN THE DEVELOPMENT DEPARTMENT (FOR BOARD MEMBERS/VOLUNTEERS) AND WITHIN THE HR DEPARTMENT (FOR EMPLOYEES). AD COUNCIL REQUIRES THAT ANY MEMBER REPORT IN WRITING ANY CONFLICT OF INTEREST THAT ARISES IN THE FOLLOWING MANNER: (1) MEMBERS OF THE BOARD OF DIRECTORS SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE CHAIRMAN OF THE BOARD; (2) EMPLOYEES SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE SENIOR VICE PRESIDENT, DIRECTOR OF HUMAN RESOURCES; AND (3) VOLUNTEERS SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE AD COUNCIL'S CEO OR CFO. THE EXISTENCE OF A POTENTIAL CONFLICT OF INTEREST DOES NOT NECESSARILY CONSTITUTE A VIOLATION OF THE CONFLICT OF INTEREST POLICY. THE POLICY REQUIRES DISCLOSURE AND REVIEW OF POTENTIAL CONFLICTS AND PROHIBITION OF ACTUAL CONFLICTS OF INTEREST. IN SOME CASES, DISCLOSURE MAY BE ALL THAT IS REQUIRED. IN OTHER CASES, THE SITUATION MAY REQUIRE ADDITIONAL ACTION TO AVOID AN ACTUAL CONFLICT OF INTEREST OR TO REMEDY ONE. WHERE A CONFLICT OF INTEREST ARISES, AN INTERESTED COVERED PARTY SHALL ABSTAIN FROM DELIBERATIONS AND REFRAIN FROM PARTICIPATING IN ANY DECISIONS OR VOTING IN CONNECTION WITH THE MATTER. THE CODE OF CONDUCT AND CONFLICT OF INTEREST POLICY IS REVIEWED ANNUALLY. THE POLICY WAS LAST UPDATED DECEMBER 2007.
	FORM 990, PART VI, SECTION B, LINE 15	APPROXIMATELY EVERY TWO TO FOUR YEARS, THE AD COUNCIL HIRES AN INDEPENDENT CONSULTING FIRM TO CONDUCT A COMPREHENSIVE COMPENSATION STUDY. THE STUDY IS CONDUCTED TO ASSESS THE EXTERNAL COMPETITIVENESS OF THE AD COUNCIL'S CURRENT TOTAL PAY, DEVELOP COMPARABLE MARKET BASE SALARY AND TOTAL PAY SUMMARY STATISTICS AND AUDIT & RECOMMEND CHANGES TO THE AD COUNCIL'S EMPLOYEE INCENTIVE PLAN. THE MOST RECENT STUDY WAS PERFORMED IN JUNE 2010. THE NEXT STUDY WILL BE PERFORMED IN 2014. THE INFORMATION GATHERED FROM THESE STUDIES IS USED TO HELP INFORM THE DECISION MAKING PROCESS OF THE COMPENSATION COMMITTEE. THE COMPENSATION COMMITTEE IS COMPRISED OF THE CHAIRMAN OF THE BOARD, THE TWO VICE CHAIRS AND THE HEAD OF THE FINANCE COMMITTEE. THE COMMITTEE MEETS AT LEAST ANNUALLY TO REVIEW AND ESTABLISH THE TOTAL COMPENSATION PACKAGE (BASE SALARY AND INCENTIVE GOALS) FOR THE PRESIDENT & CEO AND EXECUTIVE VICE PRESIDENTS. THE COMMITTEE ALSO REVIEWS AND APPROVES THE TOTAL INCENTIVE PAYOUT FOR THE ENTIRE ORGANIZATION. THIS ENTIRE PROCESS IS CONTEMPORANEOUSLY DOCUMENTED IN MEETING MINUTES. FISCAL YEAR 2013 COMPENSATION REVIEW WAS PERFORMED ON SEPTEMBER 20, 2012. FISCAL YEAR 2014 COMPENSATION REVIEW WAS PERFORMED ON SEPTEMBER 17, 2013. OTHER KEY EMPLOYEES ARE ADDRESSED IN THE COMPENSATION STUDY AND THIS COMPARATIVE DATA IS USED AS A PART OF THE PROCESS WHERE THE CEO, CFO, HR AND DEPARTMENT HEAD REVIEW AND APPROVE THE COMPENSATION PACKAGE FOR EACH EMPLOYEE ANNUALLY.
	FORM 990, PART VI, SECTION C, LINE 19	GOVERNING DOCUMENTS (BY-LAWS) AND/OR CONFLICT OF INTEREST POLICY ARE AVAILABLE UPON REQUEST. THE FINANCIAL STATEMENTS CAN BE FOUND ON THE AD COUNCIL'S WEBSITE WWW.ADCOUNCIL.ORG.
CHANGES IN NET ASSETS OR FUND BALANCES:	FORM 990, PART XI, LINE 9:	ACTUARIAL CHANGE IN POST RETIREMENT OBLIGATIONS -17,080.
OVERSIGHT OF INDEPENDENT AUDIT AND SELECTION OF ACCOUNTANT:	FORM 990, PART XI, LINE 2C:	THE ADVERTISING COUNCIL, INC. HAS A COMMITTEE THAT ASSUMES RESPONSIBILITY FOR THE OVERSIGHT OF THE AUDIT OF THE FINANCIAL STATEMENTS AND FOR THE SELECTION OF THE INDEPENDENT AUDITORS. THIS PROCESS HAS NOT CHANGED FORM THE PRIOR YEAR.
BREAKDOWN OF VOLUNTEERS	FORM 990, PART I, LINE 6:	BOARD = 134 CHAIR EMERITUS & HONORARY MEMBERS = 39 CRC COMMITTEE = 39 ADVISORY COMMITTEE = 28 FINANCE COMMITTEE = 6 AUDIT COMMITTEE = 1 RESEARCH COMMITTEE = 25 TOTAL = 272
EXPLANATION OF FUNDRAISING EVENTS LOSS:	FORM 990, PART VIII, LINE 8C AND FORM 990, SCHEDULE G, PART II, LINE 11:	EACH NOVEMBER THE AD COUNCIL HOLDS THE PUBLIC SERVICE AWARD DINNER. CONTRIBUTIONS FROM THIS EVENT ARE REPORTED ON PART VIII, LINE 1C OF THE FORM 990 AS $2,690,067. AS MANY EVENT ATTENDEES PAY MORE THAN THE RETAIL VALUE OF THE ACTUAL DINNER AN OVERALL GAIN OF $2,498,831 IS REALIZED VS. THE EVENT LOSS OF $191,236 AS REPORTED ON SCHEDULE G PART II.
	FORM 990, PART IV, LINE 28B AND FORM 990, PART VI, LINE 2:	THE AD COUNCIL IS UNAWARE OF ANY FAMILY MEMBER WHO HAD A DIRECT OR INDIRECT BUSINESS RELATIONSHIP WITH THE ORGANIZATION. THIS RESPONSE IS BASED ON BOTH THE AD COUNCIL'S CONFLICT OF INTEREST POLICY AND RELATED DISCLOSURE REQUIREMENTS, AS WELL AS INTERNAL KNOWLEDGE OF CURRENT AD COUNCIL PRACTICES.
	FORM 990, PART IV, LINE 28C AND FORM 990, PART VI, LINE 2:	THE ADVERTISING COUNCIL'S ("AD COUNCIL") BUSINESS MODEL INCLUDES THE SERVICES OF A PRO BONO ADVERTISING AGENCY FOR EACH OF THE PUBLIC SERVICE ANNOUNCEMENT CAMPAIGNS ("CAMPAIGNS") THAT THE AD COUNCIL CREATES AND DISTRIBUTES FOR ITS GOVERNMENT AND NON-PROFIT CLIENTS. AMONGST THESE VOLUNTEER AD AGENCIES INCLUDE SEVERAL AGENCIES THAT HAVE OFFICERS WHO ALSO SIT ON THE AD COUNCIL BOARD. THE PRO BONO ADVERTISING AGENCIES ARE APPROVED BY THE CLIENT PRIOR TO THEIR SELECTION. THESE AGENCIES DONATE THEIR LABOR TO THE CAMPAIGN; WITH THE EXCEPTION OF CERTAIN PRE-AUTHORIZED SPECIALIZED TASKS WHICH ARE OFFERED AT SIGNIFICANTLY DISCOUNTED RATES. THE AD COUNCIL AND ITS CLIENTS PAY FOR PRE-APPROVED OUT OF POCKET COSTS INCURRED IN THE COURSE OF PERFORMANCE FOR THESE SPECIFIC CAMPAIGNS. THESE REIMBURSED COSTS INCLUDE PHYSICAL PRODUCTION, TRAVEL, THIRD PARTY RESEARCH, TELEPHONE, POSTAGE AND CERTAIN OTHER COSTS OF CREATING, PRODUCING, AND DISTRIBUTING THESE CAMPAIGNS. ADDITIONALLY, THE AD COUNCIL UTILIZES THE SERVICES OF SPECIALIZED VENDORS FOR THE CAMPAIGNS WHO OFTEN PROVIDE DISCOUNTED AND NONPROFIT RATES TO THE AD COUNCIL. AMONGST THESE SPECIALIZED VENDORS INCLUDE SEVERAL BUSINESSES THAT HAVE OFFICERS WHO ALSO SIT ON THE AD COUNCIL BOARD. THE AD COUNCIL ALSO HAS SEVERAL REGIONAL EMPLOYEES WHO WORK OUT OF DONATED OFFICE SPACE FROM COMPANIES THAT HAVE OFFICERS WHO SIT ON THE AD COUNCIL BOARD. THESE COSTS ARE ACCOUNTED FOR AS DONATED USE OF FACILITIES.