ADVERTISING COUNCIL INC: Form 990, tax year 2015

View the entire original 990 at ProPublica ↗

Organization: ADVERTISING COUNCIL INC (EIN 13-0417693)
Tax period: 2015-07-01 to 2016-06-30
Filed: 2017-05-12
IRS object ID: 201711329349300121
Schema version: 2015v3.0
Source: Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header
Form 990
Schedule A
Schedule B
Schedule D
Schedule G
Schedule J
Schedule L
Schedule O

Return header ReturnHeader

Field	Value	IRS element (for citing)
Return	2017-05-12T11:27:06-05:00	ReturnTs
Tax Period End	2016-06-30	TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

Field	Value	IRS element (for citing)
Preparer Firm EIN	271728945	PreparerFirmEIN

Preparer Firm Name PreparerFirmName

Field	Value	IRS element (for citing)
Business Name Line1	PKF O'CONNOR DAVIES LLP	BusinessNameLine1Txt

Preparer US Address PreparerUSAddress

Field	Value	IRS element (for citing)
Address Line1	665 FIFTH AVENUE	AddressLine1Txt
City	NEW YORK	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	10022	ZIPCd

Field	Value	IRS element (for citing)
Return Type	990	ReturnTypeCd
Tax Period Begin	2015-07-01	TaxPeriodBeginDt

Filer Filer

Field	Value	IRS element (for citing)
EIN	130417693	EIN

Business Name BusinessName

Field	Value	IRS element (for citing)
Business Name Line1	THE ADVERTISING COUNCIL INC	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Business Name Control	ADVE	BusinessNameControlTxt
Phone	2129221500	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	815 SECOND AVENUE 9TH FLOOR	AddressLine1Txt
City	NEW YORK	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	10017	ZIPCd

Business Officer BusinessOfficerGrp

Field	Value	IRS element (for citing)
Person	KENNETH M KROLL	PersonNm
Person Title	SVP, FINANCE	PersonTitleTxt
Phone	2129221500	PhoneNum
Signature	2017-05-12	SignatureDt
Discuss With Paid Preparer	Yes (1)	DiscussWithPaidPreparerInd

Preparer Person PreparerPersonGrp

Field	Value	IRS element (for citing)
Preparer Person	GARRETT M HIGGINS	PreparerPersonNm
PTIN	P00543209	PTIN
Phone	2122862600	PhoneNum
Preparation	2017-05-11	PreparationDt

Field	Value	IRS element (for citing)
Tax	2015	TaxYr
Build TS	2021-01-29 14:40:06Z	BuildTS

Form 990 IRS990

Field	Value	IRS element (for citing)
Amended Return	Yes (X)	AmendedReturnInd
Principal Officer	KENNETH M KROLL	PrincipalOfficerNm

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	815 SECOND AVENUE 9TH FLOOR	AddressLine1Txt
City	NEW YORK	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	10017	ZIPCd

Field	Value	IRS element (for citing)
Gross Receipts	$55,202,291	GrossReceiptsAmt
Group Return For Affiliates	0	GroupReturnForAffiliatesInd
Organization501c3	Yes (X)	Organization501c3Ind
Website Address	HTTP://WWW.ADCOUNCIL.ORG/	WebsiteAddressTxt
Type Of Organization Corp	Yes (X)	TypeOfOrganizationCorpInd
Formation	1942	FormationYr
Legal Domicile State	NY	LegalDomicileStateCd
Activity Or Mission	SEE SCHEDULE O	ActivityOrMissionDesc
Voting Members Governing Body	137	VotingMembersGoverningBodyCnt
Voting Members Independent	136	VotingMembersIndependentCnt
Total Employee	204	TotalEmployeeCnt
Total Volunteers	407	TotalVolunteersCnt
Total Gross UBI	$0	TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm	$0	NetUnrelatedBusTxblIncmAmt
PY Contributions Grants	$12,533,958	PYContributionsGrantsAmt
CY Contributions Grants	$16,506,037	CYContributionsGrantsAmt
PY Program Service Revenue	$30,868,318	PYProgramServiceRevenueAmt
CY Program Service Revenue	$33,829,082	CYProgramServiceRevenueAmt
PY Investment Income	$1,675,487	PYInvestmentIncomeAmt
CY Investment Income	$443,046	CYInvestmentIncomeAmt
PY Other Revenue	-$288,785	PYOtherRevenueAmt
CY Other Revenue	-$461,354	CYOtherRevenueAmt
PY Total Revenue	$44,788,978	PYTotalRevenueAmt
CY Total Revenue	$50,316,811	CYTotalRevenueAmt
PY Grants And Similar Paid	$0	PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid	$0	CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members	$0	PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members	$0	CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid	$16,477,102	PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid	$17,741,382	CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns	$46,000	PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns	$49,000	CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense	$2,392,603	CYTotalFundraisingExpenseAmt
PY Other Expenses	$26,407,634	PYOtherExpensesAmt
CY Other Expenses	$30,200,922	CYOtherExpensesAmt
PY Total Expenses	$42,930,736	PYTotalExpensesAmt
CY Total Expenses	$47,991,304	CYTotalExpensesAmt
PY Revenues Less Expenses	$1,858,242	PYRevenuesLessExpensesAmt
CY Revenues Less Expenses	$2,325,507	CYRevenuesLessExpensesAmt
Total Assets BOY	$40,747,730	TotalAssetsBOYAmt
Total Assets EOY	$42,203,062	TotalAssetsEOYAmt
Total Liabilities BOY	$15,644,091	TotalLiabilitiesBOYAmt
Total Liabilities EOY	$15,032,283	TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY	$25,103,639	NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY	$27,170,779	NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part III	Yes (X)	InfoInScheduleOPartIIIInd
Mission	SEE SCHEDULE O	MissionDesc
Significant New Program Srvc	0	SignificantNewProgramSrvcInd
Significant Change	0	SignificantChangeInd
Expense	$38,341,318	ExpenseAmt
Revenue	$33,829,082	RevenueAmt
Desc	SEE SCHEDULE OTHE AD COUNCIL, ON BEHALF OF NON-PROFIT ORGANIZATIONS OR GOVERNMENT AGENCIES, CREATES PUBLIC SERVICE ADVERTISING CAMPAIGNS WITH THE HELP OF VOLUNTEER ADVERTISING, DIGITAL AND SOCIAL AGENCIES (WHO DONATE THEIR CREATIVE TALENTS AND ENERGY), THE MEDIA (WHO CONTRIBUTE SPACE AND TIME) AND DONORS (WHO PROVIDE CRUCIAL OPERATING SUPPORT). COLLECTIVELY, THEY MAKE THE AD COUNCIL'S GOOD WORKS POSSIBLE. IN FY16, THE CAMPAIGNS THE AD COUNCIL PRODUCED RECEIVED $1.59 BILLION IN DONATED MEDIA SUPPORT ACROSS ALL PLATFORMS INCLUDING TV, RADIO, PRINT, OUT-OF-HOME, DIGITAL MEDIA AND MOBILE. WHILE DONATED MEDIA IS ESSENTIAL TO THE SUCCESS OF THE CAMPAIGNS, WE ULTIMATELY STRIVE TO CHANGE BEHAVIORS AND SAVE LIVES. WE CONTINUALLY SEEK WAYS TO INNOVATE AND ENHANCE THE IMPACT OF OUR CAMPAIGNS AND THIS YEAR WAS NO DIFFERENT. NEW CREATIVE, DIGITAL, MOBILE AND MEDIA PARTNERS WERE SECURED TO DEEPEN ENGAGEMENT AND DRIVE BEHAVIORAL SHIFTS AMONG ALL OF OUR TARGET AUDIENCES. SPECIFICALLY, WE: -LAUNCHED OVER 20 CAMPAIGNS WITH EXCEPTIONAL CREATIVE QUALITY AND COLLABORATED WITH BEST-IN-CLASS AGENCIES LIKE SAPIENT, R/GA, GOODBY, JWT AND ANOMALY (OVER 60 AWARDS WERE WON FOR CREATIVE, DIGITAL AND SOCIAL EXCELLENCE); -EXECUTED NEW PARTNERSHIPS WITH SOME OF OUR KEY BOARD MEMBER COMPANIES, MANY WHO ARE TRANSFORMING MARKETING AND ADVERTISING, INCLUDING AMAZON, GOOGLE, TWITTER, BEST BUY, UNILEVER, THE NFL, SNAP AND FACEBOOK; -HONED MEDIA PLANNING EXPERTISE AND SHIFTED CAMPAIGN FOCUS TO BETTER MEET THE TARGET AUDIENCE'S MEDIA CONSUMPTION HABITS AND DRIVE INNOVATION;-EXPANDED OUR CREATORS FOR GOOD PROGRAM--A PARTNERSHIP WITH SOME OF YOUTUBE'S TOP CREATORS WHERE WE LEVERAGE THEIR BUILT-IN AUDIENCES TO SPREAD THE WORD ABOUT SOCIAL CAUSES. SPECIFICALLY, LAUNCHED INFLUENCER PROGRAMS FOR THE SHELTER PET ADOPTION, RECYCLING, DISTRACTED DRIVING, BULLYING PREVENTION, DIVERSITY AND INCLUSION, AND TEEN DATING VIOLENCE CAMPAIGNS; -WORKING WITH LEADING GAMING COMPANIES AND TOP GAMING INFLUENCERS, CREATED A "GAME FOR GOOD" ADVISORY COMMITTEE TO HELP INFORM OUR CAMPAIGN PROGRAMS TO HARNESS THE POWER OF GAMES AND THE GAMING COMMUNITY TO DRIVE AWARENESS AND ENGAGEMENT; -EXECUTED OVER 60 CUSTOM MEDIA PARTNERSHIPS INCLUDING 30 CUSTOMIZED FACEBOOK CAMPAIGNS AND 5 FACEBOOK CREATIVE SHOP PROJECTS TO EXPAND THE REACH OF THE PSA CAMPAIGNS; -LAUNCHED NEW EFFORTS ON FIVE HIGHLY RELEVANT AND PRESSING CAMPAIGNS INCLUDING 1) PREVENTING COLLEGE SEXUAL ASSAULT ON CAMPUSES, 2) BULLYING PREVENTION, 3) SUPPORTING REFUGEES, 4) CHRONIC ABSENTEEISM AND 5) DIVERSITY AND INCLUSION. AT ANY GIVEN TIME, WE ARE CREATING AND REFRESHING OVER 40 NATIONAL MULTIMEDIA PUBLIC SERVICE CAMPAIGNS ON BEHALF OF NONPROFIT ORGANIZATIONS OR GOVERNMENT AGENCIES. WITH THE GOAL OF INSPIRING CHANGE AND IMPROVING LIVES, THE CAMPAIGNS ADDRESS THREE CRITICAL AREAS: 1) FAMILY & COMMUNITY; 2) HEALTH & SAFETY; AND 3) EDUCATION. FAMILY & COMMUNITY: THE FAMILY AND COMMUNITY CAMPAIGNS STRIVE TO BUILD VIBRANT FAMILIES AND COMMUNITIES. IN FY2016, WE MAINTAINED OR LAUNCHED NEW WORK FOR THE FOLLOWING CAMPAIGNS: ADOPTION FROM FOSTER CARE, CAREGIVING ASSISTANCE, FATHERHOOD INVOLVEMENT, HUNGER PREVENTION, WILDFIRE PREVENTION, RECYCLING, SHELTER PET ADOPTION, DISCOVERING NATURE, JOB TRAINING & EMPLOYMENT, DIVERSITY & INCLUSION, REDUCING FOOD WASTE, PATHWAYS FOR EMPLOYMENT, FORECLOSURE PREVENTION AND COMMUNITY ENGAGEMENT. IN THIS CATEGORY OF CAMPAIGNS, NOTABLE FY16 ACCOMPLISHMENTS INCLUDE: -DISCOVERING NATURE (WITH US FOREST SERVICE): IN 2015, THERE WERE MORE THAN 2.14 MILLION VISITS TO THE CAMPAIGN WEBSITE, WHICH HELPED TO INSPIRE YOUNG PEOPLE TO DISCOVER THE JOY OF EXPLORING THE NATURAL WORLD. -DIVERSITY & INCLUSION: THIS CAMPAIGN PROMOTES ACCEPTANCE AND ENCOURAGES PEOPLE TO REJECT DISCRIMINATION. DURING FY16, THE CAMPAIGN WAS VIEWED OVER 162 MILLION TIMES, SHARED 2.6 MILLION TIMES AND WAS THE BEST PERFORMING VIDEO ON UPWORTHY EVER. IT WAS ALSO FEATURED ON ADWEEK'S COVER, WINNING THE "BEST INSPIRATION VIDEO" AWARD IN AUGUST, 2015. A FOLLOW UP VIDEO POSTED ON VALENTINES DAY 2016 WAS VIEWED OVER 2 MILLION TIMES. FINALLY, RESULTS FROM THE CAMPAIGN'S CONTINUOUS TRACKING STUDY SHOWED THAT MORE ADULTS REPORTED "BEING MORE ACCEPTING AND INCLUSIVE OF OTHERS" (37% IN FEB, 2015 TO 43% IN MAY, 2016) -FORECLOSURE PREVENTION (WITH U.S. TREASURY): IN 2015, THE HOTLINE (WHERE HOMEOWNERS WHO ARE STRUGGLING WITH THEIR MORTGAGE PAYMENTS CAN GET ASSISTANCE) RECEIVED OVER 300,000 CALLS -WILDFIRE PREVENTION (WITH THE U.S. FOREST SERVICE): IN A 2015 SURVEY OF ADULTS AGE 18+, 86% OF RESPONDENTS CORRECTLY IDENTIFIED SMOKEY BEAR'S IMAGE, AND NEARLY ALL RESPONDENTS (94%) RECOGNIZED SMOKEY BEAR ON AN AIDED BASIS. TWO-THIRDS OF RESPONDENTS (64%) COULD RECITE SMOKEY'S SLOGAN "ONLY YOU CAN PREVENT WILDFIRES OR A SIMILAR PHRASE. IN 2015, THERE WERE MORE THAN 2.9 MILLION U.S. VISITS TO SMOKEYBEAR.COM; ADDITIONALLY, THE CAMPAIGN SECURED MORE THAN 334,000 LIKES ON FACEBOOK, 32,000 FOLLOWERS ON TWITTER, 860,000 VIEWS ON YOUTUBE, AND OVER 2,300 CONNECTIONS ON LINKEDIN. HEALTH & SAFETY: THESE CAMPAIGNS HELP TO KEEP AMERICANS SAFE AND PREVENT INJURY. OUR EFFORTS FOR FY16 INCLUDED CAMPAIGNS ON BUZZED DRIVING, BULLYING PREVENTION, CHILDHOOD TRAUMA, DOMESTIC VIOLENCE PREVENTION, EMERGENCY PREPAREDNESS, SEAT BELT SAFETY, SAFE GUN STORAGE, TEEN DATING VIOLENCE, DISTRACTED DRIVING, UNDERAGE DRINKING AND RAISING AWARENESS OF THE EBOLA CRISIS. IN FY16, OUR HEALTH CAMPAIGNS PROMOTED HEALTHY BEHAVIORS AND PREVENTION THROUGH EFFORTS ON STROKE AWARENESS, AUTISM AWARENESS, DIABETES PREVENTION, PREVENTING HIGH BLOOD PRESSURE, FOOD SAFETY, ORAL HEALTH AND PREVENTING UNPLANNED PREGNANCIES. IN THIS CATEGORY OF CAMPAIGNS, NOTABLE FY16 ACCOMPLISHMENTS INCLUDE: -BUZZED DRIVING CAMPAIGN (WITH THE NATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION): BETWEEN JANUARY AND JUNE 2016, THE CAMPAIGN WEBSITE RECEIVED APPROXIMATELY 70K VISITS, RESULTING IN OVER 1.5K PLEDGES TO NOT DRINK AND DRIVE. IN ADDITION, A "ROAD BLOCK" (WHERE MULTIPLE TV STATIONS IN A MARKET AIR THE SAME ADS IN THE SAME TIMEFRAME) GARNERED $8.4 MILLION IN DONATED MEDIA DURING THE HOLIDAY WEEK (12/26/15-12/31/15), WHICH IS THE HIGHEST VALUE SINCE THE ROADBLOCK'S INAUGURATION TEN YEARS AGO. -DIABETES PREVENTION (WITH THE AMERICAN DIABETES ASSOCIATION, AMERICAN MEDICAL ASSOCIATION AND CENTERS FOR DISEASE CONTROL AND PREVENTION): FOR THE FIRST HALF OF 2016, 544,000 PEOPLE VISITED THE CAMPAIGN WEBSITE; 186,000 COMPLETED THE ONLINE RISK TEST AND OVER 800 PEOPLE SIGNED UP FOR THE TEXTING PROGRAM. EDUCATION: THE CAMPAIGNS IN THIS CATEGORY STRIVE TO HELP CHILDREN SUCCEED AND EXCEL. IN FY16, OUR CAMPAIGNS INCLUDED HIGH SCHOOL EQUIVALENCY, CHRONIC ABSENTEEISM, COLLEGE ACCESS, FINANCIAL LITERACY, LEARNING AND ATTENTION ISSUES, TEACHER RECRUITMENT AND SUPPORTING MINORITY EDUCATION. IN THIS CATEGORY OF CAMPAIGNS, NOTABLE FY16 ACCOMPLISHMENTS INCLUDE: -COLLEGE ACCESS (WITH GET SCHOOLED AND VIACOM): THE CAMPAIGN SECURED $5.3 MILLION IN DONATED MEDIA SUPPORT (FROM OCTOBER, 2015 THRU MAY, 2016) AND 82% MORE VISITORS TO GETSCHOOLED.COM, AND 5 MILLION MORE PAGE VIEWS OF GET SCHOOLED RESOURCES WHEN COMPARED TO THE SAME TIME PERIOD IN THE PREVIOUS YEAR.	Desc
Total Program Service Expenses	$38,341,318	TotalProgramServiceExpensesAmt
Described In Section501c3	Yes (1)	DescribedInSection501c3Ind
Schedule B Required	Yes (1)	ScheduleBRequiredInd
Political Campaign Acty	0	PoliticalCampaignActyInd
Lobbying Activities	0	LobbyingActivitiesInd
Subject To Proxy Tax	0	SubjectToProxyTaxInd
Donor Advised Fund	0	DonorAdvisedFundInd
Conservation Easements	0	ConservationEasementsInd
Collections Of Art	0	CollectionsOfArtInd
Credit Counseling	0	CreditCounselingInd
Temp Or Permanent Endowments	0	TempOrPermanentEndowmentsInd
Report Land Building Equipment	Yes (1)	ReportLandBuildingEquipmentInd
Report Investments Other Sec	0	ReportInvestmentsOtherSecInd
Report Program Related Invst	0	ReportProgramRelatedInvstInd
Report Other Assets	0	ReportOtherAssetsInd
Report Other Liabilities	Yes (1)	ReportOtherLiabilitiesInd
Include FIN48 Footnote	Yes (1)	IncludeFIN48FootnoteInd
Independent Audit Fincl Stmt	Yes (1)	IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt	0	ConsolidatedAuditFinclStmtInd
School Operating	0	SchoolOperatingInd
Foreign Office	0	ForeignOfficeInd
Foreign Activities	0	ForeignActivitiesInd
More Than5000 K To Org	0	MoreThan5000KToOrgInd
More Than5000 K To Individuals	0	MoreThan5000KToIndividualsInd
Professional Fundraising	Yes (1)	ProfessionalFundraisingInd
Fundraising Activities	Yes (1)	FundraisingActivitiesInd
Gaming Activities	0	GamingActivitiesInd
Operate Hospital	0	OperateHospitalInd
Grants To Organizations	0	GrantsToOrganizationsInd
Grants To Individuals	0	GrantsToIndividualsInd
Schedule J Required	Yes (1)	ScheduleJRequiredInd
Tax Exempt Bonds	0	TaxExemptBondsInd
Engaged In Excess Benefit Trans	0	EngagedInExcessBenefitTransInd
PY Excess Benefit Trans	0	PYExcessBenefitTransInd
Loan Outstanding	0	LoanOutstandingInd
Grant To Related Person	0	GrantToRelatedPersonInd
Business Rln With Org Mem	0	BusinessRlnWithOrgMemInd
Business Rln With Fam Mem	0	BusinessRlnWithFamMemInd
Business Rln With Officer Ent	Yes (1)	BusinessRlnWithOfficerEntInd
Deductible Non Cash Contri	0	DeductibleNonCashContriInd
Deductible Art Contribution	0	DeductibleArtContributionInd
Terminate Operations	0	TerminateOperationsInd
Partial Liquidation	0	PartialLiquidationInd
Disregarded Entity	0	DisregardedEntityInd
Related Entity	0	RelatedEntityInd
Related Organization Ctrl Ent	0	RelatedOrganizationCtrlEntInd
Trnsfr Exmpt Non Chrtbl Rltd Org	0	TrnsfrExmptNonChrtblRltdOrgInd
Activities Conducted Prtshp	0	ActivitiesConductedPrtshpInd
Schedule O Required	Yes (1)	ScheduleORequiredInd
IRP Document	156	IRPDocumentCnt
IRP Document W2 G	0	IRPDocumentW2GCnt
Employee	204	EmployeeCnt
Employment Tax Returns Filed	Yes (1)	EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit	0	UnrelatedBusIncmOverLimitInd
Foreign Financial Account	0	ForeignFinancialAccountInd
Prohibited Tax Shelter Trans	0	ProhibitedTaxShelterTransInd
Taxable Party Notification	0	TaxablePartyNotificationInd
Nondeductible Contributions	0	NondeductibleContributionsInd
Quid Pro Quo Contributions	Yes (1)	QuidProQuoContributionsInd
Quid Pro Quo Contri Discl	Yes (1)	QuidProQuoContriDisclInd
Form8282 Property Disposed Of	0	Form8282PropertyDisposedOfInd
Rcv Fnds To Pay Prsnl Bnft Cntrct	0	RcvFndsToPayPrsnlBnftCntrctInd
Pay Premiums Prsnl Bnft Cntrct	0	PayPremiumsPrsnlBnftCntrctInd
Indoor Tanning Services	0	IndoorTanningServicesInd
Info In Schedule O Part VI	Yes (X)	InfoInScheduleOPartVIInd
Governing Body Voting Members	137	GoverningBodyVotingMembersCnt
Independent Voting Member	136	IndependentVotingMemberCnt
Family Or Business Rln	0	FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties	0	DelegationOfMgmtDutiesInd
Change To Org Documents	0	ChangeToOrgDocumentsInd
Material Diversion Or Misuse	0	MaterialDiversionOrMisuseInd
Members Or Stockholders	0	MembersOrStockholdersInd
Election Of Board Members	0	ElectionOfBoardMembersInd
Decisions Subject To Approva	0	DecisionsSubjectToApprovaInd
Minutes Of Governing Body	Yes (1)	MinutesOfGoverningBodyInd
Minutes Of Committees	Yes (1)	MinutesOfCommitteesInd
Officer Mailing Address	0	OfficerMailingAddressInd
Local Chapters	0	LocalChaptersInd
Form990 Provided To Gvrn Body	0	Form990ProvidedToGvrnBodyInd
Conflict Of Interest Policy	Yes (1)	ConflictOfInterestPolicyInd
Annual Disclosure Covered Prsn	Yes (1)	AnnualDisclosureCoveredPrsnInd
Regular Monitoring Enfrc	Yes (1)	RegularMonitoringEnfrcInd
Whistleblower Policy	Yes (1)	WhistleblowerPolicyInd
Document Retention Policy	Yes (1)	DocumentRetentionPolicyInd
Compensation Process CEO	Yes (1)	CompensationProcessCEOInd
Compensation Process Other	Yes (1)	CompensationProcessOtherInd
Investment In Joint Venture	0	InvestmentInJointVentureInd
States Where Copy Of Return Is Fld	AL	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	AR	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	CA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	CT	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	FL	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	GA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	IL	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	KS	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	KY	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MD	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MI	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MN	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MS	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NC	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NH	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NJ	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NM	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NY	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	OK	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	OR	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	PA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	RI	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	SC	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	TN	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	UT	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	VA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	WV	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	WI	StatesWhereCopyOfReturnIsFldCd
Other Website	Yes (X)	OtherWebsiteInd
Upon Request	Yes (X)	UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Field	Value	IRS element (for citing)
Person	KENNETH M KROLL SVP CONTROLLER	PersonNm
Phone	2129841946	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	815 SECOND AVENUE 9TH FLOOR	AddressLine1Txt
City	NEW YORK	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	10017	ZIPCd

Field	Value	IRS element (for citing)
Info In Schedule O Part VII	Yes (X)	InfoInScheduleOPartVIIInd

Form990 Part VII Section A Form990PartVIISectionAGrp (184 entries)

TitleTitleTxt	Average Hours Per WeekAverageHoursPerWeekRt	Average Hours Per Week Rltd OrgAverageHoursPerWeekRltdOrgRt	Individual Trustee Or DirectorIndividualTrusteeOrDirectorInd	OfficerOfficerInd	Reportable Comp From OrgReportableCompFromOrgAmt	Reportable Comp From Rltd OrgReportableCompFromRltdOrgAmt	Other CompensationOtherCompensationAmt	Key EmployeeKeyEmployeeInd	Highest Compensated EmployeeHighestCompensatedEmployeeInd	Former Ofcr Director TrusteeFormerOfcrDirectorTrusteeInd
LISA SHERMAN
PRESIDENT AND CEO	45.70	0.00	Yes (X)	Yes (X)	$750,684	$0	$497,631
DAVID A CHRISTOPHER
CHAIR	3.50	0.00	Yes (X)	Yes (X)	$0	$0	$0
LAURA DESMOND
IMMEDIATE PAST CHAIR	2.00	0.00	Yes (X)	Yes (X)	$0	$0	$0
MARGO GEORGIADIS
VICE CHAIR	2.00	0.00	Yes (X)	Yes (X)	$0	$0	$0
DAVID SABLE
VICE CHAIR	2.00	0.00	Yes (X)	Yes (X)	$0	$0	$0
NANCY HILL
SECRETARY	1.00	0.00	Yes (X)	Yes (X)	$0	$0	$0
STEPHEN M LACY
CHAIR FINANCE COMMITTEE	3.00	0.00	Yes (X)	Yes (X)	$0	$0	$0
DAVE ABBOTT
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JOSEPH ABRUZZESE
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MICHAEL ACCAVITTI
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
TOM ADAMSKI
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
SPENCER BAIM
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
ADAM BAIN
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
LARA BALAZS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JIM BANKOFF
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MICHAEL BARRETT
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
BARBARA BASNEY
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
KATHLEEN BEHRENS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
ANDREW BENETT
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
TOM L BERNARDIN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
DEIRDRE BIGLEY
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JOSEPH BIHLMIER
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
LINDA BOFF
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
MONIQUE BONNER
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JAMES BOROW
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
HEIDI BROWNING
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
PHILIPPE BROWNING
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
LARRY BRUCK
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
KATIE BURKE
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
TOBY BYRNE
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
KASHA CACY
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
SUSAN CANAVARI
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
LISA CHURCH
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
WENDY CLARK
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
CAMERON CLAYTON
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MICHAEL CLINTON
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
KATHY COLLINS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
EZRA COOPERSTEIN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
LAURA CORB
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
SETH DALLAIRE
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JAMES EDMUND DATRI
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
TOM DAVIS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MAINARDO DE NARDIS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
BERTA DE PABLOS-BARBIER
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
SHANNON DENTON
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JERRI DEVARD
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
HARRIS DIAMOND
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JOHN DILLON
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JONAH DISEND
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
RICHARD EDELMAN
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
ANDY ENGLAND
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
DAVID FISCHER
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
NANCY J FLETCHER
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MARK FORD
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
RICHARD FRANKEL
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
ROB FREDERICK
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
RAJEEV GOEL
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
TODD GOLDSTEIN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
HENRY GOMEZ
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
BOB GREENBERG
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
BILL C HAGELSTEIN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
KATHLEEN HALL
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
LORI HILTZ
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
ROBERT HORLER
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
DAWN HUDSON
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
SUE HUNT
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
BRAD JAKEMAN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
BRIAN JENNINGS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
GEORGE JOHN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
TIM JONES
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
ALEXANDER JUTKOWITZ
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
KAREN KAPLAN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
HARRY KARGMAN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
DENISE KARKOS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MICHAEL E KASSAN
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
GARY KOEPKE
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MEREDITH KOPIT LEVIEN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
STEVE LANZANO
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
ESTHER LEE
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
DAVID LEVY
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
ANN LEWNES
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
ROBERT D LIODICE
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
WENDY MACGREGOR
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JEFFREY S MADDOCK
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
ALAN MARKS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
ROSS MARTIN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
GUSTAVO MARTINEZ
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
ROB MASTER
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
SERGE MATTA
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
COLIN MCCONNELL
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
PETER MCDONOUGH
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
SCOT MCLERNON
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MICHAEL MENDENHALL
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JONATHAN MILDENHALL
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JAMIE MOLDAFSKY
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
STEVE MOSKO
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
CARTER MURRAY
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
LAURA NELSON
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
ROB NORMAN
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
JIM NORTON
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MARK OBRIEN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
STEVE PACHECO
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JIM PALMER
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
ELI PARISER
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
PJ PEREIRA
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
STEVE R PHELPS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JOHN PICCONE
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
ANDY POLANSKY
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
IVAN POLLARD
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MICHAEL POWELL
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
RAJA RAJAMANNAR
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
YIN RANI
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
GREG REVELLE
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
SETH ROGIN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
LEIF ROLL
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JO ANN ROSS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MICHAEL I ROTH
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
RANDALL ROTHENBERG
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
SHARON ROTHSTEIN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
TROY RUHANEN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
TARA RUSH-TRIPP
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
KAREN SEAMEN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JOHN SEIFERT
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MICHAEL SENACKERIB
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
DAVE SENAY
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
LORI SENECAL
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
VINAY SHAHANI
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
ANN SIMONDS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
CLIVE SIRKIN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
SAMANTHA SKEY
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
BRENT SMART
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
CHRISTINA SMEDLEY
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
SEN GORDON SMITH
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MICHAEL E SNEED
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
JORN SOCQUET
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MITCH SPOLAN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MARTY ST GEORGE
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
NADA STIRRATT
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MEGAN STOOKE
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
GREG STUART
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
SHANNON STUBO
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MAUREEN SULLIVAN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
DAN TARMAN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JAMIE TEDFORD
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
TODD TERESI
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JAMES THOMPSON
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
CHARLES W THURSTON
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
LISA UTZSCHNEIDER
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
DEBORAH VAN VALKENBURGH
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
SUNEET VARMA
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
GARY VAYNERCHUK
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MEREDITH VERDONE
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
DEBORAH WAHL
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
RUSSELL WALLACH
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
CONNIE WEAVER
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
ELIZABETH WEIL
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
TONY WEISMAN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
SCOTT WELLS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
DAVID WILLIAMS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
TERRANCE WILLIAMS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MICHELLE D WILSON
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
ROBERT V WINGO
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
BILL WISE
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
STEVEN WOLFE PEREIRA
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
LINDA YACCARINO
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
JOHN ZISSIMOS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JONATHAN FISH
EXECUTIVE VP AND CFO	39.80	0.00		Yes (X)	$381,943	$0	$178,583
BARBARA LESHINSKY
EXECUTIVE VP	40.10	0.00			$416,351	$0	$224,863	Yes (X)
PRISCILLA NATKINS
EXECUTIVE VP	38.80	0.00			$402,069	$0	$186,208	Yes (X)
PAULA VEALE
EXECUTIVE VP	36.00	0.00			$380,087	$0	$191,758	Yes (X)
ELIZABETH ELLARD
EXECUTIVE VP	38.50	0.00			$375,795	$0	$200,588	Yes (X)
HEIDI ARTHUR
SENIOR VP	36.20	0.00			$249,790	$0	$62,478	Yes (X)
KENNETH KROLL
SENIOR VP	40.00	0.00			$217,140	$0	$75,174	Yes (X)
REGINA BRADLEY
SENIOR VP	36.20	0.00			$216,761	$0	$81,495	Yes (X)
PETER DEMEE
SENIOR VP	36.40	0.00			$216,038	$0	$48,988	Yes (X)
SARA WEISENTHAL
SENIOR VP	40.00	0.00			$203,693	$0	$56,082	Yes (X)
MICHELLE HILLMAN
SENIOR VP	40.30	0.00			$203,158	$0	$56,866	Yes (X)
KATE EMANUEL
SENIOR VP	35.50	0.00			$200,584	$0	$88,603	Yes (X)
ANTHONY FOLENO
SENIOR VP	43.20	0.00			$212,795	$0	$56,517		Yes (X)
DANIELLE LINET
SENIOR VP	35.30	0.00			$205,364	$0	$84,442		Yes (X)
ANNE DEO
SENIOR VP	41.30	0.00			$162,401	$0	$90,690		Yes (X)
JULIE MCKINNON
SENIOR VP	36.10	0.00			$154,824	$0	$31,949		Yes (X)
KIMBERLY HARBIN
SENIOR VP	35.40	0.00			$142,445	$0	$37,245		Yes (X)
PEGGY CONLON SCH J PART III
FORMER PRESIDENT AND CEO	0.00	0.00			$217,482	$0	$1,743			Yes (X)

Field	Value	IRS element (for citing)
Total Reportable Comp From Org	$5,309,404	TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org	$0	TotReportableCompRltdOrgAmt
Total Other Compensation	$2,251,903	TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K	37	IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed	Yes (1)	FormerOfcrEmployeesListedInd
Total Comp Greater Than150 K	Yes (1)	TotalCompGreaterThan150KInd
Compensation From Other Srcs	0	CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1Txt	CityContractorAddress/USAddress/CityNm	State AbbreviationContractorAddress/USAddress/StateAbbreviationCd	ZIPContractorAddress/USAddress/ZIPCd	ServicesServicesDesc	CompensationCompensationAmt
CIRCLE GRAPHICS LLC
120 9TH AVENUE	LONGMONT	CO	80501	DIGITAL PRINTING - BILLBOARD	$3,209,708
EXECUTIVE MEDIA SERVICES INC
PO BOX 650823	DALLAS	TX	75265	PSA TALENT PAYROLL SERVICES	$928,024
OGILVY & MATHER
636 11TH AVENUE	NEW YORK	NY	10036	AD AGENCY PRODUCTION SERVICES	$890,318
RGA MEDIA GROUP
450 WEST 33RD ST 12TH FL	NEW YORK	NY	10001	AD AGENCY PRODUCTION SERVICES	$785,003
WUNDERMAN WORLDWIDE
3 COLUMBUS CIRCLE	NEW YORK	NY	10019	AD AGENCY PRODUCTION SERVICES	$758,512

Field	Value	IRS element (for citing)
Cntrct Rcvd Greater Than100 K	60	CntrctRcvdGreaterThan100KCnt
Fundraising	$3,977,617	FundraisingAmt
All Other Contributions	$12,528,420	AllOtherContributionsAmt
Total Contributions	$16,506,037	TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp

Field	Value	IRS element (for citing)
Desc	PUBLIC SVC CAMPAIGNS	Desc
Business	900099	BusinessCd
Total Revenue Column	$33,829,082	TotalRevenueColumnAmt
Related Or Exempt Func Income	$33,829,082	RelatedOrExemptFuncIncomeAmt

Field	Value	IRS element (for citing)
Total Program Service Revenue	$33,829,082	TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$376,558	TotalRevenueColumnAmt
Exclusion	$376,558	ExclusionAmt

Gross Amount Sales Assets GrossAmountSalesAssetsGrp

Field	Value	IRS element (for citing)
Securities	$4,152,739	SecuritiesAmt

Less Cost Oth Basis Sales Expnss LessCostOthBasisSalesExpnssGrp

Field	Value	IRS element (for citing)
Securities	$4,086,251	SecuritiesAmt

Gain Or Loss GainOrLossGrp

Field	Value	IRS element (for citing)
Securities	$66,488	SecuritiesAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$66,488	TotalRevenueColumnAmt
Exclusion	$66,488	ExclusionAmt

Field	Value	IRS element (for citing)
Fundraising Gross Income	$337,875	FundraisingGrossIncomeAmt
Contri Rpt Fundraising Event	$3,977,617	ContriRptFundraisingEventAmt
Fundraising Direct Expenses	$799,229	FundraisingDirectExpensesAmt

Net Incm From Fundraising Evt NetIncmFromFundraisingEvtGrp

Field	Value	IRS element (for citing)
Total Revenue Column	-$461,354	TotalRevenueColumnAmt
Exclusion	-$461,354	ExclusionAmt

Total Revenue TotalRevenueGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$50,316,811	TotalRevenueColumnAmt
Related Or Exempt Func Income	$33,829,082	RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue	$0	UnrelatedBusinessRevenueAmt
Exclusion	-$18,308	ExclusionAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

Field	Value	IRS element (for citing)
Total	$5,657,281	TotalAmt
Program Services	$2,025,131	ProgramServicesAmt
Management And General	$2,497,640	ManagementAndGeneralAmt
Fundraising	$1,134,510	FundraisingAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

Field	Value	IRS element (for citing)
Total	$9,489,845	TotalAmt
Program Services	$7,716,950	ProgramServicesAmt
Management And General	$1,251,291	ManagementAndGeneralAmt
Fundraising	$521,604	FundraisingAmt

Pension Plan Contributions PensionPlanContributionsGrp

Field	Value	IRS element (for citing)
Total	$612,113	TotalAmt
Program Services	$435,036	ProgramServicesAmt
Management And General	$123,361	ManagementAndGeneralAmt
Fundraising	$53,716	FundraisingAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

Field	Value	IRS element (for citing)
Total	$1,159,997	TotalAmt
Program Services	$663,529	ProgramServicesAmt
Management And General	$454,429	ManagementAndGeneralAmt
Fundraising	$42,039	FundraisingAmt

Payroll Taxes PayrollTaxesGrp

Field	Value	IRS element (for citing)
Total	$822,146	TotalAmt
Program Services	$593,806	ProgramServicesAmt
Management And General	$145,494	ManagementAndGeneralAmt
Fundraising	$82,846	FundraisingAmt

Fees For Services Legal FeesForServicesLegalGrp

Field	Value	IRS element (for citing)
Total	$120,301	TotalAmt
Management And General	$120,301	ManagementAndGeneralAmt

Fees For Services Accounting FeesForServicesAccountingGrp

Field	Value	IRS element (for citing)
Total	$268,988	TotalAmt
Management And General	$268,988	ManagementAndGeneralAmt

Fees For Services Prof Fundraising FeesForServicesProfFundraising

Field	Value	IRS element (for citing)
Total	$49,000	TotalAmt
Fundraising	$49,000	FundraisingAmt

Fees For Srvc Invst Mgmnt Fees FeesForSrvcInvstMgmntFeesGrp

Field	Value	IRS element (for citing)
Total	$31,805	TotalAmt
Management And General	$31,805	ManagementAndGeneralAmt

Fees For Services Other FeesForServicesOtherGrp

Field	Value	IRS element (for citing)
Total	$198,486	TotalAmt
Management And General	$151,481	ManagementAndGeneralAmt
Fundraising	$47,005	FundraisingAmt

Advertising AdvertisingGrp

Field	Value	IRS element (for citing)
Total	$45,041	TotalAmt
Program Services	$43,607	ProgramServicesAmt
Fundraising	$1,434	FundraisingAmt

Office Expenses OfficeExpensesGrp

Field	Value	IRS element (for citing)
Total	$390,194	TotalAmt
Program Services	$224,430	ProgramServicesAmt
Management And General	$144,406	ManagementAndGeneralAmt
Fundraising	$21,358	FundraisingAmt

Information Technology InformationTechnologyGrp

Field	Value	IRS element (for citing)
Total	$1,242,639	TotalAmt
Program Services	$947,089	ProgramServicesAmt
Management And General	$242,846	ManagementAndGeneralAmt
Fundraising	$52,704	FundraisingAmt

Occupancy OccupancyGrp

Field	Value	IRS element (for citing)
Total	$1,230,501	TotalAmt
Program Services	$925,460	ProgramServicesAmt
Management And General	$244,008	ManagementAndGeneralAmt
Fundraising	$61,033	FundraisingAmt

Travel TravelGrp

Field	Value	IRS element (for citing)
Total	$535,222	TotalAmt
Program Services	$399,993	ProgramServicesAmt
Management And General	$63,262	ManagementAndGeneralAmt
Fundraising	$71,967	FundraisingAmt

Conferences Meetings ConferencesMeetingsGrp

Field	Value	IRS element (for citing)
Total	$273,797	TotalAmt
Program Services	$97,753	ProgramServicesAmt
Management And General	$33,510	ManagementAndGeneralAmt
Fundraising	$142,534	FundraisingAmt

Depreciation Depletion DepreciationDepletionGrp

Field	Value	IRS element (for citing)
Total	$901,387	TotalAmt
Management And General	$901,387	ManagementAndGeneralAmt

Insurance InsuranceGrp

Field	Value	IRS element (for citing)
Total	$85,935	TotalAmt
Management And General	$85,935	ManagementAndGeneralAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDesc	TotalTotalAmt	Program ServicesProgramServicesAmt	Management And GeneralManagementAndGeneralAmt	FundraisingFundraisingAmt
PRODUCTION & DISTRIBUTI	$23,572,774	$23,572,774
TEMP HELP & RECRUITING	$885,779	$448,473	$382,867	$54,439
PSA ANALYTICS	$222,296	$217,268	$2,474	$2,554
OUTREACH FUNCTIONS	$120,194	$16,885	$64,730	$38,579

All Other Expenses AllOtherExpensesGrp

Field	Value	IRS element (for citing)
Total	$75,583	TotalAmt
Program Services	$13,134	ProgramServicesAmt
Management And General	$47,168	ManagementAndGeneralAmt
Fundraising	$15,281	FundraisingAmt

Total Functional Expenses TotalFunctionalExpensesGrp

Field	Value	IRS element (for citing)
Total	$47,991,304	TotalAmt
Program Services	$38,341,318	ProgramServicesAmt
Management And General	$7,257,383	ManagementAndGeneralAmt
Fundraising	$2,392,603	FundraisingAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

Field	Value	IRS element (for citing)
BOY	$1,000	BOYAmt
EOY	$1,000	EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

Field	Value	IRS element (for citing)
BOY	$11,193,474	BOYAmt
EOY	$4,909,304	EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

Field	Value	IRS element (for citing)
BOY	$2,167,542	BOYAmt
EOY	$2,801,003	EOYAmt

Accounts Receivable AccountsReceivableGrp

Field	Value	IRS element (for citing)
BOY	$7,442,048	BOYAmt
EOY	$8,500,079	EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

Field	Value	IRS element (for citing)
BOY	$735,422	BOYAmt
EOY	$693,244	EOYAmt

Field	Value	IRS element (for citing)
Land Bldg Equip Cost Or Other Bss	$8,213,536	LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec	$5,782,895	LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

Field	Value	IRS element (for citing)
BOY	$2,725,981	BOYAmt
EOY	$2,430,641	EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

Field	Value	IRS element (for citing)
BOY	$16,482,263	BOYAmt
EOY	$22,867,791	EOYAmt

Total Assets TotalAssetsGrp

Field	Value	IRS element (for citing)
BOY	$40,747,730	BOYAmt
EOY	$42,203,062	EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

Field	Value	IRS element (for citing)
BOY	$6,330,823	BOYAmt
EOY	$7,925,821	EOYAmt

Deferred Revenue DeferredRevenueGrp

Field	Value	IRS element (for citing)
BOY	$3,352,427	BOYAmt
EOY	$1,734,880	EOYAmt

Other Liabilities OtherLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$5,960,841	BOYAmt
EOY	$5,371,582	EOYAmt

Total Liabilities TotalLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$15,644,091	BOYAmt
EOY	$15,032,283	EOYAmt

Field	Value	IRS element (for citing)
Organization Follows SFAS117	Yes (X)	OrganizationFollowsSFAS117Ind

Unrestricted Net Assets UnrestrictedNetAssetsGrp

Field	Value	IRS element (for citing)
BOY	$24,548,036	BOYAmt
EOY	$25,037,170	EOYAmt

Temporarily Rstr Net Assets TemporarilyRstrNetAssetsGrp

Field	Value	IRS element (for citing)
BOY	$555,603	BOYAmt
EOY	$2,133,609	EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$25,103,639	BOYAmt
EOY	$27,170,779	EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$40,747,730	BOYAmt
EOY	$42,203,062	EOYAmt

Field	Value	IRS element (for citing)
Info In Schedule O Part XI	Yes (X)	InfoInScheduleOPartXIInd
Reconcilation Revenue Expnss	$2,325,507	ReconcilationRevenueExpnssAmt
Net Unrlzd Gains Losses Invst	-$203,341	NetUnrlzdGainsLossesInvstAmt
Other Changes In Net Assets	-$55,026	OtherChangesInNetAssetsAmt
Info In Schedule O Part XII	Yes (X)	InfoInScheduleOPartXIIInd
Method Of Accounting Accrual	Yes (X)	MethodOfAccountingAccrualInd
Accountant Compile Or Review	0	AccountantCompileOrReviewInd
FS Audited	Yes (1)	FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

Field	Value	IRS element (for citing)
Separate Basis Fincl Stmt	Yes (X)	SeparateBasisFinclStmtInd

Field	Value	IRS element (for citing)
Audit Committee	Yes (1)	AuditCommitteeInd
Federal Grant Audit Required	Yes (1)	FederalGrantAuditRequiredInd
Federal Grant Audit Performed	Yes (1)	FederalGrantAuditPerformedInd

Schedule A IRS990ScheduleA

Field	Value	IRS element (for citing)
Publicly Supported Org509a2	Yes (X)	PubliclySupportedOrg509a2Ind

Gifts Grants Contris Rcvd509 GiftsGrantsContrisRcvd509Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$9,864,057	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$10,441,895	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$11,273,172	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$12,533,958	CurrentTaxYearMinus1YearAmt
Current Tax Year	$16,506,037	CurrentTaxYearAmt
Total	$60,619,119	TotalAmt

Gross Receipts Admissions GrossReceiptsAdmissionsGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$29,242,235	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$31,435,217	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$33,019,771	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$30,868,318	CurrentTaxYearMinus1YearAmt
Current Tax Year	$33,829,082	CurrentTaxYearAmt
Total	$158,394,623	TotalAmt

Total509 Total509Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$39,106,292	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$41,877,112	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$44,292,943	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$43,402,276	CurrentTaxYearMinus1YearAmt
Current Tax Year	$50,335,119	CurrentTaxYearAmt
Total	$219,013,742	TotalAmt

Amounts Rcvd Dsqlfy Person AmountsRcvdDsqlfyPersonGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$141,775	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$145,629	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$157,699	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$151,100	CurrentTaxYearMinus1YearAmt
Current Tax Year	$189,763	CurrentTaxYearAmt
Total	$785,966	TotalAmt

Substantial Contributors Amt SubstantialContributorsAmtGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$12,735,465	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$13,036,243	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$8,784,639	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$13,399,071	CurrentTaxYearMinus1YearAmt
Current Tax Year	$15,034,800	CurrentTaxYearAmt
Total	$62,990,218	TotalAmt

Subst And Dsqlfy Prsns Tot SubstAndDsqlfyPrsnsTotGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$12,877,240	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$13,181,872	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$8,942,338	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$13,550,171	CurrentTaxYearMinus1YearAmt
Current Tax Year	$15,224,563	CurrentTaxYearAmt
Total	$63,776,184	TotalAmt

Field	Value	IRS element (for citing)
Public Support Total509	$155,237,558	PublicSupportTotal509Amt

Gross Investment Income509 GrossInvestmentIncome509Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$297,173	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$329,465	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$349,913	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$302,428	CurrentTaxYearMinus1YearAmt
Current Tax Year	$376,558	CurrentTaxYearAmt
Total	$1,655,537	TotalAmt

Investment Income And UBTI InvestmentIncomeAndUBTIGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$297,173	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$329,465	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$349,913	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$302,428	CurrentTaxYearMinus1YearAmt
Current Tax Year	$376,558	CurrentTaxYearAmt
Total	$1,655,537	TotalAmt

Other Income509 OtherIncome509Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$66,698	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$189,244	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$27,584	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$2,988	CurrentTaxYearMinus1YearAmt
Total	$286,514	TotalAmt

Total Support Calendar Year TotalSupportCalendarYearGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$39,470,163	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$42,395,821	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$44,670,440	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$43,707,692	CurrentTaxYearMinus1YearAmt
Current Tax Year	$50,711,677	CurrentTaxYearAmt
Total	$220,955,793	TotalAmt

Field	Value	IRS element (for citing)
Public Support CY509	0.70260	PublicSupportCY509Pct
Public Support PY509	0.69330	PublicSupportPY509Pct
Investment Income CY	0.00750	InvestmentIncomeCYPct
Investment Income PY	0.00750	InvestmentIncomePYPct
Thirty Thr Pct Suprt Tests CY509	Yes (X)	ThirtyThrPctSuprtTestsCY509Ind

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

Field	Value	IRS element (for citing)
Contributor	RESTRICTED	ContributorNum

Contributor Business Name ContributorBusinessName

Field	Value	IRS element (for citing)
Business Name Line1	RESTRICTED	BusinessNameLine1

Contributor US Address ContributorUSAddress

Field	Value	IRS element (for citing)
Address Line1	RESTRICTED	AddressLine1
Address Line2	RESTRICTED	AddressLine2
City	RESTRICTED	City
State	RESTRICTED	State
ZIP Code	RESTRICTED	ZIPCode

Field	Value	IRS element (for citing)
Total Contributions	RESTRICTED	TotalContributionsAmt

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$3,752,512	OtherCostOrOtherBasisAmt
Depreciation	$2,156,131	DepreciationAmt
Book Value	$1,596,381	BookValueAmt

Equipment EquipmentGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$3,191,013	OtherCostOrOtherBasisAmt
Depreciation	$2,457,735	DepreciationAmt
Book Value	$733,278	BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$1,270,011	OtherCostOrOtherBasisAmt
Depreciation	$1,169,029	DepreciationAmt
Book Value	$100,982	BookValueAmt

Field	Value	IRS element (for citing)
Total Book Value Land Buildings	$2,430,641	TotalBookValueLandBuildingsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp (4 entries)

DescDesc	AmtAmt
DEPOSITS FROM CAMPAIGN SPONSORS	$764,339
ACCUMULATED POSTRETIREMENT BENEFIT OBLIGATION	$146,858
DEFERRED COMPENSATION AND SERP	$2,462,154
DEFERRED RENTAL OBLIGATIONS	$1,998,231

Field	Value	IRS element (for citing)
Total Liability	$5,371,582	TotalLiabilityAmt
Footnote Text	Yes (X)	FootnoteTextInd
Total Rev Etc Audited Fincl Stmt	$51,826,330	TotalRevEtcAuditedFinclStmtAmt
Net Unrealized Gains Invst	-$203,341	NetUnrealizedGainsInvstAmt
Donated Services And Use Fclts	$936,227	DonatedServicesAndUseFcltsAmt
Other Revenue	$776,633	OtherRevenueAmt
Revenue Not Reported	$1,509,519	RevenueNotReportedAmt
Revenue Subtotal	$50,316,811	RevenueSubtotalAmt
Revenue Not Reported Fincl Stmt	$0	RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990	$50,316,811	TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt	$49,759,190	TotExpnsEtcAuditedFinclStmtAmt
Donated Services Use Fclts	$936,227	DonatedServicesUseFcltsAmt
Prior Year Adjustments	$32,430	PriorYearAdjustmentsAmt
Other Expenses Included	$799,229	OtherExpensesIncludedAmt
Expenses Not Reported	$1,767,886	ExpensesNotReportedAmt
Expenses Subtotal	$47,991,304	ExpensesSubtotalAmt
Expenses Not Rpt Fincl Stmt	$0	ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990	$47,991,304	TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail (3 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
PART X, LINE 2:	IN 2009, THE AD COUNCIL ADOPTED THE PROVISIONS OF ACCOUNTING STANDARDS CODIFICATION ("ASC") 740-10-05 RELATING TO ACCOUNTING AND REPORTING FOR UNCERTAINTY IN INCOME TAXES. MANAGEMENT EVALUATED THE COUNCIL'S TAX POSITION AND CONCLUDED THAT THE COUNCIL HAS TAKEN NO UNCERTAIN TAX POSITIONS THAT REQUIRE ADJUSTMENT TO THE FINANCIAL STATEMENTS TO COMPLY WITH THE PROVISIONS OF THIS GUIDANCE.
PART XI, LINE 2D - OTHER ADJUSTMENTS:	DIRECT EXPENSES OF SPECIAL EVENTS REPORTED ON PART VIII, LINE 8B - $799,229 ACTUARIAL LOSS ON ACCUMULATED POST RETIREMENT OBLIGATION, - ($22,596)
PART XII, LINE 2D - OTHER ADJUSTMENTS:	DIRECT EXPENSES OF SPECIAL EVENTS REPORTED ON PART VIII, LINE 8B - $799,229

Schedule G IRS990ScheduleG

Field	Value	IRS element (for citing)
Mail Solicitations	Yes (X)	MailSolicitationsInd
Email Solicitations	Yes (X)	EmailSolicitationsInd
Phone Solicitations	Yes (X)	PhoneSolicitationsInd
In Person Solicitations	Yes (X)	InPersonSolicitationsInd
Solicitation Of Non Govt Grants	Yes (X)	SolicitationOfNonGovtGrantsInd
Special Fundraising Events	Yes (X)	SpecialFundraisingEventsInd
Agrmt Prof Fundraising Acty	Yes (1)	AgrmtProfFundraisingActyInd

Fundraiser Activity Info FundraiserActivityInfoGrp

Field	Value	IRS element (for citing)
Person	PATRICE CLAREMAN	PersonNm

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	121 EAST 61ST ST	AddressLine1Txt
City	NEW YORK	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	10065	ZIPCd

Field	Value	IRS element (for citing)
Activity	ASSIST DIRECTOR OF SPECIAL EVENTS FOR PUBLIC SERVICE AWARD A	ActivityTxt
Fundraiser Control Of Funds	0	FundraiserControlOfFundsInd
Gross Receipts	$4,266,910	GrossReceiptsAmt
Retained By Contractor	$49,000	RetainedByContractorAmt
Net To Organization	$4,217,910	NetToOrganizationAmt

Field	Value	IRS element (for citing)
Total Gross Receipts	$4,266,910	TotalGrossReceiptsAmt
Total Retained By Contractors	$49,000	TotalRetainedByContractorsAmt
Total Net To Organization	$4,217,910	TotalNetToOrganizationAmt
Licensed States	AL	LicensedStatesCd
Licensed States	AK	LicensedStatesCd
Licensed States	AR	LicensedStatesCd
Licensed States	CA	LicensedStatesCd
Licensed States	CO	LicensedStatesCd
Licensed States	CT	LicensedStatesCd
Licensed States	FL	LicensedStatesCd
Licensed States	GA	LicensedStatesCd
Licensed States	IL	LicensedStatesCd
Licensed States	KS	LicensedStatesCd
Licensed States	KY	LicensedStatesCd
Licensed States	ME	LicensedStatesCd
Licensed States	MD	LicensedStatesCd
Licensed States	MA	LicensedStatesCd
Licensed States	MI	LicensedStatesCd
Licensed States	MN	LicensedStatesCd
Licensed States	MS	LicensedStatesCd
Licensed States	MO	LicensedStatesCd
Licensed States	NH	LicensedStatesCd
Licensed States	NJ	LicensedStatesCd
Licensed States	NM	LicensedStatesCd
Licensed States	NY	LicensedStatesCd
Licensed States	NC	LicensedStatesCd
Licensed States	ND	LicensedStatesCd
Licensed States	OH	LicensedStatesCd
Licensed States	OK	LicensedStatesCd
Licensed States	OR	LicensedStatesCd
Licensed States	PA	LicensedStatesCd
Licensed States	RI	LicensedStatesCd
Licensed States	SC	LicensedStatesCd
Licensed States	TN	LicensedStatesCd
Licensed States	UT	LicensedStatesCd
Licensed States	VA	LicensedStatesCd
Licensed States	WA	LicensedStatesCd
Licensed States	WV	LicensedStatesCd
Licensed States	WI	LicensedStatesCd

Fundraising Event Information FundraisingEventInformationGrp

Field	Value	IRS element (for citing)
Event1	ANNUAL DINNER	Event1Nm
Gross Receipts Event1	$4,266,910	GrossReceiptsEvent1Amt
Charitable Contri Event1	$3,929,035	CharitableContriEvent1Amt
Gross Revenue Event1	$337,875	GrossRevenueEvent1Amt
Rent Facility Costs Event1	$510,305	RentFacilityCostsEvent1Amt
Other Direct Expenses Event1	$278,277	OtherDirectExpensesEvent1Amt
Event2	CHARITY BUZZ AUCTION	Event2Nm
Gross Receipts Event2	$48,582	GrossReceiptsEvent2Amt
Charitable Contri Event2	$48,582	CharitableContriEvent2Amt
Other Direct Expenses Event2	$10,647	OtherDirectExpensesEvent2Amt
Gross Receipts Total	$4,315,492	GrossReceiptsTotalAmt
Charitable Contributions Tot	$3,977,617	CharitableContributionsTotAmt
Gross Revenue Total Events	$337,875	GrossRevenueTotalEventsAmt
Rent Fclty Costs Total Events	$510,305	RentFcltyCostsTotalEventsAmt
Oth Direct Expnss Total Events	$288,924	OthDirectExpnssTotalEventsAmt
Direct Expense Summary Events	$799,229	DirectExpenseSummaryEventsAmt
Net Income Summary	-$461,354	NetIncomeSummaryAmt

Supplemental Information Detail SupplementalInformationDetail

Field	Value	IRS element (for citing)
Form And Line Reference	SCHEDULE G, PART I, LINE 2B, COLUMN (V)	FormAndLineReferenceDesc
Explanation	PATRICE CLAREMAN PROVIDES CONSULTATION REGARDING SOLICITATION AND ADMINISTRATIVE SUPPORT FOR THE ADVERTISING COUNCIL'S ANNUAL DINNER. SHE RECEIVED A BASE FEE OF $46,000, WITH $6,000 DUE ON SIGNING OF CONTRACT AND $10,000 DUE ON SEPTEMBER 1ST, OCTOBER 1ST, NOVEMBER 1ST AND DECEMBER 1ST. ADDITIONAL FEE OF $1,000 TO BE PAID IF THE GOAL IS REACHED, AS WELL AS $1,000 FOR EACH $100,000 RAISED ABOVE TARGET GOAL OF $ 3.9 MILLION.	ExplanationTxt

Schedule J IRS990ScheduleJ

Field	Value	IRS element (for citing)
Idemnification Gross Up Pmts	Yes (X)	IdemnificationGrossUpPmtsInd
Club Dues Or Fees	Yes (X)	ClubDuesOrFeesInd
Written Policy Ref T And E Expnss	Yes (1)	WrittenPolicyRefTAndEExpnssInd
Substantiation Required	Yes (1)	SubstantiationRequiredInd
Compensation Committee	Yes (X)	CompensationCommitteeInd
Independent Consultant	Yes (X)	IndependentConsultantInd
Form990 Of Other Organizations	Yes (X)	Form990OfOtherOrganizationsInd
Written Employment Contract	Yes (X)	WrittenEmploymentContractInd
Compensation Survey	Yes (X)	CompensationSurveyInd
Board Or Committee Approval	Yes (X)	BoardOrCommitteeApprovalInd
Severance Payment	0	SeverancePaymentInd
Supplemental Nonqual Rtr Plan	Yes (1)	SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm	0	EquityBasedCompArrngmInd
Comp Based On Revenue Of Flng Org	0	CompBasedOnRevenueOfFlngOrgInd
Comp Bsd On Rev Related Orgs	0	CompBsdOnRevRelatedOrgsInd
Comp Bsd Net Earns Flng Org	0	CompBsdNetEarnsFlngOrgInd
Comp Bsd Net Earns Rltd Orgs	0	CompBsdNetEarnsRltdOrgsInd
Any Non Fixed Payments	0	AnyNonFixedPaymentsInd
Initial Contract Exception	0	InitialContractExceptionInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (19 entries)

TitleTitleTxt	Base Compensation Filing OrgBaseCompensationFilingOrgAmt	Compensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmt	Bonus Filing OrganizationBonusFilingOrganizationAmount	Bonus Related OrganizationsBonusRelatedOrganizationsAmt	Other Compensation Filing OrgOtherCompensationFilingOrgAmt	Other Compensation Rltd OrgsOtherCompensationRltdOrgsAmt	Deferred Compensation Flng OrgDeferredCompensationFlngOrgAmt	Deferred Comp Rltd OrgsDeferredCompRltdOrgsAmt	Nontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmt	Nontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmt	Total Compensation Filing OrgTotalCompensationFilingOrgAmt	Total Compensation Rltd OrgsTotalCompensationRltdOrgsAmt	Comp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmt	Comp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
LISA SHERMAN
PRESIDENT AND CEO	$593,184	$0	$157,500	$0	$0	$0	$457,250	$0	$40,381	$0	$1,248,315	$0	$157,500	$0
JONATHAN FISH
EXECUTIVE VP AND CFO	$316,176	$0	$56,800	$0	$8,967	$0	$166,970	$0	$11,613	$0	$560,526	$0	$64,300	$0
BARBARA LESHINSKY
EXECUTIVE VP	$323,670	$0	$82,100	$0	$10,581	$0	$185,630	$0	$39,233	$0	$641,214	$0	$82,100	$0
PRISCILLA NATKINS
EXECUTIVE VP	$317,847	$0	$74,400	$0	$9,822	$0	$157,890	$0	$28,318	$0	$588,277	$0	$74,400	$0
PAULA VEALE
EXECUTIVE VP	$299,030	$0	$72,000	$0	$9,057	$0	$149,910	$0	$41,848	$0	$571,845	$0	$72,000	$0
ELIZABETH ELLARD
EXECUTIVE VP	$300,648	$0	$67,000	$0	$8,147	$0	$168,910	$0	$31,678	$0	$576,383	$0	$67,000	$0
HEIDI ARTHUR
SENIOR VP	$210,890	$0	$38,900	$0	$0	$0	$61,849	$0	$629	$0	$312,268	$0	$38,900	$0
KENNETH KROLL
SENIOR VP	$190,740	$0	$26,400	$0	$0	$0	$51,965	$0	$23,209	$0	$292,314	$0	$28,550	$0
REGINA BRADLEY
SENIOR VP	$178,861	$0	$37,900	$0	$0	$0	$59,783	$0	$21,712	$0	$298,256	$0	$37,900	$0
PETER DEMEE
SENIOR VP	$186,138	$0	$29,900	$0	$0	$0	$44,223	$0	$4,765	$0	$265,026	$0	$29,900	$0
SARA WEISENTHAL
SENIOR VP	$169,943	$0	$33,750	$0	$0	$0	$45,842	$0	$10,240	$0	$259,775	$0	$33,750	$0
MICHELLE HILLMAN
SENIOR VP	$171,658	$0	$31,500	$0	$0	$0	$53,809	$0	$3,057	$0	$260,024	$0	$31,500	$0
KATE EMANUEL
SENIOR VP	$170,584	$0	$30,000	$0	$0	$0	$66,380	$0	$22,223	$0	$289,187	$0	$30,000	$0
ANTHONY FOLENO
SENIOR VP	$181,920	$0	$30,875	$0	$0	$0	$46,399	$0	$10,118	$0	$269,312	$0	$30,875	$0
DANIELLE LINET
SENIOR VP	$170,864	$0	$34,500	$0	$0	$0	$50,182	$0	$34,260	$0	$289,806	$0	$34,500	$0
ANNE DEO
SENIOR VP	$135,301	$0	$27,100	$0	$0	$0	$47,075	$0	$43,615	$0	$253,091	$0	$27,100	$0
JULIE MCKINNON
SENIOR VP	$130,324	$0	$24,500	$0	$0	$0	$0	$0	$31,949	$0	$186,773	$0	$24,500	$0
KIMBERLY HARBIN
SENIOR VP	$124,945	$0	$17,500	$0	$0	$0	$28,296	$0	$8,949	$0	$179,690	$0	$18,000	$0
PEGGY CONLON SCH J PART III
FORMER PRESIDENT AND CEO	$0	$0	$189,765	$0	$27,717	$0	$0	$0	$1,743	$0	$219,225	$0	$189,765	$0

Supplemental Information Detail SupplementalInformationDetail (3 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
PART I, LINE 1A	THE AD COUNCIL MAKES ANNUAL EMPLOYER CONTRIBUTIONS TO THE ORGANIZATION'S 403(B) RETIREMENT PLAN. THOSE AMOUNTS, IN EXCESS OF THE IRS RETIREMENT CONTRIBUTION LIMIT, ARE TRANSFERRED TO AN EXTERNAL ANNUITY AND ARE TAXABLE IN THE CALENDAR YEAR. FOR TAX YEAR 2016 THE FOLLOWING EMPLOYEES HAD EXCESS CONTRIBUTIONS PAID INTO AN ANNUITY (JON FISH, BARBARA LESHINSKY, PRISCILLA NATKINS, PAULA VEALE AND ELIZABETH ELLARD). THE AMOUNTS TRANSFERRED ARE LISTED IN PART II, COLUMN B(III) AND INCLUDE THE "GROSS UP" FOR TAXES. THIS WAS THE LAST TAX YEAR IN WHICH "GROSSING UP" WILL OCCUR. THE AD COUNCIL PROVIDED AN ANNUAL MEMBERSHIP TO A HEALTH CLUB IN THE AMOUNT OF $900 FOR EACH OF THE FOLLOWING EMPLOYEES: LISA SHERMAN, PRISCILLA NATKINS, AND BARBARA LESHINSKY.
PART I, LINE 3	APPROXIMATELY EVERY TWO TO FOUR YEARS, THE AD COUNCIL HIRES AN INDEPENDENT CONSULTING FIRM TO CONDUCT A COMPREHENSIVE COMPENSATION STUDY. THE STUDY IS CONDUCTED TO ASSESS THE EXTERNAL COMPETITIVENESS OF THE AD COUNCIL'S CURRENT TOTAL PAY, DEVELOP COMPARABLE MARKET BASE SALARY AND TOTAL PAY SUMMARY STATISTICS AND AUDIT & RECOMMEND CHANGES TO THE AD COUNCIL'S EMPLOYEE INCENTIVE PLAN. THE MOST RECENT STUDY WAS PERFORMED IN AUGUST 2014. THE INFORMATION GATHERED FROM THESE STUDIES IS USED TO HELP INFORM THE DECISION-MAKING PROCESS OF THE COMPENSATION COMMITTEE. THE COMPENSATION COMMITTEE IS COMPRISED OF THE CHAIR OF THE BOARD, THE TWO VICE CHAIRS AND THE HEAD OF THE FINANCE COMMITTEE. THE COMMITTEE MEETS AT LEAST ANNUALLY TO REVIEW AND ESTABLISH THE TOTAL COMPENSATION PACKAGE (BASE SALARY AND INCENTIVE GOALS) FOR THE PRESIDENT & CEO AND EXECUTIVE VICE PRESIDENTS. THE COMMITTEE ALSO REVIEWS AND APPROVES THE TOTAL INCENTIVE PAYOUT FOR THE ENTIRE ORGANIZATION. THIS ENTIRE PROCESS IS CONTEMPORANEOUSLY DOCUMENTED IN MEETING MINUTES. FISCAL YEAR 2015 COMPENSATION REVIEW WAS PERFORMED ON SEPTEMBER 23, 2014. FISCAL YEAR 2016 COMPENSATION REVIEW WAS PERFORMED ON SEPTEMBER 18, 2015. FISCAL YEAR 2017 REVIEW WAS PERFORMED ON SEPTEMBER 8, 2016. OTHER KEY EMPLOYEES ARE ADDRESSED IN THE COMPENSATION STUDY AND THIS COMPARATIVE DATA IS USED AS A PART OF THE PROCESS WHERE THE CEO, CFO, HR AND DEPARTMENT HEADS REVIEW AND APPROVE THE COMPENSATION PACKAGE FOR EACH EMPLOYEE ANNUALLY.
PART I, LINE 4B	THE AD COUNCIL'S SUPPLEMENTAL EXECUTIVE RETIREMENT PLAN ("SERP") IS SPONSORED BY THE ADVERTISING COUNCIL, INC., A TAX-EXEMPT ENTITY UNDER SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE OF 1986, AS AMENDED (THE "CODE"). THE PURPOSE OF THE PLAN IS TO OFFER ELIGIBLE EMPLOYEES OF THE EMPLOYER DEFERRED COMPENSATION BENEFITS UNDER CODE SECTION 457(F) TO SUPPLEMENT SUCH EMPLOYEES' RETIREMENT BENEFITS. THE PLAN IS INTENDED TO BE A TOP-HAT PLAN (I.E., AN UNFUNDED DEFERRED COMPENSATION PLAN MAINTAINED FOR CERTAIN MEMBERS OF A SELECT GROUP OF MANAGEMENT OR HIGHLY COMPENSATED EMPLOYEES) PURSUANT TO SECTIONS 201(2), 301(A)(3) AND 401(A)(1) OF THE EMPLOYEE RETIREMENT INCOME SECURITY ACT OF 1974, AS AMENDED ("ERISA"). DURING THE 2016 TAX YEAR, THE FOLLOWING OFFICERS AND KEY EMPLOYEES PARTICIPATED IN THE SERP PLAN AND RECEIVED CONTRIBUTIONS TOWARDS THEIR PLAN: LISA SHERMAN - $161,500 BARBARA LESHINSKY - $84,500 JON FISH - $82,500 ELIZABETH ELLARD - $86,500 PRISCILLA NATKINS - $73,000 PAULA VEALE - $57,500 PART II, LINE 19, COLUMN B (II) AND (III) PRESIDENT AND CEO PEGGY CONLON RETIRED ON DECEMBER 31, 2014. SHE WAS PARTIALLY EMPLOYED WITH THE AD COUNCIL DURING THE ORGANIZATION'S 2015 TAX YEAR. THE AMOUNT LISTED FOR PEGGY CONLON IN COLUMN B(II) REFLECTS THE PAYOUTS OF A PARTIAL YEAR INCENTIVE ($86,250) AND SERP-EQUIVALENT PAYOUT, IN THE FORM OF A TAXABLE BONUS, ($103,515) PAID DURING ORGANIZATION'S 2016 TAX YEAR. AN ADDITIONAL PAYOUT OF $27,717 REFLECTS A RETIREMENT FRINGE BENEFIT LISTED IN COLUMN B(III). PART II, COLUMN (C) AMOUNTS INCLUDED IN COLUMN C REFLECT BONUSES EARNED IN THE FISCAL YEAR BUT PAID OUT TWO AND A HALF MONTHS AFTER THE TAX YEAR ENDED. THEREFORE, THE AMOUNTS HAVE BEEN INCLUDED IN DEFERRED COMPENSATION AS REQUIRED BY THE FORM INSTRUCTIONS.

Schedule L IRS990ScheduleL

Bus Tr Involve Interested Prsn BusTrInvolveInterestedPrsnGrp

Name Of Interested NameOfInterested

Business Name BusinessName

Field	Value	IRS element (for citing)
Business Name Line1	THE NIELSEN COMPANY	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Relationship Description	BOARD MEMBER LAURA NELSON IS CHIEF COMMUNICATIONS OFFICER AT NIELSEN CO.	RelationshipDescriptionTxt
Transaction	$417,080	TransactionAmt
Transaction	NIELSEN PROVIDED STANDARD AD MONITORING SERVICES	TransactionDesc
Sharing Of Revenues	0	SharingOfRevenuesInd

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (13 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
FORM 990, PART I, LINE 1	AS THE NATION'S LEADING PROVIDER OF PUBLIC SERVICE COMMUNICATIONS, THE AD COUNCIL CREATES CAMPAIGNS ON BEHALF OF NONPROFIT ORGANIZATIONS AND GOVERNMENT AGENCIES, TACKLING THE MOST PRESSING SOCIAL ISSUES OF THE DAY. WE RAISE AWARENESS AND INSPIRE ACTION ON DOZENS OF CRITICAL SOCIAL ISSUES, INCLUDING DISCRIMINATION, AUTISM, ADDICTION AND COLLEGE ACCESS. THROUGH OUR COMPELLING AND CUTTING-EDGE COMMUNICATIONS, WE CONNECT WITH AMERICANS TO INSPIRE, INFORM AND SAVE LIVES.
FORM 990, SECTION B, AMENDED RETURN	FORM 990, PART VII, SECTION A WAS AMENDED TO REFLECT THE CORRECT LIST OF OFFICERS AND DIRECTORS. PART I, LINE 6 WAS AMENDED TO REFLECT THE CORRECT NUMBER OF VOLUNTEERS.
FORM 990, PART III, LINE 1	THE AD COUNCIL'S MISSION IS TO IDENTIFY A SELECT NUMBER OF SIGNIFICANT PUBLIC ISSUES AND STIMULATE ACTION ON THOSE ISSUES THROUGH COMMUNICATIONS PROGRAMS THAT MAKE A MEASURABLE DIFFERENCE IN OUR SOCIETY. TO THAT END, THE AD COUNCIL MARSHALS VOLUNTEER TALENT FROM THE ADVERTISING AND COMMUNICATIONS INDUSTRIES, THE FACILITIES OF THE MEDIA, AND THE RESOURCES OF THE BUSINESS AND NON-PROFIT COMMUNITIES TO CREATE AWARENESS, FOSTER UNDERSTANDING AND MOTIVATE ACTION.
FORM 990, PART VI, SECTION B, LINE 11	I) A COPY WAS PROVIDED TO THE AUDIT COMMITTEE OF THE BOARD OF DIRECTORS; II) THE 990 WAS PROVIDED ELECTRONICALLY; III) THE AD COUNCIL HAS ITS FORM 990 PREPARED BY AN OUTSIDE ACCOUNTING FIRM AND HAS AN ESTABLISHED REVIEW PROCESS TO ENSURE THE INFORMATION PROVIDED IS COMPREHENSIVE AND TRUTHFUL: THROUGHOUT THE YEAR, THE AUDIT COMMITTEE HAS OPPORTUNITIES TO DISCUSS AND COMMENT ON THE FORM 990 DURING THEIR REGULARLY SCHEDULED MEETINGS. PRIOR TO FILING THE FINAL DRAFT (ELECTRONIC VERSION) OF THE FORM 990 IT IS PROVIDED TO THE AUDIT COMMITTEE.
FORM 990, PART VI, SECTION B, LINE 12C	ALL BOARD MEMBERS, EMPLOYEES AND VOLUNTEERS RECEIVE THE CODE OF CONDUCT AND CONFLICT OF INTEREST POLICY AND ARE REQUIRED TO SIGN THE POLICY. A LOG IS MAINTAINED BOTH WITHIN THE DEVELOPMENT DEPARTMENT (FOR BOARD MEMBERS/VOLUNTEERS) AND WITHIN THE HR DEPARTMENT (FOR EMPLOYEES). AD COUNCIL REQUIRES THAT ANY MEMBER REPORT IN WRITING ANY CONFLICT OF INTEREST THAT ARISES IN THE FOLLOWING MANNER: (1) MEMBERS OF THE BOARD OF DIRECTORS SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE CHAIR OF THE BOARD; (2) EMPLOYEES SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE SENIOR VICE PRESIDENT, DIRECTOR OF HUMAN RESOURCES; AND (3) VOLUNTEERS SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE AD COUNCIL'S CEO OR CFO. THE EXISTENCE OF A POTENTIAL CONFLICT OF INTEREST DOES NOT NECESSARILY CONSTITUTE A VIOLATION OF THE CONFLICT OF INTEREST POLICY. THE POLICY REQUIRES DISCLOSURE AND REVIEW OF POTENTIAL CONFLICTS AND PROHIBITION OF ACTUAL CONFLICTS OF INTEREST. IN SOME CASES, DISCLOSURE MAY BE ALL THAT IS REQUIRED. IN OTHER CASES, THE SITUATION MAY REQUIRE ADDITIONAL ACTION TO AVOID AN ACTUAL CONFLICT OF INTEREST OR TO REMEDY ONE. WHERE A CONFLICT OF INTEREST ARISES, AN INTERESTED COVERED PARTY SHALL ABSTAIN FROM DELIBERATIONS AND REFRAIN FROM PARTICIPATING IN ANY DECISIONS OR VOTING IN CONNECTION WITH THE MATTER. THE CODE OF CONDUCT AND CONFLICT OF INTEREST POLICY IS REVIEWED ANNUALLY. THE POLICY WAS UPDATED FOR STAFF IN APRIL 2014 AND FOR THE BOARD IN OCTOBER 2014. THE UPDATED POLICY WAS DISTRIBUTED TO ALL EMPLOYEES AND BOARD MEMBERS/VOLUNTEERS TO BE REVIEWED AND SIGNED.
FORM 990, PART VI, SECTION B, LINE 15	APPROXIMATELY EVERY TWO TO FOUR YEARS, THE AD COUNCIL HIRES AN INDEPENDENT CONSULTING FIRM TO CONDUCT A COMPREHENSIVE COMPENSATION STUDY. THE STUDY IS CONDUCTED TO ASSESS THE EXTERNAL COMPETITIVENESS OF THE AD COUNCIL'S CURRENT TOTAL PAY, DEVELOP COMPARABLE MARKET BASE SALARY AND TOTAL PAY SUMMARY STATISTICS AND AUDIT & RECOMMEND CHANGES TO THE AD COUNCIL'S EMPLOYEE INCENTIVE PLAN. THE MOST RECENT STUDY WAS PERFORMED IN AUGUST 2014. THE INFORMATION GATHERED FROM THESE STUDIES IS USED TO HELP INFORM THE DECISION MAKING PROCESS OF THE COMPENSATION COMMITTEE. THE COMPENSATION COMMITTEE IS COMPRISED OF THE CHAIR OF THE BOARD, THE TWO VICE CHAIRS AND THE HEAD OF THE FINANCE COMMITTEE. THE COMMITTEE MEETS AT LEAST ANNUALLY TO REVIEW AND ESTABLISH THE TOTAL COMPENSATION PACKAGE (BASE SALARY AND INCENTIVE GOALS) FOR THE PRESIDENT & CEO AND EXECUTIVE VICE PRESIDENTS. THE COMMITTEE ALSO REVIEWS AND APPROVES THE TOTAL INCENTIVE PAYOUT FOR THE ENTIRE ORGANIZATION. THIS ENTIRE PROCESS IS CONTEMPORANEOUSLY DOCUMENTED IN MEETING MINUTES. FISCAL YEAR 2015 COMPENSATION REVIEW WAS PERFORMED ON SEPTEMBER 23, 2014. FISCAL YEAR 2016 COMPENSATION REVIEW WAS PERFORMED ON SEPTEMBER 18, 2015. FISCAL YEAR 2017 REVIEW WAS PERFORMED ON SEPTEMBER 8, 2016. OTHER KEY EMPLOYEES ARE ADDRESSED IN THE COMPENSATION STUDY AND THIS COMPARATIVE DATA IS USED AS A PART OF THE PROCESS WHERE THE CEO, CFO, HR AND DEPARTMENT HEAD REVIEW AND APPROVE THE COMPENSATION PACKAGE FOR EACH EMPLOYEE ANNUALLY.
FORM 990, PART VI, SECTION C, LINE 19	GOVERNING DOCUMENTS (BY-LAWS) AND/OR CONFLICT OF INTEREST POLICY ARE AVAILABLE UPON REQUEST. THE FINANCIAL STATEMENTS CAN BE FOUND ON THE AD COUNCIL'S WEBSITE WWW.ADCOUNCIL.ORG.
FORM 990, PART VII, SECTION A, LINE 185	PRESIDENT AND CEO PEGGY CONLON RETIRED ON DECEMBER 31, 2014. SHE WAS PARTIALLY EMPLOYED WITH THE AD COUNCIL DURING THE ORGANIZATION'S 2015 TAX YEAR. THE AMOUNT LISTED FOR PEGGY CONLON IN COLUMN D REFLECTS THE PAYOUTS OF A PARTIAL YEAR INCENTIVE ($86,250), A SERP-EQUIVALENT PAYOUT IN THE FORM OF A TAXABLE BONUS ($103,515) AND A RETIREMENT FRINGE BENEFIT PAYOUT ($27,717) ALL PAID DURING ORGANIZATION'S 2016 TAX YEAR.
FORM 990, PART XI, LINE 9:	ACTUARIAL CHANGE IN POST RETIREMENT OBLIGATIONS -22,596. PRIOR YEAR BAD DEBTS COLLECTED IN CURRENT YEAR -32,430.
FORM 990, PART XI, LINE 2C:	THE AD COUNCIL HAS AN AUDIT COMMITTEE THAT ASSUMES RESPONSIBILITY FOR THE OVERSIGHT OF THE AUDIT OF THE FINANCIAL STATEMENTS AND FOR THE SELECTION OF THE INDEPENDENT AUDITORS. THIS PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR.
FORM 990, PART I, LINE 6:	BOARD = 165 CHAIR EMERITUS & HONORARY MEMBERS = 41 CRC COMMITTEE = 35 ADVISORY COMMITTEE = 30 FINANCE COMMITTEE = 6 AUDIT COMMITTEE = 1 SOCIAL IMPACT COUNCIL = 13 USER EXPERIENCE COMMITTEE = 20 LEADERSHIP COMMITTEE = 73 RESEARCH COMMITTEE = 23 TOTAL = 407
FORM 990, PART VIII, LINE 8C AND FORM 990, SCHEDULE G, PART II, LINE 11:	EACH NOVEMBER THE AD COUNCIL HOLDS THE PUBLIC SERVICE AWARD DINNER. CONTRIBUTIONS FROM THIS EVENT ARE REPORTED ON PART VIII, LINE 1C OF THE FORM 990 AS $3,929,035. AS MANY EVENT ATTENDEES PAY MORE THAN THE RETAIL VALUE OF THE ACTUAL DINNER AN OVERALL GAIN OF $3,478,328 IS REALIZED VS. THE EVENT GAIN OF $337,875 AS REPORTED ON SCHEDULE G PART II. ALSO IN FISCAL 2016 THE AD COUNCIL HELD AN ONLINE AUCTION. TOTAL CONTRIBUTIONS WERE $48,582 WHICH WERE ALSO INCLUDED ON PART VIII, LINE 1C OF FORM 990. AUCTION EXPENSES TOTALED $10,647.
FORM 990, PART IV, LINE 28C AND FORM 990, PART VI, LINE 2:	THE AD COUNCIL'S BUSINESS MODEL INCLUDES THE SERVICES OF A PRO BONO ADVERTISING AGENCY FOR EACH OF THE PUBLIC SERVICE ANNOUNCEMENT CAMPAIGNS ("CAMPAIGNS") THAT THE AD COUNCIL CREATES AND DISTRIBUTES FOR ITS GOVERNMENT AND NON-PROFIT CLIENTS. AMONGST THESE VOLUNTEER AD AGENCIES ARE SEVERAL AGENCIES THAT HAVE OFFICERS WHO ALSO SIT ON THE AD COUNCIL BOARD. THE PRO BONO ADVERTISING AGENCIES ARE APPROVED BY THE CLIENT PRIOR TO THEIR SELECTION. THESE AGENCIES DONATE THEIR LABOR TO THE CAMPAIGN; WITH THE EXCEPTION OF CERTAIN PRE-AUTHORIZED SPECIALIZED TASKS WHICH ARE OFFERED AT SIGNIFICANTLY DISCOUNTED RATES. THE AD COUNCIL AND ITS CLIENTS PAY FOR PRE-APPROVED OUT OF POCKET COSTS INCURRED IN THE COURSE OF PERFORMANCE FOR THESE SPECIFIC CAMPAIGNS. THESE REIMBURSED COSTS INCLUDE PHYSICAL PRODUCTION, TRAVEL, THIRD PARTY RESEARCH, TELEPHONE, POSTAGE AND CERTAIN OTHER COSTS OF CREATING, PRODUCING, AND DISTRIBUTING THESE CAMPAIGNS. ADDITIONALLY, THE AD COUNCIL UTILIZES THE SERVICES OF SPECIALIZED VENDORS FOR THE CAMPAIGNS THAT OFTEN PROVIDE DISCOUNTED AND NONPROFIT RATES TO THE AD COUNCIL. AMONGST THESE SPECIALIZED VENDORS ARE SEVERAL BUSINESSES THAT HAVE OFFICERS WHO ALSO SIT ON THE AD COUNCIL BOARD. THE AD COUNCIL ALSO HAS SEVERAL REGIONAL EMPLOYEES WHO WORK OUT OF DONATED OFFICE SPACE FROM COMPANIES THAT HAVE OFFICERS WHO SIT ON THE AD COUNCIL BOARD. THESE COSTS ARE ACCOUNTED FOR AS DONATED USE OF FACILITIES.