ADVERTISING COUNCIL INC: Form 990, tax year 2017

View the entire original 990 at ProPublica ↗

Organization: ADVERTISING COUNCIL INC (EIN 13-0417693)
Tax period: 2017-07-01 to 2018-06-30
Filed: 2019-06-06
IRS object ID: 201931579349300148
Schema version: 2017v2.3
Note: A later return for the same period supersedes this one.
Source: Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header
Form 990
Schedule A
Schedule B
Schedule D
Schedule G
Schedule J
Schedule O

Return header ReturnHeader

Field	Value	IRS element (for citing)
Return	2019-06-06T15:38:47-05:00	ReturnTs
Tax Period End	2018-06-30	TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

Field	Value	IRS element (for citing)
Preparer Firm EIN	271728945	PreparerFirmEIN

Preparer Firm Name PreparerFirmName

Field	Value	IRS element (for citing)
Business Name Line1	PKF O'CONNOR DAVIES LLP	BusinessNameLine1Txt

Preparer US Address PreparerUSAddress

Field	Value	IRS element (for citing)
Address Line1	665 FIFTH AVENUE	AddressLine1Txt
City	NEW YORK	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	10022	ZIPCd

Field	Value	IRS element (for citing)
Return Type	990	ReturnTypeCd
Tax Period Begin	2017-07-01	TaxPeriodBeginDt

Filer Filer

Field	Value	IRS element (for citing)
EIN	130417693	EIN

Business Name BusinessName

Field	Value	IRS element (for citing)
Business Name Line1	THE ADVERTISING COUNCIL INC	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Business Name Control	ADVE	BusinessNameControlTxt
Phone	2129221500	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	815 SECOND AVENUE 9TH FLOOR	AddressLine1Txt
City	NEW YORK	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	10017	ZIPCd

Business Officer BusinessOfficerGrp

Field	Value	IRS element (for citing)
Person	KENNETH M KROLL	PersonNm
Person Title	CHIEF FINANCIAL OFFICER	PersonTitleTxt
Phone	2129221500	PhoneNum
Signature	2019-06-06	SignatureDt
Discuss With Paid Preparer	Yes (1)	DiscussWithPaidPreparerInd

Preparer Person PreparerPersonGrp

Field	Value	IRS element (for citing)
Preparer Person	GARRETT M HIGGINS	PreparerPersonNm
PTIN	P00543209	PTIN
Phone	2122862600	PhoneNum
Preparation	2019-06-06	PreparationDt

Filing Security Information FilingSecurityInformation

IP Address IPAddress

Field	Value	IRS element (for citing)
I Pv4 Address	65.51.112.58	IPv4AddressTxt

Field	Value	IRS element (for citing)
IP	2019-06-06	IPDt
IP Tm	15:38:43	IPTm
IP Timezone	ED	IPTimezoneCd
Federal Original Submission Id	26242320191350398e86	FederalOriginalSubmissionId
Federal Original Submission Id	2019-05-15	FederalOriginalSubmissionIdDt
Filing License Type	P	FilingLicenseTypeCd
At Submission Creation Device Id	DA39A3EE5E6B4B0D3255BFEF95601890AFD80709	AtSubmissionCreationDeviceId
At Submission Filing Device Id	9616F4B14A694591D1E716C270910E6FA5556DA3	AtSubmissionFilingDeviceId

Field	Value	IRS element (for citing)
Tax	2017	TaxYr
Build TS	2019-02-21 02:37:17Z	BuildTS

Form 990 IRS990

Field	Value	IRS element (for citing)
Amended Return	Yes (X)	AmendedReturnInd
Principal Officer	KENNETH M KROLL	PrincipalOfficerNm

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	815 SECOND AVENUE 9TH FLOOR	AddressLine1Txt
City	NEW YORK	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	10017	ZIPCd

Field	Value	IRS element (for citing)
Gross Receipts	$57,959,669	GrossReceiptsAmt
Group Return For Affiliates	0	GroupReturnForAffiliatesInd
Organization501c3	Yes (X)	Organization501c3Ind
Website Address	HTTP://WWW.ADCOUNCIL.ORG/	WebsiteAddressTxt
Type Of Organization Corp	Yes (X)	TypeOfOrganizationCorpInd
Formation	1942	FormationYr
Legal Domicile State	NY	LegalDomicileStateCd
Activity Or Mission	SEE SCHEDULE O	ActivityOrMissionDesc
Voting Members Governing Body	159	VotingMembersGoverningBodyCnt
Voting Members Independent	158	VotingMembersIndependentCnt
Total Employee	269	TotalEmployeeCnt
Total Volunteers	315	TotalVolunteersCnt
Total Gross UBI	$0	TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm	$78,757	NetUnrelatedBusTxblIncmAmt
PY Contributions Grants	$18,466,058	PYContributionsGrantsAmt
CY Contributions Grants	$19,018,471	CYContributionsGrantsAmt
PY Program Service Revenue	$30,890,597	PYProgramServiceRevenueAmt
CY Program Service Revenue	$30,587,605	CYProgramServiceRevenueAmt
PY Investment Income	$868,028	PYInvestmentIncomeAmt
CY Investment Income	$1,677,226	CYInvestmentIncomeAmt
PY Other Revenue	-$970,518	PYOtherRevenueAmt
CY Other Revenue	-$714,512	CYOtherRevenueAmt
PY Total Revenue	$49,254,165	PYTotalRevenueAmt
CY Total Revenue	$50,568,790	CYTotalRevenueAmt
PY Grants And Similar Paid	$0	PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid	$0	CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members	$0	PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members	$0	CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid	$18,563,976	PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid	$19,262,869	CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns	$50,000	PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns	$54,000	CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense	$2,851,388	CYTotalFundraisingExpenseAmt
PY Other Expenses	$27,473,277	PYOtherExpensesAmt
CY Other Expenses	$26,832,993	CYOtherExpensesAmt
PY Total Expenses	$46,087,253	PYTotalExpensesAmt
CY Total Expenses	$46,149,862	CYTotalExpensesAmt
PY Revenues Less Expenses	$3,166,912	PYRevenuesLessExpensesAmt
CY Revenues Less Expenses	$4,418,928	CYRevenuesLessExpensesAmt
Total Assets BOY	$45,440,161	TotalAssetsBOYAmt
Total Assets EOY	$49,472,301	TotalAssetsEOYAmt
Total Liabilities BOY	$14,458,352	TotalLiabilitiesBOYAmt
Total Liabilities EOY	$14,711,317	TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY	$30,981,809	NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY	$34,760,984	NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part III	Yes (X)	InfoInScheduleOPartIIIInd
Mission	THE AD COUNCIL IS WHERE CREATIVITY AND CAUSES CONVERGE. THE AD COUNCIL LEVERAGES THE BRIGHTEST TALENT IN MEDIA, TECHNOLOGY, ADVERTISING AND MARKETING TO DEVELOP CAMPAIGNS THAT INSPIRE ACTION AND IMPROVE LIVES.	MissionDesc
Significant New Program Srvc	0	SignificantNewProgramSrvcInd
Significant Change	0	SignificantChangeInd
Expense	$35,175,704	ExpenseAmt
Revenue	$30,587,605	RevenueAmt
Desc	THE AD COUNCIL, ON BEHALF OF NON-PROFIT ORGANIZATIONS AND GOVERNMENT AGENCIES, CREATES PUBLIC SERVICE ADVERTISING CAMPAIGNS WITH THE HELP OF VOLUNTEER ADVERTISING, DIGITAL AND SOCIAL AGENCIES (WHO DONATE THEIR CREATIVE TALENTS AND ENERGY), THE MEDIA (WHO CONTRIBUTE SPACE AND TIME) AND DONORS (WHO PROVIDE CRUCIAL OPERATING SUPPORT). COLLECTIVELY, THEY MAKE THE AD COUNCIL'S GOOD WORKS POSSIBLE.IN FY18, THE AD COUNCIL SECURED NEARLY $1 BILLION IN DONATED MEDIA SUPPORT (ACROSS ALL PLATFORMS INCLUDING DIGITAL MEDIA, MOBILE, TV, RADIO, PRINT AND OUT-OF-HOME) ON BEHALF OF ITS CAMPAIGNS. [SEE CONTINUATION ON SCHEDULE O]	Desc
Total Program Service Expenses	$35,175,704	TotalProgramServiceExpensesAmt
Described In Section501c3	Yes (1)	DescribedInSection501c3Ind
Schedule B Required	Yes (1)	ScheduleBRequiredInd
Political Campaign Acty	0	PoliticalCampaignActyInd
Lobbying Activities	0	LobbyingActivitiesInd
Subject To Proxy Tax	0	SubjectToProxyTaxInd
Donor Advised Fund	0	DonorAdvisedFundInd
Conservation Easements	0	ConservationEasementsInd
Collections Of Art	0	CollectionsOfArtInd
Credit Counseling	0	CreditCounselingInd
Temp Or Permanent Endowments	0	TempOrPermanentEndowmentsInd
Report Land Building Equipment	Yes (1)	ReportLandBuildingEquipmentInd
Report Investments Other Sec	0	ReportInvestmentsOtherSecInd
Report Program Related Invst	0	ReportProgramRelatedInvstInd
Report Other Assets	0	ReportOtherAssetsInd
Report Other Liabilities	Yes (1)	ReportOtherLiabilitiesInd
Include FIN48 Footnote	0	IncludeFIN48FootnoteInd
Independent Audit Fincl Stmt	Yes (1)	IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt	0	ConsolidatedAuditFinclStmtInd
School Operating	0	SchoolOperatingInd
Foreign Office	0	ForeignOfficeInd
Foreign Activities	0	ForeignActivitiesInd
More Than5000 K To Org	0	MoreThan5000KToOrgInd
More Than5000 K To Individuals	0	MoreThan5000KToIndividualsInd
Professional Fundraising	Yes (1)	ProfessionalFundraisingInd
Fundraising Activities	Yes (1)	FundraisingActivitiesInd
Gaming Activities	0	GamingActivitiesInd
Operate Hospital	0	OperateHospitalInd
Grants To Organizations	0	GrantsToOrganizationsInd
Grants To Individuals	0	GrantsToIndividualsInd
Schedule J Required	Yes (1)	ScheduleJRequiredInd
Tax Exempt Bonds	0	TaxExemptBondsInd
Engaged In Excess Benefit Trans	0	EngagedInExcessBenefitTransInd
PY Excess Benefit Trans	0	PYExcessBenefitTransInd
Loan Outstanding	0	LoanOutstandingInd
Grant To Related Person	0	GrantToRelatedPersonInd
Business Rln With Org Mem	0	BusinessRlnWithOrgMemInd
Business Rln With Fam Mem	0	BusinessRlnWithFamMemInd
Business Rln With Officer Ent	0	BusinessRlnWithOfficerEntInd
Deductible Non Cash Contri	0	DeductibleNonCashContriInd
Deductible Art Contribution	0	DeductibleArtContributionInd
Terminate Operations	0	TerminateOperationsInd
Partial Liquidation	0	PartialLiquidationInd
Disregarded Entity	0	DisregardedEntityInd
Related Entity	0	RelatedEntityInd
Related Organization Ctrl Ent	0	RelatedOrganizationCtrlEntInd
Trnsfr Exmpt Non Chrtbl Rltd Org	0	TrnsfrExmptNonChrtblRltdOrgInd
Activities Conducted Prtshp	0	ActivitiesConductedPrtshpInd
Schedule O Required	Yes (1)	ScheduleORequiredInd
IRP Document	186	IRPDocumentCnt
IRP Document W2 G	0	IRPDocumentW2GCnt
Employee	269	EmployeeCnt
Employment Tax Returns Filed	Yes (1)	EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit	Yes (1)	UnrelatedBusIncmOverLimitInd
Form990 T Filed	Yes (1)	Form990TFiledInd
Foreign Financial Account	0	ForeignFinancialAccountInd
Prohibited Tax Shelter Trans	0	ProhibitedTaxShelterTransInd
Taxable Party Notification	0	TaxablePartyNotificationInd
Nondeductible Contributions	0	NondeductibleContributionsInd
Quid Pro Quo Contributions	Yes (1)	QuidProQuoContributionsInd
Quid Pro Quo Contri Discl	Yes (1)	QuidProQuoContriDisclInd
Form8282 Property Disposed Of	0	Form8282PropertyDisposedOfInd
Rcv Fnds To Pay Prsnl Bnft Cntrct	0	RcvFndsToPayPrsnlBnftCntrctInd
Pay Premiums Prsnl Bnft Cntrct	0	PayPremiumsPrsnlBnftCntrctInd
Indoor Tanning Services	0	IndoorTanningServicesInd
Info In Schedule O Part VI	Yes (X)	InfoInScheduleOPartVIInd
Governing Body Voting Members	159	GoverningBodyVotingMembersCnt
Independent Voting Member	158	IndependentVotingMemberCnt
Family Or Business Rln	0	FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties	0	DelegationOfMgmtDutiesInd
Change To Org Documents	Yes (1)	ChangeToOrgDocumentsInd
Material Diversion Or Misuse	0	MaterialDiversionOrMisuseInd
Members Or Stockholders	0	MembersOrStockholdersInd
Election Of Board Members	0	ElectionOfBoardMembersInd
Decisions Subject To Approva	0	DecisionsSubjectToApprovaInd
Minutes Of Governing Body	Yes (1)	MinutesOfGoverningBodyInd
Minutes Of Committees	Yes (1)	MinutesOfCommitteesInd
Officer Mailing Address	0	OfficerMailingAddressInd
Local Chapters	0	LocalChaptersInd
Form990 Provided To Gvrn Body	0	Form990ProvidedToGvrnBodyInd
Conflict Of Interest Policy	Yes (1)	ConflictOfInterestPolicyInd
Annual Disclosure Covered Prsn	Yes (1)	AnnualDisclosureCoveredPrsnInd
Regular Monitoring Enfrc	Yes (1)	RegularMonitoringEnfrcInd
Whistleblower Policy	Yes (1)	WhistleblowerPolicyInd
Document Retention Policy	Yes (1)	DocumentRetentionPolicyInd
Compensation Process CEO	Yes (1)	CompensationProcessCEOInd
Compensation Process Other	Yes (1)	CompensationProcessOtherInd
Investment In Joint Venture	0	InvestmentInJointVentureInd
States Where Copy Of Return Is Fld	AK	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	AL	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	AR	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	CA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	CO	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	FL	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	GA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	IL	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	KS	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	KY	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MD	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	ME	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MI	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MN	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MS	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MO	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NC	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	ND	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NH	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NJ	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NM	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NY	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	OH	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	OK	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	OR	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	PA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	RI	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	SC	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	TN	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	UT	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	VA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	WA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	WV	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	WI	StatesWhereCopyOfReturnIsFldCd
Other Website	Yes (X)	OtherWebsiteInd
Upon Request	Yes (X)	UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Field	Value	IRS element (for citing)
Person	KENNETH M KROLL CFO	PersonNm
Phone	2129841946	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	815 SECOND AVENUE 9TH FLOOR	AddressLine1Txt
City	NEW YORK	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	10017	ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (177 entries)

TitleTitleTxt	Average Hours Per WeekAverageHoursPerWeekRt	Average Hours Per Week Rltd OrgAverageHoursPerWeekRltdOrgRt	Individual Trustee Or DirectorIndividualTrusteeOrDirectorInd	OfficerOfficerInd	Reportable Comp From OrgReportableCompFromOrgAmt	Reportable Comp From Rltd OrgReportableCompFromRltdOrgAmt	Other CompensationOtherCompensationAmt	Key EmployeeKeyEmployeeInd	Highest Compensated EmployeeHighestCompensatedEmployeeInd	Former Ofcr Director TrusteeFormerOfcrDirectorTrusteeInd
DAVID SABLE
CHAIR	3.50	0.00	Yes (X)	Yes (X)	$0	$0	$0
MARGARET GEORGIADIS
IMMEDIATE PAST CHAIR	2.00	0.00	Yes (X)	Yes (X)	$0	$0	$0
LINDA BOFF
VICE CHAIR	2.00	0.00	Yes (X)	Yes (X)	$0	$0	$0
DAVID FISCHER
VICE CHAIR	2.00	0.00	Yes (X)	Yes (X)	$0	$0	$0
LINDA YACCARINO
VICE CHAIR	2.00	0.00	Yes (X)	Yes (X)	$0	$0	$0
LAURA CORB
SECRETARY	1.00	0.00	Yes (X)	Yes (X)	$0	$0	$0
STEPHEN LACY
CHAIR FINANCE COMMITTEE	3.00	0.00	Yes (X)	Yes (X)	$0	$0	$0
DAVE ABBOTT
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
PAUL ALFIERI
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
LOU AVERSANO
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
SPENCER BAIM
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
LARA BALASZ
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JACK BAMBERGER
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JIM BANKOFF
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
KATHY BEHRENS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
LESLIE BERLAND
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
TANYA BERMAN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JULIE BERNARD
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
LYNNE BIGGAR
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JOSEPH BIHLMIER
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
SHANNON BRAYTON
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
NICK BRIEN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
PHILIPPE BROWNING
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
HEIDI BROWNING
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
KASHA CACY
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
SUSAN CANAVARI
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
TIM CASTELLI
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
WENDY CLARK
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
CAMERON CLAYTON
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MICHAEL CLINTON
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
EZRA COOPERSTEIN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JILL CRESS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
SETH DALLAIRE
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JAMES DATRI
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
TOM DAVIS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MAINARDO DE NARDIS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
BERTA DE PABLOS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
HARRIS DIAMOND
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
HUGH DINEEN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JONAH DISEND
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
KATHLEEN DUNDAS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
RICHARD EDELMAN
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
PAM EL
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
NANCY ELDER
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
BRAD ELDERS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
EDWARD ERHARDT
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
KONRAD FELDMAN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
NANCY FLETCHER
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
CHRIS FOLEY
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MAUREEN FORD
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
ROB FREDERICK
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
WAYNE GATTINELLA
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
BEN GOLDHIRSH
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
BOB GREENBERG
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MIKE HADGIS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
SCOTT HAGEDORN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
BILL HAGELSTEIN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
KATHLEEN HALL
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JODI HARRIS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
BRAD HIRANAGA
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
DAVID HOHMAN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
DAWN HUDSON
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MICHELLE HULST
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
TAMARA INGRAM
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
BRAD JAKEMAN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MARCIEN JENCKES
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
TIM JONES
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
GANNON JONES
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
ALEXANDER JUTKOWITZ
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
KAREN KAPLAN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JON KAPLAN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MARLA KAPLOWITZ
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
HARRY KARGMAN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
DENISE KARKOS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MICHAEL KASSAN
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
SCOTT KAUFFMAN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JACKI KELLEY
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
KELLYN KENNY
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
COLIN KINSELLA
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JULIE KOEWLER
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MEREDITH KOPIT LEVIEN
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
STEVE LANZANO
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
DAVID LEVY
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
TARA WALPERT LEVY
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
ANN LEWNES
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
ROBERT LIODICE
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JEFFREY MADDOCK
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
PAMELA MANN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JOE MARCHESE
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MARCEL MARCONDES
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
ROB MASTER
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
LIZ MATTHEWS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
SEAN MCCAFFREY
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
COLIN MCCONNELL
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MICHAEL MENDENHALL
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
REBECCA MESSINA
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JONATHAN MILDENHALL
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
KATIE MILLER
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JAMIE MOLDAFSKY
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
SEAN MORAN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
CARTER MURRAY
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
PETER NAYLOR
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
VICTORIA NOBLE
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
ROB NORMAN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JIM NORTON
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
DIANA O'BRIEN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MICHELLE PELUSO
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
PJ PEREIRA
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
STEVE PHELPS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
ANDY POLANSKY
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
BEN PRICE
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
RAJA RAJAMANNAR
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
SETH ROGIN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
LEIF ROLL
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JO ANN ROSS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MICHAEL ROTH
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
RANDALL ROTHENBERG
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
TROY RUHANEN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
TARA RUSH-TRIPP
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
GEOFF SCHILLER
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
TIM SCOTT
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
DIEGO SCOTTI
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
CARRIE SEIFER
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JOHN SEIFERT
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
TY SHAY
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
SAMANTHA SKEY
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MICHAEL SNEED
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
MITCH SPOLAN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MARTY ST GEORGE
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
PETE STEIN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
BRIAN STEMPECK
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
HEATHER STEWART
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
STEVE STOUTE
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
GREG STUART
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MAUREEN SULLIVAN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
ANDREW SWINAND
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
DAN TARMAN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
ROXANNE TAYLOR
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
TODD TERESI
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JAMES THOMPSON
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
DAVID THUMA
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
CHARLIE THURSTON
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
RISHAD TOBACCOWALA
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
CORY TREFFILETTI
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JOHN TRIMBLE
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
SUNEET VARMA
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
GARY VAYNERCHUK
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MEREDITH VERDONE
DIRECTOR	1.00	0.00	Yes (X)		$0	$0	$0
ELIZABETH WEIL
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
TONY WEISMAN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
RISA WEXLER
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
EUGENE WILLEMSEN
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
TERRANCE WILLIAMS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
DAVID WILLIAMS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
MICHELLE WILSON
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
BILL WISE
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
STEVEN WOLFE PEREIRA
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
JOHN ZISSIMOS
DIRECTOR	0.50	0.00	Yes (X)		$0	$0	$0
LISA SHERMAN
PRESIDENT AND CEO	43.80	0.00	Yes (X)	Yes (X)	$950,897	$0	$526,092
KENNETH KROLL
CFO AS OF 01/23/18	41.50	0.00		Yes (X)	$253,256	$0	$94,181
BARBARA LESHINSKY
CHIEF REVENUE & DEVELOPMENT	39.10	0.00			$531,844	$0	$268,506	Yes (X)
PAULA VEALE
CHIEF MARKETING & COMMUNICATION	40.10	0.00			$407,848	$0	$205,890	Yes (X)
ELIZABETH ELLARD
CHIEF MEDIA	35.10	0.00			$393,217	$0	$198,783	Yes (X)
HEIDI ARTHUR
CHIEF CAMPAIGN DEVELOPMENT	35.30	0.00			$306,381	$0	$108,099	Yes (X)
KATE EMANUEL
CHIEF BUSINESS OPERATIONS & STRATEGY	38.10	0.00			$284,973	$0	$98,122	Yes (X)
MICHELLE HILLMAN
CHIEF CAMPAIGN DEVELOPMENT	43.30	0.00			$279,598	$0	$77,347	Yes (X)
REGINA BRADLEY
CHIEF TALENT & FACILITIES	36.10	0.00			$248,518	$0	$89,898	Yes (X)
ANTHONY FOLENO
SENIOR VP	39.10	0.00			$226,280	$0	$57,827	Yes (X)
DANIELLE LINET
SENIOR VP	35.00	0.00			$215,891	$0	$86,602	Yes (X)
SARA WEISENTHAL
SENIOR VP	39.60	0.00			$212,356	$0	$57,361	Yes (X)
ELLYN FISHER
SENIOR VP	42.60	0.00			$186,072	$0	$52,963	Yes (X)
ANNE DEO
SENIOR VP	39.20	0.00			$178,306	$0	$83,567		Yes (X)
ANASTASIA GOODSTEIN
SENIOR VP	37.10	0.00			$176,640	$0	$70,216		Yes (X)
KIMBERLY HARBIN
SENIOR VP	36.00	0.00			$171,103	$0	$9,074		Yes (X)
ROWENA PATRICK
SENIOR VP	40.40	0.00			$165,625	$0	$44,122		Yes (X)
ANTHONY SIGNORELLI
SENIOR VP	36.10	0.00			$164,124	$0	$48,764		Yes (X)
PRISCILLA NATKINS
EXECUTIVE VP	0.00	0.00			$167,236	$0	$0			Yes (X)

Field	Value	IRS element (for citing)
Total Reportable Comp From Org	$5,520,165	TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org	$0	TotReportableCompRltdOrgAmt
Total Other Compensation	$2,177,414	TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K	52	IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed	Yes (1)	FormerOfcrEmployeesListedInd
Total Comp Greater Than150 K	Yes (1)	TotalCompGreaterThan150KInd
Compensation From Other Srcs	0	CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1Txt	CityContractorAddress/USAddress/CityNm	State AbbreviationContractorAddress/USAddress/StateAbbreviationCd	ZIPContractorAddress/USAddress/ZIPCd	ServicesServicesDesc	CompensationCompensationAmt
STRUCTURE TONE LLC
330 WEST 34TH STREET	NEW YORK	NY	10001	CONSTRUCTION CONTRACTOR-OFFICE REMODEL	$4,308,258
CIRCLE GRAPHICS LLC
PO BOX 07847	DENVER	CO	802170847	DIGITAL PRINTING - BILLBOARD & SIGNAGE	$2,545,055
CRISPIN PORTER & BOGUSKY LLC
3390 MARY STREET SUITE 300	MIAMI	FL	33133	AD AGENCY PRODUCTION SERVICES	$1,242,865
WB WOOD
225 PARK AVENUE SOUTH 2ND FLOOR	NEW YORK	NY	10003	FURNITURE SUPPLIER-OFFICE REMODEL	$812,935
IPSOS PUBLIC AFFAIRS INC
301 MERRIT 7 4TH FLOOR	NORWALK	CT	06851	RESEARCH FIRM	$759,714

Field	Value	IRS element (for citing)
Cntrct Rcvd Greater Than100 K	72	CntrctRcvdGreaterThan100KCnt
Fundraising	$4,950,211	FundraisingAmt
All Other Contributions	$14,068,260	AllOtherContributionsAmt
Noncash Contributions	$13,860	NoncashContributionsAmt
Total Contributions	$19,018,471	TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp

Field	Value	IRS element (for citing)
Desc	PUBLIC SVC CAMPAIGNS	Desc
Business	900099	BusinessCd
Total Revenue Column	$30,587,605	TotalRevenueColumnAmt
Related Or Exempt Func Income	$30,587,605	RelatedOrExemptFuncIncomeAmt

Field	Value	IRS element (for citing)
Total Program Service Revenue	$30,587,605	TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$490,263	TotalRevenueColumnAmt
Exclusion	$490,263	ExclusionAmt

Royalties Revenue RoyaltiesRevenueGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$100,000	TotalRevenueColumnAmt
Exclusion	$100,000	ExclusionAmt

Gross Amount Sales Assets GrossAmountSalesAssetsGrp

Field	Value	IRS element (for citing)
Securities	$7,351,518	SecuritiesAmt
Other	$875	OtherAmt

Less Cost Oth Basis Sales Expnss LessCostOthBasisSalesExpnssGrp

Field	Value	IRS element (for citing)
Securities	$6,165,430	SecuritiesAmt
Other	$0	OtherAmt

Gain Or Loss GainOrLossGrp

Field	Value	IRS element (for citing)
Securities	$1,186,088	SecuritiesAmt
Other	$875	OtherAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$1,186,963	TotalRevenueColumnAmt
Exclusion	$1,186,963	ExclusionAmt

Field	Value	IRS element (for citing)
Fundraising Gross Income	$410,220	FundraisingGrossIncomeAmt
Contri Rpt Fundraising Event	$4,950,211	ContriRptFundraisingEventAmt
Fundraising Direct Expenses	$1,225,449	FundraisingDirectExpensesAmt

Net Incm From Fundraising Evt NetIncmFromFundraisingEvtGrp

Field	Value	IRS element (for citing)
Total Revenue Column	-$815,229	TotalRevenueColumnAmt
Exclusion	-$815,229	ExclusionAmt

Other Revenue Misc OtherRevenueMiscGrp

Field	Value	IRS element (for citing)
Desc	OTHER INCOME	Desc
Business	900099	BusinessCd
Total Revenue Column	$717	TotalRevenueColumnAmt
Exclusion	$717	ExclusionAmt

Field	Value	IRS element (for citing)
Other Revenue Total	$717	OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$50,568,790	TotalRevenueColumnAmt
Related Or Exempt Func Income	$30,587,605	RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue	$0	UnrelatedBusinessRevenueAmt
Exclusion	$962,714	ExclusionAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

Field	Value	IRS element (for citing)
Total	$5,748,855	TotalAmt
Program Services	$2,489,686	ProgramServicesAmt
Management And General	$1,987,528	ManagementAndGeneralAmt
Fundraising	$1,271,641	FundraisingAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

Field	Value	IRS element (for citing)
Total	$10,817,304	TotalAmt
Program Services	$7,951,309	ProgramServicesAmt
Management And General	$1,948,109	ManagementAndGeneralAmt
Fundraising	$917,886	FundraisingAmt

Pension Plan Contributions PensionPlanContributionsGrp

Field	Value	IRS element (for citing)
Total	$505,848	TotalAmt
Program Services	$411,307	ProgramServicesAmt
Management And General	$49,329	ManagementAndGeneralAmt
Fundraising	$45,212	FundraisingAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

Field	Value	IRS element (for citing)
Total	$1,167,571	TotalAmt
Program Services	$654,175	ProgramServicesAmt
Management And General	$429,717	ManagementAndGeneralAmt
Fundraising	$83,679	FundraisingAmt

Payroll Taxes PayrollTaxesGrp

Field	Value	IRS element (for citing)
Total	$1,023,291	TotalAmt
Program Services	$695,236	ProgramServicesAmt
Management And General	$239,804	ManagementAndGeneralAmt
Fundraising	$88,251	FundraisingAmt

Fees For Services Legal FeesForServicesLegalGrp

Field	Value	IRS element (for citing)
Total	$252,279	TotalAmt
Management And General	$252,279	ManagementAndGeneralAmt

Fees For Services Accounting FeesForServicesAccountingGrp

Field	Value	IRS element (for citing)
Total	$281,189	TotalAmt
Management And General	$281,189	ManagementAndGeneralAmt

Fees For Services Prof Fundraising FeesForServicesProfFundraising

Field	Value	IRS element (for citing)
Total	$54,000	TotalAmt
Fundraising	$54,000	FundraisingAmt

Fees For Srvc Invst Mgmnt Fees FeesForSrvcInvstMgmntFeesGrp

Field	Value	IRS element (for citing)
Total	$50,000	TotalAmt
Management And General	$50,000	ManagementAndGeneralAmt

Fees For Services Other FeesForServicesOtherGrp

Field	Value	IRS element (for citing)
Total	$156,634	TotalAmt
Program Services	$45,675	ProgramServicesAmt
Management And General	$76,968	ManagementAndGeneralAmt
Fundraising	$33,991	FundraisingAmt

Advertising AdvertisingGrp

Field	Value	IRS element (for citing)
Total	$15,199	TotalAmt
Program Services	$1,963	ProgramServicesAmt
Management And General	$13,236	ManagementAndGeneralAmt

Office Expenses OfficeExpensesGrp

Field	Value	IRS element (for citing)
Total	$459,354	TotalAmt
Program Services	$293,148	ProgramServicesAmt
Management And General	$131,755	ManagementAndGeneralAmt
Fundraising	$34,451	FundraisingAmt

Information Technology InformationTechnologyGrp

Field	Value	IRS element (for citing)
Total	$1,212,122	TotalAmt
Program Services	$872,604	ProgramServicesAmt
Management And General	$311,058	ManagementAndGeneralAmt
Fundraising	$28,460	FundraisingAmt

Occupancy OccupancyGrp

Field	Value	IRS element (for citing)
Total	$1,428,684	TotalAmt
Program Services	$1,070,084	ProgramServicesAmt
Management And General	$271,593	ManagementAndGeneralAmt
Fundraising	$87,007	FundraisingAmt

Travel TravelGrp

Field	Value	IRS element (for citing)
Total	$592,063	TotalAmt
Program Services	$420,550	ProgramServicesAmt
Management And General	$81,910	ManagementAndGeneralAmt
Fundraising	$89,603	FundraisingAmt

Conferences Meetings ConferencesMeetingsGrp

Field	Value	IRS element (for citing)
Total	$176,317	TotalAmt
Program Services	$112,408	ProgramServicesAmt
Management And General	$38,039	ManagementAndGeneralAmt
Fundraising	$25,870	FundraisingAmt

Depreciation Depletion DepreciationDepletionGrp

Field	Value	IRS element (for citing)
Total	$1,223,216	TotalAmt
Management And General	$1,223,216	ManagementAndGeneralAmt

Insurance InsuranceGrp

Field	Value	IRS element (for citing)
Total	$86,086	TotalAmt
Management And General	$86,086	ManagementAndGeneralAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDesc	TotalTotalAmt	Program ServicesProgramServicesAmt	Management And GeneralManagementAndGeneralAmt	FundraisingFundraisingAmt
PRODUCTION & DISTRIBUTI	$19,681,341	$19,681,341
TEMP HELP & RECRUITING	$914,598	$275,949	$572,268	$66,381
PSA ANALYTICS	$150,984	$135,580	$15,195	$209
OUTREACH FUNCTIONS	$88,087	$28,509	$36,765	$22,813

All Other Expenses AllOtherExpensesGrp

Field	Value	IRS element (for citing)
Total	$64,840	TotalAmt
Program Services	$36,180	ProgramServicesAmt
Management And General	$26,726	ManagementAndGeneralAmt
Fundraising	$1,934	FundraisingAmt

Total Functional Expenses TotalFunctionalExpensesGrp

Field	Value	IRS element (for citing)
Total	$46,149,862	TotalAmt
Program Services	$35,175,704	ProgramServicesAmt
Management And General	$8,122,770	ManagementAndGeneralAmt
Fundraising	$2,851,388	FundraisingAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

Field	Value	IRS element (for citing)
BOY	$1,000	BOYAmt
EOY	$1,000	EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

Field	Value	IRS element (for citing)
BOY	$13,913,659	BOYAmt
EOY	$13,667,726	EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

Field	Value	IRS element (for citing)
BOY	$2,379,094	BOYAmt
EOY	$2,888,458	EOYAmt

Accounts Receivable AccountsReceivableGrp

Field	Value	IRS element (for citing)
BOY	$8,379,484	BOYAmt
EOY	$7,675,962	EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

Field	Value	IRS element (for citing)
BOY	$1,233,667	BOYAmt
EOY	$1,398,007	EOYAmt

Field	Value	IRS element (for citing)
Land Bldg Equip Cost Or Other Bss	$11,818,494	LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec	$5,168,011	LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

Field	Value	IRS element (for citing)
BOY	$1,862,180	BOYAmt
EOY	$6,650,483	EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

Field	Value	IRS element (for citing)
BOY	$17,671,077	BOYAmt
EOY	$17,190,665	EOYAmt

Total Assets TotalAssetsGrp

Field	Value	IRS element (for citing)
BOY	$45,440,161	BOYAmt
EOY	$49,472,301	EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

Field	Value	IRS element (for citing)
BOY	$7,572,097	BOYAmt
EOY	$6,873,652	EOYAmt

Deferred Revenue DeferredRevenueGrp

Field	Value	IRS element (for citing)
BOY	$2,857,486	BOYAmt
EOY	$5,108,284	EOYAmt

Other Liabilities OtherLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$4,028,769	BOYAmt
EOY	$2,729,381	EOYAmt

Total Liabilities TotalLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$14,458,352	BOYAmt
EOY	$14,711,317	EOYAmt

Field	Value	IRS element (for citing)
Organization Follows SFAS117	Yes (X)	OrganizationFollowsSFAS117Ind

Unrestricted Net Assets UnrestrictedNetAssetsGrp

Field	Value	IRS element (for citing)
BOY	$27,450,427	BOYAmt
EOY	$29,373,026	EOYAmt

Temporarily Rstr Net Assets TemporarilyRstrNetAssetsGrp

Field	Value	IRS element (for citing)
BOY	$3,531,382	BOYAmt
EOY	$5,387,958	EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$30,981,809	BOYAmt
EOY	$34,760,984	EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$45,440,161	BOYAmt
EOY	$49,472,301	EOYAmt

Field	Value	IRS element (for citing)
Info In Schedule O Part XI	Yes (X)	InfoInScheduleOPartXIInd
Reconcilation Revenue Expnss	$4,418,928	ReconcilationRevenueExpnssAmt
Net Unrlzd Gains Losses Invst	-$667,052	NetUnrlzdGainsLossesInvstAmt
Other Changes In Net Assets	$27,298	OtherChangesInNetAssetsAmt
Info In Schedule O Part XII	Yes (X)	InfoInScheduleOPartXIIInd
Method Of Accounting Accrual	Yes (X)	MethodOfAccountingAccrualInd
Accountant Compile Or Review	0	AccountantCompileOrReviewInd
FS Audited	Yes (1)	FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

Field	Value	IRS element (for citing)
Separate Basis Fincl Stmt	Yes (X)	SeparateBasisFinclStmtInd

Field	Value	IRS element (for citing)
Audit Committee	Yes (1)	AuditCommitteeInd
Federal Grant Audit Required	Yes (1)	FederalGrantAuditRequiredInd
Federal Grant Audit Performed	Yes (1)	FederalGrantAuditPerformedInd

Schedule A IRS990ScheduleA

Field	Value	IRS element (for citing)
Publicly Supported Org509a2	Yes (X)	PubliclySupportedOrg509a2Ind

Gifts Grants Contris Rcvd509 GiftsGrantsContrisRcvd509Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$11,273,172	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$12,533,958	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$16,506,037	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$18,466,058	CurrentTaxYearMinus1YearAmt
Current Tax Year	$19,018,471	CurrentTaxYearAmt
Total	$77,797,696	TotalAmt

Gross Receipts Admissions GrossReceiptsAdmissionsGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$33,019,771	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$30,868,318	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$33,829,082	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$30,890,597	CurrentTaxYearMinus1YearAmt
Current Tax Year	$30,587,605	CurrentTaxYearAmt
Total	$159,195,373	TotalAmt

Total509 Total509Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$44,292,943	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$43,402,276	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$50,335,119	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$49,356,655	CurrentTaxYearMinus1YearAmt
Current Tax Year	$49,606,076	CurrentTaxYearAmt
Total	$236,993,069	TotalAmt

Amounts Rcvd Dsqlfy Person AmountsRcvdDsqlfyPersonGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$157,699	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$151,100	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$189,763	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$187,810	CurrentTaxYearMinus1YearAmt
Current Tax Year	$190,398	CurrentTaxYearAmt
Total	$876,770	TotalAmt

Substantial Contributors Amt SubstantialContributorsAmtGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$8,784,639	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$13,399,071	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$15,034,800	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$13,030,677	CurrentTaxYearMinus1YearAmt
Current Tax Year	$11,873,816	CurrentTaxYearAmt
Total	$62,123,003	TotalAmt

Subst And Dsqlfy Prsns Tot SubstAndDsqlfyPrsnsTotGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$8,942,338	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$13,550,171	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$15,224,563	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$13,218,487	CurrentTaxYearMinus1YearAmt
Current Tax Year	$12,064,214	CurrentTaxYearAmt
Total	$62,999,773	TotalAmt

Field	Value	IRS element (for citing)
Public Support Total509	$173,993,296	PublicSupportTotal509Amt

Gross Investment Income509 GrossInvestmentIncome509Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$349,913	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$302,428	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$376,558	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$425,498	CurrentTaxYearMinus1YearAmt
Current Tax Year	$590,263	CurrentTaxYearAmt
Total	$2,044,660	TotalAmt

Investment Income And UBTI InvestmentIncomeAndUBTIGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$349,913	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$302,428	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$376,558	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$425,498	CurrentTaxYearMinus1YearAmt
Current Tax Year	$590,263	CurrentTaxYearAmt
Total	$2,044,660	TotalAmt

Other Income509 OtherIncome509Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$27,584	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$2,988	CurrentTaxYearMinus3YearsAmt
Current Tax Year	$717	CurrentTaxYearAmt
Total	$31,289	TotalAmt

Total Support Calendar Year TotalSupportCalendarYearGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$44,670,440	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$43,707,692	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$50,711,677	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$49,782,153	CurrentTaxYearMinus1YearAmt
Current Tax Year	$50,197,056	CurrentTaxYearAmt
Total	$239,069,018	TotalAmt

Field	Value	IRS element (for citing)
Public Support CY509	0.72780	PublicSupportCY509Pct
Public Support PY509	0.71410	PublicSupportPY509Pct
Investment Income CY	0.00860	InvestmentIncomeCYPct
Investment Income PY	0.00770	InvestmentIncomePYPct
Thirty Thr Pct Suprt Tests CY509	Yes (X)	ThirtyThrPctSuprtTestsCY509Ind

Schedule B IRS990ScheduleB

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$6,254,286	OtherCostOrOtherBasisAmt
Depreciation	$566,416	DepreciationAmt
Book Value	$5,687,870	BookValueAmt

Equipment EquipmentGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$4,287,078	OtherCostOrOtherBasisAmt
Depreciation	$3,363,874	DepreciationAmt
Book Value	$923,204	BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$1,277,130	OtherCostOrOtherBasisAmt
Depreciation	$1,237,721	DepreciationAmt
Book Value	$39,409	BookValueAmt

Field	Value	IRS element (for citing)
Total Book Value Land Buildings	$6,650,483	TotalBookValueLandBuildingsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp (3 entries)

DescDesc	AmtAmt
DEPOSITS FROM CAMPAIGN SPONSORS	$600,000
ACCUMULATED POSTRETIREMENT BENEFIT OBLIGATION	$188,776
DEFERRED RENTAL OBLIGATIONS	$1,940,605

Field	Value	IRS element (for citing)
Total Liability	$2,729,381	TotalLiabilityAmt
Total Rev Etc Audited Fincl Stmt	$51,732,381	TotalRevEtcAuditedFinclStmtAmt
Net Unrealized Gains Invst	-$667,052	NetUnrealizedGainsInvstAmt
Donated Services And Use Fclts	$577,896	DonatedServicesAndUseFcltsAmt
Other Revenue	$1,252,747	OtherRevenueAmt
Revenue Not Reported	$1,163,591	RevenueNotReportedAmt
Revenue Subtotal	$50,568,790	RevenueSubtotalAmt
Revenue Not Reported Fincl Stmt	$0	RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990	$50,568,790	TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt	$47,953,206	TotExpnsEtcAuditedFinclStmtAmt
Donated Services Use Fclts	$577,896	DonatedServicesUseFcltsAmt
Other Expenses Included	$1,225,449	OtherExpensesIncludedAmt
Expenses Not Reported	$1,803,345	ExpensesNotReportedAmt
Expenses Subtotal	$46,149,861	ExpensesSubtotalAmt
Expenses Not Rpt Fincl Stmt	$0	ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990	$46,149,861	TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail (2 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
PART XI, LINE 2D - OTHER ADJUSTMENTS:	DIRECT EXPENSES OF SPECIAL EVENTS REPORTED ON PART VIII, LINE 8B: $1,225,449 ACTUARIAL GAIN/LOSS ON ACCUMULATED POST RETIREMENT OBLIGATION: $27,298
PART XII, LINE 2D - OTHER ADJUSTMENTS:	DIRECT EXPENSES OF SPECIAL EVENTS REPORTED ON PART VIII LINE 8B: $1,225,449

Schedule G IRS990ScheduleG

Field	Value	IRS element (for citing)
Mail Solicitations	Yes (X)	MailSolicitationsInd
Email Solicitations	Yes (X)	EmailSolicitationsInd
Phone Solicitations	Yes (X)	PhoneSolicitationsInd
In Person Solicitations	Yes (X)	InPersonSolicitationsInd
Solicitation Of Non Govt Grants	Yes (X)	SolicitationOfNonGovtGrantsInd
Special Fundraising Events	Yes (X)	SpecialFundraisingEventsInd
Agrmt Prof Fundraising Acty	Yes (1)	AgrmtProfFundraisingActyInd

Fundraiser Activity Info FundraiserActivityInfoGrp

Field	Value	IRS element (for citing)
Person	PATRICE CLAREMAN	PersonNm

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	121 EAST 61ST ST	AddressLine1Txt
City	NEW YORK	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	10065	ZIPCd

Field	Value	IRS element (for citing)
Activity	ASSIST DIRECTOR OF SPECIAL EVENTS FOR PUBLIC SERVICE AWARD A	ActivityTxt
Fundraiser Control Of Funds	0	FundraiserControlOfFundsInd
Gross Receipts	$4,946,931	GrossReceiptsAmt
Retained By Contractor	$54,000	RetainedByContractorAmt
Net To Organization	$4,892,931	NetToOrganizationAmt

Field	Value	IRS element (for citing)
Total Gross Receipts	$4,946,931	TotalGrossReceiptsAmt
Total Retained By Contractors	$54,000	TotalRetainedByContractorsAmt
Total Net To Organization	$4,892,931	TotalNetToOrganizationAmt
Licensed States	AL	LicensedStatesCd
Licensed States	AK	LicensedStatesCd
Licensed States	AR	LicensedStatesCd
Licensed States	CA	LicensedStatesCd
Licensed States	CO	LicensedStatesCd
Licensed States	CT	LicensedStatesCd
Licensed States	FL	LicensedStatesCd
Licensed States	GA	LicensedStatesCd
Licensed States	IL	LicensedStatesCd
Licensed States	KS	LicensedStatesCd
Licensed States	KY	LicensedStatesCd
Licensed States	ME	LicensedStatesCd
Licensed States	MD	LicensedStatesCd
Licensed States	MA	LicensedStatesCd
Licensed States	MI	LicensedStatesCd
Licensed States	MN	LicensedStatesCd
Licensed States	MS	LicensedStatesCd
Licensed States	MO	LicensedStatesCd
Licensed States	NH	LicensedStatesCd
Licensed States	NJ	LicensedStatesCd
Licensed States	NM	LicensedStatesCd
Licensed States	NY	LicensedStatesCd
Licensed States	NC	LicensedStatesCd
Licensed States	ND	LicensedStatesCd
Licensed States	OH	LicensedStatesCd
Licensed States	OK	LicensedStatesCd
Licensed States	OR	LicensedStatesCd
Licensed States	PA	LicensedStatesCd
Licensed States	RI	LicensedStatesCd
Licensed States	SC	LicensedStatesCd
Licensed States	TN	LicensedStatesCd
Licensed States	UT	LicensedStatesCd
Licensed States	VA	LicensedStatesCd
Licensed States	WA	LicensedStatesCd
Licensed States	WV	LicensedStatesCd
Licensed States	WI	LicensedStatesCd

Fundraising Event Information FundraisingEventInformationGrp

Field	Value	IRS element (for citing)
Event1	ANNUAL DINNER	Event1Nm
Gross Receipts Event1	$4,946,931	GrossReceiptsEvent1Amt
Charitable Contri Event1	$4,536,711	CharitableContriEvent1Amt
Gross Revenue Event1	$410,220	GrossRevenueEvent1Amt
Rent Facility Costs Event1	$598,429	RentFacilityCostsEvent1Amt
Other Direct Expenses Event1	$549,874	OtherDirectExpensesEvent1Amt
Event2	WEST COAST EVENT	Event2Nm
Gross Receipts Event2	$413,500	GrossReceiptsEvent2Amt
Charitable Contri Event2	$413,500	CharitableContriEvent2Amt
Other Direct Expenses Event2	$77,146	OtherDirectExpensesEvent2Amt
Gross Receipts Total	$5,360,431	GrossReceiptsTotalAmt
Charitable Contributions Tot	$4,950,211	CharitableContributionsTotAmt
Gross Revenue Total Events	$410,220	GrossRevenueTotalEventsAmt
Rent Fclty Costs Total Events	$598,429	RentFcltyCostsTotalEventsAmt
Oth Direct Expnss Total Events	$627,020	OthDirectExpnssTotalEventsAmt
Direct Expense Summary Events	$1,225,449	DirectExpenseSummaryEventsAmt
Net Income Summary	-$815,229	NetIncomeSummaryAmt

Supplemental Information Detail SupplementalInformationDetail (2 entries)

Form And Line ReferenceFormAndLineReferenceDesc

ExplanationExplanationTxt

SCHEDULE G, PART I, LINE 2B, COLUMN (V)

PATRICE CLAREMAN PROVIDES CONSULTATION REGARDING SOLICITATION AND ADMINISTRATIVE SUPPORT FOR THE ADVERTISING COUNCIL'S ANNUAL DINNER. SHE RECEIVED A BASE FEE OF $46,000; WITH $6,000 DUE ON SIGNING OF CONTRACT AND $10,000 DUE ON SEPTEMBER 15TH, OCTOBER 15TH, NOVEMBER 15TH AND DECEMBER 15TH, PLUS AN ADDITIONAL BONUS OF $1,000 FOR EACH $100,000 RAISED ABOVE TARGET GOAL OF $4.1 MILLION.

SCHEDULE G, PART II, LINE 11:

EACH FALL, THE AD COUNCIL HOLDS THE PUBLIC SERVICE AWARD DINNER. CONTRIBUTIONS FROM THIS EVENT ARE REPORTED ON PART VIII, LINE 1C OF THE FORM 990 AS $4,536,711. AS MANY EVENT ATTENDEES PAY MORE THAN THE RETAIL VALUE OF THE ACTUAL DINNER AN OVERALL GAIN OF $3,798,628 IS REALIZED VS. THE EVENT LOSS OF $738,083 AS REPORTED ON SCHEDULE G PART II. IN MAY 2018, THE AD COUNCIL HELD A WEST COAST FUNDRAISING EVENT. CONTRIBUTIONS FROM THIS EVENT ARE REPORTED ON PART VIII, LINE 1C OF THE FORM 990 AS $413,500. AS THERE WAS NO RETAIL VALUE TO ATTEND THE EVENT AN OVERALL GAIN OF $336,354 IS REALIZED VS. THE EVENT LOSS OF $77,146 AS REPORTED ON SCHEDULE G PART II.

Schedule J IRS990ScheduleJ

Field	Value	IRS element (for citing)
Club Dues Or Fees	Yes (X)	ClubDuesOrFeesInd
Written Policy Ref T And E Expnss	Yes (1)	WrittenPolicyRefTAndEExpnssInd
Substantiation Required	Yes (1)	SubstantiationRequiredInd
Compensation Committee	Yes (X)	CompensationCommitteeInd
Independent Consultant	Yes (X)	IndependentConsultantInd
Form990 Of Other Organizations	Yes (X)	Form990OfOtherOrganizationsInd
Compensation Survey	Yes (X)	CompensationSurveyInd
Board Or Committee Approval	Yes (X)	BoardOrCommitteeApprovalInd
Severance Payment	Yes (1)	SeverancePaymentInd
Supplemental Nonqual Rtr Plan	Yes (1)	SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm	0	EquityBasedCompArrngmInd
Comp Based On Revenue Of Flng Org	0	CompBasedOnRevenueOfFlngOrgInd
Comp Bsd On Rev Related Orgs	0	CompBsdOnRevRelatedOrgsInd
Comp Bsd Net Earns Flng Org	0	CompBsdNetEarnsFlngOrgInd
Comp Bsd Net Earns Rltd Orgs	0	CompBsdNetEarnsRltdOrgsInd
Any Non Fixed Payments	Yes (1)	AnyNonFixedPaymentsInd
Initial Contract Exception	0	InitialContractExceptionInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (19 entries)

TitleTitleTxt	Base Compensation Filing OrgBaseCompensationFilingOrgAmt	Compensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmt	Bonus Filing OrganizationBonusFilingOrganizationAmount	Bonus Related OrganizationsBonusRelatedOrganizationsAmt	Other Compensation Filing OrgOtherCompensationFilingOrgAmt	Other Compensation Rltd OrgsOtherCompensationRltdOrgsAmt	Deferred Compensation Flng OrgDeferredCompensationFlngOrgAmt	Deferred Comp Rltd OrgsDeferredCompRltdOrgsAmt	Nontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmt	Nontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmt	Total Compensation Filing OrgTotalCompensationFilingOrgAmt	Total Compensation Rltd OrgsTotalCompensationRltdOrgsAmt	Comp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmt	Comp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
LISA SHERMAN
PRESIDENT AND CEO	$628,391	$0	$277,250	$0	$45,256	$0	$483,250	$0	$42,842	$0	$1,476,989	$0	$277,250	$0
KENNETH KROLL
CFO AS OF 01/23/18	$206,256	$0	$47,000	$0	$0	$0	$69,900	$0	$24,281	$0	$347,437	$0	$47,000	$0
BARBARA LESHINSKY
CHIEF REVENUE & DEVELOPMENT	$340,286	$0	$174,000	$0	$17,558	$0	$227,525	$0	$40,981	$0	$800,350	$0	$87,000	$0
PAULA VEALE
CHIEF MARKETING & COMMUNICATION	$317,756	$0	$79,000	$0	$11,092	$0	$165,225	$0	$40,665	$0	$613,738	$0	$79,000	$0
ELIZABETH ELLARD
CHIEF MEDIA	$315,325	$0	$69,000	$0	$8,892	$0	$161,500	$0	$37,283	$0	$592,000	$0	$69,000	$0
HEIDI ARTHUR
CHIEF CAMPAIGN DEVELOPMENT	$250,191	$0	$55,000	$0	$1,190	$0	$75,100	$0	$32,999	$0	$414,480	$0	$55,000	$0
KATE EMANUEL
CHIEF BUSINESS OPERATIONS & STRATEGY	$236,642	$0	$47,000	$0	$1,331	$0	$74,000	$0	$24,122	$0	$383,095	$0	$47,000	$0
MICHELLE HILLMAN
CHIEF CAMPAIGN DEVELOPMENT	$230,098	$0	$49,500	$0	$0	$0	$73,000	$0	$4,347	$0	$356,945	$0	$49,500	$0
REGINA BRADLEY
CHIEF TALENT & FACILITIES	$200,518	$0	$48,000	$0	$0	$0	$67,100	$0	$22,798	$0	$338,416	$0	$48,000	$0
ANTHONY FOLENO
SENIOR VP	$194,280	$0	$32,000	$0	$0	$0	$46,537	$0	$11,290	$0	$284,107	$0	$32,000	$0
DANIELLE LINET
SENIOR VP	$182,091	$0	$33,800	$0	$0	$0	$50,431	$0	$36,171	$0	$302,493	$0	$33,800	$0
SARA WEISENTHAL
SENIOR VP	$178,818	$0	$33,538	$0	$0	$0	$46,766	$0	$10,595	$0	$269,717	$0	$33,538	$0
ELLYN FISHER
SENIOR VP	$155,072	$0	$31,000	$0	$0	$0	$41,986	$0	$10,977	$0	$239,035	$0	$31,000	$0
ANNE DEO
SENIOR VP	$152,056	$0	$26,250	$0	$0	$0	$36,338	$0	$47,229	$0	$261,873	$0	$26,250	$0
ANASTASIA GOODSTEIN
SENIOR VP	$147,440	$0	$29,200	$0	$0	$0	$34,984	$0	$35,232	$0	$246,856	$0	$29,200	$0
KIMBERLY HARBIN
SENIOR VP	$144,353	$0	$26,750	$0	$0	$0	$0	$0	$9,074	$0	$180,177	$0	$26,750	$0
ROWENA PATRICK
SENIOR VP	$141,525	$0	$24,100	$0	$0	$0	$31,702	$0	$12,420	$0	$209,747	$0	$24,100	$0
ANTHONY SIGNORELLI
SENIOR VP	$141,624	$0	$22,500	$0	$0	$0	$38,647	$0	$10,117	$0	$212,888	$0	$22,500	$0
PRISCILLA NATKINS
EXECUTIVE VP	$1,386	$0	$0	$0	$165,850	$0	$0	$0	$0	$0	$167,236	$0	$0	$0

Supplemental Information Detail SupplementalInformationDetail (4 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
PART I, LINE 1A	THE AD COUNCIL PROVIDED REIMBURSEMENT FOR HEALTH CLUB DUES TO THE FOLLOWING INDIVIDUALS: LISA SHERMAN - $900; BARBARA LESHINSKY - $1,050; PAULA VEALE - $900; ELIZABETH ELLARD - $857; HEIDI ARTHUR - $900; MICHELLE HILLMAN - $450; KEN KROLL - $450; ANTHONY FOLENO - $259; DANIELLE LINET - $259; ELLYN FISHER - $135; ANASTASIA GOODSTEIN - $259; ANTHONY SIGNORELLI - $259
PART I, LINE 3	APPROXIMATELY EVERY THREE YEARS, THE AD COUNCIL HIRES AN INDEPENDENT CONSULTING FIRM TO CONDUCT A COMPREHENSIVE COMPENSATION STUDY. THE STUDY IS CONDUCTED TO ASSESS THE EXTERNAL COMPETITIVENESS OF THE AD COUNCIL'S CURRENT TOTAL PAY, DEVELOP COMPARABLE MARKET BASE SALARY AND TOTAL PAY SUMMARY STATISTICS AND AUDIT AND RECOMMEND CHANGES TO THE AD COUNCIL'S EMPLOYEE INCENTIVE PLAN. THE MOST RECENT COMPREHENSIVE STUDY WAS PERFORMED IN SEPTEMBER 2017 AND REVIEWED FOR UPDATED COST OF LIVING ADJUSTMENTS IN SEPTEMBER 2018. THE INFORMATION GATHERED FROM THESE STUDIES IS USED TO HELP INFORM THE DECISION-MAKING PROCESS OF THE COMPENSATION COMMITTEE. THE COMPENSATION COMMITTEE IS COMPRISED OF THE CHAIRMAN OF THE BOARD, THE TWO VICE CHAIRS AND THE HEAD OF THE FINANCE COMMITTEE. THE COMMITTEE MEETS AT LEAST ANNUALLY TO REVIEW AND ESTABLISH THE TOTAL COMPENSATION PACKAGE (BASE SALARY AND INCENTIVE GOALS) FOR THE PRESIDENT AND CEO AND D CHIEFS. THE COMMITTEE ALSO REVIEWS AND APPROVES THE TOTAL INCENTIVE PAYOUT FOR THE ENTIRE ORGANIZATION. THIS ENTIRE PROCESS IS CONTEMPORANEOUSLY DOCUMENTED IN MEETING MINUTES. F FISCAL YEAR 2017 COMPENSATION REVIEW WAS PERFORMED ON SEPTEMBER 8, 2016. FISCAL YEAR 2018 COMPENSATION REVIEW WAS PERFORMED ON OCTOBER 16, 2017.
PART I, LINES 4A-B	LINE 4A: IN AUGUST 2016, THE AD COUNCIL UNDERWENT A SIGNIFICANT ORGANIZATIONAL RESTRUCTURE ACROSS ALL DEPARTMENTS. AN OUTCOME OF THIS RESTRUCTURE WAS THE JOB ELIMINATION OF SEVERAL HIGHLY COMPENSATED POSITIONS. SEVERANCE WAS PAID TO PRISCILLA NATKINS IN CALENDAR YEAR 2017 IN THE AMOUNT OF $165,849.96 AND THIS AMOUNT IS REFLECTED IN COLUMN B(III). THIS AMOUNT WAS ALSO REFLECTED ON THE 2016 990 AS IT WAS ACCRUED FOR DURING FISCAL YEAR 2016. LINE 4B: THE AD COUNCIL'S SUPPLEMENTAL EXECUTIVE RETIREMENT PLAN ("SERP") IS SPONSORED BY THE ADVERTISING COUNCIL, INC., A TAX-EXEMPT ENTITY UNDER SECTION 501(C) (3) OF THE INTERNAL REVENUE CODE OF 1986, AS AMENDED (THE "CODE"). THE PURPOSE OF THE PLAN IS TO OFFER ELIGIBLE EMPLOYEES OF THE EMPLOYER DEFERRED COMPENSATION BENEFITS UNDER CODE SECTION 457(F) TO SUPPLEMENT SUCH EMPLOYEES' RETIREMENT BENEFITS. THE PLAN IS INTENDED TO BE A TOP-HAT PLAN (I.E. AN UNFUNDED DEFERRED COMPENSATION PLAN MAINTAINED FOR CERTAIN MEMBERS OF A SELECT GROUP OF MANAGEMENT OR HIGHLY COMPENSATED EMPLOYEES) PURSUANT TO SECTIONS 201(2), 301(A)(3) AND 401(A)(1) OF THE EMPLOYEE RETIREMENT INCOME SECURITY ACT OF 1974, AS AMENDED ("ERISA"). DURING THE 2018 TAX YEAR, THE FOLLOWING OFFICERS AND KEY EMPLOYEES PARTICIPATED IN THE SERP PLAN AND RECEIVED CONTRIBUTIONS TOWARDS THEIR PLAN WHICH IS INCLUDED IN COLUMN C: LISA SHERMAN: $ 175,000.00 BETH ELLARD: $89,000 PAULA VEALE: $59,500 DURING FISCAL YEAR 2018, THE COMPENSATION COMMITTEE MADE THE DECISION TO TERMINATE THE SERP PLAN. ON JUNE 30, 2018, EXECUTIVE ACCOUNTS WERE CLOSED, AND THE FUNDS BECAME TAXABLE INCOME. ALL FINAL SERP CONTRIBUTIONS WERE MADE IN 2018.
PART I, LINE 7	AMOUNTS INCLUDED IN COLUMN C REFLECT BONUSES EARNED IN THE FISCAL YEAR BUT PAID OUT TWO AND A HALF MONTHS AFTER THE TAX YEAR ENDED. THEREFORE, THE AMOUNTS HAVE BEEN INCLUDED IN DEFERRED COMPENSATION AS REQUIRED BY THE FORM INSTRUCTIONS. ADDITIONALLY, EMPLOYER CONTRIBUTIONS MADE TO PARTICIPANTS 403(B) RETIREMENT PLAN ARE ALSO IDENTIFIED IN COLUMN C. DURING THE FISCAL YEAR 2018, THE AD COUNCIL ENTERED INTO A LONG-TERM INCENTIVE AGREEMENT, AS A PART OF A SUCCESSION PLANNING STRATEGY, WITH ITS CHIEF REVENUE & DEVELOPMENT OFFICER, BARBARA LESHINSKY. THIS AGREEMENT IS BASED ON ACHIEVING REVENUE GROWTH TO A SPECIFIC TARGET OVER A THREE-YEAR PERIOD. IF THE THREE-YEAR REVENUE TARGET IS REACHED THE AGREEMENT PROVIDES FOR A ONE TIME PAYOUT. DURING FISCAL YEAR 2018 AN ACCRUAL OF $ 127,025 WAS RECORDED TO REPRESENT THE EARNED PORTION OF THE REVENUE TARGET ACHIEVED. THIS AMOUNT IS REFLECTED ON SCHEDULE J, PART II, COLUMN C.

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (12 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
FORM 990, PART I, LINE 1	AS THE NATION'S PREMIER PROVIDER OF PUBLIC SERVICE COMMUNICATIONS, THE AD COUNCIL CREATES CAMPAIGNS ON BEHALF OF NONPROFIT ORGANIZATIONS AND GOVERNMENT AGENCIES, TACKLING THE MOST PRESSING SOCIAL ISSUES AFFECTING AMERICAN SOCIETY TODAY. WE RAISE AWARENESS AND INSPIRE ACTION ON DOZENS OF CRITICAL SOCIAL ISSUES, INCLUDING DISCRIMINATION, GUN SAFETY, OPIOID MISUSE PREVENTION, SUICIDE PREVENTION AND CHILDHOOD HUNGER. THROUGH OUR COMPELLING AND CUTTING-EDGE COMMUNICATIONS, WE CONNECT WITH AMERICANS TO INSPIRE, INFORM AND SAVE LIVES.
FORM 990, BOX B, AMENDED RETURN:	THE ADVERTISING COUNCIL AMENDED THE 2017 990 FORM TO CORRECTLY REPORT THE COMPENSATION OF THE CURRENT OFFICERS/DIRECTORS/TRUSTEES/KEY EMPLOYEES AND OTHER SALARY AND WAGES PART IX LINES 5/7/8.
FORM 990, PART III, LINE 4A, PROGRAM SERVICE ACCOMPLISHMENTS:	WHILE DONATED MEDIA IS ESSENTIAL TO THE SUCCESS OF THE CAMPAIGNS, WE ULTIMATELY STRIVE TO INSPIRE ACTION AND IMPROVE LIVES. WE CONTINUALLY SEEK WAYS TO INNOVATE AND TO ENHANCE THE IMPACT OF OUR SPONSOR'S CAMPAIGNS, AND THIS YEAR WAS NO DIFFERENT. WE SECURED NEW CREATIVE, TECHNOLOGY, DIGITAL, MOBILE AND MEDIA PARTNERS TO DEEPEN ENGAGEMENT AND DRIVE BEHAVIORAL SHIFTS AMONG ALL OF OUR TARGET AUDIENCES. SPECIFICALLY: - KICKED OFF THE DEVELOPMENT OF A NEW FULLY INTEGRATED ALZHEIMER'S AWARENESS CAMPAIGN WITH THE ALZHEIMER'S ASSOCIATION. - LAUNCHED OUR FIRST ROUND OF WORK FOR EIGHT NEW INITIATIVES ADDRESSING THE FOLLOWING CRITICALLY IMPORTANT AND TIMELY ISSUES: -THE TRUTH ABOUT OPIOIDS: IN PARTNERSHIP WITH THE TRUTH INITIATIVE AND THE OFFICE OF NATIONAL DRUG CONTROL POLICY (ONDCP), THIS CAMPAIGN AIMS TO PREVENT OPIOID MISUSE BY SHOWING TRUE STORIES OF THE DANGER AND EASE OF ADDICTION. -GUN SAFETY: END FAMILY FIRE: IN PARTNERSHIP WITH THE BRADY CAMPAIGN TO PREVENT GUN VIOLENCE, THIS CAMPAIGN AIMS TO ENCOURAGE PROPER GUN SAFETY AND RESPONSIBLE OWNERSHIP BY RAISING AWARENESS OF "FAMILY FIRE". "FAMILY FIRE" REFERS TO SHOOTINGS THAT INVOLVE IMPROPERLY STORED OR MISUSED GUNS FOUND IN HOMES, WHICH IS A REAL AND PREVENTABLE TRAGEDY THAT AFFECTS MILLIONS OF FAMILIES. -CONFRONTING SEXUAL HARASSMENT: IN PARTNERSHIP WITH THE RAPE, ABUSE & INCEST NATIONAL NETWORK (RAINN) AND THE NATIONAL WOMEN'S LAW CENTER, THE AD COUNCIL DISTRIBUTED THREE PSAS DIRECTED BY SIGAL AVIN AND PRODUCED BY DAVID SCHWIMMER TO HELP RAISE AWARENESS OF SEXUAL HARASSMENT. THESE #THATSHARASSMENT FILMS DEPICT DIFFERENT SCENARIOS WHERE MALE CO-WORKERS IN POSITIONS OF POWER TAKE THINGS TOO FAR AND IN DOING SO RAISE AWARENESS OF THE VARIETY OF CIRCUMSTANCES IN WHICH SEXUAL HARASSMENT CAN OCCUR. -EMPOWERING GIRLS IN STEM: IN PARTNERSHIP WITH SEVERAL CORPORATE AND NONPROFIT PARTNERS, THIS CAMPAIGN INSPIRES MIDDLE SCHOOL GIRLS TO STAY IN STEM (SCIENCE, TECHNOLOGY ENGINEERING AND MATH) BY SHOWCASING FEMALE ROLE MODELS ACROSS A VARIETY OF STEM FIELDS. THE PSAS GIVE GIRLS AGES 11-15 THE INSPIRATION THEY NEED TO SEE THEMSELVES IN STEM AND REINFORCE THAT STEM IS COOL, CREATIVE, AND INSPIRING. -LGBT ACCEPTANCE: IN PARTNERSHIP WITH THE GILL FOUNDATION, THIS CAMPAIGN AIMS TO RAISE AWARENESS ABOUT DISCRIMINATION AGAINST LGBT (LESBIAN, GAY, BISEXUAL AND TRANSGENDER) AMERICANS AND PROMOTE ACCEPTANCE, EMPATHY AND UNDERSTANDING FOR THE MILLIONS OF LGBT AMERICANS WHO CAN BE KICKED OUT OF THEIR HOMES, FIRED FROM THEIR JOBS OR DENIED SERVICES JUST BECAUSE OF THEIR SEXUAL ORIENTATION OR GENDER IDENTITY. -SUICIDE PREVENTION: IN PARTNERSHIP WITH THE AMERICAN FOUNDATION FOR SUICIDE PREVENTION (AFSP) AND THE JED FOUNDATION, THIS CAMPAIGN AIMS TO ENCOURAGE AND EMPOWER YOUNG ADULTS TO REACH OUT TO A FRIEND WHO MAY BE STRUGGLING WITH THEIR MENTAL HEALTH. BY LEVERAGING MOMENTS OF VULNERABILITY IN THEIR FRIENDSHIPS, THEY CAN CREATE A SAFE SPACE FOR THEIR FRIENDS TO OPEN UP ABOUT MENTAL HEALTH. -BREAST CANCER RISK EDUCATION: IN PARTNERSHIP WITH SUSAN G. KOMEN, THIS CAMPAIGN AIMS TO EDUCATE AND INSPIRE BLACK WOMEN TO UNDERSTAND THEIR RISK OF BREAST CANCER AND TO ENGAGE WITH INFORMATION AND TOOLS THAT CAN ULTIMATELY PROMOTE EARLY DETECTION. CURRENTLY, BLACK WOMEN ARE 40% MORE LIKELY TO DIE OF BREAST CANCER THAN WHITE WOMEN. -LUNG CANCER SCREENING: IN PARTNERSHIP WITH THE AMERICAN LUNG ASSOCIATION, THIS CAMPAIGN AIMS TO EDUCATE AMERICANS ABOUT A LUNG CANCER SCREENING FOR THOSE AT HIGH RISK. LOW-DOSE CT SCANS ARE POTENTIALLY LIFESAVING AND CAN DETECT EARLY-STAGE LUNG CANCER BEFORE SYMPTOMS ARISE, WHEN MORE TREATMENT OPTIONS ARE AVAILABLE, AND THE CHANCES OF SURVIVAL ARE HIGHER. - CREATED A NATIONAL COMMUNICATIONS EFFORT THAT ENCOURAGED AMERICANS TO MAKE CASH DONATIONS TO ORGANIZATIONS WHICH HELP COMMUNITIES IMPACTED BY HURRICANES HARVEY, IRMA AND MARIA. - WORKED WITH BEST IN CLASS AGENCY PARTNERS (TRANSLATION, DROGA5, MCCANN, ANOMALY, DAVID & GOLIATH, ALMA) WHO DONATED THEIR PRO BONO CREATIVE RESOURCES TO LAUNCH 20 CAMPAIGNS INCLUDING HIGH BLOOD PRESSURE CONTROL, ENDING HUNGER, EMPOWERING GIRLS IN STEM, MEALS ON WHEELS VOLUNTEER RECRUITMENT AND CAREGIVING ASSISTANCE. -EXECUTED CUSTOM PARTNERSHIPS, ON BEHALF OF OUR SPONSORS WITH SOME OF THE AD COUNCIL'S KEY BOARD MEMBERS AND OTHER COMPANIES, INCLUDING YOUTUBE, TWITTER, SNAP, FACEBOOK, LINKEDIN, VERIZON, NEW YORK TIMES, NEW YORK POST, ESSENCE, MEREDITH CORPORATION, COMCAST /NBCU, FOX, AND OTHERS. -DEVELOPED A BLUEPRINT FOR AD COUNCIL'S DONATED AND PAID PROGRAMMATIC STRATEGY WITH DEMAND SIDE, SUPPLY SIDE AND PRIVATE MARKETPLACE PLATFORM PARTNERS, INCLUDING THE TRADE DESK AND AT&T. -SECURED MEDIA STRATEGY AND OUTREACH SUPPORT FROM FIVE NEW MEDIA AGENCIES (OMD, HAVAS, UNIVERSAL MCCANN, THE MEDIA KITCHEN AND ZENITH) ON BEHALF OF FIVE CAMPAIGNS (SAVING FOR RETIREMENT, HIGH BLOOD PRESSURE CONTROL, EMPOWERING GIRLS IN STEM, ADOPTION FROM FOSTER CARE, AND GUN SAFETY: END FAMILY FIRE). -ESTABLISHED A QUARTERLY MEDIA PLANNING PROCESS SPANNING 38 CAMPAIGNS AND 200+ NATIONAL MEDIA ACCOUNTS, INTEGRATING PAID MEDIA PRINCIPLES IN A DONATED MEDIA ENVIRONMENT AND INTEGRATING MEDIA INSIGHTS EARLY IN CAMPAIGN DEVELOPMENT. -EXECUTED MEDIA RELATIONS ON BEHALF OF THE AD COUNCIL'S BRAND AND CAMPAIGNS. MOST NOTABLY, WE SECURED CONSUMER, TRADE, NEWS AND ENTERTAINMENT PRESS, AS WELL AS THOUGHT LEADERSHIP PLACEMENTS FOR BYLINED ARTICLES. THIS INCLUDED BROADCAST (GOOD MORNING AMERICA, THE TODAY SHOW), PRINT (NEW YORK TIMES, AD WEEK) AND ONLINE (ROLLING STONE, MASHABLE, USA TODAY, ASSOCIATED PRESS, FAST COMPANY) COVERAGE. -FEATURED OUR SPONSORS CAMPAIGNS AT KEY INDUSTRY CONFERENCES, INCLUDING: CANNES LIONS FESTIVAL, WORLD ECONOMIC FORUM, ADVERTISING WEEK, WORLDZ, COLLISION, PTTOW!, AND SXSW INTERACTIVE. -LAUNCHED THE GEOLOCATION GAME "THE LEAGUE OF EXTRAORDINARY HUMANS" ON BEHALF OF OUR DIVERSITY AND INCLUSION (LOVE HAS NO LABELS) CAMPAIGN AT THE PAX VIDEO GAME CONFERENCE IN SEATTLE. THE GAME WAS LAUNCHED IN PARTNERSHIP WITH TWITCH, ROOSTER TEETH, SQUARE ENIX, CAPCOM, UBISOFT AND MICROSOFT. -CONTINUED TO EXPAND OUR INTERNAL INNOVATION TRAINING PROGRAM, SPLASHBOX, WHICH AIMS TO FOSTER INNOVATION AND A MORE AGILE "TEST AND SCALE" APPROACH TO OUR WORK. -EXPANDED OUR CREATORS FOR GOOD PROGRAM, WHICH RECRUITS DIGITAL CREATORS, CELEBRITIES, ATHLETES AND MUSICIANS TO INTEGRATE OUR CAMPAIGN MESSAGES INTO THEIR CHANNELS AND PLATFORMS. -CREATED AND REFRESHED OVER 40 NATIONAL MULTIMEDIA PUBLIC SERVICE CAMPAIGNS ON BEHALF OF NONPROFIT ORGANIZATIONS AND GOVERNMENT AGENCIES. WITH THE GOAL OF INSPIRING CHANGE AND IMPROVING LIVES, THE CAMPAIGNS ADDRESS FOUR CRITICAL AREAS: 1) FAMILY & COMMUNITY 2) HEALTH, 3) SAFETY AND 4) EDUCATION. FAMILY & COMMUNITY: THE FAMILY AND COMMUNITY CAMPAIGNS STRIVE TO BUILD VIBRANT FAMILIES AND COMMUNITIES ACROSS THE UNITED STATES. IN FY18, WE MAINTAINED OR LAUNCHED NEW WORK FOR THE FOLLOWING CAMPAIGNS: FATHERHOOD INVOLVEMENT, JOB TRAINING & EMPLOYMENT, LGBT ACCEPTANCE, MEALS ON WHEELS VOLUNTEER RECRUITMENT, REDUCING FOOD WASTE, SHELTER PET ADOPTION, AND WILDFIRE PREVENTION. IN THIS CATEGORY OF CAMPAIGNS, NOTABLE FY18 ACCOMPLISHMENTS INCLUDE: -DIVERSITY & INCLUSION: SINCE LAUNCHING IN FEBRUARY 2017, THE "FANS OF LOVE" VIDEO HAS BEEN VIEWED 86 MILLION TIMES, SHARED 749,000 TIMES, AND LIKED 818,000 TIMES (AS OF MAY 2018). -PATHWAYS TO EMPLOYMENT: FROM JUNE 2017 TO JUNE 2018, THE GRADS OF LIFE WEBSITE RECEIVED MORE THAN 231,000 VISITORS AND MORE THAN 15.6K PARTNER SEARCHES. FROM APRIL 2018 TO JUNE 2018, 103 BUSINESSES CONTACTED GRADS OF LIFE THROUGH GRADSOFLIFE.ORG. THIS BRINGS THE TOTAL NUMBER OF BUSINESSES THAT HAVE REACHED OUT ABOUT ESTABLISHING TALENT PIPELINES TO MORE THAN 500 SINCE THE CAMPAIGN'S LAUNCH IN 2014. -REDUCING FOOD WASTE: SINCE ITS LAUNCH IN MAY 2017, THE "SAVE THE FOOD" AMAZON ALEXA SKILL HAD 477,300 UNIQUE CUSTOMERS AND 636,600 SESSIONS. THE ALEXA SKILL RECEIVED AND RESPONDED TO OVER 2.9 MILLION UTTERANCES (AS OF MAY 31, 2018). -DISCOVERING NATURE: 52,600 ZIP CODE SEARCHES ON DISCOVERTHEFOREST.ORG BETWEEN JANUARY 2018 AND JUNE 30, 2018 -SHELTER PET ADOPTION: THE CAMPAIGN WEBSITE HAD OVER 144,000 SEARCHES FOR A PET BETWEEN JANUARY 2018 AND JUNE 30, 2018, WHICH IS THE CAMPAIGN'S PRIMARY WEB KPI.
FORM 990, PART III, LINE 4A, PROGRAM SERVICE ACCOMPLISHMENTS:	HEALTH: IN FY18, HEALTH CAMPAIGNS PROMOTED HEALTHY BEHAVIORS AND PREVENTION THROUGH EFFORTS ON OPIOID MISUSE PREVENTION, AUTISM AWARENESS, HIGH BLOOD PRESSURE CONTROL AND TYPE 2 DIABETES PREVENTION. IN THIS CATEGORY OF CAMPAIGNS, NOTABLE FY18 ACCOMPLISHMENTS INCLUDE: - LUNG CANCER SCREENING: OUT OF THE 120,000 QUIZ COMPLETIONS FROM LAUNCH THROUGH JANUARY 2018, 42,000 PEOPLE WHO STARTED THE QUIZ MET ALL THE CRITERIA TO QUALIFY FOR A LUNG CANCER SCREENING. -TYPE 2 DIABETES PREVENTION: SIGNIFICANTLY MORE PEOPLE SAY THEY PLAN TO SPEAK TO (OR HAVE ALREADY SPOKEN TO) A DOCTOR ABOUT PREDIABETES (FROM 45% IN SEP 2017 TO 49% BY JUNE 2018). -TYPE 2 DIABETES PREVENTION: OVER NINE MONTHS (BETWEEN JULY 2017 AND MAY 2018), THE CAMPAIGN DROVE OVER 248,000 RISK TEST COMPLETIONS. SAFETY: SAFETY CAMPAIGNS HELP TO KEEP AMERICANS SAFE AND PREVENT INJURY. OUR EFFORTS FOR FY18 INCLUDED CAMPAIGNS ON BULLYING PREVENTION, BUZZED DRIVING PREVENTION, CHILD PASSENGER SAFETY, EMERGENCY PREPAREDNESS, EMERGENCY PREPAREDNESS NYC, TWEEN SEAT BELT SAFETY, AND TEXTING AND DRIVING PREVENTION. EDUCATION: THE CAMPAIGNS IN THIS CATEGORY STRIVE TO HELP CHILDREN AND ADULTS SUCCEED AND EXCEL. IN FY18, OUR CAMPAIGNS INCLUDED SAVING FOR RETIREMENT, TEACHER RECRUITMENT, AND HIGH SCHOOL EQUIVALENCY. IN THIS CATEGORY OF CAMPAIGNS, NOTABLE FY18 ACCOMPLISHMENTS INCLUDE: - HIGH SCHOOL EQUIVALENCY: THE ZIP-CODE SEARCH TOOL ON FINISHYOURDIPLOMA.ORG HAS BEEN USED MORE THAN 125,000 TIMES SINCE THE NEW CREATIVE WORK LAUNCHED IN DECEMBER 2017. AS OF JUNE 2018, VISITORS TO THE WEBSITE HAVE CONDUCTED 1.2 MILLION ZIP CODE SEARCHES SINCE 2010.
FORM 990, PART VI, SECTION A, LINE 4	THE ORGANIZATION AMENDED ITS BYLAWS TO CHANGE THE NUMBER OF BOARD DIRECTORS TO 150 DIRECTORS.
FORM 990, PART VI, SECTION B, LINE 11B	I) A COPY WAS PROVIDED TO THE AUDIT COMMITTEE OF THE BOARD OF DIRECTORS; II) THE 990 WAS PROVIDED ELECTRONICALLY; III) THE AD COUNCIL PROVIDES SCHEDULES TO AN OUTSIDE ACCOUNTING FIRM WHO PREPARES ITS FORM 990 FIRM AND HAS AN ESTABLISHED REVIEW PROCESS TO ENSURE THE INFORMATION PROVIDED IS COMPREHENSIVE AND TRUTHFUL. PRIOR TO FILING THE FINAL DRAFT (ELECTRONIC VERSION) OF THE FORM 990 IT IS PROVIDED TO THE AUDIT COMMITTEE FOR REVIEW AND COMMENT.
FORM 990, PART VI, SECTION B, LINE 12C	ALL BOARD MEMBERS, AND EMPLOYEES RECEIVE THE CODE OF CONDUCT AND CONFLICT OF INTEREST POLICY AND ARE REQUIRED TO SIGN THE POLICY. SIGNED FORMS ARE MAINTAINED BOTH WITHIN THE DEVELOPMENT DEPARTMENT (FOR BOARD MEMBERS/VOLUNTEERS) AND WITHIN THE HR DEPARTMENT (FOR EMPLOYEES). AD COUNCIL REQUIRES THAT ANY MEMBER REPORT IN WRITING ANY CONFLICT OF INTEREST THAT ARISES IN THE FOLLOWING MANNER: 1) MEMBERS OF THE BOARD OF DIRECTORS SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE CHAIRMAN OF THE BOARD; 2) EMPLOYEES SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE SENIOR VICE PRESIDENT, DIRECTOR OF HUMAN RESOURCES; AND 3) VOLUNTEERS SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE AD COUNCIL'S CEO OR CFO. THE EXISTENCE OF A POTENTIAL CONFLICT OF INTEREST DOES NOT NECESSARILY CONSTITUTE A VIOLATION OF THE CONFLICT OF INTEREST POLICY. THE POLICY REQUIRES DISCLOSURE AND REVIEW OF POTENTIAL CONFLICTS AND PROHIBITION OF ACTUAL CONFLICTS OF INTEREST. IN SOME CASES, DISCLOSURE MAY BE ALL THAT IS REQUIRED. IN OTHER CASES, THE SITUATION MAY REQUIRE ADDITIONAL ACTION TO AVOID AN ACTUAL CONFLICT OF INTEREST OR TO REMEDY ONE. WHERE A CONFLICT OF INTEREST ARISES, AN INTERESTED COVERED PARTY SHALL ABSTAIN FROM DELIBERATIONS AND REFRAIN FROM PARTICIPATING IN ANY DECISIONS OR VOTING IN CONNECTION WITH THE MATTER. THE CODE OF CONDUCT AND CONFLICT OF INTEREST POLICY IS REVIEWED ANNUALLY. THE POLICY WAS UPDATED FOR STAFF IN APRIL 2014 AND FOR THE BOARD IN OCTOBER 2014. THE UPDATED POLICY WAS DISTRIBUTED TO ALL EMPLOYEES AND BOARD MEMBERS/VOLUNTEERS TO BE REVIEWED AND SIGNED.
FORM 990, PART VI, SECTION B, LINE 15	APPROXIMATELY EVERY THREE YEARS, THE AD COUNCIL HIRES AN INDEPENDENT CONSULTING FIRM TO CONDUCT A COMPREHENSIVE COMPENSATION STUDY. THE STUDY IS CONDUCTED TO ASSESS THE EXTERNAL COMPETITIVENESS OF THE AD COUNCIL'S CURRENT TOTAL PAY, DEVELOP COMPARABLE MARKET BASE SALARY AND TOTAL PAY SUMMARY STATISTICS AND AUDIT AND RECOMMEND CHANGES TO THE AD COUNCIL'S EMPLOYEE INCENTIVE PLAN. THE MOST RECENT COMPREHENSIVE STUDY WAS PERFORMED IN SEPTEMBER 2017 AND REVIEWED FOR UPDATED COST OF LIVING ADJUSTMENTS IN SEPTEMBER 2018. THE INFORMATION GATHERED FROM THESE STUDIES IS USED TO HELP INFORM THE DECISION-MAKING PROCESS OF THE COMPENSATION COMMITTEE. THE COMPENSATION COMMITTEE IS COMPRISED OF THE CHAIRMAN OF THE BOARD, THE TWO VICE CHAIRS AND THE HEAD OF THE FINANCE COMMITTEE. THE COMMITTEE MEETS AT LEAST ANNUALLY TO REVIEW AND ESTABLISH THE TOTAL COMPENSATION PACKAGE (BASE SALARY AND INCENTIVE GOALS) FOR THE PRESIDENT AND CEO AND D CHIEFS. THE COMMITTEE ALSO REVIEWS AND APPROVES THE TOTAL INCENTIVE PAYOUT FOR THE ENTIRE ORGANIZATION. THIS ENTIRE PROCESS IS CONTEMPORANEOUSLY DOCUMENTED IN MEETING MINUTES. F FISCAL YEAR 2017 COMPENSATION REVIEW WAS PERFORMED ON SEPTEMBER 8, 2016. FISCAL YEAR 2018 COMPENSATION REVIEW WAS PERFORMED ON OCTOBER 16, 2017. OTHER KEY EMPLOYEES ARE ADDRESSED IN THE COMPENSATION STUDY AND THIS COMPARATIVE DATA IS USED AS A PART OF THE PROCESS WHERE THE CEO, CFO, HR AND DEPARTMENT HEADS REVIEW AND APPROVE THE COMPENSATION PACKAGE FOR EACH EMPLOYEE ANNUALLY.
FORM 990, PART VI, SECTION C, LINE 19	GOVERNING DOCUMENTS (BY-LAWS) AND/OR CONFLICT OF INTEREST POLICY ARE AVAILABLE UPON REQUEST. THE FINANCIAL STATEMENTS CAN BE FOUND ON THE AD COUNCIL'S WEBSITE WWW.ADCOUNCIL.ORG.
FORM 990, PART XI, LINE 9:	ACTUARIAL CHANGE IN POST RETIREMENT OBLIGATIONS 27,298.
FORM 990, PART XII, LINE 2C:	THE AD COUNCIL HAS AN AUDIT COMMITTEE THAT ASSUMES RESPONSIBILITY FOR THE OVERSIGHT OF THE AUDIT OF THE FINANCIAL STATEMENTS AND FOR THE SELECTION OF THE INDEPENDENT AUDITORS. THIS PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR.
FORM 990, PART VI, LINE 2:	THE AD COUNCIL'S BUSINESS MODEL INCLUDES THE SERVICES OF A PRO BONO ADVERTISING AGENCY FOR EACH OF THE PUBLIC SERVICE ANNOUNCEMENT CAMPAIGNS ("CAMPAIGNS") THAT THE AD COUNCIL CREATES AND DISTRIBUTES FOR ITS GOVERNMENT AND NON-PROFIT CLIENTS. AMONGST THESE VOLUNTEER AD AGENCIES ARE SEVERAL AGENCIES THAT HAVE OFFICERS WHO ALSO SIT ON THE AD COUNCIL BOARD. THE PRO BONO ADVERTISING AGENCIES ARE APPROVED BY THE CLIENT PRIOR TO THEIR SELECTION. THESE AGENCIES DONATE THEIR LABOR TO THE CAMPAIGN; WITH THE EXCEPTION OF CERTAIN PRE-AUTHORIZED SPECIALIZED TASKS WHICH ARE OFFERED AT SIGNIFICANTLY DISCOUNTED RATES. THE AD COUNCIL AND ITS CLIENTS PAY FOR PRE-APPROVED OUT OF POCKET COSTS INCURRED IN THE COURSE OF PERFORMANCE FOR THESE SPECIFIC CAMPAIGNS. THESE REIMBURSED COSTS INCLUDE PHYSICAL PRODUCTION, TRAVEL, THIRD PARTY RESEARCH, TELEPHONE, POSTAGE AND CERTAIN OTHER COSTS OF CREATING, PRODUCING, AND DISTRIBUTING THESE CAMPAIGNS. ADDITIONALLY, THE AD COUNCIL UTILIZES THE SERVICES OF SPECIALIZED VENDORS FOR THE CAMPAIGNS THAT OFTEN PROVIDE DISCOUNTED AND NONPROFIT RATES TO THE AD COUNCIL. AMONGST THESE SPECIALIZED VENDORS ARE SEVERAL BUSINESSES THAT HAVE OFFICERS WHO ALSO SIT ON THE AD COUNCIL BOARD. THE AD COUNCIL ALSO HAS SEVERAL REGIONAL EMPLOYEES WHO WORK OUT OF DONATED OFFICE SPACE FROM COMPANIES THAT HAVE OFFICERS WHO SIT ON THE AD COUNCIL BOARD. THESE COSTS ARE ACCOUNTED FOR AS DONATED USE OF FACILITIES.