ADVERTISING COUNCIL INC: Form 990, tax year 2018

View the entire original 990 at ProPublica ↗

Organization: ADVERTISING COUNCIL INC (EIN 13-0417693)
Tax period: 2018-07-01 to 2019-06-30
Filed: 2020-07-15
IRS object ID: 202031979349304888
Schema version: 2018v3.2
Source: Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header
Form 990
Schedule A
Schedule B
Schedule D
Schedule G
Schedule J
Schedule O

Return header ReturnHeader

Field	Value	IRS element (for citing)
Return	2020-07-15T13:49:15-05:00	ReturnTs
Tax Period End	2019-06-30	TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

Field	Value	IRS element (for citing)
Preparer Firm EIN	271728945	PreparerFirmEIN

Preparer Firm Name PreparerFirmName

Field	Value	IRS element (for citing)
Business Name Line1	PKF O'CONNOR DAVIES LLP	BusinessNameLine1Txt

Preparer US Address PreparerUSAddress

Field	Value	IRS element (for citing)
Address Line1	665 FIFTH AVENUE	AddressLine1Txt
City	NEW YORK	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	10022	ZIPCd

Field	Value	IRS element (for citing)
Return Type	990	ReturnTypeCd
Tax Period Begin	2018-07-01	TaxPeriodBeginDt

Filer Filer

Field	Value	IRS element (for citing)
EIN	130417693	EIN

Business Name BusinessName

Field	Value	IRS element (for citing)
Business Name Line1	THE ADVERTISING COUNCIL INC	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Business Name Control	ADVE	BusinessNameControlTxt
Phone	2129221500	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	815 SECOND AVENUE 9TH FLOOR	AddressLine1Txt
City	NEW YORK	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	10017	ZIPCd

Business Officer BusinessOfficerGrp

Field	Value	IRS element (for citing)
Person	KENNETH M KROLL	PersonNm
Person Title	CHIEF FINANCIAL OFFICER	PersonTitleTxt
Phone	2129221500	PhoneNum
Signature	2020-07-15	SignatureDt
Discuss With Paid Preparer	Yes (1)	DiscussWithPaidPreparerInd

Preparer Person PreparerPersonGrp

Field	Value	IRS element (for citing)
Preparer Person	GARRETT M HIGGINS	PreparerPersonNm
PTIN	P00543209	PTIN
Phone	2122862600	PhoneNum
Preparation	2020-07-13	PreparationDt

Filing Security Information FilingSecurityInformation

IP Address IPAddress

Field	Value	IRS element (for citing)
I Pv4 Address	108.35.122.103	IPv4AddressTxt

Field	Value	IRS element (for citing)
IP	2020-07-15	IPDt
IP Tm	13:28:10	IPTm
IP Timezone	ED	IPTimezoneCd
Filing License Type	P	FilingLicenseTypeCd
At Submission Creation Device Id	DA39A3EE5E6B4B0D3255BFEF95601890AFD80709	AtSubmissionCreationDeviceId
At Submission Filing Device Id	C5C0E2060BEB3F24671B5CC0358F632D6B4109AD	AtSubmissionFilingDeviceId

Field	Value	IRS element (for citing)
Tax	2018	TaxYr
Build TS	2021-01-29 14:40:06Z	BuildTS

Form 990 IRS990

Doing Business As Name DoingBusinessAsName

Field	Value	IRS element (for citing)
Business Name Line1	AD COUNCIL EDGE	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Principal Officer	KENNETH M KROLL	PrincipalOfficerNm

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	815 SECOND AVENUE 9TH FLOOR	AddressLine1Txt
City	NEW YORK	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	10017	ZIPCd

Field	Value	IRS element (for citing)
Gross Receipts	$54,882,429	GrossReceiptsAmt
Group Return For Affiliates	0	GroupReturnForAffiliatesInd
Organization501c3	Yes (X)	Organization501c3Ind
Website Address	HTTP://WWW.ADCOUNCIL.ORG/	WebsiteAddressTxt
Type Of Organization Corp	Yes (X)	TypeOfOrganizationCorpInd
Formation	1942	FormationYr
Legal Domicile State	NY	LegalDomicileStateCd
Activity Or Mission	SEE SCHEDULE O	ActivityOrMissionDesc
Voting Members Governing Body	145	VotingMembersGoverningBodyCnt
Voting Members Independent	144	VotingMembersIndependentCnt
Total Employee	298	TotalEmployeeCnt
Total Volunteers	333	TotalVolunteersCnt
Total Gross UBI	$0	TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm	$0	NetUnrelatedBusTxblIncmAmt
PY Contributions Grants	$19,018,471	PYContributionsGrantsAmt
CY Contributions Grants	$18,591,195	CYContributionsGrantsAmt
PY Program Service Revenue	$30,587,605	PYProgramServiceRevenueAmt
CY Program Service Revenue	$32,596,454	CYProgramServiceRevenueAmt
PY Investment Income	$1,677,226	PYInvestmentIncomeAmt
CY Investment Income	$811,927	CYInvestmentIncomeAmt
PY Other Revenue	-$714,512	PYOtherRevenueAmt
CY Other Revenue	-$830,958	CYOtherRevenueAmt
PY Total Revenue	$50,568,790	PYTotalRevenueAmt
CY Total Revenue	$51,168,618	CYTotalRevenueAmt
PY Grants And Similar Paid	$0	PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid	$0	CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members	$0	PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members	$0	CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid	$19,262,869	PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid	$20,083,132	CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns	$54,000	PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns	$70,250	CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense	$3,001,426	CYTotalFundraisingExpenseAmt
PY Other Expenses	$26,832,993	PYOtherExpensesAmt
CY Other Expenses	$31,251,823	CYOtherExpensesAmt
PY Total Expenses	$46,149,862	PYTotalExpensesAmt
CY Total Expenses	$51,405,205	CYTotalExpensesAmt
PY Revenues Less Expenses	$4,418,928	PYRevenuesLessExpensesAmt
CY Revenues Less Expenses	-$236,587	CYRevenuesLessExpensesAmt
Total Assets BOY	$49,472,301	TotalAssetsBOYAmt
Total Assets EOY	$47,828,938	TotalAssetsEOYAmt
Total Liabilities BOY	$14,711,317	TotalLiabilitiesBOYAmt
Total Liabilities EOY	$12,958,898	TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY	$34,760,984	NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY	$34,870,040	NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part III	Yes (X)	InfoInScheduleOPartIIIInd
Mission	THE AD COUNCIL IS WHERE CREATIVITY AND CAUSES CONVERGE. WE USE THE POWER OF COMMUNICATIONS TO TACKLE THE COUNTRY'S TOUGHEST ISSUES. [SEE CONTINUANCE ON SCHEDULE O]WE'VE BUILT A UNIQUE, PASSIONATE NETWORK OF PARTNERS - ACROSS MEDIA AND TECH, MARKETING, ENTERTAINMENT AND ADVERTISING, GOVERNMENT AND THE NONPROFIT WORLDS - AND WE GALVANIZE AND CONVENE OUR PARTNERS TO USE THEIR RESOURCES, TALENTS AND PLATFORMS FOR GOOD. WE MATCH THE RIGHT CAUSE WITH THE RIGHT PARTNERS TO CREATE POWERFUL MEDIA CAMPAIGNS THAT INSPIRE ACTION AND IMPROVE LIVES.	MissionDesc
Significant New Program Srvc	0	SignificantNewProgramSrvcInd
Significant Change	0	SignificantChangeInd
Expense	$39,877,538	ExpenseAmt
Revenue	$32,596,454	RevenueAmt
Desc	EACH AD COUNCIL CAMPAIGN IS TYPICALLY DEVELOPED ON BEHALF OF A NONPROFIT ORGANIZATION, FOUNDATION OR FEDERAL GOVERNMENT AGENCY. AD COUNCIL CAMPAIGNS ARE PRODUCED IN PARTNERSHIP WITH THE COUNTRY'S LEADING CREATIVE AGENCIES, WHO DONATE THEIR SERVICES PRO BONO. WE WORK WITH LEADING MEDIA, MARKETING, ENTERTAINMENT AND TECHNOLOGY COMPANIES ACROSS THE INDUSTRY TO SECURE DONATED MEDIA AND DEVELOP CUSTOM, INTEGRATED SOCIAL GOOD PARTNERSHIPS ON BEHALF OF OUR CAMPAIGNS. ADDITIONALLY, DONORS PROVIDE CRUCIAL OPERATING SUPPORT. [SEE CONTINUATION ON SCHEDULE O]	Desc
Total Program Service Expenses	$39,877,538	TotalProgramServiceExpensesAmt
Described In Section501c3	Yes (1)	DescribedInSection501c3Ind
Schedule B Required	Yes (1)	ScheduleBRequiredInd
Political Campaign Acty	0	PoliticalCampaignActyInd
Lobbying Activities	0	LobbyingActivitiesInd
Subject To Proxy Tax	0	SubjectToProxyTaxInd
Donor Advised Fund	0	DonorAdvisedFundInd
Conservation Easements	0	ConservationEasementsInd
Collections Of Art	0	CollectionsOfArtInd
Credit Counseling	0	CreditCounselingInd
Temp Or Permanent Endowments	0	TempOrPermanentEndowmentsInd
Report Land Building Equipment	Yes (1)	ReportLandBuildingEquipmentInd
Report Investments Other Sec	0	ReportInvestmentsOtherSecInd
Report Program Related Invst	0	ReportProgramRelatedInvstInd
Report Other Assets	0	ReportOtherAssetsInd
Report Other Liabilities	Yes (1)	ReportOtherLiabilitiesInd
Include FIN48 Footnote	0	IncludeFIN48FootnoteInd
Independent Audit Fincl Stmt	Yes (1)	IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt	0	ConsolidatedAuditFinclStmtInd
School Operating	0	SchoolOperatingInd
Foreign Office	0	ForeignOfficeInd
Foreign Activities	0	ForeignActivitiesInd
More Than5000 K To Org	0	MoreThan5000KToOrgInd
More Than5000 K To Individuals	0	MoreThan5000KToIndividualsInd
Professional Fundraising	Yes (1)	ProfessionalFundraisingInd
Fundraising Activities	Yes (1)	FundraisingActivitiesInd
Gaming Activities	0	GamingActivitiesInd
Operate Hospital	0	OperateHospitalInd
Grants To Organizations	0	GrantsToOrganizationsInd
Grants To Individuals	0	GrantsToIndividualsInd
Schedule J Required	Yes (1)	ScheduleJRequiredInd
Tax Exempt Bonds	0	TaxExemptBondsInd
Engaged In Excess Benefit Trans	0	EngagedInExcessBenefitTransInd
PY Excess Benefit Trans	0	PYExcessBenefitTransInd
Loan Outstanding	0	LoanOutstandingInd
Grant To Related Person	0	GrantToRelatedPersonInd
Business Rln With Org Mem	0	BusinessRlnWithOrgMemInd
Business Rln With Fam Mem	0	BusinessRlnWithFamMemInd
Business Rln With Officer Ent	0	BusinessRlnWithOfficerEntInd
Deductible Non Cash Contri	0	DeductibleNonCashContriInd
Deductible Art Contribution	0	DeductibleArtContributionInd
Terminate Operations	0	TerminateOperationsInd
Partial Liquidation	0	PartialLiquidationInd
Disregarded Entity	0	DisregardedEntityInd
Related Entity	0	RelatedEntityInd
Related Organization Ctrl Ent	0	RelatedOrganizationCtrlEntInd
Trnsfr Exmpt Non Chrtbl Rltd Org	0	TrnsfrExmptNonChrtblRltdOrgInd
Activities Conducted Prtshp	0	ActivitiesConductedPrtshpInd
Schedule O Required	Yes (1)	ScheduleORequiredInd
IRP Document	199	IRPDocumentCnt
IRP Document W2 G	0	IRPDocumentW2GCnt
Employee	298	EmployeeCnt
Employment Tax Returns Filed	Yes (1)	EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit	0	UnrelatedBusIncmOverLimitInd
Foreign Financial Account	0	ForeignFinancialAccountInd
Prohibited Tax Shelter Trans	0	ProhibitedTaxShelterTransInd
Taxable Party Notification	0	TaxablePartyNotificationInd
Nondeductible Contributions	0	NondeductibleContributionsInd
Quid Pro Quo Contributions	Yes (1)	QuidProQuoContributionsInd
Quid Pro Quo Contri Discl	Yes (1)	QuidProQuoContriDisclInd
Form8282 Property Disposed Of	0	Form8282PropertyDisposedOfInd
Rcv Fnds To Pay Prsnl Bnft Cntrct	0	RcvFndsToPayPrsnlBnftCntrctInd
Pay Premiums Prsnl Bnft Cntrct	0	PayPremiumsPrsnlBnftCntrctInd
Indoor Tanning Services	0	IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt	0	SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc	0	SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VI	Yes (X)	InfoInScheduleOPartVIInd
Governing Body Voting Members	145	GoverningBodyVotingMembersCnt
Independent Voting Member	144	IndependentVotingMemberCnt
Family Or Business Rln	0	FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties	0	DelegationOfMgmtDutiesInd
Change To Org Documents	0	ChangeToOrgDocumentsInd
Material Diversion Or Misuse	0	MaterialDiversionOrMisuseInd
Members Or Stockholders	0	MembersOrStockholdersInd
Election Of Board Members	0	ElectionOfBoardMembersInd
Decisions Subject To Approva	0	DecisionsSubjectToApprovaInd
Minutes Of Governing Body	Yes (1)	MinutesOfGoverningBodyInd
Minutes Of Committees	Yes (1)	MinutesOfCommitteesInd
Officer Mailing Address	0	OfficerMailingAddressInd
Local Chapters	0	LocalChaptersInd
Form990 Provided To Gvrn Body	0	Form990ProvidedToGvrnBodyInd
Conflict Of Interest Policy	Yes (1)	ConflictOfInterestPolicyInd
Annual Disclosure Covered Prsn	Yes (1)	AnnualDisclosureCoveredPrsnInd
Regular Monitoring Enfrc	Yes (1)	RegularMonitoringEnfrcInd
Whistleblower Policy	Yes (1)	WhistleblowerPolicyInd
Document Retention Policy	Yes (1)	DocumentRetentionPolicyInd
Compensation Process CEO	Yes (1)	CompensationProcessCEOInd
Compensation Process Other	Yes (1)	CompensationProcessOtherInd
Investment In Joint Venture	0	InvestmentInJointVentureInd
States Where Copy Of Return Is Fld	AL	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	AR	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	CA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	FL	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	GA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	IL	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	KS	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	KY	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MD	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MI	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MN	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NC	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	ND	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NH	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NJ	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NM	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NY	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	OR	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	PA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	RI	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	SC	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	TN	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	UT	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	VA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	WV	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	WI	StatesWhereCopyOfReturnIsFldCd
Other Website	Yes (X)	OtherWebsiteInd
Upon Request	Yes (X)	UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Field	Value	IRS element (for citing)
Person	KENNETH M KROLL CFO	PersonNm
Phone	2129841946	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	815 SECOND AVENUE 9TH FLOOR	AddressLine1Txt
City	NEW YORK	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	10017	ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (197 entries)

TitleTitleTxt	Average Hours Per WeekAverageHoursPerWeekRt	Individual Trustee Or DirectorIndividualTrusteeOrDirectorInd	OfficerOfficerInd	Reportable Comp From OrgReportableCompFromOrgAmt	Reportable Comp From Rltd OrgReportableCompFromRltdOrgAmt	Other CompensationOtherCompensationAmt	Key EmployeeKeyEmployeeInd	Highest Compensated EmployeeHighestCompensatedEmployeeInd	Former Ofcr Director TrusteeFormerOfcrDirectorTrusteeInd
LINDA BOFF
CHAIR	3.50	Yes (X)	Yes (X)	$0	$0	$0
DAVID SABLE
IMMEDIATE PAST CHAIR	2.00	Yes (X)	Yes (X)	$0	$0	$0
DAVID FISCHER
VICE CHAIR	2.00	Yes (X)	Yes (X)	$0	$0	$0
LINDA YACCARINO
VICE CHAIR	2.00	Yes (X)	Yes (X)	$0	$0	$0
LAURA CORB
SECRETARY	1.00	Yes (X)	Yes (X)	$0	$0	$0
STEPHEN LACY
CHAIR FINANCE COMMITTEE	3.00	Yes (X)	Yes (X)	$0	$0	$0
DAVE ABBOTT
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SABAH ASHRAF
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LOU AVERSANO
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SPENCER BAIM
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JACK BAMBERGER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LESLIE BERLAND
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TANYA BERMAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JULIE BERNARD
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LYNNE BIGGAR
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JOSEPH BIHLMIER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SHANNON BRAYTON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
NICK BRIEN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
HEIDI BROWNING
DIRECTOR	0.50	Yes (X)		$0	$0	$0
PHILIPPE BROWNING
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KASHA CACY
DIRECTOR	1.00	Yes (X)		$0	$0	$0
SUSAN CANAVARI
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LISA CAPUTO
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TIM CASTELLI
DIRECTOR	0.50	Yes (X)		$0	$0	$0
WENDY CLARK
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MICHAEL CLINTON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JILL CRESS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SETH DALLAIRE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JAMES DATRI
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TOM DAVIS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MAINARDO DE NARDIS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
HARRIS DIAMOND
DIRECTOR	0.50	Yes (X)		$0	$0	$0
HUGH DINEEN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JONAH DISEND
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LISA DONOHUE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RICHARD EDELMAN
DIRECTOR	1.00	Yes (X)		$0	$0	$0
TINA EDMUNDSON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
PAM EL
DIRECTOR	0.50	Yes (X)		$0	$0	$0
NANCY ELDER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TIM ELLIS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
EDWARD ERHARDT
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KONRAD FELDMAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RITA FERRO
DIRECTOR	0.50	Yes (X)		$0	$0	$0
NANCY J FLETCHER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
CHRIS FOLEY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MAUREEN FORD
DIRECTOR	0.50	Yes (X)		$0	$0	$0
CONSTANCE FRAZIER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ROB FREDERICK
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ERNESTINE FU
DIRECTOR	0.50	Yes (X)		$0	$0	$0
AMY FULLER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MARIANNE GAMBELLI
DIRECTOR	0.50	Yes (X)		$0	$0	$0
WAYNE GATTINELLA
DIRECTOR	0.50	Yes (X)		$0	$0	$0
BEN GOLDHIRSH
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RICK GOMEZ
DIRECTOR	0.50	Yes (X)		$0	$0	$0
BOB GREENBERG
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JILL GREGORY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MIKE HADGIS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SCOTT HAGEDORN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
BILL C HAGELSTEIN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KATHLEEN HALL
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LAUREN HANRAHAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JODI HARRIS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
CARLA HASSAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
EVA HEYMAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
BRAD HIRANAGA
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DAVID HOHMAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MICHAEL HOUSTON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MICHELLE HULST
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TAMARA INGRAM
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MARCIEN JENCKES
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TIM JONES
DIRECTOR	0.50	Yes (X)		$0	$0	$0
GANNON JONES
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ALEXANDER JUTKOWITZ
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KAREN KAPLAN
DIRECTOR	1.00	Yes (X)		$0	$0	$0
JON KAPLAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MARLA KAPLOWITZ
DIRECTOR	0.50	Yes (X)		$0	$0	$0
HARRY KARGMAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DENISE KARKOS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ANDREW KASPRZYCKI
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MICHAEL E KASSAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SCOTT KAUFFMAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JACKI KELLEY
DIRECTOR	1.00	Yes (X)		$0	$0	$0
SOPHIE KELLY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KELLYN KENNY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
COLIN KINSELLA
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JULIE KOEWLER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MEREDITH KOPIT LEVIEN
DIRECTOR	1.00	Yes (X)		$0	$0	$0
DARREN LACHTMAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
CATHERINE LACOUR
DIRECTOR	0.50	Yes (X)		$0	$0	$0
STEVE LANZANO
DIRECTOR	0.50	Yes (X)		$0	$0	$0
NICK LAW
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KRISTIN LEMKAU
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TARA WALPERT LEVY
DIRECTOR	1.00	Yes (X)		$0	$0	$0
DAVID LEVY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LYNN LEWIS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ANN LEWNES
DIRECTOR	1.00	Yes (X)		$0	$0	$0
ROBERT D LIODICE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JEFF LUCAS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JEFFREY S MADDOCK
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ERIN MADORSKY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
PAMELA MANN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JOE MARCHESE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LEV MASS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ROB MASTER
DIRECTOR	1.00	Yes (X)		$0	$0	$0
LIZ MATTHEWS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SEAN MCCAFFREY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
COLIN MCCONNELL
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ELIZABETH MCCUNE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KIRK MCDONALD
DIRECTOR	1.00	Yes (X)		$0	$0	$0
REBECCA MESSINA
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KATIE MILLER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JAMIE MOLDAFSKY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SEAN MORAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
CARTER MURRAY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
PETER NAYLOR
DIRECTOR	0.50	Yes (X)		$0	$0	$0
VICTORIA NOBLE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DIANA O'BRIEN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JOHN OSBORN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
NICOLLE PANGIS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RYAN PAULEY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MICHELLE PELUSO
DIRECTOR	0.50	Yes (X)		$0	$0	$0
PJ PEREIRA
DIRECTOR	0.50	Yes (X)		$0	$0	$0
STEVE PHELPS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ANDY POLANSKY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RAJA RAJAMANNAR
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SEAN REARDON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SETH ROGIN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LEIF ROLL
DIRECTOR	0.50	Yes (X)		$0	$0	$0
HAYLEY ROMER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JO ANN ROSS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MICHAEL I ROTH
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ADAM ROTH
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RANDALL ROTHENBERG
DIRECTOR	1.00	Yes (X)		$0	$0	$0
LINDSEY ROY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TROY RUHANEN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TARA RUSH-TRIPP
DIRECTOR	0.50	Yes (X)		$0	$0	$0
GEOFF SCHILLER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ERICA SCHMIDT
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TIM SCOTT
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DIEGO SCOTTI
DIRECTOR	1.00	Yes (X)		$0	$0	$0
CARRIE SEIFER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DENNIS D SELF
DIRECTOR	0.50	Yes (X)		$0	$0	$0
NIHARIKA SHAH
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TY SHAY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SAMANTHA SKEY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MICHAEL E SNEED
DIRECTOR	1.50	Yes (X)		$0	$0	$0
DONNA SPECIALE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MITCH SPOLAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MARTY ST GEORGE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
PETE STEIN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
BRIAN STEMPECK
DIRECTOR	0.50	Yes (X)		$0	$0	$0
HEATHER STEWART
DIRECTOR	0.50	Yes (X)		$0	$0	$0
STEVE STOUTE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
GREG STUART
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ANDREA SULLIVAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ANDREW SWINAND
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DAN TARMAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ROXANNE TAYLOR
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TODD TERESI
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JAMES THOMPSON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DAVID THUMA
DIRECTOR	0.50	Yes (X)		$0	$0	$0
GAIL TIFFORD
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RISHAD A TOBACCOWALA
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JOHN TRIMBLE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
VALERIE VARGAS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
GARY VAYNERCHUK
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MEREDITH VERDONE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TIFFANY R WARREN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DANIELLE WEISBERG
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TONY WEISMAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RISA WEXLER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
EUGENE WILLEMSEN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TERRANCE WILLIAMS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MICHELLE D WILSON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
BILL WISE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JENNIFER WITZ
DIRECTOR	0.50	Yes (X)		$0	$0	$0
STEVEN WOLFE PEREIRA
DIRECTOR	1.00	Yes (X)		$0	$0	$0
JENNIFER WONG
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LISA SHERMAN
PRESIDENT AND CEO	45.37	Yes (X)	Yes (X)	$1,793,628	$0	$555,009
KENNETH M KROLL
CHIEF FINANCIAL OFFICER	41.90		Yes (X)	$300,668	$0	$98,300
PAULA VEALE
CHIEF MARKETING & COMMUNICATION	40.67			$1,254,790	$0	$201,383	Yes (X)
BARBARA LESHINSKY
CHIEF REVENUE & DEVELOPMENT	39.27			$439,244	$0	$283,598	Yes (X)
HEIDI ARTHUR
CHIEF CAMPAIGN DEVELOPMENT	35.89			$319,047	$0	$121,862	Yes (X)
KATE EMANUEL
CHIEF BUSINESS OPERATIONS & STRATEGY	40.31			$321,424	$0	$105,454	Yes (X)
MICHELLE HILLMAN
CHIEF CAMPAIGN DEVELOPMENT	43.88			$311,476	$0	$79,292	Yes (X)
REGINA BRADLEY
CHIEF TALENT & FACILITIES	37.79			$281,393	$0	$90,380	Yes (X)
DANIELLE LINET
SENIOR VP	35.48			$222,483	$0	$87,373	Yes (X)
ANTHONY FOLENO
SENIOR VP	45.35			$231,419	$0	$60,874	Yes (X)
SARA WEISENTHAL
SENIOR VP	37.85			$214,624	$0	$59,469	Yes (X)
ANNE DEO
SENIOR VP	40.40			$181,755	$0	$84,542	Yes (X)
ELLYN FISHER
SENIOR VP	43.33			$186,356	$0	$60,112	Yes (X)
ANASTASIA GOODSTEIN
SENIOR VP	36.40			$179,024	$0	$71,612		Yes (X)
ANTHONY SIGNORELLI
SVP, CORPORATE PARTNERSHIPS	36.08			$174,427	$0	$49,508		Yes (X)
ROWENA PATRICK
VP	43.79			$174,039	$0	$49,238		Yes (X)
DEBORAH LEITER
SENIOR VP	35.05			$164,064	$0	$57,103		Yes (X)
KATHERINE PASTRE
SENIOR VP	43.30			$163,298	$0	$56,469		Yes (X)
ELIZABETH ELLARD
FORMER CHIEF MEDIA	0.00			$911,526	$0	$8,603			Yes (X)

Field	Value	IRS element (for citing)
Total Reportable Comp From Org	$7,824,685	TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org	$0	TotReportableCompRltdOrgAmt
Total Other Compensation	$2,180,181	TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K	56	IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed	Yes (1)	FormerOfcrEmployeesListedInd
Total Comp Greater Than150 K	Yes (1)	TotalCompGreaterThan150KInd
Compensation From Other Srcs	0	CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1Txt	CityContractorAddress/USAddress/CityNm	State AbbreviationContractorAddress/USAddress/StateAbbreviationCd	ZIPContractorAddress/USAddress/ZIPCd	ServicesServicesDesc	CompensationCompensationAmt
CIRCLE GRAPHICS LLC
PO BOX 07847	DENVER	CO	802170847	DIGITAL PRINTING - BILLBOARD & SIGNAGE	$2,701,696
STRUCTURE TONE LLC
330 WEST 34TH STREET	NEW YORK	NY	10001	CONSTRUCTION CONTRACTOR-OFFICE REMODEL	$1,384,043
RGA MEDIA GROUP
450 WEST 33RD STREET 12TH FLOOR	NEW YORK	NY	10001	AD AGENCY PRODUCTION SERVICES	$1,200,715
IPSOS PUBLIC AFFAIRS INC
301 MERRIT 7 4TH FLOOR	NORWALK	CT	06851	RESEARCH FIRM	$982,826
MCCANN-ERICKSON USA INC
622 THIRD AVENUE	NEW YORK	NY	10017	AD AGENCY PRODUCTION SERVICES	$891,593

Field	Value	IRS element (for citing)
Cntrct Rcvd Greater Than100 K	79	CntrctRcvdGreaterThan100KCnt
Fundraising	$5,275,478	FundraisingAmt
All Other Contributions	$13,315,717	AllOtherContributionsAmt
Noncash Contributions	$11,740	NoncashContributionsAmt
Total Contributions	$18,591,195	TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (2 entries)

DescDesc	BusinessBusinessCd	Total Revenue ColumnTotalRevenueColumnAmt	Related Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
PUBLIC SVC CAMPAIGNS	900099	$32,120,545	$32,120,545
EDGE CONSULTANCY FEES	900099	$475,909	$475,909

Field	Value	IRS element (for citing)
Total Program Service Revenue	$32,596,454	TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$650,690	TotalRevenueColumnAmt
Exclusion	$650,690	ExclusionAmt

Royalties Revenue RoyaltiesRevenueGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$35,000	TotalRevenueColumnAmt
Exclusion	$35,000	ExclusionAmt

Gross Amount Sales Assets GrossAmountSalesAssetsGrp

Field	Value	IRS element (for citing)
Securities	$2,610,510	SecuritiesAmt

Less Cost Oth Basis Sales Expnss LessCostOthBasisSalesExpnssGrp

Field	Value	IRS element (for citing)
Securities	$2,449,273	SecuritiesAmt

Gain Or Loss GainOrLossGrp

Field	Value	IRS element (for citing)
Securities	$161,237	SecuritiesAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$161,237	TotalRevenueColumnAmt
Exclusion	$161,237	ExclusionAmt

Field	Value	IRS element (for citing)
Fundraising Gross Income	$394,850	FundraisingGrossIncomeAmt
Contri Rpt Fundraising Event	$5,275,478	ContriRptFundraisingEventAmt
Fundraising Direct Expenses	$1,264,538	FundraisingDirectExpensesAmt

Net Incm From Fundraising Evt NetIncmFromFundraisingEvtGrp

Field	Value	IRS element (for citing)
Total Revenue Column	-$869,688	TotalRevenueColumnAmt
Exclusion	-$869,688	ExclusionAmt

Other Revenue Misc OtherRevenueMiscGrp

Field	Value	IRS element (for citing)
Desc	OTHER INCOME	Desc
Business	900099	BusinessCd
Total Revenue Column	$3,730	TotalRevenueColumnAmt
Exclusion	$3,730	ExclusionAmt

Field	Value	IRS element (for citing)
Other Revenue Total	$3,730	OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$51,168,618	TotalRevenueColumnAmt
Related Or Exempt Func Income	$32,596,454	RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue	$0	UnrelatedBusinessRevenueAmt
Exclusion	-$19,031	ExclusionAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

Field	Value	IRS element (for citing)
Total	$5,555,679	TotalAmt
Program Services	$2,272,396	ProgramServicesAmt
Management And General	$2,023,019	ManagementAndGeneralAmt
Fundraising	$1,260,264	FundraisingAmt

Comp Disqual Persons CompDisqualPersonsGrp

Field	Value	IRS element (for citing)
Total	$16,245	TotalAmt
Program Services	$16,245	ProgramServicesAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

Field	Value	IRS element (for citing)
Total	$11,648,205	TotalAmt
Program Services	$8,588,694	ProgramServicesAmt
Management And General	$2,094,738	ManagementAndGeneralAmt
Fundraising	$964,773	FundraisingAmt

Pension Plan Contributions PensionPlanContributionsGrp

Field	Value	IRS element (for citing)
Total	$554,495	TotalAmt
Program Services	$357,869	ProgramServicesAmt
Management And General	$132,740	ManagementAndGeneralAmt
Fundraising	$63,886	FundraisingAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

Field	Value	IRS element (for citing)
Total	$1,271,911	TotalAmt
Program Services	$739,591	ProgramServicesAmt
Management And General	$442,347	ManagementAndGeneralAmt
Fundraising	$89,973	FundraisingAmt

Payroll Taxes PayrollTaxesGrp

Field	Value	IRS element (for citing)
Total	$1,036,597	TotalAmt
Program Services	$811,233	ProgramServicesAmt
Management And General	$125,978	ManagementAndGeneralAmt
Fundraising	$99,386	FundraisingAmt

Fees For Services Legal FeesForServicesLegalGrp

Field	Value	IRS element (for citing)
Total	$220,811	TotalAmt
Management And General	$220,811	ManagementAndGeneralAmt

Fees For Services Accounting FeesForServicesAccountingGrp

Field	Value	IRS element (for citing)
Total	$262,654	TotalAmt
Management And General	$262,654	ManagementAndGeneralAmt

Fees For Services Prof Fundraising FeesForServicesProfFundraising

Field	Value	IRS element (for citing)
Total	$70,250	TotalAmt
Fundraising	$70,250	FundraisingAmt

Fees For Srvc Invst Mgmnt Fees FeesForSrvcInvstMgmntFeesGrp

Field	Value	IRS element (for citing)
Total	$38,860	TotalAmt
Management And General	$38,860	ManagementAndGeneralAmt

Fees For Services Other FeesForServicesOtherGrp

Field	Value	IRS element (for citing)
Total	$446,242	TotalAmt
Management And General	$407,268	ManagementAndGeneralAmt
Fundraising	$38,974	FundraisingAmt

Advertising AdvertisingGrp

Field	Value	IRS element (for citing)
Total	$110,755	TotalAmt
Program Services	$45,444	ProgramServicesAmt
Management And General	$65,311	ManagementAndGeneralAmt

Office Expenses OfficeExpensesGrp

Field	Value	IRS element (for citing)
Total	$484,397	TotalAmt
Program Services	$300,473	ProgramServicesAmt
Management And General	$142,007	ManagementAndGeneralAmt
Fundraising	$41,917	FundraisingAmt

Information Technology InformationTechnologyGrp

Field	Value	IRS element (for citing)
Total	$1,470,040	TotalAmt
Program Services	$1,107,960	ProgramServicesAmt
Management And General	$358,555	ManagementAndGeneralAmt
Fundraising	$3,525	FundraisingAmt

Occupancy OccupancyGrp

Field	Value	IRS element (for citing)
Total	$1,250,762	TotalAmt
Program Services	$935,820	ProgramServicesAmt
Management And General	$238,395	ManagementAndGeneralAmt
Fundraising	$76,547	FundraisingAmt

Travel TravelGrp

Field	Value	IRS element (for citing)
Total	$626,398	TotalAmt
Program Services	$418,400	ProgramServicesAmt
Management And General	$114,158	ManagementAndGeneralAmt
Fundraising	$93,840	FundraisingAmt

Conferences Meetings ConferencesMeetingsGrp

Field	Value	IRS element (for citing)
Total	$233,085	TotalAmt
Program Services	$103,763	ProgramServicesAmt
Management And General	$94,833	ManagementAndGeneralAmt
Fundraising	$34,489	FundraisingAmt

Depreciation Depletion DepreciationDepletionGrp

Field	Value	IRS element (for citing)
Total	$1,146,773	TotalAmt
Management And General	$1,146,773	ManagementAndGeneralAmt

Insurance InsuranceGrp

Field	Value	IRS element (for citing)
Total	$101,100	TotalAmt
Management And General	$101,100	ManagementAndGeneralAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDesc	TotalTotalAmt	Program ServicesProgramServicesAmt	Management And GeneralManagementAndGeneralAmt	FundraisingFundraisingAmt
PRODUCTION & DISTRIBUTI	$23,244,643	$23,244,643
TEMP HELP & RECRUITING	$1,147,889	$589,186	$442,997	$115,706
EVALUATION & MEDIA OUTR	$223,425	$218,578	$4,697	$150
UBI TAX PAYMENT	$41,994	$31,420	$8,004	$2,570

All Other Expenses AllOtherExpensesGrp

Field	Value	IRS element (for citing)
Total	$201,995	TotalAmt
Program Services	$95,823	ProgramServicesAmt
Management And General	$60,996	ManagementAndGeneralAmt
Fundraising	$45,176	FundraisingAmt

Total Functional Expenses TotalFunctionalExpensesGrp

Field	Value	IRS element (for citing)
Total	$51,405,205	TotalAmt
Program Services	$39,877,538	ProgramServicesAmt
Management And General	$8,526,241	ManagementAndGeneralAmt
Fundraising	$3,001,426	FundraisingAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

Field	Value	IRS element (for citing)
BOY	$1,000	BOYAmt
EOY	$1,000	EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

Field	Value	IRS element (for citing)
BOY	$13,667,726	BOYAmt
EOY	$12,235,903	EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

Field	Value	IRS element (for citing)
BOY	$2,888,458	BOYAmt
EOY	$2,372,970	EOYAmt

Accounts Receivable AccountsReceivableGrp

Field	Value	IRS element (for citing)
BOY	$7,675,962	BOYAmt
EOY	$6,428,231	EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

Field	Value	IRS element (for citing)
BOY	$1,398,007	BOYAmt
EOY	$746,098	EOYAmt

Field	Value	IRS element (for citing)
Land Bldg Equip Cost Or Other Bss	$12,222,060	LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec	$6,314,784	LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

Field	Value	IRS element (for citing)
BOY	$6,650,483	BOYAmt
EOY	$5,907,276	EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

Field	Value	IRS element (for citing)
BOY	$17,190,665	BOYAmt
EOY	$20,137,460	EOYAmt

Total Assets TotalAssetsGrp

Field	Value	IRS element (for citing)
BOY	$49,472,301	BOYAmt
EOY	$47,828,938	EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

Field	Value	IRS element (for citing)
BOY	$6,873,652	BOYAmt
EOY	$7,395,086	EOYAmt

Deferred Revenue DeferredRevenueGrp

Field	Value	IRS element (for citing)
BOY	$5,108,284	BOYAmt
EOY	$2,565,056	EOYAmt

Other Liabilities OtherLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$2,729,381	BOYAmt
EOY	$2,998,756	EOYAmt

Total Liabilities TotalLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$14,711,317	BOYAmt
EOY	$12,958,898	EOYAmt

Field	Value	IRS element (for citing)
Organization Follows SFAS117	Yes (X)	OrganizationFollowsSFAS117Ind

Unrestricted Net Assets UnrestrictedNetAssetsGrp

Field	Value	IRS element (for citing)
BOY	$29,373,026	BOYAmt
EOY	$31,058,780	EOYAmt

Temporarily Rstr Net Assets TemporarilyRstrNetAssetsGrp

Field	Value	IRS element (for citing)
BOY	$5,387,958	BOYAmt
EOY	$3,811,260	EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$34,760,984	BOYAmt
EOY	$34,870,040	EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$49,472,301	BOYAmt
EOY	$47,828,938	EOYAmt

Field	Value	IRS element (for citing)
Info In Schedule O Part XI	Yes (X)	InfoInScheduleOPartXIInd
Reconcilation Revenue Expnss	-$236,587	ReconcilationRevenueExpnssAmt
Net Unrlzd Gains Losses Invst	$354,255	NetUnrlzdGainsLossesInvstAmt
Other Changes In Net Assets	-$8,612	OtherChangesInNetAssetsAmt
Info In Schedule O Part XII	Yes (X)	InfoInScheduleOPartXIIInd
Method Of Accounting Accrual	Yes (X)	MethodOfAccountingAccrualInd
Accountant Compile Or Review	0	AccountantCompileOrReviewInd
FS Audited	Yes (1)	FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

Field	Value	IRS element (for citing)
Separate Basis Fincl Stmt	Yes (X)	SeparateBasisFinclStmtInd

Field	Value	IRS element (for citing)
Audit Committee	Yes (1)	AuditCommitteeInd
Federal Grant Audit Required	Yes (1)	FederalGrantAuditRequiredInd
Federal Grant Audit Performed	Yes (1)	FederalGrantAuditPerformedInd

Schedule A IRS990ScheduleA

Field	Value	IRS element (for citing)
Publicly Supported Org509a2	Yes (X)	PubliclySupportedOrg509a2Ind

Gifts Grants Contris Rcvd509 GiftsGrantsContrisRcvd509Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$12,533,958	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$16,506,037	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$18,466,058	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$19,018,471	CurrentTaxYearMinus1YearAmt
Current Tax Year	$18,591,195	CurrentTaxYearAmt
Total	$85,115,719	TotalAmt

Gross Receipts Admissions GrossReceiptsAdmissionsGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$30,868,318	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$33,829,082	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$30,890,597	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$30,587,605	CurrentTaxYearMinus1YearAmt
Current Tax Year	$32,596,454	CurrentTaxYearAmt
Total	$158,772,056	TotalAmt

Total509 Total509Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$43,402,276	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$50,335,119	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$49,356,655	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$49,606,076	CurrentTaxYearMinus1YearAmt
Current Tax Year	$51,187,649	CurrentTaxYearAmt
Total	$243,887,775	TotalAmt

Amounts Rcvd Dsqlfy Person AmountsRcvdDsqlfyPersonGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$151,100	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$189,763	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$187,810	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$190,398	CurrentTaxYearMinus1YearAmt
Current Tax Year	$189,801	CurrentTaxYearAmt
Total	$908,872	TotalAmt

Substantial Contributors Amt SubstantialContributorsAmtGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$13,399,071	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$15,034,800	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$13,030,677	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$11,873,816	CurrentTaxYearMinus1YearAmt
Current Tax Year	$17,683,895	CurrentTaxYearAmt
Total	$71,022,259	TotalAmt

Subst And Dsqlfy Prsns Tot SubstAndDsqlfyPrsnsTotGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$13,550,171	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$15,224,563	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$13,218,487	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$12,064,214	CurrentTaxYearMinus1YearAmt
Current Tax Year	$17,873,696	CurrentTaxYearAmt
Total	$71,931,131	TotalAmt

Field	Value	IRS element (for citing)
Public Support Total509	$171,956,644	PublicSupportTotal509Amt

Gross Investment Income509 GrossInvestmentIncome509Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$302,428	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$376,558	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$425,498	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$590,263	CurrentTaxYearMinus1YearAmt
Current Tax Year	$685,690	CurrentTaxYearAmt
Total	$2,380,437	TotalAmt

Investment Income And UBTI InvestmentIncomeAndUBTIGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$302,428	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$376,558	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$425,498	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$590,263	CurrentTaxYearMinus1YearAmt
Current Tax Year	$685,690	CurrentTaxYearAmt
Total	$2,380,437	TotalAmt

Other Income509 OtherIncome509Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$2,988	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus1 Year	$717	CurrentTaxYearMinus1YearAmt
Current Tax Year	$3,730	CurrentTaxYearAmt
Total	$7,435	TotalAmt

Total Support Calendar Year TotalSupportCalendarYearGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$43,707,692	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$50,711,677	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$49,782,153	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$50,197,056	CurrentTaxYearMinus1YearAmt
Current Tax Year	$51,877,069	CurrentTaxYearAmt
Total	$246,275,647	TotalAmt

Field	Value	IRS element (for citing)
Public Support CY509	0.69820	PublicSupportCY509Pct
Public Support PY509	0.72780	PublicSupportPY509Pct
Investment Income CY	0.00970	InvestmentIncomeCYPct
Investment Income PY	0.00860	InvestmentIncomePYPct
Thirty Thr Pct Suprt Tests CY509	Yes (X)	ThirtyThrPctSuprtTestsCY509Ind

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

Field	Value	IRS element (for citing)
Contributor	RESTRICTED	ContributorNum

Contributor Business Name ContributorBusinessName

Field	Value	IRS element (for citing)
Business Name Line1	RESTRICTED	BusinessNameLine1

Contributor US Address ContributorUSAddress

Field	Value	IRS element (for citing)
Address Line1	RESTRICTED	AddressLine1
Address Line2	RESTRICTED	AddressLine2
City	RESTRICTED	City
State	RESTRICTED	State
ZIP Code	RESTRICTED	ZIPCode

Field	Value	IRS element (for citing)
Total Contributions	RESTRICTED	TotalContributionsAmt

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$6,386,172	OtherCostOrOtherBasisAmt
Depreciation	$1,162,872	DepreciationAmt
Book Value	$5,223,300	BookValueAmt

Equipment EquipmentGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$4,523,355	OtherCostOrOtherBasisAmt
Depreciation	$3,887,954	DepreciationAmt
Book Value	$635,401	BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$1,312,533	OtherCostOrOtherBasisAmt
Depreciation	$1,263,958	DepreciationAmt
Book Value	$48,575	BookValueAmt

Field	Value	IRS element (for citing)
Total Book Value Land Buildings	$5,907,276	TotalBookValueLandBuildingsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp (3 entries)

DescDesc	AmtAmt
DEPOSITS FROM CAMPAIGN SPONSORS	$480,000
ACCUMULATED POSTRETIREMENT BENEFIT OBLIGATION	$209,536
DEFERRED RENTAL OBLIGATIONS	$2,309,220

Field	Value	IRS element (for citing)
Total Liability	$2,998,756	TotalLiabilityAmt
Total Rev Etc Audited Fincl Stmt	$53,520,524	TotalRevEtcAuditedFinclStmtAmt
Net Unrealized Gains Invst	$354,255	NetUnrealizedGainsInvstAmt
Donated Services And Use Fclts	$733,113	DonatedServicesAndUseFcltsAmt
Other Revenue	$1,264,538	OtherRevenueAmt
Revenue Not Reported	$2,351,906	RevenueNotReportedAmt
Revenue Subtotal	$51,168,618	RevenueSubtotalAmt
Revenue Not Reported Fincl Stmt	$0	RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990	$51,168,618	TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt	$53,411,468	TotExpnsEtcAuditedFinclStmtAmt
Donated Services Use Fclts	$733,113	DonatedServicesUseFcltsAmt
Other Expenses Included	$1,273,150	OtherExpensesIncludedAmt
Expenses Not Reported	$2,006,263	ExpensesNotReportedAmt
Expenses Subtotal	$51,405,205	ExpensesSubtotalAmt
Expenses Not Rpt Fincl Stmt	$0	ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990	$51,405,205	TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail (2 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
PART XI, LINE 2D - OTHER ADJUSTMENTS:	DIRECT EXPENSES OF SPECIAL EVENTS REPORTED ON PART VIII, LINE 8B: $1,264,538
PART XII, LINE 2D - OTHER ADJUSTMENTS:	DIRECT EXPENSES OF SPECIAL EVENTS REPORTED ON PART VIII LINE 8B: $1,264,538 ACTUARIAL LOSS ON ACCUMULATED POST RETIREMENT OBLIGATION: $8,612

Schedule G IRS990ScheduleG

Field	Value	IRS element (for citing)
Mail Solicitations	Yes (X)	MailSolicitationsInd
Email Solicitations	Yes (X)	EmailSolicitationsInd
Phone Solicitations	Yes (X)	PhoneSolicitationsInd
In Person Solicitations	Yes (X)	InPersonSolicitationsInd
Solicitation Of Non Govt Grants	Yes (X)	SolicitationOfNonGovtGrantsInd
Special Fundraising Events	Yes (X)	SpecialFundraisingEventsInd
Agrmt Prof Fundraising Acty	Yes (1)	AgrmtProfFundraisingActyInd

Fundraiser Activity Info FundraiserActivityInfoGrp

Field	Value	IRS element (for citing)
Person	PATRICE CLAREMAN LLC	PersonNm

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	121 EAST 61ST ST	AddressLine1Txt
City	NEW YORK	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	10065	ZIPCd

Field	Value	IRS element (for citing)
Activity	ASSIST DIRECTOR OF SPECIAL EVENTS FOR PUBLIC SERVICE AWARD A	ActivityTxt
Fundraiser Control Of Funds	0	FundraiserControlOfFundsInd
Gross Receipts	$5,670,328	GrossReceiptsAmt
Retained By Contractor	$70,250	RetainedByContractorAmt
Net To Organization	$5,600,078	NetToOrganizationAmt

Field	Value	IRS element (for citing)
Total Gross Receipts	$5,670,328	TotalGrossReceiptsAmt
Total Retained By Contractors	$70,250	TotalRetainedByContractorsAmt
Total Net To Organization	$5,600,078	TotalNetToOrganizationAmt
Licensed States	AL	LicensedStatesCd
Licensed States	AK	LicensedStatesCd
Licensed States	AR	LicensedStatesCd
Licensed States	CA	LicensedStatesCd
Licensed States	CO	LicensedStatesCd
Licensed States	CT	LicensedStatesCd
Licensed States	FL	LicensedStatesCd
Licensed States	GA	LicensedStatesCd
Licensed States	IL	LicensedStatesCd
Licensed States	KS	LicensedStatesCd
Licensed States	KY	LicensedStatesCd
Licensed States	ME	LicensedStatesCd
Licensed States	MD	LicensedStatesCd
Licensed States	MA	LicensedStatesCd
Licensed States	MI	LicensedStatesCd
Licensed States	MN	LicensedStatesCd
Licensed States	MS	LicensedStatesCd
Licensed States	MO	LicensedStatesCd
Licensed States	NH	LicensedStatesCd
Licensed States	NJ	LicensedStatesCd
Licensed States	NM	LicensedStatesCd
Licensed States	NY	LicensedStatesCd
Licensed States	NC	LicensedStatesCd
Licensed States	ND	LicensedStatesCd
Licensed States	NV	LicensedStatesCd
Licensed States	OH	LicensedStatesCd
Licensed States	OK	LicensedStatesCd
Licensed States	OR	LicensedStatesCd
Licensed States	PA	LicensedStatesCd
Licensed States	RI	LicensedStatesCd
Licensed States	SC	LicensedStatesCd
Licensed States	TN	LicensedStatesCd
Licensed States	UT	LicensedStatesCd
Licensed States	VA	LicensedStatesCd
Licensed States	WA	LicensedStatesCd
Licensed States	WV	LicensedStatesCd
Licensed States	WI	LicensedStatesCd

Fundraising Event Information FundraisingEventInformationGrp

Field	Value	IRS element (for citing)
Event1	ANNUAL DINNER	Event1Nm
Gross Receipts Event1	$5,268,453	GrossReceiptsEvent1Amt
Charitable Contri Event1	$4,873,603	CharitableContriEvent1Amt
Gross Revenue Event1	$394,850	GrossRevenueEvent1Amt
Rent Facility Costs Event1	$509,612	RentFacilityCostsEvent1Amt
Other Direct Expenses Event1	$696,702	OtherDirectExpensesEvent1Amt
Event2	WEST COAST EVENT	Event2Nm
Gross Receipts Event2	$401,875	GrossReceiptsEvent2Amt
Charitable Contri Event2	$401,875	CharitableContriEvent2Amt
Other Direct Expenses Event2	$58,224	OtherDirectExpensesEvent2Amt
Gross Receipts Total	$5,670,328	GrossReceiptsTotalAmt
Charitable Contributions Tot	$5,275,478	CharitableContributionsTotAmt
Gross Revenue Total Events	$394,850	GrossRevenueTotalEventsAmt
Rent Fclty Costs Total Events	$509,612	RentFcltyCostsTotalEventsAmt
Oth Direct Expnss Total Events	$754,926	OthDirectExpnssTotalEventsAmt
Direct Expense Summary Events	$1,264,538	DirectExpenseSummaryEventsAmt
Net Income Summary	-$869,688	NetIncomeSummaryAmt

Supplemental Information Detail SupplementalInformationDetail (2 entries)

Form And Line ReferenceFormAndLineReferenceDesc

ExplanationExplanationTxt

SCHEDULE G, PART I, LINE 2B, COLUMN (V)

PATRICE CLAREMAN LLC PROVIDES CONSULTATION REGARDING SOLICITATION AND ADMINISTRATIVE SUPPORT FOR THE ADVERTISING COUNCIL'S ANNUAL DINNER AND WEST COAST EVENT. FOR ANNUAL DINNER EVENT, PATRICE CLAREMAN LLC RECEIVED A BASE FEE OF $55,000; WITH $15,000 DUE UPON SIGNING THIS LETTER OF AGREEMENT, AND $10K DUE ON SEPTEMBER 1ST, OCTOBER 1ST, NOVEMBER 1ST, AND DECEMBER 1ST, PLUS AN ADDITIONAL BONUS OF $1,500 FOR AMOUNT RAISED ABOVE $4.9 MILLION AND ADDITIONAL PAYMENT OF $750 FOR EACH ADDITIONAL $50,000 RAISED. FOR WEST COAST EVENT, PATRICE CLAREMAN LLC RECEIVED A FLAT FEE OF $10,000. THE FEE WILL BE BILLED AS FOLLOWS: 100% UPON COMPLETION OF THE SERVICES.

SCHEDULE G, PART II, LINE 11:

IN DECEMBER, THE AD COUNCIL HELD THE PUBLIC SERVICE AWARD DINNER. CONTRIBUTIONS FROM THIS EVENT ARE REPORTED ON PART VIII, LINE 1C OF THE FORM 990 AS $4,873,603. AS MANY EVENT ATTENDEES PAY MORE THAN THE RETAIL VALUE OF THE ACTUAL DINNER, AN OVERALL GAIN OF $ 4,062,139 IS REALIZED VS. THE EVENT LOSS OF $811,464 AS REPORTED ON SCHEDULE G, PART II. II. IN JUNE 2019 THE AD COUNCIL HELD A WEST COAST FUNDRAISING EVENT. CONTRIBUTIONS FROM THIS EVENT ARE REPORTED ON PART VIII LINE 1C OF THE FORM 990 AS $401,875. AS THERE WAS NO RETAIL VALUE TO ATTEND THE EVENT AN OVERALL GAIN OF $343,651 IS REALIZED VS. THE EVENT LOSS OF $58,224.

Schedule J IRS990ScheduleJ

Field	Value	IRS element (for citing)
First Class Or Charter Travel	Yes (X)	FirstClassOrCharterTravelInd
Club Dues Or Fees	Yes (X)	ClubDuesOrFeesInd
Written Policy Ref T And E Expnss	Yes (1)	WrittenPolicyRefTAndEExpnssInd
Substantiation Required	Yes (1)	SubstantiationRequiredInd
Compensation Committee	Yes (X)	CompensationCommitteeInd
Independent Consultant	Yes (X)	IndependentConsultantInd
Form990 Of Other Organizations	Yes (X)	Form990OfOtherOrganizationsInd
Compensation Survey	Yes (X)	CompensationSurveyInd
Board Or Committee Approval	Yes (X)	BoardOrCommitteeApprovalInd
Severance Payment	Yes (1)	SeverancePaymentInd
Supplemental Nonqual Rtr Plan	Yes (1)	SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm	0	EquityBasedCompArrngmInd
Comp Based On Revenue Of Flng Org	0	CompBasedOnRevenueOfFlngOrgInd
Comp Bsd On Rev Related Orgs	0	CompBsdOnRevRelatedOrgsInd
Comp Bsd Net Earns Flng Org	0	CompBsdNetEarnsFlngOrgInd
Comp Bsd Net Earns Rltd Orgs	0	CompBsdNetEarnsRltdOrgsInd
Any Non Fixed Payments	Yes (1)	AnyNonFixedPaymentsInd
Initial Contract Exception	0	InitialContractExceptionInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (19 entries)

TitleTitleTxt	Base Compensation Filing OrgBaseCompensationFilingOrgAmt	Compensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmt	Bonus Filing OrganizationBonusFilingOrganizationAmount	Bonus Related OrganizationsBonusRelatedOrganizationsAmt	Other Compensation Filing OrgOtherCompensationFilingOrgAmt	Other Compensation Rltd OrgsOtherCompensationRltdOrgsAmt	Deferred Compensation Flng OrgDeferredCompensationFlngOrgAmt	Deferred Comp Rltd OrgsDeferredCompRltdOrgsAmt	Nontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmt	Nontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmt	Total Compensation Filing OrgTotalCompensationFilingOrgAmt	Total Compensation Rltd OrgsTotalCompensationRltdOrgsAmt	Comp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmt	Comp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
LISA SHERMAN
PRESIDENT AND CEO	$643,319	$0	$294,750	$0	$855,559	$0	$507,093	$0	$47,916	$0	$2,348,637	$0	$1,084,905	$0
KENNETH M KROLL
CHIEF FINANCIAL OFFICER	$242,151	$0	$56,400	$0	$2,117	$0	$71,600	$0	$26,700	$0	$398,968	$0	$56,400	$0
PAULA VEALE
CHIEF MARKETING & COMMUNICATION	$315,722	$0	$92,225	$0	$846,843	$0	$162,000	$0	$39,383	$0	$1,456,173	$0	$907,861	$0
BARBARA LESHINSKY
CHIEF REVENUE & DEVELOPMENT	$335,946	$0	$87,000	$0	$16,298	$0	$240,500	$0	$43,098	$0	$722,842	$0	$87,000	$0
HEIDI ARTHUR
CHIEF CAMPAIGN DEVELOPMENT	$252,932	$0	$61,600	$0	$4,515	$0	$80,250	$0	$41,612	$0	$440,909	$0	$61,600	$0
KATE EMANUEL
CHIEF BUSINESS OPERATIONS & STRATEGY	$258,216	$0	$60,500	$0	$2,708	$0	$79,100	$0	$26,354	$0	$426,878	$0	$60,500	$0
MICHELLE HILLMAN
CHIEF CAMPAIGN DEVELOPMENT	$249,827	$0	$59,500	$0	$2,149	$0	$74,000	$0	$5,292	$0	$390,768	$0	$59,500	$0
REGINA BRADLEY
CHIEF TALENT & FACILITIES	$227,257	$0	$53,600	$0	$536	$0	$68,100	$0	$22,280	$0	$371,773	$0	$53,600	$0
DANIELLE LINET
SENIOR VP	$182,893	$0	$39,000	$0	$590	$0	$51,924	$0	$35,449	$0	$309,856	$0	$39,000	$0
ANTHONY FOLENO
SENIOR VP	$195,970	$0	$35,000	$0	$449	$0	$48,903	$0	$11,971	$0	$292,293	$0	$35,000	$0
SARA WEISENTHAL
SENIOR VP	$178,175	$0	$36,050	$0	$399	$0	$47,852	$0	$11,617	$0	$274,093	$0	$36,050	$0
ANNE DEO
SENIOR VP	$155,248	$0	$26,250	$0	$257	$0	$41,285	$0	$43,257	$0	$266,297	$0	$26,250	$0
ELLYN FISHER
SENIOR VP	$153,573	$0	$32,400	$0	$383	$0	$35,864	$0	$24,248	$0	$246,468	$0	$32,400	$0
ANASTASIA GOODSTEIN
SENIOR VP	$153,259	$0	$25,200	$0	$565	$0	$41,270	$0	$30,342	$0	$250,636	$0	$25,200	$0
ANTHONY SIGNORELLI
SVP, CORPORATE PARTNERSHIPS	$144,237	$0	$30,000	$0	$190	$0	$39,972	$0	$9,536	$0	$223,935	$0	$30,000	$0
ROWENA PATRICK
VP	$150,243	$0	$22,950	$0	$846	$0	$37,740	$0	$11,498	$0	$223,277	$0	$22,950	$0
DEBORAH LEITER
SENIOR VP	$140,897	$0	$22,950	$0	$217	$0	$37,708	$0	$19,395	$0	$221,167	$0	$22,950	$0
KATHERINE PASTRE
SENIOR VP	$141,393	$0	$21,000	$0	$905	$0	$44,447	$0	$12,022	$0	$219,767	$0	$21,000	$0
ELIZABETH ELLARD
FORMER CHIEF MEDIA	$245,361	$0	$59,000	$0	$607,165	$0	$0	$0	$8,603	$0	$920,129	$0	$559,689	$0

Supplemental Information Detail SupplementalInformationDetail (4 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
PART I, LINE 1A	THE AD COUNCIL PROVIDED REIMBURSEMENT FOR BUSINESS OR FIRST CLASS TRAVEL TO THE CEO PER CONTRACT IF FLYING DISTANCE (4 HOURS) OR INTERNATIONAL. THE AD COUNCIL PROVIDED AN ANNUAL MEMBERSHIP TO A HEALTH CLUB IN THE AMOUNT OF $900 FOR LISA SHERMAN, PAULA VEALE AND BARBARA LESHINSKY.
PART I, LINE 3	APPROXIMATELY EVERY THREE YEARS, THE AD COUNCIL HIRES AN INDEPENDENT CONSULTING FIRM TO CONDUCT A COMPREHENSIVE COMPENSATION STUDY. THE STUDY IS CONDUCTED TO ASSESS THE EXTERNAL COMPETITIVENESS OF THE AD COUNCIL'S CURRENT TOTAL PAY, DEVELOP COMPARABLE MARKET BASE SALARY AND TOTAL PAY SUMMARY STATISTICS AND AUDIT AND RECOMMEND CHANGES TO THE AD COUNCIL'S EMPLOYEE INCENTIVE PLAN. THE MOST RECENT COMPREHENSIVE STUDY WAS PERFORMED IN SEPTEMBER 2017. THE INFORMATION GATHERED FROM THESE STUDIES IS USED TO HELP INFORM THE DECISION-MAKING PROCESS OF THE COMPENSATION COMMITTEE. THE COMPENSATION COMMITTEE IS COMPRISED OF THE CHAIRMAN OF THE BOARD, THE THREE VICE CHAIRS AND THE HEAD OF THE FINANCE COMMITTEE. THE COMMITTEE MEETS AT LEAST ANNUALLY TO REVIEW AND ESTABLISH THE TOTAL COMPENSATION PACKAGE (BASE SALARY AND INCENTIVE GOALS) FOR THE PRESIDENT AND CEO AND CHIEFS. THE COMMITTEE ALSO REVIEWS AND APPROVES THE TOTAL INCENTIVE PAYOUT FOR THE ENTIRE ORGANIZATION. THIS ENTIRE PROCESS IS CONTEMPORANEOUSLY DOCUMENTED IN MEETING MINUTES. FISCAL YEAR 2018 COMPENSATION REVIEW WAS PERFORMED ON OCTOBER 16, 2017. FISCAL YEAR 2019 COMPENSATION REVIEW WAS PERFORMED ON SEPTEMBER 14,2018. OTHER KEY EMPLOYEES ARE ADDRESSED IN THE COMPENSATION STUDY AND THIS COMPARATIVE DATA IS USED AS A PART OF THE PROCESS WHERE THE CEO, CFO, HR AND DEPARTMENT HEADS REVIEW AND APPROVE THE COMPENSATION PACKAGE FOR EACH EMPLOYEE ANNUALLY.
PART I, LINES 4A-B	LINE 4A: ON JUNE 30TH, 2018 ELIZABETH ELLARD AND THE ADVERTISING COUNCIL AGREED UPON A MUTUAL SEPARATION. IN THE CALENDAR YEAR 2018 SEVERANCE OF $82,225 WAS PAID AND IS REFLECTED IN SCHEDULE J, COLUMN B(III). LINE 4B: DURING THE FISCAL YEAR 2018, THE COMPENSATION COMMITTEE MADE THE DECISION TO TERMINATE THE AD COUNCIL'S SUPPLEMENTAL EXECUTIVE RETIREMENT PLAN (SERP). ON JUNE 30, 2018 EXECUTIVE SERP AMOUNTS WERE CLOSED AND THE FUNDS WHICH HAD BEEN ACCRUED OVER MULTIPLE YEARS WERE LIQUATED AND BECAME TAXABLE INCOME IN CALENDAR YEAR 2018. THE AMOUNTS LISTED BELOW REPRESENT THE ENTIRE ACCOUNT BALANCE FOR EACH EXECUTIVE WHICH WAS DISTRIBUTED ON JUNE 30, 2018, AND REPORTED ON SCH J COLUMNS B(III) AND ON COLUMN F AS REPORTED ON PRIOR 990'S. LISA SHERMAN $790,155.33 PAULA VEALE $815,636.12 ELIZABETH ELLARD $500,688.75 ADDITIONALLY, LISA SHERMAN AND PAULA VEALE WERE PAID $27,327 AND $22,748 RESPECTIVELY AS ESTIMATED INVESTMENT GAINS DUE TO THE TERMINATION OF THE PLAN WHICH IS REPORTED IN COLUMN B(III).
PART I, LINE 7	AMOUNTS INCLUDED IN COLUMN C REFLECT BONUSES EARNED IN THE FISCAL YEAR BUT PAID OUT TWO AND A HALF MONTHS AFTER THE TAX YEAR ENDED. THEREFORE, THE AMOUNTS HAVE BEEN INCLUDED IN DEFERRED COMPENSATION AS REQUIRED BY THE FORM INSTRUCTIONS. ADDITIONALLY, EMPLOYER CONTRIBUTIONS MADE TO PARTICIPANTS 403(B) RETIREMENT PLAN ARE ALSO IDENTIFIED IN COLUMN C. DURING FISCAL YEAR 2018 THE AD COUNCIL ENTERED INTO A LONG-TERM INCENTIVE PLAN AGREEMENT WITH ITS CHIEF REVENUE & DEVELOPMENT OFFICER, BARBARA LESHINSKY. THIS AGREEMENT IS BASED ON ACHIEVING REVENUE GROWTH TO A SPECIFIC TARGET OVER A THREE-YEAR PERIOD. IF THE THREE-YEAR REVENUE TARGET IS REACHED THE AGREEMENT PROVIDES FOR A ONE TIME PAYOUT. DURING FISCAL YEAR 2019 AN ACCRUAL OF $ 130,000 WAS RECORDED TO REPRESENT THE EARNED PORTION OF THE REVENUE TARGET ACHIEVED. THIS AMOUNT IS REFLECTED ON SCHEDULE J, PART II, COLUMN C.

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (10 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
FORM 990, PART I, LINE 1	THE AD COUNCIL IS WHERE CREATIVITY AND CAUSES CONVERGE. THE NON-PROFIT ORGANIZATION BRINGS TOGETHER THE MOST CREATIVE MINDS IN MARKETING, MEDIA, TECHNOLOGY, ENTERTAINMENT AND ADVERTISING TO ADDRESS MANY OF THE NATION'S MOST IMPORTANT ISSUES. THE AD COUNCIL HAS CREATED MANY OF THE MOST ICONIC CAMPAIGNS IN ADVERTISING HISTORY. FRIENDS DON'T LET FRIENDS DRIVE DRUNK. SMOKEY BEAR. LOVE HAS NO LABELS. OUR INNOVATIVE SOCIAL GOOD CAMPAIGNS RAISE AWARENESS, INSPIRE ACTION AND SAVE LIVES.
FORM 990, PART III, LINE 4A, PROGRAM SERVICE ACCOMPLISHMENTS:	THROUGH INNOVATIVE, CROSS-PLATFORM COMMUNICATIONS PROGRAMS, THE AD COUNCIL EMPLOYS A PROVEN APPROACH TO DRIVE POSITIVE SOCIAL CHANGE AND MAKE A MEASURABLE, LASTING DIFFERENCE. WE CONTINUE TO SEEK WAYS TO INNOVATE AND ENHANCE THE IMPACT OF OUR CAMPAIGNS, AND THIS YEAR IS NO DIFFERENT. SPECIFICALLY, WE: -EVOLVED AND INNOVATED THE AD COUNCIL'S MODEL: CREATED A NEW 5-YEAR VISION AND STRATEGIC PLAN, WHICH WILL HELP THE AD COUNCIL CONTINUE TO INNOVATE AND DRIVE EVEN MORE IMPACT LONG-TERM. -EXPANDED OUR COMMITMENT TO DIVERSITY, EQUITY & INCLUSION: IMPLEMENTED GOALS TO DIVERSIFY OUR BOARD OF DIRECTORS AND OTHER AD COUNCIL COMMITTEES; LAUNCHED AN INTERNAL EMPLOYEE RESOURCE GROUP PROGRAM AND EXECUTED RECRUITING/HIRING TRAINING FOR 40+ HIRING MANAGERS. WE ALSO CREATED A COLLEGE AMBASSADOR PROGRAM AND ATTENDED 15 EVENTS ON CAMPUS AND ESTABLISHED 15 NEW UNIVERSITY RELATIONSHIPS. CAMPAIGNS: -THE AD COUNCIL LAUNCHED SIX NEW INITIATIVES ADDRESSING THE FOLLOWING IMPORTANT ISSUES: -ADOLESCENT MENTAL HEALTH: IN PARTNERSHIP WITH PIVOTAL VENTURES, THIS CAMPAIGN AIMS TO ADDRESS THE EXTENSIVE STIGMA AND FEAR ASSOCIATED WITH MENTAL ILLNESS AND HELP PARENTS/CAREGIVERS OF YOUNG PEOPLE OF COLOR TO IDENTIFY WARNING SIGNS, WAYS TO CHECK IN AND ACCESS RESOURCES. SADLY, THE SUICIDE RATES AMONG 10-14 YEAR OLDS HAS BEEN RISING. ADDITIONALLY, MORE THAN HALF OF LIFETIME MENTAL ILLNESS BEGINS BEFORE THE AGE OF 14. -ALZHEIMER'S AWARENESS: IN PARTNERSHIP WITH THE ALZHEIMER'S ASSOCIATION, THIS CAMPAIGN SEEKS TO PROMOTE EARLY DETECTION OF ALZHEIMER'S AMONG THOSE MOST AT-RISK. ALZHEIMER'S IS THE SIXTH LEADING CAUSE OF DEATH IN THE UNITED STATES AND WITH MORE THAN 5 MILLION AMERICANS LIVING WITH THE DISEASE, IT'S IMPORTANT FOR THOSE IMPACTED TO SPEAK WITH THEIR DOCTORS, ACCESS RESOURCES AND ALLOW MORE TIME FOR CARE PLANNING. -WORKFORCE READINESS: THIS CAMPAIGN IS BEING CREATED IN COLLABORATION WITH IBM, APPLE AND THE WHITE HOUSE'S AMERICAN WORKFORCE POLICY ADVISORY BOARD (AWPAB), WITH SUPPORT FROM MORE THAN 200 PUBLIC, PRIVATE AND NONPROFIT MEMBERS OF THE BUSINESS ROUNDTABLE. THE EFFORT AIMS TO HELP AMERICANS NAVIGATE THE RAPIDLY CHANGING NATURE OF WORK BY INSPIRING THEM TO EXPLORE THE WIDE RANGE OF EDUCATION AND CAREER TRAINING PROGRAMS THAT CAN LEAD TO FULFILLING CAREERS. -DRUG-IMPAIRED DRIVING PREVENTION: IN PARTNERSHIP WITH NATIONAL HIGHWAY TRAFFIC AND SAFETY ADMINISTRATION, THIS CAMPAIGN SEEKS TO ENCOURAGE INDIVIDUALS (18-34) TO RECOGNIZE THAT WHEN THEY'RE HIGH ON MARIJUANA THEY SHOULDN'T DRIVE. THE CAMPAIGN ENCOURAGES YOUNG ADULTS TO RECOGNIZE THE RISK OF DRIVING MARIJUANA-IMPAIRED AND TO THINK TWICE BEFORE GETTING BEHIND THE WHEEL. -IMMIGRATION ACCEPTANCE: IN PARTNERSHIP WITH SEVERAL FOUNDATIONS AND NONPROFIT PARTNERS, THIS MULTI-PRONG CAMPAIGN SEEKS TO FUNDAMENTALLY CHANGE THE WAY THAT NEWCOMERS ARE WELCOMED AND TREATED IN THIS COUNTRY BY SHIFTING PERCEPTIONS, BUILDING EMPATHY AND PROVIDING OPPORTUNITIES FOR CONNECTION IN COMMUNITIES, PARTICULARLY IN AREAS FACING RAPID DEMOGRAPHIC SHIFTS. -YOUTH VAPING PREVENTION: VAPING HAS BECOME A HEALTH EPIDEMIC AS 1 IN 4 U.S. HIGH SCHOOLERS AND 1 IN 10 MIDDLE SCHOOLERS CURRENTLY VAPE. IN PARTNERSHIP WITH THE AMERICAN LUNG ASSOCIATION, THIS CAMPAIGN AIMS TO EMPOWER PARENTS OF CHILDREN AGES 10-14 TO HAVE PROACTIVE AND ONGOING CONVERSATIONS WITH THEIR CHILDREN ABOUT THE DANGERS OF TRYING E-CIGARETTES. -ADDITIONALLY, THE AD COUNCIL CREATED A NATIONAL COMMUNICATIONS EFFORT THAT ENCOURAGED THE AMERICAN PUBLIC TO SUPPORT DISASTER RELIEF FOLLOWING THE DEVASTATING 2019 CALIFORNIA WILDFIRES AS WELL AS HURRICANES BARRY AND DORIAN. -WE ALSO WORKED WITH BEST-IN-CLASS CREATIVE PARTNERS (E.G. DROGA5, THE COMMUNITY, OGILVY, LEO BURNETT, BBDO) WHO DONATED THEIR PRO BONO CREATIVE RESOURCES TO LAUNCH 16 CAMPAIGNS INCLUDING ENDING HUNGER, JOB TRAINING AND PLACEMENT, CAREGIVING AND AUTISM AWARENESS. MEDIA OUTREACH AND ENGAGEMENT: -EXECUTED CUSTOM PARTNERSHIPS WITH AD COUNCIL'S BOARD MEMBERS AND OTHER COMPANIES WHO ARE TRANSFORMING THE MEDIA LANDSCAPE, INCLUDING YOUTUBE, TWITTER, SNAPCHAT, FACEBOOK, LINKEDIN, VERIZON, NEW YORK TIMES, NEW YORK POST, ESSENCE, MEREDITH CORPORATION, COMCAST /NBCU, FOX, IHEART MEDIA, WOW, AND OTHERS. -PIONEERED AD COUNCIL'S PROGRAMMATIC STRATEGY WITH NEW DEMAND SIDE, SUPPLY SIDE AND PRIVATE MARKETPLACE PLATFORM PARTNERS INCLUDING THE TRADE DESK, APPNEXUS, XANDER, IBM WATSON, FLUENT, RUBICON AND ADTHEORENT. -SECURED STRATEGY AND OUTREACH SUPPORT FROM NINE NEW MEDIA AGENCY AGENCIES INCLUDING SAPIENT, REPRISE, SPARK FOUNDRY, HEARTS & SCIENCE, OMD, ZENITH, DIGITAS, DAN, INITIATIVE AND STARCOM ON BEHALF OF TEN CAMPAIGNS: REDUCING FOOD WASTE, DRUG IMPAIRED DRIVING PREVENTION, CHILD CAR SAFETY, WILDFIRE PREVENTION SAVING FOR RETIREMENT, GUN SAFETY: END FAMILY FIRE, JOB TRAINING AND EMPLOYMENT, BULLYING PREVENTION, BREAST CANCER RISK EDUCATION AND ALZHEIMER'S AWARENESS. -ESTABLISHED INTERNAL DIGITAL OPERATIONS CAPABILITIES TO EXECUTE AND OPTIMIZE DONATED INVENTORY FROM GOOGLE/YOUTUBE, FACEBOOK/INSTAGRAM, TWITTER, SNAPCHAT, REDDIT, AND LINKEDIN. INSIGHTS & ANALYTICS: -CONDUCTED SEVERAL MEDIA MIX MODELLING PROJECTS TO MEASURE HOW EFFECTIVE A CAMPAIGN'S MEDIA MIX WAS IN DRIVING MEASURABLE IMPACT. -INTEGRATED A VARIETY OF NEW QUICK-RESPONSE TEST-AND-LEARN/A-B TESTING CAPABILITIES AND METHODOLOGIES FOR ALL CAMPAIGNS. -ENHANCED OUR CAMPAIGN EVALUATION FRAMEWORK TO BETTER MEASURE CAMPAIGN PERFORMANCE THROUGHOUT THE FISCAL YEAR ACROSS A SET OF DEFINED KPIS. BRANDING & THOUGHT LEADERSHIP: -SUCCESSFULLY LAUNCHED AD COUNCIL'S REBRAND WITH SIGNIFICANT PRESS COVERAGE BY TOP-TIER PUBLICATIONS (200 OUTLETS), INCLUDING FORBES, FAST COMPANY, AD AGE AND AD WEEK. -FEATURED THE AD COUNCIL BRAND AND ITS CAMPAIGNS AT KEY INDUSTRY EVENTS AND CONFERENCES, INCLUDING: ADVERTISING WEEK, WORLDZ, COLLISION, CONSUMER ELECTRONICS SHOW, WORLD ECONOMIC FORUM, SXSW INTERACTIVE, PTTOW!, TRIBECA FILM FESTIVAL, THE NEW YORK WOMEN IN COMMUNICATIONS, INC.'S ANNUAL MATRIX AWARDS, AND CANNES LIONS FESTIVAL. -CO-HOSTED THE FIRST-EVER GOODFRONTS,AN INDUSTRY AUCTION ALLOWING CORPORATE AND MEDIA BRANDS TO SUPPORT NONPROFIT CAUSES AT WORLDZ. -LAUNCHED THE NEW PURPOSE OF PURPOSE EXTERNAL EVENT SERIES SPOTLIGHTING INDUSTRY LEADERS' VIEWS ON MARKET TRENDS AND SOCIAL GOOD AT AD COUNCIL OFFICES (AND LAUNCHED AN ACCOMPANYING QUARTERLY EDITORIAL SERIES). -CONTINUED TO EXPAND GAME FOR GOOD PARTNERSHIPS WITH THE GAMING INDUSTRY AND PRODUCED FIRST TWITCH LIVESTREAM FOR OUR SUICIDE PREVENTION CAMPAIGN. TALENT ENGAGEMENT: -EXPANDED OUR CREATORS FOR GOOD PROGRAM, WHICH RECRUITS DIGITAL CREATORS, CELEBRITIES, ATHLETES AND MUSICIANS TO INTEGRATE OUR CAMPAIGN MESSAGES INTO THEIR CHANNELS AND PLATFORMS. WE ACTIVATED 108 INFLUENCERS ON BEHALF OF 19 CAMPAIGNS WITH A TOTAL OF 402 UNIQUE POSTS.
CAMPAIGN CONTENT REACHED A POTENTIAL AUDIENCE OF 232.5M AND	RECEIVED 17.6M VIEWS, 42M IMPRESSIONS, 1.2M ENGAGEMENTS AND AN EARNED MEDIA VALUE OF $11M. -PARTNERED WITH HIGH PROFILE CELEBRITY AND DIGITAL TALENT INCLUDING KARLIE KLOSS (SHE CAN STEM), FREDDIE RANSOME (KNOW YOUR GIRLS) AND BILLIE EILISH (SEIZE THE AWKWARD). -HOSTED OUR FIRST CREATORS FOR GOOD SUMMIT ON MENTAL HEALTH (IN PARTNERSHIP WITH BUSTLE AND TUBEFILTER), WITH A SPONSORSHIP FROM NEXT10 VENTURES. ATTENDEES INCLUDED 25 CREATORS ALONG WITH ENTERTAINMENT EXECUTIVES AND ISSUE EXPERTS. AWARDS & RECOGNITION: -IN 2019, THE AD COUNCIL WON OVER 40 PROMINENT INDUSTRY AWARDS AND RECOGNITIONS, INCLUDING AT CANNES LIONS, EMMY AWARDS, ADCOLOR AWARDS, BRAND FILM FESTIVAL AWARDS, CAMPAIGN POWER OF PURPOSE AWARDS, SHORTY AWARDS, PR WEEK AWARDS, ONE SCREEN AWARDS, AICP NEXT AWARDS, AVA DIGITAL AWARDS, GOLD TELLY AWARDS, EFFIE AWARDS, MERCURY AWARDS, WEBBY AWARDS, HERMES CREATIVE AWARD AND AMERICAN BUSINESS AWARDS. -SECURED EARNED MEDIA FEATURES, SEGMENTS AND OP-EDS TELLING THE AD COUNCIL AND CAMPAIGN STORIES IN NATIONAL PRESS, INCLUDING COVERAGE IN THE NEW YORK TIMES, GOOD MORNING AMERICA, THE TODAY SHOW, THE ELLEN SHOW, THE HOLLYWOOD REPORTER, AD AGE, AD WEEK, FAST COMPANY, FORBES, NPR, U.S. NEWS & WORLD REPORT, ROLLING STONE, USA TODAY, ASSOCIATED PRESS, THE WASHINGTON POST, PEOPLE, NOWTHIS, ATTN, UPWORTHY, BUSTLE, TEEN VOGUE, TELEMUNDO AND MORE. IMPACT & RESULTS: -AT ANY GIVEN TIME, THE AD COUNCIL IS CREATING AND REFRESHING APPROXIMATELY 40 NATIONAL MULTIMEDIA PUBLIC SERVICE CAMPAIGNS ON BEHALF OF NONPROFIT ORGANIZATIONS AND GOVERNMENT AGENCIES. WITH THE GOAL OF INSPIRING CHANGE AND IMPROVING LIVES, THE CAMPAIGNS ADDRESS FOUR CRITICAL AREAS: 1) FAMILY & COMMUNITY 2) HEALTH 3) SAFETY AND 4) EDUCATION. AS PART OF THE AD COUNCIL'S EVALUATION PROCESS, WE TRACK AWARENESS OF THE EFFORT AND ISSUE, ENGAGEMENT WITH KEY RESOURCES AND SHIFTS IN ATTITUDES AND BEHAVIORS. THE RESULTS NOTED BELOW REPRESENT REACHING THOUSANDS (AND SOMETIMES MILLIONS) OF INDIVIDUALS THROUGH RELEVANT CAMPAIGN RESOURCES, AS WELL AS STATISTICALLY SIGNIFICANT INCREASES IN KEY ATTITUDES AND BEHAVIORS (WHICH REPRESENT MILLIONS OF AMERICANS POTENTIALLY IMPACTED BY CAMPAIGN MESSAGING). FAMILY & COMMUNITY: THE FAMILY AND COMMUNITY CAMPAIGNS STRIVE TO BUILD VIBRANT FAMILIES AND COMMUNITIES ACROSS THE UNITED STATES. IN FY19, WE MAINTAINED OR LAUNCHED NEW WORK FOR THE FOLLOWING CAMPAIGNS: ADOPTION FROM FOSTER CARE, CAREGIVER ASSISTANCE, DISCOVERING NATURE, DIVERSITY & INCLUSION, ENDING HUNGER, FATHERHOOD INVOLVEMENT, REDUCING FOOD WASTE, SHELTER PET ADOPTION, AND TEEN BULLYING PREVENTION. IN THIS CATEGORY OF CAMPAIGNS, NOTABLE FY19 ACCOMPLISHMENTS INCLUDE: -DIVERSITY & INCLUSION: SINCE THE LAUNCH OF THE AD COUNCIL'S FIRST SHORT FILM "RISING" (NOVEMBER 2018), THE FILM HAS BEEN VIEWED 19 MILLION TIMES, SHARED 54,000 TIMES, AND LIKED 28,000 TIMES. -LGBT ACCEPTANCE: SINCE THE CAMPAIGN'S LAUNCH IN APRIL 2018 THROUGH JUNE 2019, THE PSAS HAVE DRIVEN OVER 915K SESSIONS ON BEYONDIDO.ORG, WHERE USERS ENGAGED WITH EMPATHY-BUILDING STORIES AND LEARNED ABOUT THE STATUS OF LGBT PROTECTIONS IN THEIR STATE. -TEEN BULLYING PREVENTION: FROM JUNE 2018 TO MARCH 2019, THE AD COUNCIL'S TRACKING SURVEY OF TEENS FOUND THAT THERE HAS BEEN A SIGNIFICANT DECREASE IN THE PERCENTAGE OF TEENS WHO REPORT THE FOLLOWING: BEING IGNORED OR EXCLUDED FROM ACTIVITIES (35% -> 30%); BEING STEREOTYPED (27% -> 22%); IGNORING OR EXCLUDING SOMEONE FROM ACTIVITIES (20% -> 15%). -SHELTER PET ADOPTION: DURING FY19 (JUL 2018 JUN 2019), THERE WERE 442,288 VISITORS TO SHELTERPETPROJECT.ORG TO FIND AN ADOPTABLE PET NEAR THEM. HEALTH: IN FY19, OUR HEALTH CAMPAIGNS PROMOTED HEALTHY BEHAVIORS AND PREVENTION THROUGH EFFORTS ON ALZHEIMER'S AWARENESS, LUNG CANCER SCREENING, AND TYPE 2 DIABETES PREVENTION. IN THIS CATEGORY OF CAMPAIGNS, NOTABLE FY19 ACCOMPLISHMENTS INCLUDE: -BREAST CANCER RISK EDUCATION: JUST 14 MONTHS AFTER LAUNCH (MAY 2018 - JUNE 2019), THE AD COUNCIL'S CONTINUOUS TRACKING SURVEY OF THOUSANDS OF AT-RISK WOMEN FOUND SIGNIFICANT SHIFTS IN KEY BEHAVIORS INCLUDING, 15% -> 21% OF AT-RISK WOMEN HAVE VISITED A WEBSITE FOR INFORMATION ABOUT BREAST HEALTH, AND 17% -> 21% HAVE TAKEN STEPS TO UNDERSTAND THEIR RISK OF BREAST CANCER. -LUNG CANCER SCREENING: BETWEEN JANUARY 2019 AND MARCH 2019, THERE WERE MORE THAN 1.1M VISITORS TO SAVEDBYTHESCAN.ORG WITH 19,000 QUIZ COMPLETIONS TO DETERMINE ONE'S RISK FOR LUNG CANCER AND THEIR ELIGIBILITY TO RECEIVE A LUNG CANCER SCREENING. THROUGH THIS ENGAGEMENT, THE CAMPAIGN REACHED 4,000 HIGH LUNG CANCER-RISK INDIVIDUALS. -TYPE 2 DIABETES PREVENTION: BETWEEN JULY 2018 AND JUNE 2019, THERE WERE 280,961 COMPLETIONS OF THE PREDIABETES RISK TEST ON THE CAMPAIGN WEBSITE. SAFETY: OUR SAFETY CAMPAIGNS HELP TO KEEP AMERICANS SAFE AND PREVENT INJURY OR DEATH. OUR EFFORTS FOR FY19 INCLUDED CAMPAIGNS ON BUZZED DRIVING PREVENTION, CHILD CAR SAFETY, DRUG-IMPAIRED DRIVING PREVENTION, EMERGENCY PREPAREDNESS, GUN SAFETY, TEXTING AND DRIVING PREVENTION, AND WILDFIRE PREVENTION. IN THIS CATEGORY OF CAMPAIGNS, NOTABLE FY19 ACCOMPLISHMENTS INCLUDE: -GUN SAFETY: SINCE THE LAUNCH OF THE CAMPAIGN (AUGUST 2018), THE AD COUNCIL'S CONTINUOUS TRACKING SURVEY OF THOUSANDS OF GUN OWNERS FOUND THAT SIGNIFICANTLY MORE GUN OWNERS REPORTED HAVING TAKEN STEPS TO LEARN ABOUT SAFE STORAGE PRACTICES (41% -> 44% AS OF FEBRUARY 2019) AND SIGNIFICANTLY FEWER GUN OWNERS STRONGLY AGREE THAT HAVING A GUN IN MY HOME MAKES MY FAMILY AND ME SAFER" (55% -> 52%). EDUCATION: THE CAMPAIGNS IN THIS CATEGORY STRIVE TO HELP CHILDREN AND ADULTS SUCCEED AND EXCEL. IN FY19, OUR CAMPAIGNS INCLUDED EMPOWERING GIRLS IN STEM AND SAVING FOR RETIREMENT. IN THIS CATEGORY OF CAMPAIGNS, NOTABLE FY19 ACCOMPLISHMENTS INCLUDE: -EMPOWERING GIRLS IN STEM: THE AD COUNCIL'S CONTINUOUS TRACKING SURVEY OF TWEEN GIRLS FOUND THAT MORE TWEEN GIRLS HAVE DONE A STEM ACTIVITY (NOT RELATED TO SCHOOLWORK) IN THE LAST 12 MONTHS (67% IN AUG 2018 -> 73% IN JUNE 2019). -HIGH SCHOOL EQUIVALENCY: IN 2018, THERE WERE OVER 608K USERS TO THE FINISHYOURDIPLOMA.ORG SITE TO FIND INFORMATION AND SUPPORT FOR FINISHING THEIR HIGH SCHOOL DIPLOMA, WHICH RESULTED IN 313K ZIP CODE SEARCHES FOR FREE ADULT EDUCATION CLASSES NEAR THEM. ADDITIONALLY, THE AD COUNCIL ALSO PROVIDES CONSULTING SERVICES UNDER A DBA AD COUNCIL EDGE THAT INCLUDES TRAINING, RESEARCH AND STRATEGY DEVELOPMENT TO ORGANIZATIONS WHO LOOK TO CONNECT AND ENGAGE WITH THE PUBLIC AROUND SOCIAL CHANGE.
FORM 990, PART VI, SECTION B, LINE 11B	I) A COPY WAS PROVIDED TO THE AUDIT COMMITTEE OF THE BOARD OF DIRECTORS; II) THE 990 WAS PROVIDED ELECTRONICALLY; III) THE AD COUNCIL PROVIDES SCHEDULES TO AN OUTSIDE ACCOUNTING FIRM WHO PREPARES ITS FORM 990. THE FIRM HAS AN ESTABLISHED REVIEW PROCESS TO ENSURE THE INFORMATION PROVIDED IS COMPREHENSIVE AND TRUTHFUL: THROUGHOUT THE YEAR, THE AUDIT COMMITTEE HAS OPPORTUNITIES TO DISCUSS AND COMMENT ON THE FORM 990 DURING THEIR REGULARLY SCHEDULED MEETINGS. PRIOR TO FILING THE FINAL DRAFT (ELECTRONIC VERSION) OF THE FORM 990 IT IS PROVIDED TO THE AUDIT COMMITTEE.
FORM 990, PART VI, SECTION B, LINE 12C	ALL BOARD MEMBERS, EMPLOYEES AND VOLUNTEERS RECEIVE THE CODE OF CONDUCT AND CONFLICT OF INTEREST POLICY AND ARE REQUIRED TO SIGN THE POLICY. SIGNED FORMS ARE MAINTAINED BOTH WITHIN THE DEVELOPMENT DEPARTMENT (FOR BOARD MEMBERS) AND WITHIN THE HR DEPARTMENT (FOR EMPLOYEES). AD COUNCIL REQUIRES THAT ANY MEMBER REPORT IN WRITING ANY CONFLICT OF INTEREST THAT ARISES IN THE FOLLOWING MANNER: 1) MEMBERS OF THE BOARD OF DIRECTORS SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE CHAIRMAN OF THE BOARD; 2) EMPLOYEES SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE SENIOR VICE PRESIDENT, DIRECTOR OF HUMAN RESOURCES; AND 3) VOLUNTEERS SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE AD COUNCIL'S CEO OR CFO. THE EXISTENCE OF A POTENTIAL CONFLICT OF INTEREST DOES NOT NECESSARILY CONSTITUTE A VIOLATION OF THE CONFLICT OF INTEREST POLICY. THE POLICY REQUIRES DISCLOSURE AND REVIEW OF POTENTIAL CONFLICTS AND PROHIBITION OF ACTUAL CONFLICTS OF INTEREST. IN SOME CASES, DISCLOSURE MAY BE ALL THAT IS REQUIRED. IN OTHER CASES, THE SITUATION MAY REQUIRE ADDITIONAL ACTION TO AVOID AN ACTUAL CONFLICT OF INTEREST OR TO REMEDY ONE. WHERE A CONFLICT OF INTEREST ARISES, AN INTERESTED COVERED PARTY SHALL ABSTAIN FROM DELIBERATIONS AND REFRAIN FROM PARTICIPATING IN ANY DECISIONS OR VOTING IN CONNECTION WITH THE MATTER. THE CODE OF CONDUCT AND CONFLICT OF INTEREST POLICY IS REVIEWED ANNUALLY. THE POLICY WAS UPDATED FOR STAFF IN APRIL 2014 AND FOR THE BOARD IN OCTOBER 2014. THE UPDATED POLICY WAS DISTRIBUTED TO ALL EMPLOYEES AND BOARD MEMBERS TO BE REVIEWED AND SIGNED.
FORM 990, PART VI, SECTION B, LINE 15	APPROXIMATELY EVERY THREE YEARS, THE AD COUNCIL HIRES AN INDEPENDENT CONSULTING FIRM TO CONDUCT A COMPREHENSIVE COMPENSATION STUDY. THE STUDY IS CONDUCTED TO ASSESS THE EXTERNAL COMPETITIVENESS OF THE AD COUNCIL'S CURRENT TOTAL PAY, DEVELOP COMPARABLE MARKET BASE SALARY AND TOTAL PAY SUMMARY STATISTICS AND AUDIT AND RECOMMEND CHANGES TO THE AD COUNCIL'S EMPLOYEE INCENTIVE PLAN. THE MOST RECENT COMPREHENSIVE STUDY WAS PERFORMED IN SEPTEMBER 2017 AND REVIEWED FOR UPDATED COST OF LIVING ADJUSTMENTS IN SEPTEMBER 2018. THE INFORMATION GATHERED FROM THESE STUDIES IS USED TO HELP INFORM THE DECISION-MAKING PROCESS OF THE COMPENSATION COMMITTEE. THE COMPENSATION COMMITTEE IS COMPRISED OF THE CHAIRMAN OF THE BOARD, THE THREE VICE CHAIRS AND THE HEAD OF THE FINANCE COMMITTEE. THE COMMITTEE MEETS AT LEAST ANNUALLY TO REVIEW AND ESTABLISH THE TOTAL COMPENSATION PACKAGE (BASE SALARY AND INCENTIVE GOALS) FOR THE PRESIDENT AND CEO AND CHIEFS. THE COMMITTEE ALSO REVIEWS AND APPROVES THE TOTAL INCENTIVE PAYOUT FOR THE ENTIRE ORGANIZATION. THIS ENTIRE PROCESS IS CONTEMPORANEOUSLY DOCUMENTED IN MEETING MINUTES. FISCAL YEAR 2018 COMPENSATION REVIEW WAS PERFORMED ON OCTOBER 12, 2017. FISCAL YEAR 2019 COMPENSATION REVIEW WAS PERFORMED ON SEPTEMBER 14,2018. OTHER KEY EMPLOYEES ARE ADDRESSED IN THE COMPENSATION STUDY AND THIS COMPARATIVE DATA IS USED AS A PART OF THE PROCESS WHERE THE CEO, CFO, HR AND DEPARTMENT HEADS REVIEW AND APPROVE THE COMPENSATION PACKAGE FOR EACH EMPLOYEE ANNUALLY.
FORM 990, PART VI, SECTION C, LINE 19	GOVERNING DOCUMENTS (BY-LAWS) AND/OR CONFLICT OF INTEREST POLICY ARE AVAILABLE UPON REQUEST. THE FINANCIAL STATEMENTS CAN BE FOUND ON THE AD COUNCIL'S WEBSITE: WWW.ADCOUNCIL.ORG.
FORM 990, PART VI, LINE 2:	THE AD COUNCIL'S BUSINESS MODEL INCLUDES THE SERVICES OF A PRO BONO ADVERTISING AGENCY FOR EACH OF THE PUBLIC SERVICE ANNOUNCEMENT CAMPAIGNS ("CAMPAIGNS") THAT THE AD COUNCIL CREATES AND DISTRIBUTES FOR ITS GOVERNMENT AND NON-PROFIT CLIENTS. AMONGST THESE VOLUNTEER AD AGENCIES ARE SEVERAL AGENCIES THAT HAVE OFFICERS WHO ALSO SIT ON THE AD COUNCIL BOARD. THE PRO BONO ADVERTISING AGENCIES ARE APPROVED BY THE CLIENT PRIOR TO THEIR SELECTION. THESE AGENCIES DONATE THEIR LABOR TO THE CAMPAIGN, WITH THE EXCEPTION OF CERTAIN PRE-AUTHORIZED SPECIALIZED TASKS WHICH ARE OFFERED AT DISCOUNTED RATES. THE AD COUNCIL AND ITS CLIENTS PAY FOR PRE-APPROVED OUT-OF-POCKET COSTS INCURRED IN THE COURSE OF PERFORMANCE FOR THESE SPECIFIC CAMPAIGNS. THESE REIMBURSED COSTS INCLUDE PHYSICAL PRODUCTION, TRAVEL, THIRD PARTY RESEARCH, TELEPHONE, POSTAGE AND CERTAIN OTHER COSTS OF CREATING, PRODUCING, AND DISTRIBUTING THESE CAMPAIGNS. ADDITIONALLY, THE AD COUNCIL UTILIZES THE SERVICES OF SPECIALIZED VENDORS FOR THE CAMPAIGNS THAT OFTEN PROVIDE DISCOUNTED AND NON-PROFIT RATES TO THE AD COUNCIL. AMONGST THESE SPECIALIZED VENDORS ARE SEVERAL BUSINESSES THAT HAVE OFFICERS WHO ALSO SIT ON THE AD COUNCIL BOARD. THE AD COUNCIL ALSO HAS SEVERAL REGIONAL EMPLOYEES WHO WORK OUT OF DONATED OFFICE SPACE FROM COMPANIES THAT HAVE OFFICERS WHO SIT ON THE AD COUNCIL BOARD. THESE OFFICE COSTS ARE ACCOUNTED FOR AS IN-KIND USE OF FACILITIES.
FORM 990, PART XI, LINE 9:	ACTUARIAL CHANGE IN POST RETIREMENT OBLIGATIONS -8,612.
FORM 990, PART XII, LINE 2C:	THE AD COUNCIL HAS AN AUDIT COMMITTEE THAT ASSUMES RESPONSIBILITY FOR THE OVERSIGHT OF THE AUDIT OF THE FINANCIAL STATEMENTS AND FOR THE SELECTION OF THE INDEPENDENT AUDITORS. THIS PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR.