IMMERSIVE ARTS ALLIANCE: Form 990EZ, tax year 2024
View the entire original 990 at ProPublica ↗
- Organization
- IMMERSIVE ARTS ALLIANCE (EIN 84-4848965)
- Tax period
- 2024-01-01 to 2024-12-31
- Filed
- 2025-08-20
- IRS object ID
- 202542329349200134
- Schema version
- 2024v5.0
- Source
- Download XML · Original 990 at ProPublica
Every field in the e-filed return. Faint text is the IRS element name, for citing.
Return header ReturnHeader
| Field | Value | IRS element (for citing) |
|---|---|---|
| Return | 2025-08-20T15:50:49-04:00 | ReturnTs |
| Tax Period End | 2024-12-31 | TaxPeriodEndDt |
Preparer Firm PreparerFirmGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Preparer Firm EIN | 454570537 | PreparerFirmEIN |
Preparer Firm Name PreparerFirmName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | MARJTAX INCORPORATED | BusinessNameLine1Txt |
Preparer US Address PreparerUSAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 3542 FRUITVALE- AVE PMB 227 | AddressLine1Txt |
| City | OAKLAND | CityNm |
| State Abbreviation | CA | StateAbbreviationCd |
| ZIP | 94602 | ZIPCd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Return Type | 990EZ | ReturnTypeCd |
| Tax Period Begin | 2024-01-01 | TaxPeriodBeginDt |
Filer Filer
| Field | Value | IRS element (for citing) |
|---|---|---|
| EIN | 844848965 | EIN |
Business Name BusinessName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | IMMERSIVE ARTS ALLIANCE | BusinessNameLine1Txt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Control | IMME | BusinessNameControlTxt |
| Phone | 6282863883 | PhoneNum |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 1401 21ST ST SUITE 7821 | AddressLine1Txt |
| City | SACRAMENTO | CityNm |
| State Abbreviation | CA | StateAbbreviationCd |
| ZIP | 95811 | ZIPCd |
Business Officer BusinessOfficerGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Person | JONATHAN CRAWFORD | PersonNm |
| Person Title | EXECUTIVE DIRECTOR | PersonTitleTxt |
| Phone | 6282863883 | PhoneNum |
| Signature | 2025-08-20 | SignatureDt |
| Discuss With Paid Preparer | Yes (true) | DiscussWithPaidPreparerInd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| IRS Responsible Prty Info Curr | false | IRSResponsiblePrtyInfoCurrInd |
Preparer Person PreparerPersonGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Preparer Person | MARJORIE WILLIAMS-JONES | PreparerPersonNm |
| PTIN | P00564614 | PTIN |
| Phone | 5104826204 | PhoneNum |
| Preparation | 2025-08-20 | PreparationDt |
| Self Employed | Yes (X) | SelfEmployedInd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Tax | 2024 | TaxYr |
| Build TS | 2025-03-06 01:10:19Z | BuildTS |
Form 990-EZ IRS990EZ
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Change | Yes (X) | AddressChangeInd |
| Method Of Accounting Accrual | Yes (X) | MethodOfAccountingAccrualInd |
| Website Address | HTTPS://WWW.IMMERSIVEARTSALLIANCE.ORG/ | WebsiteAddressTxt |
| Organization501c3 | Yes (X) | Organization501c3Ind |
| Type Of Organization Corp | Yes (X) | TypeOfOrganizationCorpInd |
| Gross Receipts | $47,942 | GrossReceiptsAmt |
| Info In Schedule O Part I | Yes (X) | InfoInScheduleOPartIInd |
| Contributions Gifts Grants Etc | $39,243 | ContributionsGiftsGrantsEtcAmt |
| Program Service Revenue | $8,699 | ProgramServiceRevenueAmt |
| Total Revenue | $47,942 | TotalRevenueAmt |
| Salaries Other Comp Empl Bnft | $47,680 | SalariesOtherCompEmplBnftAmt |
| Fees And Other Pymt To Ind Cntrct | $13,209 | FeesAndOtherPymtToIndCntrctAmt |
| Other Expenses Total | $13,138 | OtherExpensesTotalAmt |
| Total Expenses | $74,027 | TotalExpensesAmt |
| Excess Or Deficit For Year | -$26,085 | ExcessOrDeficitForYearAmt |
| Net Assets Or Fund Balances BOY | -$12,972 | NetAssetsOrFundBalancesBOYAmt |
| Net Assets Or Fund Balances EOY | -$39,057 | NetAssetsOrFundBalancesEOYAmt |
| Info In Schedule O Part II | Yes (X) | InfoInScheduleOPartIIInd |
Cash Savings And Investments CashSavingsAndInvestmentsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $40,302 | BOYAmt |
| EOY | $433 | EOYAmt |
Other Assets Total Detail OtherAssetsTotalDetail
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $3,732 | BOYAmt |
| EOY | $635 | EOYAmt |
Form990 Total Assets Form990TotalAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $44,034 | BOYAmt |
| EOY | $1,068 | EOYAmt |
Sum Of Total Liabilities SumOfTotalLiabilitiesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $57,006 | BOYAmt |
| EOY | $40,125 | EOYAmt |
Net Assets Or Fund Balances NetAssetsOrFundBalancesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | -$12,972 | BOYAmt |
| EOY | -$39,057 | EOYAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Primary Exempt Purpose | IMMERSIVE ARTS FESTIVAL, PUBLIC ART, AND CREATIVITY WORKSHOPS (SEE SCHED O) | PrimaryExemptPurposeTxt |
Program Srvc Accomplishment ProgramSrvcAccomplishmentGrp (3 entries)
| Description Program Srvc AccomDescriptionProgramSrvcAccomTxt | Program Service ExpensesProgramServiceExpensesAmt |
|---|---|
| AS PART OF THE 2023 ASIA-PACIFIC ECONOMIC COOPERATION, IAA ACTIVATED THE SOUTH LIGHT COURT OF SF CITY HALL WITH EXPERIENCE DESIGN AND CREATIVE DIRECTION FROM MICHELLE GRENIER. | $36,635 |
| IAA HELPED CURATE AND BOOK ARTISTS FOR THE RISING TIDES CLOSING PARTY, A YEAR-LONG CLIMATE ARTS INITIATIVE PRODUCED BY WEST END ARTS DISTRICT AND RADIUM PRESENTS. | $3,053 |
| IAA DEVELOPED A NEW PROJECT PROPOSAL FOR AN IMMERSIVE MUSIC AND ARTS FESTIVAL CALLED IN BETWEEN ZONE, WITH A MISSION TO BRIDGE ART AND TECHNOLOGY IN CELEBRATION OF BAY AREA CULTURE. | $21,370 |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Program Service Expenses | $61,058 | TotalProgramServiceExpensesAmt |
Officer Director Trustee Empl OfficerDirectorTrusteeEmplGrp (6 entries)
| TitleTitleTxt | Average Hrs Per Wk Devoted To PosAverageHrsPerWkDevotedToPosRt | CompensationCompensationAmt |
|---|---|---|
| SHELLEY TROTT | ||
| BOARD ADVISO | 5.00 | $0 |
| PATRICK RAAB | ||
| BOARD ADVISO | 5.00 | $0 |
| AVANI AGADANI | ||
| BOARD DIRECT | 5.00 | $0 |
| JAYSON TANG | ||
| BOARD DIRECT | 5.00 | $0 |
| HOPE HUTMAN | ||
| BOARD DIRECT | 5.00 | $0 |
| JONATHAN CRAWFORD | ||
| EXECUTIVE DI | 5.00 | $15,691 |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Activities Not Previously Rpt | false | ActivitiesNotPreviouslyRptInd |
| Chg Made To Orgnzng Doc Not Rpt | false | ChgMadeToOrgnzngDocNotRptInd |
| Organization Had UBI | false | OrganizationHadUBIInd |
| Subject To Proxy Tax | false | SubjectToProxyTaxInd |
| Organization Dissolved Etc | false | OrganizationDissolvedEtcInd |
| Form1120 Pol Filed | false | Form1120PolFiledInd |
| Made Loans To From Officers | false | MadeLoansToFromOfficersInd |
| Engaged In Excess Benefit Trans | false | EngagedInExcessBenefitTransInd |
| Prohibited Tax Shelter Trans | false | ProhibitedTaxShelterTransInd |
| States Where Copy Of Return Is Fld | CA | StatesWhereCopyOfReturnIsFldCd |
Books In Care Of Detail BooksInCareOfDetail
| Field | Value | IRS element (for citing) |
|---|---|---|
| Person | JONATHAN CRAWFORD | PersonNm |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 1401 21ST ST SUITE 7821 | AddressLine1Txt |
| City | SACRAMENTO | CityNm |
| State Abbreviation | CA | StateAbbreviationCd |
| ZIP | 95811 | ZIPCd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Phone | 6282863883 | PhoneNum |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Foreign Financial Account | false | ForeignFinancialAccountInd |
| Foreign Office | false | ForeignOfficeInd |
| Donor Advised Fnds | false | DonorAdvisedFndsInd |
| Operate Hospital | false | OperateHospitalInd |
| Tanning Services Provided | false | TanningServicesProvidedInd |
| Related Organization Ctrl Ent | false | RelatedOrganizationCtrlEntInd |
| Transaction With Control Ent | false | TransactionWithControlEntInd |
| Political Campaign Acty | false | PoliticalCampaignActyInd |
| Lobbying Activities | false | LobbyingActivitiesInd |
| School Operating | false | SchoolOperatingInd |
| Trnsfr Exmpt Non Chrtbl Rltd Org | false | TrnsfrExmptNonChrtblRltdOrgInd |
| Part VI Of Comp Of Hghst Pd Empl | NONE | PartVIOfCompOfHghstPdEmplTxt |
| Part VI Hghst Pd Cntrct Prof Srvc | NONE | PartVIHghstPdCntrctProfSrvcTxt |
| Filed Schedule A | Yes (true) | FiledScheduleAInd |
Schedule A IRS990ScheduleA
| Field | Value | IRS element (for citing) |
|---|---|---|
| Public Organization170 | Yes (X) | PublicOrganization170Ind |
Gifts Grants Contri Rcvd170 GiftsGrantsContriRcvd170Grp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Current Tax Year Minus4 Years | $11,860 | CurrentTaxYearMinus4YearsAmt |
| Current Tax Year Minus3 Years | $139,721 | CurrentTaxYearMinus3YearsAmt |
| Current Tax Year Minus2 Years | $164,631 | CurrentTaxYearMinus2YearsAmt |
| Current Tax Year Minus1 Year | $258,200 | CurrentTaxYearMinus1YearAmt |
| Current Tax Year | $39,243 | CurrentTaxYearAmt |
| Total | $613,655 | TotalAmt |
Total Calendar Year170 TotalCalendarYear170Grp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Current Tax Year Minus4 Years | $11,860 | CurrentTaxYearMinus4YearsAmt |
| Current Tax Year Minus3 Years | $139,721 | CurrentTaxYearMinus3YearsAmt |
| Current Tax Year Minus2 Years | $164,631 | CurrentTaxYearMinus2YearsAmt |
| Current Tax Year Minus1 Year | $258,200 | CurrentTaxYearMinus1YearAmt |
| Current Tax Year | $39,243 | CurrentTaxYearAmt |
| Total | $613,655 | TotalAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Substantial Contributors Tot | $143,849 | SubstantialContributorsTotAmt |
| Public Support Total170 | $469,806 | PublicSupportTotal170Amt |
Other Income170 OtherIncome170Grp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Current Tax Year Minus1 Year | $698 | CurrentTaxYearMinus1YearAmt |
| Total | $698 | TotalAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Support | $614,353 | TotalSupportAmt |
| Gross Receipts Rltd Activities | $19,202 | GrossReceiptsRltdActivitiesAmt |
| Public Support CY170 | 0.76470 | PublicSupportCY170Pct |
| Public Support PY170 | 0.78930 | PublicSupportPY170Pct |
| Thirty Thr Pct Suprt Tests CY170 | Yes (X) | ThirtyThrPctSuprtTestsCY170Ind |
Form990 Schedule A Part VI Form990ScheduleAPartVIGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Form And Line Reference | PART II, LINE 10 | FormAndLineReferenceDesc |
| Explanation | OTHER INCOME 698 | ExplanationTxt |
Schedule B IRS990ScheduleB
Contributor Information ContributorInformationGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Contributor | RESTRICTED | ContributorNum |
Contributor Business Name ContributorBusinessName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | RESTRICTED | BusinessNameLine1 |
Contributor US Address ContributorUSAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | RESTRICTED | AddressLine1 |
| Address Line2 | RESTRICTED | AddressLine2 |
| City | RESTRICTED | City |
| State | RESTRICTED | State |
| ZIP Code | RESTRICTED | ZIPCode |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Contributions | RESTRICTED | TotalContributionsAmt |
Schedule O IRS990ScheduleO
Supplemental Information Detail SupplementalInformationDetail (4 entries)
| Form And Line ReferenceFormAndLineReferenceDesc | ExplanationExplanationTxt |
|---|---|
| FORM 990-EZ | FULL MISSION STATEMENT: IMMERSIVE ARTS ALLIANCE IS A NETWORK OF ARTISTS, TECHNOLOGISTS AND CURATORS WITH A MISSION TO SUPPORT WORLD-CLASS IMMERSIVE ART IN THE BAY AREA |
| FORM 990-EZ, PART I, LINE 16 | EXPENSES MARKETING + PR 1,600 BANK CHARGES + FEES 859 DUES + SUBSCRIPTIONS 2,706 OFFICE EXPENSE 22 PRODUCTION - STRIPE FEES 247 TAX + LICENSES 174 PARKING 6 TRUCK RENTAL 110 GENERAL EVENT EXPENSES 5,015 MEALS 476 PRODUCTION COSTS 1,025 INTEREST EXPENSE 641 INSURANCE 7 NON-INVESTMENT DEPRECIATION 250 TOTAL 13,138 |
| FORM 990-EZ, PART II, LINE 24 | PREPAID EXPENSES AND DEFERRED CHARGES 0 9 MONOPRICE STAGE SPEAKERS 1,252 1,252 LESS ACCUMULATED DEPRECIATION 376 626 EMPLOYEE CASH ADVANCE 2,856 0 TOTAL 3,732 635 |
| FORM 990-EZ, PART II, LINE 26 | ACCOUNTS PAYABLE AND ACCRUED EXPENSES 12,264 19,049 DEFERRED REVENUE 0 172 ACCRUED EXPENSES 0 1,300 LOANS FROM OFFICERS 18,077 0 MORTGAGE AND OTHER NOTES PAYABLE 26,665 19,604 |
Transfer Prsnl Bnft Contracts Decl TransferPrsnlBnftContractsDecl
| Field | Value | IRS element (for citing) |
|---|---|---|
| Declaration | DID THE ORGANIZATION RECEIVE ANY FUNDS, DIRECTLY OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT? -- ANSWER - NO DID THE ORGANIZATION, DURING THE YEAR, PAY PREMIUMS, DIRECTLY OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT? -- ANSWER - NO | DeclarationDesc |
Comments