MAJELLA CARES: Form 990, tax year 2019

View the entire original 990 at ProPublica ↗

Organization
MAJELLA CARES (EIN 32-0112866)
Tax period
2019-07-01 to 2020-06-30
Filed
2021-06-15
IRS object ID
202121669349301312
Schema version
2019v5.2
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2021-06-15T13:26:53-05:00ReturnTs
Tax Period End2020-06-30TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN410746749PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1CLIFTONLARSONALLEN LLPBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line1801 CHERRY ST SUITE 1400AddressLine1Txt
CityFORT WORTHCityNm
State AbbreviationTXStateAbbreviationCd
ZIP76102ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2019-07-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN320112866EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1MAJELLA CARESBusinessNameLine1Txt
FieldValueIRS element (for citing)
Business Name ControlMAJEBusinessNameControlTxt
Phone5123400999PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1PO BOX 802021AddressLine1Txt
CityDALLASCityNm
State AbbreviationTXStateAbbreviationCd
ZIP75380ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonBRETT ATTEBERYPersonNm
Person TitlePRESIDENT AND CEOPersonTitleTxt
Phone5123400999PhoneNum
Signature2021-06-14SignatureDt
Discuss With Paid PreparerYes (1)DiscussWithPaidPreparerInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonMICHAELA J CROMAR CPAPreparerPersonNm
PTINP00895728PTIN
Phone8178775000PhoneNum
Preparation2021-06-14PreparationDt
FieldValueIRS element (for citing)
Tax2019TaxYr
Build TS2022-09-23 18:48:47ZBuildTS

Form 990 IRS990

FieldValueIRS element (for citing)
Address ChangeYes (X)AddressChangeInd

Doing Business As Name DoingBusinessAsName

FieldValueIRS element (for citing)
Business Name Line1HEROIC MEDIABusinessNameLine1Txt
FieldValueIRS element (for citing)
Principal OfficerBRETT ATTEBERYPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line1PO BOX 802021AddressLine1Txt
CityDALLASCityNm
State AbbreviationTXStateAbbreviationCd
ZIP75380ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$2,278,879GrossReceiptsAmt
Group Return For Affiliates0GroupReturnForAffiliatesInd
Organization501c3Yes (X)Organization501c3Ind
Website AddressHTTPS://HEROICMEDIA.ORG/WebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation2004FormationYr
Legal Domicile StateTXLegalDomicileStateCd
Activity Or MissionEDUCATING THE PUBLIC ABOUT LIFE ISSUES PRIMARILY THROUGH THE USE OF INTERNET MARKETING.ActivityOrMissionDesc
Voting Members Governing Body3VotingMembersGoverningBodyCnt
Voting Members Independent2VotingMembersIndependentCnt
Total Employee9TotalEmployeeCnt
Total Volunteers10TotalVolunteersCnt
Total Gross UBI$0TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$0NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$2,116,368PYContributionsGrantsAmt
CY Contributions Grants$1,995,164CYContributionsGrantsAmt
PY Program Service Revenue$211,680PYProgramServiceRevenueAmt
CY Program Service Revenue$176,502CYProgramServiceRevenueAmt
PY Investment Income$513,419PYInvestmentIncomeAmt
CY Investment Income$19,679CYInvestmentIncomeAmt
PY Other Revenue-$300,060PYOtherRevenueAmt
CY Other Revenue-$217,528CYOtherRevenueAmt
PY Total Revenue$2,541,407PYTotalRevenueAmt
CY Total Revenue$1,973,817CYTotalRevenueAmt
PY Grants And Similar Paid$0PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$0CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$985,308PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$1,073,322CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$0PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$551,541CYTotalFundraisingExpenseAmt
PY Other Expenses$1,528,116PYOtherExpensesAmt
CY Other Expenses$1,496,653CYOtherExpensesAmt
PY Total Expenses$2,513,424PYTotalExpensesAmt
CY Total Expenses$2,569,975CYTotalExpensesAmt
PY Revenues Less Expenses$27,983PYRevenuesLessExpensesAmt
CY Revenues Less Expenses-$596,158CYRevenuesLessExpensesAmt
Total Assets BOY$1,555,102TotalAssetsBOYAmt
Total Assets EOY$980,241TotalAssetsEOYAmt
Total Liabilities BOY$319,712TotalLiabilitiesBOYAmt
Total Liabilities EOY$341,009TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$1,235,390NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$639,232NetAssetsOrFundBalancesEOYAmt
MissionTO ENCOURAGE GREATER RESPECT FOR LIFE AND PROMOTE POSITIVE LIFE-AFFIRMING VALUES THROUGH INTERNET MARKETING CAMPAIGNS.MissionDesc
Significant New Program Srvc0SignificantNewProgramSrvcInd
Significant Change0SignificantChangeInd
Expense$760,164ExpenseAmt
DescUTILIZED INTERNET ADVERTISING TO PROMOTE A RESPECT FOR LIFE AND TO RAISE THE VISIBILITY OF LIFE-AFFIRMING WOMEN'S REPRODUCTIVE HEALTH ORGANIZATIONS.Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
Expense$730,354ExpenseAmt
Revenue$177,036RevenueAmt
DescPARTNERED WITH LIFE-AFFIRMING WOMEN'S REPRODUCTIVE HEALTH ORGANIZATIONS TO DEVELOP MEDIA CAMPAIGNS THAT RAISED AWARENESS OF LIFE-PRESERVING HEALTH OPTIONS AVAILABLE TO WOMEN IN TARGETED AND DIVERSE COMMUNITIES ACROSS THE UNITED STATES.Desc
FieldValueIRS element (for citing)
Total Program Service Expenses$1,490,518TotalProgramServiceExpensesAmt
Described In Section501c3Yes (1)DescribedInSection501c3Ind
Schedule B RequiredYes (1)ScheduleBRequiredInd
Political Campaign Acty0PoliticalCampaignActyInd
Lobbying Activities0LobbyingActivitiesInd
Subject To Proxy Tax0SubjectToProxyTaxInd
Donor Advised Fund0DonorAdvisedFundInd
Conservation Easements0ConservationEasementsInd
Collections Of Art0CollectionsOfArtInd
Credit Counseling0CreditCounselingInd
Donor Rstr Or Quasi Endowments0DonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentYes (1)ReportLandBuildingEquipmentInd
Report Investments Other Sec0ReportInvestmentsOtherSecInd
Report Program Related Invst0ReportProgramRelatedInvstInd
Report Other Assets0ReportOtherAssetsInd
Report Other Liabilities0ReportOtherLiabilitiesInd
Include FIN48 Footnote0IncludeFIN48FootnoteInd
Independent Audit Fincl Stmt0IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt0ConsolidatedAuditFinclStmtInd
School Operating0SchoolOperatingInd
Foreign Office0ForeignOfficeInd
Foreign Activities0ForeignActivitiesInd
More Than5000 K To Org0MoreThan5000KToOrgInd
More Than5000 K To Individuals0MoreThan5000KToIndividualsInd
Professional Fundraising0ProfessionalFundraisingInd
Fundraising ActivitiesYes (1)FundraisingActivitiesInd
Gaming Activities0GamingActivitiesInd
Operate Hospital0OperateHospitalInd
Grants To Organizations0GrantsToOrganizationsInd
Grants To Individuals0GrantsToIndividualsInd
Schedule J RequiredYes (1)ScheduleJRequiredInd
Tax Exempt Bonds0TaxExemptBondsInd
Engaged In Excess Benefit Trans0EngagedInExcessBenefitTransInd
PY Excess Benefit Trans0PYExcessBenefitTransInd
Loan Outstanding0LoanOutstandingInd
Grant To Related Person0GrantToRelatedPersonInd
Business Rln With Org Mem0BusinessRlnWithOrgMemInd
Business Rln With Fam Mem0BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent0BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri0DeductibleNonCashContriInd
Deductible Art Contribution0DeductibleArtContributionInd
Terminate Operations0TerminateOperationsInd
Partial Liquidation0PartialLiquidationInd
Disregarded Entity0DisregardedEntityInd
Related Entity0RelatedEntityInd
Related Organization Ctrl Ent0RelatedOrganizationCtrlEntInd
Trnsfr Exmpt Non Chrtbl Rltd Org0TrnsfrExmptNonChrtblRltdOrgInd
Activities Conducted Prtshp0ActivitiesConductedPrtshpInd
Schedule O RequiredYes (1)ScheduleORequiredInd
IRP Document14IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Backup Wthld ComplianceYes (1)BackupWthldComplianceInd
Employee9EmployeeCnt
Employment Tax Returns FiledYes (1)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit0UnrelatedBusIncmOverLimitInd
Foreign Financial Account0ForeignFinancialAccountInd
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
Taxable Party Notification0TaxablePartyNotificationInd
Nondeductible Contributions0NondeductibleContributionsInd
Quid Pro Quo ContributionsYes (1)QuidProQuoContributionsInd
Quid Pro Quo Contri Discl0QuidProQuoContriDisclInd
Form8282 Property Disposed Of0Form8282PropertyDisposedOfInd
Rcv Fnds To Pay Prsnl Bnft Cntrct0RcvFndsToPayPrsnlBnftCntrctInd
Pay Premiums Prsnl Bnft Cntrct0PayPremiumsPrsnlBnftCntrctInd
Indoor Tanning Services0IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt0SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc0SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members3GoverningBodyVotingMembersCnt
Independent Voting Member2IndependentVotingMemberCnt
Family Or Business Rln0FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties0DelegationOfMgmtDutiesInd
Change To Org Documents0ChangeToOrgDocumentsInd
Material Diversion Or Misuse0MaterialDiversionOrMisuseInd
Members Or Stockholders0MembersOrStockholdersInd
Election Of Board Members0ElectionOfBoardMembersInd
Decisions Subject To Approva0DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (1)MinutesOfGoverningBodyInd
Minutes Of Committees0MinutesOfCommitteesInd
Officer Mailing Address0OfficerMailingAddressInd
Local Chapters0LocalChaptersInd
Form990 Provided To Gvrn BodyYes (1)Form990ProvidedToGvrnBodyInd
Conflict Of Interest Policy0ConflictOfInterestPolicyInd
Whistleblower PolicyYes (1)WhistleblowerPolicyInd
Document Retention PolicyYes (1)DocumentRetentionPolicyInd
Compensation Process CEO0CompensationProcessCEOInd
Compensation Process Other0CompensationProcessOtherInd
Investment In Joint Venture0InvestmentInJointVentureInd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1CLIFTONLARSONALLEN LLPBusinessNameLine1Txt
FieldValueIRS element (for citing)
Phone8178775000PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1801 CHERRY ST SUITE 1400AddressLine1Txt
CityFORT WORTHCityNm
State AbbreviationTXStateAbbreviationCd
ZIP76102ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (5 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmt
MIKE PERKINS
PRESIDENT AND CEO/SEC/TREAS40.00Yes (X)Yes (X)$206,400$0$36,718
BRETT ATTEBERY
COO40.00Yes (X)$135,808$0$37,155
KAREN GARNETT
VICE PRESIDENT40.00Yes (X)$75,600$0$36,717
JIM COFFEY
CHAIRMAN0.00Yes (X)$0$0$0
JAY LAMY
BOARD MEMBER0.00Yes (X)$0$0$0
FieldValueIRS element (for citing)
Total Reportable Comp From Org$417,808TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$110,590TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K2IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed0FormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (1)TotalCompGreaterThan150KInd
Compensation From Other Srcs0CompensationFromOtherSrcsInd
Cntrct Rcvd Greater Than100 K0CntrctRcvdGreaterThan100KCnt
Fundraising$925,441FundraisingAmt
All Other Contributions$1,069,723AllOtherContributionsAmt
Noncash Contributions$5,671NoncashContributionsAmt
Total Contributions$1,995,164TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp

FieldValueIRS element (for citing)
DescPERTNERSHIP/CLIENT REVENUEDesc
Business900099BusinessCd
Total Revenue Column$176,502TotalRevenueColumnAmt
Related Or Exempt Func Income$176,502RelatedOrExemptFuncIncomeAmt
FieldValueIRS element (for citing)
Total Program Service Revenue$176,502TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$10,296TotalRevenueColumnAmt
Exclusion$10,296ExclusionAmt

Gross Amount Sales Assets GrossAmountSalesAssetsGrp

FieldValueIRS element (for citing)
Securities$9,383SecuritiesAmt

Less Cost Oth Basis Sales Expnss LessCostOthBasisSalesExpnssGrp

FieldValueIRS element (for citing)
Securities$0SecuritiesAmt

Gain Or Loss GainOrLossGrp

FieldValueIRS element (for citing)
Securities$9,383SecuritiesAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

FieldValueIRS element (for citing)
Total Revenue Column$9,383TotalRevenueColumnAmt
Exclusion$9,383ExclusionAmt
FieldValueIRS element (for citing)
Fundraising Gross Income$87,000FundraisingGrossIncomeAmt
Contri Rpt Fundraising Event$925,441ContriRptFundraisingEventAmt
Fundraising Direct Expenses$305,062FundraisingDirectExpensesAmt

Net Incm From Fundraising Evt NetIncmFromFundraisingEvtGrp

FieldValueIRS element (for citing)
Total Revenue Column-$218,062TotalRevenueColumnAmt
Exclusion-$218,062ExclusionAmt

Other Revenue Misc OtherRevenueMiscGrp

FieldValueIRS element (for citing)
DescMEDIA FEEDesc
Business900099BusinessCd
Total Revenue Column$534TotalRevenueColumnAmt
Related Or Exempt Func Income$534RelatedOrExemptFuncIncomeAmt
FieldValueIRS element (for citing)
Other Revenue Total$534OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$1,973,817TotalRevenueColumnAmt
Related Or Exempt Func Income$177,036RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$0UnrelatedBusinessRevenueAmt
Exclusion-$198,383ExclusionAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$549,491TotalAmt
Program Services$214,929ProgramServicesAmt
Management And General$146,132ManagementAndGeneralAmt
Fundraising$188,430FundraisingAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$409,587TotalAmt
Program Services$141,903ProgramServicesAmt
Management And General$133,747ManagementAndGeneralAmt
Fundraising$133,937FundraisingAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$53,491TotalAmt
Program Services$11,676ProgramServicesAmt
Management And General$18,964ManagementAndGeneralAmt
Fundraising$22,851FundraisingAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$60,753TotalAmt
Program Services$22,110ProgramServicesAmt
Management And General$17,930ManagementAndGeneralAmt
Fundraising$20,713FundraisingAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$37,285TotalAmt
Management And General$37,285ManagementAndGeneralAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$197,507TotalAmt
Program Services$157,242ProgramServicesAmt
Management And General$15,550ManagementAndGeneralAmt
Fundraising$24,715FundraisingAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$63,227TotalAmt
Program Services$312ProgramServicesAmt
Fundraising$62,915FundraisingAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$34,336TotalAmt
Program Services$5,672ProgramServicesAmt
Management And General$16,621ManagementAndGeneralAmt
Fundraising$12,043FundraisingAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$71,445TotalAmt
Program Services$9,469ProgramServicesAmt
Management And General$36,706ManagementAndGeneralAmt
Fundraising$25,270FundraisingAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$57,867TotalAmt
Management And General$54,322ManagementAndGeneralAmt
Fundraising$3,545FundraisingAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$50,513TotalAmt
Program Services$12,571ProgramServicesAmt
Management And General$3,381ManagementAndGeneralAmt
Fundraising$34,561FundraisingAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$18,944TotalAmt
Program Services$4,714ProgramServicesAmt
Management And General$1,268ManagementAndGeneralAmt
Fundraising$12,962FundraisingAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$13,779TotalAmt
Management And General$13,779ManagementAndGeneralAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$44,408TotalAmt
Management And General$44,408ManagementAndGeneralAmt

Other Expenses OtherExpensesGrp (3 entries)

DescDescTotalTotalAmtProgram ServicesProgramServicesAmtManagement And GeneralManagementAndGeneralAmtFundraisingFundraisingAmt
PRODUCTION AND PLACEMEN$909,775$909,711$64
BANK FEES AND CHARGES$16,243$457$9,421$6,365
MISCELLANEOUS-$18,676-$248-$21,662$3,234

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$2,569,975TotalAmt
Program Services$1,490,518ProgramServicesAmt
Management And General$527,916ManagementAndGeneralAmt
Fundraising$551,541FundraisingAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$161,429BOYAmt
EOY$149,963EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
BOY$99,950BOYAmt
EOY$154,366EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

FieldValueIRS element (for citing)
EOY$139,176EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$108,761BOYAmt
EOY$23,473EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$13,785BOYAmt
EOY$12,549EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$110,720LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$73,478LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$51,021BOYAmt
EOY$37,242EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

FieldValueIRS element (for citing)
BOY$1,098,051BOYAmt
EOY$459,175EOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
BOY$22,105BOYAmt
EOY$4,297EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$1,555,102BOYAmt
EOY$980,241EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$319,712BOYAmt
EOY$169,609EOYAmt

Unsecured Notes Loans Payable UnsecuredNotesLoansPayableGrp

FieldValueIRS element (for citing)
EOY$171,400EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$319,712BOYAmt
EOY$341,009EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$1,168,380BOYAmt
EOY$505,212EOYAmt

Donor Restriction Net Assets DonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$67,010BOYAmt
EOY$134,020EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$1,235,390BOYAmt
EOY$639,232EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$1,555,102BOYAmt
EOY$980,241EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss-$596,158ReconcilationRevenueExpnssAmt
Other Changes In Net Assets$0OtherChangesInNetAssetsAmt
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or Review0AccountantCompileOrReviewInd
FS Audited0FSAuditedInd
Federal Grant Audit Required0FederalGrantAuditRequiredInd

Schedule A IRS990ScheduleA

FieldValueIRS element (for citing)
Public Organization170Yes (X)PublicOrganization170Ind

Gifts Grants Contri Rcvd170 GiftsGrantsContriRcvd170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$1,483,495CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$1,113,334CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$1,423,573CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$2,116,368CurrentTaxYearMinus1YearAmt
Current Tax Year$1,995,164CurrentTaxYearAmt
Total$8,131,934TotalAmt

Total Calendar Year170 TotalCalendarYear170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$1,483,495CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$1,113,334CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$1,423,573CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$2,116,368CurrentTaxYearMinus1YearAmt
Current Tax Year$1,995,164CurrentTaxYearAmt
Total$8,131,934TotalAmt
FieldValueIRS element (for citing)
Substantial Contributors Tot$2,143,137SubstantialContributorsTotAmt
Public Support Total170$5,988,797PublicSupportTotal170Amt

Gross Investment Income170 GrossInvestmentIncome170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$19,387CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$24,777CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$24,450CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$20,612CurrentTaxYearMinus1YearAmt
Current Tax Year$10,296CurrentTaxYearAmt
Total$99,522TotalAmt

Other Income170 OtherIncome170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$32,526CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$3,747CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$10,555CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$542CurrentTaxYearMinus1YearAmt
Current Tax Year$534CurrentTaxYearAmt
Total$47,904TotalAmt
FieldValueIRS element (for citing)
Total Support$8,279,360TotalSupportAmt
Gross Receipts Rltd Activities$475,182GrossReceiptsRltdActivitiesAmt
Public Support CY1700.72330PublicSupportCY170Pct
Public Support PY1700.66020PublicSupportPY170Pct
Thirty Thr Pct Suprt Tests CY170Yes (X)ThirtyThrPctSuprtTestsCY170Ind

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

FieldValueIRS element (for citing)
ContributorRESTRICTEDContributorNum

Contributor Business Name ContributorBusinessName

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor US Address ContributorUSAddress

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Total ContributionsRESTRICTEDTotalContributionsAmt

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$8,442OtherCostOrOtherBasisAmt
Depreciation$7,837DepreciationAmt
Book Value$605BookValueAmt

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$21,450OtherCostOrOtherBasisAmt
Depreciation$15,846DepreciationAmt
Book Value$5,604BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$80,828OtherCostOrOtherBasisAmt
Depreciation$49,795DepreciationAmt
Book Value$31,033BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$37,242TotalBookValueLandBuildingsAmt

Schedule G IRS990ScheduleG

Fundraising Event Information FundraisingEventInformationGrp

FieldValueIRS element (for citing)
Event1LUNCHEONEvent1Nm
Gross Receipts Event1$1,012,441GrossReceiptsEvent1Amt
Charitable Contri Event1$925,441CharitableContriEvent1Amt
Gross Revenue Event1$87,000GrossRevenueEvent1Amt
Rent Facility Costs Event1$210,032RentFacilityCostsEvent1Amt
Food And Beverage Event1$3,705FoodAndBeverageEvent1Amt
Other Direct Expenses Event1$91,325OtherDirectExpensesEvent1Amt
Gross Receipts Total$1,012,441GrossReceiptsTotalAmt
Charitable Contributions Tot$925,441CharitableContributionsTotAmt
Gross Revenue Total Events$87,000GrossRevenueTotalEventsAmt
Rent Fclty Costs Total Events$210,032RentFcltyCostsTotalEventsAmt
Food And Beverage Total Events$3,705FoodAndBeverageTotalEventsAmt
Oth Direct Expnss Total Events$91,325OthDirectExpnssTotalEventsAmt
Direct Expense Summary Events$305,062DirectExpenseSummaryEventsAmt
Net Income Summary-$218,062NetIncomeSummaryAmt

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Severance Payment0SeverancePaymentInd
Supplemental Nonqual Rtr Plan0SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm0EquityBasedCompArrngmInd
Comp Based On Revenue Of Flng Org0CompBasedOnRevenueOfFlngOrgInd
Comp Bsd On Rev Related Orgs0CompBsdOnRevRelatedOrgsInd
Comp Bsd Net Earns Flng Org0CompBsdNetEarnsFlngOrgInd
Comp Bsd Net Earns Rltd Orgs0CompBsdNetEarnsRltdOrgsInd
Any Non Fixed Payments0AnyNonFixedPaymentsInd
Initial Contract Exception0InitialContractExceptionInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (2 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtCompensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmtBonus Filing OrganizationBonusFilingOrganizationAmountBonus Related OrganizationsBonusRelatedOrganizationsAmtOther Compensation Filing OrgOtherCompensationFilingOrgAmtOther Compensation Rltd OrgsOtherCompensationRltdOrgsAmtDeferred Compensation Flng OrgDeferredCompensationFlngOrgAmtDeferred Comp Rltd OrgsDeferredCompRltdOrgsAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtNontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmtTotal Compensation Rltd OrgsTotalCompensationRltdOrgsAmtComp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmtComp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
MIKE PERKINS
PRESIDENT AND CEO/SEC/TREAS$206,400$0$0$0$0$0$0$0$36,718$0$243,118$0$0$0
BRETT ATTEBERY
COO$135,808$0$0$0$0$0$0$0$37,155$0$172,963$0$0$0

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (4 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
FORM 990, PART VI, SECTION A, LINE 8BTHE ORGANIZATION DOESN'T HAVE A COMMITTEE WITH AN AUTHORITY TO ACT ON BEHALF OF THE GOVERNING BODY.
FORM 990, PART VI, SECTION B, LINE 11BHEROIC MEDIA'S PRESIDENT AND CEO WILL REVIEW THE 990, THEN SUBMIT TO THE BOARD OF DIRECTORS FOR THEIR REVIEW.
FORM 990, PART VI, SECTION C, LINE 18FORM 1023 AND FORM 990 ARE AVAILABLE UPON REQUEST.
FORM 990, PART VI, SECTION C, LINE 19THE ORGANIZATION'S FINANCIAL STATEMENTS AND GOVERNING DOCUMENTS ARE AVAILABLE UPON WRITTEN OR ORAL REQUEST.

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