MADISON CHILDRENS MUSEUM INC: Form 990, tax year 2020

View the entire original 990 at ProPublica ↗

Organization: MADISON CHILDRENS MUSEUM INC (EIN 39-1383497)
Tax period: 2020-07-01 to 2021-06-30
Filed: 2021-11-18
IRS object ID: 202113229349301351
Schema version: 2020v4.1
Source: Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header
Form 990
Schedule A
Schedule B
Schedule D
Schedule O
Schedule R

Return header ReturnHeader

Field	Value	IRS element (for citing)
Return	2021-11-18T13:34:03-06:00	ReturnTs
Tax Period End	2021-06-30	TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

Field	Value	IRS element (for citing)
Preparer Firm EIN	391203191	PreparerFirmEIN

Preparer Firm Name PreparerFirmName

Field	Value	IRS element (for citing)
Business Name Line1	SVA CERTIFIED PUBLIC ACCTS SC	BusinessNameLine1Txt

Preparer US Address PreparerUSAddress

Field	Value	IRS element (for citing)
Address Line1	1221 JOHN Q HAMMONS DRIVE	AddressLine1Txt
City	MADISON	CityNm
State Abbreviation	WI	StateAbbreviationCd
ZIP	53717	ZIPCd

Field	Value	IRS element (for citing)
Return Type	990	ReturnTypeCd
Tax Period Begin	2020-07-01	TaxPeriodBeginDt

Filer Filer

Field	Value	IRS element (for citing)
EIN	391383497	EIN

Business Name BusinessName

Field	Value	IRS element (for citing)
Business Name Line1	MADISON CHILDREN'S MUSEUM INC	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Business Name Control	MADI	BusinessNameControlTxt
Phone	6082566445	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	100 N HAMILTON ST	AddressLine1Txt
City	MADISON	CityNm
State Abbreviation	WI	StateAbbreviationCd
ZIP	537032116	ZIPCd

Business Officer BusinessOfficerGrp

Field	Value	IRS element (for citing)
Person	DEBORAH GILPIN	PersonNm
Person Title	PRESIDENT & CEO	PersonTitleTxt
Phone	6082566445	PhoneNum
Signature	2021-11-17	SignatureDt
Discuss With Paid Preparer	Yes (1)	DiscussWithPaidPreparerInd

Signing Officer SigningOfficerGrp

Person Full Name PersonFullName

Field	Value	IRS element (for citing)
Person First	DEBORAH	PersonFirstNm
Person Last	GILPIN	PersonLastNm

Field	Value	IRS element (for citing)
SSN	999009999	SSN

Preparer Person PreparerPersonGrp

Field	Value	IRS element (for citing)
Preparer Person	KIRSTEN HOUGHTON	PreparerPersonNm
PTIN	P01273230	PTIN
Phone	6088318181	PhoneNum

Additional Filer Information AdditionalFilerInformation

Trusted Customer TrustedCustomerGrp

Field	Value	IRS element (for citing)
Trusted Customer	2	TrustedCustomerCd
Authentication Assurance Level	AAL1	AuthenticationAssuranceLevelCd
Identity Assurance Level	IAL1	IdentityAssuranceLevelCd

Field	Value	IRS element (for citing)
Tax	2020	TaxYr
Build TS	2022-09-23 18:48:47Z	BuildTS

Form 990 IRS990

Field	Value	IRS element (for citing)
Principal Officer	JENNIFER JOHNSON	PrincipalOfficerNm

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	100 N HAMILTON ST	AddressLine1Txt
City	MADISON	CityNm
State Abbreviation	WI	StateAbbreviationCd
ZIP	537032116	ZIPCd

Field	Value	IRS element (for citing)
Gross Receipts	$3,403,114	GrossReceiptsAmt
Group Return For Affiliates	0	GroupReturnForAffiliatesInd
Organization501c3	Yes (X)	Organization501c3Ind
Website Address	WWW.MADISONCHILDRENSMUSEUM.ORG	WebsiteAddressTxt
Type Of Organization Corp	Yes (X)	TypeOfOrganizationCorpInd
Formation	1980	FormationYr
Legal Domicile State	WI	LegalDomicileStateCd
Activity Or Mission	MADISON CHILDREN'S MUSEUM PROVIDES EDUCATIONAL EXHIBITS AND PROGRAMS FOR LEARNING THROUGH PLAY	ActivityOrMissionDesc
Voting Members Governing Body	22	VotingMembersGoverningBodyCnt
Voting Members Independent	22	VotingMembersIndependentCnt
Total Employee	80	TotalEmployeeCnt
Total Volunteers	96	TotalVolunteersCnt
Total Gross UBI	$0	TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm	$0	NetUnrelatedBusTxblIncmAmt
PY Contributions Grants	$3,928,094	PYContributionsGrantsAmt
CY Contributions Grants	$2,886,171	CYContributionsGrantsAmt
PY Program Service Revenue	$0	PYProgramServiceRevenueAmt
CY Program Service Revenue	$0	CYProgramServiceRevenueAmt
PY Investment Income	$5,889	PYInvestmentIncomeAmt
CY Investment Income	$1,327	CYInvestmentIncomeAmt
PY Other Revenue	$0	PYOtherRevenueAmt
CY Other Revenue	$207,983	CYOtherRevenueAmt
PY Total Revenue	$3,933,983	PYTotalRevenueAmt
CY Total Revenue	$3,095,481	CYTotalRevenueAmt
PY Grants And Similar Paid	$0	PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid	$0	CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members	$0	PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members	$0	CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid	$2,097,896	PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid	$882,027	CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns	$24,000	PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns	$5,000	CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense	$241,711	CYTotalFundraisingExpenseAmt
PY Other Expenses	$1,461,881	PYOtherExpensesAmt
CY Other Expenses	$940,874	CYOtherExpensesAmt
PY Total Expenses	$3,583,777	PYTotalExpensesAmt
CY Total Expenses	$1,827,901	CYTotalExpensesAmt
PY Revenues Less Expenses	$350,206	PYRevenuesLessExpensesAmt
CY Revenues Less Expenses	$1,267,580	CYRevenuesLessExpensesAmt
Total Assets BOY	$13,899,936	TotalAssetsBOYAmt
Total Assets EOY	$15,559,382	TotalAssetsEOYAmt
Total Liabilities BOY	$2,051,988	TotalLiabilitiesBOYAmt
Total Liabilities EOY	$2,443,854	TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY	$11,847,948	NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY	$13,115,528	NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part III	Yes (X)	InfoInScheduleOPartIIIInd
Mission	MADISON CHILDREN'S MUSEUM CONNECTS CHILDREN WITH THEIR FAMILIES, THEIR COMMUNITIES, AND THE WORLD BEYOND THROUGH DISCOVERY LEARNING AND CREATIVE PLAY.	MissionDesc
Significant New Program Srvc	0	SignificantNewProgramSrvcInd
Significant Change	0	SignificantChangeInd
Expense	$632,430	ExpenseAmt
Desc	EXHIBIT ENVIRONMENTS CREATE THE CORE EDUCATIONAL AREAS AND PLAY SPACES WITHIN THE MUSEUM SETTING, PROVIDING INTERACTIVE, ENGAGING PLAY OPPORTUNITIES FOR CHILDREN OF ALL AGES, ALONG WITH THEIR ADULT CAREGIVERS. EXHIBITS ARE INTERDISCIPLINARY AND WEAVE TOGETHER THEMES FROM OUR CORE EDUCATIONAL INITIATIVES: ART, HISTORY, CULTURE, SCIENCE, PHYSICAL, AND INNOVATION. MCM'S EXHIBIT SPACES WERE UNUSED BY VISITORS FROM MARCH 2020 UNTIL APRIL 2021, WHEN A FEW SMALL PILOT GROUPS VISITED, FOLLOWED BY MEMBERS IN JUNE 2021 TOTALING 7,000 VISITORS. DURING THIS TIME, THE REMAINING SMALL STAFF DEVELOPED MCM'S NEW GIFT TO THE COMMUNITY, THE WONDERGROUND - DESIGNED AND FABRICATED TO FILL URGENT COMMUNITY NEEDS WHILE PROVIDING A JOYFUL OUTDOOR LEARNING ENVIRONMENT FOR YEARS TO COME. BASED ON YEARS OF RESEARCH, DESIGN PLANNING LAUNCHED IN OCTOBER 2020. THE WONDERGROUND REPRESENTS A CREATIVE AND INSPIRING "PIVOT" TO PROVIDE FAMILIES WITH OUTDOOR, SCREEN-FREE, ACTIVE PLAY THAT IS FULL OF OPPORTUNITIES FOR CREATIVE EXPRESSION AND SOCIAL EMOTIONAL LEARNING, ALL WHILE ENSURING THAT MADISON CHILDREN'S MUSEUM EMERGES FROM THE PANDEMIC STRONGER THAN EVER. WONDERGROUND IS AN UTTERLY UNIQUE AND CREATIVE FOUR-SEASON PLAY SPACE WHERE CHILDREN WILL ENGAGE IN ROBUST PHYSICAL ACTIVITY.THE WONDERGROUND DESIGN INCLUDES GROUNDBREAKING DESIGN AND MATERIAL CHOICES.1) IT MAKES ACTIVE PLAY ACCESSIBLE: THE THICKET, A 30' SOARING CLIMBING SCULPTURE INCLUDES DESTINATION AREAS THAT ARE ACCESSIBLE TO KIDS WHO ARE IN WHEELCHAIRS OR HAVE LIMITED MOBILITY; A RAMP THAT WINDS BENEATH A PLATFORM AND ENDS UP INSIDE A PINECONE, THREE FEET OFF THE GROUND; SPIRAL STAIRS THAT ARE ACCESSIBLE TO KIDS WHO CAN PULL THEMSELVES OUT OF A CHAIR UP TO THE TOP OF STAIRS VIA A TRANSFER STATION; AND THE ENTIRE ACTIVE, GROUND-LEVEL PLAY AREA OF ROLLING TOPOGRAPHY PROVIDES ACCESS OVER ENGINEERED WOOD FIBER MATERIAL. KIDS WITH LIMITED MOBILITY CAN GO INTO THE LOG CABIN, ITS ORCHARD AND YARD, MOVE ALL AROUND THE THICKET CLIMBER, THE GIANT BUCKET, AND THE HANDICAPPED-ACCESSIBLE NOOK THAT SITS AGAINST THE BUILDING.2) SUSTAINABILITY PRACTICES AND EXPERIENCES FOR VISITORS. MCM HAS BEEN RECOGNIZED FOR ITS OUTSTANDING SUSTAINABILITY WORK. TWO NOTABLE AWARDS ARE LEED CERTIFICATION FOR AN EXISTING BUILDING (THE FIRST MUSEUM IN WISCONSIN TO ACHIEVE THAT) AND THE 2021 AMERICAN ALLIANCE FOR MUSEUMS' SUSTAINABLE EXHIBIT DESIGN AWARD. MCM'S COMMITMENT TO SUSTAINABILITY IS GOOD FOR KIDS, OUR COMMUNITY, AND THE WORLD FOR MANY REASONS: EDUCATING KIDS ABOUT SUSTAINABLE PRACTICES PREPARES THEM TO BE "GOOD GLOBAL CITIZENS," IT CONTRIBUTES TOWARD OUR OVERALL HEALTH AND SURVIVAL, AND IT'S INSPIRING TO SEE HOW SEEMINGLY USELESS OR DISCARDED THINGS CAN BE REPURPOSED TO BE USEFUL, BEAUTIFUL, WHIMSICAL, AND FUN. WE ARE USING LOCAL, NATURAL AND SUSTAINABLE MATERIALS. BY USING BUILDING MATERIALS THAT STORE CARBON (BLACK LOCUST TREES), PACKING OUR SPACE WITH PLANTS THAT HELP ABSORB CARBON, AND INTENTIONALLY USING RECYCLED PLASTIC AND RECLAIMED MATERIALS WHENEVER POSSIBLE, WE ARE HELPING CREATE A NEW STORY FOR OUR PLANET'S FUTURE.WITH THE WONDERGROUND EXPANSION, EXHIBITS OCCUPY MORE THAN 40,000 SQUARE FEET OF INDOOR AND OUTDOOR PUBLIC SPACE - DESIGNED AND FABRICATED BY A WISCONSIN WORKFORCE IN COLLABORATION WITH THE COMMUNITYINCLUDING MORE THAN 130 LOCAL ARTISTSAND FEATURE THE USE OF LOCALLY OBTAINED MATERIALS. EXHIBIT AREAS PROMOTE LEARNING THROUGH PLAY FOR AGES 5 AND UNDER IN THE WILDERNEST AND URB GARDEN EXHIBITS, BOTH OF WHICH ARE CONSTRUCTED OF ALL NATURAL MATERIALS. THE FOLLOWING AREAS ENGAGE CHILDREN UP TO AGE 12: THE TWO-STORY HODGEPODGE MAHAL CLIMBER AND HUMAN-SIZED GERBIL WHEEL FOR WHOLE-BODY EXERCISE; AND THE ART STUDIO FOR CREATIVE EXPRESSION. AN ACCESSIBLE GREEN ROOF, THE ROOFTOP RAMBLE, ENABLES FOUR-SEASON EXPLORATION OF NATURE IN A "PARK IN THE SKY". AN INTERACTIVE EXHIBIT ABOUT LAKES AND WATER QUALITY CALLED SEYMORE'S ADVENTURE; AN EXHIBIT CALLED FROM COOPS TO CATHEDRALS ABOUT NATURE, CHILDHOOD AND THE ARCHITECTURE OF FRANK LLOYD WRIGHT; A SMALL COLLECTIONS EXHIBIT CURRENTLY FEATURING COLLECTIONS OF CHILDREN'S ENVIRONMENTAL GOOD DEEDS, ACTIONS AND PRACTICES; AN ART EXHIBIT ABOUT NATURE MADE BY CHILDREN FROM A LOCAL COMMUNITY ART CENTER; A WHIMSICAL AUTOMATA EXHIBIT; AN HISTORICAL EXHIBIT ABOUT THE HISTORY OF CHILDREN'S SEWING CIRCLES CALLED "A STITCH IN TIME". THE MUSEUM SITS NEXT TO OUR STATE'S CAPITOL BUILDING. DUE TO RIOTS, THE MUSEUM'S GROUND LEVEL WINDOWS WERE BOARDED UP FROM SEPT TO MAY, WHERE ADDITIONAL EXHIBITS ROTATE INTO DISPLAY IN OUR SIDEWALK SURPRISE SPACE. IN 2020-21 FISCAL YEAR, EXHIBIT WORK INCLUDED 1) REPAIR AND MAINTENANCE OF ALL EXHIBITS AND BUILDING EQUIPMENT THROUGHOUT THE SITE.2) DESIGN AND FABRICATION OF "TRASHLAB" A MOBILE EXHIBIT CONTRACTED BY DANE COUNTY WASTE & RENEWABLES.3) DESIGN AND FABRICATION OF WONDERGROUND, THE NEW 10,000 SF OUTDOOR EXHIBIT, OPENING SEPTEMBER 2021. 4) PRESERVING OUR FACILITY ASSET: THE COMBINED EXHIBITS/FACILITY STAFF CONDUCTED MAINTENANCE, EVALUATED AND UPGRADED FACILITY HEALTH CONDITIONS AND PROTOCOLS, AND ENSURED SECURITY FOR OUR BUILDING/SITE.	Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

Field	Value	IRS element (for citing)
Expense	$201,361	ExpenseAmt
Desc	EDUCATION PROGRAMMING ENRICHES THE VISITOR EXPERIENCE THROUGH CLASSES, DROP-IN ACTIVITIES, RESIDENCIES, SPECIAL EVENTS, AND FACILITATION OF THE VISITOR EXPERIENCE IN THE MUSEUM'S EXHIBIT GALLERIES. PROGRAMS PROVIDE DEEPER ENGAGEMENT FOR VISITORS IN THE MUSEUM'S CORE INITIATIVES OF ARTS, SCIENCE AND INNOVATION, CULTURE AND HISTORY, HEALTH, SUSTAINABILITY, EARLY LEARNING, AND ACCESSIBILITY. THE MUSEUM USES ITS PROGRAMS TO EXPRESS ITS VALUES, INCLUDING THE IMPORTANCE OF PLAY, CREATIVITY, RESILIENCE, SENSE OF PLACE, CRITICAL THINKING, AND COLLABORATION. DURING FY2021, THE MUSEUM EDUCATION TEAM ANIMATED SPACES THROUGHOUT THE REGION OUTDOORS AND ONLINE, AND RESTARTED ONSITE PROGRAMMING IN MAY 2021. MCM SERVED 7,000 CHILDREN AND FAMILIES ON SITE AND PRODUCED OVER 500 PROGRAMS ON AND OFFSITE. AFTER CLOSING THE MUSEUM DUE TO COVID-19 ON 3/13/20, THE MUSEUM PRODUCED 130 ONLINE PROGRAMS AND PROVIDED OUTDOOR SIDEWALK GAME INSTALLATIONS IN 64 NEIGHBORHOODS. THE MUSEUM STRIVES TO SERVE EVERY CHILD, REGARDLESS OF ABILITY, CULTURE, OR ECONOMIC BACKGROUND. CONSISTENT WITH PRE-COVID, THE ACCESS FOR EVERYONE PROGRAM HISTORICALLY AND CURRENTLY PROVIDES ACCESS FOR NEARLY 1/3 OF ALL VISITORS THROUGH FREE AND LOW-COST ADMISSIONS, MEMBERSHIPS, OUTREACH PROGRAMMING, AND EVENTS.	Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

Field	Value	IRS element (for citing)
Expense	$216,912	ExpenseAmt
Desc	WHEN THE MUSEUM CLOSED ITS DOORS ON MARCH 13 2020 DUE TO THE PANDEMIC, MARKETING ACTIVITIES PIVOTED TO HELP PROVIDE ONLINE CONTENT AND TO PROMOTE NEW OUTREACH ACTIVITIES SUCH AS MCM ROADSHOW'S SIDEWALK SURPRISES PROGRAMMING. MARKETING STAFF ALSO TOOK ON A GREATER ROLE IN DEVELOPMENT SUPPORT AND COMMUNICATIONS FOR FUNDRAISING. MARKETING AND COMMUNICATIONS PROGRAMS HELP THE MUSEUM MEET ITS MISSION BY DEVELOPING AND DELIVERING INFORMATION ABOUT EXHIBITS, PROGRAMS, AND SPECIAL EVENTS TO CONSTITUENTS THROUGHOUT SOUTH CENTRAL WISCONSIN. THE MUSEUM USES A VARIETY OF COMMUNICATION METHODS INCLUDING ITS WEBSITE, SOCIAL MEDIA, EMAIL, PUBLIC RELATIONS, ADVERTISING, AND PRINTED COLLATERAL MATERIALS TO SPREAD THE WORD ABOUT MUSEUM ACTIVITIES. EXHIBIT SIGNAGE AND MANY MUSEUM PUBLICATIONS INCLUDE BOTH ENGLISH AND SPANISH VERSIONS. MARKETING AND EDUCATION TEAMS WERE COMBINED AS VISITOR SERVICES FOR ALL FRONT-FACING STAFF TO ENSURE EXCELLENT CUSTOMER SERVICE, EFFICIENT CASH-HANDLING AND CONSISTENT DATA-TRACKING. THE MUSEUM'S ROBUST FACILITY RENTAL PROGRAM (TYPICALLY 120+ WEDDINGS, BUSINESS RENTALS, AND OTHER EVENTS) WAS PAUSED IN MARCH 2020, AND WILL CAREFULLY RESTART WHEN POSSIBLE. THE MUSEUM ACTIVELY COLLABORATES WITH THE DOWNTOWN BUSINESS IMPROVEMENT DISTRICT, GREATER MADISON CHAMBER OF COMMERCE, AND GREATER MADISON CONVENTION & VISITORS BUREAU -- AND MANY OTHER GROUPS SUCH AS THE BLACK, LATINO AND LGBTQ CHAMBERS OF COMMERCE -- TO EXPAND ITS REACH THROUGH STRATEGIC PARTNERSHIPS.	Desc

Field	Value	IRS element (for citing)
Total Program Service Expenses	$1,050,703	TotalProgramServiceExpensesAmt
Described In Section501c3	Yes (1)	DescribedInSection501c3Ind
Schedule B Required	Yes (1)	ScheduleBRequiredInd
Political Campaign Acty	0	PoliticalCampaignActyInd
Lobbying Activities	0	LobbyingActivitiesInd
Subject To Proxy Tax	0	SubjectToProxyTaxInd
Donor Advised Fund	0	DonorAdvisedFundInd
Conservation Easements	0	ConservationEasementsInd
Collections Of Art	0	CollectionsOfArtInd
Credit Counseling	0	CreditCounselingInd
Donor Rstr Or Quasi Endowments	0	DonorRstrOrQuasiEndowmentsInd
Report Land Building Equipment	Yes (1)	ReportLandBuildingEquipmentInd
Report Investments Other Sec	0	ReportInvestmentsOtherSecInd
Report Program Related Invst	0	ReportProgramRelatedInvstInd
Report Other Assets	Yes (1)	ReportOtherAssetsInd
Report Other Liabilities	Yes (1)	ReportOtherLiabilitiesInd
Include FIN48 Footnote	0	IncludeFIN48FootnoteInd
Independent Audit Fincl Stmt	0	IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt	Yes (1)	ConsolidatedAuditFinclStmtInd
School Operating	0	SchoolOperatingInd
Foreign Office	0	ForeignOfficeInd
Foreign Activities	0	ForeignActivitiesInd
More Than5000 K To Org	0	MoreThan5000KToOrgInd
More Than5000 K To Individuals	0	MoreThan5000KToIndividualsInd
Professional Fundraising	0	ProfessionalFundraisingInd
Fundraising Activities	0	FundraisingActivitiesInd
Gaming Activities	0	GamingActivitiesInd
Operate Hospital	0	OperateHospitalInd
Grants To Organizations	0	GrantsToOrganizationsInd
Grants To Individuals	0	GrantsToIndividualsInd
Schedule J Required	0	ScheduleJRequiredInd
Tax Exempt Bonds	0	TaxExemptBondsInd
Engaged In Excess Benefit Trans	0	EngagedInExcessBenefitTransInd
PY Excess Benefit Trans	0	PYExcessBenefitTransInd
Loan Outstanding	0	LoanOutstandingInd
Grant To Related Person	0	GrantToRelatedPersonInd
Business Rln With Org Mem	0	BusinessRlnWithOrgMemInd
Business Rln With Fam Mem	0	BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent	0	BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri	0	DeductibleNonCashContriInd
Deductible Art Contribution	0	DeductibleArtContributionInd
Terminate Operations	0	TerminateOperationsInd
Partial Liquidation	0	PartialLiquidationInd
Disregarded Entity	0	DisregardedEntityInd
Related Entity	Yes (1)	RelatedEntityInd
Related Organization Ctrl Ent	Yes (1)	RelatedOrganizationCtrlEntInd
Transaction With Control Ent	Yes (1)	TransactionWithControlEntInd
Trnsfr Exmpt Non Chrtbl Rltd Org	0	TrnsfrExmptNonChrtblRltdOrgInd
Activities Conducted Prtshp	0	ActivitiesConductedPrtshpInd
Schedule O Required	Yes (1)	ScheduleORequiredInd
IRP Document	12	IRPDocumentCnt
IRP Document W2 G	0	IRPDocumentW2GCnt
Employee	80	EmployeeCnt
Employment Tax Returns Filed	Yes (1)	EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit	0	UnrelatedBusIncmOverLimitInd
Foreign Financial Account	0	ForeignFinancialAccountInd
Prohibited Tax Shelter Trans	0	ProhibitedTaxShelterTransInd
Taxable Party Notification	0	TaxablePartyNotificationInd
Nondeductible Contributions	0	NondeductibleContributionsInd
Quid Pro Quo Contributions	0	QuidProQuoContributionsInd
Form8282 Property Disposed Of	0	Form8282PropertyDisposedOfInd
Rcv Fnds To Pay Prsnl Bnft Cntrct	0	RcvFndsToPayPrsnlBnftCntrctInd
Pay Premiums Prsnl Bnft Cntrct	0	PayPremiumsPrsnlBnftCntrctInd
Indoor Tanning Services	0	IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt	0	SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc	0	SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VI	Yes (X)	InfoInScheduleOPartVIInd
Governing Body Voting Members	22	GoverningBodyVotingMembersCnt
Independent Voting Member	22	IndependentVotingMemberCnt
Family Or Business Rln	0	FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties	0	DelegationOfMgmtDutiesInd
Change To Org Documents	0	ChangeToOrgDocumentsInd
Material Diversion Or Misuse	0	MaterialDiversionOrMisuseInd
Members Or Stockholders	0	MembersOrStockholdersInd
Election Of Board Members	0	ElectionOfBoardMembersInd
Decisions Subject To Approva	0	DecisionsSubjectToApprovaInd
Minutes Of Governing Body	Yes (1)	MinutesOfGoverningBodyInd
Minutes Of Committees	Yes (1)	MinutesOfCommitteesInd
Officer Mailing Address	0	OfficerMailingAddressInd
Local Chapters	0	LocalChaptersInd
Form990 Provided To Gvrn Body	Yes (1)	Form990ProvidedToGvrnBodyInd
Conflict Of Interest Policy	Yes (1)	ConflictOfInterestPolicyInd
Annual Disclosure Covered Prsn	Yes (1)	AnnualDisclosureCoveredPrsnInd
Regular Monitoring Enfrc	Yes (1)	RegularMonitoringEnfrcInd
Whistleblower Policy	Yes (1)	WhistleblowerPolicyInd
Document Retention Policy	Yes (1)	DocumentRetentionPolicyInd
Compensation Process CEO	Yes (1)	CompensationProcessCEOInd
Compensation Process Other	0	CompensationProcessOtherInd
Investment In Joint Venture	0	InvestmentInJointVentureInd
States Where Copy Of Return Is Fld	WI	StatesWhereCopyOfReturnIsFldCd
Own Website	Yes (X)	OwnWebsiteInd
Upon Request	Yes (X)	UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Field	Value	IRS element (for citing)
Person	DEBORAH GILPIN	PersonNm
Phone	6082566445	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	100 N HAMILTON ST	AddressLine1Txt
City	MADISON	CityNm
State Abbreviation	WI	StateAbbreviationCd
ZIP	53703	ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (22 entries)

TitleTitleTxt	Average Hours Per WeekAverageHoursPerWeekRt	Average Hours Per Week Rltd OrgAverageHoursPerWeekRltdOrgRt	Individual Trustee Or DirectorIndividualTrusteeOrDirectorInd	OfficerOfficerInd	Reportable Comp From OrgReportableCompFromOrgAmt	Reportable Comp From Rltd OrgReportableCompFromRltdOrgAmt	Other CompensationOtherCompensationAmt
JENNIFER JOHNSON
CHAIR	0.50	0.50	Yes (X)	Yes (X)	$0	$0	$0
JOHN HINTZE
VICE CHAIR & TREASURER	0.50	0.50	Yes (X)	Yes (X)	$0	$0	$0
DAVID STOCKWELL
DIRECTOR	0.50		Yes (X)		$0	$0	$0
CRISTINA CHOI
SECRETARY	0.50	0.50	Yes (X)	Yes (X)	$0	$0	$0
TIM HEINRICH
OFFICER-AT-LARGE	1.00		Yes (X)	Yes (X)	$0	$0	$0
LESLIE WATKINS
OFFICER-AT-LARGE	1.00		Yes (X)	Yes (X)	$0	$0	$0
ASYA ALEXANDROVICH
DIRECTOR	1.00		Yes (X)		$0	$0	$0
TJ BLITZ
DIRECTOR	1.00		Yes (X)		$0	$0	$0
BEN BRUNETTE
DIRECTOR	1.00		Yes (X)		$0	$0	$0
SARAH CONDELLA
DIRECTOR	1.00		Yes (X)		$0	$0	$0
MATT CORNWELL
DIRECTOR	1.00		Yes (X)		$0	$0	$0
JANE DOUGHTY
DIRECTOR	1.00		Yes (X)		$0	$0	$0
ADRIENNE EHRHARDT
DIRECTOR	1.00		Yes (X)		$0	$0	$0
JOAN ERSHLER
DIRECTOR	1.00		Yes (X)		$0	$0	$0
MARTA GIALAMAS
DIRECTOR	1.00		Yes (X)		$0	$0	$0
GLORIA LADSON-BILLINGS
DIRECTOR	1.00		Yes (X)		$0	$0	$0
JOEL MARTIN
DIRECTOR	1.00		Yes (X)		$0	$0	$0
BRUCE NEVIASER
DIRECTOR	1.00		Yes (X)		$0	$0	$0
SETH POLLAK
DIRECTOR	1.00		Yes (X)		$0	$0	$0
MATT PREMO
DIRECTOR	1.00		Yes (X)		$0	$0	$0
JANE VILLA
DIRECTOR	1.00		Yes (X)		$0	$0	$0
DEB GILPIN
PRESIDENT & CEO	35.00	5.00		Yes (X)	$86,626	$0	$8,446

Field	Value	IRS element (for citing)
Total Reportable Comp From Org	$86,626	TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org	$0	TotReportableCompRltdOrgAmt
Total Other Compensation	$8,446	TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K	1	IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed	0	FormerOfcrEmployeesListedInd
Total Comp Greater Than150 K	0	TotalCompGreaterThan150KInd
Compensation From Other Srcs	0	CompensationFromOtherSrcsInd
Cntrct Rcvd Greater Than100 K	0	CntrctRcvdGreaterThan100KCnt
Related Organizations	$2,490,571	RelatedOrganizationsAmt
All Other Contributions	$395,600	AllOtherContributionsAmt
Total Contributions	$2,886,171	TotalContributionsAmt

Investment Income InvestmentIncomeGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$558	TotalRevenueColumnAmt
Exclusion	$558	ExclusionAmt

Gross Amount Sales Assets GrossAmountSalesAssetsGrp

Field	Value	IRS element (for citing)
Securities	$308,402	SecuritiesAmt

Less Cost Oth Basis Sales Expnss LessCostOthBasisSalesExpnssGrp

Field	Value	IRS element (for citing)
Securities	$307,633	SecuritiesAmt

Gain Or Loss GainOrLossGrp

Field	Value	IRS element (for citing)
Securities	$769	SecuritiesAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$769	TotalRevenueColumnAmt
Exclusion	$769	ExclusionAmt

Other Revenue Misc OtherRevenueMiscGrp

Field	Value	IRS element (for citing)
Desc	EMPLOYEE RETENTION CRE	Desc
Business	900099	BusinessCd
Total Revenue Column	$207,983	TotalRevenueColumnAmt
Exclusion	$207,983	ExclusionAmt

Field	Value	IRS element (for citing)
Other Revenue Total	$207,983	OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$3,095,481	TotalRevenueColumnAmt
Related Or Exempt Func Income	$0	RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue	$0	UnrelatedBusinessRevenueAmt
Exclusion	$209,310	ExclusionAmt

Field	Value	IRS element (for citing)
Info In Schedule O Part IX	Yes (X)	InfoInScheduleOPartIXInd

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

Field	Value	IRS element (for citing)
Total	$76,184	TotalAmt
Management And General	$27,481	ManagementAndGeneralAmt
Fundraising	$48,703	FundraisingAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

Field	Value	IRS element (for citing)
Total	$659,336	TotalAmt
Program Services	$375,845	ProgramServicesAmt
Management And General	$206,054	ManagementAndGeneralAmt
Fundraising	$77,437	FundraisingAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

Field	Value	IRS element (for citing)
Total	$67,939	TotalAmt
Program Services	$64,886	ProgramServicesAmt
Management And General	$1,285	ManagementAndGeneralAmt
Fundraising	$1,768	FundraisingAmt

Payroll Taxes PayrollTaxesGrp

Field	Value	IRS element (for citing)
Total	$78,568	TotalAmt
Program Services	$55,598	ProgramServicesAmt
Management And General	$13,296	ManagementAndGeneralAmt
Fundraising	$9,674	FundraisingAmt

Fees For Services Accounting FeesForServicesAccountingGrp

Field	Value	IRS element (for citing)
Total	$14,250	TotalAmt
Management And General	$14,250	ManagementAndGeneralAmt

Fees For Services Prof Fundraising FeesForServicesProfFundraising

Field	Value	IRS element (for citing)
Total	$5,000	TotalAmt
Fundraising	$5,000	FundraisingAmt

Fees For Services Other FeesForServicesOtherGrp

Field	Value	IRS element (for citing)
Total	$101,853	TotalAmt
Program Services	$70,501	ProgramServicesAmt
Management And General	$26,806	ManagementAndGeneralAmt
Fundraising	$4,546	FundraisingAmt

Advertising AdvertisingGrp

Field	Value	IRS element (for citing)
Total	$3,279	TotalAmt
Program Services	$3,279	ProgramServicesAmt

Office Expenses OfficeExpensesGrp

Field	Value	IRS element (for citing)
Total	$77,005	TotalAmt
Program Services	$61,326	ProgramServicesAmt
Management And General	$12,324	ManagementAndGeneralAmt
Fundraising	$3,355	FundraisingAmt

Information Technology InformationTechnologyGrp

Field	Value	IRS element (for citing)
Total	$45,872	TotalAmt
Program Services	$25,539	ProgramServicesAmt
Management And General	$1,888	ManagementAndGeneralAmt
Fundraising	$18,445	FundraisingAmt

Occupancy OccupancyGrp

Field	Value	IRS element (for citing)
Total	$178,954	TotalAmt
Program Services	$76,299	ProgramServicesAmt
Management And General	$55,624	ManagementAndGeneralAmt
Fundraising	$47,031	FundraisingAmt

Travel TravelGrp

Field	Value	IRS element (for citing)
Total	$2,633	TotalAmt
Program Services	$2,633	ProgramServicesAmt

Conferences Meetings ConferencesMeetingsGrp

Field	Value	IRS element (for citing)
Total	$1,867	TotalAmt
Program Services	$169	ProgramServicesAmt
Management And General	$1,097	ManagementAndGeneralAmt
Fundraising	$601	FundraisingAmt

Interest InterestGrp

Field	Value	IRS element (for citing)
Total	$11,017	TotalAmt
Program Services	$4,931	ProgramServicesAmt
Management And General	$2,301	ManagementAndGeneralAmt
Fundraising	$3,785	FundraisingAmt

Depreciation Depletion DepreciationDepletionGrp

Field	Value	IRS element (for citing)
Total	$452,846	TotalAmt
Program Services	$308,750	ProgramServicesAmt
Management And General	$144,096	ManagementAndGeneralAmt

Insurance InsuranceGrp

Field	Value	IRS element (for citing)
Total	$26,064	TotalAmt
Management And General	$26,064	ManagementAndGeneralAmt

Other Expenses OtherExpensesGrp (2 entries)

DescDesc	TotalTotalAmt	Program ServicesProgramServicesAmt	FundraisingFundraisingAmt	Management And GeneralManagementAndGeneralAmt
BAD DEBT EXPENSE	$19,577	$234	$19,343
DUES AND SUBSCRIPTIONS	$5,657	$713	$2,023	$2,921

Total Functional Expenses TotalFunctionalExpensesGrp

Field	Value	IRS element (for citing)
Total	$1,827,901	TotalAmt
Program Services	$1,050,703	ProgramServicesAmt
Management And General	$535,487	ManagementAndGeneralAmt
Fundraising	$241,711	FundraisingAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

Field	Value	IRS element (for citing)
BOY	$96,091	BOYAmt
EOY	$223,033	EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

Field	Value	IRS element (for citing)
BOY	$277,714	BOYAmt
EOY	$1,704,237	EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

Field	Value	IRS element (for citing)
BOY	$1,519,159	BOYAmt
EOY	$542,411	EOYAmt

Accounts Receivable AccountsReceivableGrp

Field	Value	IRS element (for citing)
BOY	$852	BOYAmt
EOY	$209,017	EOYAmt

Inventories For Sale Or Use InventoriesForSaleOrUseGrp

Field	Value	IRS element (for citing)
BOY	$6,894	BOYAmt
EOY	$6,882	EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

Field	Value	IRS element (for citing)
BOY	$19,572	BOYAmt
EOY	$25,511	EOYAmt

Field	Value	IRS element (for citing)
Land Bldg Equip Cost Or Other Bss	$16,552,165	LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec	$5,016,657	LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

Field	Value	IRS element (for citing)
BOY	$11,979,654	BOYAmt
EOY	$11,535,508	EOYAmt

Other Assets Total OtherAssetsTotalGrp

Field	Value	IRS element (for citing)
BOY	$0	BOYAmt
EOY	$1,312,783	EOYAmt

Total Assets TotalAssetsGrp

Field	Value	IRS element (for citing)
BOY	$13,899,936	BOYAmt
EOY	$15,559,382	EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

Field	Value	IRS element (for citing)
BOY	$116,271	BOYAmt
EOY	$196,675	EOYAmt

Mortg Notes Pybl Scrd Invst Prop MortgNotesPyblScrdInvstPropGrp

Field	Value	IRS element (for citing)
BOY	$1,530,000	BOYAmt
EOY	$1,521,288	EOYAmt

Unsecured Notes Loans Payable UnsecuredNotesLoansPayableGrp

Field	Value	IRS element (for citing)
BOY	$405,717	BOYAmt
EOY	$403,457	EOYAmt

Other Liabilities OtherLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$0	BOYAmt
EOY	$322,434	EOYAmt

Total Liabilities TotalLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$2,051,988	BOYAmt
EOY	$2,443,854	EOYAmt

Field	Value	IRS element (for citing)
Organization Follows FASB117	Yes (X)	OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

Field	Value	IRS element (for citing)
BOY	$10,319,717	BOYAmt
EOY	$12,431,655	EOYAmt

Donor Restriction Net Assets DonorRestrictionNetAssetsGrp

Field	Value	IRS element (for citing)
BOY	$1,528,231	BOYAmt
EOY	$683,873	EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$11,847,948	BOYAmt
EOY	$13,115,528	EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$13,899,936	BOYAmt
EOY	$15,559,382	EOYAmt

Field	Value	IRS element (for citing)
Reconcilation Revenue Expnss	$1,267,580	ReconcilationRevenueExpnssAmt
Other Changes In Net Assets	$0	OtherChangesInNetAssetsAmt
Info In Schedule O Part XII	Yes (X)	InfoInScheduleOPartXIIInd
Method Of Accounting Accrual	Yes (X)	MethodOfAccountingAccrualInd
Accountant Compile Or Review	0	AccountantCompileOrReviewInd
FS Audited	Yes (1)	FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

Field	Value	IRS element (for citing)
Consolidated Basis Fincl Stmt	Yes (X)	ConsolidatedBasisFinclStmtInd

Field	Value	IRS element (for citing)
Audit Committee	Yes (1)	AuditCommitteeInd
Federal Grant Audit Required	0	FederalGrantAuditRequiredInd

Schedule A IRS990ScheduleA

Field	Value	IRS element (for citing)
Public Organization170	Yes (X)	PublicOrganization170Ind

Gifts Grants Contri Rcvd170 GiftsGrantsContriRcvd170Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$3,115,344	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$3,283,672	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$8,903,099	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$3,928,094	CurrentTaxYearMinus1YearAmt
Current Tax Year	$2,886,171	CurrentTaxYearAmt
Total	$22,116,380	TotalAmt

Total Calendar Year170 TotalCalendarYear170Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$3,115,344	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$3,283,672	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$8,903,099	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$3,928,094	CurrentTaxYearMinus1YearAmt
Current Tax Year	$2,886,171	CurrentTaxYearAmt
Total	$22,116,380	TotalAmt

Field	Value	IRS element (for citing)
Public Support Total170	$22,116,380	PublicSupportTotal170Amt

Gross Investment Income170 GrossInvestmentIncome170Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$48	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$480	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$6,480	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$5,864	CurrentTaxYearMinus1YearAmt
Current Tax Year	$558	CurrentTaxYearAmt
Total	$13,430	TotalAmt

Field	Value	IRS element (for citing)
Total Support	$22,129,810	TotalSupportAmt
Public Support CY170	0.99940	PublicSupportCY170Pct
Public Support PY170	0.99940	PublicSupportPY170Pct
Thirty Thr Pct Suprt Tests CY170	Yes (X)	ThirtyThrPctSuprtTestsCY170Ind

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

Field	Value	IRS element (for citing)
Contributor	RESTRICTED	ContributorNum

Contributor Business Name ContributorBusinessName

Field	Value	IRS element (for citing)
Business Name Line1	RESTRICTED	BusinessNameLine1

Contributor US Address ContributorUSAddress

Field	Value	IRS element (for citing)
Address Line1	RESTRICTED	AddressLine1
Address Line2	RESTRICTED	AddressLine2
City	RESTRICTED	City
State	RESTRICTED	State
ZIP Code	RESTRICTED	ZIPCode

Field	Value	IRS element (for citing)
Total Contributions	RESTRICTED	TotalContributionsAmt

Schedule D IRS990ScheduleD

Buildings BuildingsGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$15,995,963	OtherCostOrOtherBasisAmt
Depreciation	$4,607,875	DepreciationAmt
Book Value	$11,388,088	BookValueAmt

Leasehold Improvements LeaseholdImprovementsGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$19,064	OtherCostOrOtherBasisAmt
Depreciation	$19,064	DepreciationAmt
Book Value	$0	BookValueAmt

Equipment EquipmentGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$537,138	OtherCostOrOtherBasisAmt
Depreciation	$389,718	DepreciationAmt
Book Value	$147,420	BookValueAmt

Field	Value	IRS element (for citing)
Total Book Value Land Buildings	$11,535,508	TotalBookValueLandBuildingsAmt

Other Assets Org OtherAssetsOrgGrp

Field	Value	IRS element (for citing)
Desc	CONSTRUCTION IN PROGRESS	Desc
Book Value	$1,312,783	BookValueAmt

Field	Value	IRS element (for citing)
Total Book Value Other Assets	$1,312,783	TotalBookValueOtherAssetsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp

Field	Value	IRS element (for citing)
Desc	CONSTRUCTION PAYABLES	Desc
Amt	$322,434	Amt

Field	Value	IRS element (for citing)
Total Liability	$322,434	TotalLiabilityAmt

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (6 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
FORM 990, PART VI, SECTION B, LINE 11B	THE CONTROLLER REVIEWS THE PREPARED FORM 990 IN DETAIL AND DISTRIBUTES IT TO ALL MEMBERS OF THE GOVERNING BODY FOR ANY COMMENTS OR CHANGES BEFORE THE RETURN IS FILED WITH THE IRS.
FORM 990, PART VI, SECTION B, LINE 12C	THE ORGANIZATION'S CONFLICT OF INTEREST POLICY COVERS ALL OF ITS DIRECTORS AND OFFICERS. ANY DIRECTOR, OFFICER, OR MEMBER OF A COMMITTEE WHO HAS A DIRECT OR INDIRECT FINANCIAL INTEREST IS CONSIDERED AN INTERESTED PERSON. AN INTERESTED PERSON MUST DISCLOSE THE EXISTENCE OF THE FINANCIAL INTEREST AND BE GIVEN THE OPPORTUNITY TO DISCLOSE ALL MATERIAL FACTS TO THE DIRECTORS CONSIDERING THE PROPOSED TRANSACTION OR ARRANGEMENT. THE INTERESTED PERSON MUST ABSTAIN FROM ANY VOTE ON THE ARRANGEMENT. EACH DIRECTOR AND OFFICER ANNUALLY SIGNS A CONFLICT OF INTEREST STATEMENT AND THE SIGNED STATEMENTS ARE REVIEWED BY MANAGEMENT.
FORM 990, PART VI, SECTION B, LINE 15A	THE EXECUTIVE COMMITTEE OF THE GOVERNING BODY ANNUALLY DETERMINES THE INITIAL COMPENSATION OF THE PRESIDENT AND CEO, WHICH IS BASED IN PART ON DATA OBTAINED FROM A THIRD PARTY ON APPROPRIATE COMPENSATION LEVELS, CONDUCTS AN ANNUAL PERFORMANCE REVIEW, AND IMPLEMENTS ANY RAISES OR OTHER COMPENSATION ADJUSTMENTS AS DEEMED APPROPRIATE BY THE COMMITTEE.
FORM 990, PART VI, SECTION C, LINE 19	THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST.
FORM 990, PART IX	THE EXPENSES RELATED TO THE CAPITAL EXPANSION PROJECT ARE ALLOCATED BETWEEN MANAGEMENT AND GENERAL EXPENSES AND FUNDRAISING EXPENSES.
FORM 990, PART XII, LINE 2C	THERE WERE NO CHANGES IN THE CURRENT YEAR.

Schedule R IRS990ScheduleR

Id Related Tax Exempt Org IdRelatedTaxExemptOrgGrp

Disregarded Entity Name DisregardedEntityName

Field	Value	IRS element (for citing)
Business Name Line1	MADISON CHILDREN'S MUSEUM FOUNDATION INC	BusinessNameLine1Txt

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	100 N HAMILTON ST	AddressLine1Txt
City	MADISON	CityNm
State Abbreviation	WI	StateAbbreviationCd
ZIP	53703	ZIPCd

Field	Value	IRS element (for citing)
EIN	431956290	EIN
Primary Activities	SUPPORTING ORGANIZATION OF MADISON CHILDREN'S MUSEUM, INC.	PrimaryActivitiesTxt
Legal Domicile State	WI	LegalDomicileStateCd
Exempt Code Section	501(C)(3)	ExemptCodeSectionTxt
Public Charity Status	LINE 12A, I	PublicCharityStatusTxt

Direct Controlling Entity Name DirectControllingEntityName

Field	Value	IRS element (for citing)
Business Name Line1	MADISON CHILDREN'S MUSEUM INC	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Controlled Organization	Yes (1)	ControlledOrganizationInd

Field	Value	IRS element (for citing)
Receipt Of Int Annts Rnts Rylts	0	ReceiptOfIntAnntsRntsRyltsInd
Gift Grnt Or Cap Contri To Oth Org	0	GiftGrntOrCapContriToOthOrgInd
Gift Grnt Cap Contri From Oth Org	Yes (1)	GiftGrntCapContriFromOthOrgInd
Loans Or Guarantees To Other Org	0	LoansOrGuaranteesToOtherOrgInd
Loans Or Guarantees From Oth Org	0	LoansOrGuaranteesFromOthOrgInd
Div Related Organization	0	DivRelatedOrganizationInd
Asset Sale To Other Org	0	AssetSaleToOtherOrgInd
Asset Purchase From Other Org	0	AssetPurchaseFromOtherOrgInd
Asset Exchange	0	AssetExchangeInd
Rental Of Facilities To Oth Org	0	RentalOfFacilitiesToOthOrgInd
Rental Of Fclts From Oth Org	0	RentalOfFcltsFromOthOrgInd
Perform Of Services For Oth Org	0	PerformOfServicesForOthOrgInd
Perform Of Services By Other Org	0	PerformOfServicesByOtherOrgInd
Sharing Of Facilities	Yes (1)	SharingOfFacilitiesInd
Paid Employees Sharing	Yes (1)	PaidEmployeesSharingInd
Reimbursement Paid To Other Org	0	ReimbursementPaidToOtherOrgInd
Reimbursement Paid By Other Org	0	ReimbursementPaidByOtherOrgInd
Transfer To Other Org	0	TransferToOtherOrgInd
Transfer From Other Org	0	TransferFromOtherOrgInd

Transactions Related Org TransactionsRelatedOrgGrp

Other Organization Name OtherOrganizationName

Field	Value	IRS element (for citing)
Business Name Line1	MADISON CHILDREN'S MUSEUM FOUNDATION INC	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Transaction Type	C	TransactionTypeTxt
Involved	$2,490,571	InvolvedAmt
Method Of Amount Determination	FACE AMOUNT	MethodOfAmountDeterminationTxt