TRUTH INITIATIVE FOUNDATION: Form 990, tax year 2021

View the entire original 990 at ProPublica ↗

Organization
TRUTH INITIATIVE FOUNDATION (EIN 91-1956621)
Tax period
2021-07-01 to 2022-06-30
Filed
2022-10-31
IRS object ID
202203049349302155
Schema version
2021v4.2
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2022-10-31T14:04:29-05:00ReturnTs
Tax Period End2022-06-30TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN420714325PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1RSM US LLPBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line11001 WATER ST STE 500AddressLine1Txt
CityTAMPACityNm
State AbbreviationFLStateAbbreviationCd
ZIP33602ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2021-07-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN911956621EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1TRUTH INITIATIVE FOUNDATIONBusinessNameLine1Txt
FieldValueIRS element (for citing)
Business Name ControlTRUTBusinessNameControlTxt
Phone2024545555PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1900 G STREET NW 4TH FLAddressLine1Txt
CityWASHINGTONCityNm
State AbbreviationDCStateAbbreviationCd
ZIP20001ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonANTHONY T O'TOOLEPersonNm
Person TitleEVP/CFIOPersonTitleTxt
Phone2024545555PhoneNum
Signature2022-10-28SignatureDt
Discuss With Paid PreparerYes (1)DiscussWithPaidPreparerInd

Signing Officer SigningOfficerGrp

Person Full Name PersonFullName

FieldValueIRS element (for citing)
Person FirstANTHONYPersonFirstNm
Person LastOTOOLEPersonLastNm
FieldValueIRS element (for citing)
SSNXXX-XX-XXXXSSN

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonKRISTEN BARNETTPreparerPersonNm
PTINP01234578PTIN
Phone8133162300PhoneNum
Preparation2022-10-28PreparationDt

Additional Filer Information AdditionalFilerInformation

Trusted Customer TrustedCustomerGrp

FieldValueIRS element (for citing)
Trusted Customer3TrustedCustomerCd
Authentication Assurance LevelAAL1AuthenticationAssuranceLevelCd
Identity Assurance LevelIAL1IdentityAssuranceLevelCd
FieldValueIRS element (for citing)
Tax2021TaxYr
Build TS2022-09-23 18:48:47ZBuildTS

Form 990 IRS990

Doing Business As Name DoingBusinessAsName

FieldValueIRS element (for citing)
Business Name Line1TRUTH INITIATIVEBusinessNameLine1Txt
FieldValueIRS element (for citing)
Principal OfficerROBIN KOVALPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line1900 G STREET NW 4TH FLAddressLine1Txt
CityWASHINGTONCityNm
State AbbreviationDCStateAbbreviationCd
ZIP20001ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$405,504,374GrossReceiptsAmt
Group Return For Affiliates0GroupReturnForAffiliatesInd
Organization501c3Yes (X)Organization501c3Ind
Website AddressTRUTHINITIATIVE.ORGWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation1999FormationYr
Legal Domicile StateDELegalDomicileStateCd
Activity Or MissionTRUTH INITIATIVE'S MISSION IS TO ACHIEVE A CULTURE WHERE YOUNG PEOPLE REJECT SMOKING, VAPING, AND NICOTINE.ActivityOrMissionDesc
Voting Members Governing Body11VotingMembersGoverningBodyCnt
Voting Members Independent11VotingMembersIndependentCnt
Total Employee226TotalEmployeeCnt
Total Volunteers218TotalVolunteersCnt
Total Gross UBI$0TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$0NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$5,033,285PYContributionsGrantsAmt
CY Contributions Grants$7,379,137CYContributionsGrantsAmt
PY Program Service Revenue$479,012PYProgramServiceRevenueAmt
CY Program Service Revenue$698,924CYProgramServiceRevenueAmt
PY Investment Income$86,645,828PYInvestmentIncomeAmt
CY Investment Income$103,640,688CYInvestmentIncomeAmt
PY Other Revenue$350PYOtherRevenueAmt
CY Other Revenue$0CYOtherRevenueAmt
PY Total Revenue$92,158,475PYTotalRevenueAmt
CY Total Revenue$111,718,749CYTotalRevenueAmt
PY Grants And Similar Paid$1,435,283PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$1,355,581CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members$0PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$22,703,417PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$24,830,633CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns$0PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$2,535CYTotalFundraisingExpenseAmt
PY Other Expenses$74,565,613PYOtherExpensesAmt
CY Other Expenses$91,903,753CYOtherExpensesAmt
PY Total Expenses$98,704,313PYTotalExpensesAmt
CY Total Expenses$118,089,967CYTotalExpensesAmt
PY Revenues Less Expenses-$6,545,838PYRevenuesLessExpensesAmt
CY Revenues Less Expenses-$6,371,218CYRevenuesLessExpensesAmt
Total Assets BOY$1,008,096,015TotalAssetsBOYAmt
Total Assets EOY$833,593,516TotalAssetsEOYAmt
Total Liabilities BOY$114,101,384TotalLiabilitiesBOYAmt
Total Liabilities EOY$107,438,597TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$893,994,631NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$726,154,919NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part IIIYes (X)InfoInScheduleOPartIIIInd
MissionTRUTH INITIATIVE'S MISSION IS TO ACHIEVE A CULTURE WHERE YOUNG PEOPLE REJECT SMOKING, VAPING, AND NICOTINE. THE PURPOSES FOR WHICH THE FOUNDATION IS FORMED ARE TO SUPPORT (1) THE STUDY OF AND PROGRAMS TO REDUCE YOUTH TOBACCO PRODUCT USAGE & YOUTH SUBSTANCE (CONT. ON SCH O)ABUSE IN THE STATES AND (2) THE STUDY OF AND EDUCATIONAL PROGRAMS TO PREVENT DISEASES ASSOCIATED WITH THE USE OF TOBACCO PRODUCTS IN THE STATES.MissionDesc
Significant New Program Srvc0SignificantNewProgramSrvcInd
Significant Change0SignificantChangeInd
Expense$78,427,431ExpenseAmt
Grant$267,068GrantAmt
Revenue$6,286RevenueAmt
DescYOUTH AND YOUNG ADULT PUBLIC EDUCATION:TRUTH INITIATIVE'S PUBLIC HEALTH EDUCATION CAMPAIGN TRUTH HAS BEEN A LEADING DRIVER IN REDUCING YOUTH AND YOUNG ADULT TOBACCO USE FOR TWO DECADES. CAMPAIGN IMPACT HAS BEEN PROVEN IN MULTIPLE PUBLISHED STUDIES. PUBLISHED RESEARCH HAS ALSO ESTABLISHED THE COST EFFECTIVENESS OF THE PROGRAM. THE CURRENT FOCUS OF THE CAMPAIGN SINCE 2018 IS THE NATION'S YOUTH VAPING EPIDEMIC AND THE PHYSICAL AND MENTAL HARMS OF NICOTINE ADDICTION FOR YOUNG PEOPLE. RECENT RESEARCH SHOWS THAT AWARENESS OF THE TRUTH CAMPAIGN IS CAUSALLY RELATED TO PREVENTING YOUTH VAPING INITIATION AND PROMOTING YOUNG PEOPLE WHO DO VAPE TO QUIT. IN 2018, WE EXPANDED TRUTH'S MESSAGING TO TAKE ON THE NATIONAL OPIOID ABUSE EPIDEMIC. OUR MESSAGING FOCUSES ON YOUTH AND YOUNG ADULT PREVENTION AND EDUCATION. OUR PROGRAMS HAVE BEEN PROVEN TO SIGNIFICANTLY IMPACT YOUNG PEOPLE'S ATTITUDES ABOUT THE HARMS OF OPIOIDS AND STIGMA.Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
Expense$7,623,119ExpenseAmt
Grant$484,983GrantAmt
Revenue$114,240RevenueAmt
DescRESEARCH POLICY AND PRACTICE:TRUTH INITIATIVE IS A LEADER IN TOBACCO CONTROL RESEARCH AND POLICY WITH A STRONG TEAM OF RESEARCH SCIENTISTS IN OUR SCHROEDER INSTITUTE FOR TOBACCO RESEARCH AND POLICY STUDIES AND A DEDICATED TEAM OF POLICY PROFESSIONALS WHO PARTICIPATE IN THE ONGOING DISCUSSION AROUND THE BEST APPROACHES FOR REDUCING TOBACCO RELATED DEATH AND DISEASE. SCHROEDER INSTITUTE SCIENTISTS PRODUCE PEER-REVIEWED PAPERS ON ISSUES RELATED TO TOBACCO CONTROL, SPEAK AT NATIONAL AND LOCAL CONFERENCES, AND ALONG WITH OUR POLICY TEAM CREATE A SUITE OF RESOURCES AND GUIDANCE ON ISSUES FROM E-CIGARETTES TO TOBACCO INDUSTRY MARKETING TACTICS FOR USE BY TOBACCO CONTROL PROFESSIONALS AT BOTH THE LOCAL AND NATIONAL LEVEL. OUR POLICY TEAM REGULARLY WEIGHS IN ON FEDERAL REGULATORY APPROACHES TO TOBACCO CONTROL VIA FORMAL COMMENTS AND LETTERS TO FDA AND OTHER FEDERAL AGENCIES.Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

FieldValueIRS element (for citing)
Expense$6,911,944ExpenseAmt
Grant$603,530GrantAmt
DescCOMMUNITY AND YOUTH ENGAGEMENT TRUTH INITIATIVE ACTIVELY RECRUITS AND SUPPORTS YOUTH WHO ARE LOOKING TO HAVE INFLUENCE ON TOBACCO CONTROL ISSUES THROUGH A VARIETY OF DIFFERENT PROGRAMS. THIS INCLUDES TRAINING OF YOUTH LEADERS ON THE HIGH SCHOOL LEVEL, A YOUTH FELLOWSHIP PROGRAM FOR COLLEGE-AGED INDIVIDUALS INTERESTED IN TOBACCO CONTROL AND OUR ON-GOING GRANT PROGRAM TO HELP COLLEGES AND UNIVERSITIES INSTITUTE TOBACCO-FREE CAMPUS POLICIES. WE ALSO WORK WITH OTHER NON-PROFIT ORGANIZATIONS, PARTICULARLY THOSE SERVING POPULATIONS DISPROPORTIONATELY IMPACTED BY TOBACCO, TO ENGAGE THEIR MEMBERSHIP ON ISSUES RELATED TO TOBACCO CONTROL.Desc

Prog Srvc Accom Acty Other ProgSrvcAccomActyOtherGrp

FieldValueIRS element (for citing)
Expense$5,891,743ExpenseAmt
Revenue$578,398RevenueAmt
DescTOBACCO CESSATION INNOVATIONS:TRUTH INITIATIVE'S INNOVATIONS CENTER IS A CROSS-FUNCTIONAL TEAM OF LEADING SCIENTISTS, PRODUCT DEVELOPMENT EXPERTS, AND SALES AND MARKETING PROFESSIONALS THAT BUILDS AND DEPLOYS SCALABLE AND SUSTAINABLE DIGITAL SOLUTIONS FOR TOBACCO CESSATION. IN PARTNERSHIP WITH MAYO CLINIC, WE RUN A FREELY AVAILABLE DIGITAL CESSATION PROGRAM - BECOMEANEX - THAT HAS BEEN USED BY NEARLY A MILLION TOBACCO USERS. OUR ENTERPRISE PRODUCT - EX PROGRAM - EXPANDS OUR REACH THROUGH STRATEGIC PARTNERSHIPS WITH HEALTH PLANS, HEALTH SYSTEMS, AND EMPLOYERS. IN 2019, WE LAUNCHED THIS IS QUITTING, A FIRST OF ITS KIND TEXT MESSAGE VAPING CESSATION PROGRAM SPECIFICALLY DESIGNED FOR TEENS AND YOUNG ADULTS THAT IS NOW IN USE BY NEARLY 500,000 YOUNG PEOPLE. STRATEGIC PARTNERSHIPS WITH STATES, SCHOOL SYSTEMS, AND HEALTH PLANS HELP FURTHER OUR EFFORTS TO ENGAGE YOUNG PEOPLE WITH THIS IS QUITTING. THE INNOVATIONS CENTER IS INTERNATIONALLY RECOGNIZED FOR ITS RIGOROUS RESEARCH IN DIGITAL APPROACHES TO TOBACCO CESSATION AND ITS FIELD-LEADING CONTRIBUTIONS TO THE ACADEMIC LITERATURE AND REAL-WORLD DEPLOYMENT OF DIGITAL CESSATION TOOLS.Desc
FieldValueIRS element (for citing)
Total Other Prog Srvc Expense$5,891,743TotalOtherProgSrvcExpenseAmt
Total Other Prog Srvc Revenue$578,398TotalOtherProgSrvcRevenueAmt
Total Program Service Expenses$98,854,237TotalProgramServiceExpensesAmt
Described In Section501c3Yes (1)DescribedInSection501c3Ind
Schedule B RequiredYes (1)ScheduleBRequiredInd
Political Campaign Acty0PoliticalCampaignActyInd
Lobbying Activities0LobbyingActivitiesInd
Subject To Proxy Tax0SubjectToProxyTaxInd
Donor Advised Fund0DonorAdvisedFundInd
Conservation Easements0ConservationEasementsInd
Collections Of Art0CollectionsOfArtInd
Credit Counseling0CreditCounselingInd
Donor Rstr Or Quasi Endowments0DonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentYes (1)ReportLandBuildingEquipmentInd
Report Investments Other SecYes (1)ReportInvestmentsOtherSecInd
Report Program Related Invst0ReportProgramRelatedInvstInd
Report Other Assets0ReportOtherAssetsInd
Report Other LiabilitiesYes (1)ReportOtherLiabilitiesInd
Include FIN48 FootnoteYes (1)IncludeFIN48FootnoteInd
Independent Audit Fincl StmtYes (1)IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt0ConsolidatedAuditFinclStmtInd
School Operating0SchoolOperatingInd
Foreign Office0ForeignOfficeInd
Foreign ActivitiesYes (1)ForeignActivitiesInd
More Than5000 K To Org0MoreThan5000KToOrgInd
More Than5000 K To Individuals0MoreThan5000KToIndividualsInd
Professional Fundraising0ProfessionalFundraisingInd
Fundraising Activities0FundraisingActivitiesInd
Gaming Activities0GamingActivitiesInd
Operate Hospital0OperateHospitalInd
Grants To OrganizationsYes (1)GrantsToOrganizationsInd
Grants To IndividualsYes (1)GrantsToIndividualsInd
Schedule J RequiredYes (1)ScheduleJRequiredInd
Tax Exempt Bonds0TaxExemptBondsInd
Engaged In Excess Benefit Trans0EngagedInExcessBenefitTransInd
PY Excess Benefit Trans0PYExcessBenefitTransInd
Loan Outstanding0LoanOutstandingInd
Grant To Related Person0GrantToRelatedPersonInd
Business Rln With Org Mem0BusinessRlnWithOrgMemInd
Business Rln With Fam Mem0BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent0BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri0DeductibleNonCashContriInd
Deductible Art Contribution0DeductibleArtContributionInd
Terminate Operations0TerminateOperationsInd
Partial Liquidation0PartialLiquidationInd
Disregarded Entity0DisregardedEntityInd
Related Entity0RelatedEntityInd
Related Organization Ctrl Ent0RelatedOrganizationCtrlEntInd
Trnsfr Exmpt Non Chrtbl Rltd Org0TrnsfrExmptNonChrtblRltdOrgInd
Activities Conducted Prtshp0ActivitiesConductedPrtshpInd
Schedule O RequiredYes (1)ScheduleORequiredInd
Info In Schedule O Part VYes (X)InfoInScheduleOPartVInd
IRP Document130IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Backup Wthld ComplianceYes (1)BackupWthldComplianceInd
Employee226EmployeeCnt
Employment Tax Returns FiledYes (1)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over LimitYes (1)UnrelatedBusIncmOverLimitInd
Form990 T Filed0Form990TFiledInd
Foreign Financial AccountYes (1)ForeignFinancialAccountInd
Foreign CountryEGForeignCountryCd
Foreign CountryTWForeignCountryCd
Prohibited Tax Shelter Trans0ProhibitedTaxShelterTransInd
Taxable Party Notification0TaxablePartyNotificationInd
Nondeductible Contributions0NondeductibleContributionsInd
Quid Pro Quo Contributions0QuidProQuoContributionsInd
Form8282 Property Disposed Of0Form8282PropertyDisposedOfInd
Rcv Fnds To Pay Prsnl Bnft Cntrct0RcvFndsToPayPrsnlBnftCntrctInd
Pay Premiums Prsnl Bnft Cntrct0PayPremiumsPrsnlBnftCntrctInd
Indoor Tanning Services0IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt0SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc0SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members11GoverningBodyVotingMembersCnt
Independent Voting Member11IndependentVotingMemberCnt
Family Or Business Rln0FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties0DelegationOfMgmtDutiesInd
Change To Org Documents0ChangeToOrgDocumentsInd
Material Diversion Or Misuse0MaterialDiversionOrMisuseInd
Members Or Stockholders0MembersOrStockholdersInd
Election Of Board MembersYes (1)ElectionOfBoardMembersInd
Decisions Subject To Approva0DecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (1)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (1)MinutesOfCommitteesInd
Officer Mailing Address0OfficerMailingAddressInd
Local Chapters0LocalChaptersInd
Form990 Provided To Gvrn BodyYes (1)Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (1)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (1)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (1)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (1)WhistleblowerPolicyInd
Document Retention PolicyYes (1)DocumentRetentionPolicyInd
Compensation Process CEOYes (1)CompensationProcessCEOInd
Compensation Process OtherYes (1)CompensationProcessOtherInd
Investment In Joint Venture0InvestmentInJointVentureInd
States Where Copy Of Return Is FldAKStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldALStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldARStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldCAStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldFLStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldGAStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldHIStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldILStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldKSStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldKYStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldMAStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldMDStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldMIStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldMSStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldMNStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldNCStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldNJStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldNHStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldNMStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldNYStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldOKStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldORStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldPAStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldRIStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldSCStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldTNStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldUTStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldVAStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldWIStatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is FldWVStatesWhereCopyOfReturnIsFldCd
Own WebsiteYes (X)OwnWebsiteInd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1ANTHONY T O'TOOLE EVPCFIOBusinessNameLine1Txt
FieldValueIRS element (for citing)
Phone2024545555PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1900 G STREET NW 4TH FLAddressLine1Txt
CityWASHINGTONCityNm
State AbbreviationDCStateAbbreviationCd
ZIP20001ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (23 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtKey EmployeeKeyEmployeeIndHighest Compensated EmployeeHighestCompensatedEmployeeInd
HON MIKE MOORE
CHAIR SINCE 05/20176.00Yes (X)Yes (X)$0$0$0
NANCY BROWN
VICE CHAIR SINCE 12/20176.00Yes (X)Yes (X)$0$0$0
HON DOUG PETERSON
TREASURER SINCE 05/20176.00Yes (X)Yes (X)$0$0$0
MARY T BASSETT MD MPH
DIRECTOR5.00Yes (X)$0$0$0
GEORGES C BENJAMIN MD
DIRECTOR5.00Yes (X)$0$0$0
HON HERB CONAWAY MD
DIRECTOR5.00Yes (X)$0$0$0
HON JAMES DUNNIGAN
DIRECTOR5.00Yes (X)$0$0$0
HON SPENCER J COX
DIRECTOR5.00Yes (X)$0$0$0
STEVE OYER
DIRECTOR5.00Yes (X)$0$0$0
HON JOSH STEIN
DIRECTOR5.00Yes (X)$0$0$0
HOWARD K KOH MD MPH
DIRECTOR5.00Yes (X)$0$0$0
JANET T MILLS
DIRECTOR THRU 1/20225.00Yes (X)$0$0$0
HON MIKE DEWINE
DIRECTOR THRU 1/20225.00Yes (X)$0$0$0
ROBIN KOVAL
PRESIDENT & CEO37.50Yes (X)$798,872$0$140,130
ANTHONY T O'TOOLE
EVP/CFIO37.50Yes (X)$566,928$0$164,887
ROBERT FALK
GEN. COUNSEL/CORP. SECRETARY37.50Yes (X)$337,445$0$75,449
M DAVID DOBBINS
COO37.50$418,587$0$111,921Yes (X)
ERIC ASCHE
CHIEF MKTG & STRATEGY OFFICER37.50$423,311$0$96,171Yes (X)
DONNA VALLONE
CHIEF RESEARCH OFFICER37.50$428,222$0$89,880Yes (X)
PATRICIA KENNEY
CHIEF COMMUNICATIONS OFFICER37.50$325,825$0$84,371Yes (X)
RALPH LOGAN
SENIOR VICE PRESIDENT, MARKETING37.50$310,985$0$71,671Yes (X)
AMANDA GRAHAM
CHIEF OF INNOVATIONS & RESEARCH37.50$309,824$0$55,499Yes (X)
ANNA SPRIGGS
CHIEF OF HUMAN RESOURCES & ADMIN37.50$291,017$0$67,380Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$4,211,016TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$957,359TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K57IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed0FormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (1)TotalCompGreaterThan150KInd
Compensation From Other Srcs0CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1TxtCityContractorAddress/USAddress/CityNmState AbbreviationContractorAddress/USAddress/StateAbbreviationCdZIPContractorAddress/USAddress/ZIPCdServicesServicesDescCompensationCompensationAmt
TARGETCAST LLC (DBA ASSEMBLY)
711 THIRD AVE 2ND FLOORNEW YORKNY10017MARKETING$22,685,400
THE TRADE DESK INC
42 CHESTNUT STREETVENTURACA93001MARKETING$8,613,555
GOOGLE LLC
1600 AMPHITHEATRE PARKWAYMOUNTAIN VIEWCA94043MARKETING$8,331,317
SNAP INC (DBA SNAPCHAT)
2772 DONALD DOUGLAS LOOP NORTHSANTA MONICACA90405MARKETING$6,830,235
MOJO SUPERMARKET LLC
201 ALLEN STREET 10048NEW YORKNY10002MARKETING$3,543,511
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K45CntrctRcvdGreaterThan100KCnt
Government Grants$4,290,888GovernmentGrantsAmt
All Other Contributions$3,088,249AllOtherContributionsAmt
Total Contributions$7,379,137TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (2 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
SALE OF EX SERVICES900099$563,310$563,310
CONTRACT SERVICE REV900099$135,614$135,614
FieldValueIRS element (for citing)
Total Program Service Revenue$698,924TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$19,376,575TotalRevenueColumnAmt
Exclusion$19,376,575ExclusionAmt

Gross Amount Sales Assets GrossAmountSalesAssetsGrp

FieldValueIRS element (for citing)
Securities$377,658,000SecuritiesAmt
Other$391,738OtherAmt

Less Cost Oth Basis Sales Expnss LessCostOthBasisSalesExpnssGrp

FieldValueIRS element (for citing)
Securities$293,397,096SecuritiesAmt
Other$388,529OtherAmt

Gain Or Loss GainOrLossGrp

FieldValueIRS element (for citing)
Securities$84,260,904SecuritiesAmt
Other$3,209OtherAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

FieldValueIRS element (for citing)
Total Revenue Column$84,264,113TotalRevenueColumnAmt
Exclusion$84,264,113ExclusionAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$111,718,749TotalRevenueColumnAmt
Related Or Exempt Func Income$698,924RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$0UnrelatedBusinessRevenueAmt
Exclusion$103,640,688ExclusionAmt
FieldValueIRS element (for citing)
Info In Schedule O Part IXYes (X)InfoInScheduleOPartIXInd

Grants To Domestic Orgs GrantsToDomesticOrgsGrp

FieldValueIRS element (for citing)
Total$1,336,581TotalAmt
Program Services$1,336,581ProgramServicesAmt

Grants To Domestic Individuals GrantsToDomesticIndividualsGrp

FieldValueIRS element (for citing)
Total$19,000TotalAmt
Program Services$19,000ProgramServicesAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$3,070,322TotalAmt
Program Services$1,052,972ProgramServicesAmt
Management And General$2,017,350ManagementAndGeneralAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$16,358,475TotalAmt
Program Services$12,404,554ProgramServicesAmt
Management And General$3,953,921ManagementAndGeneralAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$1,064,627TotalAmt
Program Services$918,552ProgramServicesAmt
Management And General$146,075ManagementAndGeneralAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$2,987,905TotalAmt
Program Services$2,141,517ProgramServicesAmt
Management And General$846,388ManagementAndGeneralAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$1,349,304TotalAmt
Program Services$949,148ProgramServicesAmt
Management And General$400,156ManagementAndGeneralAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$219,532TotalAmt
Program Services$29,553ProgramServicesAmt
Management And General$189,979ManagementAndGeneralAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$233,524TotalAmt
Management And General$233,524ManagementAndGeneralAmt

Fees For Srvc Invst Mgmnt Fees FeesForSrvcInvstMgmntFeesGrp

FieldValueIRS element (for citing)
Total$4,410,294TotalAmt
Management And General$4,410,294ManagementAndGeneralAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$77,698,134TotalAmt
Program Services$77,199,022ProgramServicesAmt
Management And General$499,112ManagementAndGeneralAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$393,541TotalAmt
Program Services$389,694ProgramServicesAmt
Management And General$3,847ManagementAndGeneralAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$177,514TotalAmt
Program Services$75,236ProgramServicesAmt
Management And General$102,278ManagementAndGeneralAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$1,622,539TotalAmt
Program Services$1,237,852ProgramServicesAmt
Management And General$384,687ManagementAndGeneralAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$2,754,641TotalAmt
Management And General$2,754,641ManagementAndGeneralAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$409,937TotalAmt
Program Services$348,067ProgramServicesAmt
Management And General$61,870ManagementAndGeneralAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$451,618TotalAmt
Program Services$280,065ProgramServicesAmt
Management And General$171,553ManagementAndGeneralAmt

Interest InterestGrp

FieldValueIRS element (for citing)
Total$1,844,439TotalAmt
Management And General$1,844,439ManagementAndGeneralAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$832,819TotalAmt
Program Services$189,629ProgramServicesAmt
Management And General$643,190ManagementAndGeneralAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$391,030TotalAmt
Program Services$69,072ProgramServicesAmt
Management And General$321,958ManagementAndGeneralAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmtManagement And GeneralManagementAndGeneralAmtProgram ServicesProgramServicesAmt
INCOME TAX EXPENSE$44,936$44,936
EMPLOYEE MORALE$178,591$154,202$24,389
DUES & SUBSCRIPTIONS$157,794$31,213$126,581
SURVEY INCENTIVES$61,045$61,045

All Other Expenses AllOtherExpensesGrp

FieldValueIRS element (for citing)
Total$21,825TotalAmt
Program Services$1,708ProgramServicesAmt
Management And General$17,582ManagementAndGeneralAmt
Fundraising$2,535FundraisingAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$118,089,967TotalAmt
Program Services$98,854,237ProgramServicesAmt
Management And General$19,233,195ManagementAndGeneralAmt
Fundraising$2,535FundraisingAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$500BOYAmt
EOY$500EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
BOY$135,135,084BOYAmt
EOY$116,876,235EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

FieldValueIRS element (for citing)
BOY$187,832BOYAmt
EOY$128,398EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$265,325BOYAmt
EOY$502,613EOYAmt

Inventories For Sale Or Use InventoriesForSaleOrUseGrp

FieldValueIRS element (for citing)
BOY$5,720BOYAmt
EOY$5,720EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$1,944,847BOYAmt
EOY$1,531,708EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$12,194,536LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$10,052,568LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$2,833,946BOYAmt
EOY$2,141,968EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

FieldValueIRS element (for citing)
BOY$310,471,330BOYAmt
EOY$247,077,933EOYAmt

Investments Other Securities InvestmentsOtherSecuritiesGrp

FieldValueIRS element (for citing)
BOY$556,972,022BOYAmt
EOY$464,835,129EOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
BOY$279,409BOYAmt
EOY$493,312EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$1,008,096,015BOYAmt
EOY$833,593,516EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$11,434,829BOYAmt
EOY$10,170,275EOYAmt

Deferred Revenue DeferredRevenueGrp

FieldValueIRS element (for citing)
BOY$342,021BOYAmt
EOY$673,874EOYAmt

Other Liabilities OtherLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$102,324,534BOYAmt
EOY$96,594,448EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$114,101,384BOYAmt
EOY$107,438,597EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$893,994,631BOYAmt
EOY$726,154,919EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$893,994,631BOYAmt
EOY$726,154,919EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$1,008,096,015BOYAmt
EOY$833,593,516EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss-$6,371,218ReconcilationRevenueExpnssAmt
Net Unrlzd Gains Losses Invst-$161,468,494NetUnrlzdGainsLossesInvstAmt
Other Changes In Net Assets$0OtherChangesInNetAssetsAmt
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or Review0AccountantCompileOrReviewInd
FS AuditedYes (1)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Separate Basis Fincl StmtYes (X)SeparateBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit CommitteeYes (1)AuditCommitteeInd
Federal Grant Audit Required0FederalGrantAuditRequiredInd

Schedule A IRS990ScheduleA

FieldValueIRS element (for citing)
Public Organization170Yes (X)PublicOrganization170Ind

Gifts Grants Contri Rcvd170 GiftsGrantsContriRcvd170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$2,624,532CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$3,145,333CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$3,179,561CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$5,033,285CurrentTaxYearMinus1YearAmt
Current Tax Year$7,379,137CurrentTaxYearAmt
Total$21,361,848TotalAmt

Total Calendar Year170 TotalCalendarYear170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$2,624,532CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$3,145,333CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$3,179,561CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$5,033,285CurrentTaxYearMinus1YearAmt
Current Tax Year$7,379,137CurrentTaxYearAmt
Total$21,361,848TotalAmt
FieldValueIRS element (for citing)
Substantial Contributors Tot$1,067,993SubstantialContributorsTotAmt
Public Support Total170$20,293,855PublicSupportTotal170Amt

Gross Investment Income170 GrossInvestmentIncome170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$20,353,559CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$17,045,526CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$15,297,111CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$12,324,845CurrentTaxYearMinus1YearAmt
Current Tax Year$19,376,575CurrentTaxYearAmt
Total$84,397,616TotalAmt

Unrelated Business Net Incm170 UnrelatedBusinessNetIncm170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus2 Years$3,260,956CurrentTaxYearMinus2YearsAmt
Total$3,260,956TotalAmt

Other Income170 OtherIncome170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$49,162CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$18,512CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$1,430CurrentTaxYearMinus2YearsAmt
Total$69,104TotalAmt
FieldValueIRS element (for citing)
Total Support$109,089,524TotalSupportAmt
Gross Receipts Rltd Activities$1,842,742GrossReceiptsRltdActivitiesAmt
Public Support CY1700.18600PublicSupportCY170Pct
Public Support PY1700.15050PublicSupportPY170Pct
Ten Pct Facts Crcmstncs Test CYYes (X)TenPctFactsCrcmstncsTestCYInd
Facts And Circumstances TestSEE SCHEDULE OFactsAndCircumstancesTestTxt

Form990 Schedule A Part VI Form990ScheduleAPartVIGrp

FieldValueIRS element (for citing)
Form And Line ReferenceSCHEDULE A, PART II, LINE 10, EXPLANATION OF OTHER INCOME:FormAndLineReferenceDesc
ExplanationOTHER REVENUE - 2017 AMOUNT: $ 49,162. 2018 AMOUNT: $ 18,512. 2019 AMOUNT: $ 1,430.ExplanationTxt

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

FieldValueIRS element (for citing)
ContributorRESTRICTEDContributorNum

Contributor Business Name ContributorBusinessName

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor US Address ContributorUSAddress

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Total ContributionsRESTRICTEDTotalContributionsAmt

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$4,377,081OtherCostOrOtherBasisAmt
Depreciation$2,642,043DepreciationAmt
Book Value$1,735,038BookValueAmt

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$1,520,190OtherCostOrOtherBasisAmt
Depreciation$1,227,510DepreciationAmt
Book Value$292,680BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$6,297,265OtherCostOrOtherBasisAmt
Depreciation$6,183,015DepreciationAmt
Book Value$114,250BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$2,141,968TotalBookValueLandBuildingsAmt

Other Securities OtherSecuritiesGrp (3 entries)

DescDescBook ValueBookValueAmtMethod ValuationMethodValuationCd
COMMINGLED/COMMON TRUST FUNDS$166,926,150F
HEDGE FUNDS$66,412,469F
PRIVATE EQUITY FUNDS$231,496,510F
FieldValueIRS element (for citing)
Total Book Value Securities$464,835,129TotalBookValueSecuritiesAmt

Other Liabilities Org OtherLiabilitiesOrgGrp (4 entries)

DescDescAmtAmt
DEFERRED COMPENSATION$2,290,006
DEFERRED RENT$3,047,882
LINE OF CREDIT$89,029,819
REFUNDABLE ADVANCES$2,226,741
FieldValueIRS element (for citing)
Total Liability$96,594,448TotalLiabilityAmt
Footnote TextYes (X)FootnoteTextInd
Total Rev Etc Audited Fincl Stmt-$54,160,039TotalRevEtcAuditedFinclStmtAmt
Net Unrealized Gains Invst-$161,468,494NetUnrealizedGainsInvstAmt
Revenue Not Reported-$161,468,494RevenueNotReportedAmt
Revenue Subtotal$107,308,455RevenueSubtotalAmt
Investment Expenses Not Incld$4,410,294InvestmentExpensesNotIncldAmt
Revenue Not Reported Fincl Stmt$4,410,294RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990$111,718,749TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt$113,679,673TotExpnsEtcAuditedFinclStmtAmt
Expenses Not Reported$0ExpensesNotReportedAmt
Expenses Subtotal$113,679,673ExpensesSubtotalAmt
Investment Expenses Not Incld2$4,410,294InvestmentExpensesNotIncld2Amt
Expenses Not Rpt Fincl Stmt$4,410,294ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990$118,089,967TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePART X, LINE 2:FormAndLineReferenceDesc
ExplanationTRUTH INITIATIVE IS GENERALLY EXEMPT FROM FEDERAL INCOME TAX UNDER INTERNAL REVENUE CODE (IRC) SECTION 501(C)(3). IN ADDITION, TRUTH INITIATIVE HAS BEEN CLASSIFIED AS AN ORGANIZATION THAT IS NOT A PRIVATE FOUNDATION. INCOME WHICH IS NOT RELATED TO ITS EXEMPT PURPOSES, LESS APPLICABLE DEDUCTIONS, IS SUBJECT TO FEDERAL AND STATE CORPORATE INCOME TAXES. TRUTH INITIATIVE FOLLOWS THE ACCOUNTING STANDARD ON ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES, WHICH ADDRESSES THE DETERMINATION OF WHETHER TAX BENEFITS CLAIMED OR EXPECTED TO BE CLAIMED ON A TAX RETURN SHOULD BE RECORDED IN THE FINANCIAL STATEMENTS. UNDER THIS GUIDANCE, TRUTH INITIATIVE MAY RECOGNIZE THE TAX BENEFIT FROM AN UNCERTAIN TAX POSITION ONLY IF IT IS MORE LIKELY THAN NOT THAT THE TAX POSITION WILL BE SUSTAINED ON EXAMINATION BY TAXING AUTHORITIES, BASED ON THE TECHNICAL MERITS OF THE POSITION. THE TAX BENEFITS RECOGNIZED IN THE FINANCIAL STATEMENTS FROM SUCH A POSITION ARE MEASURED BASED ON THE LARGEST BENEFIT THAT HAS A GREATER THAN 50% LIKELIHOOD OF BEING REALIZED UPON ULTIMATE SETTLEMENT. THE GUIDANCE ON ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES ALSO ADDRESSES DE RECOGNITION, CLASSIFICATION, INTEREST, PENALTIES ON INCOME TAXES AND ACCOUNTING IN INTERIM PERIODS. MANAGEMENT EVALUATED TRUTH INITIATIVE'S TAX POSITIONS AND CONCLUDED THAT TRUTH INITIATIVE HAD TAKEN NO UNCERTAIN TAX POSITIONS THAT REQUIRE ADJUSTMENT TO THE FINANCIAL STATEMENTS TO COMPLY WITH THE PROVISIONS OF THE GUIDANCE FOR ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES.ExplanationTxt

Schedule F IRS990ScheduleF

Account Activities Outside US AccountActivitiesOutsideUSGrp (4 entries)

RegionRegionTxtOfficesOfficesCntEmployeeEmployeeCntType Of Activities ConductedTypeOfActivitiesConductedTxtRegion Total ExpendituresRegionTotalExpendituresAmt
EAST ASIA AND THE PACIFIC00INVESTMENTS$2,853,511
EUROPE (INCLUDING ICELAND & GREENLAND)00INVESTMENTS$11,711,739
MIDDLE EAST AND NORTH AFRICA00INVESTMENTS$47,623
NORTH AMERICA00INVESTMENTS$1,216,230
FieldValueIRS element (for citing)
Subtotal Offices0SubtotalOfficesCnt
Subtotal Employees0SubtotalEmployeesCnt
Continuation Total Office0ContinuationTotalOfficeCnt
Continuation Total Employee0ContinuationTotalEmployeeCnt
Total Office0TotalOfficeCnt
Total Employee0TotalEmployeeCnt
Subtotal Spent$15,829,103SubtotalSpentAmt
Continuation Spent$0ContinuationSpentAmt
Total Spent$15,829,103TotalSpentAmt
Transfer To Foreign CorpYes (1)TransferToForeignCorpInd
Interest In Foreign Trust0InterestInForeignTrustInd
Foreign Corp Ownership0ForeignCorpOwnershipInd
Passive Foreign Investmest Co0PassiveForeignInvestmestCoInd
Foreign PartnershipYes (1)ForeignPartnershipInd
Boycott Countries0BoycottCountriesInd

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePART III ACCOUNTING METHOD:FormAndLineReferenceDesc

Schedule I IRS990ScheduleI

FieldValueIRS element (for citing)
Grant Records MaintainedYes (1)GrantRecordsMaintainedInd

Recipient Table RecipientTable (17 entries)

Address Line1USAddress/AddressLine1TxtCityUSAddress/CityNmState AbbreviationUSAddress/StateAbbreviationCdZIPUSAddress/ZIPCdRecipient EINRecipientEINIRC SectionIRCSectionDescCash GrantCashGrantAmtNon Cash AssistanceNonCashAssistanceAmtPurpose Of GrantPurposeOfGrantTxt
CAMPAIGN FOR TOBACCO FREE KIDS
1400 I STREET NW SUITE 1200WASHINGTONDC20005521969967501(C)(3)$690,815$0STRATEGIC ALLIANCE GRANTS
TOBACCO FREE PORTFOLIOS FOUNDATION
155 EAST 44TH ST 6TH FLOORSTE34NEW YORKNY10017843103450501(C)(3)$200,000$0STRATEGIC ALLIANCE GRANTS
UNIVERSITY OF CALIFORNIA SAN FRANCISCO
1855 FOLSOM STREET SUITE 425SAN FRANCISCOCA94143946036493501(C)(3)$50,996$0STRATEGIC ALLIANCE GRANTS
COMMUNITY COLLEGE OF AURORA
16000 E CENTRE TECH PKWYAURORACO80011383721881501(C)(3)$8,456$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
SALEM ACADEMY AND COLLEGE
601 S CHURCH STREETWINSTONSALEMNC27101560530005501(C)(3)$7,791$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
RUTGERS UNIVERSITY
33 KNIGHTSBRIDGE ROADPISCATAWAYNJ08854226001086501(C)(3)$22,017$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
SOUTH CAROLINA TECHNICAL COLLEGE SYSTEM
1200 SENATE STREETCOLUMBIASC29201576000286501(C)(3)$13,557$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
ADVOCATES FOR YOUTH
1325 G STREET NW STE980WASHINGTONDC20005521117359501(C)(3)$12,320$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
GIRL SCOUTS OF EASTERN MASSACHUSETTS
420 BOYLSTON STREET STE505BOSTONMA02116042703281501(C)(3)$9,283$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
GIRL SCOUTS OF GREATER CHICAGO & NORTHWEST INDIANA
20 S CLARK STREET STE200CHICAGOIL60603363871241501(C)(3)$5,982$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
ATLANTA TECHNICAL COLLEGE
1560 METROPOLITAN PARKWAY SWATLANTAGA30310582304872501(C)(3)$8,828$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
COPPIN STATE UNIVERSITY DEVELOPMENT FOUNDATION
2500 WEST NORTH AVENUEBALTIMOREMD21216237127440501(C)(3)$5,877$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
JACKSON STATE UNIVERSITY DEVELOPMENT FOUNDATION
1400 JR LYNCH STREET PO BOX 17144JACKSONMS39217237061115501(C)(3)$7,007$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
LOS ANGELES SOUTHWEST COLLEGE
1600 W IMPERIAL HWYLOS ANGELESCA90047952587353501(C)(3)$13,800$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
PARENTS AGAINST VAPING E-CIGARETTES
105 WEST 86TH STREET 360NEW YORKNY10024850494480501(C)(3)$43,789$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
GIRL SCOUT COUNCIL OF THE NATION'S CAPITAL
4301 CONNECTICUT AVE NW SUITE M-2WASHINGTONDC20008540732966501(C)(3)$12,546$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
NATIONAL COUNCIL FOR BEHAVIORAL HEALTH
PO BOX 745709ATLANTAGA303745709237092671501(C)(3)$24,534$0COMMUNITY AND YOUTH ENGAGEMENT GRANTS
FieldValueIRS element (for citing)
Total501c3 Org17Total501c3OrgCnt
Total Other Org0TotalOtherOrgCnt

Grants Other Asst To Indiv In US GrantsOtherAsstToIndivInUSGrp

FieldValueIRS element (for citing)
Grant TypeFELLOWSHIP/SCHOLARSHIPGrantTypeTxt
Recipient9RecipientCnt
Cash Grant$19,000CashGrantAmt

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferencePART I, LINE 2:FormAndLineReferenceDesc
ExplanationEACH GRANT CONTRACT IS EXECUTED BY THE GRANTS DEPARTMENT AND MONITORED BY A TRUTH INITIATIVE ASSIGNED PROGRAM OFFICER (PO) UNTIL CLOSED. MONITORING CONSISTS OF PERIODIC COMMUNICATION BETWEEN THE PO AND THE GRANTEE, AS WELL AS TECHNICAL ASSISTANCE AND SITE VISITS AS NEEDED. PO'S ARE ALSO RESPONSIBLE FOR ENSURING THAT THE REPORTING OF GRANT EXPENDITURES AND DELIVERABLES MEET COMPLIANCE STANDARDS SET BY TRUTH INITIATIVE. EACH GRANT CONTRACT HAS A SCHEDULE OF REPORTING REQUIREMENTS. GRANTEES ARE REQUIRED TO SUBMIT EXPENSE REPORTS WHICH ARE REVIEWED BY THE PO FOR CONSISTENCY WITH THE APPROVED BUDGET AND/OR CERTIFY GRANT EXPENDITURES IN ACCORDANCE WITH THE APPROVED BUDGET. THE NARRATIVE REPORTING REQUIREMENTS ON THE DELIVERABLE ACTIVITIES VARIES ACCORDING TO THE GRANTEE AND FUNDING INITIATIVE. MINIMALLY, ALL GRANTEES ARE REQUIRED TO SUBMIT A FINAL REPORT ON PROGRAM ACTIVITIES. FEDERAL SUBAWARD GRANTS ARE EXECUTED AND MONITORED BY TRUTH INITIATIVE'S SPONSORED GRANTS DEPARTMENT IN ACCORDANCE WITH THE REQUIREMENTS CONTAINED WITHIN THE UNIFORM GUIDANCE TITLE 2 PART 200 OF THE CODE OF FEDERAL REGULATIONS (2 CFR 200). TRUTH INITIATIVE STAFF PERFORM A RISK ASSESSMENT OF EACH SUBRECIPIENT EVALUATING INTERNAL CONTROLS, ORGANIZATION HISTORY AND STRUCTURE, LATEST FINANCIAL STATEMENTS AND GOVERNMENT AUDITS PRIOR TO ANY GRANT AWARD. INVOICES SUBMITTED FOR PAYMENT ARE EVALUATED FOR COST ALLOWABILITY AND PROGRAMMATIC PROGRESS BY BOTH SPONSORED GRANTS STAFF AND THE PRINCIPAL INVESTIGATOR. SUBRECIPIENTS ALSO SUBMIT PROGRAM PROGRESS REPORTS, THE DETAILS OF WHICH ARE INCLUDED IN TRUTH INITIATIVE'S REPORTING TO PRIME NIH SPONSORS.ExplanationTxt

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Idemnification Gross Up PmtsYes (X)IdemnificationGrossUpPmtsInd
Club Dues Or FeesYes (X)ClubDuesOrFeesInd
Written Policy Ref T And E ExpnssYes (1)WrittenPolicyRefTAndEExpnssInd
Substantiation RequiredYes (1)SubstantiationRequiredInd
Compensation CommitteeYes (X)CompensationCommitteeInd
Independent ConsultantYes (X)IndependentConsultantInd
Form990 Of Other OrganizationsYes (X)Form990OfOtherOrganizationsInd
Compensation SurveyYes (X)CompensationSurveyInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance Payment0SeverancePaymentInd
Supplemental Nonqual Rtr PlanYes (1)SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm0EquityBasedCompArrngmInd
Comp Based On Revenue Of Flng Org0CompBasedOnRevenueOfFlngOrgInd
Comp Bsd On Rev Related Orgs0CompBsdOnRevRelatedOrgsInd
Comp Bsd Net Earns Flng Org0CompBsdNetEarnsFlngOrgInd
Comp Bsd Net Earns Rltd Orgs0CompBsdNetEarnsRltdOrgsInd
Any Non Fixed PaymentsYes (1)AnyNonFixedPaymentsInd
Initial Contract Exception0InitialContractExceptionInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (10 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtCompensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmtBonus Filing OrganizationBonusFilingOrganizationAmountBonus Related OrganizationsBonusRelatedOrganizationsAmtOther Compensation Filing OrgOtherCompensationFilingOrgAmtOther Compensation Rltd OrgsOtherCompensationRltdOrgsAmtDeferred Compensation Flng OrgDeferredCompensationFlngOrgAmtDeferred Comp Rltd OrgsDeferredCompRltdOrgsAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtNontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmtTotal Compensation Rltd OrgsTotalCompensationRltdOrgsAmtComp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmtComp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
ROBIN KOVAL
PRESIDENT & CEO$659,229$0$91,000$0$48,643$0$119,000$0$27,605$0$945,477$0$0$0
ANTHONY T O'TOOLE
EVP/CFIO$454,449$0$80,400$0$32,079$0$119,000$0$51,519$0$737,447$0$0$0
M DAVID DOBBINS
COO$359,325$0$54,007$0$5,255$0$81,000$0$35,239$0$534,826$0$0$0
ERIC ASCHE
CHIEF MKTG & STRATEGY OFFICER$366,102$0$54,600$0$2,609$0$68,000$0$33,683$0$524,994$0$0$0
DONNA VALLONE
CHIEF RESEARCH OFFICER$366,190$0$35,075$0$26,957$0$66,000$0$30,082$0$524,304$0$0$0
PATRICIA KENNEY
CHIEF COMMUNICATIONS OFFICER$285,270$0$36,250$0$4,305$0$56,000$0$37,496$0$419,321$0$0$0
ROBERT FALK
GEN. COUNSEL/CORP. SECRETARY$292,865$0$21,750$0$22,830$0$66,000$0$13,763$0$417,208$0$0$0
RALPH LOGAN
SENIOR VICE PRESIDENT, MARKETING$275,431$0$34,375$0$1,179$0$43,500$0$31,021$0$385,506$0$0$0
AMANDA GRAHAM
CHIEF OF INNOVATIONS & RESEARCH$272,596$0$15,019$0$22,209$0$43,500$0$15,621$0$368,945$0$0$0
ANNA SPRIGGS
CHIEF OF HUMAN RESOURCES & ADMIN$255,732$0$32,079$0$3,206$0$43,500$0$30,523$0$365,040$0$0$0

Supplemental Information Detail SupplementalInformationDetail (3 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
PART I, LINE 1ATHE ORGANIZATION PAID EXECUTIVE DISABILITY INSURANCE, INCLUDING GROSS UP, TO ROBIN KOVAL IN THE AMOUNT OF $11,244 AND THIS WAS TREATED AS TAXABLE INCOME. THE ORGANIZATION HAS A HEALTH CLUB/CLASS BENEFIT WHICH IS OFFERED TO ALL EMPLOYEES. THIS BENEFIT IS TREATED AS TAXABLE INCOME TO THE RECIPIENT. FIVE OF THE EMPLOYEES LISTED IN SCHEDULE J RECEIVED THIS BENEFIT.
PART I, LINE 4BEMPLOYEES LISTED BELOW PARTICIPATE IN A SUPPLEMENTAL NON-QUALIFIED RETIREMENT PLAN. EMPLOYER CONTRIBUTION DURING THE CALENDAR YEAR 2021 ARE AS FOLLOWS: ROBIN KOVAL - $90,000 ANTHONY T. O'TOOLE - $90,000 ROBERT FALK - $37,000 M. DAVID DOBBINS - $52,000 ERIC ASCHE - $39,000 DONNA VALLONE - $37,000 PATRICIA KENNEY - $27,000 RALPH LOGAN - $14,500 AMANDA GRAHAM - $14,500 ANNA SPRIGGS - $14,500
PART I, LINE 7ALL BONUS AMOUNTS REPORTED ON SCHEDULE J, PAGE 2, PART II, ARE PERFORMANCE BASED.

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (9 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
FORM 990, PART V, LINE 3BTRUTH INITIATIVE FOUNDATION IS AWAITING ADDITIONAL INFORMATION IN ORDER TO TIMELY FILE A COMPLETE AND ACCURATE FORM 990-T BY THE EXTENDED DEADLINE OF MAY 15, 2023. THE AMOUNT SHOWN AS NET UNRELATED BUSINESS TAXABLE INCOME ON LINE 7B OF PAGE 1 OF THE FORM 990 IS AN ESTIMATE BASED ON AVAILABLE INFORMATION.
FORM 990, PART VI, SECTION A, LINE 7ATHE NATIONAL GOVERNORS ASSOCIATION, NATIONAL ASSOCIATION OF ATTORNEYS GENERAL, AND NATIONAL COUNCIL OF STATE LEGISLATURES EACH HAVE THE AUTHORITY TO APPOINT TWO CLASS A DIRECTORS.
FORM 990, PART VI, SECTION B, LINE 11BPURSUANT TO BOARD RESOLUTION, THE BOARD OBSERVES THE FOLLOWING PROCEDURES IN THE FOLLOWING ORDER: FIRST, THE AUDIT COMMITTEE REVIEWS AND APPROVES THE DRAFT FORM 990; SECOND, THE APPROVED FORM 990 IS ELECTRONICALLY ROUTED TO ALL BOARD MEMBERS; THIRD, THE FORM IS FILED WITH THE IRS AND POSTED TO THE FOUNDATION'S WEB SITE.
FORM 990, PART VI, SECTION B, LINE 12CTRUTH INITIATIVE REGULARLY AND CONSISTENTLY MONITORS AND ENFORCES COMPLIANCE WITH ITS CONFLICT OF INTEREST POLICY BY: REQUIRING ANNUAL REVIEW OF POLICY AND WRITTEN DISCLOSURES BY ALL DIRECTORS, SENIOR STAFF AND RESEARCH INVESTIGATORS WHICH ARE COLLECTED AND REVIEWED BY THE GENERAL COUNSEL; REQUIRING UPDATED FILINGS AS NECESSARY BY DIRECTORS AND COVERED STAFF; REQUIRING CONTEMPORANEOUS DISCLOSURES OF ALL CONFLICTS AND POTENTIAL CONFLICTS NOT DISCLOSED IN THE ANNUAL FILINGS, BY ALL DIRECTORS AND STAFF; REQUIRING ALL RESEARCH INVESTIGATORS WHO PARTICIPATE IN NIH-FUNDED RESEARCH TO COMPLY WITH NIH'S FINANCIAL CONFLICT OF INTEREST (FCOI) REGULATION AND TO ANNUALLY COMPLETE THE NIH TUTORIAL ON CONFLICTS OF INTEREST; AND PLACING ADMINISTRATIVE RESPONSIBILITY FOR TRAINING AND COMPLIANCE WITH THE GENERAL COUNSEL.
FORM 990, PART VI, SECTION B, LINE 15THE PROCESS FOR DETERMINING THE COMPENSATION OF THE CEO AND TOP MANAGEMENT INCLUDES REVIEW AND APPROVAL BY INDEPENDENT PERSONS, COMPARATIVE DATA AND CONTEMPORANEOUS SUBSTANTIATION. THE BOARD REGULARLY RETAINS AN INDEPENDENT CONSULTING FIRM TO EVALUATE THE COMPENSATION OF THE CEO AND TOP MANAGEMENT AGAINST THE COMPETITIVE MARKET, INCLUDING COMPARABLE POSITIONS AMONG SIMILARLY SITUATED ORGANIZATIONS AS WELL AS BROADER, RELEVANT MARKET SURVEYS. BASED ON THAT ANALYSIS AND PERFORMANCE ASSESSMENTS AND THE REVIEW AND RECOMMENDATION OF THE BOARD'S EXECUTIVE COMMITTEE, THE FULL BOARD SETS THE CEO'S COMPENSATION, APPROVES OR AMENDS THE CEO'S RECOMMENDATION FOR THE COMPENSATION OF THE CFIO, AND REVIEWS OR AMENDS THE CEO'S RECOMMENDATION FOR THE COMPENSATION OF THE COO, GC, CHIEF MARKETING OFFICER, AND CHIEF RESEARCH OFFICER. THE CEO MAKES COMPENSATION DECISIONS FOR OTHER SENIOR LEVEL EMPLOYEES, UPON RECOMMENDATION OF THE COO.
FORM 990, PART VI, SECTION C, LINE 19TRUTH INITIATIVE'S FINANCIAL STATEMENTS ARE AVAILABLE ON ITS CORPORATE WEBSITE, WWW.TRUTHINITIATIVE.ORG. ITS GOVERNING DOCUMENTS AND CONFLICT OF INTEREST POLICY ARE AVAILABLE TO THE PUBLIC UPON REQUEST FOR THE SAME PERIOD OF DISCLOSURE AS SET FORTH IN SECTION 6104(D).
FORM 990, PART IX, LINE 11GTELEPHONE & WIRELESS SERVICES: PROGRAM SERVICE EXPENSES 277,544. MANAGEMENT AND GENERAL EXPENSES 224,290. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 501,834. TEMPORARY SERVICES: PROGRAM SERVICE EXPENSES 112,113. MANAGEMENT AND GENERAL EXPENSES 10,430. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 122,543. CONSULTING: PROGRAM SERVICE EXPENSES 194,166. MANAGEMENT AND GENERAL EXPENSES 69,648. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 263,814. CONTRACT SERVICES: PROGRAM SERVICE EXPENSES 76,601,979. MANAGEMENT AND GENERAL EXPENSES 194,744. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 76,796,723. REFERRAL FEES: PROGRAM SERVICE EXPENSES 13,070. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 13,070. HONORARIUM: PROGRAM SERVICE EXPENSES 150. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 150.
2021 FORM 990, SCHEDULE A - PART IV FACTS AND CIRCUMSTANCES ANALYSIS:TRUTH INITIATIVE FOUNDATION D/B/A TRUTH INITIATIVE (TRUTH INITIATIVE) QUALIFIES AS A PUBLICLY SUPPORTED ORGANIZATION UNDER ALL OF THE FACTS AND CIRCUMSTANCES BECAUSE (A) IT NORMALLY RECEIVES A SUBSTANTIAL PART OF ITS SUPPORT FROM GOVERNMENT UNITS, FROM DIRECT OR INDIRECT CONTRIBUTIONS FROM THE GENERAL PUBLIC, OR FROM A COMBINATION OF THESE SOURCES, UNDER THE STANDARDS SET FORTH IN REG. 1.170A-9(F)(3)(I) AND (II); AND (B) IT IS IN THE NATURE OF A PUBLICLY SUPPORTED ORGANIZATION TAKING INTO ACCOUNT THE FACTORS SET FORTH IN REG. 1.170-A-9(F)(3)(III) THROUGH (VII). A. TEN PERCENT SUPPORT LIMITATION. TRUTH INITIATIVE NORMALLY RECEIVES AT LEAST 10 PERCENT OF ITS TOTAL SUPPORT FROM PUBLIC SOURCES. AS SET FORTH IN SCHEDULE A, PART II, THE ORGANIZATION'S PUBLIC SUPPORT FOR TAXABLE YEAR 2021 WAS 18.60%. - ATTRACTION OF PUBLIC SUPPORT. TRUTH INITIATIVE MAINTAINS A CONTINUOUS AND BONA FIDE PROGRAM DESIGNED TO ATTRACT PUBLIC SUPPORT. THE TOTAL AMOUNT OF PUBLIC SUPPORT RAISED BY THE ORGANIZATION IN TAXABLE YEARS 2017-2021 AS A RESULT OF THESE EFFORTS WAS $20.3 MILLION. EXAMPLES OF EFFORTS TO ATTRACT PUBLIC SUPPORT DURING THE FIVE-YEAR TESTING PERIOD INCLUDE THE FOLLOWING: - FEDERAL GOVERNMENT GRANTS AND CONTRACTS. TRUTH INITIATIVE MAINTAINS A BONA FIDE, CONTINUOUS AND SUCCESSFUL PROGRAM TO ATTRACT NEW AND ADDITIONAL FEDERAL GOVERNMENTAL SUPPORT. AS PART OF THIS PROGRAM, THE ORGANIZATION HAS DEDICATED STAFF IN BOTH ITS SCHROEDER RESEARCH INSTITUTE, INNOVATIONS, AND FINANCE DEPARTMENT TO ASSIST WITH APPLICATIONS FOR FEDERAL SUPPORT AND TO MANAGE GRANTS AND CONTRACTS THAT ARE AWARDED. FROM TAX YEAR 2017 THROUGH 2021, TRUTH INITIATIVE SUBMITTED 48 APPLICATIONS FOR FEDERAL GRANTS AND CONTRACTS. IN 2021 ALONE, WE SUBMITTED 8 APPLICATIONS FOR NATIONAL INSTITUTES OF HEALTH FUNDED GRANTS TO SUPPORT OUR RESEARCH AND RELATED ACTIVITIES. ALL OF THESE APPLICATIONS WERE CONSISTENT WITH TRUTH INITIATIVE'S CHARITABLE PURPOSE OF MITIGATING THE TOLL OF DEATH AND DISEASE CAUSED BY THE TOBACCO EPIDEMIC. OVER THE FIVE-YEAR PERIOD, TRUTH INITIATIVE WAS AWARDED 10 FEDERAL GRANTS AND CONTRACTS FOR A TOTAL AMOUNT AWARDED OF $1,916,130. - OTHER GRANTS. DURING THE FIVE-YEAR TESTING PERIOD, TRUTH INITIATIVE ALSO SUBMITTED FUNDING PROPOSALS TO A NUMBER OF OTHER ENTITIES. THE ORGANIZATION RECEIVED 14 AWARDS FOR A TOTAL AMOUNT AWARDED OF $9,511,849. IN THE CURRENT TAXABLE YEAR THIS INCLUDED SUPPORT FROM CVS HEALTH FOUNDATION AND EAST BAY COMMUNITY FOUNDATION. B. PERCENTAGE OF FINANCIAL SUPPORT. TRUTH INITIATIVE WAS ESTABLISHED IN 1999 PURSUANT TO THE TERMS OF THE MASTER SETTLEMENT AGREEMENT NEGOTIATED BY THE ATTORNEYS GENERAL OF 46 STATES, THE DISTRICT OF COLUMBIA AND FIVE U.S. TERRITORIES IN SETTLEMENT OF CIVIL ACTIONS FILED AGAINST THE MAJOR U.S. TOBACCO COMPANIES FOR DAMAGES DUE TO THE HARMFUL EFFECTS OF TOBACCO. THE STATES REQUESTED THAT A PORTION OF THE FUNDS THEY RECEIVED FROM THE TOBACCO INDUSTRY BE USED TO ESTABLISH AND FUND AN ORGANIZATION PRIMARILY DEDICATED TO STUDYING AND PROVIDING PUBLIC EDUCATION ABOUT THE IMPACT OF TOBACCO IN ORDER TO REDUCE ITS USE AND ASSOCIATED DEATH AND DISEASE. THE ORGANIZATION ALSO RECEIVED FUNDING FROM A SIMILAR SETTLEMENT AGREEMENT ENTERED INTO BETWEEN THE STATES AND THE SMOKELESS TOBACCO COMPANIES. EARLY ON TRUTH INITIATIVE'S BOARD OF DIRECTORS VOTED TO ALLOCATE A SIGNIFICANT PORTION OF THE SETTLEMENT FUNDS RECEIVED FROM 1999 2003 FOR LONG-TERM INVESTMENTS (RESERVE FUND), WHICH OPERATES LIKE A QUASI-ENDOWMENT TO SUPPORT FUTURE CHARITABLE AND EDUCATIONAL ACTIVITIES IN THE YEARS AFTER THE SETTLEMENT PAYMENTS WOULD CEASE. THE ORGANIZATION'S LONG-TERM INVESTMENTS (RESERVE FUND) AT JUNE 30, 2022 WAS $678 MILLION. UNDER THE TERMS OF THE SETTLEMENT AGREEMENTS, THE LAST OF THE NORMALLY SCHEDULED PAYMENTS WERE RECEIVED DURING ITS 2007 TAXABLE YEAR (ENDING JUNE 30, 2008). SINCE THAT TIME, BECAUSE OF THE CESSATION OF THE SETTLEMENT PAYMENTS, TRUTH INITIATIVE HAS RECEIVED AN INCREASINGLY HIGH PERCENTAGE OF ITS TOTAL SUPPORT FROM INVESTMENT INCOME ON ITS LONG-TERM INVESTMENTS (RESERVE FUND) AND ITS PUBLIC SUPPORT PERCENTAGE HAS DECLINED SUBSTANTIALLY SO THAT BEGINNING WITH THE 2012 TAXABLE YEAR THE ORGANIZATION FOR THE FIRST TIME NO LONGER QUALIFIED UNDER THE 33 1/3 PERCENT OF SUPPORT TEST DURING THE FIVE-YEAR TESTING PERIOD. HOWEVER, WERE IT NOT FOR THE LARGE AMOUNT OF GROSS INVESTMENT INCOME GENERATED BY THE RESERVE FUND, THE ORGANIZATION'S PUBLIC SUPPORT OF $20.3 MILLION WOULD EASILY ALLOW IT TO QUALIFY AS A PUBLICLY SUPPORTED ORGANIZATION. AS SET FORTH IN REG. 1.170A-9(F)(3)(III), THE FACT THAT TRUTH INITIATIVE'S PUBLIC SUPPORT PERCENTAGE IS LOW BECAUSE A HIGH PERCENTAGE OF ITS TOTAL SUPPORT COMES FROM INVESTMENT INCOME ON ITS LONG-TERM INVESTMENTS (RESERVE FUND) IS EVIDENCE OF ORGANIZATIONAL COMPLIANCE WITH THE FACTS AND CIRCUMSTANCES TEST. REPRESENTATIVE GOVERNING BODY. TRUTH INITIATIVE HAS A GOVERNING BODY WHICH REPRESENTS THE BROAD INTERESTS OF THE PUBLIC, OTHER THAN THE PERSONAL OR PRIVATE INTERESTS OF A LIMITED NUMBER OF DONORS. UNDER THE ORGANIZATION'S BYLAWS, THE ELEVEN-PERSON BOARD OF DIRECTORS CONSISTS OF TWO DIRECTORS APPOINTED BY EACH OF THE NATIONAL ASSOCIATION OF ATTORNEYS GENERAL, THE NATIONAL GOVERNORS ASSOCIATION, AND THE NATIONAL CONFERENCE OF STATE LEGISLATURES FROM AMONG THEIR MEMBERS. AS OF THE END OF THE REPORTING YEAR, THESE DIRECTORS (CLASS A DIRECTORS) INCLUDED THE GOVERNORS OF UTAH AND MAINE, THE ATTORNEYS GENERAL OF NORTH CAROLINA AND NEBRASKA, A STATE REPRESENTATIVE FROM UTAH AND A STATE ASSEMBLYMAN FROM NEW JERSEY. THE CLASS A DIRECTORS ELECT BY MAJORITY VOTE THE REMAINING FIVE DIRECTORS, THE CLASS B DIRECTORS. THE BYLAWS PROVIDE THAT ONE OF THE CLASS B DIRECTORS SHALL HAVE EXPERTISE IN PUBLIC HEALTH ISSUES AND FOUR DIRECTORS SHALL HAVE EXPERTISE IN MEDICAL, CHILD PSYCHOLOGY, OR PUBLIC HEALTH DISCIPLINES. AS OF THE END OF THE REPORTING YEAR, CLASS B DIRECTORS INCLUDED THE EXECUTIVE DIRECTOR OF THE AMERICAN PUBLIC HEALTH ASSOCIATION AND THE CHIEF EXECUTIVE OFFICER OF THE AMERICAN HEART ASSOCIATION. RECENT FORMER CLASS B DIRECTORS INCLUDE THE PRESIDENT OF THE SOUTHERN CALIFORNIA REGION, KAISER FOUNDATION HEALTH PLAN AND HOSPITALS, THE THEN-ASSOCIATE DEAN FOR PUBLIC HEALTH PRACTICE AT THE HARVARD SCHOOL OF PUBLIC HEALTH, A FORMER PRESIDENT OF THE AMERICAN MEDICAL ASSOCIATION, AN IMMEDIATE PAST PRESIDENT OF THE AMERICAN CANCER SOCIETY, AND A DISTINGUISHED PROFESSOR OF HEALTH AND HEALTH CARE AT THE DEPARTMENT OF MEDICINE OF THE UNIVERSITY OF CALIFORNIA, SAN FRANCISCO. THERE ARE ALSO TWO YOUTH LIAISONS TO THE BOARD OF DIRECTORS WHO MAY CAST NON-BINDING ADVISORY VOTES.
2021 FORM 990, SCHEDULE A - PART IV FACTS AND CIRCUMSTANCES ANALYSIS (CONT)AVAILABILITY OF PUBLIC FACILITIES AND SERVICES; PUBLIC PARTICIPATION IN PROGRAMS. TRUTH INITIATIVE PROVIDES FACILITIES AND SERVICES DIRECTLY FOR THE BENEFIT OF THE GENERAL PUBLIC ON A CONTINUING BASIS. THE ORGANIZATION'S TRUTH CAMPAIGN, BEGUN IN 2000, IS THE LARGEST NATIONAL YOUTH SMOKING PREVENTION CAMPAIGN EVER UNDERTAKEN IN THIS COUNTRY; ITS AWARD-WINNING ADVERTISEMENTS, GRASS ROOTS TOURS AND APPEARANCES, SOCIAL MEDIA AND OTHER ON-LINE MEDIA COMMUNICATIONS HAVE PROVIDED THE FACTS TO MILLIONS OF TEENS ABOUT TOBACCO USE AND INDUSTRY MARKETING TACTICS AND HAS BEEN CREDITED WITH A SIGNIFICANT DECLINE IN YOUTH SMOKING RATES. IN THE SUMMER OF 2014, TRUTH INITIATIVE LAUNCHED A REDESIGNED AND UPDATED VERSION OF THE TRUTH CAMPAIGN ACROSS MULTIPLE, NATIONAL MEDIA PLATFORMS INCLUDING TELEVISION, SOCIAL MEDIA, ON-LINE AS WELL AS A GRASS ROOTS COMPONENT. THE ORGANIZATION COMMITTED TO SUPPORTING THE CAMPAIGN WITH A SUBSTANTIAL INVESTMENT OF $200 MILLION OVER THREE YEARS THROUGH ITS 2016 TAX YEAR AND HAS RENEWED A SUBSTANTIAL FUNDING COMMITMENT FOR THE CAMPAIGN FOR TAX YEARS BEYOND THAT INCLUDING TAX YEARS 2017 AND 2018. THE CAMPAIGN IS REACHING MILLIONS OF YOUTH AND AFFECTING THEIR ATTITUDES ABOUT TOBACCO AND THEIR INTENTIONS TO SMOKE. IN 2008, TRUTH INITIATIVE AND A COALITION OF PUBLIC HEALTH GROUPS AND STATE PUBLIC HEALTH DEPARTMENTS BEGAN BECOME AN EX, AN INNOVATIVE SMOKING CESSATION CAMPAIGN AND WEBSITE FOR ADULT SMOKERS WHO ARE READY TO QUIT BUT NEED HELP. THE WEBSITE INCLUDES A COMMUNITY WHERE, AT NO CHARGE, SMOKERS CAN PROVIDE AND RECEIVE SUPPORT AS WELL AS A COMPANION TEXT MESSAGING PROGRAM TO OFFER TAILORED CESSATION RESOURCES. THE SITE PROTOCOL WAS DEVELOPED IN CONJUNCTION WITH THE MAYO CLINIC AND MAYO CLINIC STAFF PROVIDE CLINICAL SUPPORT IN THE FORM OF ONLINE INTERACTION WITH THE COMMUNITY. WE CONTINUE TO SUPPORT THE BECOMEANEX.ORG WEB SITE AND THE EX COMMUNITY THROUGH EARNED MEDIA AND PAID ONLINE ADVERTISING. BEGINNING IN 2016, WE HAVE BEGUN AN EFFORT TO PROVIDE EX AS A SMOKING CESSATION SOLUTION FOR EMPLOYERS, HEALTH PLANS AND OTHER PAYORS. THIS HAS INCLUDED A SUBSTANTIAL OVERHAUL OF THE TECHNICAL CAPABILITIES OF THE SITE, WHICH IS STILL PROVIDED FREE OF CHARGE TO THE GENERAL PUBLIC. OUR HOPE IS THIS WILL PROVIDE A STREAM OF MISSION RELATED REVENUE TO SUPPORT AND SUSTAIN EX AND OTHER TRUTH INITIATIVE PROGRAMMING. DURING THIS YEAR, FEE REVENUE FROM THIS SERVICE WAS $563,310. IN 2019, TRUTH INITIATIVE DEVELOPED THIS IS QUITTING, A FIRST OF ITS KIND YOUTH VAPING CESSATION PROGRAM. SINCE ITS INCEPTION, NEARLY 500,000 YOUTH AND YOUNG ADULTS HAVE SIGNED UP FOR THE SERVICE. ITS EFFECTIVENESS WAS DEMONSTRATED IN A RANDOMIZED CLINICAL TRIAL AMONG YOUNG ADULTS AGES 18-24. A RANDOMIZED TRIAL AMONG TEENS AGES 13-17 IS ONGOING. THE PROGRAM GENERATED $500,767 IN REVENUE IN FY22 THROUGH CONTRACTS WITH STATES, HEALTH PLANS, AND OTHER YOUTH-SERVING ORGANIZATIONS. IN TAX YEAR 2019, AND CONTINUING THROUGH TAX YEAR 2022, TRUTH INITIATIVE INITIATED A PROGRAM IN WHICH IT PROVIDES GRANTS AND TECHNICAL ASSISTANCE TO COMMUNITY COLLEGES AND HISTORICALLY BLACK COLLEGES AND UNIVERSITIES (HBCU'S) TO SUPPORT THE ESTABLISHMENT OF TOBACCO-FREE POLICIES AT THESE INSTITUTIONS WHICH SERVE LARGE NUMBERS OF YOUNG ADULTS FROM LOW-INCOME AND MINORITY COMMUNITIES. IN FIVE YEARS OF THIS PROGRAM, THROUGH TAX YEAR 2022 TRUTH INITIATIVE HAS AWARDED MORE THAN $2.5 MILLION IN GRANTS TO COMMUNITY COLLEGES AND HBCU'S. TRUTH INITIATIVE'S YOUTH ACTIVISM PROGRAMS ALSO REACH OUT TO TEENS AND YOUNG ADULTS TO EDUCATE THEM ABOUT THE DANGERS OF TOBACCO AND HELP THEM BECOME CHANGE AGENTS IN THEIR COMMUNITIES. DURING TAX YEARS 2016 THROUGH 2018, THIS PROGRAM WAS SUPPORTED BY $2.3 MILLION IN GRANT FUNDING PROVIDED BY THE CVS FOUNDATION. IN TAX YEAR 2022, WE DIRECTLY REACHED OVER 615,573 TEENS AND YOUNG ADULTS AND, THROUGH OUR COMMUNITY LEADERS, TRUTH COLLEGE LEADERS, TRAINING TEAM, AND TRUTH AMBASSADORS PROVIDED TRAINING AND TECHNICAL ASSISTANCE TO OVER 558 YOUTH LEADERS IN CONNECTION WITH PLANNING AND EXECUTING SCHOOL AND COMMUNITY-BASED PROJECTS TO HIGHLIGHT THE TOLL OF TOBACCO AND RECRUIT THEIR PEERS. TRUTH INITIATIVE ALSO SUPPORTS AND CONDUCTS RESEARCH ON THE CAUSES OF TOBACCO ADDICTION AND METHODS FOR PREVENTING AND TREATING TOBACCO DEPENDENCE ACROSS THE AGE SPECTRUM. TRUTH REGULARLY PUBLISHES SCHOLARLY STUDIES TO HELP DISSEMINATE THE RESULTS OF THIS RESEARCH THROUGHOUT THE PUBLIC HEALTH AND BROADER SCIENTIFIC COMMUNITIES. THIRTY-NINE ARTICLES WERE PUBLISHED IN BETWEEN JULY 2021 JUNE 2022. THESE MANUSCRIPTS WERE PUBLISHED IN VARIOUS JOURNALS INCLUDING TOBACCO CONTROL, NICOTINE AND TOBACCO RESEARCH, PREVENTIVE MEDICINE, AMERICAN JOURNAL OF HEALTH BEHAVIOR, JAMA INTERNAL MEDICINE, ADDICTIVE BEHAVIORS, AMERICAN JOURNAL OF HEALTH PROMOTION, ADDICTION, ANNALS OF BEHAVIORAL MEDICINE, INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH, JOURNAL OF HEALTH COMMUNICATION, JOURNAL OF OCCUPATIONAL AND ENVIRONMENTAL MEDICINE, JMIR RESEARCH PROTOCOLS, BMJ OPEN, DRUG AND ALCOHOL DEPENDENCE, BMC PUBLIC HEALTH, THE AMERICAN JOURNAL OF PUBLIC HEALTH, SOCIAL MEDIA + SOCIETY, HEALTH EDUCATION RESEARCH, PATIENT EDUCATION AND COUNSELING, JOURNAL OF ACQUIRED IMMUNE DEFICIENCY SYNDROMES, DIGITAL HEALTH, AND PLOS ONE.

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