DEEP SOUTH TODAY: Form 990, tax year 2021
View the entire original 990 at ProPublica ↗
- Organization
- DEEP SOUTH TODAY (EIN 47-2158741)
- Tax period
- 2021-01-01 to 2021-12-31
- Filed
- 2022-06-16
- IRS object ID
- 202221679349300432
- Schema version
- 2021v4.2
- Source
- Download XML · Original 990 at ProPublica
Every field in the e-filed return. Faint text is the IRS element name, for citing.
Return header ReturnHeader
| Field | Value | IRS element (for citing) |
|---|---|---|
| Return | 2022-06-16T11:49:26-05:00 | ReturnTs |
| Tax Period End | 2021-12-31 | TaxPeriodEndDt |
Preparer Firm PreparerFirmGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Preparer Firm EIN | 640897081 | PreparerFirmEIN |
Preparer Firm Name PreparerFirmName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | MATTHEWS CUTRER & LINDSAY PA | BusinessNameLine1Txt |
Preparer US Address PreparerUSAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 1020 HIGHLAND COLONY PKWY 500 | AddressLine1Txt |
| City | RIDGELAND | CityNm |
| State Abbreviation | MS | StateAbbreviationCd |
| ZIP | 39157 | ZIPCd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Return Type | 990 | ReturnTypeCd |
| Tax Period Begin | 2021-01-01 | TaxPeriodBeginDt |
Filer Filer
| Field | Value | IRS element (for citing) |
|---|---|---|
| EIN | 472158741 | EIN |
Business Name BusinessName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | DEEP SOUTH TODAY | BusinessNameLine1Txt |
| Business Name Line2 | D/B/A MISSISSIPPI TODAY | BusinessNameLine2Txt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Control | DEEP | BusinessNameControlTxt |
| Phone | 6015334860 | PhoneNum |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 750 WOODLANDS PARKWAY 100 | AddressLine1Txt |
| City | RIDGELAND | CityNm |
| State Abbreviation | MS | StateAbbreviationCd |
| ZIP | 39157 | ZIPCd |
Business Officer BusinessOfficerGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Person | MARY MARGARET WHITE | PersonNm |
| Person Title | CHIEF EXECUTIVE OFFICER | PersonTitleTxt |
| Phone | 6015334860 | PhoneNum |
| Signature | 2022-06-15 | SignatureDt |
| Discuss With Paid Preparer | Yes (1) | DiscussWithPaidPreparerInd |
Signing Officer SigningOfficerGrp
Person Full Name PersonFullName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Person First | MARY | PersonFirstNm |
| Person Last | MARGARET WHITE | PersonLastNm |
| Field | Value | IRS element (for citing) |
|---|---|---|
| SSN | 999009999 | SSN |
Preparer Person PreparerPersonGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Preparer Person | CHARLES R LINDSAY CPA | PreparerPersonNm |
| PTIN | P00294610 | PTIN |
| Phone | 6018988875 | PhoneNum |
| Preparation | 2022-06-15 | PreparationDt |
Additional Filer Information AdditionalFilerInformation
Trusted Customer TrustedCustomerGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Trusted Customer | 3 | TrustedCustomerCd |
| Authentication Assurance Level | AAL1 | AuthenticationAssuranceLevelCd |
| Identity Assurance Level | IAL1 | IdentityAssuranceLevelCd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Tax | 2021 | TaxYr |
| Build TS | 2022-09-23 18:48:47Z | BuildTS |
Form 990 IRS990
| Field | Value | IRS element (for citing) |
|---|---|---|
| Principal Officer | MARY MARGARET WHITE | PrincipalOfficerNm |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 750 WOODLANDS PARKWAY 100 | AddressLine1Txt |
| City | RIDGELAND | CityNm |
| State Abbreviation | MS | StateAbbreviationCd |
| ZIP | 39157 | ZIPCd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Gross Receipts | $5,186,235 | GrossReceiptsAmt |
| Group Return For Affiliates | 0 | GroupReturnForAffiliatesInd |
| Organization501c3 | Yes (X) | Organization501c3Ind |
| Website Address | MISSISSIPPITODAY.ORG | WebsiteAddressTxt |
| Type Of Organization Corp | Yes (X) | TypeOfOrganizationCorpInd |
| Formation | 2014 | FormationYr |
| Legal Domicile State | MS | LegalDomicileStateCd |
| Activity Or Mission | THE ORGANIZATION PROVIDES TOP NOTCH SERVICE JOURNALISM VIA DIGITAL DISSEMINATION. | ActivityOrMissionDesc |
| Voting Members Governing Body | 10 | VotingMembersGoverningBodyCnt |
| Voting Members Independent | 10 | VotingMembersIndependentCnt |
| Total Employee | 28 | TotalEmployeeCnt |
| Total Volunteers | 10 | TotalVolunteersCnt |
| Total Gross UBI | $32,082 | TotalGrossUBIAmt |
| Net Unrelated Bus Txbl Incm | $0 | NetUnrelatedBusTxblIncmAmt |
| PY Contributions Grants | $2,528,142 | PYContributionsGrantsAmt |
| CY Contributions Grants | $5,137,666 | CYContributionsGrantsAmt |
| PY Program Service Revenue | $13,522 | PYProgramServiceRevenueAmt |
| CY Program Service Revenue | $32,082 | CYProgramServiceRevenueAmt |
| PY Investment Income | $3,497 | PYInvestmentIncomeAmt |
| CY Investment Income | $15,020 | CYInvestmentIncomeAmt |
| PY Other Revenue | $0 | PYOtherRevenueAmt |
| CY Other Revenue | $0 | CYOtherRevenueAmt |
| PY Total Revenue | $2,545,161 | PYTotalRevenueAmt |
| CY Total Revenue | $5,184,768 | CYTotalRevenueAmt |
| PY Grants And Similar Paid | $0 | PYGrantsAndSimilarPaidAmt |
| CY Grants And Similar Paid | $0 | CYGrantsAndSimilarPaidAmt |
| PY Benefits Paid To Members | $0 | PYBenefitsPaidToMembersAmt |
| CY Benefits Paid To Members | $0 | CYBenefitsPaidToMembersAmt |
| PY Salaries Comp Emp Bnft Paid | $1,451,278 | PYSalariesCompEmpBnftPaidAmt |
| CY Salaries Comp Emp Bnft Paid | $1,665,967 | CYSalariesCompEmpBnftPaidAmt |
| PY Total Prof Fndrsng Expns | $0 | PYTotalProfFndrsngExpnsAmt |
| CY Total Prof Fndrsng Expns | $0 | CYTotalProfFndrsngExpnsAmt |
| CY Total Fundraising Expense | $279,989 | CYTotalFundraisingExpenseAmt |
| PY Other Expenses | $506,931 | PYOtherExpensesAmt |
| CY Other Expenses | $539,667 | CYOtherExpensesAmt |
| PY Total Expenses | $1,958,209 | PYTotalExpensesAmt |
| CY Total Expenses | $2,205,634 | CYTotalExpensesAmt |
| PY Revenues Less Expenses | $586,952 | PYRevenuesLessExpensesAmt |
| CY Revenues Less Expenses | $2,979,134 | CYRevenuesLessExpensesAmt |
| Total Assets BOY | $2,531,175 | TotalAssetsBOYAmt |
| Total Assets EOY | $5,242,208 | TotalAssetsEOYAmt |
| Total Liabilities BOY | $319,636 | TotalLiabilitiesBOYAmt |
| Total Liabilities EOY | $51,535 | TotalLiabilitiesEOYAmt |
| Net Assets Or Fund Balances BOY | $2,211,539 | NetAssetsOrFundBalancesBOYAmt |
| Net Assets Or Fund Balances EOY | $5,190,673 | NetAssetsOrFundBalancesEOYAmt |
| Info In Schedule O Part III | Yes (X) | InfoInScheduleOPartIIIInd |
| Mission | THE ORGANIZATION IS COMMITTED TO ENGAGE READERS BY: - PROVIDING TOP-NOTCH SERVICE JOURNALISM VIA DIGITAL DESSEMINATION - CREATING A FORUM FOR PUBLIC DIALOG THROUGH SOCIAL MEDIA - HOSTING LIVE EVENTS (HTTPS://MISSISSIPPITODAY.ORG/EVENTS/) WHERE PEOPLE CAN INTERACT WITH NEWSMAKERS AND REPORTERS | MissionDesc |
| Significant New Program Srvc | 0 | SignificantNewProgramSrvcInd |
| Significant Change | 0 | SignificantChangeInd |
| Expense | $1,508,736 | ExpenseAmt |
| Revenue | $36,499 | RevenueAmt |
| Desc | MISSISSIPPI TODAY IS THE STATE'S ONLY FULLY STAFFED NONPROFIT, NONPARTISAN NEWSROOM, OFFERING IN-DEPTH INVESTIGATIVE AND ENTERPRISE REPORTING FROM ALL CORNERS OF THE STATE. THERE IS NEVER A PAYWALL TO VIEW THE REPORTING, LISTEN TO OUR PODCAST OR ACCESS THE DATA SETS ON OUR SITE. THE PRESENCE OF MISSISSIPPI TODAY JOURNALISTS CREATES A HIGHER LEVEL OF ACCOUNTABILITY AMONG ELECTED OFFICIALS, GOVERNMENT AGENCIES AND COMMUNITY LEADERS THAN SEEN IN RECENT HISTORY. MISSISSIPPI TODAY REPORTING IN THE AREAS OF COVID-19, PUBLIC HEALTH, POLITICS, EDUCATION, CRIMINAL JUSTICE, WORKFORCE AND EQUITY HAS BEEN ESPECIALLY IMPACTFUL OVER THE PAST YEAR, PROVIDING INSIGHT AND EXPLANATION OF BREAKING NEWS AND SYSTEMIC ISSUES THAT HAVE LONG GONE UNREPORTED. WE HAD 7 MILLION PAGEVIEWS ON OUR SITE IN 2021, A GREAT REFLECTION OF OUR ABILIITY TO RETAIN THE COVID BUMP IN READERSHIP OF 2020 THAT TOTALED ALMOST 9 MILLION. WE REACHED 3.2 MILLION USERS IN 2021, AS COMPARED TO OUR COVID RECORD OF 3.7 MILLION IN 2020. OUR MONTHLY AVERAGE READERS WAS 268,000, AS COMPARED TO A MONTHLY AVERAGE OF ABOUT 374,000 IN 2020. WE EARNED A 38 PERCENT INCREASE IN ANNUAL MEMBER/DONORS FOR A TOTAL OF $327,000 IN READER REVENUE IN 2021. | Desc |
Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Expense | $1,620 | ExpenseAmt |
| Desc | MISSISSIPPI TODAY HOSTS A NUMBER OF PROGRAMS AND PODCASTS RANGING FROM INTIMATE CONVERSATIONS WITH POLITICIANS, AUTHORS AND NEWSMAKERS, TO PANEL DISCUSSIONS ON IMPORTANT STORIES AND ISSUES FACING MISSISSIPPIANS. THESE PROGRAMS ARE ESSENTIAL TO OUR MISSION OF PUBLIC SERVICE JOURNALISM, OFFERING A VENUE FOR READERS TO ENGAGE WITH REPORTERS, PUBLIC OFFICIALS AND COMMUNITY LEADERS WHO ARE SHAPING MISSISSIPPI. IN 2021, WE HOSTED A MONTHLY ZOOM SERIES FEATURING NOTABLE MISSISSIPPIANS, MISSISSIPPI STORIES, AS WELL AS A SERIES OF VIRTUAL TOWN HALL MEETINGS, THE MOST SUCCESSFUL BEING A COVID COMMUNITY TOWN HALL, ATTENDED BY OVER 200 PEOPLE AND FEATURING INTERVIEWS WITH THE LT. GOVERNOR AND LEADERS IN BOTH EDUCATION AND HEALTH. IN ADDITION TO OUR WEEKLY PODCAST ON POLITICS AND POLICY, THE ONLY OF ITS KIND IN THE STATE, WE ALSO LAUNCHED A SPORTS PODCAST AND CREATED A PODCAST COMPANION TO OUR MISSISSIPPI STORIES SERIES. | Desc |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Program Service Expenses | $1,510,356 | TotalProgramServiceExpensesAmt |
| Described In Section501c3 | Yes (1) | DescribedInSection501c3Ind |
| Schedule B Required | Yes (1) | ScheduleBRequiredInd |
| Political Campaign Acty | 0 | PoliticalCampaignActyInd |
| Lobbying Activities | 0 | LobbyingActivitiesInd |
| Subject To Proxy Tax | 0 | SubjectToProxyTaxInd |
| Donor Advised Fund | 0 | DonorAdvisedFundInd |
| Conservation Easements | 0 | ConservationEasementsInd |
| Collections Of Art | 0 | CollectionsOfArtInd |
| Credit Counseling | 0 | CreditCounselingInd |
| Donor Rstr Or Quasi Endowments | 0 | DonorRstrOrQuasiEndowmentsInd |
| Report Land Building Equipment | Yes (1) | ReportLandBuildingEquipmentInd |
| Report Investments Other Sec | 0 | ReportInvestmentsOtherSecInd |
| Report Program Related Invst | 0 | ReportProgramRelatedInvstInd |
| Report Other Assets | 0 | ReportOtherAssetsInd |
| Report Other Liabilities | 0 | ReportOtherLiabilitiesInd |
| Include FIN48 Footnote | 0 | IncludeFIN48FootnoteInd |
| Independent Audit Fincl Stmt | Yes (1) | IndependentAuditFinclStmtInd |
| Consolidated Audit Fincl Stmt | 0 | ConsolidatedAuditFinclStmtInd |
| School Operating | 0 | SchoolOperatingInd |
| Foreign Office | 0 | ForeignOfficeInd |
| Foreign Activities | 0 | ForeignActivitiesInd |
| More Than5000 K To Org | 0 | MoreThan5000KToOrgInd |
| More Than5000 K To Individuals | 0 | MoreThan5000KToIndividualsInd |
| Professional Fundraising | 0 | ProfessionalFundraisingInd |
| Fundraising Activities | 0 | FundraisingActivitiesInd |
| Gaming Activities | 0 | GamingActivitiesInd |
| Operate Hospital | 0 | OperateHospitalInd |
| Grants To Organizations | 0 | GrantsToOrganizationsInd |
| Grants To Individuals | 0 | GrantsToIndividualsInd |
| Schedule J Required | 0 | ScheduleJRequiredInd |
| Tax Exempt Bonds | 0 | TaxExemptBondsInd |
| Engaged In Excess Benefit Trans | 0 | EngagedInExcessBenefitTransInd |
| PY Excess Benefit Trans | 0 | PYExcessBenefitTransInd |
| Loan Outstanding | 0 | LoanOutstandingInd |
| Grant To Related Person | 0 | GrantToRelatedPersonInd |
| Business Rln With Org Mem | 0 | BusinessRlnWithOrgMemInd |
| Business Rln With Fam Mem | Yes (1) | BusinessRlnWithFamMemInd |
| Business Rln With35 Ctrl Ent | 0 | BusinessRlnWith35CtrlEntInd |
| Deductible Non Cash Contri | 0 | DeductibleNonCashContriInd |
| Deductible Art Contribution | 0 | DeductibleArtContributionInd |
| Terminate Operations | 0 | TerminateOperationsInd |
| Partial Liquidation | 0 | PartialLiquidationInd |
| Disregarded Entity | 0 | DisregardedEntityInd |
| Related Entity | 0 | RelatedEntityInd |
| Related Organization Ctrl Ent | 0 | RelatedOrganizationCtrlEntInd |
| Trnsfr Exmpt Non Chrtbl Rltd Org | 0 | TrnsfrExmptNonChrtblRltdOrgInd |
| Activities Conducted Prtshp | 0 | ActivitiesConductedPrtshpInd |
| Schedule O Required | Yes (1) | ScheduleORequiredInd |
| IRP Document | 18 | IRPDocumentCnt |
| IRP Document W2 G | 0 | IRPDocumentW2GCnt |
| Backup Wthld Compliance | Yes (1) | BackupWthldComplianceInd |
| Employee | 28 | EmployeeCnt |
| Employment Tax Returns Filed | Yes (1) | EmploymentTaxReturnsFiledInd |
| Unrelated Bus Incm Over Limit | Yes (1) | UnrelatedBusIncmOverLimitInd |
| Form990 T Filed | Yes (1) | Form990TFiledInd |
| Foreign Financial Account | 0 | ForeignFinancialAccountInd |
| Prohibited Tax Shelter Trans | 0 | ProhibitedTaxShelterTransInd |
| Taxable Party Notification | 0 | TaxablePartyNotificationInd |
| Nondeductible Contributions | 0 | NondeductibleContributionsInd |
| Quid Pro Quo Contributions | 0 | QuidProQuoContributionsInd |
| Form8282 Property Disposed Of | 0 | Form8282PropertyDisposedOfInd |
| Rcv Fnds To Pay Prsnl Bnft Cntrct | 0 | RcvFndsToPayPrsnlBnftCntrctInd |
| Pay Premiums Prsnl Bnft Cntrct | 0 | PayPremiumsPrsnlBnftCntrctInd |
| Indoor Tanning Services | 0 | IndoorTanningServicesInd |
| Subj To Tax Rmnrtn Ex Prcht Pymt | 0 | SubjToTaxRmnrtnExPrchtPymtInd |
| Subject To Excs Tax Net Invst Inc | 0 | SubjectToExcsTaxNetInvstIncInd |
| Info In Schedule O Part VI | Yes (X) | InfoInScheduleOPartVIInd |
| Governing Body Voting Members | 10 | GoverningBodyVotingMembersCnt |
| Independent Voting Member | 10 | IndependentVotingMemberCnt |
| Family Or Business Rln | Yes (1) | FamilyOrBusinessRlnInd |
| Delegation Of Mgmt Duties | 0 | DelegationOfMgmtDutiesInd |
| Change To Org Documents | Yes (1) | ChangeToOrgDocumentsInd |
| Material Diversion Or Misuse | 0 | MaterialDiversionOrMisuseInd |
| Members Or Stockholders | 0 | MembersOrStockholdersInd |
| Election Of Board Members | 0 | ElectionOfBoardMembersInd |
| Decisions Subject To Approva | 0 | DecisionsSubjectToApprovaInd |
| Minutes Of Governing Body | Yes (1) | MinutesOfGoverningBodyInd |
| Minutes Of Committees | Yes (1) | MinutesOfCommitteesInd |
| Officer Mailing Address | 0 | OfficerMailingAddressInd |
| Local Chapters | 0 | LocalChaptersInd |
| Form990 Provided To Gvrn Body | Yes (1) | Form990ProvidedToGvrnBodyInd |
| Conflict Of Interest Policy | Yes (1) | ConflictOfInterestPolicyInd |
| Annual Disclosure Covered Prsn | Yes (1) | AnnualDisclosureCoveredPrsnInd |
| Regular Monitoring Enfrc | Yes (1) | RegularMonitoringEnfrcInd |
| Whistleblower Policy | Yes (1) | WhistleblowerPolicyInd |
| Document Retention Policy | Yes (1) | DocumentRetentionPolicyInd |
| Compensation Process CEO | Yes (1) | CompensationProcessCEOInd |
| Compensation Process Other | Yes (1) | CompensationProcessOtherInd |
| Investment In Joint Venture | 0 | InvestmentInJointVentureInd |
| States Where Copy Of Return Is Fld | AR | StatesWhereCopyOfReturnIsFldCd |
| States Where Copy Of Return Is Fld | CT | StatesWhereCopyOfReturnIsFldCd |
| States Where Copy Of Return Is Fld | FL | StatesWhereCopyOfReturnIsFldCd |
| States Where Copy Of Return Is Fld | MS | StatesWhereCopyOfReturnIsFldCd |
| States Where Copy Of Return Is Fld | NY | StatesWhereCopyOfReturnIsFldCd |
| States Where Copy Of Return Is Fld | TN | StatesWhereCopyOfReturnIsFldCd |
| States Where Copy Of Return Is Fld | CA | StatesWhereCopyOfReturnIsFldCd |
| Own Website | Yes (X) | OwnWebsiteInd |
| Upon Request | Yes (X) | UponRequestInd |
Books In Care Of Detail BooksInCareOfDetail
Business Name BusinessName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | MARY MARGARET WHITE | BusinessNameLine1Txt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Phone | 6015334860 | PhoneNum |
US Address USAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | 750 WOODLANDS PARKWAY 100 | AddressLine1Txt |
| City | RIDGELAND | CityNm |
| State Abbreviation | MS | StateAbbreviationCd |
| ZIP | 39157 | ZIPCd |
Form990 Part VII Section A Form990PartVIISectionAGrp (13 entries)
| TitleTitleTxt | Average Hours Per WeekAverageHoursPerWeekRt | Individual Trustee Or DirectorIndividualTrusteeOrDirectorInd | OfficerOfficerInd | Reportable Comp From OrgReportableCompFromOrgAmt | Reportable Comp From Rltd OrgReportableCompFromRltdOrgAmt | Other CompensationOtherCompensationAmt | Highest Compensated EmployeeHighestCompensatedEmployeeInd |
|---|---|---|---|---|---|---|---|
| DONNA BARKSDALE | |||||||
| EXECUTIVE CHAIR | 1.00 | Yes (X) | Yes (X) | $0 | $0 | $0 | |
| ANDREW LACK | |||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||
| JIM BARKSDALE | |||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||
| TRAY HAIRSTON | |||||||
| TREASURER | 1.00 | Yes (X) | Yes (X) | $0 | $0 | $0 | |
| CHARLES OVERBY | |||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||
| TOM PITTMAN | |||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||
| SEETHA SRINIVASAN | |||||||
| SECRETARY | 1.00 | Yes (X) | Yes (X) | $0 | $0 | $0 | |
| VANGELA WADE | |||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||
| JONATHAN JONES | |||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||
| BILL BYNUM | |||||||
| DIRECTOR | 1.00 | Yes (X) | $0 | $0 | $0 | ||
| MARY MARGARET WHITE | |||||||
| CHIEF EXECUTIVE OFFICER | 40.00 | Yes (X) | $117,088 | $0 | $15,127 | ||
| ADAM GANUCHEAU | |||||||
| EDITOR-IN-CHIEF | 40.00 | Yes (X) | $82,905 | $0 | $7,638 | ||
| THOMAS RAMSEY | |||||||
| HIGHEST COMPENSATED EMPLOY | 40.00 | $104,504 | $0 | $27,802 | Yes (X) | ||
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Reportable Comp From Org | $304,497 | TotalReportableCompFromOrgAmt |
| Tot Reportable Comp Rltd Org | $0 | TotReportableCompRltdOrgAmt |
| Total Other Compensation | $50,567 | TotalOtherCompensationAmt |
| Indiv Rcvd Greater Than100 K | 2 | IndivRcvdGreaterThan100KCnt |
| Former Ofcr Employees Listed | 0 | FormerOfcrEmployeesListedInd |
| Total Comp Greater Than150 K | 0 | TotalCompGreaterThan150KInd |
| Compensation From Other Srcs | 0 | CompensationFromOtherSrcsInd |
| Cntrct Rcvd Greater Than100 K | 0 | CntrctRcvdGreaterThan100KCnt |
| Government Grants | $259,438 | GovernmentGrantsAmt |
| All Other Contributions | $4,878,228 | AllOtherContributionsAmt |
| Total Contributions | $5,137,666 | TotalContributionsAmt |
Program Service Revenue ProgramServiceRevenueGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Desc | ADVERTISING | Desc |
| Business | 541800 | BusinessCd |
| Total Revenue Column | $32,082 | TotalRevenueColumnAmt |
| Unrelated Business Revenue | $32,082 | UnrelatedBusinessRevenueAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Program Service Revenue | $32,082 | TotalProgramServiceRevenueAmt |
Investment Income InvestmentIncomeGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $8,578 | TotalRevenueColumnAmt |
| Exclusion | $8,578 | ExclusionAmt |
Gross Amount Sales Assets GrossAmountSalesAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Securities | $7,909 | SecuritiesAmt |
Less Cost Oth Basis Sales Expnss LessCostOthBasisSalesExpnssGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Securities | $0 | SecuritiesAmt |
| Other | $1,467 | OtherAmt |
Gain Or Loss GainOrLossGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Securities | $7,909 | SecuritiesAmt |
| Other | -$1,467 | OtherAmt |
Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $6,442 | TotalRevenueColumnAmt |
| Exclusion | $6,442 | ExclusionAmt |
Total Revenue TotalRevenueGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Revenue Column | $5,184,768 | TotalRevenueColumnAmt |
| Related Or Exempt Func Income | $0 | RelatedOrExemptFuncIncomeAmt |
| Unrelated Business Revenue | $32,082 | UnrelatedBusinessRevenueAmt |
| Exclusion | $15,020 | ExclusionAmt |
Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $304,497 | TotalAmt |
| Program Services | $197,808 | ProgramServicesAmt |
| Management And General | $66,625 | ManagementAndGeneralAmt |
| Fundraising | $40,064 | FundraisingAmt |
Other Salaries And Wages OtherSalariesAndWagesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $1,052,482 | TotalAmt |
| Program Services | $683,716 | ProgramServicesAmt |
| Management And General | $230,285 | ManagementAndGeneralAmt |
| Fundraising | $138,481 | FundraisingAmt |
Pension Plan Contributions PensionPlanContributionsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $38,205 | TotalAmt |
| Program Services | $24,612 | ProgramServicesAmt |
| Management And General | $8,498 | ManagementAndGeneralAmt |
| Fundraising | $5,095 | FundraisingAmt |
Other Employee Benefits OtherEmployeeBenefitsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $170,156 | TotalAmt |
| Program Services | $113,359 | ProgramServicesAmt |
| Management And General | $31,695 | ManagementAndGeneralAmt |
| Fundraising | $25,102 | FundraisingAmt |
Payroll Taxes PayrollTaxesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $100,627 | TotalAmt |
| Program Services | $65,217 | ProgramServicesAmt |
| Management And General | $22,137 | ManagementAndGeneralAmt |
| Fundraising | $13,273 | FundraisingAmt |
Fees For Services Legal FeesForServicesLegalGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $855 | TotalAmt |
| Management And General | $855 | ManagementAndGeneralAmt |
Fees For Services Accounting FeesForServicesAccountingGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $11,700 | TotalAmt |
| Management And General | $11,700 | ManagementAndGeneralAmt |
Fees For Services Other FeesForServicesOtherGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $186,293 | TotalAmt |
| Program Services | $132,435 | ProgramServicesAmt |
| Management And General | $16,219 | ManagementAndGeneralAmt |
| Fundraising | $37,639 | FundraisingAmt |
Advertising AdvertisingGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $61,407 | TotalAmt |
| Program Services | $55,619 | ProgramServicesAmt |
| Fundraising | $5,788 | FundraisingAmt |
Office Expenses OfficeExpensesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $93,732 | TotalAmt |
| Program Services | $70,018 | ProgramServicesAmt |
| Management And General | $13,342 | ManagementAndGeneralAmt |
| Fundraising | $10,372 | FundraisingAmt |
Occupancy OccupancyGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $95,169 | TotalAmt |
| Program Services | $83,749 | ProgramServicesAmt |
| Management And General | $9,517 | ManagementAndGeneralAmt |
| Fundraising | $1,903 | FundraisingAmt |
Travel TravelGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $26,049 | TotalAmt |
| Program Services | $25,779 | ProgramServicesAmt |
| Fundraising | $270 | FundraisingAmt |
Conferences Meetings ConferencesMeetingsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $24,582 | TotalAmt |
| Program Services | $24,574 | ProgramServicesAmt |
| Fundraising | $8 | FundraisingAmt |
Interest InterestGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $114 | TotalAmt |
| Program Services | $114 | ProgramServicesAmt |
Depreciation Depletion DepreciationDepletionGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $20,824 | TotalAmt |
| Program Services | $16,967 | ProgramServicesAmt |
| Management And General | $2,737 | ManagementAndGeneralAmt |
| Fundraising | $1,120 | FundraisingAmt |
Insurance InsuranceGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $16,791 | TotalAmt |
| Program Services | $14,776 | ProgramServicesAmt |
| Management And General | $1,679 | ManagementAndGeneralAmt |
| Fundraising | $336 | FundraisingAmt |
Other Expenses OtherExpensesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Desc | EVENTS | Desc |
| Total | $2,151 | TotalAmt |
| Program Services | $1,613 | ProgramServicesAmt |
| Fundraising | $538 | FundraisingAmt |
Total Functional Expenses TotalFunctionalExpensesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total | $2,205,634 | TotalAmt |
| Program Services | $1,510,356 | ProgramServicesAmt |
| Management And General | $415,289 | ManagementAndGeneralAmt |
| Fundraising | $279,989 | FundraisingAmt |
Cash Non Interest Bearing CashNonInterestBearingGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $2,180,965 | BOYAmt |
| EOY | $4,013,582 | EOYAmt |
Savings And Temp Cash Invst SavingsAndTempCashInvstGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $33,999 | BOYAmt |
| EOY | $25,000 | EOYAmt |
Pledges And Grants Receivable PledgesAndGrantsReceivableGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $248,071 | BOYAmt |
| EOY | $1,146,911 | EOYAmt |
Accounts Receivable AccountsReceivableGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $9,059 | BOYAmt |
| EOY | $12,283 | EOYAmt |
Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $18,095 | BOYAmt |
| EOY | $13,336 | EOYAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Land Bldg Equip Cost Or Other Bss | $151,556 | LandBldgEquipCostOrOtherBssAmt |
| Land Bldg Equip Accum Deprec | $121,614 | LandBldgEquipAccumDeprecAmt |
Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $39,046 | BOYAmt |
| EOY | $29,942 | EOYAmt |
Other Assets Total OtherAssetsTotalGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $1,940 | BOYAmt |
| EOY | $1,154 | EOYAmt |
Total Assets TotalAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $2,531,175 | BOYAmt |
| EOY | $5,242,208 | EOYAmt |
Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $54,335 | BOYAmt |
| EOY | $48,551 | EOYAmt |
Deferred Revenue DeferredRevenueGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $7,801 | BOYAmt |
| EOY | $2,984 | EOYAmt |
Mortg Notes Pybl Scrd Invst Prop MortgNotesPyblScrdInvstPropGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $257,500 | BOYAmt |
| EOY | $0 | EOYAmt |
Total Liabilities TotalLiabilitiesGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $319,636 | BOYAmt |
| EOY | $51,535 | EOYAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Organization Follows FASB117 | Yes (X) | OrganizationFollowsFASB117Ind |
No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $1,330,404 | BOYAmt |
| EOY | $1,438,196 | EOYAmt |
Donor Restriction Net Assets DonorRestrictionNetAssetsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $881,135 | BOYAmt |
| EOY | $3,752,477 | EOYAmt |
Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $2,211,539 | BOYAmt |
| EOY | $5,190,673 | EOYAmt |
Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| BOY | $2,531,175 | BOYAmt |
| EOY | $5,242,208 | EOYAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Reconcilation Revenue Expnss | $2,979,134 | ReconcilationRevenueExpnssAmt |
| Other Changes In Net Assets | $0 | OtherChangesInNetAssetsAmt |
| Info In Schedule O Part XII | Yes (X) | InfoInScheduleOPartXIIInd |
| Method Of Accounting Accrual | Yes (X) | MethodOfAccountingAccrualInd |
| Accountant Compile Or Review | 0 | AccountantCompileOrReviewInd |
| FS Audited | Yes (1) | FSAuditedInd |
FS Audited Basis FSAuditedBasisGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Consolidated Basis Fincl Stmt | Yes (X) | ConsolidatedBasisFinclStmtInd |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Audit Committee | Yes (1) | AuditCommitteeInd |
| Federal Grant Audit Required | 0 | FederalGrantAuditRequiredInd |
Schedule A IRS990ScheduleA
| Field | Value | IRS element (for citing) |
|---|---|---|
| Public Organization170 | Yes (X) | PublicOrganization170Ind |
Gifts Grants Contri Rcvd170 GiftsGrantsContriRcvd170Grp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Current Tax Year Minus4 Years | $528,162 | CurrentTaxYearMinus4YearsAmt |
| Current Tax Year Minus3 Years | $2,104,678 | CurrentTaxYearMinus3YearsAmt |
| Current Tax Year Minus2 Years | $1,549,230 | CurrentTaxYearMinus2YearsAmt |
| Current Tax Year Minus1 Year | $2,528,142 | CurrentTaxYearMinus1YearAmt |
| Current Tax Year | $5,137,666 | CurrentTaxYearAmt |
| Total | $11,847,878 | TotalAmt |
Total Calendar Year170 TotalCalendarYear170Grp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Current Tax Year Minus4 Years | $528,162 | CurrentTaxYearMinus4YearsAmt |
| Current Tax Year Minus3 Years | $2,104,678 | CurrentTaxYearMinus3YearsAmt |
| Current Tax Year Minus2 Years | $1,549,230 | CurrentTaxYearMinus2YearsAmt |
| Current Tax Year Minus1 Year | $2,528,142 | CurrentTaxYearMinus1YearAmt |
| Current Tax Year | $5,137,666 | CurrentTaxYearAmt |
| Total | $11,847,878 | TotalAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Substantial Contributors Tot | $3,887,057 | SubstantialContributorsTotAmt |
| Public Support Total170 | $7,960,821 | PublicSupportTotal170Amt |
Gross Investment Income170 GrossInvestmentIncome170Grp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Current Tax Year Minus4 Years | $19 | CurrentTaxYearMinus4YearsAmt |
| Current Tax Year Minus3 Years | $55 | CurrentTaxYearMinus3YearsAmt |
| Current Tax Year Minus2 Years | $70 | CurrentTaxYearMinus2YearsAmt |
| Current Tax Year Minus1 Year | $4,322 | CurrentTaxYearMinus1YearAmt |
| Current Tax Year | $16,587 | CurrentTaxYearAmt |
| Total | $21,053 | TotalAmt |
Unrelated Business Net Incm170 UnrelatedBusinessNetIncm170Grp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Current Tax Year Minus4 Years | $1,287 | CurrentTaxYearMinus4YearsAmt |
| Current Tax Year Minus3 Years | $1,485 | CurrentTaxYearMinus3YearsAmt |
| Current Tax Year | $0 | CurrentTaxYearAmt |
| Total | $2,772 | TotalAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Support | $11,871,703 | TotalSupportAmt |
| Public Support CY170 | 0.67060 | PublicSupportCY170Pct |
| Public Support PY170 | 0.48400 | PublicSupportPY170Pct |
| Thirty Thr Pct Suprt Tests CY170 | Yes (X) | ThirtyThrPctSuprtTestsCY170Ind |
Schedule B IRS990ScheduleB
Contributor Information ContributorInformationGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Contributor | RESTRICTED | ContributorNum |
Contributor Business Name ContributorBusinessName
| Field | Value | IRS element (for citing) |
|---|---|---|
| Business Name Line1 | RESTRICTED | BusinessNameLine1 |
Contributor US Address ContributorUSAddress
| Field | Value | IRS element (for citing) |
|---|---|---|
| Address Line1 | RESTRICTED | AddressLine1 |
| Address Line2 | RESTRICTED | AddressLine2 |
| City | RESTRICTED | City |
| State | RESTRICTED | State |
| ZIP Code | RESTRICTED | ZIPCode |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Contributions | RESTRICTED | TotalContributionsAmt |
Schedule D IRS990ScheduleD
Leasehold Improvements LeaseholdImprovementsGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Cost Or Other Basis | $5,540 | OtherCostOrOtherBasisAmt |
| Depreciation | $5,131 | DepreciationAmt |
| Book Value | $409 | BookValueAmt |
Equipment EquipmentGrp
| Field | Value | IRS element (for citing) |
|---|---|---|
| Other Cost Or Other Basis | $146,016 | OtherCostOrOtherBasisAmt |
| Depreciation | $116,483 | DepreciationAmt |
| Book Value | $29,533 | BookValueAmt |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Total Book Value Land Buildings | $29,942 | TotalBookValueLandBuildingsAmt |
| Total Rev Etc Audited Fincl Stmt | $5,261,631 | TotalRevEtcAuditedFinclStmtAmt |
| Donated Services And Use Fclts | $76,863 | DonatedServicesAndUseFcltsAmt |
| Revenue Not Reported | $76,863 | RevenueNotReportedAmt |
| Revenue Subtotal | $5,184,768 | RevenueSubtotalAmt |
| Revenue Not Reported Fincl Stmt | $0 | RevenueNotReportedFinclStmtAmt |
| Total Revenue Per Form990 | $5,184,768 | TotalRevenuePerForm990Amt |
| Tot Expns Etc Audited Fincl Stmt | $2,282,497 | TotExpnsEtcAuditedFinclStmtAmt |
| Donated Services Use Fclts | $76,863 | DonatedServicesUseFcltsAmt |
| Expenses Not Reported | $76,863 | ExpensesNotReportedAmt |
| Expenses Subtotal | $2,205,634 | ExpensesSubtotalAmt |
| Expenses Not Rpt Fincl Stmt | $0 | ExpensesNotRptFinclStmtAmt |
| Total Expenses Per Form990 | $2,205,634 | TotalExpensesPerForm990Amt |
Schedule L IRS990ScheduleL
Bus Tr Involve Interested Prsn BusTrInvolveInterestedPrsnGrp
Name Of Interested NameOfInterested
| Field | Value | IRS element (for citing) |
|---|---|---|
| Person | JIM BARKSDALE | PersonNm |
| Field | Value | IRS element (for citing) |
|---|---|---|
| Relationship Description | DIRECTOR | RelationshipDescriptionTxt |
| Transaction | $65,616 | TransactionAmt |
| Transaction | THE ORGANIZATION RENTS OFFICE SPACE FROM THE WOODLANDS OFFICE PARK, LLC WHICH IS MAJORITY OWNED BY JIM BARKSDALE, DIRECTOR. | TransactionDesc |
| Sharing Of Revenues | 0 | SharingOfRevenuesInd |
Schedule O IRS990ScheduleO
Supplemental Information Detail SupplementalInformationDetail (7 entries)
| Form And Line ReferenceFormAndLineReferenceDesc | ExplanationExplanationTxt |
|---|---|
| FORM 990, PART VI, SECTION A, LINE 2 | MISSISSIPPI NEWS AND INFORMATION CORP RENTS OFFICE SPACE FROM THE WOODLANDS OFFICE PARK, LLC WHICH IS MAJORITY OWNED BY JIM BARKSDALE, BOARD DIRECTOR. DONNA BARKSDALE, EXECUTIVE CHAIR, AND JIM BARKSDALE, DIRECTOR, HAVE A FAMILY RELATIONSHIP - HUSBAND AND WIFE. |
| FORM 990, PART VI, SECTION A, LINE 4 | AMENDMENT TO ARTICLES OF INCORPORATION TO CHANGE NAME TO DEEP SOUTH TODAY |
| FORM 990, PART VI, SECTION B, LINE 11B | A DRAFT OF THE FORM 990 IS PROVIDED TO BOTH THE CHIEF EXECUTIVE OFFICER AND THE BOARD OF DIRECTORS. THE DRAFT IS REVIEWED AND DISCUSSED. ANY QUESTIONS BROUGHT UP BY THE BOARD MEMBERS OR THE CHIEF EXECUTIVE OFFICER ARE ANSWERED AND/OR CLEARED BEFORE THE RETURN IS FILED. |
| FORM 990, PART VI, SECTION B, LINE 12C | THE CONFLICT OF INTEREST POLICY COVERS ALL MEMBERS OF THE BOARD. BOARD MEMBER ARE SUPPLIED WITH A COPY OF THE POLICY EACH YEAR AND SIGNS AN ANNUAL STATEMENT AFFIRMING THAT THEY HAVE RECEIVED A COPY OF THE POLICY, HAVE READ AND UNDERSTAND THE POLICY, HAVE COMPLIED WITH THE POLICY AND UNDERSTAND THAT THE ORGANIZATION IS CHARITABLE AND IN ORDER TO MAINTAIN ITS FEDERAL TAX EXEMPTION IT MUST ENGAGE PRIMARILY IN ACTIVITIES WHICH ACCOMPLISH ONE OR MORE OF ITS TAX EXEMPT PURPOSES. BOARD MEMBERS HAVE A DUTY TO DISCLOSE POTENTIAL OR ACTUAL CONFLICTS OF INTEREST TO THE EXECUTIVE CHAIR AND THE REMAINING BOARD MEMBERS DECIDE IF A POTENTIAL OR ACTUAL CONFLICT EXISTS. IF APPLICABLE, IDENTIFIED CONFLICTS OF INTEREST AND APPROPRIATE RECUSALS ARE DOCUMENTED IN THE BOARD MINUTES. |
| FORM 990, PART VI, SECTION B, LINE 15 | THE PROCESS FOR DETERMINING COMPENSATION FOR THE CHIEF EXECUTIVES INCLUDES A REVIEW AND APPROVAL BY THE COMPENSATION COMMITTEE OF THE BOARD OF DIRECTORS. COMPARABILITY DATA USED IN THE REVIEW PROCESS IS OBTAINED THROUGH REVIEW OF COMPENSATION OF POSITIONS OF COMPARABLE ORGANIZATIONS. THE DECISIONS ARE DOCUMENTED IN COMMITTEE MEETING AND/OR BOARD MEETING MINUTES. |
| FORM 990, PART VI, SECTION C, LINE 19 | THE AUDITED FINANCIAL STATEMENTS AND TAX RETURNS ARE AVAILABLE ON THE ORGANIZATION'S WEBSITE (WWW.MISSISSIPPITODAY.ORG). THE ORGANIZATION'S GOVERNING DOCUMENTS AND CONFLICT OF INTEREST POLICY ARE AVAILABLE UPON REQUEST. |
| FORM 990, PAGE 12, PART XII, LINE 2C | THE AUDITOR MEETS WITH THE BOARD OF DIRECTORS MAKING A FULL PRESENTATION AT THE COMPLETION OF THE AUDIT ANSWERING ANY QUESTIONS. THE AUDITOR WORKS CLOSELY WITH THE BOARD OF DIRECTORS DURING THE YEAR SHOULD ANY CONCERNS ARISE. |
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