ADVERTISING COUNCIL INC: Form 990, tax year 2020

View the entire original 990 at ProPublica ↗

Organization: ADVERTISING COUNCIL INC (EIN 13-0417693)
Tax period: 2020-07-01 to 2021-06-30
Filed: 2022-05-16
IRS object ID: 202221369349310087
Schema version: 2020v4.2
Source: Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header
Form 990
Schedule A
Schedule B
Schedule D
Schedule J
Schedule O

Return header ReturnHeader

Field	Value	IRS element (for citing)
Return	2022-05-16T14:01:51-05:00	ReturnTs
Tax Period End	2021-06-30	TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

Field	Value	IRS element (for citing)
Preparer Firm EIN	271728945	PreparerFirmEIN

Preparer Firm Name PreparerFirmName

Field	Value	IRS element (for citing)
Business Name Line1	PKF O'CONNOR DAVIES LLP	BusinessNameLine1Txt

Preparer US Address PreparerUSAddress

Field	Value	IRS element (for citing)
Address Line1	500 MAMARONECK AVENUE SUITE 301	AddressLine1Txt
City	HARRISON	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	105281633	ZIPCd

Field	Value	IRS element (for citing)
Return Type	990	ReturnTypeCd
Tax Period Begin	2020-07-01	TaxPeriodBeginDt

Filer Filer

Field	Value	IRS element (for citing)
EIN	130417693	EIN

Business Name BusinessName

Field	Value	IRS element (for citing)
Business Name Line1	THE ADVERTISING COUNCIL INC	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Business Name Control	ADVE	BusinessNameControlTxt
Phone	2129221500	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	815 SECOND AVENUE 9TH FLOOR	AddressLine1Txt
City	NEW YORK	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	10017	ZIPCd

Business Officer BusinessOfficerGrp

Field	Value	IRS element (for citing)
Person	KENNETH M KROLL	PersonNm
Person Title	CHIEF FINANCIAL OFFICER	PersonTitleTxt
Phone	2129221500	PhoneNum
Signature	2022-05-16	SignatureDt
Discuss With Paid Preparer	Yes (1)	DiscussWithPaidPreparerInd

Signing Officer SigningOfficerGrp

Person Full Name PersonFullName

Field	Value	IRS element (for citing)
Person First	KENNETH	PersonFirstNm
Person Last	KROLL	PersonLastNm

Field	Value	IRS element (for citing)
SSN	XXX-XX-XXXX	SSN

Preparer Person PreparerPersonGrp

Field	Value	IRS element (for citing)
Preparer Person	GARRETT M HIGGINS	PreparerPersonNm
PTIN	P00543209	PTIN
Phone	9143818900	PhoneNum
Preparation	2022-05-16	PreparationDt

Additional Filer Information AdditionalFilerInformation

Trusted Customer TrustedCustomerGrp

Field	Value	IRS element (for citing)
Trusted Customer	2	TrustedCustomerCd
Authentication Assurance Level	AAL1	AuthenticationAssuranceLevelCd
Identity Assurance Level	IAL1	IdentityAssuranceLevelCd

Field	Value	IRS element (for citing)
Tax	2020	TaxYr
Build TS	2022-09-23 18:48:47Z	BuildTS

Form 990 IRS990

Doing Business As Name DoingBusinessAsName

Field	Value	IRS element (for citing)
Business Name Line1	AD COUNCIL EDGE	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Principal Officer	KENNETH M KROLL	PrincipalOfficerNm

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	815 SECOND AVENUE 9TH FLOOR	AddressLine1Txt
City	NEW YORK	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	10017	ZIPCd

Field	Value	IRS element (for citing)
Gross Receipts	$118,835,814	GrossReceiptsAmt
Group Return For Affiliates	0	GroupReturnForAffiliatesInd
Organization501c3	Yes (X)	Organization501c3Ind
Website Address	WWW.ADCOUNCIL.ORG	WebsiteAddressTxt
Type Of Organization Corp	Yes (X)	TypeOfOrganizationCorpInd
Formation	1942	FormationYr
Legal Domicile State	NY	LegalDomicileStateCd
Activity Or Mission	LAUNCHED AN ONGOING COVID-19 VACCINE EDUC. INITIATIVE, THE LARGEST IN ITS HISTORY - SEE PART III	ActivityOrMissionDesc
Voting Members Governing Body	135	VotingMembersGoverningBodyCnt
Voting Members Independent	134	VotingMembersIndependentCnt
Total Employee	143	TotalEmployeeCnt
Total Volunteers	353	TotalVolunteersCnt
Total Gross UBI	$0	TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm	$0	NetUnrelatedBusTxblIncmAmt
PY Contributions Grants	$23,885,399	PYContributionsGrantsAmt
CY Contributions Grants	$79,344,770	CYContributionsGrantsAmt
PY Program Service Revenue	$26,709,519	PYProgramServiceRevenueAmt
CY Program Service Revenue	$36,367,960	CYProgramServiceRevenueAmt
PY Investment Income	$735,359	PYInvestmentIncomeAmt
CY Investment Income	$1,422,781	CYInvestmentIncomeAmt
PY Other Revenue	-$858,738	PYOtherRevenueAmt
CY Other Revenue	$27	CYOtherRevenueAmt
PY Total Revenue	$50,471,539	PYTotalRevenueAmt
CY Total Revenue	$117,135,538	CYTotalRevenueAmt
PY Grants And Similar Paid	$0	PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid	$0	CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members	$0	PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members	$0	CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid	$19,868,001	PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid	$22,175,888	CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns	$70,000	PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns	$0	CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense	$2,598,547	CYTotalFundraisingExpenseAmt
PY Other Expenses	$25,746,268	PYOtherExpensesAmt
CY Other Expenses	$57,211,322	CYOtherExpensesAmt
PY Total Expenses	$45,684,269	PYTotalExpensesAmt
CY Total Expenses	$79,387,210	CYTotalExpensesAmt
PY Revenues Less Expenses	$4,787,270	PYRevenuesLessExpensesAmt
CY Revenues Less Expenses	$37,748,328	CYRevenuesLessExpensesAmt
Total Assets BOY	$58,170,440	TotalAssetsBOYAmt
Total Assets EOY	$108,411,517	TotalAssetsEOYAmt
Total Liabilities BOY	$18,660,927	TotalLiabilitiesBOYAmt
Total Liabilities EOY	$27,922,591	TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY	$39,509,513	NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY	$80,488,926	NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part III	Yes (X)	InfoInScheduleOPartIIIInd
Mission	THE AD COUNCIL IS WHERE CREATIVITY AND CAUSES CONVERGE. THE AD COUNCIL LEVERAGES THE BRIGHTEST TALENT IN MEDIA, TECHNOLOGY, ADVERTISING, AND MARKETING TO DEVELOP CAMPAIGNS THAT INSPIRE ACTION AND IMPROVE LIVES.	MissionDesc
Significant New Program Srvc	0	SignificantNewProgramSrvcInd
Significant Change	0	SignificantChangeInd
Expense	$68,399,423	ExpenseAmt
Grant	$0	GrantAmt
Revenue	$36,367,960	RevenueAmt
Desc	THE AD COUNCIL, WORKING WITH PARTNERS ACROSS SECTORS INCLUDING ADVERTISING, MEDIA, TECHNOLOGY, GOVERNMENT, AND PHILANTHROPY, CREATES PUBLIC SERVICE ADVERTISING CAMPAIGNS WITH THE HELP OF VOLUNTEER ADVERTISING, DIGITAL AND SOCIAL AGENCIES (WHO DONATE THEIR CREATIVE TALENTS AND ENERGY), THE MEDIA (WHO CONTRIBUTE SPACE AND TIME), AND DONORS (WHO PROVIDE CRUCIAL OPERATING SUPPORT). COLLECTIVELY, THEY MAKE THE AD COUNCIL'S GOOD WORKS POSSIBLE.IN FEBRUARY 2021, THE AD COUNCIL LAUNCHED ONE OF THE BIGGEST EFFORTS IN OUR HISTORY THROUGH THE COVID-19 VACCINE EDUCATION INITIATIVE "IT'S UP TO YOU". [SEE CONTINUATION ON SCHEDULE O]	Desc
Total Program Service Expenses	$68,399,423	TotalProgramServiceExpensesAmt
Described In Section501c3	Yes (1)	DescribedInSection501c3Ind
Schedule B Required	Yes (1)	ScheduleBRequiredInd
Political Campaign Acty	0	PoliticalCampaignActyInd
Lobbying Activities	0	LobbyingActivitiesInd
Subject To Proxy Tax	0	SubjectToProxyTaxInd
Donor Advised Fund	0	DonorAdvisedFundInd
Conservation Easements	0	ConservationEasementsInd
Collections Of Art	0	CollectionsOfArtInd
Credit Counseling	0	CreditCounselingInd
Donor Rstr Or Quasi Endowments	0	DonorRstrOrQuasiEndowmentsInd
Report Land Building Equipment	Yes (1)	ReportLandBuildingEquipmentInd
Report Investments Other Sec	0	ReportInvestmentsOtherSecInd
Report Program Related Invst	0	ReportProgramRelatedInvstInd
Report Other Assets	0	ReportOtherAssetsInd
Report Other Liabilities	Yes (1)	ReportOtherLiabilitiesInd
Include FIN48 Footnote	Yes (1)	IncludeFIN48FootnoteInd
Independent Audit Fincl Stmt	Yes (1)	IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt	0	ConsolidatedAuditFinclStmtInd
School Operating	0	SchoolOperatingInd
Foreign Office	0	ForeignOfficeInd
Foreign Activities	0	ForeignActivitiesInd
More Than5000 K To Org	0	MoreThan5000KToOrgInd
More Than5000 K To Individuals	0	MoreThan5000KToIndividualsInd
Professional Fundraising	0	ProfessionalFundraisingInd
Fundraising Activities	0	FundraisingActivitiesInd
Gaming Activities	0	GamingActivitiesInd
Operate Hospital	0	OperateHospitalInd
Grants To Organizations	0	GrantsToOrganizationsInd
Grants To Individuals	0	GrantsToIndividualsInd
Schedule J Required	Yes (1)	ScheduleJRequiredInd
Tax Exempt Bonds	0	TaxExemptBondsInd
Engaged In Excess Benefit Trans	0	EngagedInExcessBenefitTransInd
PY Excess Benefit Trans	0	PYExcessBenefitTransInd
Loan Outstanding	0	LoanOutstandingInd
Grant To Related Person	0	GrantToRelatedPersonInd
Business Rln With Org Mem	0	BusinessRlnWithOrgMemInd
Business Rln With Fam Mem	0	BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent	0	BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri	0	DeductibleNonCashContriInd
Deductible Art Contribution	0	DeductibleArtContributionInd
Terminate Operations	0	TerminateOperationsInd
Partial Liquidation	0	PartialLiquidationInd
Disregarded Entity	0	DisregardedEntityInd
Related Entity	0	RelatedEntityInd
Related Organization Ctrl Ent	0	RelatedOrganizationCtrlEntInd
Trnsfr Exmpt Non Chrtbl Rltd Org	0	TrnsfrExmptNonChrtblRltdOrgInd
Activities Conducted Prtshp	0	ActivitiesConductedPrtshpInd
Schedule O Required	Yes (1)	ScheduleORequiredInd
IRP Document	173	IRPDocumentCnt
IRP Document W2 G	0	IRPDocumentW2GCnt
Employee	143	EmployeeCnt
Employment Tax Returns Filed	Yes (1)	EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit	0	UnrelatedBusIncmOverLimitInd
Foreign Financial Account	0	ForeignFinancialAccountInd
Prohibited Tax Shelter Trans	0	ProhibitedTaxShelterTransInd
Taxable Party Notification	0	TaxablePartyNotificationInd
Nondeductible Contributions	0	NondeductibleContributionsInd
Quid Pro Quo Contributions	0	QuidProQuoContributionsInd
Form8282 Property Disposed Of	0	Form8282PropertyDisposedOfInd
Rcv Fnds To Pay Prsnl Bnft Cntrct	0	RcvFndsToPayPrsnlBnftCntrctInd
Pay Premiums Prsnl Bnft Cntrct	0	PayPremiumsPrsnlBnftCntrctInd
Indoor Tanning Services	0	IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt	Yes (1)	SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc	0	SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VI	Yes (X)	InfoInScheduleOPartVIInd
Governing Body Voting Members	135	GoverningBodyVotingMembersCnt
Independent Voting Member	134	IndependentVotingMemberCnt
Family Or Business Rln	0	FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties	0	DelegationOfMgmtDutiesInd
Change To Org Documents	Yes (1)	ChangeToOrgDocumentsInd
Material Diversion Or Misuse	0	MaterialDiversionOrMisuseInd
Members Or Stockholders	0	MembersOrStockholdersInd
Election Of Board Members	0	ElectionOfBoardMembersInd
Decisions Subject To Approva	0	DecisionsSubjectToApprovaInd
Minutes Of Governing Body	Yes (1)	MinutesOfGoverningBodyInd
Minutes Of Committees	Yes (1)	MinutesOfCommitteesInd
Officer Mailing Address	0	OfficerMailingAddressInd
Local Chapters	0	LocalChaptersInd
Form990 Provided To Gvrn Body	0	Form990ProvidedToGvrnBodyInd
Conflict Of Interest Policy	Yes (1)	ConflictOfInterestPolicyInd
Annual Disclosure Covered Prsn	Yes (1)	AnnualDisclosureCoveredPrsnInd
Regular Monitoring Enfrc	Yes (1)	RegularMonitoringEnfrcInd
Whistleblower Policy	Yes (1)	WhistleblowerPolicyInd
Document Retention Policy	Yes (1)	DocumentRetentionPolicyInd
Compensation Process CEO	Yes (1)	CompensationProcessCEOInd
Compensation Process Other	Yes (1)	CompensationProcessOtherInd
Investment In Joint Venture	0	InvestmentInJointVentureInd
States Where Copy Of Return Is Fld	AL	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	AR	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	CA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	FL	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	GA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	IL	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	KS	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	KY	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MD	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MI	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MN	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MS	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NC	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	ND	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NH	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NJ	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NM	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NY	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	OR	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	PA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	RI	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	SC	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	TN	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	UT	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	VA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	WV	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	WI	StatesWhereCopyOfReturnIsFldCd
Other Website	Yes (X)	OtherWebsiteInd
Upon Request	Yes (X)	UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Field	Value	IRS element (for citing)
Person	KENNETH M KROLL CFO	PersonNm
Phone	2129841946	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	815 SECOND AVENUE 9TH FLOOR	AddressLine1Txt
City	NEW YORK	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	10017	ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (198 entries)

TitleTitleTxt	Average Hours Per WeekAverageHoursPerWeekRt	Individual Trustee Or DirectorIndividualTrusteeOrDirectorInd	OfficerOfficerInd	Reportable Comp From OrgReportableCompFromOrgAmt	Reportable Comp From Rltd OrgReportableCompFromRltdOrgAmt	Other CompensationOtherCompensationAmt	Key EmployeeKeyEmployeeInd	Highest Compensated EmployeeHighestCompensatedEmployeeInd
LISA SHERMAN
PRESIDENT AND CEO	40.90	Yes (X)	Yes (X)	$1,162,751	$0	$616,555
LINDA YACCARINO
CHAIR	3.50	Yes (X)	Yes (X)	$0	$0	$0
DAVID FISCHER
IMMEDIATE PAST CHAIR	2.00	Yes (X)	Yes (X)	$0	$0	$0
JACKI KELLEY
VICE CHAIR	2.00	Yes (X)	Yes (X)	$0	$0	$0
DIEGO SCOTTI
VICE CHAIR	2.00	Yes (X)	Yes (X)	$0	$0	$0
HAYLEY ROMER
SECRETARY	1.00	Yes (X)	Yes (X)	$0	$0	$0
MICHAEL E SNEED
CHAIR FINANCE COMMITTEE	3.00	Yes (X)		$0	$0	$0
NAVEEN AGARWAL
DIRECTOR, THRU APRIL 2021	0.50	Yes (X)		$0	$0	$0
SABAH ASHRAF
DIRECTOR, THRU DEC 2020	0.50	Yes (X)		$0	$0	$0
LOU AVERSANO
DIRECTOR, THRU FEB 2021	0.50	Yes (X)		$0	$0	$0
ANNA BAGER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LARA BALAZS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LYNNE BARTRON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
NADJA BELLAN-WHITE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LESLIE BERLAND
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TANYA BERMAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LYNNE BIGGAR
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ANDREA BRIMMER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
HEIDI BROWNING
DIRECTOR	0.50	Yes (X)		$0	$0	$0
PHILIPPE BROWNING
DIRECTOR, THRU NOV 2020	0.50	Yes (X)		$0	$0	$0
MICHAEL BROWNSTEIN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DEVIKA BULCHANDANI
DIRECTOR	0.50	Yes (X)		$0	$0	$0
INGRID BURTON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
STEPHANIE BUSCEMI
DIRECTOR, THRU MARCH 2021	1.00	Yes (X)		$0	$0	$0
KASHA CACY
DIRECTOR	1.00	Yes (X)		$0	$0	$0
LISA CAPUTO
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TIM CASTELLI
DIRECTOR	0.50	Yes (X)		$0	$0	$0
BLAKE CHANDLEE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MICHAEL CLINTON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DAVID COHEN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JP COLACO
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JON COOK
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MAURICE COOPER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LAURA CORB
DIRECTOR, THRU JULY 2020	0.50	Yes (X)		$0	$0	$0
DAVID CREECH
DIRECTOR, THRU FEB 2021	0.50	Yes (X)		$0	$0	$0
JILL CRESS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SETH DALLAIRE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
NORMAN DE GREVE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ANTHONY DEMAIO
DIRECTOR	0.50	Yes (X)		$0	$0	$0
HARRIS DIAMOND
DIRECTOR, THRU DEC 2020	0.50	Yes (X)		$0	$0	$0
HUGH DINEEN
DIRECTOR, THRU JAN 2021	0.50	Yes (X)		$0	$0	$0
PAMELA DRUCKER MANN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RICHARD EDELMAN
DIRECTOR	1.00	Yes (X)		$0	$0	$0
TINA EDMUNDSON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MEL EDWARDS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TIM ELLIS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
CHAD ENGELGAU
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ANDREW ESSEX
DIRECTOR, THRU APRIL 2021	0.50	Yes (X)		$0	$0	$0
KONRAD FELDMAN
DIRECTOR, THRU APRIL 2021	0.50	Yes (X)		$0	$0	$0
RITA FERRO
DIRECTOR	1.00	Yes (X)		$0	$0	$0
MORGAN FLATLEY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
CHRIS FOLEY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SARAH FRANKLIN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
AMY FULLER
DIRECTOR, THRU JUNE 2021	0.50	Yes (X)		$0	$0	$0
MARIANNE GAMBELLI
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LESLIE GILLIN
DIRECTOR, THRU JUNE 2021	0.50	Yes (X)		$0	$0	$0
JOSH GILLON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RICK GOMEZ
DIRECTOR, THRU APRIL 2021	1.00	Yes (X)		$0	$0	$0
JEREMI GORMAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
BOB GREENBERG
DIRECTOR, THRU OCT 2020	0.50	Yes (X)		$0	$0	$0
JILL GREGORY
DIRECTOR, THRU JUNE 2021	0.50	Yes (X)		$0	$0	$0
MICHAEL GUTH
DIRECTOR	0.50	Yes (X)		$0	$0	$0
BILL HAGELSTEIN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ELENA HALE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KATHLEEN HALL
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LAUREN HANRAHAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JODI HARRIS
DIRECTOR, THRU OCT 2020	0.50	Yes (X)		$0	$0	$0
CARLA HASSAN
DIRECTOR	1.00	Yes (X)		$0	$0	$0
TARIQ HASSAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ELIZABETH HERBST-BRADY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
YURI HERMIDA
DIRECTOR	0.50	Yes (X)		$0	$0	$0
BRAD HIRANAGA
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DAVE HOHMAN
DIRECTOR, THRU APRIL 2021	0.50	Yes (X)		$0	$0	$0
GAIL HORWOOD
DIRECTOR, THRU JUNE 2021	0.50	Yes (X)		$0	$0	$0
MICHAEL HOUSTON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MICHELLE HULST
DIRECTOR, THRU JULY 2020	0.50	Yes (X)		$0	$0	$0
LEE HURLEY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
WALKER JACOBS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MARCIEN JENCKES
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KATE JHAVERI
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TIM JONES
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DOUG JOSSEM
DIRECTOR, THRU JULY 2020	0.50	Yes (X)		$0	$0	$0
ALEXANDER JUTKOWITZ
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KAREN KAPLAN
DIRECTOR	1.00	Yes (X)		$0	$0	$0
JON KAPLAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MARLA KAPLOWITZ
DIRECTOR	0.50	Yes (X)		$0	$0	$0
HARRY KARGMAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MICHAEL KASSAN
DIRECTOR	1.00	Yes (X)		$0	$0	$0
IVAN KAYSER
DIRECTOR, THRU JUNE 2021	0.50	Yes (X)		$0	$0	$0
KIM KELLEHER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SCOTT KELLIHER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SOPHIE KELLY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
COLIN KINSELLA
DIRECTOR, THRU FEB 2021	0.50	Yes (X)		$0	$0	$0
MATT KOHAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
BILL KOLB
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MEREDITH KOPIT LEVIEN
DIRECTOR, THRU OCT 2020	0.50	Yes (X)		$0	$0	$0
SUZANNE KOUNKEL
DIRECTOR	0.50	Yes (X)		$0	$0	$0
STEVEN KRITZMAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DARREN LACHMAN
DIRECTOR, THRU OCT 2020	0.50	Yes (X)		$0	$0	$0
CATHERINE LACOUR
DIRECTOR, THRU FEB 2021	0.50	Yes (X)		$0	$0	$0
STEVE LANZANO
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RICH LEHRFELD
DIRECTOR, THRU APRIL 2021	0.50	Yes (X)		$0	$0	$0
LYNN LEWIS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
BOB LIODICE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JAMIE LOMAS
DIRECTOR, THRU APRIL 2021	0.50	Yes (X)		$0	$0	$0
SEAN LYONS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
HEATHER MALENSHEK
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ROB MASTER
DIRECTOR, THRU OCT 2020	0.50	Yes (X)		$0	$0	$0
LIZ MATTHEWS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ERIN MATTS
DIRECTOR, THRU SEPT 2020	0.50	Yes (X)		$0	$0	$0
SEAN MCCAFFREY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ELIZABETH MCCUNE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KIRK MCDONALD
DIRECTOR, THRU SEPT 2020	0.50	Yes (X)		$0	$0	$0
STEPHANIE MCMAHON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MATT MCNALLY
DIRECTOR, THRU MARCH 2021	0.50	Yes (X)		$0	$0	$0
KATIE MILLER
DIRECTOR, THRU JUNE 2021	0.50	Yes (X)		$0	$0	$0
JAMIE MOLDAFSKY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ALAN MOSS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
CARTER MURRAY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
CHARLIE NEER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DIANA O'BRIEN
DIRECTOR, THRU OCT 2020	0.50	Yes (X)		$0	$0	$0
JOHN OSBORN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
STEVE PACHECO
DIRECTOR	0.50	Yes (X)		$0	$0	$0
NICOLLE PANGIS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RYAN PAULEY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MICHELLE PELUSO
DIRECTOR, THRU FEB 2021	0.50	Yes (X)		$0	$0	$0
TODD PENDLETON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
PJ PEREIRA
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ANDY POLANSKY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
BARRI RAFFERTY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RAJA RAJAMANNAR
DIRECTOR	0.50	Yes (X)		$0	$0	$0
NANCY REYES
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JOY ROBINS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LEIF ROLL
DIRECTOR, THRU JUNE 2021	0.50	Yes (X)		$0	$0	$0
JO ANN ROSS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TARA ROTH
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MICHAEL ROTH
DIRECTOR, THRU DEC 2020	0.50	Yes (X)		$0	$0	$0
LINDSEY ROY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ANN RUBIN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ELIZABETH RUTLEDGE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
CARA SABIN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JENNIFER SAENZ
DIRECTOR, THRU JUNE 2021	0.50	Yes (X)		$0	$0	$0
GEOFF SCHILLER
DIRECTOR, THRU FEB 2021	0.50	Yes (X)		$0	$0	$0
ERICA SCHMIDT
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TIM SCOTT
DIRECTOR, THRU SEPT 2020	0.50	Yes (X)		$0	$0	$0
CARRIE SEIFER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MELISSA SELCHER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JESSICA SIBLEY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TIM SIMS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RAJ SINGHAL
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SAMANTHA SKEY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SUSAN SOMERSILLE JOHNSON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MITCH SPOLAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
PETE STEIN
DIRECTOR, THRU SEPT 2020	0.50	Yes (X)		$0	$0	$0
BRIAN STEMPECK
DIRECTOR, THRU SEPT 2020	0.50	Yes (X)		$0	$0	$0
HEATHER STEWART
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RANDI STIPES
DIRECTOR	0.50	Yes (X)		$0	$0	$0
STEVE STOUTE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
GREG STUART
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ANDREA SULLIVAN
DIRECTOR, THRU OCT 2020	0.50	Yes (X)		$0	$0	$0
ANDREW SWINAND
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ROXANNE TAYLOR
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TODD TERESI
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MARISA THALBERG
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JUSTIN THOMAS-COPELAND
DIRECTOR	0.50	Yes (X)		$0	$0	$0
GAIL TIFFORD
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ALICIA TILLMAN
DIRECTOR, THRU FEB 2021	0.50	Yes (X)		$0	$0	$0
SEBASTIAN TOMICH
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JOHN TRAVIS
DIRECTOR	1.00	Yes (X)		$0	$0	$0
DARA TRESEDER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LISA UTZSCHNEIDER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MEREDITH VERDONE
DIRECTOR	1.00	Yes (X)		$0	$0	$0
TARA WALPERT LEVY
DIRECTOR	1.00	Yes (X)		$0	$0	$0
TIFFANY WARREN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DANIELLE WEISBERG
DIRECTOR, THRU MARCH 2021	0.50	Yes (X)		$0	$0	$0
RISA WEXLER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JANEY WHITESIDE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
BILL WISE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JEN WONG
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MARK ZAGORSKI
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KENNETH M KROLL
CHIEF FINANCIAL OFFICER	48.90		Yes (X)	$337,544	$0	$129,102
PAULA VEALE
CHIEF MARKETING & COMMUNICATIONS	42.90			$457,138	$0	$220,686	Yes (X)
BARBARA LESHINSKY
CHIEF REVENUE & DEVELOPMENT	35.50			$426,793	$0	$334,347	Yes (X)
KATE EMANUEL
CHIEF BUSINESS OPERATIONS & STRATEGY	40.00			$325,581	$0	$122,036	Yes (X)
HEIDI ARTHUR
CHIEF CAMPAIGN DEVELOPMENT	35.40			$329,762	$0	$133,292	Yes (X)
MICHELLE HILLMAN
CHIEF CAMPAIGN DEVELOPMENT	41.60			$319,749	$0	$97,797	Yes (X)
REGINA BRADLEY
CHIEF TALENT & FACILITIES	48.60			$295,501	$0	$118,009	Yes (X)
KATHLEEN KAYSE
CHIEF MEDIA	39.60			$365,455	$0	$110,840	Yes (X)
ANTHONY FOLENO
SENIOR VP	49.80			$232,275	$0	$66,682	Yes (X)
DANIELLE LINET
SENIOR VP	35.40			$223,395	$0	$94,072	Yes (X)
SARA WEISENTHAL
SENIOR VP	36.90			$215,900	$0	$63,442	Yes (X)
ANNE DEO
SENIOR VP	43.60			$193,107	$0	$105,684	Yes (X)
ELLYN FISHER
SENIOR VP	45.70			$182,361	$0	$95,076	Yes (X)
KATHERINE PASTRE
SENIOR VP	40.00			$196,151	$0	$60,593		Yes (X)
ANASTASIA GOODSTEIN
SENIOR VP	35.20			$198,165	$0	$81,590		Yes (X)
ROWENA PATRICK
SENIOR VP	40.30			$183,286	$0	$54,991		Yes (X)
ANTHONY SIGNORELLI
SVP, CORPORATE PARTNERSHIP	37.10			$181,067	$0	$73,713		Yes (X)
DEBORAH LEITER
SENIOR VP	35.20			$183,444	$0	$49,510		Yes (X)

Field	Value	IRS element (for citing)
Total Reportable Comp From Org	$6,009,425	TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org	$0	TotReportableCompRltdOrgAmt
Total Other Compensation	$2,628,017	TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K	60	IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed	0	FormerOfcrEmployeesListedInd
Total Comp Greater Than150 K	Yes (1)	TotalCompGreaterThan150KInd
Compensation From Other Srcs	0	CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1Txt	CityContractorAddress/USAddress/CityNm	State AbbreviationContractorAddress/USAddress/StateAbbreviationCd	ZIPContractorAddress/USAddress/ZIPCd	ServicesServicesDesc	CompensationCompensationAmt
THE TRADE DESK INC
42 N CHESTNUT STREET	VENTURA	CA	93001	DIGITAL MARKETING	$3,565,272
CIRCLE GRAPHICS LLC
PO BOX 07847	DENVER	CO	802170847	DIGITAL PRINTING - BILLBOARD & SIGNAGE	$1,866,851
WPP GROUP USA INC
100 PARK AVENUE	NEW YORK	NY	10017	MEDIA DISTRIBUTION	$1,244,145
IPSOS PUBLIC AFFAIRS INC
301 MERRIT 7 4TH FLOOR	NORWALK	CT	06851	RESEARCH FIRM	$895,023
EXTREME REACH TALENT INC
75 SECOND AVE SUITE 720	NEEDHAM	MA	02494	MEDIA DISTRIBUTION	$843,499

Field	Value	IRS element (for citing)
Cntrct Rcvd Greater Than100 K	52	CntrctRcvdGreaterThan100KCnt
Government Grants	$1,321,442	GovernmentGrantsAmt
All Other Contributions	$78,023,328	AllOtherContributionsAmt
Total Contributions	$79,344,770	TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (2 entries)

DescDesc	BusinessBusinessCd	Total Revenue ColumnTotalRevenueColumnAmt	Related Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
PUBLIC SVC CAMPAIGNS	900099	$35,606,942	$35,606,942
SOC. IMPACT CONSULTING	900099	$761,018	$761,018

Field	Value	IRS element (for citing)
Total Program Service Revenue	$36,367,960	TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$495,757	TotalRevenueColumnAmt
Exclusion	$495,757	ExclusionAmt

Gross Amount Sales Assets GrossAmountSalesAssetsGrp

Field	Value	IRS element (for citing)
Securities	$2,627,300	SecuritiesAmt

Less Cost Oth Basis Sales Expnss LessCostOthBasisSalesExpnssGrp

Field	Value	IRS element (for citing)
Securities	$1,700,276	SecuritiesAmt

Gain Or Loss GainOrLossGrp

Field	Value	IRS element (for citing)
Securities	$927,024	SecuritiesAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$927,024	TotalRevenueColumnAmt
Exclusion	$927,024	ExclusionAmt

Other Revenue Misc OtherRevenueMiscGrp

Field	Value	IRS element (for citing)
Desc	OTHER INCOME	Desc
Business	900099	BusinessCd
Total Revenue Column	$27	TotalRevenueColumnAmt
Exclusion	$27	ExclusionAmt

Field	Value	IRS element (for citing)
Other Revenue Total	$27	OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$117,135,538	TotalRevenueColumnAmt
Related Or Exempt Func Income	$36,367,960	RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue	$0	UnrelatedBusinessRevenueAmt
Exclusion	$1,422,808	ExclusionAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

Field	Value	IRS element (for citing)
Total	$6,348,247	TotalAmt
Program Services	$2,926,017	ProgramServicesAmt
Management And General	$2,132,255	ManagementAndGeneralAmt
Fundraising	$1,289,975	FundraisingAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

Field	Value	IRS element (for citing)
Total	$12,766,334	TotalAmt
Program Services	$9,533,728	ProgramServicesAmt
Management And General	$2,416,705	ManagementAndGeneralAmt
Fundraising	$815,901	FundraisingAmt

Pension Plan Contributions PensionPlanContributionsGrp

Field	Value	IRS element (for citing)
Total	$583,854	TotalAmt
Program Services	$331,763	ProgramServicesAmt
Management And General	$173,019	ManagementAndGeneralAmt
Fundraising	$79,072	FundraisingAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

Field	Value	IRS element (for citing)
Total	$1,291,461	TotalAmt
Program Services	$835,848	ProgramServicesAmt
Management And General	$356,675	ManagementAndGeneralAmt
Fundraising	$98,938	FundraisingAmt

Payroll Taxes PayrollTaxesGrp

Field	Value	IRS element (for citing)
Total	$1,185,992	TotalAmt
Program Services	$816,859	ProgramServicesAmt
Management And General	$296,694	ManagementAndGeneralAmt
Fundraising	$72,439	FundraisingAmt

Fees For Services Legal FeesForServicesLegalGrp

Field	Value	IRS element (for citing)
Total	$203,921	TotalAmt
Management And General	$203,921	ManagementAndGeneralAmt

Fees For Services Accounting FeesForServicesAccountingGrp

Field	Value	IRS element (for citing)
Total	$339,910	TotalAmt
Management And General	$339,910	ManagementAndGeneralAmt

Fees For Srvc Invst Mgmnt Fees FeesForSrvcInvstMgmntFeesGrp

Field	Value	IRS element (for citing)
Total	$33,789	TotalAmt
Management And General	$33,789	ManagementAndGeneralAmt

Fees For Services Other FeesForServicesOtherGrp

Field	Value	IRS element (for citing)
Total	$84,642	TotalAmt
Management And General	$74,185	ManagementAndGeneralAmt
Fundraising	$10,457	FundraisingAmt

Advertising AdvertisingGrp

Field	Value	IRS element (for citing)
Total	$43,526	TotalAmt
Program Services	$9,972	ProgramServicesAmt
Management And General	$33,554	ManagementAndGeneralAmt

Office Expenses OfficeExpensesGrp

Field	Value	IRS element (for citing)
Total	$371,726	TotalAmt
Program Services	$203,651	ProgramServicesAmt
Management And General	$144,245	ManagementAndGeneralAmt
Fundraising	$23,830	FundraisingAmt

Information Technology InformationTechnologyGrp

Field	Value	IRS element (for citing)
Total	$1,201,241	TotalAmt
Program Services	$898,021	ProgramServicesAmt
Management And General	$303,220	ManagementAndGeneralAmt

Occupancy OccupancyGrp

Field	Value	IRS element (for citing)
Total	$1,312,739	TotalAmt
Program Services	$988,083	ProgramServicesAmt
Management And General	$235,258	ManagementAndGeneralAmt
Fundraising	$89,398	FundraisingAmt

Travel TravelGrp

Field	Value	IRS element (for citing)
Total	$7,670	TotalAmt
Program Services	$534	ProgramServicesAmt
Management And General	$3,971	ManagementAndGeneralAmt
Fundraising	$3,165	FundraisingAmt

Conferences Meetings ConferencesMeetingsGrp

Field	Value	IRS element (for citing)
Total	$97,140	TotalAmt
Program Services	$25,443	ProgramServicesAmt
Management And General	$61,927	ManagementAndGeneralAmt
Fundraising	$9,770	FundraisingAmt

Depreciation Depletion DepreciationDepletionGrp

Field	Value	IRS element (for citing)
Total	$993,141	TotalAmt
Management And General	$993,141	ManagementAndGeneralAmt

Insurance InsuranceGrp

Field	Value	IRS element (for citing)
Total	$114,519	TotalAmt
Management And General	$114,519	ManagementAndGeneralAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDesc	TotalTotalAmt	Program ServicesProgramServicesAmt	Management And GeneralManagementAndGeneralAmt	FundraisingFundraisingAmt
PROD. & DISTRIBUTION	$51,059,603	$51,059,603
TEMP HELP & RECRUITING	$1,221,881	$712,895	$429,353	$79,633
OUTREACH FUNCTIONS	$32,401	$3,157	$3,380	$25,864
PSA ANALYTICS	$25,148	$25,026	$122

All Other Expenses AllOtherExpensesGrp

Field	Value	IRS element (for citing)
Total	$68,325	TotalAmt
Program Services	$28,823	ProgramServicesAmt
Management And General	$39,397	ManagementAndGeneralAmt
Fundraising	$105	FundraisingAmt

Total Functional Expenses TotalFunctionalExpensesGrp

Field	Value	IRS element (for citing)
Total	$79,387,210	TotalAmt
Program Services	$68,399,423	ProgramServicesAmt
Management And General	$8,389,240	ManagementAndGeneralAmt
Fundraising	$2,598,547	FundraisingAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

Field	Value	IRS element (for citing)
BOY	$1,000	BOYAmt
EOY	$1,000	EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

Field	Value	IRS element (for citing)
BOY	$21,555,209	BOYAmt
EOY	$55,657,996	EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

Field	Value	IRS element (for citing)
BOY	$1,678,250	BOYAmt
EOY	$13,491,466	EOYAmt

Accounts Receivable AccountsReceivableGrp

Field	Value	IRS element (for citing)
BOY	$8,271,099	BOYAmt
EOY	$8,670,757	EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

Field	Value	IRS element (for citing)
BOY	$590,251	BOYAmt
EOY	$789,723	EOYAmt

Field	Value	IRS element (for citing)
Land Bldg Equip Cost Or Other Bss	$12,748,441	LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec	$8,302,172	LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

Field	Value	IRS element (for citing)
BOY	$5,274,890	BOYAmt
EOY	$4,446,269	EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

Field	Value	IRS element (for citing)
BOY	$20,737,364	BOYAmt
EOY	$25,213,935	EOYAmt

Other Assets Total OtherAssetsTotalGrp

Field	Value	IRS element (for citing)
BOY	$62,377	BOYAmt
EOY	$140,371	EOYAmt

Total Assets TotalAssetsGrp

Field	Value	IRS element (for citing)
BOY	$58,170,440	BOYAmt
EOY	$108,411,517	EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

Field	Value	IRS element (for citing)
BOY	$6,196,984	BOYAmt
EOY	$18,226,537	EOYAmt

Deferred Revenue DeferredRevenueGrp

Field	Value	IRS element (for citing)
BOY	$7,817,697	BOYAmt
EOY	$6,551,570	EOYAmt

Other Liabilities OtherLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$4,646,246	BOYAmt
EOY	$3,144,484	EOYAmt

Total Liabilities TotalLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$18,660,927	BOYAmt
EOY	$27,922,591	EOYAmt

Field	Value	IRS element (for citing)
Organization Follows FASB117	Yes (X)	OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

Field	Value	IRS element (for citing)
BOY	$34,141,204	BOYAmt
EOY	$51,967,991	EOYAmt

Donor Restriction Net Assets DonorRestrictionNetAssetsGrp

Field	Value	IRS element (for citing)
BOY	$5,368,309	BOYAmt
EOY	$28,520,935	EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$39,509,513	BOYAmt
EOY	$80,488,926	EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$58,170,440	BOYAmt
EOY	$108,411,517	EOYAmt

Field	Value	IRS element (for citing)
Info In Schedule O Part XI	Yes (X)	InfoInScheduleOPartXIInd
Reconcilation Revenue Expnss	$37,748,328	ReconcilationRevenueExpnssAmt
Net Unrlzd Gains Losses Invst	$3,198,864	NetUnrlzdGainsLossesInvstAmt
Other Changes In Net Assets	$32,221	OtherChangesInNetAssetsAmt
Info In Schedule O Part XII	Yes (X)	InfoInScheduleOPartXIIInd
Method Of Accounting Accrual	Yes (X)	MethodOfAccountingAccrualInd
Accountant Compile Or Review	0	AccountantCompileOrReviewInd
FS Audited	Yes (1)	FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

Field	Value	IRS element (for citing)
Separate Basis Fincl Stmt	Yes (X)	SeparateBasisFinclStmtInd

Field	Value	IRS element (for citing)
Audit Committee	Yes (1)	AuditCommitteeInd
Federal Grant Audit Required	Yes (1)	FederalGrantAuditRequiredInd
Federal Grant Audit Performed	Yes (1)	FederalGrantAuditPerformedInd

Schedule A IRS990ScheduleA

Field	Value	IRS element (for citing)
Publicly Supported Org509a2	Yes (X)	PubliclySupportedOrg509a2Ind

Gifts Grants Contris Rcvd509 GiftsGrantsContrisRcvd509Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$18,466,058	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$19,018,471	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$18,491,195	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$23,885,399	CurrentTaxYearMinus1YearAmt
Current Tax Year	$79,344,770	CurrentTaxYearAmt
Total	$159,205,893	TotalAmt

Gross Receipts Admissions GrossReceiptsAdmissionsGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$30,890,597	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$30,587,605	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$32,596,454	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$26,709,519	CurrentTaxYearMinus1YearAmt
Current Tax Year	$36,367,960	CurrentTaxYearAmt
Total	$157,152,135	TotalAmt

Total509 Total509Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$49,356,655	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$49,606,076	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$51,087,649	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$50,594,918	CurrentTaxYearMinus1YearAmt
Current Tax Year	$115,712,730	CurrentTaxYearAmt
Total	$316,358,028	TotalAmt

Amounts Rcvd Dsqlfy Person AmountsRcvdDsqlfyPersonGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$187,810	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$190,398	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$189,801	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$180,705	CurrentTaxYearMinus1YearAmt
Current Tax Year	$207,850	CurrentTaxYearAmt
Total	$956,564	TotalAmt

Substantial Contributors Amt SubstantialContributorsAmtGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$13,030,677	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$11,873,816	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$17,683,895	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$11,951,041	CurrentTaxYearMinus1YearAmt
Current Tax Year	$7,159,908	CurrentTaxYearAmt
Total	$61,699,337	TotalAmt

Subst And Dsqlfy Prsns Tot SubstAndDsqlfyPrsnsTotGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$13,218,487	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$12,064,214	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$17,873,696	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$12,131,746	CurrentTaxYearMinus1YearAmt
Current Tax Year	$7,367,758	CurrentTaxYearAmt
Total	$62,655,901	TotalAmt

Field	Value	IRS element (for citing)
Public Support Total509	$253,702,127	PublicSupportTotal509Amt

Gross Investment Income509 GrossInvestmentIncome509Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$425,498	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$590,263	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$685,690	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$653,212	CurrentTaxYearMinus1YearAmt
Current Tax Year	$495,757	CurrentTaxYearAmt
Total	$2,850,420	TotalAmt

Investment Income And UBTI InvestmentIncomeAndUBTIGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$425,498	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$590,263	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$685,690	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$653,212	CurrentTaxYearMinus1YearAmt
Current Tax Year	$495,757	CurrentTaxYearAmt
Total	$2,850,420	TotalAmt

Other Income509 OtherIncome509Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus3 Years	$717	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$3,730	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$5,154	CurrentTaxYearMinus1YearAmt
Current Tax Year	$27	CurrentTaxYearAmt
Total	$9,628	TotalAmt

Total Support Calendar Year TotalSupportCalendarYearGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$49,782,153	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$50,197,056	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$51,777,069	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$51,253,284	CurrentTaxYearMinus1YearAmt
Current Tax Year	$116,208,514	CurrentTaxYearAmt
Total	$319,218,076	TotalAmt

Field	Value	IRS element (for citing)
Public Support CY509	0.79480	PublicSupportCY509Pct
Public Support PY509	0.71130	PublicSupportPY509Pct
Investment Income CY	0.00890	InvestmentIncomeCYPct
Investment Income PY	0.01080	InvestmentIncomePYPct
Thirty Thr Pct Suprt Tests CY509	Yes (X)	ThirtyThrPctSuprtTestsCY509Ind

Form990 Schedule A Part VI Form990ScheduleAPartVIGrp

Field	Value	IRS element (for citing)
Form And Line Reference	SCHEDULE A, PART III, LINE 12, EXPLANATION OF OTHER INCOME:	FormAndLineReferenceDesc
Explanation	MISCELLANEOUS INCOME - 2017 AMOUNT: $ 717. 2018 AMOUNT: $ 3,730. 2019 AMOUNT: $ 5,154. 2020 AMOUNT: $ 27.	ExplanationTxt

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

Field	Value	IRS element (for citing)
Contributor	RESTRICTED	ContributorNum

Contributor Business Name ContributorBusinessName

Field	Value	IRS element (for citing)
Business Name Line1	RESTRICTED	BusinessNameLine1

Contributor US Address ContributorUSAddress

Field	Value	IRS element (for citing)
Address Line1	RESTRICTED	AddressLine1
Address Line2	RESTRICTED	AddressLine2
City	RESTRICTED	City
State	RESTRICTED	State
ZIP Code	RESTRICTED	ZIPCode

Field	Value	IRS element (for citing)
Total Contributions	RESTRICTED	TotalContributionsAmt

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$6,386,172	OtherCostOrOtherBasisAmt
Depreciation	$2,362,378	DepreciationAmt
Book Value	$4,023,794	BookValueAmt

Equipment EquipmentGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$5,019,664	OtherCostOrOtherBasisAmt
Depreciation	$4,637,112	DepreciationAmt
Book Value	$382,552	BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$1,342,605	OtherCostOrOtherBasisAmt
Depreciation	$1,302,682	DepreciationAmt
Book Value	$39,923	BookValueAmt

Field	Value	IRS element (for citing)
Total Book Value Land Buildings	$4,446,269	TotalBookValueLandBuildingsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp (4 entries)

DescDesc	AmtAmt
DEPOSITS FROM CAMPAIGN SPONSORS	$520,000
ACCUMULATED POSTRETIREMENT BENEFIT OBLIGATION	$199,580
DEFERRED RENTAL OBLIGATIONS	$2,284,533
RETIREMENT AND OTHER DEFERRED COMPENSATION	$140,371

Field	Value	IRS element (for citing)
Total Liability	$3,144,484	TotalLiabilityAmt
Footnote Text	Yes (X)	FootnoteTextInd
Total Rev Etc Audited Fincl Stmt	$122,136,734	TotalRevEtcAuditedFinclStmtAmt
Net Unrealized Gains Invst	$3,198,864	NetUnrealizedGainsInvstAmt
Donated Services And Use Fclts	$1,770,111	DonatedServicesAndUseFcltsAmt
Other Revenue	$32,221	OtherRevenueAmt
Revenue Not Reported	$5,001,196	RevenueNotReportedAmt
Revenue Subtotal	$117,135,538	RevenueSubtotalAmt
Revenue Not Reported Fincl Stmt	$0	RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990	$117,135,538	TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt	$81,157,321	TotExpnsEtcAuditedFinclStmtAmt
Donated Services Use Fclts	$1,770,111	DonatedServicesUseFcltsAmt
Expenses Not Reported	$1,770,111	ExpensesNotReportedAmt
Expenses Subtotal	$79,387,210	ExpensesSubtotalAmt
Expenses Not Rpt Fincl Stmt	$0	ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990	$79,387,210	TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail (2 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
PART X, LINE 2:	THE COUNCIL IS EXEMPT FROM FEDERAL INCOME TAXES UNDER SECTION 501(C) (3) OF THE INTERNAL REVENUE CODE AND FROM STATE AND LOCAL TAXES UNDER COMPARABLE LAWS. ACCORDINGLY, NO INCOME TAX EXPENSE OR LIABILITY IS RECORDED IN THE FINANCIAL STATEMENTS.
PART XI, LINE 2D - OTHER ADJUSTMENTS:	ACTUARIAL GAIN ON ACCUMULATED POST RETIREMENT OBLIGATION 32,221.

Schedule J IRS990ScheduleJ

Field	Value	IRS element (for citing)
First Class Or Charter Travel	Yes (X)	FirstClassOrCharterTravelInd
Club Dues Or Fees	Yes (X)	ClubDuesOrFeesInd
Written Policy Ref T And E Expnss	Yes (1)	WrittenPolicyRefTAndEExpnssInd
Substantiation Required	Yes (1)	SubstantiationRequiredInd
Compensation Committee	Yes (X)	CompensationCommitteeInd
Independent Consultant	Yes (X)	IndependentConsultantInd
Form990 Of Other Organizations	Yes (X)	Form990OfOtherOrganizationsInd
Compensation Survey	Yes (X)	CompensationSurveyInd
Board Or Committee Approval	Yes (X)	BoardOrCommitteeApprovalInd
Severance Payment	0	SeverancePaymentInd
Supplemental Nonqual Rtr Plan	0	SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm	0	EquityBasedCompArrngmInd
Comp Based On Revenue Of Flng Org	0	CompBasedOnRevenueOfFlngOrgInd
Comp Bsd On Rev Related Orgs	0	CompBsdOnRevRelatedOrgsInd
Comp Bsd Net Earns Flng Org	0	CompBsdNetEarnsFlngOrgInd
Comp Bsd Net Earns Rltd Orgs	0	CompBsdNetEarnsRltdOrgsInd
Any Non Fixed Payments	Yes (1)	AnyNonFixedPaymentsInd
Initial Contract Exception	0	InitialContractExceptionInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (19 entries)

TitleTitleTxt	Base Compensation Filing OrgBaseCompensationFilingOrgAmt	Compensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmt	Bonus Filing OrganizationBonusFilingOrganizationAmount	Bonus Related OrganizationsBonusRelatedOrganizationsAmt	Other Compensation Filing OrgOtherCompensationFilingOrgAmt	Other Compensation Rltd OrgsOtherCompensationRltdOrgsAmt	Deferred Compensation Flng OrgDeferredCompensationFlngOrgAmt	Deferred Comp Rltd OrgsDeferredCompRltdOrgsAmt	Nontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmt	Nontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmt	Total Compensation Filing OrgTotalCompensationFilingOrgAmt	Total Compensation Rltd OrgsTotalCompensationRltdOrgsAmt	Comp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmt	Comp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
LISA SHERMAN
PRESIDENT AND CEO	$656,412	$0	$278,000	$0	$228,339	$0	$573,245	$0	$43,310	$0	$1,779,306	$0	$478,000	$0
BARBARA LESHINSKY
CHIEF REVENUE & DEVELOPMENT	$348,680	$0	$71,720	$0	$6,393	$0	$304,342	$0	$30,005	$0	$761,140	$0	$71,720	$0
PAULA VEALE
CHIEF MARKETING & COMMUNICATIONS	$326,144	$0	$67,760	$0	$63,234	$0	$179,641	$0	$41,045	$0	$677,824	$0	$127,260	$0
KATHLEEN KAYSE
CHIEF MEDIA	$283,067	$0	$60,000	$0	$22,388	$0	$106,000	$0	$4,840	$0	$476,295	$0	$60,000	$0
KENNETH M KROLL
CHIEF FINANCIAL OFFICER	$274,441	$0	$56,000	$0	$7,103	$0	$101,890	$0	$27,212	$0	$466,646	$0	$56,000	$0
HEIDI ARTHUR
CHIEF CAMPAIGN DEVELOPMENT	$267,723	$0	$56,160	$0	$5,879	$0	$99,337	$0	$33,955	$0	$463,054	$0	$56,160	$0
KATE EMANUEL
CHIEF BUSINESS OPERATIONS & STRATEGY	$266,521	$0	$55,150	$0	$3,910	$0	$94,543	$0	$27,493	$0	$447,617	$0	$55,150	$0
MICHELLE HILLMAN
CHIEF CAMPAIGN DEVELOPMENT	$263,657	$0	$53,140	$0	$2,952	$0	$93,606	$0	$4,191	$0	$417,546	$0	$53,140	$0
REGINA BRADLEY
CHIEF TALENT & FACILITIES	$243,024	$0	$50,100	$0	$2,377	$0	$92,667	$0	$25,342	$0	$413,510	$0	$50,100	$0
DANIELLE LINET
SENIOR VP	$192,182	$0	$30,750	$0	$463	$0	$53,566	$0	$40,506	$0	$317,467	$0	$30,750	$0
ANTHONY FOLENO
SENIOR VP	$201,062	$0	$30,750	$0	$463	$0	$53,167	$0	$13,515	$0	$298,957	$0	$30,750	$0
ANNE DEO
SENIOR VP	$165,236	$0	$27,600	$0	$271	$0	$59,407	$0	$46,277	$0	$298,791	$0	$27,600	$0
ANASTASIA GOODSTEIN
SENIOR VP	$170,005	$0	$27,750	$0	$410	$0	$48,864	$0	$32,726	$0	$279,755	$0	$27,750	$0
SARA WEISENTHAL
SENIOR VP	$186,386	$0	$28,500	$0	$1,014	$0	$50,469	$0	$12,973	$0	$279,342	$0	$28,500	$0
ELLYN FISHER
SENIOR VP	$156,405	$0	$25,500	$0	$456	$0	$53,434	$0	$41,642	$0	$277,437	$0	$25,500	$0
KATHERINE PASTRE
SENIOR VP	$168,380	$0	$26,100	$0	$1,671	$0	$45,629	$0	$14,964	$0	$256,744	$0	$26,100	$0
ANTHONY SIGNORELLI
SVP, CORPORATE PARTNERSHIP	$156,176	$0	$24,600	$0	$291	$0	$57,156	$0	$16,557	$0	$254,780	$0	$24,600	$0
ROWENA PATRICK
SENIOR VP	$158,603	$0	$24,450	$0	$233	$0	$41,871	$0	$13,120	$0	$238,277	$0	$24,450	$0
DEBORAH LEITER
SENIOR VP	$157,144	$0	$24,450	$0	$1,850	$0	$41,810	$0	$7,700	$0	$232,954	$0	$24,450	$0

Supplemental Information Detail SupplementalInformationDetail (2 entries)

Form And Line ReferenceFormAndLineReferenceDesc

ExplanationExplanationTxt

PART I, LINE 1A

THE AD COUNCIL PROVIDED REIMBURSEMENT FOR BUSINESS OR FIRST CLASS TRAVEL TO THE CEO PER CONTRACT IF FLYING DISTANCE (4 HOURS) OR INTERNATIONAL. THE AD COUNCIL PROVIDED AN ANNUAL MEMBERSHIP TO A HEALTH CLUB IN THE AMOUNT OF $900 FOR LISA SHERMAN, KENNETH KROLL AND HEIDI ARTHUR, $130 FOR PAULA VEALE, AND $104 FOR MICHELLE HILLMAN.

PART I, LINE 7

AMOUNTS INCLUDED IN COLUMN C REFLECT BONUSES EARNED IN THE FISCAL YEAR BUT PAID OUT TWO AND A HALF MONTHS AFTER THE TAX YEAR ENDED. THEREFORE, THE AMOUNTS HAVE BEEN INCLUDED IN DEFERRED COMPENSATION AS REQUIRED BY THE FORM INSTRUCTIONS. DURING FISCAL YEAR 2018 THE AD COUNCIL ENTERED INTO A LONG-TERM INCENTIVE PLAN AGREEMENT WITH ITS CHIEF REVENUE & DEVELOPMENT OFFICER, BARBARA LESHINSKY. THIS AGREEMENT IS BASED ON ACHIEVING REVENUE GROWTH TO A SPECIFIC TARGET OVER A THREE-YEAR PERIOD. IF THE THREE-YEAR REVENUE TARGET IS REACHED THE AGREEMENT PROVIDES FOR A ONE TIME PAYOUT. DURING FISCAL YEAR 2021 AN ACCRUAL OF $149,134 WAS RECORDED TO REPRESENT THE EARNED PORTION OF THE REVENUE TARGET ACHIEVED. THIS AMOUNT IS REFLECTED ON SCHEDULE J, PART II, COLUMN C.

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (11 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
FORM 990, PART I, LINE 1:	THE AD COUNCIL BRINGS TOGETHER THE MOST CREATIVE MINDS IN ADVERTISING, MEDIA, TECHNOLOGY, AND MARKETING TO RAISE AWARENESS AND DRIVE ACTION ON SOME OF THE NATION'S MOST IMPORTANT ISSUES, INCLUDING MENTAL HEALTH, RACIAL JUSTICE, GUN SAFETY AND MORE. OUR LEGACY OF CREATING LIFE-SAVING PUBLIC SERVICE COMMUNICATIONS IN TIMES OF NATIONAL CRISIS DATES BACK TO WWII, AND MOST RECENTLY, OUR COVID-19 VACCINE EDUCATION INITIATIVE BROUGHT TOGETHER MORE THAN 300 PARTNERS FOR ONE OF THE LARGEST AND MOST URGENT COMMUNICATIONS EFFORTS IN AMERICAN HISTORY. WE RAISE AWARENESS AND INSPIRE ACTION ON DOZENS OF CRITICAL SOCIAL ISSUES, INCLUDING COVID-19 RESPONSE, DISCRIMINATION, GUN SAFETY, SUICIDE PREVENTION, STEM, AND CHILDHOOD HUNGER. THROUGH OUR COMPELLING AND CUTTING-EDGE COMMUNICATIONS, WE CONNECT WITH AMERICANS TO INSPIRE, INFORM, AND SAVE LIVES.
FORM 990, PART III, LINE 4A:	COVID-19 VACCINE EDUCATION: - WE KICKED OFF THIS UNPARALLELED EFFORT BY JOINING FORCES WITH THE COVID COLLABORATIVE'S BIPARTISAN NETWORK OF LEADERS IN PUBLIC HEALTH, EDUCATION, THE BUSINESS COMMUNITY AND MORE, WHILE ALSO LEVERAGING AD COUNCIL'S DEEP RELATIONSHIPS WITH MEDIA OUTLETS, CREATIVE AGENCIES, INSIGHT AND ANALYTIC FIRMS, CORPORATE BRANDS, SOCIAL PLATFORMS, AND INFLUENCERS. - LAUNCHED AND OPTIMIZED (IN REAL TIME) THE VACCINE EDUCATION WEBSITE, GETVACCINEANSWERS.ORG. - LAUNCHED AND MAINTAINED 7 VACCINE EDUCATION TOOLKIT WEBSITES FOR ORGANIZATIONS AIMING TO REACH DIFFERENT AUDIENCES INCLUDING BLACK, HISPANIC, FAITH AND RURAL AMONG OTHERS. - IN PARTNERSHIP WITH DENTSU HEALTH, CREATED A MEDIA PLAN TO ADDRESS COVID VACCINE HESITANCY RESULTING IN OVER TWENTY-FIVE CUSTOM PARTNERSHIPS INCLUDING FIRST-EVER PARTNERSHIPS WITH SPOTIFY, ABC, APPLE, AND STARZ. - BY THE END OF JUNE 2021, THE CAMPAIGN HAD ACHIEVED: - $140 MILLION IN TOTAL MEDIA SUPPORT IN THE FIRST 5 MONTHS. - 70% REACH OF THE U.S. ADULT POPULATION SEEING AT LEAST 1 CAMPAIGN PSA. - 5.9 MILLION VISITS TO THE CAMPAIGN WEBSITE GETVACCINEANSWERS.ORG. - 37,000 VISITS TO THE PARTNER TOOLKITS, TO SHARE RESOURCES AND MESSAGING RECOMMENDATIONS WITH OTHER PARTNERS WORKING IN THIS SPACE. - 65% OF THE U.S. ADULT POPULATION VACCINATED WITH AT LEAST 1 DOSE BY JUNE 2021, REPRESENTING A STEADY INCREASE IN VACCINE CONFIDENCE COMPARED TO THE EARLY FIGURES OF 30-40% OF THE PUBLIC SAYING THEY WOULD "DEFINITELY GET VACCINATED" IN DECEMBER 2020. IN ADDITION TO OUR COVID-19 VACCINE EDUCATION CAMPAIGN (FOCUSING ON VACCINE EDUCATION), WE EXTENDED OUR EXISTING COVID WORK THAT FOCUSED ON PROTECTIVE MEASURES (E.G., MASKS, SOCIAL DISTANCING, PERSONAL HYGIENE, ETC.). SPECIFICALLY, IN FALL 2020, WE LAUNCHED EXTENSIONS OF OUR "MASK UP" CAMPAIGN, INCLUDING "YOU WILL SEE ME AND "POWER OF US" EFFORTS AIMING TO INSPIRE BLACK AMERICANS TO CONTINUE TO MAKE A DIFFERENCE TO HELP STOP THE SPREAD OF COVID-19. WE ALSO LAUNCHED A NEW EFFORT, "FIGHT VIRUS BIAS," TO RAISE AWARENESS OF THE RISING HATE AMONG THE ASIAN AND PACIFIC ISLANDER COMMUNITIES SURROUNDING COVID-19. CREATED AND DIRECTED BY ALAN YANG, THE FILM HIGHLIGHTS SEVERAL ASIAN PEOPLE WHO HAVE EXPERIENCED BIAS, HARASSMENT AND HATE DUE TO THE PANDEMIC. WHILE DONATED MEDIA IS ESSENTIAL TO THE SUCCESS OF THE CAMPAIGNS, WE ULTIMATELY STRIVE TO INSPIRE ACTION AND IMPROVE LIVES. WE CONTINUALLY SEEK WAYS TO INNOVATE AND TO ENHANCE THE IMPACT OF OUR CAMPAIGNS, AND THIS YEAR WAS NO DIFFERENT. WE SECURED NEW CREATIVE, TECHNOLOGICAL, DIGITAL, MOBILE AND MEDIA PARTNERS TO DEEPEN ENGAGEMENT AND DRIVE BEHAVIORAL SHIFTS AMONG ALL OF OUR TARGET AUDIENCES. SPECIFICALLY, WE: - LAUNCHED NEW WORK ON EXISTING CAMPAIGNS INCLUDING LOVE HAS NO LABELS, FATHERHOOD INVOLVEMENT, END FAMILY FIRE, DRUG IMPAIRED DRIVING PREVENTION, EMERGENCY PREPAREDNESS, SHE CAN STEM, DISCOVER THE FOREST, RELEASE THE PRESSURE, HIGH SCHOOL EQUIVALENCY, AND SEIZE THE AWKWARD. - WORKED WITH BEST-IN-CLASS CREATIVE PARTNERS (INCLUDING PEREIRA O'DELL, R/GA, FCB, DROGA5, LEO BURNETT, BARBARIAN, FACEBOOK CREATIVE SHOP, FLUENT360, AND WALTON ISAACSON, AMONG OTHERS) WHO DONATED THEIR PRO BONO CREATIVE RESOURCES TO LAUNCH OVER 19 EFFORTS FOR OUR EXISTING CAMPAIGNS. - ENGAGED A TOTAL OF 131 INFLUENCERS ON BEHALF OF 20 CAMPAIGNS. WITH A TOTAL OF 318 UNIQUE POSTS, ORIGINAL CAMPAIGN CONTENT REACHED A POTENTIAL AUDIENCE OF 50.8M AND RECEIVED 1.2M VIEWS, 75.9M IMPRESSIONS, 1M ENGAGEMENTS, AND AN EARNED MEDIA VALUE OF $5.7M. - PARTNERED WITH HIGH PROFILE CELEBRITY AND DIGITAL TALENT INCLUDING LAUREN JAUREGUI (SOUND IT OUT), TESSA VIOLET (SEIZE THE AWKWARD), GEGETHEJING (SEIZE THE AWKWARD), AND ISABELLA GOMEZ (WILDFIRE PREVENTION). RACIAL JUSTICE SERIES: THE AD COUNCIL FURTHER COMMITTED TO DISMANTLING SYSTEMIC RACISM AND INJUSTICE, GIVEN THE PERSISTENCE OF SYSTEMIC RACISM IN OUR COUNTRY AND HOW THE PANDEMIC REINFORCED THESE INEQUALITIES. WE LAUNCHED OUR RACIAL JUSTICE SERIES, WHERE WE PROMOTED CONTENT CREATED BY RACIAL JUSTICE ORGANIZATIONS TO HELP SPARK MORE DIALOGUE AND ACTION AROUND RACIAL JUSTICE. SPECIFICALLY, WE LEVERAGED OUR PLATFORM AND DONATED MEDIA MODEL TO SUPPORT EXTERNAL ORGANIZATIONS DEDICATED TO DISMANTLING RACISM: BLACK LIVES MATTER, COURAGEOUS CONVERSATION AND EQUAL JUSTICE INITIATIVE. THIS EFFORT ALONG WITH THE AD COUNCIL'S LOVE HAS NO LABELS' "FIGHT FOR FREEDOM" CAMPAIGN DELIVERED OVER $18M IN MEDIA SUPPORT. THE AD COUNCIL'S COMMITMENTS TO ANTI-RACISM AND EQUITY: ACKNOWLEDGING THAT THE ONLY WAY TO END THE CYCLE OF SYSTEMIC INEQUITY IS TO COMBAT RACISM WITHIN OUR WALLS AND IN THE WORK WE CREATE, THE AD COUNCIL COMMITTED TO 12 DEI COMMITMENTS. THEY INCLUDE BOTH INTERNAL EFFORTS (E.G., INCREASING BIPOC REPRESENTATION, ENSURING EQUITABLE HIRING) AND EXTERNAL EFFORTS (E.G., FURTHER DIVERSIFYING OUR PARTNERS, ADVISORS AND CREATIVE PROCESS). THEY ARE PUBLISHED ON OUR WEBSITE HERE. NEW CAMPAIGNS: IN FY21, THE AD COUNCIL LAUNCHED SIX NEW CAMPAIGNS: - WORKFORCE READINESS: LAUNCHED THE "FIND SOMETHING NEW" CAMPAIGN, AN UNPRECEDENTED NATIONAL CAMPAIGN CREATED IN COLLABORATION WITH APPLE, IBM, AND THE WHITE HOUSE, WITH SUPPORT FROM MORE THAN 200 PUBLIC, PRIVATE AND NONPROFIT MEMBERS OF BUSINESS ROUNDTABLE AND THE WHITE HOUSE'S AMERICAN WORKFORCE POLICY ADVISORY BOARD. THE CAMPAIGN ENCOURAGED AMERICANS TO "FIND SOMETHING NEW" AT FINDSOMETHINGNEW.ORG, WHICH OFFERED RESOURCES TO EXPLORE A WIDE RANGE OF EDUCATION AND TRAINING OPTIONS, INCLUDING ONLINE AND VIRTUAL LEARNING. - VOTE FOR YOUR LIFE: IN PARTNERSHIP WITH VIACOMCBS, WE LAUNCHED "VOTE FOR YOUR LIFE"A POWERFUL, NONPARTISAN PUBLIC SERVICE PLATFORM THAT ENCOURAGED 1830-YEAR-OLDS (WITH AN EMPHASIS ON COMMUNITIES OF COLOR) TO ENGAGE IN THE 2020 ELECTION BY CHECKING THEIR REGISTRATION, REQUESTING A BALLOT, AND MAKING A PLAN TO VOTE. - BELONGING BEGINS WITH US: LAUNCHED A NEW CAMPAIGN DESIGNED TO MAKE ALL COMMUNITIES MORE WELCOMING PLACES FOR EVERYONE, REGARDLESS OF THEIR BACKGROUND OR WHERE THEY WERE BORN. WE DEVELOPED THIS CAMPAIGN WITH PEREIRA O'DELL TO REACH THE 40% OF AMERICANS WHO FEEL CONFLICTED ABOUT A NUMBER OF SOCIAL ISSUES, INSPIRING THEM TO VIEW THIS ISSUE AS A QUESTION OF HUMAN CONNECTION, NOT POLITICS. - FLU VACCINATION: THE "NO TIME FOR FLU" CAMPAIGN LAUNCHED IN OCTOBER 2020, WITH A FOCUS ON REACHING BLACK AND HISPANIC YOUNG ADULTS AND SHARING THE FACTS AND URGENCY BEHIND SEASONAL FLU SHOTS (PARTICULARLY AMID THE COVID-19 PANDEMIC). - YOUTH VAPING PREVENTION: IN SEPTEMBER 2020, THE AD COUNCIL LAUNCHED "GET YOUR HEAD OUT OF THE CLOUD," A NEW YOUTH VAPING PREVENTION EFFORT CREATED ON BEHALF OF THE AMERICAN LUNG ASSOCIATION AND IN PARTNERSHIP WITH HILL HOLLIDAY. THE CAMPAIGN AIMS TO RAISE AWARENESS AMONG PARENTS OF CHILDREN 10-14 ABOUT THE DANGERS OF YOUTH VAPING AND ENCOURAGING PARENTS TO HAVE PROACTIVE CONVERSATIONS WITH THEIR CHILDREN. - MIDDLE SCHOOL MENTAL HEALTH: IN APRIL 2021, WE LAUNCHED A NEW CAMPAIGN TARGETING PARENTS AND CAREGIVERS OF MIDDLE SCHOOLERS, WITH AN EMPHASIS ON BLACK AND BROWN COMMUNITIES. THE CAMPAIGN ENCOURAGES PARENTS AND CAREGIVERS TO PRIORITIZE EMOTIONAL WELLBEING, AND TO HAVE CONVERSATIONS ABOUT MENTAL HEALTH. KICK-OFF OF NEW CAMPAIGNS: IN ADDITION, WE INITIATED WORK ON TWO NEW EFFORTS: - VETERANS CRISIS PREVENTION: IN JANUARY 2021, KICKED OFF A NEW CAMPAIGN WITH THE VA'S DEPARTMENT OF MENTAL HEALTH AND SUICIDE PREVENTION. THE CAMPAIGN TARGETS ALL VETERANS 18+ AND ENCOURAGES THEM TO CONNECT WITH IMPORTANT RESOURCES TO ADDRESS THE NUMEROUS LIFE CHALLENGES THAT VETERANS MAY FACE, IN AN EFFORT TO PREVENT SUICIDE. THE AD COUNCIL IS PARTNERING WITH TBWA\CHIAT\DAY IN THE DEVELOPMENT OF THE INTEGRATED CAMPAIGN, WHICH DRIVES TO A NEW WEBSITE, VA.GOV/REACH TO CONNECT VETS TO CUSTOMIZED RESOURCES. - 211 BENEFITS AWARENESS: KICKED OFF A PARTNERSHIP WITH UNITED WAY, WITH SUPPORT FROM THE ROCKEFELLER FOUNDATION, TO RAISES AWARENESS OF 211 AS A ONE-STOP RESOURCE FOR LOW-INCOME AMERICANS TO GET HELP ACCESSING SUPPORT (INCLUDING FEDERAL, STATE, AND LOCAL BENEFITS). WITH PSAS IN BOTH ENGLISH AND SPANISH, THIS EFFORT SEEKS TO EASE THE COMPOUNDING FINANCIAL AND EMOTIONAL HARDSHIPS FACING AMERICANS TODAY, PROVIDING ACCESS TO RESOURCES SUCH AS MENTAL HEALTH, FOOD AND GROCERIES, RENT RELIEF AND MORE.
OUR RESULTS:	IN FY21, OUR DOCKET INCLUDED 33 CAMPAIGNS THAT ADDRESSED FOUR CRITICAL AREAS: 1) FAMILY & COMMUNITY 2) HEALTH, 3) SAFETY AND 4) EDUCATION. FOR EACH CAMPAIGN, WE TRACK AND MEASURE BEHAVIOR CHANGES AND EFFICACY AND A HIGHLIGHT OF KEY RESULTS ARE INCLUDED BELOW. FAMILY & COMMUNITY: THE FAMILY AND COMMUNITY CAMPAIGNS STRIVE TO BUILD VIBRANT FAMILIES AND COMMUNITIES ACROSS THE UNITED STATES. IN FY21, WE MAINTAINED OR LAUNCHED NEW WORK FOR THE FOLLOWING CAMPAIGNS: ADOPTION FROM FOSTER CARE, CAREGIVER ASSISTANCE, DISCOVERING NATURE, DIVERSITY & INCLUSION, ENDING HUNGER, FATHERHOOD INVOLVEMENT, IMMIGRANT INCLUSION, SHELTER PET ADOPTION, SUICIDE PREVENTION, AND TEEN BULLYING PREVENTION. IN THIS CATEGORY OF CAMPAIGNS, NOTABLE FY21 ACCOMPLISHMENTS INCLUDE: - ADOPTION FROM FOSTER CARE: AS OF SEPTEMBER 2020, MORE THAN 31,000 CHILDREN WHO WERE ONCE PHOTO-LISTED ON ADOPTUSKIDS.ORG HAD BEEN PLACED WITH A PERMANENT FAMILY. - DISCOVERING NATURE: BETWEEN JANUARY 2021 MARCH 2021, THERE WERE OVER 33K SEARCHES FOR LOCAL FORESTS AND PARKS ON DISCOVERTHEFOREST.ORG. - DIVERSITY & INCLUSION: AS OF JUNE 2021, MORE ADULTS AGREED THAT SUPPORTING DIVERSITY AND ACCEPTANCE AROUND RACE, GENDER, SEXUALITY, RELIGION, AND DISABILITY WAS VERY IMPORTANT (33% TO 40% IN JUNE 2021). - IMMIGRANT INCLUSION: IN MARCH 2021, SIGNIFICANTLY MORE RESPONDENTS SAID THEY HAD SEARCHED FOR WAYS TO BECOME MORE INVOLVED IN CREATING A MORE WELCOMING COMMUNITY IN THE PAST SIX MONTHS COMPARED TO OUR PRE-WAVE MEASURE (12% TO 17% IN MARCH 2021). - SHELTER PET ADOPTION: IN 2020, THERE WERE OVER 722K SEARCHES FOR A PET, AND OVER 1.4M PEOPLE VISITED SHELTERPETPROJECT.ORG TO FIND AN ADOPTABLE PET NEAR THEM. - SUICIDE PREVENTION: AS OF DECEMBER 2020, 77% OF THE RESPONDENTS BELIEVED THAT IT WOULD REALLY HELP IF THEY REACHED OUT TO A FRIEND STRUGGLING WITH THEIR MENTAL HEALTH. 62% OF YOUNG ADULTS SAID THEY ARE EXTREMELY/VERY COMFORTABLE SUPPORTING A FRIEND WHO IS STRUGGLING WITH THEIR MENTAL HEALTH. - SUICIDE PREVENTION: BETWEEN JULY 2020 AND DECEMBER 2020, 67% OF RESPONDENTS HAD TALKED TO THEIR FRIEND ABOUT WHAT THEY WERE GOING THROUGH. HEALTH: IN FY21, OUR HEALTH CAMPAIGNS PROMOTED HEALTHY BEHAVIORS AND PREVENTION THROUGH EFFORTS ON ALZHEIMER'S AWARENESS, AUTISM AWARENESS, CORONAVIRUS RESPONSE, COVID-19 VACCINE EDUCATION CAMPAIGN, FLU VACCINATION, LUNG CANCER SCREENING, HIGH BLOOD PRESSURE, TYPE 2 DIABETES PREVENTION, AND YOUTH VAPING PREVENTION. IN THIS CATEGORY OF CAMPAIGNS, NOTABLE FY21 ACCOMPLISHMENTS INCLUDE: - AUTISM AWARENESS: AS OF JUNE 2021, THE PERCENTAGE OF PARENTS WHO SAID THEY HAD TAKEN ANY ACTION TO LEARN ABOUT AUTISM IN THE PAST 6 MONTHS REACHED AN ALL-TIME HIGH OF 64%. - FLU VACCINATION: FROM OCTOBER 2020 TO DECEMBER 2020 (2 MONTHS POST-LAUNCH), THE PERCENTAGE OF ADULTS WHO REPORTED LOOKING FOR MORE INFORMATION ABOUT FLU VACCINES FROM ANY SOURCE GREW BY A STATISTICALLY SIGNIFICANT AMOUNT (63% TO 69% AMONGST AFRICAN AMERICANS AND 71% TO 76% AMONGST LATINX AUDIENCES). - YOUTH VAPING PREVENTION: AS OF JUNE 2021, THERE WERE OVER 450.4K WEBSITE VISITS SINCE LAUNCH IN SEPTEMBER 2020. SAFETY: OUR SAFETY CAMPAIGNS HELP TO KEEP AMERICANS SAFE AND PREVENT INJURY. OUR EFFORTS FOR FY21 INCLUDED CAMPAIGNS ON BUZZED DRIVING PREVENTION, CHILD CAR SAFETY, DRUG-IMPAIRED DRIVING PREVENTION, EMERGENCY PREPAREDNESS, GUN SAFETY, TEXTING AND DRIVING PREVENTION, AND WILDFIRE PREVENTION. IN THIS CATEGORY OF CAMPAIGNS, NOTABLE FY21 ACCOMPLISHMENTS INCLUDE: -GUN SAFETY: AS OF JUNE 2021, POST LAUNCH OF GUN-SUICIDE SPECIFIC ASSETS, 56% OF GUN OWNERS AGREED THAT STORING ALL GUNS LOCKED AND UNLOADED IN THE HOME REDUCES THE RISK OF DYING BY SUICIDE. EDUCATION: THE CAMPAIGNS IN THIS CATEGORY STRIVE TO HELP CHILDREN AND ADULTS SUCCEED AND EXCEL. IN FY21, OUR CAMPAIGNS INCLUDED EMPOWERING GIRLS IN STEM, HIGH SCHOOL EQUIVALENCY, SAVING FOR RETIREMENT, VOTING, AND WORKFORCE READINESS. IN THIS CATEGORY OF CAMPAIGNS, NOTABLE FY21 ACCOMPLISHMENTS INCLUDE: - EMPOWERING GIRLS IN STEM: THE PERCENTAGE OF TRACKING SURVEY RESPONDENTS WHO HAD PERFORMED A "STEM ACTIVITY IN THE LAST 12 MONTHS" - NOT RELATED TO SCHOOLWORK - INCREASED FROM 67% TO 76% (PRE-WAVE/AUG 2018 TO JUNE 2021). - SAVING FOR RETIREMENT: BETWEEN JANUARY 2021 - JUNE 2021, THERE WERE OVER 311K VISITS TO ACEYOURRETIREMENT.ORG AND MORE THAN 45.4K COMPLETED CHATS, INDICATING PEOPLE WHO CAME TO THE SITE RECEIVED THEIR PERSONALIZED ACTION ITEMS. - VOTING: VOTEFORYOURLIFE.COM RECEIVED OVER 600K SESSIONS IN THE THREE MONTHS THE CAMPAIGN WAS LIVE (SEPTEMBER -NOVEMBER 2020).
FORM 990, PART VI, SECTION A, LINE 4	THE BYLAWS WERE AMENDED ON OCTOBER 14, 2020. SIGNIFICANT CHANGES TO THE AMENDED BY-LAWS INCLUDED, BUT NOT LIMITED TO THE FOLLOWING: 1. MAXIMUM NUMBER OF BOARD OF DIRECTORS CHANGED TO 150, RATHER THAN EXACTLY 150 DIRECTORS 2. THE NEXT CHAIR WILL SERVE A TERM OF 18 MONTHS. THEREAFTER, THE TERM WILL RETURN TO ONE YEAR. 4. ADDED LANGUAGE TO ALLOW THE BOARD TO ACT WITHOUT A MEETING, UPON UNANIMOUS WRITTEN CONSENT. 6. ADDED PROVISION THAT LOANS TO PERSONS MUST BE APPROVED BY THE FINANCE COMMITTEE, INSTEAD OF THE EXECUTIVE COMMITTEE.
FORM 990, PART VI, SECTION B, LINE 11B	I) A COPY WAS PROVIDED TO THE AUDIT COMMITTEE OF THE BOARD OF DIRECTORS; II) THE 990 WAS PROVIDED ELECTRONICALLY; III) THE AD COUNCIL PROVIDES SCHEDULES TO AN OUTSIDE ACCOUNTING FIRM WHO PREPARES ITS FORM 990. THE FIRM HAS AN ESTABLISHED REVIEW PROCESS TO ENSURE THE INFORMATION PROVIDED IS COMPREHENSIVE AND TRUTHFUL: THROUGHOUT THE YEAR, THE AUDIT COMMITTEE HAS OPPORTUNITIES TO DISCUSS AND COMMENT ON THE FORM 990 DURING THEIR REGULARLY SCHEDULED MEETINGS. PRIOR TO FILING THE FINAL DRAFT (ELECTRONIC VERSION) OF THE FORM 990 IT IS PROVIDED TO THE AUDIT COMMITTEE.
FORM 990, PART VI, SECTION B, LINE 12C	ALL BOARD MEMBERS, EMPLOYEES AND VOLUNTEERS RECEIVE THE CODE OF CONDUCT AND CONFLICT OF INTEREST POLICY AND ARE REQUIRED TO SIGN THE POLICY. SIGNED FORMS ARE MAINTAINED BOTH WITHIN THE DEVELOPMENT DEPARTMENT (FOR BOARD MEMBERS) AND WITHIN THE HR DEPARTMENT (FOR EMPLOYEES). AD COUNCIL REQUIRES THAT ANY MEMBER REPORT IN WRITING ANY CONFLICT OF INTEREST THAT ARISES IN THE FOLLOWING MANNER: 1) MEMBERS OF THE BOARD OF DIRECTORS SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE CHAIRMAN OF THE BOARD; 2) EMPLOYEES SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE SENIOR VICE PRESIDENT, DIRECTOR OF HUMAN RESOURCES; AND 3) VOLUNTEERS SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE AD COUNCIL'S CEO OR CFO. THE EXISTENCE OF A POTENTIAL CONFLICT OF INTEREST DOES NOT NECESSARILY CONSTITUTE A VIOLATION OF THE CONFLICT OF INTEREST POLICY. THE POLICY REQUIRES DISCLOSURE AND REVIEW OF POTENTIAL CONFLICTS AND PROHIBITION OF ACTUAL CONFLICTS OF INTEREST. IN SOME CASES, DISCLOSURE MAY BE ALL THAT IS REQUIRED. IN OTHER CASES, THE SITUATION MAY REQUIRE ADDITIONAL ACTION TO AVOID AN ACTUAL CONFLICT OF INTEREST OR TO REMEDY ONE. WHERE A CONFLICT OF INTEREST ARISES, AN INTERESTED COVERED PARTY SHALL ABSTAIN FROM DELIBERATIONS AND REFRAIN FROM PARTICIPATING IN ANY DECISIONS OR VOTING IN CONNECTION WITH THE MATTER. THE CODE OF CONDUCT AND CONFLICT OF INTEREST POLICY IS REVIEWED ANNUALLY.
FORM 990, PART VI, SECTION B, LINE 15	APPROXIMATELY EVERY FOUR YEARS, THE AD COUNCIL HIRES AN INDEPENDENT CONSULTING FIRM TO CONDUCT A COMPREHENSIVE ORGANIZATION-WIDE COMPENSATION STUDY. THE STUDY IS CONDUCTED TO ASSESS THE EXTERNAL COMPETITIVENESS OF THE AD COUNCIL'S CURRENT TOTAL PAY, DEVELOP COMPARABLE MARKET BASE SALARY AND TOTAL PAY SUMMARY STATISTICS AND AUDIT AND RECOMMEND CHANGES TO THE AD COUNCIL'S EMPLOYEE INCENTIVE PLAN. AN ORGANIZATION-WIDE COMPREHENSIVE STUDY WAS PERFORMED IN SEPTEMBER 2017 AND AS MOST RECENTLY AS SEPTEMBER OF 2021. IN ADDITION TO THE ORGANIZATION-WIDE COMPREHENSIVE STUDIES, THE INDEPENDENT CONSULTING FIRM ALSO PROVIDED UPDATED COMPARABLE MARKET BASE SALARY WITH UPDATED COST OF LIVING ADJUSTMENTS IN SEPTEMBER 2019 AND 2020 SPECIFICALLY FOR THE EXECUTIVE LEADERSHIP TEAM. THE INFORMATION GATHERED FROM THESE STUDIES IS USED TO HELP INFORM THE DECISION-MAKING PROCESS OF THE COMPENSATION COMMITTEE. THE COMPENSATION COMMITTEE IS COMPRISED OF THE CHAIRMAN OF THE BOARD, THE THREE VICE CHAIRS AND THE HEAD OF THE FINANCE COMMITTEE. THE COMMITTEE MEETS AT LEAST ANNUALLY TO REVIEW AND ESTABLISH THE TOTAL COMPENSATION PACKAGE (BASE SALARY AND INCENTIVE GOALS) FOR THE PRESIDENT AND CEO AND CHIEFS. THE COMMITTEE ALSO REVIEWS AND APPROVES THE TOTAL INCENTIVE PAYOUT FOR THE ENTIRE ORGANIZATION. THIS ENTIRE PROCESS IS CONTEMPORANEOUSLY DOCUMENTED IN MEETING MINUTES. FISCAL YEAR 2020 COMPENSATION REVIEW WAS PERFORMED ON OCTOBER 8, 2019. OTHER KEY EMPLOYEES ARE ADDRESSED IN THE COMPENSATION STUDY AND THIS COMPARATIVE DATA IS USED AS A PART OF THE PROCESS WHERE THE CEO, CFO, HR AND DEPARTMENT HEADS REVIEW AND APPROVE THE COMPENSATION PACKAGE FOR EACH EMPLOYEE ANNUALLY.
FORM 990, PART VI, SECTION C, LINE 19	GOVERNING DOCUMENTS (BY-LAWS) AND/OR CONFLICT OF INTEREST POLICY ARE AVAILABLE UPON REQUEST. THE FINANCIAL STATEMENTS CAN BE FOUND ON THE AD COUNCIL'S WEBSITE: WWW.ADCOUNCIL.ORG.
FORM 990, PART VI, LINE 2:	THE AD COUNCIL'S BUSINESS MODEL INCLUDES THE SERVICES OF A PRO BONO ADVERTISING AGENCY FOR EACH OF THE PUBLIC SERVICE ANNOUNCEMENT CAMPAIGNS ("CAMPAIGNS") THAT THE AD COUNCIL CREATES AND DISTRIBUTES FOR ITS GOVERNMENT AND NON-PROFIT CLIENTS. AMONGST THESE VOLUNTEER AD AGENCIES ARE SEVERAL AGENCIES THAT HAVE OFFICERS WHO ALSO SIT ON THE AD COUNCIL BOARD. THE PRO BONO ADVERTISING AGENCIES ARE APPROVED BY THE CLIENT PRIOR TO THEIR SELECTION. THESE AGENCIES DONATE THEIR LABOR TO THE CAMPAIGN, WITH THE EXCEPTION OF CERTAIN PRE-AUTHORIZED SPECIALIZED TASKS WHICH ARE OFFERED AT DISCOUNTED RATES. THE AD COUNCIL AND ITS CLIENTS PAY FOR PRE-APPROVED OUT-OF-POCKET COSTS INCURRED IN THE COURSE OF PERFORMANCE FOR THESE SPECIFIC CAMPAIGNS. THESE REIMBURSED COSTS INCLUDE PHYSICAL PRODUCTION, TRAVEL, THIRD PARTY RESEARCH, TELEPHONE, POSTAGE AND CERTAIN OTHER COSTS OF CREATING, PRODUCING, AND DISTRIBUTING THESE CAMPAIGNS. ADDITIONALLY, THE AD COUNCIL UTILIZES THE SERVICES OF SPECIALIZED VENDORS FOR THE CAMPAIGNS THAT OFTEN PROVIDE DISCOUNTED AND NON-PROFIT RATES TO THE AD COUNCIL. AMONGST THESE SPECIALIZED VENDORS ARE SEVERAL BUSINESSES THAT HAVE OFFICERS WHO ALSO SIT ON THE AD COUNCIL BOARD. THE AD COUNCIL ALSO HAS SEVERAL REGIONAL EMPLOYEES WHO WORK OUT OF DONATED OFFICE SPACE FROM COMPANIES THAT HAVE OFFICERS WHO SIT ON THE AD COUNCIL BOARD. THESE OFFICE COSTS ARE ACCOUNTED FOR AS IN-KIND USE OF FACILITIES.
FORM 990, PART XI, LINE 9:	ACTUARIAL CHANGE IN POST RETIREMENT OBLIGATIONS 32,221.
FORM 990, PART XII, LINE 2C:	THE AD COUNCIL HAS AN AUDIT COMMITTEE THAT ASSUMES RESPONSIBILITY FOR THE OVERSIGHT OF THE AUDIT OF THE FINANCIAL STATEMENTS AND FOR THE SELECTION OF THE INDEPENDENT AUDITORS. THIS PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR.