ADVERTISING COUNCIL INC: Form 990, tax year 2021

View the entire original 990 at ProPublica ↗

Organization: ADVERTISING COUNCIL INC (EIN 13-0417693)
Tax period: 2021-07-01 to 2022-06-30
Filed: 2023-05-15
IRS object ID: 202301359349316885
Schema version: 2021v4.2
Source: Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header
Form 990
Schedule A
Schedule B
Schedule D
Schedule G
Schedule J
Schedule O

Return header ReturnHeader

Field	Value	IRS element (for citing)
Return	2023-05-15T17:07:22-05:00	ReturnTs
Tax Period End	2022-06-30	TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

Field	Value	IRS element (for citing)
Preparer Firm EIN	873231666	PreparerFirmEIN

Preparer Firm Name PreparerFirmName

Field	Value	IRS element (for citing)
Business Name Line1	PKF O'CONNOR DAVIES ADVISORY LLC	BusinessNameLine1Txt

Preparer US Address PreparerUSAddress

Field	Value	IRS element (for citing)
Address Line1	500 MAMARONECK AVENUE SUITE 301	AddressLine1Txt
City	HARRISON	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	105281633	ZIPCd

Field	Value	IRS element (for citing)
Return Type	990	ReturnTypeCd
Tax Period Begin	2021-07-01	TaxPeriodBeginDt

Filer Filer

Field	Value	IRS element (for citing)
EIN	130417693	EIN

Business Name BusinessName

Field	Value	IRS element (for citing)
Business Name Line1	THE ADVERTISING COUNCIL INC	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Business Name Control	ADVE	BusinessNameControlTxt
Phone	2129221500	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	815 SECOND AVENUE 9TH FLOOR	AddressLine1Txt
City	NEW YORK	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	10017	ZIPCd

Business Officer BusinessOfficerGrp

Field	Value	IRS element (for citing)
Person	KENNETH M KROLL	PersonNm
Person Title	CHIEF FINANCIAL OFFICER	PersonTitleTxt
Phone	2129221500	PhoneNum
Signature	2023-05-15	SignatureDt
Discuss With Paid Preparer	Yes (1)	DiscussWithPaidPreparerInd

Signing Officer SigningOfficerGrp

Person Full Name PersonFullName

Field	Value	IRS element (for citing)
Person First	KENNETH	PersonFirstNm
Person Last	KROLL	PersonLastNm

Field	Value	IRS element (for citing)
SSN	XXX-XX-XXXX	SSN

Preparer Person PreparerPersonGrp

Field	Value	IRS element (for citing)
Preparer Person	GARRETT M HIGGINS	PreparerPersonNm
PTIN	P00543209	PTIN
Phone	9143818900	PhoneNum
Preparation	2023-05-15	PreparationDt

Additional Filer Information AdditionalFilerInformation

Trusted Customer TrustedCustomerGrp

Field	Value	IRS element (for citing)
Trusted Customer	3	TrustedCustomerCd
Authentication Assurance Level	AAL1	AuthenticationAssuranceLevelCd
Identity Assurance Level	IAL1	IdentityAssuranceLevelCd

Field	Value	IRS element (for citing)
Tax	2021	TaxYr
Build TS	2023-04-26 12:10:37Z	BuildTS

Form 990 IRS990

Doing Business As Name DoingBusinessAsName

Field	Value	IRS element (for citing)
Business Name Line1	AD COUNCIL EDGE	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Principal Officer	KENNETH M KROLL	PrincipalOfficerNm

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	815 SECOND AVENUE 9TH FLOOR	AddressLine1Txt
City	NEW YORK	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	10017	ZIPCd

Field	Value	IRS element (for citing)
Gross Receipts	$70,899,270	GrossReceiptsAmt
Group Return For Affiliates	0	GroupReturnForAffiliatesInd
Organization501c3	Yes (X)	Organization501c3Ind
Website Address	WWW.ADCOUNCIL.ORG	WebsiteAddressTxt
Type Of Organization Corp	Yes (X)	TypeOfOrganizationCorpInd
Formation	1942	FormationYr
Legal Domicile State	NY	LegalDomicileStateCd
Activity Or Mission	THE AD COUNCIL CONVENES CREATIVE STORYTELLERS TO EDUCATE, UNITE AND UPLIFT AUDIENCES - SEE PART III	ActivityOrMissionDesc
Voting Members Governing Body	138	VotingMembersGoverningBodyCnt
Voting Members Independent	137	VotingMembersIndependentCnt
Total Employee	177	TotalEmployeeCnt
Total Volunteers	315	TotalVolunteersCnt
Total Gross UBI	$0	TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm	$0	NetUnrelatedBusTxblIncmAmt
PY Contributions Grants	$79,344,770	PYContributionsGrantsAmt
CY Contributions Grants	$24,138,936	CYContributionsGrantsAmt
PY Program Service Revenue	$36,367,960	PYProgramServiceRevenueAmt
CY Program Service Revenue	$42,125,509	CYProgramServiceRevenueAmt
PY Investment Income	$1,422,781	PYInvestmentIncomeAmt
CY Investment Income	$1,106,437	CYInvestmentIncomeAmt
PY Other Revenue	$27	PYOtherRevenueAmt
CY Other Revenue	-$925,637	CYOtherRevenueAmt
PY Total Revenue	$117,135,538	PYTotalRevenueAmt
CY Total Revenue	$66,445,245	CYTotalRevenueAmt
PY Grants And Similar Paid	$0	PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid	$0	CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members	$0	PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members	$0	CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid	$22,175,888	PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid	$24,806,755	CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns	$0	PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns	$0	CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense	$3,074,805	CYTotalFundraisingExpenseAmt
PY Other Expenses	$57,211,322	PYOtherExpensesAmt
CY Other Expenses	$58,876,256	CYOtherExpensesAmt
PY Total Expenses	$79,387,210	PYTotalExpensesAmt
CY Total Expenses	$83,683,011	CYTotalExpensesAmt
PY Revenues Less Expenses	$37,748,328	PYRevenuesLessExpensesAmt
CY Revenues Less Expenses	-$17,237,766	CYRevenuesLessExpensesAmt
Total Assets BOY	$108,411,517	TotalAssetsBOYAmt
Total Assets EOY	$77,224,523	TotalAssetsEOYAmt
Total Liabilities BOY	$27,922,591	TotalLiabilitiesBOYAmt
Total Liabilities EOY	$17,607,378	TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY	$80,488,926	NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY	$59,617,145	NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part III	Yes (X)	InfoInScheduleOPartIIIInd
Mission	WE CONVENE THE BEST STORYTELLERS TO EDUCATE, UNITE AND UPLIFT - BY OPENING HEARTS, INSPIRING ACTION, AND ACCELERATING CHANGE. WE WON'T STOP UNTIL WE LIVE IN A SOCIETY WHERE EVERY SINGLE PERSON CAN THRIVE.	MissionDesc
Significant New Program Srvc	0	SignificantNewProgramSrvcInd
Significant Change	0	SignificantChangeInd
Expense	$70,945,122	ExpenseAmt
Grant	$0	GrantAmt
Revenue	$42,125,509	RevenueAmt
Desc	THE AD COUNCIL, WORKING WITH PARTNERS ACROSS SECTORS INCLUDING ADVERTISING, MEDIA, TECHNOLOGY, GOVERNMENT, AND PHILANTHROPY, CREATES PUBLIC SERVICE ADVERTISING CAMPAIGNS WITH THE HELP OF VOLUNTEER ADVERTISING, DIGITAL AND SOCIAL AGENCIES (WHO DONATE THEIR CREATIVE TALENTS AND ENERGY), THE MEDIA (WHO CONTRIBUTE SPACE AND TIME) AND DONORS (WHO PROVIDE CRUCIAL OPERATING SUPPORT). COLLECTIVELY, THEY MAKE THE AD COUNCIL'S GOOD WORKS POSSIBLE.IN FY22, THE AD COUNCIL SECURED $1.0B IN DONATED MEDIA SUPPORT (ACROSS ALL PLATFORMS INCLUDING DIGITAL MEDIA, TV, RADIO, PRINT AND OUT-OF-HOME) ON BEHALF OF ITS CAMPAIGNS. [SEE CONTINUATION ON SCHEDULE O]	Desc
Total Program Service Expenses	$70,945,122	TotalProgramServiceExpensesAmt
Described In Section501c3	Yes (1)	DescribedInSection501c3Ind
Schedule B Required	Yes (1)	ScheduleBRequiredInd
Political Campaign Acty	0	PoliticalCampaignActyInd
Lobbying Activities	0	LobbyingActivitiesInd
Subject To Proxy Tax	0	SubjectToProxyTaxInd
Donor Advised Fund	0	DonorAdvisedFundInd
Conservation Easements	0	ConservationEasementsInd
Collections Of Art	0	CollectionsOfArtInd
Credit Counseling	0	CreditCounselingInd
Donor Rstr Or Quasi Endowments	0	DonorRstrOrQuasiEndowmentsInd
Report Land Building Equipment	Yes (1)	ReportLandBuildingEquipmentInd
Report Investments Other Sec	0	ReportInvestmentsOtherSecInd
Report Program Related Invst	0	ReportProgramRelatedInvstInd
Report Other Assets	0	ReportOtherAssetsInd
Report Other Liabilities	Yes (1)	ReportOtherLiabilitiesInd
Include FIN48 Footnote	Yes (1)	IncludeFIN48FootnoteInd
Independent Audit Fincl Stmt	Yes (1)	IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt	0	ConsolidatedAuditFinclStmtInd
School Operating	0	SchoolOperatingInd
Foreign Office	0	ForeignOfficeInd
Foreign Activities	0	ForeignActivitiesInd
More Than5000 K To Org	0	MoreThan5000KToOrgInd
More Than5000 K To Individuals	0	MoreThan5000KToIndividualsInd
Professional Fundraising	0	ProfessionalFundraisingInd
Fundraising Activities	Yes (1)	FundraisingActivitiesInd
Gaming Activities	0	GamingActivitiesInd
Operate Hospital	0	OperateHospitalInd
Grants To Organizations	0	GrantsToOrganizationsInd
Grants To Individuals	0	GrantsToIndividualsInd
Schedule J Required	Yes (1)	ScheduleJRequiredInd
Tax Exempt Bonds	0	TaxExemptBondsInd
Engaged In Excess Benefit Trans	0	EngagedInExcessBenefitTransInd
PY Excess Benefit Trans	0	PYExcessBenefitTransInd
Loan Outstanding	0	LoanOutstandingInd
Grant To Related Person	0	GrantToRelatedPersonInd
Business Rln With Org Mem	0	BusinessRlnWithOrgMemInd
Business Rln With Fam Mem	0	BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent	0	BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri	0	DeductibleNonCashContriInd
Deductible Art Contribution	0	DeductibleArtContributionInd
Terminate Operations	0	TerminateOperationsInd
Partial Liquidation	0	PartialLiquidationInd
Disregarded Entity	0	DisregardedEntityInd
Related Entity	0	RelatedEntityInd
Related Organization Ctrl Ent	0	RelatedOrganizationCtrlEntInd
Trnsfr Exmpt Non Chrtbl Rltd Org	0	TrnsfrExmptNonChrtblRltdOrgInd
Activities Conducted Prtshp	0	ActivitiesConductedPrtshpInd
Schedule O Required	Yes (1)	ScheduleORequiredInd
IRP Document	248	IRPDocumentCnt
IRP Document W2 G	0	IRPDocumentW2GCnt
Employee	177	EmployeeCnt
Employment Tax Returns Filed	Yes (1)	EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit	0	UnrelatedBusIncmOverLimitInd
Foreign Financial Account	0	ForeignFinancialAccountInd
Prohibited Tax Shelter Trans	0	ProhibitedTaxShelterTransInd
Taxable Party Notification	0	TaxablePartyNotificationInd
Nondeductible Contributions	0	NondeductibleContributionsInd
Quid Pro Quo Contributions	Yes (1)	QuidProQuoContributionsInd
Quid Pro Quo Contri Discl	Yes (1)	QuidProQuoContriDisclInd
Form8282 Property Disposed Of	0	Form8282PropertyDisposedOfInd
Rcv Fnds To Pay Prsnl Bnft Cntrct	0	RcvFndsToPayPrsnlBnftCntrctInd
Pay Premiums Prsnl Bnft Cntrct	0	PayPremiumsPrsnlBnftCntrctInd
Indoor Tanning Services	0	IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt	Yes (1)	SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc	0	SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VI	Yes (X)	InfoInScheduleOPartVIInd
Governing Body Voting Members	138	GoverningBodyVotingMembersCnt
Independent Voting Member	137	IndependentVotingMemberCnt
Family Or Business Rln	0	FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties	0	DelegationOfMgmtDutiesInd
Change To Org Documents	0	ChangeToOrgDocumentsInd
Material Diversion Or Misuse	0	MaterialDiversionOrMisuseInd
Members Or Stockholders	0	MembersOrStockholdersInd
Election Of Board Members	0	ElectionOfBoardMembersInd
Decisions Subject To Approva	0	DecisionsSubjectToApprovaInd
Minutes Of Governing Body	Yes (1)	MinutesOfGoverningBodyInd
Minutes Of Committees	Yes (1)	MinutesOfCommitteesInd
Officer Mailing Address	0	OfficerMailingAddressInd
Local Chapters	0	LocalChaptersInd
Form990 Provided To Gvrn Body	0	Form990ProvidedToGvrnBodyInd
Conflict Of Interest Policy	Yes (1)	ConflictOfInterestPolicyInd
Annual Disclosure Covered Prsn	Yes (1)	AnnualDisclosureCoveredPrsnInd
Regular Monitoring Enfrc	Yes (1)	RegularMonitoringEnfrcInd
Whistleblower Policy	Yes (1)	WhistleblowerPolicyInd
Document Retention Policy	Yes (1)	DocumentRetentionPolicyInd
Compensation Process CEO	Yes (1)	CompensationProcessCEOInd
Compensation Process Other	Yes (1)	CompensationProcessOtherInd
Investment In Joint Venture	0	InvestmentInJointVentureInd
States Where Copy Of Return Is Fld	AL	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	AR	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	CA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	FL	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	GA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	IL	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	KS	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	KY	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MD	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MI	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MN	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MS	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NC	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	ND	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NH	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NJ	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NM	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NY	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	OR	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	PA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	RI	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	SC	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	TN	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	UT	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	VA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	WV	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	WI	StatesWhereCopyOfReturnIsFldCd
Other Website	Yes (X)	OtherWebsiteInd
Upon Request	Yes (X)	UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Field	Value	IRS element (for citing)
Person	KENNETH M KROLL CFO	PersonNm
Phone	2129841946	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	815 SECOND AVENUE 9TH FLOOR	AddressLine1Txt
City	NEW YORK	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	10017	ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (192 entries)

TitleTitleTxt	Average Hours Per WeekAverageHoursPerWeekRt	Individual Trustee Or DirectorIndividualTrusteeOrDirectorInd	OfficerOfficerInd	Reportable Comp From OrgReportableCompFromOrgAmt	Reportable Comp From Rltd OrgReportableCompFromRltdOrgAmt	Other CompensationOtherCompensationAmt	Key EmployeeKeyEmployeeInd	Highest Compensated EmployeeHighestCompensatedEmployeeInd
LISA SHERMAN
PRESIDENT AND CEO	38.40	Yes (X)	Yes (X)	$1,255,705	$0	$640,006
LINDA YACCARINO
CHAIR	3.50	Yes (X)	Yes (X)	$0	$0	$0
DAVID FISCHER
IMMEDIATE PAST CHAIR	2.00	Yes (X)	Yes (X)	$0	$0	$0
JACKI KELLEY
VICE CHAIR	2.00	Yes (X)	Yes (X)	$0	$0	$0
DIEGO SCOTTI
VICE CHAIR	2.00	Yes (X)	Yes (X)	$0	$0	$0
HAYLEY ROMER
SECRETARY	1.00	Yes (X)	Yes (X)	$0	$0	$0
MICHAEL E SNEED
CHAIR FINANCE COMMITTEE	3.00	Yes (X)		$0	$0	$0
JONATHAN ADASHEK
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ANNA BAGER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LARA BALAZS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MICHELE BARLOW
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LYNNE BARTRON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
NADJA BELLAN-WHITE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LESLIE BERLAND
DIRECTOR THRU SEPT 2021	0.50	Yes (X)		$0	$0	$0
TANYA BERMAN
DIRECTOR THRU APR 2022	0.50	Yes (X)		$0	$0	$0
LYNNE BIGGAR
DIRECTOR THRU FEB 2022	0.50	Yes (X)		$0	$0	$0
MELANIE BOULDEN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ANDREA BRIMMER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
VANESSA A BROADHURST
DIRECTOR	0.50	Yes (X)		$0	$0	$0
HEIDI BROWNING
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MICHAEL BROWNSTEIN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DEVIKA BULCHANDANI
DIRECTOR	0.50	Yes (X)		$0	$0	$0
INGRID BURTON
DIRECTOR THRU MAY 2022	0.50	Yes (X)		$0	$0	$0
KASHA CACY
DIRECTOR	1.00	Yes (X)		$0	$0	$0
LISA CAPUTO
DIRECTOR	0.50	Yes (X)		$0	$0	$0
FIONA CARTER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TIM CASTELLI
DIRECTOR	0.50	Yes (X)		$0	$0	$0
BLAKE CHANDLEE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MICHAEL CLINTON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DAVID COHEN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JP COLACO
DIRECTOR THRU APR 2022	0.50	Yes (X)		$0	$0	$0
ALEX COLLMER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JON COOK
DIRECTOR THRU APR 2022	0.50	Yes (X)		$0	$0	$0
BRANDON COOKE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MAURICE COOPER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JILL CRESS
DIRECTOR THRU APR 2022	0.50	Yes (X)		$0	$0	$0
SETH DALLAIRE
DIRECTOR THRU OCT 2021	0.50	Yes (X)		$0	$0	$0
TINA DAVIS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
NORMAN DE GREVE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ANTHONY DEMAIO
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KYLE DROPP
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RICHARD EDELMAN
DIRECTOR	1.00	Yes (X)		$0	$0	$0
TINA EDMUNDSON
DIRECTOR THRU APR 2022	0.50	Yes (X)		$0	$0	$0
MEL EDWARDS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TIM ELLIS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
CHAD ENGELGAU
DIRECTOR	0.50	Yes (X)		$0	$0	$0
CAROLYN EVERSON
DIRECTOR THRU DEC 2021	0.50	Yes (X)		$0	$0	$0
RACHEL FERDINANDO
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RITA FERRO
DIRECTOR	1.00	Yes (X)		$0	$0	$0
MORGAN FLATLEY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
CHRIS FOLEY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SARAH FRANKLIN
DIRECTOR THRU APR 2022	0.50	Yes (X)		$0	$0	$0
MICHELLE FROAH
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MARIANNE GAMBELLI
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JOSH GILLON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JEREMI GORMAN
DIRECTOR	1.00	Yes (X)		$0	$0	$0
JENNIFER GOTTLIEB
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ALYSON GRIFFIN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MICHAEL GUTH
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JIM HABIG
DIRECTOR	0.50	Yes (X)		$0	$0	$0
BILL C HAGELSTEIN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ELENA HALE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KATHLEEN HALL
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LAUREN HANRAHAN
DIRECTOR THRU APR 2022	0.50	Yes (X)		$0	$0	$0
CARLA HASSAN
DIRECTOR THRU JULY 2021	1.00	Yes (X)		$0	$0	$0
TARIQ HASSAN
DIRECTOR THRU AUG 2021	0.50	Yes (X)		$0	$0	$0
GAIL HEIMANN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ELIZABETH HERBST-BRADY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
E YURI HERMIDA
DIRECTOR	0.50	Yes (X)		$0	$0	$0
BRAD HIRANAGA
DIRECTOR THRU AUG 2021	0.50	Yes (X)		$0	$0	$0
MICHAEL HOUSTON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LISA RYAN HOWARD
DIRECTOR	0.50	Yes (X)		$0	$0	$0
CHARISSE HUGHES
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LEE HURLEY
DIRECTOR THRU DEC 2021	0.50	Yes (X)		$0	$0	$0
WALKER JACOBS
DIRECTOR THRU DEC 2021	0.50	Yes (X)		$0	$0	$0
MARCIEN JENCKES
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KATE JHAVERI
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SUSAN JOHNSON
DIRECTOR THRU APR 2022	0.50	Yes (X)		$0	$0	$0
TIM JONES
DIRECTOR	0.50	Yes (X)		$0	$0	$0
PETER JUNG
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ALEXANDER JUTKOWITZ
DIRECTOR	1.00	Yes (X)		$0	$0	$0
KAREN KAPLAN
DIRECTOR	1.00	Yes (X)		$0	$0	$0
JON KAPLAN
DIRECTOR THRU FEB 2022	0.50	Yes (X)		$0	$0	$0
MARLA KAPLOWITZ
DIRECTOR	0.50	Yes (X)		$0	$0	$0
HARRY KARGMAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MICHAEL E KASSAN
DIRECTOR	1.00	Yes (X)		$0	$0	$0
KIM KELLEHER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SCOTT KELLIHER
DIRECTOR THRU DEC 2021	0.50	Yes (X)		$0	$0	$0
SOPHIE KELLY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KELLYN KENNY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MATT KOHAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
BILL KOLB
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SUZANNE KOUNKEL
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JILL KRAMER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SARAH KRAMER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
STEVEN KRITZMAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
STEVE LANZANO
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MARNE LEVINE
DIRECTOR	1.00	Yes (X)		$0	$0	$0
TAMMY LEVINE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TARA WALPERT LEVY
DIRECTOR	1.00	Yes (X)		$0	$0	$0
LYNN LEWIS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ROBERT D LIODICE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SEAN LYONS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
HEATHER MALENSHEK
DIRECTOR	0.50	Yes (X)		$0	$0	$0
PAMELA DRUCKER MANN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DOUG MARTIN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
STACY MARTINET
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LIZ MATTHEWS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RYAN MAYWARD
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SEAN MCCAFFREY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ELIZABETH MCCUNE
DIRECTOR THRU OCT 2021	0.50	Yes (X)		$0	$0	$0
KIRK MCDONALD
DIRECTOR	1.00	Yes (X)		$0	$0	$0
STEPHANIE MCMAHON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JAMIE MOLDAFSKY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ALAN MOSS
DIRECTOR	1.00	Yes (X)		$0	$0	$0
CARTER MURRAY
DIRECTOR THRU OCT 2021	0.50	Yes (X)		$0	$0	$0
CHARLIE NEER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JOHN OSBORN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
STEVE PACHECO
DIRECTOR	0.50	Yes (X)		$0	$0	$0
NICOLLE PANGIS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RICHARD PARKINSON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RYAN PAULEY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TODD PENDLETON
DIRECTOR THRU APR 2022	0.50	Yes (X)		$0	$0	$0
PJ PEREIRA
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SARAH PERSONETTE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ANDY POLANSKY
DIRECTOR THRU APR 2022	0.50	Yes (X)		$0	$0	$0
BARRI RAFFERTY
DIRECTOR THRU APR 2022	0.50	Yes (X)		$0	$0	$0
RAJA RAJAMANNAR
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MARY ANN REILLY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
NANCY REYES
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DAN ROBBINS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JOY ROBINS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JO ANN ROSS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TARA ROTH
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LINDSEY ROY
DIRECTOR THRU DEC 2021	0.50	Yes (X)		$0	$0	$0
ANN RUBIN
DIRECTOR THRU FEB 2022	0.50	Yes (X)		$0	$0	$0
ELIZABETH RUTLEDGE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
CARA SABIN
DIRECTOR	1.00	Yes (X)		$0	$0	$0
KERN SHIRESON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ERICA SCHMIDT
DIRECTOR	0.50	Yes (X)		$0	$0	$0
CARRIE SEIFER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MELISSA SELCHER
DIRECTOR THRU APR 2022	0.50	Yes (X)		$0	$0	$0
JESSICA SIBLEY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TIM SIMS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RAJ SINGHAL
DIRECTOR THRU AUG 2021	0.50	Yes (X)		$0	$0	$0
SAMANTHA SKEY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MICHAEL SNEED
DIRECTOR THRU APR 2022	0.50	Yes (X)		$0	$0	$0
DONNA SPECIALE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MITCH SPOLAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
HEATHER STEWART
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RANDI STIPES
DIRECTOR	0.50	Yes (X)		$0	$0	$0
STEVE STOUTE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
GREG STUART
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ANDREW SWINAND
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ROXANNE TAYLOR
DIRECTOR THRU APR 2022	0.50	Yes (X)		$0	$0	$0
TODD TERESI
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MARISA THALBERG
DIRECTOR	1.00	Yes (X)		$0	$0	$0
JUSTIN THOMAS-COPELAND
DIRECTOR	0.50	Yes (X)		$0	$0	$0
GAIL TIFFORD
DIRECTOR THRU AUG 2021	0.50	Yes (X)		$0	$0	$0
KARIN TIMPONE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SEB TOMICH
DIRECTOR THRU APR 2022	0.50	Yes (X)		$0	$0	$0
JOHN TRAVIS
DIRECTOR THRU APR 2022	0.50	Yes (X)		$0	$0	$0
DARA TRESEDER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KERRY ANN TUCKER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LISA UTZSCHNEIDER
DIRECTOR	1.00	Yes (X)		$0	$0	$0
MEREDITH VERDONE
DIRECTOR THRU DEC 2021	0.50	Yes (X)		$0	$0	$0
TIFFANY R WARREN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
BILL WATKINS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RISA WEXLER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
WILLIAM WHITE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JANEY WHITESIDE
DIRECTOR THRU MARCH 2022	0.50	Yes (X)		$0	$0	$0
BILL WISE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JEN WONG
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MARK ZAGORSKI
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KENNETH KROLL
CHIEF FINANCIAL OFFICER	47.50		Yes (X)	$383,296	$0	$121,600
PAULA VEALE
CHIEF MARKETING & COMMUNICATION	41.30			$493,192	$0	$210,940	Yes (X)
BARBARA LESHINSKY
CHIEF REVENUE & DEVELOPMENT	35.30			$829,736	$0	$261,202	Yes (X)
KATE EMANUEL
CHIEF BUSINESS OPERATIONS & STRATEGY	35.80			$342,882	$0	$102,170	Yes (X)
HEIDI ARTHUR
CHIEF CAMPAIGN DEVELOPMENT	35.70			$361,147	$0	$117,226	Yes (X)
MICHELLE HILLMAN
CHIEF CAMPAIGN DEVELOPMENT	38.50			$351,421	$0	$91,518	Yes (X)
REGINA BRADLEY
CHIEF TALENT & FACILITIES	50.70			$327,234	$0	$103,026	Yes (X)
KATHLEEN KAYSE
CHIEF MEDIA	38.40			$392,207	$0	$96,433	Yes (X)
ANTHONY FOLENO
SENIOR VP	42.40			$244,906	$0	$63,953	Yes (X)
DANIELLE LINET
SENIOR VP	36.20			$243,686	$0	$94,882	Yes (X)
SARA WEISENTHAL
SENIOR VP	36.50			$229,172	$0	$62,294	Yes (X)
ANNE DEO
SENIOR VP	43.50			$224,227	$0	$92,225	Yes (X)
ELLYN FISHER
SENIOR VP	42.90			$209,122	$0	$94,129	Yes (X)
ELISE JAMES
CHIEF EQUITY OFFICER	45.60			$230,290	$0	$95,855		Yes (X)
ANTHONY SIGNORELLI
SVP, CORPORATE PARTNERSHIPS	35.90			$220,937	$0	$66,823		Yes (X)
ANASTASIA GOODSTEIN
SENIOR VP	36.10			$211,002	$0	$76,995		Yes (X)
KATHERINE PASTRE
SENIOR VP	38.40			$208,824	$0	$53,685		Yes (X)
DEBORAH LEITER
SENIOR VP	35.80			$199,407	$0	$46,101		Yes (X)

Field	Value	IRS element (for citing)
Total Reportable Comp From Org	$6,958,393	TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org	$0	TotReportableCompRltdOrgAmt
Total Other Compensation	$2,491,063	TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K	66	IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed	0	FormerOfcrEmployeesListedInd
Total Comp Greater Than150 K	Yes (1)	TotalCompGreaterThan150KInd
Compensation From Other Srcs	0	CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1Txt	CityContractorAddress/USAddress/CityNm	State AbbreviationContractorAddress/USAddress/StateAbbreviationCd	ZIPContractorAddress/USAddress/ZIPCd	ServicesServicesDesc	CompensationCompensationAmt
THE TRADE DESK INC
42 N CHESTNUT STREET	VENTURA	CA	93001	DIGITAL MARKETING	$25,510,227
VISTAR MEDIA INC
149 FIFTH AVENUE 6TH FLOOR	NEW YORK	NY	10010	DIGITAL MARKETING	$3,822,706
JOY MEDIA COLLECTIVE LLC
1204 BROADWAY	NEW YORK	NY	10001	DIGITAL MARKETING	$2,464,721
CIRCLE GRAPHICS LLC
PO BOX 07847	DENVER	CO	802170847	DIGITAL PRINTING - BILLBOARD & SIGNAGE	$2,156,654
GLOBAL POVERTY PROJECT INC
740 BROADWAY SUITE 400	NEW YORK	NY	10003	MEDIA DISTRIBUTION	$2,000,000

Field	Value	IRS element (for citing)
Cntrct Rcvd Greater Than100 K	97	CntrctRcvdGreaterThan100KCnt
Fundraising	$5,987,402	FundraisingAmt
All Other Contributions	$18,151,534	AllOtherContributionsAmt
Total Contributions	$24,138,936	TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (2 entries)

DescDesc	BusinessBusinessCd	Total Revenue ColumnTotalRevenueColumnAmt	Related Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
PUBLIC SVC CAMPAIGNS	900099	$41,423,757	$41,423,757
SOC. IMPACT CONSULTING	900099	$701,752	$701,752

Field	Value	IRS element (for citing)
Total Program Service Revenue	$42,125,509	TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$608,999	TotalRevenueColumnAmt
Exclusion	$608,999	ExclusionAmt

Gross Amount Sales Assets GrossAmountSalesAssetsGrp

Field	Value	IRS element (for citing)
Securities	$3,742,158	SecuritiesAmt

Less Cost Oth Basis Sales Expnss LessCostOthBasisSalesExpnssGrp

Field	Value	IRS element (for citing)
Securities	$3,244,720	SecuritiesAmt

Gain Or Loss GainOrLossGrp

Field	Value	IRS element (for citing)
Securities	$497,438	SecuritiesAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$497,438	TotalRevenueColumnAmt
Exclusion	$497,438	ExclusionAmt

Field	Value	IRS element (for citing)
Fundraising Gross Income	$271,500	FundraisingGrossIncomeAmt
Contri Rpt Fundraising Event	$5,987,402	ContriRptFundraisingEventAmt
Fundraising Direct Expenses	$1,209,305	FundraisingDirectExpensesAmt

Net Incm From Fundraising Evt NetIncmFromFundraisingEvtGrp

Field	Value	IRS element (for citing)
Total Revenue Column	-$937,805	TotalRevenueColumnAmt
Exclusion	-$937,805	ExclusionAmt

Other Revenue Misc OtherRevenueMiscGrp

Field	Value	IRS element (for citing)
Desc	OTHER INCOME	Desc
Business	900099	BusinessCd
Total Revenue Column	$12,168	TotalRevenueColumnAmt
Exclusion	$12,168	ExclusionAmt

Field	Value	IRS element (for citing)
Other Revenue Total	$12,168	OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$66,445,245	TotalRevenueColumnAmt
Related Or Exempt Func Income	$42,125,509	RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue	$0	UnrelatedBusinessRevenueAmt
Exclusion	$180,800	ExclusionAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

Field	Value	IRS element (for citing)
Total	$6,271,902	TotalAmt
Program Services	$2,816,637	ProgramServicesAmt
Management And General	$2,197,045	ManagementAndGeneralAmt
Fundraising	$1,258,220	FundraisingAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

Field	Value	IRS element (for citing)
Total	$14,702,822	TotalAmt
Program Services	$10,726,145	ProgramServicesAmt
Management And General	$2,767,258	ManagementAndGeneralAmt
Fundraising	$1,209,419	FundraisingAmt

Pension Plan Contributions PensionPlanContributionsGrp

Field	Value	IRS element (for citing)
Total	$721,162	TotalAmt
Program Services	$487,151	ProgramServicesAmt
Management And General	$149,494	ManagementAndGeneralAmt
Fundraising	$84,517	FundraisingAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

Field	Value	IRS element (for citing)
Total	$1,681,704	TotalAmt
Program Services	$1,029,665	ProgramServicesAmt
Management And General	$532,374	ManagementAndGeneralAmt
Fundraising	$119,665	FundraisingAmt

Payroll Taxes PayrollTaxesGrp

Field	Value	IRS element (for citing)
Total	$1,429,165	TotalAmt
Program Services	$929,310	ProgramServicesAmt
Management And General	$394,523	ManagementAndGeneralAmt
Fundraising	$105,332	FundraisingAmt

Fees For Services Legal FeesForServicesLegalGrp

Field	Value	IRS element (for citing)
Total	$300,470	TotalAmt
Management And General	$300,470	ManagementAndGeneralAmt

Fees For Services Accounting FeesForServicesAccountingGrp

Field	Value	IRS element (for citing)
Total	$271,086	TotalAmt
Management And General	$271,086	ManagementAndGeneralAmt

Fees For Srvc Invst Mgmnt Fees FeesForSrvcInvstMgmntFeesGrp

Field	Value	IRS element (for citing)
Total	$52,000	TotalAmt
Management And General	$52,000	ManagementAndGeneralAmt

Fees For Services Other FeesForServicesOtherGrp

Field	Value	IRS element (for citing)
Total	$1,504,217	TotalAmt
Program Services	$1,348,109	ProgramServicesAmt
Management And General	$132,943	ManagementAndGeneralAmt
Fundraising	$23,165	FundraisingAmt

Advertising AdvertisingGrp

Field	Value	IRS element (for citing)
Total	$310,122	TotalAmt
Program Services	$52,236	ProgramServicesAmt
Management And General	$257,886	ManagementAndGeneralAmt

Office Expenses OfficeExpensesGrp

Field	Value	IRS element (for citing)
Total	$336,239	TotalAmt
Program Services	$169,436	ProgramServicesAmt
Management And General	$142,219	ManagementAndGeneralAmt
Fundraising	$24,584	FundraisingAmt

Information Technology InformationTechnologyGrp

Field	Value	IRS element (for citing)
Total	$1,353,091	TotalAmt
Program Services	$921,548	ProgramServicesAmt
Management And General	$430,751	ManagementAndGeneralAmt
Fundraising	$792	FundraisingAmt

Occupancy OccupancyGrp

Field	Value	IRS element (for citing)
Total	$1,334,505	TotalAmt
Program Services	$993,005	ProgramServicesAmt
Management And General	$256,092	ManagementAndGeneralAmt
Fundraising	$85,408	FundraisingAmt

Travel TravelGrp

Field	Value	IRS element (for citing)
Total	$210,721	TotalAmt
Program Services	$57,621	ProgramServicesAmt
Management And General	$111,703	ManagementAndGeneralAmt
Fundraising	$41,397	FundraisingAmt

Conferences Meetings ConferencesMeetingsGrp

Field	Value	IRS element (for citing)
Total	$104,174	TotalAmt
Program Services	$12,631	ProgramServicesAmt
Management And General	$82,710	ManagementAndGeneralAmt
Fundraising	$8,833	FundraisingAmt

Depreciation Depletion DepreciationDepletionGrp

Field	Value	IRS element (for citing)
Total	$896,590	TotalAmt
Management And General	$896,590	ManagementAndGeneralAmt

Insurance InsuranceGrp

Field	Value	IRS element (for citing)
Total	$139,550	TotalAmt
Management And General	$139,550	ManagementAndGeneralAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDesc	TotalTotalAmt	Program ServicesProgramServicesAmt	Management And GeneralManagementAndGeneralAmt	FundraisingFundraisingAmt
PROD. & DISTRIBUTION	$50,914,588	$50,914,588
TEMP HELP & RECRUITING	$1,028,330	$432,284	$489,937	$106,109
OUTREACH FUNCTIONS	$15,442	$3,725	$6,852	$4,865
PSA ANALYTICS	$14,878	$11,924	$2,954

All Other Expenses AllOtherExpensesGrp

Field	Value	IRS element (for citing)
Total	$90,253	TotalAmt
Program Services	$39,107	ProgramServicesAmt
Management And General	$48,647	ManagementAndGeneralAmt
Fundraising	$2,499	FundraisingAmt

Total Functional Expenses TotalFunctionalExpensesGrp

Field	Value	IRS element (for citing)
Total	$83,683,011	TotalAmt
Program Services	$70,945,122	ProgramServicesAmt
Management And General	$9,663,084	ManagementAndGeneralAmt
Fundraising	$3,074,805	FundraisingAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

Field	Value	IRS element (for citing)
BOY	$1,000	BOYAmt
EOY	$1,000	EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

Field	Value	IRS element (for citing)
BOY	$55,657,996	BOYAmt
EOY	$34,910,469	EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

Field	Value	IRS element (for citing)
BOY	$13,491,466	BOYAmt
EOY	$3,891,337	EOYAmt

Accounts Receivable AccountsReceivableGrp

Field	Value	IRS element (for citing)
BOY	$8,670,757	BOYAmt
EOY	$10,746,458	EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

Field	Value	IRS element (for citing)
BOY	$789,723	BOYAmt
EOY	$910,046	EOYAmt

Field	Value	IRS element (for citing)
Land Bldg Equip Cost Or Other Bss	$13,130,415	LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec	$9,198,762	LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

Field	Value	IRS element (for citing)
BOY	$4,446,269	BOYAmt
EOY	$3,931,653	EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

Field	Value	IRS element (for citing)
BOY	$25,213,935	BOYAmt
EOY	$22,636,064	EOYAmt

Other Assets Total OtherAssetsTotalGrp

Field	Value	IRS element (for citing)
BOY	$140,371	BOYAmt
EOY	$197,496	EOYAmt

Total Assets TotalAssetsGrp

Field	Value	IRS element (for citing)
BOY	$108,411,517	BOYAmt
EOY	$77,224,523	EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

Field	Value	IRS element (for citing)
BOY	$18,226,537	BOYAmt
EOY	$10,281,321	EOYAmt

Deferred Revenue DeferredRevenueGrp

Field	Value	IRS element (for citing)
BOY	$6,551,570	BOYAmt
EOY	$4,481,850	EOYAmt

Other Liabilities OtherLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$3,144,484	BOYAmt
EOY	$2,844,207	EOYAmt

Total Liabilities TotalLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$27,922,591	BOYAmt
EOY	$17,607,378	EOYAmt

Field	Value	IRS element (for citing)
Organization Follows FASB117	Yes (X)	OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

Field	Value	IRS element (for citing)
BOY	$51,967,991	BOYAmt
EOY	$54,685,181	EOYAmt

Donor Restriction Net Assets DonorRestrictionNetAssetsGrp

Field	Value	IRS element (for citing)
BOY	$28,520,935	BOYAmt
EOY	$4,931,964	EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$80,488,926	BOYAmt
EOY	$59,617,145	EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$108,411,517	BOYAmt
EOY	$77,224,523	EOYAmt

Field	Value	IRS element (for citing)
Info In Schedule O Part XI	Yes (X)	InfoInScheduleOPartXIInd
Reconcilation Revenue Expnss	-$17,237,766	ReconcilationRevenueExpnssAmt
Net Unrlzd Gains Losses Invst	-$3,679,038	NetUnrlzdGainsLossesInvstAmt
Other Changes In Net Assets	$45,023	OtherChangesInNetAssetsAmt
Info In Schedule O Part XII	Yes (X)	InfoInScheduleOPartXIIInd
Method Of Accounting Accrual	Yes (X)	MethodOfAccountingAccrualInd
Accountant Compile Or Review	0	AccountantCompileOrReviewInd
FS Audited	Yes (1)	FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

Field	Value	IRS element (for citing)
Separate Basis Fincl Stmt	Yes (X)	SeparateBasisFinclStmtInd

Field	Value	IRS element (for citing)
Audit Committee	Yes (1)	AuditCommitteeInd
Federal Grant Audit Required	Yes (1)	FederalGrantAuditRequiredInd
Federal Grant Audit Performed	Yes (1)	FederalGrantAuditPerformedInd

Schedule A IRS990ScheduleA

Field	Value	IRS element (for citing)
Publicly Supported Org509a2	Yes (X)	PubliclySupportedOrg509a2Ind

Gifts Grants Contris Rcvd509 GiftsGrantsContrisRcvd509Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$19,018,471	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$18,491,195	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$23,885,399	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$79,344,770	CurrentTaxYearMinus1YearAmt
Current Tax Year	$24,138,936	CurrentTaxYearAmt
Total	$164,878,771	TotalAmt

Gross Receipts Admissions GrossReceiptsAdmissionsGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$30,587,605	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$32,596,454	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$26,709,519	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$36,367,960	CurrentTaxYearMinus1YearAmt
Current Tax Year	$42,125,509	CurrentTaxYearAmt
Total	$168,387,047	TotalAmt

Total509 Total509Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$49,606,076	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$51,087,649	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$50,594,918	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$115,712,730	CurrentTaxYearMinus1YearAmt
Current Tax Year	$66,264,445	CurrentTaxYearAmt
Total	$333,265,818	TotalAmt

Amounts Rcvd Dsqlfy Person AmountsRcvdDsqlfyPersonGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$190,398	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$189,801	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$180,705	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$207,850	CurrentTaxYearMinus1YearAmt
Current Tax Year	$205,450	CurrentTaxYearAmt
Total	$974,204	TotalAmt

Substantial Contributors Amt SubstantialContributorsAmtGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$11,873,816	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$17,683,895	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$11,951,041	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$7,159,908	CurrentTaxYearMinus1YearAmt
Current Tax Year	$20,670,868	CurrentTaxYearAmt
Total	$69,339,528	TotalAmt

Subst And Dsqlfy Prsns Tot SubstAndDsqlfyPrsnsTotGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$12,064,214	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$17,873,696	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$12,131,746	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$7,367,758	CurrentTaxYearMinus1YearAmt
Current Tax Year	$20,876,318	CurrentTaxYearAmt
Total	$70,313,732	TotalAmt

Field	Value	IRS element (for citing)
Public Support Total509	$262,952,086	PublicSupportTotal509Amt

Gross Investment Income509 GrossInvestmentIncome509Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$590,263	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$685,690	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$653,212	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$495,757	CurrentTaxYearMinus1YearAmt
Current Tax Year	$608,999	CurrentTaxYearAmt
Total	$3,033,921	TotalAmt

Investment Income And UBTI InvestmentIncomeAndUBTIGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$590,263	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$685,690	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$653,212	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$495,757	CurrentTaxYearMinus1YearAmt
Current Tax Year	$608,999	CurrentTaxYearAmt
Total	$3,033,921	TotalAmt

Other Income509 OtherIncome509Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$717	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$3,730	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$5,154	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$27	CurrentTaxYearMinus1YearAmt
Current Tax Year	$12,168	CurrentTaxYearAmt
Total	$21,796	TotalAmt

Total Support Calendar Year TotalSupportCalendarYearGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$50,197,056	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$51,777,069	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$51,253,284	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$116,208,514	CurrentTaxYearMinus1YearAmt
Current Tax Year	$66,885,612	CurrentTaxYearAmt
Total	$336,321,535	TotalAmt

Field	Value	IRS element (for citing)
Public Support CY509	0.78180	PublicSupportCY509Pct
Public Support PY509	0.79480	PublicSupportPY509Pct
Investment Income CY	0.00900	InvestmentIncomeCYPct
Investment Income PY	0.00890	InvestmentIncomePYPct
Thirty Thr Pct Suprt Tests CY509	Yes (X)	ThirtyThrPctSuprtTestsCY509Ind

Form990 Schedule A Part VI Form990ScheduleAPartVIGrp

Field	Value	IRS element (for citing)
Form And Line Reference	SCHEDULE A, PART III, LINE 12, EXPLANATION OF OTHER INCOME:	FormAndLineReferenceDesc
Explanation	MISCELLANEOUS INCOME - 2017 AMOUNT: $ 717. 2018 AMOUNT: $ 3,730. 2019 AMOUNT: $ 5,154. 2020 AMOUNT: $ 27. 2021 AMOUNT: $ 12,168.	ExplanationTxt

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

Field	Value	IRS element (for citing)
Contributor	RESTRICTED	ContributorNum

Contributor Business Name ContributorBusinessName

Field	Value	IRS element (for citing)
Business Name Line1	RESTRICTED	BusinessNameLine1

Contributor US Address ContributorUSAddress

Field	Value	IRS element (for citing)
Address Line1	RESTRICTED	AddressLine1
Address Line2	RESTRICTED	AddressLine2
City	RESTRICTED	City
State	RESTRICTED	State
ZIP Code	RESTRICTED	ZIPCode

Field	Value	IRS element (for citing)
Total Contributions	RESTRICTED	TotalContributionsAmt

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$6,386,172	OtherCostOrOtherBasisAmt
Depreciation	$2,962,131	DepreciationAmt
Book Value	$3,424,041	BookValueAmt

Equipment EquipmentGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$5,347,182	OtherCostOrOtherBasisAmt
Depreciation	$4,917,358	DepreciationAmt
Book Value	$429,824	BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$1,397,061	OtherCostOrOtherBasisAmt
Depreciation	$1,319,273	DepreciationAmt
Book Value	$77,788	BookValueAmt

Field	Value	IRS element (for citing)
Total Book Value Land Buildings	$3,931,653	TotalBookValueLandBuildingsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp (4 entries)

DescDesc	AmtAmt
DEPOSITS FROM CAMPAIGN SPONSORS	$560,000
ACCUMULATED POSTRETIREMENT BENEFIT OBLIGATION	$154,559
DEFERRED RENTAL OBLIGATIONS	$1,932,152
RETIREMENT AND OTHER DEFERRED COMPENSATION	$197,496

Field	Value	IRS element (for citing)
Total Liability	$2,844,207	TotalLiabilityAmt
Footnote Text	Yes (X)	FootnoteTextInd
Total Rev Etc Audited Fincl Stmt	$65,497,535	TotalRevEtcAuditedFinclStmtAmt
Net Unrealized Gains Invst	-$3,679,038	NetUnrealizedGainsInvstAmt
Donated Services And Use Fclts	$1,477,000	DonatedServicesAndUseFcltsAmt
Other Revenue	$1,254,328	OtherRevenueAmt
Revenue Not Reported	-$947,710	RevenueNotReportedAmt
Revenue Subtotal	$66,445,245	RevenueSubtotalAmt
Revenue Not Reported Fincl Stmt	$0	RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990	$66,445,245	TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt	$86,369,316	TotExpnsEtcAuditedFinclStmtAmt
Donated Services Use Fclts	$1,477,000	DonatedServicesUseFcltsAmt
Other Expenses Included	$1,209,305	OtherExpensesIncludedAmt
Expenses Not Reported	$2,686,305	ExpensesNotReportedAmt
Expenses Subtotal	$83,683,011	ExpensesSubtotalAmt
Expenses Not Rpt Fincl Stmt	$0	ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990	$83,683,011	TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail (3 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
PART X, LINE 2:	THE COUNCIL IS EXEMPT FROM FEDERAL INCOME TAXES UNDER SECTION 501(C) (3) OF THE INTERNAL REVENUE CODE AND FROM STATE AND LOCAL TAXES UNDER COMPARABLE LAWS. ACCORDINGLY, NO INCOME TAX EXPENSE OR LIABILITY IS RECORDED IN THE FINANCIAL STATEMENTS.
PART XI, LINE 2D - OTHER ADJUSTMENTS:	ACTUARIAL GAIN ON ACCUMULATED POST RETIREMENT OBLIGATION 45,023. SPECIAL EVENT EXPENSES REPORTED ON PART VIII, LINE 8B 1,209,305.
PART XII, LINE 2D - OTHER ADJUSTMENTS:	SPECIAL EVENT EXPENSES REPORTED ON PART VIII, LINE 8B 1,209,305.

Schedule G IRS990ScheduleG

Fundraising Event Information FundraisingEventInformationGrp

Field	Value	IRS element (for citing)
Event1	ANNUAL DINNER	Event1Nm
Gross Receipts Event1	$6,258,902	GrossReceiptsEvent1Amt
Charitable Contri Event1	$5,987,402	CharitableContriEvent1Amt
Gross Revenue Event1	$271,500	GrossRevenueEvent1Amt
Rent Facility Costs Event1	$266,049	RentFacilityCostsEvent1Amt
Other Direct Expenses Event1	$943,256	OtherDirectExpensesEvent1Amt
Gross Receipts Total	$6,258,902	GrossReceiptsTotalAmt
Charitable Contributions Tot	$5,987,402	CharitableContributionsTotAmt
Gross Revenue Total Events	$271,500	GrossRevenueTotalEventsAmt
Rent Fclty Costs Total Events	$266,049	RentFcltyCostsTotalEventsAmt
Oth Direct Expnss Total Events	$943,256	OthDirectExpnssTotalEventsAmt
Direct Expense Summary Events	$1,209,305	DirectExpenseSummaryEventsAmt
Net Income Summary	-$937,805	NetIncomeSummaryAmt

Schedule J IRS990ScheduleJ

Field	Value	IRS element (for citing)
First Class Or Charter Travel	Yes (X)	FirstClassOrCharterTravelInd
Club Dues Or Fees	Yes (X)	ClubDuesOrFeesInd
Written Policy Ref T And E Expnss	Yes (1)	WrittenPolicyRefTAndEExpnssInd
Substantiation Required	Yes (1)	SubstantiationRequiredInd
Compensation Committee	Yes (X)	CompensationCommitteeInd
Independent Consultant	Yes (X)	IndependentConsultantInd
Compensation Survey	Yes (X)	CompensationSurveyInd
Board Or Committee Approval	Yes (X)	BoardOrCommitteeApprovalInd
Severance Payment	0	SeverancePaymentInd
Supplemental Nonqual Rtr Plan	0	SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm	0	EquityBasedCompArrngmInd
Comp Based On Revenue Of Flng Org	0	CompBasedOnRevenueOfFlngOrgInd
Comp Bsd On Rev Related Orgs	0	CompBsdOnRevRelatedOrgsInd
Comp Bsd Net Earns Flng Org	0	CompBsdNetEarnsFlngOrgInd
Comp Bsd Net Earns Rltd Orgs	0	CompBsdNetEarnsRltdOrgsInd
Any Non Fixed Payments	Yes (1)	AnyNonFixedPaymentsInd
Initial Contract Exception	0	InitialContractExceptionInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (19 entries)

TitleTitleTxt	Base Compensation Filing OrgBaseCompensationFilingOrgAmt	Compensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmt	Bonus Filing OrganizationBonusFilingOrganizationAmount	Bonus Related OrganizationsBonusRelatedOrganizationsAmt	Other Compensation Filing OrgOtherCompensationFilingOrgAmt	Other Compensation Rltd OrgsOtherCompensationRltdOrgsAmt	Deferred Compensation Flng OrgDeferredCompensationFlngOrgAmt	Deferred Comp Rltd OrgsDeferredCompRltdOrgsAmt	Nontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmt	Nontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmt	Total Compensation Filing OrgTotalCompensationFilingOrgAmt	Total Compensation Rltd OrgsTotalCompensationRltdOrgsAmt	Comp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmt	Comp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
LISA SHERMAN
PRESIDENT AND CEO	$672,570	$0	$314,250	$0	$268,885	$0	$602,384	$0	$37,622	$0	$1,895,711	$0	$553,745	$0
BARBARA LESHINSKY
CHIEF REVENUE & DEVELOPMENT	$352,634	$0	$449,080	$0	$28,022	$0	$232,614	$0	$28,588	$0	$1,090,938	$0	$468,313	$0
PAULA VEALE
CHIEF MARKETING & COMMUNICATION	$318,762	$0	$96,200	$0	$78,230	$0	$170,820	$0	$40,120	$0	$704,132	$0	$160,141	$0
KENNETH KROLL
CHIEF FINANCIAL OFFICER	$291,563	$0	$84,000	$0	$7,733	$0	$94,539	$0	$27,061	$0	$504,896	$0	$84,000	$0
KATHLEEN KAYSE
CHIEF MEDIA	$282,054	$0	$86,500	$0	$23,653	$0	$91,954	$0	$4,479	$0	$488,640	$0	$86,500	$0
HEIDI ARTHUR
CHIEF CAMPAIGN DEVELOPMENT	$273,932	$0	$81,700	$0	$5,515	$0	$88,033	$0	$29,193	$0	$478,373	$0	$81,700	$0
KATE EMANUEL
CHIEF BUSINESS OPERATIONS & STRATEGY	$240,497	$0	$77,938	$0	$24,447	$0	$74,674	$0	$27,496	$0	$445,052	$0	$77,938	$0
MICHELLE HILLMAN
CHIEF CAMPAIGN DEVELOPMENT	$250,252	$0	$77,925	$0	$23,244	$0	$87,384	$0	$4,134	$0	$442,939	$0	$77,925	$0
REGINA BRADLEY
CHIEF TALENT & FACILITIES	$249,513	$0	$74,125	$0	$3,596	$0	$78,742	$0	$24,284	$0	$430,260	$0	$74,125	$0
DANIELLE LINET
SENIOR VP	$196,165	$0	$46,500	$0	$1,021	$0	$55,998	$0	$38,884	$0	$338,568	$0	$41,500	$0
ELISE JAMES
CHIEF EQUITY OFFICER	$203,957	$0	$25,750	$0	$583	$0	$75,200	$0	$20,655	$0	$326,145	$0	$0	$0
ANNE DEO
SENIOR VP	$175,365	$0	$48,300	$0	$562	$0	$50,949	$0	$41,276	$0	$316,452	$0	$48,300	$0
ANTHONY FOLENO
SENIOR VP	$202,560	$0	$41,350	$0	$996	$0	$50,333	$0	$13,620	$0	$308,859	$0	$41,350	$0
ELLYN FISHER
SENIOR VP	$164,095	$0	$43,500	$0	$1,527	$0	$49,676	$0	$44,453	$0	$303,251	$0	$43,500	$0
SARA WEISENTHAL
SENIOR VP	$188,496	$0	$39,500	$0	$1,176	$0	$48,903	$0	$13,391	$0	$291,466	$0	$39,500	$0
ANASTASIA GOODSTEIN
SENIOR VP	$171,901	$0	$37,950	$0	$1,151	$0	$44,754	$0	$32,241	$0	$287,997	$0	$37,950	$0
ANTHONY SIGNORELLI
SVP, CORPORATE PARTNERSHIPS	$172,902	$0	$47,500	$0	$535	$0	$50,983	$0	$15,840	$0	$287,760	$0	$47,500	$0
KATHERINE PASTRE
SENIOR VP	$171,204	$0	$35,600	$0	$2,020	$0	$39,129	$0	$14,556	$0	$262,509	$0	$35,600	$0
DEBORAH LEITER
SENIOR VP	$166,444	$0	$32,340	$0	$623	$0	$45,252	$0	$849	$0	$245,508	$0	$32,340	$0

Supplemental Information Detail SupplementalInformationDetail (2 entries)

Form And Line ReferenceFormAndLineReferenceDesc

ExplanationExplanationTxt

PART I, LINE 1A

THE AD COUNCIL PROVIDED REIMBURSEMENT FOR BUSINESS OR FIRST CLASS TRAVEL TO THE CEO PER CONTRACT IF FLYING DISTANCE (4 HOURS) OR INTERNATIONAL. THE AD COUNCIL PROVIDED AN ANNUAL MEMBERSHIP TO A HEALTH CLUB FOR THE FOLLOWING EMPLOYEES: LISA SHERMAN, KENNETH KROLL, BARBARA LESHINSKY, KATHLEEN KAYSE, HEIDI ARTHUR, MICHELLE HILLMAN, REGINA BRADLEY, DANIELLE LINET, SARA WEISENTHAL, ANNE DEO, ANTHONY SIGNORELLI, AND ANASTASIA GOODSTEIN.

PART I, LINE 7

AMOUNTS INCLUDED IN COLUMN C REFLECT BONUSES EARNED IN THE FISCAL YEAR BUT PAID OUT TWO AND A HALF MONTHS AFTER THE TAX YEAR ENDED. THEREFORE, THE AMOUNTS HAVE BEEN INCLUDED IN DEFERRED COMPENSATION AS REQUIRED BY THE FORM INSTRUCTIONS. DURING FISCAL YEAR 2018 AND AT THE REQUEST OF THE COMPENSATION COMMITTEE, THE AD COUNCIL ENTERED INTO A LONG-TERM INCENTIVE PLAN AGREEMENT AS A PART OF A SUCCESSION PLANNING STRATEGY, WITH ITS CHIEF REVENUE & DEVELOPMENT OFFICER, BARBARA LESHINSKY. THIS AGREEMENT IS BASED ON ACHIEVING A SPECIFIC TARGET OVER A THREE-YEAR PERIOD AND UPON ACHIEVEMENT THE AGREEMENT PROVIDES FOR A ONE-TIME PAYOUT. EMPLOYEE BARBARA LESHINSKY RECEIVED A ONE-TIME PAYOUT FOR HER LONG-TERM INCENTIVE PLAN FOR FISCAL YEARS FY18, FY19 & FY20 IN THE AMOUNT OF $330,000 IN JANUARY 2021. THIS AMOUNT IS REFLECTED ON SCHEDULE J, PART II, COLUMN B (II). DURING FISCAL YEAR 2021 THE AD COUNCIL ENTERED INTO A FINAL LONG-TERM INCENTIVE PLAN AGREEMENT WITH BARBARA LESHINSKY. DURING FISCAL YEAR 2022 AN ACCRUAL OF $115,312 WAS RECORDED TO REPRESENT THE EARNED PORTION OF THE TARGET ACHIEVED. THIS AMOUNT IS REFLECTED ON SCHEDULE J, PART II, COLUMN C.

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (11 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
FORM 990, PART I, LINE 1:	THE AD COUNCIL CONVENES CREATIVE STORYTELLERS TO EDUCATE, UNITE AND UPLIFT AUDIENCES BY OPENING HEARTS, INSPIRING ACTION, AND ACCELERATING CHANGE AROUND THE MOST PRESSING ISSUES IN AMERICA. SINCE OUR FOUNDING, THE AD COUNCIL AND OUR PARTNERS IN ADVERTISING, MEDIA, MARKETING, AND TECH HAVE BEEN BEHIND SOME OF THE COUNTRY'S MOST ICONIC AND IMPACTFUL CAMPAIGNS - SMOKEY BEAR, A MIND IS A TERRIBLE THING TO WASTE, LOVE HAS NO LABELS, TEAR THE PAPER CEILING AND MANY MORE. WITH A CURRENT FOCUS ON MENTAL HEALTH, RACIAL JUSTICE, GUN VIOLENC, OPIOID CRISIS, AND OTHER CRITICAL ISSUES, THE AD COUNCIL'S NATIONAL CAMPAIGNS ENCOMPASS ADVERTISING AND MEDIA CONTENT, GROUND GAME AND COMMUNITY EFFORTS, TRUSTED MESSENGER, AND INFLUENCER ENGAGEMENT, AMONG OTHER INNOVATIVE STRATEGIES TO MOVE THE NEEDLE ON THE MOST IMPORTANT ISSUES OF THE DAY.
FORM 990, PART III, LINE 4A:	WHILE DONATED MEDIA IS ESSENTIAL TO THE SUCCESS OF THE CAMPAIGNS, WE ULTIMATELY STRIVE TO INSPIRE ACTION AND IMPROVE LIVES. WE CONTINUALLY SEEK WAYS TO INNOVATE AND TO ENHANCE THE IMPACT OF OUR CAMPAIGNS, AND THIS YEAR WAS NO DIFFERENT. WE SECURED NEW CREATIVE, TECHNOLOGICAL, DIGITAL, MOBILE AND MEDIA PARTNERS TO DEEPEN ENGAGEMENT AND DRIVE BEHAVIORAL SHIFTS AMONG ALL OUR TARGET AUDIENCES. SPECIFICALLY, WE: -WORKED WITH BEST-IN-CLASS CREATIVE PARTNERS (INCLUDING DENTSU, MCKINNEY, BARTLE BOGLE HEGARTY, HILL HOLIDAY, PEREIRA O'DELL, R/GA, FCB, DROGA5, LEO BURNETT, META CREATIVE SHOP AND FLUENT360, AMONG OTHERS) WHO DONATED THEIR PRO BONO CREATIVE RESOURCES TO KICKOFF NEW EFFORTS FOR AND/OR LAUNCH OVER 28 CAMPAIGNS, INCLUDING: -YOUTH FENTANYL AWARENESS: THE AD COUNCIL CONVENED A COALITION OF LEADING TECH INDUSTRY PARTNERS, INCLUSIVE OF SNAP, META, AND YOUTUBE, TO SUPPORT THE DEVELOPMENT OF NEW CAMPAIGNS TO EDUCATE YOUNG PEOPLE AND THEIR PARENTS ABOUT THE DANGERS OF FENTANYL. THE AD COUNCIL PARTNERED WITH JOAN CREATIVE, A WOMEN-LED CREATIVE AGENCY, TO ESTABLISH A COMMUNICATIONS PLATFORM AND FULLY INTEGRATED CAMPAIGN TARGETED TO YOUTH AND COLLABORATED WITH META'S CREATIVE SHOP ON A CAMPAIGN FOR PARENTS. -END FAMILY FIRE (GUN SAFETY) VETERANS: THE AD COUNCIL LAUNCHED "SERVICE NEVER STOPS", A NEW VETERAN-FOCUSED EFFORT UNDER THE LONGSTANDING END FAMILY FIRE CAMPAIGN, WHICH BROUGHT GREATER ATTENTION TO THE IMPORTANCE OF SECURE GUN STORAGE TO PROTECT VETERANS AND THEIR LOVED ONES FROM GUN SUICIDE. THE "SERVICE NEVER STOPS" PLATFORM WAS DEVELOPED IN PARTNERSHIP WITH META CREATIVE SHOP FOR ONLINE VIDEO AND ADAPTED FOR TV AND RADIO IN PARTNERSHIP WITH VETERAN-OWNED AND LED MEDIA AGENCY WE ARE THE MIGHTY AND ITS SUBSIDIARIES. THE CREATIVE TAPS INTO THE INSIGHT THAT VETERANS ARE DEEPLY COMMITTED TO SERVING OTHERS AND FEATURES REAL STORIES FROM VETERANS ABOUT WHY THEY STORE THEIR GUNS LOCKED, UNLOADED AND AWAY FROM AMMUNITION TO HELP PREVENT GUN SUICIDE. -LOVE HAS NO LABELS (DIVERSITY & INCLUSION): LAUNCHED A NEW EFFORT, LOVE LIVES ON, TO SHOW HOW INDIVIDUALS ACTED WITH LOVE FOLLOWING INSTANCES OF HATE AND INJUSTICE. LOVE LIVES ON FEATURES THE REAL STORIES OF BRIDGETT FLOYD (SISTER OF GEORGE FLOYD), BARBARA POMA (OWNER OF ONEPULSE NIGHT CLUB), AND MADDY PARK (FOUNDER OF CAFE MADDY CAB) TO INSPIRE AMERICANS TO REALIZE THE IMPACT AND POWER OF OUR INDIVIDUAL ACTIONS. THE WORK DRIVES AUDIENCES TO LOVEHASNOLABELS.COM WHERE VISITORS CAN LEARN ABOUT ISSUES OF BIAS AND DISCRIMINATION, UNDERSTAND WHAT ACTIONS OF ALLYSHIP ARE MEANINGFUL TO DIFFERENT COMMUNITIES AND SUPPORT ORGANIZATIONS THAT ARE WORKING TO CREATE A MORE EQUITABLE, INCLUSIVE, AND JUST WORLD FOR COMMUNITIES WHO HAVE BEEN HISTORICALLY MARGINALIZED. -COVID VACCINE EDUCATION INITIATIVE: LAUNCHED SEVERAL CAMPAIGNS AS PART OF "IT'S UP TO YOU" TO EXTEND THE REACH TO SEVERAL PRIORITY AUDIENCES INCLUDING RURAL, YOUNG ADULTS, PARENTS, AND FAITH COMMUNITIES. WE ALSO LAUNCHED A CAMPAIGN SPECIFIC TO BOOSTER SHOTS. THE INITIATIVE CONTINUED TO INCLUDE EXTENSIVE RESEARCH, CREATIVE DEVELOPMENT SPECIFIC TO PRIORITY AUDIENCES, AND A DEEP COALITION OF HUNDREDS OF PARTNERS REPRESENTING OF EVERY SECTOR OF THE NATION (INCLUDING BUSINESS, HEALTH CARE, SCIENTIFIC, MEDICAL, NONPROFIT, ADVERTISING AND MEDIA, AND MORE). NEW IT'S UP TO YOU CAMPAIGNS INCLUDED: -RURAL: CONTINUED EFFORTS TO REACH RURAL AUDIENCES WITH IMPORTANT COVID VACCINE INFORMATION BY LAUNCHING A SERIES OF PSAS IN OCTOBER 2021. THE VIDEO SERIES FEATURED SEVEN REAL STORIES FROM RURAL AMERICA ABOUT THE IMPACT OF COVID AND THE DECISION-MAKING PROCESS AROUND COVID VACCINES. ALL ASSETS DROVE TO GETVACCINEANSWERS.ORG TO GET TRUSTED INFORMATION FROM THE CDC AND FIND A LOCATION TO GET A COVID VACCINATION. -BOOSTERS: AS BOOSTER SHOTS BECAME AVAILABLE FOR COVID VACCINES, THE AD COUNCIL DEVELOPED AND DISTRIBUTED ASSETS TO HELP EDUCATE THE PUBLIC AND STRESS THE URGENCY OF STAYING UP TO DATE WITH COVID VACCINATIONS. AD COUNCIL DEVELOPED NEW PSAS FEATURING DOCTORS AND HEALTHCARE PROVIDERS IN COLLABORATION WITH CDC TO TALK ABOUT BOOSTER SHOTS IN BOTH ENGLISH AND SPANISH. AD COUNCIL ALSO DEVELOPED PSAS IN PARTNERSHIP NBCU THAT FOCUSED ON STAYING UP-TO-DATE ON VACCINES AHEAD OF THE HOLIDAY SEASON AND WINTER MONTHS. THE GETVACCINEANSWERS.ORG WEBSITE WAS CONTINUOUSLY UPDATED WITH NEW CONTENT FROM CDC AS INFORMATION ABOUT BOOSTER SHOTS WAS AVAILABLE. THE AD COUNCIL ALSO LED SEVERAL INNOVATIVE EFFORTS ON BEHALF OF OUR CAMPAIGNS, INCLUDING: -END FAMILY FIRE (GUN SAFETY): IN THE SPRING OF 2022, THE END FAMILY FIRE CAMPAIGN LAUNCHED A LOCALIZED, STATEWIDE INITIATIVE IN PARTNERSHIP WITH THE MISSOURI FOUNDATION FOR HEALTH FOCUSED ON FIREARM SUICIDE PREVENTION THROUGH SAFE GUN STORAGE. THE EFFORT IN MISSOURI USED A HYBRID MEDIA APPROACH THAT LEANED HEAVILY INTO PAID MEDIA WITH DIGITAL PROGRAMMATIC MEDIA AND LOCAL BROADCAST TV FLIGHTS TO GUARANTEE TARGETED REACH FOR THE CAMPAIGN MESSAGE. THE PAID MEDIA FLIGHTS WERE SUPPLEMENTED BY THE AD COUNCIL'S DONATED MEDIA DISTRIBUTION NETWORK IN THE STATE TO CONTINUE SEEDING THE MESSAGE AMONG THE GENERAL MARKET AUDIENCE. THIS UNIQUE MEDIA STRATEGY OFFERED THE OPPORTUNITY TO DIRECTLY REACH OUR PRIORITY AUDIENCE WHILE ALSO ENSURING COVERAGE IN A STATE OF PARTICULAR INTEREST. -FENTANYL AWARENESS: IN ORDER TO ADDRESS THE OVERDOSE CRISIS THAT OUR COUNTRY IS FACING, THE AD COUNCIL CONVENED A COALITION OF TECH INDUSTRY PARTNERS, INCLUDING SNAP, META, AND YOUTUBE TO CHAMPION AND FUND THE CREATION OF OUR YOUTH FENTANYL AWARENESS WORK, CREATING AN OPPORTUNITY FOR KEY PARTNERS TO COME TOGETHER ON A CRITICAL ISSUE. BEYOND THE SUPPORT OF LEADING TECH PARTNERS, THE CAMPAIGN ALSO ENLISTED THE SUPPORT OF PUBLIC HEALTH & ISSUE EXPERTS IN YOUTH SUBSTANCE USE PREVENTION, INCLUDING SHATTERPROOF, SONG FOR CHARLIE AND THE PARTNERSHIP TO END ADDICTION, TO ENSURE THE COMMUNICATIONS APPROACH AND STRATEGY WAS APPROPRIATELY ROOTED IN AND ADDRESSING THE NUANCES OF THIS ISSUE. -LOVE HAS NO LABELS (DIVERSITY & INCLUSION): THE LOVE LIVES ON CREATIVE DEVELOPMENT PROCESS WAS INTENTIONALLY COLLABORATIVE AND INCLUSIVE: WE ENGAGED ISSUE EXPERTS THAT REPRESENT COMMUNITIES FACING DISCRIMINATION TO REVIEW THE STRATEGY, CREATIVE CONCEPTS AND ROUGH CUTS. WE TESTED THE WORK AMONG BOTH OUR TARGET AUDIENCE AND THE COMMUNITIES REPRESENTED IN THE WORK TO ENSURE THE CREATIVE WAS MOTIVATING AND CULTURALLY SENSITIVE. WE WORKED EXTREMELY CLOSELY WITH GEORGE FLOYD'S FAMILY FOUNDATION, CAFE MADDY CAB AND ONEPULSE TO AUTHENTICALLY AND SENSITIVELY TELL THE STORIES OF BRIDGETT FLOYD, MADDY PARK AND BARBARA POMA. THE TEAM TOOK A DOCUMENTARY-STYLE APPROACH TO ENSURE WE WEREN'T PUTTING WORDS IN THEIR MOUTH OR SCRIPTING THEM: THESE ARE THEIR EXPERIENCES AND THEIR WORDS. OUR TEAM BEGAN BY INTERVIEWING THEM AND CAPTURING THEIR RESPONSES, ULTIMATELY FRAMING HOW THEY EACH ACTED WITH LOVE IN THE FACE OF BIAS, HATE AND DISCRIMINATION. -BELONGING BEGINS WITH US: THE AD COUNCIL FOCUSED EFFORTS ON THE BELONGING BEGINS WITH US CAMPAIGN ON EXPANDING LOCAL PARTNERSHIPS AND CREATING TOOLS FOR COMMUNITY ACTIVATION IN THE SPRING OF 2022. WE PARTNERED WITH CAPROCK STRATEGIES TO FOSTER RELATIONSHIPS WITH ORGANIZATIONS SERVING RURAL COMMUNITIES, INCLUDING THE NATIONAL 4-H COUNCIL, NATIONAL FFA ORGANIZATION, OKLAHOMA DEPARTMENT OF HUMAN SERVICES AND BAYLOR COLLABORATIVE ON HUNGER AND POVERTY, AS A WAY TO BETTER CONNECT THE CAMPAIGN'S AIR GAME AND GROUND GAME. ADDITIONALLY, THE CAMPAIGN DEVELOPED A TURNKEY COMMUNITY ACTIVATION GUIDE TO AMPLIFY THE BRIDGE-BUILDING WORK BEING DONE BY INDIVIDUALS AND ORGANIZATIONS ACROSS THE COUNTRY, INCLUDING THE YMCA, WHICH SHARED THE GUIDE WITH THEIR CHAPTERS TO INSPIRE THEIR WORK. SEVERAL ACCOMPLISHMENTS AND INNOVATIVE EFFORTS SPECIFIC TO THE AD COUNCIL'S MEDIA MODEL WERE ALSO IMPLEMENTED, INCLUDING: -MET STRATEGIC PRIORITIZATION SCORECARD GOALS FOR AD COUNCIL'S 25 SCORECARD CAMPAIGNS; DELIVERING CAMPAIGN KPIS AND BREAKTHROUGH PARTNERSHIPS; AND INCREASING INVENTORY ACCESS VIA INNOVATIVE AD OPS INITIATIVES. -EXECUTED THE COVID VACCINE EDUCATION (VAX) MEDIA STRATEGY DEVELOPED IN PARTNERSHIP WITH DENTSU HEALTH, ACHIEVING 75% REACH AND RESULTING IN 74% OF AMERICANS AGE 18+ BEING FULLY VACCINATED, 66% INCLUDING CHILDREN AGE 5+. -EXECUTED OVER 40 INTEGRATED VAX PARTNERSHIPS INCLUDING CONTENT PRODUCTION, COLLATERAL, TALENT ENGAGEMENT AND PROGRAMMING. -EVOLVED THE VAX DONATED MEDIA PMP TO SUPPORT THE CURRENT DOCKET AND SOURCE NEW PARTNERS FOR FY23 GROWTH. -STRATEGICALLY IMPLEMENTED PUBLISHER BLIND VAX PAID PROGRAMMATIC (MADE POSSIBLE BY FUNDING PARTNERS) TO AUGMENT DONATED MEDIA; ENSURING WE HAD SCALE AGAINST SPECIFIC GEOGRAPHIC AND DEMOGRAPHIC POCKETS OF VACCINE HESITANCY. IMPLEMENTED STRATEGIC DATA AND MEASUREMENT PARTNERSHIPS WITH ENGINE/EMX AND LUCID TO TARGET HARD TO DEFINE/HARD TO REACH AUDIENCES AND PROVIDE IN-DEPTH ANALYSIS OF HOW VARIOUS AUDIENCES AND OVERALL CAMPAIGNS PERFORMED.
-GREW THE FY21 IMPRESSIONS FOR GOOD FRAMEWORK LEVERAGING BRANDS AS	ADDED VALUE FOR THEIR PAID BUYS AND DEVELOPING CO-BRANDED PARTNERSHIPS SUPPORTING OUR CAMPAIGNS. -GENERATED WIDESPREAD INDUSTRY INTEREST IN AD COUNCIL'S EVOLVING MEDIA MODEL THROUGH VAX INITIATIVES, LEADING TO HIGH PROFILE THOUGHT LEADERSHIP OPPORTUNITIES INCLUDING ADWEEK WITH LUCID AND THE TRADE DESK; LINKEDIN LIVE WITH LUCID; CES WITH DIGITAL HOLLYWOOD; AND MEDIAWEEK WITH ENGINE. -BUILT RELATIONSHIPS WITH AGENCIES SUCH AS JOY COLLECTIVE, REPUBLICA HAVAS AND LATINOVATIONS, GAINING VALUABLE INSIGHT INTO THE UNIQUE FINANCIAL CHALLENGES FACED BY MEDIA PARTNERS REACHING MULTICULTURAL AUDIENCES. THESE INSIGHTS INSPIRED AD COUNCIL'S FIRST INTENTIONAL PMP, WHERE AD COUNCIL CAMPAIGNS CAN SUPPORT MINORITY OWNED AND MINORITY FOCUSED SITES (WOMEN, LGBTQIA+, VETERANS, BLACK, HISPANIC, AAPI) THROUGH PAID MEDIA BUYS. ADDITIONALLY, THE AD COUNCIL OVERSAW SEVERAL PROJECTS FOR OUR CAMPAIGN'S DIGITAL PRODUCTS: -LAUNCHED THREE NEW WEBSITES FOR VETERAN'S CRISIS PREVENTION, HIGH BLOOD PRESSURE AND FLU PREVENTION. -LAUNCHED AN EMAIL PROGRAM FOR OUR RETIREMENT CAMPAIGN WITH AARP. -LAUNCHED A COVID VACCINE TOOLKIT FOR ORGANIZATIONS WORKING IN RURAL COMMUNITIES. -OPTIMIZED WEBSITES FOR RETIREMENT, HIGH SCHOOL EQUIVALENCY AND DIVERSITY AND INCLUSION CAMPAIGNS. ON BEHALF OF CREATORS FOR GOOD, THE AD COUNCIL'S IN-HOUSE TALENT ENGAGEMENT ARM THAT PARTNERS WITH CELEBRITIES, DIGITAL CREATORS, MUSICIANS, ATHLETES, GAMERS, AND MORE TO CHAMPION SOCIAL ISSUES, THE AD COUNCIL: -THE AD COUNCIL REIMAGINED, OPTIMIZED AND PUBLICLY LAUNCHED THE PROGRAM TO CAMPAIGN SPONSORS AND THE PUBLIC/PRESS. -BUILDING ON LEARNINGS FROM THE COVID -19 VACCINE EDUCATION CAMPAIGN, THE NEW CREATORS FOR GOOD EXPANDED TO ENCOMPASS ALL TRUSTED MESSENGERS (INCLUDING SUBJECT MATTER EXPERTS AND FAITH LEADERS) AND WAS POSITIONED AS THE PREMIER PARTNER FOR MOBILIZING INFLUENTIAL TRUSTED MESSENGERS IN SUPPORT OF THE COUNTRY'S MOST PRESSING ISSUES. THE NEW CREATORS FOR GOOD INCLUDES EXPANDED YEAR-ROUND OFFERINGS AND WILL RESULT IN INCREASED CAMPAIGN IMPACT AS WELL AS ELEVATED BRAND POSITIONING FOR THE AD COUNCIL AMONG OUR KEY CONSTITUENCIES. -INFLUENCERS AND TRUSTED MESSENGERS ACTIVATED INCLUDED THE TODAY SHOW ANCHORS FOR STEM FOR GIRLS, POPE FRANCIS FOR COVID-19 VACCINE EDUCATION AND MIKE ALFARO FOR EMERGENCY PREPAREDNESS. -THE AD COUNCIL ALSO FIELDED AN EXTENSIVE TRUSTED MESSENGER STUDY WHERE WE INTRODUCED A TRUSTED MESSENGER ECOSYSTEM FOR SOCIAL CAUSES. -SINCE THE PROGRAM FIRST LAUNCHED IN 2015, CREATORS FOR GOOD HAS ENGAGED MORE THAN 2,300 INFLUENTIAL VOICES REACHING MORE THAN 251 MILLION AMERICANS ACROSS OVER 50 CAMPAIGN ISSUES WITH MORE THAN 200 INDIVIDUAL ACTIVATIONS AND NEARLY 5,000 PIECES OF CONTENT. THE AD COUNCIL'S SPARK INNOVATION PRACTICE DESIGNED AND LEAD 10+ WORKING SESSIONS AND CO-CREATIONS FOR VARIOUS INTERNAL EFFORTS INCLUDING DEI; DESIGNED AND LED A SESSION FOR AARP'S SAVING FOR RETIREMENT CAMPAIGN; AND ESTABLISHED A PRO BONO PARTNERSHIP WITH CANVAS8, A TREND RESEARCH AGENCY, THAT INSPIRED A SERIES OF TREND-FOCUSED ADLIBBING POSTS AND PROVIDED RESEARCH FOR THE SPARK TRENDS & COFFEE SERIES. THE AD COUNCIL HAD 38 NATIONAL MULTIMEDIA PUBLIC SERVICE CAMPAIGNS IN MARKET ON BEHALF OF NONPROFIT ORGANIZATIONS AND GOVERNMENT AGENCIES. WITH THE GOAL OF INSPIRING CHANGE AND IMPROVING LIVES, THE CAMPAIGNS ADDRESS FOUR CRITICAL AREAS: 1) FAMILY & COMMUNITY 2) HEALTH, 3) SAFETY AND 4) EDUCATION. FAMILY & COMMUNITY: THE FAMILY AND COMMUNITY CAMPAIGNS STRIVE TO BUILD VIBRANT FAMILIES AND COMMUNITIES ACROSS THE UNITED STATES. IN FY22, WE MAINTAINED OR LAUNCHED NEW WORK FOR THE FOLLOWING CAMPAIGNS: ADOPTION FROM FOSTER CARE, CAREGIVER ASSISTANCE, DISCOVERING NATURE, LOVE HAS NO LABELS (DIVERSITY & INCLUSION), ENDING HUNGER, FATHERHOOD INVOLVEMENT, IMMIGRANT INCLUSION, SHELTER PET ADOPTION, SUICIDE PREVENTION, AND TEEN BULLYING PREVENTION. IN THIS CATEGORY OF CAMPAIGNS, NOTABLE FY22 ACCOMPLISHMENTS INCLUDE: -ADOPTION FROM FOSTER CARE'S PODCAST SERIES "NAVIGATING ADOPTION: PRESENTED BY ADOPTUSKIDS" HAS MADE QUITE THE SPLASH! FROM LAUNCH IN AUGUST OF 2021 THROUGH JUNE OF 2022, THE PODCAST HAS GARNERED OVER 20,000 LISTENS ACROSS THE 6-EPISODE SERIES. THE PODCAST LANDING PAGE RECEIVED OVER 72,000 VIEWS SINCE LAUNCH, WITH LISTENERS ACROSS APPLE PODCASTS, SPOTIFY, IHEARTRADIO, PANDORA, AND OTHER MAJOR PLATFORMS. GIVE IT A LISTEN AT ADOPTUSKIDS.ORG/PODCAST, OR WHEREVER YOU GET YOUR PODCASTS. -LOVE HAS NO LABELS (DIVERSITY & INCLUSION): -LOVE HAS NO LABELS CONTINUED MOMENTUM BEHIND ITS FIGHT FOR FREEDOM EFFORT, INTENDED TO MOBILIZE THE PUBLIC TO JOIN THE FIGHT AGAINST RACIAL JUSTICE FACING THE BLACK COMMUNITY. SINCE ITS LAUNCH FOLLOWING GEORGE FLOYD'S MURDER IN 2020, 31% OF THE PUBLIC ARE AWARE OF THE PSAS, AND WE'VE DRIVEN OVER 2 MILLION VISITS TO THE FIGHT FOR FREEDOM LANDING PAGE WHERE THE PUBLIC CAN EDUCATE THEMSELVES ON RACISM AND INJUSTICE; TAKE ACTION TO SUPPORT THE BLACK COMMUNITY; AND ENGAGE WITH ORGANIZATIONS THAT ARE FIGHTING FOR EQUALITY AND JUSTICE. -AMAZON SAW A 5X INCREASE IN THE NUMBER OF USERS ASKING "ALEXA, WHAT IS LOVE?" SINCE THE LAUNCH OF THE LOVE HAS NO LABELS PARTNERSHIP. ACROSS CREATIVE ASSETS (VIDEO, BANNERS) OUR REACH IS OVER 50 MILLION, AND OUR VIDEOS ARE AVERAGING A 97% VIDEO COMPLETION RATE (95% ABOVE AMAZON'S BENCHMARK). WE'RE ALSO SEEING STRONG ENGAGEMENT ON THE DIGITAL LANDING PAGE DEDICATED TO THIS PARTNERSHIP: 95% OF VISITORS SCROLL COMPLETELY DOWN THE DIGITAL LANDING PAGE EXPERIENCE (212% ABOVE BENCHMARK), AND WE'RE SEEING AN 84% ENGAGEMENT RATE ON THE PAGE (WHICH IS 87% ABOVE BENCHMARK). HEALTH: IN FY22, THE HEALTH CAMPAIGNS PROMOTED HEALTHY BEHAVIORS AND PREVENTION THROUGH EFFORTS ON ALZHEIMER'S AWARENESS, AUTISM AWARENESS, CORONAVIRUS RESPONSE, CORONAVIRUS VACCINE EDUCATION, FLU VACCINATION, LUNG CANCER SCREENING, HIGH BLOOD PRESSURE, AND TYPE 2 DIABETES PREVENTION, AND YOUTH VAPING PREVENTION. IN THIS CATEGORY OF CAMPAIGNS, NOTABLE FY22 ACCOMPLISHMENTS INCLUDE: -THE AD COUNCIL CONTINUED TO BUILD ON THE SUCCESS OF OUR COVID VACCINE EDUCATION INITIATIVE, WHICH WAS ONE OF THE BIGGEST EFFORTS IN OUR HISTORY. THIS UNPARALLELED EFFORT WAS IN PARTNERSHIP WITH THE COVID COLLABORATIVE AND THEIR BIPARTISAN NETWORK OF LEADERS IN PUBLIC HEALTH, EDUCATION, THE BUSINESS COMMUNITY AND MORE. THE AD COUNCIL LEVERAGED OUR DEEP RELATIONSHIPS WITH MEDIA OUTLETS, CREATIVE AGENCIES, INSIGHT AND ANALYTIC FIRMS, CORPORATE BRANDS, SOCIAL PLATFORMS AND INFLUENCERS TO DRIVE EXTENSIVE EXPOSURE, ENGAGEMENT AND EDUCATE THE PUBLIC ABOUT COVID-19 VACCINES. RESULTS INCLUDE: -$292.5M IN MEDIA SUPPORT AND RELATED PUBLICITY ACROSS ALL CHANNELS SINCE LAUNCHING IN FY21 -75% REACH OF THE U.S. ADULT POPULATION SEEING AT LEAST 1 CAMPAIGN PSA -12.5 MILLION VISITS TO THE CAMPAIGN WEBSITE GETVACCINEANSWERS.ORG -50K VISITS TO THE PARTNER TOOLKITS, TO SHARE RESOURCES AND MESSAGING RECOMMENDATIONS WITH OTHER PARTNERS WORKING IN THIS SPACE -NEARLY 80% OF THE U.S. ADULT POPULATION VACCINATED WITH AT LEAST 1 DOSE BY JUNE 2021, REPRESENTING A STEADY INCREASE IN VACCINE CONFIDENCE COMPARED TO THE EARLY FIGURES OF 30-40% OF THE PUBLIC SAYING THEY WOULD "DEFINITELY GET VACCINATED" IN DECEMBER 2020 -THE TYPE 2 DIABETES PREVENTION CAMPAIGN EXCEEDED 2.8M RISK TEST COMPLETIONS, THE PRIMARY CAMPAIGN KPI, SINCE THE LAUNCH OF NEW CREATIVE IN THE FALL OF 2022. THE COMPLETIONS ARE FROM WEB USERS TAKING THE RISK TEST ON THE WEBSITE OR WATCHING OUR NEW RISK TEST VIDEO IN ENTIRETY, WHICH GOES THROUGH THE SEVEN KEY QUESTIONS OF THE TEST. -YEAR TWO OF THE FLU VACCINE CAMPAIGN INCLUDED MORE THAN $7M OF MEDIA AND 200K VISITS TO THE CAMPAIGN WEBSITE, WITH ROUGHLY 40% OF BLACK AND HISPANIC ADULTS NOW AWARE OF AT LEAST 1 OF THE CAMPAIGN PSAS. -THE ALZHEIMER'S AWARENESS CAMPAIGN LAUNCHED A NEW PHASE OF WORK OCTOBER, 2021. THE HOPEFUL TOGETHER PSAS ARE INSPIRED BY REAL STORIES OF FAMILIES WHO HAVE BENEFITTED FROM EARLY CONVERSATIONS AND DETECTION OF ALZHEIMER'S. THE NEW SITE SAW 240K SESSIONS IN THE FIRST 3 MONTHS, AND DURING THE FOURTH QUARTER, THE CAMPAIGN'S MEDIA SUPPORT HIT ITS HIGHEST LEVEL AT $7.3M, BRINGING THE CAMPAIGN'S TOTAL DONATED MEDIA VALUE TO $45.5M. -THE LUNG CANCER SCREENING CAMPAIGN LAUNCHED A NEW PHASE OF WORK IN MAY 2022. SINCE THE LAUNCH OF THE CAMPAIGN IN 2017 THROUGH JUNE 2022, THE CAMPAIGN ACHIEVED OVER 775K COMPLETIONS OF THE LUNG CANCER SCREENING ELIGIBILITY QUIZ, WITH OVER 25% OF THOSE TAKING THE QUIZ DETERMINED TO BE AT HIGH RISK OF LUNG CANCER AND ELIGIBLE FOR THE SCREENING. FURTHERMORE, IN 2022, AWARENESS OF THE LOW-DOSE CT SCAN PEAKED AT 48%, A SIGNIFICANT INCREASE OVER THE BENCHMARK- LEVEL OF 24% IN 2017. ADDITIONALLY, THE PERCENTAGE OF THOSE WHO SAID THEY HAD GOTTEN SCREENED FOR LUNG CANCER BY REGULAR LOW-DOSE CT SCANNING ROSE TO 32%, A SIGNIFICANT INCREASE OVER THE BENCHMARK OF 18% IN 2017.
SAFETY:	OUR SAFETY CAMPAIGNS HELP TO KEEP AMERICANS SAFE AND PREVENT INJURY. OUR EFFORTS FOR FY22 INCLUDED CAMPAIGNS ON BUZZED DRIVING PREVENTION, CHILD CAR SAFETY, DRUG-IMPAIRED DRIVING PREVENTION, EMERGENCY PREPAREDNESS, GUN SAFETY, TEXTING AND DRIVING PREVENTION, AND WILDFIRE PREVENTION. IN THIS CATEGORY OF CAMPAIGNS, NOTABLE FY22 ACCOMPLISHMENTS INCLUDE: -EMERGENCY PREPAREDNESS: ONE QUARTER AFTER LAUNCHING THE CUSTOM HISPANIC EFFORT, LISTO.GOV/PLAN TRAFFIC INCREASED 452%, WITH ENTRANCES TO THE SPECIFIC URL WE HAVE IN THE CREATIVE INCREASED 1,109%. READY.GOV/PLAN TRAFFIC INCREASED 84% WITH ENTRANCES TO THAT SPECIFIC URL INCREASED BY 217%. EDUCATION: THE CAMPAIGNS IN THIS CATEGORY STRIVE TO HELP CHILDREN AND ADULTS SUCCEED AND EXCEL. IN FY22, OUR CAMPAIGNS INCLUDED EMPOWERING GIRLS IN STEM, HIGH SCHOOL EQUIVALENCY, JOB TRAINING AND EMPLOYMENT, AND SAVING FOR RETIREMENT, VOTING, AND WORKFORCE READINESS. IN THIS CATEGORY OF CAMPAIGNS, NOTABLE FY22 ACCOMPLISHMENTS INCLUDE: - THE HIGH SCHOOL EQUIVALENCY CAMPAIGN BENEFITTED FROM A STRONG AND STRATEGIC MOMENT AROUND "BACK TO SCHOOL." DURING AUGUST, SEPTEMBER, AND OCTOBER TARGETED SUPPORT FROM TIKTOK AND META RESULTED IN 96,000 PAGE VIEWS TO FINISHYOURDIPLOMA.ORG AND DROVE 13,000 ZIP CODE SEARCHES, THE CAMPAIGN'S PRIMARY KPI. THESE RESULTS BRING THE CAMPAIGN'S TOTALS TO $239M IN DONATED MEDIA, AND 1.8M ZIP CODE SEARCHES (JUNE 2010 JAN 2022).
FORM 990, PART VI, SECTION B, LINE 11B	I) A COPY WAS PROVIDED TO THE AUDIT COMMITTEE OF THE BOARD OF DIRECTORS; II) THE 990 WAS PROVIDED ELECTRONICALLY; III) THE AD COUNCIL PROVIDES SCHEDULES TO AN OUTSIDE ACCOUNTING FIRM WHO PREPARES ITS FORM 990. THE FIRM HAS AN ESTABLISHED REVIEW PROCESS TO ENSURE THE INFORMATION PROVIDED IS COMPREHENSIVE AND TRUTHFUL: THROUGHOUT THE YEAR, THE AUDIT COMMITTEE HAS OPPORTUNITIES TO DISCUSS AND COMMENT ON THE FORM 990 DURING THEIR REGULARLY SCHEDULED MEETINGS. PRIOR TO FILING THE FINAL DRAFT (ELECTRONIC VERSION) OF THE FORM 990 IT IS PROVIDED TO THE AUDIT COMMITTEE.
FORM 990, PART VI, SECTION B, LINE 12C	ALL BOARD MEMBERS, EMPLOYEES AND VOLUNTEERS RECEIVE THE CODE OF CONDUCT AND CONFLICT OF INTEREST POLICY AND ARE REQUIRED TO SIGN THE POLICY. SIGNED FORMS ARE MAINTAINED BOTH WITHIN THE DEVELOPMENT DEPARTMENT (FOR BOARD MEMBERS) AND WITHIN THE HR DEPARTMENT (FOR EMPLOYEES). AD COUNCIL REQUIRES THAT ANY MEMBER REPORT IN WRITING ANY CONFLICT OF INTEREST THAT ARISES IN THE FOLLOWING MANNER: 1) MEMBERS OF THE BOARD OF DIRECTORS SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE CHAIRMAN OF THE BOARD; 2) EMPLOYEES SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE SENIOR VICE PRESIDENT, DIRECTOR OF HUMAN RESOURCES; AND 3) VOLUNTEERS SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE AD COUNCIL'S CEO OR CFO. THE EXISTENCE OF A POTENTIAL CONFLICT OF INTEREST DOES NOT NECESSARILY CONSTITUTE A VIOLATION OF THE CONFLICT OF INTEREST POLICY. THE POLICY REQUIRES DISCLOSURE AND REVIEW OF POTENTIAL CONFLICTS AND PROHIBITION OF ACTUAL CONFLICTS OF INTEREST. IN SOME CASES, DISCLOSURE MAY BE ALL THAT IS REQUIRED. IN OTHER CASES, THE SITUATION MAY REQUIRE ADDITIONAL ACTION TO AVOID AN ACTUAL CONFLICT OF INTEREST OR TO REMEDY ONE. WHERE A CONFLICT OF INTEREST ARISES, AN INTERESTED COVERED PARTY SHALL ABSTAIN FROM DELIBERATIONS AND REFRAIN FROM PARTICIPATING IN ANY DECISIONS OR VOTING IN CONNECTION WITH THE MATTER. THE CODE OF CONDUCT AND CONFLICT OF INTEREST POLICY IS REVIEWED ANNUALLY.
FORM 990, PART VI, SECTION B, LINE 15	APPROXIMATELY EVERY FOUR YEARS, THE AD COUNCIL HIRES AN INDEPENDENT CONSULTING FIRM TO CONDUCT A COMPREHENSIVE COMPENSATION STUDY. THE STUDY IS CONDUCTED TO ASSESS THE EXTERNAL COMPETITIVENESS OF THE AD COUNCIL'S CURRENT TOTAL PAY, DEVELOP COMPARABLE MARKET BASE SALARY AND TOTAL PAY SUMMARY STATISTICS AND AUDIT, AND RECOMMEND CHANGES TO THE AD COUNCIL'S EMPLOYEE INCENTIVE PLAN. THE MOST RECENT COMPREHENSIVE STUDY WAS PERFORMED IN SEPTEMBER 2021 WHICH INCLUDED AN UPDATED COMPENSATION DESIGN AND SALARY STRUCTURE. THE INFORMATION GATHERED FROM THESE STUDIES IS USED TO HELP INFORM THE DECISION-MAKING PROCESS OF THE COMPENSATION COMMITTEE. THE COMPENSATION COMMITTEE IS COMPRISED OF THE CHAIRMAN OF THE BOARD, THE THREE VICE CHAIRS AND THE HEAD OF THE FINANCE COMMITTEE. THE COMMITTEE MEETS AT LEAST ANNUALLY TO REVIEW AND ESTABLISH THE TOTAL COMPENSATION PACKAGE (BASE SALARY AND INCENTIVE GOALS) FOR THE PRESIDENT AND CEO AND CHIEFS. THE COMMITTEE ALSO REVIEWS AND APPROVES THE TOTAL INCENTIVE PAYOUT FOR THE ENTIRE ORGANIZATION. THIS ENTIRE PROCESS IS CONTEMPORANEOUSLY DOCUMENTED IN MEETING MINUTES. FISCAL YEAR 2022 COMPENSATION REVIEW WAS PERFORMED IN OCTOBER 2021. OTHER KEY EMPLOYEES ARE ADDRESSED IN THE COMPENSATION STUDY AND THIS COMPARATIVE DATA IS USED AS A PART OF THE PROCESS WHERE THE CEO, CFO, HR, AND DEPARTMENT HEADS REVIEW AND APPROVE THE COMPENSATION PACKAGE FOR EACH EMPLOYEE ANNUALLY.
FORM 990, PART VI, SECTION C, LINE 19	GOVERNING DOCUMENTS (BY-LAWS) AND/OR CONFLICT OF INTEREST POLICY ARE AVAILABLE UPON REQUEST. THE FINANCIAL STATEMENTS CAN BE FOUND ON THE AD COUNCIL'S WEBSITE: WWW.ADCOUNCIL.ORG.
FORM 990, PART VI, LINE 2:	THE AD COUNCIL'S BUSINESS MODEL INCLUDES THE SERVICES OF A PRO BONO ADVERTISING AGENCY FOR EACH OF THE PUBLIC SERVICE ANNOUNCEMENT CAMPAIGNS ("CAMPAIGNS") THAT THE AD COUNCIL CREATES AND DISTRIBUTES FOR ITS GOVERNMENT AND NON-PROFIT CLIENTS. AMONGST THESE VOLUNTEER AD AGENCIES ARE SEVERAL AGENCIES THAT HAVE OFFICERS WHO ALSO SIT ON THE AD COUNCIL BOARD. THE PRO BONO ADVERTISING AGENCIES ARE APPROVED BY THE CLIENT PRIOR TO THEIR SELECTION. THESE AGENCIES DONATE THEIR LABOR TO THE CAMPAIGN, WITH THE EXCEPTION OF CERTAIN PRE-AUTHORIZED SPECIALIZED TASKS WHICH ARE OFFERED AT DISCOUNTED RATES. THE AD COUNCIL AND ITS CLIENTS PAY FOR PRE-APPROVED OUT-OF-POCKET COSTS INCURRED IN THE COURSE OF PERFORMANCE FOR THESE SPECIFIC CAMPAIGNS. THESE REIMBURSED COSTS INCLUDE PHYSICAL PRODUCTION, TRAVEL, THIRD PARTY RESEARCH, TELEPHONE, POSTAGE AND CERTAIN OTHER COSTS OF CREATING, PRODUCING, AND DISTRIBUTING THESE CAMPAIGNS. ADDITIONALLY, THE AD COUNCIL UTILIZES THE SERVICES OF SPECIALIZED VENDORS FOR THE CAMPAIGNS THAT OFTEN PROVIDE DISCOUNTED AND NON-PROFIT RATES TO THE AD COUNCIL. AMONGST THESE SPECIALIZED VENDORS ARE SEVERAL BUSINESSES THAT HAVE OFFICERS WHO ALSO SIT ON THE AD COUNCIL BOARD. THE AD COUNCIL ALSO HAS SEVERAL REGIONAL EMPLOYEES WHO WORK OUT OF DONATED OFFICE SPACE FROM COMPANIES THAT HAVE OFFICERS WHO SIT ON THE AD COUNCIL BOARD. THESE OFFICE COSTS ARE ACCOUNTED FOR AS IN-KIND USE OF FACILITIES.
FORM 990, PART XI, LINE 9:	ACTUARIAL CHANGE IN POST RETIREMENT OBLIGATIONS 45,023.
FORM 990, PART XII, LINE 2C:	THE AD COUNCIL HAS AN AUDIT COMMITTEE THAT ASSUMES RESPONSIBILITY FOR THE OVERSIGHT OF THE AUDIT OF THE FINANCIAL STATEMENTS AND FOR THE SELECTION OF THE INDEPENDENT AUDITORS. THIS PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR.