FURP.ORG / PUBLIC DATA EXPLORER

CREDIT UNION NATIONAL ASSOCIATION INC: Form 990, tax year 2023

View the entire original 990 at ProPublica ↗

Organization
CREDIT UNION NATIONAL ASSOCIATION INC (EIN 23-7065623)
Tax period
2023-01-01 to 2023-12-31
Filed
2024-11-14
IRS object ID
202443209349301204
Schema version
2023v5.1
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2024-11-14T23:37:06+00:00ReturnTs
Tax Period End2023-12-31TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN390859910PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1Baker Tilly Advisory Group LPBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line1790 N Water St Suite 2000AddressLine1Txt
CityMilwaukeeCityNm
State AbbreviationWIStateAbbreviationCd
ZIP53023ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2023-01-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN237065623EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1Credit Union National Association IncBusinessNameLine1Txt
FieldValueIRS element (for citing)
Business Name ControlCREDBusinessNameControlTxt
Phone8003569655PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line199 M STREET SE 300AddressLine1Txt
CityWASHINGTONCityNm
State AbbreviationDCStateAbbreviationCd
ZIP20003ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonJIM NUSSLEPersonNm
Person TitlePresident/CEOPersonTitleTxt
Phone8003569655PhoneNum
Signature2024-11-15SignatureDt
Discuss With Paid PreparerYes (true)DiscussWithPaidPreparerInd
FieldValueIRS element (for citing)
IRS Responsible Prty Info CurrYes (true)IRSResponsiblePrtyInfoCurrInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonShelby Netz CPAPreparerPersonNm
PTINP01405265PTIN
Phone4147775500PhoneNum
Preparation2024-11-14PreparationDt
FieldValueIRS element (for citing)
Tax2023TaxYr
Build TS2024-10-15 13:58:12ZBuildTS

Form 990 IRS990

Principal Ofcr Business Name PrincipalOfcrBusinessName

FieldValueIRS element (for citing)
Business Name Line1JIM NUSSLEBusinessNameLine1Txt

US Address USAddress

FieldValueIRS element (for citing)
Address Line199 M STREET SE Suite 300AddressLine1Txt
CityWASHINGTONCityNm
State AbbreviationDCStateAbbreviationCd
ZIP20003ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$87,149,309GrossReceiptsAmt
Group Return For AffiliatesfalseGroupReturnForAffiliatesInd
Organization501cYes (X)Organization501cInd
Website AddressWWW.CUNA.ORGWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation1970FormationYr
Legal Domicile StateWILegalDomicileStateCd
Activity Or MissionCredit Union National Association, Inc. is a national trade association for credit unions organized to support, protect, unify, and advance the goals and purposes of the credit union system. It provides legislative, research, public relationship, educational and services development support for the credit union system. On January 1, 2024, Credit Union National Association merged with the National Association of Federally-Insured Credit Unions to become America's Credit Unions.ActivityOrMissionDesc
Voting Members Governing Body24VotingMembersGoverningBodyCnt
Voting Members Independent24VotingMembersIndependentCnt
Total Employee292TotalEmployeeCnt
Total Volunteers173TotalVolunteersCnt
Total Gross UBI$962,937TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm$53,599NetUnrelatedBusTxblIncmAmt
PY Contributions Grants$1,718,984PYContributionsGrantsAmt
CY Contributions Grants$7,620,242CYContributionsGrantsAmt
PY Program Service Revenue$60,585,873PYProgramServiceRevenueAmt
CY Program Service Revenue$64,768,988CYProgramServiceRevenueAmt
PY Investment Income$471,831PYInvestmentIncomeAmt
CY Investment Income$1,967,690CYInvestmentIncomeAmt
PY Other Revenue$7,213,162PYOtherRevenueAmt
CY Other Revenue$12,674,161CYOtherRevenueAmt
PY Total Revenue$69,989,850PYTotalRevenueAmt
CY Total Revenue$87,031,081CYTotalRevenueAmt
PY Grants And Similar Paid$400,000PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$400,000CYGrantsAndSimilarPaidAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$33,094,210PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$39,008,562CYSalariesCompEmpBnftPaidAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$0CYTotalFundraisingExpenseAmt
PY Other Expenses$44,451,152PYOtherExpensesAmt
CY Other Expenses$39,014,116CYOtherExpensesAmt
PY Total Expenses$77,945,362PYTotalExpensesAmt
CY Total Expenses$78,422,678CYTotalExpensesAmt
PY Revenues Less Expenses-$7,955,512PYRevenuesLessExpensesAmt
CY Revenues Less Expenses$8,608,403CYRevenuesLessExpensesAmt
Total Assets BOY$64,434,073TotalAssetsBOYAmt
Total Assets EOY$81,044,149TotalAssetsEOYAmt
Total Liabilities BOY$35,678,487TotalLiabilitiesBOYAmt
Total Liabilities EOY$39,289,260TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$28,755,586NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$41,754,889NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part IIIYes (X)InfoInScheduleOPartIIIInd
MissionCredit Union National Association, Inc. is a national trade association for credit unions organized to support, protect, unify and advance the goals and purposes of the credit union system. It provides legislative, research, public relationship, educational and services development support for the credit union system.MissionDesc
Significant New Program SrvcfalseSignificantNewProgramSrvcInd
Significant ChangefalseSignificantChangeInd
DescADVOCACY - PROVIDES REGULATORY, LEGISLATIVE AND ADVOCACY SUPPORT IN WASHINGTON, D.C. FOR THE CREDIT UNION MEMBERSHIP.Desc

Prog Srvc Accom Acty2 ProgSrvcAccomActy2Grp

FieldValueIRS element (for citing)
DescASSOCIATION SERVICES - PROVIDES TRAINING, EDUCATION AND ANNUAL CONFERENCE FOR CREDIT UNION STAFF AND ITS MEMBERS.Desc

Prog Srvc Accom Acty3 ProgSrvcAccomActy3Grp

FieldValueIRS element (for citing)
DescBUSINESS & CONSUMER PUBLISHING - PROVIDES MAGAZINE AND NEWSLETTER PUBLICATIONS, RESEARCH SERVICES, AND OTHER PRODUCTS AND SERVICES FOR CREDIT UNION STAFF AND ITS MEMBERS.Desc

Prog Srvc Accom Acty Other ProgSrvcAccomActyOtherGrp

FieldValueIRS element (for citing)
DescSales & Marketing, CU DevelopmentDesc
FieldValueIRS element (for citing)
Total Program Service Expenses$0TotalProgramServiceExpensesAmt
Described In Section501c3falseDescribedInSection501c3Ind
Schedule B RequiredYes (true)ScheduleBRequiredInd
Political Campaign ActyYes (true)PoliticalCampaignActyInd
Subject To Proxy TaxYes (true)SubjectToProxyTaxInd
Donor Advised FundfalseDonorAdvisedFundInd
Conservation EasementsfalseConservationEasementsInd
Collections Of ArtfalseCollectionsOfArtInd
Credit CounselingfalseCreditCounselingInd
Donor Rstr Or Quasi EndowmentsfalseDonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentYes (true)ReportLandBuildingEquipmentInd
Report Investments Other SecfalseReportInvestmentsOtherSecInd
Report Program Related InvstfalseReportProgramRelatedInvstInd
Report Other AssetsYes (true)ReportOtherAssetsInd
Report Other LiabilitiesYes (true)ReportOtherLiabilitiesInd
Include FIN48 FootnoteYes (true)IncludeFIN48FootnoteInd
Independent Audit Fincl StmtfalseIndependentAuditFinclStmtInd
Consolidated Audit Fincl StmtYes (true)ConsolidatedAuditFinclStmtInd
School OperatingfalseSchoolOperatingInd
Foreign OfficefalseForeignOfficeInd
Foreign ActivitiesfalseForeignActivitiesInd
More Than5000 K To OrgfalseMoreThan5000KToOrgInd
More Than5000 K To IndividualsfalseMoreThan5000KToIndividualsInd
Professional FundraisingfalseProfessionalFundraisingInd
Fundraising ActivitiesfalseFundraisingActivitiesInd
Gaming ActivitiesfalseGamingActivitiesInd
Operate HospitalfalseOperateHospitalInd
Grants To OrganizationsYes (true)GrantsToOrganizationsInd
Grants To IndividualsfalseGrantsToIndividualsInd
Schedule J RequiredYes (true)ScheduleJRequiredInd
Tax Exempt BondsfalseTaxExemptBondsInd
Loan OutstandingfalseLoanOutstandingInd
Grant To Related PersonfalseGrantToRelatedPersonInd
Business Rln With Org MemfalseBusinessRlnWithOrgMemInd
Business Rln With Fam MemfalseBusinessRlnWithFamMemInd
Business Rln With35 Ctrl EntfalseBusinessRlnWith35CtrlEntInd
Deductible Non Cash ContrifalseDeductibleNonCashContriInd
Deductible Art ContributionfalseDeductibleArtContributionInd
Terminate OperationsfalseTerminateOperationsInd
Partial LiquidationfalsePartialLiquidationInd
Disregarded EntityYes (true)DisregardedEntityInd
Related EntityYes (true)RelatedEntityInd
Related Organization Ctrl EntYes (true)RelatedOrganizationCtrlEntInd
Transaction With Control EntYes (true)TransactionWithControlEntInd
Activities Conducted PrtshpfalseActivitiesConductedPrtshpInd
Schedule O RequiredYes (true)ScheduleORequiredInd
IRP Document205IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Employee292EmployeeCnt
Employment Tax Returns FiledYes (true)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over LimitYes (true)UnrelatedBusIncmOverLimitInd
Form990 T FiledYes (true)Form990TFiledInd
Foreign Financial AccountfalseForeignFinancialAccountInd
Prohibited Tax Shelter TransfalseProhibitedTaxShelterTransInd
Taxable Party NotificationfalseTaxablePartyNotificationInd
Nondeductible ContributionsYes (true)NondeductibleContributionsInd
Nondeductible Contri DisclYes (true)NondeductibleContriDisclInd
Indoor Tanning ServicesfalseIndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht PymtYes (true)SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst IncfalseSubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members24GoverningBodyVotingMembersCnt
Independent Voting Member24IndependentVotingMemberCnt
Family Or Business RlnfalseFamilyOrBusinessRlnInd
Delegation Of Mgmt DutiesfalseDelegationOfMgmtDutiesInd
Change To Org DocumentsfalseChangeToOrgDocumentsInd
Material Diversion Or MisusefalseMaterialDiversionOrMisuseInd
Members Or StockholdersYes (true)MembersOrStockholdersInd
Election Of Board MembersYes (true)ElectionOfBoardMembersInd
Decisions Subject To ApprovafalseDecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (true)MinutesOfGoverningBodyInd
Minutes Of CommitteesYes (true)MinutesOfCommitteesInd
Officer Mailing AddressfalseOfficerMailingAddressInd
Local ChaptersfalseLocalChaptersInd
Form990 Provided To Gvrn BodyYes (true)Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyYes (true)ConflictOfInterestPolicyInd
Annual Disclosure Covered PrsnYes (true)AnnualDisclosureCoveredPrsnInd
Regular Monitoring EnfrcYes (true)RegularMonitoringEnfrcInd
Whistleblower PolicyYes (true)WhistleblowerPolicyInd
Document Retention PolicyYes (true)DocumentRetentionPolicyInd
Compensation Process CEOYes (true)CompensationProcessCEOInd
Compensation Process OtherYes (true)CompensationProcessOtherInd
Investment In Joint VenturefalseInvestmentInJointVentureInd
States Where Copy Of Return Is FldCAStatesWhereCopyOfReturnIsFldCd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1EDDIE RIVERABusinessNameLine1Txt
FieldValueIRS element (for citing)
Phone6082314371PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line14703 MADISON YARDS WAY SUITE 300AddressLine1Txt
CityMADISONCityNm
State AbbreviationWIStateAbbreviationCd
ZIP53705ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (37 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorIndOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtHighest Compensated EmployeeHighestCompensatedEmployeeInd
BRIAN BEST
TREASURER5.0Yes (X)Yes (X)$0$0$0
CAROLINE WILLARD
VICE-CHAIR10.0Yes (X)Yes (X)$0$0$0
LISA GINTER
CHAIR10.0Yes (X)Yes (X)$0$0$0
PATRICK PIERCE
SECRETARY5.0Yes (X)Yes (X)$0$0$0
Tony C Budet
Immediate Past Chair (Term 02/2023)4.0Yes (X)Yes (X)$0$0$0
AMEY SGRIGNOLI
DIRECTOR4.0Yes (X)$0$0$0
Amy Sink
DIRECTOR (Start 02/2023)4.0Yes (X)$0$0$0
CECILIA HOMISON
DIRECTOR4.0Yes (X)$0$0$0
CHARLES ELLIOTT
DIRECTOR4.0Yes (X)$0$0$0
Dallas W Bergl
Director (Term 02/2023)4.0Yes (X)$0$0$0
Day Matthews
DIRECTOR (Start 02/2023)4.0Yes (X)$0$0$0
Debbie Painter
Director (Term 08/2023)4.0Yes (X)$0$0$0
DEBBIE SMITH
DIRECTOR4.0Yes (X)$0$0$0
FRED ROBINSON
DIRECTOR4.0Yes (X)$0$0$0
GREG GALLANT
DIRECTOR4.0Yes (X)$0$0$0
JIM MORRELL
AT-LARGE EXECUTIVE COMMITTEE4.0Yes (X)$0$0$0
JOE THOMAS
DIRECTOR4.0Yes (X)$0$0$0
JOHN SACKETT
DIRECTOR4.0Yes (X)$0$0$0
JOSE LARA
DIRECTOR4.0Yes (X)$0$0$0
LORI HERRICK
DIRECTOR4.0Yes (X)$0$0$0
MARIA MARTINEZ
DIRECTOR4.0Yes (X)$0$0$0
NADER MOGHADDAM
DIRECTOR4.0Yes (X)$0$0$0
PATRICK DRENNEN
DIRECTOR4.0Yes (X)$0$0$0
RON SMITH
DIRECTOR4.0Yes (X)$0$0$0
SCOTT SIMPSON
DIRECTOR4.0Yes (X)$0$0$0
TOM KANE
DIRECTOR4.0Yes (X)$0$0$0
EDDIE RIVERA
CHIEF FINANCIAL OFFICER40.0Yes (X)$330,577$0$83,946
GREG MICHLIG
CHIEF ENGAGEMENT OFFICER40.0Yes (X)$492,446$0$71,595
JASON STVERAK
INTERIM CHIEF ADVOCACY OFFICER40.0Yes (X)$324,466$0$81,294
JILL TOMALIN
CHIEF OPERATING OFFICER40.0Yes (X)$609,787$0$78,065
JIM NUSSLE
PRESIDENT/CEO40.0Yes (X)$2,237,753$0$541,554
TODD SPICZENSKI
CHIEF PRODUCTS & SERVICES40.0Yes (X)$504,786$0$74,494
David Lorence
EXECUTIVE DIRECTOR CU AWARENESS LLC40.0$426,636$0$64,818Yes (X)
Jonathan Ihrig
Chief Compliance Officer40.0$290,030$0$40,901Yes (X)
MICHAEL SCHENK
DEPUTY CHIEF ADVOCACY OFFICER40.0$326,097$0$54,118Yes (X)
RICHARD GOSE
CHIEF POLITICAL OFFICER40.0$339,207$0$81,654Yes (X)
SUSAN PARISI
CHIEF CORPORATE COUNCIL40.0$332,628$0$79,452Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$6,214,413TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org$0TotReportableCompRltdOrgAmt
Total Other Compensation$1,251,891TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K141IndivRcvdGreaterThan100KCnt
Former Ofcr Employees ListedfalseFormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (true)TotalCompGreaterThan150KInd
Compensation From Other SrcsfalseCompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1TxtCityContractorAddress/USAddress/CityNmState AbbreviationContractorAddress/USAddress/StateAbbreviationCdZIPContractorAddress/USAddress/ZIPCdServicesServicesDescCompensationCompensationAmtAddress Line2ContractorAddress/USAddress/AddressLine2Txt
IDEAL BUILDERS INC
1406 EMIL STREETMADISONWI53713GENERAL CONTRACTOR$1,997,891
ELEVATED CAMPAIGNS
4507 N RAVENSWOOD SUITE 103CHICAGOIL60640CAMPAIGN SERVICES$1,430,152
QUANTIVATE LLC
PO BOX 1504WOODINVILLEWA98072SOFTWARE SERVICES$1,341,957
Aramark Facilities Services LLC
Walter E Washington Conv CenterWashingtonDC20001CONFERENCE SERVICES$918,781801 Mt Vernon Place
ATOS SYNTEL INC
Dept 772732DetroitMI482772732IT Consulting$873,566PO Box 772732
FieldValueIRS element (for citing)
Cntrct Rcvd Greater Than100 K86CntrctRcvdGreaterThan100KCnt
Government Grants$4,857,229GovernmentGrantsAmt
All Other Contributions$2,763,013AllOtherContributionsAmt
Total Contributions$7,620,242TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (5 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
MEMBERSHIP DUES900099$35,478,629$35,478,629
ASSOCIATION SERVICES900099$19,040,735$19,040,735
GOVERNMENT AFFAIRS900099$8,704,765$8,704,765
BUSINESS/CONSUMER PUBL513120$814,279$814,279
OTHER PROGRAM REVENUE900099$730,580$730,580

Total Oth Program Service Rev TotalOthProgramServiceRevGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt
Related Or Exempt Func Income$0RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$0UnrelatedBusinessRevenueAmt
Exclusion$0ExclusionAmt
FieldValueIRS element (for citing)
Total Program Service Revenue$64,768,988TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$1,972,296TotalRevenueColumnAmt
Exclusion$1,972,296ExclusionAmt

Royalties Revenue RoyaltiesRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$66,805TotalRevenueColumnAmt
Unrelated Business Revenue$66,805UnrelatedBusinessRevenueAmt

Rental Income Or Loss RentalIncomeOrLossGrp

FieldValueIRS element (for citing)
Real$0RealAmt
Personal$0PersonalAmt

Gross Amount Sales Assets GrossAmountSalesAssetsGrp

FieldValueIRS element (for citing)
Securities$57,595SecuritiesAmt
Other$0OtherAmt

Less Cost Oth Basis Sales Expnss LessCostOthBasisSalesExpnssGrp

FieldValueIRS element (for citing)
Securities$62,201SecuritiesAmt

Gain Or Loss GainOrLossGrp

FieldValueIRS element (for citing)
Securities-$4,606SecuritiesAmt
Other$0OtherAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

FieldValueIRS element (for citing)
Total Revenue Column-$4,606TotalRevenueColumnAmt
Exclusion-$4,606ExclusionAmt
FieldValueIRS element (for citing)
Gross Sales Of Inventory$1,194,725GrossSalesOfInventoryAmt
Cost Of Goods Sold$56,027CostOfGoodsSoldAmt

Net Income Or Loss NetIncomeOrLossGrp

FieldValueIRS element (for citing)
Total Revenue Column$1,138,698TotalRevenueColumnAmt
Related Or Exempt Func Income$1,138,698RelatedOrExemptFuncIncomeAmt

Other Revenue Misc OtherRevenueMiscGrp (3 entries)

DescDescBusinessBusinessCdTotal Revenue ColumnTotalRevenueColumnAmtRelated Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmtUnrelated Business RevenueUnrelatedBusinessRevenueAmt
REIMBUR. FROM AFF.900099$6,628,886$6,628,886
Subscription Revenue900099$3,952,624$3,952,624
ADVERTISING541800$887,148-$8,984$896,132

Miscellaneous Revenue MiscellaneousRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt
Related Or Exempt Func Income$0RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$0UnrelatedBusinessRevenueAmt
Exclusion$0ExclusionAmt
FieldValueIRS element (for citing)
Other Revenue Total$11,468,658OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$87,031,081TotalRevenueColumnAmt
Related Or Exempt Func Income$76,480,212RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue$962,937UnrelatedBusinessRevenueAmt
Exclusion$1,967,690ExclusionAmt

Grants To Domestic Orgs GrantsToDomesticOrgsGrp

FieldValueIRS element (for citing)
Total$400,000TotalAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$5,430,761TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$25,960,808TotalAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$4,092,670TotalAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$1,267,738TotalAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$2,256,585TotalAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$264,011TotalAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$164,035TotalAmt

Fees For Services Lobbying FeesForServicesLobbyingGrp

FieldValueIRS element (for citing)
Total$2,681,940TotalAmt

Fees For Srvc Invst Mgmnt Fees FeesForSrvcInvstMgmntFeesGrp

FieldValueIRS element (for citing)
Total$65,311TotalAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$5,479,871TotalAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$4,418,798TotalAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$3,212,475TotalAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$2,974,472TotalAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$2,351,156TotalAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$4,746,921TotalAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$6,549,719TotalAmt

Payments To Affiliates PaymentsToAffiliatesGrp

FieldValueIRS element (for citing)
Total$1,373,354TotalAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$700,975TotalAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$245,317TotalAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmt
Other$2,998,128
EXCISE TAX$424,720
COMMISSIONS$187,000
STAFF TRAINING$175,913

All Other Expenses AllOtherExpensesGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$78,422,678TotalAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$842,253BOYAmt
EOY$1,484,730EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
BOY$15,678,722BOYAmt
EOY$14,551,791EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$12,166EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
BOY$1,885,678BOYAmt
EOY$902,218EOYAmt

Receivables From Officers Etc ReceivablesFromOfficersEtcGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Rcvbl From Disqualified Prsn RcvblFromDisqualifiedPrsnGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$2,516,868BOYAmt
EOY$2,991,739EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$8,756,267LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$3,163,619LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
BOY$1,943,644BOYAmt
EOY$5,592,648EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

FieldValueIRS element (for citing)
BOY$32,210,552BOYAmt
EOY$37,034,744EOYAmt

Investments Other Securities InvestmentsOtherSecuritiesGrp

FieldValueIRS element (for citing)
BOY$2,727,456BOYAmt
EOY$2,312,055EOYAmt

Investments Program Related InvestmentsProgramRelatedGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
BOY$6,628,900BOYAmt
EOY$16,162,058EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$64,434,073BOYAmt
EOY$81,044,149EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$6,961,958BOYAmt
EOY$6,818,461EOYAmt

Deferred Revenue DeferredRevenueGrp

FieldValueIRS element (for citing)
BOY$15,780,191BOYAmt
EOY$13,564,283EOYAmt

Loans From Officers Directors LoansFromOfficersDirectorsGrp

FieldValueIRS element (for citing)
BOY$0BOYAmt
EOY$0EOYAmt

Other Liabilities OtherLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$12,936,338BOYAmt
EOY$18,906,516EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$35,678,487BOYAmt
EOY$39,289,260EOYAmt

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$25,782,739BOYAmt
EOY$39,492,342EOYAmt

Donor Restriction Net Assets DonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$2,972,847BOYAmt
EOY$2,262,547EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$28,755,586BOYAmt
EOY$41,754,889EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$64,434,073BOYAmt
EOY$81,044,149EOYAmt
FieldValueIRS element (for citing)
Info In Schedule O Part XIYes (X)InfoInScheduleOPartXIInd
Reconcilation Revenue Expnss$8,608,403ReconcilationRevenueExpnssAmt
Net Unrlzd Gains Losses Invst$2,927,497NetUnrlzdGainsLossesInvstAmt
Other Changes In Net Assets$1,463,403OtherChangesInNetAssetsAmt
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or ReviewfalseAccountantCompileOrReviewInd
FS AuditedYes (true)FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

FieldValueIRS element (for citing)
Consolidated Basis Fincl StmtYes (X)ConsolidatedBasisFinclStmtInd
FieldValueIRS element (for citing)
Audit CommitteeYes (true)AuditCommitteeInd
Federal Grant Audit RequiredfalseFederalGrantAuditRequiredInd

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

FieldValueIRS element (for citing)
ContributorRESTRICTEDContributorNum

Contributor Business Name ContributorBusinessName

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor US Address ContributorUSAddress

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Total ContributionsRESTRICTEDTotalContributionsAmt

Schedule C IRS990ScheduleC

FieldValueIRS element (for citing)
Political Expenditures$1,440,144PoliticalExpendituresAmt
Expended527 Activities$84,299Expended527ActivitiesAmt
Total Exempt Function Expend$84,299TotalExemptFunctionExpendAmt
Form1120 POL FiledfalseForm1120POLFiledInd
Substantially All Dues NondedYes (true)SubstantiallyAllDuesNondedInd
Only In House LobbyingfalseOnlyInHouseLobbyingInd
Agree Carryover Prior YearfalseAgreeCarryoverPriorYearInd

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferenceSchedule C, Part I-A, Line 1 Description of Political ActivitiesFormAndLineReferenceDesc
ExplanationAdministrative expenses for a connected federal PAC and expenses related to "partisan communications" exempt from the definition of "contribution "expenditure" under the federal election campaign act of 1971 as amendedExplanationTxt

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$5,788,748OtherCostOrOtherBasisAmt
Depreciation$1,432,041DepreciationAmt
Book Value$4,356,707BookValueAmt

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$2,967,519OtherCostOrOtherBasisAmt
Depreciation$1,731,578DepreciationAmt
Book Value$1,235,941BookValueAmt
FieldValueIRS element (for citing)
Total Book Value Land Buildings$5,592,648TotalBookValueLandBuildingsAmt

Other Assets Org OtherAssetsOrgGrp (3 entries)

DescDescBook ValueBookValueAmt
Employee Retention Credit Receivable$4,857,229
Affiliates Receivable$1,393,223
Right of Use Asset, Net$9,911,606
FieldValueIRS element (for citing)
Total Book Value Other Assets$16,162,058TotalBookValueOtherAssetsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp (5 entries)

DescDescAmtAmt
Deferred Compensation$3,569,347
Affiliate Payables$1,302,841
Accrued Pension
Deferred Rent
Operating Lease Liability$14,034,328
FieldValueIRS element (for citing)
Total Liability$18,906,516TotalLiabilityAmt
Footnote TextYes (X)FootnoteTextInd

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferenceSchedule D, Part X, Line 2 FIN 48 (ASC 740) footnoteFormAndLineReferenceDesc
ExplanationThe Association is exempt from federal income taxes under Section 501(c)(6) of the Internal Revenue Code (IRC) except for unrelated business income. Management has concluded that the Association has properly maintained their exempt status. In addition, all related filings will be timely for the year ending December 31, 2023 and there are no uncertain tax positions as of December 31, 2023. Awareness is treated as a disregarded entity for federal taxation purposes, and the activities are reported within the tax returns of CUNA. Awareness had no uncertain tax positions through December 31, 2023.ExplanationTxt

Schedule I IRS990ScheduleI

FieldValueIRS element (for citing)
Grant Records MaintainedYes (true)GrantRecordsMaintainedInd

Recipient Table RecipientTable

Recipient Business Name RecipientBusinessName

FieldValueIRS element (for citing)
Business Name Line1National Credit Union FoundationBusinessNameLine1Txt

US Address USAddress

FieldValueIRS element (for citing)
Address Line14703 Madison Yards way Suite 300AddressLine1Txt
CityMadisonCityNm
State AbbreviationWIStateAbbreviationCd
ZIP53705ZIPCd
FieldValueIRS element (for citing)
Recipient EIN391383650RecipientEIN
IRC Section501(c)(3)IRCSectionDesc
Cash Grant$400,000CashGrantAmt
Purpose Of GrantGeneral SupportPurposeOfGrantTxt
FieldValueIRS element (for citing)
Total501c3 Org1Total501c3OrgCnt
Total Other Org0TotalOtherOrgCnt

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferenceSchedule I, Part I, Line 2 Procedures for monitoring use of grant funds.FormAndLineReferenceDesc
ExplanationCredit Union National Association Inc only provides grants to related organizations that it has had a historical and continuing relationship with.ExplanationTxt

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
First Class Or Charter TravelYes (X)FirstClassOrCharterTravelInd
Travel For CompanionsYes (X)TravelForCompanionsInd
Club Dues Or FeesYes (X)ClubDuesOrFeesInd
Written Policy Ref T And E ExpnssYes (true)WrittenPolicyRefTAndEExpnssInd
Substantiation RequiredYes (true)SubstantiationRequiredInd
Compensation CommitteeYes (X)CompensationCommitteeInd
Independent ConsultantYes (X)IndependentConsultantInd
Compensation SurveyYes (X)CompensationSurveyInd
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance PaymentfalseSeverancePaymentInd
Supplemental Nonqual Rtr PlanYes (true)SupplementalNonqualRtrPlanInd
Equity Based Comp ArrngmfalseEquityBasedCompArrngmInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (11 entries)

TitleTitleTxtBase Compensation Filing OrgBaseCompensationFilingOrgAmtCompensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmtBonus Filing OrganizationBonusFilingOrganizationAmountBonus Related OrganizationsBonusRelatedOrganizationsAmtOther Compensation Filing OrgOtherCompensationFilingOrgAmtOther Compensation Rltd OrgsOtherCompensationRltdOrgsAmtDeferred Compensation Flng OrgDeferredCompensationFlngOrgAmtDeferred Comp Rltd OrgsDeferredCompRltdOrgsAmtNontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmtNontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmtTotal Compensation Filing OrgTotalCompensationFilingOrgAmtTotal Compensation Rltd OrgsTotalCompensationRltdOrgsAmtComp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmtComp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
JIM NUSSLE
PRESIDENT/CEO$1,538,935$0$603,586$0$95,232$0$501,141$0$40,413$0$2,779,307$0$0$0
JILL TOMALIN
CHIEF OPERATING OFFICER$500,585$0$73,000$0$36,202$0$51,016$0$27,049$0$687,852$0$0$0
TODD SPICZENSKI
CHIEF PRODUCTS & SERVICES$433,709$0$15,000$0$56,077$0$52,275$0$22,219$0$579,280$0$0$0
GREG MICHLIG
CHIEF ENGAGEMENT OFFICER$449,752$0$10,000$0$32,694$0$45,446$0$26,149$0$564,041$0$0$0
EDDIE RIVERA
CHIEF FINANCIAL OFFICER$257,776$0$26,500$0$46,301$0$55,297$0$28,649$0$414,523$0$0$0
JASON STVERAK
INTERIM CHIEF ADVOCACY OFFICER$228,775$0$35,000$0$60,691$0$28,210$0$53,084$0$405,760$0$0$0
David Lorence
EXECUTIVE DIRECTOR CU AWARENESS LLC$333,090$0$37,092$0$56,454$0$29,700$0$35,118$0$491,454$0$0$0
RICHARD GOSE
CHIEF POLITICAL OFFICER$291,568$0$7,000$0$40,639$0$29,770$0$51,884$0$420,861$0$0$0
SUSAN PARISI
CHIEF CORPORATE COUNCIL$248,241$0$26,500$0$57,887$0$53,303$0$26,149$0$412,080$0$0$0
MICHAEL SCHENK
DEPUTY CHIEF ADVOCACY OFFICER$282,816$0$8,000$0$35,281$0$27,969$0$26,149$0$380,215$0$0$0
Jonathan Ihrig
Chief Compliance Officer$220,316$0$0$0$69,714$0$24,152$0$16,749$0$330,931$0$0$0

Supplemental Information Detail SupplementalInformationDetail (4 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
Schedule J, Part I, Line 1a First-class or charter travelFirst-class travel is available to the CEO and was treated as taxable compensation.
Schedule J, Part I, Line 1a Travel for companionsTravel for companions is available to the CEO and Chief Officers (that meet a certain salary grade) and is treated as taxable compensation.
Schedule J, Part I, Line 1a Health or social club dues or initiation feesHealth and social clubs are available and limited to officers that have a business need to access certain social clubs.
Schedule J, Part I, Line 4bCREDIT UNION NATIONAL ASSOCIATION PROVIDES A SUPPLEMENTAL NON-QUALIFIED RETIREMENT PLAN TO ELIGIBLE EMPLOYEES. DURING 2023, JAMES NUSSLE, JILL TOMALIN, TODD SPICZENSKI, GREG MICHLIG, Eddie Rivera, and Susan Parisi PARTICIPATED IN THIS PLAN. NO INDIVIDUALS WERE PAID DURING THE CALENDAR YEAR.

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (8 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
Form 990, Part III, Line 4d Description of other program services(Expenses $ including grants of $) Sales & Marketing, CU Development
Form 990, Part VI, Line 6 Classes of members or stockholdersMembers include state and regional credit union trade associations (leagues), credit unions that are located within the United States, credit unions organized and operating under the jurisdiction of the National Credit Union Administration that are serving American military and civilian personnel at overseas installations and associate business members.
Form 990, Part VI, Line 7a Members or stockholders electing members of governing bodyMembers within a region of the country elect board members from that region of the country.
Form 990, Part VI, Line 11b Review of form 990 by governing bodyThe board resolved that the Form 990 would be reviewed by the chair and treasurer of the organization and a final copy would then be provided to all members of the governing body prior to filing.
Form 990, Part VI, Line 12c Conflict of interest policyWhen presented with a potential conflict situation, the Governance Committee will consider precedent and consult with the Board Chair, CUNA President and Corporate Counsel before formalizing and presenting its recommendations for action. The matter, including the recommendation of the Governance Committee, will be presented to the Executive Committee for a decision. The decision of the Executive Committee will be communicated to the affected individual. There is one right of appeal. Those allowed to serve when a potential conflict exists will have a continuing responsibility to adhere to any limitation placed by the Governance Committee, and will proactively recuse themselves from discussions, decisions or voting on any matter affected by the conflict. Conflict of interest disclosure forms are required to be completed annually by all members of the board of directors, by officers and by managers of CUNA and submitted to the President for review.
Form 990, Part VI, Line 15b Process to establish compensation of other employeesHuman resources and the compensation review committee conduct comparable compensation reviews annually to determine compensation for the CEO. Other than the CEO, officers and key employees are compensated consistent with all CUNA employees. A salary grade table system is in place and all positions, and salaries for all positions, are maintained within the table ranges. These tables are reviewed annually and updated as needed.
Form 990, Part VI, Line 19 Required documents available to the publicOrganization copies and mails non-privileged or non-confidential corporate documents to members of the public upon request.
Form 990, Part XI, Line 9 Other changes in net assets or fund balancesAnnual Pension Adjustment - 1378804; Equity income in CSS - -240401; Gain on Sale of Awareness - 325000;

Schedule R IRS990ScheduleR

Id Disregarded Entities IdDisregardedEntitiesGrp

Disregarded Entity Name DisregardedEntityName

FieldValueIRS element (for citing)
Business Name Line1CU AWARENESS LLCBusinessNameLine1Txt

US Address USAddress

FieldValueIRS element (for citing)
Address Line14703 MADISON YARDS WAY SUITE 300AddressLine1Txt
CityMADISONCityNm
State AbbreviationWIStateAbbreviationCd
ZIP53705ZIPCd
FieldValueIRS element (for citing)
EIN842635576EIN
Primary ActivitiesAWARENESS INITIATIVEPrimaryActivitiesTxt
Legal Domicile StateWILegalDomicileStateCd
Total Income$3,999,409TotalIncomeAmt
End Of Year Assets$2,838,116EndOfYearAssetsAmt

Direct Controlling Entity Name DirectControllingEntityName

FieldValueIRS element (for citing)
Business Name Line1CREDIT UNION NATIONAL ASSOCIATION INCBusinessNameLine1Txt

Id Related Org Txbl Corp Tr IdRelatedOrgTxblCorpTrGrp

Related Organization Name RelatedOrganizationName

FieldValueIRS element (for citing)
Business Name Line1CUNA STRATEGIC SERVICES INCBusinessNameLine1Txt

US Address USAddress

FieldValueIRS element (for citing)
Address Line14703 MADISON YARDS WAY SUITE 300AddressLine1Txt
CityMADISONCityNm
State AbbreviationWIStateAbbreviationCd
ZIP53705ZIPCd
FieldValueIRS element (for citing)
EIN391979912EIN
Primary ActivitiesPRODUCTS & SERVICES PROVIDER FOR CREDIT UNIONSPrimaryActivitiesTxt
Legal Domicile StateWILegalDomicileStateCd

Direct Controlling Entity Name DirectControllingEntityName

FieldValueIRS element (for citing)
Business Name Line1NABusinessNameLine1Txt
FieldValueIRS element (for citing)
Entity TypeC CorporationEntityTypeTxt
Share Of Total Income$3,280,321ShareOfTotalIncomeAmt
Share Of EOY Assets$2,318,988ShareOfEOYAssetsAmt
Controlled OrganizationfalseControlledOrganizationInd
FieldValueIRS element (for citing)
Receipt Of Int Annts Rnts RyltsYes (true)ReceiptOfIntAnntsRntsRyltsInd
Gift Grnt Or Cap Contri To Oth OrgfalseGiftGrntOrCapContriToOthOrgInd
Gift Grnt Cap Contri From Oth OrgfalseGiftGrntCapContriFromOthOrgInd
Loans Or Guarantees To Other OrgfalseLoansOrGuaranteesToOtherOrgInd
Loans Or Guarantees From Oth OrgfalseLoansOrGuaranteesFromOthOrgInd
Div Related OrganizationfalseDivRelatedOrganizationInd
Asset Sale To Other OrgfalseAssetSaleToOtherOrgInd
Asset ExchangefalseAssetExchangeInd
Rental Of Facilities To Oth OrgfalseRentalOfFacilitiesToOthOrgInd
Rental Of Fclts From Oth OrgfalseRentalOfFcltsFromOthOrgInd
Perform Of Services For Oth OrgfalsePerformOfServicesForOthOrgInd
Perform Of Services By Other OrgfalsePerformOfServicesByOtherOrgInd
Sharing Of FacilitiesfalseSharingOfFacilitiesInd
Paid Employees SharingYes (true)PaidEmployeesSharingInd
Reimbursement Paid To Other OrgfalseReimbursementPaidToOtherOrgInd
Reimbursement Paid By Other OrgYes (true)ReimbursementPaidByOtherOrgInd
Transfer To Other OrgfalseTransferToOtherOrgInd
Transfer From Other OrgfalseTransferFromOtherOrgInd

Transactions Related Org TransactionsRelatedOrgGrp (3 entries)

Transaction TypeTransactionTypeTxtInvolvedInvolvedAmtMethod Of Amount DeterminationMethodOfAmountDeterminationTxt
CUNA STRATEGIC SERVICES INC
O$1,514,840FMV
CUNA STRATEGIC SERVICES INC
Q$890,567FMV
CUNA STRATEGIC SERVICES INC
A$66,805FMV