ADVERTISING COUNCIL INC: Form 990, tax year 2022

View the entire original 990 at ProPublica ↗

Organization: ADVERTISING COUNCIL INC (EIN 13-0417693)
Tax period: 2022-07-01 to 2023-06-30
Filed: 2024-05-15
IRS object ID: 202431369349311353
Schema version: 2022v5.0
Source: Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header
Form 990
Schedule A
Schedule B
Schedule D
Schedule G
Schedule J
Schedule O

Return header ReturnHeader

Field	Value	IRS element (for citing)
Return	2024-05-15T13:57:05-05:00	ReturnTs
Tax Period End	2023-06-30	TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

Field	Value	IRS element (for citing)
Preparer Firm EIN	873231666	PreparerFirmEIN

Preparer Firm Name PreparerFirmName

Field	Value	IRS element (for citing)
Business Name Line1	PKF O'CONNOR DAVIES ADVISORY LLC	BusinessNameLine1Txt

Preparer US Address PreparerUSAddress

Field	Value	IRS element (for citing)
Address Line1	500 MAMARONECK AVENUE SUITE 301	AddressLine1Txt
City	HARRISON	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	105281633	ZIPCd

Field	Value	IRS element (for citing)
Return Type	990	ReturnTypeCd
Tax Period Begin	2022-07-01	TaxPeriodBeginDt

Filer Filer

Field	Value	IRS element (for citing)
EIN	130417693	EIN

Business Name BusinessName

Field	Value	IRS element (for citing)
Business Name Line1	THE ADVERTISING COUNCIL INC	BusinessNameLine1Txt

Field	Value	IRS element (for citing)
Business Name Control	ADVE	BusinessNameControlTxt
Phone	2129221500	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	815 SECOND AVENUE 9TH FLOOR	AddressLine1Txt
City	NEW YORK	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	10017	ZIPCd

Business Officer BusinessOfficerGrp

Field	Value	IRS element (for citing)
Person	KENNETH M KROLL	PersonNm
Person Title	CHIEF FINANCIAL OFFICER	PersonTitleTxt
Phone	2129221500	PhoneNum
Signature	2024-05-15	SignatureDt
Discuss With Paid Preparer	Yes (1)	DiscussWithPaidPreparerInd

Signing Officer SigningOfficerGrp

Person Full Name PersonFullName

Field	Value	IRS element (for citing)
Person First	KENNETH	PersonFirstNm
Person Last	KROLL	PersonLastNm

Field	Value	IRS element (for citing)
SSN	XXX-XX-XXXX	SSN

Field	Value	IRS element (for citing)
IRS Responsible Prty Info Curr	Yes (1)	IRSResponsiblePrtyInfoCurrInd

Preparer Person PreparerPersonGrp

Field	Value	IRS element (for citing)
Preparer Person	GARRETT M HIGGINS	PreparerPersonNm
PTIN	P00543209	PTIN
Phone	9143818900	PhoneNum
Preparation	2024-05-14	PreparationDt

Additional Filer Information AdditionalFilerInformation

Trusted Customer TrustedCustomerGrp

Field	Value	IRS element (for citing)
Trusted Customer	3	TrustedCustomerCd
Authentication Assurance Level	AAL1	AuthenticationAssuranceLevelCd
Identity Assurance Level	IAL1	IdentityAssuranceLevelCd

Field	Value	IRS element (for citing)
Tax	2022	TaxYr
Build TS	2023-04-26 12:10:37Z	BuildTS

Form 990 IRS990

Doing Business As Name DoingBusinessAsName

Field	Value	IRS element (for citing)
Business Name Line1	AD COUNCIL EDGE	BusinessNameLine1Txt
Business Name Line2	AD COUNCIL RESEARCH INSTITUTE	BusinessNameLine2Txt

Field	Value	IRS element (for citing)
Principal Officer	KENNETH M KROLL	PrincipalOfficerNm

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	815 SECOND AVENUE 9TH FLOOR	AddressLine1Txt
City	NEW YORK	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	10017	ZIPCd

Field	Value	IRS element (for citing)
Gross Receipts	$74,142,936	GrossReceiptsAmt
Group Return For Affiliates	0	GroupReturnForAffiliatesInd
Organization501c3	Yes (X)	Organization501c3Ind
Website Address	WWW.ADCOUNCIL.ORG	WebsiteAddressTxt
Type Of Organization Corp	Yes (X)	TypeOfOrganizationCorpInd
Formation	1942	FormationYr
Legal Domicile State	NY	LegalDomicileStateCd
Activity Or Mission	THE AD COUNCIL CONVENES CREATIVE STORYTELLERS TO EDUCATE, UNITE AND UPLIFT AUDIENCES - SEE PART III	ActivityOrMissionDesc
Voting Members Governing Body	140	VotingMembersGoverningBodyCnt
Voting Members Independent	139	VotingMembersIndependentCnt
Total Employee	192	TotalEmployeeCnt
Total Volunteers	319	TotalVolunteersCnt
Total Gross UBI	$0	TotalGrossUBIAmt
Net Unrelated Bus Txbl Incm	$0	NetUnrelatedBusTxblIncmAmt
PY Contributions Grants	$24,138,936	PYContributionsGrantsAmt
CY Contributions Grants	$30,948,559	CYContributionsGrantsAmt
PY Program Service Revenue	$42,125,509	PYProgramServiceRevenueAmt
CY Program Service Revenue	$39,365,598	CYProgramServiceRevenueAmt
PY Investment Income	$1,106,437	PYInvestmentIncomeAmt
CY Investment Income	$2,336,944	CYInvestmentIncomeAmt
PY Other Revenue	-$925,637	PYOtherRevenueAmt
CY Other Revenue	-$825,902	CYOtherRevenueAmt
PY Total Revenue	$66,445,245	PYTotalRevenueAmt
CY Total Revenue	$71,825,199	CYTotalRevenueAmt
PY Grants And Similar Paid	$0	PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid	$0	CYGrantsAndSimilarPaidAmt
PY Benefits Paid To Members	$0	PYBenefitsPaidToMembersAmt
CY Benefits Paid To Members	$0	CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid	$24,806,755	PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid	$27,965,277	CYSalariesCompEmpBnftPaidAmt
PY Total Prof Fndrsng Expns	$0	PYTotalProfFndrsngExpnsAmt
CY Total Prof Fndrsng Expns	$0	CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense	$3,897,142	CYTotalFundraisingExpenseAmt
PY Other Expenses	$58,876,256	PYOtherExpensesAmt
CY Other Expenses	$37,633,559	CYOtherExpensesAmt
PY Total Expenses	$83,683,011	PYTotalExpensesAmt
CY Total Expenses	$65,598,836	CYTotalExpensesAmt
PY Revenues Less Expenses	-$17,237,766	PYRevenuesLessExpensesAmt
CY Revenues Less Expenses	$6,226,363	CYRevenuesLessExpensesAmt
Total Assets BOY	$77,224,523	TotalAssetsBOYAmt
Total Assets EOY	$92,630,672	TotalAssetsEOYAmt
Total Liabilities BOY	$17,607,378	TotalLiabilitiesBOYAmt
Total Liabilities EOY	$25,839,004	TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY	$59,617,145	NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY	$66,791,668	NetAssetsOrFundBalancesEOYAmt
Info In Schedule O Part III	Yes (X)	InfoInScheduleOPartIIIInd
Mission	WE CONVENE THE BEST STORYTELLERS TO EDUCATE, UNITE AND UPLIFT - BY OPENING HEARTS, INSPIRING ACTION AND ACCELERATING CHANGE.	MissionDesc
Significant New Program Srvc	0	SignificantNewProgramSrvcInd
Significant Change	0	SignificantChangeInd
Expense	$51,405,965	ExpenseAmt
Grant	$0	GrantAmt
Revenue	$39,365,598	RevenueAmt
Desc	THE AD COUNCIL, WORKING WITH PARTNERS ACROSS SECTORS INCLUDING ADVERTISING, MEDIA, TECHNOLOGY, GOVERNMENT AND PHILANTHROPY, CREATES PUBLIC SERVICE ADVERTISING CAMPAIGNS WITH THE HELP OF VOLUNTEER ADVERTISING, DIGITAL AND SOCIAL AGENCIES (WHO DONATE THEIR CREATIVE TALENTS AND ENERGY), THE MEDIA (WHO CONTRIBUTE SPACE AND TIME) AND DONORS (WHO PROVIDE CRUCIAL OPERATING SUPPORT). COLLECTIVELY, THEY MAKE THE AD COUNCIL'S GOOD WORKS POSSIBLE.IN FY23, THE AD COUNCIL SECURED $1.2B IN DONATED MEDIA SUPPORT (ACROSS ALL PLATFORMS INCLUDING DIGITAL MEDIA, TV, RADIO, PRINT AND OUT-OF-HOME) ON BEHALF OF OUR SPONSORS' CAMPAIGNS. [SEE CONTINUATION ON SCHEDULE O]	Desc
Total Program Service Expenses	$51,405,965	TotalProgramServiceExpensesAmt
Described In Section501c3	Yes (1)	DescribedInSection501c3Ind
Schedule B Required	Yes (1)	ScheduleBRequiredInd
Political Campaign Acty	0	PoliticalCampaignActyInd
Lobbying Activities	0	LobbyingActivitiesInd
Subject To Proxy Tax	0	SubjectToProxyTaxInd
Donor Advised Fund	0	DonorAdvisedFundInd
Conservation Easements	0	ConservationEasementsInd
Collections Of Art	0	CollectionsOfArtInd
Credit Counseling	0	CreditCounselingInd
Donor Rstr Or Quasi Endowments	0	DonorRstrOrQuasiEndowmentsInd
Report Land Building Equipment	Yes (1)	ReportLandBuildingEquipmentInd
Report Investments Other Sec	0	ReportInvestmentsOtherSecInd
Report Program Related Invst	0	ReportProgramRelatedInvstInd
Report Other Assets	Yes (1)	ReportOtherAssetsInd
Report Other Liabilities	Yes (1)	ReportOtherLiabilitiesInd
Include FIN48 Footnote	Yes (1)	IncludeFIN48FootnoteInd
Independent Audit Fincl Stmt	Yes (1)	IndependentAuditFinclStmtInd
Consolidated Audit Fincl Stmt	0	ConsolidatedAuditFinclStmtInd
School Operating	0	SchoolOperatingInd
Foreign Office	0	ForeignOfficeInd
Foreign Activities	0	ForeignActivitiesInd
More Than5000 K To Org	0	MoreThan5000KToOrgInd
More Than5000 K To Individuals	0	MoreThan5000KToIndividualsInd
Professional Fundraising	0	ProfessionalFundraisingInd
Fundraising Activities	Yes (1)	FundraisingActivitiesInd
Gaming Activities	0	GamingActivitiesInd
Operate Hospital	0	OperateHospitalInd
Grants To Organizations	0	GrantsToOrganizationsInd
Grants To Individuals	0	GrantsToIndividualsInd
Schedule J Required	Yes (1)	ScheduleJRequiredInd
Tax Exempt Bonds	0	TaxExemptBondsInd
Engaged In Excess Benefit Trans	0	EngagedInExcessBenefitTransInd
PY Excess Benefit Trans	0	PYExcessBenefitTransInd
Loan Outstanding	0	LoanOutstandingInd
Grant To Related Person	0	GrantToRelatedPersonInd
Business Rln With Org Mem	0	BusinessRlnWithOrgMemInd
Business Rln With Fam Mem	0	BusinessRlnWithFamMemInd
Business Rln With35 Ctrl Ent	0	BusinessRlnWith35CtrlEntInd
Deductible Non Cash Contri	0	DeductibleNonCashContriInd
Deductible Art Contribution	0	DeductibleArtContributionInd
Terminate Operations	0	TerminateOperationsInd
Partial Liquidation	0	PartialLiquidationInd
Disregarded Entity	0	DisregardedEntityInd
Related Entity	0	RelatedEntityInd
Related Organization Ctrl Ent	0	RelatedOrganizationCtrlEntInd
Trnsfr Exmpt Non Chrtbl Rltd Org	0	TrnsfrExmptNonChrtblRltdOrgInd
Activities Conducted Prtshp	0	ActivitiesConductedPrtshpInd
Schedule O Required	Yes (1)	ScheduleORequiredInd
IRP Document	246	IRPDocumentCnt
IRP Document W2 G	0	IRPDocumentW2GCnt
Employee	192	EmployeeCnt
Employment Tax Returns Filed	Yes (1)	EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over Limit	0	UnrelatedBusIncmOverLimitInd
Foreign Financial Account	0	ForeignFinancialAccountInd
Prohibited Tax Shelter Trans	0	ProhibitedTaxShelterTransInd
Taxable Party Notification	0	TaxablePartyNotificationInd
Nondeductible Contributions	0	NondeductibleContributionsInd
Quid Pro Quo Contributions	Yes (1)	QuidProQuoContributionsInd
Quid Pro Quo Contri Discl	Yes (1)	QuidProQuoContriDisclInd
Form8282 Property Disposed Of	0	Form8282PropertyDisposedOfInd
Rcv Fnds To Pay Prsnl Bnft Cntrct	0	RcvFndsToPayPrsnlBnftCntrctInd
Pay Premiums Prsnl Bnft Cntrct	0	PayPremiumsPrsnlBnftCntrctInd
Indoor Tanning Services	0	IndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht Pymt	Yes (1)	SubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst Inc	0	SubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VI	Yes (X)	InfoInScheduleOPartVIInd
Governing Body Voting Members	140	GoverningBodyVotingMembersCnt
Independent Voting Member	139	IndependentVotingMemberCnt
Family Or Business Rln	0	FamilyOrBusinessRlnInd
Delegation Of Mgmt Duties	0	DelegationOfMgmtDutiesInd
Change To Org Documents	0	ChangeToOrgDocumentsInd
Material Diversion Or Misuse	0	MaterialDiversionOrMisuseInd
Members Or Stockholders	0	MembersOrStockholdersInd
Election Of Board Members	0	ElectionOfBoardMembersInd
Decisions Subject To Approva	0	DecisionsSubjectToApprovaInd
Minutes Of Governing Body	Yes (1)	MinutesOfGoverningBodyInd
Minutes Of Committees	Yes (1)	MinutesOfCommitteesInd
Officer Mailing Address	0	OfficerMailingAddressInd
Local Chapters	0	LocalChaptersInd
Form990 Provided To Gvrn Body	0	Form990ProvidedToGvrnBodyInd
Conflict Of Interest Policy	Yes (1)	ConflictOfInterestPolicyInd
Annual Disclosure Covered Prsn	Yes (1)	AnnualDisclosureCoveredPrsnInd
Regular Monitoring Enfrc	Yes (1)	RegularMonitoringEnfrcInd
Whistleblower Policy	Yes (1)	WhistleblowerPolicyInd
Document Retention Policy	Yes (1)	DocumentRetentionPolicyInd
Compensation Process CEO	Yes (1)	CompensationProcessCEOInd
Compensation Process Other	Yes (1)	CompensationProcessOtherInd
Investment In Joint Venture	0	InvestmentInJointVentureInd
States Where Copy Of Return Is Fld	AL	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	AR	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	CA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	FL	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	GA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	IL	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	KS	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	KY	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MD	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MI	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MN	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	MS	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NC	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	ND	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NH	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NJ	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NM	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	NY	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	OR	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	PA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	RI	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	SC	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	TN	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	UT	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	VA	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	WV	StatesWhereCopyOfReturnIsFldCd
States Where Copy Of Return Is Fld	WI	StatesWhereCopyOfReturnIsFldCd
Other Website	Yes (X)	OtherWebsiteInd
Upon Request	Yes (X)	UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

Field	Value	IRS element (for citing)
Person	KENNETH M KROLL CFO	PersonNm
Phone	2129841946	PhoneNum

US Address USAddress

Field	Value	IRS element (for citing)
Address Line1	815 SECOND AVENUE 9TH FLOOR	AddressLine1Txt
City	NEW YORK	CityNm
State Abbreviation	NY	StateAbbreviationCd
ZIP	10017	ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (188 entries)

TitleTitleTxt	Average Hours Per WeekAverageHoursPerWeekRt	Individual Trustee Or DirectorIndividualTrusteeOrDirectorInd	OfficerOfficerInd	Reportable Comp From OrgReportableCompFromOrgAmt	Reportable Comp From Rltd OrgReportableCompFromRltdOrgAmt	Other CompensationOtherCompensationAmt	Key EmployeeKeyEmployeeInd	Highest Compensated EmployeeHighestCompensatedEmployeeInd
LISA SHERMAN
PRESIDENT AND CEO	38.40	Yes (X)	Yes (X)	$1,338,258	$0	$660,766
JACKI KELLEY
CHAIR	3.50	Yes (X)	Yes (X)	$0	$0	$0
LINDA YACCARINO
IMMEDIATE PAST CHAIR	2.00	Yes (X)	Yes (X)	$0	$0	$0
DIEGO SCOTTI
VICE CHAIR	2.00	Yes (X)	Yes (X)	$0	$0	$0
TARA WALPERT LEVY
VICE CHAIR	2.00	Yes (X)	Yes (X)	$0	$0	$0
KAREN KAPLAN
SECRETARY	1.00	Yes (X)	Yes (X)	$0	$0	$0
LISA UTZSCHNEIDER
CHAIR FINANCE COMMITTEE	3.00	Yes (X)		$0	$0	$0
JONATHAN ADASHEK
DIRECTOR	0.50	Yes (X)		$0	$0	$0
HEIDI ANDERSEN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ANNA BAGER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LARA BALAZS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MICHELE BARLOW
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LYNNE BARTRON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
NADJA BELLAN-WHITE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JOSEPHINE BERTRAMS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MELANIE BOULDEN
DIRECTOR THRU 11/30/22	0.50	Yes (X)		$0	$0	$0
ELIZABETH BRADY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ANDREA BRIMMER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
VANESSA A BROADHURST
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MARC BRODHERSON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
HEIDI BROWNING
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MICHAEL BROWNSTEIN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DEVIKA BULCHANDANI
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KASHA CACY
DIRECTOR THRU 02/01/23	0.50	Yes (X)		$0	$0	$0
LISA CAPUTO
DIRECTOR	0.50	Yes (X)		$0	$0	$0
FIONA CARTER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TIM CASTELLI
DIRECTOR THRU 02/09/23	0.50	Yes (X)		$0	$0	$0
BLAKE CHANDLEE
DIRECTOR	1.00	Yes (X)		$0	$0	$0
DAVID COHEN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ALEX COLLMER
DIRECTOR THRU 04/30/23	0.50	Yes (X)		$0	$0	$0
BRANDON COOKE
DIRECTOR THRU 11/07/22	0.50	Yes (X)		$0	$0	$0
MAURICE COOPER
DIRECTOR THRU 05/05/23	0.50	Yes (X)		$0	$0	$0
JILL CRESS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TINA DAVIS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
NORMAN DE GREVE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ANTHONY DEMAIO
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DENISE DRESSER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KYLE DROPP
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RICHARD EDELMAN
DIRECTOR	1.00	Yes (X)		$0	$0	$0
MEL EDWARDS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TIM ELLIS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
CHAD ENGELGAU
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RACHEL FERDINANDO
DIRECTOR THRU 11/07/22	0.50	Yes (X)		$0	$0	$0
RITA FERRO
DIRECTOR	1.00	Yes (X)		$0	$0	$0
MORGAN FLATLEY
DIRECTOR THRU 11/07/22	0.50	Yes (X)		$0	$0	$0
CHRIS FOLEY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MICHELLE FROAH
DIRECTOR THRU 04/15/23	0.50	Yes (X)		$0	$0	$0
MARIANNE GAMBELLI
DIRECTOR	0.50	Yes (X)		$0	$0	$0
BENOIT GARBE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ADAM GERHART
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JOSH GILLON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JEREMI GORMAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JENNIFER GOTTLIEB
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ALLYSON GRIFFIN
DIRECTOR THRU 02/28/23	0.50	Yes (X)		$0	$0	$0
JAMIE GUTFREUND
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MICHAEL GUTH
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JIM HABIG
DIRECTOR	0.50	Yes (X)		$0	$0	$0
CATHY HACKL
DIRECTOR	0.50	Yes (X)		$0	$0	$0
BILL C HAGELSTEIN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ELENA HALE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KATHLEEN HALL
DIRECTOR	0.50	Yes (X)		$0	$0	$0
CHRISSIE HANSON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
CARLA HASSAN
DIRECTOR	1.00	Yes (X)		$0	$0	$0
TARIQ HASSAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
GAIL HEIMANN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TAMMY HENAULT
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ELIZABETH HERBST-BRADY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
E YURI HERMIDA
DIRECTOR THRU 10/15/22	0.50	Yes (X)		$0	$0	$0
MICHAEL HOUSTON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LISA RYAN HOWARD
DIRECTOR	0.50	Yes (X)		$0	$0	$0
CHARISSE HUGHES
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JEAN-PAUL JANSEN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MARCIEN JENCKES
DIRECTOR THRU 11/07/22	0.50	Yes (X)		$0	$0	$0
KATE JHAVERI
DIRECTOR THRU 09/15/22	0.50	Yes (X)		$0	$0	$0
TIM JONES
DIRECTOR	0.50	Yes (X)		$0	$0	$0
PETER JUNG
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ALEX JUTKOWITZ
DIRECTOR THRU 04/01/23	0.50	Yes (X)		$0	$0	$0
MARLA KAPLOWITZ
DIRECTOR	0.50	Yes (X)		$0	$0	$0
HARRY KARGMAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MICHAEL E KASSAN
DIRECTOR	1.00	Yes (X)		$0	$0	$0
KIM KELLEHER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SOPHIE KELLY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KELLYN KENNY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ZACH KITSCHKE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MATT KOHAN
DIRECTOR THRU 12/31/22	0.50	Yes (X)		$0	$0	$0
BILL KOLB
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SUZANNE KOUNKEL
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JILL KRAMER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SARAH KRAMER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
STEVEN KRITZMAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
STEVE LANZANO
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MARNE LEVINE
DIRECTOR	1.00	Yes (X)		$0	$0	$0
TAMMY LEVINE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LYNN LEWIS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ROBERT D LIODICE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SEAN LYONS
DIRECTOR THRU 02/28/23	0.50	Yes (X)		$0	$0	$0
HEATHER MALENSHEK
DIRECTOR	0.50	Yes (X)		$0	$0	$0
PAMELA DRUCKER MANN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DOUG MARTIN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
STACY MARTINET
DIRECTOR	1.00	Yes (X)		$0	$0	$0
SETH MATLINS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
LIZ MATTHEWS
DIRECTOR THRU 11/08/22	0.50	Yes (X)		$0	$0	$0
RYAN MAYWARD
DIRECTOR THRU 10/28/22	0.50	Yes (X)		$0	$0	$0
SEAN MCCAFFREY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KIRK MCDONALD
DIRECTOR	1.00	Yes (X)		$0	$0	$0
ALICE MCKOWN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
STEPHANIE MCMAHON
DIRECTOR THRU 01/11/23	0.50	Yes (X)		$0	$0	$0
SHAKIR MOIN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JAMIE MOLDAFSKY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TRAVIS MONTAQUE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ALAN MOSS
DIRECTOR	1.00	Yes (X)		$0	$0	$0
CHARLIE NEER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
CATHERINE NEWMAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
BRETT O'BRIEN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JOHN OSBORN
DIRECTOR THRU 07/31/22	0.50	Yes (X)		$0	$0	$0
STEVE PACHECO
DIRECTOR	0.50	Yes (X)		$0	$0	$0
NICOLLE PANGIS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RICHARD PARKINSON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RYAN PAULEY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
PJ PEREIRA
DIRECTOR	0.50	Yes (X)		$0	$0	$0
SARAH PERSONETTE
DIRECTOR THRU 11/04/22	0.50	Yes (X)		$0	$0	$0
RAJA RAJAMANNAR
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MARY ANN REILLY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
NANCY REYES
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DAN ROBBINS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JOY ROBINS
DIRECTOR THRU 04/30/23	0.50	Yes (X)		$0	$0	$0
CHRIS ROGERS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TIFFANY ROLFE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JAMES ROOKE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JO ANN ROSS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DAVID ROTER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TARA ROTH
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ELIZABETH RUTLEDGE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
CARA SABIN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ERICA SCHMIDT
DIRECTOR THRU 12/15/22	0.50	Yes (X)		$0	$0	$0
CARRIE SEIFER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KERN SHIRESON
DIRECTOR THRU 04/20/23	0.50	Yes (X)		$0	$0	$0
JESSICA SIBLEY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TIM SIMS
DIRECTOR	1.00	Yes (X)		$0	$0	$0
SAMANTHA SKEY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RAMON SOTO
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DONNA SPECIALE
DIRECTOR THRU 11/28/22	0.50	Yes (X)		$0	$0	$0
MITCH SPOLAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DEB STAMBAUGH
DIRECTOR	0.50	Yes (X)		$0	$0	$0
HEATHER STEWART
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RANDI STIPES
DIRECTOR	0.50	Yes (X)		$0	$0	$0
STEVE STOUTE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
GREG STUART
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ANDREW SWINAND
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TODD TERESI
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MARISA THALBERG
DIRECTOR THRU 09/15/22	0.50	Yes (X)		$0	$0	$0
JUSTIN THOMAS-COPELAND
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KARIN TIMPONE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
DARA TRESEDER
DIRECTOR	0.50	Yes (X)		$0	$0	$0
GAYLE TROBERMAN
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KERRY TUCKER
DIRECTOR THRU 04/30/23	0.50	Yes (X)		$0	$0	$0
TYLER TURNBULL
DIRECTOR	0.50	Yes (X)		$0	$0	$0
AARON WALTON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TIFFANY XINGYU WANG
DIRECTOR	0.50	Yes (X)		$0	$0	$0
TIFFANY WARREN
DIRECTOR THRU 02/09/23	0.50	Yes (X)		$0	$0	$0
BILL WATKINS
DIRECTOR	0.50	Yes (X)		$0	$0	$0
RISA WEXLER
DIRECTOR THRU 05/15/23	0.50	Yes (X)		$0	$0	$0
WILLIAM WHITE
DIRECTOR	1.00	Yes (X)		$0	$0	$0
JENNIFER WILSON
DIRECTOR	0.50	Yes (X)		$0	$0	$0
BILL WISE
DIRECTOR	0.50	Yes (X)		$0	$0	$0
JEN WONG
DIRECTOR	0.50	Yes (X)		$0	$0	$0
CLIFFORD YOUNG
DIRECTOR	0.50	Yes (X)		$0	$0	$0
MARK ZAGORSKI
DIRECTOR	0.50	Yes (X)		$0	$0	$0
ANDREA ZARETSKY
DIRECTOR	0.50	Yes (X)		$0	$0	$0
KENNETH KROLL
CHIEF FINANCIAL OFFICER	39.60		Yes (X)	$412,644	$0	$132,972
PAULA VEALE
CHIEF MARKETING & COMMUNICATION	36.40			$497,820	$0	$215,474	Yes (X)
BARBARA LESHINSKY
CHIEF REVENUE & DEVELOPMENT	27.80			$475,609	$0	$146,571	Yes (X)
KATHLEEN KAYSE
CHIEF MEDIA	24.90			$396,376	$0	$82,766	Yes (X)
MICHELLE HILLMAN
CHIEF CAMPAIGN DEVELOPMENT	30.80			$367,344	$0	$97,867	Yes (X)
HEIDI ARTHUR
CHIEF CAMPAIGN DEVELOPMENT	28.50			$363,208	$0	$122,046	Yes (X)
KATE EMANUEL
CHIEF BUSINESS OPERATIONS & STRATEGY	28.00			$333,136	$0	$110,610	Yes (X)
REGINA BRADLEY
CHIEF TALENT & FACILITIES	43.40			$332,244	$0	$112,502	Yes (X)
DANIELLE LINET
SENIOR VP	28.20			$249,586	$0	$100,128	Yes (X)
ANTHONY FOLENO
SENIOR VP	32.10			$248,306	$0	$68,427	Yes (X)
SARA WEISENTHAL
SENIOR VP	28.80			$235,822	$0	$27,779	Yes (X)
ANNE DEO
SENIOR VP	33.60			$227,148	$0	$106,327	Yes (X)
ELLYN FISHER
SENIOR VP	34.10			$220,072	$0	$101,058	Yes (X)
ELISE JAMES
CHIEF EQUITY OFFICER	42.40			$341,135	$0	$118,515	Yes (X)
ANTHONY SIGNORELLI
SVP, CORPORATE PARTNERSHIPS	28.80			$234,755	$0	$60,696		Yes (X)
ANASTASIA GOODSTEIN
SENIOR VP	27.80			$217,346	$0	$74,040		Yes (X)
DEBORAH LEITER
SENIOR VP	30.70			$211,676	$0	$53,761		Yes (X)
KATHRYN ASHLEY MENSCHNER
SENIOR VP	33.20			$210,669	$0	$53,351		Yes (X)
LUCY OBISPO
SVP, CONTROLLER	34.50			$204,801	$0	$58,549		Yes (X)

Field	Value	IRS element (for citing)
Total Reportable Comp From Org	$7,117,955	TotalReportableCompFromOrgAmt
Tot Reportable Comp Rltd Org	$0	TotReportableCompRltdOrgAmt
Total Other Compensation	$2,504,205	TotalOtherCompensationAmt
Indiv Rcvd Greater Than100 K	85	IndivRcvdGreaterThan100KCnt
Former Ofcr Employees Listed	0	FormerOfcrEmployeesListedInd
Total Comp Greater Than150 K	Yes (1)	TotalCompGreaterThan150KInd
Compensation From Other Srcs	0	CompensationFromOtherSrcsInd

Contractor Compensation ContractorCompensationGrp (5 entries)

Address Line1ContractorAddress/USAddress/AddressLine1Txt	CityContractorAddress/USAddress/CityNm	State AbbreviationContractorAddress/USAddress/StateAbbreviationCd	ZIPContractorAddress/USAddress/ZIPCd	ServicesServicesDesc	CompensationCompensationAmt	Address Line1ContractorAddress/ForeignAddress/AddressLine1Txt	CityContractorAddress/ForeignAddress/CityNm	Province Or StateContractorAddress/ForeignAddress/ProvinceOrStateNm	CountryContractorAddress/ForeignAddress/CountryCd	Foreign PostalContractorAddress/ForeignAddress/ForeignPostalCd
THE TRADE DESK INC
1114 6TH AVENUE 46TH FLOOR	NEW YORK	CA	10036	DIGITAL MARKETING	$6,303,574
CIRCLE GRAPHICS LLC
120 9TH AVENUE	LONGMONT	CO	80501	DIGITAL PRINTING - BILLBOARD & SIGNAGE	$2,070,738
WPP GROUP USA INC
175 GREENWICH STREET	NEW YORK	NY	10007	DIGITAL MARKETING	$1,574,661
IPSOS PUBLIC AFFAIRS INC
				DIGITAL MARKETING	$1,346,118	160 BLOOR STREET EAST 3RD FLOOR	TORONTO	ONTARIO	CA	M4W 1B9
CREATIVE & RESPONSE RESEARCH SERVICES I
150 N MICHIGAN AVENUE 34TH FLOOR	CHICAGO	IL	60601	DIGITAL MARKETING	$1,129,550

Field	Value	IRS element (for citing)
Cntrct Rcvd Greater Than100 K	67	CntrctRcvdGreaterThan100KCnt
Fundraising	$7,478,950	FundraisingAmt
All Other Contributions	$23,469,609	AllOtherContributionsAmt
Total Contributions	$30,948,559	TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp (2 entries)

DescDesc	BusinessBusinessCd	Total Revenue ColumnTotalRevenueColumnAmt	Related Or Exempt Func IncomeRelatedOrExemptFuncIncomeAmt
PUBLIC SVC CAMPAIGNS	900099	$37,838,242	$37,838,242
SOC. IMPACT RESEARCH	900099	$1,527,356	$1,527,356

Field	Value	IRS element (for citing)
Total Program Service Revenue	$39,365,598	TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$1,809,127	TotalRevenueColumnAmt
Exclusion	$1,809,127	ExclusionAmt

Gross Amount Sales Assets GrossAmountSalesAssetsGrp

Field	Value	IRS element (for citing)
Securities	$1,637,900	SecuritiesAmt

Less Cost Oth Basis Sales Expnss LessCostOthBasisSalesExpnssGrp

Field	Value	IRS element (for citing)
Securities	$1,110,083	SecuritiesAmt

Gain Or Loss GainOrLossGrp

Field	Value	IRS element (for citing)
Securities	$527,817	SecuritiesAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$527,817	TotalRevenueColumnAmt
Exclusion	$527,817	ExclusionAmt

Field	Value	IRS element (for citing)
Fundraising Gross Income	$378,600	FundraisingGrossIncomeAmt
Contri Rpt Fundraising Event	$7,478,950	ContriRptFundraisingEventAmt
Fundraising Direct Expenses	$1,207,654	FundraisingDirectExpensesAmt

Net Incm From Fundraising Evt NetIncmFromFundraisingEvtGrp

Field	Value	IRS element (for citing)
Total Revenue Column	-$829,054	TotalRevenueColumnAmt
Exclusion	-$829,054	ExclusionAmt

Other Revenue Misc OtherRevenueMiscGrp

Field	Value	IRS element (for citing)
Desc	OTHER INCOME	Desc
Business	900099	BusinessCd
Total Revenue Column	$3,152	TotalRevenueColumnAmt
Exclusion	$3,152	ExclusionAmt

Field	Value	IRS element (for citing)
Other Revenue Total	$3,152	OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

Field	Value	IRS element (for citing)
Total Revenue Column	$71,825,199	TotalRevenueColumnAmt
Related Or Exempt Func Income	$39,365,598	RelatedOrExemptFuncIncomeAmt
Unrelated Business Revenue	$0	UnrelatedBusinessRevenueAmt
Exclusion	$1,511,042	ExclusionAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

Field	Value	IRS element (for citing)
Total	$6,746,826	TotalAmt
Program Services	$2,868,819	ProgramServicesAmt
Management And General	$2,722,898	ManagementAndGeneralAmt
Fundraising	$1,155,109	FundraisingAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

Field	Value	IRS element (for citing)
Total	$16,917,063	TotalAmt
Program Services	$12,982,914	ProgramServicesAmt
Management And General	$2,418,883	ManagementAndGeneralAmt
Fundraising	$1,515,266	FundraisingAmt

Pension Plan Contributions PensionPlanContributionsGrp

Field	Value	IRS element (for citing)
Total	$935,351	TotalAmt
Program Services	$551,560	ProgramServicesAmt
Management And General	$159,376	ManagementAndGeneralAmt
Fundraising	$224,415	FundraisingAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

Field	Value	IRS element (for citing)
Total	$1,787,663	TotalAmt
Program Services	$1,181,010	ProgramServicesAmt
Management And General	$501,720	ManagementAndGeneralAmt
Fundraising	$104,933	FundraisingAmt

Payroll Taxes PayrollTaxesGrp

Field	Value	IRS element (for citing)
Total	$1,578,374	TotalAmt
Program Services	$1,197,123	ProgramServicesAmt
Management And General	$181,566	ManagementAndGeneralAmt
Fundraising	$199,685	FundraisingAmt

Fees For Services Legal FeesForServicesLegalGrp

Field	Value	IRS element (for citing)
Total	$566,527	TotalAmt
Management And General	$566,527	ManagementAndGeneralAmt

Fees For Services Accounting FeesForServicesAccountingGrp

Field	Value	IRS element (for citing)
Total	$305,209	TotalAmt
Management And General	$305,209	ManagementAndGeneralAmt

Fees For Srvc Invst Mgmnt Fees FeesForSrvcInvstMgmntFeesGrp

Field	Value	IRS element (for citing)
Total	$25,250	TotalAmt
Management And General	$25,250	ManagementAndGeneralAmt

Fees For Services Other FeesForServicesOtherGrp

Field	Value	IRS element (for citing)
Total	$335,954	TotalAmt
Program Services	$229,488	ProgramServicesAmt
Management And General	$91,798	ManagementAndGeneralAmt
Fundraising	$14,668	FundraisingAmt

Advertising AdvertisingGrp

Field	Value	IRS element (for citing)
Total	$281,927	TotalAmt
Program Services	$32,271	ProgramServicesAmt
Management And General	$249,656	ManagementAndGeneralAmt

Office Expenses OfficeExpensesGrp

Field	Value	IRS element (for citing)
Total	$343,284	TotalAmt
Program Services	$206,331	ProgramServicesAmt
Management And General	$111,130	ManagementAndGeneralAmt
Fundraising	$25,823	FundraisingAmt

Information Technology InformationTechnologyGrp

Field	Value	IRS element (for citing)
Total	$1,435,853	TotalAmt
Program Services	$1,070,517	ProgramServicesAmt
Management And General	$365,216	ManagementAndGeneralAmt
Fundraising	$120	FundraisingAmt

Occupancy OccupancyGrp

Field	Value	IRS element (for citing)
Total	$1,108,279	TotalAmt
Program Services	$840,033	ProgramServicesAmt
Management And General	$194,125	ManagementAndGeneralAmt
Fundraising	$74,121	FundraisingAmt

Travel TravelGrp

Field	Value	IRS element (for citing)
Total	$839,798	TotalAmt
Program Services	$348,431	ProgramServicesAmt
Management And General	$356,834	ManagementAndGeneralAmt
Fundraising	$134,533	FundraisingAmt

Conferences Meetings ConferencesMeetingsGrp

Field	Value	IRS element (for citing)
Total	$462,397	TotalAmt
Program Services	$71,093	ProgramServicesAmt
Management And General	$113,928	ManagementAndGeneralAmt
Fundraising	$277,376	FundraisingAmt

Depreciation Depletion DepreciationDepletionGrp

Field	Value	IRS element (for citing)
Total	$849,630	TotalAmt
Management And General	$849,630	ManagementAndGeneralAmt

Insurance InsuranceGrp

Field	Value	IRS element (for citing)
Total	$173,240	TotalAmt
Management And General	$173,240	ManagementAndGeneralAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDesc	TotalTotalAmt	Program ServicesProgramServicesAmt	Management And GeneralManagementAndGeneralAmt	FundraisingFundraisingAmt
PROD. & DISTRIBUTION	$28,628,152	$28,628,152
TEMP HELP & RECRUITING	$2,025,140	$1,060,774	$824,209	$140,157
PSA ANALYTICS	$82,662	$81,815	$847
OUTREACH FUNCTIONS	$40,390	$3,349	$15,827	$21,214

All Other Expenses AllOtherExpensesGrp

Field	Value	IRS element (for citing)
Total	$129,867	TotalAmt
Program Services	$52,285	ProgramServicesAmt
Management And General	$67,860	ManagementAndGeneralAmt
Fundraising	$9,722	FundraisingAmt

Total Functional Expenses TotalFunctionalExpensesGrp

Field	Value	IRS element (for citing)
Total	$65,598,836	TotalAmt
Program Services	$51,405,965	ProgramServicesAmt
Management And General	$10,295,729	ManagementAndGeneralAmt
Fundraising	$3,897,142	FundraisingAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

Field	Value	IRS element (for citing)
BOY	$1,000	BOYAmt
EOY	$1,000	EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

Field	Value	IRS element (for citing)
BOY	$34,910,469	BOYAmt
EOY	$31,893,205	EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

Field	Value	IRS element (for citing)
BOY	$3,891,337	BOYAmt
EOY	$4,120,300	EOYAmt

Accounts Receivable AccountsReceivableGrp

Field	Value	IRS element (for citing)
BOY	$10,746,458	BOYAmt
EOY	$17,229,273	EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

Field	Value	IRS element (for citing)
BOY	$910,046	BOYAmt
EOY	$991,655	EOYAmt

Field	Value	IRS element (for citing)
Land Bldg Equip Cost Or Other Bss	$13,292,258	LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec	$10,048,392	LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

Field	Value	IRS element (for citing)
BOY	$3,931,653	BOYAmt
EOY	$3,243,866	EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

Field	Value	IRS element (for citing)
BOY	$22,636,064	BOYAmt
EOY	$30,072,868	EOYAmt

Other Assets Total OtherAssetsTotalGrp

Field	Value	IRS element (for citing)
BOY	$197,496	BOYAmt
EOY	$5,078,505	EOYAmt

Total Assets TotalAssetsGrp

Field	Value	IRS element (for citing)
BOY	$77,224,523	BOYAmt
EOY	$92,630,672	EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

Field	Value	IRS element (for citing)
BOY	$10,281,321	BOYAmt
EOY	$10,746,805	EOYAmt

Deferred Revenue DeferredRevenueGrp

Field	Value	IRS element (for citing)
BOY	$4,481,850	BOYAmt
EOY	$7,668,031	EOYAmt

Other Liabilities OtherLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$2,844,207	BOYAmt
EOY	$7,424,168	EOYAmt

Total Liabilities TotalLiabilitiesGrp

Field	Value	IRS element (for citing)
BOY	$17,607,378	BOYAmt
EOY	$25,839,004	EOYAmt

Field	Value	IRS element (for citing)
Organization Follows FASB117	Yes (X)	OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

Field	Value	IRS element (for citing)
BOY	$54,685,181	BOYAmt
EOY	$58,275,603	EOYAmt

Donor Restriction Net Assets DonorRestrictionNetAssetsGrp

Field	Value	IRS element (for citing)
BOY	$4,931,964	BOYAmt
EOY	$8,516,065	EOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$59,617,145	BOYAmt
EOY	$66,791,668	EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

Field	Value	IRS element (for citing)
BOY	$77,224,523	BOYAmt
EOY	$92,630,672	EOYAmt

Field	Value	IRS element (for citing)
Info In Schedule O Part XI	Yes (X)	InfoInScheduleOPartXIInd
Reconcilation Revenue Expnss	$6,226,363	ReconcilationRevenueExpnssAmt
Net Unrlzd Gains Losses Invst	$938,101	NetUnrlzdGainsLossesInvstAmt
Other Changes In Net Assets	$10,059	OtherChangesInNetAssetsAmt
Info In Schedule O Part XII	Yes (X)	InfoInScheduleOPartXIIInd
Method Of Accounting Accrual	Yes (X)	MethodOfAccountingAccrualInd
Accountant Compile Or Review	0	AccountantCompileOrReviewInd
FS Audited	Yes (1)	FSAuditedInd

FS Audited Basis FSAuditedBasisGrp

Field	Value	IRS element (for citing)
Separate Basis Fincl Stmt	Yes (X)	SeparateBasisFinclStmtInd

Field	Value	IRS element (for citing)
Audit Committee	Yes (1)	AuditCommitteeInd
Federal Grant Audit Required	Yes (1)	FederalGrantAuditRequiredInd
Federal Grant Audit Performed	Yes (1)	FederalGrantAuditPerformedInd

Schedule A IRS990ScheduleA

Field	Value	IRS element (for citing)
Publicly Supported Org509a2	Yes (X)	PubliclySupportedOrg509a2Ind

Gifts Grants Contris Rcvd509 GiftsGrantsContrisRcvd509Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$18,491,195	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$23,885,399	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$79,344,770	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$24,138,936	CurrentTaxYearMinus1YearAmt
Current Tax Year	$30,948,559	CurrentTaxYearAmt
Total	$176,808,859	TotalAmt

Gross Receipts Admissions GrossReceiptsAdmissionsGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$32,596,454	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$26,709,519	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$36,367,960	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$42,125,509	CurrentTaxYearMinus1YearAmt
Current Tax Year	$39,365,598	CurrentTaxYearAmt
Total	$177,165,040	TotalAmt

Total509 Total509Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$51,087,649	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$50,594,918	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$115,712,730	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$66,264,445	CurrentTaxYearMinus1YearAmt
Current Tax Year	$70,314,157	CurrentTaxYearAmt
Total	$353,973,899	TotalAmt

Amounts Rcvd Dsqlfy Person AmountsRcvdDsqlfyPersonGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$189,801	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$180,705	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$207,850	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$205,450	CurrentTaxYearMinus1YearAmt
Current Tax Year	$199,150	CurrentTaxYearAmt
Total	$982,956	TotalAmt

Substantial Contributors Amt SubstantialContributorsAmtGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$17,683,895	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$11,951,041	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$7,159,908	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$20,670,868	CurrentTaxYearMinus1YearAmt
Current Tax Year	$13,678,767	CurrentTaxYearAmt
Total	$71,144,479	TotalAmt

Subst And Dsqlfy Prsns Tot SubstAndDsqlfyPrsnsTotGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$17,873,696	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$12,131,746	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$7,367,758	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$20,876,318	CurrentTaxYearMinus1YearAmt
Current Tax Year	$13,877,917	CurrentTaxYearAmt
Total	$72,127,435	TotalAmt

Field	Value	IRS element (for citing)
Public Support Total509	$281,846,464	PublicSupportTotal509Amt

Gross Investment Income509 GrossInvestmentIncome509Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$685,690	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$653,212	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$495,757	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$608,999	CurrentTaxYearMinus1YearAmt
Current Tax Year	$1,809,127	CurrentTaxYearAmt
Total	$4,252,785	TotalAmt

Investment Income And UBTI InvestmentIncomeAndUBTIGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$685,690	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$653,212	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$495,757	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$608,999	CurrentTaxYearMinus1YearAmt
Current Tax Year	$1,809,127	CurrentTaxYearAmt
Total	$4,252,785	TotalAmt

Other Income509 OtherIncome509Grp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$3,730	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$5,154	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$27	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$12,168	CurrentTaxYearMinus1YearAmt
Current Tax Year	$3,152	CurrentTaxYearAmt
Total	$24,231	TotalAmt

Total Support Calendar Year TotalSupportCalendarYearGrp

Field	Value	IRS element (for citing)
Current Tax Year Minus4 Years	$51,777,069	CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years	$51,253,284	CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years	$116,208,514	CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year	$66,885,612	CurrentTaxYearMinus1YearAmt
Current Tax Year	$72,126,436	CurrentTaxYearAmt
Total	$358,250,915	TotalAmt

Field	Value	IRS element (for citing)
Public Support CY509	0.78670	PublicSupportCY509Pct
Public Support PY509	0.78180	PublicSupportPY509Pct
Investment Income CY	0.01190	InvestmentIncomeCYPct
Investment Income PY	0.00900	InvestmentIncomePYPct
Thirty Thr Pct Suprt Tests CY509	Yes (X)	ThirtyThrPctSuprtTestsCY509Ind

Form990 Schedule A Part VI Form990ScheduleAPartVIGrp

Field	Value	IRS element (for citing)
Form And Line Reference	SCHEDULE A, PART III, LINE 12, EXPLANATION OF OTHER INCOME:	FormAndLineReferenceDesc
Explanation	MISCELLANEOUS INCOME - 2018 AMOUNT: $ 3,730. 2019 AMOUNT: $ 5,154. 2020 AMOUNT: $ 27. 2021 AMOUNT: $ 12,168. 2022 AMOUNT: $ 3,152.	ExplanationTxt

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

Field	Value	IRS element (for citing)
Contributor	RESTRICTED	ContributorNum

Contributor Business Name ContributorBusinessName

Field	Value	IRS element (for citing)
Business Name Line1	RESTRICTED	BusinessNameLine1

Contributor US Address ContributorUSAddress

Field	Value	IRS element (for citing)
Address Line1	RESTRICTED	AddressLine1
Address Line2	RESTRICTED	AddressLine2
City	RESTRICTED	City
State	RESTRICTED	State
ZIP Code	RESTRICTED	ZIPCode

Field	Value	IRS element (for citing)
Total Contributions	RESTRICTED	TotalContributionsAmt

Schedule D IRS990ScheduleD

Leasehold Improvements LeaseholdImprovementsGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$6,386,172	OtherCostOrOtherBasisAmt
Depreciation	$3,527,592	DepreciationAmt
Book Value	$2,858,580	BookValueAmt

Equipment EquipmentGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$5,509,025	OtherCostOrOtherBasisAmt
Depreciation	$5,177,541	DepreciationAmt
Book Value	$331,484	BookValueAmt

Other Land Buildings OtherLandBuildingsGrp

Field	Value	IRS element (for citing)
Other Cost Or Other Basis	$1,397,061	OtherCostOrOtherBasisAmt
Depreciation	$1,343,259	DepreciationAmt
Book Value	$53,802	BookValueAmt

Field	Value	IRS element (for citing)
Total Book Value Land Buildings	$3,243,866	TotalBookValueLandBuildingsAmt

Other Assets Org OtherAssetsOrgGrp (2 entries)

DescDesc	Book ValueBookValueAmt
DEFERRED EXECUTIVE COMPENSATION RETIREMENT PLAN	$338,215
OPERATING LEASE RIGHT-OF-USE ASSETS	$4,740,290

Field	Value	IRS element (for citing)
Total Book Value Other Assets	$5,078,505	TotalBookValueOtherAssetsAmt

Other Liabilities Org OtherLiabilitiesOrgGrp (4 entries)

DescDesc	AmtAmt
DEPOSITS FROM CAMPAIGN SPONSORS	$520,000
ACCUMULATED POSTRETIREMENT BENEFIT OBLIGATION	$144,500
RETIREMENT AND OTHER DEFERRED COMPENSATION	$338,215
LEASE LIABILITIES	$6,421,453

Field	Value	IRS element (for citing)
Total Liability	$7,424,168	TotalLiabilityAmt
Footnote Text	Yes (X)	FootnoteTextInd
Total Rev Etc Audited Fincl Stmt	$75,562,163	TotalRevEtcAuditedFinclStmtAmt
Net Unrealized Gains Invst	$938,101	NetUnrealizedGainsInvstAmt
Donated Services And Use Fclts	$1,581,150	DonatedServicesAndUseFcltsAmt
Other Revenue	$1,217,713	OtherRevenueAmt
Revenue Not Reported	$3,736,964	RevenueNotReportedAmt
Revenue Subtotal	$71,825,199	RevenueSubtotalAmt
Revenue Not Reported Fincl Stmt	$0	RevenueNotReportedFinclStmtAmt
Total Revenue Per Form990	$71,825,199	TotalRevenuePerForm990Amt
Tot Expns Etc Audited Fincl Stmt	$68,387,640	TotExpnsEtcAuditedFinclStmtAmt
Donated Services Use Fclts	$1,581,150	DonatedServicesUseFcltsAmt
Other Expenses Included	$1,207,654	OtherExpensesIncludedAmt
Expenses Not Reported	$2,788,804	ExpensesNotReportedAmt
Expenses Subtotal	$65,598,836	ExpensesSubtotalAmt
Expenses Not Rpt Fincl Stmt	$0	ExpensesNotRptFinclStmtAmt
Total Expenses Per Form990	$65,598,836	TotalExpensesPerForm990Amt

Supplemental Information Detail SupplementalInformationDetail (3 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
PART X, LINE 2:	THE COUNCIL IS EXEMPT FROM FEDERAL INCOME TAXES UNDER SECTION 501(C) (3) OF THE INTERNAL REVENUE CODE AND FROM STATE AND LOCAL TAXES UNDER COMPARABLE LAWS. ACCORDINGLY, NO INCOME TAX EXPENSE OR LIABILITY IS RECORDED IN THE FINANCIAL STATEMENTS.
PART XI, LINE 2D - OTHER ADJUSTMENTS:	ACTUARIAL GAIN ON ACCUMULATED POST RETIREMENT OBLIGATION 10,059. SPECIAL EVENT EXPENSES REPORTED ON PART VIII, LINE 8B 1,207,654.
PART XII, LINE 2D - OTHER ADJUSTMENTS:	SPECIAL EVENT EXPENSES REPORTED ON PART VIII, LINE 8B 1,207,654.

Schedule G IRS990ScheduleG

Fundraising Event Information FundraisingEventInformationGrp

Field	Value	IRS element (for citing)
Event1	ANNUAL DINNER	Event1Nm
Gross Receipts Event1	$7,857,550	GrossReceiptsEvent1Amt
Charitable Contri Event1	$7,478,950	CharitableContriEvent1Amt
Gross Revenue Event1	$378,600	GrossRevenueEvent1Amt
Rent Facility Costs Event1	$286,885	RentFacilityCostsEvent1Amt
Other Direct Expenses Event1	$920,769	OtherDirectExpensesEvent1Amt
Gross Receipts Total	$7,857,550	GrossReceiptsTotalAmt
Charitable Contributions Tot	$7,478,950	CharitableContributionsTotAmt
Gross Revenue Total Events	$378,600	GrossRevenueTotalEventsAmt
Rent Fclty Costs Total Events	$286,885	RentFcltyCostsTotalEventsAmt
Oth Direct Expnss Total Events	$920,769	OthDirectExpnssTotalEventsAmt
Direct Expense Summary Events	$1,207,654	DirectExpenseSummaryEventsAmt
Net Income Summary	-$829,054	NetIncomeSummaryAmt

Schedule J IRS990ScheduleJ

Field	Value	IRS element (for citing)
First Class Or Charter Travel	Yes (X)	FirstClassOrCharterTravelInd
Club Dues Or Fees	Yes (X)	ClubDuesOrFeesInd
Written Policy Ref T And E Expnss	Yes (1)	WrittenPolicyRefTAndEExpnssInd
Substantiation Required	Yes (1)	SubstantiationRequiredInd
Compensation Committee	Yes (X)	CompensationCommitteeInd
Independent Consultant	Yes (X)	IndependentConsultantInd
Compensation Survey	Yes (X)	CompensationSurveyInd
Board Or Committee Approval	Yes (X)	BoardOrCommitteeApprovalInd
Severance Payment	0	SeverancePaymentInd
Supplemental Nonqual Rtr Plan	0	SupplementalNonqualRtrPlanInd
Equity Based Comp Arrngm	0	EquityBasedCompArrngmInd
Comp Based On Revenue Of Flng Org	0	CompBasedOnRevenueOfFlngOrgInd
Comp Bsd On Rev Related Orgs	0	CompBsdOnRevRelatedOrgsInd
Comp Bsd Net Earns Flng Org	0	CompBsdNetEarnsFlngOrgInd
Comp Bsd Net Earns Rltd Orgs	0	CompBsdNetEarnsRltdOrgsInd
Any Non Fixed Payments	Yes (1)	AnyNonFixedPaymentsInd
Initial Contract Exception	0	InitialContractExceptionInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp (20 entries)

TitleTitleTxt	Base Compensation Filing OrgBaseCompensationFilingOrgAmt	Compensation Based On Rltd OrgsCompensationBasedOnRltdOrgsAmt	Bonus Filing OrganizationBonusFilingOrganizationAmount	Bonus Related OrganizationsBonusRelatedOrganizationsAmt	Other Compensation Filing OrgOtherCompensationFilingOrgAmt	Other Compensation Rltd OrgsOtherCompensationRltdOrgsAmt	Deferred Compensation Flng OrgDeferredCompensationFlngOrgAmt	Deferred Comp Rltd OrgsDeferredCompRltdOrgsAmt	Nontaxable Benefits Filing OrgNontaxableBenefitsFilingOrgAmt	Nontaxable Benefits Rltd OrgsNontaxableBenefitsRltdOrgsAmt	Total Compensation Filing OrgTotalCompensationFilingOrgAmt	Total Compensation Rltd OrgsTotalCompensationRltdOrgsAmt	Comp Report Prior990 Filing OrgCompReportPrior990FilingOrgAmt	Comp Report Prior990 Rltd OrgsCompReportPrior990RltdOrgsAmt
LISA SHERMAN
PRESIDENT AND CEO	$722,000	$0	$337,500	$0	$278,758	$0	$616,858	$0	$43,908	$0	$1,999,024	$0	$787,884	$0
PAULA VEALE
CHIEF MARKETING & COMMUNICATION	$314,711	$0	$86,450	$0	$96,659	$0	$172,293	$0	$43,181	$0	$713,294	$0	$215,820	$0
BARBARA LESHINSKY
CHIEF REVENUE & DEVELOPMENT	$363,563	$0	$92,350	$0	$19,696	$0	$117,287	$0	$29,284	$0	$622,180	$0	$102,802	$0
KENNETH KROLL
CHIEF FINANCIAL OFFICER	$325,888	$0	$74,750	$0	$12,006	$0	$103,688	$0	$29,284	$0	$545,616	$0	$80,039	$0
HEIDI ARTHUR
CHIEF CAMPAIGN DEVELOPMENT	$283,687	$0	$69,800	$0	$9,721	$0	$90,630	$0	$31,416	$0	$485,254	$0	$73,533	$0
KATHLEEN KAYSE
CHIEF MEDIA	$293,013	$0	$72,450	$0	$30,913	$0	$78,000	$0	$4,766	$0	$479,142	$0	$77,454	$0
MICHELLE HILLMAN
CHIEF CAMPAIGN DEVELOPMENT	$269,932	$0	$69,600	$0	$27,812	$0	$93,554	$0	$4,313	$0	$465,211	$0	$72,884	$0
ELISE JAMES
CHIEF EQUITY OFFICER	$277,578	$0	$60,700	$0	$2,857	$0	$83,350	$0	$35,165	$0	$459,650	$0	$61,461	$0
REGINA BRADLEY
CHIEF TALENT & FACILITIES	$264,490	$0	$62,100	$0	$5,654	$0	$82,906	$0	$29,596	$0	$444,746	$0	$64,242	$0
KATE EMANUEL
CHIEF BUSINESS OPERATIONS & STRATEGY	$247,509	$0	$57,500	$0	$28,127	$0	$81,388	$0	$29,222	$0	$443,746	$0	$60,174	$0
DANIELLE LINET
SENIOR VP	$205,216	$0	$43,000	$0	$1,370	$0	$57,504	$0	$42,624	$0	$349,714	$0	$43,000	$0
ANNE DEO
SENIOR VP	$187,243	$0	$39,000	$0	$905	$0	$55,159	$0	$51,168	$0	$333,475	$0	$39,000	$0
ELLYN FISHER
SENIOR VP	$181,514	$0	$37,850	$0	$708	$0	$53,007	$0	$48,051	$0	$321,130	$0	$37,850	$0
ANTHONY FOLENO
SENIOR VP	$208,285	$0	$38,000	$0	$2,021	$0	$53,729	$0	$14,698	$0	$316,733	$0	$38,000	$0
ANTHONY SIGNORELLI
SVP, CORPORATE PARTNERSHIPS	$194,880	$0	$39,000	$0	$875	$0	$45,987	$0	$14,709	$0	$295,451	$0	$39,000	$0
ANASTASIA GOODSTEIN
SENIOR VP	$182,556	$0	$33,550	$0	$1,240	$0	$41,258	$0	$32,782	$0	$291,386	$0	$33,550	$0
DEBORAH LEITER
SENIOR VP	$176,023	$0	$35,000	$0	$653	$0	$47,199	$0	$6,562	$0	$265,437	$0	$35,000	$0
KATHRYN ASHLEY MENSCHNER
SENIOR VP	$174,296	$0	$35,000	$0	$1,373	$0	$49,290	$0	$4,061	$0	$264,020	$0	$0	$0
SARA WEISENTHAL
SENIOR VP	$197,495	$0	$37,000	$0	$1,327	$0	$12,927	$0	$14,852	$0	$263,601	$0	$37,000	$0
LUCY OBISPO
SVP, CONTROLLER	$172,367	$0	$31,500	$0	$934	$0	$42,770	$0	$15,779	$0	$263,350	$0	$0	$0

Supplemental Information Detail SupplementalInformationDetail (2 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
PART I, LINE 1A	THE AD COUNCIL PROVIDED REIMBURSEMENT FOR BUSINESS OR FIRST CLASS TRAVEL TO THE CEO PER CONTRACT IF FLYING DISTANCE (4 HOURS) OR INTERNATIONAL. THE AD COUNCIL PROVIDED AN ANNUAL MEMBERSHIP TO A HEALTH CLUB FOR THE FOLLOWING EMPLOYEES: KATHLEEN KAYSE, HEIDI ARTHUR, MICHELLE HILLMAN, REGINA BRADLEY, DANIELLE LINET, SARA WEISENTHAL, ANNE DEO, ANTHONY SIGNORELLI, AND ANASTASIA GOODSTEIN.
PART I, LINE 7	AMOUNTS INCLUDED IN COLUMN C REFLECT BONUSES EARNED IN THE FISCAL YEAR BUT PAID OUT TWO AND A HALF MONTHS AFTER THE TAX YEAR ENDED. THEREFORE, THE AMOUNTS HAVE BEEN INCLUDED IN DEFERRED COMPENSATION AS REQUIRED BY THE FORM INSTRUCTIONS.

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (10 entries)

Form And Line ReferenceFormAndLineReferenceDesc	ExplanationExplanationTxt
FORM 990, PART I, LINE 1:	THE AD COUNCIL CONVENES CREATIVE STORYTELLERS TO EDUCATE, UNITE AND UPLIFT AUDIENCES BY OPENING HEARTS, INSPIRING ACTION AND ACCELERATING CHANGE AROUND THE MOST PRESSING ISSUES IN AMERICA. SINCE OUR FOUNDING, THE AD COUNCIL AND OUR PARTNERS IN ADVERTISING, MEDIA, MARKETING AND TECH HAVE BEEN BEHIND SOME OF THE COUNTRY'S MOST ICONIC AND IMPACTFUL CAMPAIGNS - SMOKEY BEAR, A MIND IS A TERRIBLE THING TO WASTE, LOVE HAS NO LABELS, TEAR THE PAPER CEILING AND MANY MORE. WITH A CURRENT FOCUS ON MENTAL HEALTH, HATE AND BIAS, GUN VIOLENCE PREVENTION, SUBSTANCE USE DISORDERS AND OTHER CRITICAL ISSUES, THE AD COUNCIL'S NATIONAL CAMPAIGNS ENCOMPASS ADVERTISING AND MEDIA CONTENT, GROUND GAME AND COMMUNITY EFFORTS, EMPLOYER PROGRAMS, TRUSTED MESSENGER AND INFLUENCER ENGAGEMENT, AMONG OTHER INNOVATIVE STRATEGIES.
FORM 990, PART III, LINE 4A:	WHILE DONATED MEDIA IS ESSENTIAL TO THE SUCCESS OF THE CAMPAIGNS, WE ULTIMATELY STRIVE TO INSPIRE ACTION AND IMPROVE LIVES. WE CONTINUALLY SEEK WAYS TO INNOVATE AND TO ENHANCE THE IMPACT OF EACH CAMPAIGN, AND THIS YEAR WAS NO DIFFERENT. WE SECURED NEW CREATIVE, TECHNOLOGICAL, DIGITAL, MOBILE AND MEDIA PARTNERS TO DEEPEN ENGAGEMENT AND DRIVE BEHAVIORAL SHIFTS AMONG ALL OF OUR TARGET AUDIENCES. WE HAVE SET A BOLD AGENDA FOR THE YEARS AHEAD, FOCUSED ON FOUR KEY AREAS: MENTAL HEALTH, HATE AND BIAS, GUN VIOLENCE PREVENTION AND SUBSTANCE USE & OVERDOSE CRISIS. IN FY23, WE EXECUTED THE FOLLOWING EFFORTS: MENTAL HEALTH: IN NOVEMBER 2022, THE AD COUNCIL ANNOUNCED ITS MENTAL HEALTH INITIATIVE TO CREATE A SOCIETY THAT IS MORE OPEN, ACCEPTING AND PROACTIVE ABOUT MENTAL HEALTH ISSUES. THE INITIATIVE INCLUDES FOUR DISTINCT CAMPAIGNS TO ADDRESS THE NEEDS OF DISCRETE AUDIENCES. OUR EFFORTS INCLUDED: - CREATED AN EMPLOYER/EMPLOYEE PROGRAM THROUGH A PARTNERSHIP WITH THE HEALTH ACTION ALLIANCE, WHICH INCLUDED WEBINARS, SUMMITS AND THE DEVELOPMENT OF EMPLOYER RESOURCES TO SUPPORT MENTAL HEALTH. - LAUNCHED AN INNOVATIVE PARTNERSHIP WITH AMAZON FOR OUR MIDDLE SCHOOL MENTAL HEALTH CAMPAIGN ("SOUND IT OUT"), TO ENCOURAGE SONG SHARING AS A WAY PARENTS AND KIDS CAN COMMUNICATE ABOUT EMOTIONAL WELLBEING. WE CREATED SPECIFIC PLAYLISTS ROOTED IN DIFFERENT EMOTIONS, RESULTING IN MORE THAN 26 MILLION SONG SHARES. THE INITIATIVE WAS HEAVILY PROMOTED ON STREAMING TV, DISPLAY AND FIRE TV WITH 265 MILLION MEDIA IMPRESSIONS, AND A VIDEO COMPLETION RATE OF 97%. - PARTNERED WITH A GOSPEL COMPETITION (HOW SWEET THE SOUND), WHERE MORE THAN 2,500 PEOPLE ATTENDED, WITH 1.3M IMPRESSIONS GENERATED VIA INFLUENCER CONTENT (WHICH INCLUDED VIDEOS WITH PROMINENT GOSPEL ARTISTS). - LAUNCHED A NEW EFFORT FOR OUR SEIZE THE AWKWARD CAMPAIGN CALLED "WE CAN TALK ABOUT IT", WHICH RESPONDS TO THE NEED FOR CULTURALLY RELEVANT CONTENT AND RESOURCES FOR BLACK AND HISPANIC YOUNG ADULTS AND REFLECTS THE LIVED EXPERIENCES OF A DIVERSE RANGE OF YOUNG PEOPLE. - PARTICIPATED IN AN ESPORTSU COLLEGIATE TOURNAMENT WITH OUR SEIZE THE AWKWARD CAMPAIGN (TARGETING TEENS AND YOUNG ADULTS) AND FACILITATED CONVERSATIONS BETWEEN GAMING INFLUENCERS AND MENTAL HEALTH EXPERTS ON TWITCH AND DISCORD. - DEVELOPED CUSTOM SEIZE THE AWKWARD CONTENT WITH SOCIAL PLATFORMS, INCLUDING A CREATOR-LED AR FILTER ON META, A CUSTOM MICROSITE ON PINTEREST, WHICH INCLUDED A FEATURE TO SET REGULAR CALENDAR REMINDERS TO CHECK IN ON A FRIEND, AND A VIDEO SERIES OF SNAPCHAT CREATORS SHARING MENTAL HEALTH TIPS. - DEVELOPED, IN PARTNERSHIP WITH A VETERAN DIRECTOR AND CREATIVE TEAM, TARGETED PSAS FOR PRIORITY VETERAN AUDIENCES INCLUDING WOMEN VETERANS AND OLDER MALE VETERANS FOR OUR VETERANS CRISIS PREVENTION/DON'T WAIT, REACH OUT/DON'T WAIT, REACH OUT CAMPAIGN. - PARTNERED WITH A VETERAN AND PROMINENT GAMER FOR A TWO-HOUR TWITCH STREAM IN WHICH THE GAMER SHARED HIS EXPERIENCE AS A VETERAN AND SPREAD THE WORD ABOUT THE DON'T WAIT, REACH OUT CAMPAIGN RESOURCES. THE STREAM TARGETED A KEY VETERAN AUDIENCE (GAMERS AGE 18-34) AND REACHED 1.5M MINUTES WATCHED. - PARTNERED WITH META CREATIVE SHOP TO FILM STORIES OF VETERAN TATTOO ARTISTS WHO USE INK AS A WAY TO CONNECT WITH FELLOW VETERANS. THE ARTISTS DESIGNED TATTOOS IN THE THEME OF THE DON'T WAIT, REACH OUT CAMPAIGN, WHICH WERE THEN BUILT INTO AN AR FILTER ON META FOR USERS TO USE TO TRY THE TATTOOS ON FOR THEMSELVES. HATE AND BIAS: - THE LOVE HAS NO LABELS CAMPAIGN LAUNCHED THE AD COUNCIL'S FIRST WEB3 METAVERSE PARTNERSHIP, ACTIVATING DURING PRIDE MONTH IN PARTNERSHIP WITH IHEARTLAND AND DECENTRALAND. THE CAMPAIGN'S METAVERSE PRESENCE INCLUDED A CUSTOM LOVE HAS NO LABELS-BRANDED BOOTH, PSAS, VIRTUAL BRANDED WEARABLES, A GALLERY OF PRIDE-THEMED GIFS DEVELOPED BY LGBTQ+ CREATORS, PHOTO BOOTH AND EDUCATIONAL GAMIFIED EXPERIENCES TO HELP PLAYERS LEARN THE HISTORY OF LGBTQ+ COMMUNITIES AND HOW TO BE AN ALLY. - AMAZON CREATIVE STUDIO PARTNERED WITH LOVE HAS NO LABELS TO DEFINE "LOVE" AS INCLUSIVE ACTIONS ON ALEXA BY CURATING STORIES OF REAL PEOPLE. AMAZON CREATIVE STUDIO CONTINUED TO PROMOTE THIS SKILL BY FEATURING "ALEXA, WHAT IS LOVE?" PSAS ON AMAZON BOXES, PACKAGING MATERIAL, AND DELIVERY TRUCKS. - THESE INNOVATIVE ACTIVATIONS COMPLEMENTED THE LOVE HAS NO LABELS CAMPAIGNS YEAR-LONG EFFORTS TO SPREAD LOVE AND INCLUSION THROUGH CORPORATE PARTNER ACTIVATIONS (INCLUDING BANK OF AMERICA), TIKTOK INFLUENCER ENGAGEMENT, MEDIA PARTNERSHIPS (TWITTER SPACES EVENT, HULU, REDDIT, PINTEREST), SPORTS LEAGUE ENGAGEMENT (INCLUDING WWE MERCHANDISE AND TALENT ENGAGEMENT), AND ONGOING PROMOTION OF EXISTING PSA MATERIALS. THE BELONGING BEGINS WITH US CAMPAIGN ENGAGED IN SEVERAL STRATEGIC PARTNERSHIPS TO PROMOTE ACTION THAT CREATES MORE WELCOMING COMMUNITIES, INCLUDING: - SONY: BBWU PARTNERED WITH SONY PICTURES ANIMATION'S FILM SPIDER-MAN: ACROSS THE SPIDER-VERSE TO PRODUCE BROADCAST, OLV, AND OOH ASSETS THAT LEVERAGE BELOVED CHARACTERS TO SHARE CAMPAIGN MESSAGING. "STRONGER TOGETHER" REMINDS AUDIENCES THAT YOU DON'T HAVE TO BE A SUPERHERO TO REACH OUT TO OTHERS AND FOSTER BELONGING. - SNAP: SNAP AND BBWU DEVELOPED A FILTER THAT CAN BE CUSTOMIZED TO A SPECIFIC CITY AND CUSTOM AUGMENTED REALITY LENS. TRAFFIC TO BELONGINGBEGINSWITHUS.ORG FROM SNAP WAS HAD SOME OF THE HIGHEST CONVERSION RATES ON SITE. - UPWORTHY: BBWU PARTNERED WITH UPWORTHY TO SOURCE, PRODUCE, AND SHARE 5 UNIQUE VIDEOS DEMONSTRATING CONNECTION BETWEEN IMMIGRANTS AND REFUGEES AND U.S. BORN INDIVIDUALS. - AMPLIFIER: BBWU COLLABORATED WITH 3 FIRST- AND SECOND-GENERATION IMMIGRANT ARTISTS IN AMPLIFIERS' NETWORK - ALEX ALBADREE, STEVIE SHAO AND NINA YAGUAL - TO CREATE CUSTOM OOH AND PRINT ASSETS THAT NORMALIZE WHAT BELONGING LOOKS LIKE IN COMMUNITIES. GUN VIOLENCE PREVENTION: AT THE END OF FY22, THE AD COUNCIL AND BRADY'S SUCCESSFUL SAFE GUN STORAGE CAMPAIGN, END FAMILY FIRE, LAUNCHED ITS FIRST STATE EFFORT IN MISSOURI. IN PARTNERSHIP WITH THE MISSOURI FOUNDATION FOR HEALTH, THIS PROGRAM INCLUDED LOCALIZED CAMPAIGN ASSETS ACROSS MEDIA TYPES, A CUSTOM STATE LANDING PAGE WITH SPECIFIC RESOURCES AND STATISTICS, DONATED AND PAID PROGRAMMATIC TARGETED MEDIA DISTRIBUTIONS, AND EVALUATION ON CHANGES IN AWARENESS, ATTITUDES AND BEHAVIORS WITHIN THE STATE. THROUGH FY23, THE AD COUNCIL BUILT ON THIS PARTNERSHIP AND LEARNING FROM INITIAL DISTRIBUTION TACTICS TO REALIZE INCREDIBLE RESULTS, HIGHLIGHTING THE VALUE OF USING HIGHLY TARGETED PAID MEDIA TO COMPLEMENT DONATED MEDIA AND DRIVE DEEP ENGAGEMENT WITH OUR TARGET AND MOVE THE NEEDLE MORE QUICKLY IN A STATE. SPECIFICALLY: - 52% AWARENESS OF CAMPAIGN PSAS AMONG MISSOURI GUN OWNERS AND PEOPLE IN GUN-OWNING HOUSEHOLDS (STATISTICALLY SIGNIFICANT SHIFT FROM THE PRE-WAVE OF 40%) - THOSE AWARE OF THE CAMPAIGN WERE MORE THAN TWICE AS LIKELY TO REPORT HAVING TALKED TO FRIENDS OR FAMILY ABOUT SAFE GUN STORAGE THAN THOSE WHO ARE NOT AWARE (49% VS. 18%). - THOSE AWARE OF THE CAMPAIGN WERE NEARLY HALF AS LIKELY TO SAY THEY HAD AN UNLOCKED GUN IN THEIR HOME VS. THOSE WHO WERE NOT AWARE (25% VS. 44%). IN RESPONSE TO THE INCREASED NATIONAL ATTENTION AROUND EXTREME RISK LAWS (ALSO KNOWN AS "RED FLAG LAWS") IN THE WAKE OF THE BIPARTISAN SAFER COMMUNITIES ACT, THE AD COUNCIL RESEARCH INSTITUTE, IN PARTNERSHIP WITH THE JOYCE FOUNDATION, CONDUCTED A MIXED-METHOD, MULTIPHASE RESEARCH STUDY ON EXTREME RISK LAWS. - THE OUTPUT OF THIS RESEARCH STUDY WILL INCLUDE A PUBLICLY AVAILABLE COMMUNICATIONS TOOLKIT, HIGHLIGHTING KEY TARGET AUDIENCE INSIGHTS AND THE MOST EFFECTIVE MESSAGE FRAMES FOR EDUCATING THE PUBLIC ON THESE LAWS AND HOW THEY CAN BE USED TO KEEP FAMILIES AND COMMUNITIES SAFE. - IN THE LAST QUARTER OF FY23, THE AD COUNCIL AND BRADY BEGAN CAMPAIGN DEVELOPMENT FOR A PILOT PUBLIC EDUCATION CAMPAIGN IN ILLINOIS ON THESE LAWS, TO LAUNCH IN FY24. SUBSTANCE USE AND OVERDOSE CRISIS:
IN MAY OF 2022 THE AD COUNCIL ANNOUNCED ITS COMMITMENT TO ADDRESSING	OUR NATION'S GROWING SUBSTANCE USE AND OVERDOSE CRISIS. THE AD COUNCIL'S HOLISTIC APPROACH TO TACKLING THIS CRISIS INCLUDES FOUR DISTINCT CAMPAIGN EFFORTS: - IN NOVEMBER 2022, THE AD COUNCIL LAUNCHED THE REAL DEAL ON FENTANYL CAMPAIGN, A YOUTH-TARGETED CAMPAIGN THAT AIMS TO EDUCATE ABOUT THE DANGERS AND PREVALENCE OF FENTANYL IN THE NATION'S DRUG SUPPLY. THE AD COUNCIL CONVENED A COALITION OF TECH INDUSTRY PARTNERS, INCLUDING SNAP, META AND YOUTUBE TO FUND THE CAMPAIGN, AND THE CAMPAIGN ALSO ENLISTED THE SUPPORT OF PUBLIC HEALTH AND ISSUE EXPERTS IN YOUTH SUBSTANCE USE PREVENTION, INCLUDING SHATTERPROOF, SONG FOR CHARLIE AND THE PARTNERSHIP TO END ADDICTION, TO ENSURE THE COMMUNICATIONS APPROACH AND STRATEGY WAS APPROPRIATELY ROOTED IN AND ADDRESSING THE NUANCES OF THIS ISSUE. IN FY23, THE CAMPAIGN DROVE 4M SESSIONS TO THE CAMPAIGN WEBSITE, REALDEALONFENTANYL.COM, WHERE YOUNG PEOPLE CAN ARM THEMSELVES WITH THE INFORMATION THEY NEED TO KNOW ABOUT THIS EVOLVING CRISIS. - IN DECEMBER 2022, THE AD COUNCIL LAUNCHED DROP THE FBOMB, A PARENT-TARGETED CAMPAIGN THAT AIMS TO EDUCATE PARENTS AND CAREGIVERS ABOUT THE DANGERS OF FENTANYL AND ENCOURAGES THEM TO HAVE A POTENTIALLY LIFESAVING CONVERSATION WITH THEIR CHILD ABOUT THIS ISSUE. IN FY23, THE CAMPAIGN DROVE 177K SESSION TO THE CAMPAIGN WEBSITE, DROPTHEFBOMB.COM. - IN APRIL 2023, THE AD COUNCIL, IN PARTNERSHIP WITH THE WHITE HOUSE'S OFFICE OF NATIONAL DRUG CONTROL POLICY, LAUNCHED THE THIRD PHASE OF OUR HOLISTIC APPROACH A NALOXONE EDUCATION EFFORT. SPECIFICALLY, IT BUILT ON THE REAL DEAL ON FENTANYL CAMPAIGN PLATFORM TO HIGHLIGHT THE IMPORTANCE OF CARRYING NALOXONE AND ENCOURAGE YOUNG PEOPLE TO LEARN HOW TO USE AND FIND NALOXONE IN THEIR COMMUNITIES. THE CAMPAIGN ACTIVATED INFLUENCERS SUCH AS COLLEGE ATHLETES AND LIFESTYLE CONTENT CREATORS TO TALK ABOUT THE PERVASIVENESS OF FENTANYL IN THE NATION'S DRUG SUPPLY AND INFORM VIEWERS ABOUT HOW THEY CAN KEEP THEMSELVES AND THEIR LOVED ONES SAFE BY CARRYING NALOXONE, AND FEATURED CAMPAIGN MESSAGING ON DIGITAL BILLBOARDS IN PLACES THAT YOUNG PEOPLE FREQUENT, INCLUDING COLLEGE CAMPUSES, GAS STATIONS, BARS, AND RESTAURANTS. - IN 2023, THE AD COUNCIL, IN PARTNERSHIP WITH THE CENTERS FOR DISEASE CONTROL AND PREVENTION (CDC), NATIONAL COUNCIL FOR MENTAL WELLBEING AND SHATTERPROOF BEGAN CAMPAIGN DEVELOPMENT FOR PATHS TO RECOVERY, A CAMPAIGN FOCUSED ON SUPPORTING INDIVIDUALS WHO ARE AT-RISK FOR, OR LIVING WITH A SUBSTANCE USE DISORDER AND CONNECTING THEM WITH HARM REDUCTION AND TREATMENT RESOURCES. TO INFORM THE CAMPAIGN'S APPROACH, THE AD COUNCIL RESEARCH INSTITUTE UNDERTOOK A MIXED METHODS RESEARCH STUDY WHICH WAS PUBLISHED IN JUNE 2023 TO HONE IN ON THE AUDIENCES MOST IMPACTED BY OR AT RISK FOR SUBSTANCE USE DISORDERS, IDENTIFY THOSE OPEN TO SEEKING TREATMENT, UNDERSTAND BARRIERS AND MOTIVATORS TO SEEKING TREATMENT, AND INFORM MESSAGE DEVELOPMENT TO HELP INDIVIDUALS EXPLORE RESOURCES AND RECOVERY. IN ADDITION TO THESE PILLAR EFFORTS, THE AD COUNCIL LAUNCHED THE FOLLOWING NEW CAMPAIGNS: - IN SEPTEMBER 2022, THE AD COUNCIL AND OPPORTUNITY@WORK, IN COLLABORATION WITH NEARLY 50 NATIONAL ORGANIZATIONS AND COMPANIES, LAUNCHED THE TRANSFORMING HIRING AND DIVERSIFYING TALENT - TEAR THE PAPER CEILING CAMPAIGN. UNITING BOTH WORKERS AND EMPLOYERS, THE CAMPAIGN GAVE A NAME TO THE INVISIBLE BARRIER THAT COMES AT EVERY TURN FOR STARS, WORKERS SKILLED THROUGH ALTERNATIVE ROUTES RATHER THAN A BACHELOR'S DEGREE. STARS ARE THE 50% OF THE WORKFORCE THAT HAVE DEVELOPED VALUABLE SKILLS THROUGH ALTERNATIVE ROUTES LIKE MILITARY SERVICE, COMMUNITY COLLEGE, TRAINING PROGRAMS, PARTIAL COLLEGE COMPLETION, OR MOST COMMONLY ON-THE-JOB EXPERIENCE. THE PAPER CEILING COMPRISED OF DEGREE SCREENS, BIASED ALGORITHMS, LACK OF ALUMNI NETWORKS, STEREOTYPES, MISPERCEPTIONS, AND MORE HOLDS STARS BACK FROM OPPORTUNITIES FOR UPWARD MOBILITY AND LIMITS EMPLOYERS FROM FINDING QUALIFIED, SKILLED TALENT. SINCE THE CAMPAIGN'S LAUNCH, WE'VE SEEN STRONG AWARENESS IN JUST THE FIRST YEAR, ALONG WITH IMPRESSIVE ADOPTION OF THE TERM "PAPER CEILING." ADDITIONALLY, THE AD COUNCIL LAUNCHED SEVERAL INNOVATIVE CAMPAIGN EFFORTS TO EXTEND THE REACH AND IMPACT OF OUR WORK: - TEAR THE PAPER CEILING EXPERIENTIAL: CREATED A TRAVELING ART INSTALLATION FOR THE TRANSFORMING HIRING & DIVERSIFYING TALENT CAMPAIGN. THE ARTWORK REPRESENTS THE PHYSICAL MANIFESTATION OF THE PAPER CEILING. DEBUTED AT CES, IT WAS ALSO FEATURED AT ASU-GSV, SHRM'S NATIONAL CONFERENCE IN LAS VEGAS AND MOST RECENTLY AT CANNES 2023 AS PART OF THE FEMALE QUOTIENT'S EQUALITY LOUNGE. - EMERGENCY PREPAREDNESS + META EXPERIENCE: AD COUNCIL PARTNERED WITH META TO PRODUCE AN EXPERIENCE, "THE ESCAPE PLAN" THAT SHOWED THE POWER OF XR (EXTENDED REALITY) AND VR (VIRTUAL REALITY) IN BRINGING FEMA'S FIRE SAFETY AWARENESS TO AUDIENCES IN NEW AND IMMERSIVE WAYS. - ENDING HUNGER + META: IN PARTNERSHIP WITH META, AD COUNCIL AND FEEDING AMERICA PARTNERED TO CREATE AN EFFORT TO ENCOURAGE AMERICANS TO "JOIN THE MOVEMENT TO END HUNGER." THE PARTNERSHIP INCLUDED INFLUENCERS AND AN AUGMENTED REALITY EXPERIENCE TO HIGHLIGHT THE IMPORTANCE OF ENGAGING AROUND THE ISSUE OF DOMESTIC HUNGER, AND PROVIDE TANGIBLE WAYS TO ACT. (OCT 22). - DISCOVER THE FOREST "FIND YOUR FOREST" BOOK CREATION: OUR DISCOVER THE FOREST CAMPAIGN WORKED WITH ENCANTOS (AN ED-TECH AND CHILDREN'S LITERATURE PARTNER) TO CREATE AN ILLUSTRATED CHILDREN'S BOOK, "FIND YOUR FOREST" TO EDUCATE CHILDREN AND THEIR PARENTS ABOUT THE FOREST AND ABOUT ALL THE AMAZING THINGS THEY CAN FIND THERE. AS PART OF A LAUNCH ACTIVATION, THE BOOK WAS DISTRIBUTED AS A FREE GIVEAWAY AT SELECT TARGET STORES IN JUNE 2023. THE AD COUNCIL'S 30+ ACTIVE CAMPAIGNS AIM TO INSPIRE CHANGE AND IMPROVE LIVES. NOTABLE CAMPAIGN RESULTS IN FY23 INCLUDE: - CAREGIVER ASSISTANCE - THIS IS ONE OF THE TOP AD COUNCIL CAMPAIGNS IN TERMS OF PSA RECALL. AS OF Q2 2023, 68% OF THE CAMPAIGN'S TARGET AUDIENCE RECALLED SEEING AT LEAST ONE OF THE ADS. - DIABETES (TYPE 2) PREVENTION - SINCE JAN 2016, NEARLY 2.04M PEOPLE HAVE COMPLETED THE ONLINE RISK TEST AND 10.6 M PEOPLE HAVE COMPLETED THE VIDEO RISK TEST THROUGH JUNE 2023. - DIVERSITY AND INCLUSION - 88% OF RESPONDENTS WHO WERE AWARE OF LOVE LIVES ON AND/OR SKELETONS TOOK AT LEAST ONE INCLUSIVE ACTION IN THE PAST 12 MONTHS, WHILE ONLY 60% OF THOSE NOT AWARE OF THE PSAS TOOK ACTION. - GUN SAFETY - IN Q2 2023, 35% OF CAMPAIGN AWARE RESPONDENTS REPORT HAVING SOUGHT OUT INFORMATION ABOUT WAYS TO SAFELY STORE THEIR GUNS WITHIN THE LAST 12 MONTHS, VERSUS JUST 7% OF THOSE WHO DO NOT REPORT AWARENESS OF THE CAMPAIGN. - HIGH SCHOOL EQUIVALENCY - THE CAMPAIGN HAS HELPED OVER 2 MILLION ADULTS LOCATE FREE ADULT EDUCATION CLASSES. - SUICIDE PREVENTION (TEEN AND YOUNG ADULT) - IN 2023, WE EXPERIENCED SIGNIFICANT INCREASES AMONG YOUNG ADULTS WHO REPORTED REACHING OUT TO A FRIEND ABOUT THEIR MENTAL HEALTH AND TALKING ABOUT WHAT THEY ARE GOING THROUGH AT LEAST ON A MONTHLY BASIS. - VETERANS CRISIS PREVENTION - THE PROJECTED ESTIMATE OF THE NUMBER OF STRUGGLING VETERANS WHO BOTH WERE AWARE OF THE PSA CAMPAIGN AND TOOK ACTION TO REACH OUT FOR HELP INCREASED FROM 1.4 MILLION IN WAVE 2 (APRIL '22) TO 1.9 MILLION IN WAVE 3 (NOVEMBER '22) TO 2.8 MILLION IN WAVE 4 (APRIL '23). - WILDFIRE PREVENTION - AFTER 8 DECADES AS AN AMERICAN ICON, OVER 80% OF OUR CAMPAIGN TARGET CAN RECOGNIZE SMOKEY BEAR. - HIGH BLOOD PRESSURE - IN Q2 2023, RESPONDENTS ACROSS ALL KEY SEGMENTS (ENGLISH-LANGUAGE, SPANISH-LANGUAGE AND BLACK) WITH HIGH BLOOD PRESSURE WHO WERE AWARE OF THE GET DOWN PSAS WERE ALL SIGNIFICANTLY MORE LIKELY TO REPORT CONDUCTING DAILY BLOOD PRESSURE CHECKS COMPARED TO RESPONDENTS WHO WERE NOT PSA-AWARE. ENGLISH-LANGUAGE RESPONDENTS WERE 9 PERCENTAGE POINTS MORE LIKELY, AND SPANISH-LANGUAGE AND BLACK RESPONDENTS WERE BOTH 15 PERCENTAGE POINTS MORE LIKELY THAN THEIR NON-AWARE COUNTERPARTS. - LUNG CANCER SCREENING - SINCE CAMPAIGN LAUNCH IN AUGUST 2017, THERE HAVE BEEN OVER 5.6M VISITS TO SAVEDBYTHESCAN.ORG WITH OVER 1.06M QUIZ COMPLETIONS, WITH 19% OF SESSIONS LEADING TO A USER COMPLETING THE QUIZ AND 25% OF THESE COMPLETES WERE BY HIGH-RISK INDIVIDUALS. (JUNE 2023). - YOUTH VAPING PREVENTION - THOSE WHO ARE AWARE OF OUR ADS ARE 28% MORE LIKELY TO HAVE VISITED A WEBSITE TO LEARN MORE ABOUT HOW TO TALK TO THEIR CHILD ABOUT THE DANGERS OF VAPING THAN THOSE WHO AREN'T AD AWARE (39% VS. 11% AS OF JUNE 20223).
FORM 990, PART VI, SECTION B, LINE 11B	I) A COPY WAS PROVIDED TO THE AUDIT COMMITTEE OF THE BOARD OF DIRECTORS; II) THE 990 WAS PROVIDED ELECTRONICALLY; III) THE AD COUNCIL PROVIDES SCHEDULES TO AN OUTSIDE ACCOUNTING FIRM WHO PREPARES ITS FORM 990. THE FIRM HAS AN ESTABLISHED REVIEW PROCESS TO ENSURE THE INFORMATION PROVIDED IS COMPREHENSIVE AND TRUTHFUL: THROUGHOUT THE YEAR, THE AUDIT COMMITTEE HAS OPPORTUNITIES TO DISCUSS AND COMMENT ON THE FORM 990 DURING THEIR REGULARLY SCHEDULED MEETINGS. PRIOR TO FILING THE FINAL DRAFT (ELECTRONIC VERSION) OF THE FORM 990 IT IS PROVIDED TO THE AUDIT COMMITTEE.
FORM 990, PART VI, SECTION B, LINE 12C	ALL BOARD MEMBERS, EMPLOYEES AND VOLUNTEERS RECEIVE THE CODE OF CONDUCT AND CONFLICT OF INTEREST POLICY AND ARE REQUIRED TO SIGN THE POLICY. SIGNED FORMS ARE MAINTAINED BOTH WITHIN THE DEVELOPMENT DEPARTMENT (FOR BOARD MEMBERS) AND WITHIN THE HR DEPARTMENT (FOR EMPLOYEES). AD COUNCIL REQUIRES THAT ANY MEMBER REPORT IN WRITING ANY CONFLICT OF INTEREST THAT ARISES IN THE FOLLOWING MANNER: 1) MEMBERS OF THE BOARD OF DIRECTORS SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE CHAIRMAN OF THE BOARD; 2) EMPLOYEES SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE CHIEF PEOPLE OFFICER; AND 3) VOLUNTEERS SHALL DISCLOSE ANY CONFLICT OF INTEREST TO THE AD COUNCIL'S CEO OR CFO. THE EXISTENCE OF A POTENTIAL CONFLICT OF INTEREST DOES NOT NECESSARILY CONSTITUTE A VIOLATION OF THE CONFLICT OF INTEREST POLICY. THE POLICY REQUIRES DISCLOSURE AND REVIEW OF POTENTIAL CONFLICTS AND PROHIBITION OF ACTUAL CONFLICTS OF INTEREST. IN SOME CASES, DISCLOSURE MAY BE ALL THAT IS REQUIRED. IN OTHER CASES, THE SITUATION MAY REQUIRE ADDITIONAL ACTION TO AVOID AN ACTUAL CONFLICT OF INTEREST OR TO REMEDY ONE. WHERE A CONFLICT OF INTEREST ARISES, AN INTERESTED COVERED PARTY SHALL ABSTAIN FROM DELIBERATIONS AND REFRAIN FROM PARTICIPATING IN ANY DECISIONS OR VOTING IN CONNECTION WITH THE MATTER. THE CODE OF CONDUCT AND CONFLICT OF INTEREST POLICY IS REVIEWED ANNUALLY.
FORM 990, PART VI, SECTION B, LINE 15	APPROXIMATELY EVERY FOUR YEARS, THE AD COUNCIL HIRES AN INDEPENDENT CONSULTING FIRM TO CONDUCT A COMPREHENSIVE COMPENSATION STUDY. THE STUDY IS CONDUCTED TO ASSESS THE EXTERNAL COMPETITIVENESS OF THE AD COUNCIL'S CURRENT TOTAL PAY, DEVELOP COMPARABLE MARKET BASE SALARY AND TOTAL PAY SUMMARY STATISTICS AND AUDIT, AND RECOMMEND CHANGES TO THE AD COUNCIL'S EMPLOYEE INCENTIVE PLAN. THE MOST RECENT COMPREHENSIVE STUDY WAS PERFORMED IN SEPTEMBER 2021 WHICH INCLUDED AN UPDATED COMPENSATION DESIGN AND SALARY STRUCTURE. THE INFORMATION GATHERED FROM THESE STUDIES IS USED TO HELP INFORM THE DECISION-MAKING PROCESS OF THE COMPENSATION COMMITTEE. THE COMPENSATION COMMITTEE IS COMPRISED OF THE CHAIRMAN OF THE BOARD, THE THREE VICE CHAIRS AND THE HEAD OF THE FINANCE COMMITTEE. THE COMMITTEE MEETS AT LEAST ANNUALLY TO REVIEW AND ESTABLISH THE TOTAL COMPENSATION PACKAGE (BASE SALARY AND INCENTIVE GOALS) FOR THE PRESIDENT AND CEO AND CHIEFS. THE COMMITTEE ALSO REVIEWS AND APPROVES THE TOTAL INCENTIVE PAYOUT FOR THE ENTIRE ORGANIZATION. THIS ENTIRE PROCESS IS CONTEMPORANEOUSLY DOCUMENTED IN MEETING MINUTES. FISCAL YEAR 2023 COMPENSATION REVIEW WAS PERFORMED IN OCTOBER 2022. OTHER KEY EMPLOYEES ARE ADDRESSED IN THE COMPENSATION STUDY AND THIS COMPARATIVE DATA IS USED AS A PART OF THE PROCESS WHERE THE CEO, CFO, HR, AND DEPARTMENT HEADS REVIEW AND APPROVE THE COMPENSATION PACKAGE FOR EACH EMPLOYEE ANNUALLY.
FORM 990, PART VI, SECTION C, LINE 19	GOVERNING DOCUMENTS (BY-LAWS) AND/OR CONFLICT OF INTEREST POLICY ARE AVAILABLE UPON REQUEST. THE FINANCIAL STATEMENTS CAN BE FOUND ON THE AD COUNCIL'S WEBSITE: WWW.ADCOUNCIL.ORG.
FORM 990, PART VI, LINE 2:	THE AD COUNCIL'S BUSINESS MODEL INCLUDES THE SERVICES OF A PRO BONO ADVERTISING AGENCY FOR EACH OF THE PUBLIC SERVICE ANNOUNCEMENT CAMPAIGNS ("CAMPAIGNS") THAT THE AD COUNCIL CREATES AND DISTRIBUTES FOR ITS GOVERNMENT AND NON-PROFIT CLIENTS. AMONGST THESE VOLUNTEER AD AGENCIES ARE SEVERAL AGENCIES THAT HAVE OFFICERS WHO ALSO SIT ON THE AD COUNCIL BOARD. THE PRO BONO ADVERTISING AGENCIES ARE APPROVED BY THE CLIENT PRIOR TO THEIR SELECTION. THESE AGENCIES DONATE THEIR LABOR TO THE CAMPAIGN, WITH THE EXCEPTION OF CERTAIN PRE-AUTHORIZED SPECIALIZED TASKS WHICH ARE OFFERED AT DISCOUNTED RATES. THE AD COUNCIL AND ITS CLIENTS PAY FOR PRE-APPROVED OUT-OF-POCKET COSTS INCURRED IN THE COURSE OF PERFORMANCE FOR THESE SPECIFIC CAMPAIGNS. THESE REIMBURSED COSTS INCLUDE PHYSICAL PRODUCTION, TRAVEL, THIRD PARTY RESEARCH, TELEPHONE, POSTAGE AND CERTAIN OTHER COSTS OF CREATING, PRODUCING, AND DISTRIBUTING THESE CAMPAIGNS. ADDITIONALLY, THE AD COUNCIL UTILIZES THE SERVICES OF SPECIALIZED VENDORS FOR THE CAMPAIGNS THAT OFTEN PROVIDE DISCOUNTED AND NON-PROFIT RATES TO THE AD COUNCIL. AMONGST THESE SPECIALIZED VENDORS ARE SEVERAL BUSINESSES THAT HAVE OFFICERS WHO ALSO SIT ON THE AD COUNCIL BOARD. THE AD COUNCIL ALSO HAS SEVERAL REGIONAL EMPLOYEES WHO WORK OUT OF DONATED OFFICE SPACE FROM COMPANIES THAT HAVE OFFICERS WHO SIT ON THE AD COUNCIL BOARD. THESE OFFICE COSTS ARE ACCOUNTED FOR AS IN-KIND USE OF FACILITIES.
FORM 990, PART XI, LINE 9:	ACTUARIAL CHANGE IN POST RETIREMENT OBLIGATIONS 10,059.
FORM 990, PART XII, LINE 2C:	THE AD COUNCIL HAS AN AUDIT COMMITTEE THAT ASSUMES RESPONSIBILITY FOR THE OVERSIGHT OF THE AUDIT OF THE FINANCIAL STATEMENTS AND FOR THE SELECTION OF THE INDEPENDENT AUDITORS. THIS PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR.