MAJELLA CARES: Form 990, tax year 2022

View the entire original 990 at ProPublica ↗

Organization
MAJELLA CARES (EIN 32-0112866)
Tax period
2022-07-01 to 2023-06-30
Filed
2024-05-15
IRS object ID
202411369349303991
Schema version
2022v5.0
Source
Download XML · Original 990 at ProPublica

Every field in the e-filed return. Faint text is the IRS element name, for citing.

Return header ReturnHeader

FieldValueIRS element (for citing)
Return2024-05-15T07:30:04-07:00ReturnTs
Tax Period End2023-06-30TaxPeriodEndDt

Preparer Firm PreparerFirmGrp

FieldValueIRS element (for citing)
Preparer Firm EIN752593210PreparerFirmEIN

Preparer Firm Name PreparerFirmName

FieldValueIRS element (for citing)
Business Name Line1Sutton Frost Cary LLPBusinessNameLine1Txt

Preparer US Address PreparerUSAddress

FieldValueIRS element (for citing)
Address Line1200 E Front St Suite 200AddressLine1Txt
CityArlingtonCityNm
State AbbreviationTXStateAbbreviationCd
ZIP76011ZIPCd
FieldValueIRS element (for citing)
Return Type990ReturnTypeCd
Tax Period Begin2022-07-01TaxPeriodBeginDt

Filer Filer

FieldValueIRS element (for citing)
EIN320112866EIN

Business Name BusinessName

FieldValueIRS element (for citing)
Business Name Line1MAJELLA CARESBusinessNameLine1Txt
Business Name Line2DBA HEROIC MEDIABusinessNameLine2Txt
FieldValueIRS element (for citing)
Business Name ControlMAJEBusinessNameControlTxt
Phone5123400999PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line1PO BOX 802021AddressLine1Txt
CityDALLASCityNm
State AbbreviationTXStateAbbreviationCd
ZIP75380ZIPCd

Business Officer BusinessOfficerGrp

FieldValueIRS element (for citing)
PersonBRETT ATTEBERYPersonNm
Person TitleCEOPersonTitleTxt
Signature2024-05-15SignatureDt
Discuss With Paid PreparerYes (true)DiscussWithPaidPreparerInd

Signing Officer SigningOfficerGrp

Person Full Name PersonFullName

FieldValueIRS element (for citing)
Person FirstBRETTPersonFirstNm
Person LastATTEBERYPersonLastNm
FieldValueIRS element (for citing)
SSN999009999SSN
FieldValueIRS element (for citing)
IRS Responsible Prty Info CurrYes (true)IRSResponsiblePrtyInfoCurrInd

Preparer Person PreparerPersonGrp

FieldValueIRS element (for citing)
Preparer PersonCarroll Elizabeth ArnottPreparerPersonNm
PTINP01965628PTIN
Phone8176498083PhoneNum

Additional Filer Information AdditionalFilerInformation

Trusted Customer TrustedCustomerGrp

FieldValueIRS element (for citing)
Trusted Customer2TrustedCustomerCd
Authentication Assurance LevelAAL1AuthenticationAssuranceLevelCd
Identity Assurance LevelIAL1IdentityAssuranceLevelCd
Federated Assurance LevelFAL1FederatedAssuranceLevelCd
FieldValueIRS element (for citing)
Tax2022TaxYr
Build TS2023-04-26 12:10:37ZBuildTS

Form 990 IRS990

FieldValueIRS element (for citing)
Principal OfficerBRETT ATTEBERYPrincipalOfficerNm

US Address USAddress

FieldValueIRS element (for citing)
Address Line1PO BOX 802021AddressLine1Txt
CityDALLASCityNm
State AbbreviationTXStateAbbreviationCd
ZIP75380ZIPCd
FieldValueIRS element (for citing)
Gross Receipts$2,312,277GrossReceiptsAmt
Group Return For AffiliatesfalseGroupReturnForAffiliatesInd
Organization501c3Yes (X)Organization501c3Ind
Website AddressHTTPS://HEROICMEDIA.ORGWebsiteAddressTxt
Type Of Organization CorpYes (X)TypeOfOrganizationCorpInd
Formation2004FormationYr
Legal Domicile StateTXLegalDomicileStateCd
Activity Or MissionHeroic Medias mission is to reach and connect Americans to resources that empower them to save lives from abortion.ActivityOrMissionDesc
Voting Members Governing Body6VotingMembersGoverningBodyCnt
Voting Members Independent5VotingMembersIndependentCnt
Total Employee6TotalEmployeeCnt
Total Volunteers5TotalVolunteersCnt
Total Gross UBI$0TotalGrossUBIAmt
PY Contributions Grants$1,986,895PYContributionsGrantsAmt
CY Contributions Grants$2,174,920CYContributionsGrantsAmt
PY Program Service Revenue$119,680PYProgramServiceRevenueAmt
CY Program Service Revenue$84,615CYProgramServiceRevenueAmt
PY Investment Income$36,270PYInvestmentIncomeAmt
CY Investment Income$34,970CYInvestmentIncomeAmt
CY Other Revenue$0CYOtherRevenueAmt
PY Total Revenue$2,142,845PYTotalRevenueAmt
CY Total Revenue$2,294,505CYTotalRevenueAmt
PY Grants And Similar Paid$152,621PYGrantsAndSimilarPaidAmt
CY Grants And Similar Paid$335,978CYGrantsAndSimilarPaidAmt
CY Benefits Paid To Members$0CYBenefitsPaidToMembersAmt
PY Salaries Comp Emp Bnft Paid$746,403PYSalariesCompEmpBnftPaidAmt
CY Salaries Comp Emp Bnft Paid$994,365CYSalariesCompEmpBnftPaidAmt
CY Total Prof Fndrsng Expns$0CYTotalProfFndrsngExpnsAmt
CY Total Fundraising Expense$494,323CYTotalFundraisingExpenseAmt
PY Other Expenses$1,183,291PYOtherExpensesAmt
CY Other Expenses$1,504,166CYOtherExpensesAmt
PY Total Expenses$2,082,315PYTotalExpensesAmt
CY Total Expenses$2,834,509CYTotalExpensesAmt
PY Revenues Less Expenses$60,530PYRevenuesLessExpensesAmt
CY Revenues Less Expenses-$540,004CYRevenuesLessExpensesAmt
Total Assets BOY$972,168TotalAssetsBOYAmt
Total Assets EOY$755,724TotalAssetsEOYAmt
Total Liabilities BOY$114,900TotalLiabilitiesBOYAmt
Total Liabilities EOY$463,135TotalLiabilitiesEOYAmt
Net Assets Or Fund Balances BOY$857,268NetAssetsOrFundBalancesBOYAmt
Net Assets Or Fund Balances EOY$292,589NetAssetsOrFundBalancesEOYAmt
MissionHeroic Medias mission is to reach and connect Americans to resources that empower them to save lives from abortion.MissionDesc
Significant New Program SrvcfalseSignificantNewProgramSrvcInd
Significant ChangefalseSignificantChangeInd
Expense$2,075,273ExpenseAmt
Grant$335,978GrantAmt
Revenue$84,615RevenueAmt
Desc1) On-demand Alternatives to Abortion SYStem internet advertisements that connect women to life-affirming pregnancy centers.2) National Prayer Luncheon for Life- a year round advocacy program to educate the public about pro-life organizations that are having measurable impact at reducing abortion. Consists of a weekly podcaST the NPLL Pro-Life Impact Show and an annual prayer luncheon event that awards nominated organizations with recognition awards and financial grants to advance their work.3) Pro-Life Magazine- a quarterly publication for the pro-life community containing in-depth interviews of people and organizations in the pro-life movement who demonstrate measurable impact at reducing abortion.Desc
Total Program Service Expenses$2,075,273TotalProgramServiceExpensesAmt
Described In Section501c3Yes (true)DescribedInSection501c3Ind
Schedule B RequiredYes (true)ScheduleBRequiredInd
Political Campaign ActyfalsePoliticalCampaignActyInd
Lobbying ActivitiesfalseLobbyingActivitiesInd
Subject To Proxy TaxfalseSubjectToProxyTaxInd
Donor Advised FundfalseDonorAdvisedFundInd
Conservation EasementsfalseConservationEasementsInd
Collections Of ArtfalseCollectionsOfArtInd
Credit CounselingfalseCreditCounselingInd
Donor Rstr Or Quasi EndowmentsfalseDonorRstrOrQuasiEndowmentsInd
Report Land Building EquipmentYes (true)ReportLandBuildingEquipmentInd
Report Investments Other SecfalseReportInvestmentsOtherSecInd
Report Program Related InvstfalseReportProgramRelatedInvstInd
Report Other AssetsfalseReportOtherAssetsInd
Report Other LiabilitiesfalseReportOtherLiabilitiesInd
Include FIN48 FootnotefalseIncludeFIN48FootnoteInd
Independent Audit Fincl StmtfalseIndependentAuditFinclStmtInd
Consolidated Audit Fincl StmtfalseConsolidatedAuditFinclStmtInd
School OperatingfalseSchoolOperatingInd
Foreign OfficefalseForeignOfficeInd
Foreign ActivitiesfalseForeignActivitiesInd
More Than5000 K To OrgfalseMoreThan5000KToOrgInd
More Than5000 K To IndividualsfalseMoreThan5000KToIndividualsInd
Professional FundraisingfalseProfessionalFundraisingInd
Fundraising ActivitiesfalseFundraisingActivitiesInd
Gaming ActivitiesfalseGamingActivitiesInd
Operate HospitalfalseOperateHospitalInd
Grants To OrganizationsYes (true)GrantsToOrganizationsInd
Grants To IndividualsfalseGrantsToIndividualsInd
Schedule J RequiredYes (true)ScheduleJRequiredInd
Tax Exempt BondsfalseTaxExemptBondsInd
Engaged In Excess Benefit TransfalseEngagedInExcessBenefitTransInd
PY Excess Benefit TransfalsePYExcessBenefitTransInd
Loan OutstandingfalseLoanOutstandingInd
Grant To Related PersonfalseGrantToRelatedPersonInd
Business Rln With Org MemfalseBusinessRlnWithOrgMemInd
Business Rln With Fam MemfalseBusinessRlnWithFamMemInd
Business Rln With35 Ctrl EntfalseBusinessRlnWith35CtrlEntInd
Deductible Non Cash ContrifalseDeductibleNonCashContriInd
Deductible Art ContributionfalseDeductibleArtContributionInd
Terminate OperationsfalseTerminateOperationsInd
Partial LiquidationfalsePartialLiquidationInd
Disregarded EntityfalseDisregardedEntityInd
Related EntityfalseRelatedEntityInd
Related Organization Ctrl EntfalseRelatedOrganizationCtrlEntInd
Trnsfr Exmpt Non Chrtbl Rltd OrgfalseTrnsfrExmptNonChrtblRltdOrgInd
Activities Conducted PrtshpfalseActivitiesConductedPrtshpInd
Schedule O RequiredYes (true)ScheduleORequiredInd
IRP Document13IRPDocumentCnt
IRP Document W2 G0IRPDocumentW2GCnt
Backup Wthld ComplianceYes (true)BackupWthldComplianceInd
Employee6EmployeeCnt
Employment Tax Returns FiledYes (true)EmploymentTaxReturnsFiledInd
Unrelated Bus Incm Over LimitfalseUnrelatedBusIncmOverLimitInd
Foreign Financial AccountfalseForeignFinancialAccountInd
Prohibited Tax Shelter TransfalseProhibitedTaxShelterTransInd
Taxable Party NotificationfalseTaxablePartyNotificationInd
Nondeductible ContributionsfalseNondeductibleContributionsInd
Quid Pro Quo ContributionsfalseQuidProQuoContributionsInd
Form8282 Property Disposed OffalseForm8282PropertyDisposedOfInd
Form8282 Filed0Form8282FiledCnt
Rcv Fnds To Pay Prsnl Bnft CntrctfalseRcvFndsToPayPrsnlBnftCntrctInd
Pay Premiums Prsnl Bnft CntrctfalsePayPremiumsPrsnlBnftCntrctInd
Form8899 FiledindfalseForm8899Filedind
Form1098 C FiledfalseForm1098CFiledInd
Indoor Tanning ServicesfalseIndoorTanningServicesInd
Subj To Tax Rmnrtn Ex Prcht PymtfalseSubjToTaxRmnrtnExPrchtPymtInd
Subject To Excs Tax Net Invst IncfalseSubjectToExcsTaxNetInvstIncInd
Info In Schedule O Part VIYes (X)InfoInScheduleOPartVIInd
Governing Body Voting Members6GoverningBodyVotingMembersCnt
Independent Voting Member5IndependentVotingMemberCnt
Family Or Business RlnfalseFamilyOrBusinessRlnInd
Delegation Of Mgmt DutiesfalseDelegationOfMgmtDutiesInd
Change To Org DocumentsfalseChangeToOrgDocumentsInd
Material Diversion Or MisusefalseMaterialDiversionOrMisuseInd
Members Or StockholdersfalseMembersOrStockholdersInd
Election Of Board MembersfalseElectionOfBoardMembersInd
Decisions Subject To ApprovafalseDecisionsSubjectToApprovaInd
Minutes Of Governing BodyYes (true)MinutesOfGoverningBodyInd
Minutes Of CommitteesfalseMinutesOfCommitteesInd
Officer Mailing AddressfalseOfficerMailingAddressInd
Local ChaptersfalseLocalChaptersInd
Form990 Provided To Gvrn BodyYes (true)Form990ProvidedToGvrnBodyInd
Conflict Of Interest PolicyfalseConflictOfInterestPolicyInd
Whistleblower PolicyYes (true)WhistleblowerPolicyInd
Document Retention PolicyYes (true)DocumentRetentionPolicyInd
Compensation Process CEOfalseCompensationProcessCEOInd
Compensation Process OtherfalseCompensationProcessOtherInd
Investment In Joint VenturefalseInvestmentInJointVentureInd
Upon RequestYes (X)UponRequestInd

Books In Care Of Detail BooksInCareOfDetail

FieldValueIRS element (for citing)
PersonCLIFTONLARSONALLEN LLPPersonNm
Phone9723835767PhoneNum

US Address USAddress

FieldValueIRS element (for citing)
Address Line15001 SPRING VALLEY RDAddressLine1Txt
CityDALLASCityNm
State AbbreviationTXStateAbbreviationCd
ZIP75244ZIPCd

Form990 Part VII Section A Form990PartVIISectionAGrp (9 entries)

TitleTitleTxtAverage Hours Per WeekAverageHoursPerWeekRtAverage Hours Per Week Rltd OrgAverageHoursPerWeekRltdOrgRtOfficerOfficerIndReportable Comp From OrgReportableCompFromOrgAmtReportable Comp From Rltd OrgReportableCompFromRltdOrgAmtOther CompensationOtherCompensationAmtIndividual Trustee Or DirectorIndividualTrusteeOrDirectorInd
MIKE MURRAY
President40.000.00Yes (X)$185,000$0$0
BRETT ATTEBERY
CEO40.000.00Yes (X)$150,000$0$0Yes (X)
EVAN WOOLSONCROFT
VP-PHILANTHROPY40.000.00$130,000$0$0
KAREN GARNETT
VP-Culture40.000.00Yes (X)$100,000$0$0
DR MONIQUE RUBERU
MEMBER1.000.00$0$0$0Yes (X)
PIERRE KOSHAKJI
Chairman1.000.00Yes (X)$0$0$0Yes (X)
ED MELLO
MEMBER1.000.00$0$0$0Yes (X)
MOST REV JOSEPH E STRICKLAND
MEMBER1.000.00$0$0$0Yes (X)
BRIDGET VANMEANS
MEMBER1.000.00$0$0$0Yes (X)
FieldValueIRS element (for citing)
Total Reportable Comp From Org$565,000TotalReportableCompFromOrgAmt
Indiv Rcvd Greater Than100 K3IndivRcvdGreaterThan100KCnt
Former Ofcr Employees ListedfalseFormerOfcrEmployeesListedInd
Total Comp Greater Than150 KYes (true)TotalCompGreaterThan150KInd
Compensation From Other SrcsfalseCompensationFromOtherSrcsInd
Cntrct Rcvd Greater Than100 K0CntrctRcvdGreaterThan100KCnt
Government Grants$48,000GovernmentGrantsAmt
All Other Contributions$2,126,920AllOtherContributionsAmt
Noncash Contributions$24,471NoncashContributionsAmt
Total Contributions$2,174,920TotalContributionsAmt

Program Service Revenue ProgramServiceRevenueGrp

FieldValueIRS element (for citing)
DescPARTNERSHIP/CLIENT REVENUDesc
Business519200BusinessCd
Total Revenue Column$84,615TotalRevenueColumnAmt
Related Or Exempt Func Income$84,615RelatedOrExemptFuncIncomeAmt
FieldValueIRS element (for citing)
Total Program Service Revenue$84,615TotalProgramServiceRevenueAmt

Investment Income InvestmentIncomeGrp

FieldValueIRS element (for citing)
Total Revenue Column$1,042TotalRevenueColumnAmt
Exclusion$1,042ExclusionAmt

Incm From Invest Bond Proceeds IncmFromInvestBondProceedsGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Royalties Revenue RoyaltiesRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Net Rental Income Or Loss NetRentalIncomeOrLossGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Gross Amount Sales Assets GrossAmountSalesAssetsGrp

FieldValueIRS element (for citing)
Securities$51,700SecuritiesAmt

Less Cost Oth Basis Sales Expnss LessCostOthBasisSalesExpnssGrp

FieldValueIRS element (for citing)
Securities$17,772SecuritiesAmt

Gain Or Loss GainOrLossGrp

FieldValueIRS element (for citing)
Securities$33,928SecuritiesAmt

Net Gain Or Loss Investments NetGainOrLossInvestmentsGrp

FieldValueIRS element (for citing)
Total Revenue Column$33,928TotalRevenueColumnAmt
Exclusion$33,928ExclusionAmt

Net Incm From Fundraising Evt NetIncmFromFundraisingEvtGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Net Income From Gaming NetIncomeFromGamingGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt

Net Income Or Loss NetIncomeOrLossGrp

FieldValueIRS element (for citing)
Total Revenue Column$0TotalRevenueColumnAmt
FieldValueIRS element (for citing)
Other Revenue Total$0OtherRevenueTotalAmt

Total Revenue TotalRevenueGrp

FieldValueIRS element (for citing)
Total Revenue Column$2,294,505TotalRevenueColumnAmt
Related Or Exempt Func Income$84,615RelatedOrExemptFuncIncomeAmt
Exclusion$34,970ExclusionAmt

Grants To Domestic Orgs GrantsToDomesticOrgsGrp

FieldValueIRS element (for citing)
Total$335,978TotalAmt
Program Services$335,978ProgramServicesAmt

Grants To Domestic Individuals GrantsToDomesticIndividualsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Foreign Grants ForeignGrantsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Benefits To Members BenefitsToMembersGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Comp Current Ofcr Directors CompCurrentOfcrDirectorsGrp

FieldValueIRS element (for citing)
Total$435,000TotalAmt
Program Services$335,000ProgramServicesAmt
Management And General$62,000ManagementAndGeneralAmt
Fundraising$38,000FundraisingAmt

Comp Disqual Persons CompDisqualPersonsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Other Salaries And Wages OtherSalariesAndWagesGrp

FieldValueIRS element (for citing)
Total$320,297TotalAmt
Program Services$133,284ProgramServicesAmt
Management And General$13,530ManagementAndGeneralAmt
Fundraising$173,483FundraisingAmt

Pension Plan Contributions PensionPlanContributionsGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Other Employee Benefits OtherEmployeeBenefitsGrp

FieldValueIRS element (for citing)
Total$182,240TotalAmt
Program Services$112,989ProgramServicesAmt
Management And General$18,224ManagementAndGeneralAmt
Fundraising$51,027FundraisingAmt

Payroll Taxes PayrollTaxesGrp

FieldValueIRS element (for citing)
Total$56,828TotalAmt
Program Services$35,233ProgramServicesAmt
Management And General$5,683ManagementAndGeneralAmt
Fundraising$15,912FundraisingAmt

Fees For Services Management FeesForServicesManagementGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Fees For Services Legal FeesForServicesLegalGrp

FieldValueIRS element (for citing)
Total$12,105TotalAmt
Management And General$12,105ManagementAndGeneralAmt

Fees For Services Accounting FeesForServicesAccountingGrp

FieldValueIRS element (for citing)
Total$81,293TotalAmt
Management And General$81,293ManagementAndGeneralAmt

Fees For Services Lobbying FeesForServicesLobbyingGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Fees For Services Prof Fundraising FeesForServicesProfFundraising

FieldValueIRS element (for citing)
Total$0TotalAmt

Fees For Srvc Invst Mgmnt Fees FeesForSrvcInvstMgmntFeesGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Fees For Services Other FeesForServicesOtherGrp

FieldValueIRS element (for citing)
Total$121,349TotalAmt
Program Services$58,846ProgramServicesAmt
Management And General$762ManagementAndGeneralAmt
Fundraising$61,741FundraisingAmt

Advertising AdvertisingGrp

FieldValueIRS element (for citing)
Total$77,121TotalAmt
Fundraising$77,121FundraisingAmt

Office Expenses OfficeExpensesGrp

FieldValueIRS element (for citing)
Total$4,084TotalAmt
Program Services$41ProgramServicesAmt
Management And General$1,225ManagementAndGeneralAmt
Fundraising$2,818FundraisingAmt

Information Technology InformationTechnologyGrp

FieldValueIRS element (for citing)
Total$55,576TotalAmt
Program Services$12,783ProgramServicesAmt
Management And General$32,234ManagementAndGeneralAmt
Fundraising$10,559FundraisingAmt

Royalties RoyaltiesGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Occupancy OccupancyGrp

FieldValueIRS element (for citing)
Total$5,924TotalAmt
Management And General$5,924ManagementAndGeneralAmt

Travel TravelGrp

FieldValueIRS element (for citing)
Total$46,647TotalAmt
Program Services$11,662ProgramServicesAmt
Management And General$4,665ManagementAndGeneralAmt
Fundraising$30,320FundraisingAmt

Pymt Travel Entrtnmnt Pub Ofcl PymtTravelEntrtnmntPubOfclGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Conferences Meetings ConferencesMeetingsGrp

FieldValueIRS element (for citing)
Total$1,389TotalAmt
Program Services$14ProgramServicesAmt
Management And General$14ManagementAndGeneralAmt
Fundraising$1,361FundraisingAmt

Interest InterestGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Payments To Affiliates PaymentsToAffiliatesGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Depreciation Depletion DepreciationDepletionGrp

FieldValueIRS element (for citing)
Total$0TotalAmt

Insurance InsuranceGrp

FieldValueIRS element (for citing)
Total$872TotalAmt
Management And General$872ManagementAndGeneralAmt

Other Expenses OtherExpensesGrp (4 entries)

DescDescTotalTotalAmtProgram ServicesProgramServicesAmtManagement And GeneralManagementAndGeneralAmtFundraisingFundraisingAmt
production & Placement$937,896$937,896
TELEHEALTH SERVICES$70,749$70,749
TRAINING & DEVELOPMENT$24,000$7,200$9,600$7,200
Printing and Publications$14,714$4,414$5,886$4,414

All Other Expenses AllOtherExpensesGrp

FieldValueIRS element (for citing)
Total$50,447TotalAmt
Program Services$19,184ProgramServicesAmt
Management And General$10,896ManagementAndGeneralAmt
Fundraising$20,367FundraisingAmt

Total Functional Expenses TotalFunctionalExpensesGrp

FieldValueIRS element (for citing)
Total$2,834,509TotalAmt
Program Services$2,075,273ProgramServicesAmt
Management And General$264,913ManagementAndGeneralAmt
Fundraising$494,323FundraisingAmt

Cash Non Interest Bearing CashNonInterestBearingGrp

FieldValueIRS element (for citing)
BOY$161,041BOYAmt
EOY$158,895EOYAmt

Savings And Temp Cash Invst SavingsAndTempCashInvstGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Pledges And Grants Receivable PledgesAndGrantsReceivableGrp

FieldValueIRS element (for citing)
BOY$773,175BOYAmt
EOY$572,458EOYAmt

Accounts Receivable AccountsReceivableGrp

FieldValueIRS element (for citing)
EOY$20,000EOYAmt

Receivables From Officers Etc ReceivablesFromOfficersEtcGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Rcvbl From Disqualified Prsn RcvblFromDisqualifiedPrsnGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Oth Notes Loans Receivable Net OthNotesLoansReceivableNetGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Inventories For Sale Or Use InventoriesForSaleOrUseGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Prepaid Expenses Defrd Charges PrepaidExpensesDefrdChargesGrp

FieldValueIRS element (for citing)
BOY$15,437BOYAmt
EOY$2,550EOYAmt
FieldValueIRS element (for citing)
Land Bldg Equip Cost Or Other Bss$16,224LandBldgEquipCostOrOtherBssAmt
Land Bldg Equip Accum Deprec$16,224LandBldgEquipAccumDeprecAmt

Land Bldg Equip Basis Net LandBldgEquipBasisNetGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Investments Pub Traded Sec InvestmentsPubTradedSecGrp

FieldValueIRS element (for citing)
BOY$22,515BOYAmt
EOY$1,821EOYAmt

Investments Other Securities InvestmentsOtherSecuritiesGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Investments Program Related InvestmentsProgramRelatedGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Intangible Assets IntangibleAssetsGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Other Assets Total OtherAssetsTotalGrp

FieldValueIRS element (for citing)
EOY$0EOYAmt

Total Assets TotalAssetsGrp

FieldValueIRS element (for citing)
BOY$972,168BOYAmt
EOY$755,724EOYAmt

Accounts Payable Accr Expnss AccountsPayableAccrExpnssGrp

FieldValueIRS element (for citing)
BOY$114,900BOYAmt
EOY$463,135EOYAmt

Total Liabilities TotalLiabilitiesGrp

FieldValueIRS element (for citing)
BOY$114,900BOYAmt
EOY$463,135EOYAmt
FieldValueIRS element (for citing)
Organization Follows FASB117Yes (X)OrganizationFollowsFASB117Ind

No Donor Restriction Net Assets NoDonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$197,268BOYAmt
EOY$292,589EOYAmt

Donor Restriction Net Assets DonorRestrictionNetAssetsGrp

FieldValueIRS element (for citing)
BOY$660,000BOYAmt

Total Net Assets Fund Balance TotalNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$857,268BOYAmt
EOY$292,589EOYAmt

Tot Liab Net Assets Fund Balance TotLiabNetAssetsFundBalanceGrp

FieldValueIRS element (for citing)
BOY$972,168BOYAmt
EOY$755,724EOYAmt
FieldValueIRS element (for citing)
Reconcilation Revenue Expnss-$540,004ReconcilationRevenueExpnssAmt
Net Unrlzd Gains Losses Invst-$24,675NetUnrlzdGainsLossesInvstAmt
Method Of Accounting AccrualYes (X)MethodOfAccountingAccrualInd
Accountant Compile Or ReviewfalseAccountantCompileOrReviewInd
FS AuditedfalseFSAuditedInd
Federal Grant Audit RequiredfalseFederalGrantAuditRequiredInd

Schedule A IRS990ScheduleA

FieldValueIRS element (for citing)
Public Organization170Yes (X)PublicOrganization170Ind

Gifts Grants Contri Rcvd170 GiftsGrantsContriRcvd170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$2,116,368CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$1,995,164CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$2,122,462CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$1,986,895CurrentTaxYearMinus1YearAmt
Current Tax Year$2,174,920CurrentTaxYearAmt
Total$10,395,809TotalAmt

Tax Rev Levied Orgnztnl Bnft170 TaxRevLeviedOrgnztnlBnft170Grp

FieldValueIRS element (for citing)
Total$0TotalAmt

Govt Furn Srvc Fclts Vl170 GovtFurnSrvcFcltsVl170Grp

FieldValueIRS element (for citing)
Total$0TotalAmt

Total Calendar Year170 TotalCalendarYear170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$2,116,368CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$1,995,164CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$2,122,462CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$1,986,895CurrentTaxYearMinus1YearAmt
Current Tax Year$2,174,920CurrentTaxYearAmt
Total$10,395,809TotalAmt
FieldValueIRS element (for citing)
Substantial Contributors Tot$349,824SubstantialContributorsTotAmt
Public Support Total170$10,045,985PublicSupportTotal170Amt

Gross Investment Income170 GrossInvestmentIncome170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$20,612CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$10,296CurrentTaxYearMinus3YearsAmt
Current Tax Year Minus2 Years$246CurrentTaxYearMinus2YearsAmt
Current Tax Year Minus1 Year$312CurrentTaxYearMinus1YearAmt
Current Tax Year$1,042CurrentTaxYearAmt
Total$32,508TotalAmt

Unrelated Business Net Incm170 UnrelatedBusinessNetIncm170Grp

FieldValueIRS element (for citing)
Total$0TotalAmt

Other Income170 OtherIncome170Grp

FieldValueIRS element (for citing)
Current Tax Year Minus4 Years$542CurrentTaxYearMinus4YearsAmt
Current Tax Year Minus3 Years$534CurrentTaxYearMinus3YearsAmt
Total$1,076TotalAmt
FieldValueIRS element (for citing)
Total Support$10,429,393TotalSupportAmt
Public Support CY1700.96320PublicSupportCY170Pct
Public Support PY1700.99300PublicSupportPY170Pct
Thirty Thr Pct Suprt Tests CY170Yes (X)ThirtyThrPctSuprtTestsCY170Ind

Schedule B IRS990ScheduleB

Contributor Information ContributorInformationGrp

FieldValueIRS element (for citing)
ContributorRESTRICTEDContributorNum

Contributor Business Name ContributorBusinessName

FieldValueIRS element (for citing)
Business Name Line1RESTRICTEDBusinessNameLine1

Contributor US Address ContributorUSAddress

FieldValueIRS element (for citing)
Address Line1RESTRICTEDAddressLine1
Address Line2RESTRICTEDAddressLine2
CityRESTRICTEDCity
StateRESTRICTEDState
ZIP CodeRESTRICTEDZIPCode
FieldValueIRS element (for citing)
Total ContributionsRESTRICTEDTotalContributionsAmt

Schedule D IRS990ScheduleD

Equipment EquipmentGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$10,478OtherCostOrOtherBasisAmt
Depreciation$10,478DepreciationAmt

Other Land Buildings OtherLandBuildingsGrp

FieldValueIRS element (for citing)
Other Cost Or Other Basis$5,746OtherCostOrOtherBasisAmt
Depreciation$5,746DepreciationAmt

Schedule I IRS990ScheduleI

FieldValueIRS element (for citing)
Grant Records MaintainedYes (true)GrantRecordsMaintainedInd

Recipient Table RecipientTable (3 entries)

Address Line1USAddress/AddressLine1TxtCityUSAddress/CityNmState AbbreviationUSAddress/StateAbbreviationCdZIPUSAddress/ZIPCdRecipient EINRecipientEINIRC SectionIRCSectionDescCash GrantCashGrantAmtNon Cash AssistanceNonCashAssistanceAmtValuation Method UsedValuationMethodUsedDescPurpose Of GrantPurposeOfGrantTxt
ABORTION SURVIVORS NETWORK IN
PO BOX 25531KANSAS CITYMO64119841906194501(C)(3)$50,000$0CASH2023 IMPACT LUNCHEON GRANTEE WINNER
GOOD COUNSEL INC
600 MEADOWLANDS PARKWAY STE 2SECAUCUSNJ07094222831271501(C)(3)$20,000$0CASH2023 IMPACT LUNCHEON GRANTEE WINNER
THRIVE
4331 LINDELL BLVDST LOUISMO63108431304395501(C)(3)$250,978$0CASHGENERAL OPERATIONS
FieldValueIRS element (for citing)
Total501c3 Org1Total501c3OrgCnt
Total Other Org2TotalOtherOrgCnt

Supplemental Information Detail SupplementalInformationDetail

FieldValueIRS element (for citing)
Form And Line ReferenceGrantmaker's Description of How Grants are UsedFormAndLineReferenceDesc
ExplanationTHE SIX FINALIST NOMINEES FOR THE 2023 PRO-LIFE IMPACT AWARD AND GRANTS WERE SELECTED BY HEROIC MEDIA (DBA NATIONAL PRAYER LUNCHEON FOR LIFE) VETTING 70 NOMINATIONS SUBMITTED ONLINE FROM NOMINATORS ACROSS THE COUNTRY BETWEEN NOVEMBER 11-DECEMBER 15, 2022. FOR THE DETERMINATION OF THE GRANT LEVELS, HEROIC MEDIA (DBA NATIONAL PRAYER LUNCHEON FOR LIFE) CONDUCTED A NATIONWIDE VOTING SURVEY AND AWARDED AMOUNTS BASED ON TOTAL NUMBER OF VOTES CAST FOR EACH NOMINATED FINALIST ORGANIZATION.REGARDING THRIVE, A PRIMARY NEW PROGRAM STRATEGY OF HEROIC MEDIAS IS TO ASSIST THRIVE IN ITS NATIONAL EXPANSION AS THE COUNTRYS PREMIER LIFE-EMPOWERING WOMENS HEALTHCARE PROVIDER AND ALTERNATIVE TO ABORTION. GRANTS TO THRIVE ARE ISSUED BASED ON DETAILED REPORTS RECEIVED.ExplanationTxt

Schedule J IRS990ScheduleJ

FieldValueIRS element (for citing)
Board Or Committee ApprovalYes (X)BoardOrCommitteeApprovalInd
Severance PaymentfalseSeverancePaymentInd
Supplemental Nonqual Rtr PlanfalseSupplementalNonqualRtrPlanInd
Equity Based Comp ArrngmfalseEquityBasedCompArrngmInd
Comp Based On Revenue Of Flng OrgfalseCompBasedOnRevenueOfFlngOrgInd
Comp Bsd On Rev Related OrgsfalseCompBsdOnRevRelatedOrgsInd
Comp Bsd Net Earns Flng OrgfalseCompBsdNetEarnsFlngOrgInd
Comp Bsd Net Earns Rltd OrgsfalseCompBsdNetEarnsRltdOrgsInd
Any Non Fixed PaymentsfalseAnyNonFixedPaymentsInd
Initial Contract ExceptionfalseInitialContractExceptionInd

Rltd Org Officer Trst Key Empl RltdOrgOfficerTrstKeyEmplGrp

FieldValueIRS element (for citing)
PersonMIKE MURRAYPersonNm
TitlePresidentTitleTxt
Base Compensation Filing Org$185,000BaseCompensationFilingOrgAmt
Total Compensation Filing Org$185,000TotalCompensationFilingOrgAmt

Schedule O IRS990ScheduleO

Supplemental Information Detail SupplementalInformationDetail (3 entries)

Form And Line ReferenceFormAndLineReferenceDescExplanationExplanationTxt
Form 990, Part VI, Section A, Line 8bTHE ORGANIZATION DOESN'T HAVE A COMMITTEE WITH AN AUTHORITY TO ACT ON BEHALF OF THE GOVERNING BODY.
Form 990, Part VI, Section B, Line 11bHEROIC MEDIA'S CEO WILL REVIEW THE 990, THEN SUBMIT TO THE BOARD OF DIRECTORS FOR THEIR REVIEW.
Form 990, Part VI, Section C, Line 19THE ORGANIZATION'S FINANCIAL STATEMENTS AND GOVERNING DOCUMENTS ARE AVAILABLE UPON WRITTEN OR ORAL REQUEST.

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