2026-05-13T13:31:08-07:00 2025-12-31 952076568 Leaf & Cole LLP 2810 Camino Del Rio South Suite 200 San Diego CA 92108 990 2025-01-01 854098339 LATINO MEDIA COLLABORATIVE LATI 3238134382 360 EAST 2ND STREET 800 LOS ANGELES CA 90012 ARTURO CARMONA President 2026-05-13 true JENNY KIKUNO P01347644 6192947200 2025 2025-03-06 01:10:19Z ARTURO CARMONA 360 EAST SECOND ST SUITE 800 LOS ANGELES CA 90012 1324039 false X WWW.LATINOMEDIA.ORG X 2021 CA Latino Media Collaborative's mission is to leverage the power of Latino and community news media to impact policy, change narratives, and promote civic engagement, while also supporting advancement of the sector through capacity building, research, and advocacy. The Organization envisions a future where Latino media thrives across the Southwest, challenges the dominant narrative using a Letino lens, and provides high quality, culturally responsive content that promotes civic engagement. 5 5 10 6 182678 1543475 1141361 29500 182678 0 0 1572975 1324039 0 0 575043 785006 0 218849 1102367 1243673 1677410 2028679 -104435 -704640 1330970 714666 118593 206929 1212377 507737 X Latino Media Collaborative's mission is to leverage the power of Latino and community news media to impact policy, change narratives, and promote civic engagement, while also supporting advancement of the sector through capacity building, research, and advocacy. The Organization envisions a future where Latino media thrives across the Southwest, challenges the dominant narrative using a Letino lens, and provides high quality, culturally responsive content that promotes civic engagement. false false 717132 NEWS CONTENT DEVELOPMENT:This year, CAL refined its editorial strategy, expanded its newsroom across the Southwest, and forged new partnerships to amplify Latino voices. Our coverage remained rooted in the lived experiences of our reporters, earning trust and engagement, peaking at over 200,000 pageviews in July. We prioritized community-centered stories that inspire civic action, highlight culturally nuanced solutions, and showcase underrepresented triumphs. This approach resonated deeply, fueling rapid growth: Instagram followers surged to 27,000 (a tenfold increase), TikTok reached 18,200, and Facebook grew to 6,200. Our email subscriber base now exceeds 42,000. By blending compelling visuals with actionable insights, weve strengthened our role as a vital platform for Latino communities in a crowded media landscape. 398895 ADVOCACY AND RESEARCH:The Latino Media Collaborative (LMC) expanded its advocacy and research efforts, conducting in-depth analyses of Latino media across the Southwest. Our work maps the sectors current state, identifies emerging trends, and highlights critical challenges and opportunities. These insights inform LMCs programs and provide funders, policymakers, and media outlets with data-driven strategies to ensure long-term sustainability for Latino and community media. By bridging gaps in representation and resources, we empower stakeholders to make informed decisions that strengthen the ecosystem for Latino-led journalism and storytelling. 350522 TRAINING & CAPACITY BUILDING:To foster a more cohesive network, LMC revamped its programming, introducing monthly network calls and six capacity-building training sessions, branded Voces Fuertes: Latino Media Empowerment Lab. Topics included legal protections, audience engagement, and strategic partnerships, equipping members with actionable tools. The goal of Voces Fuertes is to empower small to mid-sized Latino-serving newsrooms to build resilience through digital engagement, funding diversification, and organizational effectiveness. Over the year, 96 attendees joined our network calls, and 56 participated in the training series. These refined efforts enhanced transparency for funders and ensure our collaborations deliver measurable impact. 116729 182678 OUTREACH AND EDUCATION CAMPAIGNSLATINO MEDIA COLLABORATIVE DEVELOPS HIGH-IMPACT MEDIA AND OUTREACH CAMPAIGNS IN PARTNERSHIP WITH THE LATINO MEDIA SECTOR TO ADVANCE AN INFORMED AND HIGHLY ENGAGED LATINO COMMUNITY AND TO INCREASE PUBLIC AND POLITICAL WILL FOR POLICIES THAT PROMOTE DIVERSITY, INCLUSION, AND RACIAL EQUITY WITH A MAJOR FOCUS LAST YEAR ON THE STOP THE HATE INITIATIVE. WE WORK WITH SEVERAL PARTNERS WITHIN OUR NETWORK OF OVER 25 PRINT, DIGITAL, AND BROADCAST LATINO MEDIA OUTLETS - INCLUDING A COMBINATION OF SMALLER, HYPERLOCAL OUTLETS, AS WELL AS STATEWIDE AND NATIONAL PARTNERS. OUR SMALLER, ETHIC MEDIA OUTLETS INCLUDE LA NUEVA VOZ AND HISPANIC LA, LLC (GREATER LOS ANGELES), EL POPULAR AND VIDA EN EL VALLE (CENTRAL VALLEY), EL LATINO (SAN DIEGO), VIDA NEWSPAPER (VENTURA COUNTY), EL INFORMADOR DEL VALLE (COACHELLA / INLAND EMPIRE), AND EL TMPANO AND ALIANZA NEWS (SAN FRANCISCO BAY AREA), AMONG OTHERS. OUR STATEWIDE AND NATIONAL PARTNERS INCLUDE THE RADIO BILINGUE, SPANISH BROADCASTING SYSTEM, NBC/TELEMUNDO, AND UNIVISION. THESE PARTNERS HAVE STRENGTH IN ORIGINAL CONTENT CREATION IN ENGLISH AND / OR SPANISH ACROSS MULTIPLE PLATFORMS, INCLUDING DIGITAL AND TRADITIONAL MEDIA AND BROADCAST TELEVISION AND RADIO. THE MAJORITY OF PARTNER OUTLETS SERVE LATINO/LATINA/LATINX, IMMIGRANT AND REFUGEE, AND LIMITED ENGLISH PROFICIENT (LEP) COMMUNITIES. COMBINED, OUR PARTNERS HAVE AN ESTIMATED REACH OF OVER 3 MILLION IN PRINT, RADIO, TV, AND ONLINE IMPRESSIONS. 116729 182678 1583278 true true false false false false false false false false true false false false false true false false false false false false false false false false false false false true false false false false false false false false false false false false false false false false false true 67 0 false 10 true true true false false false false false false 0 false false false false false false false X 5 5 false false false false true true false true true false false true true true true true true true false false CA X X ESPERANZA GUEVARA 3238134382 360 EAST 2ND STREET SUITE 800 LOS ANGELES CA 90012 X ARTURO CARMONA President 40.00 0.00 X 169750 0 0 ESPERANZA GUEVARA Managing Drectr 40.00 0.00 X 123972 0 17255 BENJAMIN TORRES Chairman 0.25 0.00 X X 0 0 0 EFRAIN ESCOBEDO Director 0.25 0.00 X 0 0 0 JESSICA GONZALEZ Director 0.25 0.00 X 0 0 0 GABRIEL LERNER Director 0.25 0.00 X 0 0 0 CYNTHIA GONZALEZ Director 0.25 0.00 X 0 0 0 293722 17255 2 false true false 0 1141361 1141361 ADVERTISING REVENUE 182678 182678 182678 0 0 0 0 0 0 0 0 0 1324039 182678 X 0 0 0 0 141000 77550 21150 42300 0 555538 425924 77601 52013 0 44031 33757 6151 4123 44437 34069 6207 4161 0 14568 3500 11068 34980 34980 0 0 0 30250 30250 74241 74241 5360 4109 749 502 3406 1703 1703 0 37238 28550 5202 3486 91873 70437 12834 8602 0 0 0 0 822 822 14584 11637 1965 982 CALO NEWS 277584 277584 RESEARCH & ADVOCACY 151259 151259 SUBGRANTS 126000 126000 DEVELOPMENT 91150 22169 68981 290358 231886 24773 33699 2028679 1583278 226552 218849 1058471 414696 0 0 262418 292392 0 0 0 0 6724 5043 4111 1576 3357 2535 0 0 0 0 0 1330970 714666 118593 206929 118593 206929 X 200784 -399421 1011593 907158 1212377 507737 1330970 714666 -704640 X false false false X 778350 391455 1900171 1543475 1141361 5754812 0 0 778350 391455 1900171 1543475 1141361 5754812 2593280 3161532 0 29500 182678 212178 0 5966990 X 0.00000 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 4111 1576 2535 2535 X Part X : FIN48 Footnote Latino Media Collaborative is a public charity, and is exempt from income taxes under Section 501(c)(3) of the Internal Revenue Code and Section 23701(d) of the California Revenue and Taxation Code. The Organization believes that it has appropriate support for any tax positions taken, and as such, does not have any uncertain tax positions that are material to the financial statements. The Organization is not a private foundation. X X false false false false false false false false false ARTURO CARMONA President 169750 169750 Form 990, Part VI, Section A, Line 6 MEMBERS SUPPORT LOCAL LATINO JOURNALISM. Form 990, Part VI, Section B, Line 11b THE ORGANIZATION'S PRESIDENT REVIEWS THE 990 AND THEN PROVIDES THE BOARD A COPY OF THE 990 DURING THE BOARD MEETINGS FOR FINAL APPROVAL BEFORE FILING WITH THE IRS. Form 990, Part VI, Section B, Line 12c LATINO MEDIA COLLABORATIVE (THE CORPORATION) HAS A CONFLICT OF INTEREST POLICY THAT REQUIRES ITS DIRECTORS, OFFICERS, EMPLOYERS AND VOLUNTEERS TO OBSERVE HIGH STANDARDS OF BUSINESS AND PERSONAL ETHICS IN THE CONDUCT OF THEIR DUTIES AND RESPONSIBILITIES.AN INTERESTED PERSON IS REQUIRED TO MAKE AN APPROPRIATE DISCLOSURE OF ALL MATERIAL FACTS, INCLUDING THE EXISTENCE OF ANY FINANCIAL INTEREST, AT ANY TIME THAT ANY ACTUAL OR POTENTIAL CONFLICT OF INTEREST ARISES. THIS DISCLOSURE OBLIGATION INCLUDES INSTANCES IN WHICH AN INTERESTED PERSON WHO IS A DIRECTOR KNOWS OF THE POTENTIAL FOR A SELF DEALING TRANSACTION OR A TRANSACTION INVOLVING COMMON DIRECTORSHIP RELATED TO HIS OR HER INTERESTS. IT ALSO INCLUDES INSTANCES IN WHICH THE INTERESTED PERSON PLANS NOT TO ATTEND A MEETING OF THE BOARD OR A BOARD COMMITTEE WITH GOVERNING BOARD DELEGATED POWERS (A COMMITTEE) AT WHICH HE OR SHE HAS REASON TO BELIEVE THAT THE BOARD OR COMMITTEE WILL ACT REGARDING A MATTER ABOUT WHICH HE OR SHE MAY HAVE A CONFLICT. DEPENDING ON THE CIRCUMSTANCES, THIS DISCLOSURE MAY BE MADE TO THE SECRETARY OF THE BOARD, OR, IF THE POTENTIAL CONFLICT OF INTEREST ARISES IN THE CONTEXT OF A BOARD OR COMMITTEE MEETING, THE ENTIRE BOARD OR THE MEMBERS OF THE COMMITTEE CONSIDERING THE PROPOSED TRANSACTION OR ARRANGEMENT THAT RELATES TO THE ACTUAL OR POSSIBLE CONFLICT OF INTEREST. IN ADDITION, INTERESTED PERSONS ARE REQUIRED TO MAKE AN ANNUAL DISCLOSURE OF ON-GOING RELATIONSHIPS AND INTERESTS THAT MAY PRESENT A CONFLICT OF INTEREST. IF AN INTERESTED PERSON BECOMES AWARE OF ANY POTENTIAL SELF DEALING OR COMMON DIRECTORSHIP TRANSACTION OR OTHER CONFLICT OF INTEREST INVOLVING ANOTHER INTERESTED PERSON, HE OR SHE SHOULD REPORT IT TO THE BOARD.AFTER DISCLOSURE OF ALL MATERIAL FACTS AND ANY FOLLOW-UP DISCUSSION WITH THE INTERESTED PERSON WITH A POTENTIAL CONFLICT OF INTEREST, A DETERMINATION IS MADE ABOUT WHETHER A MATERIAL FINANCIAL INTEREST, SELF DEALING TRANSACTION OR OTHER KIND OF ACTUAL CONFLICT EXISTS. IF THE POTENTIAL CONFLICT IS FIRST DISCLOSED DURING A BOARD OR COMMITTEE MEETING AT WHICH THE INTERESTED PERSON WITH THE POTENTIAL CONFLICT IS IN ATTENDANCE, THE INTERESTED PERSON SHOULD LEAVE THE MEETING WHILE THE DETERMINATION OF WHETHER A CONFLICT OF INTEREST EXISTS IS EITHER DISCUSSED AND VOTED UPON OR REFERRED TO COMMITTEE FOR FURTHER CONSIDERATION. IF IT IS DETERMINED THAT AN ACTUAL CONFLICT OF INTEREST EXISTS WHICH ALSO CONSTITUTES A SELF DEALING TRANSACTION, THEN THE TRANSACTION OF MATTER IN QUESTION CAN ONLY BE AUTHORIZED IF APPROVED BY A VOTE OF A MAJORITY OF DIRECTORS IN OFFICE. IF IT IS DETERMINED THAT AN ACTUAL CONFLICT OF INTEREST EXISTS WHICH IS NOT A SELF DEALING TRANSACTION, BUT INVOLVES PARTICIPATION BY THE INTERESTED PERSON IN DECISIONS OR NEGOTIATIONS RELATED TO A MATERIAL CONTRACT, TRANSACTION OR OTHER MATTER BETWEEN THE CORPORATION ON THE ONE HAND AND (I) THE INTERESTED PERSON, (II) AN ENTITY IN WHICH THE INTERESTED PERSON OR A FAMILY MEMBER OF SUCH PERSON HAS FINANCIAL INTEREST, OR (III) AN ENTITY WITH WHICH THE INTERESTED PERSON HAS AN AGENCY RELATIONSHIP ON THE OTHER HAND, THEN THE MATTER IN QUESTION CAN ONLY BE AUTHORIZED IF APPROVED BY THE MAJORITY OF THE BOARD OR COMMITTEE MEMBERS PRESENT AT THE MEETING. IN ALL OTHER CIRCUMSTANCES WHERE IT IS DETERMINED THAT AN ACTUAL CONFLICT OF INTEREST EXISTS, THE DECISION-MAKING BODY WILL RECOMMEND AN APPROPRIATE COURSE OF ACTION TO PROTECT THE INTERESTS OF THE CORPORATION. ALL DISCLOSURES AND THE OUTCOME OF THE DELIBERATION ABOUT WHETHER A CONFLICT OF INTEREST EXISTS WILL BE RECORDED IN THE MINUTES OF THE APPROPRIATE DELIBERATIVE MEETING. PRIOR TO VOTING ON A CONTRACT, TRANSACTION OR MATTER IN WHICH AN ACTUAL CONFLICT OF INTEREST IS FOUND TO EXIST: (A) THE INTERESTED PERSON MAY MAKE A PRESENTATION AT THE BOARD OR COMMITTEE MEETING AT WHICH SUCH TRANSACTION IS BEING CONSIDERED, BUT AFTER THE PRESENTATION, HE OR SHE SHOULD LEAVE THE MEETING DURING THE DISCUSSION OF, AND THE VOTE ON, THE TRANSACTION OR ARRANGEMENT INVOLVING THE POSSIBLE CONFLICT OF INTEREST. (B) THE CHAIRPERSON OF THE BOARD OR COMMITTEE SHOULD, IF APPROPRIATE, APPOINT A DISINTERESTED PERSON OR COMMITTEE TO INVESTIGATE ALTERNATIVES TO THE PROPOSED TRANSACTION OR ARRANGEMENT. (C) AFTER EXERCISING DUE DILIGENCE, THE BOARD OR COMMITTEE WILL DETERMINE WHETHER THE CORPORATION COULD OBTAIN WITH REASONABLE EFFORTS A MORE ADVANTAGEOUS TRANSACTION OR ARRANGEMENT FROM A PERSON OR ENTITY THAT WOULD NOT GIVE RISE TO A CONFLICT OF INTEREST. (D) IF A MORE ADVANTAGEOUS TRANSACTION OR ARRANGEMENT IS NOT REASONABLY POSSIBLE UNDER CIRCUMSTANCES NOT PRODUCING A CONFLICT OF INTEREST, THE BOARD OR COMMITTEE WILL DETERMINE WHETHER THE TRANSACTION OR ARRANGEMENT IS IN THE CORPORATIONS BEST INTEREST, FOR ITS OWN BENEFIT, AND WHETHER IT IS FAIR AND REASONABLE. Form 990, Part VI, Section B, Line 15a For salary increases, the President and Managing Director are required to complete performance evaluations and receive baord approval of the budget for compensation. The president completes a performance evaluation administered by the Board of Directors and the Managing Director completes a performance evaluation administered by the President. Form 990, Part VI, Section B, Line 15b For salary increases, the President and Managing Director are required to complete performance evaluations and receive baord approval of the budget for compensation. The president completes a performance evaluation administered by the Board of Directors and the Managing Director completes a performance evaluation administered by the President. Form 990, Part VI, Section C, Line 19 GOVERNING DOCUMENTS ARE AVAILABLE ON THE ORGANIZATION'S WEBSITE OR UPON REQUEST. Form 990, Part IX, Line 24e CAPACITY BUILDING: Column (A) - Total = $35134; Column (B) - Program Services = $35134; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e CHARITABLE DONATION: Column (A) - Total = $3020; Column (B) - Program Services = $0; Column (C) - Management & General = $3020; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e EDUCATION & COMMUNITY RESEARCH: Column (A) - Total = $44675; Column (B) - Program Services = $44675; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e MEALS & ENTERTAINMENT: Column (A) - Total = $34150; Column (B) - Program Services = $0; Column (C) - Management & General = $17075; Column (D) - Fundraising = $17075 Form 990, Part IX, Line 24e MISCELLANEOUS: Column (A) - Total = $4638; Column (B) - Program Services = $3030; Column (C) - Management & General = $1238; Column (D) - Fundraising = $370 Form 990, Part IX, Line 24e PROGRAM EXPENSE: Column (A) - Total = $72589; Column (B) - Program Services = $72589; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e SOCIAL MEDIA: Column (A) - Total = $1788; Column (B) - Program Services = $1788; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e SOFTWARE & SUBSCRIPTIONS: Column (A) - Total = $19105; Column (B) - Program Services = $14647; Column (C) - Management & General = $2669; Column (D) - Fundraising = $1789 Form 990, Part IX, Line 24e TELEPHONE: Column (A) - Total = $5519; Column (B) - Program Services = $4231; Column (C) - Management & General = $771; Column (D) - Fundraising = $517 Form 990, Part IX, Line 24e WEBSITE: Column (A) - Total = $69740; Column (B) - Program Services = $55792; Column (C) - Management & General = $0; Column (D) - Fundraising = $13948 Statement Note 1 FORM 199, PART II, LINE 11 - OFFICER'S COMPENSATIONARTURO CARMONA (PRESIDENT) - $169,750ESPERANZA GUEVARA (MANAGING DIRECTOR) - $123,972