2026-05-13T08:54:04-05:00 2025-06-30 363168081 SIKICH LLC 333 JOHN CARLYLE STREET SUITE 500 ALEXANDRIA VA 22314 990 2024-07-01 541812378 ALEXANDRIA CONVENTION & VISITORS ASSOCIATION ALEX 7036525369 277 S WASHINGTON ST 210 ALEXANDRIA VA 22134 MARY RINALDO SVP OF OPERATIONS & FINANCE 7036525369 2026-05-11 1 1 LUDMILA RENDLEMAN P02490560 7038361350 2026-05-08 2024 2025-03-06 01:10:19Z VISIT ALEXANDRIA MARY RINALDO 277 S WASHINGTON ST 210 ALEXANDRIA VA 22134 5612227 0 X WWW.VISITALEXANDRIA.COM X 1996 VA GENERATE TOURISM AND MEETINGS AND SERVE THE PUBLIC WITH INFORMATION ABOUT ALEXANDRIA. 15 15 28 16 0 0 4695800 4963800 439660 514482 13934 13101 138162 80218 5287556 5571601 0 0 0 0 2210294 2056825 0 0 0 3110753 3499161 5321047 5555986 -33491 15615 1440099 1320370 678855 543511 761244 776859 GENERATE TOURISM AND MEETINGS THAT INCREASE REVENUES AND PROMOTE THE CITY OF ALEXANDRIA AND ITS ASSETS SERVE THE GENERAL PUBLIC WITH INFORMATION ABOUT ALEXANDRIA. 0 0 MARKETING AND SALES: PROMOTES VISITING ALEXANDRIA TO LEISURE VISITORS THROUGH THE USE OF PAID AND EARNED MEDIA, SOCIAL MEDIA AND INTERNET. SALES STAFF GENERATE AND RESPOND TO LEADS FOR MEETINGS, CONVENTIONS AND GROUPS BY HOSTING EVENTS, MAKING SALES CALLS, ATTENDING TRADE SHOWS, AND OTHER ACTIVITIES. VISITOR CENTER: THE VISITOR CENTER PROVIDES INFORMATION TO VISITORS ABOUT ATTRACTIONS, HOTELS, SHOPS, AND RESTAURANTS IN ALEXANDRIA. PUBLIC RESTROOMS ARE AVAILABLE. WE ALSO HAVE A SMALL GIFT SHOP WITH ALEXANDRIA/VA LOGO GIFTS. MEMBERSHIP SERVICES: PROVIDES MARKETING ASSISTANCE/SUPPORT, RESEARCH, EDUCATION, AND NETWORKING OPPORTUNITIES TO MEMBERS. 0 1 0 1 0 0 0 0 0 1 0 0 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 44 0 28 1 0 0 0 0 0 0 0 0 X 15 15 0 0 0 0 1 1 1 1 1 0 0 1 1 1 1 1 1 1 0 0 VA X X TOM KAIDEN 7036525369 277 S WASHINGTON ST 210 ALEXANDRIA VA 22134 KATE ELLIS BOARD CHAIR 2.00 X X 0 0 0 DENISE JACKSON END 63025 BOARD VICE CHAIR 1.00 X X 0 0 0 STUART FOX BOARD TREASURER 1.00 X X 0 0 0 NICOLE MCGREW END 63025 BOARD MEMBER 1.00 X 0 0 0 JASON LONGFELLOW BOARD MEMBER 1.00 X 0 0 0 EMILY BAKER BOARD MEMBER 1.00 X 0 0 0 JAHMOND QUANDER BOARD MEMBER 1.00 X 0 0 0 ALYIA GASKINS BOARD MEMBER 1.00 X 0 0 0 MARILYN PATTERSON BOARD MEMBER 1.00 X 0 0 0 TOBIAS ARFF BOARD MEMBER 1.00 X 0 0 0 JULIE ALMACY BOARD MEMBER 1.00 X 0 0 0 KATYA ANAVIEVA END 63025 BOARD MEMBER 1.00 X 0 0 0 BARINDER SINGH BOARD MEMBER 1.00 X 0 0 0 CHAD BARTH BOARD MEMBER 1.00 X 0 0 0 CJ CROSS BOARD MEMBER 1.00 X 0 0 0 TOM KAIDEN END 63025 CHIEF OPERATING OFFICER 40.00 X 87143 0 19047 TODD O'LEARY PRESIDENT & CEO 40.00 X 215071 0 816 MARY RINALDO BEG 6925 SVP OF OPERATIONS & FINANCE 40.00 X 80769 0 4506 382983 0 24369 1 0 1 0 LOVE COMMUNICATIONS LLC 546 S 200 W SALT LAKE CITY UT 84101 ADVERTISING MEDIA 1297361 SIMPLEVIEW 8950 N ORACLE ROAD TUCSON AZ 85704 DIGITAL ADVERTISING, CRM 298966 1 TRICK PONY 448 N 10TH ST 701 PHILADELPHIA PA 19123 CREATIVE AD PRODUCTION 142825 FIRST WATCH STRATEGIES AND CONSULTING LL 10TH FLOOR WASHINGTON DC 20005 EVENT MANAGEMENT FEES 110000 4 4963800 4963800 SPONSORSHIPS 900099 255161 255161 MEMBERSHIP DUES 900099 240058 240058 VISITOR CENTER 900099 17863 17863 COMMISSIONS 900099 1400 1400 514482 13101 13101 80720 80720 38340 40626 -2286 -2286 OTHER INCOME 900099 1784 1784 1784 5571601 512196 0 95605 408492 1303131 121381 96824 126997 32790 3033097 123142 67558 168489 23629 33376 17080 5555986 227586 258751 577817 590299 121840 115723 39493 6117 595203 465203 1440099 1320370 2326 3540 67679 59790 608850 480181 678855 543511 X 761244 776859 761244 776859 1440099 1320370 15615 0 X X 0 1 X 1 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 1 0 31716 25599 6117 90124 90124 0 6117 SECURITY DEPOSITS 11233 OPERATING RIGHT-OF-USE ASSET 453970 465203 LEASE LIABILITY 480181 480181 X 5612227 40626 40626 5571601 0 5571601 5596612 40626 40626 5555986 0 5555986 PART X, LINE 2: UNDER SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE, THE ORGANIZATION IS A NONPROFIT ORGANIZATION AND IS EXEMPT FROM FEDERAL TAXES ON INCOME OTHER THAN NET UNRELATED BUSINESS INCOME. NO PROVISION FOR FEDERAL OR STATE INCOME TAXES IS REQUIRED FOR THE YEAR ENDED JUNE 30, 2025, AS THE ORGANIZATION HAD NO TAXABLE NET UNRELATED BUSINESS INCOME. THE ORGANIZATION FOLLOWS THE AUTHORITATIVE GUIDANCE RELATING TO ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES INCLUDED IN ACCOUNTING STANDARDS CODIFICATION TOPIC 740, INCOME TAXES. THESE PROVISIONS PROVIDE CONSISTENT GUIDANCE FOR THE ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES RECOGNIZED IN AN ENTITY'S FINANCIAL STATEMENTS AND PRESCRIBE A THRESHOLD OF "MORE LIKELY THAN NOT" FOR RECOGNITION AND DERECOGNITION OF TAX POSITIONS TAKEN OR EXPECTED TO BE TAKEN IN A TAX RETURN. IT IS THE ORGANIZATION'S POLICY TO RECOGNIZE INTEREST AND/OR PENALTIES RELATED TO UNCERTAIN TAX POSITIONS, IF ANY, IN INCOME TAX EXPENSES. THE ORGANIZATION PERFORMED AN EVALUATION OF UNCERTAIN TAX POSITIONS FOR THE YEAR ENDED JUNE 30, 2025 AND DETERMINED THAT THERE WERE NO MATTERS THAT WOULD REQUIRE RECOGNITION IN THE FINANCIAL STATEMENTS MODIFIED CASH BASIS OR THAT MAY HAVE ANY EFFECT ON ITS TAX-EXEMPT STATUS. THE STATUTE OF LIMITATIONS GENERALLY REMAINS OPEN FOR THREE TAX YEARS WITH THE U.S. FEDERAL JURISDICTION OR THE VARIOUS STATES AND LOCAL JURISDICTIONS IN WHICH THE ORGANIZATION FILES TAX RETURNS. PART XI, LINE 2D - OTHER ADJUSTMENTS: GIFT SHOP - COST OF SALES INCLUDED IN REVENUE SECTION 40,626. PART XII, LINE 2D - OTHER ADJUSTMENTS: GIFT SHOP - COST OF SALES INCLUDED IN REVENUE SECTION 40,626. X X X 0 0 0 TODD O'LEARY PRESIDENT & CEO 210125 0 0 0 4946 0 0 0 816 0 215887 0 0 0 FORM 990, PART VI, SECTION A, LINE 6 ANY BUSINESS, ORGANIZATION OR INDIVIDUAL WITH AN INTEREST IN THE HOSPITALITY AND TOURISM INDUSTRY WITHIN ALEXANDRIA SHALL BE ELIGIBLE FOR MEMBERSHIP TO THE ORGANIZATION. FORM 990, PART VI, SECTION A, LINE 7A THE NOMINATING COMMITTEE RECOMMENDS, AND THE FULL BOARD APPROVES A SLATE OF BOARD MEMBERS TO FILL BOARD VACANCIES AND TERM EXPIRATIONS. THOSE APPROVED MEMBERS MUST THEN ALSO BE SUBSEQUENTLY APPROVED BY CITY COUNCIL. FORM 990, PART VI, SECTION A, LINE 7B ONCE THE BOARD HAS APPROVED THE SLATE OF NEW BOARD MEMBERS, THEY MUST THEN ALSO BE SUBSEQUENTLY APPROVED BY CITY COUNCIL. FORM 990, PART VI, SECTION B, LINE 11B THE DRAFT 990 IS REVIEWED BY THE COO AND BOARD TREASURER AND THEN SHARED WITH THE ENTIRE BOARD ELECTRONICALLY FOR THEIR REVIEW FOR A 10 DAY PERIOD PRIOR TO FILING. FORM 990, PART VI, SECTION B, LINE 12C CONFLICT OF INTEREST IS COVERED IN EMPLOYEE AND BOARD MEMBER MATERIALS, AS WELL AS IN THE CITY'S COMMISSION APPOINTMENT PROCESS. BOARD MATERIALS ARE DISTRIBUTED ANNUALLY AND FORMS ARE COLLECTED FROM BOARD MEMBERS EVERY YEAR. FORM 990, PART VI, SECTION B, LINE 15A DURING THE ANNUAL EVALUATION PROCESS, THE BOARD CHAIR SOLICITS INPUT FROM THE BOARD TO PREPARE THE CEO'S EVALUATION. THE WRITTEN EVALUATION, INCLUDING MERIT INCREASE CONSISTENT WITH STAFF INCREASE AND BONUS AS OUTLINED IN THE CONTRACT, IS CIRCULATED TO THE EXECUTIVE COMMITTEE AND THEN COMMUNICATED TO THE CEO. OTHER OFFICERS, ALL OF WHOM REPORT TO THE CEO, PARTICIPATE IN THE STANDARD WRITTEN STAFF REVIEW AND COMPENSATION PROCESS, WHICH INCLUDES SELF-ASSESSMENT, AND SUPERVISOR REVIEW AND MEASURABLE GOAL SETTING FOR THE UPCOMING YEAR. THE MOST RECENT COMPENSATION EVALUATION WAS DONE IN OCTOBER 2022. FORM 990, PART VI, SECTION C, LINE 19 THESE DOCUMENTS ARE AVAILABLE UPON REQUEST, OR AT ANY BOARD MEETINGS, WHICH ARE OPEN TO THE PUBLIC AND WITH PUBLIC NOTICE MADE THROUGH THE CITY WEBSITE. FORM 990, PART XII, LINE 1: MODIFIED CASH BASIS FORM 990, PART XII, LINE 2C: THE PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR.