2026-04-24T13:51:55-05:00 2025-06-30 582487348 Aprio Advisory Group LLC 2002 Summit Boulevard Suite 120 Atlanta GA 30319 990 2024-07-01 680217381 Visit Napa Valley Inc VISI 7072265813 1001 Second Street No 330 Napa CA 94559 Linsey Gallagher President/CEO 7072265813 2026-04-24 1 1 Stacy Cullen P00974308 4048929651 2026-04-24 2024 2025-03-06 01:10:19Z Linsey Gallagher 1001 Second Street No 330 Napa CA 94559 9842530 0 X www.visitnapavalley.com X 1990 CA The mission of Visit Napa Valley is to promote, protect, and enhance the Napa Valley destination. 18 17 30 18 0 0 559768 568871 8605886 8496727 266392 285216 207037 240380 9639083 9591194 270000 270000 0 0 2824413 2773868 0 0 0 6157928 6413096 9252341 9456964 386742 134230 11436941 11231252 2814399 2198536 8622542 9032716 The mission of Visit Napa Valley is to promote, protect, and enhance the Napa Valley destination. 0 0 Visit Napa Valley, Inc. is a Not-for-Profit organization that leads countywide tourism marketing and sales efforts, targeting specific segments of visitors, as well as specific times of the week, for visitation. Attracting both leisure and group/business travelers is important for visit napa valley to achieve its strategic objectives. Visit Napa Valley's efforts since 2010 have resulted in an increase in marketing partners - from six paying to 400 paying partners. In addition, not-for-profit (non-paying) partnerships have grown from fewer than five to more than 40, including all five chambers of Commerce and city councils, as well as napa county board of supervisors. In 2023, Napa Valley welcomed 3.7 million visitors, contributing significantly to the local economy. The visitor economy generated $107 million in tax revenue for community services, a 26% increase from 2018. Total visitor spending reached $2.5 billion, with overnight hotel guests accounting for 66% of that amount. Direct visitor spending saw a 13% increase, while tax revenue grew by 26% compared to 2018. On an average day, visitor spending totaled $7 million. As the second-largest employer in Napa County, the tourism industry supports 16,000 jobs, reinforcing its vital role in the community. 0 0 0 1 0 0 0 0 0 1 1 0 1 1 1 1 0 0 0 0 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 61 0 1 30 1 0 0 0 0 0 0 0 0 0 0 X 18 17 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 CA X Teresa Coleman 7072600081 1001 Second Street No 330 Napa CA 94559 Linsey Gallagher President/CEO 40.00 0.50 X X 493150 0 28086 Thomas Bensel Past Chair 0.10 X X 0 0 0 Emma Swain Chair 0.10 X X 0 0 0 Edward Costa Chair Elect 0.10 X X 0 0 0 Patrick Nayrolles Vice Chair 0.10 X X 0 0 0 Michael Collins Secretary/Treasurer 0.10 X X 0 0 0 Joe Leinacker Director 0.10 X 0 0 0 Todd Shallan Director 0.10 X 0 0 0 Linda Reiff Director 0.10 X 0 0 0 Dave Elcon Director 0.10 X 0 0 0 Patrick Egan Director 0.10 X 0 0 0 Rick Kaufman Director 0.10 X 0 0 0 Robby Delaney Director 0.10 X 0 0 0 Jason Scoggins Director 0.10 X 0 0 0 Jenny Toomer Director 0.10 X 0 0 0 Jeri Hansen Director 0.10 X 0 0 0 Nathan Davis Director 0.10 X 0 0 0 Laura Mclver Director 0.10 X 0 0 0 Teresa Coleman Controller 40.00 X 218045 0 24914 711195 0 53000 2 0 1 0 The Shipyard 580 N 4th St Suite 500 Columbus OH 43215 Advertising production 2406239 FF Entertainment 411 Radam Lane Austin TX 78745 Event Sponsorship 250000 HR Options Dept la 25161 Pasadena CA 91185 HR Services 208703 Poretta & Orr 450 East St Doylestown PA 18901 Event/Program Mgmt 166789 Simpleview 8950 N oracle rd 100 Tucson AZ 85707 Software licensing 109861 5 549597 19274 19274 568871 Marketing Program Inco 812900 8175227 8175227 Membership Dues 900099 321500 321500 8496727 285216 285216 461716 251336 210380 210380 Other Revenue 900099 30000 30000 30000 9591194 8737107 0 285216 270000 521236 1801121 49340 229590 172581 77289 42788 27933 347557 3873660 152620 456510 138662 332478 206739 23970 Member Expenses 161811 NVTC Expenses 142757 Partnership Expenses 136776 R&D Expenses 122007 169539 9456964 1038066 1186449 13178 243151 2920460 2653894 48593 54341 108011 144735 1627535 1056497 761467 571038 5197529 5294432 20043 11950 1329594 1071262 11436941 11231252 1200110 886127 1614289 1312409 2814399 2198536 X 8622542 9032716 8622542 9032716 11436941 11231252 134230 275944 0 X X 0 1 X 1 0 1 0 0 843249 835032 8217 257939 257939 526347 221465 304882 571038 Investments 5294432 C 5294432 Security Deposit 2000 Right of Use Asset 1069262 1071262 Lease Liability 993615 Current Portion of Lease Liability - Operating 318794 1312409 X 10090541 275944 251336 527280 9563261 27933 27933 9591194 9680367 251336 251336 9429031 27933 27933 9456964 Part X, Line 2: VNV is exempt from federal and state income taxes under the Internal Revenue Code Section 501(c)(6) and Section 23701(d) of the California Revenue and Taxation Code, except on net income derived from unrelated business activities. VNV does not believe it has unrelated business income to be reported for income tax purposes. In addition, VNV believes it has appropriate support for any tax positions taken through June 30, 2025, and therefore, has no related income tax due for all years where the statute of limitations remains open, which is generally three years for federal filings and four years for California filings. Part XI, Line 2d - Other Adjustments: Cost of Good Sold are netted in the Form 990. 251,336. Part XII, Line 2d - Other Adjustments: Cost of Good Sold are netted in the Form 990. 251,336. 0 Napa Valley Vine Trail Coalition 3299 Claremont Way Ste 5 Napa CA 94558 263426758 501(C)(3) 150000 0 Promote tourism and enhance tourist office American Canyon Chamber of Commerce 3860 Broadway Suite 103 American Canyon CA 94503 680322395 501(C)(6) 30000 0 Promote tourism and enhance tourist office Yountville Chamber of Commerce PO Box 2064 Yountville CA 94599 680010763 501(C)(6) 30000 0 Promote tourism and enhance tourist office St Helena Chamber of Commerce 1320A Main St St Helena CA 94574 940830930 501(C)(6) 30000 0 Promote tourism and enhance tourist office Calistoga Chamber of Commerce 1457 Lincoln Ave Calistoga CA 94515 942159988 501(C)(6) 30000 0 Promote tourism and enhance tourist office 1 5 X X X X 0 0 0 Linsey Gallagher President/CEO 332995 0 135000 0 25155 0 13080 0 15006 0 521236 0 0 0 Teresa Coleman Controller 179583 0 25000 0 13462 0 7183 0 17731 0 242959 0 0 0 Part I, Line 3 The compensation of the CEO is determined by the executive committee of the board of directors consisting of the board chair, chair-elect, & secretary/treasurer. This procedure was adopted in 2009 and takes into account industry comparison and local wage scales. Form 990, Part VI, Section B, line 11b The chief executive officer and director of finance shall work in conjunction with the outside accounting firm engaged to prepare the 990 to review its accuracy prior to review and submission. The finance committee shall review and approve the IRS Form 990 annual tax filing and submission. It is the duty of the finance committee to report its findings concerning the form 990 to the executive committee prior to submission. A board resolution is not required before filing. Form 990, Part VI, Section B, line 12c Annually each director, principal officer and member of a committee with board-delegated powers shall sign a "conflict of interest policy annual affirmation statement" if a conflict of interest does exist the employee or board member may not be permitted to participate in the transaction decision. Should there be any dispute as to whether a conflict of interest exists, the board of directors shall determine whether a conflict of interest exists and shall determine the appropriate response. Form 990, Part VI, Section B, line 15 The compensation of the CEO is determined by the executive committee of the board of directors consisting of the board chair, chair-elect, & secretary/treasurer. This procedure was adopted in 2009 and takes into account industry comparison and local wage scales. Form 990, Part VI, Section C, line 19 The organization will make the 990 available upon request. Form 990, Part XII, Line 2C: The board has an audit committee and no changes have been made to prior year processes. Napa Valley Tourism Corporation 1001 Second Street Suite 330 Napa CA 94559 273207209 Napa Valley Tourism Corporation functions as a conduit for funding received CA 501(C)(6) N/A 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 1 0 0 0 Napa Valley Tourism Corporation P 142757 Actual Cost Napa Valley Tourism Corporation L 8175227 Actual Cost