2026-04-08T11:03:45-05:00 2025-06-30 411534805 CARPENTER EVERT & ASSOCIATES LTD 7760 FRANCE AVE S SUITE 940 BLOOMINGTON MN 55435 990 2024-07-01 800199088 THE BRANDLAB THEB 6128430167 PO BOX 8159 MINNEAPOLIS MN 55408 KEN LAWRENCE CO-EXECUTIVE DIRECTOR 6128430167 2026-03-25 1 0 MATT PILLSBURY P01565609 9528310085 2026-03-25 2024 2025-03-06 01:10:19Z KEN LAWRENCE PO BOX 8159 MINNEAPOLIS MN 55408 1664790 0 X WWW.THEBRANDLAB.ORG X 2008 MN TO CHANGE THE FACE AND VOICE OF THE MARKETING AND ADVERTISING PROFESSION. 12 12 103 16 0 0 1286285 1210664 355976 188076 17035 5970 110253 201601 1769549 1606311 29001 75000 0 0 1717008 1388152 6174 0 219504 1041296 532286 2793479 1995438 -1023930 -389127 1004516 590939 289245 264795 715271 326144 X TO CHANGE THE FACE AND VOICE OF THE MARKETING AND ADVERTISING PROFESSION. 0 0 713805 ACCESS - 97% OF INTERNS FEEL CONFIDENT IN THEIR CAREER PURSUITS, AND 100% OF PARTNERS ARE EAGER TO CONTINUE DEVELOPING AND HIRING THEM. 10210 EXPOSURE - EXPOSED MORE THAN 1,500 YOUNG PEOPLE TO CAREER PATHS IN MARKETING AND ADVERTISING. 206394 188076 INCLUSION - OVER 350 PARTICIPANTS ATTENDED OUR FEARLESS CONFERENCE, WITH 98% RATING IT AS ONE OF THE BEST THEY'VE EVER EXPERIENCED. 249637 75000 OPPORTUNITY - AWARDED NEARLY $100,000 IN SCHOLARHIPS, CREATING LONG-TERM OPPORTUNITIES FOR FUTURE LEADERS. 249637 75000 1180046 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 1 1 0 0 0 0 0 0 0 1 0 0 0 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 22 0 1 103 1 0 0 0 0 0 0 0 0 0 0 X 12 12 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 0 1 0 0 MN WI X THE ORGANIZATION 6128430167 PO BOX 8159 MINNEAPOLIS MN 55408 KATHY MCCUSKEY BOARD CHAIR 2.00 X X 0 0 0 MARY BETH GEORGE VICE CHAIR 1.00 X X 0 0 0 LORENZ ESGUERRA TREASURER 2.00 X X 0 0 0 TAYLOR HARRIS SECRETARY 0.25 X X 0 0 0 TRAVON SELLERS DIRECTOR 0.25 X 0 0 0 THOMAS JEFFERSON DIRECTOR 0.25 X 0 0 0 SEAN IRWIN DIRECTOR 0.25 X 0 0 0 MYRON KING DIRECTOR 0.25 X 0 0 0 LYNN FRANZ DIRECTOR 0.25 X 0 0 0 JEFF KING DIRECTOR 0.25 X 0 0 0 DELPHINE DANIELS DIRECTOR 0.25 X 0 0 0 ANTHONY ROMANO DIRECTOR 0.25 X 0 0 0 ALYSSA ABILO DIRECTOR 0.25 X 0 0 0 CINDY OLSON DIRECTOR 0.25 X 0 0 0 ERIC ASHWORTH DIRECTOR 0.25 X 0 0 0 MERCEDES MCFARLAND JACKSON DIRECTOR 0.25 X 0 0 0 KELLI WILLIAMS CEO 50.00 X 216130 0 5000 216130 0 5000 1 0 1 0 CLIFTONLARSONALLEN 220 SOUTH 6TH STREET SUITE 300 MINNEAPOLIS MN 55402 ACCOUNTING 242004 1 15000 1195664 1210664 FEARLESS CONFERENCE 900099 143076 143076 FEARLESS WORKSHOPS 900099 45000 45000 188076 5970 5970 260080 15000 58479 201601 201601 1606311 188076 0 207571 75000 75000 221130 166303 246 54581 1011251 740258 149431 121562 5845 2503 1436 1906 33604 2238 31366 116322 57237 36004 23081 29057 29057 242000 242000 15988 14947 1041 41123 17318 9902 13903 28499 9283 18838 378 34644 11254 22313 1077 2480 1480 1000 22071 10314 10581 1176 1519 1519 6517 6517 15039 15039 MEALS AND ENTERTAINMENT 70984 68207 1978 799 TRAINING AND CURRICULUM 10642 3122 7520 BAD DEBT EXPENSE 8933 8933 MISCELLANEOUS 2790 582 2208 1995438 1180046 595888 219504 213158 90363 438002 404312 248854 81167 65500 31399 14011 19550 18464 7603 1086 1004516 590939 152689 155105 71556 45315 65000 64375 289245 264795 X 183818 52208 531453 273936 715271 326144 1004516 590939 -389127 0 X 0 1 X 1 0 X 2610864 2073398 1024313 1286285 1398740 8393600 2610864 2073398 1024313 1286285 1398740 8393600 1112219 7281381 2612 1724 15118 17035 5970 42459 8436059 0.86310 0.74420 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 19550 18464 1086 1086 X 1823838 217527 217527 1606311 0 1606311 2212965 217527 217527 1995438 0 1995438 PART X, LINE 2: THE ORGANIZATION HAS A TAX-EXEMPT STATUS UNDER SECTION 501 (C) (3) OF THE INTERNAL REVENUE CODE AND HAS ADOPTED ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES, ASC 740-10. THE ORGANIZATION'S POLICY IS TO EVALUATE UNCERTAIN TAX POSITIONS, AT LEAST ANNUALLY, FOR THE POTENTIAL FOR INCOME TAX EXPOSURE FROM UNRELATED BUSINESS INCOME OR FROM LOSS OF NONPROFIT STATUS. THE ORGANIZATION CONTINUES TO OPERATE CONSISTENT WITH ITS ORIGINAL EXCEMPTION APPLICATION AND EACH YEAR TAKES THE NECESSARY ACTIONS TO MAINTAIN ITS EXEMPT STATUS. IT HAS BEEN CLASSIFIED AS AN ORGANIZATION THAT IS NOT A PRIVATE FOUNDATION UNDER THE INTERNAL REVENUE CODE AND CHARITABLE CONTRIBUTIONS BY DONORS ARE TAX DEDUCTIBLE. IGNITE GALA 275080 15000 260080 49964 8515 275080 15000 260080 49964 8515 58479 201601 1 SCHOLARSHIPS 15 75000 0 1 X 1 0 0 0 0 0 0 0 0 KELLI WILLIAMS CEO 216130 0 0 0 0 0 0 0 5000 0 221130 0 0 0 PART I, LINE 3 CEO COMPENSATION IS APPRVOED BY THE BOARD OF DIRECTORS. FORM 990, PART VI, SECTION B, LINE 11B AN INDEPENDANT ACCOUNTING FIRM PREPARES THE 990. THE TREASURER AND EXECUTIVE DIRECTOR VERIFY THE AMOUNTS AND OTHER INFORMATION ON THE FORM 990. THE BOARD CHAIR COMPLETES THE REVIEW AND SIGNS OFF. THE FULL BOARD OF DIRECTORS IS PROVIDED A COPY OF THE FORM 990 PRIOR TO FILING WITH THE IRS. FORM 990, PART VI, SECTION B, LINE 12C THE ORGANIZATION'S CONFLICT OF INTEREST POLICY APPLIES TO DIRECTORS, OFFICERS, AND MEMBERS OF A COMITTEE WITH GOVERNING BOARD DELEGATED POWERS. CONFLICTS ARE DETERMINED BY THE BOARD, WHO SHALL DETERMINE WHETHER A CONFLICT EXISTS. IN CONNECTION WITH ANY ACTUAL OR POSSIBLE CONFLICT OF INTEREST, AN INTERESTED PERSON MUST DISCLOSE THE EXISTANCE OF THE FINANCIAL INTEREST AND BE GIVEN THE OPPORTUNITY TO DISCLOSE ALL MATERIAL FACTS TO THE DIRECTORS AND MEMBERS OF COMMITTEES WITH GOVERNING BOARD DELEGATED POWERS CONSIDERING THE PROPOSED TRANSACTION OR ARRANGEMENT. AFTER DISCLOSURE OF THE FINANCIAL INTEREST AND ALL MATERIAL FACTS, AND AFTER ANY DISCUSSION WITH THE INTERESTED PERSON, HE/SHE SHALL LEAVE THE GOVERNING BOARD OR COMMITEE MEETING WHILE THE DETERMINATION OF A CONFLICT OF INTEREST IS DISCUSSED AND VOTED UPON. THE REMAINING BOARD OR COMMITTEE MEMBERS SHALL DECIDE IF A CONFLICT OF INTEREST EXISTS. FORM 990, PART VI, SECTION B, LINE 15A THE BOARD OF DIRECTORS REVIEW AND APPROVE THE COMPENSATION OF THE EXECUTIVE DIRECTOR(S) BASED ON THE PROPOSED BUDGET AND SALARIES OF SIMILAR ROLES OF COMPARABLE NONPROFITS. FORM 990, PART VI, SECTION C, LINE 19 AVAILABLE UPON REQUEST