2026-09-22T17:14:24-05:00 2025-12-31 390758449 WIPFLI ADVISORY LLC 1502 LONDON ROAD SUITE 220 DULUTH MN 55812 990 2025-01-01 232847538 GREATER PHILADELPHIA TOURISM MARKETING CORPORATION GREA 2155990231 2005 MARKET STREET 3700 PHILADELPHIA PA 19103 CINDY RAY TREASURER & CFO 2155990231 2026-09-22 1 MICHAEL J PETERSON CPA P01833529 2187224705 2026-09-22 2025 VISIT PHILADELPHIA ANGELA VAL 2005 MARKET STREET 3700 PHILADELPHIA PA 19103 24404340 0 X VISITPHILLY.COM X 1996 PA VISIT PHILADELPHIA IS OUR NAME AND OUR MISSION. AS THE REGION'S OFFICIAL TOURISM MARKETING AGENCY, WE BUILD GREATER PHILADELPHIA'S IMAGE, DRIVE VISITATION AND BOOST THE ECONOMY. 15 15 51 20 0 0 4497276 22649131 76501 307781 73320 579875 2 6 4647099 23536793 0 0 0 0 1447417 6293415 0 0 396463 2689273 14420618 4136690 20714033 510409 2822760 17695060 20089429 3553479 2950275 14141581 17139154 X VISIT PHILADELPHIA IS OUR NAME AND OUR MISSION. AS THE REGION'S OFFICIAL TOURISM MARKETING AGENCY, WE BUILD GREATER PHILADELPHIA'S IMAGE, DRIVE VISITATION AND BOOST THE ECONOMY. 0 0 18409384 0 307781 VISIT PHILADELPHIA, THE REGION'S OFFICIAL TOURISM MARKETING AGENCY, BUILDS GREATER PHILADELPHIA'S IMAGE, DRIVES VISITATION AND BOOSTS THE ECONOMY. IN 2025, OUR "COME FOR PHILADELPHIA. STAY FOR PHILLY." CAMPAIGN DELIVERED ON DRIVING DAY AND OVERNIGHT VISITATION. IN FACT, THIS EFFORT RESULTED IN 1.1 BILLION OVERALL IMPRESSIONS, PLUS OUR BIGGEST AND MOST SUCCESSFUL ADVERTISING PUSH IN NEW YORK CITY SINCE 2019. WE REMAINED AS COMMITTED AS EVER TO DIVERSITY MARKETING, EVOLVING OUR "IN PURSUIT OF A MORE PERFECT UNION" SERIES TO "INDIVISIBLE," BOTH OF WHICH AMPLIFIED VARIOUS HERITAGES ALL YEAR LONG AND SIGNALED TO POTENTIAL VISITORS THAT ALL ARE WELCOME IN PHILADELPHIA. IN ADDITION, WE LAUNCHED OUR MARKETING CAMPAIGN TO DRIVE VISITATION FOR THE NATION'S 250TH BIRTHDAY CELEBRATION IN 2026; CONTINUED OUR TED PARTNERSHIP, HOSTING SEVERAL DEMOCRACY-RELATED EVENTS THROUGHOUT THE YEAR; AND DUG DEEP INTO OUR CIVIC PRIDE CAMPAIGN TO BUILD LOCAL ENTHUSIASM FOR THE MONUMENTAL YEAR AHEAD. WE ALSO EARNED HIGH-PROFILE ACCOLADES AND MEDIA COVERAGE THAT HELPED BUILD PHILADELPHIA'S IMAGE NATIONALLY AND DRIVE CIVIC PRIDE LOCALLY. WHAT'S MORE, WE CONTINUED TO PARTNER WITH LOCAL, REGIONAL AND NATIONAL ORGANIZATIONS TO TOUT GREATER PHILADELPHIA AS A GREAT PLACE TO VISIT--ALL THE WHILE REMAINING A MAJOR PRESENCE ONLINE (VISITPHILLY.COM REFRESH), ON SOCIAL MEDIA (INCREASED FOCUS ON COLLABORATIVE CONTENT) AND IN THE PRESS. WE BROUGHT IN 9.7 MILLION PAGEVIEWS TO VISITPHILLY.COM AND 47 MILLION VIEWS TO OUR SOCIAL ACCOUNTS AND PLACED/TRACKED 3,900 POSITIVE STORIES ABOUT PHILADELPHIA. IN ADDITION, WE HOSTED OUR SECOND PHILADELPHIA HOSPITALITY SYMPOSIUM, WORKED ON NEIGHBORHOOD TOURISM DEVELOPMENT WITH SEVERAL COMMUNITIES AND CONTINUED OUR DESTINATION OPTIMIZATION INITIATIVE. ALL THIS WORK LED TO IMPRESSIVE END RESULTS: IN 2025, GREATER PHILADELPHIA WELCOMED 44 MILLION VISITORS, GENERATING $13.4 BILLION IN ECONOMIC IMPACT AND $1.1 BILLION IN STATE AND LOCAL TAX REVENUE. 18409384 1 1 0 1 0 0 0 0 0 0 1 0 0 1 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 1 103 0 51 1 0 0 0 0 0 0 0 0 0 0 0 0 X 15 15 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 PA X CINDY RAY 2155990231 2005 MARKET STREET SUITE 3700 PHILADELPHIA PA 19103 ANGELA VAL PRESIDENT & CEO 55.00 X X 588105 0 43140 ANTHONY CONTI CHAIRMAN 1.00 X X 0 0 0 ROBERT W BOGLE VICE CHAIR 1.00 X X 0 0 0 RHONDA R COHEN ESQUIRE VICE CHAIR 1.00 X X 0 0 0 JAMES ADAMSON BOARD MEMBER 1.00 X 0 0 0 REGINALD ARCHAMBAULT BOARD MEMBER 1.00 X 0 0 0 DARWIN BEAUVAIS BOARD MEMBER 1.00 X 0 0 0 DAVE BURKAVAGE BOARD MEMBER 1.00 X 0 0 0 MATT DICKMAN BOARD MEMBER 1.00 X 0 0 0 WENDY HAMILTON BOARD MEMBER (THRU 09/2025) 1.00 X 0 0 0 JAZELLE JONES BOARD MEMBER 1.00 X 0 0 0 KEVIN MURNANE BOARD MEMBER 1.00 X 0 0 0 LESLIE RICHARDS BOARD MEMBER 1.00 X 0 0 0 JACKLIN RHOADS BOARD MEMBER (THRU 03/2025) 1.00 X 0 0 0 ANNE RYAN BOARD MEMBER 1.00 X 0 0 0 JAMES D SCHULTZ BOARD MEMBER 1.00 X 0 0 0 TONY SORRENTINO BOARD MEMBER 1.00 X 0 0 0 CAROL WATSON BOARD MEMBER 1.00 X 0 0 0 TRINO BOIX SECRETARY & CHIEF OPERATING OFFICER 50.00 X 222887 0 12802 CINDY RAY TREASURER & CFO 50.00 X 217749 0 26804 NEIL FRAUENGLASS CHIEF MARKETING OFFICER 50.00 X 277442 0 43806 KEITH MCMENAMIN VP OF INFORMATION TECHNOLOGY 50.00 X 190702 0 8485 JESSICA CALTER SVP ADV AND EXTERNAL AFFAIRS 50.00 X 160571 0 35004 CATHY MCVEY-PALMER SVP STRATEGIC INTEGRATION 50.00 X 170500 0 23496 JENEA ROBINSON VICE PRESIDENT COMMUNICATIONS 50.00 X 154575 0 19679 BINH NGUYEN SENIOR DIRECTOR COMMUNICATIONS 50.00 X 140753 0 15928 2123284 0 229144 17 0 1 0 HARMELIN MEDIA 525 RIGHTERS FERRY ROAD BALA CYNWYD PA 19004 MEDIA BUYING SERVICES 5116703 US INTERNATIONAL MEDIA 3415 S SEPULVEDA BLVD 8TH FLOOR LOS ANGELES CA 90034 MEDIA BUYING SERVICES 1995818 TED CONFERENCE LLC 330 HUDSON STREET 11TH FLOOR NEW YORK NY 10013 ADVERTISING SERVICES 1012753 ALLEN & GERRITSEN INC 125 HIGH STREET FLOOR 23 BOSTON MA 02210 CREATIVE SERVICES 518695 THE PERCEPTION LLC 4 PADDOCK LN CINNAMINSON NJ 080774544 CREATIVE SERVICES 350900 18 19974469 2674662 22649131 SPONSORSHIP REVENUE 900099 295941 295941 PARTICIPATION AND OTHER FEES 900099 11840 11840 307781 473970 473970 6 6 973452 867076 471 106376 -471 105905 105905 23536793 307781 0 579881 1432736 1064205 322120 46411 3993903 2983736 871434 138733 152295 106373 44673 1249 370468 258757 108671 3040 344013 268812 64850 10351 31512 31512 25514 25514 182730 182730 19900 19900 1545148 1321977 223166 5 7885802 7884903 899 147633 111587 34507 1539 232120 183394 46986 1740 293997 241624 46496 5877 168337 153459 13974 904 1997582 1995068 2277 237 1045 1045 160727 131796 25716 3215 35769 27036 8360 373 AGENCY FEES 1036143 1036143 RESEARCH EXPENSE 334868 334868 OTHER MARKETING 188720 188720 DUES AND REGISTRATIONS 133071 116926 16086 59 20714033 18409384 1908186 396463 8828 8554 3181926 3522867 1301219 2575000 1610384 1444416 73601 640201 1294729 509637 831267 785092 9063766 9692015 0 254100 1624069 1167184 17695060 20089429 999925 1056018 485000 78469 0 29517 2068554 1786271 3553479 2950275 X 12633225 13778993 1508356 3360161 14141581 17139154 17695060 20089429 2822760 174813 0 X 0 1 X 1 0 X 13067172 18608626 18746682 4497276 22649131 77568887 13067172 18608626 18746682 4497276 22649131 77568887 77568887 53982 356146 430446 74651 473976 1389201 78958088 1495877 0.98240 0.98370 X PART II, SHORT YEAR EXPLANATION: 2024 REPRESENTS A SHORT YEAR (10/01/2024 - 12/31/2024) - 2023 REPRESENTS (10/01/2023 - 09/30/2024) - 2022 REPRESENTS (10/01/2022 - 09/30/2023) - 2021 REPRESENTS (10/01/2021 - 09/30/2022) RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 0 0 0 0 0 1 182730 0 0 182730 0 FORM 990, SCH. C, PART II-B, LINE 1G LOBBYING ACTIVITIES INCLUDE MONITORING, COORDINATING AND COMMUNICATING REGARDING TOURISM/HOSPITALITY INDUSTRY ISSUES RELATED TO GOVERNMENT GENERAL OPERATING BUDGETS; LEGISLATION; REQUESTS FOR ADDITIONAL FUNDING FOR THE SECTOR; STRATEGIES AND APPROPRIATION REQUESTS TO LEGISLATORS; ANNUAL TOURISM/HOSPITALITY INDUSTRY RECEPTION; MEETINGS WITH LEGISLATORS AND STAFF. 762171 160684 601487 532558 348953 183605 785092 DEPOSITS 65593 RIGHT OF USE ASSETS, NET 1101591 1167184 OPERATING LEASE LIABILITIES 1786271 1786271 24059563 174813 367857 542670 23516893 19900 19900 23536793 21061990 367857 367857 20694133 19900 19900 20714033 X X X X X 0 0 0 0 0 0 0 1 0 ANGELA VAL PRESIDENT & CEO 387269 0 170000 0 30836 0 17500 0 25640 0 631245 0 0 0 NEIL FRAUENGLASS CHIEF MARKETING OFFICER 275706 0 0 0 1736 0 14281 0 29525 0 321248 0 0 0 CINDY RAY TREASURER & CFO 215431 0 0 0 2318 0 11177 0 15627 0 244553 0 0 0 TRINO BOIX SECRETARY & CHIEF OPERATING OFFICER 220411 0 0 0 2476 0 11123 0 1679 0 235689 0 0 0 KEITH MCMENAMIN VP OF INFORMATION TECHNOLOGY 189322 0 0 0 1380 0 6990 0 1495 0 199187 0 0 0 JESSICA CALTER SVP ADV AND EXTERNAL AFFAIRS 159191 0 0 0 1380 0 8516 0 26488 0 195575 0 0 0 CATHY MCVEY-PALMER SVP STRATEGIC INTEGRATION 166024 0 2500 0 1976 0 8419 0 15077 0 193996 0 0 0 JENEA ROBINSON VICE PRESIDENT COMMUNICATIONS 152755 0 0 0 1820 0 7961 0 11718 0 174254 0 0 0 BINH NGUYEN SENIOR DIRECTOR COMMUNICATIONS 138966 0 0 0 1787 0 7116 0 8812 0 156681 0 0 0 PART I, LINE 7 SCHEDULE J, PART II, COLUMN (B)(II) REPORTS DISCRETIONARY INCENTIVE AMOUNTS THAT WERE APPROVED BY THE BOARD BASED UPON PERFORMANCE. ROBERT BOGLE SEE SUPPLEMENTAL INFORMATION BELOW. 171062 THE ORGANIZATION PURCHASES ADVERTISING IN THE PHILADELPHIA TRIBUNE AND IN THE SOJOURNER: AN AFRICAN AMERICAN VISITORS GUIDE TO PHILADELPHIA, A PUBLICATION OF THE PHILADELPHIA TRIBUNE. 0 SCHEDULE L, PART IV, BUSINESS TRANSACTIONS INVOLVING INTERESTED PERSONS: (B) RELATIONSHIP BETWEEN THE INTERESTED PERSON AND THE ORGANIZATION: ROBERT BOGLE IS VICE-CHAIR OF THE BOARD OF DIRECTORS OF THE ORGANIZATION AND CHAIRMAN, PRESIDENT AND CHIEF EXECUTIVE OFFICER OF THE PHILADELPHIA TRIBUNE, A NEWSPAPER SERVING THE GREATER PHILADELPHIA REGION. FORM 990, PART VI, SECTION B, LINE 11B THE COMPLETED FORM 990 IS PROVIDED TO THE BOARD OF DIRECTORS SUFFICIENTLY IN ADVANCE OF THE FILING DEADLINE TO ENABLE A DETAILED AND CONSCIENTIOUS REVIEW BY ALL MEMBERS OF THE BOARD. ALL MEMBERS OF THE BOARD OF DIRECTORS WILL BE INVITED TO REVIEW THE COMPLETED FORM 990 IN ADVANCE OF THE FILING DEADLINE. ALL QUESTIONS, CONCERNS, ETC. OF THE MEMBERS OF THE BOARD OF DIRECTORS WILL BE ADDRESSED BY THE CHIEF FINANCIAL OFFICER (OR CHIEF EXECUTIVE OFFICER) AND INCORPORATED INTO THE FORM 990 AS APPROPRIATE. THE CORPORATION WILL FILE THE FINAL FORM 990 AS REQUIRED. FORM 990, PART VI, SECTION B, LINE 12C ALL OFFICERS, DIRECTORS, AND KEY EMPLOYEES ARE REQUIRED TO COMPLETE A CONFLICT OF INTEREST DISCLOSURE ANNUALLY. DISCLOSURES ARE REVIEWED BY MANAGEMENT, AND ANY NEW POTENTIAL CONFLICTS (NOT PREVIOUSLY REVIEWED) WILL BE TURNED OVER TO THE GOVERNANCE COMMITTEE FOR A DETERMINATION. FORM 990, PART VI, SECTION B, LINE 15 THE PROCESS FOR DETERMINING COMPENSATION FOR THE CEO INCLUDES THE FOLLOWING: THE COMPENSATION COMMITTEE (THE COMMITTEE) HAS ESTABLISHED AND ASSURES ADHERENCE TO A COMPENSATION PHILOSOPHY THAT REFLECTS THE CHARITABLE MISSION OF THE ORGANIZATION. THE COMMITTEE REVIEWS AND APPROVES EXECUTIVE COMPENSATION IN A MANNER THAT QUALIFIES FOR THE REBUTTABLE PRESUMPTION OF REASONABLENESS UNDER THE INTERMEDIATE SANCTIONS' RULES. THE COMMITTEE ASSURES THAT AN ANNUAL EVALUATION OF THE CEO'S PERFORMANCE IS COMPLETED IN REFERENCE TO THE SPECIFIC GOALS AND OBJECTIVES SET BY THE CEO EACH YEAR. THE COMMITTEE ENSURES THAT THE TERMS OF THE CEO'S COMPENSATION AND DUTIES ARE MEMORIALIZED IN AN EMPLOYMENT CONTRACT. IN DETERMINING COMPENSATION, THE COMMITTEE TAKES INTO CONSIDERATION: -ALL FORMS OF COMPENSATION, BOTH DIRECT AND INDIRECT, INCLUDING FRINGE BENEFITS -THE INCOME AND ASSETS OF THE CORPORATION -THE IMPACT OF THE INDIVIDUAL'S SERVICES, RESPONSIBILITIES, DUTIES AND VISION IN FURTHERING THE CORPORATION'S GOALS AND PURPOSES -THE INDIVIDUAL'S QUALIFICATIONS TO FULFILL THE RESPONSIBILITIES OF THE POSITION, INCLUDING EDUCATION AND EXPERIENCE -THE TIME THE INDIVIDUAL IS EXPECTED TO DEVOTE TO HIS/HER DUTIES -THE RESULTS OF THE ANNUAL PERFORMANCE EVALUATION -THE CORPORATE GOALS AND OBJECTIVES RELEVANT TO THE COMPENSATION OF THE CEO -ANY OTHER REASONABLE CRITERIA THE COMMITTEE OBTAINS COMPARABLE COMPENSATION INFORMATION, INCLUDING OFFERS RECEIVED BY THE EMPLOYEE FROM OTHER ORGANIZATIONS, SALARY SURVEYS, AND COMPENSATION PAID BY SIMILAR ORGANIZATIONS FOR LIKE POSITIONS. THE COMMITTEE WILL REVIEW AND APPROVE ALL INCENTIVE COMPENSATION ARRANGEMENTS, PROVIDED THAT ANY INCENTIVE ARRANGEMENT REWARDS PERFORMANCE OR ACCOMPLISHMENT OF SPECIFIC MEASURABLE OBJECTIVES THAT FURTHER THE ORGANIZATION'S CHARITABLE PURPOSE, THERE IS A CAP ON THE AMOUNT OF COMPENSATION THAT MAY BE EARNED UNDER SUCH AN ARRANGEMENT AND THE ARRANGEMENT DOES NOT RESULT IN UNWARRANTED PRIVATE BENEFITS. THE COMMITTEE WILL REVIEW THE RECOMMENDATIONS MADE BY THE CEO WITH REGARDS TO COMPENSATION OF THE OTHER OFFICERS OF THE CORPORATION AND ALL EMPLOYEES WHO RECEIVE MORE THAN $100,000 IN SALARY FROM THE CORPORATION. PERIODICALLY, THE ORGANIZATION ENGAGES A THIRD-PARTY COMPENSATION CONSULTANT TO BENCHMARK SALARIES. FORM 990, PART VI, SECTION C, LINE 19 THE CONFLICT OF INTEREST POLICY AND GOVERNING DOCUMENTS ARE AVAILABLE UPON REQUEST.