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        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>J BRUCE LANGE</NamePerson>
        <Title>VICE-CHAIRMAN</Title>
        <AverageHoursPerWeek>5.00</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <Officer>X</Officer>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>GEORGE DEAN</NamePerson>
        <Title>CHAIRMAN</Title>
        <AverageHoursPerWeek>5.00</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <Officer>X</Officer>
        <ReportableCompFromOrganization>0</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>0</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>STEVE MOORE</NamePerson>
        <Title>PRESIDENT AND CEO</Title>
        <AverageHoursPerWeek>40.00</AverageHoursPerWeek>
        <IndividualTrusteeOrDirector>X</IndividualTrusteeOrDirector>
        <Officer>X</Officer>
        <ReportableCompFromOrganization>478514</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>33148</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>MIKE MOONEY</NamePerson>
        <Title>COO</Title>
        <AverageHoursPerWeek>40.00</AverageHoursPerWeek>
        <Officer>X</Officer>
        <ReportableCompFromOrganization>266652</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>31886</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>KEVIN KAMENZIND</NamePerson>
        <Title>CHIEF MARKETING OFFICER</Title>
        <AverageHoursPerWeek>40.00</AverageHoursPerWeek>
        <Officer>X</Officer>
        <ReportableCompFromOrganization>228102</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>18632</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>JAMES JESSIE</NamePerson>
        <Title>SR VICE PRESIDENT SALES</Title>
        <AverageHoursPerWeek>40.00</AverageHoursPerWeek>
        <KeyEmployee>X</KeyEmployee>
        <ReportableCompFromOrganization>192180</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>26540</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>MARC GARCIA</NamePerson>
        <Title>VP VISITOR MARKETING &amp; COMMUNITY DEVELOPMENT</Title>
        <AverageHoursPerWeek>40.00</AverageHoursPerWeek>
        <HighestCompensatedEmployee>X</HighestCompensatedEmployee>
        <ReportableCompFromOrganization>140969</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>22322</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>SALLY FORREST</NamePerson>
        <Title>DIRECTOR OF NATIONAL ACCOUNTS</Title>
        <AverageHoursPerWeek>40.00</AverageHoursPerWeek>
        <HighestCompensatedEmployee>X</HighestCompensatedEmployee>
        <ReportableCompFromOrganization>118635</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>18268</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>TED PENNISON</NamePerson>
        <Title>DIRECTOR OF CONVENTION SALES</Title>
        <AverageHoursPerWeek>40.00</AverageHoursPerWeek>
        <HighestCompensatedEmployee>X</HighestCompensatedEmployee>
        <ReportableCompFromOrganization>110176</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>23891</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>BRIAN HORNER</NamePerson>
        <Title>DIRECTOR OF FINANCE &amp; ADMIN</Title>
        <AverageHoursPerWeek>40.00</AverageHoursPerWeek>
        <HighestCompensatedEmployee>X</HighestCompensatedEmployee>
        <ReportableCompFromOrganization>108710</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>19236</OtherCompensation>
      </Form990PartVIISectionA>
      <Form990PartVIISectionA>
        <NamePerson>JOHN HARMON</NamePerson>
        <Title>DIRECTOR OF RESORT SALES</Title>
        <AverageHoursPerWeek>40.00</AverageHoursPerWeek>
        <HighestCompensatedEmployee>X</HighestCompensatedEmployee>
        <ReportableCompFromOrganization>103334</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>22230</OtherCompensation>
      </Form990PartVIISectionA>
      <TotalReportableCompFromOrg>1747272</TotalReportableCompFromOrg>
      <TotalReportableCompFrmRltdOrgs>0</TotalReportableCompFrmRltdOrgs>
      <TotalOtherCompensation>216153</TotalOtherCompensation>
      <NumberIndividualsGT100K>9</NumberIndividualsGT100K>
      <FormersListed>0</FormersListed>
      <TotalCompGT150K>1</TotalCompGT150K>
      <CompensationFromOtherSources>0</CompensationFromOtherSources>
      <ContractorCompensation>
        <NameOfContractor>
          <NameBusiness>
            <BusinessNameLine1>PINNACLE WEST CAPITAL CORPORATION</BusinessNameLine1>
          </NameBusiness>
        </NameOfContractor>
        <AddressOfContractor>
          <AddressUS>
            <AddressLine1>PO BOX 53933 MS 3846</AddressLine1>
            <City>PHOENIX</City>
            <State>AZ</State>
            <ZIPCode>85072</ZIPCode>
          </AddressUS>
        </AddressOfContractor>
        <DescriptionOfServices>OFFICE RENT</DescriptionOfServices>
        <Compensation>409328</Compensation>
      </ContractorCompensation>
      <ContractorCompensation>
        <NameOfContractor>
          <NameBusiness>
            <BusinessNameLine1>BARKLEYREI</BusinessNameLine1>
          </NameBusiness>
        </NameOfContractor>
        <AddressOfContractor>
          <AddressUS>
            <AddressLine1>2840 LIBERTY AVENUE SUITE 100</AddressLine1>
            <City>PITTSBURG</City>
            <State>PA</State>
            <ZIPCode>15222</ZIPCode>
          </AddressUS>
        </AddressOfContractor>
        <DescriptionOfServices>WEBSITE DEVELOPMENT</DescriptionOfServices>
        <Compensation>325977</Compensation>
      </ContractorCompensation>
      <ContractorCompensation>
        <NameOfContractor>
          <NameBusiness>
            <BusinessNameLine1>PHOENIX CONVENTION CENTER</BusinessNameLine1>
          </NameBusiness>
        </NameOfContractor>
        <AddressOfContractor>
          <AddressUS>
            <AddressLine1>100 N 3RD STREET</AddressLine1>
            <City>PHOENIX</City>
            <State>AZ</State>
            <ZIPCode>85004</ZIPCode>
          </AddressUS>
        </AddressOfContractor>
        <DescriptionOfServices>FACILITY RENTAL</DescriptionOfServices>
        <Compensation>245682</Compensation>
      </ContractorCompensation>
      <NumberOfContractorsGT100K>3</NumberOfContractorsGT100K>
      <ProgramServiceRevenue>
        <Description>PUBLIC SECTOR</Description>
        <BusinessCode>900099</BusinessCode>
        <TotalRevenueColumn>8956436</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>8956436</RelatedOrExemptFunctionIncome>
      </ProgramServiceRevenue>
      <ProgramServiceRevenue>
        <Description>MEMBERSHIP DUES</Description>
        <BusinessCode>900099</BusinessCode>
        <TotalRevenueColumn>880408</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>880408</RelatedOrExemptFunctionIncome>
      </ProgramServiceRevenue>
      <ProgramServiceRevenue>
        <Description>ADVERTISING</Description>
        <BusinessCode>541800</BusinessCode>
        <TotalRevenueColumn>723566</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>723566</RelatedOrExemptFunctionIncome>
      </ProgramServiceRevenue>
      <ProgramServiceRevenue>
        <Description>PROMOTIONAL PARTICIPAT</Description>
        <BusinessCode>541800</BusinessCode>
        <TotalRevenueColumn>257893</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>257893</RelatedOrExemptFunctionIncome>
      </ProgramServiceRevenue>
      <ProgramServiceRevenue>
        <Description>ASSOCIATION INCOME</Description>
        <BusinessCode>561000</BusinessCode>
        <TotalRevenueColumn>205342</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>205342</RelatedOrExemptFunctionIncome>
      </ProgramServiceRevenue>
      <TotalOthProgramServiceRevenue>
        <TotalRevenueColumn>175954</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>175954</RelatedOrExemptFunctionIncome>
      </TotalOthProgramServiceRevenue>
      <TotalProgramServiceRevenue>11199599</TotalProgramServiceRevenue>
      <InvestmentIncome>
        <TotalRevenueColumn>18293</TotalRevenueColumn>
        <ExclusionAmount>18293</ExclusionAmount>
      </InvestmentIncome>
      <TotalRevenue>
        <TotalRevenueColumn>11217892</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>11199599</RelatedOrExemptFunctionIncome>
        <UnrelatedBusinessRevenue>0</UnrelatedBusinessRevenue>
        <ExclusionAmount>18293</ExclusionAmount>
      </TotalRevenue>
      <CompCurrentOfficersDirectors>
        <Total>1165447</Total>
      </CompCurrentOfficersDirectors>
      <OtherSalariesAndWages>
        <Total>2858906</Total>
      </OtherSalariesAndWages>
      <PensionPlanContributions>
        <Total>185382</Total>
      </PensionPlanContributions>
      <OtherEmployeeBenefits>
        <Total>521318</Total>
      </OtherEmployeeBenefits>
      <PayrollTaxes>
        <Total>256509</Total>
      </PayrollTaxes>
      <FeesForServicesAccounting>
        <Total>24600</Total>
      </FeesForServicesAccounting>
      <FeesForServicesOther>
        <Total>178775</Total>
      </FeesForServicesOther>
      <Advertising>
        <Total>3349151</Total>
      </Advertising>
      <OfficeExpenses>
        <Total>335059</Total>
      </OfficeExpenses>
      <InformationTechnology>
        <Total>70240</Total>
      </InformationTechnology>
      <Occupancy>
        <Total>452323</Total>
      </Occupancy>
      <Travel>
        <Total>764859</Total>
      </Travel>
      <DepreciationDepletion>
        <Total>167369</Total>
      </DepreciationDepletion>
      <OtherExpenses>
        <Description>MISCELLANEOUS</Description>
        <Total>147584</Total>
      </OtherExpenses>
      <OtherExpenses>
        <Description>DUES AND SUBSCRIPTIONS</Description>
        <Total>96656</Total>
      </OtherExpenses>
      <OtherExpenses>
        <Description>EQUIPMENT CONTRACTS</Description>
        <Total>66720</Total>
      </OtherExpenses>
      <OtherExpenses>
        <Description>RESEARCH</Description>
        <Total>33500</Total>
      </OtherExpenses>
      <TotalFunctionalExpenses>
        <Total>10674398</Total>
      </TotalFunctionalExpenses>
      <CashNonInterestBearing>
        <BOY>5113275</BOY>
        <EOY>1418383</EOY>
      </CashNonInterestBearing>
      <SavingsAndTempCashInvestments>
        <BOY>1288187</BOY>
        <EOY>5356273</EOY>
      </SavingsAndTempCashInvestments>
      <AccountsReceivable>
        <BOY>376764</BOY>
        <EOY>74105</EOY>
      </AccountsReceivable>
      <PrepaidExpensesDeferredCharges>
        <BOY>217066</BOY>
        <EOY>190365</EOY>
      </PrepaidExpensesDeferredCharges>
      <LandBuildingsEquipmentBasis>1353407</LandBuildingsEquipmentBasis>
      <LandBldgEquipmentAccumDeprec>1135631</LandBldgEquipmentAccumDeprec>
      <LandBuildingsEquipmentBasisNet>
        <BOY>353595</BOY>
        <EOY>217776</EOY>
      </LandBuildingsEquipmentBasisNet>
      <InvestmentsPubTradedSecurities>
        <BOY>60701</BOY>
        <EOY>89152</EOY>
      </InvestmentsPubTradedSecurities>
      <TotalAssets>
        <BOY>7409588</BOY>
        <EOY>7346054</EOY>
      </TotalAssets>
      <AccountsPayableAccruedExpenses>
        <BOY>1400805</BOY>
        <EOY>1057112</EOY>
      </AccountsPayableAccruedExpenses>
      <DeferredRevenue>
        <BOY>1397035</BOY>
        <EOY>1169356</EOY>
      </DeferredRevenue>
      <OtherLiabilities>
        <BOY>165216</BOY>
        <EOY>129560</EOY>
      </OtherLiabilities>
      <TotalLiabilities>
        <BOY>2963056</BOY>
        <EOY>2356028</EOY>
      </TotalLiabilities>
      <FollowSFAS117>X</FollowSFAS117>
      <UnrestrictedNetAssets>
        <BOY>4446532</BOY>
        <EOY>4990026</EOY>
      </UnrestrictedNetAssets>
      <TotalNetAssetsFundBalances>
        <BOY>4446532</BOY>
        <EOY>4990026</EOY>
      </TotalNetAssetsFundBalances>
      <TotalLiabNetAssetsFundBalances>
        <BOY>7409588</BOY>
        <EOY>7346054</EOY>
      </TotalLiabNetAssetsFundBalances>
      <ReconcilationRevenueExpenses>543494</ReconcilationRevenueExpenses>
      <ReconcilationOtherChanges>0</ReconcilationOtherChanges>
      <MethodOfAccountingAccrual>X</MethodOfAccountingAccrual>
      <AccountantCompileOrReview>0</AccountantCompileOrReview>
      <FSAudited>1</FSAudited>
      <AuditCommittee>1</AuditCommittee>
      <FinancialStatementSeparate>X</FinancialStatementSeparate>
      <FederalGrantAuditRequired>0</FederalGrantAuditRequired>
    </IRS990>
    <IRS990ScheduleD documentId="RetDoc1040000001">
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        <OtherCostOrOtherBasis>420080</OtherCostOrOtherBasis>
        <Depreciation>351622</Depreciation>
        <BookValue>68458</BookValue>
      </LeaseholdImprovements>
      <Equipment>
        <OtherCostOrOtherBasis>573544</OtherCostOrOtherBasis>
        <Depreciation>488399</Depreciation>
        <BookValue>85145</BookValue>
      </Equipment>
      <OtherLandBuildings>
        <OtherCostOrOtherBasis>359783</OtherCostOrOtherBasis>
        <Depreciation>295610</Depreciation>
        <BookValue>64173</BookValue>
      </OtherLandBuildings>
      <TotalOfBookValueLandBuildings>217776</TotalOfBookValueLandBuildings>
      <OtherLiabilities>
        <Description>DEFERRED RENT</Description>
        <Amount>40408</Amount>
      </OtherLiabilities>
      <OtherLiabilities>
        <Description>DEFERRED COMPENSATION LIABILITY</Description>
        <Amount>89152</Amount>
      </OtherLiabilities>
      <TotalOfAmounts>129560</TotalOfAmounts>
      <TotalRevenue>11217892</TotalRevenue>
      <TotalExpenses>10674398</TotalExpenses>
      <ExcessOrDeficitForYear>543494</ExcessOrDeficitForYear>
      <TotalAdjustments>0</TotalAdjustments>
      <ExcessOrDeficitPerFS>543494</ExcessOrDeficitPerFS>
      <TotRevenueEtcAuditedFinclStmt>11475997</TotRevenueEtcAuditedFinclStmt>
      <DonatedSrvcAndUseOfFacilities>258105</DonatedSrvcAndUseOfFacilities>
      <RevenueNotRptdF990>258105</RevenueNotRptdF990>
      <RevenueSubtotal>11217892</RevenueSubtotal>
      <RevenueNotRptdOnFinStmt>0</RevenueNotRptdOnFinStmt>
      <TotalRevenuePerForm990>11217892</TotalRevenuePerForm990>
      <TotExpensesEtcAuditedFinclStmt>10932503</TotExpensesEtcAuditedFinclStmt>
      <DonatedServicesUseOfFacilities>258105</DonatedServicesUseOfFacilities>
      <ExpensesNotRptdF990>258105</ExpensesNotRptdF990>
      <ExpensesSubtotal>10674398</ExpensesSubtotal>
      <ExpensesNotRptdOnFinStmt>0</ExpensesNotRptdOnFinStmt>
      <TotalExpensesPerForm990>10674398</TotalExpensesPerForm990>
      <Form990ScheduleDPartXIV>
        <Identifier>DESCRIPTION OF UNCERTAIN TAX POSITIONS UNDER FIN 48:</Identifier>
        <ReturnReference>PART X:</ReturnReference>
        <Explanation>THE BUREAU RECOGNIZES UNCERTAIN TAX POSITIONS IN THE FINANCIAL STATEMENTS WHEN IT IS MORE-LIKELY-THAN-NOT THE POSITIONS WILL NOT BE SUSTAINED UPON EXAMINATION BY THE TAX AUTHORITIES. AT JUNE 30, 2011, THE BUREAU HAD NO UNCERTAIN TAX POSITIONS THAT QUALIFY FOR EITHER RECOGNITION OR DISCLOSURE IN THE FINANCIAL STATEMENTS.</Explanation>
      </Form990ScheduleDPartXIV>
    </IRS990ScheduleD>
    <IRS990ScheduleJ documentId="RetDoc1042400001">
      <SubstantiationRequired>1</SubstantiationRequired>
      <Form990OfOtherOrganizations>X</Form990OfOtherOrganizations>
      <CompensationSurvey>X</CompensationSurvey>
      <BoardOrCommitteeApproval>X</BoardOrCommitteeApproval>
      <SeverancePayment>0</SeverancePayment>
      <SupplementalNonqualRetirePlan>0</SupplementalNonqualRetirePlan>
      <EquityBasedCompArrangement>0</EquityBasedCompArrangement>
      <Form990ScheduleJPartII>
        <NamePerson>STEVE MOORE</NamePerson>
        <BaseCompensationFilingOrg>324431</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>85000</BonusFilingOrg>
        <BonusRelatedOrgs>0</BonusRelatedOrgs>
        <OtherCompensationFilingOrg>69083</OtherCompensationFilingOrg>
        <OtherCompensationRelatedOrgs>0</OtherCompensationRelatedOrgs>
        <DeferredCompFilingOrg>12250</DeferredCompFilingOrg>
        <DeferredCompRelatedOrgs>0</DeferredCompRelatedOrgs>
        <NontaxableBenefitsFilingOrg>20898</NontaxableBenefitsFilingOrg>
        <NontaxableBenefitsRelatedOrgs>0</NontaxableBenefitsRelatedOrgs>
        <TotalCompensationFilingOrg>511662</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>0</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>MIKE MOONEY</NamePerson>
        <BaseCompensationFilingOrg>186852</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>72000</BonusFilingOrg>
        <BonusRelatedOrgs>0</BonusRelatedOrgs>
        <OtherCompensationFilingOrg>7800</OtherCompensationFilingOrg>
        <OtherCompensationRelatedOrgs>0</OtherCompensationRelatedOrgs>
        <DeferredCompFilingOrg>12250</DeferredCompFilingOrg>
        <DeferredCompRelatedOrgs>0</DeferredCompRelatedOrgs>
        <NontaxableBenefitsFilingOrg>19636</NontaxableBenefitsFilingOrg>
        <NontaxableBenefitsRelatedOrgs>0</NontaxableBenefitsRelatedOrgs>
        <TotalCompensationFilingOrg>298538</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>0</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>KEVIN KAMENZIND</NamePerson>
        <BaseCompensationFilingOrg>160081</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>60221</BonusFilingOrg>
        <BonusRelatedOrgs>0</BonusRelatedOrgs>
        <OtherCompensationFilingOrg>7800</OtherCompensationFilingOrg>
        <OtherCompensationRelatedOrgs>0</OtherCompensationRelatedOrgs>
        <DeferredCompFilingOrg>11476</DeferredCompFilingOrg>
        <DeferredCompRelatedOrgs>0</DeferredCompRelatedOrgs>
        <NontaxableBenefitsFilingOrg>7156</NontaxableBenefitsFilingOrg>
        <NontaxableBenefitsRelatedOrgs>0</NontaxableBenefitsRelatedOrgs>
        <TotalCompensationFilingOrg>246734</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>0</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>JAMES JESSIE</NamePerson>
        <BaseCompensationFilingOrg>141406</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>45249</BonusFilingOrg>
        <BonusRelatedOrgs>0</BonusRelatedOrgs>
        <OtherCompensationFilingOrg>5525</OtherCompensationFilingOrg>
        <OtherCompensationRelatedOrgs>0</OtherCompensationRelatedOrgs>
        <DeferredCompFilingOrg>9796</DeferredCompFilingOrg>
        <DeferredCompRelatedOrgs>0</DeferredCompRelatedOrgs>
        <NontaxableBenefitsFilingOrg>16744</NontaxableBenefitsFilingOrg>
        <NontaxableBenefitsRelatedOrgs>0</NontaxableBenefitsRelatedOrgs>
        <TotalCompensationFilingOrg>218720</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>0</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NamePerson>MARC GARCIA</NamePerson>
        <BaseCompensationFilingOrg>104124</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>36845</BonusFilingOrg>
        <BonusRelatedOrgs>0</BonusRelatedOrgs>
        <OtherCompensationFilingOrg>0</OtherCompensationFilingOrg>
        <OtherCompensationRelatedOrgs>0</OtherCompensationRelatedOrgs>
        <DeferredCompFilingOrg>5726</DeferredCompFilingOrg>
        <DeferredCompRelatedOrgs>0</DeferredCompRelatedOrgs>
        <NontaxableBenefitsFilingOrg>16596</NontaxableBenefitsFilingOrg>
        <NontaxableBenefitsRelatedOrgs>0</NontaxableBenefitsRelatedOrgs>
        <TotalCompensationFilingOrg>163291</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>0</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
    </IRS990ScheduleJ>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <GeneralExplanation>
        <Identifier>FORM 990, PART VI, SECTION A, LINE 6</Identifier>
        <Explanation>ANY INDIVIDUAL, CORPORATION, PARTNERSHIP, ASSOCIATION, OR OTHER ORGANIZATION INTERESTED IN PROMOTING TOURISM AND CONVENTION BUSINESS IN THE METROPOLITAN PHOENIX AREA MAY APPLY FOR MEMBERSHIP IN THE BUREAU. MEMBERSHIP IS GRANTED UPON PAYMENT OF THE APPLICABLE MEMBERSHIP FEE AND COMPLIANCE WITH THE CONDITIONS OF MEMBERSHIP AS SET FORTH BY THE BOARD OF DIRECTORS.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>FORM 990, PART VI, SECTION A, LINE 7A</Identifier>
        <Explanation>MEMBERSHIP ELECTS THE BOARD OF DIRECTORS EACH YEAR. TERMS ARE STAGGERED SO THAT APPROXIMATELY ONE-THIRD OF BOARD MEMBERS ARE UP FOR ELECTION EACH TERM.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>FORM 990, PART VI, SECTION B, LINE 11</Identifier>
        <Explanation>A COPY OF THE FORM 990 IS REVIEWED BY THE EXECUTIVE COMMITTEE AND COO PRIOR TO FILING.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>COMPENSATION</Identifier>
        <ReturnReference>FORM 990, PART VII, SECTION A, COLUMN (D)</ReturnReference>
        <Explanation>IN FY 2010-2011, THE CEO RECEIVED A ONE-TIME LUMP SUM PAYMENT OF $65,000 THAT IS NOT PART OF HIS NORMAL BASE OR INCENTIVE COMPENSATION.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 12C</ReturnReference>
        <Explanation>THE BUREAU HAS A WRITTEN CONFLICT OF INTEREST POLICY AND A REQUIREMENT THAT EVERY MEMBER OF THE BOARD OF DIRECTORS COMPLETE A CONFLICT OF INTEREST DISCLOSURE FORM ON AN ANNUAL BASIS. THIS DISCLOSURE FORM SEEKS TO IDENTIFY ANY CONFLICTS OF INTEREST AND TO ENSURE THAT THEY ARE FORMALLY REPORTED TO THE BUREAU AND APPROPRIATELY MANAGED OR ELIMINATED. COMPLIANCE WITH THE CONFLICT OF INTEREST POLICY IS MONITORED THROUGH REGULAR DISCUSSION THROUGHOUT THE YEAR. ANY CONFLICT THAT ARISES DURING THE COURSE OF THE YEAR IS BROUGHT UP AT THE NEXT BOARD MEETING.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION B, LINE 15</ReturnReference>
        <Explanation>THE BOARD OF DIRECTORS DID A COMPENSATION STUDY FOR SIMILAR ORGANIZATIONS FROM WHICH THEY APPROVED A COMPENSATION PACKAGE WHICH IS CONTAINED IN THE EXECUTIVE DIRECTOR'S WRITTEN EMPLOYMENT CONTRACT.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <ReturnReference>FORM 990, PART VI, SECTION C, LINE 19</ReturnReference>
        <Explanation>THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST.</Explanation>
      </GeneralExplanation>
    </IRS990ScheduleO>
  </ReturnData>
</Return>