2011-10-13T08:16:14-00:00 2010-12-31 KRAUSE AND ASSOCIATES SC 1214 BRIDGE STREET GRAFTON WI 53024 990 2010-01-01 391691578 DISCOVERY WORLD LTD DISC 4147658602 500 N HARBOR DRIVE MILWAUKEE WI 53202 Roger Butzlaff 2011-10-13 true DAVID KRAUSE 2623779988 2011-10-13 X 2010 2016-03-07 17:11:31Z Roger Butzlaff 500 N Harbor Drive Milwaukee WI 53202 8364008 false X www.discoveryworld.org X 2004 WI Discovery World educates, motivates, mobilizes and inspires the innovators and entrepreneurs of the 21st century. We connect innovation, science, and technology with exploration, environment, and our Great Lakes freshwater resources through interactive exhibits and experimental learning programs. Discovery World educates, motivates, mobilizes and inspires the innovators and entrepreneurs of the 21st century. We connect innovation, science, and technology with exploration, environment, and our Great Lakes freshwater resources through interactive exhibits and experimental learning programs. 40 36 201 -11332 -11332 3425403 6175253 1795436 2074602 -15118 4389 60821 -1236972 5266542 7017272 0 0 2891380 3041799 141175 0 159302 7458400 7697615 10490955 10739414 -5224413 -3722142 84519563 82847000 23939998 25944342 60579565 56902658 Discovery Worlds mission is to increase public awareness and understanding of the roles and impacts of science, economics, and technology on society. false false 9026089 1770138 The museum offers educational programs, camps and tours to the public which provides the public an opportunity to interact with the scientific, economic, and technological exhibits. 617047 304464 Schooner educational programs focusing on ship building, the Great Lakes, and water ecology. Discovery World also operates a maritime museum which demonstrates historical information about life on the Great Lakes. 9643136 true true false false false false false false false true false false false true false true false false false false false false true true false false false false true false false false true false true true true false false false false false false false false false false true 11 0 true 201 true true true false false false false true true false false false false X 40 36 true false false false false false false true true false false true true true true false false true true false WI X Roger Butzlaff 4147658602 500 N Harbor Drive Milwaukee WI 53202 KEVIN LINDSAY 001.00 X X 0 0 0 MICHAEL J CUDAHY 001.00 X X 0 0 0 GARY GRUNAU 001.00 X X 0 0 0 TERRENCE MCMAHON 001.00 X X 0 0 0 STEVEN BOOKS 001.00 X 0 0 0 JOEL BRENNAN 055.00 X X X 145492 0 0 COLIN BOYD 001.00 X 0 0 0 RANDALL CROCKER 001.00 X 0 0 0 LISA CUDAHY 001.00 X 0 0 0 HEATHER HIPKE 001.00 X 0 0 0 DAVID DENOMIE 001.00 X 0 0 0 STEVE EINHORN 001.00 X 0 0 0 DANNI GENDELMAN 001.00 X 0 0 0 JOSH GIMBEL 001.00 X 0 0 0 PETER HARKEN 001.00 X 0 0 0 GARY HEWITT 001.00 X 0 0 0 CAROLINE JOYCE 001.00 X 0 0 0 BRUCE KEYES 001.00 X 0 0 0 VAL KLUMP 001.00 X 0 0 0 PAUL KRAJNIAK 055.00 X X X 131336 0 0 DENNIS KUESTER 001.00 X 0 0 0 ALLEN LEVERETT 001.00 X 0 0 0 JOHN LINNEN 001.00 X 0 0 0 FRED LUBER 001.00 X 0 0 0 MARK METZENDORF 001.00 X 0 0 0 BRUCE MILNE 001.00 X 0 0 0 VARUN LAROYIA 001.00 X 0 0 0 PAUL PURCELL 001.00 X 0 0 0 LISA QUEZADA 001.00 X 0 0 0 MARY JO LAYDEN 001.00 X 0 0 0 KEVIN SHAFER 001.00 X 0 0 0 JON SIMONS 001.00 X 0 0 0 ROGER SMITH 001.00 X 0 0 0 JEFF SPENCE 001.00 X 0 0 0 JOHN STOLLENWERK 001.00 X 0 0 0 JEROME SULLIVAN 001.00 X 0 0 0 DR HERMANN VIETS 001.00 X 0 0 0 MIKE TOUHEY 001.00 X 0 0 0 MACKIE WESTBROOK 001.00 X 0 0 0 CARLENE ZIEGLER 001.00 X 0 0 0 276828 2 true true false 588536 5586717 6175253 VESSEL INCOME 713990 304464 304464 CAMPS 713990 244514 244514 ADMISSIONS 713990 1109801 1109801 EDUCATIONAL PROGRAMS 713990 396828 396828 CAFE 713990 18995 18995 2074602 6778 6778 960463 997917 -37454 -37454 -37454 45506 47895 -2389 -2389 -2389 318770 120926 197844 197844 206120 179998 26122 26122 -1423484 7017272 2074602 -11332 -1221251 0 0 0 0 0 0 2476984 2135816 225487 115681 28492 21369 7123 312005 273487 27551 10967 224318 195424 20499 8395 0 1244 933 311 50758 12133 38625 0 0 114003 73930 20528 19545 189156 170818 15378 2960 298182 247542 50161 479 0 0 489151 440414 48737 0 0 27185 23036 3531 618 639928 575935 63993 0 4974219 4631812 342407 207786 170421 37365 EQUIPMENT RENTAL 288019 284367 3652 MAINTENANCE 453124 424483 28641 VESSEL SUPPLIES 102459 102459 EXHIBIT SUPPLIES AND PROGRAMS 160387 158262 2125 OTHER 8232 6713 862 657 -306218 -306218 10739414 9643136 936976 159302 125522 557088 275208 21395 8213498 9007458 80329 141662 28718 29370 105744 26482 92185951 23506178 74502167 68679773 281552 768099 906825 3615673 84519563 82847000 694445 417896 285593 245405 2797800 2600000 19237256 22570000 924904 111041 23939998 25944342 X -12239927 -12677357 72471089 69231612 348403 348403 60579565 56902658 84519563 82847000 X -3722142 45235 X false true true X false X 0 0.00000 15083597 6601632 3126861 3425403 6094148 34331641 499403 885474 1153569 1804806 2074602 6417854 15583000 7487106 4280430 5230209 8168750 40749495 13468630 5085004 1423092 1030532 2197500 23204758 49486 2191600 2241086 13468630 5085004 1423092 1080018 4389100 25445844 15303651 20537 11558 9339 6061 4389 51884 0 20537 11558 9339 6061 4389 51884 -7222 -4825 -156306 -184878 -11332 -364563 0 15596315 7493839 4133463 5051392 8161807 40436816 0.37850 0.37340 0.00130 0.00140 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED false 55980436 6873919 49106517 4077887 3023327 1054560 32127628 13608932 18518696 68679773 Accounts payable construction 111041 Customer tour deposits 111041 7017272 10739414 -3722142 -3722142 9736344 45235 2673837 2719072 7017272 7017272 13413251 2673837 2673837 10739414 10739414 XII 2d The expenses 1,298,837 related to the rental of space, gift shop and special events are recorded as expenses in the financial statements. Consistent with the instructions for IRS Form 990, those expenses are offset against income from the activities in the tax return. XIII 2d The expenses 1,298,837 related to the rental of space, gift shop and special events are recorded as expenses in the financial statements. Consistent with the instructions for IRS Form 990, those expenses are offset against income from the activities in the tax return. XII 2d Loss on impairment of property held for sale 1,375,000 is included with expenses on the audited financial statements. The loss is offset with revenue on the 990. XIII 2d Loss on impairment of property held for sale 1,375,000 is included with expenses on the audited financial statements. The loss is offset with revenue on the 990. X true WI ANNUAL GALA 318770 318770 120926 318770 318770 120926 120926 197844 X X X false false false false false false PAUL KRAJNIAK 131334 131334 Michael Cudahy Operations X 2600000 2600000 false true true Cudahy Foundation Operations X 197800 false true true 2600000 Michael Cudahy Board Member 2600000 Loan to organization false Bruce Keyes Board Member 341878 Legal services performed by law firm false II 1, 2 Loans from interested persons purpose of loans - operating expenses. IV 1,2 Loan from board member. Legal services provided by local law firm for current year borrowing. A partner in the law firm is a member of the Organizations Board of Directors. Form 990 Part VI 11 The board reviews a draft of the 990 and related schedules prior to submission. Form 990 Part VI 12c Board members complete a conflict of interest form, which is kept on file. The CEO revies for potential conflicts of interest. Form 990 Part VI 15 The Organization compares compensatoin levels to the Guidestar wage and salary survey and to other benchmarks. Compensation of the CEO and Executive Director is determined by the Executive Committee of the Board of Directors. New hires require written approval from the hiring manager, the CEO and the CFO. This approval includes pay rate. All changes in compensation must be signed by the immediate supervisor, the CEO and the CFO. Form 990 Part VI 19 Public documents are available upon request. Form 990 Part XI 2c The Finance Committee of the Board of Directors is responsible for annual audit oversight. No changes have been made to the policies. Form 990 Part XI 5 Unrealized gain on investments - 45,235