2011-08-08T11:38:54-07:00 2010-12-31 Reilly Fisher & Solomon PA 4950 West Kennedy Blvd Suite 610 Tampa FL 33609 990 2010-01-01 591630423 THE POYNTER INSTITUTE FOR MEDIA STUDIES INC POYN 7278219494 801 THIRD STREET SOUTH ST PETERSBURG FL 33701 KAREN BROWN DUNLAP 2011-08-05 Arlin D Beachy 8134910007 2010 2016-02-24 21:20:13Z 8474707 false false X WWW.POYNTER.ORG X 1975 FL The Poynter Institute is a school dedicated to teaching and inspiring of journalists and media leaders. 11 6 70 10 426436 1379341 2057032 878637 960080 -5072158 4502597 602429 920774 -2211751 8440483 22543 9500 0 5598536 5090367 0 287331 3532779 3449822 9153858 8549689 -11365609 -109206 49865848 49760055 18394 21807 49847454 49738248 X The Poynter Institute is a school dedicated to teaching and inspiring of journalists and media leaders. It promotes excellence and integrity in the practice of craft and in the practical leadership of successful businesses. It stands for a journalism that informs citizens and enlightens public discourse. It carries forward Nelson Poynter's belief in the value of independent journalism. false false 4928065 1362000 828661 The Poynter Institute in St. Petersburg, FL, is a school dedicated to the belief that the practice of excellent journalism is essential to a successful democracy.Led by a President, Vice President, Dean and Managing Director, Poynter employs a full-time faculty and staff, as well as numerous adjunct teachers to reach its principal audiences of professional and non-professional journalists, educators and media leaders. In addition, the Institute offers programs for college, high school and elementary school students, as well as for citizens interested in learning more about journalism and its impact on society.The Council on Occupational Education has accredited the Institute through 2011.Poynter's curriculum, both in content and delivery, emphasizes the new and the timeless. At the heart of Poynter's 2011 course list are programs for mastering the tools required in today's fast-changing media world. Its on-campus seminar list includes titles like these: Multimedia Journalism for College Educators; Essential Skills for the Digital Journalist and The Backpack Journalist. At the same time, Poynter continues to stress journalistic essentials with programs in Reporting, Writing, and Editing as well as Management and Leadership. In addition to its courses, Poynter also leads efforts to help guarantee that the practice of journalism will be sustained in the future. For example:- The Poynter Sense-Making Project, an initiative funded by the Ford Foundation, is exploring how the future of news is being affected by what has been called the "Fifth Estate" - those who are filling the void created by the diminished influence of mainstream media.- An initiative funded by the Carnegie Corporation of New York is allowing us to create an online journalism course for universities, with a particular focus on basic skills and values.In 2010, 1092 students participated in 40 regular courses and public programs on the Poynter campus. Many of them received scholarships or other assistance with tuition and/or travel expenses. A portion of program costs for all students is underwritten by Poynter. A total of 435 students, professors, and minority and other professionals received assistance with tuition or attended various Poynter programs free of charge. Scholarships and tuition waivers granted were $ 305,010. In addition to their work at the Institute, Poynter faculty members provide pro bono instructional service to journalism organizations, particularly those intended to serve members of minority groups. Poynter enjoys a global reputation. More that 250 American and 70 foreign news organizations have sent their employees to Poynter, including organizations in South Africa and Europe. The most recent course offerings can be located on the web at www.poynter.org. 634232 349500 413895 In addition to offering on-campus seminars, Poynter is committed to meeting those who want to learn in whatever way they find most consistent with their needs and resources:a.E-Learning: News University (www.newsu.org) is the e-learning home for more than 180,000 registered journalists, educators and students around the world. Funded in part by a five-year, $1.44 million grant from the John S. and James L. Knight Foundation, NewsU features more than 90 interactive, self-directed courses in all types of media. Titles include: "5 Steps to Multimedia Storytelling," "Leading an Online Newsroom: What You Need to Know," "Watching TV News: How To Be A Smarter Viewer," "Telling Stories with Sound," and "Cleaning Your Copy." Poynter also offers NewsU Tech, which offers an array of self-directed courses for those who want to develop software and technical skills. Through a partnership with Element K, a leading technology training organization, NewsU Tech offers courses on numerous Adobe and Microsoft products, as well as courses on Web programming, design and development. b.Poynter NewsU Webinars allow participants to join online presentations led by Poynter faculty and other leading industry professionals from home, office or classroom. Archived replays of more than 100 sessions also are available.c. Online Group Seminars are faculty-led and allow participants to gather in a virtual space for multi-week seminars on topics that include: Becoming a More Effective Reporter; Becoming a More Effective Writer, Becoming a More Effective Editor and Becoming a More Effective Leader. 467461 48410 Poynter Online (www.poynter.org) is the industry's source for news and information about journalism and increasingly it is a source for citizens who want to understand media. The site publishes media news, resources for covering big stories, best practices, live chats, business updates, and practical tips for effective reporting, writing, visual journalism, interactivity, use of technology, ethical decision-making, and leadership. In an average month, Poynter Online has about 300,000 unique visitors. In 2010, Poynter relaunched its website, with greater emphasis on connecting training and How To's to journalism news. The new site also features information about Poynter, its curriculum, events, history and people.Poynter has developed a strong social media presence, with about 27,000 Twitter followers and 6,200 Facebook fans. The site has also built a strong following among iTunesU podcast listeners, with more than 3 million downloads. 366677 318500 115597 6396435 true true false false false false false true false false true true false false false true false false true false false false false false false false false false true true false false false false false false false false false false false false false false false false true true true false false true 117 0 true 70 true true true false false false false false false false false false 0 false false false false false false false false false false false X 11 6 false false false false false false false true true false false false true true true true true true true true false false X X MONIQUE SAUNDERS 7278219494 801 THIRD STREET SOUTH ST PETERSBURG FL 33701 WILLIAM J WARD 37.50 X 167846 0 18889 STEPHEN BUCKLEY 37.50 X X 122478 129190 15809 ROY PETER CLARK 37.50 X X 153324 0 15139 PAULA ELLIS 1.00 X 4000 0 0 PAUL C TASH 5.00 X 0 508989 9272 OWEN J ROBERTS 1.00 X 5000 0 0 MARTHA A PETTY 0.00 X 0 162532 4356 KINSEY WILSON 1.00 X 1000 0 0 JANA JONES 1.00 X 0 296366 4244 JAMES ROMENESKO 37.50 X 173861 0 8988 HOWARD FINBERG 37.50 X 138434 0 14841 DR TREVOR BROWN 1.00 X 5000 0 0 DR MARIA D VESPERI 1.00 X 5000 0 0 DR KAREN B DUNLAP 37.50 X X 198464 50600 12227 ANNE HULL 1.00 X 2000 0 0 ANDREW P CORTY 1.00 X 0 325538 10384 ANDREW E BARNES 1.00 X 5000 239198 0 ALAN TOMPKINS 37.50 X 156229 0 17777 ALAN C MILLER 0.00 X 151229 0 15568 1288865 1712413 147494 8 true true false WELLS FARGO PO BOX 601321 CHARLOTTE NC 282601321 FINANCIAL 149224 TRANE INC PO BOX 406469 ATLANTA GA 303846469 A/C INSTALLATION 119547 TAMPA BAY TRANE PO BOX 919309 ORLANDO FL 328919309 A/C INSTALLATION 177477 ATEN DESIGN GROUP INC 1629 DOWNING STREET DENVER CO 80218 WEB DEVELOPMENT 123401 4 2057032 2057032 TUITION FELLOWSHIPS -305010 -305010 TUITION 960080 960080 OFF-SITE TEACHING 305010 305010 960080 4247417 4247417 0 42191 42191 146261 25000 121261 121261 121261 253055 2125 253055 2125 255180 255180 0 0 41713 9224 32489 32489 NEW COURSE DEVELOPMENT 246629 246629 MISCELLANEOUS REVENUES 51768 51768 CAREER CENTER INCOME 541800 423460 423460 2976 2976 724833 8440483 1290966 426436 4666049 0 9500 9500 0 0 597994 327169 249756 21069 0 3686863 2846225 676743 163895 30826 23840 5783 1203 482357 365576 97882 18899 292327 227522 54263 10542 0 34581 34581 37348 37348 0 0 25000 25000 190675 165071 15020 10584 150725 134858 13323 2544 67042 56089 8650 2303 128458 112472 13557 2429 0 235067 216098 17739 1230 252317 213569 38184 564 0 130014 103751 17781 8482 0 0 848127 777668 65890 4569 183522 168713 13849 960 TELEPHONE 33025 25066 6733 1226 PROGRAM DEVELOPMENT 202454 174454 600 27400 GUEST FACULTY FEES 102751 102751 EQUIPMENT/BUILDING MAINTENANCE 336089 308995 25338 1756 CAREER CENTER EXPENSES 425081 425081 67546 37048 22822 7676 8549689 6396435 1865923 287331 32342 70673 1285061 1034728 0 12442 15471 0 0 0 76983 71224 7779 2673 28803569 14245305 14945595 14558264 11139022 11640398 22366624 22366624 0 0 0 49865848 49760055 6061 9041 12333 12766 18394 21807 X 49817097 49498951 30357 239297 49847454 49738248 49865848 49760055 -109206 X false true false X false false X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 143185 false 170996 5872734 6043730 500000 15170439 7748619 7921820 4126626 3580418 546208 2962774 2916268 46506 14558264 22366624 Part X Part X : FIN48 Footnote The Institute is exempt from federal income tax under Section 501(c)(3) of the Internal Revenue Code. The IRS has determined that the Institute is not a private foundation and contributions to it qualify as charitable contribution deductions. The Institute has evaluated its tax positions taken for all open tax years and has not identified any uncertain tax positions. The 2007, 2008, and 2009 tax years are open and subject to examination by the IRS. The Institute is not currently under audit. true true true true true true true false false false false false false false false false false true Schedule E, Line 3 - Racially Nondiscriminatory Policy Publicized THE SCHOOL CUSTOMARILY DRAWS A SUBSTANTIAL PERCENTAGE OF ITS STUDENTS AND SEMINAR PARTICIPANTS NATIONWIDE OR WORLDWIDE AND FOLLOWS A RACIALLY NONDISCRIMINATORY POLICY AS TO STUDENTS AND SEMINAR PARTICIPANTS. THE SCHOOL PUBLICIZED ITS NONDISCRIMINATORY POLICY IN THE ST. PETERSBURG TIMES ON DECEMBER 8,2010. A COPY OF THE ANNOUNCEMENT IS AVAILABLE UPON REQUEST. true X 0 0 FELLOWSHIP GRANTS/TUITION FELLOWSHIPS 435 314510 Additional Supplemental Information INCLUDED IN THE AMOUNT OF CASH GRANTS PROVIDED BY THE POYNTER INSTITUTE AND REPORTED ON PART III, COLUMN (C) AS "FELLOWSHIP GRANTS/TUITION FELLOWSHIPS" ARE THE FOLLOWING: FELLOWSHIP GRANTS $ 9,500 TUITION FELLOWSHIPS 305,010 TOTAL $ 314,510 X X false false false false false false false false false false WILLIAM J WARD 167846 1662 17227 186735 STEPHEN BUCKLEY 122478 73990 55200 1214 11001 3594 134693 132784 ROY PETER CLARK 153324 1518 13621 168463 PAUL C TASH 182392 326597 9272 518261 MARTHA A PETTY 162532 4356 166888 JANA JONES 273366 23000 4244 300610 JAMES ROMENESKO 173861 1710 7278 182849 HOWARD FINBERG 138434 1371 13470 153275 DR KAREN B DUNLAP 198464 50600 1966 10261 210691 50600 ANDREW P CORTY 178339 147199 10384 335922 ANDREW E BARNES 5000 239198 5000 239198 ALAN TOMPKINS 156229 1041 16736 174006 ALAN C MILLER 151229 15568 166797 Form 990, Part VI, Line 19 Form 990, Part VI, Line 19: Other Organization Documents Publicly Available No documents available to the public Form 990, Part VI, Line 15b Form 990, Part VI, Line 15b: Compensation Review and Approval Process for Officers and Key Employees Compensation for key people is determined by an annual review and periodic salary comparisons are conducted by the consulting firm of Watson Wyatt. The period comparison utilizes regional and national non-profit and educational organizations with comparable functional positions and operating budgets. The annual reviews by a supervisor are written and oral. Review conversations set expectations as well as examine previous work. For key people the conversation is often led by the president. The president is reviewed by the Chairman of the Board. Form 990, Part VI, Line 11 Form 990, Part VI, Line 11: Form 990 Review Process The Form 990 is prepared by an independent accounting firm. An initial draft of the Form is provided to the audit committee, legal representation, and management for review. The review comments, if any, are considered and, if applicable, reflected on the final version of the return. Form 990, Part III, Line 4d Form 990, Part III, Line 4d : Other Program Services Description OTHER PROGRAM SERVICES 4: The News Literacy Project is an innovative national educational program that is mobilizing seasoned journalists to help middle school and high school students sort fact from fiction in the digital age. The projects primary aim is to teach students the critical thinking skills they need to be smarter and more frequent consumers and creators of credible information across all media and platforms. Students are learning how to distinguish verified information from raw messages, spin, gossip and opinion and are being encouraged to seek news and information that will make them well-informed citizens and voters. 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