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        <Title>VP Sales</Title>
        <AverageHoursPerWeek>40.00</AverageHoursPerWeek>
        <HighestCompensatedEmployee>X</HighestCompensatedEmployee>
        <ReportableCompFromOrganization>137500</ReportableCompFromOrganization>
        <ReportableCompFromRelatedOrgs>0</ReportableCompFromRelatedOrgs>
        <OtherCompensation>13669</OtherCompensation>
      </Form990PartVIISectionA>
      <TotalReportableCompFromOrg>763504</TotalReportableCompFromOrg>
      <TotalReportableCompFrmRltdOrgs>0</TotalReportableCompFrmRltdOrgs>
      <TotalOtherCompensation>109655</TotalOtherCompensation>
      <NumberIndividualsGT100K>3</NumberIndividualsGT100K>
      <FormersListed>0</FormersListed>
      <TotalCompGT150K>1</TotalCompGT150K>
      <CompensationFromOtherSources>0</CompensationFromOtherSources>
      <NumberOfContractorsGT100K>0</NumberOfContractorsGT100K>
      <GovernmentGrants>6815293</GovernmentGrants>
      <TotalContributions>6815293</TotalContributions>
      <ProgramServiceRevenue>
        <Description>Membership Dues</Description>
        <BusinessCode>900099</BusinessCode>
        <TotalRevenueColumn>283569</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>283569</RelatedOrExemptFunctionIncome>
      </ProgramServiceRevenue>
      <ProgramServiceRevenue>
        <Description>REGISTRATION ASSIST.</Description>
        <BusinessCode>900099</BusinessCode>
        <TotalRevenueColumn>59919</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>59919</RelatedOrExemptFunctionIncome>
      </ProgramServiceRevenue>
      <ProgramServiceRevenue>
        <Description>Restaurant Reservation</Description>
        <BusinessCode>900099</BusinessCode>
        <TotalRevenueColumn>15396</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>15396</RelatedOrExemptFunctionIncome>
      </ProgramServiceRevenue>
      <ProgramServiceRevenue>
        <Description>Concierge Desk</Description>
        <BusinessCode>721000</BusinessCode>
        <TotalRevenueColumn>14000</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>14000</RelatedOrExemptFunctionIncome>
      </ProgramServiceRevenue>
      <TotalProgramServiceRevenue>372884</TotalProgramServiceRevenue>
      <InvestmentIncome>
        <TotalRevenueColumn>370</TotalRevenueColumn>
        <ExclusionAmount>370</ExclusionAmount>
      </InvestmentIncome>
      <GrossRents>
        <Real>31805</Real>
      </GrossRents>
      <RentalIncomeOrLoss>
        <Real>31805</Real>
      </RentalIncomeOrLoss>
      <NetRentalIncomeOrLoss>
        <TotalRevenueColumn>31805</TotalRevenueColumn>
        <ExclusionAmount>31805</ExclusionAmount>
      </NetRentalIncomeOrLoss>
      <LessCostOthBasisSalesExpenses>
        <Other>14768</Other>
      </LessCostOthBasisSalesExpenses>
      <GainOrLoss>
        <Other>-14768</Other>
      </GainOrLoss>
      <NetGainOrLossInvestments>
        <TotalRevenueColumn>-14768</TotalRevenueColumn>
        <ExclusionAmount>-14768</ExclusionAmount>
      </NetGainOrLossInvestments>
      <OtherRevenueMisc>
        <Description>Miscellaneous Income</Description>
        <BusinessCode>900099</BusinessCode>
        <TotalRevenueColumn>663</TotalRevenueColumn>
        <ExclusionAmount>663</ExclusionAmount>
      </OtherRevenueMisc>
      <TotalOtherRevenue>663</TotalOtherRevenue>
      <TotalRevenue>
        <TotalRevenueColumn>7206247</TotalRevenueColumn>
        <RelatedOrExemptFunctionIncome>372884</RelatedOrExemptFunctionIncome>
        <UnrelatedBusinessRevenue>0</UnrelatedBusinessRevenue>
        <ExclusionAmount>18070</ExclusionAmount>
      </TotalRevenue>
      <CompCurrentOfficersDirectors>
        <Total>521680</Total>
      </CompCurrentOfficersDirectors>
      <OtherSalariesAndWages>
        <Total>2604418</Total>
      </OtherSalariesAndWages>
      <PensionPlanContributions>
        <Total>80595</Total>
      </PensionPlanContributions>
      <OtherEmployeeBenefits>
        <Total>367628</Total>
      </OtherEmployeeBenefits>
      <PayrollTaxes>
        <Total>219825</Total>
      </PayrollTaxes>
      <FeesForServicesLegal>
        <Total>20991</Total>
      </FeesForServicesLegal>
      <FeesForServicesAccounting>
        <Total>34795</Total>
      </FeesForServicesAccounting>
      <Advertising>
        <Total>1456733</Total>
      </Advertising>
      <OfficeExpenses>
        <Total>186137</Total>
      </OfficeExpenses>
      <InformationTechnology>
        <Total>70852</Total>
      </InformationTechnology>
      <Occupancy>
        <Total>394775</Total>
      </Occupancy>
      <Travel>
        <Total>490550</Total>
      </Travel>
      <ConferencesMeetings>
        <Total>118843</Total>
      </ConferencesMeetings>
      <DepreciationDepletion>
        <Total>54454</Total>
      </DepreciationDepletion>
      <Insurance>
        <Total>25718</Total>
      </Insurance>
      <OtherExpenses>
        <Description>Tours &amp; Events</Description>
        <Total>221939</Total>
      </OtherExpenses>
      <OtherExpenses>
        <Description>Equipment</Description>
        <Total>46596</Total>
      </OtherExpenses>
      <OtherExpenses>
        <Description>Outside Support Service</Description>
        <Total>34923</Total>
      </OtherExpenses>
      <OtherExpenses>
        <Description>other</Description>
        <Total>5029</Total>
      </OtherExpenses>
      <OtherExpenses>
        <Description>taxes &amp; licenses</Description>
        <Total>2529</Total>
      </OtherExpenses>
      <TotalFunctionalExpenses>
        <Total>6959010</Total>
      </TotalFunctionalExpenses>
      <CashNonInterestBearing>
        <BOY>200</BOY>
        <EOY>200</EOY>
      </CashNonInterestBearing>
      <SavingsAndTempCashInvestments>
        <BOY>376919</BOY>
        <EOY>820508</EOY>
      </SavingsAndTempCashInvestments>
      <PledgesAndGrantsReceivable>
        <BOY>788249</BOY>
        <EOY>606631</EOY>
      </PledgesAndGrantsReceivable>
      <AccountsReceivable>
        <BOY>54414</BOY>
      </AccountsReceivable>
      <PrepaidExpensesDeferredCharges>
        <BOY>32170</BOY>
        <EOY>95429</EOY>
      </PrepaidExpensesDeferredCharges>
      <LandBuildingsEquipmentBasis>536629</LandBuildingsEquipmentBasis>
      <LandBldgEquipmentAccumDeprec>203888</LandBldgEquipmentAccumDeprec>
      <LandBuildingsEquipmentBasisNet>
        <BOY>89183</BOY>
        <EOY>332741</EOY>
      </LandBuildingsEquipmentBasisNet>
      <OtherAssetsTotal>
        <BOY>0</BOY>
        <EOY>188604</EOY>
      </OtherAssetsTotal>
      <TotalAssets>
        <BOY>1341135</BOY>
        <EOY>2044113</EOY>
      </TotalAssets>
      <AccountsPayableAccruedExpenses>
        <BOY>533851</BOY>
        <EOY>817296</EOY>
      </AccountsPayableAccruedExpenses>
      <DeferredRevenue>
        <BOY>71538</BOY>
        <EOY>47070</EOY>
      </DeferredRevenue>
      <OtherLiabilities>
        <BOY>0</BOY>
        <EOY>196764</EOY>
      </OtherLiabilities>
      <TotalLiabilities>
        <BOY>605389</BOY>
        <EOY>1061130</EOY>
      </TotalLiabilities>
      <FollowSFAS117>X</FollowSFAS117>
      <UnrestrictedNetAssets>
        <BOY>735746</BOY>
        <EOY>982983</EOY>
      </UnrestrictedNetAssets>
      <TotalNetAssetsFundBalances>
        <BOY>735746</BOY>
        <EOY>982983</EOY>
      </TotalNetAssetsFundBalances>
      <TotalLiabNetAssetsFundBalances>
        <BOY>1341135</BOY>
        <EOY>2044113</EOY>
      </TotalLiabNetAssetsFundBalances>
      <MethodOfAccountingAccrual>X</MethodOfAccountingAccrual>
      <AccountantCompileOrReview>0</AccountantCompileOrReview>
      <FSAudited>1</FSAudited>
      <AuditCommittee>1</AuditCommittee>
      <FinancialStatementSeparate>X</FinancialStatementSeparate>
      <FederalGrantAuditRequired>0</FederalGrantAuditRequired>
    </IRS990>
    <IRS990ScheduleB documentId="RetDoc1234500001">
      <ContributorInfo>
        <ContributorNumber>RESTRICTED</ContributorNumber>
        <ContributorNameBusiness>
          <BusinessNameLine1>RESTRICTED</BusinessNameLine1>
        </ContributorNameBusiness>
        <ContributorAddressUS>
          <AddressLine1>RESTRICTED</AddressLine1>
          <AddressLine2>RESTRICTED</AddressLine2>
          <City>RESTRICTED</City>
          <State>RESTRICTED</State>
          <ZIPCode>RESTRICTED</ZIPCode>
        </ContributorAddressUS>
        <AggregateContributions>RESTRICTED</AggregateContributions>
      </ContributorInfo>
    </IRS990ScheduleB>
    <IRS990ScheduleD documentId="RetDoc1040000001">
      <LeaseholdImprovements>
        <OtherCostOrOtherBasis>24867</OtherCostOrOtherBasis>
        <Depreciation>202</Depreciation>
        <BookValue>24665</BookValue>
      </LeaseholdImprovements>
      <Equipment>
        <OtherCostOrOtherBasis>511762</OtherCostOrOtherBasis>
        <Depreciation>203686</Depreciation>
        <BookValue>308076</BookValue>
      </Equipment>
      <TotalOfBookValueLandBuildings>332741</TotalOfBookValueLandBuildings>
      <OtherAssets>
        <Description>Website Development Costs</Description>
        <BookValue>160000</BookValue>
      </OtherAssets>
      <OtherAssets>
        <Description>Deposits</Description>
        <BookValue>28604</BookValue>
      </OtherAssets>
      <TotalBookValueOtherAssets>188604</TotalBookValueOtherAssets>
      <OtherLiabilities>
        <Description>Capital Lease</Description>
        <Amount>196764</Amount>
      </OtherLiabilities>
      <TotalOfAmounts>196764</TotalOfAmounts>
      <TotalRevenue>7206247</TotalRevenue>
      <TotalExpenses>6959010</TotalExpenses>
      <ExcessOrDeficitForYear>247237</ExcessOrDeficitForYear>
      <TotalAdjustments>0</TotalAdjustments>
      <ExcessOrDeficitPerFS>247237</ExcessOrDeficitPerFS>
      <TotRevenueEtcAuditedFinclStmt>7206247</TotRevenueEtcAuditedFinclStmt>
      <RevenueNotRptdF990>0</RevenueNotRptdF990>
      <RevenueSubtotal>7206247</RevenueSubtotal>
      <RevenueNotRptdOnFinStmt>0</RevenueNotRptdOnFinStmt>
      <TotalRevenuePerForm990>7206247</TotalRevenuePerForm990>
      <TotExpensesEtcAuditedFinclStmt>6959010</TotExpensesEtcAuditedFinclStmt>
      <ExpensesNotRptdF990>0</ExpensesNotRptdF990>
      <ExpensesSubtotal>6959010</ExpensesSubtotal>
      <ExpensesNotRptdOnFinStmt>0</ExpensesNotRptdOnFinStmt>
      <TotalExpensesPerForm990>6959010</TotalExpensesPerForm990>
      <Form990ScheduleDPartXIV>
        <Identifier>Part X:</Identifier>
        <ReturnReference>Description of Uncertain Tax Positions Under FIN 48:</ReturnReference>
        <Explanation>The Bureau is organized under the laws of the state of California and is a tax-exempt organization under the provisions of Section 501(c)(6) of the Internal Revenue Code and related state provision. The Bureau recognizes the financial statement benefit of tax positions, such as its filing as tax-exempt, only after determining that the relevant tax authority would more likely than not sustain the position following an audit. The Bureau is subject to potential income tax audits on open tax years by any taxing jurisdiction in which it operates. The statute of limitations for federal purposes is three years and for California purposes is generally three to four years.</Explanation>
      </Form990ScheduleDPartXIV>
    </IRS990ScheduleD>
    <IRS990ScheduleJ documentId="RetDoc1042400001">
      <CompensationCommittee>X</CompensationCommittee>
      <Form990OfOtherOrganizations>X</Form990OfOtherOrganizations>
      <WrittenEmploymentContract>X</WrittenEmploymentContract>
      <CompensationSurvey>X</CompensationSurvey>
      <BoardOrCommitteeApproval>X</BoardOrCommitteeApproval>
      <SeverancePayment>0</SeverancePayment>
      <SupplementalNonqualRetirePlan>0</SupplementalNonqualRetirePlan>
      <EquityBasedCompArrangement>0</EquityBasedCompArrangement>
      <Form990ScheduleJPartII>
        <NameBusiness>
          <BusinessNameLine1>Stephen Goodling</BusinessNameLine1>
        </NameBusiness>
        <BaseCompensationFilingOrg>358150</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>0</BonusFilingOrg>
        <BonusRelatedOrgs>0</BonusRelatedOrgs>
        <OtherCompensationFilingOrg>0</OtherCompensationFilingOrg>
        <OtherCompensationRelatedOrgs>0</OtherCompensationRelatedOrgs>
        <DeferredCompFilingOrg>8800</DeferredCompFilingOrg>
        <DeferredCompRelatedOrgs>0</DeferredCompRelatedOrgs>
        <NontaxableBenefitsFilingOrg>30379</NontaxableBenefitsFilingOrg>
        <NontaxableBenefitsRelatedOrgs>0</NontaxableBenefitsRelatedOrgs>
        <TotalCompensationFilingOrg>397329</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>0</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NameBusiness>
          <BusinessNameLine1>Iris Himert</BusinessNameLine1>
        </NameBusiness>
        <BaseCompensationFilingOrg>171108</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>0</BonusFilingOrg>
        <BonusRelatedOrgs>0</BonusRelatedOrgs>
        <OtherCompensationFilingOrg>0</OtherCompensationFilingOrg>
        <OtherCompensationRelatedOrgs>0</OtherCompensationRelatedOrgs>
        <DeferredCompFilingOrg>6228</DeferredCompFilingOrg>
        <DeferredCompRelatedOrgs>0</DeferredCompRelatedOrgs>
        <NontaxableBenefitsFilingOrg>25187</NontaxableBenefitsFilingOrg>
        <NontaxableBenefitsRelatedOrgs>0</NontaxableBenefitsRelatedOrgs>
        <TotalCompensationFilingOrg>202523</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>0</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
      <Form990ScheduleJPartII>
        <NameBusiness>
          <BusinessNameLine1>Allison Lesser</BusinessNameLine1>
        </NameBusiness>
        <BaseCompensationFilingOrg>137500</BaseCompensationFilingOrg>
        <CompBasedOnRelatedOrgs>0</CompBasedOnRelatedOrgs>
        <BonusFilingOrg>0</BonusFilingOrg>
        <BonusRelatedOrgs>0</BonusRelatedOrgs>
        <OtherCompensationFilingOrg>0</OtherCompensationFilingOrg>
        <OtherCompensationRelatedOrgs>0</OtherCompensationRelatedOrgs>
        <DeferredCompFilingOrg>6429</DeferredCompFilingOrg>
        <DeferredCompRelatedOrgs>0</DeferredCompRelatedOrgs>
        <NontaxableBenefitsFilingOrg>7240</NontaxableBenefitsFilingOrg>
        <NontaxableBenefitsRelatedOrgs>0</NontaxableBenefitsRelatedOrgs>
        <TotalCompensationFilingOrg>151169</TotalCompensationFilingOrg>
        <TotalCompensationRelatedOrgs>0</TotalCompensationRelatedOrgs>
        <CompReportPrior990FilingOrg>0</CompReportPrior990FilingOrg>
        <CompReportPrior990RelatedOrgs>0</CompReportPrior990RelatedOrgs>
      </Form990ScheduleJPartII>
    </IRS990ScheduleJ>
    <IRS990ScheduleO documentId="RetDoc1044400001">
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Section A, line 6</Identifier>
        <Explanation>Members join the Long Beach Area Convention and Visitors Bureau by applying to the entity. An interested party completes an application, pays the required dues and then submits both to the entity. The organization has two types of members. The first group is for all member companies that operate and run hotels, called "Operating Members". Within this group, there are two subgroups. The first is for hotel members that have 200 or more rooms, called "Operating - Large Member". The second group is for all hotel members that have less than 200 rooms, called "Operating - Small member." The second type of member includes all other types of member companies. Each is called a "Regular Member". Every member company, regardless of the group or class it belongs to, has one vote. A member is able to vote on the board of directors and the approval of decisions of the governing body.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Section A, line 7a</Identifier>
        <Explanation>Every member company in good standing, regardless of which group the member belongs to, has a one vote when it comes to voting for board members. Every member of the board is determined through a vote of the general membership. Each board member has three years term. In voting on board members, the process is as follows. The nominating committee of the Board of Directors chooses a slate of nominees. Board members are able to petition write-ins as nominees. If there are enough petitions for an individual to qualify a write in candidate, they will be added to the ballot. After the ballot is completed, it is sent to the membership for vote. Members have 30 days to return ballots. The entity's bylaws require 1/3 of membership "quorum" in the return of ballots, and a nominee must have 50% of the voting power. If quorum or voting power is not met, then the open seats are considered vacant and seats are filled at the discretion of the board of directors.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Section A, line 7b</Identifier>
        <Explanation>Certain decisions are required to be approved by members. These decisions include the following: 1) Changes to the number of directors, 2) Changes to the length of director terms, 3) Changes to the quorum requirements for taking action at membership meetings, 4) Creating proxy rights for members, 5) Termination of a class of membership, and 6) Any changes to transfer rights.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Section B, line 11</Identifier>
        <Explanation>A draft Form 990 is reviewed with the CEO and controller first for any initial corrections. After all concerns have been addressed with the tax accountants, a final draft is provided to all board of directors members before filing with the appropriate authorities.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Section B, line 12</Identifier>
        <Explanation>While the organization does not yet have a written conflict of interest policy, each board member and officer is required to complete a California Form 700 annually. This document is a public document that employees and members of a board of state or local government agencies must complete to report any investments, personal relationships, and financial conflicts.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Section B, line 15</Identifier>
        <Explanation>The executive committee determines the compensation for the CEO, officers, and key employees. Compensation for the CEO, officers, and key employees is determined by using salary data from comparable exempt organizations. Periodically, a compensation survey is completed by statewide officials and used to determine if the compensation is at par with other similarly situated organizations.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Section C, line 19</Identifier>
        <Explanation>The form 990 and organizational documents are made available upon request at the organization's headquarters.</Explanation>
      </GeneralExplanation>
    </IRS990ScheduleO>
  </ReturnData>
</Return>