2011-01-31T15:19:52-08:00 2010-07-31 Saggar & Rosenberg PC One Church Street Suite 204 Rockville MD 20850 990 2009-08-01 521218336 People for the Ethical Treatment of Animals Inc PEOP 7579628304 501 Front Street Norfolk VA 23510 Ingrid E Newkirk 2011-01-31 Richard Bockman 3017389040 2009 2016-02-24 21:20:13Z Ingrid E Newkirk 501 Front Street Norfolk VA 23510 44242473 false false X www.peta.org X 1980 VA Protection of animal rights 3 2 297 130 67680 -79065 32082042 32987039 532331 557007 659103 532626 917081 1205474 34190557 35282146 3214925 1082288 0 7127009 7514657 429747 378354 4820987 22418375 26816427 33190056 35791726 1000501 -509580 24656863 21894531 6929988 4697559 17726875 17196972 Protection of animal rights false false 11046509 12771 PUBLIC OUTREACH & EDUCATION - PETA conducts educational campaigns and publishes materials that are distributed to students, teachers, the general public, and supporters. These efforts include materials made available through our programs for younger children, high school and college students, and educators as well as publications such as factsheets, booklets, fliers, posters, and PETA's magazine, Animal Times. Campaigns involve renowned celebrities, extensive media attention, interactive social networking, and Web site features and blogs that reach millions of viewers, and public service announcements, which are typically placed for free in high-exposure outlets. 9468096 279865 RESEARCH, INVESTIGATIONS & RESCUE - PETA receives complaints of cruelty to animals; works for the release of and obtains care for abused, neglected, and at-risk animals; investigates cruelty cases; gathers evidence of law violations; and takes action to ensure the enforcement of laws and regulations in an effort to protect the animals involved. PETA's undercover investigation of Texas-based animal dealer U.S. Global Exotics (USGE) prompted the largest seizure of animals (more than 26,000) in history. Our undercover investigation of a terrifying and painful method of kosher slaughter known as "shackle and hoist" led the Chief Rabbinate of Israel to announce that by 2011 it will no longer certify meat as kosher if it comes from a "shackle and hoist" slaughterhouse. Our investigation of the University of Utah's laboratories led to the school being cited for federal Animal Welfare Act violations, and Utah passing a law doing away with the requirement for shelters to sell animals to laboratories upon request. PETA's undercover investigation of Sun Pet-a Georgia-based breeding mill and supplier to PETCO, PetSmart, Petland, and Pet Supplies "Plus"-exposed deplorable cruelty, and Sun Pet was fined and put on probation. We aided in the successful prosecution and conviction of many animal abusers, including a longtime horse trader and dog breeder in West Virginia whose more than 80 animals were seized; a Japanese wrestling star who'd beaten and strangled a macaque; a South Carolina man who cooked a dog to death in an oven; a woman who starved her dog in a filthy pen; and a man whose neglected pit bull was 20 pounds underweight and so anemic that an emergency blood transfusion was recommended for her. We got help for starving dogs and a cat from a foreclosed home in Florida; secured the seizure of more than 30 emaciated, starving cattle in Texas; helped remove and rescue more than 80 dogs from a hoarder in Tennessee; and organized a search and rescue for a hapless raccoon who'd been languishing for two days with a pickle jar stuck on his head. We also delivered 354 sturdy, straw-filled doghouses for lonely dogs who are forced to live outdoors, and worked with the town of Windsor, NC to open a new animal shelter, funded entirely by PETA. Our highly successful spay-and-neuter mobile clinics, which make surgeries available at little to no cost to disadvantaged animal guardians, spayed or neutered 9,204 animals. 9092695 789651 INTERNATIONAL GRASSROOTS CAMPAIGNS - PETA organizes campaigns to inform the public about, among other things, how animals are abused in the food, clothing, experimentation, and entertainment industries. In fiscal year 2010, PETA increased pressure on McDonald's to adopt a new slaughter technology that would spare millions of chickens from broken limbs and death by scalding; got Sonic to agree to move toward using more cage-free eggs and suppliers who do not subject pigs to cruel gestation crates; dissuaded Chop's Lobster Bar from displaying live lobsters on ice; persuaded numerous restaurants to remove arcade-style machines in which players use a mechanical claw to catch and win a live lobster; convinced retailers Ethical Products, Lane Bryant, Fashion Bug, and Catherine's to go fur-free and Gap and high-end menswear designer John Bartlett to stop using wool from mutilated Australian sheep; got H&M, Overstock.com, Victoria's Secret, La Senza, and Nike to commit to a ban on selling products made from the skins of tortured snakes, lizards and crocodiles; pressured Heartland Hospital in St. Joseph, Missouri and Texas Tech University Health Sciences Center (TTUHSC) to stop using cats in deadly medical training exercises; convinced the University of California Irvine and the University of Texas-Dallas to end the use of animals in labs and several other schools to cut dissection out of their curriculums; persuaded the USDA to teach its very first class on the search for alternatives to the use of animals in experiments; jumped in to help frogs by pushing JC Penney to clear "Planet Frog" mini-aquariums from its shelves; succeeded in getting AT&T, Bridgestone, Samsung, Verizon Wireless, and numerous top ad agencies to agree to stop using apes in their commercials; helped nix numerous events including kiss-a-pig contests, promotional displays using live animals, kangaroo boxing acts, butterfly releases, pony rides, donkey basketball games, live-animal giveaways as carnival prizes, hold-a-tiger-cub photo concessions, and a sickening "coon on a log" event in LA where contestants chain raccoons to log in a lake and set dogs on them; worked with Boston Logan International Airport, and nationwide chains CVS and Dollar General to discontinue glue traps; and convinced Schwebel Baking Company, L.A. Jiffy Lube, Foodbank of Corpus Christi, Neumann University, and clothing retailers Zara and Delia's to cut ties with Ringling Bros. and Barnum & Bailey Circus. 842047 30449347 true true false true false false false false false true true true false false false false true false true true false false true true false false false false false false false false false false false false true false false false false true false false false true 202 0 true 297 true true true true CA false false false false false false false false 0 false false false false false false false false 3 2 false false false false false false false true true false false false true true true true true true true true false false WV WI WA VA UT TN SC RI PA OR OK OH NY NM NJ NH ND NC MS MO MN MI ME MD MA LA KY KS IL HI GA FL DC CT CO CA AZ AR AL AK X Angela Tumwa 7579628304 501 Front Street Norfolk VA 23510 Wendy Taft 40.00 X 111888 0 2647 Tracy Reiman 40.00 X 67714 0 4489 Michael Rodman 1.00 X X 0 0 0 Jeff Kerr 40.00 X 0 117175 5751 Jeanne Roush 1.00 X X 0 0 0 Ingrid E Newkirk 40.00 X X 37701 0 2738 217303 117175 15625 1 false false false Production Solutions 1953 Gallows Rd Suite 600 Vienna VA 22182 Postage/Printing 697318 Moore Wallace Response Mktg Svcs 1333 Scheuring Rd De Pere WI 54115 Postage/Printing 1733679 Fross Zelnick Lehrman & Zissu 866 United Nations Plaza NY NY 10017 Attorneys 613121 Foundation to Support Animal Protection 501 Front Street Norfolk VA 23510 Supporting Services 9498314 Brokers Worldwide 701 Ashland Ave Folcroft PA 19032 Postage 578387 18 356499 670431 31960109 405422 32987039 Spay/Neuter Program 900099 505500 505500 Advertising revenue 900004 51507 51507 557007 280891 280891 0 0 12996 18054 -5058 -5058 -5058 8461584 254341 8354649 109541 106935 144800 251735 251735 670431 130677 -130677 -130677 0 1139853 347406 792447 776274 16173 Royalties 900099 278429 278429 Miscellaneous Income 900099 270333 270333 548762 35282146 1281774 67680 945653 165622 165622 6060 6060 910606 910606 0 121115 120630 214 271 0 6792554 6765316 12023 15215 33772 33636 60 76 98069 97655 173 241 469147 467266 830 1051 0 1640331 1340741 62661 236929 75718 61889 2892 10937 0 378354 378354 0 11005077 9001096 419179 1584802 0 999249 795210 3361 200678 0 0 1049786 1005172 4542 40072 1036009 969417 7542 59050 0 0 120889 89954 410 30525 0 86451 64329 293 21829 0 Printing and Publications 2727474 1990561 110 736803 Postage and Shipping 3539235 2689520 737 848978 Media & Press Support 1005785 961452 133 44200 General Operating Expenses 1081145 847977 5932 227236 Education, Promo Communication 2396076 2013958 96 382022 53202 51280 204 1718 35791726 30449347 521392 4820987 X 8518166 6107581 74739 2335847 1054975 196265 4192546 112580 104707 106361 885017 2016263 0 0 0 264847 315742 619343 613105 1224805 795480 558960 429325 16932350 17996404 0 0 0 44118 108486 24656863 21894531 4638330 2081703 23728 351762 2267930 2264094 6929988 4697559 X 12621090 10946429 2064237 3214277 3041548 3036266 17726875 17196972 24656863 21894531 X false true true X false false X 29668567 28377557 30746691 31977871 32987039 153757725 0 0 29668567 28377557 30746691 31977871 32987039 153757725 19843297 133914428 512533 957502 902913 575592 572316 3520856 0 0 157278581 7744808 0.85140 0.84910 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED false false 949 22948 23897 35980401 36004298 1000000 250000 false 1000000 1000000 1000000 1000000 4000000 6000000 15235 91819 68458 23897 199409 250000 250000 250000 250000 1000000 1500000 11837 61802 67536 949 142124 5105785 4462220 17832 3335294 6250543 4584257 4546742 121767 4146981 5105785 0.48580 0.51420 false false false 91170 91170 137016 55997 87824 105189 731981 550645 181336 208641 157011 51630 429325 Annuities Payable 2264094 2264094 35282146 35791726 -509580 -20325 2 -20323 -529903 35851917 -20325 93959 496137 569771 35282146 35282146 36381820 93959 496137 590096 35791724 2 2 35791726 Part XIII, Line 4b Part XIII, Line 4b: Other revenue amounts included on 990 but not included in F/S Rounding $2 Part XIII, Line 2d Part XIII, Line 2d: Other expenses and losses per audited F/S Rental expenses $18054 Cost of goods sold $347406 Direct expenses - special events $130677 Part XII, Line 2d Part XII, Line 2d: Other revenue amounts included in F/S but not included on form 990 Rental expenses $18054 Cost of goods sold $347406 Direct expenses - special events $130677 Part XI, Line 8 Part XI, Line 8: Other Changes in Net Assets or Fund Balances Rounding $2 Part V, Line 4 Part V, Line 4: Intended uses of the endowment fund. Permanently restricted net assets are comprised of three separate endowment funds. Under the terms of the first endowment fund, 20% of the ordinary earnings from investments are permanently restricted while 35% are available for unrestricted use and the remaining 45% are donated to other organizations. Earnings on the second and third endowment fund are unrestricted.Temporarily restricted assets are available for campaigns against animal testing and for periods after July 31, 2010. true 0 0 0 South Asia Animal Protection 94667 Wire South Asia Animal Protection 6000 Wire South Asia Animal Protection 416337 Wire Europe Animal Protection 25000 Wire East Asia Animal Protection 73991 Wire East Asia Animal Protection 284161 Wire 6 Grantmaker's Description of How Grants are Used in Foreign Country PETA monitors the use of grant funds outside the U.S. through an internal donation request form specifying information that allows management to evaluate that the entity will use the funds exclusively for exempt purposes. X X X X X true 417408 513615 43464 WV WI WA VA UT TN SC RI PA OR OK OH NY NM NJ NH ND NC MS MO MN MI ME MD MA LA KY KS IL HI GA FL DC CT CO CA AZ AR AL AK Los Angeles Event 413050 413050 20253 New York Event 97888 97888 20809 4 159493 159493 89615 670431 670431 130677 130677 -130677 true SPCA of Texas 2400 Lone Star Drive Dallas TX 75212 751216660 501(c)(3) 88980 0 Animal Protection Foundation to Support Animal Protection 501 Front Street Norfolk VA 23510 521842274 501(c)(3) 17054 0 Animal Protection Chimp Haven 13600 Chimpanzee Place Keithville LA 71047 742766663 501(c)(3) 8000 0 Animal Protection 4 0 Animal Protection 1 6000 Animal Protection 1 60 Grantmaker's Description of How Grants are Used PETA monitors the use of grant funds in the U.S. through an internal donation request form specifying information that allows management to evaluate that the entity will use the funds exclusively for exempt purposes. X 37 321695 Market Value X Various 58 84606 FMV false true true Part I, Line 32, Hire and Use of Third Parties PETA sold some jewelry items through an auction house, which takes a percentage; PETA used Ebay and Craigslist to sell some items; vehicle donations run through VDAC which accepts, processes, sells, and then distributes the money in the form of a grant to PETA, and the same situation occurs with timeshares, which are handled through Donate for a Cause. Form 990, Part VI, Line 19 Form 990, Part VI, Line 19: Other Organization Documents Publicly Available The specified documents are made available at the Board of Director's discretion. Form 990, Part VI, Line 15b Form 990, Part VI, Line 15b: Compensation Review and Approval Process for Officers and Key Employees Lines 15a and 15b - Persons who receive compensation are precluded from voting on matters pertaining to their compensation. The President and the Director of Human Resources of a supporting organization evaluate the reasonableness of Officers' compensation, which is based on comparable remuneration for similarly qualified persons with consideration of background, experience, education and organizational knowledge in similarly situated environments. Deliberations of the governing body are verbal with decisions regarding compensation arrangements documented in the personnel files. Form 990, Part VI, Line 12c Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts Regular confirmation and certification by board members and through internal controls put into place. Form 990, Part VI, Line 11 Form 990, Part VI, Line 11: Form 990 Review Process The audit committee and the Controller of a supporting organization review the Form 990 with the General Counsel and Vice President of Corporate Affairs of the same supporting organization. The audit committee and the supporting organization's Controller discuss the Form 990 with the organization's independent auditors. The organization files the Form 990 after Board of Director approval and acceptance. Form 990, Part III, Line 4d Form 990, Part III, Line 4d : Other Program Services Description OTHER PROGRAM SERVICES 4: CRUELTY FREE MERCHANDISE PROGRAM - PETA encourages and facilitates cruelty-free living by providing educational materials and consumer products, such as cosmetics and household cleaners that are not tested on animals, animal care products, message T-shirts, educational videos and books, animal rescue equipment, and campaign materials that are used by concerned people around the world. These items are available online through the PETA Mall, the PETA Catalog, and the PETA Bookstore. PETA Australia PO Box 20308 Sydney AS NSW 2002 Protection of animal rights AS N/A N/A NA PETA France 6 Place De La Madeleine Paris FR 75008 Protection of animal rights FR N/A N/A NA PETA Asia GPO Box 1700 HK Protection of animal rights HK N/A N/A N/A PETA India PO Box No 2 Pune IN 411011 Protection of animal rights IN N/A N/A NA PETA Foundation PO Box 36678 London UK SE1 1YE Protection of animal rights UK N/A N/A NA PETA Deutschland EV Dieselstr 21 Gerlington GM 21 70839 Protection of animal rights GM N/A N/A NA Stitching PETA Nederland Wittevrouwensignel Utrecht NL 1023514 AM Protection of animal rights NL N/A N/A NA PETA Europe Limited PO Box 36668 London UK SE1 1WA Protection of animal rights UK N/A N/A NA Foundation to Support Animal Protection 501 Front Street Norfolk VA 23510 521842274 Support services to certain animal protection organizations VA 501 (c)(3) 11 Type I NA false true false true false false false false false true false true false false true true false false