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    <Timestamp>2011-12-13T11:56:50-08:00</Timestamp>
    <TaxPeriodEndDate>2011-06-30</TaxPeriodEndDate>
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        <BusinessNameLine1>Van Elkins and Associates CPAs</BusinessNameLine1>
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      <PreparerFirmUSAddress>
        <AddressLine1>800 S Gay Street 2150</AddressLine1>
        <City>Knoxville</City>
        <State>TN</State>
        <ZIPCode>37929</ZIPCode>
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        <BusinessNameLine1>KNOXVILLE TOURISM AND SPORTS CORPORATION</BusinessNameLine1>
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      <Phone>8653429103</Phone>
      <USAddress>
        <AddressLine1>301 S GAY STREET</AddressLine1>
        <City>KNOXVILLE</City>
        <State>TN</State>
        <ZIPCode>37902</ZIPCode>
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    <Officer>
      <Name>KATHY WILLIAMS</Name>
      <Title>SVP FINANCE/ADM</Title>
      <DateSigned>2011-12-13</DateSigned>
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    <Preparer>
      <Name>Van T Elkins</Name>
      <Phone>8655238700</Phone>
      <SelfEmployed>X</SelfEmployed>
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    <TaxYear>2010</TaxYear>
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      <NameOfPrincipalOfficerPerson>GLORIA RAY</NameOfPrincipalOfficerPerson>
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        <AddressLine1>4833 RIVER PLACE DRIVE</AddressLine1>
        <City>KNOXVILLE</City>
        <State>TN</State>
        <ZIPCode>37914</ZIPCode>
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      <StateLegalDomicile>TN</StateLegalDomicile>
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      <TotalNbrVolunteers>720</TotalNbrVolunteers>
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        <Revenue>124975</Revenue>
        <Description>SALES/MARKETING:THE ORGANIZATION HOSTED APPROXIMATELY 25 SITE VISITS AND 4 GROUP FAMS THAT REPRESENTED MEETING PLANNERS FROM ALL OVER THE COUNTRY. A FIRST TIME "REVISED" MINI-FAM HAPPENED MIDWEEK WHERE THEY HOSTED 22 PLANNERS AND INCLUDED A DAY FILLED WITH TOURS OF ATTRACTIONS, HOTELS &amp; OTHER VENUES. THEY ALSO HOSTED 17 INDIVIDUAL EDITORS AND WRITERS FROM NATIONAL AND REGIONAL PUBLICATIONS FOR AN EDITORIAL SITE VISIT IN KNOXVILLE, ALONG WITH THE "CULTURAL SHOCK' TRAVEL WRITER FAM, WHICH INCLUDED A GROUP OF 15 TRAVEL WRITERS OVER A 4 DAY PERIOD. THE "CULTURAL SHOCK" FAM CONSISTED OF PUBLICATIONS LIKE THE BALTIMORE SUN, WASHINGTON POST, ST. PETERSBURG TIMES, BOSTON GLOBE, DALLAS MORNING, MILWAUKEE JOURNAL SENTINEL, LAVENDER MAGAZINE, PHILADELPHIA SUN, O - THE OPRAH MAGAZINE, PRESERVATION, AT HOME TENNESSEE, AND MORE. THE SALES STAFF MANNED BOOTHS AT 26 TRADE SHOWS PROMOTING KNOXVILLE TO MEETING PLANNERS. THESE EFFORTS RESULTED IN 359 BUSINESS LEADS REPRESENTING OVER $318,732,498 IN ECONOMIC IMPACT TO THE AREA. THE ORGANIZATION BOOKED 173 GROUPS INTO FUTURE YEARS, CREATING AN EXPECTED $134,385,170 IN ECONOMIC IMPACT FOR THE AREA. THE ORGANIZATION ALSO HOSTED BOOMSDAY, THE LARGEST LABOR DAY FIREWORKS SHOW, ATTRACTING OVER 450,000 SPECTATORS.</Description>
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        <NamePerson>KATHY WILLIAMS</NamePerson>
        <TelephoneNumber>8653429100</TelephoneNumber>
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        <ManagementAndGeneral>12630</ManagementAndGeneral>
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      <TravelEntrtnmntPublicOfficials>
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      <ConferencesMeetings>
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      <Interest>
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      <PaymentsToAffiliates>
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        <ProgramServices>163580</ProgramServices>
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        <ProgramServices>23362</ProgramServices>
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        <ProgramServices>139799</ProgramServices>
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      <OtherExpenses>
        <Description>PUBLIC RELATIONS</Description>
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        <ProgramServices>66660</ProgramServices>
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      <OtherExpenses>
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      <OtherExpenses>
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        <ProgramServices>125447</ProgramServices>
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      <RebuttablePresumptionProcedure>false</RebuttablePresumptionProcedure>
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            <BusinessNameLine1>CROWNE PLAZA</BusinessNameLine1>
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        <Relationship>GM/BOARD MEMBER</Relationship>
        <AmountOfTransaction>1727</AmountOfTransaction>
        <DescriptionOfTransaction>PURCH LODGING/PARKING</DescriptionOfTransaction>
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      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Line 19</Identifier>
        <ReturnReference>Form 990, Part VI, Line 19: Other Organization Documents Publicly Available</ReturnReference>
        <Explanation>The Organization's conflict of interest policy is included in its By-Laws available for public inspection at our office. The Organization's financial statements are available at our office for public inspection or copies are provided in response to a written request.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Line 12c</Identifier>
        <ReturnReference>Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts</ReturnReference>
        <Explanation>Board Members and members of management, including VP's and above, are required to complete an annual written form disclosing any conflicts of interest. Any conflicts disclosed are reported to the Board Operations Committee. Any material business transacted with a board member or member's related company is first put out for bid and the bid results are reported to the Board Operations Committee.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part VI, Line 11</Identifier>
        <ReturnReference>Form 990, Part VI, Line 11: Form 990 Review Process</ReturnReference>
        <Explanation>The Organization's 990 and related schedules are reviewed in detail by our outside CPA firm, who also audits our financial statements.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Identifier>Form 990, Part III, Line 4d</Identifier>
        <ReturnReference>Form 990, Part III, Line 4d : Other Program Services Description</ReturnReference>
        <Explanation>OTHER PROGRAM SERVICES 4: OTHER PROGRAM SERVICES ARE FOR OTHER SALARIES &amp; WAGES AND RELATED PAYROLL COSTS, OFFICE EXPENSE, INFORMATION TECHNOLOGY, ETC. RELATED TO ORGANIZATION'S EXEMPT PURPOSE.</Explanation>
      </GeneralExplanation>
      <GeneralExplanation>
        <Explanation>Client Note 1 - 990, Part IV - 12ATHE ORGANIZATION ANSWERED "YES" TO BEING INCLUDED IN A CONSOLIDATED INDEPENDENT AUDITED FINANCIAL STATEMENT. ALTHOUGH THE FINANCIAL STATEMENTS ARE NOT SEPARATE, THEY ARE COMBINED RATHER THAN CONSOLIDATED.</Explanation>
      </GeneralExplanation>
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</Return>